Three Things I Wish I’d Known Before Self-Publishing

by Debbie Burke

@burke_writer

We don’t know what we don’t know.

After self-publishing eight books in six years, I can definitively say, no matter how much knowledge I think I have, there’s always waaaaay more to learn.

Here are three things I wish I’d known when I started.

1. Exclusive or wide? The decision whether to publish exclusive or wide is a complicated choice without clear answers. But it’s also one of the most important decisions you’ll make. Give it serious consideration.

First, let’s translate terms in the language of self-pub speak.

Exclusive means you publish and sell your books solely through Amazon’s Kindle Direct Publishing (KDP).

Going wide means, in addition to Amazon, you sell your books through other distributors (Barnes & Noble, Apple, Kobo, etc.).

The self-pub learning curve is steep and it’s a good idea to become familiar with the basic process first before you consider branching out. There’s a reference list at the end of this post to help. 

Because Amazon is the major marketplace, I recommend starting with them for your first self-publication. But be careful you don’t inadvertently make choices that might cause problems if you later decide to go wide. The devil is in the details which I’ll expand on in a minute.

Here are some KDP pros:

  • The majority of self-published books are sold through Amazon, so it makes economic sense to go with the biggest marketplace. Many authors build entire careers creating, publishing, and selling their books only through Amazon. TKZ’s own Jim Bell has done well by staying exclusive.
  • KDP provides an excellent system that walks the author through the steps. One doesn’t need to be a tech-savvy programmer to produce an attractive professional-looking book using their Kindle Create program.
  • Through KDP, you can publish ebooks, print, hardcover, audio, and additional options. Paperbacks are good quality and author copies are at a reasonable cost.
  • Their market reach is second to none.
  • They offer exclusive promotions via Kindle Select to encourage the author to stay within their universe.

However, that universe has drawbacks. Here are a few cons:

  • They change rules without notice, often in ways that seem capricious and punitive.
  • An author’s account may be suspended or terminated for violating their lengthy terms and conditions. Sometimes algorithms make the decision and bots don’t offer explanations. Recourse is difficult.  If an author can’t sell books, they are out of business.
  • KDP doesn’t allow you to offer a book for free (as a reader magnet) without a complicated workaround that requires frequent updating.
  • Most independent booksellers will not deal with Amazon.

KDP’s “Expanded Distribution” is one of the devilish details mentioned above. The terms imply the ability to distribute to markets outside of Amazon.

This is their explanation:

“Booksellers and libraries purchase paperbacks from large distributors. If you enroll your paperback in Expanded Distribution, we’ll make your book available to distributors so booksellers and libraries can find your book and order it…Booksellers and libraries around the world may purchase books from these distributors. It’s free to enroll your paperback in Expanded Distribution, and it allows your book to be made broadly available outside of Amazon.”

Sound great, right? But notice the wording (the emphasis is mine). They “make your book available to distributors so booksellers and libraries can find your book and order it.” They “may” purchase your books.

That doesn’t mean they will. 

The reality is most bookstores are unlikely to purchase books from the source that threatens their ability to stay in business. Can you blame them for not buying bullets from an enemy that wants to shoot them?

Additionally, bookstore and library computer systems are set up to order books through distributors like Ingram, not Amazon. Even if patrons request your book, a library will likely say no because it’s more time and trouble than it’s worth.

So, if you click  the “expanded distribution” button, you actually lose some ability to sell through other distributors.

Fortunately, this is easy to reverse: if you clicked the expanded distribution button (as I did originally), simply unclick it.

After several years of exclusivity with Amazon, I decided to go wide. Most sales still come from Amazon but I prefer to have eggs in several different baskets.

KDP is a good, easy-to-learn system to get your started in self-publishing but you may decide not to spend the rest of your career there. The lesson is to leave your options open. Terms and conditions change over time and what sounds fine today may not work for you in the future.

2. Amazon isn’t the only game in town. There are many self-publishing alternatives: Ingram Spark, Draft2Digital (D2D), BookBaby, Lulu, Smashwords (now merged with D2D), Barnes & Noble, Kobo, etc. All those choices can overwhelm a new self-publisher.

Fasten your seatbelts. This next section is complicated.

Since I’d rather write than learn about different self-pubbing systems, initially I took the path of least resistance and stayed exclusive with Amazon. I used their Kindle Create program to design and format.

But…you can use Create files only on KDP. If you want to go wide, you can’t take those files to different distributors. To reach other markets, you have to create different file versions of your books.

For several years, the need to learn additional programs intimidated me and prevented me from going wide.

Then I read Terry’s excellent 2020 post about Draft2Digital.

At last, here was a publishing system easy enough for the tech-challenged writer! With Terry’s coaching, I went wide using D2D.

With Draft2Digital, you upload a Word file to their system. Then use their excellent templates to design and format a professional-looking ebook, paperback, or both. There is no cost to use their formatting service. Free really is free.

D2D creates formatted book files that can then be uploaded to B&N, Apple, Kobo, etc.

Since I’m too lazy to learn the quirks of each market’s system, I let D2D do the distribution. I select markets where I want to sell and D2D takes care of the rest, uploading the files to each market’s particular specifications. They also keep track of and pay royalties. For that service, they take a percentage of sales. Because they provide great value with free formatting, I don’t mind paying 10%. For me, it’s worth it.

You can also upload files directly to the various markets and save the fee.

However, I don’t recommend using D2D distribute to Amazon. In fact, Amazon erects so many roadblocks, D2D provides a checklist to overcome them:

“In order to better serve our authors, Draft2Digital first requires that you take steps to gain access to Amazon as a digital store option. As soon as each step is verified by our team, Amazon will be activated as an option for your account.”

I should have listened to those warning bells before I tried an experiment with the seventh book in my series, Until Proven Guilty.

At that time, with six self-published books under my belt, I felt pretty comfortable and confident about the process.

You know what they say about pride going before the fall.

Instead of the usual process of uploading the book to Amazon first, then uploading to D2D, I chose to have D2D distribute UPG to Amazon, along with the other markets. That way, I figured, only one sales link was needed. Easy peasy, right?

Wrong.

Using D2D as the distributor caused problems with Amazon that I’d never encountered before.

Normally a new book in a series is automatically linked to the other books in the series. But this time, the new book wouldn’t link. That glitch required repeated contacts with KDP.

An even worse obstacle cropped up. For several weeks after publication, customers couldn’t find the book. Even when they typedUntil Proven Guilty by Debbie Burke” directly into the Amazon search box, a message said that title couldn’t be located. Many more contacts with KDP finally resolved the problem.

But that delay was especially bad for a new book launch.

