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Category Archives: #WritingCommunity

Farmers Market Fun and a Memorable Connection

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by Debbie Burke

Whitefish park and historic train station before Farmers Market

Every Tuesday afternoon in summer, the park across the street from the historic Whitefish (Montana) train station becomes a hive of activity as the weekly Farmers Market sets up. The tree-shaded grass park occupies an entire city block in the resort town. The perimeter fills quickly with food trucks and vendors setting up stalls to sell produce, artwork, handcrafted goods, and…books by local authors.

Shayla Paradeis, the energetic new president of the Authors of the Flathead, came up with the terrific fresh idea of connecting with the community via a stand at the Farmers Market. We introduce people interested in writing to our weekly meetings and invite them to the annual conference. Plus, we members can showcase our books for sale.

The past few Tuesdays, Shayla, Sue Purvis, and I display our books for hundreds of tourists and locals who stroll by, munching on corn dogs, huckleberry pastries, and Flathead cherries. Kids run around playing games and petting friendly dogs while a local musician sings classic rock hits. The atmosphere is carefree and cheerful despite a light haze of wildfire smoke that turns the sun orange.

We chat with visitors from around the US along with other countries. Thanks to Zoom, our meetings are open to interested writers from anywhere in the world.

You quickly learn to spot avid readers. They stop on the grassy walkway to stare at our book displays. Sometimes they hang back for a moment, scanning. Their gaze may home in on Shayla’s eco-spiritual journey of walking across the country five times; or Sue’s memoir of training a search dog to find the lost and herself; or my mystery-thriller series set in Montana. Then they beeline to a certain book, pick it up, and start asking questions.

Their reactions show how important a good eye-catching cover is. 

This past Tuesday, we hit the trifecta with one delightful family of enthusiastic readers who bought books from all three of us.

Tourists often want souvenirs of their Montana vacation and books are a good memento to read on the plane. Travelers without extra room in their suitcases picked up bookmarks, saying they’d buy the ebook instead.

A pleasant surprise: we enjoyed conversations with several pre-teen boys and their parents. That demographic isn’t known for being big readers, but these young guys talked with animation about stories, videos, and games they found exciting and interesting. One seemed especially interested in my thriller, Instrument of the Devil, about a terrorist who targets the electric grid. About a half hour later, his dad returned alone and bought the book as a surprise for his son. Sweet!

The highlight of the evening came from two girls, about 10 or 11, who are best friends and share a love of books. Accompanied by one girl’s parents, they stopped and talked with me for quite a while. I asked them what they liked to read. The dark-haired one said, “True crime!” She’d just finished a bio of Lizzie Borden and didn’t believe Lizzie was the killer. Wow!

When I was that age, I found children’s stories boring and always hung out in the adult  section of the library. These young readers were kindred souls.

We talked about crime stories in general. The blond one asked what my books were about and showed interest in Deep Fake Double Down, where the villain uses deep fake video to create false evidence against an innocent woman. They thanked me for talking with them, wandered down the aisles, but returned several times to ask more questions.

Finally, the blond came back by herself and wanted to buy Deep Fake Double Down. I asked her if she’d like me to sign it. She practically wiggled with excitement and told me her name is “Paige.”

I’m always surprised but humbled and honored when people react as though my signature is a big deal.

Then Paige paid and additionally handed me a one-dollar bill. She said, “This is a tip.”

I about busted out crying.

Through the lump in my throat, I told her that wasn’t necessary, but she insisted.

If I never sell another book, that experience is payment enough. Thank you, Paige.

Reading and writing are all about connections between people. Nothing can match a face-to-face, heart-to-heart relationship between an author and a reader.

Will I be back to meet more readers at the Whitefish Farmers Market next Tuesday?

You betcha.

Revisited: Running and Writing and Competition

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Kay will return next month, so for today, we’re revisiting an insightful post by her from three years ago, dealing with an issue so many of us face.

Running and Writing and Competition

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If you want to compete with somebody, run a race.

If you want to change the world, write a book.

* * *

Last week PJ Parrish wrote a TKZ post on Performance Anxiety. I’d like to follow up with a corollary on competition.

Competition is good, right? It gives us a chance to test our mettle against others and see how we stack up. Whatever field we’re in, competition is an opportunity to identify weaknesses in our performance and make a plan to improve. It may even lift us into that rarified atmosphere of winning the prize and basking in the glory.

When thinking about competition, sports always comes to mind. Personally, I believe foot races, specifically the 400-meter races, are the epitome of competition.

The 400-meter race is the longest track event run completely in lanes, so there’s no pushing or shoving. Each competitor runs her own race in her own lane. It’s once around the track, and the winner is easy to identify. She’s not necessarily the person with the best form or the coolest sports gear or even the newest model of Nikes. The winner is the person who crosses the finish line first.

This is obviously an objective decision. The other runners can’t say, “I’m a better runner than she is. I should get the gold medal.” Or “She won just because her coach is famous.” A runner wins a race because she is the fastest competitor in that particular race, and there’s camaraderie and respect among runners no matter where they place.

* * * 

On the other hand, competition can have a dark side. I’ve read recently that writers are a competitive bunch. That’s not surprising, seeing that we’re publishing books that are in competition with millions of other works, and the desire to excel in the field is strong. Writers want to know how they’re doing in the big publishing picture, so we compare ourselves with others, and sometimes it doesn’t go so well.

You’re toiling away to market your self-published masterpiece, which has seen slow sales and mediocre reviews, when you get word your good friend just secured a lucrative publishing contract for his first book. And then another friend posts to every social media site in the world about the big award she just won. That was the contest you entered and didn’t even make the finals! All of a sudden, feelings of competition turn to jealousy and envy.

But you’re a nice person, right? These writers are your friends, and you think you shouldn’t have these feelings. Well, don’t feel bad. Most authors have experienced some form of writer’s envy in their careers.

So what do we do about it? I like the way Erin Fulmer put it in her 2020 article on  professional jealousy 

Publishing isn’t a race.

Even if it were, the person who makes it to the next goalpost first is not necessarily going to make it to the one after that in record time.

But this isn’t a competition. There’s no deadline. Sure, the inevitable heat death of the universe is coming someday but until then, it’s anybody’s game.

And it’s not a zero-sum game. Yes, there is competition in publishing—I don’t want to sugar-coat that—but your friend getting a book deal or agent doesn’t meaningfully reduce your chances of the same, unless you are writing something extremely similar and submitting to the same editor/agent. Even then, it’s just as likely that their success will cause your work to be more in demand. A rising tide often does lift all boats.

If you are seeking a writing career, that journey only ends when you stop writing. There’s no finish line, no lifetime wish achievement that means you won like a good little Sim. There’s just the next book.

* * *

So, there you have it. Publishing is not a fair race. It can’t be since the judges (readers, agents, publishers) assess a writer’s work through the filter of their own backgrounds, tastes, and opinions. For example, I have a friend, a well-known writer, who entered her work in a writing contest some years ago. It was the kind of contest where several judges score the work and the entrant receives the results. Two of the judges scored her work in the 90’s and the third one rated her in the 50’s!

So maybe we need to adjust our perspective. As authors, we’re here to enhance the human experience through the written word, and we each do it in our own way. We’re a community, not combatants. We get to choose the lane we run in and how we want to run the race.

