Does Your Story Have a Solid Foundation?

By SUE COLETTA

Most writers know this business can be soul-crushing at times, even if we don’t like to talk about it. As can life. This past week, my husband and I secured a mortgage and were over-the-moon excited to close on Friday. The house we’ve been living in for almost 7 years would finally be ours. On Wednesday, we received a call that told us the house had been deemed unsellable. Briefly, 30 years ago a mobile home stood on the land. Rather than remove the old mobile in its entirety, the then-owner stripped it down to the steel beam and built a beautiful 1 ¾ story country contemporary on top of it, rendering the property unsound. Unpredictable. Unsellable, except to a cash buyer who doesn’t glance at the deed.

Because the previous owner cut corners with the foundation, it throws off the entire house. Same holds true for our stories. Without a solid foundation — key milestones, properly placed — the story won’t work, no matter how well-written. The pacing will drag. The story may sag in the middle. The ending might not even be satisfying. It all comes down to the foundation on which the story stands.

After the mountain of paperwork involved to secure a loan, that day our mortgage disappeared. The closing got cancelled. It felt like someone tossed a Molotov cocktail through our living room window, and the fireball obliterated our hopes and dreams. We’d invested a lot of time, money, and effort into this property. We built a home. To receive a call like that two days before closing likened to a gut-punch.

Once we formed Plan B, a scary but exciting venture, I envisioned a parallel to writing. Specifically, the early days when harsh critiques and rejection letters cut deep. It’s never personal, even though sometimes it may feel like it. Writers, however, need to learn this lesson on their own, in their own time. More experienced writers can try to help those who aren’t as far along in their journey — like we do on the Kill Zone — but it’s all part of the process. Writers’ skin thickens over time. The trick is to allow yourself to fail, allow yourself to feel the pain of a harsh critique, poor review, or rejection letter, and then learn from it and move forward.

There is no rewind button for life, but we can press pause.

I applied this same logic to the house situation. For about 36 hours, we didn’t tell a soul. No one. My husband and I needed time to gather facts, talk through what happened, and then re-evaluate our options. The same holds true for writing. If you receive hard-to-handle news, step away from the keyboard and give yourself permission to absorb the blow. It may take ten minutes; it may take two weeks. We bounce back at different rates. When you’re ready, return to the source and re-evaluate with clear eyes. I guarantee you’ll see things differently.

We can’t change the past, but we can change the future.

After 36 hours, we informed “The Kid” who immediately jumped online to look for properties. Kids don’t like their parents’ lives in disarray, which is why we waited to tell him once we’d processed the initial shock. Then we told our closest friends. They sprinted across the dirt road to offer encouragement. My point is, we surrounded ourselves with positivity.

Positivity begets a renewed outlook on life (and writing). Negativity brings nothing but sorrow and unnecessary turmoil.

Trash-talking about how Agent X has no idea what she’s talking about won’t change the fact that she rejected the manuscript. Nor will lashing out at the writer who critiqued your first page. Instead, find writers who will tell it like it is, writers who’ve stood where you might be standing now, writers who will help you see the forest for the trees. I love that expression. It’s visceral. It’s raw. It’s truth.

In life as well as writing, sometimes the unapologetic truth isn’t an easy thing to hear. Yet it’s exactly what we need to move forward, to grow, to find acceptance in the unacceptable. Even if my husband and I had a spare $150K kickin’ around, buying an unsellable house would be a horrible investment.

When life hands you lemons …

I truly believe we’re meant to walk a certain path. When we misstep, life has a way of nudging us back on course. So, after I came to terms with the fact that moving was inevitable, the question then became: If we weren’t meant to buy this house, then why put us here in the first place? Admittedly, the anger may have lingered a bit longer.

Now I understand why.

A little over a year ago, “The Kid” bought 3.5 acres a few house lots down from us. It’s a gorgeous parcel of land nestled under a canopy of tall pines, maple, birch, and oak trees, with a stunning mountain view and a wildlife trail that runs through the back. My husband logged out truckloads of timber, clearing a secluded but serene house lot. At the same time, “The Kid” installed a driveway and had the land surveyed and perk-tested before he and his wife decided to put the land on the market. With three children under the age of 4, it ended up being a stressor they didn’t need.

The land never sold.

When one door slams shut, open a window.

Had we never moved into this house and stayed as long as we did, we wouldn’t have the opportunity to build our dream home now … a few house lots over on land we already love. We envision relaxing on the back deck, watching black bear, moose, and deer stroll through the yard. That’s the plan, anyway. If for some reason it doesn’t pan out, we’ll readjust again.

Give yourself permission to fail, in your writing as well as IRL. Then get back to the keyboard and move forward. Only you can make your dreams come true.

Ellle James’ new press ensured Fractured Lives released in paperback before she left for vacation, which added some well-needed excitement to the week.

Three couples, the perfect Maine vacation, and a fateful night that blows everyone’s mind.

Also available in ebook.

 

6+

Recognizing Writing Tics – First Page Critique

By Sue Coletta

We have another brave writer who submitted their first page for critique. I took the liberty of breaking up the paragraphs for easier reading. Anon, white space is our friend. My comments will follow. Enjoy!

Untitled

The smell of burning wood and flesh began to be drowned out by the sound of screams…the screams of a woman. Deafening and chilling screams, echoed through the steel door.  Andromeda found herself in a small room, with cold metal walls, a plain steel table, metal bed with a thin mattress and blanket, and an uncomfortable looking metal chair. She was a tall, beautiful young woman, whose long black hair fell down to her shoulders, and slightly covered her almond shaped face.

An eerie chill pierced the air in the room, and Andromeda wasn’t sure if the goosebumps that followed were because of the woman screaming, or the total lack of insulation in the room – likely a combination of both.

Andromeda looked around the room, her heart pounding through her chest. Her attempts to remember how she got here was futile; the only thing she remembered was cleaning up after her best friend and roommate Sofia, who was recuperating from the flu.

After disposing of soiled tissue paper and disinfecting their dorm room, Andromeda turned on some classical music and tucked herself in bed. After that, there was a black spot in her memory. She sat up in the bed that she woke up in, and began to stretch and look around the room.

Dressed in a white t-shirt, gray fleece shorts, and white socks, she began to walk around the stark and unoccupied room, looking for anything that may give her a clue as to where she was. She wrapped her arms around her body, bracing herself for the shudder and chills that followed.

The room had the look and feel of a military interrogation chamber: there were no windows, no traces that anyone even knew she was there. But someone knew she was here, the same someone who put her in this place. Suddenly, Andromeda was reminded of the screams as they began again, growing increasingly louder, followed by a loud “BOOM!” Andromeda ran to the door, preparing her mind to bang on the door with all of her might, to hell with alerting whomever put her in this room; the only thing on her mind was escaping. However, before she could even touch the door, it receded into the floor.  Andromeda fell face first onto the cold, hard, metal floor of the hallway. The palms of her hands were burning, and so were her legs.

***

After reading this piece several times, I still can’t figure out if it’s a dream sequence or if it’s the opener for a fantasy novel. The last line indicates the events happened in the real world—how else would her hands and legs be burning?— so my guess is we’re in a fantasy world. If this is a dream, however, we need to be careful not to trick the reader. Opening with a dream is risky. Does that mean we can never do it? No. But we do need to learn the rules of storytelling before we break them.

Let’s set aside the last two sentences for a moment.

