Category Archives: Joe Moore

Musical Words of Wisdom

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I almost always write to music. Music helps me get into the writing zone and stay there, and also with creating a particular mood in myself while working. I have a wide variety of music playlists. When I am drafting, I can play songs, but when I am revising, it needs to be instrumental—movie scores, electronica, synth-wave, even classical music at times.

Sue’s post this past Tuesday about using ringtones for characterization and Kris’s on Wednesday discussing a story’s soundtrack inspired me to search the KZB archives for posts dealing with using music, to hopefully start a discussion and share insights.

The first excerpt is from a 2010 Joe Moore post about film scores. The full post provides a list of film scores he liked. The second excerpt is from author Robert Liparulo, and is a fine follow-up, discussing how he uses film scores to create his fiction. Our final excerpt today is from Kelli Stanley, talking about how a soundtrack can help you mentally recreate another era.

As always, the original posts are date-linked at the bottom of their respective excerpts.

Lets start by looking at the cinema. Arguably, a movie would lose its impact without music. Even in the days of silent movies, there was a live piano player in the theater whose job was to add drama to each scene. You can have the greatest photography, acting, direction, set design and script, but without music, the movie would probably fall flat. Not to be confused with what some call movie soundtracks–usually a collection contemporary tunes–movie scores are written and orchestrated pieces of original music specifically designed for a particular scene. They enhance and support the visual images. If you listen to a movie score isolated from the visuals, it can verge on being classical in nature. As a matter of fact, I consider names like Trevor Jones, Randy Edelman, Hans Zimmer, Ennio Morricone, James Horner, John Williams, Howard Shore, and many others to be our modern day classical composers.

I discovered many years ago that I could also use the element of music to help me write. Someone gave me the CD score to THE MISSION with Robert De Niro. It happened to be playing on my stereo as I started a new chapter, and I realized that the music set exactly the same mood as the scene on which I was working. So from then on, as I watched movies I would pay particular attention to the scores. If they evoked the type of mood I sought in my WIP, or just set a very cool, dramatic, romantic or spooky mood, I would order the CD and rip it to MP3.

I now have a huge collection of scores on my computer and rarely sit down to write without my MP3 player on “shuffle”. I don’t use any music with lyrics since I find that other people’s words distract me. That’s why scores work so well—in most cases they are instrumental.

So if you’d like to try writing dramatic scenes to music, here’s a short list of my favorite CDs that seem to have it all when it comes to creating a mood found in most mysteries and thrillers.

Joe Moore—December 9, 2009

For as long as I can remember, I’ve listened to music as I wrote—through years of writing magazine articles and intermittent screenplays. It started as a way of deadening the sounds of screaming kids, vacuum cleaners, and when I rented an outside office, the shouts coming from the divorce attorney’s office next door. Then I started writing novels, and the type of music I played suddenly mattered.

Faster tempos do help keep the pace up—if not within the story, then at least with how fast my fingers move over a keyboard; but then, volume helps with that as well. The louder, the better. More important than tempo is how a piece of music makes me feel. A cue that starts off slow and builds to a triumphant crescendo can carry me through a fast-paced action sequence as well as any nonstop, staccato rhythm. “Chevaliers de Sangreal” from The Da Vinci Code, for example: a hero’s theme if ever there was one.

Over time, I’ve built a library of music categorized by the mood it puts me in when I write. Take, for instance, Clint Mansell’s haunting music for Requiem for a Dream. Its cues seem to be teetering on the edge of something, without relief or execution. No wonder several of the titles have the word “Tense” in them. When I launch into a suspenseful scene, I’ll often queue up my Requiem playlist.

Here’s a specific example of a partial scene and the music I was listening to when I wrote it:

“With the speed and fluidity he had practiced a thousand times, Hutch drew back on the bowstring and released it, all in one, smooth two-second motion. He held still for another beat to make sure the arrow cleared the bow. Then he dropped his right arm to a second arrow rising from the ground beside him. His bow arm never moved. His head never moved. His eyes never came off of Bad. As the arrow sliced a groove through Bad’s skin at the temple, Hutch was already nocking the next arrow.”

Most likely, Quentin Tarantino would go with something fast and exotic, like NEU!’s “Super 16” from Kill Bill. Because the scene is a mix of suspense and action, I powered up “Betrayal” from Enemy at the Gates—from the scene in which they discover a young boy murdered and hanging from a crane. It’s emotive and heart-wrenching, and prior to the “discovery” almost painful in its anticipation.

My writing-music of choice is almost always film scores. It seems to me that movie moguls are the benefactors of today’s great composers, Hollywood the new Vienna. I also like that the structure of a good story—with its cycle of tension and relief, despair and triumph—forces a wide variation in music within one recording. I used to think the strong bond between a movie’s images and its music would cause me to think only of those images while listening to the score—Russell Crowe plucking his violin in Master and Commander. However, I’ve found that the spirit of the music takes over and I can claim it for my own. That’s why filmmakers often listen to other movies’ scores while on set. They’re not trying to imitate another movie’s scene; they’re letting the music help them get in the mood for their own scene. The director Ridley Scott is known for doing this.

