Marketing Outside the Box

Marketing Outside the Box
Terry Odell

This is my last post before TKZ takes its annual holiday hiatus, and I’d like to wish everyone a happy whatever you celebrate. If things have gone according to plan, I’m in Prague on my way to Vienna to embark on a Danube river cruise. I’m not likely to be around to respond to comments immediately, but I’ll do my best to check in.

In a happenstance of diversity, we’ll be observing Hanukkah on board while stopping at numerous Christmas markets. Another event we’re planning to participate in  while in Prague is Krampusnacht, which celebrates the Norse God of the underworld, although it’s become associated with Christmas. Works for me. Of course, I’ll have trip recaps and pictures when I’m back. And, I hope, notes for a new book.

Speaking of new books, Deadly Adversaries is moving along the pipeline, and it’s time to think more seriously about the (to me) dreaded marketing. As long as I’m here, I’d like to point out that Deadly Adversaries is now available for preorder.)

Even if you’re traditionally published, you’re expected to bear some of the load. Inundating the interwebs with “buy my book” proclamations isn’t my thing. Remember, too, that social media platforms should emphasize “Social.”

Say “Marketing” and people assume you’re talking about running ads. That can be part of it, and depending on the platform, can be very effective, but there are other low-to-no-cost options to build buzz for the book.

What have I been doing?

Creating images that help call attention to the book. Between Canva and MockUp Shots, I’ve made half a dozen or so, using quotes from the book, such as the ones below.

Instead of making everything “buy, buy, buy”, I like to give readers something in return. I’ve been writing vignettes, scenes, and short stories that are companions to the books. These take two forms. For some, I interact on a personal level with my characters, giving readers a chance to peek behind the curtain. Here’s an example showing when Randy Detweiler, of my Pine Hills Police romantic suspense series showed up at my office.

When Randy Interrupted

“Come in, Randy,” I say. We’ve been working together on Finding Sarah for a couple of months now, but I still can’t get used to how tall he is. I’ve written him as six-six, but I have a hunch he’s even taller. But he’s comfortable with his height, walks with an easy grace across my office and settles himself on the couch.

I remember his awkwardness at our initial interview. Like he was afraid it was a stereotypical casting couch, and he might have to ‘buy’ his way into the job, or I was going to make sure he could handle the sex scenes.

“What can I do for you?” I ask.

His lips curve up in a shy smile, and he shoves a lock of hair off his forehead. “I…um…I had a suggestion. For my character.”

I give him my full attention now. He’s never demanded—heck, he’s never even suggested anything. Maybe he’s nervous. We’re about to get into his first real sex scene with Sarah. It’s not like he’s naïve or anything, but I know how characters can get self-conscious when they’re actually asked to perform on cue. At least he’s not one of the cocky ones, no pun intended, who thinks he can take over the scene.

“Well, I was looking at the pages. You know how, afterward, we’re sitting around eating pizza. I’m watching a basketball game, and Sarah’s trying not to be bored. I thought maybe you’d let me play piano for her.”

My jaw drops. I search my memory for his initial interview. “Piano? You play the piano?”

He ducks his head and nods. “Yeah. I haven’t played in a while—long story, old memories. But after working with Sarah on this book thing, well, she’s made me a lot more comfortable with my past, and I’d like to get back into it. I thought it might work for the story.”

“You can really play the piano?” I ask, sounding too much like a babbling idiot than a writer in control of the manuscript.

“Would you like to hear?” he asks.

“No, that won’t be necessary. I believe you. What’s your preference?”

He shrugs. “Doesn’t matter. I play it all. Classical, rock, jazz. I worked my way through college playing in lounges.”

Okay, so now I’m scribbling notes. “You can do Simon and Garfunkel?”

He grins. “Piece of cake.”

“What about something melancholy? One of those things that make the world stop?”

“I can handle that. Beethoven’s Pathetique should work.”

I stand and walk around the desk. He remains seated, not because he’s rude, but because he knows our eyes will be level. I shake his hand. “Take a couple of hours off while I rewrite. See you at three.”

“Will do. I’ll go home and practice.” He stands, towering above me. I study his hands and understand why I described them the way I did on page 26.

