Tag Archives: business of writing

What’s Your Brand?

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“Simplicity is the ultimate sophistication.” – Leonardo da Vinci

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Last week John Gilstrap posted about his brand, and it got me thinking about what an author’s brand is and what it does for us.

First, a little history. According to Wikipedia

Branding and labeling have an ancient history. Branding probably began with the practice of branding livestock to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Over time, purchasers realized that the brand provided information about origin as well as about ownership, and could serve as a guide to quality.

More recently, we understand branding as a way to differentiate products in a world full of product names. Again, from Wikipedia

The key components that form a brand’s toolbox include a brand’s identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.

Wow! That’s a lot to think about.

Book Branding

When I was writing novels in my Watch mystery series, I assumed all my books would be watch mysteries, and therefore, my brand should be something related to time or clocks. I created some bookmarks and lid grippers with a watch face that I thought was cute.

In addition, my cover designer suggested putting a watch face on the spine of each book in the place the publisher’s logo usually goes. I agreed, and I love to see my books lined up in our local bookstore. Each watch face is different, but they define my series.

But then I was encouraged to write a novel on the Lady Pilot-in-Command theme, so the watch brand didn’t work anymore. The brand for the new series became anything to do with aviation: an image of a Cessna on a pen, the propeller on the spine of the book, or—best of all—the gorgeous propeller pens my TKZ friend and colleague Steve Hooley makes.

Currently, I’m writing Middle Grade novels that are traditionally published, so the book spine will carry the publisher’s logo. I’m not sure what brand we’ll come up with for that series.

Author Branding

But after reading John’s post, I’m wondering how to create an author brand for me in addition to my books.

Publishdrive.com summarizes some of the key elements for an author brand.

Author branding, which comprises your writing style, website design, social media presence, and the emotional impact of your work, not only defines your identity as a writer but also influences how readers perceive and connect with you, differentiating you from others and establishing a solid foundation for your writing career.

To build an authentic author brand identity, focus on creating a tagline that encapsulates your essence, establish a unique brand voice for consistency across communications, and understand your unique selling proposition to differentiate yourself from other authors.

Looks like I have some work to do.

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So, TKZers: Have you put much thought into branding? Do you have an author brand? Do you have a tagline? How about an image that reflects your brand?

 

Coming Soon!

The Other Side of Sunshine
A Middle Grade Mystery

The Reen & Joanie Detective Agency is open for business, and the first assignment is to find a treasure hidden by the mysterious “Mr. Shadow.” But others are looking for the treasure, too, and they may not be playing by the rules.

Emotional Trigger Words + The Id

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A trigger word is a word that evokes a strong emotional reaction to compel someone to act. The reaction could be anything from clicking an article, opening an email, or buying a product. Like with most things in life, we don’t want to abuse trigger words. If used ethically, trigger words can help our books/newsletters/blog/articles reach a wider audience.

How are Emotional Triggers Formed?

The same way we trigger emotion in readers—tickle the senses. Some of our most powerful memories include the smell, sound, or taste of certain things when associated with a positive or negative connotation. But trigger words work differently.

All decisions made by us or others consist of multiple conscious and subconscious emotions. By delving into the psychology behind human behavior, we can increase sales and visibility.

4 Emotional Triggers

#1) Belonging

It’s human nature to want to belong to something. The writing community, a family, book clubs, critique groups, a religious organization, or other social groups. Giving people a sense of belonging works remarkably well. For example, I write “join my community” rather than “subscribe (which has a negative connotation) to my newsletter.” That little tweak makes a huge difference in how the message is received.

Trigger words for belonging

  • Community
  • Join
  • Become a member
  • Mutual
  • We
  • Together
  • Society
  • Neighborhood

#2) Fear

I can’t see why authors would want to use a fear tactic, but it’s listed as a marketing ploy. Though you could use fear triggers as keywords or in a book description.

Trigger words for fear

  • Worry
  • Anxiety
  • Concern
  • Terror
  • Death
  • Toxic
  • Mistake
  • Embarrassed
  • Nightmare
  • Doubt
  • Phobia
  • Horrific
  • Disastrous
  • Plummet
  • Warning
  • Danger
  • Looming
  • Shattered

#3) Guilt

Guilt is a powerful emotion, right? Charity organizations overuse this tactic. For us, triggering a guilt response would not be an effective way to market books. But we can use the trigger words in book descriptions or as keywords/key phrases for better targeting.

Trigger words for guilt

  • Goodwill
  • Humane
  • Disgrace
  • Shame
  • Disgusting
  • Charity
  • Donation
  • Mercy
  • Kindness
  • Empathy
  • Generosity
  • Compassion
  • Bleed for
  • Sympathize with
  • Feel for
  • Grief
  • Sorrow
  • Understand

#4) Trust

Trust is important for building a long-term business. When readers trust you to deliver the same quality in each book, article, or newsletter, you’ll build a loyal audience. Don’t try to fake this emotion, or it’ll backfire.

