What Does Your Birth Animal Say About You?

As I sat at my desk to write this post, Poe and the gang put on such an amazing aerial display, stunning black wings captivated me for over an hour. And I thought, gee, let’s do something fun for this holiday Monday. Consider it a “get to know you better” type post.

Spirit Animals and zodiac are two different things. Spirit Animals refer to animals that you share a connection with; zodiac is your birth animal. It may come as no surprise that my Spirit Animal is a crow. It’s also my birth animal. Is it any wonder I’m drawn to these magnificent black beauties?

Though I can’t tell you your Spirit Animal — only you can determine that — I thought it’d be fun to share our birth animals in the comments.

Jan 20-Feb 18: Otter

Otters are proud, offbeat, and original individuals, who use unconventional methods to complete their goals. They may come across as unusual characters but their ability to approach things differently make them ideal problem-solvers. They’re also sensitive, attentive, honest, and reliable — perfect traits for a friend. Otters do require solitude, however. When they’re left alone too long, they can get rebellious and lash out. So, give them space, but not too much space.

Feb 19-March 20: Wolf

The Wolf is a walking contradiction. Loving and emotional, they also need freedom and don’t like taking orders. Folks born under the Wolf sign possess a deep longing to help others. Because of their generous nature, they freely give love. Driven by their need to also receive love, they’re fiercely protective of their independence and don’t like being too tied down in a relationship, often resulting in conflict.

March 21-April 19: Falcon

The falcon is a born leader, always ready to take the initiative. Not impulsive at all. Blessed with a natural judgment, the falcon steps forward when a crisis arises. Their natural ability to lead might make them appear arrogant at first, though their opinions are usually spot-on. Falcons are also deeply passionate, supportive, and excel in maintaining lifelong relationships.

April 20-May 20: Beaver

The beaver has a cunning and sharp mind. Quick thinkers and excellent problem-solvers, the beaver can adapt and overcome any situation. This trait makes them a powerhouse force in business. These individuals can get held back with their “my way or the highway” attitude, but their compassionate and loyal nature balances them out.

May 21-June 20: Deer

Lively and energetic, the deer has a sparkling personality and quick wit. Most are hilarious. Deer shine at any gathering, as they’re quite entertaining. People are drawn to the deer because of their charisma, warmth, and humor. Though they prefer being the center of attention, their friendly nature supersedes any self-involved characteristics. In a crisis, they may not be your first choice. Deer avoid conflict and often run from a fight or tragic situation.

June 21-July 21: Woodpecker

The most nurturing in the zodiac, the woodpecker is super supportive, empathetic, and caring — great listeners who never judge — but also can be extremely jealous and possessive. Though the woodpecker is a reliable partner and friend, they’re a bit frugal and thrifty, with supreme organizational skills. Need help creating a budget? Call a woodpecker friend.

July 22-August 21: Salmon

The salmon has an infectious energy that’s impossible to ignore. Inherently goal-orientated, salmon need to find their purpose in life and believe in chasing their dreams. Salmon are stable, calm, and enthusiastic, resulting in a sensual and passionate partner.

August 22-September 21: Bear

The bear is practical, hard-working, selfless, and has a generous spirit. These individuals are exceptional judges of character and can find the truth behind lies. Their calm and patient temperament is only unmatched by their mediative nature in tense situations. Modest and somewhat shy, bear prefer to work in a supportive role or quietly work in the background. You’ll never hear a bear brag or boast (try saying that three times fast).

September 22-October 22: Crow

The crow is an energetic, natural charmer, attractive, and mysterious. Both idealistic and diplomatic, crow portrays balance and can often provoke their friends to think deeper. Crows are easygoing, patient, intuitive, and natural-born romantics. Rarely, if ever, will you see a crow freak out. Instead, they prefer to talk things through in a caring manner.

October 23-November 22: Snake

The snake might be the most spiritual of all the birth animals. Those born under this animal possess a unique tether to the spirit world. Because of this deep connection, they may give off an air of mystery, mystique, and secrecy. At other times, they may appear dark and frightening. In truth, the snake is sensitive, caring, and passionate.

November 23-December 21: Owl

Not surprisingly, the owl is wide-eyed and eager to experience new things. Difficult to sanction into one box, their views and life goals may change from moment to moment. They’re spontaneous, easy-going, adventurous, and ideal travel companions. A friend to everyone, at least on the surface, they adapt well to any environment.

