Category Archives: 2024

1-Star Reviews: The Ugly Truth

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When a writer pours their heart and soul into a book, the last thing they expect is a 1-star review. Negative feedback can significantly impact book sales, especially these days where many readers rely on reviews to decide what to read next.

It’s disheartening to accept months of hard work, dedication, and passion dismissed in a few harsh words. Authors may experience a range of emotions, from disappointment to anger, but most don’t lash out at the reviewer.

My original plan for this article began with one severe case of an author physically attacking a reviewer over a 1-star review of his unedited debut. I’m now sickened by the number of authors who engage in this type of behavior, including one who called the reviewer a b*tch in a BookTok video for a 4-star review of her upcoming novel (ARC copy). Shortly thereafter, the publisher dumped her. But thanks to all the viral videos about the controversy, her book has allegedly been optioned for film. If it pans out, I’ll share the title. Otherwise, no. For all I know, the author lied about the option to gain exposure.

Who complains about a 4-star review?

Anyway, the original case that prompted this topic revolves around a 28-year-old writer named Richard Brittain.

In 2014, Brittain self-published his unedited debut novella. Like every new author, I’m sure he expected the entire world would love his “epic fairytale romance.” When an 18-year-old student named Paige Rolland read his work, she was less than impressed.

Not only was the book riddled with “spelling and grammatical errors,” “endless ramblings,” and the “plot [was] rather nonsensical,” according to other reviewers, but…

“There’s a very unpleasant subtext to the novel that only comes through if you’ve read the author’s blog post about stalking a woman until she called the police in terror. It’s creepily clear that the princess/protagonist stands for either the woman he stalked or women in general, and that her loyal dog likewise represents him or ‘nice-guy’ stalkers.”

Seething with anger over Paige’s 1-star review of his book, Brittain looked her up on Facebook. Paige’s profile included her hometown and her place of employment (How much personal information do you share?). Brittain embarked on the 400-mile journey to Scotland to track down the teenager.

On October 3, 2014, Brittain proceeded to the supermarket where Paige was working that day. Intent on revenge, he grabbed a bottle of wine from the alcohol section and stalked into the cereal aisle, where Paige was restocking the lower shelves. Enraged, he slammed her over the head with the bottle. The petite teenager suffered a horrific head injury—a gaping wound to her skull.

Emergency services responded to rush her to the hospital. By then, Brittain had fled the scene. It didn’t take long for police to track him down in London. A search of his home revealed travel documents and evidence of his obsession with finding the girl who dared to criticize his work. Charged with assault, Brittain received a 30-month jail sentence.

How AI Thinks We Should Handle Negative Reviews (my comments are in blue)

  • Respond to every review: Responding to all reviews, both positive and negative, shows you care about your customers and are willing to apologize when necessary. (What? Not even close to correct. NEVER respond to negative reviews. Curse, cry, or scream, but do not interact with the reviewer.)
  • Apologize: Apologize when responding to a negative review, even if the customer’s tone was hostile. (Huh? Reviews are one reader’s opinion. Not everyone will like our work, and that’s okay. Grow a thick skin and move on with your life.)
  • Ask for an updated review: If you’ve responded to the customer’s review and solved the problem, you can ask for an updated review. (This sounds more like a shipping issue on a random product than a book review. NEVER ask for an updated review.)
  • Contact the reviewer and request the review be removed: It’s always worth the effort to contact the person who left the review. They can remove the review by logging back into the site and deleting it. (This might be the worst advice of all. NEVER contact the reader and ask them to delete the review. Ever.)
  • Thank the reviewer: Show gratitude for their time and show that you value their feedback. (I know authors who do this. They’re polite and grateful. Still, I never respond to reviews, good or bad. Reviews aren’t for authors. They’re for other readers.)
  • Never get personal: Don’t get personal and certainly don’t ever attack or retaliate. (Finally, a logical point I agree with!)

Well, TKZers, how do you deal with negative reviews?

Do the AI suggestions surprise you? Unfortunately, new writers may believe the advice.

Do you think Richard Brittain should have gotten more jail time?

Redux: Can Multitasking Harm the Brain?

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When I realized Labor Day landed on my Monday, I panicked. I’m in the middle of packing, as I write this, and have nothing prepared. Hence the redux of an older post but one that still pertains to all of us. For those who celebrate, hope you’re enjoying a fun and safe holiday weekend!

Writers need to multitask. If you struggle with multitasking, don’t be too hard on yourself. The brain is not wired to complete more than one task at peak level. A recent study in the journal Frontiers in Human Neuroscience showed when we’re concentrating on a task that involves sight, the brain will automatically decrease our hearing.

“The brain can’t cope with too many tasks: only one sense at a time can perform at its peak. This is why it’s not a good idea to talk on the phone while driving.” — Professor Jerker Rönnberg of Linköping University, who conducted the study.

The results of this study show that if we’re subjected to sound alone, the brain activity in the auditory cortex continues without any problems. But when the brain is given a visual task, such as writing, the response of the nerves in the auditory cortex decreases, and hearing becomes impaired.

As the difficulty of the task increases—like penning a novel—the nerves’ response to sound decreases even more. Which explains how some writers wear headphones while writing. The music becomes white noise.

For me, once I slide on the headphones, the world around me fades away. I can’t tell you the number of times a family member has strolled into my office, and I practically jump clean out of my skin. Don’t be surprised if someday they kill me by giving me a heart attack. But it isn’t really their fault. I’m in the zone, headphones on, music blaring, my complete attention on that screen, and apparently, my brain decreased my ability to hear.

Strangely enough, I don’t listen to music while researching. When I need to read and absorb content, I need silence. This quirk never made sense to me. Until now.

Have you ever turned down the radio while searching for a specific house number or highway exit?

Instinctively, you’re helping your brain to concentrate on the visual task.

Research shows that our brains are not nearly as good at handling multiple tasks as we like to think they are. In fact, some researchers suggest multitasking can actually reduce productivity by as much as 40% (for everyone except Rev; he’s a multitasking God). Multitaskers have more trouble tuning out distractions than people who focus on one task at a time. Doing many different things at once can also impair cognitive ability.

