About Sue Coletta

Member of MWA, Sisters in Crime, and ITW, Sue Coletta is an award-winning, bestselling author of the Grafton County Series and Mayhem Series. In 2017, Feedspot named her Murder Blog as one of the Top 50 Crime Blogs on the net. Learn more about Sue and her books at http://www.suecoletta.com

Better Book Descriptions in 3 Easy Steps

By SUE COLETTA

Let’s be honest. Writing a book description isn’t fun. It’s grueling, mind-numbing work that I detest with every inch of my being. Mastering the art of back cover copy-writing is an important skill. Therefore, I’m always on the lookout for tips.

Saturday, I sat through yet another webinar on the topic, and a formula emerged, a formula that finally resonated with me (after 11 books, it’s about time). So, I figured I’d share my discovery with you, my beloved TKZers, in the hopes that it’ll work for you, as well.

I should preface this post with, do as I say, not as I do. After my Ah-ha! Moment, I now need to rewrite all my descriptions. Oy. I’d prefer a bullet to the brain.

A 3-Step Formula

Back cover copy follows a simple three-step formula, but we do have wiggle room to experiment. With readers’ short attention spans these days, the advice is to keep the entire description to roughly 150-200 words. If your description runs 25 words longer than the desired range, I wouldn’t sweat it too much.

Step 1: Headline/Hook

To find our hook we need to look at the main conflict of our story. We want readers to identify with said conflict, so don’t shy away from the emotional impact it causes the hero. Don’t dwell on it, either. Every word counts.

The following books sit on Amazon’s Top 10 Bestsellers List in Psychological Thrillers, and each description employs this exact formula. These authors worked hard on their hooks, and it shows.

What would it take to make you intervene? I Am Watching You by Teresa Driscoll 

It begins with a phone call. It ends with a missing child. Guilty by Laura Elliot

When family secrets are unearthed, a woman’s past can become a dangerous place to hide… Twist of Faith by Ellen J. Green

Every time Gwen closed her eyes, she saw him in her nightmares. Now her eyes are open, and he’s not going away. Killman Creek by Rachel Caine

They were all there the day your sister went missing. Who is lying? Who is next? The Reunion by Samantha Hayes

She’s a daughter he didn’t know he had. Until she calls him… from death row. 30 Days of Justis by John Ellsworth

What if you discovered your husband was a serial killer? Tell Me I’m Wrong by Adam Croft

Side note: Adam Croft is a master at hooking readers. This next book he wrote after he created the hook. What a doozy, too!

Could you murder your wife to save your daughter? Her Last Tomorrow by Adam Croft

Wow. Right? If that hook doesn’t grab fans of the genre, nothing will.

Step 2: Short Synopsis

The synopsis also follows a micro-formula…

  1. Introduce the protagonist by showing what defines their role in the story.
  2. What is that character up against?
  3. What’s standing in their way?
  4. Transition paragraph or as Kris called it in a 2014 post, “The Big But.”
  5. End with a cliffhanger.

Let’s go back to our examples to see if this micro-formula has merit. The red-bracketed numbers correspond to steps 1-5.

Synopsis of Her Last Tomorrow by Adam Croft

Nick and Tasha are a couple held together by their five-year-old daughter [1]. Until one ordinary morning, when Ellie vanishes amid the chaos of the school run [2].

Nick knows she can’t have gone far on her own, which can mean only one thing: she’s not on her own. Who would take his daughter, and why? With no motive and no leads, Nick is thrown into a tailspin of suspicion and guilt. Like Tasha, he doesn’t know what to think, or whom to trust… [3]

But then someone starts doing the thinking for him. Confronted with an impossible choice, Nick will have to make a decision, and both options will leave him with blood on his hands. But perhaps that’s to be expected. [4]

After all, Nick’s not quite as blameless as he seems. [5]

I Am Watching You by Teresa Driscoll

When Ella Longfield overhears two attractive young men flirting with teenage girls on a train, she thinks nothing of it—until she realises they are fresh out of prison and her maternal instinct is put on high alert.[1] But just as she’s decided to call for help, something stops her. The next day, she wakes up to the news that one of the girls—beautiful, green-eyed Anna Ballard—has disappeared. [2]

A year later, Anna is still missing. Ella is wracked with guilt over what she failed to do, and she’s not the only one who can’t forget. Someone is sending her threatening letters—letters that make her fear for her life. [3]

Then an anniversary appeal reveals that Anna’s friends and family might have something to hide. Anna’s best friend, Sarah, hasn’t been telling the whole truth about what really happened that night—and her parents have been keeping secrets of their own. [4]

Someone knows where Anna is—and they’re not telling. But they are watching Ella. [5]

Synopsis of Guilty by Laura Elliot

On a warm summer’s morning, thirteen-year-old school girl Constance Lawson is reported missing. [2]

A few days later, Constance’s uncle, Karl Lawson, suddenly finds himself swept up in a media frenzy created by journalist Amanda Bowe implying that he is the prime suspect. [1]

Six years later … [4]

Karl’s life is in ruins. His marriage is over, his family destroyed. But the woman who took everything away from him is thriving. With a successful career, husband and a gorgeous baby boy, Amanda’s world is complete. Until the day she receives a phone call and in a heartbeat, she is plunged into every mother’s worst nightmare. [3]

* * *

Even though Guilty played with the order, the description works. The formula still holds. Hence why I mentioned the wiggle room at the beginning of this post. *grin* Also note: some authors put their characters’ names and/or important details in bold, and the words catch the reader’s eye.

Step 3: Selling Paragraph

The selling paragraph answers two variations of the same question that readers ask themselves:

It sounds good, but how do I know it’s for me?

Sounds good, but will I like it?

There’s two ways we can go here, by showing similar books — if you enjoyed X, you will love Y — or by simply mentioning the genre.

A psychological thriller that keeps you guessing till the last chilling page.

If you like heart-hammering suspense, this book is for you!

A third option is to use clips of reader reviews or blurbs from authors in your genre.

CLEAVED by Sue Coletta

 

 

How far would you go to save your child?

CLICK HERE to look inside CLEAVED.

 

 

 

 

Over to you, TKZers. Do you use this formula for your book descriptions? If not, are you tempted to try it? Any tips of your own to share?

16+

A Lesson in Deep POV — First Page Critique

By SUE COLETTA

Another brave writer submitted their first page for critique. I’ll see ya on the flipside.

Murder Audit 

Jim Dunn, Controller of Prairie Pipeline Co., rubbed his eyes as he glanced up at the clock on the wall of his office. It was almost 7:00 pm and while this would be an early night for him, he was ready to call it quits. He had been working late hours getting ready for PPC’s annual financial statement audit and he wanted to make sure everything was in order for tomorrow’s inventory count. Although he had met with audit manager, Cynthia Webber, several weeks ago, he felt it was important he was at the office bright and early on inventory day.

