Marketing, Algorithms, and Tropes

Marketing, Algorithms, and Tropes

Terry Odell

Image by Inn from Pixabay

Marketing is, for most authors, a necessary evil. Even traditionally published authors are expected to share the burden of making their books visible, and with the thousands of books published to Amazon a day, this is a daunting task. Before I go any further, let me remind readers here that the best marketing effort is to write the next good book. That being said, it’s still a game of whack-a-mole trying to find the next best marketing tool.

How is your book discovered? It used to be readers went to their bookstore of choice and searched using keywords, the author’s name, genre, whatever. Now, it’s places like BookTok and other social media platforms that readers, especially younger ones, are gravitating to.

Even publishers are partnering with BookTok influencers to get the word out about their publications.

Word of mouth is still huge, but a lot of those mouths are digital. Book clubs on Discord, Goodreads lists, and Reddit threads are growing. Subscription services let readers find books without paying for individual titles.

Overall, there’s a split between algorithmic and social discovery, which is fast, and often viral, and the intentional, curated discovery, which is slower, more personal, and trust-based.

And what about those algorithms? Recently (no surprise), Amazon came up with a new one. Authors who had figured out how to ‘beat’ the system are having to start all over.

A recent podcast on Written Word Media summarized the changes as they relate to Amazon. Since Amazon doesn’t reveal how their algorithms work, they’ve done research to try to figure it out. Are they right? Is it foolproof? That remains to be seen.

First, optimization of your book product page is more important than previously. Keyword stuffing is out; natural language is in. Include tropes and subgenres in your description.

Next, focus on your A+ content. Make it longer and make your images match the genre and themes of your books. Getting readers to stay on the page as long as possible is a plus.

External traffic is more important than it used to be. Your ads, your social networks, newsletters—driving traffic to you page from non-Amazon sources also means more than it used to.

Finally, they mention consistent traffic. One day spikes of sales isn’t as effective as seeing increased sales over several days. Amazon isn’t updating rankings hourly anymore. It’s more like once a day.

Something mentioned in their advice is tropes.

Dictionary.com defines trope as “a recurring theme or motif, as in literature or art; a convention or device that establishes a predictable or stereotypical representation of a character, setting, or scenario in a creative work.”

Tropes make it easier for readers to find books they know they’ll like within their genre of choice. Ad graphics and memes are including tropes along with book images. Here’s a quick one I put together as an illustration.

Tropes are the new search terms. They are sharable shorthand. They build loyal, repeat buyers. They drive the long tail, not just launch work.

They’re not without risk, however. BookTok hypes aren’t substance driven. The hype is probably short-lived. You also have to be careful about making sure all aspects of your marketing reflect what’s actually in the book.

Bottom line: tropes work commercially because they reduce uncertainty for readers. In a market flooded with books, knowing a book contains your favorite trope functions like a quality signal — it tells you roughly how it will feel to read it. That reduces friction all the way from discovery to purchase.

Did I do anything with this tropification advice?

With 35 books out there, doing anything that means making changes to all of them fills me with dread. How long will it take? How much work will I have to do?

I decided to start small. I’d modify the book pages on my own website, a few books at a time. How was I going to find the tropes when I can hardly remember what many of my books are about, especially the older ones.

I turned to my more-or-less trusty assistant, Claude, and I asked it to give me marketing tropes for  Deadly Bones, one of my books. I didn’t feed it my book. It came back with data it gleaned from my website, from my Amazon pages, from reviews, from all over the interwebs.

This is what it came up with:

  • Cold case / buried remains — the bones-in-the-ground setup is a classic cold case entry point, used here with a cozy sensibility rather than a forensic thriller one
  • Accidental discovery — the mystery begins with something entirely mundane: a couple of dogs on the loose, which is perfectly in keeping with the series’ warm, small-town tone
  • Obstructionist authority figure — the mayor functions as an antagonist not through villainy but through bureaucratic shortsightedness, a distinctly cozy genre device
  • Seemingly unrelated crimes converging — the break-ins and the bones appear disconnected until they aren’t, a classic mystery plotting technique
  • Recurring detective as frenemy — Tyler Colfax returns from Book 1 as a necessary but prickly collaborator, building on the series’ ensemble continuity
  • Protagonist’s loved ones in danger — Gordon’s personal stakes are raised in the final act, pulling the story from procedural into something more urgent
  • Slow-burn series romance — Gordon and Angie’s relationship continues its gradual, warm development without overwhelming the mystery plot

I took these, chose the ones I though were most likely to show up in searches (as if I know), condensed them, then added a “Tropes” section to the basic book information on the Deadly Bones book page on my website.

Then, rinse, repeat as needed.

Am I going to take that information and add it to the book description for all my books on all my sales channels? Not right away.

Am I going to update all my A+ content, which I haven’t touched since I wrote that above post? I’ll have to see.

And, in closing, another reminder.

The best marketing is writing the next good book.
Which is what I’m in the middle of, so that’s taking priority right now.

What about you, TKZers? Are you moving with the trends, or sticking to your own methods? Any successes, less than successful methods to share?


