Plan B

By Debbie Burke

@burke_writer

In Montana, Labor Day weekend is summer’s last hurrah for camping, hiking, and outdoor recreation.

It’s also the date for “Rumble by the Bay,” a classic car and truck show where the streets of Bigfork are closed to display more than a hundred vintage vehicles with glossy enamel paint, fender skirts, and wide whitewalls.

At the same time in Bigfork, local authors Leslie Budewitz, Mark Leichliter, and I were preparing for our panel discussion about crime fiction entitled “Mystery and Murder Under the Big Sky.”

This was our fourth year doing the popular panel. In the past, we followed Plan A: we spoke from a covered pavilion stage while the audience sat in Adirondack chairs on a large lawn adjacent to the bakery/bar that hosts us. While the lovely Swan River flowed past, they enjoyed pastries and beverages and we revealed how we kill people on the page.

Photo credit: Kay Bjork

Here’s a photo of a previous year.

I also wrote about the gathering in this post.

For three years, Plan A was successful.

However, weather doesn’t pay attention to human plans.

And this year, it rained.

While gearheads across the street rushed to put up convertible tops, we writers moved to Plan B.

We and our audience got cozy under the awning in the bar’s patio. 

A lady I didn’t know approached holding my book Deep Fake Double Down and asked me to sign it. Her name was Susan but that’s all I knew about her. Then she settled in with the rest of the audience.

In the past, we had talked from the stage and needed sound equipment. Now we sat at chairs and tables in an area small enough that people could hear us without mics.

Plan B worked great. The atmosphere was intimate, like a gathering of friends chatting about reading and books. The questions were intelligent and thought-provoking. People felt free to comment and expand the discussion.

Susan mentioned I was scheduled to appear at her book club that’s led by one of my Zumba teachers. I said, “Oh, cool. I’m looking forward to the Zumba Book Club.” The audience laughed because apparently no one had heard of a Zumba book club. That also led to a discussion about how authors often find readers in unexpected places.

Leslie, Mark, and I were thrilled to enjoy spirited interaction with avid readers who share the interests and concerns that our books address.

Mark Leichliter, Debbie Burke, Leslie Budewitz.
Behind us, the Swan River is flowing by.

We weren’t performers elevated on a stage but guests at a book club in the home of a gracious host.

In prior years, car show folks had drifted through on their way to the bar, causing a bit of distraction. Of course, we want the venue to make money, but that lent a different tone to our presentation.

This year, Leslie made the observation: “…a good percentage of the audience had come to hear us. They didn’t just happen on us and that increased their engagement. The rain may have washed away the other folks and left us with that core audience.”

I can’t speak for the others, but my book sales were better than in past years!

One attendee commented to Mark, “It was like the three of you were in my living room.”

Sometimes Plan B turns out better than Plan A.

Post script: After our presentation and book signing, the sun came out and we enjoyed a stroll through real steel classics and shiny chrome. Here’s what I have my eye on as soon as my books sell a million copies.

 

 

 

 

 

 

 

 

Post-post script: Yesterday I met with the Zumba Book Club and Susan was there. I offered a Steve Hooley Deep Fake Sapphire pen as the prize for people who signed up for my newsletter (thanks again, Steve!). As I scanned the entry slips, I recognized Susan’s last name and asked her, “Are you related to Dr. Fxxxxx?” 

“That was my husband.” 

Dr. Fxxxxxx had been our wonderful dentist for many years until he passed away. He was so gentle that my father-in-law would fly all the way from San Diego to Montana for Dr. Fxxxxx to do his dental work. I was happy to share that story with Susan and it obviously pleased her to hear that patients still remembered her husband’s kindness. 

Time for the pen drawing. The winner was (drumroll) Susan Fxxxxx. 

You can’t always plan a happy outcome. Sometimes it just happens. 

~~~

TKZers: Did you ever need to change plans at the last minute for an event, either as a presenter or as an attendee?

Did the change cause things to go awry?

Or did a rain cloud show a silver lining?