Our hero is actively searching for a means of escape while at the same time, wrestling with how she landed in an unfamiliar room. Anon didn’t give away too much too soon, either. Which is great. An opening page should raise story questions and pique the reader’s interest. Our goal is to make it impossible not to flip the page. Anon, I really hope this isn’t a dream, or it’ll undo all the conflict and tension you’ve worked so hard to create.

Writing Tics

Believe me, we all have our fair share of words we favor, extra words (overwriting), and unnecessary words that get in the way. The trick is learning how our writing tics weaken our writing.

This first page is littered with began. It may seem nitpicky to mention it, but it popped right out at me. Our goal is for individual word choices to deliver the right balance of cadence, emotion, transparency, and rhythm, so the reader enjoys the story with no hiccups. Words like began and started detract from the action.  Allow me to show you what I mean.

First line of the excerpt …

The smell of burning wood and flesh began to be drowned out by the sound of screams…the screams of a woman.

If we only remove “began to be” …

The smell of burning wood and flesh drowned out the sound of screams … the screams of a woman.

See how more immediate that reads? Next, let’s shuffle a few words around so the reader can share in the experience.

Screams drowned out the smell of burning wood and flesh … the screams of a woman. 

Better, but it still needs a few tweaks. By being specific and intentional we paint a more vivid picture …

High-pitched screams collided with the stench of burning flesh … screams of a woman.

Next line: remember to introduce the hero right away so the reader knows who’s telling the story. While we’re at it, let’s deepen the point of view by removing all telling words i.e. smell, sound, remember, knew, thought, felt, etc.

Inside the cramped room with metal-lined walls, Andromeda [last name] jolted upright in an unfamiliar bed, the bare mattress yellowed, torn.

Adding Inner dialogue allows the reader to empathize with our hero. Let’s add that here …

Where was she?

We still need sensory details and conflict …

Rotted meat blended with the warmth of a campfire. Plumes of smoke billowed through the barred-window in the steel door—her only source of air. And light. No windows, no other doors, no means for escape. A steel hydraulic table sat in the corner, a trickle of blood snaked down one leg, the remaining surface polished to a glossy shine.

Hero’s reaction …

Andromeda’s heart thrashed, rattling her ribcage. Was her captor incinerating live victims?

Put it all together …

High-pitched screams collided with the stench of burning flesh … the screams of a woman. Inside the cramped room with metal-lined walls, Andromeda [last name] jolted upright in an unfamiliar bed, the bare mattress yellowed, torn.

Where was she? 

Rotted meat blended with the warmth of a campfire. Smoke billowed through the barred-window in the steel door—her only source of air. And light. No windows, no other doors, no means for escape. A steel hydraulic table sat in the corner, a trickle of blood snaked down one leg, the remaining surface polished to a glossy shine. 

Andromeda’s heart thrashed, rattling her ribcage. Was her captor incinerating live victims?

See how these tweaks pull the reader deeper into the story?

Because it feels like this brave writer is early on in their journey, I added a few quick tips rather than bleed red ink all over the excerpt. I’d hate to be responsible for shattering the magic that keeps us thirsting for knowledge, keeps us creating. The beginning of our journey is an important time in every writer’s career. The muse is running wild and possibilities are endless.

Quick tips

  • Watch your adverbs; words like suddenly don’t add tension;
  • Be specific; rather than “some classical music,” name the composer;
  • All caps are reserved for acronyms, not for words like “Boom”;
  • Use active voice, not passive; this post may help;
  • Followed by, for the most part, is similar to began and started in that we need to reword to make the action more immediate;
  • Anytime you write “herself” you lessen the point of view i.e. tucked herself in bed. Instead, try something like: she slipped under the covers. Or, she swung her legs under the blanket.

I hope these tips help with your next draft, Anon. If this first page isn’t a dream, you have the makings of an intriguing story. Wishing you the best of luck!

Over to you, TKZ family. What tips would you give this brave writer?

 

 

3+

Let Me Tell You a Story [Video]

By Sue Coletta

In the video, I tell you a story. After you watch it, we’ll deconstruct how and why I told the story this way. I’m hoping this will help new writers who submit their first pages for critique. For the seasoned writers, please add tips that I’ve missed.

Pardon my lack of acting skills. LOL Catch ya on the flipside.

Did you notice all the things I didn’t say? Learning what not to write is just as important as learning what to put on the page.

The first line tells the audience “someone I buried thirty years ago visited” but I’m vague. The audience doesn’t need to know more than that yet. Tease the reader into finding out on their own.

Our characters experience a slow build of emotion. In the video, I breeze over sharing my emotions because it’s visual. With the written word, we need to describe what the character is feeling, thinking, internal body cues, what she smells, etc., to paint that same vivid picture in the reader’s mind. Which, in my opinion, is why books are more visceral than movies. The reader experiences the story right along with the characters.

Let’s tear apart the transcript to see the inner workings of the scene. 

Please note: For some reason I told the story in present tense. Let’s blame the humidity.  🙂 In writing, however, we should remain in past tense, with a few exceptions that’ve been discussed on TKZ before. I corrected the tense in the transcript below. 

Blue brackets show the structure, green shows Motivation-Reaction Units (MRUs). Notice the rhythm.

Ready? Here we go …

Someone I’d buried over thirty years ago visited me last night. [HOOK] Hooks the reader right away and plants story questions in their mind. A good opening line forces the reader to continue. It also hints at the story to come and defines the genre.

The next paragraph introduces the main character without bogging down the writing with backstory. At the same time, we’re giving the reader a reason to empathize with, or relate to, our hero.

I was sitting at my desk, reading my manuscript, reading the story through one last time, second-guessing every move I made from the opening scene to the end, when static from the TV drew my attention. <– First hint of trouble. [GOAL] [MOTIVATION IS 2ND PART AND TWO LINES BELOW]

It was off. Yet, it popped, crackled, hummed. <– We’ve begun to build suspense. I should add, in writing it’s best to substitute a generic word like “it” with the item we want the reader to visualize. [CONFLICT]

We’d just bought the television last December. <– One line of backstory to show why this situation is unusual. Don’t tell me it’s goin’ already. <– Inner dialogue helps the reader relate to our hero. [REACTION] 

When silence enveloped the room, I shrugged it off as one of life’s mysteries and got back to work. <– Adds to characterization and sets up the following inner dialogue, so the reader doesn’t get confused. [1ST HALF IS MOTIVATION, 2ND IS REACTION]

Gee, I really love the storyline, the way it ebbs and flows. But is that the right word? Is this the right reaction for the scene? I don’t know …

Pop. Crackle. Hum. <– There’s the conflict again — the antagonist force isn’t going away. [DISASTER] [MOTIVATION]

My gaze shot to the flat-screen. That’s weird. It’s almost like it’s trying to turn itself on. That can’t be right … can it? <– Reaction, emotions building. If written, I’d trigger the senses here. [REACTION]

As my jaw slacked, voices in the other room whirled me around. I was alone in the house. <– Stakes. [MOTIVATION]

Maybe the breeze carried my neighbor’s conversation through the screens. Wouldn’t be the first time. <– Reaction. Even though emotions are on the rise, our hero still tries to reason the strange happening away. [ABOVE IS ALL REACTION] [REACTION FOR MRU, TOO]

Once again, I focused on my manuscript. <– Hero tries (and fails) to ignore the conflict. I guess that word works. Yeah, it’s pretty good. Plus, I’m running out of time. <– Inner dialogue allows the reader inside the hero’s head.

