Refining a Cover

Refining a Cover
Terry Odell

Last time, I mentioned that my cover artist, Kim Killion at The Killion Group, was working with a background image I took of a waterfall in Vágar in the Faroe Islands. This was the image I sent.

Picture of the Vagar Waterfall, blowing from the wind.

In keeping with the Blackthorne, Inc. series “branding” (see them here), I also sent her the stock image of the hero for the cover. We’ve talked before about how a cover should make the genre obvious, and these are romantic suspense books which fall under the “romance” umbrella. Once I admitted that cover design was a marketing task, I had all my previous Blackthorne covers redesigned to fit this basic look.

This is what she sent.

Now, had this been one of my former more “traditional” publishers, that would have been that. The title and my name were spelled correctly. Accept it. In fact, I probably would have approved this cover. However, Kim allows for some back-and-forthing, and I wanted to look at it more carefully. I also enlisted the opinion of one of my critique partners, who suggested the cliffs were too dark.

I let Kim know, and she came back with this comp.

At this point, I asked my editor for her opinion, which was that the white t-shirt was distracting. I agreed, and thought it would call attention away from my name, so I asked Kim what she thought. She thought those points were valid and sent this.

These were all subtle changes, but I like the final product. There’s also the fact that three comps are included in the price, but any more than that will incur extra charges.

With a cover, I can move forward with more of the dreaded marketing, such as working on promo images (memes?) to use on my blog, newsletter, and social media.

I also had to create the book’s page on my website.

But now, I’m busy going through my editor’s feedback.

Oh—one last thing (nothing like burying the lede, eh?)

Danger Abroad is now available for preorder at many of your favorite channels. Release date is set for April 17th.


New! Find me at Substack with Writings and Wanderings

Double Intrigue
When your dream assignment turns into more than you bargained for
Cover of Double Intrigue, an International Romantic Suspense by Terry Odell Shalah Kennedy has dreams of becoming a senior travel advisor—one who actually gets to travel. Her big break comes when the agency’s “Golden Girl” is hospitalized and Shalah is sent on a Danube River cruise in her place. She’s the only advisor in the agency with a knowledge of photography, and she’s determined to get stunning images for the agency’s website.
Aleksy Jakes wants out. He’s been working for an unscrupulous taskmaster in Prague, and he’s had enough. When he spots one of his coworkers in a Prague hotel restaurant, he’s shocked to discover she’s not who he thought she was.
As Shalah and Aleksy cruise along the Danube, the simple excursion soon becomes an adventure neither of them imagined.

Like bang for your buck? I have a new Mapleton Bundle. Books 4, 5, and 6 for one low price.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Good Book Followup and Writing News

Good Book Followup and Writing News
Terry Odell

Last time, I talked about a book I read because it was a book club choice, and gave my reasons for not liking it despite all the accolades it had received. Last week, our book club met. (Note, the club’s name is Wine, Women and Words. Needless to say, we enjoyed our libations as we discussed the book. And there’s food, too.)

There were eleven of us present. Most of us are well beyond our 50s. I may have mentioned previously that one of the reasons (beyond the wine) that I enjoy our meetings is because it’s a good look at how “readers” read, which is very different from the way authors read.

Our discussion was lively, and opinions were widespread. Some loved character X (I think there were 7 POV characters, all female), others disliked her, and often for totally different reasons. Some liked the way the timelines bounced around from decade to decade, others complained that a character’s thread was abandoned until much later in the book. At the end of our discussion, which went on much longer than usual, everyone scores the book from 1 (terrible) to 10 (loved it) and gives reasons, which in this case ranged from “I was a camp counselor, so I could relate to that part of the book,” to “I thought the ending was totally unrealistic,” to “I didn’t like the time jumps,” to “Why didn’t any of the POV characters stand up for themselves?” The last one led to more discussion, because she eventually did stand up for herself, but then did something everyone thought was totally stupid at the end of the book.

The book’s average score was 6.5, with nothing higher than a 7, which is unusual for our group. Usually there are 8s, and often a few 9s. I don’t recall ever seeing someone rank it a 10 or a 1, but I haven’t been a member as long as many in the group, and my memory isn’t that great these days.

Does not liking a book make it a ‘bad’ book? Does liking it make it ‘good?’ I confess I was surprised to see that this book is a finalist for a major mystery award. Given the judges are all authors made it all the more surprising to me, but apparently they’re seeing things differently. And isn’t that what it’s all about?

Now, a little on the writing front.

I have a title! For me, that’s one of the last things I manage to come up with. Danger Abroad.

And a tag line: When breaking family ties is the only option.

I sent my cover designer potential backgrounds for the book from the pictures I took in the Faroes. I might share the process in a later post, once everything is finalized. For now, this is the image she’s working with, and she’ll apply her artistic talents to making it appropriate for a book cover.

Picture of the Vagar Waterfall, blowing from the wind.

I’ve gone through my manuscript from my printout, run it through SmartEdit, and it’s almost ready to send. I have a tendency to start sentences with But, I overuse back and there are a lot of unnecessary thats. In the adverb department, only was another culprit. My critique partners are just past the halfway point, and despite all my efforts, they’re finding little glitches. If the manuscript was perfect, I wouldn’t need an editor, right?

I’ve started bits and pieces of the dreaded marketing process. As I read through the manuscript, I made notes of potential quotes to use in promotion. Then, using Canva, I can turn them into little promo images, such as this one.

quote from Danger Abroad by Terry Odell

Another source I use is Mockup Shots, which will create images using your book cover. Although they have ways to manipulate the images, I’ve found I’m more comfortable taking them over to Canva, since I’ve been using it longer and am familiar with its menus.

I also have to come up with the description for the distribution sites.

Somehow, writing the book is easier for me than distilling it down to its essence. As an indie author, I am glad I no longer have to deal with query letters and synopses, although the book description is similar. The big difference, for me, is that the description doesn’t have to cover the whole book. I prefer not to mention anything that shows up after the fifth chapter, and usually try to have it not go beyond chapter three.

This is what I have so far. (It’s a romantic suspense.)

Madison Westfield has information that could short-circuit her politician father’s campaign for governor. But he’s family. Although he was a father more in word than deed, she changes her identity and leaves the country rather than blow the whistle. All seems fine until her father hires Blackthorne, Inc. to find her. All they have to go on is that her passport was used at the airport in Copenhagen.

Logan Bolt is happiest when he’s designing security systems for Blackthorne’s wealthy clients. When the latest installation in Copenhagen keeps him from receiving the last text his sister would ever send, he uses his vacation time to find out more about her death. Because he’s already there, Blackthorne taps him to track down Madison. When he finds her in the Faroe Islands, her story doesn’t match the one her father told Blackthorne. The investigation assignment quickly switches to personal protection for Madison.

