Using Books2Read as a Marketing Tool

Using Books2Read as a Marketing Tool
Terry Odell

Marketing. I think most of us dread it. Unless you’re in the high echelons of traditional publishing, you’re going to have to do at least some of it yourself. It’s way way way down on my “things I like to do” list, but I’ve found a few things that make the chore less daunting.

Note: this is what I’ve found effective for me. YMMV.

Our goal, if we’re trying to sell books, is to get people to buy them, and for that, they have to go where the books are sold. I prefer to have my eggs in more than one basket, so I sell wide to Amazon, Barnes & Noble, Nook, Kobo, Apple, and Smashwords. To be frank, I’m stubborn and I’m irked to no end when the only link available sends me to Amazon. I buy my books from Barnes & Noble.

For those of us who put our work out there in several formats: digital, paperback, and hardcover, sending prospective readers to the right place can be a challenge.   And then there’s audio, which adds even more sales channels to the mix. If you’re posting on social media and you want to direct readers to your books, how many links to you have to include? It can be a lot.

That’s a lot of places to have to point people to, so I’ve been using Books2Read to help make things a little easier. It’s not only for indies. Reavis Wortham’s publisher used it to promote one of his books just last week. (Effectively, as I bought it.)

Books2Read, which is connected to Draft2Digital, offers a simplified approach. Their Universal Book Links (UBLs)  allow you to use a single link for each of your books. Clicking the link sends readers to a book page with the option to choose the format they prefer and the sales channel from one page. It requires a second click, but readers can choose a default store and go right there, eliminating that step.

You can even create a custom name for your UBL, which makes it easier to remember if you’re adding your links to marketing materials. They all start with the expected https://books2read.com, but you can extend that. Example: my newest release, Deadly Relations, can be found at https://books2read.com/DeadlyRelations. If you follow that link, you can see what these book pages offer (and it saves me from having to create a screenshot to post here).

This second click also has the added bonus of letting you use these links in your “More by the Author” pages. Amazon kicks out links to stores other than its own, but Books2Read isn’t a store link, so you don’t have to create different pages for different channels. (And if you use Draft2Digital for formatting, they’ll do all that for you. You don’t have to sell via D2D if you don’t want to. They’re fine with letting you upload your files, and they’ll covert it to epub which you can then upload anywhere else you want—including Amazon.)

You can have an author page at Books2Read which organizes your books by series (here’s mine), but sometimes you want to call attention to one series, which is where this few minutes of extra effort comes into play. This can be particularly helpful if you write more than one series or books in more than one genre.

Recently, I stumbled across another tool Books2Read offers. Let’s say you’ve written 25 books. That’s a lot of links, even for “one stop shopping.” Now, you can create a separate link for each of your series. B2R calls these “Reading Lists” and when I first saw it, I didn’t pay much attention, because I wasn’t interested in creating lists of books I’d recommend to others, which is how my brain interpreted Reading Lists. However, it’s a tool to create a carousel of your own series’ books. It takes a couple of minutes to set one up, even for a non-techie like me. B2R has already done the heavy lifting.

If you go to your B2R dashboard, there’s a dropdown for “Link Tools” in the upper right that includes “Reading List”. (Click the images to enlarge)

Click on it, and you’ll get to the series page Books2Read’s bots have already created.

From there, it’s a matter of filling in some blanks and adding any books they haven’t put into the series yet. You’ll note you can give a custom name to these URLs, too.(Note: In this screen, click on Advanced Options and check the box at the bottom to make your link public, assuming you want to be able to send people  there.)

If I’m promoting my Mapleton series, for example it’s so much easier to send readers here rather than separate links for each book, each format, each sales channel.

You’re free to create your own list carousels. Heck, if you wanted to, you could create one based on cover color. Or books with animals. Or books set in the same place. That might be going a bit far, but you’re in charge.

And, yes, if you’re doing things right, first and foremost, all this information should be available on your website. But sometimes, these shortcuts are helpful to readers, and that’s who we’re here for, right?

Any marketing tips to share, TKZers?

Readers, do you like being able to see books, series, etc., in one place? Have you ever visited Books2Read?


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Octopuses and Accuracy

Octopuses and Accuracy
Terry Odell

First, for those of you who are interested in my recaps of my recent trip to Norway, the Shetland Islands, Faroe Islands, Iceland, Svalbard and more, I’ve been posting them on my personal blog, Terry’s Place. I’ve also been working on my gallery. Lastly, I did an interview about expedition cruising with the travel agency that arranged our trip. You can watch the replay here. The cruise part starts about 5 minutes in.

Next, the new computer setup went relatively smoothly. Wiping the old computer was more troublesome, but as of now, I consider myself back in business.

Okay, enough personal stuff. Today’s TKZ topic: Accuracy. I’m not talking about the stretches of truth we often make for the sake of the story. Readers suspend disbelief to an extent when they read fiction, but we don’t want to make glaring errors. Their willingness to suspend goes only so far.

I belong to a local book club, and most of the time the books they choose aren’t my standard reading fare, but I’m willing to read and attend meetings when I can. Yes, there is wine involved.

A recent book choice was Remarkably Bright Creatures by Shelby Van Pelt. I usually get my book club books from the library, and this one arrived too late to read in time for the meeting, so I missed the discussion. I’m not doing a book review here. It’s a popular book, and I found it engaging enough. It was written in present tense, which I don’t care for. It was on the predictable side, but the main protagonist—the human one, Tova—was interesting, and easy to care about. I was happy to keep reading to see how the author brought everything together. The non-human POV character was a Giant Pacific Octopus, Marcellus, captive in a small town aquarium. The two of them, as expected, became “friends.”

