Category Archives: #writerslife

Making a Movie With Spider-Man

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(Note: Thanks and a tip of the fedora to TKZ’s Terry Odell, who noted that for some reason comments (as of 8:20A EST) cannot be posted. I am working on fixing that but having problems doing so. I’m sorry!)

(Update 12:28P EST: It appears to be a system problem as opposed to a PICNIC (Problem In Chair Not In Computer) problem. It will hopefully be fixed in time for Jim Bell’s post tomorrow. Thanks to everyone who is stopping by today. SJ)

(Update 12:46P EST: Comments are working. Thanks and a tip of the fedora to Lynne Reynolds, the Wizard behind the curtain! SJ)

The following occurred about a year and a half ago. I have had to remain uncharacteristically quiet about it until now due to an NDA (non-disclosure agreement) which blessedly expired on February 26. I left my home in central Ohio at 2:30A on November 27, 2019, and headed north toward Cleveland, a place where I misspent several of my formative years. I was to report, showered, shaved, and tap dancin’, at 6:00A to an address near Cleveland’s east side. 

I had been notified a few days previously that I had been selected for a (very, very small) part in a movie named Cherry. There was plenty of buzz about the project before it began, due to the presence of Tom Holland in the lead role and the involvement of Joe and Anthony Russo as directors and producers. Holland and the Russo Brothers had worked together before on such obscure cinematic projects as Avengers: Endgame and Avengers: Infinity War, with Holland appearing as Spider-Man and the Russos directing those films. Expectations for Cherry were high, my presence in the film notwithstanding. 

Shaker Heights, a somewhat tony Cleveland suburb, was my ultimate destination.  I misspent a good portion of my formative years in Cleveland. I had been to Shaker Heights only once, close to sixty years before, with my parents on a Sunday to go to a retail area named, by amazing coincidence, Shaker Square. I planned to take a look at the area while I was up there. Did I get to? Read on. 

I arrived on time at the appointed place. Despite being a little later in the morning it was somehow even darker and colder on Cleveland’s east side than Columbus had been three hours earlier. I parked and started following some hand-lettered signs through a parking lot, heading toward an unmarked building. A limousine pulled up next to me. Tom Holland got out, smiling, and yelled, “Joe! Joe Hartlaub! My man!” as he embraced me. Not really. Actually, a guy with an Eddie Murphy vibe exited the limo and asked me if this was the right place to be for Cherry. We had some introductory chit-chat during which he told me that he also had a very small part and lived about ten blocks away. I glanced at the limo. He said, “I was gonna ride my bike, but, like, how many times ya gonna be in a movie? Y’know?” I shrugged. He asked me how I had gotten there. “I coptered in from Columbus,” I answered, whirling my index finger around. I had him going for just a minute as he looked around us, perhaps hoping to see Jan-Michael Vincent lean out of a hovering whirlybird and wave. He was disappointed.

We walked into the building together and followed some more hand-lettered signs through a warren of what turned out to be dance rehearsal rooms that had been temporarily repurposed for storing movie equipment. We ultimately found a nice lady, complete with piercings, tattoos, and a clipboard, who checked us in and then directed us to a large room that had been set up like a cafeteria. Breakfast. It was a surprise. We were cautioned to use the serving line on the left and to sit in a specific area since the right line and the other tables were for the crew. Same food, no mingling. My fellow cast member looked at me and kind of smirked at the ironic separate but equal arrangement. We ate some breakfast, ate some more, and drank coffee. An hour passed before my new friend, a few other folks, and I were ushered through a different labyrinth of rooms to suddenly find ourselves outside and on Shaker Square, which looked both different and the same from how I remembered it.  We were given our assignments as the wind and sleet started up, and admonished that we were absolutely not to talk to Tom Holland if we encountered him since he would be working.  My acting assignment was to stand on the street in the wind while being peppered with ice pellets while reading a newspaper, all the while acting as if I were cold,  wet, and old. It stretched my abilities to the limit, let me tell you, but I am a true professional and got the job done, take after take. I was truly humbled by the applause I received every time I turned a page of the newspaper and the director yelled “Cut!”

We were all released at around 12:15 PM. I went into the diner to get some more coffee and saw my fellow actor. He was standing with a small group of folks and head-bopped me over. Tom Holland was standing next to him. Holland started talking to us after a couple of minutes about this and that.  Directives notwithstanding, it would have been rude not to have answered him. It turned out that he was/is a very personable guy. His younger brother was with him. Holland was much nicer to his brother than I would have been to mine under similar circumstances, but, then again, Holland’s brother wasn’t as irritating as mine was at that age. 

Photo by Joe Burdick. All rights reserved.

Things then became weird. I looked back across Shaker Square and recalled that, when I had been there on that long-ago Sunday, a drugstore had filled a storefront where a clothing boutique presently occupied. I had gone in there (probably to get away from my younger brother) and purchased some comic books with a dollar that I had saved from a week before (something I wrote about a few months ago). One of those comics was The Amazing Spider-Man #1.  My adult self kind of felt the earth and everything else shift for just a moment.  I didn’t have to wonder how eleven-year-old me would have reacted if he had been told that, in another sixty years or so, he would be standing across the street talking to the actor who played Spider-Man in a couple of movies while appearing in another movie “with” that actor. I would not have believed any of it.

Holland was called away to do more acting. I got my coffee and gave my new friend a ride home (a real come-down for him, I am sure, after his limo ride of the morning) and made the three-hour drive back home, thinking about life and how the choices we make and the chances we take often bring things back to where we start. 

Cherry was supposed to be released in July 2020 but…you know. That was changed to November 2020 and was delayed a second time. There was a limited (meaning not in Columbus) theatrical release on February 26, 2021, with a full release on Apple TV+ scheduled for March 12. I still don’t know if my scene made the final cut. I did, however, meet Spider-Man. If I could I would tell my eleven-year-old self, “Hang in there, Joey. It’ll be okay. Just don’t get involved with ________, __________, ____________, ______________, or __________. Oh, and you’ll get to hang with Spider-Man. Lastly, hang on to your comics.”

I don’t really believe in coincidence. Life stretched over many years just has too many moving parts. To paraphrase J.B.S. Haldane (and many have), life is not stranger than we imagine. It’s stranger than we can imagine. But we still try, don’t we? 

That is all I have today. I hope that I’ve been able to entertain you while you are waiting for your Coming 2 America feed to stop buffering. In the meanwhile, do you care to share a strange thing that has happened to you lately? 

Navigating Rough Waters

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Photo courtesy of Jim Coffey, Esprit Whitewater

By Debbie Burke

@burke_writer

 

What does whitewater rafting have to do with writing?

For one thing, rafters and writers often endure blasts of icy water in the face. For authors, the cold, wet shock is metaphoric—a stinging rejection, a hideous review, a kiss-off from a publisher.

Today’s story begins when my pal, former river ranger Susan Purvis recently sent me a link to a podcast about whitewater rafting. Susan often leads me into adventures that always pay off in unexpected rewards so when she recommends something, I listen.

That day, with a crammed to-do list, I didn’t have a spare hour for a podcast. Yet once I started to listen, I couldn’t stop.

The interviewer is Barry Kruse, entrepreneurial coach of Leading Steep, and his subject is Jim Coffey, founder and owner of Esprit Whitewater, a Canadian rafting company.

Jim’s rafting business began in 1992 and survives nearly three decades later, a rarity in the field. A seasonal operation is especially tough because he has to earn enough income in four, maybe five, months to last the entire year. Plus, recreation-oriented businesses are hit hard during recessions when people can’t afford vacation trips.

Jim believes entrepreneurs who succeed have “a high tolerance for adversity and uncertainty.” He proves his point when he relates the setbacks he’s experienced that would tank most businesses— a fire that destroyed part of his facilities, a couple of floods, the Covid shutdown, and, last summer, his own diagnosis of throat cancer.