~~~

 

“This is a truly unique mystery with a distinctive, all-too-plausible premise and memorable characters.” – BookLife Prize

Available at major booksellers at this link.

With a Little Help from My Friends

By Debbie Burke

@burke_writer

 

NEWSFLASH!

MOST AUTHORS HATE SELF-PROMOTION!

All right, so that’s not news to anyone at TKZ.

Truth is we’d rather parade naked down the mall than sit at a lonely table full of books in front of Barnes & Noble, directing people to the restroom.

But we gotta do it sometimes if we want to sell books.

One way to make promotion less painful is to join with other authors.

WHY?

  1. Misery loves company (just kidding!).
  2. Being in front an audience by yourself is scary. Being in front of audience with colleagues is easier.
  3. A solo appearance means you carry 100% of the responsibility to entertain the audience. Join with other authors and that splits the responsibility up.
  4. More authors draw more interest…unless you’re Lee Child, who doesn’t need help.

HOW TO DO IT?

  1. Find other authors.

Invite one to three other authors in your area to join you either in person or by zoom. A total of three or four offers good variety while giving everyone a chance to talk. More than that is too crowded and cumbersome.

  1. Decide on a genre and theme.

Montana authors Leslie Budewitz, Christine Carbo, Debbie Burke, Mark Leichliter

My recent event focused on crime fiction, combining four subgenres: cozy mystery (Leslie Budewitz), small town police procedural (Mark Leichliter), police procedural in a national park (Christine Carbo), and thriller (Debbie Burke). The title was “Murder, Inc. – How Montana authors kill people…on the page.”

Include variety in subgenres so there aren’t two cat cozy authors competing with each other.

For instance, a children’s literature gathering could feature one author who writes picture books, one middle grade, and one young adult, reaching three different audiences.

  1. Set up a venue.

Weather permitting, many people feel more comfortable outdoors these days. Depending on where you live, indoor settings may or may not be available.

I’ve been lucky to be hosted twice by a dream open-air location in Bigfork, Montana, right beside the Swan River. Lake Baked Bakery/Riverview Bar has a large grassy area with tables and chairs.

Lake Baked Bakery/River View Bar, Bigfork, Montana

Many cafes, coffee houses, brew pubs, and independent bookstores are struggling financially due to the pandemic. The ones I’ve approached are enthusiastic about hosting activities that draw more customers.

Independent-living senior communities are a good bet to find  many avid readers. So are schools, community colleges, and libraries.

  1. Decide on a format.

A panel discussion with Q&A from the audience works well. Designate one person as moderator. S/he has a list of prepared questions and keeps the discussion moving.

If you decide to do open readings, they should be short—no more than five minutes per person, broken up with discussion and questions between authors.

  1. Publicize the event.

Here’s where having friends is a real force multiplier. Each author has their own blog and email list to disseminate info about the appearance. Each has their own social media followers. If there are four participants, that’s four times the number of contacts than if you did it by yourself.

Press releases to newspapers/radio are more likely to be noticed if there are three or four authors appearing together. Then it becomes an event of interest to the community instead of a lonely author crying in the wilderness.

The venue may have a Facebook page or other outlet where they publicize events. Ask them to include yours. Again, that reaches a wider, different demographic than simply reading fans.

Supplement these efforts with posters around the area and you should have a respectable turnout.

  1. Set up and logistics.

Scope out the venue before the event. Find out what equipment, chairs, tables, etc. they can provide and what you need to bring yourselves.

You need sound equipment–an amplifier and at least two mics for four people. If the venue doesn’t have that, you may know someone who will let you use their equipment. If not, you may need to rent it.

Leslie Budewitz is my frequent partner-in-crime for live presentations. Her husband Don is a musician and he graciously sets up and runs his equipment for us. I always buy a drink and snack for great volunteer helpers like him.