Robert Liparulo—June 28, 2009

 

Y’ see, listening is particularly helpful when you’re trying to lose yourself in time. Because City of Dragons is set in 1940, I immersed myself in a lot of music from the era—and had to be very careful to not access something anachronistic. I wanted to hear what my characters did, and I was writing about a period in American culture when music was truly a mass medium of popular entertainment … and when our entertainment—thanks to radio drama—was more audio than visual.

The music was key to me feeling like I could capture the past. And then it became about character, too, about my protagonist reacting to that world, particularly the irony of achingly romantic big band swing juxtaposed to the atrocities of war.

So I found myself becoming immersed in the music, actually using it in the book. And I felt confident about being able to, since some writers I greatly admire—like George Pelecanos and Ken Bruen—reference music and lyrics in their works.

The rub, of course, is the permissions phase … something I didn’t know much about. But warning, all you Springsteen fans who want to include “The River” in your latest novel … the author is responsible for either acquiring permission or rewriting the scene.

In my case, I found out too late and had to rewrite certain scenes, retaining a line of lyric and hopefully the flow and rhythm and emotion of the original draft. But—like a DVD director’s cut—I was able to link up a City of Dragons playlist on my website, so that, whenever possible, you can listen to the music my characters do.

It’s a cool way of sharing not just what I like to listen to, but what became an intrinsic element of the book, and a kind of instant time machine back to February, 1940.

Kelli Stanley–January 28, 2010

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Now it’s your turn to weigh on using music when creating fiction.

Do you listen to music when drafting? When revising?

If you do, is there a certain genre or style of music you prefer listening to?

If you don’t listen to music during your actual writing session, do you ever listen to it “get into the mood” before writing?

Self-Publishing Words of Wisdom

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Self-Publishing Words of Wisdom

Last September I gave a presentation on self-publishing at the Newport, Oregon Public Library, for the Coast Chapter of Willamette Writers. It was well-attended, and there were a lot of thoughtful questions asked by the engaged audience. One of my challenges was focusing on evergreen advice rather than tips for the passing moment. Digital self-publishing has seen a lot of changes since 2008. Gold rushes have come and gone, as have marketing fads. The market has matured. But, you can still make money, possibly pretty good money, perhaps even enough to live well on, and, as important, you can still reach readers directly.

With that in mind, this Saturday’s Words of Wisdom shares excerpts on self-publishing from past January Kill Zone posts. James Scott Bell gives timeless advice on succeeding as a self-publisher, while Joe Moore gives tips on editing yourself, and P.J. Parrish looks at giving your book covers a makeover. It is always a challenge being selective in choosing an excerpt, but especially today. All three posts are worth reading in their entirety, and I provide links to each below.

So what does all this mean for the indie writer, new and used experienced? Is the “gold rush” over? Is the sky falling?

First of all, just like in the Old West, the gold rush made scant millionaires. There were never going to be abundant strikes except for the few. If the gold rush in digital publishing ever was, it was irrelevant to the vast majority of authors.

Second, the key to making a living as a writer (subtle plug for my book of the same name), has not changed and will never change, because it’s always been the same!

To wit:

You have to write books that are good enough to get the people who read them to want to read more from you, and to recommend you to their friends and social circles.

It doesn’t matter how glitzy your marketing or how cleverly you try to game algorithms. You have to be good at what you do. Imagine that! You get rewarded for merit, not gamesmanship!

And that also goes for discoverability, a word that has overstayed its welcome and is too often used as a Cassandra cloak for expostulations of impending doom.

Phooey.

The indie writers I know who were making a living writing in 2013 were still making a living—and in most cases, a better one—in 2014.

I’ve noticed a few things they have in common:

  1. They know their craft.All the successful indie writers I know personally paid their dues back in the “trad old days.” They studied and wrote and sacrificed and wrote and submitted and got rejected and kept writing. They spent years getting good at what they do. When the trad publishing contracts started looking grim compared to what self-publishing offered, they jumped in with one or both feet. And they were ready.

So what does this mean for the newbie writer? It means that you must set your standards high and create what I call a grinder. You must set up a system that holds your writing feet to the fire, and makes you get better at your craft.

Early in my career I was fortunate to work with one of the best fiction editors in the business. He would send me long, single-spaced letters, ripping into my books at the plot, character, and style levels.

I feared those letters. I would place them unopened on the corner of my desk and just look at them for a few days. I had to work myself up into readiness. Finally, I would read them several times, highlight things with a felt-tip pen, and then take a few hours to recover. Then I’d start revising.

I also had to get rid of any chip on my shoulder. I had to be willing to make changes. Yes, on occasion there were things I fought for. But I came to realize that this editor knew his stuff, saw things I could not, and thus made me a better writer.

As a new author, you have to figure out a way to get this kind of grinding feedback, and be willing to dig in and work hard. Some time ago I listed a way to do that with beta readers and a professional editor. Look for it within this post.

James Scott Bell—January 11, 2015

 

The next type of editing is called line editing. Line editing covers grammar and punctuation. Watch for incorrect use of the apostrophe, hyphen, dash and semicolon. Did you end all your character’s dialogs with a closed quote? Did you forget to use a question mark at the end of a question?

This also covers making sure you used the right word. Relying on your word processor’s spell checker can be dangerous since it won’t alert you to wrong words when they are spelled correctly. It takes a sharp eye to catch these types of mistakes. Once you’ve gone through your manuscript and performed a line edit, have someone else check it behind you. A fresh set of eyes never hurts.