I glimpsed the clock. One hour left to turn it in. <– Micro-conflict.

I read on.

The voices from the sunroom grew louder and more intense. <– Antagonist force grows stronger and more visible. Stakes rise. Suspense increases. [DILEMMA] [MOTIVATION]

What the heck’s goin’ on? <– Reaction. If this was a written scene rather than a visual one, I’d add more emotion and inner turmoil here. [REACTION]

Unable to concentrate, I swiveled out of my desk chair. <– Our hero is forced to act. 

Slow. Cautious. I snuck through the kitchen to the French doors. <–Action, punctuated with sentence fragments to help build suspense. Crackling blurs the voices of talk radio. <– The hero realizes what’s happening. This also sets up the reveal at the end of this scene. [LAST SENTENCE IS MOTIVATION]

My eyes widen in disbelief. With my head swiveling like a pinwheel on a stick, scoping out the room in all directions, I tiptoed toward the stereo. <– The hero’s emotions have reached a crescendo. If written, add more visceral details[DECISION] [REACTION] Sure enough, the switch clicked up one notch to AM. <– The antagonist force is revealed, but we still don’t know why or what it wants. When we raise more story questions we force the reader to flip the page. [MOTIVATION]

Oh. My. God. She’s come back. <– Sets up future scenes and, hopefully, makes the reader fear for our hero. [REACTION]

Now, could I have shared a better story? Absolutely. But the reason I chose to use this particular story is because everything I told you in the video is true. This happened to me last week.

Quick SEO tip: When including video in your post add [Video] to your title. The bracketed word tells bots to crawl the post. Google, Bing, Yahoo, etc. give video the highest priority. I’ll share more SEO tips with you soon.

TKZ family, please share your favorite writing advice, writing quote, or something that resonated with you that will help new writers on their journey.

 

 

Read the opening scene of CLEAVED, and you’ll see the same storytelling structure in action.

 

 

 

 

 

3+

The Wagon Wheel of Suspense

By Sue Coletta

We have another gutsy writer who submitted their first page. Please pay special attention to the notes at the end of this post, and you’ll understand my title (I hope).

Gym Body

With my hand on the gym door handle, I could feel the thud of the bass beat in the upstairs studio. I stopped, the pulse of the gym in my hand, or perhaps, it occurred to me, it was my own heartbeat in my palm. Deep breath. Step in. The cop cars outside reminded me of something that had happened long ago.

Another instructor pounded down the stairs and brushed by me, wiping tears from her eyes.

The background sound was now a disordered group clap in time to the Zumba cool down.

Breathing in the whirlpool chlorine, the familiar clink of weights being set in place at the top of the stairs, I fished through my wallet for my membership card.

“Suzi – don’t worry about it,” said Trixie, the front desk attendant, waving her hand in the air and making her eyes look even more bored than usual. “You teach here. I have no idea why you’re supposed to show your card.”

I raised my voice over the soothing buzz of the smoothie bar blender to thank her.

Trixie’s dirty blond hair fell to her waist, and her eyes, smudged with thick gray eyeliner, held a bored expression that she could deepen into greater and more cynical levels of boredom depending on how cool she thought you were. Right now she was pushing 11 on a bored-look scale of 10. I must be pretty cool. “Just go on in.”

“Excuse me!” said a gravelly voice to my left. “I need a ticket for the 9am Push class!”

Trixie lightened her bored look to appear almost polite – not welcoming, but at least not as bored. It was amazing how fast she could wind down to a 6. “I’m so sorry, but Suzi’s class is full this morning.”

I turned to see who was getting the bad news. It was Georgia, one of my regulars. She had the pale papery skin and short gray hair of a woman in her golden years, but emerging under her Lululemon spandex tank top were the bicep and deltoid muscles of a woman who pumped iron like a 20-year-old in a bikini contest.

* * *

NITTY-GRITTY

With my hand on the gym door handle, I could feel the thud of the bass beat in the upstairs studio. I stopped, the pulse of the gym in my hand, or perhaps, it occurred to me, it was my own heartbeat in my palm. If her hand is on the door handle, how could she feel her heartbeat in her palm? If you’d like to deepen the POV, reword like this: With my hand on the gym door handle, the thud of the bass beat in the upstairs studio pulsed through my hand.  Deep breath. Staccato sentence, which varies sentence structure and adds rhythm. Good job! Step in. This one may be overdoing it, but it’s a stylistic choice. The cop cars outside [the building] reminded me of something that had happened long ago. I’d love a hint to what happened. Don’t explain in detail, though. Rather, hint at it, teasing us to keep us interested. As written, it’s not enough.

Another instructor pounded down the stairs and brushed by me, wiping tears from her eyes. Good. It makes me wonder why she’s so upset. I hope it’s because someone got their head bashed in with a weight and not due to a minor disagreement. Meaning, if you’re going to show us a woman racing down the stairs in tears in the opening paragraph, you ought to have a compelling reason why, a reason the reader will soon discover. This is precious real estate. Don’t waste it on meaningless conflict that has no bearing on the forthcoming quest. 

The background sound was now a disordered group clap in time to the Zumba cool down. Meh. I’d delete this sentence. It detracts from the next sentence, which I like. Breathing in Inhaling the whirlpool chlorine, the familiar clink of weights being set in place at the top of the stairs, I fished through my wallet for my membership card. Bravo on using sound and smell to enhance the mental image. Too often writers forget to use these senses, and often they’re the most powerful.

“Suzi – don’t worry about it,” said Trixie, the front desk attendant, waving her hand in the air and making her eyes look even more bored than usual. “You teach here. I have no idea why you’re supposed to show your card.” You managed to sneak in the main character’s name, which is great. However, this dialogue is too on-the-nose. What if Trixie gossiped about why the woman ran out in tears? Again, give us a compelling reason. 

I raised my voice over the soothing buzz of the smoothie bar blender to thank her.

Trixie’s dirty blond hair fell to her waist “Fell” indicates she had her hair up prior to this., and her eyes, smudged with thick gray eyeliner, held a bored expression that she could deepened into greater and more cynical levels of boredom, depending on how cool she thought you were. Right now, she was pushing 11 eleven on a bored-look scale of 10 ten. I must be pretty cool. “Just go on in.” Love the snark. This paragraph shows us Suzi’s fun personality. Very good.

“Excuse me!” said a gravelly voice to my left. Unless the character is shouting, lose the exclamation point. “I need a ticket for the 9am Push class!” <– Here too. Rather than pick away at this, I’m stopping here. Please jump to the notes below. Trixie lightened her bored look to appear almost polite – not welcoming, but at least not as bored. It was amazing how fast she could wind down to a 6. “I’m so sorry, but Suzi’s class is full this morning.”

I turned to see who was getting the bad news. It was Georgia, one of my regulars.  She had the pale papery skin and short gray hair of a woman in her golden years, but emerging under her Lululemon spandex tank top were the bicep and deltoid muscles of a woman who pumped iron like a 20-year-old in a bikini contest.

Old Fashioned Wagon Wheel Garden Fountain

NOTES

Even if we tightened the writing, these last two paragraphs still aren’t interesting enough for the opening page. I’d rather see you use this space to hint at what Suzi will find inside her classroom. Dead body? Blood? An escaped zoo gorilla? Hordes of tarantulas from the exotic pet store next door? Prison escapee? Suzi’s ex-husband who just dumped the crying woman? My point is, the details must connect. Or show us why she fears the past might be repeating itself. Hint at the disturbance you mentioned in the first paragraph. As it stands now, the cop cars disappeared from Suzi’s mind. By including too many details about the surroundings you’ve undone the tension you started to build in the opening paragraph.