I’m guessing the reason for these problems is because KDP prefers the author chooses Amazon as their primary distributor. Using D2D as the distributor disrupts their system and makes the bots cranky.

Lesson learned. Now, I upload to Amazon first. Then I upload to D2D for other markets. That means two sales link buttons, one for Amazon and one for everyone else, but that’s a small inconvenience. The problems have not recurred since.

I’d be remiss if I didn’t say a few words about Ingram. They are biggest distributor and the one used by most booksellers and libraries. Ingram Spark (IS) is their branch for self-published books. Through them, your physical books can be ordered by any store, including retailers like Walmart and Target.

IS books are print on demand (POD) and the quality is excellent although their prices are a little higher than KDP’s POD.

At some point, you may want to upload your books to IS because that gives your books the widest distribution.

But… their system is somewhat difficult to navigate, according to discussions among various writing groups I belong to. For now Ingram is a task I’ll put off for the future.

Since I haven’t used other self-pub options (Book Baby, Lulu, etc.), I didn’t address them. The above only describes my personal experience with KDP and D2D. YMMV.

3. ISBNs. When I first published, ISBNs seemed like a trivial detail, but I later discovered they are important for distribution and sales of print books.

Although ebooks generally sell the most, a significant number of readers prefer a physical book. Paperbacks account for a quarter to a third of my sales. 

KDP produces a good quality print-on-demand book at a reasonable price, so I used them.

But…I ran into problems with ISBNs.

What are ISBNs? This is the American Library Association explanation:

“The International Standard Book Number (ISBN) is a 13-digit number that uniquely identifies books and book-like products published internationally.”

Why does the ISBN matter? That is essentially your book’s unique fingerprint and how it’s located in the Books in Print database. If you want bookstores and libraries to be able to order physical copies of your books, you need ISBNs.

Side note: ISBNs aren’t necessary for ebooks.

How do you get ISBNs?

The official supplier of ISBNs is Bowker. They are pricy: $125 for one, $295 for ten, $575 for 100. You must use a different ISBN for each format of the same book. In other words, if you publish paperback, hardback, large print, and audiobook editions, each requires a separate ISBN. That expense adds up quickly, which is daunting for a new self-publisher.

The other option: use the free ISBNs provided by KDP. However…that leads to another devilish detail.

Trying to save money, I used KDP’s free ISBNs. Later I learned free comes with a price.

The price is:

Those numbers can only be used within the Amazon system. The free ISBN from KDP can only be used on KDP for distribution to Amazon and its distributors. It cannot be used with another publisher or self-publishing service.”

When I decided to go wide, those free ISBNs from KDP didn’t work for other markets like Barnes & Noble, Apple, Kobo.

Even if your books are published using a business name (e.g. XYZ Thriller Press), the ISBN still identifies it as originating from KDP. Bookstores can recognize those free numbers and often will not order from them.

Case in point: in this year’s Christmas card from my college roommate, she mentioned she’d tried to buy my latest book Deep Fake Double Down in paperback from B&N. The ebook was available from B&N but not a print book. She prefers to purchase from B&N  but, being a good friend, she went ahead and bought the paperback from Amazon.

My ISBN mistake really hit home with the opening of a new B&N store in my town. The manager offered to feature local authors but their computer system can’t order my books using KDP’s ISBN. He graciously agreed to take books on consignment but that is only a temporary arrangement for the grand opening. In the future, I will need to publish updated paperback versions with my own ISBNs so B&N can order them.

D2D can also provide a free ISBN. This is how they handle it:

Draft2Digital will automatically assign an ISBN to any book published through our system free of charge.

The ISBN recording agency will denote Draft2Digital as the “vendor of record” on their website for any ISBN D2D purchases, but that label does not give us any rights to your work nor will it show publicly. All of our digital stores will continue to show the publisher name you choose (or, if you left the publisher name blank, it will show your author name).

In retrospect, I wish I had bitten that expensive bullet at the outset and bought my own ISBNs from Bowker. After all, that’s part of the cost of doing business and self-publishing is a business.

~~~

None of my errors has proved fatal (yet!). I’m sure I’ll make new ones in the future. Thankfully most mistakes or wrong choices can be reversed. Fixing them just takes time…time you’d rather spend writing.

Fortunately, lots of solid information about self-publishing is available. Here are several sources I trust:

Alliance of Independent Authors (ALLi);

Dave Chesson (excellent advice about Kindle Direct Publishing);

Joanna Penn (tenured, respected expert);

Insecure Writer’s Support Group (IWSG) offers this comprehensive resource list.

We don’t know what we don’t know but, with time, we learn.

Then we learn there’s always more to learn.

~~~

TKZers: if you self-pub, what do you wish you’d known when you started?

If you haven’t self-pubbed yet, what question concerns you the most?

 

Cover Story

By Debbie Burke

@burke_writer

 

Recently, Jim Bell wrote about baseball legend Honus Wagner, a shortstop in the early 20th century, and one of the first inductees into the Baseball Hall of Fame.

Here’s a story for Valentine’s Day about how Honus played matchmaker between me and my wonderful cover artist, Brian Hoffman, right here at The Kill Zone.

I still get chills when I remember how Brian and I “met”.

In 2017, the first novel (Instrument of the Devil) in my Tawny Lindholm Thriller series was traditionally published. They provided a cover that was predominantly lizard green, not my favorite color. But they paid me, so I went along with it.

Original cover

 

Six months later, they closed their doors, leaving me orphaned. The second book in the series was ready to publish and a third was in the works. After considering options, I decided to self-publish the subsequent books.

But self-publishing meant providing my own covers.

A professional design company did several cover drafts but I didn’t like any of them. Being a DIYer, I tried creating covers myself and wrote a post for TKZ about the process.

 

At that time, the fourth book Dead Man’s Bluff was close to publication but had not yet been released. No one except my critique group and editor had read it.

After that post, I received a gracious email from TKZ regular, Brian Hoffman. He said he enjoyed my posts and had learned a lot from them. Then he added he hoped he wasn’t offending me but “Your cover for Dead Man’s Bluff looks amateurish.  I’ve made one you might like better.  It is my gift to you for all the help your columns have been to me.”

He attached this cover:

Wow, just wow!

Since the book had not yet been published, Brian had no way of knowing the McGuffin in the plot was the Honus Wagner 1909 baseball card. Yet, there on his cover was that very card!

Chills ran through me. The theme from The Twilight Zone played in my mind.

How had this complete stranger perfectly captured the essence of my story about a Florida hurricane and a stolen baseball card?

I immediately wrote back to Brian, with profuse thanks, saying of course he hadn’t offended me, far from it. He’d blown me away with the beautiful cover and his generosity.

