By PJ Parrish
The easy part is done. The book is finished. The rewrites are complete. We’ve even got the cover designed. Now comes the hard part…
Writing the back copy.
I’ve been working at this publishing thing since the early 2000s. First with three different traditional publishing houses — Pocket Books, Simon & Schuster and Thomas and Mercer. Most of my career, I’ve had great copy writers who created the back copy. Often, my editors ran the finished copy by me for approval or suggestions. Thomas and Mercer even let us write a first draft for our book She’s Not There. This is how the finished back copy read.
A past she can’t remember.
A killer she can’t recognize.
And they’re both catching up with her.
They say it’s better to battle the devil you know. But what if you don’t recognize him until it’s too late?
She knows her name is Ameilia, but after waking up in a hospital battered and bruised with just the clothes on her back, it’s all she knows. Unable to piece together her shattered memory, she’s haunted by a vision: menacing faces and voices implying her nightmare is far from over,
Relying only on her wits and her will to live, Amelia becomes a fugitive frm a mysterious man, and a life she can’t even remember. But the past she’s fleeing has no intention of letting her go.
But it wasn’t until I branched out into self-publishing (original works and back-list repubbing) and was all alone with no back-up that I learned how darn hard it is to write really good back copy.
Ha! You try it. Take your 350 word manuscript and crystalize it down to maybe 300 words that will capture the attention of a would-be reader. Have you ever watched folks browsing in a bookstore? Let’s pretend they didn’t come in for the latest Connelly or whatever is topping the current charts. They’re hunting and gathering, searching for someone new to fall in love with. They pick a book off a shelf, maybe enticed by a good cover and lively title. Then usually, the turn the book over and read the back copy. And if your copy is crisp, they might open to read the first page. And you are lucky, they take a chance on you.
Yes, this holds true on Amazon listings as well, You have to supply back copy if you want to sell your books there. And like a good cover that can capture a reader’s eye in a thumbnail, a snappy distillation of your story is what is going to help snag new readers.
The cover is your first impression across the crowded room. But the back copy is your introductory conservation. All good back copy does key things:
Takes readers on an emotional journey—a sort of miniature version of your story. You’re creating a series of emotional beats that guide readers from:
Curiosity > Interest > Action
If this progression is missing, your blurb will feel flat and directionless. Your blurb should move through three stages:
- Who is your protagonist?
- What is going on with the plot?
- Why should I turn the page?
I’m quoting Morgan Lee Clasper there. He’s a copywriter, book sales strategist, and author of The Blurb Puzzle. (publishers call back copy “blurbs” — not be be confused by the quotes you elicit from fellow writers). Clasper has worked with New York Times, Wall Street Journal, and USA Today bestselling authors, writing 4,000 blurbs. More from him a moment, because he’s worth listening to.
Back to my dilemma. I’m pretty good at writing back copy. But it’s a real effort, and always entailed several rewrites as I try to boil down my story’s heart and soul. My first drafts are always bad, because I try to get everything pinned down and then I go at it with a razor to pare it down to its essence.
Here’s the raw first draft of the back copy of our WIP, Lucky Lady. Bear with me…
Bailey Cassell has had a difficult life. After spending eighteen months in jail for the murder of her abusive husband, she is acquitted and heads to Las Vegas, where she hopes to start over and reconnect with her estranged father, the owner of an aging casino called Paul’s Palace.
But Bailey’s plans for a fresh start take an unexpected turn when a showgirl falls seventy-two stories from The Monolith, a huge casino next door, and lands near Bailey’s office. When Bailey learns that Scarlett may have had connections to her father’s past, she begins asking questions.
Her search for answers leads her to Bullhead City, a dangerous suspect, a wealthy Florida gambler, and JB Mitchell, the powerful owner of The Monolith. Along the way, Bailey crosses paths with handsome homicide detective Morgan Finn. Bailey finds herself fantasizing about Morgan but he rebuffs her advances, leaving Bailey to wonder if she’ll ever break through his professional exterior—or if their relationship will remain strictly business.