On-the-fly cut and paste editing while you were working on your first draft can get you into trouble if you weren’t paying attention. Leftover words and phrases from a previous edit or version can still be lurking around, and because all the words might be spelled correctly or the punctuation might be correct, you’ll only catch the mistake by paying close attention during the line edit phase.

The many stages of editing are a vital part of the writing process. Editing your manuscript should not be rushed or taken for granted. Familiarity breeds mistakes—you’ve read that page or chapter so many times that your eyes skim over it. And yet, there could be a mistake that you’ve missed every time because you’re bored with the old stuff and anxious to review the new.

Read your manuscript out loud, or better yet, have someone else read it to you. Mistakes and poor writing will become obvious.

Spend the time needed to tighten and clarify your writing until there is not one ounce of fat or bloat. And once you’ve finished the entire editing process, put the manuscript away for a period of time. Let it rest for a week or even a month if your schedule permits while you work on something else. Remember that indie publishing means that you set the deadline and pub date. Then bring it back out into the light of day and make one more pass. You’ll be surprised at what you missed.

Joe Moore—January 20, 2016

 

What I think we should pay attention to is:

  • Professionalism
  • Consistency of brand
  • Messaging

Professsionalism means you can’t get away with a lousy, cheap-looking cover. Because it yells in neon to a potential reader “I am an amateur!” This applies especially if you are just starting out. Like they used to tell us in “women’s magazines” — dress for the job you want, not the one you have. Don’t design your own cover unless you have solid graphic background and even then — GET INPUT! Would you edit your own story? No…you get beta-readers, you hire copy editors. (If you do edit your own books, you’re a fool). You might have to hire a pro to do this. There are lots of good ones out there. Please don’t skimp on this. Please.

Consistency of Brand means your books have to look alike. I don’t mean literally, but they have to all be of a kind so potential readers can immediately sense a unified brand.  All good authors do this. And periodically, they go back in and re-design their older books en masse to give them face lifts. Time for an object lesson….

My friend Neil Plakcy (a member of my old critique group) has been publishing his Golden Retriever mystery series for about ten years now. His books are a lot of fun (the dog helps solve the crime), light in tone, but also deal with some serious issues. (his hero did prison time for computer crimes.) Recently, Neil decided he needed a make-over.  The first line is before, the second line is after. Click to see enlarged.

What was wrong with the first ones? Inconsistency in type-faces. Type too small. The main important image (the dog!) was usually too small and static (the dog is just sitting or standing around mainly). No one compelling image for the eye to focus on. The pictures didn’t capture the books’ playful tone. Dull colors. And hard to find Neil’s name!

What is right with the second ones? The type is consistent and DOG is set bigger and in contrasting color to drive home the content in a glance. The subtitle “A Golden Retriever Mystery” is always the same size and in the same place. Neil’s name is consistent and authoritative. There is negative space for blurbs. And the dogs are so cute they make you want to adopt them. These covers look designed, not slapped together.

Disclaimer time: My sister Kelly designed the new covers. She does this as a side business and this is not an infomercial to get her work because I don’t want her attention on anything else but our stuff for now. But she and I also are redesigning our own back list covers.  And, I gotta tell you, it’s not been easy.

P.J. Parrish—January 1, 2019

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Are you a self-publisher?

What evergreen tips do you have?

What constants do you see in self-publishing?

Story Idea, Soul, or Personality of the Writer – What Makes a Book Successful?

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Some great thoughts on pursuing a story idea that you know is good, putting your soul into the story, and how your personality affects your chances of success. Below are excerpts from three great articles from the archives on what makes a book successful. Links are provided to the articles. Consider reading them. Then give us your thoughts below in the comments. Feel free to comment on other’s comments and strike up a discussion.

When I first met Kurt Muse about eight years ago, and he told me the story of his clandestine efforts to topple Manuel Noriega, and of his subsequent arrest and escape at the hands of Delta Force, I confess that I didn’t believe him. The story was too spectacular—too big—not to have been written about already. But it all checked out.

After Kurt and his wife, Annie, met with my wife, Joy, and me at the always-wonderful Café Renaissance in Vienna, Virginia, we shook hands and a pact was made. Together, we would write a book about courage and patriotism; about success over outrageous odds. It would be a story of public servants who truly serve the public, about people who risk everything for strangers with no expectations of recognition or thanks.

No one would touch it. – John Gilstrap – January 30, 2009

 

On a recent writer’s forum, someone asked the basic question: “what makes a good book?” Or, better yet, why is it that some books are hard to put down while others are easier to put down than a bucket of toxic waste?

From a technical standpoint, we could analyze the grammar, punctuation, sentence structure, command of the language, and a dozen other things we studied in school. (Which begs the question: why aren’t all English professors bestselling authors? But that’s something for another blog post.)

We could also discuss the book’s premise, theme, plot, voice, style, pacing, point of view, accuracy, and all those issues that were topics at the last writers’ conference workshop.

But my answer to what makes a good book is simple: soul. By that, I mean the soul of the writer. The more a writer involves or reveals his or her soul in the writing, the more the reader can and will relate to the story. Since soul is what separates us from the chimps and fish, it’s the element of a story for which we can all connect. – Joe Moore – January 28, 2009

 

I have been pondering the sticky issue of looks, personality and success and how this translates in the world of publishing.