Believing he was a professional who designed covers for a living, I asked him for a bid to redo all my books.

Bing, bang, boom. More emails arrived from him, each containing another great cover. They displayed a consistent style for the series that fitted the thriller/suspense genre. I was thrilled.

How much do I owe you? I wrote back.

Nothing. I enjoy doing them.

No way could I take his work without paying him.

If he wouldn’t give me an amount, I figured I’d send him a check for a fair market price. What’s your address?

 No answer.

After more back and forth emails—me offering to pay, him declining—we finally came to an agreement.

The Book of Ecclesiastes says: Cast thy bread upon the waters, for you shall find it after many days…

Brian and I continue to enjoy a great working relationship. I send him a synopsis of each new story. He sends several sample designs. We yak back and forth to fine-tune and decide on a final version. Here is his work:

Thank you, Brian!

Being member of TKZ’s community yields many rewards, both expected and unexpected.

Happy Valentine’s Day to TKZ’s family and friends from all over the globe who enrich my life as a writer and a human being.

~~~

TKZers: Have you ever received a gift you never anticipated? Have you ever given a gift the recipient didn’t expect?

~~~

 

Here’s a sneak peek at Brian’s cover for my upcoming thriller Deep Fake.

You can’t believe your eyes.

Sign up here at my website and I’ll let you know when Deep Fake is released.

On Going Exclusive

by James Scott Bell
@jamesscottbell

There are three kinds of people in the world: those who can count, and those who can’t.

And there are two kinds of indie writers: those who are exclusive with Amazon, and those who choose to “go wide.”

We’ve had several discussions about going wide. See, for example, here and here. Today I thought I’d bring you some thoughts on exclusivity.

Exclusive, of course, means distributing your ebook only through Amazon’s Kindle Direct Publishing (KDP). As you set up your book in the dashboard you’re given the option of putting your ebook in KDP Select. All you have to do is check that box and you’re in. As Amazon explains: “When you choose to enroll your book in KDP Select, you’re committing to make the digital format of that book available exclusively through KDP. During the period of exclusivity, you cannot distribute your book digitally anywhere else, including on your website, blogs, etc. However, you can continue to distribute your book in physical format, or in any format other than digital.”

KDP Select is in effect for 90 days from the publishing date. You can withdraw your book from the program after that, or leave it alone and get automatically re-upped for another 90.

Your ebook is now available not only for purchase in the Kindle store, but also for Amazon’s reading subscription service Kindle Unlimited (KU). Subscribers read KU books for free, but you get paid for every page of your books that’s read by a KU subscriber. Your payment comes out of the KDP Select Global Fund, a big pot funded by KU subscriptions. The calculations are explained here.

Beyond getting paid for KU reads, your book gets an algorithmic boost in the Kindle store. The primary reason for this is that downloads of books through KU are treated as “sales” for ranking purposes. This increased visibility leads to more actual sales from non-KU readers. It’s a double win. And it’s not just in the U.S. KU books are also available in the U.K., Germany, Italy, Spain, France, Brazil, Mexico, Canada, India, Japan, and Australia.

Being in Select helps enormously with discoverability because of its promotional perks. You are given five days within each 90-day period to run a promotion where your book is free. (There’s also a price-countdown promo available.)

The idea is to get new eyeballs on your book and do some back-end marketing with it. If you have a series, for example, you can make one of the titles free and have links to the other titles in your back matter. For a new author, you can incentivize sign-ups for your email list (which is a whole subject in and of itself, beyond the scope of this post.)

The current wisdom is to use all five of your promo days at once, and couple it with a deal-alert service, like BookBub. A BB featured deal is hard to get, especially for a new author, but there are other services you can use, such as BookGorilla, ENT, and The Fussy Librarian (a list of other deal-alert sites can be found here).

Starting off in KU keeps things simple as you learn the ropes of indie publishing. If you need to fix a typo, boom, five minutes. Want to change the price? No problem. Why would you want to change the price? Because you can run your own promotions using 99¢ as your price point.

These things can be done on a “wide” basis, too. It’s just that things are more cumbersome and time consuming. A lot of plates to spin, which is fine if you like plate spinning. Exclusive authors would rather spend that time writing more books.

But the main reason to go exclusive is that it brings in more revenue. I was wide for six years, then moved to exclusive, and each year since has seen a 3-4x advantage over what I made on all the other platforms combined. There is plenty of testimonial evidence out there to the same effect. One indie writer summed it up this way:

I should perhaps add, that going exclusive to Amazon at the end of last year with the majority of my books has given me a massive increase in sales through the pages read thing with Kindle Unlimited. After a number of years as a staunch ‘go wide’ author, I’m now reluctantly very happy with my royalties, even though I miss the Apple, Kobo, and Nook readers.

A hugely successful indie publisher, Wolfpack Publishing, specializes in genre fiction, primarily Westerns. All their ebooks are in KU. In an interview in The Hotsheet (subscription required) CEO Mike Bray said, “I honestly believe KU readers consume more books than all of the other [non-Amazon] digital book platforms combined.”

So if it means more lettuce, why would an author resist going exclusive? The reasons are mainly philosophical. Because of Amazon’s dominance, some writers view it the way a small businessman viewed the steel and oil trusts of the Gilded Age. As one author of note puts it, “It twists my knickers to give Amazon that much power.”

Others are wary of being beholden to one retailer that can change its rules at any time. This is basically a risk calculation—forego added revenue now because there’s a chance Amazon will someday remove its advantages.

Or have its advantages removed by the government. There’s been recent chatter about a possible antitrust action against “unregulated Big Tech monopolies.” See, for example, this Congressional press release. However, there is considerable doubt about any such move being imminent.

Still, the sides are getting into position. Amazon VP of public policy Brian Huseman issued a statement warning of “significant negative effects” on Amazon consumers and small- and medium-sized businesses that sell on the platform.

“More than a half million American small- and medium-sized businesses make a living via Amazon’s marketplace, and without access to Amazon’s customers, it will be much harder for these third-party sellers to create awareness for their business and earn a comparable income….The Committee is moving unnecessarily fast in pushing these bills forward. We encourage Chairman Cicilline and committee members to slow down, postpone the markup, and thoroughly vet the language in the bills for unintended negative consequences.”

Even if action is taken, antitrust cases of this magnitude take years to resolve in the courts. For example, an antitrust investigation into Microsoft’s practices re: its Internet Explorer browser began in the early 1990s. Suit was filed in 1998. The DOJ won at trial, but was reversed on appeal. The case finally settled in 2001, with the DOJ abandoning its goal of breaking up the company.

