Category Archives: book talks

Six Tips for a Book Party on a Shoestring

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By Debbie Burke

@burke_writer

Art at Tao

In 2018, I was privileged to crash a party in Manhattan hosted by Blackstone Publishing to celebrate their new book launches during an extraordinarily successful year. My pal Susan Purvis was one of Blackstone’s debut authors with her memoir Go Find, and I was graciously included as her guest.

The event took place at the trendy Tao Downtown Nightclub with an open bar and sit-down dinner.

The crowd consisted of publishing industry luminaries, agents, editors, and celebrity authors including the delightful M.C. Beaton.

M.C. Beaton and me

A long stairway led from street level to the nightclub. After a couple of drinks, you could almost see the ghosts of Truman Capote, Maxwell Perkins, and Jacqueline Onassis descending the stairs from a bygone era when publishing was a glamorous business.

It was fun to have a glimpse inside that rarified world but, in reality, most publishers, let alone authors, can’t afford lavish promotion. As an indie author, my budget is on such a short shoestring that a mouse couldn’t hang itself.

 

Nevertheless, I wanted to host a celebration for my new thriller, Deep Fake Double Down.

The good news is a successful book party can be done without spending a lot of money. It takes DIY work, a little ingenuity, and lots of help from good friends. Here are six tips I learned along the way.

  1. Find an inviting venue that’s low- or no-cost.

Authors and bookstores go together like peanut butter and jelly. The business carries our books. Our events draw new customers. We support each other. Win-win.

Stephanie Pius recently bought The BookShelf in Kalispell. She is eager to build her customer base and offered her shop as a free venue. We decided on a Friday afternoon, 4 to 6 p.m. when people were getting off work and downtown foot traffic was good.

Stephanie dove right in to help, running ads about the party on the store’s social media accounts. The corner location has windows on two streets and she put up posters in all  windows. On the sidewalk in front, a sandwich board invited passersby to meet a “local author.”

She provided tables and folding chairs, and even rearranged heavy, book-laden shelves to make room for seating.

Financial agreement: I delivered books. Stephanie tracked inventory and handled sales, including credit cards. She received 40% of the list price, with 60% to me, which is fairly standard for indie publication.

With a traditional publisher, terms may be different and the bookstore generally orders books from the publisher.

  1. Promotion. 

I printed invitations and handed them out at Zumba classes, at meetings, to the clerk at the post office who helps me mail books.

Additionally, I sent invitations by email. On your guest list, include friends, family, neighbors, coworkers, book clubs, writing colleagues, local media personalities, etc.

Publicize on social media and ask friends to share on their accounts.

Print color posters advertising the event and post them at libraries, coffee houses, and of course at the bookstore.

Send press releases to local online events calendars and newspapers.

Seek out unconventional (and free) outlets for publicity. Montana’s electric co-op magazine features a community events calendar and is sent to customers throughout the state. Surprisingly it has drawn out-of-town attendees to my events.

None of these promotions cost money except for paper and ink.

Here’s where years of connections, networking, and good friends in the writing community paid off.

Renee and Regi drove almost 200 miles from Helena.

My friends rallied round me with support that warmed my heart. They pitched in with planning help, spread the word on social media, helped set up, tear down, clean up, etc., etc.

By fortunate coincidence, a week before the party, a local glossy magazine, Flathead Living, featured a story about the Authors of the Flathead that mentioned me as one of the founders. That was great exposure to readers beyond my immediate sphere.

In another stroke of good luck, I ran into the editor/publisher of Montana Senior News in the check-out line at Costco and invited him. He showed up at the party, had a great time, bought several books, and promised to publish a review of Deep Fake Double Down.

Truthfully, I think it was the butterscotch chip cookies that got to him. (See recipe below.)

Cold promotion is hard for introverted writers. But inviting people to a party shifts the focus from “buy my book” to “come celebrate with me.”

  1. Refreshments! Nothing attracts people like free food and drink.

Critique partners Marie Martin and Betty Kuffel help me set out food.

Wine and cheese are always popular. If feasible, feature a food or beverage from your book, for instance, tea for a cozy mystery, or coffee and donuts for a police procedural. If the setting is a different country, ethnic specialties are fun.