If you need Power Point capability for slide shows, verify that the venue’s system is compatible with yours. Sometimes you can put a thumb drive in their computer. Other times, it’s better to bring your own computer but check that connecting cords work.

Always, always, always test video and audio beforehand. Glitches are uncomfortable not only for you but your audience as well.

Depending on the venue, if there’s a stage, you can sit on chairs/bar stools. Or you may prefer to stand/walk around as you talk.

Set the tone. If possible, arrange the audience seating to be comfortable and relaxed. Rows of chairs are not as friendly as groupings like in a café or bar.

  1. The day of the event.

Arrive at least a half hour early to set up/test equipment. Always, always, always test sound equipment before the presentation.

If the venue serves refreshments, buy some and encourage others. The business is supporting you to improve their bottom line. The higher their sales, the more likely they’ll invite you back again. Thank your host and the servers and tip generously.

During the discussion, encourage the audience to ask questions. The more interaction with them, the better.

Beforehand, set up your own book table.

Bring pens, business cards, and swag.

Bring a signup sheet for your mailing list.

Bring change for cash purchases.

If you use a credit card reader, make sure you can log into the venue’s wi-fi.

Oh yeah, don’t forget to bring your books!

Consider holding a drawing or contest with your book as the prize. People love to win free stuff.

~~~

Photo credit: Kay Bjork

Take a deep breath and try to relax. Initially, you may feel like you’re going to an IRS audit but you’re not.

The audience came because they’re interested in reading. They want to learn more about you as authors and your books. Make it enjoyable for them and yourself.

We get by with a little help from our friends. 

~~~

 TKZers: Have you done live appearances? What tips can you offer?

