Better Book Descriptions in 3 Easy Steps


Let’s be honest. Writing a book description isn’t fun. It’s grueling, mind-numbing work that I detest with every inch of my being. Mastering the art of back cover copy-writing is an important skill. Therefore, I’m always on the lookout for tips.

Saturday, I sat through yet another webinar on the topic, and a formula emerged, a formula that finally resonated with me (after 11 books, it’s about time). So, I figured I’d share my discovery with you, my beloved TKZers, in the hopes that it’ll work for you, as well.

I should preface this post with, do as I say, not as I do. After my Ah-ha! Moment, I now need to rewrite all my descriptions. Oy. I’d prefer a bullet to the brain.

A 3-Step Formula

Back cover copy follows a simple three-step formula, but we do have wiggle room to experiment. With readers’ short attention spans these days, the advice is to keep the entire description to roughly 150-200 words. If your description runs 25 words longer than the desired range, I wouldn’t sweat it too much.

Step 1: Headline/Hook

To find our hook we need to look at the main conflict of our story. We want readers to identify with said conflict, so don’t shy away from the emotional impact it causes the hero. Don’t dwell on it, either. Every word counts.

The following books sit on Amazon’s Top 10 Bestsellers List in Psychological Thrillers, and each description employs this exact formula. These authors worked hard on their hooks, and it shows.

What would it take to make you intervene? I Am Watching You by Teresa Driscoll 

It begins with a phone call. It ends with a missing child. Guilty by Laura Elliot

When family secrets are unearthed, a woman’s past can become a dangerous place to hide… Twist of Faith by Ellen J. Green

Every time Gwen closed her eyes, she saw him in her nightmares. Now her eyes are open, and he’s not going away. Killman Creek by Rachel Caine

They were all there the day your sister went missing. Who is lying? Who is next? The Reunion by Samantha Hayes

She’s a daughter he didn’t know he had. Until she calls him… from death row. 30 Days of Justis by John Ellsworth

What if you discovered your husband was a serial killer? Tell Me I’m Wrong by Adam Croft

Side note: Adam Croft is a master at hooking readers. This next book he wrote after he created the hook. What a doozy, too!

Could you murder your wife to save your daughter? Her Last Tomorrow by Adam Croft

Wow. Right? If that hook doesn’t grab fans of the genre, nothing will.

Step 2: Short Synopsis

The synopsis also follows a micro-formula…

  1. Introduce the protagonist by showing what defines their role in the story.
  2. What is that character up against?
  3. What’s standing in their way?
  4. Transition paragraph or as Kris called it in a 2014 post, “The Big But.”
  5. End with a cliffhanger.

Let’s go back to our examples to see if this micro-formula has merit. The red-bracketed numbers correspond to steps 1-5.

Synopsis of Her Last Tomorrow by Adam Croft

Nick and Tasha are a couple held together by their five-year-old daughter [1]. Until one ordinary morning, when Ellie vanishes amid the chaos of the school run [2].

Nick knows she can’t have gone far on her own, which can mean only one thing: she’s not on her own. Who would take his daughter, and why? With no motive and no leads, Nick is thrown into a tailspin of suspicion and guilt. Like Tasha, he doesn’t know what to think, or whom to trust… [3]

But then someone starts doing the thinking for him. Confronted with an impossible choice, Nick will have to make a decision, and both options will leave him with blood on his hands. But perhaps that’s to be expected. [4]

After all, Nick’s not quite as blameless as he seems. [5]

I Am Watching You by Teresa Driscoll

When Ella Longfield overhears two attractive young men flirting with teenage girls on a train, she thinks nothing of it—until she realises they are fresh out of prison and her maternal instinct is put on high alert.[1] But just as she’s decided to call for help, something stops her. The next day, she wakes up to the news that one of the girls—beautiful, green-eyed Anna Ballard—has disappeared. [2]

A year later, Anna is still missing. Ella is wracked with guilt over what she failed to do, and she’s not the only one who can’t forget. Someone is sending her threatening letters—letters that make her fear for her life. [3]

Then an anniversary appeal reveals that Anna’s friends and family might have something to hide. Anna’s best friend, Sarah, hasn’t been telling the whole truth about what really happened that night—and her parents have been keeping secrets of their own. [4]

Someone knows where Anna is—and they’re not telling. But they are watching Ella. [5]

Synopsis of Guilty by Laura Elliot

On a warm summer’s morning, thirteen-year-old school girl Constance Lawson is reported missing. [2]

A few days later, Constance’s uncle, Karl Lawson, suddenly finds himself swept up in a media frenzy created by journalist Amanda Bowe implying that he is the prime suspect. [1]

Six years later … [4]

Karl’s life is in ruins. His marriage is over, his family destroyed. But the woman who took everything away from him is thriving. With a successful career, husband and a gorgeous baby boy, Amanda’s world is complete. Until the day she receives a phone call and in a heartbeat, she is plunged into every mother’s worst nightmare. [3]

* * *

Even though Guilty played with the order, the description works. The formula still holds. Hence why I mentioned the wiggle room at the beginning of this post. *grin* Also note: some authors put their characters’ names and/or important details in bold, and the words catch the reader’s eye.

Step 3: Selling Paragraph

The selling paragraph answers two variations of the same question that readers ask themselves:

It sounds good, but how do I know it’s for me?

Sounds good, but will I like it?

There’s two ways we can go here, by showing similar books — if you enjoyed X, you will love Y — or by simply mentioning the genre.

A psychological thriller that keeps you guessing till the last chilling page.

If you like heart-hammering suspense, this book is for you!

A third option is to use clips of reader reviews or blurbs from authors in your genre.

