Category Archives: #writerslife

Interview with Blackstone Publishing’s Rick Bleiweiss

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By Debbie Burke

@burke_writer

Today, please welcome Rick Bleiweiss, Head of New Business Development for Blackstone Publishing. Rick is a former record company senior executive, Grammy-nominated producer, podcaster, and journalist. He is also the author of Pignon Scorbion & the Barbershop Detectives, a mystery set in 1910 in a sleepy English village, to be released in February 2022.

Rick Bleiweiss

 

…What I’m doing at 77 years of age [is] an example to other seniors that you are never too old to try something new or follow your dreams.

 

 

 

Debbie Burke: Thanks for visiting with us, Rick! Blackstone Publishing is unusual in that they started with audiobooks then later added print and ebooks. Could you tell us about that shift and the reasons behind it?

Rick Bleiweiss: The decision to begin publishing books and ebooks in addition to audiobooks was made about seven years ago. We published our first books in 2015. It was primarily driven by three things.

First, the more popular audiobooks became the more other publishers held onto those rights, made their own audiobooks, and stopped licensing them to other companies, such as Blackstone.

Second, we felt that we could succeed well as a publisher of books and audiobooks and have those as another income stream. And we felt we could ramp up quickly as we already were evaluating manuscripts, involved with authors and storytellers, and selling and distributing audiobooks to many of the same buyers at accounts whom we’d be selling books and eBooks to. So that would make it an easy transition.

An added benefit of licensing all rights to a book – print, ebook, audiobook – is that we would be getting the audios, which would start making up for the ones we were no longer getting from some other publishers.

Third, the vision of Blackstone’s CEO (and owners) was to make Blackstone into more than just a traditional publishing company, but rather to turn it into a media company that has publishing and storytelling as its foundation, but also is involved in securing film & tv deals and being a media producer, creating intellectual properties, doing video games, comic books and magazines, and creating and selling merchandising. And we are doing all of that today and more, including owning our own printing plant so that we can make everything in house and never be out of print.

Regarding how we started our print program, early on we obtained the rights to the Max Brand and Loius L’Amour catalogs and signed a number of authors who had some past success but were not yet major sellers. Then it really kicked up a notch when I signed PC & Kristin Cast and we published the last their books in their 12-million selling House of Night series. Then our visionary CEO Josh Stanton and I got the James Clavell catalog, and I signed Natasha Boyd, who has had one of our biggest on-going books, the USAToday best-seller, The Indigo Girl. That was closely followed by signing Nicholas Sansbury Smith and his Hell Divers series.

DB: In 2019, Blackstone, a family-owned, independent press, made news by luring heavy hitters Meg Gardiner, Steve Hamilton, and Reed Farrel Coleman away from Penguin Random House. Without spilling any secrets, do you anticipate Blackstone’s further expansion of authors who may be disgruntled with the Big Five?

RB: Actually, they were not the first nor have they been the last, although they were major signings. I wouldn’t characterize it as disgruntled with the Big Five as much as wanting to go with a different publisher paradigm. Josh Stanton and I were able to license the aforementioned entire James Clavell catalog (including his classic Asian Series featuring Sho-Gun) and Gregory McDonald’s catalog (Fletch and Flynn series) both of which I believe had been with Dell for many years but whose estates were looking for something different. Other authors who we have signed to do print and eBooks who have also been with major publishers are Sherilyn Kenyon, Heather Graham, Catherine Coulter, Rex Pickett, James Carroll, Peter Clines, Andrews & Wilson, PC & Kristin Cast, Josh Hood, a good part of the Leon Uris catalog, Gabriel Garcia Márquez, Neil deGrasse Tyson, Al Roker, Eric Rickstad, Brian Freeman, Adrian McKinty, Orson Scott Card, M.C. Beaton, Matthew Mather, Don Winslow, Shelley Shepherd Gray, Catherine Ryan Howard, The Black Berets series and quite a few others.

I think that many people are starting to realize that we are expanding well beyond the role of a traditional publisher and that we are looking at what tomorrow’s successful media/publishing companies will be like and look like, rather than what it the traditional way of doing things. Hopefully, we have taken the best time-honored industry practices and augmented them with newer ways of looking at what a publisher can and should do. As an example, we have a head of film/tv who got deals for eight of our books within the last three months.

DB: Please describe a day in the life of Head of New Business Development.

RB: Fortunately, because it keeps my business life interesting, there have been many different things I’ve done in that role. I’ve bought other companies for Blackstone (such as the direct-to-consumer company, Audio Editions), licensed our technology to other audiobook companies, arranged distribution deals with other publishers, made introductions between Blackstone and high-profile tech and content companies, I am on Blackstone’s Board of Directors, I put together the relationship between Blackstone and the Oregon Shakespeare Festival which resulted in Grammy-winning audio versions of their Shakespeare plays, I co-created a series of books by Native American elders to preserve their wisdom, humor and teachings.

In short, I have had my fingers in a lot of different pies and strive to be one of the people at the company who keeps Blackstone moving forward as well as in new directions.

DB: What specifically captures your attention when you review submissions?

RB: Since the majority of the acquisitions work that I’ve been doing lately has been more focused on celebrities, best-selling authors and hit catalogs, rather than on debut authors, I look for different things now than I did when I was evaluating day-to-day acquisitions. When I did that, I would look to see if the synopsis intrigued me, if I thought the story was something that the public would be interested in, what the author’s background, social media involvement and overall commitment to being a writer were, and what our sales and marketing people thought they could do with the book. And, of course, finally, was the writing any good?

For an author who wants to submit a query to an agent or a publisher (and submitting to an agent is probably a way lot easier than submitting directly to a publisher) they should make sure to know something about each person they are submitting to so they can personalize each letter/email. The author has to make sure the genre they are submitting is a genre the agent or publisher works in. The query letter should also contain a short, but effective, synopsis of the story, the author’s bio, comps to other books, anyone they could get to endorse the book who would be meaningful (if anyone), and, if possible, something that perks the reader’s interest and sets the query letter apart from the hundreds of others that the agent/publisher has received.

DB: Tell us about your own writing.

RB: When I was twelve, I hammered out the first two-page sports newspaper that I wrote on my old Royal manual typewriter and sold the two carbon copies I made of it to neighbors. Over the decades since that time, I have written multiple newspaper columns, magazine columns and articles (including cover stories), blogs, copy for a local political committee and candidates, contributed chapters to two anthologies of short stories, and have written six, as yet unpublished and unproduced books and plays, and a rock opera.

My “breakthrough” came when I wrote Pignon Scorbion & the Barbershop Detectives, an historical fiction mystery novel set in the countryside town of Haxford, England in 1910 (which will be published in hardcover by Blackstone on February 8, 2022. An eccentric, but gifted, police inspector named Pignon Scorbion, who possesses the skills of Poirot and Holmes, comes to Haxford to head its law enforcement. Through a prior friendship with the town’s barber, Scorbion begins solving his cases in the barbershop assisted by a colorful group of amateur sleuth assistants – the barbers, the shoeshine man, a young reporter, and a beautiful and brilliant, female bookshop owner who is more than a match for Scorbion in observation, deduction and brains.

Scorbion’s ‘universe’ includes Sherlock Holmes, Hercule Poirot and Dr. John Watson, with whom Scorbion has become friends, and I’ve written the book in the style of the authors of that time and genre.

DB: What’s in the future for author Rick Bleiweiss?

