Category Archives: book stores

Six Tips for a Book Party on a Shoestring

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By Debbie Burke

@burke_writer

Art at Tao

In 2018, I was privileged to crash a party in Manhattan hosted by Blackstone Publishing to celebrate their new book launches during an extraordinarily successful year. My pal Susan Purvis was one of Blackstone’s debut authors with her memoir Go Find, and I was graciously included as her guest.

The event took place at the trendy Tao Downtown Nightclub with an open bar and sit-down dinner.

The crowd consisted of publishing industry luminaries, agents, editors, and celebrity authors including the delightful M.C. Beaton.

M.C. Beaton and me

A long stairway led from street level to the nightclub. After a couple of drinks, you could almost see the ghosts of Truman Capote, Maxwell Perkins, and Jacqueline Onassis descending the stairs from a bygone era when publishing was a glamorous business.

It was fun to have a glimpse inside that rarified world but, in reality, most publishers, let alone authors, can’t afford lavish promotion. As an indie author, my budget is on such a short shoestring that a mouse couldn’t hang itself.

 

Nevertheless, I wanted to host a celebration for my new thriller, Deep Fake Double Down.

The good news is a successful book party can be done without spending a lot of money. It takes DIY work, a little ingenuity, and lots of help from good friends. Here are six tips I learned along the way.

  1. Find an inviting venue that’s low- or no-cost.

Authors and bookstores go together like peanut butter and jelly. The business carries our books. Our events draw new customers. We support each other. Win-win.

Stephanie Pius recently bought The BookShelf in Kalispell. She is eager to build her customer base and offered her shop as a free venue. We decided on a Friday afternoon, 4 to 6 p.m. when people were getting off work and downtown foot traffic was good.

Stephanie dove right in to help, running ads about the party on the store’s social media accounts. The corner location has windows on two streets and she put up posters in all  windows. On the sidewalk in front, a sandwich board invited passersby to meet a “local author.”

She provided tables and folding chairs, and even rearranged heavy, book-laden shelves to make room for seating.

Financial agreement: I delivered books. Stephanie tracked inventory and handled sales, including credit cards. She received 40% of the list price, with 60% to me, which is fairly standard for indie publication.

With a traditional publisher, terms may be different and the bookstore generally orders books from the publisher.

  1. Promotion. 

I printed invitations and handed them out at Zumba classes, at meetings, to the clerk at the post office who helps me mail books.

Additionally, I sent invitations by email. On your guest list, include friends, family, neighbors, coworkers, book clubs, writing colleagues, local media personalities, etc.

Publicize on social media and ask friends to share on their accounts.

Print color posters advertising the event and post them at libraries, coffee houses, and of course at the bookstore.

Send press releases to local online events calendars and newspapers.

Seek out unconventional (and free) outlets for publicity. Montana’s electric co-op magazine features a community events calendar and is sent to customers throughout the state. Surprisingly it has drawn out-of-town attendees to my events.

None of these promotions cost money except for paper and ink.

Here’s where years of connections, networking, and good friends in the writing community paid off.

Renee and Regi drove almost 200 miles from Helena.

My friends rallied round me with support that warmed my heart. They pitched in with planning help, spread the word on social media, helped set up, tear down, clean up, etc., etc.

By fortunate coincidence, a week before the party, a local glossy magazine, Flathead Living, featured a story about the Authors of the Flathead that mentioned me as one of the founders. That was great exposure to readers beyond my immediate sphere.

In another stroke of good luck, I ran into the editor/publisher of Montana Senior News in the check-out line at Costco and invited him. He showed up at the party, had a great time, bought several books, and promised to publish a review of Deep Fake Double Down.

Truthfully, I think it was the butterscotch chip cookies that got to him. (See recipe below.)

Cold promotion is hard for introverted writers. But inviting people to a party shifts the focus from “buy my book” to “come celebrate with me.”

  1. Refreshments! Nothing attracts people like free food and drink.

Critique partners Marie Martin and Betty Kuffel help me set out food.

Wine and cheese are always popular. If feasible, feature a food or beverage from your book, for instance, tea for a cozy mystery, or coffee and donuts for a police procedural. If the setting is a different country, ethnic specialties are fun.