If you haven’t yet done a live appearance, what is holding you back?

~~~

 

Debbie Burke enjoys meeting readers in person or by Zoom. To set up an appearance, please click on “Request a TKZ speaker” at the top of the page.

Here is her series sales link.

How to Write a Mystery – A Handbook from Mystery Writers of America

By Debbie Burke

@burke_writer

Photo credit: Difference Engine, CC by SA 4.0

From the 1931 through 2018, Clifton’s Cafeteria was a venerable Los Angeles landmark. Starting a new restaurant in the depth of the Great Depression sounded like folly. Even crazier was the policy of Pay What You Wish at a time when many people were jobless, broke, and hungry. Yet founder Clifford Clinton’s Golden Rule guided the business through many successful decades, his vision shaped in part by his childhood in China as the son of missionaries who ministered to the poor.

Reportedly, at one point, Ray Bradbury was a starving writer who enjoyed a helping of Clinton’s generosity.

Clifton’s Cafeteria took up multiple floors of a downtown LA building and was a decorating mash-up of art deco neon, tiki bar, mountain resort, and cascading waterfalls.

Buffet lines were laden with acres of salads, soups, entrees, fruits, vegetables, colorful Jello creations, pies, cakes, and ice cream. Diners could pick and choose from more than 10,000 food items and no one ever left hungry.

Photo credit: kevinEats.com

What, you ask, does this have to do with writing mysteries?

Recently, I received a gift of the book How to Write a Mystery – A Handbook from Mystery Writers of America, edited by Lee Child with Laurie R. King. With nearly 70 contributors, the book feels like the literary equivalent to Clifton’s Cafeteria. It offers a hugely varied smorgasbord of craft tips, along with insights into different genres, trends, and analyses on the state of the mystery.

Some authors write detailed essays that take as much digestion as multi-course banquets. Others deliver bite-size epigraphs that you can pop in your mouth like cocktail meatballs.

Moving along the buffet line of advice, if one chapter doesn’t resonate, you can skip to another by a different author. Each contribution is self-contained, allowing you to read sections in any order without worrying about continuity.

Feel like dessert before your entree? Head to that part of the buffet line.

Craving a particular menu item? Flip to the table of contents to find that topic.

Even famous authors don’t always agree with each other. Jeffrey Deaver writes a chapter entitled Always Outline,” followed by Lee Child’s chapter, Never Outline!”

This book offers nourishing food for thought that’s useful to every reader, no matter your genre, writing experience, or where you come down on the plotting vs. pantsing spectrum.

Subjects range from bleak noir as dark as bitter chocolate to cozies as sweet and fluffy as lemon meringue pie.

The following are some passages that struck me. They made me look at a subject in a fresh way while others reinforced well-worn but forgotten wisdom.

Neil Nyren neatly boils down an important distinction:

Mysteries are about a puzzle. Thrillers are about adrenaline.

Carolyn Hart asks:

Aren’t all mysteries about murder, guns and knives and poison, anger, jealousy and despair? Where is the good?

The good is in the never-quit protagonist who wants to live in a just world. Readers read mysteries and writers write mysteries because we live in an unjust world where evil often triumphs. In the traditional mystery, goodness will be admired and justice will prevail.

Meg Gardiner’s simple definition of plot: “Obstruct desire.”

She also discusses the difference between suspense and tension. “Suspense can be sustained over an entire novel. Tension spikes like a Geiger counter at a meltdown.”

And one more gem: “The theater of the mind is more powerful than a bucket of blood.”

My favorite item on Lindsey Davis’s list of advice to aspiring writers: “A synopsis—write it, then ignore it.”

Alex Segura defines noir as:

When we can have some feelings of remorse for a character’s terrible, murderous actions, because deep down, we fear that in the same situation, we’d probably make similar choices.

Hank Phillippi Ryan’s editing suggestions:

Try this random walk method of editing. Pick a page of your manuscript. Any page at all. Remember, even though you’re writing a whole book, each page must be a perfect part of your perfect whole, and that means each individual page must work. Page by page…Is something happening?…[Consider] intent and motivation. Why is this scene here? What work does it do? Does it advance the plot or reveal a secret or develop the character’s conflict?

I always know when I’m finished, because I forget I’m editing, and realize I’m simply reading the story. It’s not my story anymore, it’s its own story.

Jacqueline Winspear talks about historical mystery: “Your job is to render the reader a curious, attentive, excited, and emotionally involved time-traveler.”

Suzanne Chazin says: “When I sit down to write, my fun comes not from looking into a mirror, but from peeking into someone else’s window.”

Medical thriller author and physician Tess Gerritsen makes a penetrating observation from a sales standpoint:

Thrillers about cancer or HIV or Alzheimer’s seem to have a tough time on the genre market. Perhaps because these subjects are just too close and too painful for us to contemplate, and readers shy away from confronting them in fiction.

Gayle Lynds believes research is more to benefit the writer than the reader:

In the end, we novelists use perhaps a tenth of a percent of the research we’ve done for any one book…only a tiny fraction of the details will make it into your book.