I watch him leave, wondering if he’ll like the scene coalescing in my head. It’ll mean a bit of a rewrite. Will he be able to handle an on-scene emotional breakdown, or will I have to write it in Sarah’s POV? I turn back to my computer and open a new document. I hear him whistling Bridge Over Troubled Water as he walks away.

Others works provide back story that doesn’t really have a place in the books themselves. This is my newest one, When Titch Met Gordon, featuring a secondary character who showed up in book 2 fully formed. I thought readers might like to get a closer look at his history. It’s a little too long to include here, but if you’re interested, you can downnload When Titch Met Gordon here. Consider it my holiday gift to you.

What do I do with them?

The images go into my newsletter and onto my blog and Facebook pages.

Randy’s story was offered to my newsletter subscribers as a simple ‘thanks for being here.’

When Titch Met Gordon is going to be a reader magnet, a gift to new subscribers.

How do I get it to them?

BookFunnel is an easy way to distribute works. I have Draft2Digital do the formatting, then upload them to BookFunnel. D2D doesn’t require you put works on sale, so it’s an easy way to use them as gifts or magnets. You also have a choice of collecting emails or not, or having them sign up for your newsletter. For this one, I’ve gone the ‘no string’ route for now. If it’s a reader magnet, they people will have to sign up for the newsletter to get the story, so there’s no point in making them sign up again. BookFunnel will let you make separate landing pages, so you could have one that requires a newsletter signup as well.

What about you? What marketing techniques beyond taking out ads have your found effective?


How can he solve crimes if he’s not allowed to investigate?

Gordon Hepler, Mapleton’s Chief of Police, has his hands full. A murder, followed by several assaults. Are they related to the expansion of the community center? Or could it be the upcoming election? Gordon and mayor wannabe Nelson Manning have never seen eye to eye. Gordon’s frustrations build as the crimes cover numerous jurisdictions, effectively tying his hands.
Available for preorder now.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

A Very Happy Thanksgiving

A Very Happy Thanksgiving
Terry Odell

Thanksgiving turkeyTomorrow is Thanksgiving. In our household, most of the traditions have revolved around the food. For us, this year will be different. Not quite as different as the pandemic made it, but our son is going to spend the holiday with his girlfriend’s family. Daughter #1 lives in Northern Ireland and she’ll do her own thing with friends there. She’s been teaching them a lot about our traditions. Daughter #2 opted to go back to school in North Carolina for her doctorate (two masters degrees weren’t enough, apparently), and will be celebrating with her husband’s kids and their kids, who live nearby.

Which leaves me, the Hubster, and our son-in-law. What will we do? What we do any year there aren’t enough people around. We eat out. The food’s great (it’s our backup plan restaurant), there’s no prep or cleanup. No leftovers, either, but we can work around that. We’re leaving the country in ten days, so that’s all right with us. Some “off” years, I’ve picked up a turkey on the ‘day after Thanksgiving sales’ and cooked that just to have it. Not this year, I don’t think.

If you are cooking the traditional bird, here’s a turkey tip from my chef brother that’s served us well for decades. No matter your “recipe” for the bird (unless you deep fry), start the cooking at 450 degrees (or 425 if it’s 16 pounds or more). After 30 minutes, lower the temp to 350 (or 325). Continue to cycle the temp up and down like that every 30 minutes. This moves the juices up and down inside the turkey, and even the leftovers are juicy.

A tradition of ours is listening to “Alice’s Restaurant.”

And here’s an interesting article – Arlo Guthrie’s thoughts on the 50 year anniversary tour of Alice’s Restaurant.

We’re in the midst of some tough times. Let’s hope for peace on this day of giving thanks. We should all take a moment to find something to give thanks for.


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Head Shots

Head Shots
Terry Odell

Never mind that we’re a group focused on writing mysteries, which many people assume will be murder mysteries. This isn’t a post about snipers or ways to take out a bad guy.

A few years back, a writing buddy and I attended a conference headlined by a best-selling mystery author. When she took her place behind the lectern to deliver her speech, my friend and I exchanged dumbfounded glances. No way was this the person whose picture adorned the program.

But yes, it was. At least ten years and twice as many pounds ago.

