Category Archives: book sales

Grand Opening!

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by Debbie Burke

@burke_writer

In 1988, when we moved to Flathead County, Montana, the population was 57K. There were more than 10 bookstores within a 25-mile radius of Kalispell. Except for Waldenbooks in the mall, all were independently owned. They happily coexisted, each with its own quirky personality, specialties, and customer base.

Fast forward a few years when a behemoth named Borders came to Kalispell. Readers loved the huge selection, the cafe, and ample parking lot, unlike downtown where parking has been a problem since horse and buggy days. My critique group met at Borders in cozy nooks with comfy chairs.

But, there was a downside: one by one, the neat, quirky, little indie bookstores went out of business.

Fast forward a few more years and an even bigger behemoth named Amazon took over domination of the book market.

What goes around, comes around.

Where Borders had once put mom-and-pop bookstores out of business, now Amazon gobbled up Borders. In 2011, 400 Borders stores closed, including the one in Kalispell.

Meanwhile the county’s population swelled. As of 2023, it’s 114K folks. For years, a handful of used bookstores and one small indie that had survived were the only brick-and-mortar options. Browsing thumbnails onscreen just isn’t the same as wandering the aisles and spotting something that strikes your fancy. Readers were living in a literary desert.

Then, on January 31, 2024, a new Barnes & Noble opened in Kalispell.

A week before opening, B&N CEO James Daunt said in a press release:

“The positive feedback we have received since announcing this new Barnes & Noble has been astounding. It has been a long time since Borders had their bookstore just across the parking lot and it is a particular pleasure to bring a major new bookstore back to U.S. 93.”

If Mr. Daunt had any doubts about this new location, opening day quickly erased them.

It was a mob scene. Vehicles circled the jammed parking lot like vultures waiting for someone to pull out. Hundreds of long-famished book lovers roamed through the store. I don’t remember this much excitement about a retail store opening since 1993 when Costco arrived.

One of the most frequent comments as customers walked through B&N’s doors: “It’s wonderful to smell new books.”

The arrangement is an attractive, intriguing labyrinth. Walls of books divide the space into discrete sections: fiction, new releases, mystery-thriller, sweet or spicy romance, westerns, nonfiction, history, religion, self-help, children’s and YA, Manga, graphic novels, and more.

On one table, a sign announces “Banned Books.” Many titles had been required reading when I was in school.

Anne Frank: The Diary of a Young Girl;

Of Mice and Men;

The Great Gatsby;

For Whom the Bell Tolls;

To Kill a Mockingbird;

Catcher in the Rye;

Fahrenheit 451;

  1. 1984.

Also there are more recent titles like:

I Know Why the Caged Bird Sings;

The Hunger Games;

The Handmaid’s Tale;

One Flew Over the Cuckoo’s Nest;

The Color Purple.

One large wall displays books about Montana, from hiking guides to history to Glacier National Park to bison, wolves, and grizzlies to mining and logging to pioneer memoirs.

Each new cubby in the maze features more products: games, gifts, cards, beautiful bound journals, vinyl records, turntables, magazines.

 

Especially encouraging are expansive sections devoted to young readers, covering the range from picture books to YA novels.

A reader’s oasis appeared in what was once a literary wasteland. On opening day, people waited in line for up to 45 minutes to pay for their armloads of purchases.

 

There’s an old saying that you can’t throw a typewriter in Montana without hitting a writer. Dozens live in my immediate area, hundreds within a tankful of gas. And no one is more excited about the new B&N than we authors are.

Local authors Dr. Betty Kuffel, Barbara Schiffman, Debbie Burke, Jess Owen Kara

The manager, Daniel, put out the welcome mat for us, hosting book signings not only for traditionally published authors but also indie-pubbed authors on consignment.

My slot was at noon on the Sunday after opening day. A few days before, I brought in two boxes of books. By that weekend, crowds were still large, but not quite as overwhelming.

The signing table was set up just inside the front entrance. Daniel had stacks of my books ready, along with stickers that read “Signed Edition.” I waved at him across the store, but he barely had time to nod because he was so busy ringing up sales with two other cashiers.

Families streamed through the door with toddlers to college-age kids, adult mothers and daughters, fathers and sons, grandparents and grandchildren. The interest among young readers was heartening.

I must have talked with more than 100 people. All were excited about books and reading.

Some chats were brief: “I’ve missed Borders. Glad this new store is here.”

Others lasted much longer: “You wrote all these books? Wow. What are they about?”

“Which book should I start with in your series?”

“My fifth-grade students are learning to write stories. Would you come and talk to them?”

“I want to be a writer. Can you give me advice?”

“I like to support local authors.”

And they did support this local author. I sold 17 books on consignment.