For the hot July evening, I bought bottled water and flavored fizzy drinks and brought an ice-filled cooler. I cut up watermelon, honeydew, and pineapple for fruit platters. (Note: For health/sanitary considerations, provide toothpicks to avoid hands touching food. Remember hand sanitizer, too.)

I baked three batches of cookies. Here’s the recipe the editor liked:

To-Die-For Butterscotch Chip Cookies – makes 3-4 dozen

Stir together 2 ¼ cups flour, 1 teas. baking soda, 1 teas. salt. Set aside.

Mix together 1 cup soft butter, ¾ cup granulated sugar, ¾ cup packed brown sugar, 1 ½ teas. vanilla. Beat until creamy. Beat in two eggs. Add flour mixture and mix well. Stir in 1 to 1 1/2 cups butterscotch chips. Drop by teaspoonfuls on greased cookie sheets. Bake at 375 degrees for 10-12 minutes. Cool on rack.

Tying into my book title, I also baked “Deep Fake Cakes.” I decorated two sheet cakes with tube icing and added a sign that read, “Calories are an illusion!”

Who got into the cake before I took a photo???

On your shopping list, include paper plates, napkins, cups, disposable cake pans and platters, utensils, etc. They are inexpensive at Family Dollar, Dollar Tree, or similar stores.

 

 

 

 

4, Freebies! Readers love giveaways.

My novella Crowded Hearts had initially only been available in ebook because it was less than 100 pages. But a significant percentage of my readers prefer physical books so I’d ordered a small stock of POD (print on demand), cost under $5. When book clubs bought multiple copies, I threw in the novella as a bonus. That went over well so I did the same for the party. Anyone who bought two or more books received a free novella.

Quite a few attendees happily took home an extra freebie.

  1. Prizes! People love a chance to win. 

Prize gift packages

Here’s where I really lucked out. Thanks to the generosity of our own Steve Hooley, the prizes were beautiful custom wood pens. Steve handcrafts the pens using salvaged lumber from historic buildings that were torn down or undergoing renovation. The wood dates back to the 18th and 19th century. Here’s the link to the “Legacy Pens” on his website.

Steve even came up with a clever tie-in to Deep Fake Double Down: in the book, a secret Yogo sapphire mine is a treasure worth killing for. Steve designed a limited edition “Deep Fake Sapphire” pen, finished in the same luminous blue as Yogo sapphires.

At the party, I explained the history of the pens, which fascinated people. They eagerly filled out entry forms, signing up for my newsletter for a chance to win a unique pen. That resulted in a number of new subscribers.

Oh yes, I kept busy signing books with my own Deep Fake Sapphire pen.

I can’t thank Steve enough.

Other possible prize options: a signed book, a gift certificate from the store that hosts the party, a package of gourmet coffee, a bottle of wine, a sampler of specialty candy.

  1. Entertainment! Make the party interesting as well as fun.

Engage guests with a short talk about why you wrote the book, along with Q&A. Readers enjoy peeking behind the curtain into the writing process. Relate an interesting anecdote or share a surprise you encountered while doing research. Mention unexpected problems that popped up. Raise curiosity to entice them to buy the book.

Readings can be popular…as long as they’re brief. I confess I’ve slipped out of a few book signings where the author droned on far too long.

But no one sneaked out of this party during the reading of Deep Fake Double Down, thanks to the stellar performance of another good friend, stage actor and audiobook narrator Eve Passeltiner.

Award-winning audiobook narrator Eve Passeltiner emphasizes a dramatic moment.

Eve is recording my series and graciously agreed to read a chapter during the party. Except read isn’t the right word. She brought the characters to vivid, dramatic life, blowing away the audience, as well as the author!

~~~

How did the party go?

Turnout: During the two hours, about 40 people came into The BookShelf, including curious passersby who stopped to see what was going on.

Stephanie’s cut from sales made the evening worthwhile for her, plus she welcomed new customers and became better acquainted with existing ones.

Cost: $75 for food, beverages, decorations, gift packaging—well within my shoestring budget.

Time expended: approx. 30 hours in promotion and preparation.

Results: 25+ newsletter signups; 27 books sold that evening plus five novellas as freebies to purchasers of multiple books.

Verdict: The party was a success that guests enjoyed. A local small business reached new customers. Book sales more than covered costs and are continuing a nice steady climb.

Me with critique buddies, Betty Kuffel and Kathy Dunnehoff

 

 

And I had a terrific time, surrounded by friends and supporters who are dear to me.

Susan Purvis and me

All accomplished on a shoestring budget.