It’s a safe bet, then, that the advantages and revenue of the KDP Select program are going to remain in place for a long time to come. For indie writers who do this for a living the motto is: Gather ye page reads while ye may.

There is no one right answer for every writer. Study it all out, think about your goals—both immediate and long term—and make your choice. And if conditions ever change significantly, remember we have that other indie motto to fall back on: Writer be nimble, Writer be quick, Writer get busy and change your shtick.

Comments welcome.

One of the Joys of Indie Publishing

by James Scott Bell
@jamesscottbell

We are well into the second decade of the self-publishing (now more preferably termed indie-publishing) movement. The flame wars of the early years (“Death to traditional publishing!” “Oh yeah? Self publish and you’ll ruin your career!”) have been replaced by the calm ruminations of business-minded “authorpreneurs.”

And while reports of the death of traditional publishing have been greatly exaggerated, the industry’s dependence on A-list stars has left a void in what used to be called the “midlist.”

It is a vacuum productive writers abhor. So they have filled the void with indie product.

Of course, most of the product is, shall we say, not good (see Sturgeon’s Law). Nor is all of it legit. Perhaps you’ve been following yet another plagiarism scandal that recently broke out, this time in that part of the book kingdom where romance flowers. A USA Today bestselling writer apparently hired a ghostwriter from, of all places, Fiverr. That’s a site that has all sorts of freelancers who’ll work on the cheap—five bucks is the baseline. This author was hiring said labor to put together “books” in the romance genre so she could be slapping them up on Amazon at a heart-pounding (notice my genre-specific adjective!) pace. Problem: the freelancer was snatching passages from published works to fill out the pages.

Kris Rusch wrote about this, and has these wise words:

The smartest thing…is to write your books at your pace, and stop flooding the market with mediocre books, written by people who don’t care about your worlds or your characters as much as you do.

If you got into this business because you love writing, then write for heaven’s sake. And if you’re worried about maintaining your income, then the real key is to cut expenses, not add to them. If you can’t survive without gaming the system, then maybe consider a part-time job until you have enough money put away to augment your writing income in the lean months. Then live on a percentage of what your writing earns, not on the entire amount.

Indie writers (who are true writers) want to feed the system. Indie scammers (who are not true writers) want to game the system. You have to live with yourself. Unfortunately, with the death of shame in our culture, cheaters are often able to look in the mirror with a satisfied smile. But know this for certain: they will never experience the true joy that only comes from honest applied effort.

I’ve been a happy indie since 2011. Coming from the traditional world, however, I am appreciative of the “grinder” my books were put through, meaning the editorial process. I worked with some great editors who helped me get better. As an indie, I seek similar feedback on every book I write.

And when a book is ready, it’s published in ten minutes. Boy, do I love that!

Here’s another joy—getting to publish something written by my late father.

Art Bell, Lawyer

Back in 1972 my big brother, Bob, was having thoughts about becoming a lawyer like our dad. Bob was, at the time, a teacher at an elementary school in northern California. So he wrote Dad a letter—a real letter, on paper, with an envelope and a stamp!—asking for Dad’s counsel.

And Dad, never one to do things (like represent a client) half way, wrote a long letter in response.

Dad thought his modest epistle might be something other lawyers would find of value. So he paid to have it published in installments in the Los Angeles Daily Journal, the city’s legal newspaper.

It was a huge hit. The demand for copies proved so great that Dad had the whole thing printed up and paid for it to be included as an insert in a later edition of the Journal.

It hit me recently that Compendium Press, my indie publishing company, ought to publish the letter once again, this time permanently in digital form. But I couldn’t locate any copies in my dad’s files.

So I asked my brother if he had a copy. He did, and sent it to me as a PDF file. I then sent it to a scanning service, and now it’s up permanently as A Lawyer’s Letter to a Son.

Why publish it again? It’s not because I think it will make a lot of money; it won’t. It’s because I believe its message is relevant today for anyone considering going into law—or maybe who went into the profession for the dough and are starting to wonder if that was the right reason. The letter represents a view of the law that is rare today: as an honorable profession, not just a way to gain money or power. (And no lawyer jokes, please!)

My dad was a great L.A. lawyer, highly respected by his peers, and a colorful character in his own right. He loved a good fight in court, a good cigar in his leisure, and a sporty bow tie with his suits. I love hearing his voice again in this letter.

If you know any law students, or wannabe law students, or even young lawyers, maybe you can recommend this little letter, which I’m making FREE for the next several days.

Now to you, TKZers. What brings you joy in your writing?