A few ways to show you’re trustworthy

  • Be transparent
  • Display reviews from other readers
  • Be genuine
  • Show you’re human, not perfect

In one newsletter, I wrote, “I have no words of wisdom for you today. The well is dry. I left all my emotions on the page.” I never once tried to fake it. And y’know what? I received the sweetest responses. Being emotionally spent is something we’ve all experienced, so we relate. We empathize.

Trigger words for trust

  • Caring
  • Fair treatment
  • Quality
  • Competency
  • Apologize
  • Sorry
  • Change
  • Never
  • Always
  • Privacy

The Pleasure Principle

In Sigmund Freud’s psychoanalysis, he described the pleasure principle as the instinctual force that motivates people to seek pleasure, to satisfy biological and psychological needs, and to avoid pain. The id resides in a primitive part of the psyche and is the only part of the personality that’s present at birth. Which explains the terrible twos. The ego doesn’t develop till age three or four.

Three major components of personality

  • The id – impulsive part of one’s personality that is driven by pleasure and repulsed by pain
  • Ego – conscious part of one’s personality that mediates between the id and superego and makes decisions
  • Superego – judgmental and morally correct part of one’s personality

Freud conceived the id as the unconscious mind’s primary source of motivation for all human behavior, from basic wants and needs (think: hunger and thirst) to emotional expression, impulses (think: aggression), and sexual desires. The id acts according to the pleasure principle — it seeks to fulfill its needs and desires in any way possible while avoiding pain or discomfort.

We live in a world of immediate gratification. No longer do we need to wait for the stores to stock a new album or novel. We can download it in seconds.

Can you guess how social media might affect the balance of the three components of personality? Likes, comments, and shares feed the id while making it difficult for the ego to mediate the feud with the superego. Hence why some people feel the need to condemn others and cast judgment.

TKZers, have you considered using psychology in your marketing? Do you use trigger words in book descriptions, keywords, and/or marketing?

Please note: I’ll be on the road today and will respond to comments later this afternoon. Hope you all have a fabulous day!

How Time Off Benefits Writers

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The last part of Tips to Improve Newsletters series will continue next time. Two reasons for skipping this week. First and foremost, I’ve been glued to the keyboard for months with very little time-off, and I need a break. Two, it’s Memorial Day. Yesterday, the hubby and I cruised around the lakes and through tree-lined backroads on our new HD Heritage Softail Classic—a well needed respite among nature. We plan to continue that ride today.

Here’s a pic of our new baby…

HD Heritage Softail Classic

©2023 Sue Coletta

Time off benefits us for many reasons. When we break from our usual routine, we can no longer operate on autopilot. That decreased familiarity flips a switch in our brain to be more fully present, to really wake up. Meditation has a similar effect. Thus, taking time off increases mindfulness and produces a higher level of wellbeing.

Heart Health

Time away from the keyboard also improves heart health. It can help reduce the risk for metabolic syndrome—a cluster of health issues including high blood pressure, high blood sugar, excess belly fat, and abnormal cholesterol levels—which raises the risk for heart disease, stroke, and type 2 diabetes, according to Forbes. In fact, researchers found that in those who vacationed and/or took time off on a regular basis were less likely to die from heart attacks and other cardiovascular problems.

Stress

Time off reduces stress. When we’re stressed, our bodies release hormones like cortisol and adrenaline. Over time, chronic stress increases our risk for health issues.

Another scientific study found that spending at least two hours per week in natural environments—parks, forests, beaches, lakes—is not only great for our soul, it’s also good for our health.

Brainpower

Taking time off improves the capacity to learn. When the brain is fully relaxed, it consolidates knowledge and brainpower.

“Neuroscience is so clear, through PET scans and MRIs, that the ‘aha’ moments comes when you’re in a relaxed state of mind.”

—Brigid Schulte, author of Overwhelmed: Work, Love and Play When No One Has the Time

Hence why some of our best ideas come while we’re in the shower, on a walk, or as we’re falling asleep. In fact, a professor at Columbia Business School has conducted numerous studies, drawing a link between travel and creativity.

“Foreign experiences increase both cognitive flexibility and depth and integrativeness of thought, the ability to make deep connections…”

—Adam Galinsky, Columbia Business School

Sleep

Sleep is a commodity many of us struggle with, evident in the comments of Steve’s recent post. Stress lowers sleep quality—wake up groggy and/or suffers from a lack of energy. But taking time off to read, take a walk, or other activities can lower your stress levels. Thus, induces a better night’s sleep.

If you’re overwhelmed or cognizant that your body needs rest, take what Psychological Therapist Kate Chartres calls a “duvet day.”

“Having a duvet day replenishes your stocks. Finding the time to switch off the mind…and stop that internal chatter allows your anxious mind to repair… You’ve all heard about how our muscles need to rest. We don’t work the same ones every day, so they have time to repair. The mind needs time too, to rest and repair. This enables you to be better, more responsive, and focus on your return to work.