His attitudes and coping tools struck me as helpful advice for authors. The following are a few gold nuggets from his podcast.

Jim: “You never know where that first step is going to lead.”

When you’re stuck in your writing, take a step.

Inertia is not healthy for writers, in body, mind, or word production. If you’re bogged down, take a step in a new direction.

Write a public service announcement for a charity you admire. Write ad copy for a fundraiser for a worthwhile cause.

If your own ads don’t pan out, analyze what authors with similar books do for promotion. Try new avenues.

Learn a new skill—make a video, add fresh features to your website, try a different software writing tool, create an audiobook.

First steps sometimes lead to dead ends. But they can also lead to new universes.

 

Jim: “You never know who that [most] important customer is going to be. Treat every customer as if they are that person.”

Readers are the author’s customers. Building their loyalty and trust is key to selling books.

A major breakthrough opportunity for Jim’s company occurred when a particular customer was impressed with the fledgling operation. That man turned out to be an influencer who booked more trips for large groups and retreats, as well as recommending Esprit Whitewater to colleagues. A single customer hugely expanded Jim’s business.

For authors, treat every reader as your most important customer. They might place your book in Stephen King’s hands for a blurb. Or convince Oprah to feature it in her book club. Or catch Reese Witherspoon’s attention for a new movie production.

Not likely? Okay, but how about these possibilities?

A reader invites you to speak to their book club. That results in more sales and more readers.

A reader from that book club works for a major media outlet and wants to interview you.

The leader of a civic or professional organization hears/reads your interview and invites you to talk to their 500 members.

And so it can go.

When you treat each reader as that most important customer, their reach and recommendations carry you and your books into markets you never imagined.

 

Jim: “We manufacture our own luck. Preparation collides with opportunity.”

The harder you work, the luckier you get.

Preparation can mean: take a class; read a new craft book; attend a conference; research new marketing angles.

When you’re doing the work, opportunities pop up in unexpected ways in unexpected places.

 

Jim: “Be unselfish and generous with your skills and pass them on.”

Help other writers.

The writing community is a continuum of authors at different levels of accomplishment, from beginners to multi-published bestsellers. We have all been helped by authors more experienced than ourselves and, in turn, we can help others less experienced than ourselves.

Freely share what you’ve learned. Teach a workshop. Write a guest blog post. Produce a newsletter for a charitable organization. Mentor a struggling writer.

You might think you’re too new at the craft to offer anything. Not so. You can beta-read. Judge a writing contest. Offer to talk to schoolchildren—most teachers are delighted to host writers and kids are eager to learn.

 

Jim: “It’s easier to train a great person to be a great whitewater guide than to take a great whitewater guide and turn them into a great person.”

For authors, attitude is more important than skill. Approach learning as a humble student.

I’ve known many talented authors who were positive they were destined to knock Michael Connelly off bestseller lists. They were usually so busy talking about how much they knew and how great they were that, not surprisingly, I haven’t noticed any of their names in USA Today.

C.S. Lewis said: “Shut your mouth; open your eyes and ears.”

That advice spans to entrepreneurs, military, industry, and, of course, writing. Nobody knows everything.

Before you become a great writer, you must first be a great student.

 

Jim: “You never know when people you’ve contributed to will come back and contribute to you.”

At the beginning of the podcast, interviewer Barry said Jim had recently undergone chemotherapy and radiation for throat cancer. While Jim was laid low during the busy summer season, his team kept the business going and took care of hundreds of happy whitewater rafting customers. He’d earned the loyalty of his staff who came through when he needed them the most.

At the very end of the podcast, Jim mentions he gave the interview while lying in bed… with a feeding tube.

Wow. Just wow.

That left no doubt Jim Coffey is off the scale in his tolerance of adversity and uncertainty.

 Perhaps the most important lesson can be found in Jim’s actions:

Help others and never give up.

Works for authors, too.

~~~

Many thanks to Jim Coffey and Barry Kruse for their permission to quote and reference the interview which can be heard here: https://www.leadingsteep.com/podcast

~~~

TKZers: What is your favorite advice, touchstone, or belief that helps you over treacherous rapids and shoals encountered in your writing career?

~~~

 

In Debbie Burke’s new thriller Flight to Forever, her main character persists in spite of lots of cold water thrown in her face. Please check it out here.

Public Domain Day 2021 and Writing Advice from 1925

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By Debbie Burke

@burke_writer

 

Public Domain Day was January 1, 2020. Although today is February 22, a tad late, it’s still a newsworthy event for writers and readers because books like The Great Gatsby (F. Scott Fitzgerald), Mrs. Dalloway (Virginia Woolf), Manhattan Transfer (John DosPassos), In Our Time (Ernest Hemingway), and An American Tragedy (Theodore Dreiser), among many others, came into the public domain.

Same with films like Buster Keaton’s Go West and songs like “Yes, Sir, That’s My Baby.”

Here is the link to Duke University Law School’s announcement and listing of many other artistic works whose copyrights expired as of January 1: https://web.law.duke.edu/cspd/publicdomainday/2021/

One book in the bunch caught my attention: The Writing of Fiction by Edith Wharton, the first woman to win a Pulitzer Prize for her 1920 novel The Age of Innocence.

Has fiction writing changed much since 1925? Are 95-year-old insights from the first female Pulitzer winner relevant to writers in 2021?

The Writing of Fiction is short, fewer than 150 pages, originally published by Scribner in 1925. Much of the beginning section is literary criticism, comparing Proust, Austen, Dostoyevsky, Tolstoy, and other greats of the era, contrasting them with the new “stream-of-consciousness” trend that shook up readers at that time. I confess I skimmed those parts.

But elsewhere Wharton reveals her views on the art and craft of storytelling.

I found several passages I thought might provoke interesting discussion among TKZers.

Wharton calls the “modern” novel “that strange chameleon-creature which changes its shape and colour with every subject on which it rests.”

In the following paragraph, she describes what writers often call being in the zone:

“To the artist his world is as solidly real as the world of experience, or even more so, but in a way entirely different; it is a world to and from he passes without any sense of effort, but always with an uninterrupted awareness of the passing.”

Here at TKZ, we often work on point-of-view problems.

Wharton is critical of “the slovenly habit of some novelists of tumbling in and out their characters’ minds, and then suddenly drawing back to scrutinize them from the outside as the avowed Showman holding his puppets’ strings.”

About character development, she writes: “[they are] the creatures of [the author’s] imagination, more living to him than his own flesh-and-blood…”

Further, she studies the tightrope that writers must walk while creating characters. On one hand, she cautions against the “author [who] is slave to characters” while, on the other hand, who risks becoming a “puppeteer manipulating marionette strings…”

Conflict is another topic that she addresses:

“The conflict, the shock of forces, is latent in every attempt to detach a fragment of human experience and transpose it in terms of art, that is, of completion.”

This is what she has to say about an artist’s sensitivity:

“One good heart-break will furnish the poet with many songs, the novelist with a considerable number of novels. But they must have hearts that can break.”

On the focus of a story, she writes:

“…the only remedy is resolutely to abandon the larger for the smaller field, to narrow one’s vision to one’s pencil, and do the small thing closely and deeply rather than the big thing loosely and superficially.”

The topic of inspiration:

“Many people assume that the artist receives, at the onset of his career, the mysterious sealed orders known as ‘Inspiration,’ and has only to let that sovereign influence carry him where it will. Inspiration indeed comes at the outset to every creator but it comes most often as an infant, helpless, stumbling, inarticulate, to be taught and guided, and the beginner, during this time of training his gift, is as likely to misuse it as a young parent to make mistakes in teaching his first child.”

Writers often ponder if their concept, plot, or characters are original enough to capture readers’ tastes. Wharton’s answer:

“True originality consists not in a new manner but in a new vision. That new, that personal vision is attained only by looking long enough at the object represented to make it the writer’s own; and the mind which would bring this secret germ to fruition must be able to nourish it with an accumulated wealth of knowledge and experience.”