            He reached into his desk drawer and pulled out a half-full bottle of Crown Royal. He unscrewed the cap and poured a good jigger into his stale, cold coffee. After replacing the bottle in his desk drawer, he swirled his coffee cup and downed the concoction in three big gulps. As he planted his cup back on his desk in its usual spot he thought he heard voices. Knowing he was alone in the office, he went to his window and noticed some protesters had gathered outside the front entrance. Feeling brave from his last four mugs of “coffee Royal”, he opened the window and shouted at the protesters.

            “Get outta here you granola loving hippies! This town wouldn’t be what it is today without this company. I bet half of you work for our subsidiaries and don’t even know it. Go find something better to do!” As Jim closed the window, he heard something thunk against the building. He looked at the angry mob of about 20 to see that they were throwing rocks at the building. He opened his window and shouted at the crowd.

            “I’m calling the police!”

            “Oooh, the police. We’re scared now!” one of the protesters sarcastically snapped back. By this point Jim was ready to take matters into his own hands. He was sick and tired of environmental protest groups showing up at the office and disturbing not only the normal course of business but also the time he put in after hours. It was almost as if they were stalking him. He just couldn’t understand why they would choose 7:00 pm as a time to protest. Then he remembered there was a benefit dinner happening at the University to raise funds to relocate the hundreds of thousands of birds that would be without homes if the new pipeline went ahead as planned.

Overall, I liked this piece. I can see the potential for a fast-paced story, rife with conflict. It’s because of the writer’s potential that I’ve narrowed in on POV.

What we find with this first page is a distance narrator. The following words in bold are all telling words and phrases. Remember, if we wouldn’t think it, our POV character shouldn’t either. Some writers have a difficult time with deep POV, which we’ve discussed before on TKZ. It’s one element of craft that we learn at our pace. One day it’ll just click. My hope is, this is that day for Anon.

When we tell the reader what’s happening rather than showing the events as they unfold, we’re robbing them of a vicarious experience and thus, they won’t be as invested in the story. Force them feel what our POV character is up against. If we don’t, the reader stays detached and it’s easy for them to put down the book.

Taken from the first paragraph, let’s reword into showing.

Telling:

He had been working late hours getting ready for PPC’s annual financial statement audit and he wanted to make sure everything was in order for tomorrow’s inventory count.

Showing:

In preparation for PPC’s annual financial statement audit, he’d worked ungodly hours. Everything must be perfect for tomorrow. If the inventory count was off even a fraction, he could lose his job.

See the difference? We’re now inside the MC’s head.

Let’s look at the same paragraph, last sentence.

Telling:

Although he had met with audit manager, Cynthia Webber, several weeks ago, he felt it was important he was at the office bright and early on inventory day. 

Showing:

Several weeks ago, he’d met with his audit manager. To say it didn’t go well was an understatement. For the last several days, he’d even beaten the crows to work, and their day started at dawn. The pesky buggers never missed an opportunity to raid the dumpster. What a mess they left, too.

Note the hints of environment as well as personality? Using deep POV allows the reader to get to know our MC a little at a time.

I’m including the next line for a different reason.

He looked at the angry mob of about 20 to see that they were throwing rocks at the building. 

The word “looked” in this context isn’t wrong, per se, but it is generic. Meaning, we have no idea “how” the MC is looking at the crowd below. By using a weak verb we miss an opportunity to show the MC’s reaction. Try “gaped,” which shows shock, “glared,” which shows aggravation or anger, “scowled,” which shows resentment, disgust, anger. Choose the word that best describes “how” the MC is staring at the crowd. Incidentally, don’t only concentrate on the eyes. A curled lip shows just as much disgust and paints a better picture.

2nd Paragraph

As he planted his cup back on his desk in its usual spot he thought he heard voices. Knowing he was alone in the office, he went to his window and noticed some protesters had gathered outside the front entrance. Feeling brave from his last four mugs of “coffee Royal”, he opened the window and shouted at the protesters.

Showing:

When he set the cup on the monogrammed coaster, one of the few things the ex-ball-and-chain hadn’t stolen, voices resonated below. Better not be those damn protesters again. For liquid courage, he poured another coffee royal, tossed his head back, and sucked the mug dry. (side note: I loved Jim’s coffee royal habit; my 90 y.o. Italian grandfather-in-law tipped quite a few in his day. 🙂 )

Jim shoved open the window. (Example of using a body cue instead of dialogue tag) “Get outta here, you granola-lovin’ hippies!” (Great dialogue. Good job, Anon!)

However, the following dialogue doesn’t work.

“This town wouldn’t be what it is today without this company. I bet half of you work for our subsidiaries and don’t even know it. Go find something better to do!”

The first line in the above passage is too on-the-nose. The second could work if reworded to sound more natural. Although, I’d rather see Anon use the dialogue to show us more of Jim’s personality. It’s precious real estate and shouldn’t be wasted by sneaking in backstory.

As Jim closed the window, he heard something thunk against the building. He looked at the angry mob of about 20 to see that they were throwing rocks at the building. He opened his window and shouted at the crowd.

“I’m calling the police!” 

Heard and see are telling words. The dialogue should come after the body cue, not on a separate line. Also, why have Jim close and reopen the window? Keep it open. If you need Jim away from the window, let him refill his coffee royal. Which also gives us the opportunity to show the reader how pissed off or frightened he is.

Rewritten:

Jim swiped the Crown Royal off his desk, and a pummel of tings blasted against the side of the building. He chanced a peek out the window. About twenty of the angry mob whipped rocks at the bricks, some even hit the new Prairie Pipeline Company sign. As CEO, he couldn’t let this behavior continue. Hidden by the window frame, his body flattened against the wall, his voice betrayed his confident front when it raised three octaves. “I’m calling the cops!”

Notice how I slipped in the name of the company and his job title? Here isn’t as intrusive as the first line and we won’t risk overloading our reader with information before they get a chance to know Jim.

Last paragraph:

“Oooh, the police. We’re scared now!” one of the protesters sarcastically snapped back. By this point Jim was ready to take matters into his own hands. He was sick and tired of environmental protest groups showing up at the office and disturbing not only the normal course of business but also the time he put in after hours. It was almost as if they were stalking him. He just couldn’t understand why they would choose 7:00 pm as a time to protest. Then he remembered there was a benefit dinner happening at the University to raise funds to relocate the hundreds of thousands of birds that would be without homes if the new pipeline went ahead as planned.

First, cue the reader to who’s speaking right away. “Ooh, the police,” yelled the protest leader. Barry something-or-other. This wasn’t the first time he’d had run-ins with that loud-mouthed-loser. “We’re scared now!”