CLEAVED by Sue Coletta



How far would you go to save your child?

CLICK HERE to look inside CLEAVED.





Over to you, TKZers. Do you use this formula for your book descriptions? If not, are you tempted to try it? Any tips of your own to share?


Radish Fiction – A New Income Source for Writers? Plus, Changes to Amazon Kindle Worlds

Jordan Dane

I heard some disappointing news from Amazon Kindle Worlds (KW) yesterday. They are changing the program and not offering a bonus to help defray production cost. The money wasn’t much. It was $500 and went down to $250, but that money took care of the cover design and formatting. It wasn’t considered an “advance.’

Amazon is keep the program the same (including promised bonuses) for any approved launches already set up for the rest of 2018. They are working with the host authors on who is signed up as a writer, etc.

The host authors who have kindle worlds are continuing with their host duties, but in 2019, Amazon will not be involved in scheduling the releases (the host authors would do that). Nothing much will change for the host authors. They will have the same revenue sharing and agreements in place. It’s too soon to tell whether the lack of bonus money will lessen the enthusiasm for authors to sign up. Initial discussions are mixed, but I would imagine Amazon’s gamble will pay off, that many authors will still see a benefit in a group launch and the host authors organizing things. They will probably like getting their work exposed to a larger reader base shared by the other authors and the host writer.

Amazon never did much promo for the launches, but the fact that they have and maintain the platform is a benefit that would be hard to replicate. Amazon is banking on authors not caring if they get the bonus and hope they get to retain the same enthusiasm for writing stories but pay nothing for the copyright retention.

But Amazon KW does nothing with those copyrights. The fact that KW doesn’t take advantage of subrights like audio, film, or foreign rights makes me have second thoughts about continuing with them. For many of the worlds, authors retain rights to their original characters (but not all worlds do this, so read the fine print). If the author has a unique setting that hasn’t already been established in another series from that author (before it’s crossed over with the host author’s world), then Amazon could get copyrights to that setting. Another drawback at present is that Amazon Kindle World does not have a worldwide distribution. It’s something they want to achieve, but KW is only a division of Amazon and does not share the same distribution channels.


But after reading about the changes to Amazon Kindle Worlds, authors were talking about another new start up company that has found a niche in serialized fiction. Have you heard of ? Radish is a new app for serialized fiction, geared for the mobile generation to bring novels to smart phones. It’s open to a global market (really big in eastern Asia (Korea and China) where the enthusiasm started) and Radish can be used as a different source of income or to create buzz for an upcoming book that hasn’t gotten published yet.

Could this replace Netgalley? The expense to place an ARC on Netgalley is pricey, even if an author joins a group or service to help defray the cost. Radish wouldn’t specifically earn an author early reviews, but the writer would score money for fiction sold. Netgalley doesn’t do that.

Plus there apparently isn’t any copyrights sold. Although I haven’t seen a confirmation of this, I believe the author retains copyright and is only making their content available for sale.

Here’s what Publishers Weekly had to write about Radish – Click HERE

Radish is recruiting authors who have written for Canada’s WattPad and Amazon Kindle Direct Publishing or other similar type opportunities.The idea is to write serialized shorter fiction with cliffhangers to hook a readership. Generally this is 2,000 word chapters of original short genre fiction with cliffhangers that hook the reader to keep reading and keep buying.

So with the changes to Amazon Kindle Worlds, writing that is similar to, Radish could be a good opportunity to find a different income source with fewer hassles. Authors are paid in “micropayments” with authors receiving a range of $3,000-13,000/month, similar to how game platforms work.

Radish has an impressive list of investors and plans to hire editors, developers, and designers. They have about 700 writers creating serialized fiction for 300,000 readers.

The initial genre that has been big with Radish is YA romance, science fiction and fantasy. It’s geared for a younger audience that is comfortable reading off smartphones, but I would imagine there is room for growth into other genres. Radish is also looking for traditionally published authors who want to bring original content to them.

Authors must submit to write for Radish and there is a review team to screen applicants. HERE is the link to get started and fill out the application. Read the various press releases on their site. You’ll get more insight into what they are doing.

So what Amazon Kindle World takes away, Radish delivers something new that could be very exciting.


1.) What other out of the box outlets have you seen for authors to bring original content?

2.) Are you a smart phone reader? Do you see potential in what Radish is offering?


Valentine and the Lotus Circle – $1.99 Ebook Available Now!

Love made him vulnerable…once.

The Phoenix Agency hires a mysterious woman psychic from the ancient and mythical Lotus Circle to break down the mental barriers of Braxton Valentine—a black ops Psi agent with a death wish and a hunger for revenge.


A Lesson in Deep POV — First Page Critique


Another brave writer submitted their first page for critique. I’ll see ya on the flipside.

Murder Audit 

Jim Dunn, Controller of Prairie Pipeline Co., rubbed his eyes as he glanced up at the clock on the wall of his office. It was almost 7:00 pm and while this would be an early night for him, he was ready to call it quits. He had been working late hours getting ready for PPC’s annual financial statement audit and he wanted to make sure everything was in order for tomorrow’s inventory count. Although he had met with audit manager, Cynthia Webber, several weeks ago, he felt it was important he was at the office bright and early on inventory day.

            He reached into his desk drawer and pulled out a half-full bottle of Crown Royal. He unscrewed the cap and poured a good jigger into his stale, cold coffee. After replacing the bottle in his desk drawer, he swirled his coffee cup and downed the concoction in three big gulps. As he planted his cup back on his desk in its usual spot he thought he heard voices. Knowing he was alone in the office, he went to his window and noticed some protesters had gathered outside the front entrance. Feeling brave from his last four mugs of “coffee Royal”, he opened the window and shouted at the protesters.