~~~

TKZers: Did any of Edith Wharton’s thoughts particularly strike you?

Are they out of date, no longer relevant?

Or does she express timeless truths about the art of writing fiction?

~~~

 

Debbie Burke is one of Montana’s Women of Mystery, along with Leslie Budewitz and Christine Carbo. Three crime novelists will reveal writing secrets and talk about their books during a Zoom appearance on Wednesday, February 24, at 3 p.m. mountain time. Email debbieburkewriter@gmail.com for the Zoom invitation.

When Characters Talk – Interview with Author Assaph Mehr

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Felix the Fox business card

By Debbie Burke

@burke_twitter

 

Recently a writer friend turned me onto a site called The Protagonist Speaks, created by author Assaph Mehr, who was born in Israel and now lives in Australia. He writes a series described as Stories of Togas, Daggers, and Magic for lovers of urban fantasy, detective mysteries, and ancient Rome.

His main character is Felix the Fox, part sleuth, part magician, part fixer who handles occult trouble for Rome’s upstanding citizens who don’t want to dirty their hands.

Felix’s first interview appeared in 2016. The idea of an author interviewing the characters in his book intrigued readers. Soon, Assaph expanded the site to include other authors interviewing their characters.

The concept struck me as a fun, quirky marketing tool. I reached out to Assaph and requested an interview. That is today’s post, although I’m not quite sure who will show up—Assaph or Felix!

In Numina by Assaph Mehr

Debbie Burke: Please share a little about yourself and your background.

Assaph: I grew up on the shores of the Mediterranean, where every stone has a history – and the stone under it too, going back millennia. One of my favourite spots was an Ottoman citadel (we used to play LARP [live-action role-playing game] there), which is built on Mameluk foundation, laid on top of Roman village, which displaced older settlements to Egyptian times. Can’t grow up like that and not love history. Fantasy I discovered early on when introduced to The Hobbit, and thereafter I’ve been reading it voraciously. I now live in Oz (aka Australia), with various cats, kids, spiders, and water dragons.

Felix: I come from the city of Egretia, which Assaph assures me is very like your own ancient Rome. My father was in the antiquities trade, though I was fortunate enough to be accepted to the Collegium Incantatorum. My father died, the family fortune was lost, and I could no longer pay tuition so never graduated. So, after a brief stint in the legions, I came back and by a stroke of luck apprenticed with a couple of the city’s most renowned investigators. When they didn’t want to take a case that had occult elements, I seized my chance. I combined whatever education in the magical arts I gathered in the collegium with the investigative skills I learnt, and set out to solve paranormal problems for the proletariat.

Assaph: In Ancient Rome tradespeople often advertised by chalking messages on public walls. That’s how I met Felix, and got him to tell me his stories so I could write them down. For our world we couldn’t quite spray graffiti everywhere, so we made Felix some business cards. Please, pass them on to your readers.

DB: Your books sound like an interesting mashup of hard-boiled detective stories, fantasy, and history. How did you come up with that combination?

Assaph: Quite simply, that’s what I always liked to read. I grew up on classic detectives and thrillers, loved ancient Rome, and often escaped into fantasy and Sci-Fi. I always wanted to see my name in print, so when it was time to write I combined my favourite elements into the stories I wanted to read. (sotto voce) Don’t tell Felix he’s a figment of my imagination – he gets offended, and besides I’d rather he not ask uncomfortable questions about some of the misery I put him through.

Felix: For me it was a stroke of luck – my name, Felix, means lucky, so I attribute everything to my patron goddess Fortuna. As everyone will tell you – or, rather, whisper so she can’t hear – she can be a fickle and capricious goddess. I was accepted to the collegium, but had to terminate my studies; with no prospects I joined the legions, but escaped honorably without injury; the two investigators took me in, and I managed to carve out a unique niche for my business. So those stories are just the cases I handle for my customers, which Assaph publishes here. I’m still waiting on those royalties he promised.

Assaph: Skinflint. I told you, I had to pay the editor and the cover designer. We’re waiting on that movie deal for the big payout.

DB: What inspired the seed for The Protagonist Speaks?

Assaph: It was one of those 3 a.m. ideas that stuck. Every reader talks about favourite characters, I thought it would be an interesting idea to let them meet those characters in person, as it were. A bit like a celebrity talk show, but centered about the characters rather than the authors.

DB: How do readers respond to interviews with characters?

Assaph: The responses I get are overwhelmingly positive. Both authors and readers enjoy the quirky experience of letting the character sit on a guest couch and be interviewed. Both authors and readers also tell me that they are sometimes surprised by the answers they get.

Felix: For my part, I can say that it was a bit weird at the start. I didn’t quite get what it was all about, and I was reluctant to share secrets. Now I do have a better understanding of what’s involved, and I can say it can be a phenomenal experience for the character as well.

Assaph: Right, so that’s you agreeing to do another one – proper one – for the next book launch.

DB: What is the site’s primary purpose? Promote author name recognition? A way to increase book sales? Fun and entertainment?

Assaph: Yes – pretty much all of that. Authors and readers get to have a bit of fun, it helps increase exposure of the books to potential readers, and authors end up with long-life marketing collateral, something that can be shared to help increase buzz. Running the site is my way of giving back and helping fellow authors.

DB: Have you experienced an uptick in sales from The Protagonist Speaks?

Assaph: Modest, but yes. As with most marketing, it’s about repeatedly putting good content in front of potential buyers, till they make the decision to buy. Having these quirky interviews helps do just that – it’s a way to come across new authors, it’s a reason to share the books again, it gives more view-points into the author’s style that may help convince a reader that this is a book for them. There is definitely more engagement from authors who understand that, and I see more engagement when authors share it on social media and newsletters (beyond what I normally see when only I share the interviews).

DB: What is the process for an author to submit an interview with a character? Is there any cost?

Assaph: No costs. As said above, it’s my way of helping fellow authors. Heck, I half do it for myself – besides having an excuse to chat up authors I enjoy, I also discovered a few new favourites.

For anyone interested in joining, just fill out the Contact form on TheProtagonistSpeaks.com/Contact.

DB: Anything else you’d like to share with Kill Zone readers?

Assaph Mehr

Assaph: Thanks much for hosting us, Debbie! I promise I’m not as crazy as I sound, despite the voices in my head. Should any of your readers like to meet Felix more, there are a few free short stories and a free novella on my website here: egretia.com/short-stories. Those will give you an idea of the trials and tribulations of a private investigator during antiquity, dealing with the supernatural world (and why he wants to get paid, and I don’t want him to think I’m the cause of all his troubles).

Website: http://egretia.com

Facebook: http://facebook.com/AssaphMehrAuthor

Twitter: @assaphmehr

~~~

As a side note, after chatting with Assaph, I dragged the male lead in my thriller series, Tillman Rosenbaum, kicking and screaming, to Assaph’s interview couch. Please check out Tillman’s reluctant answers on March 5 at The Protagonist Speaks. 

~~~

TKZers: Do you ever interview your characters? Do their answers surprise you?

~~~

 

 

Debbie Burke’s characters really startled her in her new thriller Flight to Forever.  Discover the surprises here. 

 

Cover design by Brian Hoffman

Want to Talk to a Kill Zone Author?

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Photo credit: Chris Montgomery – unsplash

By Debbie Burke

@burke_writer

Have you ever wanted to chat with the Crime Dogs at The Kill Zone?

Now, your book club, reading or writing group can meet with TKZ authors via Zoom, Facetime, Google Meeting, or Splash.

To give you hints what they might talk about at a virtual meeting, I posed two questions to each member.

Joe Hartlaub:

#1 – When you’re invited to speak, what do you plan to say?