Madison’s not convinced she needs protection, but learning her father wants her found has her reluctantly accepting Logan’s bodyguard duty. She thinks of herself as being Logan’s ball and chain, but they slowly learn that working together benefits both of them. Soon, they’re involved with a drug ring and a kidnapping attempt. Will working together spark a relationship?

Comments welcome on any aspect of this post.


New! Find me at Substack with Writings and Wanderings

Double Intrigue
When your dream assignment turns into more than you bargained for
Cover of Double Intrigue, an International Romantic Suspense by Terry Odell Shalah Kennedy has dreams of becoming a senior travel advisor—one who actually gets to travel. Her big break comes when the agency’s “Golden Girl” is hospitalized and Shalah is sent on a Danube River cruise in her place. She’s the only advisor in the agency with a knowledge of photography, and she’s determined to get stunning images for the agency’s website.
Aleksy Jakes wants out. He’s been working for an unscrupulous taskmaster in Prague, and he’s had enough. When he spots one of his coworkers in a Prague hotel restaurant, he’s shocked to discover she’s not who he thought she was.
As Shalah and Aleksy cruise along the Danube, the simple excursion soon becomes an adventure neither of them imagined.

Like bang for your buck? I have a new Mapleton Bundle. Books 4, 5, and 6 for one low price.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Editor and Editing Words of Wisdom

Last week I finished the draft of my latest 1980s library cozy, Fine Me Deadly, which clocked in at 72,389 words. The drafting process was longer than I’d bargained for—chalk that up to a complicated situation and plot and my own doubts about being able to pull it off, as well as perfectionism in the first draft, something I normally do better in ignoring.

My usual procedure after finishing a novel draft is to immediately dive back in and begin revising, but this time, I decided to put the book in a virtual drawer for a while and work on something else, to give myself some distance so when I return to Fine Me Deadly, I can hopefully look at it with fresh eyes. This is a technique a number of TKZers use and it is high time I give it a try.

Today’s Words of Wisdom is a grab-bag of editor/editing insights. Joe Hartlaub looks at putting the editor out of your mind when drafting, while James Scott Bell takes advice from an editor to help your book develop into the best it can be, and Terry Odell gives us five tips to help with the final edit. There’s much food for thought here and, as always, I hope you’ll weigh in with your own thoughts.

I believe it is a given that those of us who aspire to write are also vociferous readers. A reader is a wonderful thing to be; however, I have come to the conclusion that sometimes this state of mind and being can be an impediment to an author aborning.  Reading a novel by James Lee Burke or Karin Slaughter or John Connolly or Chelsea Cain can inspire a reader to think, “I want to do that.”  Yet it can also be discouraging; one reads BLACK CHERRY BLUES by Burke and thinks, “I can never be that good; why bother?”  The fleeting dream is set aside, sometimes permanently. Part of the reason for this state of affairs is that in the case of a book (or a film, or a painting, or a music project) we rarely see what came before, the early stages that led to the final result.

Such does not hold true with respect to a construction project, to name but one example. We recently had the opportunity to watch an all but vacant shopping center in our area be transformed over a period of several months into a wholly done, over, remodeled, commercially successful unit. It was fun to watch. Readers generally do not get to watch the process by which their favorite author transforms a few hundred blank pages into a cohesive, occasionally unforgettable, experience. So it is that the novel, upon publication, seems to have sprung from whole cloth, seemingly effortlessly. We know better, of course. But it is difficult sometimes to fully appreciate it without seeing the ultrasound ourselves.

I hit an emotional low point this past week for a number or reasons that aren’t really important to this discussion; what is important is what brought me out of it, at least so far as creativity is concerned. I happened across an article in Slate entitled “Cormac McCarthy Cuts to the Bone.”  You can find the article here. It is an extremely interesting piece which, among other things, reveals that McCarthy’s classic novel BLOOD MERIDIAN was a far different book at publication than it was at conception. What really attracted me to the article, however, was the reproduction of two pages from McCarthy’s original draft.  They are instructive, even if you have never read a word that Mr. McCarthy has written or alternatively would not reflexively grab your copy of BLOOD MERIDIAN or THE ORCHARD  KEEPER if confronted with a fire and the resultant dilemma of what to save.  BLOOD MERIDIAN did not flow out of McCarthy’s mind without deep and dark consideration. If you’re having trouble getting your words out of you and onto the page, don’t let it be because you in your own mind aren’t “good enough” or “as good” as your favorite author. When your favorite author started writing, they weren’t good enough either. It takes several drafts, several cement pourings, if you will, before things solidify and become right. Don’t put your handprints and your initials into your work and ruin it before it is dry. Purge yourself of what playwright John Guare so brilliantly called “tiny obnoxious editor living in your head,” the one who tells you that you will never be as good as Stephen King or Elmore Leonard or whoever. Then let the construction begin.

Joe Hartlaub—November 9, 2013

 

Some time ago veteran editor Alan Rinzler posted on Writer Unboxed about “issues” writers today are facing. While the post itself was solid, I was more intrigued by one of his comments. Rinzler was asked a question in the combox by none other than super agent Donald Maass. Don wanted to know what the #1 shortcoming Rinzler, as a developmental editor, saw in manuscripts. Rinzler’s answer was:

I see disorganized stories of excessive complexity… intrusive narrative voices that come between the reader and the story by inserting ongoing commentary, explanation, and interpretation…a failure to research and do the homework necessary to come up with something truly original and not reinvent the wheel… two-dimensional stereotype characterization…dialogue that all sounds like the same person.

I like this list. Let’s take a look at each item:

  1. Disorganized stories of excessive complexity

I once picked up a bit of screenwriting wisdom that applies here. The best movies (and novels) consist of simple plots about complex characters. That is, while the plot may contain mystery and twists (and should), it is, at its core, a basic story with understandable motives. The real meat and originality comes from putting truly complex characters into those stories. The secret to originality can be found in the limitless interior landscape of human beings.

  1. Intrusive narrative voices

Learning how to handle exposition, especially when to leave it out entirely, is one of the most important and early craft challenges. So get to it. Revision & Self-Editing for Publication has a whole section on this, but here’s one tip: place exposition seamlessly into confrontational dialogue. Instead of: Frank never wanted to have a baby. Not until he was a success as a writer. But Marilyn thought his quest was foolish. After all, it had been five years since he left his job at AIG. Marilyn dearly wanted him to try to get his job back.

“You never wanted a baby, Frank.”

“Shut up about that.”

“All because of your stupid writing obsession!”

“I’m not obsessed!”

“Oh really? What do you call five years of typing and no money to show for it?”

“Practice!”

“Well, practice time is over. Tomorrow you’re going to beg AIG to take you back.”