The title, I assume, is a play on words. Gym body = dead body in the gym? As a crime writer, my mind jumps to a scenario that involves murder. If this isn’t the case, then you need a new title. Preferably one that hints at the genre.

THE WAGON WHEEL OF SUSPENSE

Envision an old fashioned wagon wheel fountain (pictured above). The water rides up in the buckets, over the top of the wheel, and spills down into the same basin. The water itself never changes, even though it cycles through several buckets. In writing, especially in our opening chapter, we need to narrow our focus to one main conflict (i.e. a killer on the loose), one compelling question that the reader needs to answer (why do folks die at this specific gym?). This is how we force them to turn the page. We can and should include several disturbances along the way (in this analogy, I’m referring to the buckets), but they all should relate to that main conflict (the water) in some way.

In the opening chapter it’s crucial to stop the wheel partway. Don’t let that water escape till later, thereby raising the main dramatic story question. We still need to transfer the water from bucket to bucket on the way up the wheel (remember, conflict drives story). That’s how we build suspense, little by little, almost painfully teasing the reader till we’re ready to let the water flow.

In this opening chapter, the main conflict could be what’s inside Suzi’s classroom that’s so horrible a woman pounded down the stairs in tears after witnessing it, but you’d need to drop more clues to make us want to find out. Use the patrol cars outside the building as one disturbance. How does the past relate to present day? What sort of reaction do the lights and sirens have on Suzi? Has this gym been the scene of other murders? Hint at how these things connect to pique the reader’s interest.

Anon, please remember, if I thought you were just beginning your writing journey, you wouldn’t see this much red ink. Your grasp of POV tells me you’ve got the skills to do better. I already like Suzi enough to go for the ride. That’s a huge plus. All you need to do is give us a compelling reason to turn the page. With some tweaking, I know you can do it.

Over to you, TKZers! What advice would you give to improve this first page?

8+

Better Book Descriptions in 3 Easy Steps

By SUE COLETTA

Let’s be honest. Writing a book description isn’t fun. It’s grueling, mind-numbing work that I detest with every inch of my being. Mastering the art of back cover copy-writing is an important skill. Therefore, I’m always on the lookout for tips.

Saturday, I sat through yet another webinar on the topic, and a formula emerged, a formula that finally resonated with me (after 11 books, it’s about time). So, I figured I’d share my discovery with you, my beloved TKZers, in the hopes that it’ll work for you, as well.

I should preface this post with, do as I say, not as I do. After my Ah-ha! Moment, I now need to rewrite all my descriptions. Oy. I’d prefer a bullet to the brain.

A 3-Step Formula

Back cover copy follows a simple three-step formula, but we do have wiggle room to experiment. With readers’ short attention spans these days, the advice is to keep the entire description to roughly 150-200 words. If your description runs 25 words longer than the desired range, I wouldn’t sweat it too much.

Step 1: Headline/Hook

To find our hook we need to look at the main conflict of our story. We want readers to identify with said conflict, so don’t shy away from the emotional impact it causes the hero. Don’t dwell on it, either. Every word counts.

The following books sit on Amazon’s Top 10 Bestsellers List in Psychological Thrillers, and each description employs this exact formula. These authors worked hard on their hooks, and it shows.

What would it take to make you intervene? I Am Watching You by Teresa Driscoll 

It begins with a phone call. It ends with a missing child. Guilty by Laura Elliot

When family secrets are unearthed, a woman’s past can become a dangerous place to hide… Twist of Faith by Ellen J. Green

Every time Gwen closed her eyes, she saw him in her nightmares. Now her eyes are open, and he’s not going away. Killman Creek by Rachel Caine

They were all there the day your sister went missing. Who is lying? Who is next? The Reunion by Samantha Hayes

She’s a daughter he didn’t know he had. Until she calls him… from death row. 30 Days of Justis by John Ellsworth

What if you discovered your husband was a serial killer? Tell Me I’m Wrong by Adam Croft

Side note: Adam Croft is a master at hooking readers. This next book he wrote after he created the hook. What a doozy, too!

Could you murder your wife to save your daughter? Her Last Tomorrow by Adam Croft

Wow. Right? If that hook doesn’t grab fans of the genre, nothing will.

Step 2: Short Synopsis

The synopsis also follows a micro-formula…

  1. Introduce the protagonist by showing what defines their role in the story.
  2. What is that character up against?
  3. What’s standing in their way?
  4. Transition paragraph or as Kris called it in a 2014 post, “The Big But.”
  5. End with a cliffhanger.

Let’s go back to our examples to see if this micro-formula has merit. The red-bracketed numbers correspond to steps 1-5.

Synopsis of Her Last Tomorrow by Adam Croft

Nick and Tasha are a couple held together by their five-year-old daughter [1]. Until one ordinary morning, when Ellie vanishes amid the chaos of the school run [2].

Nick knows she can’t have gone far on her own, which can mean only one thing: she’s not on her own. Who would take his daughter, and why? With no motive and no leads, Nick is thrown into a tailspin of suspicion and guilt. Like Tasha, he doesn’t know what to think, or whom to trust… [3]

But then someone starts doing the thinking for him. Confronted with an impossible choice, Nick will have to make a decision, and both options will leave him with blood on his hands. But perhaps that’s to be expected. [4]

After all, Nick’s not quite as blameless as he seems. [5]

I Am Watching You by Teresa Driscoll

When Ella Longfield overhears two attractive young men flirting with teenage girls on a train, she thinks nothing of it—until she realises they are fresh out of prison and her maternal instinct is put on high alert.[1] But just as she’s decided to call for help, something stops her. The next day, she wakes up to the news that one of the girls—beautiful, green-eyed Anna Ballard—has disappeared. [2]

A year later, Anna is still missing. Ella is wracked with guilt over what she failed to do, and she’s not the only one who can’t forget. Someone is sending her threatening letters—letters that make her fear for her life. [3]

Then an anniversary appeal reveals that Anna’s friends and family might have something to hide. Anna’s best friend, Sarah, hasn’t been telling the whole truth about what really happened that night—and her parents have been keeping secrets of their own. [4]

Someone knows where Anna is—and they’re not telling. But they are watching Ella. [5]

Synopsis of Guilty by Laura Elliot

On a warm summer’s morning, thirteen-year-old school girl Constance Lawson is reported missing. [2]

A few days later, Constance’s uncle, Karl Lawson, suddenly finds himself swept up in a media frenzy created by journalist Amanda Bowe implying that he is the prime suspect. [1]

Six years later … [4]

Karl’s life is in ruins. His marriage is over, his family destroyed. But the woman who took everything away from him is thriving. With a successful career, husband and a gorgeous baby boy, Amanda’s world is complete. Until the day she receives a phone call and in a heartbeat, she is plunged into every mother’s worst nightmare. [3]

* * *

Even though Guilty played with the order, the description works. The formula still holds. Hence why I mentioned the wiggle room at the beginning of this post. *grin* Also note: some authors put their characters’ names and/or important details in bold, and the words catch the reader’s eye.

Step 3: Selling Paragraph

The selling paragraph answers two variations of the same question that readers ask themselves:

It sounds good, but how do I know it’s for me?

Sounds good, but will I like it?

There’s two ways we can go here, by showing similar books — if you enjoyed X, you will love Y — or by simply mentioning the genre.