The next line is all telling and does nothing to further the plot — delete.

Rewrite the rest of the paragraph to hint at the story to come.

So damn tired of environmental groups disrupting the normal work flow, never mind the time spent before and after hours, something had to give. It was almost as if they sensed when he pulled into the parking lot. Had they planted cameras? Stalked him? Oh, maybe they attended the fundraiser tonight. Bunch of tree-huggers trying to find a way to relocate birds once PPC laid the new pipeline. If only these earthy-crunchy types could disappear. Vanished. Scraped off the planet like gum on a sneaker’s sole. But how?

He smirked. Murder might be an option.

###

Overall, there’s a lot to like about this first page. If Anon deepens the POV, s/he could have an intriguing story.

Jordan passed me the music challenge gauntlet. So, I’m including the inspiration behind Paradox, my killer in SCATHED, Grafton County Series, (release date TBA). #TKZMusicChallenge

Over to you, TKZers. What tips would you give to strengthen this first page?

 

6+

1st Page Critique: Across the Road

By SUE COLETTA

We have another brave writer who submitted a First Page for critique. My comments will follow.

ACROSS THE ROAD

Edward stepped on the brakes and brought the car to a halt on the edge of the road. Adjusting his rearview mirror, he again looked to make certain his intervention was indeed required. On the streets of Accra two people fighting was hardly a novel sight, and third party intervention was not always welcome. But the man still held the young woman by her throat, and she squirmed in vain to break free.

Edward turned off the engine, took out the keys, and stepped out of the car.

It hit him like a falling object. “What the…?” he muttered. Cupping his hand over his eyes, he looked up.

It was a stupid thing to do. The pain in his head only worsened. He looked at his watch to ensure it wasn’t already mid-day. Even at 7:45 in the morning, the sun churned an unbearable amount of heat. If he kept driving, he’d be in his office in fifteen minutes waiting on an aspirin from his secretary. He squinted in the direction of the helpless young woman, and marched towards her.

Every step he took increased the throbbing in his head. He’d stopped his car only a couple of metres away. Amidst her gasping and choking, Edward heard the woman say, “Let…go of me.” Her small hands slipped and slapped against the man’s vice-like grip.

“Give me my money or else…” The man, who couldn’t have been shorter than six-foot-four, threw up a big, veiny left hand, palm wide open, and began to drop it at a target on the side of her face.

Edward reached it in time. He caught the weapon in his left hand before it reached its target. His fingers barely closed around the thick wrist. “Easy, my friend,” he said.

The man staggered, and Edward’s head exploded. Still holding on to the woman, the man turned his eyes from her to Edward. Deep furrows in his forehead marked his confusion. In a quick movement Edward transferred the seized hand from his left hand to his right. With his left hand he grabbed the choking hazard and calmly said to the brute, “Let her go.”

For a brief moment the two men glared at each other in a not-so-epic Mexican stand-off. Edward fixed his gaze. Too many times he’d been told he had kind eyes.

* * *

The writer has given us a peek into Edward’s character and we’re thrown into an action scene. Yet the writer didn’t hook me enough to turn the page. Why? Because when we don’t resist the urge to explain every movement in detail, it ruins the suspense. Readers are smart. Trust us to fill in the blanks. I’ll give you a quick example.

He reached for the bloody rag. By two fingers he pulled it from the stranger’s grasp, then retracted his arm.

See how overly descriptive that is? Remember, every word counts.

He snatched the bloody rag.

Same action. Same visualization. Four words instead of 19. We know what it looks like to snatch a rag from someone’s hand. Too many body movements slow (or stop) the suspense rather than enhance it.

The Headache

Throughout the first page we learn about Edward’s headache. I’m guessing these episodes play a key role in the story. In which case, the writer has done a good job of showing us how migraines start as a dull ache and little by little build into mind-numbing pain.

A word of caution here. Headaches aren’t all that interesting, nor are migraines. They help gain empathy for the MC, but they’re not enough to carry an entire story. Unless— and this is key—these migraines are a symptom of something larger. Jason Borne had migraines after the CIA erased his identity. If Edward went through a similar procedure, then you need to drop a few clues. As it stands now, Edward’s an average Joe who makes his secretary bring him aspirin. Speaking of, unless the story takes place before the 1970’s, this tidbit makes Edward look like a male chauvinist pig. Do you want to turn your female readers against Edward?

Word Choices

Throughout the first page the writer chose odd wording. For clarity, the brave writer’s questionable word choices are in red, my remarks in blue. Please add your own helpful suggestions in the comments.

Edward stepped on the brakes and brought the car to a halt on the edge of the road. “Brought” is generic. The edge of the road makes me think Edward stopped at the edge of a steep cliff. Breakdown lane or dirt shoulder may work better. 

It hit him like a falling object. What hit him? “It” tells us nothing.

The man, who couldn’t have been shorter than six-foot-four (don’t confuse the reader with odd wording. If he’s the size of a Patriot’s linebacker, say so), threw up a big, veiny left hand (first, gross; second, unless Edward is inches away he wouldn’t be able to see the dude’s veins), palm wide open, and began to drop it at a target (what target? Did a bullseye suddenly appear on her cheek?) on the side of her face.

Edward reached it (reached what?) in time. He caught the weapon (there’s a weapon now?) in his left hand before it reached its target (I still don’t see a target).

Adjusting his rearview mirror, he again looked (did he look a first time?) to make certain his intervention (intervention reminds me of an alcoholic who needs to get sober) was indeed required.

Also, the first line is nowhere near strong enough for an opener. Rather than rehash TKZ’s sound advice on first lines, I’ve linked a few posts that may help HERE, HERE, and HERE.

Always try to use strong action verbs. You can find an active verb pdf HERE.

On the streets of Accra two people fighting was hardly a novel sight, and third party intervention was not always welcome. The first half of the sentence shows us that Accra isn’t a safe place. Bravo! After the comma, however, is called over-writing. Most people don’t like others prying into their business. Because it’s common sense and it doesn’t help to clarify, well, anything, we can (and should) delete.  

But the man still held the young woman by her throat (still? This is the 1st time you’ve shown us), and she squirmed in vain (meh. You can do better) to break free. 

Edward turned off the engine, took out the keys, and stepped out of the car. 

Unless men have a habit of strangling women on the side of the roads in Accra, the terror should be palpable. He’s killing her! Yet Edward turned off the engine, took out the keys, and stepped out of the car? No, no, no.

Edward slammed the shifter into park and leaped out the driver’s door. “Let go of her, you bastard!”

Force us into that fight! Let us feel Edward’s face flush with rage as he witnesses a man beat on a woman half his size.