  1. A failure to research  . . . to come up with something truly original

Rinzler is talking about the concept stage here, which is foundational. Hard work on fresh concepts will pay off. And remember, freshness isn’t just a matter of something “unfamiliar.” All plot situations have been done. It’s how you dress them up and freshen them that makes the difference. Remember Die Hard? After it became a hit, we had Die Hard on a ship (Under Siege) and on a mountain (Cliffhanger)and so on. Take a standard rom-com about a writer struggling with writer’s block and set it in Elizabethan England and you get Shakespeare in Love. Heck, take an old dystopian cult plot like Deathrace 2000 and put it among kids and bingo, you’ve got The Hunger Games.

  1. Two-dimensional characters 

We all know that flat characters are a drag on an otherwise nice plot idea. Such a waste! As Lajos Egri put it in his classic, Creative Writing: “Living, vibrating human beings are still the secret and magic formula of great and enduring writing.”

My favorite book on characterization is Dynamic Characters by my former colleague at Writer’s Digest, Nancy Kress.

  1. Dialogue that all sounds like the same person

Ah! One of my sweet spots. In my workshops I always say the fastest way to improve a manuscript is via dialogue. It’s also the fastest way to get an agent or editor to reject you, or readers to give you a yawn. When they see good, crisp dialogue, differentiated via character, it pops. It gives them confidence they’re dealing with someone who knows the craft.

The place to start, then, is by making sure every character in your cast is unique. I use a “voice journal” for each, a free-form document of the character just yakking at me, until I truly “hear” them in a singular fashion.

James Scott Bell—April 6, 2014

We want to submit the cleanest possible manuscript to our editors, agents, or wherever you’re submitting. By the time most of us hit “The End”, we’ve been staring at the manuscript on a computer screen for months. We probably know passages by heart, we know what it’s supposed to say, and it’s very easy to miss things.

What we need to do if fool our brain into thinking it’s never seen these words before.

Tip #1 – Print the manuscript. It’s amazing how much different it will look on paper.

Tip #2 – Use a different font. If you’ve been staring at TNR, choose a sans-serif font. In fact, this is a good time to use the much-maligned Comic Sans.

Tip #3 – Change the format. You want the lines to break in different places. I recommend printing it in 2 columns, or at least changing the margins. That will totally change the line scan, and it’s amazing how many repeated words show up when the words line up differently.

Tip #4 – Read away from your computer. Another room, or at least the other side of the room.

The above are all “Fool the Brain” tricks. Moving on to my basic process.

Tip #5 – Read from start to finish.

As I read, I have a notepad, highlighters, red pen, and a pad of sticky notes. This pass isn’t where I fix things; it’s where I make notes of things to fix. I don’t want to disrupt the flow of the read by stopping to check out if the character drove a red Toyota or a green Chevy. I have a foam core board by my chair, where I’ll post my sticky notes. Also, because it’s a hard copy, there’s not simple “Find” function.

When repeated words or phrases jump out, I note them on a sticky for a future search-and-destroy mission. I’ll circle or highlight words that could be stronger, or places where I might be able to come up with a metaphor that doesn’t sound writerly.

I’m also critical of “does this move the story?” as I’m reading. The beautiful prose might not be all that beautiful when reading it in the context of the entire novel. Don’t be afraid to use that red pen. On the flip side, you can also note where a scene needs more depth, or something needs foreshadowing. Are characters behaving consistently? Or do their personalities change because the author needs them to do something for the plot.

Another thing I look for is named characters. Naming a character tells the reader “this is an important person.” Do they play enough of a role in the story to earn a name? Can they be deleted, or referred to generically?

Once I’ve reached the end, I’ll go back to the computer and deal with the notes I’ve made.

Terry Odell—January 6, 2021

***

  1. What do you think about Joe’s point about keeping the editor away while drafting? For those of you who start your writing day by first editing what you wrote the day before, any tips on switching from editing mind to creative mind?
  2. What do you think of Jim’s list of editor insights? Any additions?
  3. Do you have any tips to add to Terry’s on getting yourself into the editing mindset?

What Makes a Book Good?

What Makes a Book Good?
Terry Odell

woman in front of library shelves reading a book.

Image by Pexels from Pixabay

It’s done. But not really. Yes, I reached “the end” of the manuscript, which is a major part of the writing process. I wrapped it up at around 76,500 words.

Now what? I have 16 days before I have to send it to my editor. I print it in my ‘fool the eye’ (and save paper) format. Different font, single-spaced, two columns, print on both sides of the paper. I also have my board of sticky notes to go through.

lined paper with blue writingAnd I really created extra work for myself this time around, because I didn’t write chapter summaries and time stamps as I finished each chapter. My bad. So, as I’m reading and marking up my printouts—and adding more sticky notes as I run across things that need elaboration or deleting—I’m also writing my chapter summaries. Longhand. I hope I can read them when the time comes!

But getting ready to deliver the best manuscript I can to my editor always makes me wonder if it will be good enough. Will she send it back after three chapters and say it’s not going to work? Or will she say it’ll work if you change your characters, move the setting, cut this thread, add another one. All of which made me think about what makes a book good. Eventually, it’s in the hands, eyes, or ears of the reader. Which then led me to thinking about a recent read. I’m not mentioning title or author, or the overall story, because I don’t think it’s fair to the author, and that’s not the point of this post.

I belong to a neighborhood book club. To pick what we read, each month, someone suggests about 4 books, we vote, and majority rules. The vast majority of the selections are not what I’d choose on my own, but I have found some books I’m glad I read. A couple, I’ve even bought to add to my bookshelves. (Mostly, I get the books from the library—yay libraries—because I don’t like spending money on something I’m not likely to keep.)

Usually, the books would be categorized as literary, women’s fiction, or—who knew this was a genre classification?—book club books.

This month’s read had me befuddled. It was classified as a mystery/thriller/crime novel in reviews, so I thought I’d like it. It came in at almost 500 pages, and at least 300 of them were superfluous. I finished it, because I kept waiting for it to live up to the bazillion accolades and awards from sites like the New York Times, Time Magazine, New York Public Library, Washinton Post, Boston Globe, NPR … the list goes on.

I went to Amazon. The book ranks in the top 25 in the overall Amazon store. Not too shabby. I scrolled down to see what readers thought. What I generally do when I look at reader reviews is zero in on the 3 stars and under to see what people didn’t like about the book. For this book, the feedback from those matched my thoughts perfectly.

I’ve already returned the book to the library, so I can’t go back and count the POV characters, but I’d estimate at least 10. If not that many, it sure felt like it. There was one I sort of liked. The others weren’t worth the ink on the page as far as I was concerned. Nothing to like about any of them.