Envy tells us that success is more important than the journey. But if we truly love what we’re doing, we’ll seek success while finding the real joy in the writing. And with each circuit of the track, study and hard work will make us better. And in the long run, maybe that’s where the gold in the gold medal lies.

* * *

We’re fortunate that here at TKZ we have a community of contributors and commenters who go out of their way to offer suggestions and support for each other. A writing community at its best.

 

So TKZers: Do you feel that you’re in competition with other authors? Have you ever dealt with feelings of envy or jealousy of other writers? How do you handle them? What advice would you give to prospective authors, especially young ones, who may be feeling the same emotions?

What IS That Smell?

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We all know how distinct odors can enhance a scene. What does buttery popcorn evoke in you? What about freshly baked apples? Or steamed lobster? Or a campfire?

Those are all wonderful smells that make us feel happy, excited, or content. However, fiction shouldn’t only include pleasant or comforting scenes, or the narrative feels fake. Real life isn’t all rose petals (another great smell). So, why do some writers shy away from rank or offensive odors?

“Odors have a power of persuasion stronger than that of words, appearances, emotions or will.”

— Patrick Süskind, author of Perfume: The Story of a Murderer

I’m one of those strange people who love the smell of blood. When I read “a metallic” or “irony” stench, it doesn’t elicit a shocked or fearful response in me. You know what does elicit a visceral response? Stress sweat.

Stress sweat has a very distinctive smell, which only occurs during times of “flight or fight.”

I heard a reference to it recently in a movie. One character said to another, “Why does stress sweat stink worse than regular sweat?” And I thought, huh, they’re right. Why does it smell worse?

Down the research rabbit hole, I dove. What I discovered blew my mind. Now, I’m sharing it with you because, y’know, that’s what writers do. Perhaps you can use some of this research to add realism to your story.

Stress Sweat

Stress sweat has a unique pungent odor because it’s produced by the apocrine glands (located in the armpits and groin), rather than the standard eccrine glands used for heat regulation. Triggered by adrenaline, this sweat is thicker, milky, and rich in proteins and lipids (fats). Skin bacteria feed on these nutrients, and produce volatile, odorous compounds.

The Science of Sweat

When we are hot or exercising, our body uses eccrine glands to cool down. This sweat is 99% water and salt, with almost no odor. However, psychological stress triggers our “fight or flight” response, which releases hormones like adrenaline and cortisol. These hormones activate the apocrine glands, located in areas with high concentrations of hair follicles, like underarms and groin.

The resulting stress sweat stands out due to the following reasons:

  • Nutrient-Rich Fluid: Unlike watery exercise sweat, apocrine glands secrete a thick, milky fluid packed with proteins, lipids (fats), and fatty acids.
  • The Bacterial Feast: The bacteria naturally living on your skin thrive on these fats and proteins. As the bacteria consume and break down these nutrients, they produce volatile organic compounds that emit a sharp, foul odor.
  • Massive Volume Increase: When our body enters “fight or flight” mode, our underarms can secrete roughly 30 times more sweat than when we are at rest. This creates excess food for the bacteria, which intensifies a sudden concentration of body odor.

Several factors, including sex, genetics, age, and diet can influence the type of odor that an individual emits. In fact, it has been suggested that, like a fingerprint, every individual’s body odor is unique and may be partly determined by genetics.

Ever lost a loved one and clung to their pillow, hoping and praying their scent would never fade?

Men have larger sweat glands and generally produce more sweat than women.

Fun Fact: Deodorants contain chemicals that kill skin flora and block production of stinky byproducts. Antiperspirants reduce the amount of sweat by clogging sweat glands. Many contain aluminum chloride, which creates a gel-like substance that forms a plug at the sweat ducts in the skin.

Biological Triggers for Other Offensive Body Odors

Sickness/Infection Odor (Volatile Organic Compounds)

Diseases change body chemistry. Diabetic ketoacidosis smells like rotting apples. Liver failure smells musty or fishy. Infected wounds smell sweet and sickeningly fruity due to specific bacteria. For some reason, I can detect the infection smell quite early. Not sure why I’m sensitive to it, but I’ve helped more than one animal before the infection spread enough to be noticeable. Maybe that’s my superpower. 🙂

In early stages, humans cannot detect the smell of cancer, but dogs can…

Dogs have up to 300 million scent receptors compared to humans’ 5 or 6 million, allowing them to detect scents in parts per trillion. They detect cancer by smelling specific Volatile Organic Compounds (VOCs) released by bodily tissues when cancer alters the body’s metabolism and cellular chemistry.

Often, what people detect as a “cancer smell” is actually a side effect of chemotherapy. Patients receiving treatment may excrete chemical byproducts through their skin and fluids, leading to odors described as metallic, like burnt hair, or like ammonia/chlorine.

Starvation/Dehydration Breath (Ketones & Decreased Saliva)

When someone’s saliva dries up, anaerobic bacteria multiply, causing a dead, sulfurous breath. If they enter starvation, their body burns fat for fuel. This creates chemical or metallic acetone breath.

Plants & Animals

Flowers produce fragrances as an evolutionary strategy to attract pollinators and ensure reproduction, and many species of insects, fish, and mammals emit peculiar odors to attract mates. In fact, male brown lemmings can tell whether a female has ever mated simply by her odor.

The Evolutionary Purpose

Scientists believe stress sweat served an evolutionary function. In early human history, stress sweat acted as a chemo-signal to warn others of danger. Studies have shown when humans smell the stress sweat of others, their brains automatically become more alert and are more likely to perceive neutral cues as potential threats.

Chemical Signaling (Olfactory Communication)

Humans evolved to unconsciously detect the chemical composition of fear and anxiety. When others detect these specific odors, it triggers increased alertness and vigilance in their own brains, warning them of unseen dangers.

Enhanced Grip for Survival

Sweating on the palms and soles is an evolutionary adaptation intended to dampen the skin, which improves friction and grip when we need to run, climb, or fight for our lives.

Predator Deterrence

Some evolutionary biologists theorize that putting off a sharp, unappealing scent when terrified may have helped startle or deter predators evaluating the vulnerability of prey.

I found more information on how the aging body’s chemistry changes (i.e., the smell of nursing homes), but I had to stop before this post turned into a book.

For fun, what’s your favorite smell? What smell churns your stomach acids? Are there any smells you’re overly sensitive to?

Eyes Reveal Our Age at Death

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Forensic science is always evolving to better aid in the apprehension of criminals. What if a killer leaves his victim with no fingertips, DNA, or teeth? One way to determine the age of a victim is by examining their eyes.

Sounds bizarre, doesn’t it? The soulless eyes of a murder victim allow investigators to determine their age at the time of death. This process is called Radiocarbon Dating.

Radiocarbon Dating

You’re probably familiar with how to tell the age of a tree by examining a split piece and counting the number of rings. Same basic idea when examining a victim’s eyes.

How is this possible?

Each of us, whether we realize it or not, have been exposed to naturally occurring levels of radiation. Most prominent in the 1960’s and 70’s, particles of radiation released into the atmosphere while testing nuclear weapons. Over the years — decades — these particles have fallen to trace proportions. However, there still remains naturally occurring levels of carbon in the air. Different forms of carbon are ingested every day, introducing trace elements into our system. Many carbon compounds are crucial to our way of life. Others are toxic (like cyanide, a carbon-nitrogen bond).