So, if you are feeling frazzled and in need of that duvet day, but you keep going, the chances are you’ll get more and more frazzled, less and less focused, less able to do your job. When we have too much going on, our concentration and ability to use initiative, judgement etc., are all affected. So, can you afford to pull a sickie? I think the question is to look after your mental health, can you afford not to?”

Happy Memorial Day, TKZers!

Be kind to yourself today. I’ll be around in the morning, then we’re off on another adventure. But don’t let that stop you from having fun in the comments.

What’s your favorite form of R&R? Any plans today?

To our military men and women: Thank you for your service. <3 

Two Important Points for Writers

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A recent conversation with my husband brought up two important points for writers to keep in mind. Rather than tell you, I’ll peel back the veil and let you eavesdrop.

Bob: Whatcha doin’?

Me: Studying forensic taphonomy. I’ve been dyin’ to dig into this field and finally gotta reason. Exciting, right?

Bob: Forensic taphonomy? Oh, sure, I know all about it. Are you just researching that now? I’ve known about it for years.

Me: Ha. Ha. Very funny.

Bob: Lemme ask ya this. Why are you studying forensic whatever-it’s-called?

Me: Forensic taphonomy. Well, I need to know it for a new character— Actually, the character’s an anthropologist, but y’know, since we only have one in the state, she delves into forensic taphonomy and forensic archaeology, as well. That part’s true, by the way, not fiction. We really do only have one forensic anthropologist in New Hampshire. Imagine how overworked she is? Anyway, since I needed to learn the field, I figured I’d write a post about it for TKZ. Y’know, two birds, one stone type o’ thing.

Bob: How far’d ya get?

Me: The post? About halfway. Wanna hear it?

Bob: Sure.

Me: Okay. Forensic taphonomy is the study of what happens to the human body after death. Specifically, how organisms decay and/or fossilize when exposed to the elements or in clandestine graves. Most of what happens to the body (and evidence) at an outdoor crime scene is the result of alteration or modification by natural agents, such as plants, animals, insects, soils, environment, gravity, and a whole range of environmental, climatic, and biotic factors.

The recognition and documentation of the specific role played by each of these natural agents becomes critical to understanding why evidence ends up where it does and why it looks the way it looks. By focusing on unusual patterns of dispersal and/or removal of evidence and/or remains, it shows investigators where or if human intervention occurred. (e.g., moving/removing remains to hide evidence).

Bob *teeing his hand*: Stop, stop, stop.

Me: What’s wrong?

Bob: Ya lost me.

Me: Which part?

Bob: Does it matter? You lost your audience.

Me: Oh. *pause* But forensic taphonomy’s a fascinating field.

Bob: For you, maybe.

Me: Since when is decomposition not fascinating? I thought you and I lived on the same page.

Bob: Honey, we do, but your audience may not appreciate your fascination with decomp and death like I do.

Me: Oh.

Bob: What’re you gonna write about?

Me: I dunno now. You ruined it.

Bob: You may wanna rethink that character, too.

Me: Why are you in my office?

Bob: Too much?

Me *glares*

Bob *backing away*: Yep, crossed a line. Okay, okay, don’t shoot. I’m goin’.

Sadly, he’s not wrong. When I read the post aloud it sounded dry. He wasn’t right about the character, though. I need her—she plays a vital role in the plot—but I may have gotten a bit overeager with my research. And you guys almost ended up with a 1500-word post about forensic taphonomy to read with your morning coffee/tea.

This conversation raises two important points. Did you catch them already?

#1: For what reasons do we create secondary characters?

Secondary characters bring the story to life. No one lives in a bubble. Secondary characters can provide comic relief at a tense moment, or make matters worse by adding conflict or increasing tension. A secondary character may come in the form of a mentor, love interest, work colleague, long lost relative…the list goes on and on. Subplots often revolve around secondary characters, and we can use these subplots to mirror and add depth to the main storyline.

Just because the plot may not revolve around a secondary character doesn’t mean their role is less important. After all, they’re still human with hopes and wants and dreams and fears and flaws like the rest of us. The story will be more interesting if our secondary characters are working toward their goals alongside the main characters.

While crafting a new secondary character, don’t get hung up on what they look like, unless their appearance adds to their characterization. For example, a depressed character might wear baggy lounge wear that’s two sizes too big, never wear makeup, or even bother to brush their hair.

What matters most is their role in the story, their association with the main players, and how they work with—or against—the protagonist. Once we nail down their role, we can flesh them out with personality traits that complement or contrast with the key players.

#2: Always keep the reader in mind.

Yes, we’ve all heard the speech: Write for you and you alone.

While it’s true on a certain level, writing is also a business. For those who don’t care if anyone ever reads their work, it’s a hobby. In which case, they probably don’t care much about craft, either. Serious writers keep audience expectations in mind. We care about delivering a visceral thrill ride each and every time. Which is not the same as writing for money or some crazy get-rich-quick scheme. If that’s the goal, find another profession.