RB: I’ve completed writing over 95% of Pignon Scorbion & the Barbershop Detectives, Book 2 which I believe will be published in early 2023. Without spoiling anything, it contains a case about a man who is shot and killed by an arrow while riding alone in a hot air balloon, another about the shoeshine man’s visiting cousin who is attacked and brutally beaten, a third involving a blacksmith who is murdered while walking home in the early morning, and lastly, a moneylender who is poisoned and dies in one of the barber’s chairs.

I also have a piece in an anthology of mystery short stories called Hotel California that is publishing in May, 2022. I join some real heavyweights in the book including, Heather Graham, Andrew Child (who has contributed a new Jack Reacher story to the anthology), Amanda Flower, Reed Farrel Coleman, John Gilstrap, Jennifer Dornbush, and Don Bruns, all of whom have written new stories for the volume.

My story is about a premier NYC hitman named Walker who escapes a hit on his life and hides out in Maui while another hitman is sent to finish him off. It’s a cat and mouse game of who gets who.

I also will have another Walker story in the follow-up anthology, Thriller, due in mid-2023.

Lastly, at least for now, in January I have stories being published in Strand Magazine detailing a lot of the research I did for the Scorbion book, and another in Crime Reads Magazine in which I talk in depth about my favorite all-time mystery authors.

DB: Is there anything else you’d like to add?

RB: We are launching Scorbion in a somewhat unconventional manner. There is a Pignon Scorbion ‘Find the Hidden Objects” video game that will be available for free on the Apple and Android app stores. It will have six levels based on scenes in the book, but you will have to input an unlock code to play the last two – and that code is in the book and the audiobook. Shane Salerno of the Story Factory made a wonderful video trailer for the book, there will be retail display contests, we are making and will be selling Scorbion t-shirts, the book has already been voted the Buzz Book of the Pacific Northwest Booksellers Assn’s fall conference, has been featured multiple times in Publishers Weekly (including an excellent review), will be featured by BookBub on publication date, I am hosting a YouTube show interviewing authors and literary agents as they talk about their careers and give advice to aspiring authors, and we are going to make a strong media push hoping to get what I’m doing at 77 years of age as an example to other seniors that you are never too old to try something new or follow your dreams.

~~~

Thank you, Rick, for joining us at The Kill Zone. Best of luck with the February 2022 launch of Pignon Scorbion & The Barbershop Detectives!

 

The “Other” Debbie Burke

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by Debbie Burke

@burke_writer

Debbie Burke is not that unusual a name. But what if there are two Debbie Burkes who are both authors? Hmm.

About a year ago, I googled “Debbie Burke.” As expected, my thrillers, TKZ blog posts, news articles, and website came up.

But I did a double-take when I saw “Debbie Burke” was the author of jazz articles and a novel entitled Glissando.

I hadn’t written any of those.

Dug a little deeper and checked out the other Debbie Burke’s website which is debbieburkeauthor.com. Mine is debbieburkewriter.com. How confusing is that!

I discovered she is from the Poconos and now lives in Virginia Beach, VA.

For simplicity’s sake, from here on, I’ll refer to us at “Montana Debbie Burke (MT DB)” and “Virginia Debbie Burke (VA DB).”

A few months ago, I started to receive odd emails addressed to “Debbie Burke” that I initially thought were spam and deleted. More messages came from someone named Magdalena, who said she had texted me several times and wanted to talk about a jazz award. I realized Magdalena must be trying to reach VA Debbie. I replied that she had contacted the wrong Debbie Burke but I didn’t know an address for VA Debbie.

Then I received an email from “Debbie Burke” and, no, I wasn’t cc’ing myself.

VA Debbie had seen a comment by “Debbie Burke” on the Authors Guild discussion thread that she didn’t write, so she reached out to me. Turns out we’re both AG members. How confusing must that be for AG?

We had a good laugh about the mix-up and struck up a correspondence. Being writers, we inevitably played “What if?”

What if Debbie Burke interviews Debbie Burke?

So, today, here we are.

 

 

 

It’s my pleasure to introduce…Debbie Burke from Virginia. 

 

 

 

MT DB: I’ve described how I learned about you. How did you first learn about me?

VA DB: I was setting up my profile in Goodreads and saw that your name popped up with a book…something about the devil…I said hey, that’s not me!

MT DB: Please tell us a little bit about yourself.

VA DB: Born in Brooklyn, now living in Virginia Beach. Most of my career has been in communications, either in printing, publishing, PR, media and so on. I was a columnist for my local paper when we lived in Pennsylvania and I became the editor of a regional business journal there, then the editor of a lifestyle magazine.

My first book came about in 2011 when I joined a community band at a local university, playing sax (I had lessons in at The New School for Social Research in NYC the 1980s. Yes, I’m dating myself).

Anyway, I was in the band and hearing all about these very famous musicians who were said to live nearby. Wow, I thought, I’d love to find out more about the jazz legacy of this area, where can I find a book on that? Surely the local library had something on it. But nobody had written about it. The more I dug, the more I found out about the area’s connections to jazz from the 1920s onward. No book? No problem, I decided to write my own. That was the start of something beautiful. That was The Poconos in B Flat and others have followed. I love writing about jazz.

MT DB:  Where can your articles and blog posts be found?

VA DB: My blog (www.debbieburkeauthor.com) is all about the jazz world. I’ve done over 400 interviews of not just musicians but also jazz photographers, artists, record execs, promotions people and authors. I have published some articles that are deep in the archives at All About Jazz and wrote for the Jamey Aebersold blog a while back.

MT DB: Your first novel is Glissando. What inspired you to write it? How did you develop the main character Ellie? 

VA DB: Ellie is a composite of a middle-aged woman who’s found that she’s had just about enough of men, period. She joins a university band (that is the only similarity, I promise) where she meets a musician whom she falls very, very hard for. He’s married, and his wife has just graduated from college. A whole lot of drama ensues and Ellie has to make some tough choices about the musician and another man she’s become involved with.

I was inspired, I am inspired, by the dating (mis)adventures of women my age. The difficulties of finding somebody good, the idea of falling in love and in lust when you’re past your mid-point. It’s fascinating to me. I like to write strong women who are more than a little flawed. I don’t agree with all the things Ellie does in the book, but she sure feels real to me.

MT DB: You’re working your second novel. Care to share details?

VA DB: Sure! It’s about a stolen song, a stolen kiss and a stunning family legacy. A jazz bassist finds out his ancestor was enslaved on one of the biggest plantations in Georgia, and miraculously comes across a song that he had written. A shocking secret bubbles up and he embarks on a journey to face it and make things right.

MT DB: You also collaborated on a book that was published in the UK about under-representation of women in the field of jazz. What was that experience like?

VA DB: Yes, Gender Disparity in UK Jazz – A Discussion. The experience was amazing times two. Sammy Stein is the consummate interviewer and knows the UK jazz scene with an enviable thoroughness. She’s a great writer and has excellent contacts who made the content very honest and accessible.

 

I needed to deal first with the logistics of the language itself; avoiding the instinct to “correct” certain words that are spelled differently in the UK than in the US, and the same goes for idioms and expressions of speech. The other major task was creating it and developmentally editing it as we went along. I think we hit all the right notes, if you pardon the pun. Within three days of uploading it to Amazon, it made number 6 in the very competitive category of “Jazz Books.” 

MT DB: What is your main strength as a writer?

VA DB: Hearing my characters’ voices telling me the story.

MT DB: What quality as a writer do you need to work on?

VA DB: I’m a “pantser” – no outline in my fiction, writing by the seat of my pants. Well, I’ve come to find out the hard way that the more story threads you have, the more challenging this is. Actually, for me right now as I finish my WIP, it’s hellish. Though I feel like an outline could be suffocating, one guy I watch on YouTube (Michael LaRonn) made a great suggestion in one of his videos, which is to make the outline as you go. So it’s a roadmap that’s informed by your ongoing experiences of writing, not something that had been imposed on you before you knew how the book was going to unfurl.

MT DB: You recently started an editing business. What prompted you to hang out an editing shingle? What type of editing do you offer?

VA DB: I’ve been doing this for many years, and just decided to formalize it with Queen Esther Publishing LLC. It’s one of the most exciting things I’ve ever done, but also very intimidating. Being organized is the key. I have an idea of what I’ll work on each day, and even if everything doesn’t pan out exactly, I’ve stuck to it with broad strokes.

The editing I do – book manuscripts, professional articles, theses, and anything else really – goes all the way from proofing to line edits to developmental editing. I also coach authors in self-publishing and building an author platform.

MT DB: Any other information you’d like to add? 

VA DB: It was so nice to “meet” you and read some of your books. I had no idea how you wrote or what you wrote about and was hoping I wouldn’t have to change my name! I’m kidding of course, but I’m sure you felt the same relief. If somebody were to mix us up and look for our books on Amazon, they’d be in for a treat, regardless of which Debbie they got.

 MT DB: I couldn’t agree more!

On Twitter: @jazzauthor

On Instagram: @jazzauthor

On Facebook: debbieburkejazzauthor

Blog: www.debbieburkeauthor.com

Editing Services: www.queenestherpublishing.com