I accept!

Actually, I would discuss the steps that a writer goes through after finishing their manuscript and before being published. 

 

 

#2 – What would you like listeners to learn from you?

That they probably should have asked someone else! Seriously, I would hope they would come away encouraged, rather than discouraged. While the process of publishing seems overwhelming, people still do it. 

(BTW, we’ve asked Joe to leave his big knife at home when he zooms.)

~~~

Sue Coletta:

Most readers ask about the story behind the story, my characters or subjects (if nonfiction), research, and male vs. female serial killers. I also touch on forensic science (i.e. blood spatter analysis, decomposition, handwriting analysis, forensic psychology, the difference between a psychopath, sociopath, spree killer, etc. The seven stages of serial killing is a big hit, as it allows readers to peek into a killer’s mind. The psychology behind these monsters is a fascinating topic.

For writers: how to create believable characters, show vs. tell, understanding deep point of view, story structure, how to use research without slowing the pace. Also, my experience working with publishers.

Most of all, I want attendees to have fun. Laughter is good for the soul.

~~~

John Gilstrap:

I have several “canned” presentations that are fully described here, but I tailor every presentation to the individual audience. I’ve been doing this for over a quarter of a century, so I can discuss everything from character development to finding an agent to adapting stories for the screen. I’ve done full day seminars and I’ve done 20-minute chats.

I start every presentation by asking attendees what they want to take away from the seminar/meeting. In my experience, people who attend these kinds of presentations have one or two very specific itches that they’d like to have scratched, and my job is to scratch them.

~~~

Clare Langley-Hawthorne:

Most often my presentations start off with the history that inspired my stories and, depending on the audience, delve into my own personal connection to the events or characters in the book. Rarely do I go into the actual writing process but this is often a question I get asked so that’s when it comes up. I want listeners to come away inspired – either by history, reading, or to write their own stories.

~~~

James Scott Bell:

I speak on any of the 7 critical success factors of fiction: plot, structure, character, scenes, dialogue, voice, meaning.

Fiction writing can be learned, if one studies diligently and keeps practicing.

 

~~~

Terry Odell:

I’m flexible with what I’ll talk about. If it’s a writer’s group, I can talk about craft, including dialogue, point of view, voice, writing romantic suspense, or just the writing process. I can also share my experiences with small presses, digital presses, and independent publishing.

Book clubs are usually a whole different game, with them wanting to talk about specific books or series, or just general Q&A.

~~~


Garry Rodgers:

From my experience it’d be “talk about what you know.” Mine is crime, forensics, and death investigation and the worlds around them. My schtick would be about Joseph Wambaugh’s saying, “The best stories aren’t about how cops (and coroners) work on cases – it’s how the cases work on cops (and coroners).”

I see it from the reality human angle rather than the non-reality TV CSI stuff.

~~~

Steve Hooley:

My subject would be “Heritage, Writing, and Leaving a Legacy.” The discussion would center on the importance of passing on (in writing) to our descendants what we have learned from our ancestors – history, service, and values.

I would like to convince listeners that “passing the torch” is important, and maybe inspire some young people to become interested in writing.

I added a category: Who is my desired audience? Middle Grade Schools, High Schools, Parochial Schools, Christian Schools, Home School Groups, Senior Citizen Groups, and Writers’ Groups.

~~~

Elaine Viets:

My talks are tailored for the audience. If you want to be entertained, I talk about my light-hearted Dead-End Job mysteries. If the audience likes darker mysteries, I discuss my Angela Richman, Death Investigator mysteries. Death investigators are like paralegals for the medical examiner. They are in charge of the body and work for the ME.

I’ve also taught workshops and seminars for Sisters in Crime, MWA, and the Florida Writers Academy and other groups. Topics include: “Forensics for Mystery Writers.” “How to Murder Your Darlings — editing for writers.” “Who’s Talking? What voice is best for your novel?” and “Mystery Writing for Beginners.” All workshops come with handouts.

I’d like all my audiences to come away entertained, and if they’re taking a workshop, to leave it energized and ready to write.

~~~

P.J. Parrish (Kris Montee): 

The need to learn your craft and have patience, especially if you self-publish. A book that’s put out in public before it’s professionally ready will fail.

Perseverance. I’ve run the full gamut of publishing with huge NY legacy publishers, paperback imprints, foreign publishers, and Amazon’s Thomas and Mercer. I changed genres from romance to mysteries, reinventing a stalled career. I regained backlist rights and self-published them, also self-published an original series. Lots of success (bestseller lists and awards) and plenty of failure, but you keep going! You have to have a hard shell, lots of drive, and you can’t let the suckers get you down!

Topics I like to talk about: The difference being showing and telling. Making your settings/locations come alive. Series vs standalones.

~~~

 

Debbie Burke:

For writing groups—how to edit your own writing, how to survive rejections and keep writing, traditional publication vs. self-publication, tapping the subconscious for stories, confessions of a pantser.