Shocking, right?

Multitasking certainly isn’t a new concept, but the constant streams of information from numerous different sources do represent a relatively new problem. While we know that all this “noise” is not good for productivity, is it possible that it could also injure our brains?

Multitasking in the brain is managed by executive functions that control and manage cognitive processes and determine how, when, and in what order certain tasks are performed. According to Meyer, Evans, and Rubinstein, there are two stages to the executive control process.

  • Goal shifting: Deciding to do one thing instead of another
  • Role activation: Switching from the rules for the previous task to the rules for the new task (like writing vs. reading)Moving through these steps may only add a few tenths of a second, but it can start to add up when people repeatedly switch back and forth. This might not be a big deal if you’re folding laundry and watching TV at the same time. However, where productivity is concerned, wasting even small amounts of time could be the difference between writing a novel in months vs. years.

Multitasking Isn’t Always Bad

Some research suggests that people who engage in media multitasking, like listening to music through headphones while using a computer, might be better at integrating visual and auditory information. Study participants between the ages of 19 and 28 were asked to complete questionnaires regarding their media usage.

The participants completed a visual search task both with and without a sound to indicate when the item changed color. Heavy multitaskers performed better when sound was presented, indicating they were more adept at integrating the two sources of sensory information. Conversely, heavy multitaskers performed worse than light/medium multitaskers when the tone was not present.

I can attest to that. If I don’t have my headphones on, chances are I won’t hit my writing goals that day. I’ve conditioned my brain to focus when the music starts. And I store a spare set of headphones in case mine break. Learned that little lesson the hard way.

“Although the present findings do not demonstrate any causal effect, they highlight an interesting possibility of the effect of media multitasking on certain cognitive abilities, multisensory integration in particular. Media multitasking may not always be a bad thing,” the authors noted.

How can writers multitask and still be productive?

  • Limit the numbers of things we juggle to two (*laughter erupts in the audience*)
  • Use the “20-minute rule.” Instead of constantly switching between tasks, devote your full attention to one task for 20 minutes before switching to the next task.

What do you think about these studies? How well do you multitask?

Because of my holiday plans, I may be late responding to comments, but don’t let that stop you from sharing your thoughts.

#WriteTip: To Fix a Scene, Sniff Out the Tick

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Not her, but she wore a similar expression.

Last weekend, I was lovin’ on an adorable Chihuahua/Fox Terrier when I spotted an abscess under her left eye. She’s a little furball. The abscess hid under a mess of blonde curls.

When I brought the problem to her human’s attention, we discussed possible reasons for it. Did she scratch herself? Why was she scratching? Do her eyes itch? If so, why? Or did she accidentally catch the skin with her nail while cleaning her face?

Over the years, I’ve treated many abscesses on friends’ animals. For some reason, they all call me when something’s wrong with their furbabies. I’m not a vet, but some problems are easy fixes that don’t require dishing out hundreds of dollars and leaving the furbaby in distress while they wait for an appointment.

Like we did with the dog, if a scene in the WIP feels off in some way, we need to acknowledge there’s a problem. Only then can we gain enough clarity to fix it.

The first step in treating an abscess is to find the root cause. When we examined her eye, we found a dead tick attached to the inside rim of her lower eyelid. The rubbing of the tick against her eyeball caused her to scratch while her human was at work. We also found a small red mark in the corner of the abscess from her nail(s).

The first step to fix a scene is to find the root cause. Why doesn’t the scene work? Is the pacing off? Does it lack tension/conflict? Are there no obstacles to overcome? Does each character have a scene goal? If so, what are they? How does the scene advance the plot?

Once we removed the tick, we treated the abscess by applying hot compresses. Heat loosens the pocket of infection and relaxes the skin. The goal is to let the existing wound open on its own.

When examining a scene, go slow and sniff out the problem. First, look at the structure. Does it follow the micro-beats of scene and sequel?

SCENE

Goal: What does the POV character want? If you don’t know, that could be the problem. The character’s goal must be clear from the start, even to the reader.

Conflict: What are the obstacles standing in the way of the character reaching their goal? Obstacles can be external or internal. If there aren’t any, you’ve identified the problem.

Disaster: Even if your character overcomes the conflict, your job is to make things worse. Ideally, the scene should roll into the sequel with the feeling of, “Oh, no! Now what?”

SEQUEL

Reaction: How does your character react to the scene disaster?

A well-crafted sequel clues the reader into the character’s internal journey, presents a compelling dilemma, and ends with the character setting a new goal. Sequels are where major decisions, reversals, and growth happens. They set up the character’s next move.

Dilemma: The dilemma is the problem your character faces because of the scene disaster. Make sure your character has no good options, or at least they can’t see a way out of the tricky situation they’re in. If the sequel lacks a dilemma, it’ll destroy the structure because the choice they make leads to the next micro-story beat.

Decision: How will they deal with the new dilemma? The decision often becomes the goal of the next scene. If they have no idea what to do, you at least need some sort of decision here, even if they choose to retreat.

Also not her, but same happy mood.

After a few rounds of hot compresses, blood and puss drained from the abscess. The inner lid where we removed the dead tick stopped bleeding, the skin relaxed into place, and the wound under her eye sealed closed.

No one was more relieved than the sweet, little furbaby. We accepted payment in the form of kisses, tail wags, and happy prances.

The next time a scene in the WIP doesn’t work, search for the tick. It’s hiding in there somewhere.

How Much Does Your Environment Influence Your Writing?

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You may have noticed my absence on the weekends lately. This summer, I vowed to take some “me time” and have fun away from the keyboard.

So, I’ve been spending my weekends on the seacoast of Massachusetts. I grew up two towns over from where I’m staying, so the area will forever have a special place in my heart.