For the hot July evening, I bought bottled water and flavored fizzy drinks and brought an ice-filled cooler. I cut up watermelon, honeydew, and pineapple for fruit platters. (Note: For health/sanitary considerations, provide toothpicks to avoid hands touching food. Remember hand sanitizer, too.)

I baked three batches of cookies. Here’s the recipe the editor liked:

To-Die-For Butterscotch Chip Cookies – makes 3-4 dozen

Stir together 2 ¼ cups flour, 1 teas. baking soda, 1 teas. salt. Set aside.

Mix together 1 cup soft butter, ¾ cup granulated sugar, ¾ cup packed brown sugar, 1 ½ teas. vanilla. Beat until creamy. Beat in two eggs. Add flour mixture and mix well. Stir in 1 to 1 1/2 cups butterscotch chips. Drop by teaspoonfuls on greased cookie sheets. Bake at 375 degrees for 10-12 minutes. Cool on rack.

Tying into my book title, I also baked “Deep Fake Cakes.” I decorated two sheet cakes with tube icing and added a sign that read, “Calories are an illusion!”

Who got into the cake before I took a photo???

On your shopping list, include paper plates, napkins, cups, disposable cake pans and platters, utensils, etc. They are inexpensive at Family Dollar, Dollar Tree, or similar stores.

 

 

 

 

4, Freebies! Readers love giveaways.

My novella Crowded Hearts had initially only been available in ebook because it was less than 100 pages. But a significant percentage of my readers prefer physical books so I’d ordered a small stock of POD (print on demand), cost under $5. When book clubs bought multiple copies, I threw in the novella as a bonus. That went over well so I did the same for the party. Anyone who bought two or more books received a free novella.

Quite a few attendees happily took home an extra freebie.

  1. Prizes! People love a chance to win. 

Prize gift packages

Here’s where I really lucked out. Thanks to the generosity of our own Steve Hooley, the prizes were beautiful custom wood pens. Steve handcrafts the pens using salvaged lumber from historic buildings that were torn down or undergoing renovation. The wood dates back to the 18th and 19th century. Here’s the link to the “Legacy Pens” on his website.

Steve even came up with a clever tie-in to Deep Fake Double Down: in the book, a secret Yogo sapphire mine is a treasure worth killing for. Steve designed a limited edition “Deep Fake Sapphire” pen, finished in the same luminous blue as Yogo sapphires.

At the party, I explained the history of the pens, which fascinated people. They eagerly filled out entry forms, signing up for my newsletter for a chance to win a unique pen. That resulted in a number of new subscribers.

Oh yes, I kept busy signing books with my own Deep Fake Sapphire pen.

I can’t thank Steve enough.

Other possible prize options: a signed book, a gift certificate from the store that hosts the party, a package of gourmet coffee, a bottle of wine, a sampler of specialty candy.

  1. Entertainment! Make the party interesting as well as fun.

Engage guests with a short talk about why you wrote the book, along with Q&A. Readers enjoy peeking behind the curtain into the writing process. Relate an interesting anecdote or share a surprise you encountered while doing research. Mention unexpected problems that popped up. Raise curiosity to entice them to buy the book.

Readings can be popular…as long as they’re brief. I confess I’ve slipped out of a few book signings where the author droned on far too long.

But no one sneaked out of this party during the reading of Deep Fake Double Down, thanks to the stellar performance of another good friend, stage actor and audiobook narrator Eve Passeltiner.

Award-winning audiobook narrator Eve Passeltiner emphasizes a dramatic moment.

Eve is recording my series and graciously agreed to read a chapter during the party. Except read isn’t the right word. She brought the characters to vivid, dramatic life, blowing away the audience, as well as the author!

~~~

How did the party go?

Turnout: During the two hours, about 40 people came into The BookShelf, including curious passersby who stopped to see what was going on.

Stephanie’s cut from sales made the evening worthwhile for her, plus she welcomed new customers and became better acquainted with existing ones.

Cost: $75 for food, beverages, decorations, gift packaging—well within my shoestring budget.

Time expended: approx. 30 hours in promotion and preparation.

Results: 25+ newsletter signups; 27 books sold that evening plus five novellas as freebies to purchasers of multiple books.

Verdict: The party was a success that guests enjoyed. A local small business reached new customers. Book sales more than covered costs and are continuing a nice steady climb.

Me with critique buddies, Betty Kuffel and Kathy Dunnehoff

 

 

And I had a terrific time, surrounded by friends and supporters who are dear to me.

Susan Purvis and me

All accomplished on a shoestring budget.

