Is Blogging Worthwhile for Thriller and Mystery Writers?

To blog or not to blog? That is the question. (For thriller and mystery writers, that is.) Whether ’tis nobler in the mind to suffer the slings and arrows of outrageous troll comments or bravely take pens against a sea of **crickets**.

If Shakespeare were alive in this internet day, my bet’s the Bard would blog—despite the extraordinary effort required to consistently publish and the resounding risk of no return. He, himself, said so: “The heart-ache and the thousand natural shocks that flesh is heir to, ’tis a consummation.”

We writers on the Kill Zone, and we followers of our blog, are not Shakespeare. We’re resilient mortals, albeit with self-doubt and insecurities, and consumed with pursuing the written word. Including weakly weekly words pounded out on WordPress.

Is blogging worthwhile for thriller and mystery writers? My take? Absolutely!

I hit the blog publish button on June 30, 2012, and I have no regrets. I’ve put out 400+ pieces on DyingWords.net, and it’s returned more satisfaction than I can count. Money? No, not directly. But there’s a much bigger picture to author blogging than direct monetary reward.

Let me count the ways. Blogging has helped build my writing and technical skills, it’s allowed me considerable craft experimentation, it’s educated me in so many ways, it’s forced discipline and motivated me to meet deadlines, and blogging has let me network with like-minded writers on an international scale. I’ve built a brand through blogging, I’ve met influencers or force-multipliers, and I’ve been humbly invited to guest post on prominent sites.

Looking back, I see blogging has done one overall and invaluable thing for my writing adventure. It’s given me discoverability. Being discovered on a global scale loops back to indirect commercialization—making money by having readers buy my books. Blogging has been so, so worthwhile, and I will not lose momentum.

“And thus the native hue of resolution
Is sicklied o’er with the pale cast of thought
And enterprises of great pitch and moment
With this regard their currents turn awry
And lose the name of action”
~William Shakespeare / Hamlet

Running a regular blog isn’t for every thriller and mystery writer. Quite frankly, it’s a lot of bloody work. Many writers see blogging as a time suck with a low entry barrier where they compete with hacks who pollute the blogisphere with, well… shite.

I don’t worry about that. I’ve learned to do my own thing, and it’s slowly paid off. I look at blogging as a long-term venture—not some sort of a get-rich-quick scheme. (Spoiler Alert — nothing quick about getting rich with writing, and even Wild Bill Shakespeare made little money during his world-changing career.)

However, none of us are Bards, yet there’s never been a better time to be a writer. I sincerely mean this. We have amazing tools and resources to build our skills, cull our craft, network, and get discovered. Let’s look at why thriller and mystery writers should blog.

Improving Skills

Practice makes perfect. Although there’s no such thing as perfection—as far as I know—writing is a skill to be learned. It’s not Shakespearean-God-given talent for almost all of us. Whether you aspire to quill the next great American novel, outsell Rowling and King, or stack readers to your mail list, serious writers strive to improve. It’s a daily slog through other blogs and seeing what currently works.

What currently works for others may not work for you. “Current,” in blog terms, is as recent as a whale sighting. Blog things change fast. They surface and dive, but writing basics really don’t. Many times, blogging is about making old things seem new.

My experience in improving skills? Practice by publishing. Polish Erase the purple prose. Edit with efficiency. And keep on learning.

Experimentation

What’s writing without experimenting with your voice? “What’s voice?” my cow’s milk cheese, white bread, and raw leek sandwich once asked. Until I started blogging, I had no concept of “voice.”

Blogging taught me to free my voice. No, it’s not like free as in clothes-dropping and whirling-around-the-stripper-pole that my new neighbor Pamela Anderson performed in her video with Elton John. And yes… seriously… I’m not messing with you. Pam Anderson is my new neighbor, and that’s for a blog at another time.

See. I just experimented with my writing and my voice, and I know you’re going to read it when I post What I See With My Cabala’s Tripod-Mounted Bushnell Telescope When Pam’s Bedroom Blinds Slightly Crack.