Then there was the overall structure. Some POVs were written in 1st person, others in 3rd. I don’t think there was a JSB ‘mirror moment’ for any of them. If so, it was buried so deeply that I never noticed.

Chronology? The book covered several decades in time. The author had a list of the decades/years as chapter headers, and the “now” for that chapter was in bold. (I confess, it took me a while to figure that out, and even if I had, my brain couldn’t put things in chronological order to keep track of the story. I’m a linear writer and reader.) If you could keep things straight and remember them, you could follow character arcs, but I don’t want to work that hard when I’m reading fiction. Or take notes.

Overall, I got to the end—which wrapped things up, but seemed silly and contrived. Book club meets next week, and I’ll be curious to see whether anyone else was bothered by the same things I was. The writing was fine. The overall story, had it been written in a more linear fashion, with fewer POV characters (and pages!), was fine. But the book, to me, was anything but fine.

Which, in the end, reminds me that not everyone likes every book, and once mine is the best it can be, I should let it go and move on.

What about you, TKXers. What turns you off in a book that others say is fantastic?


New! Find me at Substack with Writings and Wanderings

Double Intrigue
When your dream assignment turns into more than you bargained for
Cover of Double Intrigue, an International Romantic Suspense by Terry Odell Shalah Kennedy has dreams of becoming a senior travel advisor—one who actually gets to travel. Her big break comes when the agency’s “Golden Girl” is hospitalized and Shalah is sent on a Danube River cruise in her place. She’s the only advisor in the agency with a knowledge of photography, and she’s determined to get stunning images for the agency’s website.
Aleksy Jakes wants out. He’s been working for an unscrupulous taskmaster in Prague, and he’s had enough. When he spots one of his coworkers in a Prague hotel restaurant, he’s shocked to discover she’s not who he thought she was.
As Shalah and Aleksy cruise along the Danube, the simple excursion soon becomes an adventure neither of them imagined.

Like bang for your buck? I have a new Mapleton Bundle. Books 4, 5, and 6 for one low price.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Welcome to 2025

Welcome to 2025
Terry Odell

fireworks above the numerals 2025

Image by Gerd Altmann from Pixabay

Hello, and Happy New Year TKZers. I have the honor of being the first to post in 2025. I hope you’ve recovered from any celebratory events at your place.

What did I do during the annual TKZ hiatus?

Unlike Mr. Gilstrap, the holidays aren’t a big thing in our household.

I continued my weekly yoga practices. Had a hair salon appointment. Took the dog to the vet for her checkup. Had a massage. All of these are ordinary, everyday type events. Hanukkah began at sundown on December 25th, so while most of you were probably having a Christmas turkey, ham, or whatever, we gathered and had latkes, courtesy of our son. Host has the pleasure of having their house smell like grease for days afterward.

white plate with 5 potato latkes

I brought the requested rugelach, which was a little easier this year because one of my daughters was in town and helped with the assembly.

glass platter of rugelach cookies

**Those of you who are subscribed to my free Substack, “Writings and Wanderings” received the recipes for both of those dishes in my holiday post.

Tonight, we’ll light the last candles.

And I worked. Since my last post of 2024, I added about 25,000 words to the current manuscript.

stack of printed manuscript pages

I also checked with my editor, and I’m on her schedule for February 1st, which means I’ll be busy in January, finishing the draft and then getting it whipped into a shape I’m comfortable sending her.

As I write this, I still have no title or cover image selected, but I’m planning to pick an image from our trip to Copenhagen and the Faroe Islands last August.

Speaking of images, I put together a gallery of my favorite shots of 2024.
**My Substack subscribers have already received that link, too.

The Hubster and I welcomed the New Year in our own traditional fashion. An early dinner (late lunch) out, and then a bottle of bubbly at home for a quiet evening. I can’t remember the last time we managed to stay awake until midnight, and since fireworks are outlawed in our community—in fact, in the entire county with the exception of organized displays—it is a quiet night. If we were so inclined, we could go up the street a hundred yards or so and watch the annual Pikes Peak display, assuming there’s no cloud cover, and it’s not snowing. Or too cold for us. And we managed to be awake. So far, we’ve been here 14 years and have never seen the display. Not even the 9 PM test. Every year a group of climbers ascend the peak to set off fireworks. For them, it’s a two-day ordeal starting the night before when they climb to Barr Camp and spend the night. They climb to the summit the next day, and set off a fireworks display at midnight.

If you want the history and more details, you can find them here.

Note: When we lived in Orlando, we could stand in our driveway and watch the fireworks from the theme parks. It was never cold.

Okay, that’s the holiday summation. What’s next?

A thought has been niggling through my brain as I think about the year ahead. “May you live in interesting times.” I was curious about the origin and meaning of this statement, and I paid a visit to the Google Machine. I found this article at Wikipedia, and I’m blatantly copying and pasting it here. I’ve redacted the footnotes. If you want all the references, you can find the article in its entirety here.

“May you live in interesting times” is an English expression that is claimed to be a translation of a traditional Chinese curse. The expression is ironic: “interesting” times are usually times of trouble.

Despite being so common in English as to be known as the “Chinese curse”, the saying is apocryphal, and no actual Chinese source has ever been produced. The most likely connection to Chinese culture may be deduced from analysis of the late-19th-century speeches of Joseph Chamberlain, probably erroneously transmitted and revised through his son Austen Chamberlain.

Origins

Despite the phrase being widely attributed as a Chinese curse, there is no known equivalent expression in Chinese. The nearest related Chinese expression translates as “Better to be a dog in times of tranquility than a human in times of chaos.” The expression originates from Volume 3 of the 1627 short story collection by Feng Menglong, Stories to Awaken the World.

Evidence that the phrase was in use as early as 1936 is provided in a memoir written by Hughe Knatchbull-Hugessen, the British Ambassador to China in 1936 and 1937, and published in 1949. He mentions that before he left England for China in 1936, a friend told him of a Chinese curse, “May you live in interesting times.”

Frederic René Coudert Jr. also recounted having first heard the phrase in 1936:

Some years ago, in 1936, I had to write to a very dear and honoured friend of mine, who has since died, Sir Austen Chamberlain, brother of the present Prime Minister, and I concluded my letter with a rather banal remark “that we were living in an interesting age”. Evidently he read the whole letter, because by return mail he wrote to me and concluded as follows: “Many years ago I learned from one of our diplomats in China that one of the principal Chinese curses heaped upon an enemy is, ‘May you live in an interesting age.'” “Surely”, he said, “no age has been more fraught with insecurity than our own present time.” That was three years ago.[7]

The phrase is again described as a “Chinese curse” in an article published in Child Study: A Journal of Parent Education in 1943.