December 22-January 19: Goose

The goose will achieve anything it sets its mind to, and they’ll often excel at it, too. Competitive but not motivated by the approval of others. They’re innate desire to achieve success makes them determined and a tad obsessive. Because of these traits, the goose is more prone to addiction. The goose is also passionate, humorous, and outgoing.

What’s your birth animal? Does it match your personality? Do you know your Spirit Animal? If so, do they differ?

Happy Indigenous People Day! Or Columbus, if you prefer.

Lessons in Business Cards and Bookmarks

by Debbie Burke

@burke_writer

Today, we’re crawling down in the weeds to discuss a couple of minor details about promotion and marketing. Will these help you sell thousands of books? Nope. Probably not even hundreds. But every book sale is precious and small details matter.

Having been in business, I have decent marketing knowledge and experience. But self-promotion is a big problem for me so I’m always looking for ways to make it less awkward.

My new book, Fruit of the Poisonous Tree, #9 in the Tawny Lindholm Thriller series, published October 1.

That prompted me to rethink business cards and bookmarks. Yup, I warned this post was going to be about teeny-tiny details.

Author business cards are necessary. They lend a professional tone that says you’re a serious writer. Even if you haven’t yet published any books, it’s still a good idea to have cards printed with your name and contact info (email, website address, social media handles) to give to people you meet at conferences, book events, classes, etc.

Note: for privacy and safety, I don’t recommend printing phone number or physical address on business cards. If I want a particular someone to have my number, I handwrite it on the card.

Designing cards is a trial-and-error process. Mine have gone through many iterations. I use Canva (free) to design them. I started on the cheap with plain vanilla, one sided black & white. Next upgrade, I tried a slightly fancier, glossy finish version with a background pattern of books. My name, website, and email were printed on the cute background. But for aging eyes, lack of contrast made the text too difficult to read. Then I tried color but only one side. The most recent versions are two-sided and color.

Yes, each version is progressively more expensive, but the expense is deductible.

Business cards make an important impression at conferences, signings, teaching gigs, appearances. When you meet dozens or hundreds of new people, you want to stand out so they remember you in a positive way.

A couple of years ago, I discovered thumbnails of book covers make a much stronger impression than a straight business card. People turn the card over and say: “Did you write all these books?” “Yes.” “Wow! Cool!”

Whether you have one book or many, IMHO, adding cover images to your business cards is worth the expense.

A recent design is two-sided, full color. Side 1 is my name and the kinds of writing I do (novelist, journalist, blogger), my website address, social media links, and email.

Side 2 has thumbnails of book covers and sales outlets.

Here’s a sample with six book covers.

As I kept adding to the series, the second side of the card got crowded. At eight books, there was no more room for expansion.

 

Hmmm, did I need to consider a larger format such as a bookmark?

Many authors give out bookmarks, but I never had because I don’t use them myself. Why should I waste money on something that likely ends up in the wastebasket?

Did I have a lesson to learn? Yes!

As an experiment, I had color bookmarks printed. One side was my name, photo, website, and where to buy books. The second side showed thumbnails of eight book covers.

Last January, Barnes and Noble opened a new store in our town and hosted signings by local authors. Hundreds of eager readers showed up because there hadn’t been a major bookstore in the area since Borders shut down in 2011.

In addition to the books on my table, I laid out business cards and bookmarks. I noticed people didn’t pick up many cards, but they did pick up bookmarks.

Maybe I needed to rethink my attitude that bookmarks are a waste of money.

With the launch of book 9, again I’d run out of space for covers.

How to feature the new book?

I put the cover of Fruit of the Poisonous Tree on one side with my name, website, and where to buy. On the second side were the covers for the rest of the books.

I started carrying a pocketful of bookmarks in addition to business cards.

Pro tip: buy clothes with pockets.

Zumba friends have always been supportive of my books. When I offered the new bookmarks at Zumba class, people snapped them up. Several women asked if they could take additional ones to give to friends and their book clubs. One is heading to Arizona for the winter and wanted to share bookmarks with her reading group there.

The pocketful I’d brought to class quickly ran out. I brought more to another Zumba class with different people. Ran out again. People I didn’t know asked questions about my books. Passersby in the gym stopped to listen to our conversations and asked for bookmarks.

Why will people turn down a business card but eagerly accept a bookmark?

Here’s the first lesson that I needed to learn:

Many readers like and use bookmarks. Because of tunnel vision, I had discounted their importance.

