What Is One’s Shadow Self?

I’ve been researching one’s Shadow Self for a different site, but it’s such an intriguing topic, I thought I’d share what I learned with you, as well.

First, let’s rewind to how I landed on this topic.

The other night, I was listening to 100 Sleepy Facts About Psychology on the Sleepy Science Channel to fall asleep. Might as well learn a few things while sleeping, right? Many facts slip by me — first and foremost, my objective is to sleep — but my unconscious mind is taking notes. You never know what might resurface in the WIP.

On this particular night, I caught the narrator veer into a segment about how writers’ minds differ from others. I love brain science, evident by this post, and this one, and here, as well. Many people can’t access the unconscious mind without guidance or psychological help, but writers tap into it all the time while in the zone. It’s how we write scenes that we have no memory of writing.

I’m sure many of you have experienced this scenario…

After the first draft is complete — before or after the manuscript cools to create critical distance — you return to page one and read till the end to assess continuity. And 9.99 times out of 10, you’ll come across at least a few scenes that you don’t recall writing. If you’re a writer who regularly accesses “the zone,” you might find entire chapters that feel unfamiliar, like someone else wrote those parts.

Ever notice a recurrent theme, crime, or character type across an author’s entire body of work? The writer might not even be aware of the similarities. Consciously or not, they’re re-probing these areas to make sense of them. When our unconscious mind takes over, it’s often our most authentic writing. Hence why we often strive to reach the zone.

One’s Shadow Self lives in this space between our conscious and unconscious mind, and the zone helps us access it. Most people try to suppress their Shadow Self. Writers explore it to help us craft villains, characters we would hate in real life, and/or the ugly side of humanity.

Readers can also access their Shadow Self; they’re more self-aware than non-readers.

Fiction provides a safe, liminal space to confront repressed emotions, fears, and taboo subjects. If a reader is engaged in a storyline that evokes strong emotional reactions, like anger, envy, jealously, greed, etc., the book acts as a mirror to reveal hidden parts of the reader’s personality — parts they may not be aware of till the author forces them to face their Shadow Self.

Swiss psychiatrist Carl Jung introduced the term Shadow Self. Rodney Luster, PhD at Psychology Today said, “His perspective, however, may have taken inspiration from Austrian Neurologist Sigmund Freud, who had explored this aspect of the unconscious mind and used words like shadow, melancholia and projection to depict how people might act on repressed issues.” Luster also added:

In Jung’s disposition, he believed the shadow aspect of our self as “a thing a person has no wish to be” (Perry, 2015). He also described it as the part of our psyche containing the hidden aspects of our personality that we reject or hide from others, even ourselves. These hidden aspects often include our impulses, desires, and personal qualities that society may deem socially negative or unacceptable (Jung, 1953). Essentially then, the shadow-self is considered by many to be the darker, looming side of our personality that we are less willing to engage or recognize (Lonngi, 2024).

Shadow Theory, also coined by Jung, defines the “shadow” as the unconscious, repressed, or unacknowledged aspects of personality — both negative (anger, greed) and positive (creativity, passion) — that the conscious ego rejects. These hidden traits are often projected onto others and, if unintegrated, can dictate behavior.

Light and darkness reside within us all.

Jungian expert Robert A. Johnson, author of Owning Your Own Shadow: Understanding the Dark Side of the Psyche, added more clarification about one’s Shadow Self:

It is possible to project from the shadow the very best of oneself onto another person or situation. Our hero-worshiping capacity is pure shadow; in this case, our finest qualities are refused and laid on another. It is hard to understand, but we often refuse to bear our noble traits and instead find a shadow substitute for them…Our own healing proceeds from that overlap of what we call good and evil, light and dark. It is not that the light element alone does the healing; the place where light and dark begin to touch is where miracles arise.

So, TKZers, have you heard the term “shadow self”? If so, are you able to access it while writing?

Character Arc Secrets: The Four Beat Formula

Character Arc Structure: 1. Act 1 through Act 2a: Living the Lie. Mid-Point Illumination and Commitment. 2. Act 2b: Trial by Fire. Skill, Courage, Consistency. 3. Act 3: Proof Under Maximum Pressure. thepitchmaster.com

If your story’s middle sometimes feels like a long, suspiciously quiet hallway…good news: the midpoint is where the lights flip on and the music changes. This is the hinge that turns a character’s inner journey from their Lie to the Truth, and it fuels the entire back half of your plot.

Characters have three things pushing them through the story:

  • The lie they believe about themselves or the world.
  • What they want. Their want is often a plot goal like money or power.
  • Their true want. What they need to be the best version of themselves or.

All three things make up their character arc.

But the midpoint is where your protagonist moves from operating from his lie to his true want. He thinks and acts differently from that point. This midpoint shift can be confusing because it sounds like the character arc is finished halfway through the story.

The midpoint isn’t the end of the character arc—it’s the turning of the arc. Before midpoint, your protagonist is run by his lie. At the midpoint, something forces a reframe. He glimpses his true want and pivots his intentions and strategy. But knowing his truth and living it under pressure are not the same thing.