As the title indicates, Marcellus was a very intelligent octopus. A bit more intelligent than science studies would indicate, but I was willing to suspend some disbelief for the sake of the story. The author took behaviors that have been observed in some octopuses and kicked them up a notch. Or three.

What I couldn’t get past, and the reason for this post today, was that Marcellus was described as having one eye. Octopuses have two eyes. And yes, I looked it up to make sure I hadn’t missed out on a piece of octopus anatomy. Now, this species is very large, and it’s possible that Tova would see only one at a time. Or maybe he’d been injured prior to his rescue. I guess the author thought a rescue octopus would be better than having the animal captured for the sake of a unique display exhibit, but that’s not the issue. Nowhere in the book was there an explanation of the single eye. So every time there was a reference to his “eye” I was yanked—forcibly—out of the story.

Stretching the behaviors I could buy, but why mess with reality? All it would have taken would have been a credible reason for only one eye. It was obvious the author had done her homework based on the behaviors she described, but it’s not like she would have missed how many eyes the creatures have. They have nine brains and three hearts, which she got right, but they have two eyes. Did he always have his head turned so only one was visible? Why make it seem that he has only one?

At the end of the book, we see a new statue outside the aquarium, and the author points out the two eyes on the statue. But nothing I saw—and nothing in any of the reviews I skimmed through—seemed to care that Marcellus wasn’t described anatomically correctly. I asked my book club members, and none of them remembered anything about the eye/eyes jumping out at them, so maybe it’s just me. One said she noticed it, but shrugged it off and kept reading. It bothered me enough to pose the question to you.

When facts are presented, and you know they’re wrong—perhaps the old safety on the Glock mistake, or smelling cordite—what’s your take? I’m not talking about a one-off mention. The mention of Marcellus staring at her with his one eye is repeated numerous times in the book.

Or, has someone here read the book and can tell me there was a mention of it, slipped in somewhere and I missed it? Maybe at the bottom of page 127 when I sneezed?

Have you ever been dinged for something a reader said was wrong when you had it right?

Have you been pulled out of a story due to inaccuracies? How glaring do they have to be before you put down the book?

*Note: The word octopus comes from the Greek, not the Latin, so the plural is octopuses, not octopi. For my science nerd friends, you can learn more about the Giant Pacific Octopus here.


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”


Travel as Writing Fodder

Travel as Writing Fodder
Terry Odell

"Salome" Bergen, Norway.

“Salome” Bergen, Norway.

I’m back, and after a prolonged bout of de-jet-lagging, almost functioning again. Before I left, I made the conscious decision that this trip was a vacation. I had no plans to set a book where we traveled. Since I’m an indie author and I haven’t established a due date for the current WIP with my editor, I was free to leave the writing behind.

A week after arriving home, I still hadn’t opened the WIP. My critique partners had sent their feedback on everything I’d written. Their messages sat, unopened, in an email folder. Still no guilt.

Even if I was on vacation, the writer brain never really shut down. I’m willing to predict some of my observations and experiences will show up in a book eventually. Here are a few.

On approach

The Travel Process
Our trip began with a flight to Bergen, Norway. Lacking the Enterprise’s transporter, it was Denver to Frankfurt, then to Oslo, then to Bergen. Note to travelers: just because your ticket shows Bergen as your final destination, and because the luggage tags say that’s where it’s going, if you’re going through Norway, it’s not that easy. Something about not being part of the EU, I think, but your baggage is offloaded in Oslo, and you have wait to reclaim it, recheck it, go through passport control and security. And Norway wants everything scanned. We put our hand luggage through the same way we had in Denver, but here they wanted laptops, tablets, cameras, and even one of the Hubster’s lenses. Did they ask for all of these at once? No. They asked about laptops, etc., so we took out our iPads and they sent them back through. Then they asked if we had cameras, and we repeated the process.

We had 90 minutes between flights, and that wasn’t nearly enough given the size of the airport and how many different “stations” we had to find, so we had to get booked on the next flight (fortunately, there are frequent ones), and then figure out how to notify the tour company, which would be meeting our original flight, that we would be late. Helps if you’ve used a travel agent. Helps even more if said agent is your son.

Anyone seeing any plot complications, tension, conflict here?

Communication
Given Bergen is a lot closer to Europe than the US, most of the passengers were from what we’d consider “somewhere else.” I was impressed and embarrassed at how almost everyone could manage to communicate in English. We Americans expect to be understood (and if we’re not, we speak louder), but it’s an arrogant assumption. I made the effort to use my VERY rudimentary German where appropriate. The people I spoke with were good-natured about it and helped me out, but my mastery of their language didn’t come close to their mastery of mine, and they tended to answer me in English. We spent some time with a couple from the Netherlands, and they had little trouble switching from English to German to Dutch.

And, speaking of languages, the primary language on the trip was English, but they repeated all announcements in German and French as well. They offered listening devices to anyone requesting them, and they had staff translating all the lectures as they were presented, which were transmitted to the deivces. What if one of the translators was unreliable? Sneaking coded information to some passengers?

Well, How About Them Apples?
In books, coincidences have to be dealt with very carefully. When we were seated at dinner the first night, the couple next to us spoke “American” and, of course, we asked where they were from. “Colorado.” Could I use that in a book? I’m not sure it would be believable, but they were from the Denver area, so about 2 hours from where I live.

Suckling pig, carving station MS Spitsbergen

Food
Food, of course, has infinite possibilities. Our ship served all meals buffet style, and there was an abundance of choices. How would characters react to seeing a suckling pig at the carving station? Or five varieties of herring? Three flavors of ice cream (plus toppings, of course).

