Category Archives: indie publishing

Profits of Doom?

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James Scott Bell
@jamesscottbell

Cassandra, prophetess of bad tidings

There’s a bit of a buzz (meaning less than a meme, but more than idle chatter) about declining profits for indie authors. If I’m tapping into this correctly, there are more than a few writers who’ve experienced  significant drop offs in their Kindle royalties. Some attribute this to the Kindle Unlimited program. Others say it’s the massive entertainment options that compete for our attention. 

Or could it be that the ever-increasing number of titles sprouting like steroid-laced Kudzu each day offers too doggone many choices?

That is the view of Mark Coker, founder of Smashwords, who has (perhaps reluctantly) donned the robes of a Cassandra. On his blog recently he issued this prophecy:

The gravy train of exponential sales growth is over. Indies have hit a brick wall and are scrambling to make sense of it.  In recent weeks, for example, I’ve heard a number of indie authors report that their sales at Amazon dropped significantly since July when Amazon launched Kindle Unlimited… Some authors are considering quitting. It’s heartbreaking to hear this, but I’m not surprised either. When authors hit hard times, sometimes the reasons to quit seem to outnumber the reasons to power on. Often these voices come from friends and family who admire our authorship but question the financial sensibility of it all…. 


[E]very year there will be more and more books for readers to choose from. Unless the number of readers and the number of books read by readers grows faster than the number of titles released and ever-present, there will be fewer eyeballs split across more books. This means the average number of book sales for each new release will decline over time unless readership dramatically increases, or unless we see an accelerating pace of transition from print reading to screen reading.


He was challenged on his assertions on the Passive Voice blog. To one commenter Mr. Coker responded: 


[I]f you’ve got a better method of describing the big picture dynamic, please share. I’m open to suggestions. If ebook readership (both a function of the number of ebook readers and the number of ebooks read by readers) is spread thinner across an ever-growing, ever-accessible number of books, and the growth in ebook supply exceeds the growth in consumption, then what happens? Very simple question. Does the average new release get more readers or fewer?


I’ll take a stab at answering. I don’t believe that ebook readership is “spread thinner” because of an “ever-growing” number of titles. In fact, readers never choose from the whole universe of books. They filter their choices through author favorites, recommendations, genre preferences. They usually stick to certain places they like to shop for their books. Rarely, if ever, do they pull a Captain Kirk and blast out into the great unknown seeking new life and new civilizations. 

Thus, an expanding universe of content does not have a proportional negative effect on readership. 

One might call it a “discoverability” issue. But again, I don’t see a causal effect here. As I’ve emphasized over and over, by far the best discovery tool is word of mouth, which is based upon the writing itself. The more quality you produce, the greater the word of mouth. This will happen no matter how vast the sea of options out there. Add to this the author who wisely becomes an “ownllist” writer, and there is no reason to believe that we’re only going to see profits of doom henceforward.

Mr. Coker also says there is more quality now in indie books, making competition tougher. I do think he’s right about that. There are a number of reasons this is so, including more trad-midlist writers ditching the old system and jumping into the new. I think, however, Mr. Coker overestimates the breadth of the effect. Quality is always the toughest thing to produce in any enterprise. We have more of quality indie books, true. But not nearly so many that it makes competition any more formidable than it’s always been.

The writers who do the best in the future are going to be just like the writers who’ve done the best in the past. They will write books  readers love and keep that their primary mission.  

For those writers I still say there is good money to be made and deep satisfaction to be enjoyed in self-publishing. In fact I wrote a book about that. (In the interest of full disclosure, and adding to the anecdotal evidence, my own revenue has ticked upward in each of the last four months. I don’t have my novels in the KU program).

I therefore agree with Orna Ross, founder of the Alliance of Independent Authors, who says in a post at The Guardian: “Many of the association’s members are earning significant salaries now. I’m not talking here about the outliers, like the Kindle millionaires, but the many who are earning enough to leave their day jobs, feed their families, pay their mortgage, afford comforts and luxuries. And let us not forget that sales doesn’t just equal money, it equals readers. It’s one of my great delights to witness what this does for their confidence in themselves and in their work.”