~~~

TKZers: Have you attended book signings/parties? What made the event special? If you were bored and left early, what made it a dud?

Any ideas for future parties?

~~~

Deep Fake Sapphire Pens, handcrafted by Steve Hooley

 

Here’s another chance to win a limited edition Deep Fake Sapphire pen. Join Debbie Burke’s reading group at this link and your name will be entered in a drawing for the pen (postage costs limit mailing to US addresses only, please).

Barnes & Noble Makes a Comeback

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Photo Credit: Ethan Hoover, Unsplash

By Debbie Burke

@burke_writer

 

What goes around comes around. And around. And around.

So goes the tale of Barnes & Noble.

The bookseller was founded in New York in 1886 as Arthur Hinds & Company. A clerk named Gilbert Clifford Noble rose to partnership and soon changed the name to Hinds & Noble. In 1917, Noble partnered with William Barnes to become Barnes & Noble.

Fun fact: In 1940, B&N was one of the first businesses to feature Muzak. 

A single NYC store grew to a nationwide chain. In 1974, the Fifth Avenue B&N became the biggest bookstore in the world.

Along the way, B&N gained a reputation as a corporate bully that gobbled up smaller chains and elbowed aside numerous independent bookstores, putting many out of business.

Big fish eat little fish. To the dismay of readers, few indie minnows survived B&N’s dominance.

“Barnes & Noble was perceived as not just the enemy,” said a former chief executive of the American Booksellers Association, which represents indie shops, told the New York Times, “but as being everything about corporate book selling that was wrong.”

Then…along came a whale named Amazon.

Photo credit: Stephane Wegner, Unsplash

Online book sales thrived while physical bookstores dropped by the wayside. The juggernaut of Amazon led to mergers and bankruptcies of sizable chains like Waldenbooks, Crown, and B. Dalton. In 2011, Borders filed bankruptcy, leaving B&N the sole remaining national bookstore chain.

Amazon was fast gaining ground.

In 2010, B&N introduced the Nook e-reader to compete with Kindle but it never came close to Kindle’s success. Stores added coffee shops, free wi-fi, gifts, and non-book merchandise, hoping to survive. Nothing worked. Sales dropped, employees were fired, stores closed.

Per Ted Gioia, The Honest Broker:

“By 2018 the company was in total collapse. Barnes & Noble lost $18 million that year, and fired 1,800 full time employees—in essence shifting almost all store operations to part time staff. Around that same time, the company fired its CEO due to sexual harassment claims.”

The bookseller that had put so many other bookstores out of business appeared ready to join their fate.

Enter James Daunt. The 59-year-old former banker and business exec had founded Daunt Books and turned around Waterstone’s, a British bookseller that had once languished in similar straits to B&N. In 2019, he took the helm as B&N’s CEO and set out to rescue the floundering chain.

A daunting task (sorry, couldn’t help myself).

Daunt turned the focus back to books and got rid of unrelated merchandise. He gave control of stores to local staff, correctly reasoning that the people who meet customers every day are in the best position to know what their particular readers want.

Y’know, like mom-and-pop indie bookstores used to do.

Managers have free rein to stock books by local authors, including good-quality self-published ones, and those of regional interest. They no longer have to stock books chosen by a single head buyer from thousands of miles away.

A few months ago, I visited B&N in Missoula, Montana. The manager not only ordered some of my books, she is also happy to host an in-person event later this year.

B&N stores are now becoming more like the indie bookstores they used to put out of business.

Daunt’s strategies are succeeding. In 2023, B&N plans to open 30 new stores. Ironically, some will take over the same locations where Amazon’s experimental physical bookstores failed.

What goes around comes around.

What’s coming around now for B&N is good news for readers. It also gives a boost to local authors who want to see their books on real shelves.