Think of the character arc in four beats:

Acts 1 → Act 2A: Living the Lie. They chase goals with lie-based tactics. These work short-term but generate deeper costs.

Midpoint: Illumination & Commitment. A revelation/defeat/victory reframes reality. The hero consciously commits to a new approach that aligns with his true want. This is the cognitive and directional switch: new plan, new tactics, new why.

Act 2B: Trial by Fire (Skill, Courage, Consistency). The world now tests that commitment. The hero practices what he needs but doesn’t stay there. He wins some, backslides some, and pays rising costs. Enemies adapt. Consequences tighten.

Act 3: Proof under Maximum Pressure. After the ​Dark Night of the Soul​, the hero must operate from what he needs when it’s hardest. The climactic choice is the final exam: no help, no safety net, high stakes. Here is the arc complete.

So: midpoint = conversion; climax = consecration. Midpoint says, “I know what I need; I’ll act on it.” Climax says, “I’ll pay the price to become the best version of myself.”

Why Have the Turn at the Midpoint?

Story fuel: A mid-story pivot prevents the saggy middle. The protagonist shifts from reactive to proactive with a new plan, which launches fresh complications.

Meaningful escalation: If the hero didn’t change until the end, the climax would be a speech, not a decision. The midpoint gives time to test, fail, adapt, so the finale feels earned.

How it Plays

Romance: Midpoint: one lover risks honest vulnerability (her need), leading to deeper connection and scarier stakes. Act 2B tests that honesty. ​All is Lost​ beat tempts a retreat to self-protection (lie). Climax: they choose openness even when it could cost the relationship.

Thriller: Midpoint: hero rejects “ends justify the means,” and switches to a lawful strategy. Act 2B: slower, riskier progress; allies doubt; villain presses. Climax: hero refuses the illegal shortcut that would guarantee victory—and still wins because others now trust/help.

Diagnosis Your Midpoint

Make sure the scene delivers these five functions:

1. Revelation: New information reframes the core conflict.

2. Intention flip: The protagonist makes a clear choice to pursue a Truth-aligned plan.

3. Strategy change: Tactics visibly change (different allies, methods, rules).

4. Stakes reset: Costs and consequences increase because the Truth is harder.

5. Point-of-no-return: The new course ends the old one.

And for Act 2B (after the midpoint)

Aim for: practice → pushback → price.

  • Practice: shows competence growing, not perfected.
  • Pushback: antagonistic forces adapt; the world hits harder.
  • Price: the want demands sacrifice (time, status, safety, love).

Common pitfalls

  • Premature perfection: If the hero stops struggling after the midpoint, the arc feels finished. Keep the cost of living the truth rising.
  • Vague pivot: If the new plan isn’t concrete, the audience won’t feel the turn. Put the change onstage.
  • External-only change: Tie each plot beat to belief consequences. Otherwise, the midpoint reads like a plot twist, not an inner turn.

Worksheet

  • Midpoint event: What fact or loss makes the lie untenable?
  • Midpoint vow (one sentence of dialogue or thought): “From now on, I’ll ______.” You don’t have to have the character say their vow, which can sound on the nose. Instead, make sure the shift is obvious in the way your character speaks and acts.
  • New tactics: List 2–3 Truth-aligned actions the hero tries next.
  • Backslide temptations: Name 2 moments that lure them back to the Lie.
  • Climactic proof: What single risk would only make sense if they fully believe the Truth?

Wrap Up

Give your protagonist the mid-book “aha,” then make them earn it—one tested choice at a time. When the climax arrives, their final decision won’t just sound true; it will prove who they’ve become under pressure. That’s how you banish the saggy middle and deliver a finale that lands with heart, heat, and holy-cow satisfaction.

Dive Deeper

​How to Build Better Characters: Start with Their Biggest Lie

Secrets of Story Structure: ​Third Act Structure​

What Writers Can Learn From Nursing a Sick Chicken

When we love something, like writing, or somebody, be it a friend, partner, or pet, we persevere through good times and bad. Quitting is not an option.

Last week, as I mentioned in my previous post, I moved my six adult chickens from Massachusetts, where I had a coop at a friend’s house, to my yard in New Hampshire. During the hour-plus drive, one of my chickens — Biffy, an unfortunate pet name that stuck — was accidentally smothered by two of her sisters. When I lifted her from the crate, I thought for sure she was dead. Though she bounced back, they’d injured her crop.

Biffy

For those unfamiliar with bird anatomy, the crop is above the right-side of the breast. Food and water travel down the throat to the crop where it’s processed before dumping into the stomach.

About 24-36 hours later, I noticed Biffy seemed off. She sat alone in the coop while the others enjoyed the yard. She wasn’t eating and felt cold to the touch.

Uh-oh, is she dying?

I researched everything from accidental smothering to her cold body temperature. An impacted crop seemed to be the general consensus. When I felt her crop, it felt like a golf ball. Not good. In fact, it’s often a death sentence. I refused to except that, so I learned how to perform crop massages to break up the food that had hardened into a mass.

Several times a day, I marched outside to massage her. And soon, she recovered. But because her body had gone into shock from the move (hence, the cold body temp), she then became egg-bound. Another death sentence diagnosis.