For book clubs—A peek inside the warped mind of a writer. Behind the scenes anecdotes. How does a nice girl like me write such nasty villains? What does an author do when characters won’t behave?

~~~

How do you set up a virtual meeting with a TKZ author? It’s easy!

At the top of the screen on the left side of the menu banner, click on “Request a TKZ Speaker.” Fill out the form and hit submit. We’ll be in touch.

 We look forward to “seeing” you for a virtual chat!

How To Animate Book Covers

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Animated book covers are all the rage. Yes, they’re gimmicky, but they also draw readers’ attention. All over social media Fiverr folks announced animated book covers as a new service. Some writers rave about Fiverr, but I am not one of them. Aside from sending cash to a virtual stranger, what’s to stop them from slipping a trojan horse into the metadata? The moment I downloaded the image I’d be hacked. Once was enough, thanks. I’d rather figure out how to do it myself. And thanks to my friend, Harmony Kent, and her Story Empire post, I spent an afternoon refining the art of animated book covers. Now, I’m paying it forward to you, my beloved TKZers.

For those of you who aren’t comfortable with sites like Photoshop, not to worry. Animating book covers is a lot easier than it looks. It’s also addicting, so play with your book cover after you’ve met your writing goals for the day. If you’re still working on your first novel/novella or short story/anthology, don’t fret. Use this tutorial to animate blogging and/or social media images.

Ready to get started? Super. Let’s do this.

Step 1: Upload your book cover to Canva. Click “Create a design.” In the dropdown menu choose “Start with an image.”

 

 

 

 

 

Step 2: Once you’ve uploaded your book cover, click “Use in a design” and choose Instagram Post (the most universal size for social media).

Canva should stretch your book cover to fit corner to corner. If it doesn’t, as is often the case, then add a background. For my animated book cover, I used the background image of my book cover as the background, but a solid color also works.

Step 3: Save as PNG for best quality.

 

 

 

 

 

Okie doke. Here’s where it gets fun. On your iPhone or iPad, download Motionleap from the app store. They do have a free plan but the pro version only costs $19.99/yearly, which unlocks a lot more features. On non-Apple smartphones and tablets the same app could be under its former name, Pixaloop.

Step 4: In the app, click the photo icon at the top, and then New Project.

Step 5: Upload the Instagram Post book cover you saved from Canva and choose Animate (lower left corner).

Step 6: Then Select. Touch the area of the photo you want to animate.

As you can see, I chose to animate the background, headdress, and crystal in his hand. I don’t recommend animating text as it gets wonky if you do. If you make a mistake, click the white erase button (right side).

Step 7: Next, choose the direction of your animation.

The white line under the book cover adjusts the speed and the play button allows you to preview the effect. I erased the animation in the background. Sometimes less is more. Plus, I wanted to show you another cool feature.

To the left of Select, click the arrow button and a whole new menu pops up.

I want the headdress to break apart, so I chose Dispersion and positioned the circle around the headdress. There’s also tons of overlays and effects you can choose.

Step 8: Back out and save as GIF.

And that’s it. Want to see the finished project? Hopefully, the gif will work on TKZ. Otherwise, *awkward.* LOL

Because I broke down each step, it seems like a lot of work. It isn’t. Once you get comfortable, you can animate a book cover in 5 minutes.

Do you like animated book covers? Love ’em or hate ’em, it looks like they’re here to stay, but I wonder if they actually sell books. Have you ever bought a book because of an animated book cover?

Interview with Blackstone Publishing’s Rick Bleiweiss

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By Debbie Burke

@burke_writer

Today, please welcome Rick Bleiweiss, Head of New Business Development for Blackstone Publishing. Rick is a former record company senior executive, Grammy-nominated producer, podcaster, and journalist. He is also the author of Pignon Scorbion & the Barbershop Detectives, a mystery set in 1910 in a sleepy English village, to be released in February 2022.

Rick Bleiweiss

 

…What I’m doing at 77 years of age [is] an example to other seniors that you are never too old to try something new or follow your dreams.

 

 

 

Debbie Burke: Thanks for visiting with us, Rick! Blackstone Publishing is unusual in that they started with audiobooks then later added print and ebooks. Could you tell us about that shift and the reasons behind it?

Rick Bleiweiss: The decision to begin publishing books and ebooks in addition to audiobooks was made about seven years ago. We published our first books in 2015. It was primarily driven by three things.

First, the more popular audiobooks became the more other publishers held onto those rights, made their own audiobooks, and stopped licensing them to other companies, such as Blackstone.

Second, we felt that we could succeed well as a publisher of books and audiobooks and have those as another income stream. And we felt we could ramp up quickly as we already were evaluating manuscripts, involved with authors and storytellers, and selling and distributing audiobooks to many of the same buyers at accounts whom we’d be selling books and eBooks to. So that would make it an easy transition.

An added benefit of licensing all rights to a book – print, ebook, audiobook – is that we would be getting the audios, which would start making up for the ones we were no longer getting from some other publishers.

Third, the vision of Blackstone’s CEO (and owners) was to make Blackstone into more than just a traditional publishing company, but rather to turn it into a media company that has publishing and storytelling as its foundation, but also is involved in securing film & tv deals and being a media producer, creating intellectual properties, doing video games, comic books and magazines, and creating and selling merchandising. And we are doing all of that today and more, including owning our own printing plant so that we can make everything in house and never be out of print.

Regarding how we started our print program, early on we obtained the rights to the Max Brand and Loius L’Amour catalogs and signed a number of authors who had some past success but were not yet major sellers. Then it really kicked up a notch when I signed PC & Kristin Cast and we published the last their books in their 12-million selling House of Night series. Then our visionary CEO Josh Stanton and I got the James Clavell catalog, and I signed Natasha Boyd, who has had one of our biggest on-going books, the USAToday best-seller, The Indigo Girl. That was closely followed by signing Nicholas Sansbury Smith and his Hell Divers series.

DB: In 2019, Blackstone, a family-owned, independent press, made news by luring heavy hitters Meg Gardiner, Steve Hamilton, and Reed Farrel Coleman away from Penguin Random House. Without spilling any secrets, do you anticipate Blackstone’s further expansion of authors who may be disgruntled with the Big Five?

RB: Actually, they were not the first nor have they been the last, although they were major signings. I wouldn’t characterize it as disgruntled with the Big Five as much as wanting to go with a different publisher paradigm. Josh Stanton and I were able to license the aforementioned entire James Clavell catalog (including his classic Asian Series featuring Sho-Gun) and Gregory McDonald’s catalog (Fletch and Flynn series) both of which I believe had been with Dell for many years but whose estates were looking for something different. Other authors who we have signed to do print and eBooks who have also been with major publishers are Sherilyn Kenyon, Heather Graham, Catherine Coulter, Rex Pickett, James Carroll, Peter Clines, Andrews & Wilson, PC & Kristin Cast, Josh Hood, a good part of the Leon Uris catalog, Gabriel Garcia Márquez, Neil deGrasse Tyson, Al Roker, Eric Rickstad, Brian Freeman, Adrian McKinty, Orson Scott Card, M.C. Beaton, Matthew Mather, Don Winslow, Shelley Shepherd Gray, Catherine Ryan Howard, The Black Berets series and quite a few others.

I think that many people are starting to realize that we are expanding well beyond the role of a traditional publisher and that we are looking at what tomorrow’s successful media/publishing companies will be like and look like, rather than what it the traditional way of doing things. Hopefully, we have taken the best time-honored industry practices and augmented them with newer ways of looking at what a publisher can and should do. As an example, we have a head of film/tv who got deals for eight of our books within the last three months.

DB: Please describe a day in the life of Head of New Business Development.

RB: Fortunately, because it keeps my business life interesting, there have been many different things I’ve done in that role. I’ve bought other companies for Blackstone (such as the direct-to-consumer company, Audio Editions), licensed our technology to other audiobook companies, arranged distribution deals with other publishers, made introductions between Blackstone and high-profile tech and content companies, I am on Blackstone’s Board of Directors, I put together the relationship between Blackstone and the Oregon Shakespeare Festival which resulted in Grammy-winning audio versions of their Shakespeare plays, I co-created a series of books by Native American elders to preserve their wisdom, humor and teachings.

In short, I have had my fingers in a lot of different pies and strive to be one of the people at the company who keeps Blackstone moving forward as well as in new directions.

DB: What specifically captures your attention when you review submissions?

RB: Since the majority of the acquisitions work that I’ve been doing lately has been more focused on celebrities, best-selling authors and hit catalogs, rather than on debut authors, I look for different things now than I did when I was evaluating day-to-day acquisitions. When I did that, I would look to see if the synopsis intrigued me, if I thought the story was something that the public would be interested in, what the author’s background, social media involvement and overall commitment to being a writer were, and what our sales and marketing people thought they could do with the book. And, of course, finally, was the writing any good?

For an author who wants to submit a query to an agent or a publisher (and submitting to an agent is probably a way lot easier than submitting directly to a publisher) they should make sure to know something about each person they are submitting to so they can personalize each letter/email. The author has to make sure the genre they are submitting is a genre the agent or publisher works in. The query letter should also contain a short, but effective, synopsis of the story, the author’s bio, comps to other books, anyone they could get to endorse the book who would be meaningful (if anyone), and, if possible, something that perks the reader’s interest and sets the query letter apart from the hundreds of others that the agent/publisher has received.

DB: Tell us about your own writing.

RB: When I was twelve, I hammered out the first two-page sports newspaper that I wrote on my old Royal manual typewriter and sold the two carbon copies I made of it to neighbors. Over the decades since that time, I have written multiple newspaper columns, magazine columns and articles (including cover stories), blogs, copy for a local political committee and candidates, contributed chapters to two anthologies of short stories, and have written six, as yet unpublished and unproduced books and plays, and a rock opera.

My “breakthrough” came when I wrote Pignon Scorbion & the Barbershop Detectives, an historical fiction mystery novel set in the countryside town of Haxford, England in 1910 (which will be published in hardcover by Blackstone on February 8, 2022. An eccentric, but gifted, police inspector named Pignon Scorbion, who possesses the skills of Poirot and Holmes, comes to Haxford to head its law enforcement. Through a prior friendship with the town’s barber, Scorbion begins solving his cases in the barbershop assisted by a colorful group of amateur sleuth assistants – the barbers, the shoeshine man, a young reporter, and a beautiful and brilliant, female bookshop owner who is more than a match for Scorbion in observation, deduction and brains.

Scorbion’s ‘universe’ includes Sherlock Holmes, Hercule Poirot and Dr. John Watson, with whom Scorbion has become friends, and I’ve written the book in the style of the authors of that time and genre.

DB: What’s in the future for author Rick Bleiweiss?

RB: I’ve completed writing over 95% of Pignon Scorbion & the Barbershop Detectives, Book 2 which I believe will be published in early 2023. Without spoiling anything, it contains a case about a man who is shot and killed by an arrow while riding alone in a hot air balloon, another about the shoeshine man’s visiting cousin who is attacked and brutally beaten, a third involving a blacksmith who is murdered while walking home in the early morning, and lastly, a moneylender who is poisoned and dies in one of the barber’s chairs.

I also have a piece in an anthology of mystery short stories called Hotel California that is publishing in May, 2022. I join some real heavyweights in the book including, Heather Graham, Andrew Child (who has contributed a new Jack Reacher story to the anthology), Amanda Flower, Reed Farrel Coleman, John Gilstrap, Jennifer Dornbush, and Don Bruns, all of whom have written new stories for the volume.

My story is about a premier NYC hitman named Walker who escapes a hit on his life and hides out in Maui while another hitman is sent to finish him off. It’s a cat and mouse game of who gets who.

I also will have another Walker story in the follow-up anthology, Thriller, due in mid-2023.

Lastly, at least for now, in January I have stories being published in Strand Magazine detailing a lot of the research I did for the Scorbion book, and another in Crime Reads Magazine in which I talk in depth about my favorite all-time mystery authors.

DB: Is there anything else you’d like to add?

RB: We are launching Scorbion in a somewhat unconventional manner. There is a Pignon Scorbion ‘Find the Hidden Objects” video game that will be available for free on the Apple and Android app stores. It will have six levels based on scenes in the book, but you will have to input an unlock code to play the last two – and that code is in the book and the audiobook. Shane Salerno of the Story Factory made a wonderful video trailer for the book, there will be retail display contests, we are making and will be selling Scorbion t-shirts, the book has already been voted the Buzz Book of the Pacific Northwest Booksellers Assn’s fall conference, has been featured multiple times in Publishers Weekly (including an excellent review), will be featured by BookBub on publication date, I am hosting a YouTube show interviewing authors and literary agents as they talk about their careers and give advice to aspiring authors, and we are going to make a strong media push hoping to get what I’m doing at 77 years of age as an example to other seniors that you are never too old to try something new or follow your dreams.