Find me at Substack with Writings and Wanderings

Deadly Ambitions
Peace in Mapleton doesn’t last. Police Chief Gordon Hepler is already juggling a bitter ex-mayoral candidate who refuses to accept election results and a new council member determined to cut police department’s funding.
Meanwhile, Angie’s long-delayed diner remodel uncovers an old journal, sparking her curiosity about the girl who wrote it. But as she digs for answers, is she uncovering more than she bargained for?
Now, Gordon must untangle political maneuvering, personal grudges, and hidden agendas before danger closes in on the people he loves most.
Deadly Ambitions delivers small-town intrigue, political tension, and page-turning suspense rooted in both history and today’s ambitions.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

 

Tales of an Author Event

Tales of an Author Event
Terry Odell

Display of Terry Odell's books

This past weekend, I had the opportunity to participate in a library’s annual “Mountain of Authors” event. I’ve been part of this event for quite a number of years, but this year, things were different. There was a new event organizer, which might have accounted for some of the changes, but I doubt she was working alone.

In the past, as in this year, the event includes two programs: a panel discussion and a keynote speaker with time in between to encourage library patrons to visit the authors’ tables. It takes place in the library’s meeting room and is open to the public at no charge. Tables for authors who’d been approved to participate were set up in the periphery of the room. My guesstimate, since I never actually counted the tables, was somewhere in the neighborhood of thirty author tables. They also used to include lunch for the authors, given the event ran from noon to five, not counting setup and breakdown time. This year, only water and a couple of packaged snacks.

Also this year, they decided to accommodate more authors. Authors were also permitted to bring their own tables, which increased the number of participants even more. Over eighty. And they spread them out through the entire upper level of the library, which is a huge space. A few authors were inside the program room, but most tables were set up outside the venue, including mine. My guess is traditionally published authors got priority for premium space, but that’s just a guess. Given that was one of the questions on the application form, I’m calling it an educated guess.

They tried to assign tables based on genres and my space was in the “Mystery Authors” section. That being the case, I decided to focus on my Mapleton series when deciding which books to bring. When I checked my inventory, I realized I had only the three newest Mapletons, so I added some stand alone romantic suspense books as well.

Events like this are a time investment. It’s an hour drive down the mountain for me. Then it’s unloading everything and setting up my table. The program was scheduled to start at noon, and I arrived at eleven to set up. My assigned section turned out to be in an area adjacent to … nothing. A couple of activity rooms, but nowhere near any books, which is what library patrons are most interested in. Thus, there was very little traffic to the tables in that section, and what traffic there was consisted primarily of the other 79 authors wanting to see who was there, say hi, get ideas for their own tables.

Many of us were repeat attendees, so it was nice to see familiar faces. It was nice to chat with the authors on nearby tables. The author to one side of me was there with his first book and were excited to go to events. They had a huge stand up banner with quotes of all the great reviews his book had gotten. His wife was the “talker-upper” and did the book pitching.

On the other side of me was a man who’d brought the most recent book in his series because it was the only one he’d indie published and the only one he could get copies of. His table was the first one on our side of the “aisle” and as people entered, he jumped up from behind his table and walked up to everyone coming in, and gave his sales pitch. I got the feeling that a lot of those people felt they were being encroached upon, so I stayed behind my table and, after they’d left him, invited them to partake of some of my swag to get a conversation started.

The types of people I encountered,no different from those I’ve encountered at every event I’ve ever been part of:

  • “If I make eye contact, I’ll have to buy something, so I’ll scan the table and walk by.”
  • “I like these books, but I didn’t bring any money today.”
  • “Do these come in ebook?”
  • “Can I get it in audio?”
  • “I need to check all the tables before I buy anything.” (After reading the back cover copy on every book I had on display).
  • And then there was the guy who wanted to read a sample, so he picked up the book and opened it to a random page about 1/4 of the way through. So much for hooking readers on page one!

On the bright side, nobody asked where the restrooms were.

My overall takeaways?

The setup was too large, and some areas were VERY low traffic.

People who come to libraries tend to borrow books, not buy them, which was no different this year. Attending these functions is more about meeting people, getting your name out there.

Chatting with people instead of staring at a computer screen is a healthy change of pace.

Did I sell any books? Yes. Two of my stand alone romantic suspense books, so if you’re all about the money, this was a loss. On the other hand, people did pick up my post it notes and business cards, so my name is in front of a lot more people.

The author and wife pair sold one. The get up and grab-’em guy swapped books with another author and I think he had one sale. What was interesting was one woman he’d approached had been an exchange student in the town in Italy where one of his books was set. He didn’t have that book with him, but she went to the nearest Barnes & Noble and bought it, then brought it back to the venue so he could sign it.

Would it have been better had my table been somewhere else? Maybe. Peeking into the program room showed mostly empty seats, so maybe the program wasn’t a draw to begin with. The other side of the library (where the books are) might have been a better location.

Would I do it again with the same setup? I don’t know, but I have a year to think about it.

What about you, TKZers? Any stories to share?


Find me at Substack with Writings and Wanderings

Deadly Ambitions
Peace in Mapleton doesn’t last. Police Chief Gordon Hepler is already juggling a bitter ex-mayoral candidate who refuses to accept election results and a new council member determined to cut police department’s funding.
Meanwhile, Angie’s long-delayed diner remodel uncovers an old journal, sparking her curiosity about the girl who wrote it. But as she digs for answers, is she uncovering more than she bargained for?
Now, Gordon must untangle political maneuvering, personal grudges, and hidden agendas before danger closes in on the people he loves most.
Deadly Ambitions delivers small-town intrigue, political tension, and page-turning suspense rooted in both history and today’s ambitions.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Cruising Along

Cruising Along

Terry Odell

view of red paddle wheel on American West river boat

Today, if all goes as planned, I’m going to be climbing the 164 steps to the top of the Astoria Column while on a Columbia & Snake River vacation, cruising on a paddle wheeler. Oh, and I’ll have to get down, too. I wouldn’t be too concerned if not for my annoying gluteal tendinopathy, which has been creating new challenges in doing things involving walking, stair-climbing, and the like. Age ain’t for the faint of heart.