I also learned insights into B&N’s book ordering process. They can’t order or stock books that don’t show up in their computer system. As mentioned in this post, they don’t order from Amazon KDP Print-on-Demand (POD).

However, there’s a workaround for Create Space POD books:

Amazon/CreateSpace authors have the ability to choose the extended distribution option for their titles.  By choosing this option, their books automatically become available through Lightning Source.

Lightning Source is Ingram Book Company’s print-on-demand division, and they make CreateSpace titles (as well as other POD titles) available to Barnes & Noble and other retailers.

Barnes & Noble will only sell CreateSpace titles through BN.com and customer orders, not through in-store stocking and replenishment.

 

That’s how Daniel was able to order and stock Instrument of the Devil and Crowded Hearts – A Novella, but not the rest of my titles. Those sales he handled through consignment.

Another alternative is to upload directly to BN.com. However, there’s a catch: for a store to order them, books need to be returnable. But, according to a knowledgeable author with many self-pubbed books, BN.com POD books are not returnable. Huh?

Confused? Me, too.

My conclusion is that the best option for me as a self-pubbed author is to upload to Draft2Digital and Ingram Spark (I’m in that process now). That makes ordering clear and direct.

Because CEO Daunt gives individual local managers autonomy and latitude for ordering, I’m hopeful Daniel will keep my books in stock once they’re available on D2D and Ingram Spark.

What happens to our little locally-owned shops now?

I’m not about to turn my back on the Book Shelf and Bad Rock Books (with three friendly resident cats!). They’ve supported me for years. When I spoke with Stephanie, the Book Shelf owner, she was excited about B&N’s opening: “There are never enough bookstores!”

Existing stores cater to different niches than B&N. At this point, the area’s population is large enough to sustain all of them.

When many retailers are closing stores because of the shift to online, readers prove they still love to sniff the aroma of new books and wander aisles in search of serendipitous finds. How’s this for an intriguing title? It begged me to pick it up.