Everyone told me she would die. Some suggested to mercy kill her, that it’s the kind thing to do. No, dammit, I’m a writer. I don’t quit. And I’m certainly not giving up on her.

So, I set up a hospital coop in my house. Again, I knew nothing about how to help her, but I researched everything I could find.

  • Epson salt baths to relax her stomach muscles.
  • A crushed Tums to give her the calcium she lost by not eating.
  • Olive oil on her vent or cloaca, where eggs come out.
  • Honey water to give her an energy boost.
  • Greek yogurt mixed with chick food to create an oatmeal-like mush.
  • Lots of love, patience, and understanding.

For four straight days, I did all the above several times per day. Still hadn’t laid the egg but it had moved into laying position. When I didn’t find an egg the following day, I crawled inside her hospital coop and stared deep into her eyes. “Tell me what to do, Biffy.”

And somehow, I knew she missed her flock.

Carrying her out to her regular coop was one of the hardest things I did. An injured chicken could get stomped to death. Survival of the fittest, and all that.

When I checked on her later that day, I found her hiding behind a straw bale, though her flock wasn’t harming her. I’d sneak in to administer the same treatment, except the baths. If the others caught me, they might retaliate against her for getting all of Mom’s attention. In between rounds, I ensured everyone felt special, but I still feared the worst.

Another three grueling days past. The egg moved even closer to her vent — so close yet so far!

Most chickens would have died a week ago. Not Biffy. She has the heart of a lion and the endurance of a cheetah. On day 8 or 9 (I lost track), I walked around the corner to the coop — Biffy was in the yard with her flock! Behind the bale of straw, I found two eggs. Not only did she pass the stuck egg but laid another.

Two weeks after she was almost smothered to death in that crate, she’s egging every day, eating, drinking, playing, roosting at night with the others, and has re-earned her #2 spot in the flock hierarchy.

What can writers learn from this?

  • Keen observation
  • The necessity of isolation for growth
  • Pacing

The Power of Micro-Observation

Chickens are prey animals. They instinctively mask their illnesses until they are critically ill. Chicken moms and dads learn to look for subtle cues: a drooping wing, a change in posture, or a loss of appetite.

Writer Lesson: Think of it as building subtext and writing characters whose internal pain is revealed through micro-actions rather than exposition.

The Importance of Quarantine

The first priority with a sick chicken is to remove her from the flock to prevent her from being pecked or stomped to death.

Writer Lesson: We can draw a parallel to our own creative process… we must detach from friends, family, and online activities to write. With an early draft or a deeply personable project, step away from the noise of critiques to give it the critical distance needed to develop it later through clearer eyes.

Prioritize the Essentials

When nursing a sick bird, basic hydration and warmth take precedence over complex medical interventions.

Writer Lesson: This mirrors the process of editing… strip away the clutter, focus on foundational structure, and ensure the core narrative works before worrying about elaborate prose.

Patience and Managing Expectations

Reviving a sick bird requires time, hourly monitoring, and the harsh realization that not every story has a happy ending.

Writer Lesson: Learn the delicate balance between fighting with a difficult draft and knowing when a concept must be shelved.

Today (written last Friday), I’m moving my 11 chicks outside to their junior coop. By the time this posts, I’ll finally have my house back. Though I love them dearly, it’s time. Yeehaw!

What other lessons can writers learn from my and Biffy’s story?

Why You Should Write at the Car Wash

A car between two giant spinning brushes and a car wash

A couple of days ago I went to the car wash. To pass the time, I brought a hard copy of my latest project, which I was hand editing. I was there for an hour and was insanely productive. With the comfortable chair and their rocking soundtrack that was a mix of classic country, 70s rock, and 90s alternative, it was a magical creative experience.

It reminded me of a story from a few years ago about novelist Amy Daws who cured her writer’s block by writing in the waiting room of her local tire store. She became the unofficial mascot of the store with her own reserved seat. And she wrote a book, Wait With Me, about a writer who likes to write in the waiting room of a tire store and finds love there.

My time at the car wash prompted a creative habit I had forgotten. I like writing with noise. . Keep a list of habits that work for you so when your life changes, you don’t forget. It’s also good to have creative habits in rotation. When you get tired of sitting at your desk, go to the car wash.

Sometimes when you are searching for inspiration, try changing location.

Have you ever wondered why so many people like to write at coffee shops? There is actually science behind it. There is a noise sweet spot between too loud to be distracting and just loud enough to help you focus. Having noise that your brain has to work to block out actually makes you more creative.

There’s even an app called Coffitivity that mimics the noise of a coffee shop. I used it when I had to write at an office job that was library level quiet.

Some people use music as their ambient noise. Lots of writers like to have playlists for each project that evoke the mood and the theme of the story they’re working on.

What is your favorite kind of noise to work with?

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Your Antagonist’s Response to Fear

When we think of fear as a response, we often think of the protagonist. Well-rounded villain’s also feel fear. Rarely discussed but equally important. Please help me welcome back our friend, Becca Puglisi, to discuss just that. And look — a new book in the Emotional Thesaurus series! This series rocks. IMO, it belongs on every writer’s bookshelf. Welcome, Becca!