Let’s jump ahead.

The man staggered, and Edward’s head exploded. His head exploded? What a mess! I understand what the writer is trying to convey here, but I can’t help but giggle every time I read that line. Migraines are no joke, though. Please choose words that best describe how painful they are.

Example:

A volcanic blast exploded within Edward’s head. Vision blurred. Words jumbled. With a flat hand, he latched on to the hood to steady his gait. The goon dragged the woman by the hair, but Edward couldn’t react. The migraine held him hostage.

Still holding on to the woman, the man turned his eyes from her to Edward. How does one turn their eyes? I’m able to “shift” my eyes, but alas, I cannot turn them. I’m also a stickler for “eyes” that shoot across a room. “Gazes” can shoot to and fro. They can also roam, wander, and dance.  Eyeballs, to my knowledge, remain in their sockets at all times. Unless, or until, someone pries them out.

Deep furrows in his forehead marked his confusion. Simple, clear, paints an image in the reader’s mind. Well done!

 In a quick movement Edward transferred the seized hand (Seized? Money and property can be seized, hands cannot) from his left hand to his right. With his left hand (avoid repetition. In less than two sentences the word “hand” is used three times. Too many details confuse the reader. Which hand did what now?) he grabbed the choking hazard (I must admit, I’ve reread this first page umpteenth times and am still unsuccessful in finding “the choking hazard.” To me, a choking hazard is a small toy or toy part that we keep away from babies and toddlers) and calmly said to the brute, “Let her go.”

For a brief moment the two men (we’re not in Edward’s head anymore) glared at each other in a not-so-epic Mexican stand-off (cliché). Edward fixed his gaze (this works better than the preceding sentence; good job here!). Too many times he’d been told he had kind eyes (delete this line. Not only is it irrelevant, but it makes no sense in this context).

To review

  • Resist the urge to explain every single body movement.
  • Choose words carefully.
  • Avoid repetition.
  • Trust the reader to fill in the blanks, but give us enough information to do so.
  • Know your audience.

Over to you, TKZers. What tips would you give this brave writer?

8+

Tips to Include Pets in Fiction

By Sue Coletta

I love writing pets into my stories. Not only is a great way to show a killer’s soft side, but they’ve become important family members for my main characters. In my stories, I’ve used a Rottweiler, English Mastiff, St. Bernard, a calico, tabby, and all-black cat, pet crows, and a black bear.

I’ve even borrowed a friend’s Bulldog, but I felt so responsible for him, I couldn’t include him like I’d originally planned. God forbid I returned him emotionally scarred from the experience. It’s much safer to create a fictional pet.

Need a way to show your character’s quirky side? Include a bearded dragon, snapping turtle, boa, tarantula, or exotic bird.

Is your character adventurous? Give him a pet moose, lion, leopard, or tiger to love. How ‘bout a pet elephant? When writing about pets let your imagination soar.

Fit the pet to a specific character to cue readers about their personality. By using well-thought-out animals, it can say a lot about who they are, where they live, or even, their state of mind. It’s also fun to juxtapose. Give a tattooed biker a Chihuahua or toy poodle. Readers will love it!

A few things to keep in mind when writing pets into fiction…

If you kill the pet, you better have a damn good reason for it, a reason readers will understand.

For example, not long ago my husband and I watched John Wick. [SPOILER ALERT] I fell in love with the Beagle puppy his dead wife sent from the grave. When the bad guys murdered the dog I almost shut off the movie. If my husband hadn’t begged me to keep watching, that would’ve been it for me. Turns out, this moment kicked off the quest (First Plot Point in story structure). Not only is it an important scene, but if it didn’t happen there’d be no story. See? Understandable reason why he had to die. John Wick would not have gone ballistic over a stolen car. The puppy was the only thing left he cared about. It had to happen.

The safer option is to not harm the pets.

Why Does the Character Have That Specific Pet?

As I mentioned earlier, you need to know why the character chose that pet. Is he lonely? Does a couple use their pets to fill a maternal/paternal need? Are you using that pet as a way to show the character’s soft side? Does the pet become the only one who’ll listen to their fears, sorrow, or hidden secrets? In other words, for an introverted character, pets can assume a larger role in the story so your character isn’t talking to him/herself.

As the writer, you need to know why that dog, cat, bird, lizard, or bear is in the story and what role they play. Does a K9 cop track criminals? Did your criminal character train a horse to be the getaway driver? Does the killer feed his pet hogs or gators human flesh? Knowing why that fictional pet exists is crucial.

What’s the Pet’s Personality?

Animal lovers know each pet has his/her own personality. If you’ve never owned the pets you’re writing about, then I suggest doing a ton of research till you feel like you have. For example, while writing Blessed Mayhem I needed to know how crows communicated and how people could interpret their calls. What separated a crow from a raven, what they felt like, what they smelled like, what foods they enjoyed most. In order to make the characters real I spent countless hours of research into the life of crows. I even went so far as to befriend a crow of my mine. Turns out, Poe was female. It didn’t take long for her to bring her mate, Edgar. When they had chicks, they brought them too. It’s turned into a very special experience (story for another time).

What Does the Pet Look Like and How Does S/he Act?

First, you must know the basics … their markings, voice, breed, habitat, diet, etc. Then delve deeper into the expressions they make when they’re happy, content, sleeping, aggravated, and downright pissed off. Every animal has their own unique personality, mannerisms, and traits. Evoke the reader’s five senses. Don’t just concentrate on sight. By tapping into deeper areas, our fictional pets come alive on the page. A scene where the hero or villain cuddles with a pet can add a nice break from the tension, a chance to give the reader a moment to catch their breath before plunging them back into the suspense.

Plus, pets are fun to write.

Does the Basset Hound snore so loudly he keeps the rest of the family awake? Is he now banished to the garage at night? Does the German Shepherd’s feet twitch when he’s dreaming? Does the Mastiff throw his owner the stink-eye when he can’t reach his favorite toy?

Let’s talk dogs. They do more than bark. Use their full range of grunts, moans, groans, happy chirps, and playful growls when your character plays tug-of-war. For cats, nothing is more soothing than a purr rattling in their throat as your character drifts asleep. Soft claws can massage their back after a brutal day.

Years ago, I had a pet turkey who used to love to slide his beak down each strand of my hair. This was one of the ways Lou showed affection. I’d sit in a lounge chair with a second lounge chair behind me, and Lou would work his magic till I became putty in his beak. He knew it, too. After all that hard work, I couldn’t deny him his favorite treats.

Symbolism and Locale

Need an already-creepy area to become even more menacing? Have vultures, eagles, or other carrion birds circle overhead. Use coyotes’ eerie chorus of howls. Crickets and tree frogs symbolize a desolate country milieu or swampland.