When I first started writing, I focused on children’s books. Once I left the seacoast, I stopped writing for many years. Life, work, and bills got in the way. It wasn’t until I moved to New Hampshire that the writing bug bit me again. This time with a focus on thrillers. During my career, I’ve written psychological thrillers, ventured into true crime/narrative nonfiction, then combined my lifelong passion for wildlife conservation and veered into eco-thrillers, the genre I write in now.

As I stood on the seacoast that first weekend, staring at the same view of the Atlantic Ocean from my youth and young adulthood, I had an overwhelming desire to write children’s books again. With the wisdom and knowledge of life experience behind me, I decided to use the same theme as in my eco-thrillers only geared toward young, impressionable minds — Animals are guardians of ecosystems and caretakers of Mother Earth, but they can’t do their job if we keep destroying their environment (or hunting them to extinction).

*Side note: theme should organically emerge from the storyline. No one wants or needs the writer to stand on a soapbox. Let the characters actions and reactions reveal the theme.

The following weekend I outlined the story from start to finish, the salt air and melodic melody of waves powering my desire to help future generations by delivering an exciting plot with animal characters they can relate to, learn from, and love. When I drove home on Monday morning, and the seacoast vanished from my rearview, my mind reverted to action-packed eco-thrillers and vigilante justice.

A longtime friend asked how I could make the switch from kids to adults so easily. My response? Location.

The question made me wonder if other writers experience this.

How much does our environment influence the stories we write?

Would you write in the same genre if you lived in a different area?

If you’d stay in the same genre, would a different environment change the type of characters you create?

Lastly, if I hadn’t written children’s books when I lived on the seacoast, would the Atlantic Ocean propel me to write them now?

Maybe, maybe not.

After I wrote the first draft of a wild and fun adventure for kids, I researched some of these questions. And here’s what I found.

From the Ripple Foundation:

         Your environment directly affects different aspects of your writing, from your style to the topics you write about. Through experience, your surroundings, such as location, atmosphere, and culture play a significant role in your writing. 

            Writing is an artistic medium which can change based on the environment you are writing in… Writing in places where you may have emotional and cultural ties can help you easily communicate your feelings. 

That certainly held true for me.

            The ambience of your environment is a powerful characteristic that can affect your writing. Your brain constantly picks up information from your surroundings, and your senses affect your thinking. Things like air temperature, environment, weather, and odours are processed subconsciously by you.

The human brain never ceases to amaze me. Salt air and the ambiance of the Atlantic reignited my passion to write for children.

From Brainly.ph…

         The environment in which a writer lives can shape their perspective, attitudes, beliefs, and values, which can, in turn, influence the themes and messages in their literary works. For example, the Romantic poets were heavily influenced by the natural beauty of their surroundings, and their works often reflected their appreciation of nature and the importance of individual experience.

The physical environment of a region can also influence the literature that emerges from it. For instance, writers living in harsh, rural environments may draw on their experiences of hardship and survival to create stories about resilience and perseverance.

From Princeton.edu…

         Scholars of great literature often are intrigued by questions that lie outside the pages of the text. For English professor Diana Fuss, one question that consumed her was: Where did my favorite writers write?

To find the answers, Fuss wrote “The Sense of an Interior: Four Writers and the Rooms That Shaped Them,” a study of the living and writing spaces of four well-known authors.

In the book, Fuss described the smoky ambiance of Sigmund Freud’s consulting room, the view from Emily Dickinson’s bedroom window, the inhospitality of Helen Keller’s house, and the claustrophobic atmosphere of Marcel Proust’s bedroom. The purpose of the book was to understand how the writers experienced their writing spaces.

“When these figures inhabited these domestic interiors, what were they seeing, hearing, smelling and touching?” Fuss said. “What was the full sensory experience of inhabiting that space, and how did the domestic interior shape the acts of introspection that took place there?”

Fuss noted that Proust, who suffered from asthma, lived in a cork-lined room with heavy drapes to keep out natural light and air. The author of “Remembrance of Things Past,” a work suffused in sensory experience, “found it necessary to suspend the senses in order to write about them,” according to Fuss.

Her findings corrected some misconceptions. Dickinson, for example, has long been portrayed as a helpless agoraphobic trapped in a dark, coffin-like room in her father’s house. When in fact, Dickinson’s corner bedroom had the best light and views in the entire house.

“It was a room that invested her with scopic power,” Fuss said. “Far from being confined in her room, she in fact was a kind of family sentinel.”

TKZers, let me ask you the question I posed earlier.

How much does your environment influence the stories you write? If you’ve resided or spent an extended period elsewhere, did you write in the same genre? How did your stories change, if it all?

Choosing A Unique (But Fitting) Talent for Your Character

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I’m traveling today, so I invited the uber-talented Becca Puglisi to fill in for me. Don’t be shy in leaving her comments. I’ll join you tomorrow when I return from vacation. Enjoy!

I truly believe that excellent stories require excellent characters. And with so many books already out there—4 million published in the US in 2022 alone—we’ve got to be able to deliver compelling and realistic characters to set our stories apart. How do we do it? By focusing on the details. And one of the markers that can really boost individuality and memorability for a character is their particular talents or skills.

Every person has something they’re good at. Sometimes it’s a gift they’re born with that comes naturally; for others, it’s a carefully nurtured and honed ability. Many times, a character’s talent says something about who they are: it may tie into their belief system, meet a missing need, honor an influential person in their life, or reveal associated personality traits.

But despite the many talents and skills out there, we tend to see the same ones in books all the time. Now, if your story requires your character have a certain ability, that’s fine; sometimes, we don’t get to choose their special abilities. But if you’ve got more latitude, consider one of the following techniques for coming up with a skill that’s a little more original.

Go for Something Unusual

Sometimes it’s as easy as thinking beyond the obvious options. Instead of being a strong runner or artist, maybe your character could have a talent that’s a little less mainstream, like sleight of hand, lip-reading, or a knack for languages. Do you need them to be an athlete? Consider a sport readers haven’t seen a million times, like cricket, curling, water polo, or parkour. Your skilled forager could be urban rather than rural, fishing goodies out storm drains or dumpsters.