People
Then there are the characters. There’s the one who makes sure she’s right next to the guide on tours, asking constant questions designed to show off her knowledge of any subject imaginable rather than care what the guide’s answers were. Or the two young couples on a ship filled with predominantly “mature” individuals.

Okay, I’ve droned on long enough. And, as a thank you for reading this far, here are a few pictures. I’ll have more as I work through them, but it’s been slow going. There have been computer issues, which I’m “solving” by getting a new PC, but that’s another whole set of complications.

If there’s interest in me sharing trip details, since our stops were at places far from what most of us probably think of as cruise destinations. Have you ever been to Lerwick, Elduvik, Akureyri, Tórshavn, or Bakkagerði?. Have you ever heard of them? Could you find them on a map? I couldn’t have. Let me know and I’ll follow up with a more “travelogue” style post or two.

Storefronts, Bergen, Norway

Bergen, Norway, waterfront

Signpost, top of Mount Fløyen, Bergen, Norway

Bakkagerði street

Puffin, Iceland

Would you feel guilty taking a pure vacation, TKZers? Any questions about the trip?


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Television Tropes

Television Tropes
Terry Odell

Writing for Television

Image by Bokskapet from Pixabay

Since I’m still away, I thought I’d offer some smiles. I first posted this almost 2 years ago, but I think it’s still relevant.

Are you a fan of television mystery shows? Ever thought of writing one? Or any kind of television show? If so, here are some tips to keep in mind.

  1. If staying in a haunted house, women should investigate any strange noises wearing their most revealing underwear.
  2. If being chased through town, you can usually take cover in a passing St. Patrick’s Day parade – at any time of year.
  3. It’s easy for anyone to land a plane, providing there is someone in the control tower to talk you down
  4. Once applied, lipstick will never rub off, even while SCUBA diving.
  5. The ventilation system of any building is a perfect hiding place. No one will ever think of looking for you in there and you can travel to any other part of the building without difficulty.
  6. Should you wish to pass yourself off as a German officer, it will not be necessary to speak the language. A German accent will do.
  7. A man will show no pain while taking the most ferocious beating but will wince when a woman tries to clean his wounds
  8. When paying for a taxi, never look at your wallet as you take out a bill—just grab one at random. It will always be the correct fare.
  9. During all police investigations, it will be necessary to visit a strip club at least once.
  10. Cars and trucks that crash will almost always burst into flames.
  11. A single match will be sufficient to light up a room the size of a football stadium.
  12. Medieval peasants had perfect teeth.
  13. All single women have a cat.
  14. One man shooting at 20 men has a better chance of killing them all than 20 men firing at one.
  15. It does not matter if you are heavily outnumbered in a fight involving martial arts. Your enemies will wait patiently to attack you one by one, by dancing around in a threatening manner until you have knocked out their predecessor.
  16. When you turn out the light to go to bed, everything in your room will still be clearly visible, just slightly bluish
  17. Dogs always know who’s bad and will naturally bark at them.
  18. Rather than wasting bullets, megalomaniacs prefer to kill their archenemies using complicated machinery involving fuses, pulley systems, deadly gases, lasers, and man eating sharks that will allow their captives at least 20 minutes to escape.
  19. A detective can only solve a case once he has been suspended from duty.
  20. If you decide to start dancing in the street, everyone you bump into will know all the steps.

Okay, tongue was inserted firmly in cheek. But sometimes, you just want to sit back and have some fun.

Any favorites among these? Any to add?

Next time, I hope to have tales from the far north to share.


And a little BSP. I’m going to be teaching some writing craft classes via Zoom, hosted by my editor.
12 Steps to Intimacy on June 17th

Creating Armchair Adventures on July 15th

Into the Heads of Your Characters, on July 29th.

The links will provide more details.

Please spread the word. Friends, writing groups, libraries … wherever you think there might be people interested in learning more about the craft.


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Tips for Distant Settings Redux

Tips for Distant Settings Redux
Terry Odell

Map showing a Norway Cruise RouteIf all goes as planned this time, when you’re reading this, I should be somewhere in the skies between Frankfurt and Oslo. Or Bergen, where our cruise begins. Therefore, I won’t be able to respond to comments, but I trust you’ll play nice and keep things going.

One of my retirement goals is to travel, and even though Antarctica didn’t (and probably never will) happen, I’ve been fortunate enough to see parts of the world I’d never thought I’d be visiting. A lot of this is because our son is a photographer and his “specialty” is leading photo safaris all over the world. This current trip is to Norway and beyond. I’m revisiting a post I did some time ago, with my tips for writing about distant settings, based on a trip to the British Isles.

When the Hubster and I decided to celebrate our 50th anniversary with a trip to the British Isles, of course I had “book” in the back of my mind. However, an international setting wouldn’t have worked with any of my existing series, and since I never plot in advance, I decided to enjoy our tour, taking pictures and notes of what we were seeing and doing and just wait and see what might bubble to the surface.

When we got home, I decided I’d write a short and sweet romance. Write it quickly, understanding that it’s not my true “brand” but that I had to publish something to justify writing off at least part of the trip.

Well, I soon discovered I’m not a short and sweet romance author, and mystery elements insisted on working their way into the story. What I ended up with is Heather’s Chase: an International Mystery Romance which is closer to my brand, although it’s a stand alone and still a bit of a one off. Nevertheless, it was an educational experience. Since then, I had another major trip, this one to Croatia, which led to the book Cruising Undercover.

Things I’ve learned about setting a book in real places, especially distant ones.

Less is more. My first drafts went into phenomenal detail about absolutely everything. Airports. Train stations. Hotels. Food. All the places we stopped, what we saw on the drives. Given we were traveling for well over two weeks, that would have been a LONG book. A sense of place is good. Overwhelming readers is not. I had to keep reminding myself to make sure everything related to the plot and characters. I wasn’t writing a travelogue.