A psychological thriller that keeps you guessing till the last chilling page.

If you like heart-hammering suspense, this book is for you!

A third option is to use clips of reader reviews or blurbs from authors in your genre.

CLEAVED by Sue Coletta

 

 

How far would you go to save your child?

CLICK HERE to look inside CLEAVED.

 

 

 

 

Over to you, TKZers. Do you use this formula for your book descriptions? If not, are you tempted to try it? Any tips of your own to share?

19+

1st Page Critique: Across the Road

By SUE COLETTA

We have another brave writer who submitted a First Page for critique. My comments will follow.

ACROSS THE ROAD

Edward stepped on the brakes and brought the car to a halt on the edge of the road. Adjusting his rearview mirror, he again looked to make certain his intervention was indeed required. On the streets of Accra two people fighting was hardly a novel sight, and third party intervention was not always welcome. But the man still held the young woman by her throat, and she squirmed in vain to break free.

Edward turned off the engine, took out the keys, and stepped out of the car.

It hit him like a falling object. “What the…?” he muttered. Cupping his hand over his eyes, he looked up.

It was a stupid thing to do. The pain in his head only worsened. He looked at his watch to ensure it wasn’t already mid-day. Even at 7:45 in the morning, the sun churned an unbearable amount of heat. If he kept driving, he’d be in his office in fifteen minutes waiting on an aspirin from his secretary. He squinted in the direction of the helpless young woman, and marched towards her.

Every step he took increased the throbbing in his head. He’d stopped his car only a couple of metres away. Amidst her gasping and choking, Edward heard the woman say, “Let…go of me.” Her small hands slipped and slapped against the man’s vice-like grip.

“Give me my money or else…” The man, who couldn’t have been shorter than six-foot-four, threw up a big, veiny left hand, palm wide open, and began to drop it at a target on the side of her face.

Edward reached it in time. He caught the weapon in his left hand before it reached its target. His fingers barely closed around the thick wrist. “Easy, my friend,” he said.

The man staggered, and Edward’s head exploded. Still holding on to the woman, the man turned his eyes from her to Edward. Deep furrows in his forehead marked his confusion. In a quick movement Edward transferred the seized hand from his left hand to his right. With his left hand he grabbed the choking hazard and calmly said to the brute, “Let her go.”

For a brief moment the two men glared at each other in a not-so-epic Mexican stand-off. Edward fixed his gaze. Too many times he’d been told he had kind eyes.

* * *

The writer has given us a peek into Edward’s character and we’re thrown into an action scene. Yet the writer didn’t hook me enough to turn the page. Why? Because when we don’t resist the urge to explain every movement in detail, it ruins the suspense. Readers are smart. Trust us to fill in the blanks. I’ll give you a quick example.

He reached for the bloody rag. By two fingers he pulled it from the stranger’s grasp, then retracted his arm.

See how overly descriptive that is? Remember, every word counts.

He snatched the bloody rag.

Same action. Same visualization. Four words instead of 19. We know what it looks like to snatch a rag from someone’s hand. Too many body movements slow (or stop) the suspense rather than enhance it.

The Headache

Throughout the first page we learn about Edward’s headache. I’m guessing these episodes play a key role in the story. In which case, the writer has done a good job of showing us how migraines start as a dull ache and little by little build into mind-numbing pain.

A word of caution here. Headaches aren’t all that interesting, nor are migraines. They help gain empathy for the MC, but they’re not enough to carry an entire story. Unless— and this is key—these migraines are a symptom of something larger. Jason Borne had migraines after the CIA erased his identity. If Edward went through a similar procedure, then you need to drop a few clues. As it stands now, Edward’s an average Joe who makes his secretary bring him aspirin. Speaking of, unless the story takes place before the 1970’s, this tidbit makes Edward look like a male chauvinist pig. Do you want to turn your female readers against Edward?

Word Choices

Throughout the first page the writer chose odd wording. For clarity, the brave writer’s questionable word choices are in red, my remarks in blue. Please add your own helpful suggestions in the comments.

Edward stepped on the brakes and brought the car to a halt on the edge of the road. “Brought” is generic. The edge of the road makes me think Edward stopped at the edge of a steep cliff. Breakdown lane or dirt shoulder may work better. 

It hit him like a falling object. What hit him? “It” tells us nothing.

The man, who couldn’t have been shorter than six-foot-four (don’t confuse the reader with odd wording. If he’s the size of a Patriot’s linebacker, say so), threw up a big, veiny left hand (first, gross; second, unless Edward is inches away he wouldn’t be able to see the dude’s veins), palm wide open, and began to drop it at a target (what target? Did a bullseye suddenly appear on her cheek?) on the side of her face.

Edward reached it (reached what?) in time. He caught the weapon (there’s a weapon now?) in his left hand before it reached its target (I still don’t see a target).

Adjusting his rearview mirror, he again looked (did he look a first time?) to make certain his intervention (intervention reminds me of an alcoholic who needs to get sober) was indeed required.

Also, the first line is nowhere near strong enough for an opener. Rather than rehash TKZ’s sound advice on first lines, I’ve linked a few posts that may help HERE, HERE, and HERE.

Always try to use strong action verbs. You can find an active verb pdf HERE.

On the streets of Accra two people fighting was hardly a novel sight, and third party intervention was not always welcome. The first half of the sentence shows us that Accra isn’t a safe place. Bravo! After the comma, however, is called over-writing. Most people don’t like others prying into their business. Because it’s common sense and it doesn’t help to clarify, well, anything, we can (and should) delete.  

But the man still held the young woman by her throat (still? This is the 1st time you’ve shown us), and she squirmed in vain (meh. You can do better) to break free. 

Edward turned off the engine, took out the keys, and stepped out of the car. 

Unless men have a habit of strangling women on the side of the roads in Accra, the terror should be palpable. He’s killing her! Yet Edward turned off the engine, took out the keys, and stepped out of the car? No, no, no.

Edward slammed the shifter into park and leaped out the driver’s door. “Let go of her, you bastard!”

Force us into that fight! Let us feel Edward’s face flush with rage as he witnesses a man beat on a woman half his size.

Let’s jump ahead.

The man staggered, and Edward’s head exploded. His head exploded? What a mess! I understand what the writer is trying to convey here, but I can’t help but giggle every time I read that line. Migraines are no joke, though. Please choose words that best describe how painful they are.

Example:

A volcanic blast exploded within Edward’s head. Vision blurred. Words jumbled. With a flat hand, he latched on to the hood to steady his gait. The goon dragged the woman by the hair, but Edward couldn’t react. The migraine held him hostage.

Still holding on to the woman, the man turned his eyes from her to Edward. How does one turn their eyes? I’m able to “shift” my eyes, but alas, I cannot turn them. I’m also a stickler for “eyes” that shoot across a room. “Gazes” can shoot to and fro. They can also roam, wander, and dance.  Eyeballs, to my knowledge, remain in their sockets at all times. Unless, or until, someone pries them out.

Deep furrows in his forehead marked his confusion. Simple, clear, paints an image in the reader’s mind. Well done!

 In a quick movement Edward transferred the seized hand (Seized? Money and property can be seized, hands cannot) from his left hand to his right. With his left hand (avoid repetition. In less than two sentences the word “hand” is used three times. Too many details confuse the reader. Which hand did what now?) he grabbed the choking hazard (I must admit, I’ve reread this first page umpteenth times and am still unsuccessful in finding “the choking hazard.” To me, a choking hazard is a small toy or toy part that we keep away from babies and toddlers) and calmly said to the brute, “Let her go.”