~~~

Recently VA Debbie posted her interview with me on her blog. If you’d like to read it, here’s the link: https://bit.ly/DebbieBurkethrillerwriter 

~~~

To paraphrase P.T. Barnum: “Say anything about us as long as you spell our name right.”

That’s D-E-B-B-I-E    B-U-R-K-E! 

~~~

Holiday note: Today is my last post for 2020 before the annual two-week break. Warmest wishes to the TKZ family for happy holidays. May you share this season with loved ones and enjoy it in good health! See you in 2021. 

~~~

 TKZers: Do you have a “name twin,” or “alter ego,” or “doppelganger”?

~~~

Please check out Tawny Lindholm Thrillers by the Debbie Burke from Montana.

How To Explode Your Email List

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Back in 2017, Jim wrote a terrific post with tips for success in traditional or independent publishing. One of his top tips for all authors is to build an email list.

Did you follow that advice? If you didn’t, heed Debbie’s warning on how NOT to get started. Even if you’re working on your first novel, you should be actively building your list. I’ll let David Gaughran explain why an email list is the most powerful tool at our disposal.

I’m sure all of you know the power of having thousands of committed readers signed up to your mailing list, allowing you to send each new release into the charts. Even if you’re not there yet personally, this should be something you are aiming for. Every single author should have a mailing list and be seeking to actively grow it.

Now that we know why an email list is so important, how do we go about it?

SUMO

To build an email list, we need a way to collect emails on our website/blog. SUMO is the #1 email capture tool. And it’s free. As of this writing, 886,114 sites use SUMO.

We’ve noticed lots of people struggle to collect emails because the tools just aren’t available or are too expensive. So we thought, why not make our tools available for you?

Our goal, plain and simple, is to help you grow your website.

— SUMO mission statement

Create a scroll bar, pop-up, smart bar, Welcome Mat, or static form to trigger visitors to subscribe to your list. If you offer a free book as an incentive (called a reader magnet), be sure to mention it in your form. No coding required. Takes less than a minute to design a form.

I’ve used SUMO for years with excellent results. I started with a smart bar that hung at the top of the website. I can’t remember why I switched to a popup. There’s no question popups are effective. They’re also annoying as all heck. So, I switched back to the smart bar. A Welcome Mat covers the entire page. The visitor must interact with the form to read the article underneath. They’re effective, but I’ve passed on articles because of them. Do what works best for you.

Pro Tip: Rather than offering the same reader magnet for years, swap it for a new freebie from time to time. Using the same one can become white noise after a while.

A Word About the “F” Word: Free

Being an author requires a long-term game plan. There is no get-rich-quick scheme. For most of us, one book won’t produce enough income to survive. Thus, we need a strategic approach to building our brand. The #1 way to do that is to grow our email list, and a free ebook campaign can accomplish that goal.

Many authors put their books into Kindle Unlimited. Which is fine, in theory, but it won’t grow your email list. Amazon won’t tell you who downloaded your book or how to contact them. Sure, you might gain visibility, but wouldn’t you rather form a long-lasting relationship with a fan who can’t wait for your next book? There’s only one way to meet that goal: grow your email list.

If you’re still not convinced, let me ask you this. How many $5 ebooks have you bought from an author you’ve never heard of without a recommendation from someone you trust? Not many, I suspect. Now, what if the book was free? You’d be more apt to take the chance, right? Of course you would.

Some of you may be thinking, offer my book baby for free? Gasp! Believe me, I get it. I know how much of your heart and soul you’ve poured into that book, but we need to shed the emotional attachment to move forward. View each book as a steppingstone leveraged for future sales. By sacrificing short-term gains, we set up long-term rewards. Capeesh? Super. Moving on…

Book Funnel

BookFunnel isn’t only a platform to send ARCs, though I do love that aspect. They automatically add a watermark to Advance Reader Copies to help prevent piracy.

Whether it’s delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Just like you, we’re in the business of making readers happy. Let us help you build your author career, no matter where you are in your journey.

All true. You do need to pay-to-play, but they offer affordable plans. The New Author Plan is $20/yearly. If you only have 1-5 books, the New Author Plan might be enough to get started, but you won’t be able to collect email addresses unless you join a group promo. Even then, the starter plan has limitations. So, if you’re hoping to explode your email list, my advice would be to upgrade. The benefits far outweigh the cost.

Mid-List Author costs $100/yearly or $10/monthly (if the yearly plan is unaffordable right now, choose the monthly plan; you can always change it later). The premiere plan is Bestseller for $250/yearly. The plan titles are a marketing ploy to shame you into upgrading. That said, there are a few key differences.

  1. Mid-List allows 5K downloads per month; Bestseller allows unlimited downloads.
  2. Mid-List allows 2 pen names; Bestseller allows 3 pen names.
  3. Mid-List doesn’t include Priority Support, Bestseller does.

There’s one other difference worth mentioning. Mid-List has no email integration. Meaning, after a promo they’ll send a .csv file for you to upload to your list. Email integration uploads the names/addresses automatically. You can add email integration to Mid-List for $50/yearly, if you’d like. Or stick with the original plan and upload the .csv file yourself. Whatever works best for you.

Bestseller comes with 3 email integrations. Meaning, if you separate your email list into segments or groups, you can integrate a specific list for each BookFunnel promotion.

BookFunnel Landing Pages

You’ll need to do some work to setup your dashboard, but it’s a painless process. Add books and create beautiful landing pages in minutes. No coding or tech skills required. A landing page is where we send readers to download our freebie.

We have various options when creating landing pages. To grow the email list, check the box that ensures readers must give a valid email address to download the book. BookFunnel verifies each address before granting access.

BookFunnel Promotions

BookFunnel membership comes with free promotions. Hosts offer several different promo opportunities.

To grow the email list, scroll through active promotions in your dashboard and search for Newsletter Builder promos.

Check the requirements for each promo before joining. Some require a minimum number of subscribers in your email list (usually 1K).

Next, subscribe for updates in your genre. Every time an author sets up a new promotion, you’ll be notified via email. Spots fill up quickly, so don’t delay. Or host and run your own promotion and invite other authors to collaborate.