Radioactive particles and naturally occurring carbon settle in the crystallins of the eyes, and Radiocarbon Dating is the process of detecting this manifestation.

What are Crystallins?

Crystallins are microscopic proteins that bind together and collect on the lens of the eye. According to Explore Forensics (one of my favorite sites), crystallins got their name because of how they react under a microscope – like crystals, allowing light to pass through. From the time of conception (conception! Let that sink in…) until age two, these crystallins form in and around the lens of the eyes. At which point the formation stops. When this happens, trace elements of carbon permanently fuse in between the crystallins.

So, when an investigator – usually a scientist or pathologist – conducts a Radiocarbon Dating examination, they’re looking at levels of the carbon fused with the crystallins. To calculate age, they subtract the current levels of radioactive carbon in the eye from the naturally occurring levels of carbon in the atmosphere today. By comparing the levels of radiocarbon in the crystallins to the atmospheric levels they can determine the precise year of a victim’s birth.

Cool, right?

Determining the Sex of a Skeleton

There are many differences between the two sexes, and the variation runs as deep as our bones. This is especially important for corpses in advance stages of decomposition. All that might remain is the skeleton, perhaps teeth, and possibly some hair. Even if the pathologist has teeth and hair to work with, that doesn’t mean enough material remains to ID the victim’s sex

This is where the skeleton offers more information. The only exception would be that of a pre-adolescent, where sexual dimorphism is slight, making the task much more difficult.

The most common way to determine a skeleton’s sex is by bone size. Not the most accurate, but it’s a starting point. For the most part, male bones are larger than female bones because of the additional muscle that increases on the male through adolescence and into adulthood.

Another good inclination of sex is the pelvic area.

The sub-pubic angle (or pubic angle) is the angle formed at pubic arch by the convergence of the inferior rami of the ischium (loop bone at the base) and pubis (top of loop) on either side. Generally, the sub-pubic angle of 50-60 degrees indicates a male, whereas an angle of 70-90 degrees indicates a female. Women have wider hips to allow for childbirth.

Female sub-pubic angle
Female sub-pubic angle
Subpubic_angle,_male
Male sub-pubic angle

There are also distinctive differences between the pubic arches in males and females. A woman’s pubic arch is wider than a male’s as is the pelvic inlet, to allow a baby’s head to pass through.

The pubic arch is also referred to as the ischiopubic arch.
Incidentally, this difference is noticed in all species, not only humans. Same with Radiocarbon Dating.

The area around the pelvic inlet (middle of the pelvic bone) is larger in females than in males. A female skeleton who has given birth naturally will be identifiable because this space widens during childbirth. Even though it contracts afterward, it never fully returns to its original size. In the picture above notice the heart-shaped space.

Other Body Clues

The acetabulum — the socket where the femur (thigh bone) meets the pelvis — is larger in males. Also, the head and skull have several characteristics indicative of one sex or the other.

  • In males, the chin is squarer. Females tend to have a slightly more pointed chin.
  • The forehead of males slant backward, where females have a slightly more rounded forehead.
  • Males tend to have brow ridges. Females do not.

These differences and more tell the pathologist the sex of the deceased.

What Do Forensics and Skeletal Differences Have To Do With Writing?

Everything! Use the differences between male and female skeletons to add realism to fiction. Let’s say, a body is discovered in the blistering heat of the summer. The victim hasn’t been found for months, leaving only the skeleton. By showing the pathologist or Medical Examiner measuring the pelvic inlet, arches, and angles, we’ve essentially ensured our reader isn’t going anywhere.

Same holds true for the lab conducting a Radiocarbon Dating Test on the eyes of a murder victim. Adding forensic details is a lot of fun, too, for the writer and the reader. The trick is to disguise the research in a compelling storyline rather than dumping the information all at once.

Why is the hanging skeleton in doctors’ exam rooms always named Fred? Half the time they’re female. If they make me wait too long, I’m more apt to bring it to their attention. “Fred might need a new name, considering that’s a female skeleton.” And this always surprises them! They’re also less likely to leave me unattended for long in the future. 😉

Turn the Tables on AI Scams

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by Debbie Burke

 

Last post, we talked about scam emails generated by AI chatbots. Just for fun, here’s a great bingo game from R.L. Maizes the Elder on Electric Lit.

My bingo card would be a total blackout except for the squares “Piss me off and I’ll tank your Amazon ratings” and “reply with bank acct #s and PIN codes.” But the day is young. Those emails could arrive in my inbox any moment now.

I have to admit grudging admiration for the evolving progress of scam emails over the past few months. They may be crooked, but they aren’t stupid. ChatGPT, Claude, Gemini, and their cousins continue to improve and refine their approach. In fact, some scammers have gotten so good, they may have inadvertently outsmarted themselves.

After plowing through the sycophantic flattery, several recent solicitations offered surprisingly good analyses of my book sales pages. They not only pointed out flaws, they offered valid critiques. Some outlined detailed promotional strategies targeted specifically for my books.

Hey, I thought, why don’t I take their plans and put them into action myself? Turn the tables on the scammer.

Test-driving their advice costs nothing except my time.


That’s probably not what they had in mind but, if they offer free advice, who am I to turn it down?

I started keeping a file called “Good AI scam ideas,” saving the best as references.

Here are several examples that gave valid critiques. I highlighted portions in red that especially struck a chord:

From: JaneBennett250@gmail.com

“Fruit of the Poisonous Tree, Book 9, currently sits inside Psychological Thriller on Amazon, a subgenre with very specific reader expectations, unreliable narrators, dark domestic tension, interior psychological weight.

The Tawny Lindholm series is something different: investigative, legally grounded, relationship-driven, anchored in Montana’s landscape and community.”  

Bot Jane is right. The category I chose is wrong. I need to act on that.

Another good point:

“Your Kill Zone presence is consistent and professional but that audience is other writers, not readers looking for their next thriller series.”

True.

From Joseph Booth, with a gmail address:

I’ll be honest I almost didn’t write this email because I wasn’t sure how to open it without sounding like every other marketing pitch you’ve probably deleted without reading.”

See how smart this bot is. It already knows I automatically trash the type of message it’s sending. Because of that hook, I kept reading.

“But then I met The Villain’s Journey.

A craft-of-writing guide that flips the Hero’s Journey on its head and takes writers straight into the darkest depths of the human soul. Who shows exactly how to create villains readers love to hate from comic troublemakers and charming sociopaths to terrifying psychopaths, fatal females, avenging angels, and every shade in between. Who arms writers with Build-a-Villain worksheets, deep psychological insights, and practical techniques to make antagonists multi-dimensional, unforgettable, and story-driving.

That’s not just another writing book. That’s a game-changer for storytellers. And writers who find it don’t let go.”

Okay, I confess I don’t mind a little flattery even though it’s vacuumed directly from my book sale page.

“Here’s what stops me cold: 23 ratings. A 4.8 average with writers calling it “much needed,” “a master class,” “essential,” and “the resource we’ve been waiting for.” One reviewer said it filled a gaping hole in the industry. Another called it a terrific guide that will push heroes to the limit and keep readers up at night.