Stay true to time. Readers familiar with the area will know that you can’t get from A to B in two hours, or that when you’ve had your characters on their bus for five hours, it’s really a twenty-minute drive.

You’ll always miss something. Unless you’ve got your plot mapped out before your trip, once  you start writing, you’ll have a scene to write and—lo and behold—you missed taking a picture, or didn’t take the right notes. I spent a LOT of time on the internet rechecking facts, looking at maps, and refamiliarizing myself with some of the attractions we visited. If I couldn’t find exactly what I needed, I reminded myself I was writing fiction—another reason not to name real places. On the occasions where my characters were eating in real, named places, I made sure I had pictures and menus. Same for attractions.

Don’t make up real stuff. One of the reasons I made this book a stand alone was because our trip didn’t include visits to police departments (although I snapped a picture of a vehicle in Ireland, “just in case”). Also, it would be unrealistic for my American characters to have any access to law enforcement in several different countries.

Be nice. I also opted not to name the specific hotels or restaurants (mostly). For one thing, it gave me the freedom to change the décor, layout, amenities, or the restaurant menus. And, if something “bad” happened, I wasn’t going to incur the wrath of those establishments.

It’s about flavor. Although my characters didn’t visit Northern Ireland, I did include a character from the same town we’d visited when we stayed with my daughter. I made sure she vetted all his dialogue. For example, people in Northern Ireland use the word “wee” as a meaningless adjective. I was asked for my wee credit card, given a wee receipt, offered a wee bag for my purchases. My British critique partner was very helpful with vocabulary as well.

All in all, I had a great time ‘revisiting’ my trip to the British Isles while I was writing the book, and being able to incorporate my experiences into Heather’s Chase. I did a little better with the Croatia trip, although there were lapses in my note-taking. At least, since it was a photography trip, I had plenty of pictures to nudge my memories.

Any tips to share, TKZers?


And a little BSP. I’m going to be teaching some writing craft classes via Zoom, hosted by my editor.
12 Steps to Intimacy on June 17th

Creating Armchair Adventures on July 15th

Into the Heads of Your Characters, on July 29th.

The links will provide more details.

Please spread the word. Friends, writing groups, libraries … wherever you think there might be people interested in learning more about the craft.


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

What’s The Big Deal About Was?

What’s The Big Deal About Was?
Terry Odell

When I finished my first novel, the only paths to publication were vanity presses and agents. When I found my first, last, and only agent, she returned my first chapters with every use of the word was circled in red. Everyone said “Was is passive writing. Don’t use it.” I might not have been an English major, but I knew enough to know that “was” is the past tense of “is” and there’s nothing wrong with writing in the past tense. Now, it might not be the strongest of words, and when paired with an “ing” verb, might not be the most exciting way to express something, but it’s not passive. (I wrote about the dangers of using ‘ing’ construction in another post.)

Passive voice is something else again. Consider The dog bit the boy versus the boy was bitten by the dog. The former is active voice, the latter is passive voice. (I know someone out there is saying, “But what about The dog was bitten by the boy? That’s passive voice, but unexpected, and therefore more interesting.)

The following are passages from books written by best-selling authors. I wonder if their editors circled all their “was” usages in red—and “were” as well. Yes, there are  a couple of passive voice sentences in there. Their editors didn’t cut them, either.

The body was crumpled beside a Dumpster midway down the alley, but my view was blocked by a woman in a T-shirt and shorts, and two men in dark sport coats. The woman’s T-shirt was fresh and white and made her stand out in the dingy alley as if she were on fire. The older suit was a thick man with shabby hair, and the younger detective was a tall, spike-straight guy with a pinched face.  The Forgotten Man, Robert Crais


The shooter was trained, the shooter was a killing machine, but he was still human. Now, breathing hard, he tasted blood in his mouth like you might after a tough run; and all the time, he was looking for lights, he was looking for an alarm, a cry in the dark.  Heat Lightning, John Sandford.


Sheriff Goodman was into his thirtieth hour without sleep. He was dazed and groggy and barely upright. But he kept on going. No reason to believe the abductors had stayed in the vicinity, but he had his guys out checking any and all vacant buildings, barns, huts, shelters, and empty houses. He himself was supplementing their efforts by covering the places they weren’t getting to. He had found nothing. They had found nothing. Radio traffic was full of tired and resigned negativity.  A Wanted Man, Lee Child


The general public was for the most part under the impression that the gang wars that gripped most of South L.A. and claimed victims every night of the week came down to a  Bloods versus Crips battle for supremacy and control of the streets. But the reality was that the rivalries between subsets of the same gang were some of the most violent in the city and largely responsible for the weekly body counts. The Rolling 60s and 7-Treys were at the top of that list. Both Crips sets operated under kill-on-sight protocols and the score was routinely noted in the neighborhood graffiti. A RIP list was used to memorialize homies lost in the endless battle, while a lineup of names under a 187 heading was a hit list, a record of kills. The Black Box, Michael Connelly.


Now, if you want to know a usage that bugs me, it’s using “start” where it’s not really needed. “The phone started to ring in Bob’s pocket.” What’s wrong with “The phone rang in Bob’s pocket?”

Or, “He started to walk away.” Unless he turns around and comes back, why not “He walked away.”?

What about you TKZers? Any “rules” you disagree with? Words or usages that bug you?