Pro Tip: When the promo goes live, share your personal tracking link in your newsletter, on social media, and your website. BookFunnel tracks your shares. It’s how you build a good reputation for future promos.

BookSweeps

If you like BookFunnel, you will love BookSweeps.

A premiere membership costs $50/yearly, but it discounts future promo opportunities, promotions that add hundreds of voracious readers to your email list. Not freebie seekers, either. These are book buying readers. Freebie seekers join email lists to get the reader magnet, then immediately unsubscribe.

Even with book buying readers, it’s normal for a few to unsubscribe when you send your first email. This happens for various reasons. Don’t take it personally. Think of it as a good thing. Once you hit a certain number (1K-2K email addresses, depending on email provider), sending newsletters is no longer free. Why pay for a reader who has no interest in your work?

Add a Pen Name

A premiere membership allows three different pen names. If you don’t have an alternate author name, create book specific pen names. For example: I created Sue Coletta for my Mayhem Series and another Sue Coletta for my Grafton County Series. Why? Because my two series have different character types, tropes, settings, etc., all of which we can distinguish under separate Pen Names.

Create a Reader Magnet

Generate email subscribers by adding an ebook to the BookSweeps directory, where readers can download the book in exchange for their email. When we create a reader magnet in BookSweeps, we can link to the next book in the series (for sale), add testimonials, and add sub-genres and tropes. It’s an excellent marketing tool.

BookSweeps Promotions

You do have to pay-to-play, but BookSweeps offers discounts once you’ve run a promotion or two. A $50 promo becomes $25 – $35, depending on the promotion.

The best part about BookSweeps promotions is they do all the work for you. All. The. Work.

  • 5 days before the promotion they send you the group promo images for FB and Twitter; they even create a shareable image for your individual book.
  • On promo day, they send you a reminder email with links to the shareable images.
  • During the promo, they remind you when the promo will end.
  • After the promo, they send you an email on what to expect next.
  • 5-10 days after the promo, they send you the spreadsheet with the email address, a separate spreadsheet for the winner and runner-up. That email also contains links on how to upload the list to your email provider, tips for writing a welcome letter, and other valuable information about nurturing your email list. 

Pro Tip: When running a promotion on BookFunnel, Facebook, Twitter, or your website, add a Sweep in the BookSweeps giveaway directory to increase your reach. Free traffic!

Writers: If you follow this advice, your email list will explode with new subscribers.

Readers: If you join BookFunnel or BookSweeps (both free for readers), your e-reader will explode with free books. Win-win!

Over to you, TKZers. What’s your #1 tip to grow your email list? Please share your experience.

Save Time on Social Media

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The biggest complaint about social media is that it’s time-consuming. While I agree, there are tools to help speed up the process. With Social Media Management tools, we can spend a few minutes each day (or weekly) scheduling posts to go live while we’re busy with other things. Then all we have to do is check in here and there to engage with our audience. These apps help us to appear active on social media without absorbing large chunks of time.

My favorite social media management tool is Hootsuite. The free plan allows us to schedule up to 30 posts, which is plenty for a week. Once a post goes live, Hootsuite deducts it from our total. We can add three accounts (Twitter, Instagram, LinkedIn, Pinterest, etc.). Please note: As of September 11, 2020, Facebook no longer allows third party access. Figures, right? They’re the biggest time-suck of all.

We learn better with visuals, so let’s dig in.

Adding social media accounts is easy. In the Hootsuite dashboard go to Account. See my tiny photo in the bottom left corner? That’s where “Account” is located. Hootsuite will prompt you to add accounts. Once they’re added you can find them under “Private social accounts.” Ignore “Share Access” unless you have a VA or personal assistant to manage your social media.

The left column is our toolbar. Ignore the trophy for now. That’s where you can upgrade to the paid plan, but it’ll cost ya $29. monthly.

The icon below the trophy is where we create posts. I don’t use Hootsuite for Pinterest, but if you want to, this is also the place to create pins. When you click “Post” it’ll open this screen…

Some folks post to all their accounts at once, but I don’t recommend it. Each social media site has different requirements. For example, Twitter has a character limit and it’s best to only use 1-3 hashtags per post. Instagram has image restrictions and the more hashtags the better.

I’ll show you an easy way to repost the same article to different platforms later. For now, choose one account to “Post to.” Then drop down to “Text.” If you add your link first, Hootsuite will grab the image off the article. Or you can upload a new image. Another nice feature of Hootsuite is the built-in link shortener. Highlight the link and click “Shorten with Ow.ly.” Easy peasy.

I create my own images, but that’s a personal preference. If your article doesn’t have an image, don’t fret. Hootsuite comes with its own media library. Click the words: “Open media library” and the library will open in the preview window (where Kermie’s praying).

Now, suppose the image is too big. No problem. Click “Edit image” and tweak it until the image fits in the preview window. Once we’ve told Hootsuite which social media account we want to post to, it guides us.

To the left of “Edit image” is “Create alt text.” Alt text makes your content more accessible and improves the SEO. Describing your images also helps people with disabilities to engage with your content.

Next, we have the option of posting now or scheduling to post later. Rarely, if ever, do I immediately publish. My favorite thing about Hootsuite is its ability to publish posts while I’m writing.

When we click “Schedule for later” this window pops up…

As you can see, I scheduled this post for Wed., Nov. 18 at 1:05 p.m. Click “Done” then “Save edits” and you’re done.

Let’s go back to the left sidebar. The icon below Create Post is Streams. Which looks like this…

We build boards however we want. I created a separate board for each social media account and then one complete board to show all my connected accounts on one screen. The above image shows only my Twitter board. I’m using it to show you another cool feature. The three columns to the right are called Streams, which we configure to suit our individual needs. There are several available options. I chose “My tweets,” “Mentions,” and “Retweets.” Play around with the configuration till it works for you.

On the sidebar the next icon down is Publisher. Here’s what it’ll look like once you’ve scheduled your posts…

I like to stagger my publishing times so it doesn’t feel automated to my audience, but that’s another personal preference. You may want to schedule every day at noon. Hootsuite allows us to schedule posts at any time of the day or night. If you need to reach readers in a different time zone, then schedule posts to go live while you’re asleep. 🙂

Okay, here’s the handy trick I hinted at earlier. Hootsuite allows us to duplicate posts to publish on a different platform. With the Publisher open, click any post you published or scheduled, and the following screen opens.

By clicking the three dots in the upper righthand corner next to “More options” the “Duplicate” box pops up. By clicking “Duplicate” it opens the post as it appeared when we published or scheduled it. Only now, it’s in a New Post format.

In “Post to” swap one social media account for another. As I mentioned earlier, you may need to tweak the image and add/subtract hashtags, but that’s it. Either “Post now” or “Schedule for later.” Or we can leave the post as is and just schedule it to go live again on a different time/day. Duplicating posts saves us from having to create 30 new posts per week, if we’re only scheduling on a weekly basis.

With the free plan, we also have the option to schedule a new post as soon as a previous one publishes. As long as we don’t climb higher than 30 posts scheduled at one time, we’re good. An upgrade comes with more bells and whistles but $30 for this and $30 for that adds up after a while.

Once we schedule the duplicate post, Hootsuite brings us back to the Publisher. At the top click “Content” and all our published posts show on the screen.

We can filter by social media account or view Drafts, Scheduled, or Past Scheduled posts.