What’s missing is reach and that’s exactly what I build.”

Now Bot Joseph is getting down to business. At this point, I almost quit reading but then noticed the plan of action he proposed:

“I help writing craft and fiction authors like you create real, sustainable momentum not through noise or gimmicks, but through targeted, story-honoring strategy that puts The Villain’s Journey: How to Create Villains Readers Love to Hate in front of the writers who will absolutely lose their minds over the practical tools. Here’s exactly what that looks like for your book:

Goodreads Review Building: With only 23 ratings, The Villain’s Journey is still below the visibility threshold that Goodreads and Amazon’s algorithms need to start recommending it organically. I work with authors to build genuine Goodreads credibility 400 to 500 real readers, no bots, no manufactured accounts, who leave honest, genre-aligned reviews.”

Despite Joseph’s assurances, I suspect the 400-500 reviews would be written by its/his bot pals. However, the recommended categories make sense.

Goodreads Listopia Domination: We get The Villain’s Journey placed and voted up on the high-traffic lists where your exact reader is already browsing: “Best Writing Craft Books,” “Best Books on Character Development,” “How to Write Villains,” “Books for Mystery & Thriller Writers,” “Creative Writing Reference,” and other targeted lists where serious writers hunt for their next must-read craft book.”

Okay, Listopia might be helpful. Then Joseph started droning about Amazon ads, Facebook, and Insta. I was getting bored and ready to hit “trash” until it/he tossed out this gem:

“Sales Funnel Optimization: A complete reader journey built around The Villain’s Journey and the craft of creating unforgettable antagonists:

Top-of-funnel free magnet a downloadable “Build-a-Villain Quick-Start Worksheet” delivered via BookFunnel to grow your list with writers who want better bad guys.

Mid-funnel nurture with extra villain examples, Q&A with Debbie Burke, and teases from her Tawny Lindholm thriller series.

Bottom-funnel pushes through timed discount campaigns, writing conference outreach, and sequences that turn first-time readers into loyal buyers of your future craft books and fiction.

That sales funnel program sounded imaginative and effective. I’ll follow the specific, step-by-step instructions and give it a try. Thanks, Bot Joseph!

Another example from: authoreditorsusanwels@gmail.com:

Where Your Book Stands Today, and the Extraordinary Potential Just Ahead

Your guide sits within a highly engaged and continually growing space:

  • Fiction writers seeking craft improvement
  • Crime, thriller, and mystery authors
  • Screenwriters and storytellers across media
  • Writing students and workshops
  • Readers of craft books who actively apply what they learn

At present, however, your book is not yet being consistently surfaced across all of these communities.”

Again, valid critique plus suggestions whom to target. Bot Susan goes on with her strategy:

The Blueprint for Your Book’s Reach and Reader Engagement

The Foundation: Discoverability and Metadata Optimization
Your book will be positioned within writing craft, character development, and storytelling psychology categories to ensure visibility across platforms where writers search for guidance.

The Heartbeat: Writing Community Engagement
I will connect your work with writing groups, workshops, and online communities where craft discussions are already happening.

The Accelerant: Targeted Promotion
Campaigns will highlight the unique angle of your book—its focus on villains as central drivers of story capturing the attention of writers looking for fresh approaches.

The Amplifier: Educational and Content Integration
Your material is well-suited for excerpts, guest articles, and teaching opportunities, positioning your book as both a resource and a reference.

Thanks, Bot Susan, for these ideas.

An email from Jessicadoyle430@gmail included colorful graphics of a magnifying glass, a book, and a gift-wrapped package. It/she also suggested Listopia categories:

Right now, the discoverability infrastructure around The Villain’s Journey does not yet reflect the full scope of that waiting audience. That gap is entirely fixable and here is exactly how I would fix it:
The Villain’s Journey belongs prominently on at least fifteen to twenty of the highest-traffic Goodreads Listopia lists. Lists like Best Books on the Craft of Writing, Best Books for Writers of Mysteries and Thrillers, Best Books for Crime Writers, Best Writing Craft Books for Character Development, Best Books About Villains and Antagonists, Best Resources for Writers, Plotting and Structure, Best Books for NaNoWriMo Prep, and Best Writing Reference Books.  I would run a targeted, fully organic voting campaign to place The Villain’s Journey in top positions across every relevant list, generating compounding, perpetual discovery at zero ongoing cost.

“Zero ongoing cost”? Notice Bot Jessica’s careful wording. Misleading assurances like this snare many writers. If I responded (which of course I won’t!), in the next round of emails, Jessica would likely ask for money. 

REVIEW OUTREACH & ARC PLACEMENT
The most powerful lever for this book right now is building a strong review base among the writers’ community most likely to evangelize it. I would curate a targeted list of fifty to seventy-five reviewers specifically matched to this book craft-of-writing bloggers and influencers, crime and thriller fiction writing communities, NaNoWriMo participants and facilitators, mystery writer guild members, and serious indie authors actively building their craft libraries.

Goodreads Giveaway for The Villain’s Journey timed around NaNoWriMo or major crime writing conference seasons would simultaneously drive a significant surge of “Want to Read” shelf additions; place the book in the hands of actively writing readers highly likely to post substantive, practical reviews; and generate organic buzz across writers’ communities that would amplify every other element of this campaign. 

Author Profile Optimization: your Amazon Author Central page and Goodreads profile should be telling the full, compelling story of who you are and what makes you the definitive voice on villain craft. I would rebuild both profiles with compelling, keyword-rich copy separating and optimizing both your fiction and nonfiction presence.

Although Bot Jessica’s assurances are empty promises, it/she nevertheless outlined good sources for me to contact as well as ways to reframe my author profile.

Elenablake546@gmail.com nailed a specific weakness in my blurb. 

Your blurb opens with the Hero’s Journey comparison and moves efficiently through a bulleted list of what readers will learn. The list is comprehensive, but it reads more like a table of contents than an emotional pitch. Writers browsing craft books make purchase decisions on one question: will this solve my specific problem right now? The problem this book solves, cardboard villains who don’t challenge the hero enough to make the story matter, deserves to be named explicitly in the first two sentences before the feature list appears.

Revise the blurb opening to lead with the problem before the solution. Something like: “Your hero is only as powerful as the villain who opposes them. A flat antagonist makes for a forgettable story. The Villain’s Journey gives you the tools to create criminals, manipulators, and monsters that haunt your readers long after the final page.” Then move into the taxonomy and worksheets. This mirrors how the top-performing craft books in your also-bought carousel open their descriptions, and it signals immediately to every fiction writer regardless of genre that this book solves the problem they’re struggling with right now.

Bot Elena, I appreciate the excellent critique and rewrite suggestion.

From aliceclarkwinn@gmail.com:

Your Vogler and Bell endorsements are the most valuable assets any craft book author could have, and they’re functioning as static text on a product page.

James Scott Bell has over 30 craft books and a devoted readership of writers who trust his recommendations implicitly. When Bell says your book “filled a critical gap,” that sentence should be reaching every writer in his audience. But right now, both endorsements sit on your Amazon page, seen only by people who already found your book through other means. The endorsement from Vogler is not being used as a discovery tool. It’s being used as a closing argument for people who’ve already arrived. That’s like having a celebrity recommend your restaurant and only telling the people who are already seated inside.