“Chamberlain curse” theory

Research by philologist Garson O’Toole shows a probable origin in the mind of Austen Chamberlain’s father Joseph Chamberlain dating around the late-19th and early-20th centuries. Specifically, O’Toole cites the following statement Joseph made during a speech in 1898:

I think that you will all agree that we are living in most interesting times. (Hear, hear.) I never remember myself a time in which our history was so full, in which day by day brought us new objects of interest, and, let me say also, new objects for anxiety. (Hear, hear.)

Over time, the Chamberlain family may have come to believe that the elder Chamberlain had not used his own phrase, but had repeated a phrase from Chinese.

That’s it from me. Any thoughts, traditions, events you’d like to share. The floor is yours.


New! Find me at Substack with Writings and Wanderings

Double Intrigue
When your dream assignment turns into more than you bargained for
Cover of Double Intrigue, an International Romantic Suspense by Terry Odell Shalah Kennedy has dreams of becoming a senior travel advisor—one who actually gets to travel. Her big break comes when the agency’s “Golden Girl” is hospitalized and Shalah is sent on a Danube River cruise in her place. She’s the only advisor in the agency with a knowledge of photography, and she’s determined to get stunning images for the agency’s website.
Aleksy Jakes wants out. He’s been working for an unscrupulous taskmaster in Prague, and he’s had enough. When he spots one of his coworkers in a Prague hotel restaurant, he’s shocked to discover she’s not who he thought she was.
As Shalah and Aleksy cruise along the Danube, the simple excursion soon becomes an adventure neither of them imagined.

Like bang for your buck? I have a new Mapleton Bundle. Books 4, 5, and 6 for one low price.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Character Based Transitions

Character Based Transitions
Terry Odell

dog in the snow with Happy Holidays textAs this is my last post here before TKZ takes its annual holiday break, I’d like to wish everyone my best wishes for a happy holiday season, no matter what you celebrate. And if you don’t celebrate any holidays in December, I wish you a happy month.

Travel played a big part in my 2024, with two big international trips—one to New Zealand, and another to the Faroe Islands. I’m currently working on a book set against some of the places we saw in the Faroes. I’ve mentioned it before. Writing a book set in a place you’ve been turns in into a research trip. Read tax write off.

My Danube Christmas Market book, Double Intrigue, is a stand alone, but when it came to figuring out the bones of a story focused in the Faroes, it seemed more suited to another Blackthorne, Inc. book. Keeping within that series genre, it would have to be a romantic suspense. And, like in Cruising Undercover, it wasn’t going to be a covert ops book, but rather the protagonist would be working in Blackthorne’s Security and Investigations department. I’m too burned out on war and violence to write about it. And, because “romantic suspense” would be in the subtitle, I was going to need a second protagonist in order to meet the expectations of romance readers.

Have I ever mentioned the challenges of writing a romantic suspense? It’s really three books in one. There’s the ‘suspense/mystery’ story, as well as the romance story, which requires character arcs for both the hero and heroine. (Or hero/hero or heroine/heroine, but I haven’t written one of those yet.)

hands of runners handing off a relay race batonMy normal style is to alternate chapters between my POV characters. Which brings me to transitions.

JSB recently wrote that he used a jump cut and Drop Caps to alert the reader to a new scene. I’m old school and use chapters. I used to include both POV scenes in my chapters, but my editor told me that since readers want short chapters these days, to make each POV scene its own chapter.

I recently read a book by a Big Name Author who told the story from the points of view of two protagonists. Not a romance by any stretch. The two characters were working toward a common goal, often going their separate ways. It was a great book, don’t get me wrong, but the author never made it clear (to me, anyway) at the start of each chapter, who the POV character was. It created ‘out of the story’ moments. Now, if I’d been a more astute reader, I might have realized that one protagonist was written in 1st person, and the other was written in third, but that took a lot of time to figure out.

My approach when I’m writing is to make darn sure that every chapter starts out with showing who/where/when/and a POV “flag” to ground my readers. Troubling as it may be to authors, readers might have put the book down, gone to work, come home to a family crisis, or any other interruption and they might not get back to the book for several days. Or, they’re like me, and they just plain forget.

In the current wip, not only do I have 2 POV characters, but they don’t get together on the page until Chapter 14. Until then, they’re in different countries, and their timelines aren’t the same. Not because of time zone issues. One’s several weeks ahead of the other.

I ended up writing each character’s chapters separately, and then weaving them together. Sort of like JSB’s Shadow Stories, because I needed to know what each of them was doing in their own timeline even though they hadn’t met yet, but these stories were on the page, not in my notes. That wasn’t my normal process, and created its own challenges when it came time to weave them together.

If you’re alternating POV characters, and they’re not together, the last sentence of the previous paragraph might not lead into the first one of the next.

Every chapter needs to ground the reader. Who’s the POV character? Where are they? When is it? What are they doing?

I prefer to get this information right up front. Definitely within the first few paragraphs.

The “who” I want in the first paragraph if at all possible.

Things to consider:

  • Use the character’s name.
  • Show them doing something.
  • Show a thought or something only they would know—the POV “flag”.

The vibration of Logan Bolt’s cell phone gave him a welcome excuse for a break from his run.

We have his name: Logan Bolt. He’s running. He’s glad for the interruption, and only he knows this. (flag”)

Or this:

Maddie busied herself with kitchen tasks, trying not to think that Logan might not have been completely honest.

We know the POV character is Maddie. She’s working in the kitchen. Only she will know what she’s thinking. (”flag”)

Doesn’t take much, but you’re grounding your reader.

I did a post a while back dedicated solely to different kinds of transitions, so if you want more, you can find it here.

How do you handle transitions? Tips and Peeves welcome.

And again, Happy Holidays. See you in January.


New! Find me at Substack with Writings and Wanderings

Double Intrigue
When your dream assignment turns into more than you bargained for
Cover of Double Intrigue, an International Romantic Suspense by Terry Odell Shalah Kennedy has dreams of becoming a senior travel advisor—one who actually gets to travel. Her big break comes when the agency’s “Golden Girl” is hospitalized and Shalah is sent on a Danube River cruise in her place. She’s the only advisor in the agency with a knowledge of photography, and she’s determined to get stunning images for the agency’s website.
Aleksy Jakes wants out. He’s been working for an unscrupulous taskmaster in Prague, and he’s had enough. When he spots one of his coworkers in a Prague hotel restaurant, he’s shocked to discover she’s not who he thought she was.
As Shalah and Aleksy cruise along the Danube, the simple excursion soon becomes an adventure neither of them imagined.

Like bang for your buck? I have a new Mapleton Bundle. Books 4, 5, and 6 for one low price.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

When Characters Get Together

When Characters Get Together
Terry Odell

As writers, we spend a lot of time with our characters. But what do they think of us?

