Refining a Cover

Refining a Cover
Terry Odell

Last time, I mentioned that my cover artist, Kim Killion at The Killion Group, was working with a background image I took of a waterfall in Vágar in the Faroe Islands. This was the image I sent.

Picture of the Vagar Waterfall, blowing from the wind.

In keeping with the Blackthorne, Inc. series “branding” (see them here), I also sent her the stock image of the hero for the cover. We’ve talked before about how a cover should make the genre obvious, and these are romantic suspense books which fall under the “romance” umbrella. Once I admitted that cover design was a marketing task, I had all my previous Blackthorne covers redesigned to fit this basic look.

This is what she sent.

Now, had this been one of my former more “traditional” publishers, that would have been that. The title and my name were spelled correctly. Accept it. In fact, I probably would have approved this cover. However, Kim allows for some back-and-forthing, and I wanted to look at it more carefully. I also enlisted the opinion of one of my critique partners, who suggested the cliffs were too dark.

I let Kim know, and she came back with this comp.

At this point, I asked my editor for her opinion, which was that the white t-shirt was distracting. I agreed, and thought it would call attention away from my name, so I asked Kim what she thought. She thought those points were valid and sent this.

These were all subtle changes, but I like the final product. There’s also the fact that three comps are included in the price, but any more than that will incur extra charges.

With a cover, I can move forward with more of the dreaded marketing, such as working on promo images (memes?) to use on my blog, newsletter, and social media.

I also had to create the book’s page on my website.

But now, I’m busy going through my editor’s feedback.

Oh—one last thing (nothing like burying the lede, eh?)

Danger Abroad is now available for preorder at many of your favorite channels. Release date is set for April 17th.


New! Find me at Substack with Writings and Wanderings

Double Intrigue
When your dream assignment turns into more than you bargained for
Cover of Double Intrigue, an International Romantic Suspense by Terry Odell Shalah Kennedy has dreams of becoming a senior travel advisor—one who actually gets to travel. Her big break comes when the agency’s “Golden Girl” is hospitalized and Shalah is sent on a Danube River cruise in her place. She’s the only advisor in the agency with a knowledge of photography, and she’s determined to get stunning images for the agency’s website.
Aleksy Jakes wants out. He’s been working for an unscrupulous taskmaster in Prague, and he’s had enough. When he spots one of his coworkers in a Prague hotel restaurant, he’s shocked to discover she’s not who he thought she was.
As Shalah and Aleksy cruise along the Danube, the simple excursion soon becomes an adventure neither of them imagined.

Like bang for your buck? I have a new Mapleton Bundle. Books 4, 5, and 6 for one low price.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Good Book Followup and Writing News

Good Book Followup and Writing News
Terry Odell

Last time, I talked about a book I read because it was a book club choice, and gave my reasons for not liking it despite all the accolades it had received. Last week, our book club met. (Note, the club’s name is Wine, Women and Words. Needless to say, we enjoyed our libations as we discussed the book. And there’s food, too.)

There were eleven of us present. Most of us are well beyond our 50s. I may have mentioned previously that one of the reasons (beyond the wine) that I enjoy our meetings is because it’s a good look at how “readers” read, which is very different from the way authors read.

Our discussion was lively, and opinions were widespread. Some loved character X (I think there were 7 POV characters, all female), others disliked her, and often for totally different reasons. Some liked the way the timelines bounced around from decade to decade, others complained that a character’s thread was abandoned until much later in the book. At the end of our discussion, which went on much longer than usual, everyone scores the book from 1 (terrible) to 10 (loved it) and gives reasons, which in this case ranged from “I was a camp counselor, so I could relate to that part of the book,” to “I thought the ending was totally unrealistic,” to “I didn’t like the time jumps,” to “Why didn’t any of the POV characters stand up for themselves?” The last one led to more discussion, because she eventually did stand up for herself, but then did something everyone thought was totally stupid at the end of the book.

The book’s average score was 6.5, with nothing higher than a 7, which is unusual for our group. Usually there are 8s, and often a few 9s. I don’t recall ever seeing someone rank it a 10 or a 1, but I haven’t been a member as long as many in the group, and my memory isn’t that great these days.

Does not liking a book make it a ‘bad’ book? Does liking it make it ‘good?’ I confess I was surprised to see that this book is a finalist for a major mystery award. Given the judges are all authors made it all the more surprising to me, but apparently they’re seeing things differently. And isn’t that what it’s all about?

Now, a little on the writing front.

I have a title! For me, that’s one of the last things I manage to come up with. Danger Abroad.

And a tag line: When breaking family ties is the only option.

I sent my cover designer potential backgrounds for the book from the pictures I took in the Faroes. I might share the process in a later post, once everything is finalized. For now, this is the image she’s working with, and she’ll apply her artistic talents to making it appropriate for a book cover.

Picture of the Vagar Waterfall, blowing from the wind.

I’ve gone through my manuscript from my printout, run it through SmartEdit, and it’s almost ready to send. I have a tendency to start sentences with But, I overuse back and there are a lot of unnecessary thats. In the adverb department, only was another culprit. My critique partners are just past the halfway point, and despite all my efforts, they’re finding little glitches. If the manuscript was perfect, I wouldn’t need an editor, right?