If you’re writing in a genre with fantastical elements, you can get really creative by giving your character an extrasensory ability or something that’s specific to your fantasy or paranormal world. Their skill will obviously have to work within the overall story and the world you’ve created, but you have more choices than you know, so don’t be afraid to branch out and try something new.

Encourage Your Character to Specialize

One way to come up with an unusual ability is to take a popular one and make it more specific. If your character is mechanically inclined, they may be particularly adept with machines from a certain region, time period, or industry. A marksman might specialize in one weapon, and maybe it’s not the typical rifle (Crossbow? Darts? Slingshot?). Your assassin may prefer to work with and have extensive knowledge of poisons. Breathe new life into a ho-hum strength by narrowing the focus.

Give a Common Talent a Twist

It’s not always necessary to reinvent the wheel; often, you can come up with something new by tweaking a popular talent. If musicality is your character’s thing, don’t make her a singer or piano player; maybe she really shines by writing music or crafting certain instruments. A character’s photographic memory may only be reliable for a few hours after events have happened. A person who blows off steam by knitting might use their talent to create blankets for preemies or hats for the homeless. In the latter case, the talent can also hint at personality traits (empathy, selflessness, generosity), hobbies, or other areas of passion.

We get more bang for the buck when our characterization and description elements do double duty, so if a character’s skill can also say something about who they are, that’s a bonus for readers.

Pair It with an Unexpected Personality Trait

Many skills are associated with certain traits because they often go together. For instance, people who are good with numbers are usually pretty analytical. But that doesn’t mean the two have to go together. A character with this ability could be highly creative or emotional, instead, and you’d end up with someone unexpected. Likewise, you could have a gifted public speaker who is painfully shy, stumbling their way through one-on-one conversations. This trick can be especially helpful when your story requires a common talent; get creative with your character’s traits, instead, and you can come up with something new that will pique readers’ interests.

In conclusion, an area of skill is a great way to individualize a character—but remember that it can’t be random. There are reasons people embrace and nurture certain talents. They come from somewhere: a natural aptitude, a shared passion with a loved one, the desire for approval or acceptance, etc. So a special ability shouldn’t be chosen at random. Always know the why behind it. Once you’ve ensured it ties naturally into their overall character profile, use these suggestions to take a character’s talent or skill to the next level.

Becca Puglisi is an international speaker, writing coach, and bestselling author of The Emotion Thesaurus and other resources for writers. Her books have sold over 1 million copies and are available in multiple languages, are sourced by US universities, and are used by novelists, screenwriters, editors, and psychologists around the world.

She is passionate about learning and sharing her knowledge with others through her Writers Helping Writers blog and via One Stop For Writers—a powerhouse online resource for authors that’s home to the Character Builder and Storyteller’s Roadmap tools.

 

#BookTok Tips for Writers

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Last week, Steve asked for a post about #BookTok on TikTok. Since I wrote an article for Anne R. Allen’s blog in October 2022, I’ll repost it here so all of TKZ can benefit. I’ve included 2024 updates in bold.

When the buzz of TikTok started spreading, I wanted no part of it. With two Facebook accounts, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Goodreads, etc. the last thing I needed was another social media site. I could barely juggle the audience I’d amassed on social media over the last twelve years. Then I discovered #BookTok, and my outlook changed.

#BookTok

The hashtag #BookTok opens a doorway to a subsection of TikTok where thousands of voracious readers spend their time, along with #WriterTok and a host of genre hashtags. #BookTok exploded over the last two years. In fact, #BookTokers call the dancing/singing videos “the wrong side of TikTok.” Rarely, if ever, do we venture outside of #BookTok — a loyal, generous community bonded by our love of the written word.

Remember when social media was your guilty pleasure, your happy place, and you looked forward to hopping online? For many of us, that drive faded away when politics and rants filled our timelines.

Yet, having a social media presence is a vital part of an author’s career. The problem is, once we form the emotional connection between social media and publishing, engaging with readers can start to feel a lot like work. #BookTok reignited my spark, and it can do the same for you. Not only is it a blast, TikTok in general is a selling machine.

WHAT IS TIKTOK?

TikTok calls itself an “entertainment platform.” Statistics show people spend more time watching TikTok videos than Netflix. Shocking, right? By its very nature, TikTok is a storytelling platform. The videos that reign supreme tell some sort of story, engaging the viewer through drama, comedy, or bewilderment.

The beauty of TikTok is that even with only a handful of followers, content can still go viral. I’ve personally witnessed new accounts gain 20-30K views on one video. Romance (all genres) do the best, followed by fantasy/sci-fi, mystery/thriller/suspense, YA, paranormal, and horror. True crime and nonfiction have their own massive audience. No matter what genre you write in, your audience is on #BookTok. All ages, all genres.

TIKTOK MYTHS

  1. I’m too old for TikTok.

As someone in their — ahem — mid-fifties, I thought the same thing. Nothing could be farther from the truth. When TikTok hit the scene, it did cater to a younger demographic. That’s changed over the years. #BookTokers range from 20s to 80s.

  1. I refuse to make a fool of myself to sell books.

Sure, there’s a lot of silliness on TikTok, but you don’t need to do anything that makes you uncomfortable. Be your beautiful, reserved, crazy, funny, introverted, or extroverted self. That’s who readers want to know, not some made-up version of yourself. Although, if you write spicy romance and want to conceal your identity, that’s okay, too.

  1. I don’t have time to learn another social media site that’ll probably disappear in a few years.

All writers suffer with the same issue. There simply aren’t enough hours in the day. Here’s a cold, hard truth: sooner or later authors won’t have a choice about joining TikTok. Our audience is turning away from Facebook and Twitter. At the end of last year (2021), Facebook reported its lowest daily views yet, and they attributed the loss to TikTok.

Of all the social media sites, X-Twitter has the lowest ROI for selling books. Do you know who has the highest? TikTok. Why? Because it’s unlike any other social media site.

  1. You must be tech-savvy to create videos.

TikTok does have an advanced video creator built into the app, but it’s very easy to use. They also provide video tutorials. If you still have trouble, head to YouTube. Creators post step-by-step instructions that anyone can follow.