Astoria column against a blue sky and green pine trees

But (and I’m writing this well before we leave), I’m looking forward to having some FUN on this trip. To that end, I figured why not have some fun here at TKZ today. Hope you get a few smiles.

Hope you got at least one smile from these. Any of them stand out for you?

And, before I leave you, here’s a brain teaser, taken from Tom Scott’s “Lateral” podcast.
What do the following have in common?

    • Bar soap
    • Acoustic guitar
    • World War I

Talk amongst yourselves. I’ll check in when and if I can. Have a great day.


Find me at Substack with Writings and Wanderings

Deadly Ambitions
Peace in Mapleton doesn’t last. Police Chief Gordon Hepler is already juggling a bitter ex-mayoral candidate who refuses to accept election results and a new council member determined to cut police department’s funding.
Meanwhile, Angie’s long-delayed diner remodel uncovers an old journal, sparking her curiosity about the girl who wrote it. But as she digs for answers, is she uncovering more than she bargained for?
Now, Gordon must untangle political maneuvering, personal grudges, and hidden agendas before danger closes in on the people he loves most.
Deadly Ambitions delivers small-town intrigue, political tension, and page-turning suspense rooted in both history and today’s ambitions.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

When You’re Right, You’re Still Wrong

When You’re Right, You’re Still Wrong,
Terry Odell

top of a bald man's head

I’ve been dealing with writing stuff I know little about recently, and I’ve turned to reliable sources for research. As so often happens, I end up relying on “It’s FICTION” as I write. My philosophy is it has to be plausible for the situation.

This brought to mind something from years and books ago. I had written the following:

Touching base about the accident. I noticed a couple of units pulling away from the scene not long ago. Wondered if you had anything you could share. The Yardumians are concerned about the missing woman. Told them I’d see where things stand.” Okay, so that was a boldfaced lie. But he figured the Yardumians were concerned, and if they’d asked him to, he’d have called.

When my critique partners got their eyes on it, one suggested either barefaced or bald-faced, which he thought were the “right” usages.

I’d thought I’d used a correct term, so I looked it up. I discovered all 3 usages could be considered correct. (You might like to read the article for yourself.) Curious, I posed the question on my Facebook page, and a short time later, I’d had over 1000 views of that post, and over 40 comments. (To put this in perspective, if I get 150 views of a post, and a dozen comments, that’s a lot.) Granted, Facebook isn’t a scientific sample by any means, but I found the results worth thinking about. It wasn’t the number of hits that was of interest to me, or the number of comments—rather, it was that there was no consensus. Boldfaced and Bald-faced were almost tied with 18 and 16 “votes” respectively, while Barefaced had 7 people saying that’s what they were used to hearing.

What does this mean for a writer? Clearly, no matter which term I used, there would be a whole lot of readers who thought I got it “wrong.” And, as my first critique group used to say, “Just because it’s right doesn’t make it good.”

This can happen a lot, given how many regional differences we have in our language. But it’s not only language; sometimes it can be a ‘fact’ that you get right but readers believe the truth lies elsewhere. Getting police investigation and forensics procedures right when your readers believe what they watch on television is reality can make them think you don’t know your subject.

An author friend who wrote historical novels used the term technology in her book, and her editor called her on it. Although she could document the word’s usage in that time period, she decided to change it simply because readers probably wouldn’t take the time to look up the word’s etymology.

When I was writing Finding Sarah, I wanted to thwart her efforts to get away, so I made the only car she had access to one with a manual transmission. People who drove stick shifts years and years ago (myself included) know that you can start the car by “popping the clutch.” I made sure the car was parked facing a tree so Sarah would have to use reverse, which complicated that solution. However, in reality, in modern cars with manual transmissions, you can’t even start the car unless you’ve got the clutch depressed. Sarah didn’t know that, but critique partners who’d driven stick shifts back in the day thought I was “wrong” when the car didn’t start.

What are the solutions? For Sarah, I had Randy explain it to her later. Readers might have thought I was ‘wrong’ at the beginning, but I hope they understood when it was explained. For cop procedures, it’s nice if you can have either another character or some internal monologue to explain that “life doesn’t work like television.”

As for my bold, bald, bare dilemma? Rather than have over half my readers think I’ve got it wrong no matter which word I chose, I did a write around and said ‘blatant lie’ instead.

How do you deal with people thinking you’re wrong when you’re right?


Find me at Substack with Writings and Wanderings

Deadly Ambitions
Peace in Mapleton doesn’t last. Police Chief Gordon Hepler is already juggling a bitter ex-mayoral candidate who refuses to accept election results and a new council member determined to cut police department’s funding.
Meanwhile, Angie’s long-delayed diner remodel uncovers an old journal, sparking her curiosity about the girl who wrote it. But as she digs for answers, is she uncovering more than she bargained for?
Now, Gordon must untangle political maneuvering, personal grudges, and hidden agendas before danger closes in on the people he loves most.
Deadly Ambitions delivers small-town intrigue, political tension, and page-turning suspense rooted in both history and today’s ambitions.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Does it Really Matter?