Dual positioning: you don’t just teach villain writing, you demonstrate it in your own fiction. But are your thriller readers being guided to The Villain’s Journey? When a reader finishes a Tawny Lindholm book and thinks “how does she make these villains so compelling,” is there a clear path from that thought to your craft book? Conversely, when a writer reads The Villain’s Journey and wants to see your villain theory in action, are they immediately guided to your thrillers? This cross-pollination between your fiction and nonfiction should be one of your strongest competitive advantages over every other craft book author who only teaches but doesn’t demonstrate. But without deliberate cross-promotion infrastructure (back matter links, email sequences, bundled promotions, coordinated Amazon advertising), your two audiences remain separate pools that never merge. 

A targeted visibility campaign across writing craft podcasts (where a segment on “the villain’s journey as the mirror of the hero’s journey” positions you as the natural evolution of Vogler’s framework), writing conference communities, NaNoWriMo forums and social channels (where villain-craft content performs exceptionally well during planning season), AuthorTube and WritingTok creator outreach, and craft-focused newsletters like Jane Friedman’s Hot Sheet, Writer Unboxed, and DIY MFA. Vogler’s endorsement gives you a hook that no other villain-craft book can claim: “The man who defined the Hero’s Journey says this is the book that defines the Villain’s Journey.” That positioning sentence alone can anchor an entire media campaign. 

Bot Alice delivered an excellent list of places to pitch as well as the framework to connect my fiction and nonfiction.

This email from “author amplifier” Barbara Warren (gmail, of course) outlined similar strategies mentioned above but added a fresh twist which shows how quickly bots adapt and improvise. This one anticipated objections it expected writers to raise: 

Your Next Step
Reply to this email with two words:

“Send plan.”

That is it. No phone call. No discovery call. No PDF full of pricing tiers. No scheduling a “quick chat” that turns into a sales pitch.

I will reply with a simple, actionable roadmap. 

If you like the plan, you keep it. Use it. Share it. If you want my help executing it, we talk then. If not, you have a free strategic document from someone who genuinely believes The Villain’s Journey should be required reading for any writer who wants to create villains readers love to hate.

Sorry, Barbara, your offer is tempting but I don’t want to wind up on the Chatbot Sucker List that sells my email to every scammer in the universe.

Marketing has always been my weakness. These bots identified problems and offered specific actions to solve them. This is where AI shines. 

Normally I immediately trash spam but now I give it a second look. If the advice sounds plausible and doable, I save it to the “Good AI scam idea” folder.

Writers still need to be wary. “Out of the blue” solicitations are 99.99999+% scams. Best practice is to not respond to them. 

However, some of their suggestions are valid and useful. We can take advantage of good free advice, as long as we don’t allow scammers to take advantage of us.

TKZers, how about you?