Barnes & Noble, welcome to the neighborhood! 

~~~

TKZers: Which physical bookstores do you visit? What’s your favorite way to buy books–online, in a bricks-and-mortar store, or both?

 

 

Three Things I Wish I’d Known Before Self-Publishing

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by Debbie Burke

@burke_writer

We don’t know what we don’t know.

After self-publishing eight books in six years, I can definitively say, no matter how much knowledge I think I have, there’s always waaaaay more to learn.

Here are three things I wish I’d known when I started.

1. Exclusive or wide? The decision whether to publish exclusive or wide is a complicated choice without clear answers. But it’s also one of the most important decisions you’ll make. Give it serious consideration.

First, let’s translate terms in the language of self-pub speak.

Exclusive means you publish and sell your books solely through Amazon’s Kindle Direct Publishing (KDP).

Going wide means, in addition to Amazon, you sell your books through other distributors (Barnes & Noble, Apple, Kobo, etc.).

The self-pub learning curve is steep and it’s a good idea to become familiar with the basic process first before you consider branching out. There’s a reference list at the end of this post to help. 

Because Amazon is the major marketplace, I recommend starting with them for your first self-publication. But be careful you don’t inadvertently make choices that might cause problems if you later decide to go wide. The devil is in the details which I’ll expand on in a minute.

Here are some KDP pros:

  • The majority of self-published books are sold through Amazon, so it makes economic sense to go with the biggest marketplace. Many authors build entire careers creating, publishing, and selling their books only through Amazon. TKZ’s own Jim Bell has done well by staying exclusive.
  • KDP provides an excellent system that walks the author through the steps. One doesn’t need to be a tech-savvy programmer to produce an attractive professional-looking book using their Kindle Create program.
  • Through KDP, you can publish ebooks, print, hardcover, audio, and additional options. Paperbacks are good quality and author copies are at a reasonable cost.
  • Their market reach is second to none.
  • They offer exclusive promotions via Kindle Select to encourage the author to stay within their universe.

However, that universe has drawbacks. Here are a few cons:

  • They change rules without notice, often in ways that seem capricious and punitive.
  • An author’s account may be suspended or terminated for violating their lengthy terms and conditions. Sometimes algorithms make the decision and bots don’t offer explanations. Recourse is difficult.  If an author can’t sell books, they are out of business.
  • KDP doesn’t allow you to offer a book for free (as a reader magnet) without a complicated workaround that requires frequent updating.
  • Most independent booksellers will not deal with Amazon.

KDP’s “Expanded Distribution” is one of the devilish details mentioned above. The terms imply the ability to distribute to markets outside of Amazon.

This is their explanation:

“Booksellers and libraries purchase paperbacks from large distributors. If you enroll your paperback in Expanded Distribution, we’ll make your book available to distributors so booksellers and libraries can find your book and order it…Booksellers and libraries around the world may purchase books from these distributors. It’s free to enroll your paperback in Expanded Distribution, and it allows your book to be made broadly available outside of Amazon.”

Sound great, right? But notice the wording (the emphasis is mine). They “make your book available to distributors so booksellers and libraries can find your book and order it.” They “may” purchase your books.

That doesn’t mean they will. 

The reality is most bookstores are unlikely to purchase books from the source that threatens their ability to stay in business. Can you blame them for not buying bullets from an enemy that wants to shoot them?

Additionally, bookstore and library computer systems are set up to order books through distributors like Ingram, not Amazon. Even if patrons request your book, a library will likely say no because it’s more time and trouble than it’s worth.

So, if you click  the “expanded distribution” button, you actually lose some ability to sell through other distributors.

Fortunately, this is easy to reverse: if you clicked the expanded distribution button (as I did originally), simply unclick it.

After several years of exclusivity with Amazon, I decided to go wide. Most sales still come from Amazon but I prefer to have eggs in several different baskets.

KDP is a good, easy-to-learn system to get your started in self-publishing but you may decide not to spend the rest of your career there. The lesson is to leave your options open. Terms and conditions change over time and what sounds fine today may not work for you in the future.

2. Amazon isn’t the only game in town. There are many self-publishing alternatives: Ingram Spark, Draft2Digital (D2D), BookBaby, Lulu, Smashwords (now merged with D2D), Barnes & Noble, Kobo, etc. All those choices can overwhelm a new self-publisher.

Fasten your seatbelts. This next section is complicated.

Since I’d rather write than learn about different self-pubbing systems, initially I took the path of least resistance and stayed exclusive with Amazon. I used their Kindle Create program to design and format.

But…you can use Create files only on KDP. If you want to go wide, you can’t take those files to different distributors. To reach other markets, you have to create different file versions of your books.

For several years, the need to learn additional programs intimidated me and prevented me from going wide.

Then I read Terry’s excellent 2020 post about Draft2Digital.

At last, here was a publishing system easy enough for the tech-challenged writer! With Terry’s coaching, I went wide using D2D.

With Draft2Digital, you upload a Word file to their system. Then use their excellent templates to design and format a professional-looking ebook, paperback, or both. There is no cost to use their formatting service. Free really is free.

D2D creates formatted book files that can then be uploaded to B&N, Apple, Kobo, etc.

Since I’m too lazy to learn the quirks of each market’s system, I let D2D do the distribution. I select markets where I want to sell and D2D takes care of the rest, uploading the files to each market’s particular specifications. They also keep track of and pay royalties. For that service, they take a percentage of sales. Because they provide great value with free formatting, I don’t mind paying 10%. For me, it’s worth it.

