Value of Listserves

I just learned this tip from one of my listserves: Bowker is running a 20% off discount in honor of family history month. The code is Family20 that you apply at checkout. I don’t know how long this discount lasts, so I jumped on it. It’s Sunday morning. I saved $59.00. While on site, I also saw you could buy 10 ISBNs and get a deal to purchase another 10 with it for 50% off the second batch.

This tip came from the Fantasy, Futuristic, & Paranormal Romance loop that I belong to with my RWA membership. I’m not too active there now since I am working only on my Bad Hair Day mysteries at this time, but gems like this one make it worthwhile to keep my membership.

A post on the FRW (Florida Romance Writers) listserve is how I learned about TweetJukebox (http://www.tweetjukebox.com/ ). This site has saved me a considerable amount of time.

What is a listserve? (Note: The trademarked term is LISTSERV) It’s a group email list that you join, usually through yahoo groups. You can choose to receive individual emails or a Daily Digest. The latter allows you to scan the topics and jump to the ones that interest you by clicking on a link.

Much of what I’ve learned about self-publishing, promotion, and business of writing tips has come from the listserves where I belong. I mine them for jewels of information. When I see something relevant, even if it’s not info I need immediately, I copy and paste it into a file. Thus when I am ready to venture out—like into audio books through ACX—I have a complete file with tips and instructions I’ve gleaned from various listserves.

Some of these groups require you to be a member to join. Others are available to all writers. In my view, they might be time-consuming emails but they’re worth their weight in gold—or in this case, in dollars saved. It’s writers helping writers. or writers connecting with readers.

book club

So here are the listserves where I belong. I’ve included the link if it’s open to the public. DorothyL is the only one that is not a yahoo group.

Mystery
Cozy Armchair Group (Readers): cozyarmchairgroup@yahoogroups.com
Crime Scene Writer (Research Questions): crimescenewriter@yahoogroups.com
Dorothy L (Readers): Mystery Literature E-conference DOROTHYL@LISTSERV.KENT.EDU
International Thriller Writers (members only)
Murder Must Advertise (Writers on Marketing) MurderMustAdvertise@yahoogroups.com
Mystery Buffs (Writers & Readers) https://groups.yahoo.com/neo/groups/mysterybuffs/info
Mystery Writers of America: (members only): EMWA, MWA-Breakout, MWA-Self-Publishing
Mystery Writers Promo (private group)
Sisters in Crime: (members only)
Sleuthmail: (Florida Chapter MWA members only)

Romance
Fantasy, Futuristic, and Paranormal RWA chapter: (members only)
Florida Romance Writers: (members only)
Marketing for Romance Writers: MarketingForRomanceWriters@yahoogroups.com
Romance Writers of America: (members only) PAN, Tech, Industry, News
Southwest Florida Romance Writers: (members only)

Other
ELoop: Eloop@yahoogroups.com
Lifeboat Team: Private group – Booklover’s Bench writers
Novelists, Inc: (members only)
Self-Publish: selfpublish-subscribe@yahoogroups.com

Publishers
Five Star: (FS authors only)
The Wild Rose Press: (WRP authors only)
The Wild Rose Press (readers) TheWildRosePress@yahoogroups.com

Do you have any other recommendations?

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Book Talk Checklist

Nancy J. Cohen

Do you give talks at libraries, bookstores, or community groups? If so, here’s a handy checklist so you don’t forget your essential items.

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Autographed by Author Stickers Optional; not all readers want a sticker on their signed book.

Book Cover of Upcoming Release

Bookmarks: Yes, readers still like them. And even if your books are only available in ebook format, a bookmark or postcard is a reminder the guest can take home.

Books to Donate: Optional; This works for a library donation or door prizes if you’re a guest speaker at a community group.

Box of Books: Always bring a box or two for when you sell your own; otherwise keep some in your car trunk in case the bookseller doesn’t come through.

Bottle of Water: This isn’t necessary if you’re in a conference hotel that provides water for speakers or if the talk takes place at a restaurant.

Business Cards: Be sure to include your website, blog, and social media URLs.

Calculator: This might be needed if you are selling your own books, or else bring a pad of notepaper to add the cost of multiple copies. Or use your cell phone for this purpose.

Camera: Bring a camera or use your cell phone to take pictures of your event.

Cash: Bring an envelope with small bills for change if you are selling your own books. Consider if you want a credit card app on your cell phone or if you will accept personal checks.