Open book in a forest reading The Other Side of the Page When I finished writing FINDING SARAH, the characters, Randy and Sarah, wouldn’t leave me alone. I ended up writing a sequel, HIDDEN FIRE.

At the time, I belonged to an online writing group, and every Monday there was a writing challenge. Often, it included using specific words or putting a character in a particular situation. For fun, I decided to  incorporate some of the “behind-the-scenes” aspects of being a writer, which I recounted in THE OTHER SIDE OF THE PAGE. I hope you’ll enjoy this peek.


The Other Side of the Page

“You know, I’m getting sick of just sitting around here at the mercy of my writer,” Sarah complained. She squirmed, trying to get comfortable on a fallen log. “Look at me. Stuck out here in the woods in the middle of the night, freezing my ass off in a wedding dress while she tries to figure out how to have Randy find me and save me from that creep.”

“Hey, who are you calling a creep?” Chris popped out from behind a nearby tree and sat on the ground next to Sarah. “It’s not like any of this was my idea. And all that perverted sex stuff. What baloney. Hey, I like women. Women like me. I had no problems with women until she decided she needed a nastier villain.”

“Oh, be quiet you two.” Maggie appeared in the clearing, bundled in a heavy parka. “I’ve got some hot tea in this thermos and cookies in my backpack. And a blanket for you, Sarah, since she’s managed to have you lose yours. Maybe she won’t notice.”

“Thanks, Maggie,” Sarah said. She pulled the blanket around her shoulders, wrapped her hands around the cup of tea Maggie had poured for her and tried to keep her teeth from chattering so she could take a sip. “Mmm. What kind of tea is this?”

“How the hell should I know? I just bought some cheap tea bags and added boiling water. All those fancy teas Terry keeps writing for me—what a crock. I would have brought some booze but I was afraid you-know-who,” she glanced skyward, “might notice if you got drunk.”

“Shhh!” Chris said. “I think I hear the keyboard clattering again. God knows what she’ll have us do next.”

“I’m out of here then,” Maggie said. “I’m not in this scene and I don’t want to be, thank you very much. Finish that tea, Sarah, and hide the thermos. If she finds it, you’re in big trouble.” As quickly as she had arrived, Maggie scurried away.

Sarah gulped the rest of the tea and tossed the cup behind a tree trunk. “Get out of here too, Chris. You’re not supposed to find me yet, although I must say, I wish you would. I saw her looking up hypothermia on the Internet and I’m afraid I’m going to be in bad shape.”

“Sorry about that. But at least you’re the heroine. She can’t really harm you. I hope she doesn’t have a shootout planned for me. I don’t think she has a clue that I’m a crack shot and she’ll have my brains blown out instead.”

Sarah jerked upright. “What’s that? Did you hear something? An animal? You don’t think there are bears out here, do you?”

“Bears?” He shook his head. “No. Maybe an owl. She’s not going to put anything out here that will hurt you. Hang in there—I’m sure she’ll bring me back before that beanpole cop finds you. She’s got him stuck in Pine Hills all exhausted and frustrated.”

Sarah wrapped herself in the blanket and watched Chris disappear into the darkness. This character business wasn’t all it was cracked up to be. When she’d answered the ad, she thought it would be fun—be the heroine of a romance novel. Ha! Aside from one really great night with Randy, it had been one disaster after another. Now here she was, stuck in the woods, waiting around to see what her writer could possibly come up with next.

At least it ought to start happening soon. Chris had been right—the keyboard was clattering at a rapid pace.

Without warning, a calico kitten appeared from underneath a nearby log and climbed into Sarah’s lap.

“What the—?”

A voice from above echoed through the trees. “Hey, I can’t help it. This week’s writing class assignment is a killer. I have to use specific phrases in a story, and they’re all unrelated. They gave us six to choose from. I have to use three of them.”

“Let me guess,” Sarah said. “One choice was ‘calico kitten’, right?”

“Right. Now I need two more. Hmm. Untied sneakers won’t work—Chris already took yours away. Same goes for wool socks. Mouthwash? No, that won’t fit. I don’t suppose you’d be willing to dream about herb-roasted potatoes or feta cheese before you pass out from the cold, would you?”

Sarah sighed. “I’m at your mercy, Terry.” She closed her eyes and conjured up a vision of a five-course dinner including the requisite foodstuffs. “But how hard would it have been to use the wool socks instead of the damn cat?”

Ah, but where’s the challenge in that!


OK, TKZers. What are your characters doing when you’re not around?


New! Find me at Substack with Writings and Wanderings

Double Intrigue
When your dream assignment turns into more than you bargained for
Cover of Double Intrigue, an International Romantic Suspense by Terry Odell Shalah Kennedy has dreams of becoming a senior travel advisor—one who actually gets to travel. Her big break comes when the agency’s “Golden Girl” is hospitalized and Shalah is sent on a Danube River cruise in her place. She’s the only advisor in the agency with a knowledge of photography, and she’s determined to get stunning images for the agency’s website.
Aleksy Jakes wants out. He’s been working for an unscrupulous taskmaster in Prague, and he’s had enough. When he spots one of his coworkers in a Prague hotel restaurant, he’s shocked to discover she’s not who he thought she was.
As Shalah and Aleksy cruise along the Danube, the simple excursion soon becomes an adventure neither of them imagined.

Like bang for your buck? I have a new Mapleton Bundle. Books 4, 5, and 6 for one low price.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

There’s Always Writing Fodder

There’s Always Writing Fodder
Terry Odell

house burning I live in a rural mountain subdivision in Colorado. Last week, there was a house fire very near to my house. Firefighters (all volunteer here) showed up quickly and began their attack. The structure was too far gone to save, and the dried grasses which had grown quite tall due to a wet spring and summer, caught quickly. The wind, fortunately for us, was blowing everything in the opposite direction, but was pushing the fire into other subdivisions.

Things seemed all right, but the winds intensified the next day, with 50+ mile per hour gusts, and the Sheriff declared our entire subdivision under evacuation orders. The Hubster wasn’t in town, and after a brief discussion, we decided it was smart for me to follow the orders. I’d rather be packed up and leaving mid-day rather than discover the fire had shifted direction later that night, and was now coming our way. There’s only one road in and out of our subdivision, and the thought of dealing with leaving in the middle of the night didn’t appeal. Nor did being trapped. I have a son who lives not that far away, and he has a guestroom, so that’s where I went.

Although very little of our subdivision was affected, the higher ups decided to name the fire after it. Word spread through social media, and I had mixed feelings about being thankful for everyone who wanted to know how I was, and trying to reassure everyone I was fine, while trying to get everything that I needed to pack up so I could leave.

All in all, it was a “small” fire—under 200 acres. Seven hundred homes were at risk, but only that first one, where the fire started, was lost.