            “Get outta here you granola loving hippies! This town wouldn’t be what it is today without this company. I bet half of you work for our subsidiaries and don’t even know it. Go find something better to do!” As Jim closed the window, he heard something thunk against the building. He looked at the angry mob of about 20 to see that they were throwing rocks at the building. He opened his window and shouted at the crowd.

            “I’m calling the police!”

            “Oooh, the police. We’re scared now!” one of the protesters sarcastically snapped back. By this point Jim was ready to take matters into his own hands. He was sick and tired of environmental protest groups showing up at the office and disturbing not only the normal course of business but also the time he put in after hours. It was almost as if they were stalking him. He just couldn’t understand why they would choose 7:00 pm as a time to protest. Then he remembered there was a benefit dinner happening at the University to raise funds to relocate the hundreds of thousands of birds that would be without homes if the new pipeline went ahead as planned.

Overall, I liked this piece. I can see the potential for a fast-paced story, rife with conflict. It’s because of the writer’s potential that I’ve narrowed in on POV.

What we find with this first page is a distance narrator. The following words in bold are all telling words and phrases. Remember, if we wouldn’t think it, our POV character shouldn’t either. Some writers have a difficult time with deep POV, which we’ve discussed before on TKZ. It’s one element of craft that we learn at our pace. One day it’ll just click. My hope is, this is that day for Anon.

When we tell the reader what’s happening rather than showing the events as they unfold, we’re robbing them of a vicarious experience and thus, they won’t be as invested in the story. Force them feel what our POV character is up against. If we don’t, the reader stays detached and it’s easy for them to put down the book.

Taken from the first paragraph, let’s reword into showing.


He had been working late hours getting ready for PPC’s annual financial statement audit and he wanted to make sure everything was in order for tomorrow’s inventory count.


In preparation for PPC’s annual financial statement audit, he’d worked ungodly hours. Everything must be perfect for tomorrow. If the inventory count was off even a fraction, he could lose his job.

See the difference? We’re now inside the MC’s head.

Let’s look at the same paragraph, last sentence.


Although he had met with audit manager, Cynthia Webber, several weeks ago, he felt it was important he was at the office bright and early on inventory day. 


Several weeks ago, he’d met with his audit manager. To say it didn’t go well was an understatement. For the last several days, he’d even beaten the crows to work, and their day started at dawn. The pesky buggers never missed an opportunity to raid the dumpster. What a mess they left, too.

Note the hints of environment as well as personality? Using deep POV allows the reader to get to know our MC a little at a time.

I’m including the next line for a different reason.

He looked at the angry mob of about 20 to see that they were throwing rocks at the building. 

The word “looked” in this context isn’t wrong, per se, but it is generic. Meaning, we have no idea “how” the MC is looking at the crowd below. By using a weak verb we miss an opportunity to show the MC’s reaction. Try “gaped,” which shows shock, “glared,” which shows aggravation or anger, “scowled,” which shows resentment, disgust, anger. Choose the word that best describes “how” the MC is staring at the crowd. Incidentally, don’t only concentrate on the eyes. A curled lip shows just as much disgust and paints a better picture.

2nd Paragraph

As he planted his cup back on his desk in its usual spot he thought he heard voices. Knowing he was alone in the office, he went to his window and noticed some protesters had gathered outside the front entrance. Feeling brave from his last four mugs of “coffee Royal”, he opened the window and shouted at the protesters.


When he set the cup on the monogrammed coaster, one of the few things the ex-ball-and-chain hadn’t stolen, voices resonated below. Better not be those damn protesters again. For liquid courage, he poured another coffee royal, tossed his head back, and sucked the mug dry. (side note: I loved Jim’s coffee royal habit; my 90 y.o. Italian grandfather-in-law tipped quite a few in his day. 🙂 )

Jim shoved open the window. (Example of using a body cue instead of dialogue tag) “Get outta here, you granola-lovin’ hippies!” (Great dialogue. Good job, Anon!)

However, the following dialogue doesn’t work.

“This town wouldn’t be what it is today without this company. I bet half of you work for our subsidiaries and don’t even know it. Go find something better to do!”

The first line in the above passage is too on-the-nose. The second could work if reworded to sound more natural. Although, I’d rather see Anon use the dialogue to show us more of Jim’s personality. It’s precious real estate and shouldn’t be wasted by sneaking in backstory.

As Jim closed the window, he heard something thunk against the building. He looked at the angry mob of about 20 to see that they were throwing rocks at the building. He opened his window and shouted at the crowd.

“I’m calling the police!” 

Heard and see are telling words. The dialogue should come after the body cue, not on a separate line. Also, why have Jim close and reopen the window? Keep it open. If you need Jim away from the window, let him refill his coffee royal. Which also gives us the opportunity to show the reader how pissed off or frightened he is.


Jim swiped the Crown Royal off his desk, and a pummel of tings blasted against the side of the building. He chanced a peek out the window. About twenty of the angry mob whipped rocks at the bricks, some even hit the new Prairie Pipeline Company sign. As CEO, he couldn’t let this behavior continue. Hidden by the window frame, his body flattened against the wall, his voice betrayed his confident front when it raised three octaves. “I’m calling the cops!”

Notice how I slipped in the name of the company and his job title? Here isn’t as intrusive as the first line and we won’t risk overloading our reader with information before they get a chance to know Jim.