~~~

TKZers: Have you attended book signings/parties? What made the event special? If you were bored and left early, what made it a dud?

Any ideas for future parties?

~~~

Deep Fake Sapphire Pens, handcrafted by Steve Hooley

 

Here’s another chance to win a limited edition Deep Fake Sapphire pen. Join Debbie Burke’s reading group at this link and your name will be entered in a drawing for the pen (postage costs limit mailing to US addresses only, please).

Things to Consider for Successful Book Signings

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A reader took this pic as I signed her book.

Is there a right way and wrong way to sign a book?

Some authors claim you must sign the title page; others say you should sign the half-title page. Some authors cross out their printed name before signing; others consider it as defacing the book. Some authors only scrawl a signature; others personalize a message to the reader. Some authors include a date and location of the book signing; others don’t.

How can there be so much conflicting advice over signing a book?

I admit, I’d never heard of an author crossing out their name before conducting research for this post. I have more than a few shelves filled with signed editions, and none of the authors crossed out their printed name on the title page.

From where did this custom originate?

Authors seem split on the subject.

Some say the tradition started with personalized stationery. If you’re writing to a friend and your personalized stationery has your full name on it, crossing out the printed name suggests a more personal touch. Thus, an author crossing out their printed name on the title page suggests s/he is there in person to write his/her own name, so the signature supersedes the printed name.

Makes sense.

Others say the historic tradition dates back to the days of a small press run, where the author would hand-sign each book as an authentication of the text.

Also makes sense.

After all the blood, sweat, and tears I pour into each story, I would never cross out my name. I worked too hard to get it there in the first place. 😉 But it’s a personal choice. If you’re fond of tradition, then by all means cross out your name. Next, you’ll need to decide between one quick slanted line, a squiggly line, or a horizontal line drawn straight through the entire name.

To help you decide, read the comment section of Writer’s Digest.

What about adding a date and/or location?

Some say adding a date and/or location adds value for book collectors. Others say the author’s signature is most important. I’ve never added a date or location, but I like the idea of making it easy for the reader to remember when and where s/he met the author.

Personalization

I always ask if the reader wants the book personalized or just signed. I wish I could give you a definitive answer here, but the truth is, my audience is split on this issue. Half want a personalized message; the others are happy with a simple signature. As far as adding value, book collectors seem to agree that a lone signature is worth more than a personalization (aside from the date). That’s always been my impression, too, and one which I repeat to readers when I’m short on time.

“The book will be worth more with just a signature . . . when I’m dead.” 😉

When a line forms at the table, scrawling a lone signature makes life a lot simpler. Adding a date/location would only take a second, but that personalization can and will trip you up from time to time. Learned that lesson more than once. I donate the awkwardly signed paperbacks to my local library. It’s become a running joke.

“Hey, Sue. Book signing yesterday?”

“Yep.”

“Messed up a few?”

“Yep.”

“Excellent! See ya next time.”

Grumble, grumble. “See ya then.”

A few tips for personalization:

  • Always ask readers to spell their name. Even common names can have unusual spellings. Example: Stacy, Stacie, Staci, Stacey. Last names? Forget about it. The possibilities are endless. Thankfully, most readers won’t ask you to include their last name.
  • Before the event think of a few standard catch phrases for new readers. Bonus points if it relates to the book or series.
  • Also jot down a few standard catch phrases for your dedicated fans. You don’t want to sign your tenth book with the same catch phrase you used for your debut. By creating a new one per event you’ll lessen the chances of disappointment. When in doubt, a simple “Thanks for your continued support” does the trick. It’s not all that creative, but it works in a pinch.

Sharpie, Colored Ink, or Classic Black?

Again, authors are split. Have you noticed a trend yet?

Some authors say they sign in colored ink to show the signature wasn’t preprinted in the book or done with a stamp. Others claim colored ink looks amateurish and an author should only sign in blue or black ink. And some authors always sign with a Sharpie.

I never sign with a Sharpie. When you’ve got a line at your table, it takes extra time to let the ink dry before closing the cover. Otherwise, the ink smudges. Blowing on the signature could speed up the process, but that’s never a good look. Sharpies also tend to bleed through to the next page.

If signing with a pen, bring more than one. At my last signing I ran through three. It’s a great problem to have, but a problem nonetheless if we forgot to pack more than one pen.

What Form of Payment to Accept?

At my first book signing, I wrongly assumed everyone would hand me dead presidents. Big mistake. I lost a lot of sales by only accepting cash and the occasional check from sweet ol’ cotton tops. Whether we like it or not, a whole generation uses cards or apps for everything they purchase. Including books.

Thankfully, we don’t need to lug around a manual credit card machine aka the “knuckle buster.” Nowadays all we need is a cell phone.