Cover image of Deadly Relations by Terry OdellAvailable Now in Digital, Paperback, and Audio
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”


Tell Don’t Show

Tell Don’t Show
Terry Odell

Something we’ve all heard since we took writing seriously was “Show, Don’t Tell.” It’s been called the “Golden Rule” of writing. Showing gets readers involved with the characters. Showing connects readers to the characters. Readers will experience things along with the characters instead of just watching. All that is true enough, but as with any rule, there are exceptions.

Showing everything can be exhausting for the reader.

I was reading Michael Connelly’s Desert Star. I think the man’s earned enough kudos over the years to be considered someone we can learn from. Although I prefer reading a deeper point of view, Connelly’s an exceptional storyteller, and I don’t mind stepping back. He still draws me into the story. And you know what? He’s not afraid to TELL his readers stuff.

Michael Connelly

Image from Wikimedia Commons, by Mark Coggins

While showing might create a connection, there are times when you don’t need to show things. Times when your shouldn’t show things. As Lee Child (and probably others) said, “Write the slow parts fast and the fast parts slow.” Telling is a way to get through the slow parts. The parts where there are things the reader ought to know, but not in the same way as the action parts of the story.

Example:

Harry Bosch is looking at a cold case file. This is how Connelly writes it:

The crime scene photographer had been thorough and had taken dozens of “environmental” shots depicting the victim’s entire home—inside and out—at the time of the murder. These included shots of the contents of closets and cabinets and drawers and of photos framed and hung on the walls. All of this allowed the case investigators ready access to the entire environment of the killing location. It also allowed them to better understand the victim by seeing how she had set up her home. It gave them an idea of the things that were important to her in life.

Did we need to see every picture? See Bosch’s visceral reaction to each of them? Experience what it feels like to turn pages in a binder? How much would it add to the story? Probably very little. But now, when we see the term environmental shots later in the book, we’ll know exactly what the term means.

It’s tough to “tell” well in a close POV, because you’re deep in the head of the character, experiencing everything as though there’s a movie camera embedded in his brain. Getting information across to readers when you’ve got characters on the page who already know the terminology, or how something works, ends up being “As You Know, Bob” speech. I’ve worked my way around it by bringing in a naïve character if possible, so she can ask questions and my in-the-know characters can answer them. There’s also no rule that you can’t step back from deep POV a little when it’s necessary for pacing.

Here’s a way Connelly dealt with the issue. Ballard is bringing Bosch up to speed.

“… Back then, the ODs were leaning on the theater director, a guy named Harmon Harris, because they heard he and Wilson had an affair a year before her death. They thought maybe there was bad blood between them. Harris denied the affair and they dropped it when he offered up Beecher as an alibi.”

She knew that Bosch would know that OD was cold case lingo for original detective.

OK, so we get a quick peek into her thoughts, and we readers now know what OD means and Connelly can use the term whenever he needs to.

And another, this from Echo Park:

“I have no idea, Olivas. What?”

“Your fifty-ones from Gesto.”

He was referring to the Investigative Chronology, a master listing kept by date and time of all aspects of a case, ranging from an accounting of detectives’ time and movement to notations on routine phone calls and messages to media inquiries and tips from citizens. Usually, these were handwritten with all manner of shorthand and abbreviations employed as they were updated each day, sometimes hourly. Then, when a page became full, it was typed up on a form called a 52, which would be complete and legible when and if the case ever moved into the courts, and lawyers, judges and juries needed to review the investigative files. The original handwritten pages were then discarded.

Harry would think of this in far less time than it took me to type it, but readers can accept that the simple reference to the “fifty-ones” would send his mind to what they were. Readers have the information, and it’s presented a lot more efficiently than using “show.”

Throughout his books, Connelly gives readers a lot of information about how the police department works, and he manages to keep readers—at least this reader—willing to accept that Harry Bosch is thinking these things, be it the history of the Parker Center in LA, where the chief’s office is, or how the desks are arranged in the homicide department. And that, to me, is the skill. Get the exposition in there without the reader feeling like you’re stopping the story to tell.

What about you, TKZers? Showing? Telling? How do you balance them? Do you even notice, or can you keep things seamless?

Any authors who do telling well?


Cover image of Deadly Relations by Terry OdellAvailable Now in digital, paperback, and audio
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

An Interview with Narrator Steve Marvel

An Interview with Narrator Steve Marvel
Terry Odell

Actor Narrator Steve Marvel head shotI’m pleased to have Steve “Captain” Marvel, the narrator of my Mapleton Mystery series, as my guest at The Kill Zone today. We’ve been working together for eight novels and a three-novella bundle and since I’m virtually clueless about how someone works with voice rather than fingers, I asked if he’d share a bit about himself and his process. He said he’d check in from time to time, so if you have any questions for him, ask away.

A little bit about your background qualifications as a narrator.
I studied Acting at a renowned university Theatre program and have had a four-decade stage career since. That time in the theatre has taught me how to create distinguishable characters, which lends itself very well to audiobook narration. Shortly after I started narrating, I won Audible’s Audiobook Narration contest. I’m only one of four narrators to have done so. I suppose you could say I’ve developed a skill in storytelling over the years which is serving me well in audiobooks.

How long have you been narrating audio books?
I started narrating audiobooks in 2013, although I had a regular job narrating a weekly financial newsletter for four years before that. So that’s about fourteen years, all told.

What other projects do you undertake?
For audiobooks, I go for titles that seem well-written by authors who like to collaborate. I tend to work mostly in detective fiction, thrillers, and sci-fi/fantasy, although I’ve done some fascinating non-fiction work, including a chronicle of the 1918 Spanish Flu pandemic, which is surprisingly popular, and a history of Star Trek, in which I voiced the words of William Shatner and Leonard Nimoy. That was a hoot.