For a brief moment the two men (we’re not in Edward’s head anymore) glared at each other in a not-so-epic Mexican stand-off (cliché). Edward fixed his gaze (this works better than the preceding sentence; good job here!). Too many times he’d been told he had kind eyes (delete this line. Not only is it irrelevant, but it makes no sense in this context).

To review

  • Resist the urge to explain every single body movement.
  • Choose words carefully.
  • Avoid repetition.
  • Trust the reader to fill in the blanks, but give us enough information to do so.
  • Know your audience.

Over to you, TKZers. What tips would you give this brave writer?

8+

What Do Tom Turkey and Writing Have in Common?

by Sue Coletta

Photo by Andrea Reiman on Unsplash

Clare’s recent post got me thinking about craft and how, as we write, the story inflates like a Tom turkey. If you think about it long enough and throw in a looming deadline, Tom Turkey and story structure have a lot in common.

Stay with me. I promise it’ll make sense, but I will ask you to take one small leap of faith — I need you to picture Tom Turkey as the sum of his parts, constructed by craft. And yes, this particular light bulb blazed on over the Thanksgiving holiday. We are now having spiral ham for Christmas dinner. 🙂

But I digress.

Story beats build Tom’s spine (hook, inciting incident, first plot point, first pinch point, midpoint, second pinch point, all is lost, second plot point, climax). The ribs that extend from Tom’s spine liken to the equal parts that expand our beats and tell us how our characters should react before, during, and after the quest.

Broken into four equal parts, 25% percent each, we call this the dramatic arc and it defines the pace of our story.

  •             Setup: Introduce protagonist, hook the reader, and setup First Plot Point (foreshadowing, establishing stakes); establish empathy (not necessarily likability) for the MC.
  •             Response: The MC’s reaction to the new goal/stakes/obstacles revealed by the First Plot Point; the MC doesn’t need to be heroic yet (retreats/regroups/doomed attempts/reminders of antagonistic forces at work).
  •             Attack: Midpoint information/awareness causes the MC to change course in how to approach the obstacles; the hero is now empowered with information on how to proceed, not merely reacting anymore.
  •             Resolution: MC summons the courage and growth to come up with solution, overcome inner obstacles, and conquer the antagonistic force; all new information must have been referenced, foreshadowed, or already in play by 2nd plot point or we’re guilty of deus ex machina.

Tom Turkey is beginning to take shape.

Characterization adds meat to his bones and interesting, conflict-driven sub-plots supply tendons and ligaments. When we layer in dramatic tension in the form of a need, goal, quest, or challenge, Tom grows skin. Obstacle after obstacle, conflict after conflict, he sprouts feathers. Utilizing MRUs — Motivation-Reaction-Units; for every action there’s a reaction — sets our story rhythm. They also aid us in heightening and maintaining suspense.

When we use MRUs, Tom Turkey fluffs those feathers. Look what happened. He grew a beak.

Providing a vicarious experience, our emotions splashed across the page, makes Tom fan his tail-feathers. The stakes add to Tom’s glee, and he prances for a potential mate. He thinks he’s got the goods to score with the ladies. He may actually get lucky this year.

Then again, we know better. Poor Tom, he’s still missing a few crucial elements in order to close the deal.

By structuring our scenes, Tom grew an impressive snood. See it dangling from his beak? The wattle under his chin needs help though. Hens are shallow. Quick, we need to imbue the story with voice.

Ah, now Tom looks sharp. What an impressive bird. Watch him prance, all full and fluffy, head held high, tail feathers fanned in perfect formation. Stud muffin.

Uh-oh. Joe Hunter leveled his shotgun at Tom. We can’t let him die before he finds a mate. We need to ensure he stays alive. But how? We’ve given him all the tools he needs, right?

Well, not quite.

Did we choose the right point of view to tell our story? If we didn’t, Tom could end up on a holiday table surrounded by drooling humans in bibs. In other words, we’ll lose our reader before we even get a chance to dazzle them with Tom’s perfect structure.

We also need narrative structure. Without it, Joe Hunter will murder poor Tom. We can’t let that happen!

Narrative structure, by the way, is almost impossible for me to define (maybe one of our craft teachers will weigh in here). I call it the “oomph” and I know it when I write it. I also know when it’s missing. Have you ever started writing a story but it didn’t have that certain something? The story was just … meh. There’s nothing inherently wrong with it, but it didn’t sizzle like it should for some reason.

Yeah, so have I. Those novels are now trunked. Without the oomph, the story doesn’t work. We need the oomph — aka narrative structure.

Tom needs narrative structure, too, if he hopes to escape Joe Hunter’s bullet. He also requires wings, in the form of context. Did we veer too far outside of our readers’ expectations for the genre we’re writing in? Did we give Tom a heart and soul by subtly infusing our theme? Can we boil down the plot to its core story, Tom’s innards? What about dialogue? Does Tom gobble or quack?

Have we shown the three dimensions of character in order to add oxygen to Tom’s lungs? You wouldn’t want to be responsible for suffocating Tom to death, would you?

  •             1st Dimension of Character: The best version of who they are; the face the character shows to the world;
  •             2nd Dimension of Character:  The person our character shows to friends and family;
  •             3rd Dimension of Character:  Our character’s true character. If a fire broke out in a crowded theater, would she help others or elbow her way to the door to save herself?

Lastly, Tom needs a way to wow the ladies. We better make sure our prose sings. If we don’t, Tom could die of loneliness. Do we really want that on our conscience? No! To be safe, let’s review our word choices, sentence variations, paragraphing, grammar, and the way we string words together to ensure Tom lives a full and fruitful life. Don’t forget to rewrite and edit. If readers love Tom, he and his new bride could bring chicks (sequels or prequels) into the world, and we, as Tom’s creator, have the honor of helping them flourish into full-fledged turkeys.

Aww … it looks like Tom’s story will have a happy ending after all.

Over to you, TKZers. Is Tom Turkey missing anything? What would you name his mate?Can anyone define narrative structure in a more craft-appropriate way?

Want to meet more feathered friends? The antagonist in BLESSED MAYHEM has three pet crows, Poe, Allan, and Edgar. The Kindle version is on sale for a limited time.

Blessed Mayhem by Sue Coletta

 

 

4+

With Help from Jeffery Deaver, Let’s Rock This First Page Critique!

Posted by Sue Coletta

Greetings, TKZers! Another brave writer has submitted a first page for critique. Rather than nitpick, I’ve approached this one a little differently. My comments are below. Hope you’ll weigh in too.

1st Page Critique

 

“Coming Home”

“Did I tell you I knew your father?”

John put on his best fake smile and nodded. “Yeah, you mentioned it when I first came in. You played football together?”

Ralph continued, “Yeah. Hank was one hell of a lineman. In our senior year against Haynesworth, he knocked their quarterback six feet into the air and…”

John couldn’t help but tune out. He’d heard the stories of his dad’s glory days retold hundreds of times with varying degrees of exaggeration. It happens when you live in a small town where everyone knows everyone else. It’s even more common when your father died becoming a local hero. It was bad enough when he was a kid, but ever since John returned home after flunking out of college last month he ran into people every day who felt the need to explain their connection to his father. He knew the story of every guy his dad had ever met or arrested and every woman he dated in high school. He just didn’t expect it during a job interview.