The top two easiest ways to accept cards are:

  • Square Reader
  • PayPal Zettle

The Square Reader is one of the best and most popular options. Compact, easy-to-use, and accepts all credit/debit card transactions. Either manually enter the credit/debit card, swipe the card through the reader attached to your cell phone, or hover the card over the reader for a contactless transaction. Square also accepts purchases via an app. Most purchases don’t require a signature. For those that do, the buyer scrawls a signature on your phone with their finger. Square has added benefits, too, like keeping a running tally of daily sales.

When you sign up for a Square account, you’ll be asked to link a bank account. Funds from the book signing will be deposited on the next business day. There’s also an option for instant transfer. The nice part about Square is the ability to set up your products in advance. When a reader purchases a book(s), tap the product(s) and Square automatically adds the price. Easy peasy. Square does offer a stand-alone terminal, but it’s pricey ($299. on Amazon).

PayPal Zettle is another great option. The Zettle 2 device is a stand-alone terminal. Connects wirelessly to PayPal’s Zettle Go App via Bluetooth and accepts all credit/debit cards, including Apple Pay, Venmo, Samsung Pay, Google Pay, and contactless transactions. The terminal costs $79, but new Zettle account holders only pay $29. Like Square, Zettle allows you to set up inventory and pricing. They also offer a mobile card reader.

I use both Square and the Zettle terminal. Dead zones abound in my area. Whichever device connects first is my favorite of the day. 😉

Group vs. Individual Signings

Group author events aren’t my favorite things to do. Some venues try to squeeze ten authors into a room that holds about five, and it’s a miserable experience for everyone. Aside from conferences, I don’t bother with group events anymore. That said, a signing with one or two other authors can be fun. Plus, if you’re new to book signings, having a fellow author to show you the ropes will help relieve some of the pressure. I will say, a solo signing is far more lucrative than a group event. Though it may depend on your area.

The Actual Signature

Early on in my career, I received top-notch advice from an author friend who had experience with book signings. She told me never to sign a book with my legal signature. By signing in the same way as, say, a check, you’re inviting trouble. For example, my legal name is Susan, but I prefer Sue (obviously). So, I sign my books as Sue Coletta, not Susan, and I changed the way I would write my first and last name on a legal document. This new signature became my author signature.

Why is this important? Because if you hand the wrong person a signed book with your legal signature, they could easily forge your name.

Venues: Think Outside the Box

All book signings don’t need to be held in bookstores or libraries. I’ve had some of my most successful signings at local fairs and Old Home Days, and I’ve sold out and scored numerous book club invites.

Readers love unique book signing venues.

I have a friend who held book signings in hospitals (pre-pandemic). Another friend held a book signing at a local brewery. Another friend has gained her local audience by hosting Florida wildlife cruises that end with a signing. See what I’m sayin’? Be creative!

A few years back, I held a signing at a murder site in one of my thrillers, which is also a popular tourist attraction. I’ve held a signing in a tattoo shop featured in the book. Some of my murder sites are places where I plan to hold signings once the book releases. And I’ve gained a supportive fanbase because of it. I’m lucky that my area is a popular tourist destination. Some fans literally run to my table, all excited to see me again. My husband, son, and daughter-in-law come just to watch readers’ reactions. My grandchildren (8 1/2, 7, and 4 y.o.) are far less impressed . . .

Nanna, why are all these people here to see you?

Because I’m cool.

Hahaha. No, really.

Out of the mouths of babes, right? Little rascals help to keep the ego in check.

Most importantly, book signings should be fun.

A book signing is a time when we get to meet the folks who love our characters, plot lines, twists and turns. Enjoy the day. Each time we sign a book it’s a personal experience between author and reader. The “right way” to sign a book is a personal choice. If it feels right to sign in crayon, go for it. The only part that’s a must is to adopt an author signature. Why invite trouble?

Over to you, TKZers. Did I miss anything? Do you cross out your name? Use colored ink? Doodle little hearts around the title? Please explain.

 If you haven’t done a book signing yet, which of these tips might you adopt and why? Have you attended an unusual book event? Please explain.

 

Want to Talk to a Kill Zone Author?

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Photo credit: Chris Montgomery – unsplash

By Debbie Burke

@burke_writer

Have you ever wanted to chat with the Crime Dogs at The Kill Zone?

Now, your book club, reading or writing group can meet with TKZ authors via Zoom, Facetime, Google Meeting, or Splash.

To give you hints what they might talk about at a virtual meeting, I posed two questions to each member.

Joe Hartlaub:

#1 – When you’re invited to speak, what do you plan to say?

I accept!

Actually, I would discuss the steps that a writer goes through after finishing their manuscript and before being published. 

 

 

#2 – What would you like listeners to learn from you?

That they probably should have asked someone else! Seriously, I would hope they would come away encouraged, rather than discouraged. While the process of publishing seems overwhelming, people still do it. 

(BTW, we’ve asked Joe to leave his big knife at home when he zooms.)