I’ve started bits and pieces of the dreaded marketing process. As I read through the manuscript, I made notes of potential quotes to use in promotion. Then, using Canva, I can turn them into little promo images, such as this one.

quote from Danger Abroad by Terry Odell

Another source I use is Mockup Shots, which will create images using your book cover. Although they have ways to manipulate the images, I’ve found I’m more comfortable taking them over to Canva, since I’ve been using it longer and am familiar with its menus.

I also have to come up with the description for the distribution sites.

Somehow, writing the book is easier for me than distilling it down to its essence. As an indie author, I am glad I no longer have to deal with query letters and synopses, although the book description is similar. The big difference, for me, is that the description doesn’t have to cover the whole book. I prefer not to mention anything that shows up after the fifth chapter, and usually try to have it not go beyond chapter three.

This is what I have so far. (It’s a romantic suspense.)

Madison Westfield has information that could short-circuit her politician father’s campaign for governor. But he’s family. Although he was a father more in word than deed, she changes her identity and leaves the country rather than blow the whistle. All seems fine until her father hires Blackthorne, Inc. to find her. All they have to go on is that her passport was used at the airport in Copenhagen.

Logan Bolt is happiest when he’s designing security systems for Blackthorne’s wealthy clients. When the latest installation in Copenhagen keeps him from receiving the last text his sister would ever send, he uses his vacation time to find out more about her death. Because he’s already there, Blackthorne taps him to track down Madison. When he finds her in the Faroe Islands, her story doesn’t match the one her father told Blackthorne. The investigation assignment quickly switches to personal protection for Madison.

Madison’s not convinced she needs protection, but learning her father wants her found has her reluctantly accepting Logan’s bodyguard duty. She thinks of herself as being Logan’s ball and chain, but they slowly learn that working together benefits both of them. Soon, they’re involved with a drug ring and a kidnapping attempt. Will working together spark a relationship?

Comments welcome on any aspect of this post.


New! Find me at Substack with Writings and Wanderings

Double Intrigue
When your dream assignment turns into more than you bargained for
Cover of Double Intrigue, an International Romantic Suspense by Terry Odell Shalah Kennedy has dreams of becoming a senior travel advisor—one who actually gets to travel. Her big break comes when the agency’s “Golden Girl” is hospitalized and Shalah is sent on a Danube River cruise in her place. She’s the only advisor in the agency with a knowledge of photography, and she’s determined to get stunning images for the agency’s website.
Aleksy Jakes wants out. He’s been working for an unscrupulous taskmaster in Prague, and he’s had enough. When he spots one of his coworkers in a Prague hotel restaurant, he’s shocked to discover she’s not who he thought she was.
As Shalah and Aleksy cruise along the Danube, the simple excursion soon becomes an adventure neither of them imagined.

Like bang for your buck? I have a new Mapleton Bundle. Books 4, 5, and 6 for one low price.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Cover Art Angst

Of all the difficulties associated with producing a book one of the most vexatious (for me at least) is the issue of cover art. In traditional publishing, many authors typically don’t have a great deal of say in the cover of their book, and when going indie, the issue of cover art can be fraught with design as well as cost issues. Also, the impact of a book cover cannot be understated. It matters. It’s what draws a reader to pick up or click on your novel. For me, a great eye-catching cover is irresistible. I’ve picked up many a book solely because of the cover (mind you, I’ve put many of those books back down again  the first page or blurb was ho-hum).

My own experience with book covers, however, has been mixed – with less-than ideal cover art for my first novel in hardback:

Followed by three wonderful covers for my paperbacks (all involving the same artist and model).


 

I think what made all the difference was that the paperback covers truly reflected the tone, mood and genre of my novels – with the right  blend of historical details, female characterization and intrigue. Now, as I contemplate the possibility of getting my rights back and possibly repackaging/re-releasing these books, I’ve started to think more about the issue of cover art and what makes a book cover great…I hesitate, though – mainly out of fear that I might chose badly. As Bookbub points out, a bad cover can have a negative impact on book sales. Hence I sometimes get that ‘deer in headlights’ look when it comes to book covers.

There are some informative blog posts providing advice when it comes to designing cover art. Jane Friedman has had some interesting guest posts on her blog on this issue (see for example 5 steps to great cover art and getting the right fit).  At the end of the day, all the advice seems to boil down to making sure the cover fits your book and attracts your target readers (something that feels easier said than done!).

When I look at my own book shelves, a few (mainly YA) book covers stand out. There’s the original Twilight series covers which (at the time at least) stood out as unique.

Then there’s the Scythe series by Neal Shusterman – these covers are gorgeous.

When it comes to mysteries I love the covers for James R Benn’s Billy Boyle series:

But a beautiful cover is only on element of the equation – it must also appropriately reflect the type of novel you’ve written and appeal to readers of that genre. If there’s a disconnect between the cover and the content then beauty alone won’t work. When I look at some of the list of beautiful book covers (such as Buzzfeed’s compilation for 2017, which can be found here) many of them, while certainly aesthetically appealing, wouldn’t necessarily make me want to pick up and read the book.

So what are your favorite book covers? What do you look for when seeking cover art for your own novels? What’s your experience been with cover art (either as a traditionally published or indie author) and what advice would you offer to someone thinking about repackaging their books with new cover art??