Hootsuite offers numerous ways to save us time. I’ve only scratched the surface, but I’m trying not to overwhelm you. These steps may seem like a lot of work. They’re not. Once you get used to creating posts, you’ll zip right through the process. Remember the 80/20 rule, 80% valuable content, 20% book marketing (90/10 is even better). If you struggle with the 80% part, post a quote from the book you’re reading (include title/author). Or share a blog post or pet photo. The point is to keep your audience engaged.

I’ve only concentrated on one social media management tool, but there are others. Some free, some paid. If you’re still hopping from one social media site to another, you’re wasting valuable writing/research/reading time.

If you haven’t tried a social media management tool yet, I hope this peek into Hootsuite demonstrates its time-saving benefits. Do you use social media management tools? If so, what’s your favorite? Any tips to share?

 

 

The Churn of the Screw Redux

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(Greetings to those of you who were not expecting me to be here today. You do not have the wrong Saturday (can there ever be a wrong Saturday?). Mark Alpert has moved on to other things and will be devoting his talented wordcraft to his adult and young adult novels, which we ask that you continue to seek out, purchase, and read. In the meanwhile, I will be filling in for the foreseeable future (this week, anyway) as well as posting on my usual spot on alternate Saturdays. Onward! Joe H.)

Some of you may recall that last year I had a close encounter with the Internal Revenue Service (IRS). I wrote about my experience in a post for TKZ titled The Churn of the Screw. I had another interaction recently for a different reason. and will share the additional knowledge that I gained. I feel that it is pertinent for this space since, if you are writing for income and actually earn a bit, you can expect a little extra attention from the IRS as does anyone who is engaged in self-employment. 

My latest experience began with the receipt of a letter from the IRS on a Saturday. There apparently was some issue that required me to prove who I am. I was instructed to call an 800 number between 7:00 AM and 7:00 PM (PST) even though Daylight Savings Time was still in effect for another couple of weeks. The author of the letter also apparently took it for granted that I would know that those hours obtained only from Monday through Friday. Just for grins and giggles I called it anyway — on Saturday — and was told via voice recording that the office was closed. Fair enough. 

I called back on Monday, at 7:00 AM (EDT) just to see if the PST the letter mentioned was in error. It was. I got a recording instructing me to hold. My call was ultimately answered after thirty or so minutes by a somewhat abrupt lady who exhibited some umbrage with me because I asked her to repeat her name and ID Number twice. I wanted to ask her to get the gumbo out of her mouth and slow down but I did not. I instead told her that I was a bit hard of hearing and was having difficulty understanding her. 

Taxpayer Tip #1: An IRS representative is required to give you their name and ID Number. Write it down. If you don’t understand it, whether because of the line quality, hearing issues, or other problems, ask politely to have the information repeated, even if it irritates the representative. It will also slow the rhythm of the conversation down a bit in the event that the representative is inclined to pepper you with quick questions or otherwise rush you through things.

I then advised the representative that I received a letter and gave her the letter’s form number. She told me that the database for that information did not open until 8:30 AM and to call back then. She then hung up. I tried to call back throughout the day but after a two-minute greeting and instructions to “Press 1”  was told each time that due to high call volumes all representatives were busy and that I should call back. Click. I did connect at one point mid-afternoon but after being on hold for an hour and ten minutes I was disconnected. Click. 

Taxpayer Tip #2: Don’t call the IRS or any government office on a Monday. I should have remembered this from prior experience. Call traffic dies down considerably on Tuesday and Wednesday before rising on Thursday and Friday but it is worst on Monday. I don’t know if the information I received about the database not being available until 8:30 AM was an outlier, a common Monday occurrence, or a rib. Not calling on Mondays makes that question unimportant, at least on a Monday.

I called back on Tuesday at 7:00 AM. My call was answered after a forty-five-minute wait by a very patient, polite, and pleasant gentleman. Apparently, the system being down until 8:30 AM was an outlier. Or something else. The representative, pleasant as he was, was having some sort of difficulty with the system which required him to put me on hold two times. We got disconnected during the second hold. 

Taxpayer Tip #3: Most phones have a speaker system. If yours does, use it. Turn it way up so that you can put the phone down and write, read, go to the restroom, or prepare meals for the week while you are waiting on hold.

Taxpayer Tip #4: If you have a landline, use that line to call IRS instead of your cell phone. You don’t want to have defeat snatched from the jaws of victory by a dropped call. Oh, and if someone wants to put you on hold, ask for a direct dial number for them in case you are disconnected. I did that but was told no direct number was available. 

Taxpayer Tip #5: Write and recite your own mantra of thanksgiving while you are waiting or when your call gets disconnected. Mine was:

“Be happy. I am in a nice room in a nice warm and dry house which contains coffee and food which I can sit and consume while wearing comfortable clothes. All else does not matter. Maybe, however, I should have bought that family pack of Chocolate Oreos.”

It took me a couple of tries but I did get back on the waitlist (as opposed to being told to call back later due to high call volume). My call was eventually answered by an absolutely delightful (that is Joespeak for “…and she laughed at my jokes”) young woman. It took about fifteen minutes to establish that I was and am me to the satisfaction of the IRS. She thanked me a couple of times for being prepared and having the documents requested in front of me.

Taxpayer Tip #6: Be prepared. Most letters from the IRS will contain a list of documents to have at hand when you call. Do so. It makes life easier. 

I thanked the representative at the close of the call and told her that I was going to write to my Congressman and tell him 1) what a pleasant experience I had working with her that morning and 2) that whatever the Representative — whose name and ID Number I had dutifully written down — was being paid, it wasn’t enough. 

I then did just that. 

Taxpayer Tip #7: Give credit where due, when due. The IRS representative was up at 7:00 AM and was pleasant while doing her job competently. Most government employees are like sorcerers’ apprentices in terms of workload. They deal with lots of angry brooms all day long. If a tip of the fedora is warranted I like to give it out. It makes me happy to do so and hopefully makes the recipient feel appreciated. Who knows. It might even get them a small cash award or even a step increase. 

That’s me for today. I hope that you never get a letter from a government agency. If you do, and even one of the above tips is helpful, that will make my day. 

If you have any bureaucratic stories that you wish to share (and everything these days, from banks to internet service providers, is a bureaucracy) please do so. If not, we’re still happy to have you. Thank you for being here.

Use Color to Test Your Story

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It’s been months since I shared the saga of the injured raven vs. my beloved “pet” crows, but there’s a good reason for that. I didn’t have an ending till last Thursday. For a while I thought I did, but I needed to verify my suspicions. Ignore the colors as you read. I’ll show you cool writing trick at the end. 🙂

When the story left off, I was trying to figure out how to feed “Rave” without angering my beloved Poe and her murder. While I weighed my options, the crows scolded the raven from all directions.

I have a strict “no fighting” policy in my yard. When anyone breaks this rule, I reinforce my disappointment by withholding food till they smarten up. A wise crow doesn’t anger the human who controls a never-ending supply of tantalizing treats. Needless to say, the attacks stopped as long as Rave stayed within the property lines. If she crossed the dirt road to the woods, my rules were no longer in play, and they divebombed her.

Brilliant birds.

Two weeks later, Poe signaled for me to use her summer rock. I’d created two separate feeding areas so Dad (my husband) didn’t have to shovel the lower yard — affectionally named Animal Planet for its greenery, flowers, and throngs of wildlife who visit — and Mumma didn’t have to schlep through thigh-high snow all winter.

The change in feeding area reset Poe’s murderous hatred toward Rave. By feeding Poe and family on Animal Planet and Rave on the winter rock in the upper yard, I’d restored a modicum of peace.