“…the refs decided we would get the point, the crowd went crazy. That victory carried us through the rest of the school year, but I don’t think that quarterback ever walked right again.”

John struggled to picture the large man sitting across the desk playing football. He couldn’t imagine this guy lifting anything heavier than a bowl of gravy since his beet-red face was sweating from the exertion required just to have this conversation. The man had to have had help squeezing his butt between the arms of that old wooden office chair which creaked horribly every time he moved.

John pushed to get the conversation back on track. “Pops, ur…sorry, Poplawski said you were looking for someone to start immediately.”

“The sooner, the better. Jim just walked out on us. No notice or nothin’. He came back from his shift one day last week and took his uniform off right here in this office. Said ‘this job doesn’t pay enough for this kind of shit,’ threw his clothes on the floor and drove home in his skivvies. Can you believe that? Left me in a pinch. I had to go out on his calls for the rest of the week.”

* * *

Overall, I liked this piece. Loved the voice too. With a few tweaks, I think this could be a strong first page. Brave Writer has given us a peek into the main character’s background without resorting to a huge info. dump. Paragraph four dances on the edge, but not so much that it pulled me out of the story. We have a sense of who John is and some of the difficulties he’s had growing up in his deceased father’s shadow. Life in a small town isn’t easy, and that’s clear.

I’m a sucker for snarky characters, so I loved this line:

He couldn’t imagine this guy lifting anything heavier than a bowl of gravy since his beet-red face was sweating from the exertion required just to have this conversation. 

It may read better if you broke it into two sentences, but I’d rather concentrate on the bigger picture.

What this first page is missing is a solid goal, something the MC needs to achieve more than anything. Sure, he’s applying for a job, but it doesn’t seem like he cares if he gets it. Why, then, should the reader care? Our main character must be in a motivated situation with an intriguing goal or problem to overcome.

The writer may want to save this piece for later in the story, even if it’s used on page two or three, and instead draw us in with a more compelling goal. Or, show us why this job interview is so important to John. Without the job, will he lose his house? Not have food? Is he trying to escape this small town for some reason?

Also, I’m not a fan of opening with dialogue unless it’s used for a purpose. For example, to raise a story question or to intrigue the reader. Dialogue, especially when used as an opening line, needs to sparkle (I’ll show you what I mean in a second). Without context and grounding, we risk disorienting the reader.

Let’s look at an example of dialogue that works as a first line and adds conflict to the entire first page. Maybe it’ll help spark some ideas for you.

The following is from The Burial Hour by Jeffery Deaver. For clarity, my comments are in bold, the excerpt italicized.

“Mommy.”

“In a minute.” 

Bam! Right off, we feel the tension mounting. 

They trooped doggedly along the quiet street on the Upper East Side, the sun low this cool autumn morning. Red leaves, yellow leaves spiraled from sparse branches.

Mother and daughter, burdened with the baggage that children now carted to school.

In five sentences the author has grounded us in the scene. We’re right there with the characters, envisioning the scene in our mind’s eye. Without even reading the next line we can sense the urgency of the situation. Plus, we can already empathize with the characters.

Let’s read on …

Clare was texting furiously. Her housekeeper had—wouldn’t you know it?—gotten sick, no, possibly gotten sick, on the day of the dinner party! The party. And Alan had to work late. Possibly had to work late.

As if I could ever count on him anyway.

Ding.

The response from her friend:

Sorry, Carmellas busy tnight.

Jesus. A tearful emoji accompanied the missive. Why not type the god-damn “o” in tonight? Did it save you a precious millisecond? And remember apostrophes?

“But, Mommy.” A nine-year-old’s singsongy tone.

“A minute, Morgan. You heard me.” Clare’s voice was a benign monotone. Not the least angry, not the least peeved or piqued.

first page critique

Can you see why this 1st page works? The goal is clearly defined and the main character needs to achieve it. The snappy dialogue between mother and daughter creates conflict. The voice rocks, and the scene hooks the reader. We need to read on in order to find out what happens next. More importantly, we’re compelled to turn the page. Questions are raised, questions that need answers. And that’s exactly what a first page should do. Don’t let us decide whether or not we want to turn the page. Grab us in a stranglehold and force us.

Over to you, TKZers. What advice would you give to improve this brave writer’s first page?

8+

Social Media, Blogging, and SEO Tips

Posted by Sue Coletta

Social Media, Blogging, and SEO tipsTo prepare for my first post as a TKZ member (yay!), I read all the social media posts on the Kill Zone (my little research addiction rearing its head :-)). Back as far as 2009, Joe Moore wrote Social Networking Showdown, which explored MySpace vs. Facebook, Shelfari vs. Goodreads, Crimespace, Gather, Bebo, LinkedIn, and the all-important email list. Even though some of these sites are nonexistent today, Joe’s advice still applies. And in 2011, he shared his perspective on using manners online. Which is critical these days.

The way we conduct ourselves on social media matters. Hence, why Jim made social media easy and why, I presume, Jodie Renner invited Anne Allen to give us 15 Do’s and Don’ts of social media as only Anne could, with her fantastic wit.

One year later, in 2016, Clare shared what’s acceptable for authors on social media and what isn’t. Jim showed us the dangers of social media, and how it can consume us if we’re not careful.

Through the years the Kill Zone authors have tried to keep us from falling into the honey trap of social media. Which brings me to the burning question Kathryn posed this past June: Writers on Social Media: Does it Even Make a Difference?

In my opinion, the correct answer is yes.

Working writers in the digital age need to have a social media presence. Fans expect to find a way to connect with their favorite author. How many of you have finished reading a thriller that blew you away, and immediately went online to find out more about the author? I know I have. It’s only natural to become curious about the authors whose books we love. Give your fans a way to find you — the first step in building an audience.

I’ve seen authors who don’t even have a website, never mind an updated blog. This is a huge mistake, IMO. It’s imperative to have a home base. Without one, we’re limiting our ability to grow.

BLOGGING

There are two types of blogging: those who blog about their daily routine and those who offer valuable content. Although both ways technically “engage” our audience, the latter is a more effective way to build and nurture a fan base.

When I first started blogging I had no idea what to do. I got in contact with a web design company (just like web design company Nashville) to help me get set up, and away I went! I’ve always loved to research, so I used my blog as a way to share the interesting tidbits I’d learned along the way. For me, it was a no-brainer. I’d already done the research. Writing about what I’d learned helped me to remember what I needed for my WIP while offering valuable content to writers who despise research (Gasp!). Over time my Murder Blog grew into a crime resource blog.

Running a resource blog has its advantages and disadvantages. Be sure to look into the pros and cons before choosing this route. When I first scored a publishing deal, I realized most of my audience was made up of other writers. The question then became, how could I attract non-writers without losing what I’d built?

My solution was to widen my scope to things readers would also enjoy, like flash fiction and true crime stories. Who doesn’t like a good mystery?

With a resource blog it’s also difficult to support the writing community. Book promos go over about as well as a two-ton elephant on a rubber raft. If you decide to run a resource blog, find another way to support your fellow writers. When one of us succeeds, the literary angels rejoice.

There’s one exception to the “no book promos” rule for resource blogs, and that is research. It’s always fun to read about other writers’ experiences. Subtly place their book covers somewhere in post (with buy link). That way it benefits both your audience and the author.

The one thing we can count on is that how-to blog changes with the times. A few months ago, my publisher shared a link to an article about blogging in 2018. Because she shared the article via our private group, I’m reluctant to share the link. The gist of article is, come 2018 bloggers who don’t offer some sort of video content will be left in the dust. Only time will tell if this advice holds true, but it makes sense. The younger generation loves YouTube. By adding a video series or a Facebook Live event we could expand our audience.