I was only gone for 24 hours, but it was a lesson in preparedness, and knowing what the essentials are should you have to leave in a hurry.

I posted a much more detailed accounting of my experiences on my own blog. If you’re interested, it’s here.

My heartfelt thanks to the first responders, and to our Sheriff who coordinated getting firefighters, law enforcement, air support, heavy equipment, and everything else that goes with fighting a fire mobilized quickly—and to use his terms—aggressively.

Of course, everything is writing fodder, and the circumstances surrounding this “event” opened a number of possibilities.

Our subdivision has a Facebook group, and there was—as might be expected—a lot of action. The house that burned to the ground was owned by a woman with a sketchy reputation in the hood. She had mental health issues, had a reputation for running cars off the road, pulling a gun or a knife, and had spent time in jail. The house was in foreclosure the day of the fire, and due to go up for auction in a couple of weeks.

Consensus seems to be that the (former) owner was responsible for the fire. An accident or deliberate? The case is still under investigation. Someone reported seeing her watching from the street as her house burned. Suspicious behavior or genuine concern?

Some residents offered extreme sympathy, pointing out that she was apologizing profusely, with abundant tears. She didn’t mean it, and it was a tragedy, and she should be forgiven.

Others spoke up that she should have been arrested on the spot. (She was detained, but released.)

Still others brought God into the picture, because the tall cross that was in the woman’s yard was spared. Was it divine intervention, or just located far enough away to not be burned?

The house in question was on one of my regular walking routes. What I saw was how close the fire had come to the three nearby houses. The yards surrounding them were charred. Had a gust of wind sent embers flying, those houses could have been destroyed as well. It was only because the firefighters arrived so quickly that they were able to keep those homes from burning, too.

view of houses spared by a fire

photos taken by a local resident.

 

Vocabulary word of the week: Mitigation

I wonder whether the residents of those homes would be on the ‘forgiveness’ side of the fence. And what about all the other homes in the other subdivisions that were threatened, whose owners had to evacuate in a hurry?

Even if I have no intention of writing a fire story (I already included several fire incidents in my Mapleton books), the human nature aspect offers plenty of character fodder. Then, there’s drawing on the emotional reactions, which can be incorporated in a variety of other situations.

What writing/character fodder do you see in these events, TKZers?


New! Find me at Substack with Writings and Wanderings

Double Intrigue
When your dream assignment turns into more than you bargained for
Cover of Double Intrigue, an International Romantic Suspense by Terry Odell Shalah Kennedy has dreams of becoming a senior travel advisor—one who actually gets to travel. Her big break comes when the agency’s “Golden Girl” is hospitalized and Shalah is sent on a Danube River cruise in her place. She’s the only advisor in the agency with a knowledge of photography, and she’s determined to get stunning images for the agency’s website.

Aleksy Jakes wants out. He’s been working for an unscrupulous taskmaster in Prague, and he’s had enough. When he spots one of his coworkers in a Prague hotel restaurant, he’s shocked to discover she’s not who he thought she was.

As Shalah and Aleksy cruise along the Danube, the simple excursion soon becomes an adventure neither of them imagined.

Like bang for your buck? I have a new Mapleton Bundle. Books 4, 5, and 6 for one low price.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Every Book is Different

Every Book is Different
Terry Odell

There are no hard and fast ‘rules’ about how to write a novel. There are plotters who spend months writing detailed outlines. There are those who have a plot in mind. There are those who have to dive into the lives of their characters before they can put fingers to keyboard. There are those who write the first draft longhand. An author friend has to have a picture of her hero before she can start. Others need a title. Some write scenes on note cards. Some write them using plotting/writing software. And some write a sentence, see where it goes, then write another, and another, and another.

When I was still regarding writing as a fun thing to do, I joined a local chapter of RWA on the advice of others who said I’d learn about more than just writing a romance. My first meeting, there was a lot of talk about how to map out a story board for the typical 20 chapter category romance.

I knew I wasn’t writing a category romance, but the idea of blocking out 20 blank boxes on a foam core board or a poster board looked interesting. I went to my local craft store, bought a package of 3 foamcore boards, and marked them into 20 sections. I managed to have a rough idea of what should happen in the first 3 chapters, and then everything fizzled. Detailed plotting wasn’t going to work for me.

Since I write in a deep point of view, I need to know my characters. But interviewing them in depth before starting to write seemed like a waste of precious writing time. I didn’t need to know what they looked like until I had to describe them. Or what their favorite song, food, color, or astrological sign was. We’re not writing on stone tablets, so we can go back and make adjustments as needed.

For “Seeing Red”, I’d always wanted to use the line “He’s dead, Jim.” So, I wrote that and kept going. It didn’t end up being the first line in the book, but it gave me a start.

In another, I had an idea for my opening “gambit” in a Blackthorne novel, but when I did a little research, I discovered something that had me abandoning the original premise for the main plot of the book. I had one book where the title came first. I’d finished my first novel, and decided I kind of liked the gig, so I wanted to try another. I created a file folder called “Starting Over” which ended up being the title of the book (since changed after I got the rights back).

I’m writing my thirty-somethingth novel. Yes, someday I should go to my website’s book page and count them, but for me it’s just “Write the next book” and don’t worry about giving it a number. I’ve used numerous approaches.

What’s my method? This one’s a total jumble. I knew it would be a Blackthorne, which gave me a rough framework. I knew it would be someone from the Security and Investigations Department, not Covert Ops. Because it was a Blackthorne, it would be a romantic suspense (or, as I prefer to call it, a “mystery with a relationship”). I also knew that it would be set in Copenhagen and the Faroe Islands. Not because I couldn’t wait to set a book there, but because—and I’ve done this a few times before—I’d gone there on a photography trip and writing a book expands that photography trip into a research trip.

I opened a Word document and stared at the blank page for a while. All I knew at this point was I had an investigator who had to get to Copenhagen. I came up with this:

The vibration of Logan Bolt’s cell phone gave him a welcome excuse for a break from his run. He debated waiting until he’d finished—only two miles to go—but the ringtone said the call was from Ryan Harper. His boss at Blackthorne, Inc. Logan slowed to a jog, then a walk, then extricated the phone from the belt at his waist.

Not much, but I had a character who was interrupted by a call from his boss. Usually not a good thing.

And then the questions, the whys and what ifs began.

Often, I’d write the questions on paper, where I could draw circles and arrows and a paragraph about each one, but this time, I opened another document and jotted things down there. It looked like this:

Hero:
Investigator, Logan Bolt
Not covert ops. Security and Investigations
Boss – Ryan Harper
Limited language experience. Born in the US
Why in Copenhagen? Connection?
Lots of bicycles
Little mermaid statue
Castles/history
R&R after injury on op? Mental fatigue?
Visiting relatives/friends?
Grandmother dying? Sister? Grandmother used in Cruising Undercover.
Where are his parents?
Blackthorne mission?
Find and bring back daughter of political bigwig? Industrialist?
Father? Mother? Alive? Dead?
Siblings?