~~~

TKZers: Have you visited a B&N store recently? Do you see changes? What’s your opinion about them under the new leadership?

~~~

 

COMING SOON! SPRING 2023!

DEEP FAKE ~ Tawny Lindholm Thriller #8

You can’t believe your own eyes.

To be notified when Deep Fake is released, please sign up here.

Bookstore Spotlight: Bad Rock Books

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by

Debbie Burke

@burke_twitter

Bad Rock Books
Columbia Falls, MT

Montana fun facts: Montana is the fourth largest state but only has a population of one million.

Cattle outnumber humans.

The entire state has only one area code—406.

The little town of Livingston, Montana (pop. 7500+) claims more writers per capita than any other city in the U.S.

My favorite fun fact: Montana has more bookstores per capita than any other state.

Maybe it’s the long winters. Or the proud tradition of authors like Norman MacLean, A.B. Guthrie, James Lee Burke, Nevada Barr, James Crumley, Ivan Doig, Jim Harrison, etc.

Whatever the reason, Montanans love to read.

One of my favorite bookstores is Bad Rock Books in Columbia Falls, a small town on the way to Glacier National Park.

The name “Bad Rock” derives from nearby Bad Rock Canyon, a narrow mountain pass that’s bordered on one side by the Flathead River and sheer rock cliffs on the other. In ancient times, the Blackfeet, who lived on the plains east of the Swan Range, and Flathead tribe, on the west side, engaged in frequent territorial conflicts. The Flathead crossed the mountains to hunt buffalo on the plains and the Blackfeet traveled to the west side to steal the excellent horses raised there.

According to legend and lore, one tribe strategically positioned itself atop the sheer cliff and rolled boulders down on their opponents trapped in the narrow canyon, winning that battle.

The name is still appropriate. With every spring thaw, rock slides crash down on the two-lane highway or on the train tracks on the opposite side of the river.

Back to Bad Rock Books, which is not only a charming shop but also has a great backstory.

From 1997-2016, Carol Rocks ran Bad Rock Books as a one-woman show. Every morning, she ate breakfast at the Whistle Stop Café across Nucleus Avenue from the shop and struck up a friendship with Cindy Ritter, her favorite server. When health problems hit Carol, with true small-town community spirit, Cindy began helping out at the bookstore. As Carol’s health worsened, soon Cindy was running the business full-time.

When Carol passed, Cindy was stunned to learn Carol had left the store to her.

The neighbor-helping-neighbor spirit doesn’t end there. One cat, Bailey, came with the shop. When Cindy took Bailey to Dr. Lawson, the veterinarian down the street, he told her about a sweet cat that had been abandoned and asked if Cindy would adopt her. To close the deal, he threw in free vet care. The new cat was dubbed: “Miss Poe”.

Manager Bailey pauses for a nap while inspecting a new bag of books

Miss Poe now co-manages the bookstore with Bailey.

A recent addition is Sweet Pete, another rescue from Dr. Lawson’s clinic. Bailey makes sure that Sweet Pete knows he has to work his way up to a management position.

 

 

 

Locals and tourists alike browse the shelves for new and used books from every possible genre. One corner is filled with boxes of children’s books on the floor. Cindy explains she initially thought those books should be shelved. Then she discovered, “Kids prefer to sit on the floor and dig through boxes like a treasure hunt.”

Cindy says one of her favorite perks is to see readers discover a special book. “Whether it’s fiction, local history, or plant identification, I like to watch how people light up and expand when they find a book that opens doors to a new interest for them.”

The inventory of 20,000 books is attractively displayed and well-organized. Cindy is also an enthusiastic booster of local authors. She prominently features their books and graciously hosts gatherings and signings.

MT authors Marie Martin, Karen Wills, Dr. Betty Kuffel, Debbie Burke

 

Cindy says: “It’s a blessing to be a part of this place. The community benefits the bookstore and the bookstore benefits the community.”

Her great attitude is the reason Bad Rock Books is one of my favorite bookstores.

 

 

TKZers: What are the best qualities of your favorite local bookstore?

 

 

 

Bad Rock Books carries the paperback edition of Debbie Burke’s new thriller, Stalking Midas. Also available on Kindle here.

What is Amazon Doing Now? Can it Work for You?

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Jordan Dane
@JordanDane

I received a notice recently from Amazon regarding its implementation of “Amazon Stores,” a way to promote a brand or company products. I’m not sure how open and available this is for anyone with a brand or a store concept. Are many authors using this?

I have a corporation, Cosas Finas LLC, that I have developed into Cosas Finas Publications to promote my brand and I have a website that I’m still developing for this entity. (My navigation needs improvement and I’m tweaking it after my deadline, so be kind.)