  1. You must be comfortable in front of the camera to use TikTok.

I’ll tell you a little secret. The thought of shooting videos scared me half to death. The few videos I posted on social media took me forever to create, obsessing over every tiny detail, and I still wasn’t happy with the end result. Before I jumped on TikTok I froze in front of the camera. I wasn’t a fan of public speaking, either. Sure, I could hold my own at a book event, but I still trembled inside.

#BookTok helped me overcome that heart-stopping fear. And tomorrow, I fly out to film three episodes of a true crime series for TV (UPDATE: They’ve aired. Check out A Time to Kill, Season 6, on Investigation Discovery). Guess how the producers found me? Initially through my website — I still say authors need a home base — but they got a feel of my personality through my TikToks (videos). I can’t say that sealed the deal — they also read my books — but it definitely helped.

HOW DO AUTHORS START ON #BOOKTOK?

Download the app and setup an account. I started with a business account, but that was a mistake. Personal accounts get more views. Be sure to use your author name. If you use more than one pen name, then either create an account for each or umbrella them all under your real name. Choice is yours.

All you’ll be doing at first is lurking. Let me warn you. TikTok may seem overwhelming at first. You can spend hours watching talking dog videos, cooking videos, and any other passion you may have. Here’s the thing. The more content you watch that’s not book related the more you’ll confuse the algorithm. Learned that lesson the hard way.

Once you gain a thousand followers, the link in your bio becomes clickable. Still include one, though. People know to copy/paste a dead link. I use LinkTree. Back in 2016, LinkTree solved social media’s most annoying problem — only allowing one link in bios. Now, all your social media, newsletter sign-up page, website, blog(s), books, giveaways, etc. can be housed under one LinkTree link. And it’s free!

THE TIKTOK ALGORITHM

TikTok’s secret algorithm far exceeds all its competitors. When a new user signs up, it throws all kinds of videos at you, then watches and learns which ones you react to or re-watch. If you stop at every talking dog, the algorithm will flood your For You Page (timeline) with more talking animals. The longer you watch, the more it thinks that’s what you want. I can’t resist anything animal related. Hence why it took me a while to train the algorithm to gain more #BookTok followers.

Some authors advise to create two accounts. One to watch animals or whatever. The second for book related content. Alas, I use one account for everything, but I’m cognizant of the type of videos I watch. The algorithm has figured out that I love books and animals. Since I include animals in my books, I feel it’s related.

Pay close attention to authors in your genre.

  • What type of content do they create?
  • Do their videos get a lot of interaction?
  • Do they post only book content?
  • What other type of content do they post?
  • How does their audience react?

CREATING YOUR FIRST TIKTOK

Once you get comfortable with the app, you’ll feel the urge to jump in. Resist that urge for another week. I did nothing but lurk for a solid month. By the time I created my first TikTok *cringe* I felt I knew the rhythm of #BookTok. I didn’t. And neither will you. But that’s okay. The only way to learn the ins and out of #BookTok is to jump in headfirst.

Then why did you tell us to lurk first?

Because you’ll be ahead of the game if you do. All that knowledge you’ve acquired will benefit you when you’re ready. Think about this… You’re in #BookTok and stumble across a how-to video. If you don’t know what they’re talking about, you’ve wasted valuable information. For example, Trending Sounds or “how to invert” the title on your cover so it’s not a mirrored image.

WHAT IS A TRENDING SOUND?

A Trending Sound could be a fragment of music or a voiceover that helps you connect with an audience. All of TikTok uses Trends. You’ve probably seen the dance videos that everyone copies. Well, #BookTok has their own Trends and Trending Sounds.

2024 UPDATE: TikTok also owns CapCut, a video software app. If you use a trending CapCut, you’ll get more views. This video sold 100 books in one day. Why? Because I used a trending CapCut. When’s the last time one of your Facebook or Twitter posts sold that many books in a day? A video, I might add, that took me less than one minute to create.

It’s fantastic exposure. TikTok content lives forever. Unlike other social media sites, the algorithm constantly pushes old TikToks to new people.

Early on, I created a video of calling “my” murder of crows for breakfast. I showed the empty trees, me calling for Poe (the alpha), and the crows flying in moments later. That one video has over 5K views and climbing (2024 UPDATE: 31K views and climbing). It relates to my books because in my Mayhem Series, my antihero has three wild crow companions (Poe, Allan, and Edgar).

DUETS

Duets are when you, well, duet someone else’s video. Here’s an example of me duetting a cop’s video.

It works for my audience because I’m a crime writer. Romance writers duet male models, and their audience goes crazy. Paranormal writers might duet a medium or ghost hunter. If you write cozy mysteries in a library setting, duet a librarian. Write about vampires? No problem. Duet a vampire (yes, they’re on TikTok). Serial killer thriller author? Duet videos about serial killers. Think outside the box.

FINDING YOUR AUDIENCE

Are your books geared toward an older audience? Use the #GenX hashtag along with a genre hashtag. Are you targeting millennials? Use #GenY. Knowing who your audience is the key to finding potential readers. Niche down from there.

Some authors say never to follow other authors, but that’s a mistake. Writers are your people, your tribe. We learn from each other. We help boost each other’s views. #BookTok wouldn’t be nearly as fun without other writers. And we read, too!

TRENDS

We also start our own Trends, and they’re hilarious. Last week, a writer friend used the videotape filter. I’d need a whole other post to discuss filters. Suffice it to say, the TikTok looks like you’re being videotaped by someone else. In this case, the police were searching for a missing person: Grammarly. She was Suspect #1. In her video, she named me and a slew of other mystery/thriller authors as possible suspects, and we all created videos of being interrogated by the cops. Mystery & thriller readers loved it! We all gained new followers and sold books from that one idea.

And that, ladies and gentlemen, is the genius behind #BookTok. It’s marketing that doesn’t feel like marketing. Some savvy authors sell between 200-600 books per week from #BookTok alone. Still think it’s a waste of time?

