With a Little Help from My Friends

By Debbie Burke

@burke_writer

 

NEWSFLASH!

MOST AUTHORS HATE SELF-PROMOTION!

All right, so that’s not news to anyone at TKZ.

Truth is we’d rather parade naked down the mall than sit at a lonely table full of books in front of Barnes & Noble, directing people to the restroom.

But we gotta do it sometimes if we want to sell books.

One way to make promotion less painful is to join with other authors.

WHY?

  1. Misery loves company (just kidding!).
  2. Being in front an audience by yourself is scary. Being in front of audience with colleagues is easier.
  3. A solo appearance means you carry 100% of the responsibility to entertain the audience. Join with other authors and that splits the responsibility up.
  4. More authors draw more interest…unless you’re Lee Child, who doesn’t need help.

HOW TO DO IT?

  1. Find other authors.

Invite one to three other authors in your area to join you either in person or by zoom. A total of three or four offers good variety while giving everyone a chance to talk. More than that is too crowded and cumbersome.

  1. Decide on a genre and theme.

Montana authors Leslie Budewitz, Christine Carbo, Debbie Burke, Mark Leichliter

My recent event focused on crime fiction, combining four subgenres: cozy mystery (Leslie Budewitz), small town police procedural (Mark Leichliter), police procedural in a national park (Christine Carbo), and thriller (Debbie Burke). The title was “Murder, Inc. – How Montana authors kill people…on the page.”

Include variety in subgenres so there aren’t two cat cozy authors competing with each other.

For instance, a children’s literature gathering could feature one author who writes picture books, one middle grade, and one young adult, reaching three different audiences.

  1. Set up a venue.

Weather permitting, many people feel more comfortable outdoors these days. Depending on where you live, indoor settings may or may not be available.

I’ve been lucky to be hosted twice by a dream open-air location in Bigfork, Montana, right beside the Swan River. Lake Baked Bakery/Riverview Bar has a large grassy area with tables and chairs.

Lake Baked Bakery/River View Bar, Bigfork, Montana

Many cafes, coffee houses, brew pubs, and independent bookstores are struggling financially due to the pandemic. The ones I’ve approached are enthusiastic about hosting activities that draw more customers.

Independent-living senior communities are a good bet to find  many avid readers. So are schools, community colleges, and libraries.

  1. Decide on a format.

A panel discussion with Q&A from the audience works well. Designate one person as moderator. S/he has a list of prepared questions and keeps the discussion moving.

If you decide to do open readings, they should be short—no more than five minutes per person, broken up with discussion and questions between authors.

  1. Publicize the event.

Here’s where having friends is a real force multiplier. Each author has their own blog and email list to disseminate info about the appearance. Each has their own social media followers. If there are four participants, that’s four times the number of contacts than if you did it by yourself.

Press releases to newspapers/radio are more likely to be noticed if there are three or four authors appearing together. Then it becomes an event of interest to the community instead of a lonely author crying in the wilderness.

The venue may have a Facebook page or other outlet where they publicize events. Ask them to include yours. Again, that reaches a wider, different demographic than simply reading fans.

Supplement these efforts with posters around the area and you should have a respectable turnout.

  1. Set up and logistics.

Scope out the venue before the event. Find out what equipment, chairs, tables, etc. they can provide and what you need to bring yourselves.

You need sound equipment–an amplifier and at least two mics for four people. If the venue doesn’t have that, you may know someone who will let you use their equipment. If not, you may need to rent it.

Leslie Budewitz is my frequent partner-in-crime for live presentations. Her husband Don is a musician and he graciously sets up and runs his equipment for us. I always buy a drink and snack for great volunteer helpers like him.

If you need Power Point capability for slide shows, verify that the venue’s system is compatible with yours. Sometimes you can put a thumb drive in their computer. Other times, it’s better to bring your own computer but check that connecting cords work.

Always, always, always test video and audio beforehand. Glitches are uncomfortable not only for you but your audience as well.

Depending on the venue, if there’s a stage, you can sit on chairs/bar stools. Or you may prefer to stand/walk around as you talk.

Set the tone. If possible, arrange the audience seating to be comfortable and relaxed. Rows of chairs are not as friendly as groupings like in a café or bar.

  1. The day of the event.

Arrive at least a half hour early to set up/test equipment. Always, always, always test sound equipment before the presentation.

If the venue serves refreshments, buy some and encourage others. The business is supporting you to improve their bottom line. The higher their sales, the more likely they’ll invite you back again. Thank your host and the servers and tip generously.

During the discussion, encourage the audience to ask questions. The more interaction with them, the better.

Beforehand, set up your own book table.

Bring pens, business cards, and swag.

Bring a signup sheet for your mailing list.

Bring change for cash purchases.

If you use a credit card reader, make sure you can log into the venue’s wi-fi.

Oh yeah, don’t forget to bring your books!

Consider holding a drawing or contest with your book as the prize. People love to win free stuff.

~~~

Photo credit: Kay Bjork

Take a deep breath and try to relax. Initially, you may feel like you’re going to an IRS audit but you’re not.

The audience came because they’re interested in reading. They want to learn more about you as authors and your books. Make it enjoyable for them and yourself.

We get by with a little help from our friends. 