You can also upload files directly to the various markets and save the fee.

However, I don’t recommend using D2D distribute to Amazon. In fact, Amazon erects so many roadblocks, D2D provides a checklist to overcome them:

“In order to better serve our authors, Draft2Digital first requires that you take steps to gain access to Amazon as a digital store option. As soon as each step is verified by our team, Amazon will be activated as an option for your account.”

I should have listened to those warning bells before I tried an experiment with the seventh book in my series, Until Proven Guilty.

At that time, with six self-published books under my belt, I felt pretty comfortable and confident about the process.

You know what they say about pride going before the fall.

Instead of the usual process of uploading the book to Amazon first, then uploading to D2D, I chose to have D2D distribute UPG to Amazon, along with the other markets. That way, I figured, only one sales link was needed. Easy peasy, right?

Wrong.

Using D2D as the distributor caused problems with Amazon that I’d never encountered before.

Normally a new book in a series is automatically linked to the other books in the series. But this time, the new book wouldn’t link. That glitch required repeated contacts with KDP.

An even worse obstacle cropped up. For several weeks after publication, customers couldn’t find the book. Even when they typed “Until Proven Guilty by Debbie Burke” directly into the Amazon search box, a message said that title couldn’t be located. Many more contacts with KDP finally resolved the problem.

But that delay was especially bad for a new book launch.

I’m guessing the reason for these problems is because KDP prefers the author chooses Amazon as their primary distributor. Using D2D as the distributor disrupts their system and makes the bots cranky.

Lesson learned. Now, I upload to Amazon first. Then I upload to D2D for other markets. That means two sales link buttons, one for Amazon and one for everyone else, but that’s a small inconvenience. The problems have not recurred since.

I’d be remiss if I didn’t say a few words about Ingram. They are biggest distributor and the one used by most booksellers and libraries. Ingram Spark (IS) is their branch for self-published books. Through them, your physical books can be ordered by any store, including retailers like Walmart and Target.

IS books are print on demand (POD) and the quality is excellent although their prices are a little higher than KDP’s POD.

At some point, you may want to upload your books to IS because that gives your books the widest distribution.

But… their system is somewhat difficult to navigate, according to discussions among various writing groups I belong to. For now Ingram is a task I’ll put off for the future.

Since I haven’t used other self-pub options (Book Baby, Lulu, etc.), I didn’t address them. The above only describes my personal experience with KDP and D2D. YMMV.

3. ISBNs. When I first published, ISBNs seemed like a trivial detail, but I later discovered they are important for distribution and sales of print books.

Although ebooks generally sell the most, a significant number of readers prefer a physical book. Paperbacks account for a quarter to a third of my sales. 

KDP produces a good quality print-on-demand book at a reasonable price, so I used them.

But…I ran into problems with ISBNs.

What are ISBNs? This is the American Library Association explanation:

“The International Standard Book Number (ISBN) is a 13-digit number that uniquely identifies books and book-like products published internationally.”

Why does the ISBN matter? That is essentially your book’s unique fingerprint and how it’s located in the Books in Print database. If you want bookstores and libraries to be able to order physical copies of your books, you need ISBNs.

Side note: ISBNs aren’t necessary for ebooks.

How do you get ISBNs?

The official supplier of ISBNs is Bowker. They are pricy: $125 for one, $295 for ten, $575 for 100. You must use a different ISBN for each format of the same book. In other words, if you publish paperback, hardback, large print, and audiobook editions, each requires a separate ISBN. That expense adds up quickly, which is daunting for a new self-publisher.

The other option: use the free ISBNs provided by KDP. However…that leads to another devilish detail.

Trying to save money, I used KDP’s free ISBNs. Later I learned free comes with a price.

The price is:

“Those numbers can only be used within the Amazon system. The free ISBN from KDP can only be used on KDP for distribution to Amazon and its distributors. It cannot be used with another publisher or self-publishing service.”

When I decided to go wide, those free ISBNs from KDP didn’t work for other markets like Barnes & Noble, Apple, Kobo.

Even if your books are published using a business name (e.g. XYZ Thriller Press), the ISBN still identifies it as originating from KDP. Bookstores can recognize those free numbers and often will not order from them.

Case in point: in this year’s Christmas card from my college roommate, she mentioned she’d tried to buy my latest book Deep Fake Double Down in paperback from B&N. The ebook was available from B&N but not a print book. She prefers to purchase from B&N  but, being a good friend, she went ahead and bought the paperback from Amazon.

My ISBN mistake really hit home with the opening of a new B&N store in my town. The manager offered to feature local authors but their computer system can’t order my books using KDP’s ISBN. He graciously agreed to take books on consignment but that is only a temporary arrangement for the grand opening. In the future, I will need to publish updated paperback versions with my own ISBNs so B&N can order them.

D2D can also provide a free ISBN. This is how they handle it:

Draft2Digital will automatically assign an ISBN to any book published through our system free of charge.

The ISBN recording agency will denote Draft2Digital as the “vendor of record” on their website for any ISBN D2D purchases, but that label does not give us any rights to your work nor will it show publicly. All of our digital stores will continue to show the publisher name you choose (or, if you left the publisher name blank, it will show your author name).

In retrospect, I wish I had bitten that expensive bullet at the outset and bought my own ISBNs from Bowker. After all, that’s part of the cost of doing business and self-publishing is a business.