FINAL THOUGHTS

I’m not sayin’ it’s easy to get started. Finding your groove takes time. But once you get the hang of it, you’ll find your audience much faster than any other social media site. If you’ve never watched a video review of one of your books, you’re missing out on something special. It’s humbling to witness the reaction of a reader who just closed the cover, tears still in her eyes while she gushes about how much she loved your characters or the story, and how she felt while reading.

Duet every review.

Authors can either “blind react” to a review or prepare themselves first, both done via the Duet feature, helping the review reach more and more readers. After watching a particularly emotional review of I AM MAYHEM, my son said to me, “Imagine how many other readers you’ve touched in the same way?” He’s right. Before #BookTok, authors never had the pleasure of witnessing immediate reactions from readers. Now we do.

Have you considered joining TikTok? Has this post inspired you to see if you’d be happy there? What are your biggest concerns?

How To Write a Dance Scene

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I was eavesdropping on Quora again and stumbled across a thread about how to write a dance scene. Because I included a sensual dance in the WIP, the question piqued my interest. I’ve written dance scenes before, but my characters spent most of their time spying on bad guys. Nothing like the scene I wrote in the WIP (which also ties into the plot).

The writers who responded on Quora had such great advice, I had to share.

Each answer attributed to the writer, of course.

Original question: How can you describe a dance in writing?

Emma Thomas, Novelist wrote:

Here’s two examples of how not to do it.

She stepped onto the floor and awed them all with her dancing.

Under-descriptive. Dancing is such a physical and emotional movement that you have to balance those two in your writing and neither happened here (Sue: She means in the above example).

She gazed across the lacquered wooden tiles and, with a sudden burst of courage that she hadn’t known she’d possessed, stepped onto the dance floor. As the thrumming rhythm of classical music whispered into her ears, she began to dance.

Sliding her right foot back and the other one forward, she dropped low so that her dress brushed the ground, then sprang back up again, so quickly that she got whiplash. She threw her arms out and waved them from side to side, perfectly in tune with the beat, before jumping into the air. Her dress spun around her and for a moment it felt like she was flying … then the ground was beneath her again.

That hurt as much to write as it did to read. I shouldn’t be telling the reader each one of the movements that our dancer makes, unless I want an incredibly monotonous one-hundred page instruction manual on how to jump up and down and fling your hands in the air, like what the MC is doing here. Did you catch that? Possibly not; it sounded like it had taken an hour for her to dance when it was really just a split-second.

When you write about someone dancing, make sure that it’s obvious. It’s okay to say the word “dance.” Not everything has to be a ten-page description — but not everything can be a one-word summary, either. Tie in enough of the surroundings to establish a mood and a sense of place. Lastly, make sure that the dance conveys what you want it to — if it’s careless, make it sound careless. If it’s more meaningful, make it sound like that.

Let’s try this again.

She was dancing. Arms flailing in the sky above her, she whirled around and whooped her happiness into the sweat-stained air. Foot forward. Back. She couldn’t remember the last time she’d done this — why had she ever stopped? A hand grabbed hers and she was swung backward, dipped low, then soaring into the air, the flashing colors momentarily blinding her … she touched ground again and skidded to a smiling, breathless halt.

That’s a rough paragraph but it conveys what it needs to. It established a sense of place, action, and a connection with the dancer. Not under-descriptive or over-descriptive, just effective.

Aaaand that’s it. Hope it helped.

Shreya Pandey wrote:

Do not describe each and every dance step in detail. It’ll get complex and it’ll sound very mechanical. Describe one step, then follow it up by describing how a character felt while they did it. Do they feel dizzy? Happy? Feel an adrenaline rush? Feel scared?

Describe what they see. Does the room start to spin? Do they see the audience looking at them in awe? Describe the way their body moves. Is it effortless? Are they having trouble remembering the steps? Is any part of their body sore?

Describe the atmosphere. Are they dancing at a party? What kind of music is playing in [t]he background? What kind of beats does it have? Can they fee the bass thumping through their body? Is it a popular song? How many people are there? Are they dancing in a crowd, or alone on a stage? What are they wearing?

Give meaning to the dance. It must be significant if you are introducing it in your text. Why is it significant? Is it about how liberated, happy and care free the character feels when they dance? Is it an intimate dance sequence the character shares with someone they love? Does the dance bring back memories? Is it demonstrating their hard work? Is it something they are doing to lose some steam? Do they have a purpose behind it?

The dance scene is always more than just the movement of the character’s body. It is significant to the plot in some way. You need to subtly highlight that significance. At most, if it isn’t anything serious, it can be used to manipulate the reader’s senses. Make them feel, hear, touch, smell, move, see, etc. Transport them. Make them feel as if they are dancing, or as if they are the audience and they are watching someone dance from up close. Writing the perfect atmosphere perfectly is the key.

And my favorite answer…

James Sams, Writer/Editor wrote:

I’d like to caution you against “over describing”. Books are not movies. We can see every step of the Tango in a movie, but no one wants to read what every step is. If you write things like…

“He moved his left foot backward in a smooth motion, sliding across the slick floor. She slid her right foot forward, chasing his retreating foot with hers, like a fox on the hunt. Dipping forward and looking into her eyes, his fingers tightened on her ribs as his left foot came forward again, surprising her foot and chasing it back. They stopped, toe to toe, and he pulled her hips in close to his.

Threatening to brush his lips against hers, he looked to the left, and then to the right. She mimicked him, turning her head opposite. To the right, then to the left.

He pushed her away as though she were too terrible, yet to[o] wonderful, to be near, yet he held on to her left hand with his right, catching her as their arms pulled taut and spinning her out and away. Then he reeled her back in, unable to give her up.

She fell into him, his strong arms wrapping her tight, protecting her before casting her out again.”

… you can get away with it for a paragraph, maybe two. Even with the nice similes and small details, it will soon become agony for a reader to get through. You have become a puppet master, forcing the reader to imagine each foot, each hand, each head motion exactly the way you want it to be. Readers don’t like that. They like to use their imaginations. They want you to give them a coloring book outline and then hint at what colors they should use when they color it in with their imagination.