 What I want or like doesn’t matter; what the reader wants or likes does matter.

In salesmanship, there are five steps to making a sale:

  1. Attention.
  2. Interest.
  3. Desire.
  4. Conviction.
  5. Decision.

Bookmarks accomplish two of the five steps necessary to make a sale.

The second lesson: people perceive business cards and bookmarks in different ways.

A business card is more than an identification and contact tool. It sends a subtle psychological message. When you accept a salesperson’s card, their unspoken request is, “You are going to buy this car from me, aren’t you?”

That’s why it’s called a business card. If you take one, that indicates an interest in purchasing goods or services.

Accepting their card is their first step in breaking down a buyer’s sales resistance.

When someone doesn’t want to buy or isn’t sure, they may be reluctant to take an author’s card because they don’t want their acceptance to be perceived as a commitment that they’re going to purchase your book. The implied pressure, even though it’s slight, can leave people with an uncomfortable impression of the author.

We don’t want that!

A bookmark is different. It’s a colorful, useful gift, not an obligation to buy. It’s a friendly reminder of books they may want to read. Reading is a pleasurable activity. That leads to a positive association with the author.

We do want that!

Of course, you’d like them to buy your book, but a bookmark is accepted in a different spirit than a business card. It’s a welcoming, open-ended invitation, not a commitment.

Watch the difference in people’s reactions when you offer them a business card vs. a bookmark.

Business cards and bookmarks serve different purposes and authors do need both.

It’s too soon in my experiment to tell if bookmarks lead to more sales but so far the favorable reactions from readers lead me to believe they will. Anything that increases reader interest and engagement can’t hurt.

~~~

TKZers: Do you use business cards, bookmarks, or both? Do you notice a difference in people’s reactions? Any tips to share about effective personal contact between authors ans readers?

~~~

Cover by Brian Hoffman

 

Jerome Kobayashi, 80, worked long and hard to achieve his dream cherry orchard on Flathead Lake. But now someone wants to destroy that dream.

Can investigator Tawny Lindholm and attorney Tillman Rosenbaum prevent that?

Fruit of the Poisonous Tree  

Ebook $3.99 or FREE on Kindle Unlimited

Not My Type

A 17-year-old gamer who goes by mythicalrocket holds the world record for the fastest typing speed – 305 words per minute for 15 seconds. According to news stories, rocket also typed “The Hobbit,” a tome with more than 400 pages, “in less than six hours.”

Rocket reached these supersonic speeds on an Apex Pro keyboard.

Pretty darn good, rocket. Now let me tell you what typing was like when I was in high school.

We used manual typewriters. In my touch-typing class, I reached the astonishing speed of 45 words per minute – with an amazing 47 errors. I didn’t have a lightweight high-tech keyboard, either. The keys on a manual were heavy and you had to pound them.

I used a Remington typewriter, a green tanklike beast. Talk about heavy metal – in the late 1960s typewriters weighed between 25 and 40 pounds. A professional typist could achieve 80 words per minute on these monsters, with no errors.

So why I am telling you about my pathetic 45/47?

I worked hard to screw up my typing. Back then, careers for women were rare. We were supposed to get married and have kids. Before the kids arrived, we could work as teachers, nurses or secretaries.

Nothing wrong with those professions, but they weren’t for me. I wanted to be a reporter. I figured if men didn’t have to learn to type, neither did I. Some part of my brain thought this was the way to equality.

After college, when I got my first job at a newspaper in 1970s, I was surrounded by men who could only type with two fingers, a process known as “hunt and peck.” I was proud to be one of these incompetent typists.

We typed our stories on cheap newsprint, the stuff that’s now used for packing.

Manual typewriters had a lot of disadvantages. There was no spell check, so if we made a mistake, we x-ed over it, or corrected it in pencil when we finished typing.

If we wanted to move a paragraph, there was no highlight and paste, or cut and paste button. We had to cut and paste for real, and we couldn’t use Elmer’s, glue guns or glue sticks.

First, we’d find the scissors (or steal our neighbor’s), then cut out the paragraph we wanted to move, grab the glue bottle with a brush, smear yellow glue on the paper, and glue in the new paragraph.

Since our news stories were often written on deadline, glue bottles could easily overturn, leaving yellow tumorous masses on our desks.