The More The Merrier: J.T. Ellison on Publishing Anthologies

photo by krista lee photography

Author J.T. Ellison doesn’t just write USA Today and New York Times bestselling novels, and short stories. She’s also co-host of an Emmy-winning literary television series called A Word on Words, and is the owner of the independent Two Tales Press.
She’s wearing her publisher/editor hat on her visit here today. In addition to publishing a large number of her own new and backlist short stories at Two Tales Press, she’s edited and published two themed, multi-author, short fiction anthologies–DEAD ENDS and A THOUSAND DOORSthat contain the work of some pretty incredible writers.
J.T. and I debuted at ITW’s Thrillerfest together about a million years ago, and haven’t lost touch since.
Welcome, J.T.!
Given that you’re widely and prolifically published with traditional publishers, what led you to start your own press?
Honestly, you did! I loved what you and your husband, Pinckney Benedict, were doing with your small press anthologies. I was honored to participate in 2 of them, and I saw just how cool the process was. I had a number of short stories, published and unpublished, that I had the rights to. I pulled them together in a small collection, made a cover, and published it on Amazon. It was never really meant to turn into a side project, it was simply a way to monetize some creative. I was surprised by how easy it was, and how quickly it sold. I fear I am an impatient sort, and I greatly dislike rejection, so instead of submitting subsequent stories to the normal channels, I just started popping them up for sale.
Then, I had a standalone novel that didn’t sell, and I had to think long and hard about this process. Indie publishing was taking off, and since I’m the entrepreneurial sort, I decided to publish it myself.  I also began the process of revising my first, unpublished novel to appear in a bundle put together by the divine Brenda Novak, with the express thought that I would eventually publish it myself as a prequel to the Taylor Jackson series. I hired an assistant, knowing it was going to take a lot of effort to put out two novels myself. We started building the major and necessary infrastructure — accounts with Ingram and Baker & Taylor for printing and distribution, online accounts with all the channels, establishing library contacts, finding editors and artists.
Of course, the universe is a funny place. During this process, the standalone received interest from a traditional publisher, then my publisher expressed an interest in the series prequel. I am always going to default to traditional publishing for novels, and so I accepted both offers.
But I had an infrastructure built, and nothing to publish. I debated opening Two Tales for submissions, and quickly walked away from that idea. I know there is awesome work out there that deserves a home, but I want to be a writer, not a publisher.
Anthologies, though, don’t pose the same commitment as being responsible for someone’s livelihood. I knew I could raise awareness for some underrepresented voices as well as share the stage with some major talent. It felt like a good fit, a win-win for all involved.
It’s not about making money for me. It’s about how I can help raise awareness for a multitude of voices at once. It’s my way of giving back.
You’ve done two anthologies, DEAD ENDS and the newly-released A THOUSAND DOORS. Tell us where the ideas for each came from.
DEAD ENDS came out of a class I taught several years ago. I gave my students several photographs as writing prompts, and one was this über creepy house. And I’ve always said you can give ten writers the same concept or photo to write about and get ten different stories. I set out to prove my thesis. Every writer was given the same photo, and there were two rules — the house had to be in the story (the story didn’t have to be in the house) and it had to be set in the south. No story was alike; it was absolutely perfect!
A THOUSAND DOORS was different. Since 2007, I’ve been carrying around the concept of a young woman who is murdered, and as she dies, experiences all the lives she could have led. I’d planned on writing it myself, but something always got in the way. I finally realized I needed help, and the idea for the anthology — which is really a novel — was born.  The structure of the main character living multiple lives lent itself perfectly to having multiple authors on the project. It’s like a TV show — I was the show runner, and the authors my writing room.
I built some parameters for each story (specifically that the character, Mia Jensen, was a certain height, a certain natural hair and eye color, that she had to make a choice in the story, hear a loud noise, and have a ringing phone, all of which tied specifically to the real life she was living), shared the series of lives I’d envisioned but also opened the door to other ideas, and boom goes the dynamite.
Did you consider a traditional route for your anthologies?
For DEAD ENDS, no. It was meant to be a jumping off point for Two Tales, especially if I changed my mind and decided to publish other authors (which I’ve considered several times, but see being responsible for livelihoods, above.)
For A THOUSAND DOORS, I debated it. My assistant had moved to another position and I was left to do all the heavy lifting myself. In retrospect, I probably should have all-stopped and given it to my agent to try and sell, but I’m stubborn, and I thought I could do it. I didn’t realize just how much work it would entail, because the scope of this one is bigger than anything I’ve ever attempted myself, but every time I see the book reviewed, every time I see it on a shelf, every time it pops up in a Twitter feed, I feel a deep sense of satisfaction that I truly made something from scratch. It’s a very powerful feeling.
How did you select contributors for each of your anthologies?
I am blessed to be surrounded by incredibly talented friends. I’m also a big reader, and there are writers I absolutely love who I wanted to participate. For DEAD ENDS, I reached out to some people who’d given me a break when I was first starting out, begged some friends whose profiles were high enough to make an impact, and asked for stories from a couple of new to me authors, too.
For A THOUSAND DOORS, I went top shelf, all the way. It’s such a high concept, I knew I needed exceptional authors  who were also bestsellers to help me realize the goals. The story was so close to my heart, and I wanted it to feel as real and organic as possible. I tapped an all-female team of powerhouse writers and upcoming stars, and I felt like the voices all meshed perfectly.
What do you enjoy about editing anthologies?
Having a concept executed by authors much more talented than I. But it’s more. There is nothing I love more than a reviewer who says they’re going to go try the authors in the anthology, or they hadn’t ever heard of this writer or that one before but plan to fix that. I love introducing my readers to new books by great writers — these are the ultimate sampler albums.
You’ve done audio for both anthologies. How did that work?
I actually wasn’t planning to do audio for DEAD ENDS,  but a narrator who’d read it reached out and offered to work with me on it. She even went so far as to record two stories for me as a sample of her work. We then worked in ACX to get the entire manuscript recorded. It was a lot of fun. I did another project with her through ACX, too. Only one problem. Audio is expensive! Really, really expensive. And ACX sets your price, so the controls you might have with another format are gone. It makes it less-than-cost effective.
Knowing I was going to have a hard time putting together an audio budget that would work for A THOUSAND DOORS, I opened the door with my agent to a traditional audio sale. Happily, Brilliance Audio bought the rights and we will be releasing early next year. I can’t wait to hear Mia come to life.
What is the most challenging part of being a small publisher?
The time it takes to make sure all the details are handled. Every day, something pops up that I need to handle. When there’s a full publishing team, each division has its responsibilities and you can manage those aspects easily. When you’re the publisher, and you’re a one-woman shop, like I am, it’s all up to you. You are all the departments — editing, marketing, advertising, art, sales, distribution, PR, oh, and writer, too. To do this properly–and I refuse to do anything less–means sinking a lot of time and money into the project. I love the control, but I don’t love how much time it takes away from my work.
*Since you’ve been in the driver’s seat on anthologies before, Laura, I’d love to hear your side of this process as well. What do you think worked well for A THOUSAND DOORS? What advice would you give to authors who want to try putting together anthologies?
Thank you for having me back to THE KILL ZONE! It’s always a pleasure.
TKZers! I’ll address J.T.’s question in the comments. Have you contributed to, edited, or published anthologies? What was your experience? As a reader, do you enjoy sampling stories by many writers in one book?
New York Times and USA Today bestselling author J.T. Ellison writes standalone domestic noir and psychological thriller series, the latter starring Nashville Homicide Lt. Taylor Jackson and medical examiner Dr. Samantha Owens, and pens the international thriller series “A Brit in the FBI” with #1 New York Times bestselling author Catherine Coulter. Cohost of the EMMY Award-winning literary television series A Word on Words, Ellison lives in Nashville with her husband and twin kittens.

Is Our Writing Culture In Mortal Danger? Part III

benjamin-franklin-62846_640I’m going to try to wrap up my thoughts on the mischievous missive delivered by Mr. Porter Anderson at Writer Unboxed. The first part of my response is here. The second part is here.

There are three issues outstanding:

Issue 3 – Is the Party Over?

Issue 4 – What Counts as Writing Success?

Issue 5 – Can Fiction Writing Be Taught?

Last week I upheld the view that this is the best time on Earth to be a writer. Lest you think I only mean because writers can now self-publish and make real dough, here’s some news that rippled outward from the traditional side of things: Sci-Fi writer John Scalzi inked a $3.4 million deal with Tor Books. That’s for thirteen books over a ten-year period. I’d say that counts as good times. Mr. Scalzi explains his thought process here.

Ah, but is the party over? Or about to be? Has there been a “tonal shift” in what Porter calls the “palaver” from the indie writer sector of the publishing world?