Where other voiceover is concerned, I do a fair number of video games, mostly of the lighter-hearted, more tongue-in-cheek variety. I’ve voiced a lot of silly characters, including a series of fish and one fully non-verbal game in which I played five different monkeys. Those are fascinating challenges.

What made you decide to become a narrator?
Demand rarely exceeds supply within the acting business, but I discovered audiobook narration at a time when their popularity was exploding and publishers were actively seeking voices with acting ability behind them that could effectively portray characters and not just read copy. Audiobook narration also presents the actor with the opportunity to be not only the lead of the story, but every subordinate character, as well. He often functions as director, too, so the opportunity to exercise one’s creativity is greater than in just about any other area of the business.

How do you decide what projects to pursue?
Besides the qualities I look for in both book and author that I mentioned earlier, economics play a role. I take projects that either pay an attractive rate (as a member of SAG-AFTRA, there’s an established minimum I’m allowed to accept), or which show prospects for royalty-share income adequate to compensate me for my time as a professional. Choosing the right book is part art and part science.

For audiobooks, how do you determine the voices for each character?
I look for clues within the book’s text. Obviously, gender and nationality (accent) factor prominently. Age and attitude can also come into play, as can physical characteristics—is the character described as rotund or slight, healthy or wan, etc.? The body affects how a person’s voice is produced fundamentally, so I use all clues to feel out the character’s spine, both literally and figuratively. I often adopt that physical posture as I voice the character, which changes the voice without my having to rely strictly on auditory memory.

How do you keep all the voices straight?
I typically concoct and record all the major character voices for a book after I’ve read it through and before I begin the narration. I keep a file of those audio clippings open on my computer as I record the narration and refer to it as needed to remind me of my choices for each.

How closely do you work with the author?
That tends to vary by author and publisher. For major publishers, one doesn’t always have access to the author (especially, as was the case in a narration last year, when the author had been dead for a decade!). With independent titles where author and publisher are typically one and the same, some authors are very “hands off” and only have something to say about the narration at the beginning and end of the project, and then usually about logistics. Other authors give feedback as chapters get recorded, generally about characters and specific line readings. I’ve been very fortunate to work only with authors who mostly give me creative freedom and intercede only when something really jumps out at them.

I always try to keep in close touch with the authors I work with and keep them in the loop as to my progress and any questions I might have.

What are your biggest challenges?
The sorrow of seeing worthy audiobooks go unnoticed. Many authors struggle to market their work effectively, and I feel for anyone who’s poured so much creativity into a project only to see it languish in the marketplace. Digital items can live a long time online, though, so hope springs eternal.

Steve Marvel, audiobook narratorWhat’s the favorite part of the job (not counting getting paid!)

Connecting with the characters and the story and performing an interpretation that comes out of my own creativity. Reading alone in the booth, in the dark, can have a decidedly meditative quality to it. As someone who enjoys spending his vacations on silent retreat, I find that aspect of the process very appealing.

What’s the least favorite part of the job?
Like many narrators, I find editing the audio tedious. I don’t mind voicing the edits, replacing a word or phrase here and there. What I do mind is the process of cutting out the “bad” sections to replace them with the “good.” I’m actually quite good at it, but it’s extremely time-consuming. I’d rather be narrating!

How long does it take you to record a “typical” novel?
My average audiobook runs about 10 hours in finished length. Figuring about four hours of recording/editing time per finished hour, a book takes about 40 hours of work to produce. It probably takes me another 10 hours to read the thing through initially and make notes.

As an author, I compose my manuscripts at the computer, using Word. I’m always moving things around, finding better words, and fixing mistakes. With a word processor, it’s a very simple task. I have copy, cut, and paste commands at my disposal. I can highlight a sentence or phrase and drag it somewhere else in the manuscript, or delete it altogether.
What do you do with the first narration of the manuscript before you return it to the author? Do you hire out to have someone clean up the sound quality? (And could you describe what kinds of things have to be cleaned?)
Because my recording environment is particularly quiet (I have my own “isolation” booth at home), I generally don’t have to do much to the audio before I send it off to the author. I edit out mistakes and misreads as I go along, using a technique known as “punch and roll” to erase the unwanted audio and replace it with the proper reading as I continue on with the narration. When I finish each chapter, I run the audio file through what we call an “effects chain”, which is just the software taking out any low-level hiss and normalizing all the volume levels in the file.

What about matching the narration to the manuscript? Do you have someone else take a pass through the manuscript to avoid as many missed bits as possible, or do you rely on the author for that step?
I tend to work with a proofer to check my audio after I’ve recorded it against the manuscript. That person specializes in proofing audio, so she picks up the vast majority of glitches and misreads. I’ve tried to do it myself, listening to each file after I’ve recorded it. I can say without qualification that I’m now happy to pay someone to do that for me.

Then, the bigger questions. If there’s a notation that you read a word/sentence wrong, what’s your process for fixing it? Can you drop in or replace a single word? Do you go back and re-read the sentence? The paragraph? Would you be willing to walk us through your process?
As I mentioned before, if I catch a mistake as I’m narrating, I immediately correct it and move on. For mistakes the proofer catches, it can be time-consuming to match newly-recorded audio to the old—distance between mouth and microphone and the condition of the voice can vary between recording sessions—so I prefer to re-record as little as possible to replace misreads or bad sound in a file. That means I typically re-read just the phrase containing the wrong word—that is, that part that falls between breaths, as those are natural pauses. So I tend to replace phrases and rarely whole paragraphs. Occasionally, I’ve re-recorded a single word, though mostly when the word stands alone for some reason. More common than replacing a single word is removing an extraneous one without having to re-record the whole phrase.