One more fun fact about manual typewriters. The only way we could get copies was with carbon paper, which got on your clothes and hands. Carbon paper was inserted between two pieces of copy paper, making a sort of sandwich. I was skilled at putting the carbon paper in wrong and carboning the back of my story.

No point in asking to use the office copy machine. They were expensive and restricted to upper management. I’d have a better chance of getting a pint of blood out of the managing editor than using the precious office copy machine.

On the internet, there are typing communities, and competitions for the fastest typists. Here’s mythicalrocket at work. https://www.youtube.com/watch?v=GGwKCi4FX84

I love watching those fingers fly over the lightweight high-tech keyboards.

That’s impressive.

But I’d like to see a real old-school speed competition on manual typewriters: deft digits manipulating unmanageable metal.

That’s the key to a real competition.

NOW HEAR THIS: Many of my audio books are free with a 3-month Audible trial. Including my Angela Richman mystery, DEATH GRIP. https://tinyurl.com/393ywnj2

Reader Friday-What’s In Your Pet Pantry?

It almost escaped me, but May is National Pet Month!

 

This is Hoka, keeping company with me in my office. The head tilt says it all . . .

We’ve had cats and dogs over the years, but dogs are our favorites. Oreo, the black lab. Dok-dogi, the malamute. His name means “Smart Dog” in Korean. Bear, the Chow & Samoyed mix. And Hoka, the Smartest Dog in the Universe. So smart, she should go get a job and support us . . .

My blog post publishing June 11 on my website features all of these canine pals who’ve graciously shared our cave over the years. Go there on the 11th to see more pictures and read about their antics.

So, the questions for TKZ pet parents today are:

 

1) Do you presently have a pet; 2) Do you give your characters pets; and 3) Reaching back into your pet memory banks–what is or was your favorite pet of all time?

 

Sneak Preview

By Elaine Viets

       
          Hey, there, TKZers. A Scarlet Death, my latest Angela Richman, Death Investigator mystery will be published April 2, and I can’t wait for you to read it. This is what TKZ is all about: getting our writing published. It’s why we work to improve our plotting, pacing, even our proofreading. We put a lot of time and money into our work. Let’s not forget to celebrate our success.

It’s easy to become blase after we write multiple books. A Scarlet Death is my 34th mystery. When it arrived, I danced around the house, then showed it off to my friends and family like a new baby. Even my cat, Vanessa, came by to check it out.

Let me tell you a little about A Scarlet Death. Angela investigates the bizarre death of socialite Selwyn Skipton, found strangled on black satin bedsheets, with a red letter A stapled to his chest. Selwyn was a good man. He gave to charity, supported local causes, and was married to his wife for more than twenty years. What were his dark secrets? What did he do to deserve such a terrible death?

Also, what’s going on in Angela’s personal life? Will she be a new bride? Or a new widow?

Here’s a look at the first chapter. Enjoy.

         A Scarlet Death Chapter 1

Selwyn Skipton’s murder scene was one of the strangest, and I’ve seen a lot of them in my job.

The seventy-year-old CEO was buck-naked on a bed with black satin sheets. A silk tie, in a muted shade of blue, was knotted around his neck. There was nothing muted about the large, red letter “A” stapled to his gray-haired chest.

Yep, stapled.

 

I thought Skipton would be the last man to die on black satin sheets. He was a devoted husband who made big donations to charities – unfashionable causes that helped the illiterate read, the hungry eat, and the homeless find shelter. In short, a good man.

Selwyn was strangled in an apartment above the Chouteau Forest Chocolate Shoppe. My town is so rich, we don’t have shops. We have prissy shoppes.

I’m Angela Richman, a death investigator for Chouteau County, a fat cat community forty miles west of St. Louis, Missouri. Chouteau Forest is the largest town in the county.

Selwyn’s murder was discovered by Maya Richards, the chocolate shop owner. When she opened the store that morning, Maya smelled something that definitely wasn’t chocolate. She followed her nose up the back stairs to the apartment, where the door was unlocked, and poked her head in. One look at the strangled Selwyn, and she sprinted downstairs. When Maya recovered her breath, she wailed like an air raid siren, then called 911.

That’s how Detective Jace Budewitz and I wound up at the scene at eleven o’clock on a freezing December morning, an hour after the place usually opened. The chocolate shop was chaos. The front doors were locked, with the three responding uniformed officers inside. Mike Harrigan, an old pro, was guarding the back door. Scott Grafton was drooling over a rack of chocolate Christmas candy, and Pete Clayton, the new hire, was at the front door. Crazed chocolate lovers stormed the place, oblivious to the falling snow. Jace shooed them away, and had Pete string up yellow crime scene tape.