I do sense a shift, but not a negative one. It is, rather, the natural maturation of a revolution. During the Early Konrathian period of indie publishing, the talk was all about waking people up and stirring them to action (“Give me liberty, or give me death!”). There was an exuberance. There were fight songs around the campfire. Free beer.

It was Thomas Paine and Patrick Henry time. Yes, there was plenty of vitriol, too, which is always part of an uprising. What the American colonists said about the tea tax was not intended for polite society. Nor were the words of indies when reacting to representatives of the Authors Guild.

Now, it seems, the tone has changed from revolution to constitution. From muskets to quills. Giddiness has been replaced by plans and purpose and increasing success.

But just what is success? This is Issue #4.

One type is, certainly, traditional, bestselling, A-list status. Another type is having the freedom to publish what you want, when you want, and making steadily growing income. When you read surveys of traditional authors and how frustrated they can be with their publishers, this type of success might even be all the more attractive.

For some writers the “validation” of traditional success is the most important thing. Others find more satisfaction going directly to readers…and to the bank.

We are all free to define success for ourselves, and should. What does it mean specifically to you? Talk about it in the comments.

Finally, Issue #5. The title of Porter’s post was The Dreaded Training Debate: What If It Can’t Be Taught?

The question implies that a negative answer might be possible. Or, worse, that there is a possibility the whole enterprise of teaching fiction is little more than a racket. That’s what brought me and a couple of my teaching colleagues—Donald Maass and David Corbett—into the comments with some admonishments.

Porter, I’m happy to say, qualified this impression, kindly mentioning my name and my two fellows (and others) as exceptions. But he added this in a comment:

It’s been interesting to see some of these folks I’ve mentioned struggle with this piece. On the surface, of course, that looks natural in that no one wants to be painted with too broad a brush. But you note that I mentioned none of them, nor would I — they’re not the kind of problematic how-to players I’m talking about. And yet, to some degree, they seem unsettled by even the discussion of the problem.

This makes me think (I’m speculating here, they have not told me this) that the problem of “the toadstools” — who are NOT these writer/teachers — is much on their minds.

I can’t answer for my colleagues, but I’m happy to clear up any confusion on my part. No, “the toadstools” were not on my mind at all. What set me off was even entertaining the notion that writing can’t be taught. In point of fact, virtually all writers have been taught how to write in some form or fashion. It’s just that not many talk about it. As good old Ernest Hemingway once said, “It’s none of their business that you have to learn to write. Let them think you were born that way.”

Writing is taught in many ways.

It is taught by editors who know what they’re doing.

It is taught by teachers who know what they’re doing.

It is taught by books by people who know what they’re doing and how to teach others to do the same.

It is taught by critique partners and beta readers.

It can be self-taught by reading novels and analyzing what other authors do. That’s fine. What I do when I teach, however, is save writers years of trial and error by showing them right away what successful authors do, and how they can do it themselves.

The proof of all this, I add as a former trial lawyer, is in the testimony of credible witnesses. The successful writers who themselves give credit to writing instruction.  

Let me offer just one example. This from critically acclaimed author Sarah Pekkanen, who gave an interview to NPR about getting published:

I needed advice before I tried to write a novel. The usual axiom — write what you know — wasn’t helpful. I spend my days driving my older children to school and changing my younger one’s diaper — not exactly best-seller material.

So I turned to experts. Three books gave me invaluable writing advice. One, by a best-selling writer [Stephen King]; one, by a top New York agent [Donald Maass]; and one, by a guy who struggled for years to learn how to write a book and wanted to make it easier for the rest of us [some joker named Bell]. 

The full interview is here. That was six years ago. It’s nice to see how Sarah’s career has prospered since. I’d say she’s offered credible testimony that writing fiction can indeed be taught.

Whew! That’s three full posts all sparked by the incendiary flying fingers of one Porter Anderson, provocateur and good sport. If you bump into him at a conference, don’t dislodge his keyboard…buy him a Campari instead.

Now I’m done. Next week we return to our regularly scheduled program!

Is Our Writing Culture In Mortal Danger? Part II

firefighter-593728_1280Last week I began a discussion sparked by a provocative post by Mr. Porter Anderson at Writer Unboxed. The first part of my response is here. We had a robust debate in the comments, but I’ll try to summarize the first issue I’ve addressed, which is the plethora of teaching and “author services” appearing, in Porter’s words, like “toadstools” all over the internet. My view, in agreement with Porter, is that many of these are not worth the money and some are downright scams.

Porter would like me, and other “legitimate” teachers (I thank him for carving out an exception for me and colleagues like Donald Maass and David Corbett) to cry foul and go after charlatans publicly. But that is not my job or responsibility. Others have taken that on. My solution is the old but still valid rule: Let the buyer beware.

And yes, that is enough. I’m not a nanny.

Now, on to Issue #2: Is it the best or worst time to be a writer?

Here we come to a piece quoted by Porter, written by an anonymous literary agent in the UK. Calling him/her self “Agent Orange,” he/she wrote a post for The Bookseller which opens:

On the face of it, it is paradoxical that while it’s never been easier for authors to get their books into print, there has never been a worse time to be an author. Author earnings are down and the number of writers able to make a living out of their work is at an all-time low.

While this was mainly a jumping off point for Orange to complain about writing courses and teachers, I can’t let this sentiment go unchallenged.

I’ve been expressing exactly the opposite view since 2009. I give my reasons here. To save time, I’ll just refer you to that post, which I stand by. Further, both Porter and I have cited the amazing work being done by Hugh Howey and Data Guy and their quarterly Author Earnings reports.

Bottom line: in terms of making actual money, and even an actual living from writing fiction, it is beyond all question, doubt, cavil, or dispute that this is the best time on Earth to be a writer.

As the old political rejoinder goes, you are entitled to your own opinion, but you are not entitled to your own facts.

Now, to be fair to Agent Orange, I do think there’s a bit of context we have to understand. I haven’t spent a lot of time studying this out, but there seems to be a more entrenched traditional book publishing culture in the UK, and it is those authors who are seeing their incomes go down significantly. It’s happening here in the U.S., too, of course. But across the pond there’s a greater concern over the survival of the “writer as artist” ideal.

To which I respond: This is nothing new. It’s always been difficult for any artist to cobble a living from their art. And by art I mean singular vision as opposed to commercial production.

How many artists in history have ever been able to support themselves by doing, for want of a better phrase, “their own thing”? How many Jackson Pollock wannabes have tried to out Jackson Jackson, only to be completely and utterly ignored? (And there are those who think the original Jackson should have been ignored, but that’s another discussion entirely.)