I remember reading a story in the New York Times a few years ago on the anatomy of a bestseller and it compared two books coming out that year that had received huge advances and marketing budgets – one was The Historian by Elizabeth Kostova and the other was (and this is prophetic…) something I can’t even remember. Anyway, the gist of the article was that the author of The Historian had been willing to do a great deal of publicity and ‘be out there’ while the other author was virtually a recluse. While The Historian went on to make millions the other book sunk like a stone despite all the publisher money thrown at it. The moral of the story (I think) was that to be a bestseller a writer had to throw aside introversion to be successful. Basically, this article suggested, a writer could no longer afford to sit behind a typewriter or a computer. Nowadays that’s a no-brainer but still it got me thinking about the thorny question of writer personality (and let’s face it looks) and success.

So, throw aside your political correctness and ponder this question…is it easier to be an attractive outgoing writer than a shy, ‘more homely’ one?

Perhaps it’s a crass question but not one I think that is without foundation – especially when photographs are on book jackets and websites and your personality is judged in a range of venues – from online blog entries to in-person panel presentations. How would some of the literary stars of yesteryear fare in our current media-centric environment? Can a writer even afford to be introverted these days? How much is publishing success like a throwback to high school – when many yearned to be the prettiest and bubbliest of them all? – Clare Langely-Hawthorne – January, 12, 2009

Please give us your thoughts.

Magic Box of Story Ideas and Character Creation

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When browsing the archives of TKZ, I sometimes find two or three blogs on the same or complimentary subjects. Today we have three articles on story ideas and character creation. The link at the end of each section will take you to the entire post, which I encourage you to read.

Please feel free to comment on other reader’s comments and strike up a conversation.

One of the questions writers hear often is where do we get our ideas. Depending on the situation, my standard answer is that I subscribe to the Great Idea of The Month Club. And when someone asks how they can join, I have to tell them that members are sworn to secrecy and forbidden to divulge that information.

If I’m pressed for an answer, I say that I can give some sources away, but only if they don’t tell where they got them. If they want to write murder mysteries, for instance, I aim them toward THE MURDER BOOK 2008, a blog by Paul LaRosa that records all the murders in New York City during 2008. There’s enough material there to keep a writer going for years.

But in reality, our ideas can come from almost any source at any time. Writers’ minds are in-tune with their surroundings ready to see the telltale signs of that little spark that could be used in a story or even become the basis of a whole book. – Joe Moore, 8-27-08

 

Often, when I speak to book-loving groups, I tell the Klansman-in-the-store story to illustrate why I write thrillers. As an author I am always trying to make my readers feel some of what I felt when real villains crossed my path, and I realized that they could do me serious harm. And I also realized at some point that my father wouldn’t always be there to make the world safe again. I have met more villains than I can count, and I do my best to protect myself and those I love from bad things and evil people to the best of my ability. Some evil is obvious, but most of the time it lies just beneath an innocuous and seemingly harmless surface. And sometimes the most dangerous things come to us with open arms and a smile. But seeing evil first hand allows me to write about threat and fear. Evil isn’t usually all that well defined, and it certainly is not simple. Villains should be complex, and human, and understanding them well enough to adequately portray them (in words) remains the ultimate challenge for writers. – Joe Moore, 8-23-08

 

John Mortimer, creator of Rumpole, wrote that “most of the interest and part of the terror of great crime are not due to what is abnormal, but to what is normal in it; what we have in common with the criminal rather than the subtle insanity which differentiates him from us.” I couldn’t agree more – for me, it is the commonality rather than the abnormality that makes a villain truly villainous.

Take Doctor Crippen – an unremarkable man in real life, the least likely man perhaps to have poisoned and dismembered his wife or to have been pursued across the Atlantic with a young mistress in tow disguised as a boy. Part of the fascination with this case is the sheer ordinariness of the supposed murderer – and now, with DNA evidence casting doubt on whether the woman whose body was found was that of Doctor Crippen’s wife, Cora, the mystery of what actually happened may never be solved.

In fiction of course, some of the most fantastical crimes that occur in real life can never be used simply because readers would never believe them. Take for example the man who murdered his wife over an affair that happened 40 years before and then left her body as a gift beneath the Christmas tree. Writers have to walk a fine line with villains too, making them both believable as well as intriguing. Are they merely the flip side of the protagonist? Are they an ordinary person pushed to the brink? Or does some deep psychological wound create the monster within? – Clare Langley-Hawthorne, 8-18-08

What is your favorite place to find story ideas?

How do you approach character creation?

What are your thoughts on the subject?

What is the craziest story you have ever heard about how an author got an idea for a character?

The First – “TKZ Words of Wisdom” post

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Now and again we reach back into the TKZ archives for some timeless advice and offer them to you for discussion. Please reply, riff, or rant in the comments and interact with each other!

Write what you know. Good God, how many times have we heard that over the years? As if Jack Ryan was Tom Clancy’s pseudonym, or Lincoln Rhyme Jeffery Deaver’s. For way too many years, that write-what-you-know counsel was a real problem for me. I grew up in suburban DC, a middle-class white kid with no respectable non-academic. What the hell was I supposed to write about that was, you know, interesting?