One last thought. Mr. Coker surmises that, “Some authors are considering quitting.” Well, those are precisely the authors who should quit. This has never been a profession for the easily discouraged. As David Eddings has said, “Keep working. Keep trying. Keep believing. You still might not make it, but at least you gave it your best shot. If you don’t have calluses on your soul, this isn’t for you. Take up knitting instead.”

It’s always been the case that the successful writers are the ones who can’t not write. Who exhibit persistence, discipline, production of words. Who write even in the face of serial rejection or dismal sales. These writers keep punching. As the old boxing guys used to say, you always have a puncher’s chance.

Can you accept that? Then politely tell Cassandra to put a cork in it…and get back to the keyboard.


Conference Overview #Ninc14

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Nancy J. Cohen

Having just come from the Novelists, Inc. (Ninc) conference, my brain is fried with all the important information I learned. You can see photos on my Facebook Page under the Ninc Album and read my blogs of each workshop on my personal blog site.

As an overview, here are some of the important points I took away from this event.

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If you indie publish, offer your book at as many retailers as possible. These would include Amazon, Barnes and Noble, Kobo, Apple, Smashwords and Google Play. Google is growing.

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Indie bookstores will survive the digital age, especially if they offer curating, personal service and community events.

Publishers may cry that they’re hurting but their profits are rising.

The global marketplace is not to be overlooked. There’s a huge market for English language books, plus the translation market is out there. Agents can still have a role with managing our subsidiary rights.

In the future, authors may sell directly to readers. Be prepared for new technologies and to take advantage of opportunities when they arise.

The real threat is the decline of recreational reading. There’s too much competition from video games, TV and movies, and other entertainment pursuits. We need to increase kids’ passion for reading.

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Target your readers. Analyze your data. View your results and modify your business plan accordingly. Make sure you write the best book that you can and present the product in a professional manner.

Series sell better than standalones. Even if you aren’t writing a series, try to link your books with a common theme. Have cover art that ties them together.

Back material is important. Your e-book is a living document. Include links to your other titles and to your newsletter.

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In the photo: Donna Andrews, Carole Nelson Douglas and Nancy J. Cohen

The rest is on my personal blog. Coming next there is BookBub, ACX, legalities for authors and more. Be sure to scroll down to see my previous posts.

For more information on Novelists, Inc., go Here.

Writing What You Love and Earning What You’re Worth

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Many folks, including your humble correspondent, feel that this is by far the best time on earth to be a writer. In the distant past (you know, before 2007) precious few scribes were ever able to eke out a reasonable living from scribbling alone.
 
That’s all changed.
 
Every month more writers are added to the roster of those making enough lettuce to consider leaving their day jobs. But even short of that, many more are making a side income that is significant and steadily growing.
 
I love this! I love it that more writers can now earn a fair, merit–based return on what they write.
 
Today, let’s forget about the prognostications, vitriol, cries of doom, and hand-wringing over the future of culture in general and publishing in particular. Today I want to talk about being a professional writer.
 
For two decades now I’ve studied, analyzed, and practiced what works in this arena. I have determined that writers who make it almost always share these seven characteristics:
 
1. Love
 
An inner fire to make it as a writer will get you through years of cold reality. I suspect that the majority of writers who make it to full-time status love what they do. Writing is a part of them, a calling as well as a vocation.
 
It’s certainly possible to write out of sheer business-mindedness (I think, however, that this is much easier when you write non-fiction). Yet there’s a certain something that gets translated to the page by the writer who loves the work. I believe you can write what you love and, if you do so with the other characteristics listed below, earn a fair return.
 
 
2. Discipline
 
“One of the big lessons of sports for dedicated individuals and teams is that it shows us how hard work, and I mean hard work, does pay dividends.” – John Wooden, legendary UCLA basketball coach
 
Love is not enough. Ask anyone who’s married.
 
Work puts legs on the dream.
 