Education

My blog has a tagline. It’s “Provoking Thoughts on Life, Death, and Writing.” Life. Death. Writing.

The blog–trogs of yesterday and the top-bloggers of today say, “Stick to your niche.” I didn’t know what a niche was when I started blogging. Till then, I thought a niche was my sister’s daughter.

But I learned what a niche was, and I found it. Education is a good thing. Education is something you’ll learn in spades when you blog. Continual education has let me learn to blog a lot about life, death, and writing. From that, I’ve learned a ton.

Discipline, Motivation & Deadlines

This is where my cop training came in—long before I was a writer. I was humiliated and soul-crushed in basic training—never mind physically worked to the mat—but I learned mental toughness and the power of teamwork.

Teamwork, motivation, deadlines, and discipline invoke mental toughness. It’s the underscore or underline of personal achievement. To put out blogs or articles, writing pieces day after day, and believe in yourself as a professional scribe, you have to psychologically put yourself in a winner mentality.

Discipline is putting your butt in your chair and your fingers on the keys. Motivation is personal—motivation is believing in your purpose and knowing you have deadlines. Deadlines are having this post up on the Kill Zone every second Thursday morning.

Blogging does this.

Networking

That’s why we’re all here at the Kill Zone. Not just the regular contributors who always have to constantly improve, experiment, educate, discipline/motivate, and meet deadlines. We network. And we critique each other. Often silently.

Blogging—and in my opinion—no better media lets you network more than blogging. I don’t mean just following my blogsite, or TKZ, or the hoards of SM-listed blog sites. There’s a whole wide world of blogging out there, and there’s a secret. That’s to tap into the blog community you want to be recognized by.

It’s by commenting.

Everyone in this TKZ thriller and writing community wants to network. Bloggers and followers inclusive. Sure, some contributors are prominent names and some commentators are new. Putting your comment on a TKZ post is a powerful networking move. Be assured prominent people are reading your comment, and they’re influencers who’ll help lift you.

Influencers/Force Multipliers

Writing. Blogging. Publishing. Marketing. This is a cooperative community. Not a competitive one. We help others to help themselves.

Influencers are folks who have gone before. They may be writers who’ve “made-it” as traditional publishing names. They may be teachers who go above and beyond to help other up-comers in indie publishing. And they may be peers who share what currently works, and what doesn’t for all of us in this crazy biz called writing, regardless of how you’re published.

Force-multipliers are big hitters. They have the success, credibility, and presence to endorse new-comers and guys like me. That might be an encouraging return comment on a blog post comment, or a SM shout-out reaching thousands.

Discoverability

Your return—your magic reward—from thriller and mystery writing blogging is discoverability. Yes, there’s a learning curve and a lot of work, but it’s so, so worth it.

I’ve blogged for over nine years. My followers aren’t huge by some scales, but I’ve amassed 2,100 qualified email list followers. My website clicks are around 800 a day. And when I send a DyingWords.net post out every second Saturday morning at 8:00 PST precisely, I get about 350 faithful readers clicking through.

These faithful readers discovered me through my blog. I look at it this way—if I called a town hall meeting every second Saturday morning and 350 showed up—with my bookselling table at the back of the room—I’d be happy with my blogging audience.

I don’t have a town hall, but my table is virtual, and my venue is open 24/7/365—internationally. It keeps growing as my blog keeps feeding it, and the spin-offs from my blog help discover me.

My secret sales sauce? Discoverability. It used to be called, “Word of Mouth.” Now it’s, “Word of Mouse.”

To me, as a Thriller and Mystery writer, “To blog or not to blog” isn’t the question. It’s the answer.

What about you Kill Zoners? Is blogging worthwhile?

——

Garry Rodgers is a retired homicide detective with a second career as a coroner responsible for investigating unexpected and unexplained human deaths. Now, Garry has reinvented himself as a crime writer and indie publisher.

An avid and active blogger at DyingWords.net, Garry Rodgers has also guest written for many sites including commissioned articles for the HuffPost. Garry lives on Vancouver Island in British Columbia at Canada’s southwest coast.