Until about a week later when Rave thought Poe’s rock looked tastier than hers. Or perhaps, she remembered switching rocks in the warm weather with her dad, Odin. Hard to say for sure what prompted her to move to the woods near the summer rock when our new arrangement worked so beautifully.

Poe was NOT pleased about Rave’s decision.

For the umpteenth time I tried to capture Rave to bring her to a rehabber. And once again, she outmaneuvered me. Maybe she’d be okay on her own? The question replayed on an endless loop, followed by the grave reality of a fox, Great Horned Owl, Fischer cat, raccoon, or black bear crossing her path during the night.

Sleepless nights wore me down.

For two-plus-weeks I wrestled with what to do. Then one day I stopped looking at the situation through my eyes — human eyes — and viewed it from Poe and Rave’s perspective. Once I did, all the years of researching corvids flooded my mind with ideas.

One of crows’ amazing abilities is delayed gratification. Meaning, crows will wait for food if the food they’re waiting for is tastier than the scraps that await them now (Ravens can do this, too, but don’t when they’re injured).

With this theory in mind, I offered Poe a deal.  As the alpha, she’s the only crow I needed to convince. The others would fall in line behind her.

“Poe, if you let Rave eat, I’ll bring out your favorite treats after she’s safely out of sight.”

Now, I’d love to tell you Poe agreed right away, but the truth is, she wasn’t thrilled with the idea at first. Every time I served breakfast, lunch, or dinner, the crows emptied the rock within seconds. Just once I needed Rave to beat Poe to the rock.

It took about three days before Rave worked up enough courage to race Poe to the rock. Afterward, when Rave hopped back into her new wooded digs, I offered Poe raw chicken breast, her favorite kibble, and of course, I replenished the peanut pile.

Success!

Rave on her own special rock.

Day after day, Poe waited for Rave to eat and I made good on my promise. But then, Rave would climb up on this new rock at the tree-line to check out the menu before proceeding toward the summer rock.

The proverbial lightbulb blazed on. If I used both rocks — one for Poe and family and one for Rave — I could potentially decrease the animosity between them. And it worked. For the next few weeks, Poe never ventured near Rave’s rock at feeding time, and vice versa.

What happened next stunned me into submission.

Toward the end of nesting season, Poe sent the fledglings and elder siblings on patrol with Edgar. Shakespeare, known fondly as “Shaky” (Poe’s mini me), stayed with Mumma. Breath trapped in my lungs as Poe swaggered into the woods in search of Rave. Uh-oh. This can’t be good.

Moments later, “low-talking” indicated Poe and Rave were hashing out a few things. Shrubbery obscured my view. There’s nothing I could do but wait. Watch. Pray Poe wouldn’t morph into Hannibal Lecter or Buffalo Bill.

Seconds felt like years.

After several heart-stopping minutes, Poe sauntered out of the woods for a little worm-hunting while Shaky played lookout (since birds are most vulnerable on the ground, crows post a sentinel in the trees). To my surprise Rave lumbered right past Poe, so close the feathers on their wingtips almost touched. Rave climbed up the rock to the feast on chicken thighs, peanuts, sunflower seeds, and kibble. Poe even allowed Rave to eat the dead mouse!

That’s when it dawned on me — these two majestic animals had struck a deal.

Poe watching Rave’s six from the grass below.

With this new arrangement, Rave waited for the crows to tell her if it was safe to step into the open.

Many sharp-shinned hawks flooded our area, and an injured raven equaled easy prey.

In return for Poe’s service, Rave only ate half the food. She even tore off a piece of chicken and tossed it to Poe on the grass below. 

The good times didn’t last long.

Each year when the new fledglings leave the nest, Poe escorts the crowlettes to my yard to practice landing on branches and learn how to slalom through the maze of trees. Normally, it’s a special occasion filled with hilarity and awe.

Not this year.

When Poe brought the fledglings, trepidation surfed their wake. Rave still asked for permission to approach the rock, but Poe’s cutting glare indicated an emphatic, “Don’t you dare come near my babes.”

What could I do? I couldn’t scold Poe for protecting her young. I also couldn’t let Rave starve. A niggling sensation burrowed bone-deep for the next three weeks. Every time Poe, Edgar, and the elder siblings left to teach the fledglings crucial life lessons, I jogged down to the rock to feed Rave.

The situation wasn’t ideal for any of us, but we dealt with it. Until we couldn’t any longer.

Animal Planet turned menacing — dangerous — as a rebellious fledgling ventured past the rock into the woods, in line with Rave’s hiding spot, her home-away-from-home doubling as a hollowed bush.

Poe scolded the fledgling to back away, but he refused to obey. That tiny crow acted like he’d been sworn in as the new sheriff in town, a LEO hellbent on destroying the interloper in their midst.

The situation spiraled toward disaster.

One sultry July morning he’d had about enough of Poe’s “rules” and swooped down in full attack-mode. Ear-piercing caws tornadoed through the trees. I raced toward the woods to intervene before the others joined their brethren.

Whether this incident had anything to do with Rave’s future plan, I couldn’t tell, but she disappeared for three days. Upon her return, she stocked up on food and rested for two days. Vanished for another three days, returned for two. She seemed to have a set route to a precise location. Two days on, three days off. The routine never wavered. Two days on, three days off.

Could Rave be a mother? What if the scuffle with Poe’s fledgling convinced her to find her own? Crows and ravens have similar nesting patterns. If Rave had chicks in the nest when she got hurt, they’d be fledging, too.

More and more I became convinced that she was searching for her family during those three days away. Though this theory filled me with warmth, I still panicked every time she left. Until the day Rave soldiered into the yard with more confidence than she’d had in months, and her shiny black plumage had regained its luster.

For hours she perched on a rock near the house and exercised the injured wing. She even attempted short, low flights, about two feet off the ground for ten feet at a time. Day after day for a solid week, she waited for Poe to soar out of sight before practicing her flying, each day gaining more lift.

When I bustled down the hill to Animal Planet the following day, one flawless raven feather laid on the rock — a thank you from Rave — and I wept, keening over my loss. I’d prayed for Rave to heal, to thrive, but I never got the chance to say goodbye.

Would I ever see her again?

All summer I searched the sky for Rave. Every now and then my husband said he heard gronking in the woods, which brought me some solace. Still, I longed to see her one last time.

Two weeks ago, I had an early appointment that forced me out of the house early on a Friday morning. As I hustled up the walkway, gronk, gronk, gronk emanated from the woods across from the driveway.

I darted across the dirt road. “Rave?”

“Gronk, gronk, gronk.”

“Rave! I missed you so much!”

A black silhouette peeked out from behind a tree trunk. “Gronk, gronk.”

“I wish I could stay, but I can’t. Please come back, baby. I need to make sure you’re okay.”

A week rolled by with no word from Rave. Last Thursday, she strutted across Animal Planet with her bill held high, chest out, confidence and pride oozing off every feather. When she stepped on to Poe’s rock, disappointment crossed her face. The crows had devoured every morsel.

Rave stared up at the window. “Gronk, gronk?”

“Rave,” I called back. “One sec, honey. Be right out.”

That’s all the reassurance she needed. With her spectacular black wings spread wide, Rave leaped into the air and flew to the branch overlooking the rock. I bustled down to Animal Planet, my gaze locked with hers, my emotions rising over the rims of my eyes, joyous tears spilling down my cheeks. Rave’s healthy, happy, and loved.