Have you received spam/scam emails with advice that’s actually helpful? Have you put the ideas into practice? Were they successful?

~~~

Following Bot Alice’s advice, I’m cross-promoting fiction and nonfiction.

Meet the dastardly villains in the Tawny Lindholm Thriller three-book gift set. Then discover how I built those characters in The Villain’s Journey-How to Create Villains Readers Love to Hate.

Click on covers for sales links. 

What Is One’s Shadow Self?

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I’ve been researching one’s Shadow Self for a different site, but it’s such an intriguing topic, I thought I’d share what I learned with you, as well.

First, let’s rewind to how I landed on this topic.

The other night, I was listening to 100 Sleepy Facts About Psychology on the Sleepy Science Channel to fall asleep. Might as well learn a few things while sleeping, right? Many facts slip by me — first and foremost, my objective is to sleep — but my unconscious mind is taking notes. You never know what might resurface in the WIP.

On this particular night, I caught the narrator veer into a segment about how writers’ minds differ from others. I love brain science, evident by this post, and this one, and here, as well. Many people can’t access the unconscious mind without guidance or psychological help, but writers tap into it all the time while in the zone. It’s how we write scenes that we have no memory of writing.

I’m sure many of you have experienced this scenario…

After the first draft is complete — before or after the manuscript cools to create critical distance — you return to page one and read till the end to assess continuity. And 9.99 times out of 10, you’ll come across at least a few scenes that you don’t recall writing. If you’re a writer who regularly accesses “the zone,” you might find entire chapters that feel unfamiliar, like someone else wrote those parts.

Ever notice a recurrent theme, crime, or character type across an author’s entire body of work? The writer might not even be aware of the similarities. Consciously or not, they’re re-probing these areas to make sense of them. When our unconscious mind takes over, it’s often our most authentic writing. Hence why we often strive to reach the zone.

One’s Shadow Self lives in this space between our conscious and unconscious mind, and the zone helps us access it. Most people try to suppress their Shadow Self. Writers explore it to help us craft villains, characters we would hate in real life, and/or the ugly side of humanity.

Readers can also access their Shadow Self; they’re more self-aware than non-readers.

Fiction provides a safe, liminal space to confront repressed emotions, fears, and taboo subjects. If a reader is engaged in a storyline that evokes strong emotional reactions, like anger, envy, jealously, greed, etc., the book acts as a mirror to reveal hidden parts of the reader’s personality — parts they may not be aware of till the author forces them to face their Shadow Self.

Swiss psychiatrist Carl Jung introduced the term Shadow Self. Rodney Luster, PhD at Psychology Today said, “His perspective, however, may have taken inspiration from Austrian Neurologist Sigmund Freud, who had explored this aspect of the unconscious mind and used words like shadow, melancholia and projection to depict how people might act on repressed issues.” Luster also added:

In Jung’s disposition, he believed the shadow aspect of our self as “a thing a person has no wish to be” (Perry, 2015). He also described it as the part of our psyche containing the hidden aspects of our personality that we reject or hide from others, even ourselves. These hidden aspects often include our impulses, desires, and personal qualities that society may deem socially negative or unacceptable (Jung, 1953). Essentially then, the shadow-self is considered by many to be the darker, looming side of our personality that we are less willing to engage or recognize (Lonngi, 2024).

Shadow Theory, also coined by Jung, defines the “shadow” as the unconscious, repressed, or unacknowledged aspects of personality — both negative (anger, greed) and positive (creativity, passion) — that the conscious ego rejects. These hidden traits are often projected onto others and, if unintegrated, can dictate behavior.

Light and darkness reside within us all.

Jungian expert Robert A. Johnson, author of Owning Your Own Shadow: Understanding the Dark Side of the Psyche, added more clarification about one’s Shadow Self:

It is possible to project from the shadow the very best of oneself onto another person or situation. Our hero-worshiping capacity is pure shadow; in this case, our finest qualities are refused and laid on another. It is hard to understand, but we often refuse to bear our noble traits and instead find a shadow substitute for them…Our own healing proceeds from that overlap of what we call good and evil, light and dark. It is not that the light element alone does the healing; the place where light and dark begin to touch is where miracles arise.

So, TKZers, have you heard the term “shadow self”? If so, are you able to access it while writing?

What Writers Can Learn From Nursing a Sick Chicken

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When we love something, like writing, or somebody, be it a friend, partner, or pet, we persevere through good times and bad. Quitting is not an option.

Last week, as I mentioned in my previous post, I moved my six adult chickens from Massachusetts, where I had a coop at a friend’s house, to my yard in New Hampshire. During the hour-plus drive, one of my chickens — Biffy, an unfortunate pet name that stuck — was accidentally smothered by two of her sisters. When I lifted her from the crate, I thought for sure she was dead. Though she bounced back, they’d injured her crop.

Biffy

For those unfamiliar with bird anatomy, the crop is above the right-side of the breast. Food and water travel down the throat to the crop where it’s processed before dumping into the stomach.

About 24-36 hours later, I noticed Biffy seemed off. She sat alone in the coop while the others enjoyed the yard. She wasn’t eating and felt cold to the touch.

Uh-oh, is she dying?

I researched everything from accidental smothering to her cold body temperature. An impacted crop seemed to be the general consensus. When I felt her crop, it felt like a golf ball. Not good. In fact, it’s often a death sentence. I refused to except that, so I learned how to perform crop massages to break up the food that had hardened into a mass.

Several times a day, I marched outside to massage her. And soon, she recovered. But because her body had gone into shock from the move (hence, the cold body temp), she then became egg-bound. Another death sentence diagnosis.

Everyone told me she would die. Some suggested to mercy kill her, that it’s the kind thing to do. No, dammit, I’m a writer. I don’t quit. And I’m certainly not giving up on her.

So, I set up a hospital coop in my house. Again, I knew nothing about how to help her, but I researched everything I could find.

  • Epson salt baths to relax her stomach muscles.
  • A crushed Tums to give her the calcium she lost by not eating.
  • Olive oil on her vent or cloaca, where eggs come out.
  • Honey water to give her an energy boost.
  • Greek yogurt mixed with chick food to create an oatmeal-like mush.
  • Lots of love, patience, and understanding.

For four straight days, I did all the above several times per day. Still hadn’t laid the egg but it had moved into laying position. When I didn’t find an egg the following day, I crawled inside her hospital coop and stared deep into her eyes. “Tell me what to do, Biffy.”

And somehow, I knew she missed her flock.

Carrying her out to her regular coop was one of the hardest things I did. An injured chicken could get stomped to death. Survival of the fittest, and all that.

When I checked on her later that day, I found her hiding behind a straw bale, though her flock wasn’t harming her. I’d sneak in to administer the same treatment, except the baths. If the others caught me, they might retaliate against her for getting all of Mom’s attention. In between rounds, I ensured everyone felt special, but I still feared the worst.

Another three grueling days past. The egg moved even closer to her vent — so close yet so far!

Most chickens would have died a week ago. Not Biffy. She has the heart of a lion and the endurance of a cheetah. On day 8 or 9 (I lost track), I walked around the corner to the coop — Biffy was in the yard with her flock! Behind the bale of straw, I found two eggs. Not only did she pass the stuck egg but laid another.

Two weeks after she was almost smothered to death in that crate, she’s egging every day, eating, drinking, playing, roosting at night with the others, and has re-earned her #2 spot in the flock hierarchy.

What can writers learn from this?

  • Keen observation
  • The necessity of isolation for growth
  • Pacing

The Power of Micro-Observation