Computer Thumb Drive or Laptop: If you are doing a PowerPoint presentation.

Conference Brochures and Flyers: For your local writers’ group for recruitment purposes.

Handouts: If you are doing a lecture, bring a handout people can take home. It’s always appreciated and stays with them longer than a PowerPoint presentation.

Mailing List Sign-up Sheet: This is the most important item to bring. If you are speaking to a writers group, offer to send new sign-ups a file via email of a related handout of interest to them.

Notices of Upcoming Appearances: If you have a slate of appearances, give it to attendees. They might tell a friend who’ll want to hear you speak.

Printed Promotional Material: i.e. postcards, bookmarks, and brochures for your series.

Sharpie fine point black ink permanent markers: Bring plenty of pens, but not expensive ones in case you lose them.

Wheels: You’ll need to haul boxes of books if you bring your own. Look in luggage stores for folding wheels or put the books in a carry-on size suitcase.

With this handy checklist, you won’t forget anything important. What else would you add?

 

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Social Media Etiquette: 15 Dos and Don’ts for Authors

by Anne R. Allen

Note from Jodie: I’m just heading home from presenting at Word on the Lake Writers’ Festival all weekend (2 workshops, panel, blue pencil sessions), so humorous author and award-winning blogger AAnne Allen_e-agenne R. Allen has graced us with her wit and wisdom today. Take it away, Anne!

Thanks, Jodie. It’s a pleasure to be a guest on TKZ.

“Authors behaving badly” tends to be a hot topic on booky forums and blogs these days. A lot of people blame the indie movement, but some of the worst social media behavior I’ve seen comes from traditionally published authors who are following the dictates of their marketing departments.

Unfortunately, a lot of marketers seem to have studied their craft at the “let’s cold-call random strangers just as they sit down to dinner” school of salesmanship.

As a general rule, I feel if someone has the social graces of a rabid squirrel, he’s probably not the guy to listen to on the subject of winning friends and influencing people—which is what social media is all about.

We need to keep in mind that social media isn’t about numbers, no matter how numbers-oriented your marketing department squirrels are. Social media is about making actual friends, not about mass-“friending” a horde of random strangers.

You’ll make a lot more real friends and sell a lot more books in the long run if you heed the following dos and don’ts.

1) DO remember Tweets are casual: Never tweet a query—not to an agent, reviewer, blogger or editor.

2) DON’T post advertising on anybody’s Facebook “wall.”  A person’s wall is how they present themselves to the world. When you plaster the cover of your book on their timeline you seriously mess with their brand.

Posting on somebody’s wall is like putting a sign in the front window of their house. Don’t do it without permission. This is true for pleas to sign petitions or donate to charities, no matter how worthy the cause.

3) DO use social media to interact with people, not to broadcast a never-ending stream of “buy my book” messages.

People whose Twitter stream is the identical promo tweet over and over look like robots with OCD. They will only get followed by other compulsive robots.

Twitter is a place to give congrats to a newly agented writer here or a contest winner there. It’s a wonderful vehicle for getting quick answers to questions. Or to commiserate when you’ve had a disappointment. Or if you’ve found a great book you love, tweet it.

Social Media is a party, not a telemarketing boiler room.

4) DON’T put somebody on an email list who didn’t sign up for it. ONLY send newsletters to people you have a personal connection with, or who have specifically asked to be on your list. Lifting email addresses from blog commenters without permission is considered especially heinous. Cue Law and Order music…

5) DO use Direct Messages sparingly. And never automate DMs. Private messages are for personal exchanges with people you have a legitimate connection with—not for advertising or begging for money. The fact somebody has followed or friended you back doesn’t give you license to send them advertising through a private message. This is especially true with “thank you for the follow” messages that come with a demand to “like” your author page, visit your blog and buy your products.

6) DON’T forget to check your @ messages on Twitter several times a day and respond to them. It only takes a moment, but those are people reaching out to you. Ignoring them will negate what you’re doing on Twitter in the first place.

 7) DO change the Facebook default “email” address to your actual email address. You are on social media to connect with people. Post a reliable way to connect—which that Facebook address isn’t.

8) DON’T forget to check your “Other” Folder on Facebook regularly. People who want to contact you for legitimate reasons may contact you through a Direct Message, but if they’re not on your “friend” list, the message goes into your “other” file.

A lot of FB users don’t even know it’s there.