How many structure-hating novelists have poured their souls onto the page, only to be rejected fully and finally? Or, if managing to get a small press to take a flyer, seen ten book sales and no publicity, not even from their local paper?

If you want to pursue the life of a solitary genius, that’s never been a road to riches. If you expect to be treated with a velvet backscratcher, and have the literary elite fete and fawn over you, then yes, times are not great. But they have never been great for this kind of artist.

I believe this is the “writerly culture” that Agent Orange sees as doomed.

But consider: writers who love to tell stories, who entertain, who work at their craft, who are productive, who keep striving to get better, who don’t see plot as a four-letter word (irony intended)—these writers now have a better chance to realize a return on their work than at any time in the history of storytelling. From Og the cave dweller, who told the first story (you know, the one about killing the mastodon) to Geoffrey Chaucer and Jonathan Swift and James Fenimore Cooper and Mark Twain and Edgar Rice Burroughs and Jack London and Dashiell Hammett and Raymond Chandler and Dorothy Sayers and Erle Stanley Gardner and Herman Wouk and Nora Roberts and Stephen King and John Grisham and Michael Connelly and J. K. Rowling and James Patterson…

…to all of the new (or formerly midlist) writers who are now earning five, six and sometimes seven figures a year because of the disruption called digital self-publishing, I say without any qualm – and eschewing dew eyes, Kleenex, and exclamation points – that it is indeed the best time on Earth to be a writer.

Is there still room for the solitary, literary genius? Yes, and even more room than before. If the artist is not insistent on a traditional print run and New Yorker reviews, he or she has a good chance at finding readers via self-publishing. Or by partnering with a digital company that knows what it’s doing. (Unless your goal is to win the National Book Award. Then all I can say is, good luck to you, because that’s always been a matter of “writerly culture” roulette. Lightning may strike. But be prepared to have some stamina, and a day job. I refer you to Mark Z. Danielewski, whose 27 volume, 22,680 page experimental epic is only now leaving the starting gate.)landing-stage-sea-holiday-vacation

So to all writers I say, jump into the indie pool. Even if you’re trad published, establish some sort of indie footprint with short-form work. Talk to your agent and editor about a plan going forward.

And tell them the water’s fine. We’re even serving margaritas at poolside.

So which is it – the best of times or the worst of times to be a writer?

The best of times and the worst of times

by Allan Leverone  @Allan Leverone

When I was very generously invited by Jodie Renner to share a post at The Kill Zone, my intention was to talk about career options for Indie writers. I was going to highlight my new novel, THE OMEGA CONNECTION, which had just been released by Kindle Press after being selected through the Kindle Scout program, and use it as an example of authors giving new opportunities a chance.

Well, the initial releases by Kindle Press have been delayed a couple of months, presumably because Amazon recognized the intense scrutiny those first Kindle Press releases will face, and they want to be certain each book is as polished and reader-ready as it can be.

I’m one hundred percent in favor of this.

However, that decision did leave a gigantic hole in my Kill Zone plans. So, instead of talking about options available to those who have already dedicated themselves to a writing career, I’ve decided to direct my post toward aspiring authors, and the whole “things are wonderful/things suck” debate that seems to be raging among Indies at the moment.

There’s never been a better time to be a writer.

It must be true, because more people than ever own e-readers.

It must be true, because reading as a pastime has been making a comeback over the past few years.

It must be true, because now, anyone with a story to tell and the self-discipline to pound it out on a keyboard can get that story out to the public, no agent or publisher necessary.

There’s never been a worse time to be a writer.

It must be true, because e-book sales have flattened out over the last year or so.

It must be true, because the glut of available material has made it increasingly difficult for new writers—traditionally published or Indie—to get their work noticed.

It must be true, because anyone with a story to tell and the self-discipline to pound it out on a keyboard can get that story out to the public, no ability or talent necessary.

So, which is it?

Is this the best of times or is this the worst of times? There are plenty of people on each side of the debate more than willing to hit you over the head with fact and opinion until you commit to their camp.

Here’s my take: it depends.

If you’re looking to throw some half-assed crap together, poorly written, unedited and formatted badly, stick a homemade cover on top of the whole mess and then wait for the cash to come rolling in, well, it might just be the worst of times for you.

There might have been a period when that was possible, way back in the prehistoric early days of the e-book/self-publishing phenomenon. But that train left the station a while ago, and hopefully it ran over you while it was pulling out. Readers are savvy, not stupid. They know what to look for and they’re not falling for amateurish junk cluttering up their e-reader.

Mostly.

Have all the charlatans disappeared? Of course not, and they never will. They spring up like poisonous mushrooms in every fast-growing industry, hucksters who think they’ve found a way to make a quick buck by circumventing hard work and offering an inferior product to a gullible public. These are the people who give Indie writers a bad name.

On the other hand, if you have some talent and a strong work ethic, if you approach writing as a craft as well as a job, if you’re willing to listen and learn and respond in a positive way to constructive criticism, this just might be the best of times.

I place myself firmly in the second camp. Am I making millions of dollars with my fiction? Hell, no. I’m nobody’s idea of an overnight success. But I am making money.

More importantly, I’m doing what I love and building an audience. With nine novels to my name and two more coming by April, I’m paying my dues, laying down a career foundation.

There’s nothing quick or easy about it.

But it’s extremely gratifying, and everything I was working toward when I was sending out dozens and dozens of agent queries over the course of several years. To no avail. Everything I was working toward when I attended Thrillerfest back in 2008 just so I could put myself through the torture chamber/learning opportunity that is Agentfest. Also to no avail.

For the record, I was never able to snag an agent, either through the query process or through the Agentfest meat market, or any other way.

But something happened along the way. I stopped actively seeking an agent years ago and now, as far as I’m concerned, the shoe is on the other foot. Any potential agent wishing to represent me would have to convince me of the value he or she could add to my career, not the other way around.

If you look at writing as some kind of get-rich-quick scheme, one where you can rake in lots of cash quickly, you’re probably considering the wrong profession, especially now. Not that it doesn’t happen, but it’s such a rare occurrence you can be virtually certain it isn’t going to happen for you.

You’ve got a better chance of getting struck by lightning. Twice.

On the other hand, if you start to feel a little…twitchy…when you go more than a day or two without writing, if you have the ability to tell stories and phrase things in interesting ways, if you are confident in that ability without being unrealistic in your expectations, if you recognize the value of hard work and you’re willing to take a chance on yourself while understanding there are no guarantees in this world, then by my estimation, there’s never been a better time to be a writer.

So as far as that debate over whether things are good or bad for writers is concerned, I suppose the real answer is: who cares? Worrying about it isn’t going to advance your career. Get writing.