It’s time-consuming to create each video episode. Hence why I had several months in between the first two episodes of Serial Killer Corner. Our first priority must be writing that next book. However, consistency is key. Weekly, monthly, bi-monthly? Choose a plan that works for you and stick with it. There are many internet marketing experts who can help make your blog become successful.

SEO MATTERS

SEO — Search Engine Optimization — drives traffic to your website/blog. Without making this post 10K words long, I’m sharing a few SEO tips with added tips to expand our reach. In the future I could devote an entire post to how to maximize SEO. Would that interest you?

Tips

  • every post should have at least one inbound link and two outbound links; we highly recommend speaking to a digital marketing agency such as OutreachPete.com to get guidance on how to build these links.
  • send legacy blogs a pingback when linking to their site;
  • never link the same words as the post title or you’ll lessen the previous posts’ SEO (note how I linked to previous TKZ posts in the 1st paragraph);
  • use long-tail keywords rather than short-tail (less competition equals better traffic);
  • using Yoast SEO plug-in is one of the easiest ways to optimize a blog’s SEO;
  • self-hosted sites allow full control of SEO, free sites don’t;
  • remove stop words in the post slug (for example, see the permalink for this post); I’d also recommend removing the date, but that’s a personal preference;
  • drip marketing campaigns drive traffic to your site;
  • slow blogging drives more traffic than daily blogging (for a single author site);
  • consistency is key — if you post every Saturday, keep that schedule;
  • use spaces before and after an em dash in blog posts (not books);
  • use alt tags on every image (I use the post title, which should include the keyword); if someone pins an image, the post title travels with it;
  • link images to post and book covers to buy link;
  • white space is your friend; use subheadings, bullet points, and/or lists;
  • longer posts (800 – 1, 000 words min.) get better SEO than than shorter ones;
  • using two hashtags on Twitter garners more engagement than three or more;
  • protect your site with SSL encryption (as of this month, Google warns potential visitors if your site isn’t protected; imagine how much traffic you could lose?);
  • post a “SSL Protected” badge on your site; it aids in email sign-ups;
  • via scroll bar or pop-up, capitalize on that traffic by asking visitors to join your community, which helps build your email list;

THE 80/20 RULE

Most of us are familiar with the 80/20 rule. 80% non-book-related content; 20% books. My average leans more toward 90/10, but that may be a personal preference.

What should we share 80% of the time? The easiest thing to do is to share what we’re passionate about. When I say post about passion I don’t mean writing. Sure, we’re all passionate about writing, but I’m sure that’s not the only thing you’re passionate about. How about animals, nature, cooking, gardening, or sports?

One of the best examples of sharing one’s passion comes from a writer pal of mine, Diana Cosby, who loves photography. Every Saturday on Facebook, she holds the Mad Bird Competition. During the week she takes photos of birds who have a penetrating glare and/or fighting stance. On Saturdays, she posts two side-by-side photos and asks her audience to vote for their favorite “mad bird.” Much like boxing, the champion from that round goes up against a new bird the following week.

On Fridays, she posts formal rejection letters to birds who didn’t make the cut. With her permission, here’s an example:

Dear Mr. House Sparrow,

I regret to inform you that though your ‘fierce look’ holds merit, it far from meets the requirements for entry into the Mad Bird Competition. Please practice your mad looks and resubmit.

Sincerely,
M.R. Grackle
1st inductee into the Mad Bird Hall of Fame

It’s a blast! I look forward to these posts every week. As such, I’m curious about her books. See how that works?

My own social media tends to run a bit darker … murder & serial killers top the list, but I also share stories about Poe & Edgar, my pet crows who live free, as well as my love for nature and anything with fur or feathers. The key is to be real. Don’t try to fake being genuine. People see right through a false facade. Also, please don’t rant about book reviews, rejection letters, or anything else. Social media is not the place to share your frustrations.

As for soft marketing on social media, I like to make my own memes. It only takes a few minutes and it’s a great way to keep your fans updated on what you’re working on. In the following example I wrote: #amwriting Book 3, Grafton Series. I also linked to the series. Don’t forget to include a link to your website. The more the meme is shared, the more people see your name. Keep it small and unobtrusive. See mine in the lower-right corner?

Social Media, Blogging, and SEO Tips

In the next example, I asked, “What’s everyone doing this weekend? No words, only gifs.” Have fun on social media. The point is to engage your audience.

Folks love to be included. Plus, I genuinely want to get to know the people who follow/friend me. Don’t you? It doesn’t take much effort to make your fans feel special. Take a few moments to mingle with them. It’s five or ten minutes out of your busy schedule, yet it may be the only thing that brightens someone’s day. In a world with so much negatively and hatred, be better, be more than, be the best person you can be … in life and on social media.

Over to you TKZers. How do you approach social media? Would you be interested in more SEO and blogging tips?

CLEAVED by Sue Coletta

 

Women impaled by deer antlers, bodies encased in oil drums, nursery rhymes, and the Suicide King. What connects these cryptic clues? For Sage and Niko, the truth may be more terrifying than they ever imagined.

CLEAVED, Grafton County Series, Book 2, is on sale for $2.99.

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The New “WestWorld”: A Show About Storytelling

fullsizerender8By Kathryn Lilley

I don’t watch many television shows, so I was surprised that I recently become addicted to a new HBO series: “Westworld”.

When I first heard that HBO was making a series based on the original concept of the Westworld film (the earlier version was written by sci-fi writer Michael Crichton), I’ll admit that I was skeptical. The original Westworld was one of the worst movies of all time, surpassed in its hideousness (despite a bravura performance by actor Yul Brynner) only by its lamentable sequel, “Futureworld”.

The premise is simple: “Westworld” is a recreation of a 19th century western town, staffed by android “hosts”, where vacationers can act out their fantasies about living in the old West. The paying guests of Westworld are told that they can live out their Wild West fantasies in complete safety. “Nothing can go wrong,” the tourists are told. Which means, of course, that everything certainly will go wrong, and fast.

Fortunately for viewers, the new HBO series far surpasses the original film. It explores issues such as the nature of consciousness, the relationship between humans and robots, and the stories we invent about our lives.

Here is the trailer for the original 1973 movie:

And here is the trailer for the 2016 HBO series.

Same premise, much more effective execution. The HBO version of Westworld is a great show for writers to watch, in particular. At its heart, Westworld is a show about storytelling. Each episode explores an aspect of telling stories, positing the notion that our memories are nothing more than the narratives we select to anchor our identities as human beings. My favorite character in the show is the writer, Lee Sizemore, a profane, alcoholic hack who is charged with writing the “depraved little fantasies” that entertain the tourists at Westworld. Sizemore’s hapless, comedic character offers a refreshing contrast to the polished perfection of the androids and robotic-seeming humans of Westworld.

Have you been watching the Westworld series on HBO? Here is a New York Times article recapping this week’s penultimate show, Episode 9. But if you haven’t been watching the series, I wouldn’t jump into one of the later episodes. Multiple timelines and unreliable narrators abound in this ambitious show, so it’s essential to watch it from the beginning. Next Sunday is the finale, and fans of Westworld are eager to know: is Arnold really dead?

Fun aspect of the new Westworld: the integration of contemporary rock music as the musical score. Here’s a clip as an example (strong language, violence advisory).

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