Last paragraph:

“Oooh, the police. We’re scared now!” one of the protesters sarcastically snapped back. By this point Jim was ready to take matters into his own hands. He was sick and tired of environmental protest groups showing up at the office and disturbing not only the normal course of business but also the time he put in after hours. It was almost as if they were stalking him. He just couldn’t understand why they would choose 7:00 pm as a time to protest. Then he remembered there was a benefit dinner happening at the University to raise funds to relocate the hundreds of thousands of birds that would be without homes if the new pipeline went ahead as planned.

First, cue the reader to who’s speaking right away. “Ooh, the police,” yelled the protest leader. Barry something-or-other. This wasn’t the first time he’d had run-ins with that loud-mouthed-loser. “We’re scared now!”

The next line is all telling and does nothing to further the plot — delete.

Rewrite the rest of the paragraph to hint at the story to come.

So damn tired of environmental groups disrupting the normal work flow, never mind the time spent before and after hours, something had to give. It was almost as if they sensed when he pulled into the parking lot. Had they planted cameras? Stalked him? Oh, maybe they attended the fundraiser tonight. Bunch of tree-huggers trying to find a way to relocate birds once PPC laid the new pipeline. If only these earthy-crunchy types could disappear. Vanished. Scraped off the planet like gum on a sneaker’s sole. But how?

He smirked. Murder might be an option.


Overall, there’s a lot to like about this first page. If Anon deepens the POV, s/he could have an intriguing story.

Jordan passed me the music challenge gauntlet. So, I’m including the inspiration behind Paradox, my killer in SCATHED, Grafton County Series, (release date TBA). #TKZMusicChallenge

Over to you, TKZers. What tips would you give to strengthen this first page?



Tips to Include Pets in Fiction

By Sue Coletta

I love writing pets into my stories. Not only is a great way to show a killer’s soft side, but they’ve become important family members for my main characters. In my stories, I’ve used a Rottweiler, English Mastiff, St. Bernard, a calico, tabby, and all-black cat, pet crows, and a black bear.

I’ve even borrowed a friend’s Bulldog, but I felt so responsible for him, I couldn’t include him like I’d originally planned. God forbid I returned him emotionally scarred from the experience. It’s much safer to create a fictional pet.

Need a way to show your character’s quirky side? Include a bearded dragon, snapping turtle, boa, tarantula, or exotic bird.

Is your character adventurous? Give him a pet moose, lion, leopard, or tiger to love. How ‘bout a pet elephant? When writing about pets let your imagination soar.

Fit the pet to a specific character to cue readers about their personality. By using well-thought-out animals, it can say a lot about who they are, where they live, or even, their state of mind. It’s also fun to juxtapose. Give a tattooed biker a Chihuahua or toy poodle. Readers will love it!

A few things to keep in mind when writing pets into fiction…

If you kill the pet, you better have a damn good reason for it, a reason readers will understand.

For example, not long ago my husband and I watched John Wick. [SPOILER ALERT] I fell in love with the Beagle puppy his dead wife sent from the grave. When the bad guys murdered the dog I almost shut off the movie. If my husband hadn’t begged me to keep watching, that would’ve been it for me. Turns out, this moment kicked off the quest (First Plot Point in story structure). Not only is it an important scene, but if it didn’t happen there’d be no story. See? Understandable reason why he had to die. John Wick would not have gone ballistic over a stolen car. The puppy was the only thing left he cared about. It had to happen.

The safer option is to not harm the pets.

Why Does the Character Have That Specific Pet?

As I mentioned earlier, you need to know why the character chose that pet. Is he lonely? Does a couple use their pets to fill a maternal/paternal need? Are you using that pet as a way to show the character’s soft side? Does the pet become the only one who’ll listen to their fears, sorrow, or hidden secrets? In other words, for an introverted character, pets can assume a larger role in the story so your character isn’t talking to him/herself.

As the writer, you need to know why that dog, cat, bird, lizard, or bear is in the story and what role they play. Does a K9 cop track criminals? Did your criminal character train a horse to be the getaway driver? Does the killer feed his pet hogs or gators human flesh? Knowing why that fictional pet exists is crucial.

What’s the Pet’s Personality?

Animal lovers know each pet has his/her own personality. If you’ve never owned the pets you’re writing about, then I suggest doing a ton of research till you feel like you have. For example, while writing Blessed Mayhem I needed to know how crows communicated and how people could interpret their calls. What separated a crow from a raven, what they felt like, what they smelled like, what foods they enjoyed most. In order to make the characters real I spent countless hours of research into the life of crows. I even went so far as to befriend a crow of my mine. Turns out, Poe was female. It didn’t take long for her to bring her mate, Edgar. When they had chicks, they brought them too. It’s turned into a very special experience (story for another time).

What Does the Pet Look Like and How Does S/he Act?

First, you must know the basics … their markings, voice, breed, habitat, diet, etc. Then delve deeper into the expressions they make when they’re happy, content, sleeping, aggravated, and downright pissed off. Every animal has their own unique personality, mannerisms, and traits. Evoke the reader’s five senses. Don’t just concentrate on sight. By tapping into deeper areas, our fictional pets come alive on the page. A scene where the hero or villain cuddles with a pet can add a nice break from the tension, a chance to give the reader a moment to catch their breath before plunging them back into the suspense.

Plus, pets are fun to write.

Does the Basset Hound snore so loudly he keeps the rest of the family awake? Is he now banished to the garage at night? Does the German Shepherd’s feet twitch when he’s dreaming? Does the Mastiff throw his owner the stink-eye when he can’t reach his favorite toy?

Let’s talk dogs. They do more than bark. Use their full range of grunts, moans, groans, happy chirps, and playful growls when your character plays tug-of-war. For cats, nothing is more soothing than a purr rattling in their throat as your character drifts asleep. Soft claws can massage their back after a brutal day.