I’ll let Stephen King explain:

One more matter needs to be discussed, a matter that bears directly on that life-changer and one that I’ve touched on already, but indirectly. Now I’d like to face it head-on. It’s a question that people ask in different ways—sometimes it comes out polite and sometimes it comes out rough, but it always amounts to the same: Do you do it for the money, honey?

The answer is no. Don’t now and never did. Yes, I’ve made a great deal of dough from my fiction, but I never set a single word down on paper with the thought of being paid for it. I have done some work as favors for friends—logrolling is the slang term for it—but at the very worst, you’d have to call that a crude kind of barter. I have written because it fulfilled me. Maybe it paid off the mortgage on the house and got the kids through college, but those things were on the side—I did it for the buzz. I did it for the pure joy of the thing. And if you can do it for joy, you can do it forever.

Thank you, Mr. King!

TKZers, care to share your favorite secondary character? S/he can be a character you created or one you read about.

I AM MAYHEM is a semi-finalist in the 2021 Kindle Book Review Awards. Fingers crossed for the next round!

Things to Consider for Successful Book Signings

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A reader took this pic as I signed her book.

Is there a right way and wrong way to sign a book?

Some authors claim you must sign the title page; others say you should sign the half-title page. Some authors cross out their printed name before signing; others consider it as defacing the book. Some authors only scrawl a signature; others personalize a message to the reader. Some authors include a date and location of the book signing; others don’t.

How can there be so much conflicting advice over signing a book?

I admit, I’d never heard of an author crossing out their name before conducting research for this post. I have more than a few shelves filled with signed editions, and none of the authors crossed out their printed name on the title page.

From where did this custom originate?

Authors seem split on the subject.

Some say the tradition started with personalized stationery. If you’re writing to a friend and your personalized stationery has your full name on it, crossing out the printed name suggests a more personal touch. Thus, an author crossing out their printed name on the title page suggests s/he is there in person to write his/her own name, so the signature supersedes the printed name.

Makes sense.

Others say the historic tradition dates back to the days of a small press run, where the author would hand-sign each book as an authentication of the text.

Also makes sense.

After all the blood, sweat, and tears I pour into each story, I would never cross out my name. I worked too hard to get it there in the first place. 😉 But it’s a personal choice. If you’re fond of tradition, then by all means cross out your name. Next, you’ll need to decide between one quick slanted line, a squiggly line, or a horizontal line drawn straight through the entire name.

To help you decide, read the comment section of Writer’s Digest.

What about adding a date and/or location?

Some say adding a date and/or location adds value for book collectors. Others say the author’s signature is most important. I’ve never added a date or location, but I like the idea of making it easy for the reader to remember when and where s/he met the author.

Personalization

I always ask if the reader wants the book personalized or just signed. I wish I could give you a definitive answer here, but the truth is, my audience is split on this issue. Half want a personalized message; the others are happy with a simple signature. As far as adding value, book collectors seem to agree that a lone signature is worth more than a personalization (aside from the date). That’s always been my impression, too, and one which I repeat to readers when I’m short on time.

“The book will be worth more with just a signature . . . when I’m dead.” 😉

When a line forms at the table, scrawling a lone signature makes life a lot simpler. Adding a date/location would only take a second, but that personalization can and will trip you up from time to time. Learned that lesson more than once. I donate the awkwardly signed paperbacks to my local library. It’s become a running joke.

“Hey, Sue. Book signing yesterday?”

“Yep.”

“Messed up a few?”

“Yep.”

“Excellent! See ya next time.”

Grumble, grumble. “See ya then.”

A few tips for personalization:

  • Always ask readers to spell their name. Even common names can have unusual spellings. Example: Stacy, Stacie, Staci, Stacey. Last names? Forget about it. The possibilities are endless. Thankfully, most readers won’t ask you to include their last name.
  • Before the event think of a few standard catch phrases for new readers. Bonus points if it relates to the book or series.
  • Also jot down a few standard catch phrases for your dedicated fans. You don’t want to sign your tenth book with the same catch phrase you used for your debut. By creating a new one per event you’ll lessen the chances of disappointment. When in doubt, a simple “Thanks for your continued support” does the trick. It’s not all that creative, but it works in a pinch.

Sharpie, Colored Ink, or Classic Black?

Again, authors are split. Have you noticed a trend yet?

Some authors say they sign in colored ink to show the signature wasn’t preprinted in the book or done with a stamp. Others claim colored ink looks amateurish and an author should only sign in blue or black ink. And some authors always sign with a Sharpie.

I never sign with a Sharpie. When you’ve got a line at your table, it takes extra time to let the ink dry before closing the cover. Otherwise, the ink smudges. Blowing on the signature could speed up the process, but that’s never a good look. Sharpies also tend to bleed through to the next page.

If signing with a pen, bring more than one. At my last signing I ran through three. It’s a great problem to have, but a problem nonetheless if we forgot to pack more than one pen.

What Form of Payment to Accept?