Also, rather than re-record a correction multiple times, I’ll sometimes “tweak” the correction I’ve read with a software tool—raising or lowering the volume or pitch slightly, for example. Over the years, I’ve developed a number of tricks I can use to reduce my editing time. One still has to listen to each edit itself, of course, to make sure it’s acceptable.

Audible doesn’t require a 100% match of audio with the ebook. Do you grumble when an author asks you to fix minor glitches, like “a” for “the”, etc.? Or do you discuss whether it’s worth changing with the author?
If the sense of the writing doesn’t change due to an omitted, added, or altered small word, I tend to leave it alone and try to prevail on the author to let it be. There is a cost, in time, to editing. Editing audio takes a surprisingly long time, due largely to the need to match old and new sound, as I mentioned previously. If I’ve requested the author to leave an “alternate read” as is and she pushes back, I go back and make the edit. Perhaps I’m lucky, but I’ve never yet worked with an author whose requests I’ve found to be unreasonable. Perhaps I’m also easy to get along with!

What about the less obvious parts of the narration? I know you and I talked about some of the characters and what they should sound like before you began the narration. But what if there’s a difference of opinion about things like inflection, or emphasis on a word when the author listens—things that aren’t obvious when you read a manuscript. Does it bother you to have to go back to fix those types of narration?
It’s funny—there’s a great deal of talk about “micromanaging” in the online narrator forums. Possibly due to luck, or possibly because I do so much preparation with the authors I work with beforehand, I’ve never had such a difference of opinion with an author that there were very many things to change. It’s rare that authors I work with request very much, so with what few requests for such changes I get, I’m usually happy to comply. You and I have had a discussion or two about pronunciations of certain words, which I believe we split about 50-50 to change or to not.

(An aside from Terry: An example from my work. “either” (and “neither”). I prefer “EEther, but Steve had recorded “EYEther” and I didn’t make him go back and change them.)

I think things also come down to a matter of confidence. I’ve narrated enough books to feel very confident in what I’m doing—and I’ve had a decades-long acting career to bolster the performance aspect—so I assume that confidence suffuses my dealings with the author. Having confidence tends to make one more accommodating, because he isn’t threatened by disagreement, and it also makes him sensitive to others’ wishes, because he’s not caught up in defending his own. Confidence tends to be contagious, so I suppose because of that, again, I just don’t encounter very many differences of opinion with the authors I work with.

Steve recently completed the narration of Deadly Relations, my newest Mapleton Mystery. You can listen to a sample on my website (upper left), and find buying options here.

For more about Steve, visit his website.


Cover image of Deadly Relations by Terry OdellAvailable Now in digital, paperback, and audio formats

Deadly Relations.

Nothing Ever Happens in Mapleton … Until it Does

Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Becoming a Writer by Mistake, or How I Traded Needlepoint for Writing

Becoming a Writer by Mistake, or How I Traded Needlepoint for Writing.
Terry Odell

**Note: We’re having new windows installed and they’ll be doing my office today, which means moving my desk and disconnecting electronics, and I’m not sure when I’ll have connectivity to respond to comments.

At reader-focused conferences, such as Left Coast Crime, most panelists are asked the question, “How/When did you start writing?” regardless of the panel topic. Readers are interested in learning more about the person behind the book. I listen as everyone else spouts off their histories of wanting to write since before they could talk, or how they wrote their first manuscript in crayon. Then my turn rolls around, and here’s my answer.

I was a card-carrying AARP member before I considered writing anything. How did I get started? The short answer: I ran out of room on my walls for needlepoint and had to find another creative outlet. But the real answer is, “By mistake.”

I never had any dreams of being a writer. Creative writing classes weren’t my forte. I knew all the rules of grammar, got A’s in English, but I was a reader. I devoured books. I read anything, from comic books to cereal boxes. My parents tell everyone that we moved when I was 12 because I finished the library. I made up stories, but they were in my head. I never thought about writing one down. They were usually daydreams, or continuations of books I’d read, or stories about characters on television. The closest I came to writing was two pages of a story I’d had running around in my head—something featuring MacGyver. But the actual typing was a total drag. Punctuation mattered. You had to start sentences with capital letters. There were quotation marks to deal with. All that use of the ‘shift’ key was a total drag.

Years later, my son was visiting. He, as all men are wont to do, was “watching” television by flipping the remote. He stopped on a show. “This one’s cool,” he said. “It’s all about these guys who can’t die unless you cut off their heads.”

My son went back home. Being a good mother, I decided to watch the show so we’d have something “cool” to talk about. I found “Highlander” in the listings, set the recorder, and watched an episode. Okay, I’m not proud. Watching Adrian Paul was no hardship. But the show also raised questions about what these Immortals could and couldn’t do, and I got curious. There were no Yahoo groups then, or even Google (I think, anyway). There were CompuServe forums. I found one about Highlander and discovered the world of fan fiction. It seemed right up my alley. I discovered one author whose voice resonated with me. (Of course, back then I had no clue it was her “voice.”)

We hooked up via email, she connected me with some of her friends, and I did some beta reading for them. Just because I wasn’t a writer didn’t mean I wasn’t a good reader, and I definitely used all my English skills to hone their stories.

Then, one day, hubby was out of town, and I decided to see what would happen if I tried to write a story. The beauty of fan fiction is that your world and your characters are all there. You can work on the skills of the craft in small increments. I cranked out my little story—actually, sweated it out, because it still didn’t come easy, what with getting all those quotation marks in the right place—and bravely sent it to the writer I’d befriended.

I’m sure she got a good laugh, but she came back with advice and comments. What the heck was POV?