~~~

None of my errors has proved fatal (yet!). I’m sure I’ll make new ones in the future. Thankfully most mistakes or wrong choices can be reversed. Fixing them just takes time…time you’d rather spend writing.

Fortunately, lots of solid information about self-publishing is available. Here are several sources I trust:

Alliance of Independent Authors (ALLi);

Dave Chesson (excellent advice about Kindle Direct Publishing);

Joanna Penn (tenured, respected expert);

Insecure Writer’s Support Group (IWSG) offers this comprehensive resource list.

We don’t know what we don’t know but, with time, we learn.

Then we learn there’s always more to learn.

~~~

TKZers: if you self-pub, what do you wish you’d known when you started?

If you haven’t self-pubbed yet, what question concerns you the most?

 

A Disturbing New Trend

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There’s a disturbing new trend on social media that could bankrupt authors. I first learned about it on Facebook, but it’s since traveled throughout all social media.

Some readers feel it’s fine to buy a Kindle book on Amazon, read it, enjoy it, and then return it for a full refund. After all, who’s it hurting? Authors, that’s who.

Did you know if authors rack up too many returns Amazon can send them a bill? I didn’t realize this, either, but it’s happening as we speak. I’ve heard from more than a few Indie authors who, along with royalty payments they received a bill for returns. And these are professional authors who sell 200-500 books per week.

Before you dismiss this post because you think it doesn’t apply to you, this trend affects all authors regardless of how they choose to publish.

A massive influx of returns might result in a publishing house dropping the author. At the very least, they may be hesitant to buy the author’s next book. Why? Because too many returns give the impression that readers are not enjoying the series, when in fact these habitual returners do it to save money. For some reason they’re under the misguided impression that all authors are rolling in dough. They also don’t take into consideration how hard we work. Most authors I know work six days per week, sometimes seven if they fall behind.

Is it fair for these habitual returners to prevent us from earning a livable wage?

Look. I’m not sayin’ if the book sucks due to a lack of editing or poor formatting you shouldn’t be able to return it. That’s different. But to read the entire book and then return it is just plain wrong. Would you go to a theatre, watch the movie, and then ask for your money back because you didn’t like the ending? Of course not. So, why do habitual returners think the same rules don’t apply to ebooks?

Amazon makes it easy to return digital products within a seven-day period. Here’s the kicker. If these habitual returners continue to game the system, Amazon can stop them from buying more Kindle books for at least a year. Nowhere could I find the parameters of what’s considered abuse, but there’s at least one habitual returner who publicly apologized for her behavior after getting banned from Amazon.

Thankfully, I haven’t seen an increase in returns, but this new trend worries me. Some authors are even habitual returners — and they’re bragging about it on social media! I will never understand what goes through some people’s mind. Be reckless all you want with your own life, but don’t let your crazy loose on the rest of us.

I have never returned a Kindle book in my life, and I’ve slogged through more than my share of crappy reads. Now, I download the sample first. If I like it, I buy it. If I don’t, no harm done. That’s why Amazon has the sample feature.

The return feature is available for readers who one-click by mistake.

SUBSCRIPTION ALTERNATIVES THAT DON’T HARM AUTHORS

Join Kindle Unlimited

For $9.99 a month, you can read an unlimited number of Kindle books. You will only have access to books within the KU library, but for voracious readers it’s a good option. Amazon offers a free 30-day trial period or a two-month deal for $4.99.

FREE ALTERNATIVES THAT DON’T HARM AUTHORS

Prime Reading

Yes, you need a Prime account, but most households have one to save shipping costs. If you don’t, you will need a subscription ($99/yr.). Otherwise, a Prime account automatically gives you access to FREE Prime Reading books. I’ve found some amazing new-to-me authors this way. If I love the author’s writing, I usually buy all their books, but that’s me. You could stay within the Prime Reading lending library and never buy another ebook.

Local Libraries Offer FREE Ebooks Through Libby.

Download Libby from the App Store or Google Play. The welcome page will ask if you have a library card.

If you do, click YES.
Then click ADD LIBRARY.
Enter your zip code.
Select your local library from the list.
Enter your library card details.

If you don’t have a library card, click NOT YET.
Libby will walk you through requesting a library card through the app.

Once you’re inside Libby, you can browse through the books or search for a specific title, author, or genre. Libby adds new titles all the time.

If you read on a Kindle device, click READ ON KINDLE and Libby will open an Amazon account log-in window.
Enter Amazon username and password, and the ebook will automatically download to your Kindle.

Never worry about late fees. At the end of the loan period (time varies among local libraries), the book vanishes from your device.

Libby also provides audiobooks, as Jim mentioned in this post. If you live outside the U.S., you can access Libby through Overdrive.

Become a Reviewer on NetGalley

Use NetGalley for free to request, read, and recommend books before they are published — and provide essential reviews and feedback to publishers and other readers.

Contact Your Favorite Author

Tell the author how much you love their work and ask to join their ARC team. If you keep up your end of the bargain by posting honest reviews, the authors will continue to send you FREE ARCs. Plus, you’ll be the first to read new releases!