~~~

Thank you, Rick, for joining us at The Kill Zone. Best of luck with the February 2022 launch of Pignon Scorbion & The Barbershop Detectives!

 

The “Other” Debbie Burke

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by Debbie Burke

@burke_writer

Debbie Burke is not that unusual a name. But what if there are two Debbie Burkes who are both authors? Hmm.

About a year ago, I googled “Debbie Burke.” As expected, my thrillers, TKZ blog posts, news articles, and website came up.

But I did a double-take when I saw “Debbie Burke” was the author of jazz articles and a novel entitled Glissando.

I hadn’t written any of those.

Dug a little deeper and checked out the other Debbie Burke’s website which is debbieburkeauthor.com. Mine is debbieburkewriter.com. How confusing is that!

I discovered she is from the Poconos and now lives in Virginia Beach, VA.

For simplicity’s sake, from here on, I’ll refer to us at “Montana Debbie Burke (MT DB)” and “Virginia Debbie Burke (VA DB).”

A few months ago, I started to receive odd emails addressed to “Debbie Burke” that I initially thought were spam and deleted. More messages came from someone named Magdalena, who said she had texted me several times and wanted to talk about a jazz award. I realized Magdalena must be trying to reach VA Debbie. I replied that she had contacted the wrong Debbie Burke but I didn’t know an address for VA Debbie.

Then I received an email from “Debbie Burke” and, no, I wasn’t cc’ing myself.

VA Debbie had seen a comment by “Debbie Burke” on the Authors Guild discussion thread that she didn’t write, so she reached out to me. Turns out we’re both AG members. How confusing must that be for AG?

We had a good laugh about the mix-up and struck up a correspondence. Being writers, we inevitably played “What if?”

What if Debbie Burke interviews Debbie Burke?

So, today, here we are.

 

 

 

It’s my pleasure to introduce…Debbie Burke from Virginia. 

 

 

 

MT DB: I’ve described how I learned about you. How did you first learn about me?

VA DB: I was setting up my profile in Goodreads and saw that your name popped up with a book…something about the devil…I said hey, that’s not me!

MT DB: Please tell us a little bit about yourself.

VA DB: Born in Brooklyn, now living in Virginia Beach. Most of my career has been in communications, either in printing, publishing, PR, media and so on. I was a columnist for my local paper when we lived in Pennsylvania and I became the editor of a regional business journal there, then the editor of a lifestyle magazine.

My first book came about in 2011 when I joined a community band at a local university, playing sax (I had lessons in at The New School for Social Research in NYC the 1980s. Yes, I’m dating myself).

Anyway, I was in the band and hearing all about these very famous musicians who were said to live nearby. Wow, I thought, I’d love to find out more about the jazz legacy of this area, where can I find a book on that? Surely the local library had something on it. But nobody had written about it. The more I dug, the more I found out about the area’s connections to jazz from the 1920s onward. No book? No problem, I decided to write my own. That was the start of something beautiful. That was The Poconos in B Flat and others have followed. I love writing about jazz.

MT DB:  Where can your articles and blog posts be found?

VA DB: My blog (www.debbieburkeauthor.com) is all about the jazz world. I’ve done over 400 interviews of not just musicians but also jazz photographers, artists, record execs, promotions people and authors. I have published some articles that are deep in the archives at All About Jazz and wrote for the Jamey Aebersold blog a while back.

MT DB: Your first novel is Glissando. What inspired you to write it? How did you develop the main character Ellie? 

VA DB: Ellie is a composite of a middle-aged woman who’s found that she’s had just about enough of men, period. She joins a university band (that is the only similarity, I promise) where she meets a musician whom she falls very, very hard for. He’s married, and his wife has just graduated from college. A whole lot of drama ensues and Ellie has to make some tough choices about the musician and another man she’s become involved with.

I was inspired, I am inspired, by the dating (mis)adventures of women my age. The difficulties of finding somebody good, the idea of falling in love and in lust when you’re past your mid-point. It’s fascinating to me. I like to write strong women who are more than a little flawed. I don’t agree with all the things Ellie does in the book, but she sure feels real to me.

MT DB: You’re working your second novel. Care to share details?

VA DB: Sure! It’s about a stolen song, a stolen kiss and a stunning family legacy. A jazz bassist finds out his ancestor was enslaved on one of the biggest plantations in Georgia, and miraculously comes across a song that he had written. A shocking secret bubbles up and he embarks on a journey to face it and make things right.

MT DB: You also collaborated on a book that was published in the UK about under-representation of women in the field of jazz. What was that experience like?

VA DB: Yes, Gender Disparity in UK Jazz – A Discussion. The experience was amazing times two. Sammy Stein is the consummate interviewer and knows the UK jazz scene with an enviable thoroughness. She’s a great writer and has excellent contacts who made the content very honest and accessible.

 

I needed to deal first with the logistics of the language itself; avoiding the instinct to “correct” certain words that are spelled differently in the UK than in the US, and the same goes for idioms and expressions of speech. The other major task was creating it and developmentally editing it as we went along. I think we hit all the right notes, if you pardon the pun. Within three days of uploading it to Amazon, it made number 6 in the very competitive category of “Jazz Books.” 

MT DB: What is your main strength as a writer?

VA DB: Hearing my characters’ voices telling me the story.

MT DB: What quality as a writer do you need to work on?

VA DB: I’m a “pantser” – no outline in my fiction, writing by the seat of my pants. Well, I’ve come to find out the hard way that the more story threads you have, the more challenging this is. Actually, for me right now as I finish my WIP, it’s hellish. Though I feel like an outline could be suffocating, one guy I watch on YouTube (Michael LaRonn) made a great suggestion in one of his videos, which is to make the outline as you go. So it’s a roadmap that’s informed by your ongoing experiences of writing, not something that had been imposed on you before you knew how the book was going to unfurl.