Does it Really Matter?
Terry Odell

Recently, I made some major changes to the wip. As in totally abandoning one thread of my female protagonist and replacing it with another. I’d written 14 chapters and was at the 13K word mark when I realized my heroine’s back story wasn’t working, and I was heading down a dark, winding road that didn’t seem to lead where I needed it to go. I knew the main conflict she was going to be dealing with, but the path we’d started on wasn’t getting there.

My keyboard has a delete key, and I know how to use it, but this wasn’t a matter of making some adjustments. This was ripping out huge chunks of chapters, and rewriting them.

My process here isn’t a “try to fix it” one. I open a new document and rewrite the offending chapters more of less from scratch. I have the original open on my second monitor, and if—and it’s a BIG IF—there is a paragraph or a section that works in both the old and new version, I’ll copy it, but this time, it was almost all new material.

I was happier with what was going on with my heroine. As for the hero, I wasn’t having any trouble with his story, but … where the two characters interacted didn’t work anymore. For most of his chapters, I could make modifications rather than start from scratch.

I’d been very proud of the fact that I’d kept up my chapter summaries on my spreadsheet. But now, other than the first 2 chapters, I had to start over. Doing summaries isn’t my favorite writing chore task, but I finally bit the bullet and worked on the requisite changes. Not as easy as I’d hoped, because as I redid the summaries, I discovered that time had ceased its unidirectional course. Results were happening before causes. Characters were reacting to, or talking about things that hadn’t happened yet.

More fixes.

And then, as I decided I should be noting whose POV each chapter was in (color coding cells comes in handy), I noticed that during the revision process, I’d ended up with two chapters in the same character’s POV. I used to have two POVs in a chapter, but with the trend to readers preferring shorter chapters, I’d switched to making each POV switch its own chapter.

Did it matter? Would readers get confused? Would they even notice? Note: I’m a stickler for establishing the POV character in the first paragraph—preferably in the first sentence—of each chapter, so I didn’t think reader confusion would be an issue. But I’m also anal when it comes to sticking to patterns, so I had to decide how to “fix” it, even if it wasn’t technically “broken.” Could I combine both those chapters into one? Maybe, but then it would be twice as long as all the rest, and anal me doesn’t like that, either.

Does chapter length matter? Back when I was a green newbie at the gig, I belonged to a RWA chapter, and the question of “How long should a chapter be?” came up. One answer was “as long as a cat’s tail,” which translated to “as long as it needs to be.” A recent read had chapters as short as a page and a half, to well over twenty pages. The book was published in 1994, so no telling whether an editor today would have “suggested” more uniform lengths, or would have gone with the “long as it needs to be” approach.

Could I tighten both chapters enough so the length wouldn’t be outside the “norm” for the book? A quick perusal of the text said “nope.” But a closer look gave me a semi-solution. I could reverse chapters 13 and 14, make some adjustments (that time thing again), and then I’d be ready to move into “new” territory.

Not saying it’s all smooth sailing from this point forward, but at least the first 15 chapters are working together. Except for those two characters who showed up. Who are they, and what are they doing here?

What about you, TKZers? Do you strive for something approaching uniformity in chapter structure, or don’t you care?

The floor is open.
TKZ:


Find me at Substack with Writings and Wanderings

Deadly Ambitions
Peace in Mapleton doesn’t last. Police Chief Gordon Hepler is already juggling a bitter ex-mayoral candidate who refuses to accept election results and a new council member determined to cut police department’s funding.
Meanwhile, Angie’s long-delayed diner remodel uncovers an old journal, sparking her curiosity about the girl who wrote it. But as she digs for answers, is she uncovering more than she bargained for?
Now, Gordon must untangle political maneuvering, personal grudges, and hidden agendas before danger closes in on the people he loves most.
Deadly Ambitions delivers small-town intrigue, political tension, and page-turning suspense rooted in both history and today’s ambitions.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Truncating Phrases

Truncating Phrases
Terry Odell

 

tree trunk with axe cuts and an axe

Image by Sabine Kroschel from Pixabay

Language changes over time. Ask anyone who’s tried to keep up with a teen’s usage. But it can be more than words. As writers, we might be having our characters use what seems like a common phrase. However, a lot of these phrases have been truncated over time, and their full meanings have changed. Here are some examples:

“Curiosity killed the cat.”
The full saying: “Curiosity killed the cat, but satisfaction brought it back.
The full version actually redeems curiosity, but we usually quote only the first half, turning it into a warning.

“Jack of all trades.”
The full saying: “Jack of all trades, master of none, but oftentimes better than master of one.
The original praised versatility, but the shortened version now implies mediocrity.

“Great minds think alike.”
The full saying: “Great minds think alike, but fools seldom differ.
The full saying actually balances the idea with a caution against conformity.

“Money is the root of all evil.”
The full saying: “The love of money is the root of all evil.” — The Bible
The missing words change the meaning from greed being the issue to money itself being evil.

“Blood is thicker than water.”
The full saying: “The blood of the covenant is thicker than the water of the womb..
The original meant chosen bonds can be stronger than family ties — the modern version says the opposite.