Awhile back I set up an Amazon PAGE for my company/brand using Amazon Marketing Services (AMS) to link ad campaigns to. I created a landing page for my ads to show more of my books and group them by series or featured new releases. I’ve come to realize that the Amazon platform has some faults but I still think it is the best for when when I’m selling my books. The main issue that I, as well as other sellers on Amazon, have been having is the inventory mistakes they make. It loses money unless you use an Amazon reimbursement software to get your money back. This hasn’t effected me too much as I’m not selling as many products as other sellers but it could start to effect me once I start selling more. My friend told me to check out this helium 10 review since I’m starting to sell on Amazon a little more. I think it’s a great platform and I love using it.

I’m a user of Amazon Marketing Services (AMS) and have various ad campaigns established for my books as they release or I develop a concept to promote a series, for example. Through AMS I had created a Cosas Finas Publications company PAGE, which is different than their new STORE idea. Amazon Stores are slicker and more attractive in appearance.

Brand pages are going away or the links to these pages will start to be phased out by Oct 31 and completely gone by Dec. It’s only cost me the money for “click-thru” ads and I set my budget and can monitor the expense vs sales revenues. I’ve been satisfied with the benefits outweighing the cost on AMS and I monitor my profitability and tweak ad campaigns to make them more effective.

Amazon Stores are free to vendors. I just set up an ad campaign that links directly to my new store. It was very easy. I chose a HEADLINE search for keywords as my campaign structure (recommended by Amazon and others I’ve researched) and I can query Amazon’s own system for high traffic keywords used by customers. I set up a daily max budget with a click-thru cost for an ongoing campaign without an end. It’ll be up to me to periodically evaluate the effectiveness and I can terminate any campaign at any time. From what I understand, these vendor stores will be required to have at least one ad campaign linked to them to keep them active. This will probably go into effect after Dec, 2017.

I really liked the ad design I submitted yesterday for Amazon approval. Instead of me creating an intriguing tag line for each book, I was able to use my brand slogan, which is “Take a front Row Seat to Suspense” and direct readers to my store. My ad dollars will go farther if I can consolidate my ads for my brand. We’ll see how this turns out. It’s still very new and I need a final approval on my ad campaign before I can see what traffic and sales it generates, but the metrics are there to analyze, with revenues vs ad cost.

To check out more details, visit AMS for vendors (first party sellers are vendors) or Seller Central (for 3rd party sellers that sell other’s products) for sellers.

How many of you advertise through AMS? What’s been your experience?

My STORE is approved as of yesterday. I hope this link works – Cosas Finas Publications The pre-set design templates are not flexible enough for me. It would be nice to have them in modules where you could mix and match, but I can play with the templates to see what works best for books.

Key Features of Amazon Stores:

1.) Design templates allow you to feature different books in a way that your Amazon Author Page isn’t set up to do. You can add video/book trailers, post promo text, praise blurbs/awards, or feature upcoming releases.

2.) Flexible ability to feature different products at your command. You are the keeper of your store and what is in it. If you have other products that are associated with your brand or writing, like T-shirts or coffee mugs for writers, you can feature those along with your books.

3.) There are social sharing buttons tagged to your store and you can set up HEADLINE search ads or drive readers to your store through your ad campaigns and increase your store traffic. Amazon allows a vendor to search existing keywords already proven to have high traffic on their system.

4.) You can take your Amazon Store link and use it in other promotions off the Amazon website. I can see this working for KDP Select products that are exclusive to Amazon for a time.

5.) Developing an ad campaign for my whole brand of books allows me to make the most of my budget for advertising. Rather than creating an ad for a new release, I can create one for my brand and update the book offerings as I have releases.

For those of you focused on your writing and not at the point of targeting the “not so fun” part of the business end, it’s still important for you to see what authors are doing to promote their work. I talk to many aspiring authors whose eyes glaze over when you share the very necessary business side. They want to believe a publisher will “take care of them” and sell their books, easy/peezy, but that’s not how it works.