~~~

Sue Coletta:

Most readers ask about the story behind the story, my characters or subjects (if nonfiction), research, and male vs. female serial killers. I also touch on forensic science (i.e. blood spatter analysis, decomposition, handwriting analysis, forensic psychology, the difference between a psychopath, sociopath, spree killer, etc. The seven stages of serial killing is a big hit, as it allows readers to peek into a killer’s mind. The psychology behind these monsters is a fascinating topic.

For writers: how to create believable characters, show vs. tell, understanding deep point of view, story structure, how to use research without slowing the pace. Also, my experience working with publishers.

Most of all, I want attendees to have fun. Laughter is good for the soul.

~~~

John Gilstrap:

I have several “canned” presentations that are fully described here, but I tailor every presentation to the individual audience. I’ve been doing this for over a quarter of a century, so I can discuss everything from character development to finding an agent to adapting stories for the screen. I’ve done full day seminars and I’ve done 20-minute chats.

I start every presentation by asking attendees what they want to take away from the seminar/meeting. In my experience, people who attend these kinds of presentations have one or two very specific itches that they’d like to have scratched, and my job is to scratch them.

~~~

Clare Langley-Hawthorne:

Most often my presentations start off with the history that inspired my stories and, depending on the audience, delve into my own personal connection to the events or characters in the book. Rarely do I go into the actual writing process but this is often a question I get asked so that’s when it comes up. I want listeners to come away inspired – either by history, reading, or to write their own stories.

~~~

James Scott Bell:

I speak on any of the 7 critical success factors of fiction: plot, structure, character, scenes, dialogue, voice, meaning.

Fiction writing can be learned, if one studies diligently and keeps practicing.

 

~~~

Terry Odell:

I’m flexible with what I’ll talk about. If it’s a writer’s group, I can talk about craft, including dialogue, point of view, voice, writing romantic suspense, or just the writing process. I can also share my experiences with small presses, digital presses, and independent publishing.

Book clubs are usually a whole different game, with them wanting to talk about specific books or series, or just general Q&A.

~~~


Garry Rodgers:

From my experience it’d be “talk about what you know.” Mine is crime, forensics, and death investigation and the worlds around them. My schtick would be about Joseph Wambaugh’s saying, “The best stories aren’t about how cops (and coroners) work on cases – it’s how the cases work on cops (and coroners).”

I see it from the reality human angle rather than the non-reality TV CSI stuff.

~~~

Steve Hooley:

My subject would be “Heritage, Writing, and Leaving a Legacy.” The discussion would center on the importance of passing on (in writing) to our descendants what we have learned from our ancestors – history, service, and values.

I would like to convince listeners that “passing the torch” is important, and maybe inspire some young people to become interested in writing.