When we talk about debilitating fears in storytelling, the focus is mostly on how it impacts the protagonist. We build stories around their fear—the way it binds and constricts them, how they gradually become aware of it, and their journey to eventually facing and defeating it. This process is essentially a change arc, and it applies to most protagonists.

But we don’t often talk about fear’s impact on antagonists. And we should, because fear is also limiting, motivating, and transformative for these characters.

What’s interesting, though, is the antagonist’s relationship with and response to fear isn’t like a protagonist’s at all. Villains and other adversaries will claim they’re impervious to fear, but this just isn’t true. Everyone feels fear, and characters who deny it are wearing a mask that shows them as strong, powerful, and in control. It’s often their refusal to remove that mask that ultimately leads to their undoing.

So let’s look at how protagonists and antagonists differ in their treatment of this universal emotion.

The Protagonist’s Fear Arc

These characters are often aware of their greatest fear because it’s kept close via emotional shielding, like a thick cloak they pull around themselves. The material is heavy and restrictive but functions as a constant reminder that threats are always near and something to be wary of.

At some point in the story, though, the protagonist’s shoulders begin to ache. They feel encumbered and overheated. They’re limited by the cloak’s weight, forced to give up opportunities too difficult or risky to tackle in their state.

One day it hits them that they’re unhappy, and if they didn’t have this burden, they might feel lighter and find it easier to get around. It’s not easy, but they make the choice to let the cloak fall, even though it exposes them. They understand that while life contains danger and emotional risk, letting go of fear leads to freedom, self-empowerment, and joy.

The fear pattern for protagonists: Fear starts as protection, but the character soon learns it’s also limiting. Deep unhappiness from unmet needs forces awareness. The character chooses to be vulnerable and cast aside fear so growth can occur.

The Antagonist’s Fear Arc

For antagonists, much is the same. The weight of their fear is just as heavy, and they wear the cloak for the same reason their counterparts do. But when their unhappiness surfaces, they become resentful and angry that what they want is out of reach. Rather than remove their cloak, they cinch it tighter and continue to manipulate situations, control people, and steal power to achieve their goals. Their inability to let go of their fear and accept emotional risk as a part of life ultimately destroys them.

The fear pattern for antagonists: Fear begins as protection, but it also limits. Unhappiness and unmet needs spark resentment. The character clings to fear for a sense of control, but it makes them weaker and imprisons them, resulting in failure.

This is how fear causes an antagonist to perceive events and people differently than a protagonist, leading to vastly disparate actions and choices. We see this at work when we compare the hero and villain from Stephen King’s Rita Hayworth and Shawshank Redemption (spoilers ahead).

In 1947, banker Andy Dufresne is framed for his wife’s murder and lands in Shawshank State Prison. Everyone and everything there is controlled by Samuel Norton, a corrupt religious fanatic who believes harsh discipline is the way to inmate salvation. The irony is that the warden uses his position to commit a host of crimes. He takes a shine to Andy for his banking and accounting knowledge and uses him to embezzle money and commit tax fraud. As warden, he’s the king, and his greatest fear is losing his power and control.

Andy is determined to prove his innocence, but he’s repeatedly victimized in the brutal prison system. He earns protection when the warden realizes what Andy can do for him, but this means trading one form of pain for another, since Andy’s fate now depends on protecting the warden and hiding his criminal activities. Along the way, Andy’s greatest fear develops: becoming institutionalized and losing all sense of himself and the will to fight for his innocence.

Andy and the warden handle their fear in different ways. Andy pushes against fear by holding onto hope that he will eventually be free. He finds small joys to sustain him—reading, carving, building a library for the inmates, encouraging higher education, and planning his escape. The warden feeds his own fear by using intimidation and violence to run the prison and force Andy to help hide his crimes. From his position of authority, he consolidates power and deploys cruelty, even murder, to neutralize threats.

Andy is innocent, and the warden knows it. But once he declares that he’ll never let Andy go, Andy knows it’s time to “get busy living or get busy dying.” If he doesn’t escape, he’ll never leave Shawshank, and his hope will die with him.

Andy uses the tunnel he’s been digging for over a decade to get away, but not before stealing the warden’s ledger. Once free, he sends evidence of the warden’s activities to the authorities, who come for him at Shawshank. Rather than face accountability for his crimes, the warden ends his life.

These two characters are bookends, one using the fear of hopelessness to push him to risk everything and gain freedom, and the other using a fear of exposure to push him to do anything to hoard power and control. Fear impacts both characters the same way, but they respond to it differently.

Common Antagonistic Responses to Fear

Just like every protagonist is unique, the same is true of villains, which means they each will react to fear in their own way. Here are some ways an antagonist driven by a deep fear may respond.

· Never becoming aware of it

· Actively refusing to acknowledge it

· Accepting it as something beneficial that should be nurtured

· Using unacceptable or unethical methods to keep their biggest fear from being realized

· Redefining their moral code as needed to keep their worst fear from happening

· Weaponizing other people’s fears against them

A hero is only as strong as the antagonist standing in their way. To make that adversary truly formidable, ask yourself: What’s motivating them? Why do they do the things they do? How will they respond to fear in general but also when confronted with a deeply personal fear? The answers to questions like these will help you build an antagonist who is powerful and authentic, requiring the hero to be strong enough to face and overcome them.