I wanted TKZers to see how this might work for you, if you’re not aware of AMS and the Amazon STORE concept, but if you are using it, what are your thoughts? Where do you see this going for Amazon? Is this concept directed at larger companies with multiple products, like a running shoe company for example, or can this work for authors on a budget?

Indie Book Store Confidential

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Editor’s note: Kris is up in the wilds of Northern Michigan helping her sister Kelly move into a new condo. She is busy painting the kitchen so Kelly is stepping in today. All these stories are true but the customers’ names have been withheld for obvious reasons.

It was a dark and snowy night. I was working the late shift all alone at Horizon Books in Traverse City. The cavernous store was as empty and quiet as Al Capone’s vault. The windows dripped with sweaty heat. Across the street, the red neon sign of the Milk and Honey Ice Cream shop beat blood-red, like a broken heart.

I was leaning on the counter, reading a copy of Hilary Mantel’s Wolf Hall. I only cracked it open because it was my job to know what’s hot and I always did my job. But I was only twenty pages in and I was already tired of characters named Thomas.

Suddenly, the air turned cold, sashaying over me like a discarded mink stole. I saw a dame standing near the door. Red heels, silk stockings, red skirt and a high-collared leopard fur coat with a matching hat, cocked with sass. She wasn’t young but I could tell she had paid a lot of money to have folks think otherwise.

Her baby blues jumped left and right and her red lips pursed slightly as she approached the counter. I knew what she was going to ask for. I knew because not only is it my job to know what’s hot, I got a knack for knowing exactly what people want.

She was an easy read. Before she ever reached the counter, I discreetly reached into what we at the store called “The Case.” The Case is where we keep the VHS Porn Movie Guide, Cannabis Culture magazines, Naked Art Books, the Karma Sutra, and a handful of other titles low-lifes have a tendency to sticky-finger out the door.

I wrapped my hand around the slick spine of a trade pulp and laid it silently on the counter. The dame blushed and reached her for dough. It cost her sixteen Washingtons, all shades of green, but I had a feeling that she would’ve paid fifty, one dollar for each shade of Grey.
Then she was gone into the white confetti of the Michigan night, just one of a hundred happy Horizon readers, eager to experience literary new worlds.

I was just being introduced to yet another Thomas in Wolf Hall when the door opened again. This time, it wasn’t milk and honey but milk and cookies. Shirley Temple with red hair and Sock Monkey mittens. She could barely see over the counter.

“Do you have Mable Makes a Move by Anne Mazer?”

I love little kids who read. There are so few nowadays. I punched at a keyboard that was so old it looked brushed with fingerprint dust, and scrolled through our 1990s WordStock system for the title. Yeah, the computer’s as old as the Clinton-Lewinsky scandal, but hey, it works. And indie bookstores don’t have much cash flow. Nothing came up. Section 904 -– younger young adult — is not my area of expertise. I’m a hard-boiled kind of clerk.

“Is that part of a series?” I asked.

She gave me the How-dumb-are-you? eye roll. “It’s the Sister Magic series. Book Six. Anne Mazer. M-a-z-e-r.”

Feeling a hundred years old, I strolled to the 904 aisle to get the book for Miss Sassy Pants. But I found myself standing there in a maze of pink and purple books, all with glittery spines and little blonde girls and unicorns on the covers.

“There it is,” the girl said as she snatched the book from the shelf. She was back at the counter with the exact change before I could bag her up.

“You’ll enjoy that book,” I say to make conversation as she counted her pennies.

“It’s not for me,” she said. “It’s for my younger sister. I’m reading The Chronicles of Narnia by C.S. Lewis. It’s very old but holds up well. Thank you.”

I sighed in satisfaction as I watched her go, amazed and hopeful for the next generation. Finding the right book for the right reader is the best part of my job. But that’s only part of what goes on in an independent bookstore.

Kelly posing with our book HEART OF ICE and a very nice Horizon Books customer

Kelly posing with our book HEART OF ICE and a very nice Horizon Books customer

We all wear many fedoras here. We shelve new arrivals and ship out the flash-in-the pan hardcovers when they fall off the NYT list. We find impossible-to-find out of print titles for discerning readers. We babysit authors for signings, from the local geezer who wrote a fly-fishing guide to the likes of Steve Hamilton and Mardi Link. We tote books to business luncheons, library fund raisers and school carnivals. And yeah, we make coffee, too. Some of us even know latte art.

You learn a lot working behind the scenes. Some things you might not want to know, like what’s really in a Jimmy Dean sausage. But if you want the dope on how you, as an author, can get the “bulge” (advantage) when working with an indie store, well, maybe this hardboiled old bookseller can give you some hints:

1. Don’t piss off the Author Events Manager.