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Social Media, Blogging, and SEO Tips

Posted by Sue Coletta

Social Media, Blogging, and SEO tipsTo prepare for my first post as a TKZ member (yay!), I read all the social media posts on the Kill Zone (my little research addiction rearing its head :-)). Back as far as 2009, Joe Moore wrote Social Networking Showdown, which explored MySpace vs. Facebook, Shelfari vs. Goodreads, Crimespace, Gather, Bebo, LinkedIn, and the all-important email list. Even though some of these sites are nonexistent today, Joe’s advice still applies. And in 2011, he shared his perspective on using manners online. Which is critical these days.

The way we conduct ourselves on social media matters. Hence, why Jim made social media easy and why, I presume, Jodie Renner invited Anne Allen to give us 15 Do’s and Don’ts of social media as only Anne could, with her fantastic wit.

One year later, in 2016, Clare shared what’s acceptable for authors on social media and what isn’t. Jim showed us the dangers of social media, and how it can consume us if we’re not careful.

Through the years the Kill Zone authors have tried to keep us from falling into the honey trap of social media. Which brings me to the burning question Kathryn posed this past June: Writers on Social Media: Does it Even Make a Difference?

In my opinion, the correct answer is yes.

Working writers in the digital age need to have a social media presence. Fans expect to find a way to connect with their favorite author. How many of you have finished reading a thriller that blew you away, and immediately went online to find out more about the author? I know I have. It’s only natural to become curious about the authors whose books we love. Give your fans a way to find you — the first step in building an audience.

I’ve seen authors who don’t even have a website, never mind an updated blog. This is a huge mistake, IMO. It’s imperative to have a home base. Without one, we’re limiting our ability to grow.

BLOGGING

There are two types of blogging: those who blog about their daily routine and those who offer valuable content. Although both ways technically “engage” our audience, the latter is a more effective way to build and nurture a fan base.

When I first started blogging I had no idea what to do. I got in contact with a web design company (just like web design company Nashville) to help me get set up, and away I went! I’ve always loved to research, so I used my blog as a way to share the interesting tidbits I’d learned along the way. For me, it was a no-brainer. I’d already done the research. Writing about what I’d learned helped me to remember what I needed for my WIP while offering valuable content to writers who despise research (Gasp!). Over time my Murder Blog grew into a crime resource blog.

Running a resource blog has its advantages and disadvantages. Be sure to look into the pros and cons before choosing this route. When I first scored a publishing deal, I realized most of my audience was made up of other writers. The question then became, how could I attract non-writers without losing what I’d built?

My solution was to widen my scope to things readers would also enjoy, like flash fiction and true crime stories. Who doesn’t like a good mystery?

With a resource blog it’s also difficult to support the writing community. Book promos go over about as well as a two-ton elephant on a rubber raft. If you decide to run a resource blog, find another way to support your fellow writers. When one of us succeeds, the literary angels rejoice.

There’s one exception to the “no book promos” rule for resource blogs, and that is research. It’s always fun to read about other writers’ experiences. Subtly place their book covers somewhere in post (with buy link). That way it benefits both your audience and the author.

The one thing we can count on is that how-to blog changes with the times. A few months ago, my publisher shared a link to an article about blogging in 2018. Because she shared the article via our private group, I’m reluctant to share the link. The gist of article is, come 2018 bloggers who don’t offer some sort of video content will be left in the dust. Only time will tell if this advice holds true, but it makes sense. The younger generation loves YouTube. By adding a video series or a Facebook Live event we could expand our audience.

It’s time-consuming to create each video episode. Hence why I had several months in between the first two episodes of Serial Killer Corner. Our first priority must be writing that next book. However, consistency is key. Weekly, monthly, bi-monthly? Choose a plan that works for you and stick with it. There are many internet marketing experts who can help make your blog become successful.

SEO MATTERS

SEO — Search Engine Optimization — drives traffic to your website/blog. Without making this post 10K words long, I’m sharing a few SEO tips with added tips to expand our reach. In the future I could devote an entire post to how to maximize SEO. Would that interest you?