 
3. Perseverance
 
“The brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who don’t want it badly enough. They’re there to stop the other people.” – Randy Pausch, “The Last Lecture”
 
The true writer puts this thought in mind: I am going to write and never stop because that’s what I want to do. I will keep learning and growing and producing the words. I’ll keep carving out time to write, even if it means giving some things up. And it will always be too soon to quit.
 
 
4. A Sound Mind
 
By which I mean the ability to overcome emotions and see things objectively. To take some of the hard knocks that are part of the writer’s life and turn them into opportunities to grow. To keep yourself from exploding in a stupid or vainglorious way on social media and thereby harming your reputation.
 
 
5. Business Savvy
 
If you want to earn what you’re worth you have to approach writing and publishing as a business. A successful business makes a profit. To make a profit you need a plan.
 
Many writers and other artists shudder at this notion. Some even rebel against it. For them writing success is usually an accident.
 
I don’t want you to be an accident. I want you to think like an entrepreneur. Fortunately, the business principles you need are not that difficult to acquire.
 
 
6. A Support System
 
As author Peter Straub once put it: “Every writer must acknowledge and be able to handle the unalterable fact that he has, in effect, given himself a life sentence in solitary confinement.”
 
Every writer needs support from other people. Nurture relationships with fellow writers and communities of writers. Hang out with positive folks. Be kind to your family, even Aunt Betty who thinks you’re nuts for trying to be a writer.
 
 
7. Talent
 
This is the least important item.
 
First of all, it’s a subjective judgment. There is no final arbiter of what constitutes talent. It’s a little like what a Supreme Court justice once said about obscenity: I can’t define it, but I know it when I see it.
 
You do have to have some ability to string sentences together in a coherent fashion. This is a matter of education and the habit of reading.
 
Having that, you can now put the other six items on the list into practice. This is how you make it in this game, and why I have just released a book called How to Make a Living as a Writer.
We all know that digital self-publishing has opened up a vast universe of possibilities for the writer. But this book is not about self–publishing alone. It also talks about how to approach traditional publishing. I advocate multiple streams of income, so I also discuss the best practices for writing both fiction and non-fiction. I cover what a publishing business actually looks like, and how any writer can create an enterprise based on quality and production. There are sections on how to become relentless, how to set and meet goals, unlocking your creativity, how to write better and faster, how to choose the right ideas for projects, and a whole lot more.
 
In short, I am attempting to give writers the skills that will greatly increase their odds of making a good return on what they write.
 
For the ebook:
 
 
 
If you like your writing books in print, HERE YOU GO.
Carpe Typem!


Indie Authors – Should You Revise & Republish Some of Your Earlier Books?

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Jodie_June 26, '14_7371_low res_centredBy Jodie Renner, editor & author  @JodieRennerEd

I  often get contacted for editing by authors who have previously published a few novels, either on their own or through a small publisher with limited resources for editing. Their earlier works, while promising, were prematurely released and sales are slow, with few or mostly negative reviews.

These authors were often unaware at the time of any weaknesses in their books and just wanted to get them out there, perhaps on time for Christmas sales or for some other self-imposed time deadline. Many of these early works really needed an edit on some level: a major developmental edit for help with premise, plot, & structure; a content edit to address plot holes, inconsistencies, character motivations, point of view, etc.; a stylistic edit to address slow pacing, convoluted phrasing, too many author intrusions (backstory, info dumps, too much neutral description, telling instead of showing); or just a good clean-up of grammar and flow.

If those authors are serious about building a career as a respected novelist, leaving those books out there in the shape they’re in will only harm their reputation. And if they’re just out as eBooks on Amazon, it’s pretty easy to take them down and upload a revised, more polished version. I’ve done it several times with both of my books – quick and painless, really. Amazon doesn’t seem to care how many times I revise and re-upload the same title – I love the freedom! If you know basic formatting (here’s a how-to article on formatting your manuscript), you can make the changes pretty quickly and get the e-book back up.

Here’s an example of an email, typical of many I’ve received:

“Jodie, I have now read both of your books and your articles on point of view. Fantastic material. All of your comments and recommendations now make sense. With that foundation, I realize what an amateur job my first novel was. Maybe someday we can revisit and do major surgery or a lobotomy on [title of book].”