2. Do not bring in consignment books without being asked.
3. When you first approach the Events Manager, please arrive with sufficient materials in hand so the manager knows what the book is about. A copy of the book might be good.
4. Do not call every Sunday and ask how many books you sold this week.
5. Do not show up late for your event. Maybe, just maybe, people might be waiting.
6. Don’t be a stump. Most events will not require you speak to a group. Your first store events will be done at a table, behind a pile of books. STAND UP. Talk to people, and smile. Have postcards or flyers with a synopsis and let the customer walk away and read your stuff. Pretty good chance they will come back and buy. Flyers can be printed at home!
7. If your book is non-returnable, do not expect your bookstore to carry it on any basis but consignment. You bring it in and get paid only if you sell one.
8. If your book is consignment, do not be surprised if your local store refuses to carry it or do an event. It’s just the way it is. However, even if your book is from Createspace, if it has local interest, many stores are very likely to not only carry it, but actively promote it.
9. If you visit your bookstore as a reader, do not ask a salesperson to look up a book and when you find out the store does not have it but can order it for you, do not tell them you are going to go home and order it from Amazon, where you can get it cheaper. You might find yourself with a boot up your butt as you go out the door.
10. Remember that the folks who work in indie bookstores usually are there because they really love books. And writers. But remember that they are human and just might be having a bad day at the latte machine or just had to deal with a really dicey customer.

Which brings me back to that dark and snowy night. It was near closing and I had already done most my duties: run out the stragglers, reshelved the books people sat and read for eight hours, cleaned the coffee bar, took out the trash, and rolled the pennies for the day shift.

I was this close to a clean getaway when another cold blast of air made me look to the front door.

The kid was standing there wet and bedraggled. As he slurped over toward me, I saw the piercing in his nose and the desperation in his eyes.

“I need a book,” he whispered.

I had already locked up The Case and wasn’t about to open it for another would-be weed farmer.

“We got books,” I said.

“I need it for school,” the kid said. “It’s called One Flew Over the Cuckoo’s Nest.”

The kid looked like he didn’t have the strength to go get it himself, so I hopped over, came back and slid the slender paperback across the counter. He stared at it like it was a dead walleye.

“Is this hard stuff?” he asked.

“Not too bad.” I paused, feeling a moment of pity for this pathetic creature. “You seen the movie?” I asked.

His eyes brightened. “There’s a movie?”

“Yeah, it’s a little dated but it’s good and has a powerful message on the mental health system in America.”

The light left his eyes.

“Hey, you can’t go wrong with Jack Nicholson,” I said.

“Who’s he?”

I shook my head and picked up the wad of crumbled bills the kid had set on the counter. I bagged up his book and sent him back out into the night, locking the door behind him. I watched him until he disappeared into the swirling snow.

Life wore a man out, wore a man thin. Tomorrow would be a better day.

I pulled the string on the light and the neon – BOOKS! OPEN! – sign went silent.

They paved paradise and put up a parking lot!

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By Joe Moore

It was announced on Monday that Borders abandoned its attempt to find a buyer and proceeded to declare bankruptcy. They’ll be closing 399 stores and letting 10,700 employees go. The national bookstore chain was the victim to overwhelming debt, losses and changing consumer tastes.

That last one, changing consumer tastes, to me is the real giant killer.

imageChanging consumer tastes translates to print sales tanking while ebook sales skyrocketing. Why? Features and benefits. Ebooks and the devices on which they can be read (including smartphones and tablets) contain more features and benefits than printed books. We’ve discuss that dead horse topic so much on this blog that the smell just won’t go away. But it’s true. Things aren’t just changing, they’ve already changed. The way we buy and read books will never revert to the olden days of just a year or two ago.

I liked Borders. I had a big, beautiful store a couple of miles from my house. I had to drive past a big, beautiful Barnes & Noble to get to Borders. My co-writer and I launched 4 novels from that store. The staff loved us and we loved them. They made us feel great. We sold a lot of books for them. As a matter of fact, we always sold out of their stock and had to give them cartons of books to finish the signing events. Saturday afternoon book launches at our local Borders were always fun.

So what happened to our big, beautiful Borders? They recently tore it down and put up a CVS Drugs. You can buy paperbacks inside if you want. They paved paradise and put up a parking lot.

Borders, RIP.