For more information about the universal nature of fear and its individual impact on characters, check out The Fear Thesaurus: A Writer’s Guide to What Holds Characters Back.

Becca Puglisi is an international speaker, writing coach, and best-selling author of The Emotion Thesaurus and other resources for writers. Her books have sold over 1.4 million copies and are available in multiple languages, are sourced by US universities, and are used by novelists, screenwriters, editors, and psychologists around the world. She is passionate about learning and sharing her knowledge with others through her Writers Helping Writers blog and via One Stop For Writers—a powerhouse online resource for authors that’s home to the Character Builder and Storyteller’s Roadmap tools.

Five Tips to Keep Track of Characters Behind the Scenes

by Debbie Burke

Crime fiction has multiple story lines. Readers see the story on the page, but important events also unfold behind the scenes that the reader may not see. TKZ’s own Jim Bell has a terrific term for this, “the Shadow Story.”

The shadow story follows the antagonist’s actions to thwart the hero. The hero (and the reader) may not be aware of what’s happening offstage as the villain lurks in the shadows, scheming and wreaking havoc.

That’s why the author must always keep track of antagonists and/or villains. (For this post, I’m using the terms somewhat interchangeably).

Stories require conflict. Antagonists cause conflict. Therefore, antagonists are as necessary, if not more so, than heroes.

If you lose track of your villain, you’ve lost the story’s primary cause of disruption and distress.

Here are five tips to monitor what antagonists are doing offscreen.

  1. Create two documents, parallel stories with one for the hero, one for the villain.

The hero’s story is what the reader sees on the page.

The shadow story tracks the villain offstage. This may or may not ever be visible to the reader.

In traditional whodunnit mysteries, the villain is hidden and not revealed until the end. The point of view is often limited to the hero’s, either first person or close third person. The parallel shadow story will not be shown on the page. Rather it is a working document for the author’s eyes only.

In suspense and thrillers, the reader may know or quickly learn the villain’s identity. With a known villain, the shadow story can be visible on the page in parallel with the “onscreen” story. Multiple points of view can include the villain’s. That’s how I write my thriller series, with POVs alternating among several characters.

  1. Track your shadow character with a baby cam or your phone. An imaginary baby cam keeps a constant watch on your villain. The locator dot on the phone screen blinks along the street map to follow the villain’s movements.
  2. Think of two TVs side by side. One is showing the hero’s channel. The other plays the villain’s channel. The timeframe is the same, but the locations are different. Flip back and forth between them.

    Photo credit: Annette Dawm, Pexels

4. Use a calendar or appointment book. Log the day, time, and location for each character in each scene.

Screenshot

In time-critical scenes, like a bomb ticking, you may need to detail the action minute by minute, or even second by second.

5. Use index cards or sticky notes in different colors (blue for hero, yellow for villain, green for secondary characters, etc.). Write a short summary of each scene (time, place, characters present, what happens) on the appropriate color card or sticky.

Another alternative is a white board using different color markers.

When the draft is complete, lay the cards out on a table. Kay DiBianca puts her stickies on closet doors in her office.

Study the color pattern. This visual review points out potential problems. Are there too many scenes in a row in one color? Do you need to rearrange the order to improve pacing or balance the characters?

Are there missing scenes? Or scenes that could be cut without hurting the story’s forward momentum?

 

Our creative brains all work differently. To keep track of multiple characters and story lines, some writers prefer programs like Scrivener (which Jim Bell uses), Memory Map, Wave Maker, and Fantasy Calendar.

I’m more visual and tactile-oriented so it’s easier for me to stay organized with physical appointment books, calendars, and index cards.

The method doesn’t matter as long as the author always stays aware of what the antagonist is doing in the shadow story.

Because that’s the wellspring of your story’s conflict.

~~~

TKZers: How do you monitor characters in the shadows? Do you use time-tracking programs? Low tech tools like calendars and index cards? Or another method? Comments welcome below.

~~~

Today’s post is based on The Villain’s Journey-How to Create Villains Readers Love to Hate.

“Debbie Burke has filled a critical gap in writing craft instruction. We needed a book of solid advice for creating compelling, three-dimensional villains. This is it.” – James Scott Bell

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When You’re Happy and You Know It

By Elaine Viets

 

What made you happy in the last 24 hours? What about the last three months?

OK, I’ll go first.

A surprise gift of orchids from a friend. And the silly antics of my cat Vanessa. Both made me happy in the last 24 hours. They’re pictured below.

In the last three months, the weekly phone calls from my cousin Lisa made me happy.

These questions are important not only for our well-being, but to understand how  writers create our characters. I read about happiness in a recent article in The Pudding, and if you don’t subscribe to this free newsletter, you’re definitely missing out on happiness.

Writer Alvin Chang’s Pudding article “mapped out 100,000 moments collected as part of a research project on what makes people happy. From sensory pleasure and serendipity to leisure and personal growth, he identified the major themes that emerge when we think about our most cherished moments.”