Dead silence also works well, but sometimes you need that extra oomph to evoke the correct emotional response. Anyone who’s ever spent time outside, in the dark, with only wildlife around for miles, can tell you their calls have a way of raising all your tiny body hairs at once.

Ever hear a Fisher cat? Their cries sound like a baby being slaughtered. This the best YouTube video I could find, but around here they’re even more sinister. When a Fisher cat screams it’s a tough sound to ignore.

If your character is camping or lost in the woods, ground the reader with the songs of nature and a crackling fire.

Near a lake, use water lapping against the shore.

Listening to nature and animal sounds can also be a great way to trigger the muse.

Consistency

If your characters are snuggling with a pet in the first few chapters, then you must include them in later scenes as well. Otherwise, the home environment won’t ring true. Where’d the dog go? He was in Chapter Three and now, he’s gone. What happened to him? Animal lovers will notice his/her absence.

If your villain is killed and you’ve gone to great lengths to show how much he loves his dogs, then make sure the reader knows what’ll happen to those dogs after his death. Did your hero just orphan them? Or did the villain write them into his will? Maybe he or she has a family member that will care for the dogs. The tiny details matter. Think of it in terms of yourself. If you own an African Gray, then chances are s/he will outlive you. What provisions have you set in place for his/her care after you’re gone? Same goes for fictional pets.

Aging Pets

Everyone ages, even fictional pets. Sometimes the years aren’t kind. Does your dog character limp from arthritis? Then you can’t let him charge out the door with a spring in his step. He needs to lumber into a room. He’s slower than your younger animal characters. His muzzle now has gray. Around the eyes are graying too. Maybe he takes medication for achy joints. By including the aging process readers can relate. We’ve all had older pets, and it broke our hearts to see them age. Unfortunately, your fictional pet needs to age. We can prolong this process, but we need to at least show them slowing down. By doing so, we can also show the emotional angst it causes our character to see them this way.

The Day-to-Day

Does your fictional dog have a favorite squeaky toy? Does your cat like to get high on catnip? Maybe s/he knows where your character stashes the bag, and every time they leave the house the cat gets wasted. Maybe your character goes to the local butcher every Saturday to buy the family dog a bone. If your fictional dog is panting in the summer heat, please give him a bowl of water to cool off. Whatever you do, don’t lock him inside a car in ninety-degree heat.

Ever see a dog drunk on apples? It’s hilarious! Let your fictional dog eat fallen apples, then show him stumbling back to the house. How about peanut butter? Peanut butter and animals can be a winning combination. Does your fictional cat walk on the counters? Does your fictional dog beg for food at the dinner table? On the sly do your children characters slip bacon to him? How ’bout cauliflower, and even the dog spits it out. You get the picture.

Have fun with your fictional pets. I do. They’re some of my favorite characters to write.

 

What are some ways you’ve used pets in your writing? Have you ever created an exotic pet?

2017 winner of #RBRT Readers’ Choice Award in Mystery/Thriller. Available in paperback and ebook. Look inside HERE.

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Our Brain and Creativity

By Sue Coletta

Creativity and the brainFirst, let’s define the word “muse.”

A muse is a woman, or a force personified as a woman, who is the source of inspiration for a creative artist. How amazing that we’re able to tap into her energy and translate our story to the page.

An alternate definition of “muse” is an ancient Greek word that means to be absorbed in thought or inspired. Amusement is the absence of thought or inspiration. Hence why social media can destroy our creative time. Over saturating ourselves with anything, including thoughts, outside and inner pressure, too many ideas, etc., can wound our muse. Ever notice that some of our best ideas come when we’re falling asleep or taking a shower or walk? That’s because our mind is relaxed.

What happens inside the brain?

Dr. Lotze from the University of Greifswald had always been fascinated by the creativity of writers, so he wondered how the brain reacted when they crafted stories. In a scientific study, he took novice writers who’d never completed a story and professional writers who’d authored published books. The results amazed him.

Did you know our brains react differently, depending on whether an author writes professionally or if they’re just beginning their writing journey?

First, Dr. Lotze built a custom-made writing desk. While lying supine, their head cocooned inside the scanner, the subject rested their arm on a wedged block. He positioned several mirrors which allowed the writers to see what they were writing.

Novice Writers 

Dr. Lotze asked 28 volunteers to first only copy a block of text. This gave him a baseline of brain activity. Next, he gave them the first few lines of a short story and told them to continue on. Thus, triggering their muse. They were allowed to brainstorm for one minute, write for two.

Hippocampus in red.

The research showed certain parts of the brain became active during the creative process but not while copying text. During brainstorming, some vision-processing regions also came alive in some of the writers, as if they were seeing the scene unfold in their mind’s eye.

During the writing process, other regions activated, as well. Dr. Lotze theorized that the hippocampus was retrieving factual information for the subjects to use in their stories. Who says research isn’t important?

Another region of the brain, near the front — left caudate nucleus and left dorsolateral and superior medial prefrontal cortex, which is crucial for storing several pieces of information at once — also activated. When writers juggle characters and plot lines we put special demands on that part of the brain.

The problem with this study was that he’d chosen all novice writers.

What happens inside the mind of a seasoned writer? 

Twenty authors volunteered this time. In the same position as the novice writers, Dr. Lotze gave seasoned writers the exact same instructions. Brainstorm for one minute, write for two. Like before, the first few lines had been written for them.

Dr. Lotze’s findings are as follows …

During creative writing, cerebral activation occurred in a predominantly left-hemispheric fronto-parieto-temporal network. When compared to inexperienced writers, researched proved increased left caudate nucleus and left dorsolateral and superior medial prefrontal cortex activation. In contrast, less experienced participants recruited increasingly bilateral visual areas. During creative writing, activation in the right cuneus showed positive association with the creativity index in expert writers.

High experience in creative writing seems to be associated with a network of prefrontal and basal ganglia (caudate) activation. In addition, the findings suggested that high verbal creativity specific to literary writing increased activation in the right cuneus associated with increased resources obtained for reading.

You can read the full report here.

Let’s break it down in easier terms.

The brains of seasoned writers worked differently than novice writers, even before they began to write. During the brainstorming, the novice writers showed more activity in the brain’s regions responsible for speech.

“I think both groups are using different strategies,” said Lotze. “It’s possible that the novice writers are watching their stories like a film inside their head while the professional authors are narrating it with an inner voice.”

He discovered more differences.

Deep inside the brain of seasoned writers, a region called the caudate nucleus, responsible for skills that require a lot of training and practice, also became active. In the novice writer, it didn’t. The caudate remained quiet. Perhaps that’s due to the fact that when we start learning a skill we’re more consciously trying to master it. With practice, those actions become largely automatic, and it’s inside the caudate nucleus where the shift occurs.