As I got a little older, I came to realize what my writing instructors really meant with that cryptic advice: you have to be convincing. Unless you’ve loved, you’ll never be able to write about it convincingly. Until you’ve had a child and you’ve surrendered that part of your soul to another human being, I don’t think you can write parental angst in a way that will convince parents who are living it. It’s not about relaying events that you know; it’s about conveying emotions that you’ve experienced. – John Gilstrap, August 2008

***

I got an email the other day from a beginning writer who was working on her first book. She had read some of my novels and enjoyed them, and she asked if I had any advice on helping her strengthen her writing. I could have given her many answers to that question including creating an outline, researching carefully, developing strong characters, accuracy, compelling plot, etc. But what I decided to tell her was that the best way to strengthen her writing was to choose the right words.

I know that may sound almost too basic. After all, it doesn’t take a genius to figure out that the right words in the right order can make for good writing. But I suggested that once she completed her first draft and started the rewriting process, she spend time considering if she needed an alternative to her action and descriptive words. I’m not advocating a thesaurus-intensive approach to writing, just a conscious effort to consider if there’s a better, stronger, more visual alternative to power and descriptive words. – Joe Moore, June, 2009

***

How do you fit romance into a non-stop thriller? These genres are not mutually exclusive. Look at your movies for examples. Romancing the Stone with Kathleen Turner and Michael Douglas, and The Librarian: Quest for the Spear with Noah Wyle and Sonya Walger are two of my favorites. What recent thrillers have you seen where a romantic relationship is involved? How did the film get this across to viewers?

Here’s how to start with your own story: Give your characters internal and external conflicts to keep them apart. The external conflict is the disaster that will happen if the villain succeeds. The internal conflict is the reason why your protagonists hesitate to get involved in a relationship. Maybe the heroine was hurt by a former lover and is afraid of getting burned again. Or she has a fierce need for independence. Why? What happened in her past to produce this need? Maybe your hero doesn’t want a wife because his own parents went through a bitter divorce, and secretly he feels unworthy of being loved. Or maybe he feels that his dangerous lifestyle wouldn’t suit a family. Keep asking questions to deepen your people’s motivations. – Nancy J. Cohen, December 2012

Let the conversation begin!

Ending Up At The End

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by Joe Moore
@JoeMoore_writer

One of the most popular features of TKZ is our First Page Critiques. We invite you to submit the first page of your WIP and we will critique the good, bad and ugly elements of the work. We offer this feature because of the importance of grabbing the reader right off the get-go. A list of all the previous submissions can be found at First Page Critiques along with an invitation to submit your first page.

So we all know how important the first-page grab is, how a writer has to set the “hook” as soon as possible. But what about endings? Are they as important as beginnings? After all, they occur after the big finale, the gripping climax, the roaring finish. In a way, we can think of endings as anticlimactic. And yet, they have an important function to perform in any story. So today let’s take a Writing 101 Series look at endings.

First, the ending should resolve anything that was not addressed during the climax. Once the conflict between the protagonist and antagonist is put to bed, what’s left must be brought together as a resolution in the ending. There must be closure to anything still hanging in the reader’s mind.

The ending also answers or clarifies the story question. Since the story question usually deals with character growth or change, the ending must make sure the story question is answered.

Let’s say that the main character had to stand by and watch his family perish in a terrible accident that he inadvertently caused. The story question might be: will he ever forgive himself and have the courage to find love again and perhaps start a new family? The actual plot might deal with something totally different, but along the way he finds a new love interest. Once the climax occurs and the plot is resolved, the reader must discover the answer to the story question. It has to be made clear in the ending. In most stories, the main character takes a journey, whether it’s physical, mental or emotional. How he completes the journey is the answer to the story question and must be resolved in the ending.

Another function of the ending is to bring some sense of normalcy back to the characters’ lives. It can be the restoring of how things were before the journey began or it can be the establishment of a new normal. Either way, it must be resolved in the ending. Our hero has found a new love and plans to start a new family. It’s his new normal and the reader must understand the changes that he went through to establish that new normal.

If the story contains a theme, message or moral, the ending is where it should be reinforced. Not every story has an underlying theme, but if it does, it must be clarified in the ending. This way the reader can close the book with the feeling that the theme or message was accomplished or confirmed. The main character(s) got it, and so did the reader. Even if the reader doesn’t agree with the message, it has to be confirmed in his or her mind what it was, and if it was completed.

The end resolution of the theme or message must be in sync with the story. For instance, if the theme is to accept a spiritual belief in the existence of a greater power in the universe, the plot and characters must touch upon or address the idea somewhere along the way so the end resolution confirms that they have changed their beliefs to support or at least admit to the theme.

The ending should also cause readers to feel the way the writer intended them to feel. Whatever the emotional response the reader should experience, the ending is where it’s confirmed. After all, the writer is the captain of the ship. He steers the story in a specific direction—a direction he wants the reader to go. The reader is a passenger along for the journey. It’s important that in the end, the ship dock at the right port. Worse case is that it doesn’t dock at all. That’s the result of a weak ending.

The ending is how you leave your reader. It’s the last impression. And it just might be the reason the reader wants to buy your next book. Or not.