Chickens are prey animals. They instinctively mask their illnesses until they are critically ill. Chicken moms and dads learn to look for subtle cues: a drooping wing, a change in posture, or a loss of appetite.

Writer Lesson: Think of it as building subtext and writing characters whose internal pain is revealed through micro-actions rather than exposition.

The Importance of Quarantine

The first priority with a sick chicken is to remove her from the flock to prevent her from being pecked or stomped to death.

Writer Lesson: We can draw a parallel to our own creative process… we must detach from friends, family, and online activities to write. With an early draft or a deeply personable project, step away from the noise of critiques to give it the critical distance needed to develop it later through clearer eyes.

Prioritize the Essentials

When nursing a sick bird, basic hydration and warmth take precedence over complex medical interventions.

Writer Lesson: This mirrors the process of editing… strip away the clutter, focus on foundational structure, and ensure the core narrative works before worrying about elaborate prose.

Patience and Managing Expectations

Reviving a sick bird requires time, hourly monitoring, and the harsh realization that not every story has a happy ending.

Writer Lesson: Learn the delicate balance between fighting with a difficult draft and knowing when a concept must be shelved.

Today (written last Friday), I’m moving my 11 chicks outside to their junior coop. By the time this posts, I’ll finally have my house back. Though I love them dearly, it’s time. Yeehaw!

What other lessons can writers learn from my and Biffy’s story?

Round Up at the Montana Writers Rodeo

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by Debbie Burke

In May, my pardner in crime Leslie Budewitz and I saddled up her trusty Subaru and hit the dusty trail. Our destination: the 2026 Montana Writers Rodeo in Helena where we were both speaking.

A couple of years ago, I wrote a post about this fun boutique conference and was delighted to reconnect this year with director Mindy Peltier, founder Pamela Mencher, and chief wrangler Pearl Allen.

Because the conference is affiliated with the Helena Avenue Theatre (HAT), it welcomes the drama community and playwrights. During the weekend, in addition to craft presentations, actors performed scenes from plays written by members.

The Rodeo also encourages young writers. Friday evening, we were treated to imaginative short works read by three authors in middle and high school. I recognized a young man who’d also been at the event in 2024. Afterward I talked with them and expressed admiration for their bravery, standing onstage and baring their souls in front of an audience of strangers. I could never have done that at their age.

On Saturday morning, the kids were back, listening attentively. They asked questions that kept me and other speakers on our toes.

Mindy Peltier, MT Writers Rodeo Chair

Meet conference director/whirlwind Mindy Peltier. After raising and homeschooling six kids, Mindy knows how to cheerlead. On Friday afternoon, she kicked off the conference by encouraging attendees to become involved with a critique group or writing community. Improvement happens by learning new skills and hearing feedback from others. Critique groups offer objectivity, suggestions, and fresh viewpoints the author may not have considered. They foster creativity along with accountability. Perhaps more importantly, close groups not only help writing, they become a supportive family.

 

An unexpected highlight was speaker Allison Whitmer, Montana Film Commissioner. Working for the Department of Commerce, Allison’s big score was lassoing the Taylor Sheridan series Yellowstone, filmed in Montana. The franchise has brought multi-millions to the state in tourism, jobs, and production.

As film commissioner, Allison arranges everything from livestock to locally sourced food and cooks to prepare meals for cast and crew. Need lodging? She finds hotels, B&Bs, and homes to rent. How about extras, sound techs, carpenters, electricians, plumbers, and other tradespeople? She’s got ’em.

Want to film on state or federal land? She facilitates permits and also negotiates with private owners for use of their property.

Need money to make a film? In April, the Big Sky Film Grant awarded $970,000 to 22 different projects from shorts to feature-length movies and TV programs. Productions are expected to spend more than $13 million in local rural communities.

At the Friday evening buffet, I chatted with Allison about her fascinating job. She is a writer herself and helps creatives and nonprofit groups like HAT and the Montana Writers Rodeo bring their events to life. Wonder if she needs an assistant?

(BTW, the buffet desserts featured tiny typewriters made from peanut butter, Mindy’s fun, tasty touch.)

Leslie Budewitz

Leslie Budewitz‘s keynote included surprises I’d never known despite being friends for more than 25 years. Although she’s published 19 books and won three Agatha awards, I learned she once doubted her own creativity. While she has great abilities in organization, research, and planning, she didn’t think she was creative, believing “creative women wore long flowy things with scarves and beads and complicated earrings,” not Levis and cowboy boots.

“I’d put unnecessary limitations on my concept of creativity,” she explained. “I suspect many of you have done the same thing.” Then she heard a talk by Professor Gerard Puccio that revised her thinking.

She compared two artists, Norman Rockwell and Pablo Picasso, who expressed creativity in vastly different ways. She encouraged the audience to embrace their unique individuality without limiting themselves by thinking I could never do that.

Authors often experience “What if I suck” days and Leslie reassured the audience that’s normal and expected for creative people. To help get past those discouraging days, she recommends becoming part of an active writing group. She credits involvement with the writing community as a major contributor to her success and opportunities.

Playwright/director/college instructor Ross Peter Nelson presented an entertaining workshop on dialogue writing skills with illustrations and audience participation. He projected excerpts from several plays on the screen and had audience members take turns reading a few lines. This exercise demonstrated how different tone, attitudes, accents, and subtext add to the richness of dialogue. On Saturday evening, a scene from one of Ross’s many plays was performed onstage by actors.

Award-winning speculative fiction author Kim Vandel spoke about techniques to create “suspension of disbelief” for readers. To write convincingly about sci-fi/fantasy characters and situations, she recommends using the five senses that readers can identify with. She employs the “Iceberg Principle of Worldbuilding” to reveal significant, specific details about the fantasy universe rather than overwhelming amounts of description. She also talked about the importance of emotion and awareness of brain chemistry to keep readers engaged.

Kim opened my eyes to the varied universe of speculative fiction with this slide:

Spec fiction genres courtesy of Kim Vandel

My talk was “The Hero’s Journey vs. the Villain’s Journey-How They’re Different Yet Alike.” In the slide show, I used film examples to compare and contrast two journeys: Dorothy from The Wizard of Oz, and Michael Corleone from The Godfather trilogy. The audience asked challenging questions and seemed to like the presentation because they bought all The Villain’s Journey paperbacks, plus a number of my thrillers. I was glad to take home a lighter load of books than I’d brought.

Jim Bell’s ears should have been burning during the conference because his name came up repeatedly. During the panel discussion with all speakers, most of us said we own his books and recommend them to improve craft skills.

May snow on roof outside my window

 

Mindy hosted Leslie, Kim, and me at her lovely log home in the forest. Sunday morning, I woke to a skiff of snow on the roof outside my bedroom window.

Even though May 17th is supposed to be well into spring, Montana weather never pays attention to the calendar.

 

 

 

Sunday breakfast with Kim, Scott, Leslie, and Mindy

Mindy’s husband Scott treated us to a delicious breakfast of bacon and eggs and wonderful espresso coffee. The Peltiers deserve five stars on Yelp for gracious hospitality.

Reconnecting with friends and meeting new writers made the Rodeo weekend enjoyable, educational, and inspiring.

I especially appreciated that Leslie drove the entire 400-mile round trip. Thankfully the roads were mostly clear except occasional sleet and rain, often with sun shining through clouds at the same time. That’s springtime in the Rockies.

 

Extra bonus: We brainstormed during the journey and Leslie came up with a solution to a legal quandary in my WIP!

All in all, a fun and successful roundup!