MT DB: You recently started an editing business. What prompted you to hang out an editing shingle? What type of editing do you offer?

VA DB: I’ve been doing this for many years, and just decided to formalize it with Queen Esther Publishing LLC. It’s one of the most exciting things I’ve ever done, but also very intimidating. Being organized is the key. I have an idea of what I’ll work on each day, and even if everything doesn’t pan out exactly, I’ve stuck to it with broad strokes.

The editing I do – book manuscripts, professional articles, theses, and anything else really – goes all the way from proofing to line edits to developmental editing. I also coach authors in self-publishing and building an author platform.

MT DB: Any other information you’d like to add? 

VA DB: It was so nice to “meet” you and read some of your books. I had no idea how you wrote or what you wrote about and was hoping I wouldn’t have to change my name! I’m kidding of course, but I’m sure you felt the same relief. If somebody were to mix us up and look for our books on Amazon, they’d be in for a treat, regardless of which Debbie they got.

 MT DB: I couldn’t agree more!

On Twitter: @jazzauthor

On Instagram: @jazzauthor

On Facebook: debbieburkejazzauthor

Blog: www.debbieburkeauthor.com

Editing Services: www.queenestherpublishing.com

~~~

Recently VA Debbie posted her interview with me on her blog. If you’d like to read it, here’s the link: https://bit.ly/DebbieBurkethrillerwriter 

~~~

To paraphrase P.T. Barnum: “Say anything about us as long as you spell our name right.”

That’s D-E-B-B-I-E    B-U-R-K-E! 

~~~

Holiday note: Today is my last post for 2020 before the annual two-week break. Warmest wishes to the TKZ family for happy holidays. May you share this season with loved ones and enjoy it in good health! See you in 2021. 