Allan Leverone is the New York Times and USA Today bestselling author of nine novels, including MR. MIDNIGHT, named by Suspense Magazine as one of the “Best Books of 2013.” Allan lives in Londonderry, NH with his wife of more than thirty years, three grown children and one beautiful granddaughter. Connect at AllanLeverone.com,  on Facebook or Allan Leverone (@AllanLeverone) | Twitter.

Do we need Gatekeepers?

by Clare Langley-Hawthorne

Recently the concept of a ‘gatekeeper’ seems to have become a pejorative term for the agents, editors and other players in the traditional publishing world. With the advent of ‘indie’ publishing we’ve seen a lot of negativity surrounding the concept of ‘gatekeeper’ and for some, I think, the concept itself seemed outdated and irrelevant. 

I’ve come across two recent posts, however, defending the ‘gatekeeper’ – one by author Chris Pavone (see In Praise of Editors, Agents and every other Gatekeeper in Publishing) and the other by book editor Daniel Menaker (see The Gatekeeper. In praise of publishers who move readers and units) and they raise some interesting points in praise of the profession. I do believe that my own books benefited from the rigour imposed by this ‘gatekeeper’ model (both in terms of books acquired and not acquired:)). Along the way I always felt my writing improved from each round of revision and feedback. That of course, doesn’t have to happen within a traditional model – there are many fine independent editors who can apply just the same level of rigour to an author’s work (I just haven’t used them so I can’t really speak to this experience). 

I thought it would be interesting to get your take on both these ‘defences’ of the gatekeeper model and to see how TKZers felt the current state of the industry helps or hinders authors in terms of both curating the best work possible and getting readers to connect with writers (and books) that they might enjoy. There’s no doubt in my mind that the book world is now an incredible crowded one – one that I personally find hard to navigate as both a reader and a writer.

So what do you think?
Is there still a place for the traditional gatekeeper model? 

Profits of Doom?

James Scott Bell
@jamesscottbell

Cassandra, prophetess of bad tidings

There’s a bit of a buzz (meaning less than a meme, but more than idle chatter) about declining profits for indie authors. If I’m tapping into this correctly, there are more than a few writers who’ve experienced  significant drop offs in their Kindle royalties. Some attribute this to the Kindle Unlimited program. Others say it’s the massive entertainment options that compete for our attention. 

Or could it be that the ever-increasing number of titles sprouting like steroid-laced Kudzu each day offers too doggone many choices?

That is the view of Mark Coker, founder of Smashwords, who has (perhaps reluctantly) donned the robes of a Cassandra. On his blog recently he issued this prophecy:

The gravy train of exponential sales growth is over. Indies have hit a brick wall and are scrambling to make sense of it.  In recent weeks, for example, I’ve heard a number of indie authors report that their sales at Amazon dropped significantly since July when Amazon launched Kindle Unlimited… Some authors are considering quitting. It’s heartbreaking to hear this, but I’m not surprised either. When authors hit hard times, sometimes the reasons to quit seem to outnumber the reasons to power on. Often these voices come from friends and family who admire our authorship but question the financial sensibility of it all…. 


[E]very year there will be more and more books for readers to choose from. Unless the number of readers and the number of books read by readers grows faster than the number of titles released and ever-present, there will be fewer eyeballs split across more books. This means the average number of book sales for each new release will decline over time unless readership dramatically increases, or unless we see an accelerating pace of transition from print reading to screen reading.


He was challenged on his assertions on the Passive Voice blog. To one commenter Mr. Coker responded


[I]f you’ve got a better method of describing the big picture dynamic, please share. I’m open to suggestions. If ebook readership (both a function of the number of ebook readers and the number of ebooks read by readers) is spread thinner across an ever-growing, ever-accessible number of books, and the growth in ebook supply exceeds the growth in consumption, then what happens? Very simple question. Does the average new release get more readers or fewer?


I’ll take a stab at answering. I don’t believe that ebook readership is “spread thinner” because of an “ever-growing” number of titles. In fact, readers never choose from the whole universe of books. They filter their choices through author favorites, recommendations, genre preferences. They usually stick to certain places they like to shop for their books. Rarely, if ever, do they pull a Captain Kirk and blast out into the great unknown seeking new life and new civilizations. 

Thus, an expanding universe of content does not have a proportional negative effect on readership. 

One might call it a “discoverability” issue. But again, I don’t see a causal effect here. As I’ve emphasized over and over, by far the best discovery tool is word of mouth, which is based upon the writing itself. The more quality you produce, the greater the word of mouth. This will happen no matter how vast the sea of options out there. Add to this the author who wisely becomes an “ownllist” writer, and there is no reason to believe that we’re only going to see profits of doom henceforward.

Mr. Coker also says there is more quality now in indie books, making competition tougher. I do think he’s right about that. There are a number of reasons this is so, including more trad-midlist writers ditching the old system and jumping into the new. I think, however, Mr. Coker overestimates the breadth of the effect. Quality is always the toughest thing to produce in any enterprise. We have more of quality indie books, true. But not nearly so many that it makes competition any more formidable than it’s always been.

The writers who do the best in the future are going to be just like the writers who’ve done the best in the past. They will write books  readers love and keep that their primary mission.  

For those writers I still say there is good money to be made and deep satisfaction to be enjoyed in self-publishing. In fact I wrote a book about that. (In the interest of full disclosure, and adding to the anecdotal evidence, my own revenue has ticked upward in each of the last four months. I don’t have my novels in the KU program).

I therefore agree with Orna Ross, founder of the Alliance of Independent Authors, who says in a post at The Guardian: “Many of the association’s members are earning significant salaries now. I’m not talking here about the outliers, like the Kindle millionaires, but the many who are earning enough to leave their day jobs, feed their families, pay their mortgage, afford comforts and luxuries. And let us not forget that sales doesn’t just equal money, it equals readers. It’s one of my great delights to witness what this does for their confidence in themselves and in their work.”

One last thought. Mr. Coker surmises that, “Some authors are considering quitting.” Well, those are precisely the authors who should quit. This has never been a profession for the easily discouraged. As David Eddings has said, “Keep working. Keep trying. Keep believing. You still might not make it, but at least you gave it your best shot. If you don’t have calluses on your soul, this isn’t for you. Take up knitting instead.”

It’s always been the case that the successful writers are the ones who can’t not write. Who exhibit persistence, discipline, production of words. Who write even in the face of serial rejection or dismal sales. These writers keep punching. As the old boxing guys used to say, you always have a puncher’s chance.

Can you accept that? Then politely tell Cassandra to put a cork in it…and get back to the keyboard.