But Bailey has more important things to worry about. As she gets closer to discovering the truth about Scarlett’s death, she realizes that Las Vegas is a city filled with secrets, and some people will do anything to keep those secrets buried.
Can Bailey uncover the truth before she becomes the killer’s next victim? And will she finally get the handsome detective who keeps turning her down?
Gag, gag, gag…It’s okay, I know it’s awful. It’s too long, too wordy, and boring as hell. But it’s a starting basis. Now all I have to do is make it sparkle. I’m still working on it but here’s where I am so far:
Las Vegas is where you go to reinvent yourself. And that’s exactly what Iowa-born Bailey Cassell needs to do after getting acquitted for murdering her abusive husband. She tries to reconnect with the father who abandoned her when he gives her a job at his fading casino. But when a showgirl falls to her death from the Monolith casino next door, Bailey finds herself captivated by Scarlett Nightengale’s past — especially when she learns she woman was once involve with her dad.
Bailey crosses paths with the handsome homicide detective assigned to the case distracts her. But Bailey is deternined to find out who killed Scarlett, despite her father’s shady past, the threats of the Monolith’s shady owner, and her attraction to the detective.
The closer Bailey gets to discovering the truth about Scarlett’s death, the more she realizes that Las Vegas is a city filled with secrets, and some people will do anything to keep those secrets buried. Including kill her.
Better. But not quite there. Just not enough zing. And still too long. I’ll report back.
Meanwhile, let’s talk about what makes good back copy. I’ve written extensively about this in the past here, but I’ve read enough poorly written cop that I think we need to revisit this. What are the main sins? The main one is most writers feel compelled to include WAY too much biography about their protags. Go back to the copy for She’s Not There. It tells you almost nothing about Amelia’s background. But it focuses dead-center on her fear, her dilemma and the emotional core of the story.
I’ll let a pro talk to you now. Back to Morgan Lee Clasper. Here’s his advice in a nutshell:
Lead with emotion, not biography
Your protagonist is usually the central point around which everything else in your blurb revolves. That’s why it’s important to make readers care about them without wasting words by over-explaining.
Sounds like an impossible situation, right? How can you make readers care about someone if you’re not able to paint a complete picture of them? Your protagonist is a multifaceted character with a personality, backstory, desires, flaws, hopes, and dreams… but most of that can’t fit into the blurb.
But there’s one secret to instantly making readers like your protagonist. That secret is leading with emotion….[not] a colleciton facts.
Not every detail belongs
You may still be struggling to figure out what information to include. Here are some handy questions to ask yourself when you’re stuck deciding what deserves to make the cut:
- Is it essential to the premise?
- Is it necessary for understanding the stakes?
- Does it make readers more emotionally invested in the story?
A cool world-building detail might add depth and flavor to your story, but it doesn’t belong in the blurb unless it can’t be removed without making the plot difficult to understand.
Include both internal and external conflict
Just as a good book has external and internal obstacles for the protagonist to overcome, a good blurb uses both of these elements for maximum effect. While the plot answers the question of what’s happening (defeating an enemy, solving a mystery, or achieving a goal), the protagonist’s internal conflict explains why this is difficult (fear, trauma, or personal flaws). The best blurbs combine both elements.
Establish narrative momentum
Maybe you’ve written a blurb with some of these things in mind before, but it still feels flat. The missing ingredient in many otherwise effective blurbs is a sufficient sense of momentum. The trick is to make sure that each sentence builds on the one that came before it. Every line should add pressure, throw a wrench into the protagonist’s plan, heighten the stakes, or build toward a crescendo. For example:
- Sentence 1: Who is this person?
- Sentence 2: What changed about their situation?
- Sentence 3: What danger or trouble are they facing?
- Sentence 4: What happens if they fail
A simple trick that can help you do this is to use transition words like: but, when, after, and.
Remember that last sentence. Those simple transition words are the keys to unlock a catchy and snappy back copy for your book. Click here to go to Morgan’s full post. It appeared in Jane Friedman’s must-read blog
And now, if you’ll excuse me, I have some pruning to do.



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