Skeptics like Dr. Pinker, another scientist, said the test wasn’t involved enough to make comparisons. He’d rather see tests between writing fiction vs. nonfiction or other factual information. Creativity might also cause differences from writer to writer. For example, some writers may activate the taste-perceiving regions in the brain when they write about food. Another writer might rely more on sound. Paul Dale Anderson wrote a fascinating post that touched on this difference in more depth.

What’s the best way to summon creativity?

Read a book, listen to music or audiobooks — any exercise that forces us to envision someone else’s story world. A passionate and focused writer can accomplish more in a few hours than an unfocused writer can in a full day.

Over to you TKZers. What do you think of this study? Are you an auditory or visual writer? While writing, can you taste the food?

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What Do Tom Turkey and Writing Have in Common?

by Sue Coletta

Photo by Andrea Reiman on Unsplash

Clare’s recent post got me thinking about craft and how, as we write, the story inflates like a Tom turkey. If you think about it long enough and throw in a looming deadline, Tom Turkey and story structure have a lot in common.

Stay with me. I promise it’ll make sense, but I will ask you to take one small leap of faith — I need you to picture Tom Turkey as the sum of his parts, constructed by craft. And yes, this particular light bulb blazed on over the Thanksgiving holiday. We are now having spiral ham for Christmas dinner. 🙂

But I digress.

Story beats build Tom’s spine (hook, inciting incident, first plot point, first pinch point, midpoint, second pinch point, all is lost, second plot point, climax). The ribs that extend from Tom’s spine liken to the equal parts that expand our beats and tell us how our characters should react before, during, and after the quest.

Broken into four equal parts, 25% percent each, we call this the dramatic arc and it defines the pace of our story.

  •             Setup: Introduce protagonist, hook the reader, and setup First Plot Point (foreshadowing, establishing stakes); establish empathy (not necessarily likability) for the MC.
  •             Response: The MC’s reaction to the new goal/stakes/obstacles revealed by the First Plot Point; the MC doesn’t need to be heroic yet (retreats/regroups/doomed attempts/reminders of antagonistic forces at work).
  •             Attack: Midpoint information/awareness causes the MC to change course in how to approach the obstacles; the hero is now empowered with information on how to proceed, not merely reacting anymore.
  •             Resolution: MC summons the courage and growth to come up with solution, overcome inner obstacles, and conquer the antagonistic force; all new information must have been referenced, foreshadowed, or already in play by 2nd plot point or we’re guilty of deus ex machina.

Tom Turkey is beginning to take shape.

Characterization adds meat to his bones and interesting, conflict-driven sub-plots supply tendons and ligaments. When we layer in dramatic tension in the form of a need, goal, quest, or challenge, Tom grows skin. Obstacle after obstacle, conflict after conflict, he sprouts feathers. Utilizing MRUs — Motivation-Reaction-Units; for every action there’s a reaction — sets our story rhythm. They also aid us in heightening and maintaining suspense.

When we use MRUs, Tom Turkey fluffs those feathers. Look what happened. He grew a beak.

Providing a vicarious experience, our emotions splashed across the page, makes Tom fan his tail-feathers. The stakes add to Tom’s glee, and he prances for a potential mate. He thinks he’s got the goods to score with the ladies. He may actually get lucky this year.

Then again, we know better. Poor Tom, he’s still missing a few crucial elements in order to close the deal.

By structuring our scenes, Tom grew an impressive snood. See it dangling from his beak? The wattle under his chin needs help though. Hens are shallow. Quick, we need to imbue the story with voice.

Ah, now Tom looks sharp. What an impressive bird. Watch him prance, all full and fluffy, head held high, tail feathers fanned in perfect formation. Stud muffin.

Uh-oh. Joe Hunter leveled his shotgun at Tom. We can’t let him die before he finds a mate. We need to ensure he stays alive. But how? We’ve given him all the tools he needs, right?

Well, not quite.

Did we choose the right point of view to tell our story? If we didn’t, Tom could end up on a holiday table surrounded by drooling humans in bibs. In other words, we’ll lose our reader before we even get a chance to dazzle them with Tom’s perfect structure.

We also need narrative structure. Without it, Joe Hunter will murder poor Tom. We can’t let that happen!

Narrative structure, by the way, is almost impossible for me to define (maybe one of our craft teachers will weigh in here). I call it the “oomph” and I know it when I write it. I also know when it’s missing. Have you ever started writing a story but it didn’t have that certain something? The story was just … meh. There’s nothing inherently wrong with it, but it didn’t sizzle like it should for some reason.

Yeah, so have I. Those novels are now trunked. Without the oomph, the story doesn’t work. We need the oomph — aka narrative structure.

Tom needs narrative structure, too, if he hopes to escape Joe Hunter’s bullet. He also requires wings, in the form of context. Did we veer too far outside of our readers’ expectations for the genre we’re writing in? Did we give Tom a heart and soul by subtly infusing our theme? Can we boil down the plot to its core story, Tom’s innards? What about dialogue? Does Tom gobble or quack?

Have we shown the three dimensions of character in order to add oxygen to Tom’s lungs? You wouldn’t want to be responsible for suffocating Tom to death, would you?

  •             1st Dimension of Character: The best version of who they are; the face the character shows to the world;
  •             2nd Dimension of Character:  The person our character shows to friends and family;
  •             3rd Dimension of Character:  Our character’s true character. If a fire broke out in a crowded theater, would she help others or elbow her way to the door to save herself?

Lastly, Tom needs a way to wow the ladies. We better make sure our prose sings. If we don’t, Tom could die of loneliness. Do we really want that on our conscience? No! To be safe, let’s review our word choices, sentence variations, paragraphing, grammar, and the way we string words together to ensure Tom lives a full and fruitful life. Don’t forget to rewrite and edit. If readers love Tom, he and his new bride could bring chicks (sequels or prequels) into the world, and we, as Tom’s creator, have the honor of helping them flourish into full-fledged turkeys.

Aww … it looks like Tom’s story will have a happy ending after all.

Over to you, TKZers. Is Tom Turkey missing anything? What would you name his mate?Can anyone define narrative structure in a more craft-appropriate way?

Want to meet more feathered friends? The antagonist in BLESSED MAYHEM has three pet crows, Poe, Allan, and Edgar. The Kindle version is on sale for a limited time.

Blessed Mayhem by Sue Coletta

 

 

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With Help from Jeffery Deaver, Let’s Rock This First Page Critique!

Posted by Sue Coletta

Greetings, TKZers! Another brave writer has submitted a first page for critique. Rather than nitpick, I’ve approached this one a little differently. My comments are below. Hope you’ll weigh in too.