With all these free options, why return Kindle books? Unless you one-click by mistake or the book is riddled with typos or formatting errors, please, please, please stop returning ebooks to save money. Think about your favorite authors. Do we deserve to feed our family? Do we deserve a roof over our head? Do we deserve heat in the winter and cool air in the summer? Then let us earn a living. We’re not asking for donations. We’re simply asking habitual returners to stop stealing our work.

If you want to help prevent this trend from continuing, sign the Change.org petition.

TKZers, have you heard of this disturbing new trend? Have you been affected by it yet?

Things to Consider for Successful Book Signings

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A reader took this pic as I signed her book.

Is there a right way and wrong way to sign a book?

Some authors claim you must sign the title page; others say you should sign the half-title page. Some authors cross out their printed name before signing; others consider it as defacing the book. Some authors only scrawl a signature; others personalize a message to the reader. Some authors include a date and location of the book signing; others don’t.

How can there be so much conflicting advice over signing a book?

I admit, I’d never heard of an author crossing out their name before conducting research for this post. I have more than a few shelves filled with signed editions, and none of the authors crossed out their printed name on the title page.

From where did this custom originate?

Authors seem split on the subject.

Some say the tradition started with personalized stationery. If you’re writing to a friend and your personalized stationery has your full name on it, crossing out the printed name suggests a more personal touch. Thus, an author crossing out their printed name on the title page suggests s/he is there in person to write his/her own name, so the signature supersedes the printed name.

Makes sense.

Others say the historic tradition dates back to the days of a small press run, where the author would hand-sign each book as an authentication of the text.

Also makes sense.

After all the blood, sweat, and tears I pour into each story, I would never cross out my name. I worked too hard to get it there in the first place. 😉 But it’s a personal choice. If you’re fond of tradition, then by all means cross out your name. Next, you’ll need to decide between one quick slanted line, a squiggly line, or a horizontal line drawn straight through the entire name.

To help you decide, read the comment section of Writer’s Digest.

What about adding a date and/or location?

Some say adding a date and/or location adds value for book collectors. Others say the author’s signature is most important. I’ve never added a date or location, but I like the idea of making it easy for the reader to remember when and where s/he met the author.

Personalization

I always ask if the reader wants the book personalized or just signed. I wish I could give you a definitive answer here, but the truth is, my audience is split on this issue. Half want a personalized message; the others are happy with a simple signature. As far as adding value, book collectors seem to agree that a lone signature is worth more than a personalization (aside from the date). That’s always been my impression, too, and one which I repeat to readers when I’m short on time.

“The book will be worth more with just a signature . . . when I’m dead.” 😉

When a line forms at the table, scrawling a lone signature makes life a lot simpler. Adding a date/location would only take a second, but that personalization can and will trip you up from time to time. Learned that lesson more than once. I donate the awkwardly signed paperbacks to my local library. It’s become a running joke.

“Hey, Sue. Book signing yesterday?”

“Yep.”

“Messed up a few?”

“Yep.”

“Excellent! See ya next time.”

Grumble, grumble. “See ya then.”

A few tips for personalization:

  • Always ask readers to spell their name. Even common names can have unusual spellings. Example: Stacy, Stacie, Staci, Stacey. Last names? Forget about it. The possibilities are endless. Thankfully, most readers won’t ask you to include their last name.
  • Before the event think of a few standard catch phrases for new readers. Bonus points if it relates to the book or series.
  • Also jot down a few standard catch phrases for your dedicated fans. You don’t want to sign your tenth book with the same catch phrase you used for your debut. By creating a new one per event you’ll lessen the chances of disappointment. When in doubt, a simple “Thanks for your continued support” does the trick. It’s not all that creative, but it works in a pinch.

Sharpie, Colored Ink, or Classic Black?

Again, authors are split. Have you noticed a trend yet?

Some authors say they sign in colored ink to show the signature wasn’t preprinted in the book or done with a stamp. Others claim colored ink looks amateurish and an author should only sign in blue or black ink. And some authors always sign with a Sharpie.

I never sign with a Sharpie. When you’ve got a line at your table, it takes extra time to let the ink dry before closing the cover. Otherwise, the ink smudges. Blowing on the signature could speed up the process, but that’s never a good look. Sharpies also tend to bleed through to the next page.

If signing with a pen, bring more than one. At my last signing I ran through three. It’s a great problem to have, but a problem nonetheless if we forgot to pack more than one pen.

What Form of Payment to Accept?

At my first book signing, I wrongly assumed everyone would hand me dead presidents. Big mistake. I lost a lot of sales by only accepting cash and the occasional check from sweet ol’ cotton tops. Whether we like it or not, a whole generation uses cards or apps for everything they purchase. Including books.

Thankfully, we don’t need to lug around a manual credit card machine aka the “knuckle buster.” Nowadays all we need is a cell phone.

The top two easiest ways to accept cards are:

  • Square Reader
  • PayPal Zettle