~~~

 TKZers: Do you have a “name twin,” or “alter ego,” or “doppelganger”?

~~~

Please check out Tawny Lindholm Thrillers by the Debbie Burke from Montana.

How To Explode Your Email List

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Back in 2017, Jim wrote a terrific post with tips for success in traditional or independent publishing. One of his top tips for all authors is to build an email list.

Did you follow that advice? If you didn’t, heed Debbie’s warning on how NOT to get started. Even if you’re working on your first novel, you should be actively building your list. I’ll let David Gaughran explain why an email list is the most powerful tool at our disposal.

I’m sure all of you know the power of having thousands of committed readers signed up to your mailing list, allowing you to send each new release into the charts. Even if you’re not there yet personally, this should be something you are aiming for. Every single author should have a mailing list and be seeking to actively grow it.

Now that we know why an email list is so important, how do we go about it?

SUMO

To build an email list, we need a way to collect emails on our website/blog. SUMO is the #1 email capture tool. And it’s free. As of this writing, 886,114 sites use SUMO.

We’ve noticed lots of people struggle to collect emails because the tools just aren’t available or are too expensive. So we thought, why not make our tools available for you?

Our goal, plain and simple, is to help you grow your website.

— SUMO mission statement

Create a scroll bar, pop-up, smart bar, Welcome Mat, or static form to trigger visitors to subscribe to your list. If you offer a free book as an incentive (called a reader magnet), be sure to mention it in your form. No coding required. Takes less than a minute to design a form.

I’ve used SUMO for years with excellent results. I started with a smart bar that hung at the top of the website. I can’t remember why I switched to a popup. There’s no question popups are effective. They’re also annoying as all heck. So, I switched back to the smart bar. A Welcome Mat covers the entire page. The visitor must interact with the form to read the article underneath. They’re effective, but I’ve passed on articles because of them. Do what works best for you.

Pro Tip: Rather than offering the same reader magnet for years, swap it for a new freebie from time to time. Using the same one can become white noise after a while.

A Word About the “F” Word: Free

Being an author requires a long-term game plan. There is no get-rich-quick scheme. For most of us, one book won’t produce enough income to survive. Thus, we need a strategic approach to building our brand. The #1 way to do that is to grow our email list, and a free ebook campaign can accomplish that goal.

Many authors put their books into Kindle Unlimited. Which is fine, in theory, but it won’t grow your email list. Amazon won’t tell you who downloaded your book or how to contact them. Sure, you might gain visibility, but wouldn’t you rather form a long-lasting relationship with a fan who can’t wait for your next book? There’s only one way to meet that goal: grow your email list.

If you’re still not convinced, let me ask you this. How many $5 ebooks have you bought from an author you’ve never heard of without a recommendation from someone you trust? Not many, I suspect. Now, what if the book was free? You’d be more apt to take the chance, right? Of course you would.

Some of you may be thinking, offer my book baby for free? Gasp! Believe me, I get it. I know how much of your heart and soul you’ve poured into that book, but we need to shed the emotional attachment to move forward. View each book as a steppingstone leveraged for future sales. By sacrificing short-term gains, we set up long-term rewards. Capeesh? Super. Moving on…

Book Funnel

BookFunnel isn’t only a platform to send ARCs, though I do love that aspect. They automatically add a watermark to Advance Reader Copies to help prevent piracy.

Whether it’s delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Just like you, we’re in the business of making readers happy. Let us help you build your author career, no matter where you are in your journey.

All true. You do need to pay-to-play, but they offer affordable plans. The New Author Plan is $20/yearly. If you only have 1-5 books, the New Author Plan might be enough to get started, but you won’t be able to collect email addresses unless you join a group promo. Even then, the starter plan has limitations. So, if you’re hoping to explode your email list, my advice would be to upgrade. The benefits far outweigh the cost.

Mid-List Author costs $100/yearly or $10/monthly (if the yearly plan is unaffordable right now, choose the monthly plan; you can always change it later). The premiere plan is Bestseller for $250/yearly. The plan titles are a marketing ploy to shame you into upgrading. That said, there are a few key differences.

  1. Mid-List allows 5K downloads per month; Bestseller allows unlimited downloads.
  2. Mid-List allows 2 pen names; Bestseller allows 3 pen names.
  3. Mid-List doesn’t include Priority Support, Bestseller does.

There’s one other difference worth mentioning. Mid-List has no email integration. Meaning, after a promo they’ll send a .csv file for you to upload to your list. Email integration uploads the names/addresses automatically. You can add email integration to Mid-List for $50/yearly, if you’d like. Or stick with the original plan and upload the .csv file yourself. Whatever works best for you.

Bestseller comes with 3 email integrations. Meaning, if you separate your email list into segments or groups, you can integrate a specific list for each BookFunnel promotion.

BookFunnel Landing Pages

You’ll need to do some work to setup your dashboard, but it’s a painless process. Add books and create beautiful landing pages in minutes. No coding or tech skills required. A landing page is where we send readers to download our freebie.

We have various options when creating landing pages. To grow the email list, check the box that ensures readers must give a valid email address to download the book. BookFunnel verifies each address before granting access.

BookFunnel Promotions

BookFunnel membership comes with free promotions. Hosts offer several different promo opportunities.

To grow the email list, scroll through active promotions in your dashboard and search for Newsletter Builder promos.

Check the requirements for each promo before joining. Some require a minimum number of subscribers in your email list (usually 1K).

Next, subscribe for updates in your genre. Every time an author sets up a new promotion, you’ll be notified via email. Spots fill up quickly, so don’t delay. Or host and run your own promotion and invite other authors to collaborate.

Pro Tip: When the promo goes live, share your personal tracking link in your newsletter, on social media, and your website. BookFunnel tracks your shares. It’s how you build a good reputation for future promos.

BookSweeps

If you like BookFunnel, you will love BookSweeps.

A premiere membership costs $50/yearly, but it discounts future promo opportunities, promotions that add hundreds of voracious readers to your email list. Not freebie seekers, either. These are book buying readers. Freebie seekers join email lists to get the reader magnet, then immediately unsubscribe.

Even with book buying readers, it’s normal for a few to unsubscribe when you send your first email. This happens for various reasons. Don’t take it personally. Think of it as a good thing. Once you hit a certain number (1K-2K email addresses, depending on email provider), sending newsletters is no longer free. Why pay for a reader who has no interest in your work?

Add a Pen Name

A premiere membership allows three different pen names. If you don’t have an alternate author name, create book specific pen names. For example: I created Sue Coletta for my Mayhem Series and another Sue Coletta for my Grafton County Series. Why? Because my two series have different character types, tropes, settings, etc., all of which we can distinguish under separate Pen Names.

Create a Reader Magnet

Generate email subscribers by adding an ebook to the BookSweeps directory, where readers can download the book in exchange for their email. When we create a reader magnet in BookSweeps, we can link to the next book in the series (for sale), add testimonials, and add sub-genres and tropes. It’s an excellent marketing tool.

BookSweeps Promotions

You do have to pay-to-play, but BookSweeps offers discounts once you’ve run a promotion or two. A $50 promo becomes $25 – $35, depending on the promotion.

The best part about BookSweeps promotions is they do all the work for you. All. The. Work.

  • 5 days before the promotion they send you the group promo images for FB and Twitter; they even create a shareable image for your individual book.
  • On promo day, they send you a reminder email with links to the shareable images.
  • During the promo, they remind you when the promo will end.
  • After the promo, they send you an email on what to expect next.
  • 5-10 days after the promo, they send you the spreadsheet with the email address, a separate spreadsheet for the winner and runner-up. That email also contains links on how to upload the list to your email provider, tips for writing a welcome letter, and other valuable information about nurturing your email list. 

Pro Tip: When running a promotion on BookFunnel, Facebook, Twitter, or your website, add a Sweep in the BookSweeps giveaway directory to increase your reach. Free traffic!

Writers: If you follow this advice, your email list will explode with new subscribers.

Readers: If you join BookFunnel or BookSweeps (both free for readers), your e-reader will explode with free books. Win-win!

Over to you, TKZers. What’s your #1 tip to grow your email list? Please share your experience.

Save Time on Social Media

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The biggest complaint about social media is that it’s time-consuming. While I agree, there are tools to help speed up the process. With Social Media Management tools, we can spend a few minutes each day (or weekly) scheduling posts to go live while we’re busy with other things. Then all we have to do is check in here and there to engage with our audience. These apps help us to appear active on social media without absorbing large chunks of time.

My favorite social media management tool is Hootsuite. The free plan allows us to schedule up to 30 posts, which is plenty for a week. Once a post goes live, Hootsuite deducts it from our total. We can add three accounts (Twitter, Instagram, LinkedIn, Pinterest, etc.). Please note: As of September 11, 2020, Facebook no longer allows third party access. Figures, right? They’re the biggest time-suck of all.

We learn better with visuals, so let’s dig in.

Adding social media accounts is easy. In the Hootsuite dashboard go to Account. See my tiny photo in the bottom left corner? That’s where “Account” is located. Hootsuite will prompt you to add accounts. Once they’re added you can find them under “Private social accounts.” Ignore “Share Access” unless you have a VA or personal assistant to manage your social media.

The left column is our toolbar. Ignore the trophy for now. That’s where you can upgrade to the paid plan, but it’ll cost ya $29. monthly.

The icon below the trophy is where we create posts. I don’t use Hootsuite for Pinterest, but if you want to, this is also the place to create pins. When you click “Post” it’ll open this screen…

Some folks post to all their accounts at once, but I don’t recommend it. Each social media site has different requirements. For example, Twitter has a character limit and it’s best to only use 1-3 hashtags per post. Instagram has image restrictions and the more hashtags the better.

I’ll show you an easy way to repost the same article to different platforms later. For now, choose one account to “Post to.” Then drop down to “Text.” If you add your link first, Hootsuite will grab the image off the article. Or you can upload a new image. Another nice feature of Hootsuite is the built-in link shortener. Highlight the link and click “Shorten with Ow.ly.” Easy peasy.

I create my own images, but that’s a personal preference. If your article doesn’t have an image, don’t fret. Hootsuite comes with its own media library. Click the words: “Open media library” and the library will open in the preview window (where Kermie’s praying).

Now, suppose the image is too big. No problem. Click “Edit image” and tweak it until the image fits in the preview window. Once we’ve told Hootsuite which social media account we want to post to, it guides us.

To the left of “Edit image” is “Create alt text.” Alt text makes your content more accessible and improves the SEO. Describing your images also helps people with disabilities to engage with your content.

Next, we have the option of posting now or scheduling to post later. Rarely, if ever, do I immediately publish. My favorite thing about Hootsuite is its ability to publish posts while I’m writing.

When we click “Schedule for later” this window pops up…

As you can see, I scheduled this post for Wed., Nov. 18 at 1:05 p.m. Click “Done” then “Save edits” and you’re done.

Let’s go back to the left sidebar. The icon below Create Post is Streams. Which looks like this…

We build boards however we want. I created a separate board for each social media account and then one complete board to show all my connected accounts on one screen. The above image shows only my Twitter board. I’m using it to show you another cool feature. The three columns to the right are called Streams, which we configure to suit our individual needs. There are several available options. I chose “My tweets,” “Mentions,” and “Retweets.” Play around with the configuration till it works for you.

On the sidebar the next icon down is Publisher. Here’s what it’ll look like once you’ve scheduled your posts…

I like to stagger my publishing times so it doesn’t feel automated to my audience, but that’s another personal preference. You may want to schedule every day at noon. Hootsuite allows us to schedule posts at any time of the day or night. If you need to reach readers in a different time zone, then schedule posts to go live while you’re asleep. 🙂

Okay, here’s the handy trick I hinted at earlier. Hootsuite allows us to duplicate posts to publish on a different platform. With the Publisher open, click any post you published or scheduled, and the following screen opens.

By clicking the three dots in the upper righthand corner next to “More options” the “Duplicate” box pops up. By clicking “Duplicate” it opens the post as it appeared when we published or scheduled it. Only now, it’s in a New Post format.

In “Post to” swap one social media account for another. As I mentioned earlier, you may need to tweak the image and add/subtract hashtags, but that’s it. Either “Post now” or “Schedule for later.” Or we can leave the post as is and just schedule it to go live again on a different time/day. Duplicating posts saves us from having to create 30 new posts per week, if we’re only scheduling on a weekly basis.

With the free plan, we also have the option to schedule a new post as soon as a previous one publishes. As long as we don’t climb higher than 30 posts scheduled at one time, we’re good. An upgrade comes with more bells and whistles but $30 for this and $30 for that adds up after a while.

Once we schedule the duplicate post, Hootsuite brings us back to the Publisher. At the top click “Content” and all our published posts show on the screen.

We can filter by social media account or view Drafts, Scheduled, or Past Scheduled posts.

Hootsuite offers numerous ways to save us time. I’ve only scratched the surface, but I’m trying not to overwhelm you. These steps may seem like a lot of work. They’re not. Once you get used to creating posts, you’ll zip right through the process. Remember the 80/20 rule, 80% valuable content, 20% book marketing (90/10 is even better). If you struggle with the 80% part, post a quote from the book you’re reading (include title/author). Or share a blog post or pet photo. The point is to keep your audience engaged.

I’ve only concentrated on one social media management tool, but there are others. Some free, some paid. If you’re still hopping from one social media site to another, you’re wasting valuable writing/research/reading time.

If you haven’t tried a social media management tool yet, I hope this peek into Hootsuite demonstrates its time-saving benefits. Do you use social media management tools? If so, what’s your favorite? Any tips to share?