“Rome wasn’t built in a day.”
“Rome wasn’t built in a day, but it burned in one.” (later addition)
The addition adds a twist about destruction being easier than creation.

“The proof is in the pudding.”
The full saying: “The proof of the pudding is in the eating.
The original means you can only judge something by experiencing it, but the shortened form is often misunderstood.

Starve a fever, feed a cold.”
The full saying: If you starve a fever, you’ll feed a cold.”
The complete saying was a warning against undernourishment, not medical advice.

“The exception proves the rule.”
The full saying: “The exception that tests the rule.”
“Proves” originally meant “tests,” not “confirms.” The modern reading flips the meaning.

“Nice guys finish last.”
The full saying: “Nice guys don’t always finish first.” (from Leo Durocher’s quote)
The original was contextual, but it’s now used as a cynical generalization.

Any surprises in this list? Any to add, TKZers?


Find me at Substack with Writings and Wanderings

Deadly Ambitions
Peace in Mapleton doesn’t last. Police Chief Gordon Hepler is already juggling a bitter ex-mayoral candidate who refuses to accept election results and a new council member determined to cut police department’s funding.
Meanwhile, Angie’s long-delayed diner remodel uncovers an old journal, sparking her curiosity about the girl who wrote it. But as she digs for answers, is she uncovering more than she bargained for?
Now, Gordon must untangle political maneuvering, personal grudges, and hidden agendas before danger closes in on the people he loves most.
Deadly Ambitions delivers small-town intrigue, political tension, and page-turning suspense rooted in both history and today’s ambitions.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Back from Left Coast Crime

Back from Left Coast Crime
Terry Odell

As I mentioned in my last post, Left Coast Crime is a reader conference, where the goal for authors is to make reader connections. There’s very little how to and a lot of this is how I handle (insert panel topic) in my book.

But, before I recap the conference, I want to point out that a gentleman approached me, introduced himself as CR Foster, and said he wanted me to know how much The Kill Zone had helped his writing, and he’d just published his first novel, Dead by Monday. He thanked TKZ, and notably Sue Coletta, who critiqued his first page, in his acknowledgments. Always good to hear that we’re helping writers. image of CR Foster holding his book, Dead by Monday

(If you’re reading this, CR, my husband is enjoying the book.)

And on with my experiences.

I arrived a day early because … travel unpredictability. Actually, a evening and a day early, but I always prefer to have time to settle in before needed to have my brain fully engaged. I took time on that pre-conference day to wander around the hotel and the nearby streets around the Ferry Building. I didn’t bring my camera, just my phone, but I enjoyed taking pictures. If you’d like to take a look, you can find my gallery here.

(Note: someday I’ll learn to take pictures of the conference, but I took very few during the sessions.)

The first panel I was on got off to an interesting start. The moderator’s latest book had released the day before, and things were understandably hectic. She’d already broken one of my moderator “rules” which is not to use the program bio as an introduction to the panelists. Her “reasoning” was that since it was the first day of the conference, attendees wouldn’t have read the program yet.

However, when she got to me (the last one at the table), she was giving information about a book I’d never heard of, calling my writing humorous, at which point I interrupted saying “That’s not me.”

She apologized, and let me introduce myself, which was probably a better marketing ploy. I was now memorable, and I could talk about my two new releases, neither of which was mentioned in my program bio.

Our panel was called “Perils of Small Towns.” Since I don’t write thrillers or anything dark, my small town’s perils are all on the author’s end. Avoiding Cabot Cove/Jessica Fletcher syndrome. Being realistic about crime. (Another pet peeve is why when you say “mystery” everyone inserts “murder” in front of it.) There are other crimes, and in a small town, where everyone probably knows everyone else, they can be just as interesting. Mapleton, my made-up small town is patterned after the one I live in where the entire county has investigated a total of three homicides since 2008: one in 2013 and one in 2011. I’m sure the moderator was frustrated that my answer to many of her “peril-focused” questions was “I don’t deal with that.”

For me, the moderator I actually walked out on was bouncy, peppy, singing, and said, “We’re not going to clap in this panel. We’re going to chant the author’s names as I introduce them.” More than I could take.

My next panel, the one where I was the moderator, wasn’t until the last day, so I was more or less free to choose my panels, mingle, and, as has been pointed out by others here at TKZ, hang out at the bar. Not to meet agents and publishers, but to meet readers.

Then there’s the promotional materials table. It’s filled with swag from just about every author in attendance. I talked about good and not so good swag in another post. My offerings were gone before the last day. I brought lip balm (none left; sorry JSB), post-it notes and some copies of my short story collection, Seeing Red. All of those were gone, too, which left room in my suitcase to bring home books (they give away a lot of these) and swag.

The panels I attended included:

  • Rural Settings
  • Knives, Swords, and how to use them
  • Getting the Details Right (lots of tips on things writers get wrong by using television as a reference. Also per DP Lyle, “You can’t kill a drunk.”)
  • Importance of Setting
  • Challenges of Rural Settings (which would have been a better spot for me)
  • Law Enforcement
  • Lawyers, which served as a reminder that the Supreme Court can’t go after cases; they have to be brought to the court.
  • Labels: Cozy, Traditional, Suspense, or Thriller?
  • Liar’s Panel, where author panelists told stories about things that happened to them, and the audience had to choose which one was telling the truth.