At my first book signing, I wrongly assumed everyone would hand me dead presidents. Big mistake. I lost a lot of sales by only accepting cash and the occasional check from sweet ol’ cotton tops. Whether we like it or not, a whole generation uses cards or apps for everything they purchase. Including books.

Thankfully, we don’t need to lug around a manual credit card machine aka the “knuckle buster.” Nowadays all we need is a cell phone.

The top two easiest ways to accept cards are:

  • Square Reader
  • PayPal Zettle

The Square Reader is one of the best and most popular options. Compact, easy-to-use, and accepts all credit/debit card transactions. Either manually enter the credit/debit card, swipe the card through the reader attached to your cell phone, or hover the card over the reader for a contactless transaction. Square also accepts purchases via an app. Most purchases don’t require a signature. For those that do, the buyer scrawls a signature on your phone with their finger. Square has added benefits, too, like keeping a running tally of daily sales.

When you sign up for a Square account, you’ll be asked to link a bank account. Funds from the book signing will be deposited on the next business day. There’s also an option for instant transfer. The nice part about Square is the ability to set up your products in advance. When a reader purchases a book(s), tap the product(s) and Square automatically adds the price. Easy peasy. Square does offer a stand-alone terminal, but it’s pricey ($299. on Amazon).

PayPal Zettle is another great option. The Zettle 2 device is a stand-alone terminal. Connects wirelessly to PayPal’s Zettle Go App via Bluetooth and accepts all credit/debit cards, including Apple Pay, Venmo, Samsung Pay, Google Pay, and contactless transactions. The terminal costs $79, but new Zettle account holders only pay $29. Like Square, Zettle allows you to set up inventory and pricing. They also offer a mobile card reader.

I use both Square and the Zettle terminal. Dead zones abound in my area. Whichever device connects first is my favorite of the day. 😉

Group vs. Individual Signings

Group author events aren’t my favorite things to do. Some venues try to squeeze ten authors into a room that holds about five, and it’s a miserable experience for everyone. Aside from conferences, I don’t bother with group events anymore. That said, a signing with one or two other authors can be fun. Plus, if you’re new to book signings, having a fellow author to show you the ropes will help relieve some of the pressure. I will say, a solo signing is far more lucrative than a group event. Though it may depend on your area.

The Actual Signature

Early on in my career, I received top-notch advice from an author friend who had experience with book signings. She told me never to sign a book with my legal signature. By signing in the same way as, say, a check, you’re inviting trouble. For example, my legal name is Susan, but I prefer Sue (obviously). So, I sign my books as Sue Coletta, not Susan, and I changed the way I would write my first and last name on a legal document. This new signature became my author signature.

Why is this important? Because if you hand the wrong person a signed book with your legal signature, they could easily forge your name.

Venues: Think Outside the Box

All book signings don’t need to be held in bookstores or libraries. I’ve had some of my most successful signings at local fairs and Old Home Days, and I’ve sold out and scored numerous book club invites.

Readers love unique book signing venues.

I have a friend who held book signings in hospitals (pre-pandemic). Another friend held a book signing at a local brewery. Another friend has gained her local audience by hosting Florida wildlife cruises that end with a signing. See what I’m sayin’? Be creative!

A few years back, I held a signing at a murder site in one of my thrillers, which is also a popular tourist attraction. I’ve held a signing in a tattoo shop featured in the book. Some of my murder sites are places where I plan to hold signings once the book releases. And I’ve gained a supportive fanbase because of it. I’m lucky that my area is a popular tourist destination. Some fans literally run to my table, all excited to see me again. My husband, son, and daughter-in-law come just to watch readers’ reactions. My grandchildren (8 1/2, 7, and 4 y.o.) are far less impressed . . .

Nanna, why are all these people here to see you?

Because I’m cool.

Hahaha. No, really.

Out of the mouths of babes, right? Little rascals help to keep the ego in check.

Most importantly, book signings should be fun.

A book signing is a time when we get to meet the folks who love our characters, plot lines, twists and turns. Enjoy the day. Each time we sign a book it’s a personal experience between author and reader. The “right way” to sign a book is a personal choice. If it feels right to sign in crayon, go for it. The only part that’s a must is to adopt an author signature. Why invite trouble?

Over to you, TKZers. Did I miss anything? Do you cross out your name? Use colored ink? Doodle little hearts around the title? Please explain.

 If you haven’t done a book signing yet, which of these tips might you adopt and why? Have you attended an unusual book event? Please explain.

 

Writing Community Etiquette

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One of the most amazing things about being an author is mingling within the writing community. Writers, as I’m sure you’ll agree, are some of the most generous, supportive, and kind humans on the planet.

That said, there are a few unwritten rules within the community. Let’s discuss to enlighten the newer members of our family.

Other Writers are NOT Competition.

They are our people, our tribe. The longer we’re in this business the more it becomes a kinship. I can’t even imagine working without other writers by my side. We share successes, as Joe so beautifully demonstrated last Saturday. We also share failures (privately, btw, never rant on social media). We lift each other up and try to help where we can.