~~~

 TKZers: Have you done live appearances? What tips can you offer?

If you haven’t yet done a live appearance, what is holding you back?

~~~

 

Debbie Burke enjoys meeting readers in person or by Zoom. To set up an appearance, please click on “Request a TKZ speaker” at the top of the page.

Here is her series sales link.

How Authors Can Help After a Disaster

 

by Debbie Burke

@burke_writer

NASA Goddard Photo of the Camp Fire, Paradise, CA

The Camp Fire in Paradise, California killed scores of people and destroyed 13,972 homes, 528 commercial structures and 4,293 other buildings (according to NPR, 11/27/18).

Our nephew and his wife were among those who lost their homes, barely escaping with old family photos and two pairs of pants—the size 36 jeans he was wearing, and the size 28 US Navy trousers that had belonged to his grandfather (my father-in-law) when “Pop” served on the USS Enterprise during World War II.

The fire destroyed countless memories, mementoes, and relics of history—the foundations upon which people build their lives, identities, society, and culture.

Amid the devastation, the Paradise Library remained standing, although damaged.

Beth Zimmerman, a national expert on disaster recovery says, “The library will be a key to providing [survivors] a known place to gather and take time to commune with their neighbors. Libraries can soothe children’s fears and help them cope, especially if they are used to going there.”

When everything familiar and comforting is lost, books can help recreate a sense of safety and security.

Melanie Lightbody, head of the Butte County Library System says, “The library is one of the few buildings which survived and therefore will be even more crucial to the community as it rebuilds. A symbol of possibility and hope.”

Efforts are underway to rehabilitate the structure and contents. Author Phil Padgett is spearheading a pledge drive for books to repopulate the library’s shelves. A former FEMA reservist who deployed to New York after Hurricane Sandy, Phil understands the complex, long-term logistics of rebuilding.

Unlike immediate necessities, such as bottled water, food, clothing, and construction materials, books fall into the category of way-down-the-road work. Yes, they are needed but what do you do with them in the mean time when there is no place to put them?

For now, Phil is compiling a list of authors who have pledged to donate their books. In coming months, he will coordinate collection, cataloguing, and storage. Later, when the library is ready to receive the books, he will arrange for shipping.

Books can be solace in time of tragedy, taking people’s minds off their troubles.

One of the best compliments I ever received came from a reader in Florida. My thriller Instrument of the Devil was released at the same time Hurricane Irma hit. The woman said my book had helped her pass the long, difficult week when she (and millions of others) had no electricity.

As authors, we don’t necessarily run bulldozers or nail up plywood but we can help rebuild lost culture.

If you’re an author who would like to donate to the Paradise Library, Phil’s email is: philip.j.padgett@gmail.com 

 

 

 

Does your Amazon holiday gift card have spare change left on it? Catch the January sale of Debbie Burke’s award-winning thriller Instrument of the Devil  for only 99 cents. Or read for free on Amazon Prime. Click here.

An Excess of Books

Nancy J. Cohen

What do you do when you have too many books in your house, and you can’t possibly read them all? Give away the print books and switch to Ebooks? That’s one solution. I prefer to be selective about the print books and combine my reading of paper copies with my Kindle reads.

Recently I had the occasion to sort through two cartons of books sitting on my dining room floor since who knows when. They contained an assortment of books obtained from conferences and booksignings. This examination became necessary when our recent ceiling remodeling had us moving loose items of furniture from the room, and we noticed flying insects along with coffee grounds material against one wall. And—uh,oh—they were in the boxes of books as well. My bookshelves are overflowing; I had no choice except to box up the surplus.

I reverently removed each book, dusted it off, shook out the pages, and stacked them on top of my washer in the laundry room. Noting the dust on the open bins in which I’d kept them, I resolved to obtain some sealed plastic containers from Target. But first, I really should decide which books to keep.

After making an appointment with the termite inspector, I proceeded to weed through the dozens of books. I made a pile out of the ones I knew I’d never read, the ones whose pages were yellowing, and the ones that only mildly appealed to me. The remainders I put into those plastic containers I’d just bought for that purpose. Hopefully these closed bins would not allow insects to penetrate even though it might not be ideal for preservation.

So what to do with the giveaways? These are not books I’d written, mind you. Those are in cartons as well and need a thorough inspection. But these discards deserve just as much respect. So here are the choices in giving away print books:

1. Donate them to the local library for their book sale.
2. Trade them in at a used bookstore and get some hard to find backlist titles in return.
3. Give them to a booklover who will enjoy them.
4. Bring them to an assisted living facility or other needy place that will accept them.
5. Donate them to the library in your housing community building which could be similar to the master planned community Epperson, if there is one. If not, you could possibly start a library there with permission.
6. Offer a couple of dozen each as a contest prize (but only the newer books). I got this idea from another writer who does a Rafflecopter contest for her gently used books.
7. One of my FB friends suggested setting up a Sidewalk Lending Library. Maybe she has nothing else to do, but I’d rather just donate the books to the community center and set one up there. Plus you might need a vendor license for this option.

Do you have any further suggestions? And no, a bonfire is not an acceptable option. Where do you store your excess TBR print books if not on your shelves?