If you’ve never heard of it, go to your home page and click on the message button on the left side of the toolbar (It’s the one in the middle, between friend requests and notifications.) They’re semi-invisible if you don’t have anything pending, so if it’s all blank up on the left side of that blue toolbar at the top of the page, move your mouse slightly to the right of the Facebook logo in white and click around.

Mostly your “Other” file will be full of spam and hilarious messages from guys with poor language skills who think Facebook is a dating site. But nestled in there you may find a note from a fan or a fellow author who wants to co-promote or is asking you to join a blog hop or something useful. So do check it once a week or so.

9)  DO post links to your website on all your social media sites. And have your contact info readily accessible on your site! Being paranoid on social media makes your presence pointless. Even if you’re on the lam, incarcerated, and/or in the Witness Protection Program, you need to be reachable if you want a career. Use a pen name and get a dedicated email address where you can be reached at that Starbucks in Belize. 

10) DON’T “tag” somebody unless they’re actually in the picture. This is an unpleasant way some writers try to get people to notice their book or Facebook page. They’ll post their book cover or some related photo (or worse, porn) and “tag” 50 random people so they’ll all get a notification.

But here’s the thing: a tag means a person is in the photo. Full stop. Yes, you may get a person’s attention with this—but not in a good way. Remember you’re trying to get people to like you, not wish for you to get run over by a truck.

11) DO Network with other writers in your genre. Joining up with other authors to share fans and marketing is one of the reasons you’re on social media. You’re not here to sell to other authors, but you are here to pool your resources.

12) DON’T thank people for a follow, especially on Twitter. It may seem like bad manners, but the truth is most people on Twitter and FB would prefer you DON’T thank them for a follow. That’s because those thank-yous have become 99% spam. If your inner great aunt won’t let you rest without sending a thank-you note for every follow, send it in an @ tweet.

If you actually want to show gratitude, retweet one of their tweets. Then maybe they’ll thank YOU and you can get a conversation going. 

13) DO talk about stuff other than your book. Yes, we’re all here because we want to sell books, but social media is not about direct sales. It’s about getting to know people who might help you make a sale sometime in the future. Consider it a Hollywood cocktail party. You don’t launch into your audition piece every time you’re introduced to a film executive. You schmooze. You tell them how great their last picture was. You find them a refill on the champagne. You get them to LIKE you. Then you might get asked to audition in an appropriate place.

14) DO Read the directions. If you’re invited to join a group, and you’re instructed to put links to your books only in certain threads, do so.  Anything else will be treated as spam and you could get kicked out of the group. And don’t dominate any site with your personal promos, even if it isn’t expressly forbidden in the rules. Taking more than your share of space is rude. People don’t like rude.

15) DON’T ever respond to a negative review or disrespect a reviewer online.

  • Not in the Amazon or Goodreads comments.
  • Not on your Facebook page
  • Not on their blog.
  • Or yours.

And especially don’t Tweet it.

If you get a nasty, unkind review, step away from the keyboard. Go find chocolate. And/or wine. Call your BFF. Cry. Throw things. Do NOT turn on your computer until you’re over it. Except maybe to see these scathing reviews of great authors. Getting a bad review means you’ve joined a pretty impressive club.

If you break this rule, you can face serious consequences. So many authors have behaved badly in the past that Amazon has sprouted a vigilante brigade that can do severe damage to your career if you get on their poop list.

In my forthcoming mystery novel, SO MUCH FOR BUCKINGHAM: The Camilla Randall Mysteries #5, an author breaks this rule and ends up being terrorized—online and off—with death and rape threats, destruction of her business, hacking her accounts, and other horrors.

This isn’t so farfetched. I know authors who have gone through this, for much smaller offenses than my heroine. There are some terrifying vigilantes in the book world who don’t just fight fire with fire. They fight a glow-stick with a nuclear bomb.

So ignore these rules at your peril, or you could be designated a “Badly Behaving Author” and become another of their victims.

What about you? Have you been making any of these faux pas? (I’m not going to claim I haven’t. We were all newbies once.) Do you have any funny “Other” folder encounters you want to share? Any do’s and don’ts of your own would you’d like to add? 

Anne R. Allen is an award-winning blogger and the author of eight comic novels Anne Allen_ARA roseincluding the bestselling Camilla Randall Mysteries, plus a collection of short fiction and poetry. She’s also co-author of How to be a Writer in the E-Age: a Self-Help Guide, with NYT bestseller Catherine Ryan Hyde.

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