The Square Reader is one of the best and most popular options. Compact, easy-to-use, and accepts all credit/debit card transactions. Either manually enter the credit/debit card, swipe the card through the reader attached to your cell phone, or hover the card over the reader for a contactless transaction. Square also accepts purchases via an app. Most purchases don’t require a signature. For those that do, the buyer scrawls a signature on your phone with their finger. Square has added benefits, too, like keeping a running tally of daily sales.

When you sign up for a Square account, you’ll be asked to link a bank account. Funds from the book signing will be deposited on the next business day. There’s also an option for instant transfer. The nice part about Square is the ability to set up your products in advance. When a reader purchases a book(s), tap the product(s) and Square automatically adds the price. Easy peasy. Square does offer a stand-alone terminal, but it’s pricey ($299. on Amazon).

PayPal Zettle is another great option. The Zettle 2 device is a stand-alone terminal. Connects wirelessly to PayPal’s Zettle Go App via Bluetooth and accepts all credit/debit cards, including Apple Pay, Venmo, Samsung Pay, Google Pay, and contactless transactions. The terminal costs $79, but new Zettle account holders only pay $29. Like Square, Zettle allows you to set up inventory and pricing. They also offer a mobile card reader.

I use both Square and the Zettle terminal. Dead zones abound in my area. Whichever device connects first is my favorite of the day. 😉

Group vs. Individual Signings

Group author events aren’t my favorite things to do. Some venues try to squeeze ten authors into a room that holds about five, and it’s a miserable experience for everyone. Aside from conferences, I don’t bother with group events anymore. That said, a signing with one or two other authors can be fun. Plus, if you’re new to book signings, having a fellow author to show you the ropes will help relieve some of the pressure. I will say, a solo signing is far more lucrative than a group event. Though it may depend on your area.

The Actual Signature

Early on in my career, I received top-notch advice from an author friend who had experience with book signings. She told me never to sign a book with my legal signature. By signing in the same way as, say, a check, you’re inviting trouble. For example, my legal name is Susan, but I prefer Sue (obviously). So, I sign my books as Sue Coletta, not Susan, and I changed the way I would write my first and last name on a legal document. This new signature became my author signature.

Why is this important? Because if you hand the wrong person a signed book with your legal signature, they could easily forge your name.

Venues: Think Outside the Box

All book signings don’t need to be held in bookstores or libraries. I’ve had some of my most successful signings at local fairs and Old Home Days, and I’ve sold out and scored numerous book club invites.

Readers love unique book signing venues.

I have a friend who held book signings in hospitals (pre-pandemic). Another friend held a book signing at a local brewery. Another friend has gained her local audience by hosting Florida wildlife cruises that end with a signing. See what I’m sayin’? Be creative!

A few years back, I held a signing at a murder site in one of my thrillers, which is also a popular tourist attraction. I’ve held a signing in a tattoo shop featured in the book. Some of my murder sites are places where I plan to hold signings once the book releases. And I’ve gained a supportive fanbase because of it. I’m lucky that my area is a popular tourist destination. Some fans literally run to my table, all excited to see me again. My husband, son, and daughter-in-law come just to watch readers’ reactions. My grandchildren (8 1/2, 7, and 4 y.o.) are far less impressed . . .

Nanna, why are all these people here to see you?

Because I’m cool.

Hahaha. No, really.

Out of the mouths of babes, right? Little rascals help to keep the ego in check.

Most importantly, book signings should be fun.

A book signing is a time when we get to meet the folks who love our characters, plot lines, twists and turns. Enjoy the day. Each time we sign a book it’s a personal experience between author and reader. The “right way” to sign a book is a personal choice. If it feels right to sign in crayon, go for it. The only part that’s a must is to adopt an author signature. Why invite trouble?

Over to you, TKZers. Did I miss anything? Do you cross out your name? Use colored ink? Doodle little hearts around the title? Please explain.

 If you haven’t done a book signing yet, which of these tips might you adopt and why? Have you attended an unusual book event? Please explain.

 

They paved paradise and put up a parking lot!

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By Joe Moore

It was announced on Monday that Borders abandoned its attempt to find a buyer and proceeded to declare bankruptcy. They’ll be closing 399 stores and letting 10,700 employees go. The national bookstore chain was the victim to overwhelming debt, losses and changing consumer tastes.

That last one, changing consumer tastes, to me is the real giant killer.

imageChanging consumer tastes translates to print sales tanking while ebook sales skyrocketing. Why? Features and benefits. Ebooks and the devices on which they can be read (including smartphones and tablets) contain more features and benefits than printed books. We’ve discuss that dead horse topic so much on this blog that the smell just won’t go away. But it’s true. Things aren’t just changing, they’ve already changed. The way we buy and read books will never revert to the olden days of just a year or two ago.

I liked Borders. I had a big, beautiful store a couple of miles from my house. I had to drive past a big, beautiful Barnes & Noble to get to Borders. My co-writer and I launched 4 novels from that store. The staff loved us and we loved them. They made us feel great. We sold a lot of books for them. As a matter of fact, we always sold out of their stock and had to give them cartons of books to finish the signing events. Saturday afternoon book launches at our local Borders were always fun.