What’s your brand?

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By Joe Moore
@JoeMoore_writer

Why is a reader motivated to purchase one book over another? Is it the author? How about the cover art? The cover blurbs from other writers? The title? The synopsis on the back or inside liner?

All of the above are important, no doubt. But I believe one of the biggest factors in motivating the purchase of a book is “brand”, or lack of it in the case of not making the purchase.

Why brand? Readers want consistency. Think of food. Everyone knows exactly what a Burger King Whopper tastes like. The Burger King brand is known worldwide because they produce something that people like and they keep making it. I can walk into a Burger King anywhere on the planet and I know what to expect. The same goes for McDonalds, Pizza Hut, Starbucks, KFC, Taco Bell, and hundreds of other well-established brands. If I crave a Big Mac, there’s only one place to get it. If you’re looking to put your brand over some products and items to help market your company a little better, look into this company that design branded merchandise.

I think that the same holds true for books. I can pick up the latest James Paterson, Nora Roberts or Clive Cussler novel and I know what to expect. They have established a consistency in their product that has become their brand. As a matter of fact, their names ARE their brands. All you have to do is mention Patterson, Roberts or Cussler, and anyone who has experienced those brands knows what you’re talking about. Just like the Whopper. You don’t have to explain it to someone who’s already had one.

What is brand? For starters, I think of it as a consistent level of expectancy. By that I mean that the customer/reader expects something to happen each time they make a purchase based upon the brand, and it does—every time. If there ever comes a time when it doesn’t, the customer/reader will abandon the product for a replacement—maybe not the first time, but eventually they will move on.

Now I know what you’re thinking. What if I’m a debut author? I have no brand. Or I only have a couple of books out. Not enough time to establish a brand yet. Ask yourself this: how strong was James Patterson’s brand when he published Along Came A Spider in 1993? Probably not as strong as it is today. He started with a good story, quality writing and a compelling package, and built it into the James Patterson brand combining it with other vital branding items. Branding goes way beyond story content, style, voice, and other writing elements. It involves your book covers, your website, your blog, your marketing collateral, how you dress in public at signings and conferences, how your email signature is worded—in other words, your brand is your message working in tandem with your personal “packaging”. The good news is that today we have even more avenues for building our brand than Mr. Patterson did years ago.

So, how do you create a brand from your message and personal packaging?

Your message is primarily the words that are contained in your books and the words used to describe your books. The packaging is the “framing” of those words. If the message and the packaging are not synchronized, you will create confusion in the marketplace. You control your message by the content of your stories. And it’s important that you work closely with the publicist and marketing department at your publisher to make sure your message matches the message they produce for promoting your books. If it doesn’t, keep working with them until everyone feels that it does.

What about the packaging decisions you can do yourself?

Start with your website. It’s one of the most important parts of your personal packaging. You’re in control of all aspects of its content and construction. Make sure it looks like your books. I know that sounds pretty basic, but you’d be surprised that the only similarity between some author’s websites and their books is that they show a picture of the book cover. For best packaging results, the entire site should have the same visual feel as your cover(s). If you can’t create or capture that yourself, find a professional to do it. Remember, it’s the TOTAL packaging that helps establish your brand.

Now think about the rest of your collateral material such as business cards, post cards, posters, bookmarks, newsletters, e-mail blasts, bulletins, etc. Do they project your brand? Are they an extension of your book covers and website? Again, if you can’t achieve a totally consistent personal package, find a professional designer that understands branding and packaging. The investment of using a design agency will pay for itself in the long run.

Make sure you know and understand what you want your brand to be. Understand who you are in relation to your brand. What kind of image do you want to portray? I’m not suggesting you come up with some fake persona and act like someone you’re not. But guess what? Being an author is acting. It’s acting out your brand. It’s your personal packaging.

In building your brand, you must consider all of these items working together. The consumer will come to expect it and it’s to your advantage to deliver.

As a writer, do you feel like you have a brand? If you do, is it the one you want? Are you aware of it? Can you think of some other examples of writers who have a consistent, strong brand?

Editing Tips for the Indie Author

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By Joe Moore
@JoeMoore_writer

Back in the days of legacy publishers ruling the world, getting a contract meant that your book would be edited by staff editors. First by the acquisition editor, then the copy/line editors and maybe additional content editors. It was mostly out of your hands. A lot has changed with the wave of indie publishing. Writers that can afford it can hire a freelance editor—there are many available. A simple Google search will reveal numerous sources. Most indie writers with a limited budget take on the task themselves. The last thing you want is to self-publish your masterpiece if it’s filled with mistakes. To make it as good as it can be, I’ve listed a collection of DIY tips on editing your own manuscript.

There are a number of stages in the editing process. Starting with the completion of your final draft, they involve reading and re-reading the entire manuscript many times over and making numerous changes during the process. It’s in this phase that you need to make sure your plot is seamless, your story is on track, your character development is consistent, and you didn’t leave out some major point of importance that could confuse the reader. At this stage, you’re taking the job of the content editor, so you must pay close attention to content. Does the story have a beginning, middle and end? Does it make sense? Is the flow of the story smooth and liquid? Do your scene and chapter transitions work? Is everything resolved at the end?