I added a category: Who is my desired audience? Middle Grade Schools, High Schools, Parochial Schools, Christian Schools, Home School Groups, Senior Citizen Groups, and Writers’ Groups.

~~~

Elaine Viets:

My talks are tailored for the audience. If you want to be entertained, I talk about my light-hearted Dead-End Job mysteries. If the audience likes darker mysteries, I discuss my Angela Richman, Death Investigator mysteries. Death investigators are like paralegals for the medical examiner. They are in charge of the body and work for the ME.

I’ve also taught workshops and seminars for Sisters in Crime, MWA, and the Florida Writers Academy and other groups. Topics include: “Forensics for Mystery Writers.” “How to Murder Your Darlings — editing for writers.” “Who’s Talking? What voice is best for your novel?” and “Mystery Writing for Beginners.” All workshops come with handouts.

I’d like all my audiences to come away entertained, and if they’re taking a workshop, to leave it energized and ready to write.

~~~

P.J. Parrish (Kris Montee): 

The need to learn your craft and have patience, especially if you self-publish. A book that’s put out in public before it’s professionally ready will fail.

Perseverance. I’ve run the full gamut of publishing with huge NY legacy publishers, paperback imprints, foreign publishers, and Amazon’s Thomas and Mercer. I changed genres from romance to mysteries, reinventing a stalled career. I regained backlist rights and self-published them, also self-published an original series. Lots of success (bestseller lists and awards) and plenty of failure, but you keep going! You have to have a hard shell, lots of drive, and you can’t let the suckers get you down!

Topics I like to talk about: The difference being showing and telling. Making your settings/locations come alive. Series vs standalones.

~~~

 

Debbie Burke:

For writing groups—how to edit your own writing, how to survive rejections and keep writing, traditional publication vs. self-publication, tapping the subconscious for stories, confessions of a pantser.

For book clubs—A peek inside the warped mind of a writer. Behind the scenes anecdotes. How does a nice girl like me write such nasty villains? What does an author do when characters won’t behave?

~~~

How do you set up a virtual meeting with a TKZ author? It’s easy!

At the top of the screen on the left side of the menu banner, click on “Request a TKZ Speaker.” Fill out the form and hit submit. We’ll be in touch.

 We look forward to “seeing” you for a virtual chat!

Book Talk Checklist

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Nancy J. Cohen

Do you give talks at libraries, bookstores, or community groups? If so, here’s a handy checklist so you don’t forget your essential items.

P1040720

Autographed by Author Stickers Optional; not all readers want a sticker on their signed book.

Book Cover of Upcoming Release

Bookmarks: Yes, readers still like them. And even if your books are only available in ebook format, a bookmark or postcard is a reminder the guest can take home.

Books to Donate: Optional; This works for a library donation or door prizes if you’re a guest speaker at a community group.

Box of Books: Always bring a box or two for when you sell your own; otherwise keep some in your car trunk in case the bookseller doesn’t come through.

Bottle of Water: This isn’t necessary if you’re in a conference hotel that provides water for speakers or if the talk takes place at a restaurant.

Business Cards: Be sure to include your website, blog, and social media URLs.

Calculator: This might be needed if you are selling your own books, or else bring a pad of notepaper to add the cost of multiple copies. Or use your cell phone for this purpose.

Camera: Bring a camera or use your cell phone to take pictures of your event.

Cash: Bring an envelope with small bills for change if you are selling your own books. Consider if you want a credit card app on your cell phone or if you will accept personal checks.

Computer Thumb Drive or Laptop: If you are doing a PowerPoint presentation.

Conference Brochures and Flyers: For your local writers’ group for recruitment purposes.

Handouts: If you are doing a lecture, bring a handout people can take home. It’s always appreciated and stays with them longer than a PowerPoint presentation.

Mailing List Sign-up Sheet: This is the most important item to bring. If you are speaking to a writers group, offer to send new sign-ups a file via email of a related handout of interest to them.

Notices of Upcoming Appearances: If you have a slate of appearances, give it to attendees. They might tell a friend who’ll want to hear you speak.

Printed Promotional Material: i.e. postcards, bookmarks, and brochures for your series.

Sharpie fine point black ink permanent markers: Bring plenty of pens, but not expensive ones in case you lose them.

Wheels: You’ll need to haul boxes of books if you bring your own. Look in luggage stores for folding wheels or put the books in a carry-on size suitcase.

With this handy checklist, you won’t forget anything important. What else would you add?