James Scott Bell has spoken here on TKZ about the need for “a long tail” – a backlist of other attractive titles by you that readers can choose from if they happen on one of your books for the first time and enjoy it. That’s the way to keep the royalties rolling in over the long term.

But of course this means all your titles need to be strong, of high quality. What if your earlier books are nowhere near the quality of recent ones? What if your worst, most amateurish production is the first one of your books someone reads? Do you think they’ll look for any more by you? Worse, they could write a nasty review saying they won’t waste their time with any more of your books. So you could also think of the “long tail” as a chain connecting readers to you. You don’t want any weak links to break that chain!

I’ve confidentially advised some authors, either my clients or not, to get one or more of their backlist titles cleaned up. Some agree and are grateful for the feedback, and others don’t seem to care, or even respond negatively. I don’t get that. If they’re getting bad reviews on Amazon for an early work and a professional editor suggests it would be a good idea to get it edited, why would they leave it up as it is? (And I’m not soliciting editing work here – I get way more requests for editing than I can handle.)

Some indie authors tell me they can’t afford to get their early books edited. I say you can’t afford not to, as those books are or could start dragging your reputation down and significantly reduce potential income. At the very least, If you’ve already (or since then) honed your fiction-writing skills by reading some great craft-of-writing books and/or attending writers’ workshops, here are three resources I recommend specifically for tips on revising fiction: James Scott Bell’s excellent Revision & Self-Editing, Elizabeth Lyon’s Manuscript Makeover, Jessica Page Morrell’s Thanks, But This Isn’t For Us, and my Style That Sizzles & Pacing for Power. All have very useful, concrete tips, with examples, for taking your fiction up a level or two and making your story more compelling. And if you’re struggling with making your first page zing, check out some of the great first-page critiques here on TKZ (links on side column). Then, after you’ve used the advice to revise your early book(s) yourself, be sure to follow it up with a low-cost or free final proofread for typos, grammar, and punctuation.

If the process of going back and revising a whole book feels overwhelming, here’s a great step-by-step plan of action for revision and self-editing. If you don’t have the time or inclination to do that right now, consider pulling any prematurely published early books out of circulation and resubmitting them later when you’ve had time to get them cleaned up or do it yourself. Don’t leave amateurish books out there where they can start collecting critical reviews and tarnish your name as a talented author. Or, if your muse just took a vacation on your WIP, take a break and use the time to revise an earlier novel.

Here’s what A.D. Starrling said in a recent comment (Oct. 22) here on TKZ:

“I have done a revised edition of Book 1 while simultaneously writing Book 3 (I know, one should really STOP rewriting once the darn thing is published, but the feedback for Book 2 was so good, I just had to bring Book 1 up to that level!).”

So my advice, as a freelance professional in the business of helping authors turn good stories into stellar ones that garner great reviews, is to take the time to make sure that at least the weakest links in the chain of your backlist are brought up to your current standards. Of course, I’m mainly talking about eBooks and self-published books here, which are so much easier to revise and republish.

Writers – what do you think? What if one of your early titles received a bunch of negative reviews on Amazon? Would you consider taking it down and revising it, then getting it edited by a professional, then republishing? Then you could always consider changing the title so you can lose the old, negative reviews.

What do the rest of you think of this?

See James Scott Bell’s excellent related post here on TKZ yesterday: Facing Down the Harsh Realities of Publishing.

Jodie Renner is a freelance fiction editor and the award-winning author of three craft-of-writing guides in her series An Editor’s Guide to Writing Compelling Fiction: Captivate Your Readers, Fire up Your Fiction, and Writing a Killer Thriller. She has also published two clickable time-saving e-resources to date: Quick Clicks: Spelling List and Quick Clicks: Word Usage. You can find Jodie at www.JodieRenner.com, www.JodieRennerEditing.com, her blog, http://jodierennerediting.blogspot.com/, and on Facebook, Twitter, and Google+.