Without other writers, imagine how lonely this profession would be? As it is, we spend countless hours alone at the keyboard, hanging with our fictional homies or burrowing down one research rabbit hole after another. What if we had no one to share our discoveries with? Or to bounce ideas off of? Or to help us celebrate a new release? Or to knock some sense into us when nothing seems to go right?

We’re better because of, not in spite of, our relationships with other writers.

Lose the Ego

If this business hasn’t taught you humility, you haven’t been part of the publishing industry long enough. You might be soaring now, but you will fall one day. It’s inevitable. Yes, celebrate your successes. Don’t let it go to your head, though. A reality check now and then is an important exercise. Chances are there’s plenty of writers who sell more books than you, who are more loved by readers, who has rocketed to heights you (or I) might never reach.

John’s recent post is the perfect example of success and humility. It’s one of my favorite posts he’s written because of its honesty and realness.

Don’t be a Jerk

Do you really need to point out a typo in a tweet? We’re all fallible. Smile and move on.

Do you really need to say how much you disliked a fellow writer’s work?

What you put out in the universe has a way of boomeranging at the most inconvenient times. It may not be today, but eventually Karma will bite back. Count on it.

When you first join the writing community, it may seem endless. Here’s the thing about skewed impressions. Objects in the mirror are closer than they appear. Cross a fellow writer, and that circle can and will get downright claustrophobic. Why? Because writers protect other writers. It’s what we do; it’s who we are as a community. Just ask Disney.

Give More Than You Receive

Did a fellow writer blurb a book for you? Great! What did you do to help support them? I’m not saying you need to match the gesture by blurbing their next book. Maybe you’re not at that level yet. What should you do? Here are a few suggestions:

  • Review one of their books
  • Offer to beta read
  • Share their good news, new release, book cover(s), blog posts, interview, etc. on social media
  • Better yet, pay it forward to a writer farther down the rungs of the ladder—most writers will love knowing by helping Writer X, they also helped Writer Y.

The worst thing you can do is to ask for another helping hand when you’ve showed no appreciation for the last favor. And for the love of God, NEVER ask a fellow writer to fund your writing career because, in your eyes, they’re successful and you’re entitled enough to think you shouldn’t have to work a day job while you hone your craft. Yeah, those people exist. And they all seem to have my email address. Lucky me. 🙂

Common Courtesy

Treat fellow writers as you would like to be treated.

  1. Respond to blog comments. If someone has taken the time to comment on your article, don’t treat them like they’re invisible. Reciprocate with a response. Common courtesy is not rocket science. How would you feel if one day everyone stopped commenting on your blog posts? If you continue to ignore your audience, that can and will happen. If chatting with your audience isn’t important to you, then close the comment section. By leaving it open you’re obligated to respond.
  2. Share a fellow writer’s posts. Let’s take Twitter, for example. If someone retweets everything you share, or even if they only share one post, return the favor. They didn’t have to take the time to share your tweet with their audience, but they did. Do the same for them.

But Sue, what if their books have sex acts on the covers? If you don’t feel comfortable sharing their pinned post with your audience, then scroll through their timeline until you find a more appropriate post that you can share.

  1. Never hijack another writer’s social media timeline. We’ve all met the writer who thinks it’s acceptable to tag 90 authors in their book promos. It isn’t. If anything, said writer looks unprofessional and desperate. I have a few followers on Twitter who do it constantly, and it drives me crazy. The only ones I haven’t blocked (yet) are the writers who also RT my tweets. Does that make tagging okay? No. Unless you’re having a conversation with someone or sharing their work, pretend tagging doesn’t exist.

Lose the Automated Message

I admit, when I first joined Twitter, an automated message to greet my new followers seemed like a good idea. Let me set the record straight—they are never a good idea.

Nothing screams amateur more than an automated message. I once followed this writer whose automated message read: “I want to be your favorite author!” I wrote back: “I want to be your favorite author, too!”

Surprise, surprise, she unfollowed me. Good riddance.

I can think of only two possible exceptions for sending a private message.

  1. If you’re extending an offer that will benefit them, not you. And it’s free. You wouldn’t ask someone you just met at a party for money, right?
  2. If you’re having trouble finding their books and are asking for a link.

In both these non-automated scenarios, most writers won’t mind. But first try to find their email address. Email is less intrusive than private messaging.

Auto-Add Email to Newsletter

If a fellow writer accepts your friend request on Facebook or follows you on Twitter/Instagram or subscribes to your YouTube channel, that does NOT mean they’ve signed up to receive your newsletter. I’ve had friends add me to their list, but they’re actual friends who I chat with all the time. For everyone else, there’s a big difference between showing support for your fellow writers and signing up to receive their newsletters.

Think of it this way. I have over 12K followers on Twitter alone. Imagine if they all added me to their email list? My inbox would explode! The less-informed writer may be thinking: But Sue, you can unsubscribe at any time.