If you’re going to be making public appearances, be they at conferences, book signings, zoom meetings, webinars, etc.—you should be recognizable. You’re your brand. Nothing like sitting at a table and having people walk on by because they’re looking for the person they’ve seen on your book covers or your Facebook page, website, or wherever.

Now, if your publisher puts your picture on your book jacket, you’re going to be stuck with that image for years to come. No getting around it. But that doesn’t mean you can’t keep your website and your social media presence current. If you’re an indie author, you can change the author photos in books without much trouble, especially for ebooks.

What goes into getting a decent head shot?

When I had my first contract (for “Words”, a short story then with The Wild Rose Press,) they told me I needed a blog and a website. Which meant I needed a picture of myself. I had the Hubster take one.This was back in 2006, I think. We sent it to my photographer son, and he pointed out (vocally) the mistakes. And, because he knows his way around post-processing software, he fixed them. Those software programs have come a long way since 2006, and are easier for the lay person to use. If you’re going the DIY route, you should consider learning to use one, at least to do things like resizing for site specifications.

My son’s a nature/travel photographer by choice, but because I’m The Mom, he makes an exception now and does my portraits. Another perk is that he gives me a selection of poses which I can use in different places, or change them out from time to time, which is something you should try to get, too. These are examples of shots he’s done over the years.

Facebook has separate sites for profiles (my personal stuff) and pages (my Author stuff), it’s nice—for me at least—to glance at my picture and know which site I’m on. Also, I can use candid shots on my profile, which I change out more often.

 

Where does/should your image show up? Your website, of course. Your social media pages. And yes, it can be different depending on your audience. There’s your Gravatar, which will show up when you comment on WordPress sites. There’s probably a way to add an image to other blog sites, but I haven’t run into enough of them to dig into where to set it. What about your book pages at sales channels? Amazon/Author Central includes your photo. So does Books2Read. When was the last time you checked your pages?

Things to consider when setting up a shooting session.

Keep clothing simple. No wild patterns, no flashy jewelry.

Likewise, no distracting backgrounds. For my most recent session, my son had moved to a new home and no longer had studio space. No more different colored backdrops. No more studio lighting. So, he came up to my place in the mountains. We had nice weather, and the lighting was good on the deck, so we shot some out there and some in my office with my bookshelves in the background.

Be aware that the background should be In The Background, and not call attention away from you. Your photographer should know how to deal with this. Had the leaves been in focus, they’d have created a busy image. Same with the books.

Your head shot should say “I’m an author.” If possible, it should reflect your genre, your books, or something about you. If you write in multiple genres, consider different looks for each.

Bottom line. Your author photos should look like YOU. And they should look like you NOW. Is your hair totally different? Length, color, style? Do you still have hair? What about facial hair? Did you add/subtract a trademark mustache? I avoided redoing head shots when I was going through a royal blue hair phase because I knew it was for fun, and wouldn’t last.

I got into this writing gig about 20 years ago. Much as it pains me to see that older person looking out from the screen, that’s who I am. Might as well embrace it.

How do you handle your online image?
Any authors who do it well? How?


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Writing Things Right

Writing Things Right
Terry Odell

My second cataract surgery was yesterday, and if everything went as smoothly as the first one did, I should be around to respond to comments.

I’m not a fan of the old “Write What You Know,” mostly because if I followed that guideline, I’d bore my readers (and myself) to death. “Write What You Can Learn” always made more sense to me.

The problem arises when you’re clueless that you don’t know something and merrily write along, enjoying the story.

Hint: Readers don’t like inaccuracies.

In Finding Sarah, I needed a way to keep her from doing the obvious—taking the bad guy’s car keys and driving away after she bonked him on the head. I gave the car a manual transmission, and parked it headed against a tree. Pretty clever, right?  A wise critique partner told me that the Highlander I’d chosen for the vehicle (inside nod to my writing beginnings) didn’t come with a manual transmission. I had no idea you couldn’t get every car in whatever configuration you wanted.

Then there are the gun people.

Robert Crais made the unforgiveable “thumbed the safety off the Glock” error in a book, and I asked him if readers gave him flak about it. His response? “Every. Damn. Day.”

John Sandford had the same issue once when he’d been using the term “pistol” and decided he wanted to get specific, so he changed it to a Glock, not realizing he’d already had a character releasing the safety. His response? “It was an after-market addition.”