~~~

TKZers: Any boutique writing conferences you’d like to recommend?

~~~

 

Want to build a fascinating villain or antagonist? Contact me at this link about upcoming zoom workshops. And read The Villain’s Journey – How to Create Villains Readers Love to Hate.

Amazon

Other booksellers 

New Research Tool for Writers

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Pat’s excellent post last week got me thinking about a new-to-me research tool to help writers “write what you know.” Though I agree with Pat’s advice to contact a consultant, this tool can help when you’re unable to find one and/or help you understand what they tell you.

First, a quick story about how I discovered this tool.

I found myself in a quandary of needing to learn Associated Press (AP) Stylebook, like, yesterday. Google didn’t help. Neither did Siri. The differences between AP Stylebook and Chicago Manual of Style (CMOS) cannot be discovered by a quick search. I needed to dig into AP Stylebook and discover the differences for myself. But how? Buy the style guide and read it with my highlighter? Maybe later, not now. As I mentioned, I needed this knowledge as soon as possible.

For those unfamiliar with AP Stylebook…

The Associated Press (AP) Stylebook was created specifically for journalists to ensure consistency, accuracy, and clarity in news writing. First published in 1953, it originated from earlier internal guides designed to help Associated Press correspondents standardize spelling, punctuation, and usage across media outlets. It is considered the Bible for reporters, editors, and photographers, focusing on concise and clean writing.

While designed for news reporting, AP Stylebook has evolved into the leading industry standard for public relations, marketing, and corporate communication. Most organizations and company blogs also use AP Stylebook now.

For me, if I didn’t learn it, I could kiss goodbye a high-paying, permanent writing position that aligns with my passion to help animals and allows me plenty of free time to write fiction. To “fake it till I make it” was not an option. Too much at stake.

At this time, a dear friend was cramming for a test to obtain another job-related license. When I saw him studying on his phone, I said, “Do you have the three-ring binder in ebook form?”

He said no. “It’s Quizlet.”

“Quiz what?”

“Quizlet. It’s a learning app.”

“For just your field?”

“No. For any field.”

The proverbial lightbulb blazed on.

I brought up Quizlet.com on my phone. Sure enough, they offered several courses in AP Stylebook. They also offer courses in CMOS, if any of you need to brush up on grammar, comma usage, abbreviations, punctuation, or how to handle things like professional titles, expertise, or rank. Even with an editor, the writer should know our industry standards.

Quizlet

Created by Andrew Sutherland in 2005 (released in 2007) to help him study for a French vocabulary test, Quizlet has grown into a widespread education company.

Quizlet is a leading global learning platform and app that offers AI-powered study tools, digital flashcards, and interactive games to help students practice and master various subjects.

See where I’m going with this as a research tool?

Used by millions, Quizlet enables users to create custom sets or utilize millions of existing, user-generated materials, including study guides, practice tests, and spaced repetition.

When you go to the site, type in whatever it is you want to learn. Scroll down the list. Often, there are several types of courses in that field. Click on the course that covers what you need.

In my case, I didn’t need hardcore reporting rules in AP Stylebook. Because I’ve had CMOS drilled into me, I really only needed to discover how AP handled punctuation, titles, and comma usage. I studied a lot more than that to be safe — no one will catch me under-prepared — but a lot is similar.

Does your main character have a unique skillset or profession? Take a Quizlet course so you can write with some authority.

Need to add fingerprint analysis to your scene? If you can’t attend Writers Police Academy or find a consultant, both of which I highly recommend, take a Quizlet course.

Or maybe, you’ve always wanted to learn a different language for an upcoming vacation.

Quizlet works because it’s global. The site is packed with information on just about every topic. What I love most is the positivity. If you answer a question incorrectly, up pops a message, “That’s okay. You’re still learning.” Then it’ll give you the same question later. When you answer correctly, the message reads, “Way to go! You got it this time!” And it will continue to give you that question until you answer correctly a few times. After which, you’ll see, “You’re really getting this!” or “You’ve got this now!”

The messages lift you up and make you want to keep studying, but Quizlet will also tell you to take a break, drink water, and stretch, if you’ve studied too long.

Key Features and Study Modes

Flashcards: Digital, interactive cards that support images and audio.

Learn: Adaptive study plans gauge how much you know about the topic. Check “Yes” you know that already or “No” you don’t. And it will build your study plan and flashcards from there.

Test: Once you feel ready, take a test to gauge how well you’re doing.

Study Games: I haven’t used this feature. Evidently, it’s an engaging, fast-paced game like “Match.”

AI Integration: AI tools generate study guides and explanations from user-uploaded notes. On something I continued to answer incorrectly, I asked for an explanation. Wasn’t impressed with it, so I looked it up myself. Quizlet’s explanation was, in fact, correct. It just didn’t give me enough information to connect the dots in my mind.

Quizlet Live: A collaborative, multiplayer classroom game. I’ve never gotten involved (not my cup of tea), but maybe you’d enjoy it.

All in all, I love Quizlet. It’s a fantastic tool for those of us who love to learn.

Your Antagonist’s Response to Fear

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When we think of fear as a response, we often think of the protagonist. Well-rounded villain’s also feel fear. Rarely discussed but equally important. Please help me welcome back our friend, Becca Puglisi, to discuss just that. And look — a new book in the Emotional Thesaurus series! This series rocks. IMO, it belongs on every writer’s bookshelf. Welcome, Becca!

When we talk about debilitating fears in storytelling, the focus is mostly on how it impacts the protagonist. We build stories around their fear—the way it binds and constricts them, how they gradually become aware of it, and their journey to eventually facing and defeating it. This process is essentially a change arc, and it applies to most protagonists.

But we don’t often talk about fear’s impact on antagonists. And we should, because fear is also limiting, motivating, and transformative for these characters.

What’s interesting, though, is the antagonist’s relationship with and response to fear isn’t like a protagonist’s at all. Villains and other adversaries will claim they’re impervious to fear, but this just isn’t true. Everyone feels fear, and characters who deny it are wearing a mask that shows them as strong, powerful, and in control. It’s often their refusal to remove that mask that ultimately leads to their undoing.

So let’s look at how protagonists and antagonists differ in their treatment of this universal emotion.

The Protagonist’s Fear Arc

These characters are often aware of their greatest fear because it’s kept close via emotional shielding, like a thick cloak they pull around themselves. The material is heavy and restrictive but functions as a constant reminder that threats are always near and something to be wary of.

At some point in the story, though, the protagonist’s shoulders begin to ache. They feel encumbered and overheated. They’re limited by the cloak’s weight, forced to give up opportunities too difficult or risky to tackle in their state.

One day it hits them that they’re unhappy, and if they didn’t have this burden, they might feel lighter and find it easier to get around. It’s not easy, but they make the choice to let the cloak fall, even though it exposes them. They understand that while life contains danger and emotional risk, letting go of fear leads to freedom, self-empowerment, and joy.

The fear pattern for protagonists: Fear starts as protection, but the character soon learns it’s also limiting. Deep unhappiness from unmet needs forces awareness. The character chooses to be vulnerable and cast aside fear so growth can occur.

The Antagonist’s Fear Arc

For antagonists, much is the same. The weight of their fear is just as heavy, and they wear the cloak for the same reason their counterparts do. But when their unhappiness surfaces, they become resentful and angry that what they want is out of reach. Rather than remove their cloak, they cinch it tighter and continue to manipulate situations, control people, and steal power to achieve their goals. Their inability to let go of their fear and accept emotional risk as a part of life ultimately destroys them.

The fear pattern for antagonists: Fear begins as protection, but it also limits. Unhappiness and unmet needs spark resentment. The character clings to fear for a sense of control, but it makes them weaker and imprisons them, resulting in failure.

This is how fear causes an antagonist to perceive events and people differently than a protagonist, leading to vastly disparate actions and choices. We see this at work when we compare the hero and villain from Stephen King’s Rita Hayworth and Shawshank Redemption (spoilers ahead).

In 1947, banker Andy Dufresne is framed for his wife’s murder and lands in Shawshank State Prison. Everyone and everything there is controlled by Samuel Norton, a corrupt religious fanatic who believes harsh discipline is the way to inmate salvation. The irony is that the warden uses his position to commit a host of crimes. He takes a shine to Andy for his banking and accounting knowledge and uses him to embezzle money and commit tax fraud. As warden, he’s the king, and his greatest fear is losing his power and control.

Andy is determined to prove his innocence, but he’s repeatedly victimized in the brutal prison system. He earns protection when the warden realizes what Andy can do for him, but this means trading one form of pain for another, since Andy’s fate now depends on protecting the warden and hiding his criminal activities. Along the way, Andy’s greatest fear develops: becoming institutionalized and losing all sense of himself and the will to fight for his innocence.

Andy and the warden handle their fear in different ways. Andy pushes against fear by holding onto hope that he will eventually be free. He finds small joys to sustain him—reading, carving, building a library for the inmates, encouraging higher education, and planning his escape. The warden feeds his own fear by using intimidation and violence to run the prison and force Andy to help hide his crimes. From his position of authority, he consolidates power and deploys cruelty, even murder, to neutralize threats.

Andy is innocent, and the warden knows it. But once he declares that he’ll never let Andy go, Andy knows it’s time to “get busy living or get busy dying.” If he doesn’t escape, he’ll never leave Shawshank, and his hope will die with him.

Andy uses the tunnel he’s been digging for over a decade to get away, but not before stealing the warden’s ledger. Once free, he sends evidence of the warden’s activities to the authorities, who come for him at Shawshank. Rather than face accountability for his crimes, the warden ends his life.

These two characters are bookends, one using the fear of hopelessness to push him to risk everything and gain freedom, and the other using a fear of exposure to push him to do anything to hoard power and control. Fear impacts both characters the same way, but they respond to it differently.

Common Antagonistic Responses to Fear

Just like every protagonist is unique, the same is true of villains, which means they each will react to fear in their own way. Here are some ways an antagonist driven by a deep fear may respond.

· Never becoming aware of it

· Actively refusing to acknowledge it

· Accepting it as something beneficial that should be nurtured

· Using unacceptable or unethical methods to keep their biggest fear from being realized

· Redefining their moral code as needed to keep their worst fear from happening

· Weaponizing other people’s fears against them

A hero is only as strong as the antagonist standing in their way. To make that adversary truly formidable, ask yourself: What’s motivating them? Why do they do the things they do? How will they respond to fear in general but also when confronted with a deeply personal fear? The answers to questions like these will help you build an antagonist who is powerful and authentic, requiring the hero to be strong enough to face and overcome them.

For more information about the universal nature of fear and its individual impact on characters, check out The Fear Thesaurus: A Writer’s Guide to What Holds Characters Back.

Becca Puglisi is an international speaker, writing coach, and best-selling author of The Emotion Thesaurus and other resources for writers. Her books have sold over 1.4 million copies and are available in multiple languages, are sourced by US universities, and are used by novelists, screenwriters, editors, and psychologists around the world. She is passionate about learning and sharing her knowledge with others through her Writers Helping Writers blog and via One Stop For Writers—a powerhouse online resource for authors that’s home to the Character Builder and Storyteller’s Roadmap tools.