“My” panel, Romance, Love, Sex, & Crime was the last panel of the conference. It was Sunday morning, the morning after the awards banquet, and I was pleased that there were more than a dozen people in the room. I followed my own rules, we kept things casual, and based on comments afterward, we did a good job.

Overall takeaways. I still need to work on getting out of my introverted self, but I did manage to meet and mingle at least as much as I retreated to my hotel room.

I like Left Coast Crime. It’s small enough so you don’t feel lost. I’ve already signed up for next year, which will be in Santa Fe—an added perk is that it’s driveable, so I’ll be able to bring more swag, and donate something to the silent auction where the proceeds go to a literacy charity. This year it was the Literacy and Learning Fund, administered by the Friends of the San Francisco Public Library.

Your turn. Any conference tales to share?


Find me at Substack with Writings and Wanderings

Deadly Ambitions
Peace in Mapleton doesn’t last. Police Chief Gordon Hepler is already juggling a bitter ex-mayoral candidate who refuses to accept election results and a new council member determined to cut police department’s funding.
Meanwhile, Angie’s long-delayed diner remodel uncovers an old journal, sparking her curiosity about the girl who wrote it. But as she digs for answers, is she uncovering more than she bargained for?
Now, Gordon must untangle political maneuvering, personal grudges, and hidden agendas before danger closes in on the people he loves most.
Deadly Ambitions delivers small-town intrigue, political tension, and page-turning suspense rooted in both history and today’s ambitions.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

San Francisco Schemin’

San Francisco Schemin’

Terry Odell

Golden Gate Bridge Logo for San Francisco Schemin' the 2026 Left Coast Crime conference

I’m in San Francisco for the annual Left Coast Crime Conference, which officially opens tomorrow. It’s a reader-based event, and sessions are designed to showcase authors and their books rather than focusing on craft. For example, a panel on setting won’t be about how to write effective settings. Rather, it’ll be about where the panelist’s books are set, and elaborated from there.

No agents or editors, no pitches. Just connecting with other authors and readers, and having fun. I’ll be on two panels. The first, The Perils of Small Towns, where I’m a panelist. The second, Romance, Love, Sex, and Crime where I’ll be moderating. (I think I’ve been on a sex-related panel almost every time I’ve attended. I wonder what the program committee thinks of me at this point.)

As a moderator, a panelist, and an audience member, I try to avoid my pet peeves.

The first is reading the panelists’ bios out of the program. Get with it, people. These folks are readers. They can find that information themselves. Instead, I ask my panelists to give me one non-writing fact about themselves, and I present those to the audience. Without naming names. I leave it up to each panelist to decide if they want to confess. (And yes, I do a very brief intro—names and what kind of books they write, series names, a book title if they’ve told me what book they want to feature.

Next peeve: Asking each panelist the same question, going down the table. I’ve been seated at the last position in the past, and the moderator went straight down the line. Every Single Time. By the time my turns came around, I had very little to add. My approach is to ask a question, let the panelist answer, and then encourage the others to add their bits. Discussions always seem more interesting.

Another peeve: questions that blindside the panelists. Those dead air moments are … deadly. I’ve got a list of more questions than I think we’ll have time for, and I send them to my panelists. They won’t know which ones I’ll ask or which ones I’ll direct at them, but at least they’ll be prepared. I also ask each of them to send me a question they want directed at them. My job isn’t to make them look foolish, it’s to make them look good.

And yet another peeve: Moderators who let panelists hog the mic—and panelists who do it. And in that vein, moderators who spend precious panel minutes introducing themselves—and worse. I was on a panel moderated by a big name author (not big enough for caps, but bigger than those of us on the panel) who talked and talked until I finally put myself on her s**t list by suggesting she open the floor for audience questions. (I think there were about 10-15 minutes left, and she’d only asked each of us panelists one question.) She flapped her stack of note papers and said, “I’m not done yet.” Don’t be like her.

Other events at this conference include “Author Speed Dating” where pairs of authors circle the room going from table to table. Each author has a timed two minutes to give their pitch and hand out swag. Interesting to see the different speaking styles. Some read, some recite a memorized pitch, and others seem as though they’re chatting with you.

Another event is the “New Author Breakfast.” Yes, it’s a real breakfast (a buffet, free to attendees) and a good deal considering hotel food prices. After allowing time to eat, each debut author who signed up is allowed a minute to pitch their new book. There are sheets of paper with each participating author’s name so attendees can make notes, which is better than trying to remember.

Another feature offered at this conference is Author-Reader Connections. Authors can host events, ranging from getting together to chat, to drinks at the bar, to sightseeing trips. Hosts set the limit of number of participants, so these are small groups (and they don’t get stuck with a huge bill!)

Plenty of swag at the giveaway tables, and there’s a book exchange table if you want to swap out one of the books in you welcome bag.

They also have author-hosted tables at the awards banquet, where attendees can sign up to sit at a table with a favorite (or new to them) author. The tablescapes and swag can get elaborate.

What about you, TKZers? Any conference panel peeves? Anything that you’ve seen done well?