C.M. Surrisi sums up writing mysteries for kids: “Remember your protagonist can’t drive and has a curfew, and no one will believe them or let them be involved.”

Also on children’s mysteries, Chris Grabenstein says:

Here is one of the many beauties about writing for this audience: there is a new group of fifth graders every year. Your mystery has a chance to live a very long shelf life if kids, teachers, and librarians fall in love with it.

Avoid the broccoli books. The ones that are ‘good for children.’

For many adults, the books we read when we were eight to twelve are the ones we remember all our lives.

Art Taylor discusses the mystery short story:

In general, it’s a solid rule to try to do more with less—and to trust your reader to fill in the rest. Suggest instead of describe; imply instead of explain.

Charles Salzberg offers a response to the tired old saw of “write what you know.”

I’ve never been arrested; I have no cops in my family; I’ve only been in a police station once; I’ve never handled a pistol; I’ve never robbed a bank, knocked over a 7-Eleven, or mugged an old lady. I’ve only been in one fight and that was when I was eleven. I’ve never murdered anyone, much less my family, and I’ve never chased halfway around the world to bring a killer to justice. I’ve never searched for a missing person and I’ve never forged a rare book. Yet somehow I find myself as a crime writer who’s written about all those things.

How, if I am supposed to write only what I know, is this possible? Easy. It’s because I have an imagination, possess a fair amount of empathy, have easy access to Google, and like asking questions. If I were limited to writing what I know, I’d be in big trouble because the truth is, I don’t know all that much.

Lyndsay Faye observes: “The school of human culture is much cheaper than a graduate degree. Make use of it.”

She also talks about humor in the writer’s voice:

You needn’t be Janet Evanovich to incorporate jokes into your manuscript, and they needn’t even be jokes. Wry observations, sarcasm, creative insult—humor can be as heavy or as light as you choose. But writers who take their voice too seriously, without that crucial hint of self-deprecation or clever viciousness, will rarely wind up with a memorable result.

Steve Hockensmith covered the “Dos and Don’ts for Wannabe Writers.”

DO write.

DON’T spend more than three months ‘researching’ or ‘brainstorming’ or ‘outlining’ or ‘creating character bios.’ All this might—might—count as work on your book, but it’s not writing.

DON’T spend too much time reading about how to write.

DO keep reading this book. I didn’t mean for you to stop reading our writing advice.

Laurie R. King shares her method of rewriting:

Personally I prefer to make all my notes, corrections, and queries on a physical printout. In part, that’s because I’m old school, but it also forces me to consider any changes twice—once when I mark the page, then again when I return to put it into the manuscript. This guarantees that if I added something on page 34, then realized a better way to do it when I hit page 119, I’ve had the delay for reflection, gaining perspective as to which is better for the overall story.

Leslie Budewitz (a familiar guest on TKZ) talks about problem solving:

The same brain that created the problem can create the solution—but not if you keep thinking the same way.

So do something different. Write the next scene from the antagonist’s POV, even if you don’t intend to use it. Write longhand with a pen…instead of at your keyboard.

If you write in first person, try third. If you write in third, let your character rip in a diary only she—and you—will ever see.

Your brain, your beautiful creative brain, will find another way, if you give it a chance.

Frankie Y. Bailey explores diversity in crime fiction from the starting point every writer faces: “We have characters, setting, and a plot. We need to weave aspects of diversity through all these elements of our stories.”

TKZ’s own Elaine Viets offers this no-nonsense message: “When I spoke at a high school, a student asked, ‘What do you do about writer’s block?’ ‘Writer’s block doesn’t exist,’ I said. ‘It’s an indulgence.’”

Talking about protagonists, Allison Brennan shares “two particular qualities that leave a lasting impression on readers: forgiveness and self-sacrifice.”

T. Jefferson Parker sees “two types of villain: the private and the public.”

The private ones seek no acknowledgement for their deeds…they shun the spotlight and avoid detection. The public ones proclaim themselves, trumpet their wickedness, and revel in the calamity.

He also touches on the crime author’s moral dilemma:

My literary amigos and I go back and forth on this. We know we traffic in violence and heartless behavior. We ride and write on the backs of victims. We suspect that our fictional appropriations of the world’s pain do little to assuage it. Worse, we wonder if we might just be feeding the worst in human nature by putting it center stage. Do we inspire heartless violence by portraying it?

Stephen Ross demonstrates the use of subtext (unspoken meaning) in his example of a shopping list:

Milk

Bread

Eggs

Hammer

Shovel

Quicklime

Champagne

 

I highlighted many more passages but I’ll stop now because this post is running almost as long as the book itself.

How to Write a Mystery is a book that you can read whether you need a substantial dinner or a quick snack.

It might not offer the 10,000 items that Clifton’s Cafeteria did but it comes close.

 

 

~~~

TKZers: Did any of the above quotes especially hit you? Do you have a favorite craft handbook you refer to over and over?