I know darn well I’m clueless about weaponry, so I do my homework before arming my characters.

What about other areas? The current manuscript, Deadly Adversaries, seemed to be throwing roadblocks every time I wrote a scene. Wanting to make sure what I’d written was at least plausible, I asked my specialist sources.

***Note. It’s important to rely on reliable sources if you want to get things right. As Dr. Doug Lyle said in a webinar: Google something you know a lot about, and see how many different explanations you get. The internet can be helpful, but don’t take it as gospel.

Sometimes solutions are easy. If I have a fight scene, I give my martial arts daughter the basics, letting her know who’s fighting, who’s supposed to win, if anyone’s injured, etc. She comes back with the basic choreography and I put it into prose.

Sometimes solutions are not quite so easy. I had a great scenario for immobilizing my victims. I ran it by my medical consultant, and he said, Nothing is impossible but this is as close as it gets. The drug would have to absorb through the skin in very small doses and very quickly. Cyanide and sodium azide can do that but they are both deadly—very quickly. I’d find another way to incapacitate your character.

Back to the drawing board.

In my Blackthorne, Inc. series, which center around a totally made up high-end security and covert ops company, I can give my characters technology, equipment, and just about anything else they need. In and out like the wind is their motto. The scope of plausibility is wide.

Not so with my Mapleton books. They’re contemporary police procedurals at heart, and I want them to be as accurate as possible. To this end, I ran a couple of scenes by my cop consultant. He told me my headlight fragments probably weren’t going to help the cops identify the vehicle involved. Okay, I could work around that.

The next question was about my cops questioning someone in jail. Eye opener here. After some what if this’s and what about that’’? the bottom line: usually what you get at the time of the arrest is the last bite at the apple. So, the information I needed my cops to discover had to come from someone else instead of going to the jail to interview him after he was arrested.

Back to the drawing board again.

The biggest—and most troublesome—stumbling block in this book was that the story played out in numerous jurisdictions. I couldn’t have my cops go to their suspects, or even witnesses, without a local LEO along, or at least notified.

Once they knock on the character’s door, they’re just civilians. Outside of their jurisdiction, they’re not cops. What I’d written was just plain wrong and my decent, play by the rules Mapleton cops would never have done it. If they had, they could have been charged with false imprisonment.

So much for my exciting climactic scene! It would be nothing but paperwork and judges and extraditions. Nothing edge-of-the-seat in those scenarios.

As my cop friend put it, Funny how most people don’t get how complicated the laws make everything.

I went back to the drawing board a lot on these scenes.

By the time we’d had dozens of back-and-forths, and I’d reached a plausible, “that could work” resolution, he said:

I’m laughing. You try to do it right. See how boring Hollywood would have been it they had to keep within that pesky Constitution. It stood in my way many times.

What about you, TKZers? How do you make sure you get things right? Have you ever not realized you thought you knew something and then found out you didn’t? Do you write first, fix later, or research first? Or ignore the issue altogether–it’s fiction, after all.


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

A Different Conference Experience

A Different Conference Experience
Terry Odell

If all has gone well, when you’re reading this, I should have had my first cataract surgery yesterday, so forgive me if I don’t respond to comments. Surgery went very well, so I’m back at the computer.

I attended the Flathead River Writers Conference, where I had the pleasure of meeting fellow TKZ blogger, Debbie Burke. In her post yesterday, she said I’d have pictures to share, so here are a few to start.

Middle Ford of the Flathead River flowing through Glacier National Park

Lake McDonald

I’ll stick in a few more throughout the post.

This was a very different kind of conference for me. My decision to attend was to get away for a few days, meet some new people, and, most importantly, recharge the batteries. I’ve always attended genre-based conferences, and most have been much larger. This one (under 100 attendees) didn’t hit my overload button. Also, to fulfill the battery recharging goal, I arrived two days prior to the opening session. Debbie was generous enough to play tour guide, so I got to see a lot of the area. Including, I must add, places Debbie used in her books. An added perk: she knows where the best rest stops are.