Find me at Substack with Writings and Wanderings

Deadly Ambitions
Peace in Mapleton doesn’t last. Police Chief Gordon Hepler is already juggling a bitter ex-mayoral candidate who refuses to accept election results and a new council member determined to cut police department’s funding.
Meanwhile, Angie’s long-delayed diner remodel uncovers an old journal, sparking her curiosity about the girl who wrote it. But as she digs for answers, is she uncovering more than she bargained for?
Now, Gordon must untangle political maneuvering, personal grudges, and hidden agendas before danger closes in on the people he loves most.
Deadly Ambitions delivers small-town intrigue, political tension, and page-turning suspense rooted in both history and today’s ambitions.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Story Genius

Story Genius
Terry Odell

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories … Ursula K. Leguin

cover of Story Genius by Lisa Cron.

I recently discovered an overlooked book in my Nook Library. Given I was in that what next after finishing Deadly Ambitions, and waiting for the release date I’d set several months in advance, I opened it.

It’s been a while since I’ve read a craft book, and our own JSB has a passel of them out there, but I’ve heard Lisa Cron speak, and I thought I’d give this one a try.

The book?  How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere) by Lisa Cron. With a title like that, who could resist?

Cron quotes Jonathan Gottschall, author of The Storytelling Animal, who says, “Functional MRI (fMRI) studies reveal that when we’re reading a story, our brain activity isn’t that of an observer, but of a participant. … Their brains are instructing their bodies to do all the things they’d do if they were actually under mortal attack.”

Cron then goes on to say that story is the original virtual reality, and it dates back to the days of the cave people. If it had no adaptive significance, it would have disappeared long, long ago.

“It turns out that great feeling you get when you’re lost in a good story, the feeling that can keep you up all night reading, is not ephemeral, it’s not arbitrary, it’s not pleasure for pleasure’s sake, it’s not even. It’s actually the biological lure, the hook that paralyzes you, making the real world vanish so you can experience the world of the story. That feeling is what compels us to drop everything and pay attention.

What actually causes that great feeling is a surge of the neurotransmitter dopamine. It’s a chemical reaction triggered by the intense curiosity that an effective story always instantly generates. It’s your brain’s way of rewarding you for following your curiosity to find out how the story ends, because you just might learn something that you need to know.”

Cron makes the distinction between plot and story.

Plot:

  • Plot is the sequence of external events — the things that happen on the surface. It’s the visible action: what the characters do, what obstacles they face, what events unfold.
  • Plot is the vehicle that delivers the story — but not the story itself.
  • As Cron puts it, plot is “what happens,” but it’s not “what it means.”

Story:

  • The story is the internal journey — the change happening inside the protagonist as a result of those external events.
  • It’s driven by the protagonist’s misbelief — a deeply held but false belief formed in the past that shapes how they see the world.
  • Every event in the plot should force the protagonist to confront and eventually reevaluate that misbelief.

Story is about how the external events (plot) affect the character and how they transform because of them. Readers care because of what those events mean to the character. Readers don’t care about events in isolation.

Cron also goes into great length about the third rail, which she says is the protagonist’s internal struggles. It’s the emotional energy source that gives power and meaning to everything that happens. Without this third rail, the plot just sits there, going nowhere emotionally.

She also stresses the protagonist’s misbelief, which is deeply ingrained, but is a false belief about themselves or the world, formed from a painful past experience. For example, the character has been hurt by someone close to them, so they don’t let anyone else close. They believe that if they stay independent, they’ll never get hurt. For character growth, they need to learn that real safety comes from trust, not isolation.

Cron goes on to offer her process for writing a novel. She had a willing volunteer who had a glimmer of a story idea, and they agreed to work together to turn that idea into a novel, and it was interesting to watch the process unfold.

Am I a follower? Not really. The closest I come is being a planster rather than a panster. Cron shows us her story cards (although you don’t need to have them all written before you start). Do I think I’ll use them? Probably not. I’m too lazy. And, they’re much more complex than scene notes on 3×5 cards (or their digital equivalent.)

What do her cards look like?

The Alpha Point – what is the scene supposed to accomplish?

Subplots – what’s going on with secondary characters?

The top row in the grid is the Plot. What happens, and the consequences.

Below that is the Third Rail – Why it matters, and what does the character realize?

Last is the And So? What happens next, which will lead into the next scene.

Cron points out that these cards don’t have to be written in order, which to my mind is a good thing. To be honest, I’m much more likely to write something like these cards after I’ve written the scene. I prefer playing with the words on the page/screen once I can see what’s happening.

And for this, Cron’s biggest takeaway for me is to keep asking Why? This is something I’ve been doing almost from the beginning of my writing gig, but it’s nice to get a reminder once in a while.

For my current wip, I knew my protagonist preferred to hide behind the lens of her camera, but I needed to know why. For Cron, getting to know characters isn’t filling out a sheet with height, weight, eye and hair color. It’s digging into their pasts, discovered what shaped their lives up to the point of Chapter 1. This becomes the back story that’s trickled in as needed.

My noodling with an opening paragraph doesn’t show any of my delving into Evvie’s  why.

Door chimes tinkled a cheerful greeting as Evvie Gale pushed open the door to the Barrington gallery. “You wanted to see me?” Smiling, she approached the counter, where Roger Barrington glanced up for a nanosecond before ducking his head, averting his gaze. Not the face of someone happy to see her. Not the expression of someone who wanted to extend an invitation to display more of Evie’s photographs.

I’m hoping readers will be interested enough in the ‘whys’ of this opening paragraph to keep reading. And, this is all subject to change as more of the plot and story unfold.