Here are few that may make you smile, especially the first one:

“My boss was away on business which made my workday very enjoyable and left me with a smile on my face all day.” Female, 36, married, parent

“I went to see my Grandma at the nursing home.” Male, 26, single

“My husband was ignoring me and I laid in bed thinking of funny words with the word ‘sass’ in them to describe him (like Sasquatch) – it amused me greatly.” Female, 26, parent

“I got to leave work early on Friday.” Female, 53, single, parent

“I took a day off to enjoy a nice day.” Male, 38, mot a parent

“Enjoyed a Hardboys Peach Country hard cider.” Male, 32, single, not a parent

“I made progress on some household projects.” Female, 22, married, not a parent

“I was able to stay home and work, while my brother-in-law picked up the kids from school by switching his schedule.” Female, 37, married, parent

Scientists used to believe that happiness was U-shaped. “We are happy when we’re young, less happy when we’re middle-aged and then happy again when we’re old.”

Chang mentioned a research article by Arthur Stone that surveyed people between 18 and 85. It said, “Stress and anger steeply declined from the early 20s, worry was elevated through middle age and then declined, and sadness was essentially flat.”

But hold on . . . that U-shape may no longer be true. Another story says, “Pooling Global Minds data across 44 countries, including the United States and the United Kingdom, over the period 2020–2025 we confirm that ill-being is no longer hump-shaped in age but now decreases in age.”

So the middle-age slump is out. The twenties are a rough time. The reason for this is sad: “the deterioration in young people’s mental health both absolutely and relative to older people.”

Once you get through your difficult 20s, your chances of happiness increase.

When Harvard researchers followed people for their entire lives, Alvin Chang wrote, “they found that good relationships were the most important thing for happy, healthy lives.” We need a “meaningful life with a sense of purpose.”

That makes sense. Except social media and smart phones have made us addicted to screens from a young age. “It’s taken a toll on how much time we spend with each other.”

Alvin Chang included a “happy map” with his article. Check it out here. https://pudding.cool/2026/02/happy-map/ he  says it’s “a mirror of the broken world we’ve built, as seen through our most cherished moments.”

What makes your characters happy?

Now in paperback: Sex and Death on the Beach, my new Florida beach mystery, is now in paperback. If you read it and like it, you’ll make me happy. https://tinyurl.com/3ut3chuu

 

 

Beware the Wolves Out There

Scams and scammers are as old as the Bible (and fairy tales). Check out Genesis 27, where Moses records Jacob’s scheme to scam his brother Esau out of his inheritance with the help of his mother. Nowadays, dream stealers use the internet to ply their trade. If you’re a writer, you’ve probably received at least one letter telling you how wonderful your book is and how the sender can get you more sales or a movie contract. Some are quite well-written, and at first glance, sound like a wonderful opportunity. I copied this one from an email I received:

Dear Patricia, (Times New Roman font while the rest of the message is in Verdana)

I hope this email finds you well. My name is Jonathan Fuhrman, and I am a Senior Production Executive at Castle Rock Entertainment reaching out to you on behalf of my team. We are currently on the lookout for captivating books that have the potential to be adapted into compelling content for Castle Rock Entertainment, either as a series or a full-length feature film.

We have an exciting opportunity for a potential collaboration. We believe that your book has the potential to translate beautifully onto the screen, and we’re keen to explore the idea of adapting it into a feature film.

I would love to invite you to sit down with me and some of our investors to discuss this opportunity further. It’s a chance for us to brainstorm ideas, share our vision for the project, and explore how we can work together to bring your story to life on the big screen.

Additionally, we are prepared to offer a contract that outlines the terms of our collaboration, ensuring that both parties are clear on expectations and benefits.

I understand that this is a big decision, and there may be questions or concerns you’d like to address before moving forward. Please know that I’m here to answer any queries you may have and to provide any additional information you require.

Please let me know a convenient time for you to meet, and I’ll make sure to coordinate with our team to arrange everything accordingly.

Looking forward to the possibility of working together and bringing your vision to audiences worldwide.

Warm regards,
Jonathan Fuhrman
EVP and Head of Business Affairs

E:Jonathan@castlerockentertainment.com
A: 335 N Maple Dr, Beverly Hills, California
Can you imagine how I felt? Jonathan Fuhrman! The Jonathan Fuhrman and Castle Rock Entertainment! If you’re like most writers, including me, you have dreams of seeing your book on TV or the big screen. But you know the old saying…if it sounds too good to be true, it probably is.

My first niggle of doubt started with the greeting. It was a different font than the rest. My second niggle—if Castle Rock Entertainment found me and my book on the ‘net, why didn’t they discover I had an agent? That’s who they should have contacted. So I googled Jonathan Fuhrman and Castle Rock Entertainment scams, and there it was along with the story of a woman who’d responded to the email and lost a bunch of money. The money wasn’t why she was so angry, though. She was angry because the scammer had preyed on her dreams and had gotten her hopes up, only for them to come crashing down. She was left feeling like a fool for not recognizing the email for the scam it was.