So what happened to our big, beautiful Borders? They recently tore it down and put up a CVS Drugs. You can buy paperbacks inside if you want. They paved paradise and put up a parking lot.

Borders, RIP.

A Peek Into Amazon Sales Figures

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By John Gilstrap
Since its creation a decade or so ago, amazon.com has provided one of the very few sources of sales feedback for authors. At a glance, we’ve been able to tell what our sales rankings are, as determined by whatever top secret algorithm they use to determine such things. If you’re obsessive about it, you can watch your numbers fluctuate wildly, from number 3,500 in the morning to number 350,000 in the afternoon. The trick is to decipher how rankings translate into sales.

As I write this on Thursday, January 13, the Kindle sales rank for my book Hostage Zero lies at 2,007—its first foray above the 2K mark that I’m aware of. Given that there are a bajillion books out there available to be ranked, though, one would think that that still represents a fairly robust sales velocity.

By contrast, the Kindle sales rank for Tom Clancy’s new book, Dead or Alive, sits at 28. Given the distance between the rankings—and the fact that we’re talking Tom Clancy—I wonder what that translates into in terms of actual copies sold.

As luck would have it, I’ve recently stumbled upon a website called novelrank.com, which uses algorithms of its own (or maybe just old fashioned spies) to monitor Amazon sales data and translate it into useable numbers. The results are interesting.

The Kindle Store has sold 73 copies of Hostage Zero thus far in the month of January, which earned it an average January sales rank of 1,718. Clancy’s Dead or Alive, with a month-to-date average sales rank of 21, has sold 253 copies in the same period. Last month, beginning with the book’s December 14 laydown date and a debut sales rank of 6, Amazon sold 493 copies of Dead or Alive from the Kindle Store. (I don’t have December figures for my book because I didn’t trigger the tracking function until January.)

For what it’s worth, the hardcover edition of Dead or Alive saw an average sales rank in January of 75 (it’s 105 now), with 1,010 hardcovers sold.

If the results gleaned from novelrank.com are reliable—and I have no way of knowing either way—my first impression is that the gross numbers seem low, though I admittedly have no basis on which to judge such things. The spread surprises me, too, with Clancy selling only 12-15 copies more per day than I do, despite a four-figure difference in ranking. Admittedly, that all must add up to a seven-figure delta between our incomes, but I would have thought his numbers to be several times what they are.

If nothing else, novelrank.com is a fun tool.  It lets you type in the title of any book, and if someone has already triggered the tracking function, you can see how it’s doing.  If they haven’t then you can trigger it yourself.  It’s a shame that my friend and blogmate Michelle Gagnon is weaning herself from the Internet, or she’d be able to see how her sales are doing.
Okay, that was mean. . .


Do you buy new or used?

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By Joe Moore

When you buy a book, do you buy new or used? If your favorite author just released a new hard cover, do you snatch it up immediately or wait for the mass market paperback? And in either case, do you buy a used copy or new?

booksstack As writers, how should we look at used book sales? I’m not talking about out-of-print books where about the only way to get a copy is on eBay or an Amazon used book vendor. I’m talking about the book you just had published a month ago. Do you look at used book sales as money lost? After all, neither you nor your publisher earns any revenue from used sales.

If you were lucky enough to have a book that sells well, but you started seeing hundreds of used copies for sale on Amazon, eBay and other sources, would you be upset knowing those were royalty-less sales?

Here are some random thoughts in no particular order for and against used book sales.

For: If someone buys a used copy of my book and they like it, they might buy a new copy of my next one when it’s first published.

Against: If my sales were approaching the point where the publisher considered a second (or third) print run, I may never get it because the used sales took the place of the additional run.

For: Used book sellers sometimes hand-sell books that eventually help build a writer’s career.

Against: The biggest used book seller in the world is Amazon and there’s no hand selling going on there.

For: All used books were originally purchased as new so there’s the royalty.

Against: For each new book sold, 5-6 people may read it as a used book equating to lost royalties.

For: Used books help perpetuate my "brand" and name recognition. It gets my name out into the market place to readers who can’t afford the price of new books.

Against: Used books provide the same level of enjoyment to the reader as a new copy but with no return for my efforts.

The argument for and against is a polarizing debate. For every point in favor of used sales, there’s an equally opposed view. What is your feelings on this? Do you get hot under the collar when you see your books being sold used or do you rejoice that your name is getting out there to a new reader? Should we look at used book sales like car manufacturers look at used car sales? Are used book customers a segment of the reading population that probably will never start buying new books? Did you feel different about buying used books before you became a published writer?

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Coming up on our Kill Zone Guest Sundays, watch for blogs from Sandra Brown, Steve Berry, Robert Liparulo, Thomas B. Sawyer, Paul Kemprecos, Linda Fairstein, Oline Cogdill, James Scott Bell, and more.