Next, check for clarity. Legacy publishers employ professional proofreaders. In your case, this is where beta readers come in handy. If it’s not clear to them, it won’t be clear to others. Don’t assume that everyone knows what you know or understands what you understand. Make it clear what’s going on in your story. Suspense cannot be created by confusing the reader.

Once you’ve finished this first pass searching for global plotting problems, it’s time to move on to the nuts and bolts of editing. Here you must tighten up your work by deleting all the extra words that don’t add to the reading experience or contribute to the story. Remember that every word counts. If a word doesn’t move the plot forward or help develop the characters, it should be deleted.

Some of the words that can be edited out are superfluous qualifiers such as “very” and “really.” This is always an area where less is more. For instance, you might describe a woman as being beautiful or being very beautiful. But when you think about it, what’s the difference? If she’s already beautiful, a word that is considered a definitive description, how can she exceed beautiful to become very beautiful? She can’t. So I suggest you search for and delete instances of “very” or “really”. They add nothing to your writing.

Next, scrutinize any word that ends in “ly”. Chances are, most adverbs can be deleted without changing the meaning of the sentence or your thoughts. In most cases, cutting them clarifies and makes your writing crisper.

After that, go hunting for clichés and overused phrases. There’s an old saying that if it comes easy, it’s probably a cliché. Avoiding clichés makes for fresher writing. There’s another saying that the only person allowed to use a cliché is the first one to use it.

Overused phrases are often found at the beginning of a sentence with words like “suddenly,” “so” and “now”. I find myself guilty of doing this, but they don’t add anything of value to my writing or yours. Get rid of them.

The next type of editing is called line editing. Line editing covers grammar and punctuation. Watch for incorrect use of the apostrophe, hyphen, dash and semicolon. Did you end all your character’s dialogs with a closed quote? Did you forget to use a question mark at the end of a question?

This also covers making sure you used the right word. Relying on your word processor’s spell checker can be dangerous since it won’t alert you to wrong words when they are spelled correctly. It takes a sharp eye to catch these types of mistakes. Once you’ve gone through your manuscript and performed a line edit, have someone else check it behind you. A fresh set of eyes never hurts.

On-the-fly cut and paste editing while you were working on your first draft can get you into trouble if you weren’t paying attention. Leftover words and phrases from a previous edit or version can still be lurking around, and because all the words might be spelled correctly or the punctuation might be correct, you’ll only catch the mistake by paying close attention during the line edit phase.

The many stages of editing are a vital part of the writing process. Editing your manuscript should not be rushed or taken for granted. Familiarity breeds mistakes—you’ve read that page or chapter so many times that your eyes skim over it. And yet, there could be a mistake that you’ve missed every time because you’re bored with the old stuff and anxious to review the new.

Read your manuscript out loud, or better yet, have someone else read it to you. Mistakes and poor writing will become obvious.

Spend the time needed to tighten and clarify your writing until there is not one ounce of fat or bloat. And once you’ve finished the entire editing process, put the manuscript away for a period of time. Let it rest for a week or even a month if your schedule permits while you work on something else. Remember that indie publishing means that you set the deadline and pub date. Then bring it back out into the light of day and make one more pass. You’ll be surprised at what you missed.

One more piece of advice. Edit on hardcopy, not on your monitor. There’s something about dots of ink on the printed page that is much less forgiving than the glow of pixels. Remember, less is always more.

Any other editing tips?

Too Fast, Too Slow, Just Right

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By Joe Moore
@JoeMoore_writer

The story in most novels takes place over a period of time. Some are condensed to a few hours while many epic tales span generations and perhaps hundreds of years. But no matter what the timeframe is in your story, you control the pacing. You can construct a scene that contains a great amount of detail with time broken down into each minute or even second. The next scene might be used to move the story forward days, weeks or months in a single pass. If you choose to change-up your pacing for a particular scene, make sure you’re doing it for a solid reason such as to slow the story down or speed it up. Remember that as the author, you’re in charge of the pacing. And the way to do it is in a transparent fashion that maintains the reader’s interest. Here are a couple of methods and reasons for changing the pace of your story.

Slow things down when you want to place emphasis on a particular event. In doing so, the reader naturally senses that the slower pace means there’s a great deal of importance in the information being imparted. And in many respects, the character(s) should sense it, too.

Another reason to slow the pacing is to give your readers a chance to catch their breath after an action or dramatic chapter or scene. Even on a real rollercoaster ride, there are moments when the car must climb to a higher level in order to take the thrill seeker back down the next exciting portion of the attraction. You may want to slow the pacing after a dramatic event so the reader has a break and the plot can start the process of building to the next peak of excitement or emotion. After all, an amusement ride that only goes up or down, or worse, stays level, would be boring. The same goes for your story.

Another reason to slow the pace is to deal with emotions. Perhaps it’s a romantic love scene or one of deep internal reflection. Neither one would be appropriate if written with the same rapid-fire pacing of a car chase or shootout.

You might also want to slow the pacing during scenes of extreme drama. In real life, we often hear of a witness or victim of an accident describing it as if time slowed to a crawl and everything seemed to move in slow motion. The same technique can be used to describe a dramatic event in your book. Slow down and concentrate on each detail to enhance the drama.