Heroine:
Madison Bright Westfield

She holds secret? Someone wants it?
Running away?
Kidnapped?
Tracked to Copenhagen or Faroes? Schengen area; passports not needed to get from one to another member country
No desire to support her father’s/family’s business(es). Diametrically opposed to what they stand for.
Changed her name to avoid connection?
Conservationist? Puffin tie-in?
Photography tie-in?
Has to get to Faroes. Why?
Mykines – puffins
Sudoroy – southernmost island. Ferry.

I started writing, answering some of these questions. I’d written five chapters before I realized I hadn’t put the heroine on the page yet, and since I write my romantic suspense books with alternating hero/heroine POV scenes, I gave myself a quick mental head slap and wrote her first scene. Where will it go? I’m not sure, but I think it might belong as Chapter 1. And I’ll need more scenes from her POV, which means I’m—gasp—writing out of order. I don’t do that. Until I do.

What about you, TKZers? Do you have a ‘tried and true’ method for writing, or does it change from book to book?


New! Find me at Substack with Writings and Wanderings

When your dream assignment turns into more than you bargained for
Cover of Double Intrigue, an International Romantic Suspense by Terry Odell Shalah Kennedy has dreams of becoming a senior travel advisor—one who actually gets to travel. Her big break comes when the agency’s “Golden Girl” is hospitalized and Shalah is sent on a Danube River cruise in her place. She’s the only advisor in the agency with a knowledge of photography, and she’s determined to get stunning images for the agency’s website.
Aleksy Jakes wants out. He’s been working for an unscrupulous taskmaster in Prague, and he’s had enough. When he spots one of his coworkers in a Prague hotel restaurant, he’s shocked to discover she’s not who he thought she was.
As Shalah and Aleksy cruise along the Danube, the simple excursion soon becomes an adventure neither of them imagined.

Like bang for your buck? I have a new Mapleton Bundle. Books 4, 5, and 6 for one low price.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Why I Suck at Marketing

Why I Suck at Marketing
Terry Odell

shopping cart of booksBeing an old dog and, as an indie author, being responsible for every aspect of my book publication processes, it’s hard to remember that just because I don’t like something doesn’t mean nobody else does. I’m not talking about the writing. Everyone finds the system that works for them. Plotter, Pantser, or Plantser? Nitty gritty or beautiful words? How much violence? Profanity? Look at any best-selling book’s reviews on Amazon. There will be one and two star ratings along with the fours and fives, so you’ll never please everyone.

No, I’m talking about the other side of the job. The part I dread.

Marketing. Promotion. Getting the book from “uploaded” to “being bought.”

There are so many aspects of marketing, and I haven’t found any I like.

But just because I don’t like them doesn’t mean I shouldn’t at least give some of them a try. Debbie covered some of this in her post yesterday.

I know authors who promote a new release with Facebook “parties.” Or blog tours, some of which they spend bucks on to have a professional set them up.

What I see is people who follow these tours are looking for a chance to win whatever giveaways the author is enticing people with. Most of them aren’t buying the book. But maybe the authors are looking at this as more of a way to connect with readers, which might lead to future sales.

What about posting things on social media? I’ve said it before, and my opinion/advice hasn’t changed. Social media should be at least 80% SOCIAL. Seeing countless variations on “buy my book” doesn’t work for me as a consumer, so I don’t do it as an author.

I’ve never bought a book based on a book trailer. I might have looked at the book after a trailer, but that’s rare. Yet, just because I don’t think book trailers are of much value, some people do. And, because it was very easy to do with Canva, I went ahead and made a trailer for Double Intrigue.

Again, because it was easy, and more fun than a lot of other marketing chores I avoid, I created some graphics as well. Do they send people to my book pages? I don’t know. But they seem a slightly more subtle way to draw attention to my book. (Clicking will enlarge images)

Don’t get me started on ads. When I’m shopping for a book, I usually have a good idea what I’m looking for, and go straight there. I’ve been told that Amazon puts ads on book pages, but to be honest, I don’t think I’ve ever noticed them. Of course, that’s because 97.63% of my book purchases are at Barnes & Noble, not Amazon. Almost all of my Amazon “buys” are the monthly free books because I have a Prime account. B&N probably has ads, too, but there again, I’m there for the book I want.

I haven’t done Amazon ads.

The big reason? Because Amazon ads require all sorts of conniving to reach an audience. You have to bid for placement, target an audience, set budgets, do AB testing … my old brain hurts, and I wonder how much money you have to put out there before you see a return. I was at a workshop once, and the presenter said she had no issues with forking over $200/day just to test her ads. Not me. And having to take courses to learn how to run ads … not my thing. I’d rather spend that time writing. After all, writing the next book is the best marketing ploy.

Now, I have run ads (not talking about Featured Deals) at Bookbub because they’re very easy to set up. Are they as effective as if I’d spent the time learning how to use Amazon and Facebook ads? I don’t know. Can’t compare what I haven’t tried.

A takeaway here is that you shouldn’t be acting based on only your preferences. You’re not your audience. You’re not your peers.

Another aspect of marketing I learned the hard way. Covers. They’re part of your book’s image. Part of your brand. They need to let readers know at a glance what kind of a book they’re being asked to buy. That’s why publishing houses have art and  marketing departments, and they’re separate from the editing side. Deb went into covers in great depth last week, and I shared a post I did about covers there as well.

What about you, TKZers? Do you enjoy the marketing side of publishing? And yes, even traditionally published authors, unless they’re the BIG NAMES, have to do some of their own marketing.


New! Find me at Substack with Writings and Wanderings

When your dream assignment turns into more than you bargained for …
Cover of Double Intrigue, an International Romantic Suspense by Terry Odell Shalah Kennedy has dreams of becoming a senior travel advisor—one who actually gets to travel. Her big break comes when the agency’s “Golden Girl” is hospitalized and Shalah is sent on a Danube River cruise in her place. She’s the only advisor in the agency with a knowledge of photography, and she’s determined to get stunning images for the agency’s website.
Aleksy Jakes wants out. He’s been working for an unscrupulous taskmaster in Prague, and he’s had enough. When he spots one of his coworkers in a Prague hotel restaurant, he’s shocked to discover she’s not who he thought she was.
As Shalah and Aleksy cruise along the Danube, the simple excursion soon becomes an adventure neither of them imagined.

Like bang for your buck? I have a new Mapleton Bundle. Books 4, 5, and 6 for one low price.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”