Always check, double-check, and even triple-check someone’s credentials before giving them your money.

Another email popped into my inbox with the following subject line and greeting: Re: Fatal Witness (Pearl River Book #2) — A K-9 Cold Case, Buried Identities, and a Relentless Search for Truth
Dear Bradley Caffee,
I hope you have been well. I wanted to gently reconnect regarding my previous message about a potential feature conversation centered on Sides. (Note: I don’t have a book by that title, and my name isn’t Bradley Caffee.) What continues to stand out to us is not only the high concept premise of Zero Hour and avatar transformation, but the psychological and ethical undercurrent running beneath it. The idea of players physically becoming their digital selves feels less like spectacle and more like a sharp metaphor for the identities we curate, inhabit, and sometimes lose control of in an increasingly immersive world. The national countdown atmosphere, the cultural frenzy, and the ripple effect of a single design decision all contribute to a narrative that feels both gripping and unsettlingly plausible…

Evidently, the AI program got its books mixed up.

The problem is, despite their mess-ups, AI is getting better and better at sounding authentic. One excellent site for checking for scammers is on Writer Beware. Here’s the link: https://writerbeware.blog/2024/03/15/the-impersonation-list/

Now it’s your turn, TKZ. Any tips or comments on avoiding scammers?

 

What Writers Can Learn from Hugh Hefner

Regardless of your views on Playboy magazine or its brand, Hugh Hefner was a trailblazer, an inspirational creator who wasn’t afraid of shattering societal norms. Writers can learn a lot from him.

Hefner didn’t only compete with existing magazines like Esquire or GQ — he created a new market by combining intellectual, serious journalism with adult entertainment. He created the magazine he wanted to read.

Lesson: Rather than follow trends, bring your vision to life. Write the book you want to read.

Despite being known for nude photographs, Playboy was a major platform for literary giants like Ray Bradbury, Kurt Vonnegut, and Margaret Atwood.  

Lesson: Quality writing attracts a loyal, discerning audience. It also elevates the book, series, and your entire portfolio of publications.

Hefner was the audience for his own magazine. As a “child of popular culture,” he lived his brand (the robe, the mansion, the Playboy bunnies and playmates), making his persona integral to his success.

Lesson: When the writer is the brand, it builds deep audience connection and loyalty.

Hefner leveraged Playboy to fight censorship, obscenity laws, segregation, and many other injustices. During the times of segregation, Hefner invited Aretha Franklin, Sammy Davis, Jr., Ray Charles, Miles Davis, and Stevie Wonder to perform at his Playboy Club. One stipulation: Walk through the front door like everyone else. Most business owners made Black entertainers enter through the kitchen or back exit.

The mere mention of mixing races became such a controversy, the South threatened to ban Playboy from all newsstands if Hefner followed through with his plan. Nearly 80% of sales came from southern regions at that time, but the aforementioned entertainers were also Hefner’s close friends. Which put him in an impossible position.

Do you put profits above friendship? Most business owners did. As someone who opposed segregation and other injustices of the times, Hefner could not. So, he ignored the threat. Once he made the decision to stand up to “The Man,” he doubled down and invited all entertainers, regardless of skin color, to enjoy the club before and after their performances —  for the first time, Whites and Blacks socialized in public.

The South followed through with the ban, costing Hefner a hefty loss in revenue. Didn’t matter. He stood firm in his beliefs. Segregation was a barbaric act, and Hefner refused to fall in line.

This is just one example of a creator trusting in themselves enough to bet others felt the same.

Lesson: Stay true to your beliefs and values, even if they’re not the popular opinion. Please don’t misread that advice. I am not suggesting you should commit career suicide by screaming on social media about hot-button issues. Let readers learn who you are through the style, theme(s), voice, and tone of your books. No one needs or wants to be slammed over the head with your personal opinions.

Behind the partying playboy image, Hefner was a relentless workaholic who often slept at his office. Later, he moved his workspace into his bedroom, often working from his oversized circular, rotating bed.

Lesson: Success in competitive media requires dedication, a strong work ethic, and a never-say-die spirit.

Hefner often cited his restrictive, “Midwestern Puritan” upbringing as the catalyst for his liberating and revolutionary content. Though men enjoyed the visual stimulation, they also enjoyed the articles. Probably still do.

Lesson: Use your background and life experience — negative and positive — as fuel for your unique, compelling, emotion-infused writing.

Hugh Hefner scratched and crawled his way to the top.

He fought for free speech.

He fought for free choice.

He fought haters, religious groups, and feminists, who all vowed to take him down.

He fought the State of Illinois and the courts.

Hefner trusted his vision for a better, more inclusive and less sexually repressed tomorrow.

Through the years, he started multiple companies — all built around the Playboy brand.

Lesson: When people trust a brand, they’ll follow its creator anywhere if the new company or product delivers the same quality and standards. Readers fall in love with a writer’s voice and style. Stay true to your brand and you can write whatever you want, without the need for an alias. Step outside your brand, and you may encounter difficulties.

For example, a cozy mystery writer probably shouldn’t venture into smut and expect their audience to stick around. Some may stay. Most will not. Why? Because the writer veered too far off-brand.