To give them those subtle colors, only give sweeping descriptions, and add in the senses. Put in the emotions, even if they are only faux representative ones [that] describe the types of movement.

The best thing you can do with a dance, is keep it short, at least in your description. Focus on the characters’ feelings, fears, hopes and thoughts, and then come back for another quick description. If you took the dance I wrote above and stretched it out for the full dance, describing every move in detail, I guarantee even an editor will begin skipping over it as they read. Even if you don’t give every little dance step, it will be too long and people will just let their eyes slide over it, looking for the place you stop describing and get back to the story.

Don’t be afraid to use a dance, just remember, readers are reading for the characters and their thoughts, feelings, and stories. The descriptions, backgrounds, clothes, etc. need to always take a back seat.

I hope that helped.

What do you think, TKZers? Have you written a dance scene? If so, did you follow these guidelines? Any other tips to share?

Who Is In Control of What You Do?

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It’s no secret that I’m slightly obsessed with the brain. Okay, okay, it’s a full-blown obsession, but it’s such a fascinating organ!

The other day, I watched a neuroscience documentary (like I often do). One episode asked the question: Who is in control of what you do? The neuroscientist then said…

“Every action you take, every decision you make, every belief you hold is driven by parts of your brain that you have no access to. We call this hidden world the unconscious, and it runs much more of your life than you would ever imagine.”

Shocking, right? The entire episode blew my mind (no pun intended) and drove me down a rabbit hole of research. What I discovered shows just how many superpowers we writers possess.

Let’s dig in…

The conscious you, or conscious awareness, makes up the smallest part of your brain. The conscious brain believes it’s in full control of the body, when nothing could be farther from the truth.

Have you ever driven home and not remembered how you got there? One minute, a thought crosses your mind. And the next thing you know, you’re turning on to your street. It’s a wild feeling that we write off with, “I’ve driven this route so many times, the car knows its way.” But the truth is, this sensation occurs because the action is being done unconsciously and automatically. And somehow, you arrive home without harm.

Through clinical trials, Freud discovered that beneath the surface of each of us lies a swirling sea of hidden motivations, drives, and desires. The way we think and feel and act is profoundly influenced by our unconscious mind.

As the twentieth century progressed, many others dove into the brave new world of neuroscience. They were trying to uncover how much control the unconscious brain really has, but what they soon discovered was far stranger than anyone could have predicted.

In the 1960s, Eckhart Hess ran several experiments. In one, he asked men to look at women’s faces and make snap judgments about them.

  • How kind does she look?
  • How selfish or unselfish is she?
  • How friendly or unfriendly is she?
  • How attractive is she?

What the men didn’t know was how Hess manipulated the experiment. In half the photos, the women’s eyes were artificially dilated. Same women but with different sized pupils. Dilated eyes are, among other things, a biological sign of sexual arousal. This manipulation was meant to influence the choices made by the men, but without them being aware of it.

Can you guess the outcome?

The men found the women with dilated eyes more attractive. Here’s the important part. None of the men noticed the dilated pupils in the photographs, nor did any of the men know about the biological sign of sexual readiness. But somehow, their brains knew.

Hess and his team ran deeply evolutionary programs to steer the men toward the right sort of mate (the feminist in me is holding back here; please do the same). The subjects’ brains analyzed and recognized tiny details in the photos and then acted upon them. All of this occurred without a flicker of conscious awareness.

This type of experiment revealed fundamental knowledge about how the brain operates. The job of this organ is to gather information from the world, then steer appropriate behavior. And it makes absolutely no difference whether you (your conscious awareness) are involved. Most of the time, you’re not. Most of the time, you’re not even aware of the decisions being made on your behalf.

Check out these findings:

  • If you’re holding a warm cup of coffee, you’ll describe your relationship to your mother as closer than if you’re holding an iced coffee.
  • When you’re in a foul-smelling environment, you’ll make harsher moral decisions.
  • If you sit next to a bottle of hand sanitizer, it’ll shift your political opinions a little toward the conservative side, because it reminds your brain of outside threats.

Every day we’re influenced in countless ways by the world around us. And most of this flies completely under the radar of our conscious awareness. Though clueless to us, the unconscious brain is continually reacting to the outside world and making decisions on our behalf.

What separates us from zombie-like beings?

Even when we’re on autopilot, if we come across something we weren’t expecting, our conscious mind is called into action to figure out if this new thing is a threat or opportunity. It’s one of the jobs of consciousness—to assess what’s going on and make sense of the situation. When our expectations are violated, our conscious mind is summoned to work out the appropriate reaction.

But reacting is not its only mission. The conscious brain plays a vital role in resolving internal conflict among the brain’s many automatic sub-systems, each working on its own task.

Take, for example, if you’re hungry but you just started a diet to drop a few holiday pounds. This is when the conscious brain needs to rise above the unconscious and make an executive decision on what to do. Consciousness is the arbiter of conflicting motivations in the brain, with a unique vantage point that no other part of the brain has access to. It’s a way for trillions of cells to see themselves as a unified whole.

For writers, our unconscious brain stores our superpowers.

Our unconscious is capable of truly remarkable feats if we stay out of its way. Therein lies the rub. We can train our unconscious to do many skills automatically, and some of them can seem almost superhuman. Through intense practice, we can harness the brain’s ability to run on autopilot to achieve almost anything.

See where I’m goin’ with this? Note the words “through intense practice.” Meaning, the more we practice, the more we hardwire our brains to work on autopilot. And yes, that includes writing. Those who write daily or several times per week have an easier time than writers who step away from the keyboard for weeks or months at a time.

We also enter the zone more often.

When our conscious awareness relinquishes control to our unconscious brain, we enter the flow state—a form of brain activity experienced by different kinds of people, from elite athletes and meditation experts to professional writers and musicians. Many of whom call this state “the zone,” which arrives during total emersion in a task. In flow states, neural circuits run without conscious mind interference. Our perception clears, our unconscious awareness heightens, and feel-good chemicals flood the brain, which allows for intense focus and gratification.