1st Page Critique

 

“Coming Home”

“Did I tell you I knew your father?”

John put on his best fake smile and nodded. “Yeah, you mentioned it when I first came in. You played football together?”

Ralph continued, “Yeah. Hank was one hell of a lineman. In our senior year against Haynesworth, he knocked their quarterback six feet into the air and…”

John couldn’t help but tune out. He’d heard the stories of his dad’s glory days retold hundreds of times with varying degrees of exaggeration. It happens when you live in a small town where everyone knows everyone else. It’s even more common when your father died becoming a local hero. It was bad enough when he was a kid, but ever since John returned home after flunking out of college last month he ran into people every day who felt the need to explain their connection to his father. He knew the story of every guy his dad had ever met or arrested and every woman he dated in high school. He just didn’t expect it during a job interview.

“…the refs decided we would get the point, the crowd went crazy. That victory carried us through the rest of the school year, but I don’t think that quarterback ever walked right again.”

John struggled to picture the large man sitting across the desk playing football. He couldn’t imagine this guy lifting anything heavier than a bowl of gravy since his beet-red face was sweating from the exertion required just to have this conversation. The man had to have had help squeezing his butt between the arms of that old wooden office chair which creaked horribly every time he moved.

John pushed to get the conversation back on track. “Pops, ur…sorry, Poplawski said you were looking for someone to start immediately.”

“The sooner, the better. Jim just walked out on us. No notice or nothin’. He came back from his shift one day last week and took his uniform off right here in this office. Said ‘this job doesn’t pay enough for this kind of shit,’ threw his clothes on the floor and drove home in his skivvies. Can you believe that? Left me in a pinch. I had to go out on his calls for the rest of the week.”

* * *

Overall, I liked this piece. Loved the voice too. With a few tweaks, I think this could be a strong first page. Brave Writer has given us a peek into the main character’s background without resorting to a huge info. dump. Paragraph four dances on the edge, but not so much that it pulled me out of the story. We have a sense of who John is and some of the difficulties he’s had growing up in his deceased father’s shadow. Life in a small town isn’t easy, and that’s clear.

I’m a sucker for snarky characters, so I loved this line:

He couldn’t imagine this guy lifting anything heavier than a bowl of gravy since his beet-red face was sweating from the exertion required just to have this conversation. 

It may read better if you broke it into two sentences, but I’d rather concentrate on the bigger picture.

What this first page is missing is a solid goal, something the MC needs to achieve more than anything. Sure, he’s applying for a job, but it doesn’t seem like he cares if he gets it. Why, then, should the reader care? Our main character must be in a motivated situation with an intriguing goal or problem to overcome.

The writer may want to save this piece for later in the story, even if it’s used on page two or three, and instead draw us in with a more compelling goal. Or, show us why this job interview is so important to John. Without the job, will he lose his house? Not have food? Is he trying to escape this small town for some reason?

Also, I’m not a fan of opening with dialogue unless it’s used for a purpose. For example, to raise a story question or to intrigue the reader. Dialogue, especially when used as an opening line, needs to sparkle (I’ll show you what I mean in a second). Without context and grounding, we risk disorienting the reader.

Let’s look at an example of dialogue that works as a first line and adds conflict to the entire first page. Maybe it’ll help spark some ideas for you.

The following is from The Burial Hour by Jeffery Deaver. For clarity, my comments are in bold, the excerpt italicized.

“Mommy.”

“In a minute.” 

Bam! Right off, we feel the tension mounting. 

They trooped doggedly along the quiet street on the Upper East Side, the sun low this cool autumn morning. Red leaves, yellow leaves spiraled from sparse branches.

Mother and daughter, burdened with the baggage that children now carted to school.

In five sentences the author has grounded us in the scene. We’re right there with the characters, envisioning the scene in our mind’s eye. Without even reading the next line we can sense the urgency of the situation. Plus, we can already empathize with the characters.

Let’s read on …

Clare was texting furiously. Her housekeeper had—wouldn’t you know it?—gotten sick, no, possibly gotten sick, on the day of the dinner party! The party. And Alan had to work late. Possibly had to work late.

As if I could ever count on him anyway.

Ding.

The response from her friend:

Sorry, Carmellas busy tnight.

Jesus. A tearful emoji accompanied the missive. Why not type the god-damn “o” in tonight? Did it save you a precious millisecond? And remember apostrophes?

“But, Mommy.” A nine-year-old’s singsongy tone.

“A minute, Morgan. You heard me.” Clare’s voice was a benign monotone. Not the least angry, not the least peeved or piqued.

first page critique

Can you see why this 1st page works? The goal is clearly defined and the main character needs to achieve it. The snappy dialogue between mother and daughter creates conflict. The voice rocks, and the scene hooks the reader. We need to read on in order to find out what happens next. More importantly, we’re compelled to turn the page. Questions are raised, questions that need answers. And that’s exactly what a first page should do. Don’t let us decide whether or not we want to turn the page. Grab us in a stranglehold and force us.

Over to you, TKZers. What advice would you give to improve this brave writer’s first page?

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Social Media, Blogging, and SEO Tips

Posted by Sue Coletta

Social Media, Blogging, and SEO tipsTo prepare for my first post as a TKZ member (yay!), I read all the social media posts on the Kill Zone (my little research addiction rearing its head :-)). Back as far as 2009, Joe Moore wrote Social Networking Showdown, which explored MySpace vs. Facebook, Shelfari vs. Goodreads, Crimespace, Gather, Bebo, LinkedIn, and the all-important email list. Even though some of these sites are nonexistent today, Joe’s advice still applies. And in 2011, he shared his perspective on using manners online. Which is critical these days.

The way we conduct ourselves on social media matters. Hence, why Jim made social media easy and why, I presume, Jodie Renner invited Anne Allen to give us 15 Do’s and Don’ts of social media as only Anne could, with her fantastic wit.

One year later, in 2016, Clare shared what’s acceptable for authors on social media and what isn’t. Jim showed us the dangers of social media, and how it can consume us if we’re not careful.

Through the years the Kill Zone authors have tried to keep us from falling into the honey trap of social media. Which brings me to the burning question Kathryn posed this past June: Writers on Social Media: Does it Even Make a Difference?

In my opinion, the correct answer is yes.

Working writers in the digital age need to have a social media presence. Fans expect to find a way to connect with their favorite author. How many of you have finished reading a thriller that blew you away, and immediately went online to find out more about the author? I know I have. It’s only natural to become curious about the authors whose books we love. Give your fans a way to find you — the first step in building an audience.

I’ve seen authors who don’t even have a website, never mind an updated blog. This is a huge mistake, IMO. It’s imperative to have a home base. Without one, we’re limiting our ability to grow.