Years ago, I had a pet turkey who used to love to slide his beak down each strand of my hair. This was one of the ways Lou showed affection. I’d sit in a lounge chair with a second lounge chair behind me, and Lou would work his magic till I became putty in his beak. He knew it, too. After all that hard work, I couldn’t deny him his favorite treats.

Symbolism and Locale

Need an already-creepy area to become even more menacing? Have vultures, eagles, or other carrion birds circle overhead. Use coyotes’ eerie chorus of howls. Crickets and tree frogs symbolize a desolate country milieu or swampland.

Dead silence also works well, but sometimes you need that extra oomph to evoke the correct emotional response. Anyone who’s ever spent time outside, in the dark, with only wildlife around for miles, can tell you their calls have a way of raising all your tiny body hairs at once.

Ever hear a Fisher cat? Their cries sound like a baby being slaughtered. This the best YouTube video I could find, but around here they’re even more sinister. When a Fisher cat screams it’s a tough sound to ignore.

If your character is camping or lost in the woods, ground the reader with the songs of nature and a crackling fire.

Near a lake, use water lapping against the shore.

Listening to nature and animal sounds can also be a great way to trigger the muse.


If your characters are snuggling with a pet in the first few chapters, then you must include them in later scenes as well. Otherwise, the home environment won’t ring true. Where’d the dog go? He was in Chapter Three and now, he’s gone. What happened to him? Animal lovers will notice his/her absence.

If your villain is killed and you’ve gone to great lengths to show how much he loves his dogs, then make sure the reader knows what’ll happen to those dogs after his death. Did your hero just orphan them? Or did the villain write them into his will? Maybe he or she has a family member that will care for the dogs. The tiny details matter. Think of it in terms of yourself. If you own an African Gray, then chances are s/he will outlive you. What provisions have you set in place for his/her care after you’re gone? Same goes for fictional pets.

Aging Pets

Everyone ages, even fictional pets. Sometimes the years aren’t kind. Does your dog character limp from arthritis? Then you can’t let him charge out the door with a spring in his step. He needs to lumber into a room. He’s slower than your younger animal characters. His muzzle now has gray. Around the eyes are graying too. Maybe he takes medication for achy joints. By including the aging process readers can relate. We’ve all had older pets, and it broke our hearts to see them age. Unfortunately, your fictional pet needs to age. We can prolong this process, but we need to at least show them slowing down. By doing so, we can also show the emotional angst it causes our character to see them this way.

The Day-to-Day

Does your fictional dog have a favorite squeaky toy? Does your cat like to get high on catnip? Maybe s/he knows where your character stashes the bag, and every time they leave the house the cat gets wasted. Maybe your character goes to the local butcher every Saturday to buy the family dog a bone. If your fictional dog is panting in the summer heat, please give him a bowl of water to cool off. Whatever you do, don’t lock him inside a car in ninety-degree heat.

Ever see a dog drunk on apples? It’s hilarious! Let your fictional dog eat fallen apples, then show him stumbling back to the house. How about peanut butter? Peanut butter and animals can be a winning combination. Does your fictional cat walk on the counters? Does your fictional dog beg for food at the dinner table? On the sly do your children characters slip bacon to him? How ’bout cauliflower, and even the dog spits it out. You get the picture.

Have fun with your fictional pets. I do. They’re some of my favorite characters to write.


What are some ways you’ve used pets in your writing? Have you ever created an exotic pet?

2017 winner of #RBRT Readers’ Choice Award in Mystery/Thriller. Available in paperback and ebook. Look inside HERE.


Note to Copy Editor

By John Gilstrap

After spending a year creating a story line and populating it with characters that I hope are interesting, it’s time to send my novel off to my editor, who will let me know, in blisteringly easy-to-interpret terms, where my efforts succeeded and where they fell short.  I spend as much time as is necessary to repair, prop-up or redesign the story difficulties, at which time I send the manuscript back to the publisher. At that point, I will have fulfilled my D&A (delivery and acceptance) contract element, and, not insignificantly, will get paid.

Just when I think I am done with the story–about the time when I am moving on to the next one–I get the copy edits back. For the most part, copy editors are freelancers, and they may or may not have any familiarity with my work, or even with the genre in which I write. It seems to me (and I say this with a huge amount of respect) that their primary skills are an encyclopedic knowledge of the rules of grammar, and the ability to process the tiniest of details. Combine those traits with a research instinct that borders on obsessive-compulsive, and the ideal copy editor is born.

And I need them. After 18 books, I’ve surrendered to the fact that I will never understand the true use of commas, that the proper use of the words “which” and “that” will be forever beyond my ken, and that I am unable to keep my characters from nodding or sighing too much.  I am wont to have characters sit after they have never stood, and close doors that have never been opened. It is the largely un-celebrated copy editors of the world who keep the reading public from knowing how unqualified I am to do the work that I do.

But sometimes, copy editors change stuff that shouldn’t be changed, and for that reason, as the author, I must approve or disapprove every alteration they propose. At times, knowledge of grammar gets in the way. An example that comes to mind is from a few books ago when the copy editor changed “Jonathan looked at the door the kid had just come through” to “Jonathan looked at the door whence the kid had just come.” While grammatically correct, “whence” is a word that has no place in commercial thrillers. The same copy editor took it upon herself to replace Jonathan Grave’s beloved Colt 1911 .45 with a pistol her research had told her would be more appropriate to his purposes.

Okay, that was a one-off horrible copy editing experience (over 300 proposed changes of which I rejected over 200), and I have it on good authority that she and I will never cross paths again.