Oy. I hear that excuse all the time. Newsflash. Unsubscribing from a newsletter you never signed up for in the first place annoys most writers. Plus, it takes time away from writing, researching, marketing, or the gazillion other things we do daily.

Read the room, dear guppy (new writers a la MWA). A follow-back or an acceptance of a friend request is just that. Nothing more.

Final Thought

As I said at the beginning of this post, writers are some of the best people on the planet. Most of us would agree that without other writers, this profession would be a lonely one. But we’re never truly alone. There’s always another writer who’ll be there when we need them, just as we were there for them. We’re blessed, and that gift should never be taken for granted.

Over to you, TKZ family.

Did I miss anything? Add your tip! If you can’t think of anything to add, then share a story of a writer helping you or vice versa.

7 Hard Truths of Working as a Professional Writer

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By SUE COLETTA

When we first begin our writing journey, our dreams often overshadow the realities of working as a professional writer.

Which publishing path we chose (self-publishing or traditional) doesn’t make a difference. The products we produce do.

For those of you who are at the early stages of your career, let’s take a look at 7 Hard Truths of Working as a Professional Writer.

For the professional writers in our TKZ family, please add your truths.

Truth #1:

Writing consumes us. We decline more offers for lunch than we accept. We could analyze one sentence ad nauseum, and still not be happy with it. To an outsider, at times we may look like we’re staring into space, but our mind is whirling with ten different scenarios after a character did something unexpected or our storyline banged a hard right instead of a left, even though we’d planned the milestones in advance.

Truth #2:

When you work from home, friends and family assume you have time to chitchat. No matter how many times you mention your deadline, book launch, or any “author” subject, many will breeze right over it with, “Yeah, so, anyway …”

I’ve tried using signs or mugs as a clear signal not to interrupt me (see above pic), but there are those who still barge right in, whether by phone, text, or (gasp!) in person. Not in a callous way; it’s because they don’t understand the amount of brain-power required to plot and successfully execute a novel.

Writers always have multiple balls in the air at once. Yet, from the intruder’s perspective, they think there’s no harm in breaking our concentration for a minute or two (or five or ten), that we can simply return to where we left off as though the disruption never took place.

Easy-peasy, right? Wrong. Interrupting a writer should be punishable by death! At least fictionally. 😉

Truth #3:

Writers spend hours alone in our fictional worlds, and we like it that way. To write professionally, we must be comfortable behind the keyboard. Buy a nice comfy chair; you’re gonna need it. Many professional writers work six or seven days per week, and some hold down full-time day jobs as well. Not everyone has a supportive spouse or makes enough money to write full-time yet.

Truth #4:

Our writing process won’t make sense to anyone but other writers. Don’t even try to explain how a certain song transports you to fictional place or why you have two tiny squares (no more, no less) of chocolate every day as your reward while you read your new favorite thriller.

Writers, did you know daily chocolate* is good for your health? It certainly is, and here’s why:

  • Flavonoids, found in many plant-based foods, including cocoa, can lower blood pressure, improve blood flow to the brain, and make blood platelets less sticky and less likely to clot and cause a stroke.
  • Flavonoids can lower cholesterol.
  • Quality dark chocolate with a high-cocoa content is nutritious, contains a decent amount of soluble fiber, and is loaded with minerals.
  • The fatty acids profile of cocoa and dark chocolate is excellent. The fats are mostly saturated and monounsaturated, with small amounts of polyunsaturated fat.
  • Chocolate contains a stimulant like caffeine and theobromine but is unlikely to keep you awake at night.
  • Chocolate is a powerful antioxidant. One study showed that cocoa and dark chocolate had more antioxidant activity, polyphenols, and flavonoids than any other fruits tested, including blueberries!
  • Consuming dark chocolate can improve several important risk factors for heart disease by significantly decreasing oxidized LDL cholesterol in men. It also increased HDL and lowered total LDL for those with high cholesterol.
  • Dark chocolate can also reduce insulin resistance, which is another common risk factor for many diseases like heart disease and diabetes.
  • A study showed that eating dark chocolate more than 5 times per week lowered the risk of heart disease by 57%.

*I’m referring to a small amount of daily chocolate. Everything in moderation. Too much of anything is never a good idea.

Truth #5:

Our debut is just that, a starting point. It’s where our publishing journey begins. For the first time, the public will read our words, and it’s a terrifying experience akin to standing naked for all to judge. I’d love to say it gets easier, but it doesn’t. I’m as nervous for my thirteenth book to release as I was for my debut. Maybe more so, because the dream of becoming the next “overnight success” isn’t still obscuring reality.

Truth #6:

Many professional writers have health problems. Our bodies weren’t meant to hunch over a keyboard all day, every day. This position can lead to slipped discs, narrowing of nerves in the neck and back, joint issues, carpel tunnel … the list goes on and on.