Now, pull the screen away and look at the colors. It’s a rose garden. Brown = soil (exposition/narration). Red = roses (action/dialogue). Green = leaves (emotion, inner dialogue, and foreshadowing). Too much soil, you’ll have gaps in your garden, wasted space. Too many leaves will overshadow your roses. With too many roses, you can’t see the beauty of each blossom.

This technique is easy to do in Word. I wouldn’t recommend it for a blog, as it’s labor-intensive to manually input colored highlights via CSS. You’re worth it, though. 🙂

One last note: If you come across sentences that contain emotion, exposition, and/or action, it’s fine to highlight it with one color. No need to nitpick. You’re looking at the story as more than the sum of its parts.

 

In other news, Pretty Evil New England released yesterday!  Congratulations to Priscilla Bettis for winning the giveaway!

 

Video Marketing and Social Media Tips

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Videos make a lasting impression. We live in a visual, media-rich world. Marketing via video continues to rise. Experts say 86% of all content will be in video format by 2022. Let’s look at current trends first, then move on to how writers can dip their toes into video marketing without suffering a panic attack. BTW, if you missed John’s clear and concise post about Zoom, be sure to check it out.

Video Trends

Instagram and Facebook Stories allow users to share short-form, vertical videos that disappear after 24 hours. Instagram Stories have 500 million active daily users. I know! That number shocked me, too.

Stories should be informal, relaxed, and allow viewers a quick snapshot of your day or a behind-the-scenes glimpse of your world.

Optimize for Mobile Users

There’s a higher demand for vertical videos that fit on mobile screens. Why? Because 75% of users watch videos on their phones and vertical fits better than horizontal.

Length

Try to keep marketing videos to under two minutes. The shorter the video the greater chance of viewers watching till the end. This “rule” can change according to platform. On Facebook, if you run over, I wouldn’t worry about too much unless it’s an ad. Ads should be kept as short as possible. On Twitter and Instagram, keep it bite-sized.

Live Video

Eighty percent (80%) of shoppers say they’d rather watch a live video than read a blog post. Shoppers age 18-34 watch live content daily.

Optimize for Hearing Impaired

Add captions for the hearing impaired. This tip will also add clarity if the speaker has an accent. Plus, some viewers prefer to watch video with the sound off.

YouTube

As far as SEO — Search Engine Optimization — goes, YouTube tops the list. To give you some idea of why, YouTube is the world’s second-largest search engine. With this in mind, I created a nonfiction book trailer, uploaded it to YouTube, and shared the video across social media.

As you can see, I didn’t include captions like I should have. Yet, after I posted this video, the book rose to #1 New Release, proving (at least, to me) we can veer away from these “rules” and still be effective.

Writers & Social Media

Whether we like it or not, social media is a must for writers. With fewer book retailers, the discoverability of books depends on the author’s online footprint. Regardless of genre, it’s a fact that social media buzz directly impacts sales. More than 40% of book recommendations come from word-of-mouth, which often originates online.

Whenever a fellow writer asks me for help with social media, my top tip is to be yourself. Be genuine. Social media should be fun. If you’re not enjoying yourself, people will notice.

Always conduct yourself as a professional, but don’t hide the real you while doing it. There’s so much garbage and negativity on social media. As writers, we need to rise above it and not get swept up in a pissing match over political views or coronavirus facts vs. misinformation. If we’re not careful, our opinions on certain subject matters can and will hurt our writing career. Non-writers view us as neutral, and we need to live up to that standard.

You might say: Gee, we’re not even allowed to have an opinion? Of course, we are. What we don’t need to do is broadcast it all over social media. Same goes for complaining about rejection letters, querying, writing, marketing, books we didn’t enjoy, critiques, fellow writers, etc., etc., etc. Use social media as if the whole world is watching, because the whole world IS watching.

The follow-up question I most often receive is, “Be genuine, got it. But how do I let readers know the real me?”

The answer is simple. Share your joys, your passion, your excitement. For example, I recently shared a video of my first reaction to opening the box of PRETTY EVIL NEW ENGLAND paperbacks. I broke almost all the “rules” stated above here, too, but my Facebook audience didn’t care. They loved being included.

Your turn, TKZers! What are some ways you’ve used video marketing?

Join the giveaway for a chance to win the paperback of Pretty Evil New England: True Stories of Violent Vixens and Murderous Matriarchs. Winner will be notified via email and announced in my November 2, 2020 post. Good luck!

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Turning Real Terror into Fiction

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Years ago, I experienced a terrifying hell ride when the gas pedal on my Ford Explorer stuck wide-open while driving Rte. 125 during rush hour traffic. Two days later, I received a recall notice in the mail. Little good it did me then. The experience remains as fresh in my mind today as it did then.

I’d just left Khols parking lot and stopped at a red light. When the light turned green my foot shifted to the gas pedal, and the SUV took off like a bullet fired from an automatic pistol. Here’s the strange thing. When something like this happens, you try to reason it away. Never do you think anything dangerous could be happening. Our self-protection mode kicks in and we waver in and out of denial.

Until we can’t any longer.

Until we need to face the truth — this day could be our last. And it’s terrifying!

The SUV kept gaining more and more momentum till the speedometer read 40 mph, 50 mph, 60 mph, and climbing. Rte. 125 is a main drag. Traffic lights stood every mile or so, and most of them turned red. But I couldn’t stop. With both feet on the brake, I screamed out the window for someone to help me.

No one did.

Other drivers honked their horns. They didn’t know what was happening inside my Explorer. All they saw was a crazed woman swerving in and out of traffic, barely missing numerous vehicles, black smoke trailing behind from the brake pads tearing clean off. Next, smoke poured out the back. Not sure why. If I had to guess, I’d say it was the rotors or something else brake-related. All I knew was I couldn’t stop the damn SUV.

As the speedometer climbed toward 70mph, a gazillion things raced through my mind in the span of a few seconds, including how to crash the vehicle without killing myself or others. After five sets of lights and miles and miles of the most harrowing journey I’d ever had the displeasure of experiencing, I came to a stretch of road with a field on the right. My plan was to veer in to the field and crash into a tree, where hopefully I could jump out the driver’s door. Obviously, I wasn’t thinking clearly. My complete focus was on avoiding obstacle after obstacle so I didn’t kill anyone.

If it weren’t for two college students who pulled alongside me, I might not be alive today.

They hollered at me to throw the SUV into neutral, which I did. But the car kept accelerating. Then they told me to turn off the ignition. Finally, I rolled to a stop. When they hustled to my door, I could barely speak, nerves zinging through my system, tears streaming down my twitching cheeks.

Horrible memories make great fodder for books. Wouldn’t you agree?

Fast forward to 2017.

In May, my neighbor asked to borrow my vehicle because his wouldn’t turn over. Thing is, it was a fairly new vehicle. What we soon discovered was he’d missed a loan payment. The lender blocked access to the car by using what’s called a starter interrupter device to make the vehicle un-driveable till he brought his payments up-to-date.

My crime writer antennae dinged.

If they could prevent him from starting his SUV, could someone hack in and take control? What I discovered chilled me to the bone . . . and breathed life into HACKED.

Have you used a terrifying experience in your writing? Do tell.

 

“HACKED is a meaty novella packed with great characters, unexpected humor, intriguing plot twists & page turning pace. This comes from good writing and an author who delivers every time.” ~ Jordan Dane

“Witty, exciting and perfectly paced! Normally, novellas leave me wishing for more but Sue Coletta’s ‘Hacked’ was absolutely perfect!” ~ Amazon Reviewer

Look Inside: https://amzn.to/321QDqM 

Happy Public Domain Day

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Illustration from Tarzan and the Ant Men – public domain

By Debbie Burke

@burke_writer

Back in January, I tucked this idea in a folder and promptly forgot about it. Just found it. Unlike my memory, however, this information hasn’t expired.