Could a thriller author write narrative nonfiction or memoir? Absolutely. Could they sell a children’s series to their existing audience? Sure, if it aligns with their brand.

Allow me to use myself as the example. My environmental thrillers focus on wildlife conservation (Oh, how I love to kill poachers! 😉 ). The children’s book series I’m working on has the same focus, only geared toward young conservationists of the future — the children or grandchildren of my existing audience.

I’ve also written psychological thrillers/serial killer thrillers, mystery, and true crime. By the time I ventured into environmental thrillers (aka eco-thrillers), the new genre didn’t surprise my readers. No matter how grisly some of storylines are, my love of animals shines through my work. All the pets are fully fleshed characters that readers adore. The genre switch (in the middle of the series, no less) still delivers the type of books readers expect from me.

Staying true to audience expectations is also how Hefner expanded his brand worldwide.

Write the book you want to read.

Write the book that’ll resonate with your target audience.

Be genuine.

Dig deep into your well of emotional truth and touch lives.

Build, and keep building, a brand you’re proud of.

Be the Hugh Hefner of your generation.

Creative Quirk or Signature?

When I first strolled through my new house with the realtor, I noticed a lot of unfinished work. For example, the previous owner painted the barn to match the house but left the tip of the peak untouched. Support posts on the covered porch were all painted, except the top of one. It baffled me. Why wouldn’t she paint those spots? Higher areas, she’d painted.

I could tell she’s creative. Painted butterflies, hummingbirds, and flowers dotted the landscape.

Did I buy the house from an emerging artist?

The support beam in the new addition (living room) has pallet wood wrapped around two sides, with the third side only painted. Gorgeous wood frames the back mudroom ceiling except for one tiny missing piece. The underside of an outside railing has new paint, one bare space, then continues to the barn loft. Four solar motion detectors line the back fence, with one blacked out with tape.

After I moved in, the closer I examined small details, the more my curiosity piqued. What’s going on here? The previous owner clearly has a fondness for 3s (as do I). Or maybe, she knows the importance of the number 3.

The number 3 often appears in nature and fundamental structures:

  • Atoms: protons, neutrons, electrons
  • Dimensions: length, width, height
  • Cycles: birth, life, death
  • Time: past, present, future
  • Essential survival needs: air, water, food
  • Geometric strength: The triangle is the simplest and most stable shape — it’s represented in everything from molecular structure to human-made architecture
  • Monocots: many flowering plants (monocots) have flower parts in multiples of three
  • Tree structure: roots, trunk, canopy
  • Primary colors of light: red, blue, yellow
  • States of matter: solid, liquid, gas
  • Layers of skin: epidermis, dermis, hypodermis
  • Types of muscle: skeletal, cardiac, smooth
  • Germ layers during development: ectoderm, mesoderm, endoderm
  • Circulations: Systemic, Pulmonary, Portal
  • Trinity: Earth, sun, moon… body, mind, spirit
  • Genetic code: DNA instructions are read in triplets (codons) to build proteins
  • Sensory Perception: Human color vision is trichromatic, based on three types of cones in the eyes sensitive to red, green, and blue light
  • Survival “Rule of 3”: Humans can typically survive 3 minutes without air, 3 hours without shelter in harsh environments, and 3 days without water
  • Geographic regions: land, sea, air
  • Insects: adult insects are characterized by a 3-part body: head, thorax, abdomen.
  • Dietary groups: herbivores, carnivores, omnivores

The number 3 represents universal patterns of stability and completeness.

Did the emerging artist find comfort in the power of 3? The mystery haunted me as I surveyed my new property.

Then one morning, I was admiring the sunrise from the back mudroom, when I noticed she’d painted only three sides of a window frame. The floor she tiled, except for one square in the corner by the water heater.

A ha! It’s an intentional act. Her creative signature, if you will.

Kind of a pain for the new buyer (me) to touch up all these spots but I also respect her creativeness — she left her signature on every improvement she made. And helped create the quirkiness I love about the property.

To her credit, she also left the supplies to finish every project. Maybe I’ll leave one or two minuscule signatures in a corner that’s not visible to others, as an homage to her creative spirit. Not the living room beam — that blank side drives me crazy. What she probably never considered was that buyers deduct money from their offer for unfinished projects. It’s automatic. The more a buyer must do, the less they want to spend.

The same could be said for readers.

If a reader runs into too many writing tics, they’ll either:

  • Never read that author again
  • Deduct stars for the annoyance
  • Give the author one last chance; they better deliver in the next book

Writing tics could be seen as a creative signature of sorts, I suppose, but not in a good way. Readers don’t want to be yanked from the story. They want immersion. They want you to sweep them away, to transport them into the scene and hold them captive. Writing tics do the opposite.

Even in my new home, some might look at the unfinished spots in a negative way. Not me. Though I’ll complete most of the projects for continuity, I love the quirkiness of the understated ones. With the mystery of why she did it solved, I appreciate her creative spirit.

The same cannot be said for writing tics. If you made no other writing resolutions this year, add this: Tighten your prose, TKZers!