The whole agonizing process is made even more agonizing by technology. In the good old days, copy edits came back as a stack of papers with red marks on them. It was actually kind of fun to sit in the lounge chair with a lap desk and either “STET” or approve the changes with a different-color pencil. Now, the copy edits come back as a Word file with Track Changes turned on. I am not allowed merely to reject a change, because that would make my copy different than the publishing house’s copy, and that would screw up the system.  Thus, if I want to reject a change or re-insert a deleted portion, I need to drop my cursor into the appropriate spot and retype.  A simple STET is no longer allowed.

What used to take only a few days now takes a couple of weeks. It’s that long a slog.

So, to ease the process, I took a step several books ago to limit the misunderstandings that might develop between the copy editor and myself. I developed a Gilstrap Style Sheet, which I insert between the cover page and Chapter One of every manuscript I submit.  I thought I’d share it with you.  (I’ve inserted some explanation in italics where I think my reasoning might not be obvious.)

NOTE TO COPY EDITOR: Stylebook notwithstanding, please note the following:

The possessive form of Boxers is Boxers’ (not Boxers’s).  This change does not affect any other names that end with S. (I’ve always believed that when people read silently, they’re really reading aloud without sound, and syntax counts.)

In every case, branches of the US armed services are always capitalized (e.g., Jonathan’s days in the Army; when Henry was in the Navy, etc.)  (Frankly, I’m a little shocked that this is not the convention.)

Consider landmarks within Jonathan’s office to be proper nouns and capitalized as such (The Cave, the War Room, etc.)

Please consider all weapons nomenclature to be correct as written. (e.g., Jonathan carries a “Colt 1911 .45”, even though the official listing might show the pistol to be a Colt M1911A1, and even though there are newer versions of the platform available.  These are very deliberate choices.)

When referencing calibers of weapons, all measurements are singular.  (e.g., an HK 417 is chambered in nine millimeter, not nine millimeters.)

References to federal agencies need no definite article.  (e.g., “He’s with DEA” is fine. He’s not with THE DEA.)

When Boxers or other team members refer to Jonathan as “Boss”, the word should be capitalized.

No semicolons, grammar notwithstanding.

Northern Virginia and the Washington Metropolitan Area are both proper nouns and require capitalization.

Please assume all dialogue to be correct as written.  Feel free to correct spelling and typos, but do not strive to make dialogue grammatically correct.

In dialogue, “Dammit” and “Goddammit” and “Goddamn” should be considered to be correct. (I’ve made an effort to reduce the profanity in my books, and to my eye, the one-word construction is less offensive. It could be that I’m just being strange.)

I intentionally avoid parentheses and single-quote marks in dialogue. Please do not insert them.

As a rule, I dislike exclamation points, and use them sparingly. Please avoid inserting them.

Any thoughts out there about the editing process in general, or copy editing in particular? Any items you think should be added to or removed from the personal style sheet?

Happy New Year, by the way! (Notice the exclamation point.)



Social Media, Blogging, and SEO Tips

Posted by Sue Coletta

Social Media, Blogging, and SEO tipsTo prepare for my first post as a TKZ member (yay!), I read all the social media posts on the Kill Zone (my little research addiction rearing its head :-)). Back as far as 2009, Joe Moore wrote Social Networking Showdown, which explored MySpace vs. Facebook, Shelfari vs. Goodreads, Crimespace, Gather, Bebo, LinkedIn, and the all-important email list. Even though some of these sites are nonexistent today, Joe’s advice still applies. And in 2011, he shared his perspective on using manners online. Which is critical these days.

The way we conduct ourselves on social media matters. Hence, why Jim made social media easy and why, I presume, Jodie Renner invited Anne Allen to give us 15 Do’s and Don’ts of social media as only Anne could, with her fantastic wit.

One year later, in 2016, Clare shared what’s acceptable for authors on social media and what isn’t. Jim showed us the dangers of social media, and how it can consume us if we’re not careful.

Through the years the Kill Zone authors have tried to keep us from falling into the honey trap of social media. Which brings me to the burning question Kathryn posed this past June: Writers on Social Media: Does it Even Make a Difference?

In my opinion, the correct answer is yes.

Working writers in the digital age need to have a social media presence. Fans expect to find a way to connect with their favorite author. How many of you have finished reading a thriller that blew you away, and immediately went online to find out more about the author? I know I have. It’s only natural to become curious about the authors whose books we love. Give your fans a way to find you — the first step in building an audience.

I’ve seen authors who don’t even have a website, never mind an updated blog. This is a huge mistake, IMO. It’s imperative to have a home base. Without one, we’re limiting our ability to grow.


There are two types of blogging: those who blog about their daily routine and those who offer valuable content. Although both ways technically “engage” our audience, the latter is a more effective way to build and nurture a fan base.

When I first started blogging I had no idea what to do. I’ve always loved to research, so I used my blog as a way to share the interesting tidbits I’d learned along the way. For me, it was a no-brainer. I’d already done the research. Writing about what I’d learned helped me to remember what I needed for my WIP while offering valuable content to writers who despise research (Gasp!). Over time my Murder Blog grew into a crime resource blog.

Running a resource blog has its advantages and disadvantages. Be sure to look into the pros and cons before choosing this route. When I first scored a publishing deal, I realized most of my audience was made up of other writers. The question then became, how could I attract non-writers without losing what I’d built?

My solution was to widen my scope to things readers would also enjoy, like flash fiction and true crime stories. Who doesn’t like a good mystery?

With a resource blog it’s also difficult to support the writing community. Book promos go over about as well as a two-ton elephant on a rubber raft. If you decide to run a resource blog, find another way to support your fellow writers. When one of us succeeds, the literary angels rejoice.