What you want to avoid is to slow the scene beyond reason. One mistake new writers make is to slow the pacing of a dramatic scene, then somewhere in the middle throw in a flashback or a recalling of a previous event in the character’s life. In the middle of a head-on collision, no one stops to ponder a memory from childhood. Slow things down for a reason. The best reason is to enhance the drama.

A big element in controlling pacing is narration. Narrative can slow the pace. It can be used quite effectively to do so or it can become boring and cumbersome. The former is always the choice.

When you intentionally slow the pace of your story, it doesn’t mean that you want to stretch out every action in every scene. It means that you want to take the time to embrace each detail and make it move the story forward. This involves skill, instinct and craft. Leave in the important stuff and delete the rest.

There will always be stretches of long, desolate road in every story. By that I figuratively mean mundane stretches of time or distance where nothing really happens. Control your pacing by transitioning past these quickly. If there’s nothing there to build character or forward the plot, get past it with some sort of transition. Never bore the reader or cause them to skip over portions of the story. Remember that every word must mean something to the tale. The reader assumes that every word in your book must be important.

We’ve talked about slowing the pacing. How about when to speed it up?

Unlike narration, dialog can be used to speed things up. It gives the feeling that the pace is moving quickly. And the leaner the dialog is written, the quicker the pacing appears.

Action scenes usually call for a quicker pace. Short sentences and paragraphs with crisp clean prose will make the reader’s eyes fly across the page. That equates to fast pacing in the reader’s mind. Action verbs that have a hard edge help move the pace along. Also using sentence fragments will accelerate pacing.

Short chapters give the feeling of fast pacing whereas chapters filled with lengthy blocks of prose will slow the eye and the pace.

Just like the pace car at the Indianapolis 500 sets the pace for the start of the race and dramatic changes during the event such as yellow and red flags, you control the pace of your story. Tools such as dialog versus narration, short staccato sentences versus thick, wordy paragraphs, and the treatment of action versus emotion puts you in control of how fast or slow the reader moves through your story. And just like the colors on a painter’s pallet, you should make use of all your pacing pallet tools to transparently control how fast or slow the reader moves through your story.

What additional techniques do you use to control pacing?

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tomb-cover-smallMax is back! THE BLADE, book #3 in the Maxine Decker thriller Series is now available in print and e-book.

Developing Memorable Characters

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By Joe Moore
@JoeMoore_writer

As insatiable readers, we all have a favorite character or two or three. From Jay Gatsby to Sherlock Homes, from Atticus Finch to Hannibal Lecter, from Jack Ryan to Dirk Pitt. They all bore their way into our brains and became memorable. What was it about them that made them so? Why is it that even after years have passed since you read their stories, you still remember them as if they were your friend or neighbor? As a writer, can you produce characters like Scarlett O’Hara or Santiago or Jason Bourne? There’s no reason you can’t. Just follow these simple tips to creating memorable characters.

Probably one of the most effective techniques in character building is to give your characters flaws. If you want characters with perfect looks, perfect bodies, or perfect personalities, pick up a copy of Vogue. Otherwise, give them imperfections for which the reader can relate. We all have flaws, so should your characters—all of them from the main protag and antagonist to the most minor walk-on. They need to be imperfect.

Speaking of flaws, your protagonist should always have a fatal flaw. It could be anything from speaking in public to something life threatening like Kryptonite. It’s always there hanging over the protagonist’s head never knowing when it will fall.

Next, your main characters should be larger than life. This has nothing to do with physical size although it could. I’m talking larger than life in regards to courage, faith, kindness, intelligence, generosity, loyalty—a characteristic that exceeds most people, one that becomes necessary by the end of the story to solve the story question. We all have courage, but at the point where the common man’s courage gives out, the protagonist’s kicks in to save the day. And whatever the larger than element is, let the character learn how to use it having not known it existed before.

The antagonist should be equal to or in some respects greater than the protag. But not by much. The antag must challenge the hero’s standards and morals down to his very fiber. The antag must be a worthy adversary. If it’s a heavy weight fighting a bantam, who cares.

Your characters should have multilayers. They’re not just a tough guy or a beautiful woman or a genius. Give them a defining characterization such as being an introvert, then place them in a situation where they must become the opposite.

Indiana Jones had a fatal flaw—snakes. He had to overcome his biggest fear to answer his biggest call to action. Put your hero in a situation where the thing that stands in the way is that biggest fear. Now have them figure out how to overcome it.

Throw obstacles in your protags path. Never give them a cakewalk assignment. Always place speed bumps and walls in their way. You want your reader to be asking “How will they get out of this one?” And make each wall higher than the last. Even if the reader has no idea how to escape that current predicament, the protag somehow figures it out. That’s what makes them memorable.

Finally, make life miserable for your protagonist. When it gets bad, make it worse. Never give them a decent brake. Push, push, then push some more. That’s why we read thrillers. We want to see what happens when the good guy or gal gets pushed to the limit and overcomes it. If need be, torture your protag. Not necessarily physically. It could be mental or moral. Give him or her a decision that builds their character. Memorable characters are those that step up to the plate, make the right choice, and swing for the bleachers.

Happy Tax Day!

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Vengeance can be earth-shattering!
tomb-cover-smallMaxine Decker returns this July in her most dangerous adventure yet; THE TOMB.
Be ready.