Tips

  • every post should have at least one inbound link and two outbound links; we highly recommend speaking to a digital marketing agency such as OutreachPete.com to get guidance on how to build these links.
  • send legacy blogs a pingback when linking to their site;
  • never link the same words as the post title or you’ll lessen the previous posts’ SEO (note how I linked to previous TKZ posts in the 1st paragraph);
  • use long-tail keywords rather than short-tail (less competition equals better traffic);
  • using Yoast SEO plug-in is one of the easiest ways to optimize a blog’s SEO;
  • self-hosted sites allow full control of SEO, free sites don’t;
  • remove stop words in the post slug (for example, see the permalink for this post); I’d also recommend removing the date, but that’s a personal preference;
  • drip marketing campaigns drive traffic to your site;
  • slow blogging drives more traffic than daily blogging (for a single author site);
  • consistency is key — if you post every Saturday, keep that schedule;
  • use spaces before and after an em dash in blog posts (not books);
  • use alt tags on every image (I use the post title, which should include the keyword); if someone pins an image, the post title travels with it;
  • link images to post and book covers to buy link;
  • white space is your friend; use subheadings, bullet points, and/or lists;
  • longer posts (800 – 1, 000 words min.) get better SEO than than shorter ones;
  • using two hashtags on Twitter garners more engagement than three or more;
  • protect your site with SSL encryption (as of this month, Google warns potential visitors if your site isn’t protected; imagine how much traffic you could lose?);
  • post a “SSL Protected” badge on your site; it aids in email sign-ups;
  • via scroll bar or pop-up, capitalize on that traffic by asking visitors to join your community, which helps build your email list;

THE 80/20 RULE

Most of us are familiar with the 80/20 rule. 80% non-book-related content; 20% books. My average leans more toward 90/10, but that may be a personal preference.

What should we share 80% of the time? The easiest thing to do is to share what we’re passionate about. When I say post about passion I don’t mean writing. Sure, we’re all passionate about writing, but I’m sure that’s not the only thing you’re passionate about. How about animals, nature, cooking, gardening, or sports?

One of the best examples of sharing one’s passion comes from a writer pal of mine, Diana Cosby, who loves photography. Every Saturday on Facebook, she holds the Mad Bird Competition. During the week she takes photos of birds who have a penetrating glare and/or fighting stance. On Saturdays, she posts two side-by-side photos and asks her audience to vote for their favorite “mad bird.” Much like boxing, the champion from that round goes up against a new bird the following week.

On Fridays, she posts formal rejection letters to birds who didn’t make the cut. With her permission, here’s an example:

Dear Mr. House Sparrow,

I regret to inform you that though your ‘fierce look’ holds merit, it far from meets the requirements for entry into the Mad Bird Competition. Please practice your mad looks and resubmit.

Sincerely,
M.R. Grackle
1st inductee into the Mad Bird Hall of Fame

It’s a blast! I look forward to these posts every week. As such, I’m curious about her books. See how that works?

My own social media tends to run a bit darker … murder & serial killers top the list, but I also share stories about Poe & Edgar, my pet crows who live free, as well as my love for nature and anything with fur or feathers. The key is to be real. Don’t try to fake being genuine. People see right through a false facade. Also, please don’t rant about book reviews, rejection letters, or anything else. Social media is not the place to share your frustrations.

As for soft marketing on social media, I like to make my own memes. It only takes a few minutes and it’s a great way to keep your fans updated on what you’re working on. In the following example I wrote: #amwriting Book 3, Grafton Series. I also linked to the series. Don’t forget to include a link to your website. The more the meme is shared, the more people see your name. Keep it small and unobtrusive. See mine in the lower-right corner?

Social Media, Blogging, and SEO Tips

In the next example, I asked, “What’s everyone doing this weekend? No words, only gifs.” Have fun on social media. The point is to engage your audience.