A few highlights for me from the sessions. (Let me point out, this was not a ‘business networking venture’ for me.) John Gilstrap swears that all of the business takes place at the bar. He’d have been disappointed here, because the conference hotel didn’t have a bar. Or a restaurant.

Trail in Glacier Park

McDonald Falls

One of the “speakers” Dr. Erika Putnam, a chiropractor/yoga instructor, had everyone participating in stretches and poses designed to counteract the “all day in front of a keyboard” neck, shoulder, and back stiffness. Another was the Montana Poet Laureate, Chris La Tray, a member of the Little Shell Tribe of Chippewa Indians, who gave poignant yet very entertaining talks.

Another highlight was when the two agents in attendance, Zach Honey and Julie Stevenson did cold reads of the first page of anonymously submitted manuscripts. (Sound familiar?) The submissions were read aloud by conference staff, although the agents had hard copies so they could read along.

Honey focuses on representing thrillers, and Stevenson wants literary fiction. Most of the submissions leaned toward the literary end of the spectrum, and I was left cold. I could hear JSB saying “Nothing’s Happening!” Pretty Prose doesn’t do it for me. Their comments were kept short and superficial, but there were one or two submissions they thought they’d want to see more of. I’m sure those authors were thrilled.

Totem at Lake McDonald Lodge

Author Mark Sullivan’s talk on day one about his path to success was interesting, but it was his talk on day two that gave me my biggest takeaway. He spoke of the connection between the body and the mind. He suggested that if you’re having trouble finding the emotional center of your character, picture what that character’s body position would be, then get into it yourself. Something to try, for sure.

He did something else I’ve never seen at any other conferences, which was to lead the group in a meditation session. Sue Coletta talked about breathing, and we did similar  exercises. He also addressed something that resonated with me. “Too much to do” anxiety. Sullivan pointed out there’s no point in getting upset about something that happened in the past. It’s over and done. Likewise, you can’t fret about what’s in the future. You can only live in the “now.” Do one thing at a time, and wipe out the rest. Looking at a ‘to do’ list of 20 items is daunting. Don’t think about the 20, deal with the one.

This suggestion came in handy when I arrived home and considered everything I had to do. There were the household tasks, the ‘catch up’ tasks, and the ‘get everything done before my cataract surgery’ tasks. Instead of freaking out, I was able to focus on one thing at a time, and the usual knotted stomach wasn’t an issue.

He left us with these words: The universe is in a state of expansion. If you’re in a state of retraction, you’re fighting the universe. Don’t get involved with yourself.

Playing with Textures – Glacier Park

What about you, TKZers? Do you ever need to get away and do something a little different? Was it worth it?


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Time Warps and the ING Construction

Time Warps and the ING Construction
Terry Odell

UPDATE: My audiobook narrator, Steve “Captain” Marvel was unable to respond to comments on the post where I interviewed him. He has now replied to those who left comments. You can find the post here.  He’s graciously left his email address in a reply should anyone need to follow up.

 

 

Time WarpI’m on my way to Montana to attend the Authors of the Flathead Writing Conference. I did a Zoom presentation for their group at Debbie Burke’s request, and had a good time talking to people who understood the “writer’s mindset.” So much so that I registered for their conference and am looking forward to meeting Debbie in person.

I’m revisiting a topic I’ve addressed before, triggered by a recent read of a traditionally published author’s book. (Why do we feel it’s necessary to differentiate between traditionally published and indie publishers?) Anyway my guess is both the author and the editor didn’t grasp the fine points of the “ing” construction, and this book had countless misusages of the ‘simultaneous action’ that goes along with those “ing” clauses, resulting in numerous time warps.

You don’t have to read science fiction to run into a time warp. At the very first writer’s conference I attended, an agent said she would reject a query with more than 1 sentence beginning with the “ing” construction. Her explanation—it’s too easy to make mistakes with that sentence structure.

But is it wrong? No. You have to be careful, and you have to pay attention. There are different reasons to avoid, or minimize use of those pesky “ing” words.

First, the inadvertent time warp.

Unlocking the door, Fred dropped the mail on the table and poured himself a drink. Using that “ing” phrase shows simultaneous action (or it’s supposed to), and Fred couldn’t have done all that while he was unlocking the door. Time warp!
Better to write After unlocking the door, Fred dropped the mail on the table, then went to the liquor cabinet to pour himself a drink. Time moves forward in that one.