I accepted the challenge. After all, I did get all those A’s in English, and surely I could learn how to put a story on paper instead of sucking up what others wrote. She had immeasurable patience, and when I finally had her approval that it was done, she insisted I post it to one of the Highland fan fiction forums. I got positive feedback, and like any good puppy, kept trying to please. (Had I known then how low the bar was for positive feedback, I might not have kept going, but since I didn’t, I did.)

Eventually, I found another writing group at a site called iVillage, and thought I’d try writing some original fiction, just to see if I could. I recall an exercise, where we were supposed to write a “hook” in under 200 words. I sent mine in, and got lots of “Wow, what happens next?” comments. How did I know? So, I kept writing. 143,000 words later, the first draft of Finding Sarah was finished, and I’d hooked up with a local, in person, critique group who drove me to consider the “get it published” side of the writing craft. And one of my Highlander fan fiction short stories eventually provided a starting point for the next book I wrote, What’s in a Name? There’s a lot of Duncan MacLeod in Blake Windsor.

And somewhere along the line, I was talking with my son. I asked him what he thought of the writers killing off Tessa. He said, “What?” I said, “You know. Highlander. Tessa. Duncan’s girlfriend. They killed her character.”

His reply. “Oh, I never actually watched the show. I just thought it was a cool concept.”

And that’s how I became a writer by mistake. I don’t think I’ll go back to needlepoint.


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Survival Tips for Conferences

Survival Tips for Conferences
Terry Odell

Header of the Left Coast Crime 2023 Conference showing a setting sun, cactus and man wearing a black hat and coatI’m in Tucson for the Left Coast Crime Conference, so forgive me if I don’t respond to comments right away.

Left Coast Crime is a reader-based conference, which means the focus is on connecting writers with readers. The panels will be aimed more at “tell us about your book” and they’re a great way to meet readers and let them know what you have to offer. In a writer’s conference, a workshop on setting would tell you how important it is, and would give you a “lesson” in how to develop setting in your book. At a reader’s conference, the panel will be a discussion of where each author sets his or her books, and why they chose that setting. Same goes for characters, or genre, or anything else.

This year, I’m on a “Romance in Mystery” panel and who knows where that one will go! Ultimately, the goal is to entice readers to pick up the books, and also to let them know you’re a real, live, person. It takes a different mind-set when you attend a conference like this as an author. You’re wearing a marketing hat, not a writing hat.

However, no matter what kind of a conference you attend, there are some “survival” techniques I’ve picked up over the years, listed in no order of importance.

  1. Have copies of your receipts. Nothing like finding out they’ve lost your registration or meal choices or room reservation to start things off on a stressful note. Better to have them and not need them than to need them and not have them.
  2. Bring your own tote if you have one. Although most conferences hand out tote bags, they all look alike. If you bring one from a different conference, you’re less likely to have it picked up by mistake. (I also bring my own badge holder—the kind with compartments from another conference, just in case they give you a simple plastic one. This way, I’ve got a secure place for my badge, meal tickets, a little cash and other vitals—like business cards or bookmarks.)
  3. Don’t be afraid to meet people. It’s not required that you travel with a glued-to-the-hip companion. Take an empty seat, smile, hand over your business card, bookmark, or simple swag, and introduce yourself. This is one place where there’s an immediate conversation starter: “What do you write?” Or, in the case of a readers’ conference ‘read’? On the flip side, be polite and invite people to join you, include them in conversations. There’s a popular author who ignored me at a conference lunch table, and I haven’t bought any more of his books. Another good way to “mingle” is to volunteer. Most conferences are always looking for help.
  4. Bring comfortable clothes, especially shoes. You’ll be doing a lot of sitting, and a lot of walking, depending on how far apart the meeting rooms are. Also, bring layers. Regardless of the outside temperatures, meeting rooms can be meat-locker cold or steamy hot.
  5. Pace yourself. You’re not obligated to participate in every single event. Take breaks. Hide in your room for an hour if you need to. I long ago stopped feeling guilty about crawling into bed with a book at a decent hour. A lot of action takes place in the bar, so think about leaving some time for a visit there. Prioritize. Returning home with “conference crud”, or these days, the nasty virus, isn’t the souvenir you want.
  6. Speaking of books…bring either a bigger suitcase than you need, or some other method of transporting books. Most conferences are heavy on giveaways—and then there’s the inevitable bookstore and/or book signing. Another good reason to bring your own tote. Use the one they give you for books.
  7. Budget. Long ago, when I traveled with the Hubster on his per-diem, I learned how to save a few bucks. Think college dorm room. Almost all hotel rooms have coffee makers. They make hot water as well as coffee. There are all sorts of “just add boiling water” meal options out there. I’ll have instant oatmeal in my room for breakfast. This saves getting dressed early and going downstairs to a crowded hotel restaurant and blowing way too much money on a simple meal. And avoids the possibility of the staff not being able to handle several hundred people arriving at the same time. I’ll carry snacks as well. I’m not one for huge lunches at home, so for conferences that serve a banquet meal at lunch—well, that’s usually my dinner as well. A drink at the bar, maybe an appetizer or salad, and that’s enough for me. No need for another huge and expensive, calorie-laden meal. I can buy books with what I’ve saved.
  8. Scope out the facilities. Find out-of-the-way restrooms. Given short breaks between sessions and everyone on the same schedule, lines can get long.
  9. Giveaways. Odds are there are giveaway tables. Having swag is a great way to get your name in front of people. I’ve given away post-it notes, pens, lip balm, business cards, and bookmarks. I posted about pros and cons of some swag I collected in a previous TKZ post. Paper items such as bookmarks and business cards seem to be least effective based on what’s leftover at the end of the conference, but this year, I’ve had postcards printed with links to one of my books which will be a free download at BookFunnel. We’ll see how that goes.
  10. Have fun.

Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”