There’s one exception to the “no book promos” rule for resource blogs, and that is research. It’s always fun to read about other writers’ experiences. Subtly place their book covers somewhere in post (with buy link). That way it benefits both your audience and the author.

The one thing we can count on is that how-to blog changes with the times. A few months ago, my publisher shared a link to an article about blogging in 2018. Because she shared the article via our private group, I’m reluctant to share the link. The gist of article is, come 2018 bloggers who don’t offer some sort of video content will be left in the dust. Only time will tell if this advice holds true, but it makes sense. The younger generation loves YouTube. By adding a video series or a Facebook Live event we could expand our audience.

It’s time-consuming to create each video episode. Hence why I had several months in between the first two episodes of Serial Killer Corner. Our first priority must be writing that next book. However, consistency is key. Weekly, monthly, bi-monthly? Choose a plan that works for you and stick with it.


SEO — Search Engine Optimization — drives traffic to your website/blog. Without making this post 10K words long, I’m sharing a few SEO tips with added tips to expand our reach. In the future I could devote an entire post to how to maximize SEO. Would that interest you?


  • every post should have at least one inbound link and two outbound links;
  • send legacy blogs a pingback when linking to their site;
  • never link the same words as the post title or you’ll lessen the previous posts’ SEO (note how I linked to previous TKZ posts in the 1st paragraph);
  • use long-tail keywords rather than short-tail (less competition equals better traffic);
  • using Yoast SEO plug-in is one of the easiest ways to optimize a blog’s SEO;
  • self-hosted sites allow full control of SEO, free sites don’t;
  • remove stop words in the post slug (for example, see the permalink for this post); I’d also recommend removing the date, but that’s a personal preference;
  • drip marketing campaigns drive traffic to your site;
  • slow blogging drives more traffic than daily blogging (for a single author site);
  • consistency is key — if you post every Saturday, keep that schedule;
  • use spaces before and after an em dash in blog posts (not books);
  • use alt tags on every image (I use the post title, which should include the keyword); if someone pins an image, the post title travels with it;
  • link images to post and book covers to buy link;
  • white space is your friend; use subheadings, bullet points, and/or lists;
  • longer posts (800 – 1, 000 words min.) get better SEO than than shorter ones;
  • using two hashtags on Twitter garners more engagement than three or more;
  • protect your site with SSL encryption (as of this month, Google warns potential visitors if your site isn’t protected; imagine how much traffic you could lose?);
  • post a “SSL Protected” badge on your site; it aids in email sign-ups;
  • via scroll bar or pop-up, capitalize on that traffic by asking visitors to join your community, which helps build your email list;

THE 80/20 RULE

Most of us are familiar with the 80/20 rule. 80% non-book-related content; 20% books. My average leans more toward 90/10, but that may be a personal preference.

What should we share 80% of the time? The easiest thing to do is to share what we’re passionate about. When I say post about passion I don’t mean writing. Sure, we’re all passionate about writing, but I’m sure that’s not the only thing you’re passionate about. How about animals, nature, cooking, gardening, or sports?

One of the best examples of sharing one’s passion comes from a writer pal of mine, Diana Cosby, who loves photography. Every Saturday on Facebook, she holds the Mad Bird Competition. During the week she takes photos of birds who have a penetrating glare and/or fighting stance. On Saturdays, she posts two side-by-side photos and asks her audience to vote for their favorite “mad bird.” Much like boxing, the champion from that round goes up against a new bird the following week.

On Fridays, she posts formal rejection letters to birds who didn’t make the cut. With her permission, here’s an example:

Dear Mr. House Sparrow,

I regret to inform you that though your ‘fierce look’ holds merit, it far from meets the requirements for entry into the Mad Bird Competition. Please practice your mad looks and resubmit.

M.R. Grackle
1st inductee into the Mad Bird Hall of Fame

It’s a blast! I look forward to these posts every week. As such, I’m curious about her books. See how that works?

My own social media tends to run a bit darker … murder & serial killers top the list, but I also share stories about Poe & Edgar, my pet crows who live free, as well as my love for nature and anything with fur or feathers. The key is to be real. Don’t try to fake being genuine. People see right through a false facade. Also, please don’t rant about book reviews, rejection letters, or anything else. Social media is not the place to share your frustrations.

As for soft marketing on social media, I like to make my own memes. It only takes a few minutes and it’s a great way to keep your fans updated on what you’re working on. In the following example I wrote: #amwriting Book 3, Grafton Series. I also linked to the series. Don’t forget to include a link to your website. The more the meme is shared, the more people see your name. Keep it small and unobtrusive. See mine in the lower-right corner?

Social Media, Blogging, and SEO Tips

In the next example, I asked, “What’s everyone doing this weekend? No words, only gifs.” Have fun on social media. The point is to engage your audience.

Folks love to be included. Plus, I genuinely want to get to know the people who follow/friend me. Don’t you? It doesn’t take much effort to make your fans feel special. Take a few moments to mingle with them. It’s five or ten minutes out of your busy schedule, yet it may be the only thing that brightens someone’s day. In a world with so much negatively and hatred, be better, be more than, be the best person you can be … in life and on social media.

Over to you TKZers. How do you approach social media? Would you be interested in more SEO and blogging tips?

CLEAVED by Sue Coletta


Women impaled by deer antlers, bodies encased in oil drums, nursery rhymes, and the Suicide King. What connects these cryptic clues? For Sage and Niko, the truth may be more terrifying than they ever imagined.

CLEAVED, Grafton County Series, Book 2, is on sale for $2.99.