What’s wrong with these sentences?
“Running across the clearing, John rushed into the tent.”
“Opening the door, Mary tripped down the stairs.”

John can’t be getting into the tent while he’s running across the clearing. And Mary needs to open the door before she goes downstairs.

Next, the misplaced modifier

Time Warp
In my first critique group, I held the prize for creating an answering machine that gave neck massages. In my draft of Finding Sarah, I’d written, “Rubbing her neck, the blinking red light on the answering machine caught Sarah’s eye.” Ooops. (But I would like a machine with that function!)

Make sure the noun or pronoun comes immediately after the descriptive phrase. Thus, the above example could be “Rubbing her neck, Sarah noticed the blinking red light on the answering machine.”If your “ing” verb follows “was”, take another look. “John was running across the clearing” isn’t a strong as “John ran across the clearing.” Of course, you’ll want to use stronger verbs, such as raced, sped, or barreled, but the idea is the same.

When you’re looking over your manuscript, you might want to flag words ending in “ing” and take another look to be sure you haven’t made any of these basic errors.
Here’s a quick way to spot them in Word. Click the image to enlarge.
Time WarpIn your document, click the drop down arrow by “Find” then select “Advanced Find.”
Click “More” and then check the “Use Wildcard” Box. Type ing into the find field, then click the “Special” Option, and “End of Word.” This will add a > character. You can use the Reading Highlight to see all of them, and the “Find Next” to deal with them one at a time. You’ll get more than just verbs ending in ing, but it’s still a quick way to spot them. The hard part is determining whether you’ve got a problem!

What grammar “conventions” do you have trouble with? Which bother you when reading?


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”


How Right Do Your Characters Have to Be?

How Right Do Your Characters Have to Be?
Or, who are you going to upset or offend with this book?
Terry Odell

Clichés are to be avoided, they tell us. So are stereotypes. (Still haven’t figured out who “they” is, but my grandfather apparently knew them well, as they were always making mistakes he’d get blamed for.)

But a cliché can provide a shortcut to understanding or visualizing a scene, and a stereotype might offer a shortcut to getting a handle on a character. Nothing is all good or all bad.

Publishers are looking for diversity these days. I’m going out on a limb here and saying very few of us belong to more than a small number of different ‘groups.’ Gender, ethnicity, religion, age. If we want diversity in our books, we’re going to be writing about people different from ourselves.

How do we get it “right?” Is there even a “right?” Can we say all golden retrievers are happy, people-loving dogs? Are all Staffordshire terriers dangerous? Same goes for people. Yet we categorize and generalize.

Years and years ago, my mom became good friends with our next-door neighbor. The two of them went to the beach one day, and the neighbor found out my mom was Jewish. She was surprised—maybe even shocked. Her words: “I’d never have thought you were Jewish. You’re so nice.” The neighbor wasn’t from Los Angeles, where we lived, and her exposure to diversity was obviously limited. Her perceptions were ruled by her experience. I still wonder if she and my mom would have been friends had the neighbor known at their first meeting that my mom was Jewish.

In my Mapleton books, Sam and Rose Kretzer are Jewish, and I’m sure many people think some of their behaviors are wrong. They’re bringing their own perceptions and experiences, and making generalizations. Rose is a conglomerate of many of my relatives. Trying to get a Jewish character right is next to impossible, one simple reason being there are so many different sects or denominations, and there’s diversity within each.

Today, there are warnings about getting diverse characters right to the point that some authors are hiring sensitivity readers, or at least running pertinent sections by members of whatever group their character belongs to. I have a trans character in one of my Mapleton books, and I approached a trans author to make sure I got it right. Was it right for everyone? I don’t know. I haven’t seen any negative comments, so maybe I did. Also, the character was a minor one, and didn’t have a lot of page time.

I do know that after my first few books, which were (and still are because I’m not updating them) populated predominantly by white cis characters, I began including more diversity. Would I ever try a protagonist who’s substantially different from me? Other than writing males, I don’t think so. There’s too much to get wrong, and too many people who are offended by mistakes.

Something as simple as age is another thing to try to get right (which is what sparked the idea for this post).