Thanks to neuroscience, a distinct pattern in the brain emerges when we’re in the zone.

When we first enter flow, dopamine increases attention, information flow, and pattern recognition. It’s essentially a skill booster.

Norepinephrine speeds up the heart rate, muscle tension, and respiration. It triggers a glucose response to give us more energy, increase arousal, attention, neural efficiency, and emotional control, thus producing a high.

Endorphins (rooted from the word “endogenous,” meaning naturally internal to the body) relieve pain and induce pleasure. Strangely, these chemicals function like opioids, with 100 times the power of morphine.

Anandamide (stemming from the Sanskrit word for “bliss”) is an endogenous cannabinoid and feels like the psychoactive effect of marijuana. In flow states, anandamide elevates mood, relieves pain, dilates blood vessels, and aids in respiration. It also amplifies lateral thinking—the ability to link ideas together.

At the end of a flow state, serotonin floods the brain with an after-glow effect. This leaves us with a feeling of bliss and only occurs once we exit the zone.

Unlike many ordinary people, writers dip in and out of the zone on a regular basis. Did I just call us extraordinary? You bet I did! We have a pretty cool superpower. Don’tcha think?

Tips to Achieving Flow

  1. Balance challenge and skill.

If you’ve never written nonfiction, for example, you may find it difficult to enter the zone because your conscious awareness is stressed out. You’re too afraid of making a mistake to enter flow.

If something isn’t challenging enough, you’ll get bored easily. In turn, so will your reader. Not only will adding plenty of conflict improve your plot, but you’ll enter the zone quicker while writing.

  1. Establish clear goals.

I will write for three hours. I will write at least 1000 words today. I will write two scenes or one chapter. By establishing a daily writing goal, it relieves the pressure of having to finish the entire first draft by a certain date. How you choose to establish those goals is up to you.

  1. Reduce distraction.

You will never enter the zone if you’re checking for social media notifications or email every ten minutes. When it’s time to write, write. Save play time and the inbox for later.

  1. Stop multitasking.

Have you ever turned down the radio while searching for a specific house number or highway exit? You’re instinctively helping your brain to concentrate on a visual task. For more on why multitasking is so difficult and why we should avoid it before a writing session, see my 2021 post entitled Can Multitasking Harm the Brain?

  1. Don’t force it.

Some days, you’ll enter the zone. Other days, you won’t. It’s okay. Don’t worry about it. You’ll still produce words and make progress.

  1. Enjoy the process.

You won’t enter flow unless you’re enjoying yourself. Simple as that. If you view writing as a chore, it may be time to step away from the WIP for a while. Yes, penning a novel is hard work, but it also should be enjoyable. If it’s not, you may want to ask yourself why you do it.

What were your biggest takeaways from this research? Are you surprised that we live on autopilot most of the time?

New Beginnings

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The beginning is the most important part of the work. –Plato

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Happy New Year! I’m honored to be the first to welcome TKZers to 2024! I hope you had a wonderful holiday season, filled with family, food, and fun, Now that the turkey and dressing have all been eaten, the relatives and friends have left, and the decorations have been put away, let’s get back to business.

January 1 is a clear-cut marker, a notch in time for new beginnings. It’s the start of another trip around the sun. Another 365—366 this year—opportunities to imprint our written work on the human experience. So, naturally, we think about how we can best use our time in this new year. Many people choose to make resolutions.

resolution — noun — the act of resolving or determining upon an action, course of action, method, procedure, etc.

Since this first TKZ post of 2024 landed squarely on January 1, I thought it would be fun to see what resolutions are trending this year.

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The following list of the most popular resolutions for 2024 was compiled at forbes.com. The list shows the percentage of people who mentioned each one.

  • Improved fitness (48%)
  • Improved finances (38%)
  • Improved mental health (36%)
  • Lose weight (34%)
  • Improved diet (32%)

Less popular resolutions include traveling more (6%), meditating regularly (5%), drinking less alcohol (3%) and performing better at work (3%).

It’s interesting, isn’t it, that the five major resolutions all concerned health or money.

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Although the Forbes list contains items with admirable intentions, I was more interested in resolutions targeted specifically at authors. So I looked around some more and found several sites that suggested resolutions for writers in 2024. I’ve included the major points from those sites here, but you should visit the sites to get more detail for the individual items.

This list comes from thgmwriters.com:

  1. Read more
  2. Write more
  3. Write to the audience
  4. Paint a picture
  5. Write simpler
  6. Get an editor
  7. Share your writings
  8. Call yourself a “writer”
  9. Start making money
  10. Remain true to yourself

Jeff Goins had a 17-item list:

  1. Measure activity, not results.
  2. Tell the truth
  3. Write what scares you.
  4. Don’t take yourself so seriously.
  5. Try a new genre.
  6. Write when you don’t feel like it.
  7. Do your research.
  8. Rewrite until it hurts.
  9. Shut up.
  10. Read widely.
  11. Fast from social media.
  12. Break a rule.
  13. Publish something
  14. Make money.
  15. Start a blog.
  16. Meet other writers
  17. Quit stalling and get writing!

Did you notice that both lists of resolutions for writers include truth and money? I don’t know what conclusion to draw from that, but it’s interesting.

So resolutions are great. They represent a strong commitment to improvement. However, it’s important to measure progress, so while a resolution might be to “read more,” a goal sets an explicit target: “Read one novel each week in 2024.” Including measurable goals within each resolution gives the best chance for success.

But whether you prefer resolutions or goals, writing them down and posting them somewhere so that you’ll see them during the year is a good idea.

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So TKZers: Did you come up with a list of New Year’s resolutions for writing? Did you see anything on the lists here that inspires you? What other resolutions and goals would you suggest for 2024?

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“DiBianca’s plot is tightly woven, but her cast of quirky and lovable characters steals the spotlight.” –BookLife Reviews, Editor’s Pick

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