Dictate Your Next Book – Key Resources & Tips

Jordan Dane

@Jordan Dane

Have you ever considered dictating your next book or used voice recognition resources to dictate your book? I must admit that the thought of this scared me. I’m such a visual learner and have a process I’m comfortable with. I connect that comfort to my ability to craft a book, so the idea of messing with my comfort zone gave me the jitters. Here are some things to consider:

Dictating is free – If you’re uncertain about investing in this process, you can test the waters for free. Google Voice Typing and Google DOCs has a feature you can try. HERE is a link to the step by step instructions for Google. For other free apps, visit this LINK.

Voice recognition software has gotten better. (For MAC users, Google Voice appears to be a better option than Dragon/Dragon Naturally Speaking even if Dragon is made for MAC users). Dragon may be another software to try for PC users.) HERE is a list of top-rated recommended voice recognition software with feature comparisons.

Health Issues – For those concerned with carpal tunnel for your wrists or too much sitting, dictating can ease the strain on your body from long hours of sitting.

Dictating is much faster than typing the words, so less time needed for writing in a day and more effective use of your time when you’re in the process.

More writing and less editing – I am a big editor as I go. I hate leaving mistakes behind, so I have a rolling edit process. This could get more on the page faster and still leave edit time at the end of the day.

Dictating your book can allow you to do it using your cell phone (once you’ve set it up) and you can do this anywhere. No more excuses that “I have to go home to write.”

If cost is a concern, there are free apps or software readily available that won’t cost you a penny. You may eventually want to buy a microphone or acquire different software for voice recognition, but don’t let that be an excuse to not try it. Go for the free versions in your Google Play Store and dip your toe into something new.

TIPS to Enhance your First Dictation Try:

1.) Scene Ideas – We all know this, but think about staring at a blank page versus creating a short outline or list of ideas for a scene. Things will always go more smoothly if you have a notion of what you’ll write ahead of time. Take a few minutes to jot down ideas before you start.

2.) Error Time – Voice recognition software is not infallible and you may have additional issues with the dictation process. If you read the written results aloud, this could help find things like odd nonsensical words as a result of pronunciation or the software not capturing the words correctly.

3.) Take A Moment to Think – Before you leap into a sentence, take time to think through what you intend to say. Visualize what you want to say, before you say it. This could save correction time later and also prevent a muddled sentence. Practice will make it easier to dictate as you gain experience.

4.) Edit in Layers – I have a rolling edit process and that would not change with dictating. I like to print out my pages and edit what I’ve written during the day, usually before I go to bed or treat myself to someone else’s book. But depending on your edit process, if you like to create a first draft and revised in a number of draft iterations, you may consider adding a pass through for dictation type errors or adding a ‘read aloud’ phase as another layer to check your work.

5.) Grammar should be double-checked. Since you will be using voice recognition software to insert punctuation, you will need to edit for something that might come naturally to you if you typed it. This could be included in a rolling edit process as I described or in one of your draft fixes. This LINK has a summary of grammar related commands provided by Dragon. To write a line of dialogue, you may have to dictate – new line, open quote, Hi comma Mark period. Why are you sleeping with my wife, question mark, close quote. It will take experience to get used to the punctuation commands, but if dictation saves you considerable writing time, it may be worth it.

Other Revision Tools to Consider for Dictating Projects:

1.) Scrivener – I don’t have the personal experience with Scrivener as others do at TKZ, but here are a few notes I found in my research of dictation. Scrivener’s BINDER, SPLIT SCREEN, and LABELS (for plot line regrouping) can help you arrange sections of your book for a more logical flow. Check the WORD COUNT column in the OUTLINER section to consider pace issues at a glance, if word counts per chapter are a concern.

2.) Checking for Filler Words – My first pass through on edits is to delete and eliminate unnecessary word and tighten sentences. Filler words happen more in dialogue when we speak, but since you are dictating, filler words can appear when you might not expect them because of the change in process. In my research I found reference to a macro that can help you identify filler words. For instructions on setting up this Macro, try this LINK. Overused Words check in ProWritingAid can help with this also.

3.) Check for Longer Sentences – When you dictate, you can create longer sentences without realizing it. As you say the words, you use TONE as you may dramatize your wording, but on the page, this does not come across (things like italics use or internal monologue for deep POV). You may find longer sentences when you dictate and may want to consider shortening some. Two resources that can help with analyzing for long sentences – Hemingway Editor for MAC or PC & the Sticky Sentences/Long Sentences check on ProWritingAid.


1.) Has anyone used voice recognition for writing? How did it work for you? Pros and Cons?

2.) What are your thoughts on trying something new like this?

BOOK BIRTHDAY! The Darkness Within Him releases today – $1.99 Mystery, Suspense, Thriller Ebook 

It’s part of Paige Tyler’s Dallas Fire & Rescue Amazon Kindle World #DFRKW and a crossover with my Ryker Townsend FBI Profiler series (book #4).

SYNOPSIS – FBI Profiler Ryker Townsend is a rising star at Quantico, but he has a dark secret. When he sleeps, he sees nightmarish visions through the eyes of the dead, the last images imprinted on their retinas. After he agrees to help Jax Malloy with a teenage runaway, he senses the real damage in Bram Cross. Ryker must recreate the boy’s terror in painful detail—and connect to the dead—to uncover buried secrets in the splintered psyche of a broken child.


Reader Friday: How many unpublished and half-finished books do you have?

Wikimedia Commons

An author friend of mine loves telling the story about when her mother found her sitting in front of her pot belly stove burning old manuscripts she had stashed “under her bed.” When asked why, she told her mom that she didn’t want ANYONE publishing them posthumously. She thought they were THAT bad. What about you?

How many unpublished and half-finished books do you have?