I get the New York Times’ daily digest in my email, and a headline saying It’s Fun to Be Alive’: 13 Older Photographers Show Us Their Work — and Themselves piqued my interest, so I opened it. Older, eh? I’m older than most of them. I’m not pretending to be any age other than mine, but it’s being put into a box that’s the problem.

A while back, I agreed to read a chapter that was giving an author acquaintance trouble. He’d included a secondary character who I’m sure was meant to be a mood-lightener. Stereotypical elderly woman. Hairnet, orthopedic shoes, walking stick, thick glasses—the works. Her age? 65. I came down fairly hard on the author for that one. I’m ten-plus years older than that character, and that kind of a stereotype bugs the heck out of me.

That, for me, is what we as authors need to consider when we’re creating and describing any character, be it their age, gender, ethnicity, religion, dietary habits—the list is endless. And these days, people are eager to jump down your throat if your description deviates in the slightest from their perception.

What about you, TKZers? How do you get things right for your characters? Or don’t you care how readers will perceive them because you’ll never please everyone?


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”


Bulwer Lytton 2023

Bulwer Lytton 2023
Terry Odell

A break for some fun. Here are some of the winners of the 2023 Bulwer Lytton Fiction Contest. If you’re unfamiliar with the contest, here’s the skinny from the website:

“Since 1982 the Bulwer Lytton Fiction Contest has challenged participants to write an atrocious opening sentence to the worst novel never written. The whimsical literary competition honors Sir Edward George Bulwer-Lytton, whose 1830 novel Paul Clifford begins with “It was a dark and stormy night.”

The contest receives thousands of entries each year, and every summer our Panel of Undistinguished Judges convenes to select winners and dishonorable mentions for such categories as Purpose Prose and Vile Puns.”

I’m sharing only one category today, Crime and Detective.

Winner

The tall, slender seductress had Tom Pauley wrapped around her little finger, and she had James McGee hanging from a necklace, but the police were still waiting for the lab results to determine whose body parts she had used to make her earrings and that stunning tennis bracelet.  Julian Calvin, Atlanta, GA

Dishonorable Mentions

Elsie was seated by the window overlooking the deserted boardwalk (the crime scene in this saga) holding the hand of her beloved Jeremy (the soon-to-be unwitting accomplice), when George (who you will soon learn is the murderer), suddenly opened the door to their cozy loft holding a cup of coffee and said, “This cup is for you, Elsie” —and this cup would of course be her last . . . but you do not know any of this yet. Frederick Ankowski, Santa Monica, CA

John was a police officer, and Mary was a serial killer, and just like that you think you know how that’s going to end, don’t you; well, John lived in New York and Mary lived in London, and they were both moderately afraid of airplanes, so I bet you’re not feeling like the brightest crayon in the box right now. Gloria Glau Burkstaller, Rome, Italy

Chief Homicide Inspector Gerald “the Bloodhound” McLean regarded the list of victims —a corporate litigator, an investment banker, a hedge-fund founder, and a Tony-winning playwright —and wondered what he could make of their only identifiable connection:  membership in the long-dispersed punk rock band John Vomit and the Leather Scabs, rare copies of whose only record, “Picked Off the Litter,” now traded hands for a thousand bucks a pop on eBay. G. Andrew Lundberg, Los Angeles, CA

Officer Meyer Briggs burst into the bedroom and saw Professor Rorschach standing over the body of his mother, bloody knife in hand, “I swear it’s not what it looks like!” Rorschach exclaimed. Justin C. McCarthy, Cranston, RI

She waltzed into the place like a spring thaw, all flushed and bursting with promises of warm and cloying things to come but I stopped her in her tracks with a dream-grounding “This is a detective agency sweetcakes, not a dance studio.” Larry Nixon, Qualicum Beach, Canada

Under the skewering stare of DI Jack ‘Robin’ Redbreast, the culprit’s wits scattered like a patina of rain-startled spiders, leaving his fraught denials as nakedly unconvincing as Mick Jagger in a movie role.  Tom Prentice, Dublin, Ireland

The second she stepped into my office I knew she was Trubble, Sarah Trubble, she was wearing a name tag and I’m a detective. Phil Saunders, Barrie, Canada

You can find all of the categories and winners here.  Enjoy! Take a minute or two to browse the site and come back and share a favorite.