If you’re not familiar with Public Domain Day, January 1 of each year marks the expiration of 95-year-old copyrights of films, songs, and books. As of January 1, 2020, creative works copyrighted in 1924 became free to use by anyone, hence the term “public domain.”

What does that mean?

We the public can now watch Harold Lloyd’s classic silent films like Girl Shy and Hot Water for free.

https://youtu.be/eFHdRkeEnpM
A composer, musician, dancer, or songwriter can now freely use George Gershwin’s classic “Rhapsody in Blue” and incorporate the tune into a new pop song, rap interpretation, music video, reggae routine, or any other variation they please.

Once the copyright expires on books, plays, or movies, anyone is legally allowed to adapt those stories into prequels, sequels, or offshoots; or take characters derived from the original work and feature them in completely new tales. Authors don’t need to pay a fee or obtain permission from a copyright holder to use them.

The Divine Comedy is an epic poem completed in 1320 by Dante Alighieri. The poem was not protected by copyright. Film maker William Fox adapted a portion of that work into Dante’s Inferno, a silent film that was copyrighted in 1924 and is now in the public domain.The story cards at the beginning explain why Fox made the film:

“In presenting in screen form the more striking scenes of “Dante’s Inferno” we are realizing a cherished ambition. After a long period of careful preparation and thought, we decided to interpret reverently this classic masterpiece in its undisguised truth—weaving into its vivid realism the thread of a simple modern story. Thus the warning of Dante is more definitely emphasized—that by our daily thoughts and acts we may be unconsciously building up for our own future—A VERITABLE HELL ON EARTH.

“In the human brain a thin wall divides a heaven and a hell. Are we hewing down that wall? Are we leaving love and sunshine for the crimson realms of agony and remorse?”

The theme of The Inferno clearly resonated with Fox, inspiring him to update the story to his then-contemporary world. In the same way that Fox took an old poem without a copyright and adapted it to a different era, today’s movie makers might use his 1924 film as the basis and inspiration for new creations.

What can writers do with works in the public domain?

We can re-imagine a timeless theme in a new form.

We can take a classic story and play it out in a different setting. Christopher Robin in space? Peter Pan in a post-apocalyptic world?

We can resurrect a beloved or fascinating character to live again in further adventures.

In the 1924 film, Sherlock Jr., Buster Keaton aspires to be a great detective like Sherlock Holmes and embarks on a series of comic, crime-solving adventures. This silent classic showcases Keaton’s incredible versatility as a director, actor, comedian, and super stunt man. Click on this link for 45 minutes of fun.

Other works that came into the public domain last January include:

Tarzan and the Ant Men by Edgar Rice Burroughs

 

When We Were Very Young by A.A. Milne

The Magic Mountain by Thomas Mann

The Man in the Brown Suit by Agatha Christie

The first film adaptation of J.M. Barrie’s play, Peter Pan.

Here’s a link to other works that are now in the public domain.

 

Project Gutenburg makes an extensive collection of public domain works (under Australian copyright laws) available to read for free. As a kid, I was a huge fan of Dr. Doolittle books by Hugh Lofting.  After finding the site, I spent an hour happily touring with Dr. Doolittle’s Circus and remembering illustrations I hadn’t seen in 60 years.

Today, if I wanted to write a book starring Dr. Doolittle’s sidekick, Matthew Muggs, AKA the Cat’s-Meat-Man, and Mrs. Theodosia Muggs, that is allowable.

Illustration from Dr. Doolittle’s Circus where Mrs. Muggs dispatches two villains

 

 

It’s not necessary to wait until a work goes into the public domain to use it but you must obtain permission from the copyright holder and/or pay a fee (often hefty). For instance, Desire Under the Elms, the 1924 play by Eugene O’Neill, was adapted into a 1958 movie. At least a portion of the film’s budget went to lawyers negotiating the rights under which O’Neill’s play could become a movie. If producers had waited until 2020, they could have had free, unfettered use of the play. But they’d no longer have the stellar cast from 1958:  Sophia Loren, Burl Ives, and Anthony Perkins.

Under earlier copyright law, the term of the copyright for a creative work was 75 years. In 1998, Congress extended the term to 95 years, due in large part to the lobbying of The Walt Disney Company. They wanted longer protection for the ginormous income stream generated by a certain mouse. Under current law, unless another extension is granted, Mickey will enter the public domain in 2024. After that, theoretically, anyone may be able to use Mickey’s image and earn money from it.

Want to bet on that happening?

Nah, me neither.

Works in the public domain can be a source of inspiration for writers to freshen a timeless theme, to create new stories that happen before or after the original work, or to breathe new life into memorable characters.

When Casablanca goes into the public domain in 2037, I’ll write the sequel I’ve had in mind for years…if I’m still around.

Not betting on that either!

~~~

TKZers: Do you ever hanker to write a new episode or sequel to a favorite book or series? Please give examples.

What books or movies do you look forward to being in the public domain?

~~~

 

 

Debbie Burke’s latest thriller, Dead Man’s Bluff, will enter the public domain in the year 2115. Or you can buy it now for only $.99.

TKZ Celebrates 12 Years!

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The Kill Zone blog makes its debut on 08/08/08. We’re an exciting group of thriller and mystery authors. Stay tuned!

By Joe Moore

That announcement was made 12 years ago by a small group of professional writers with the mission to share our knowledge and talents with others. The goal was to help make everyone that visited TKZ a better storyteller and reader. The original group included its founder Kathryn Lilley along with Michelle Gagnon, John Gilstrap, John Ramsey Miller, Clare Langley-Hawthorne, and myself. Not bad for a starting team!

Twelve years is a long time for a niche blog to exist on the Internet. Twelve months is a bit more like it. Group-writer blogs have been formed by many authors; most eventually running out of things to say and falling by the wayside. But TKZ is alive and well, garnishing numerous awards including the coveted Writer’s Digest 101 Best Websites for Writers 6 times.

How has TKZ prevailed? Of course, great writing tips and advice from successful authors are givens. Lots of blogs to that. We took it a step further by offering original ideas.

In 2012, we came up with the concept of First Page Critiques. Anyone can submit the first page of their manuscript anonymously. In return, they get an in-depth critique by a top-shelf author and additional feedback in the comments section of the post. And unlike other critique services, our First Page Critiques are free. You can review all the FPC at First Page Critiques.

We featured “Killer Sunday”, hosting some of the best mystery and thriller guest authors to be found including Alafair Burke, David Hewson, Cara Black, Michael Palmer, Tosca Lee, Hallie Ephron, Robin Burcell, Steve Berry, Sandra Brown, and so many other generous writers who shared their talent with our visitors.

If you’re looking for help with a particular issue, there’s TKZ Library covering topics such as Indie Publishing, Revision & Editing, and Developing Author Voice among many others.

Our list of emeritus bloggers that have been a part of TKZ team over the years is beyond impressive: John Ramsey Miller, Kathleen Pickering, Michelle Gagnon, Boyd Morrison, Jodie Renner, Nancy Cohen, Larry Brooks, Robert Gregory Browne, and Jordan Dane.

Bottom line: TKZ is the Fort Knox of writer’s information. No matter where you are in your career as a novelist, you’ll always come away with a little more knowledge than before. TKZ is a value-added resource that has been here for 12 years. Take advantage of it. And raise a toast to at least 12 more years of sharing the art of writing.