Remember to take good of yourself! Buy the proper tools of the trade, like an ergonomic chair, a keyboard and/or mouse with wrist support, a sit/stand desk or have the option of switching from the desktop computer to a laptop. Exercise breaks help, too.

Truth #7:

Write for love, not money. The sad truth is, until we build a backlist, writers can’t survive on royalties alone. We can supplement our income in a variety of ways. Some writers coach, some appear on panels or do guest speaking, others offer online courses or webinars. My favorite is mingling with readers at book signings. I make most of my income from May to December. Memorial Day through Labor Day are my busiest time of year, with book signings every weekend.

By studying my area, which is a hotspot for vacationers, I’ve learned where I should appear and when. Year after year, I return to the same venues around the same date. Gone are days of sitting around an empty library, hoping for reader to approach my table, but it took time, consistency, and patience.

There are no shortcuts. Anyone who claims otherwise is lying to you.

***

I haven’t even broached the subject of marketing, piracy, or endless “buy my book!” emails from total strangers who expect you to promote “the book that’ll change the world!” to your audience. You might be surprised by how many new writers believe that, and I seem to attract all of them.

All that said, I love this profession. There’s nothing else I’d rather do.

What are some other hard truths of working as a professional writer? If you’re beginning your writing journey, is there something you’ve wondered about but never had the chance to ask? Now’s the time.

Do you Have a Business Model?

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Recent blog posts by Laura Benedict and Jordan Dane here at TKZ on backlists and embracing new writing challenges, got me thinking about how writers approach the business side of being a writer. Indeed, I just finished Jane Friedman’s recent book entitled ‘The Business of Being a Writer’ (which is excellent BTW) so I’ve been ruminating on this for a few weeks.

At the moment, I am in the thick of trying to finish the first draft of my current WIP before summer hits and my boys are home from school (which, no surprise, tends to make it harder to get writing done!). My agent already has quite a few projects to juggle, but one element I’ve really not been focusing on is the business model for my writing. My principal aim over the last few years has been to focus solely on my writing (with just a bit of social media thrown in) as I’ve been exploring YA, MG as well as adult historical fiction. In doing so, however, I haven’t really been exploring new opportunities for my writing (such as Radish) or adhering to any real kind business plan or looking to save on my expenditure by looking into utility saving sites like usave.co.uk.

Now, I feel at some point I need to take a step back and evaluate issues such as author platform, branding, backlist, and identifying new opportunities as part of a longer term strategic plan. However, just thinking about it all is making me anxious as I realize how far behind I’ve probably fallen. So TKZers, perhaps you can help.

How are you approaching the business side of your writing career? How do you view author platform and branding? Do you have a long term strategic plan? How are you identifying new opportunities and outlets for your writing?

What’s your Mindset?

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by Clare Langley-Hawthorne

On Friday night I heard a great presentation from our school district’s differentiation coach about fixed versus growth mindset and how research into this relates to how our children learn and succeed at school. Although I haven’t read the work by Carol Dweck (who pioneered much of this research) I was intrigued enough to watch her in a TED speech online (click to see here) and to place her book ‘Mindset, the New Psychology of Success’ on hold at our local library. Initially the concept of a fixed versus growth mindset didn’t seem all the radical, but when I thought a little more closely I realized it highlights many of ‘mindset’ issues we face as writers.

A fixed mindset is one which regards intelligence, talent or ability as static and innate – meaning we are either intelligent, smart, good at creative writing or we aren’t (and I guess if we aren’t we just have to accept our fate!). Scientific research over the last few decades reveals, however,  that our brains are much more flexible and fluid than that and, like any muscle, the more we use it, the stronger it gets.

At some time in our lives, I’m sure many of us have been caught within the fixed mindset trap (“I’m not good at math”; “I’m a hopeless athlete…”), or may have  had a fixed mindset imposed on us by our teachers or our peers  (“You can’t write!”; “You’ll never be able to do that!” ). Research shows that children start out in kindergarten believing they can do anything (just think of how many of us wanted to be astronauts!) but as we mature, many of us shift from a growth mindset to a fixed one. At that point we no longer want to face the possibility of failure and remain firmly entrenched in our ‘comfort zone’ of abilities.

Someone with a fixed mindset will most likely avoid challenges; give up easily; ignore feedback and feel threatened by other people’s success. Unfortunately, writing is by its very nature an ongoing challenge that more often than not results in failure – writers face a constant learning curve, which (I would argue at least) requires us to move to a growth mindset in order to succeed (or at least not go insane!)

Someone with a growth mindset embraces challenges, gives everything their best shot, learns from feedback and is inspired by others’ success. More importantly, they accept failure as a necessary part of the growth process (an admittedly difficult lesson for any of us to learn).

As both a writer and a parent, I got a great deal out of Friday’s presentation.  It made me think more closely about my own mindset and whether it was fixed or growth focused when it came to my writing, and how I can embrace  the challenges as well as the failures as I continue to grow as a writer.

So TKZers, how would you categorize your mindset when it comes to your writing?