Have you ever entered? Would you like to?


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

How Are They Talking?

How Are They Talking?
Terry Odell

This topic has come up here at TKZ before, but I recently read a book by a best-selling author, traditionally published, that had my teeth on edge, so I’m revisiting it.

Dialogue. Characters are talking. It’s up to the author to make sure the reader knows who it is uttering those gems. The terms I’ve learned are “tags” for things like he said, she asked, etc., and identify the speaker.

“I’m hungry,” Gordon said. “What’s for lunch?” she asked.

Note: It’s also considered acceptable to use “said” for questions.

Beats show a character’s action. Gordon opened the refrigerator. “I’m hungry.”

Note: It’s better to use either a tag or a beat, not both for the same dialogue line.

What was my problem with the book I read? The author (or her editor) seemed reluctant to use the word “said.” Reluctant? It was as if she thought a rattlesnake would strike every time she did, and she used more “creative” words instead.

While there’s nothing creative about said, it has the bonus of being invisible. I was reading novel by the late Robert B. Parker when I was a beginning writer, and I stopped to evaluate his dialogue. The man tagged almost every single line of dialogue with “said” and yet I realized I’d read three full pages and hadn’t noticed a single one.

What do these creative tags do for the reader? For this reader, they jump off the page. Instead of simply letting me know who’s saying the line, they’re making me stop and think. They’re distracting. After a few chapters they become downright annoying.

What word choices did this author use? Let me count the tags.

corrected, allowed, accused, argued, tossed back, explained, grumbled, muttered, murmured, suggested, noted, offered (that was a favorite), interjected, reminded (him), insisted, implored, urged, warned, added, demanded, agreed, promised, explained, tacked on, allowed, pressed, put in, pointed out, challenged, ordered, urged, agreed.

And this was in the first 5 chapters, after which I stopped tracking them. I counted a whopping 8 uses of said in these chapters, and one of asked. Most of the “said” uses were connected with action beats, as in “She said as she poured the coffee.” Both aren’t needed for the same line.

Although this was a good story, the read was an effort for me as the creative tag words made me stop and think about them. I’d rather be thinking about the story.

What about you, TKZers? Do you prefer the invisible said or do you enjoy the creative alternatives? Why?


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”


Time to Have a Little Fun

Time to Have a Little Fun
Terry Odell

It’s summer. People are on vacation. Escaping the heat. Or trying to. As a diversion, I thought we might take a few minutes to have a little fun.

I confess that I’ve had some fun with the–ahem– “Microsoft” callers because they’re live people.  When they tell me my computer has notified them it’s been compromised, I ask them which computer they’re talking about.  I say I have five. Obviously, if my computer told them it was infected, they have to know which one it is, right? Apparently not. I’ve also lied and told them none of my computers are running Windows.

 

Emails are a different game. I’m sure I’m not the only one who gets the occasional spam that sneaks past filters. Akismet, which I use on my website, is great. My business email account has very good filters, too.

One of my former personal email accounts let a lot of spam through. Their company philosophy was that deleting spam was comparable to censorship, although they sent most of it to a junk folder. Every now and then, I’d skim through the messages. First, of course, to make sure nothing legitimate had been sent there. Second, because the messages were often sources of amusement, which I’d share to my Facebook page.

One thing we’re told is never to respond to these messages. All that does is prove your email address is valid and opens you up for more spam.

But what if we could? Haven’t you been tempted? How many times has my nonexistent McAfee subscription run out? How many DeWalt power tools have I won? (Although now they seem to be Stanley.)

Have you had the “I’ve accessed your computer and have video proof that you’re watching/participating in porn. Pay me the equivalent of $X in bitcoin by such and such a date/time, or I’ll release them for the world to see” message? I have. More than once.

My “Oh, if only I dared” response would be:

“OMG, I thought I’d lost those videos. Thank you SO much for finding them! PLEASE send them to me ASAP!”

(It’s important to use lots of exclamation points and caps!)

You’re creative people. Your turn to play.

How would you answer if you dared?

Feel free to share your own “pet spam” messages and replies.


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”