Folks love to be included. Plus, I genuinely want to get to know the people who follow/friend me. Don’t you? It doesn’t take much effort to make your fans feel special. Take a few moments to mingle with them. It’s five or ten minutes out of your busy schedule, yet it may be the only thing that brightens someone’s day. In a world with so much negatively and hatred, be better, be more than, be the best person you can be … in life and on social media.

Over to you TKZers. How do you approach social media? Would you be interested in more SEO and blogging tips?

CLEAVED by Sue Coletta

 

Women impaled by deer antlers, bodies encased in oil drums, nursery rhymes, and the Suicide King. What connects these cryptic clues? For Sage and Niko, the truth may be more terrifying than they ever imagined.

CLEAVED, Grafton County Series, Book 2, is on sale for $2.99.

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Farewell

Nancy J. Cohen

Dear Friends,

I regret to announce that I am leaving the Kill Zone. I’ve been blogging on this site for five years, and it’s gotten harder to think of things to say and to cover new ground. I have learned much from my illustrious comrades, and I’m grateful for the time spent in this writing community. To readers and my fellow authors, your feedback and responses have been highly gratifying and much appreciated. I wish you all the best and a Happy New Year. It’s been a blast.

Please note that you can still follow my posts at Nancy’s Notes from Florida. I’ll hope to see some of you there when I’m not popping in at the KZ to leave a comment. Blessings to you all.

Nancy

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12 Tips for a Book Blog Tour

Nancy J. Cohen

If you wish to do a blog tour, determine if you want to offer guest posts, author interviews, reviews, and/or book blasts for your new release. Then determine which hosts you’ll want to solicit. Aim for popular blogs that get a lot of hits and target your particular genre or thematic content. Approach them by asking if you can be a guest on their site. Make sure you study their content and note the length of their typical posts.

I’ve had bloggers approach me to contribute to my site. I’ve turned down some of them because it was clear their business had nothing to do with a writing career. On the other hand, I’ve had cozy mystery or paranormal romance authors query me politely about a guest spot. In those cases, if I feel they’ll have something to contribute to my readers, I say yes. My personal blog readers respond the most to writing craft and marketing articles, so I am selective about guests.

If you don’t care to DIY, you can hire a virtual tour company. However, you’ll still have to publicize the tour, show up on the date of the post, answer comments, and offer giveaways. Send an author photo and book cover image along with your post to the host.

Here are some blog tour companies:
Goddish Fish Promotions http://www.goddessfish.com/tours.htm
Great Escapes Book Tours (Free for Cozy Mysteries) http://www.escapewithdollycas.com/great-escapes-virtual-book-tours
Bewitching Book Tours (Paranormal Romance) http://bewitchingbooktours.blogspot.com/
Buy the Book Tours http://www.buythebooktours.com/#axzz2OqJtoGjs
Partners in Crime (Crime, Mystery & Thrillers) http://www.partnersincrimetours.net/

12 Tips for your Virtual Blog Tour:

  1. Slant your blog to the audience you hope to reach.
  2. Vary your guest posts with a mix of interviews, articles and reviews.
  3. Space the dates out so you don’t clog the loops with your announcements.
  4. Write your posts ahead of time.
  5. Include a short excerpt from your book with your article when possible.
  6. Add buy links to your book along a story blurb, plus links to your website, blog, FB page, and Twitter at the end of your post.
  7. Plan to be available to answer comments all day when your post goes live.
  8. List the tour as an Event on your various social media sites.
  9. Publish the blog tour dates and topics on your website.
  10. Consider offering a giveaway for commenters with each post.
  11. Have a grand prize using Rafflecopter or a random drawing from all commenters.
  12. Thank your host at the end of the day when your post appears.

For next time, write down blog topics as you write your WIP. This way, you’ll have a ready list of topics available when you need them (i.e. research, the writing process, what inspired you to write this story, world building, themes, etc.).

A blog tour can help you gain exposure to new readers who might not have known about your work. It takes a lot of advance planning, publicity, and commitment to make it a success. A blog tour is another tool to raise your readership and possibly garner some reviews. Schedule with the companies listed above or with your selected hosts as far in advance as you can. So decide upon a target date for your tour and go for it.

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