In closing, a lot of what Cron writes has been written before, with different terminology. But a rose by any other name can still help our writing.

Your turn. The floor is open.


Find me at Substack with Writings and Wanderings

Deadly Ambitions
Peace in Mapleton doesn’t last. Police Chief Gordon Hepler is already juggling a bitter ex-mayoral candidate who refuses to accept election results and a new council member determined to cut police department’s funding.
Meanwhile, Angie’s long-delayed diner remodel uncovers an old journal, sparking her curiosity about the girl who wrote it. But as she digs for answers, is she uncovering more than she bargained for?
Now, Gordon must untangle political maneuvering, personal grudges, and hidden agendas before danger closes in on the people he loves most.
Deadly Ambitions delivers small-town intrigue, political tension, and page-turning suspense rooted in both history and today’s ambitions.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Amazon’s Latest Rollout – And Controversy

Amazon’s Latest Rollout – And Controversy
Terry Odell

Amazon is rolling out a new feature, “Ask this Book,” a new feature that allows readers (of Kindle books) to interact with the book. It’s currently available for thousands of English-language books on the Kindle iOS app in the U.S. The feature will be enabled on Kindle devices and Android OS next year.

Forget a character’s name? Can’t remember where a scene took place? Instead of searching, which can be a tedious process, you can now ask the AI genie inside the book and it will answer you, also inside the book. No scrolling, no losing your place.

That seems harmless enough. Helpful, even. But you can also ask more general questions, and AI will answer in a paragraph, and that’s where the controversy begins.

This example is from a Kindlepreneur article written by Kevin J. Duncan, Head of Content. Using the book “Alice in Wonderland,” he asked what was the role of the Cheshire Cat.

The response:

The argument continues that these sorts of answers are the “opinions” of AI. To quote Duncan, “the system is giving you its version of what that thing means. It decides what matters, what doesn’t, what’s central, and what can be glossed over.”

My own test. I don’t own a Kindle, and I buy almost all my books from Barnes & Noble, but I do have a few books from Amazon, admittedly. Most of them are the freebies that come with my Prime membership, with occasional purchases from authors I’m familiar with. I didn’t have access to the Ask This Book feature when I opened a book from my Kindle library to read on my PC, but I did get the feature on my phone.

(Personal note. Reading on my phone is a last resort. I have a Nook tablet and an iPad mini, both of which are much more eye-friendly, but sometimes I’m stuck waiting unexpectedly and don’t have one of those devices with me.)

The Ask This Book feature is activated by tapping the page and getting a menu of icons at top of the screen. Ask This Book is the diamond shape with the little +.

Or, you can highlight a word or portion of text, which should give you the option to ask your question.

You can also choose between having AI look at the whole book, or only up to as far as you’ve read, which is supposed to avoid spoilers. I used the whole book option and asked the question, “What kind of person is Mike Romeo.”

This is the response I got. (Sorry, but my phone wouldn’t let me shrink the text to get the entire answer on the screen, but you can probably figure out the first sentence.)

**If you’re reading this, JSB, what do you think about this characterization summary?

The Author’s Guild is pushing back. This is what they had to say:

“The Guild is looking into whether the feature, which was added without permission from publishers or authors, might infringe authors’ and publishers’ rights.

“Ask this Book, which is slated for a wider rollout in 2026, allows readers to query an AI chatbot about books they have purchased or borrowed. So far there is no way for publishers or authors to opt their books out of the feature, though as of this writing the feature is not available for all ebooks. It allows a reader to highlight text and click on an “Ask” icon to ask the AI to “explain” the selected text or enter their own question in the chatbot. All responses are generated from the book itself.

“The Guild is concerned that Ask this Book turns books into searchable, interactive products akin to enhanced ebooks or annotated editions—a new format for which rights should be specifically negotiated—and, given Amazon’s stronghold on ebook retail, it could usurp the burgeoning licensing market for interactive AI-enabled ebooks and audiobooks.”

Writer Beware isn’t too happy about the feature, either. They say, “Agents and publishers broadly regard anything to do with generative AI as a separate right reserved solely to the author, and publishing contracts are increasingly addressing this issue. The primary focus has been on preventing unpermissioned AI training, but with the technology embedding itself at warp speed in all aspects of the book business, the rights implications are expanding just as fast…especially where, as here, they sneak in under the radar.”

Should this be considered yet another format of a book? If so, what are the author’s rights?

As of now, there is no opt-out choice. Ask This Book is included automatically. It operates independently of the author, so they don’t get to review answers, suggest changes, or flag problems.

Your thoughts, TKZers? Are authors and publishers getting shortchanged?

**Note: if you’re upset with Amazon, my books are available wide.


New! Find me at Substack with Writings and Wanderings

Deadly Ambitions
Peace in Mapleton doesn’t last. Police Chief Gordon Hepler is already juggling a bitter ex-mayoral candidate who refuses to accept election results and a new council member determined to cut police department’s funding.
Meanwhile, Angie’s long-delayed diner remodel uncovers an old journal, sparking her curiosity about the girl who wrote it. But as she digs for answers, is she uncovering more than she bargained for?
Now, Gordon must untangle political maneuvering, personal grudges, and hidden agendas before danger closes in on the people he loves most.
Deadly Ambitions delivers small-town intrigue, political tension, and page-turning suspense rooted in both history and today’s ambitions.

 


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”