BLOGGING

There are two types of blogging: those who blog about their daily routine and those who offer valuable content. Although both ways technically “engage” our audience, the latter is a more effective way to build and nurture a fan base.

When I first started blogging I had no idea what to do. I’ve always loved to research, so I used my blog as a way to share the interesting tidbits I’d learned along the way. For me, it was a no-brainer. I’d already done the research. Writing about what I’d learned helped me to remember what I needed for my WIP while offering valuable content to writers who despise research (Gasp!). Over time my Murder Blog grew into a crime resource blog.

Running a resource blog has its advantages and disadvantages. Be sure to look into the pros and cons before choosing this route. When I first scored a publishing deal, I realized most of my audience was made up of other writers. The question then became, how could I attract non-writers without losing what I’d built?

My solution was to widen my scope to things readers would also enjoy, like flash fiction and true crime stories. Who doesn’t like a good mystery?

With a resource blog it’s also difficult to support the writing community. Book promos go over about as well as a two-ton elephant on a rubber raft. If you decide to run a resource blog, find another way to support your fellow writers. When one of us succeeds, the literary angels rejoice.

There’s one exception to the “no book promos” rule for resource blogs, and that is research. It’s always fun to read about other writers’ experiences. Subtly place their book covers somewhere in post (with buy link). That way it benefits both your audience and the author.

The one thing we can count on is that how-to blog changes with the times. A few months ago, my publisher shared a link to an article about blogging in 2018. Because she shared the article via our private group, I’m reluctant to share the link. The gist of article is, come 2018 bloggers who don’t offer some sort of video content will be left in the dust. Only time will tell if this advice holds true, but it makes sense. The younger generation loves YouTube. By adding a video series or a Facebook Live event we could expand our audience.

It’s time-consuming to create each video episode. Hence why I had several months in between the first two episodes of Serial Killer Corner. Our first priority must be writing that next book. However, consistency is key. Weekly, monthly, bi-monthly? Choose a plan that works for you and stick with it.

SEO MATTERS

SEO — Search Engine Optimization — drives traffic to your website/blog. Without making this post 10K words long, I’m sharing a few SEO tips with added tips to expand our reach. In the future I could devote an entire post to how to maximize SEO. Would that interest you?

Tips

  • every post should have at least one inbound link and two outbound links;
  • send legacy blogs a pingback when linking to their site;
  • never link the same words as the post title or you’ll lessen the previous posts’ SEO (note how I linked to previous TKZ posts in the 1st paragraph);
  • use long-tail keywords rather than short-tail (less competition equals better traffic);
  • using Yoast SEO plug-in is one of the easiest ways to optimize a blog’s SEO;
  • self-hosted sites allow full control of SEO, free sites don’t;
  • remove stop words in the post slug (for example, see the permalink for this post); I’d also recommend removing the date, but that’s a personal preference;
  • drip marketing campaigns drive traffic to your site;
  • slow blogging drives more traffic than daily blogging (for a single author site);
  • consistency is key — if you post every Saturday, keep that schedule;
  • use spaces before and after an em dash in blog posts (not books);
  • use alt tags on every image (I use the post title, which should include the keyword); if someone pins an image, the post title travels with it;
  • link images to post and book covers to buy link;
  • white space is your friend; use subheadings, bullet points, and/or lists;
  • longer posts (800 – 1, 000 words min.) get better SEO than than shorter ones;
  • using two hashtags on Twitter garners more engagement than three or more;
  • protect your site with SSL encryption (as of this month, Google warns potential visitors if your site isn’t protected; imagine how much traffic you could lose?);
  • post a “SSL Protected” badge on your site; it aids in email sign-ups;
  • via scroll bar or pop-up, capitalize on that traffic by asking visitors to join your community, which helps build your email list;

THE 80/20 RULE

Most of us are familiar with the 80/20 rule. 80% non-book-related content; 20% books. My average leans more toward 90/10, but that may be a personal preference.

What should we share 80% of the time? The easiest thing to do is to share what we’re passionate about. When I say post about passion I don’t mean writing. Sure, we’re all passionate about writing, but I’m sure that’s not the only thing you’re passionate about. How about animals, nature, cooking, gardening, or sports?

One of the best examples of sharing one’s passion comes from a writer pal of mine, Diana Cosby, who loves photography. Every Saturday on Facebook, she holds the Mad Bird Competition. During the week she takes photos of birds who have a penetrating glare and/or fighting stance. On Saturdays, she posts two side-by-side photos and asks her audience to vote for their favorite “mad bird.” Much like boxing, the champion from that round goes up against a new bird the following week.

On Fridays, she posts formal rejection letters to birds who didn’t make the cut. With her permission, here’s an example:

Dear Mr. House Sparrow,

I regret to inform you that though your ‘fierce look’ holds merit, it far from meets the requirements for entry into the Mad Bird Competition. Please practice your mad looks and resubmit.

Sincerely,
M.R. Grackle
1st inductee into the Mad Bird Hall of Fame

It’s a blast! I look forward to these posts every week. As such, I’m curious about her books. See how that works?

My own social media tends to run a bit darker … murder & serial killers top the list, but I also share stories about Poe & Edgar, my pet crows who live free, as well as my love for nature and anything with fur or feathers. The key is to be real. Don’t try to fake being genuine. People see right through a false facade. Also, please don’t rant about book reviews, rejection letters, or anything else. Social media is not the place to share your frustrations.

As for soft marketing on social media, I like to make my own memes. It only takes a few minutes and it’s a great way to keep your fans updated on what you’re working on. In the following example I wrote: #amwriting Book 3, Grafton Series. I also linked to the series. Don’t forget to include a link to your website. The more the meme is shared, the more people see your name. Keep it small and unobtrusive. See mine in the lower-right corner?

Social Media, Blogging, and SEO Tips

In the next example, I asked, “What’s everyone doing this weekend? No words, only gifs.” Have fun on social media. The point is to engage your audience.

Folks love to be included. Plus, I genuinely want to get to know the people who follow/friend me. Don’t you? It doesn’t take much effort to make your fans feel special. Take a few moments to mingle with them. It’s five or ten minutes out of your busy schedule, yet it may be the only thing that brightens someone’s day. In a world with so much negatively and hatred, be better, be more than, be the best person you can be … in life and on social media.

Over to you TKZers. How do you approach social media? Would you be interested in more SEO and blogging tips?

CLEAVED by Sue Coletta

 

Women impaled by deer antlers, bodies encased in oil drums, nursery rhymes, and the Suicide King. What connects these cryptic clues? For Sage and Niko, the truth may be more terrifying than they ever imagined.

CLEAVED, Grafton County Series, Book 2, is on sale for $2.99.

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