Maya Richards unlocked the door with shaking fingers, and let us in. I was familiar with the interior, thanks to my craving for sea-salt truffles. The decor hadn’t changed since 1890. Curlicued dark wood framed mirrors behind mahogany counters. The chocolates were displayed like jewels in beveled glass cases. The cases were empty today. Maya knew her shop wasn’t going to open for a while.

Maya was about forty, wearing a chocolate-brown suit, the same color as her hair. Her face was pale as paper and her red lipstick looked like a bloody slash. Maya was shaking so badly, I was afraid she’d collapse. She was clearly in shock, and could barely talk.

Jace was worried about her. He made sure Maya sat in a chair and called 911. I went back to find her a cup of coffee. I couldn’t find any, but there was plenty of the shop’s double-dark hot chocolate. I heated a mug in the microwave, and brought it to her. Maya wrapped her hands around the mug, and nodded. After a few sips, she recovered enough to talk. There were long pauses between her words, but she forced them out. Then the words tumbled out in a rush.

“I . . . get . . . here . . . about seven . . . to set up the shop,” she said.

“I have a very keen nose, and something didn’t smell right. I thought a squirrel might have gotten into the store and died. I checked everywhere, and finally decided the smell must be coming from upstairs.

“Mr. Selwyn Skipton has the entire apartment upstairs. I thought he kept it as a second office, or a pied-à-terre for when he worked late downtown. He owns the building, you see, and he’s a regular customer. He loves our bear claws.”

“Me, too,” I said. Jace frowned at me for interrupting.

Maya took another sip of hot chocolate and kept talking. ‘I’ve never been upstairs in the apartment. Mr. Skipton’s kept it for years, and he likes – I mean, liked – his privacy. I was afraid he might have had some kind of accident. He has his own entrance in the back of the building, and I need a special key to open it. I also need a key to open the door at the top. The upstairs door was left unlocked.

“I ran upstairs and knocked on the door. No one answered. I jiggled the handle and the door swung open. All I saw was this giant bed, covered in black satin, and Mr. Skipton in the middle of it. Dead. And naked. With bugs crawling on him!”

Now Maya’s teeth were chattering. Her breathing was rapid and shallow and her skin was clammy. She set her mug on the floor.

“Are you OK, Ms. Richards?” Jace asked.

“I’m fine,” she said, and fainted.

“See if she has any family, Angela,” Jace said. “I’ll call 911.”

I found her cell phone and ran back. It needed the owner’s fingerprint to unlock it. I grabbed Maya’s limp hand, used her index finger to unlock the phone, scrolled down to an entry that said “Sis,” and called the number. Her sister Anita answered, and once I calmed her down, Anita said she’d leave her office and meet Maya at the hospital.

“That’s the ambulance,” I told her, as the siren died with a squawk. Doors slammed. Pete opened the shop door, and four paramedics rushed in, bringing a blast of cold. Jace explained what happened. They checked Maya’s pulse. “Do you know if this has happened to her before?” the biggest paramedic asked. He looked like he bench-pressed Buicks.

“No idea.” Jace shrugged.

“It could be a panic attack,” the paramedic said, “but we’ll take her to the ER to make sure.”

Jace asked Pete to stay with Maya at the hospital until her sister showed up. The young crew-cut mountain gave Jace a sour look and stomped out the door.

I raised an eyebrow in surprise.

“Pete’s got a bad attitude,” Jace said. “He tried to get hired by a big force, and wound up here. Thinks he’s too good to do scut work.”

I nodded, and let it go. Some detectives wouldn’t have bothered taking care of Maya at a murder scene, but Jace had a kind heart.

Meanwhile Mike, the responding officer, had set up the crime scene log. Jace and I gloved up, put on booties and trudged up the dark, narrow private staircase. I dragged my death investigator’s suitcase behind me.

The apartment door was open from when Maya fled downstairs.

Jace looked in and said, “Good lord.”

******************************************************************

A Scarlet Death will be shipped April 2. Preorder your hardcover or ebook at: Barnes & Noble: https://tinyurl.com/bde2c7ks

          Amazon: https://tinyurl.com/yhtvzns7

          Hardcovers only:  Target: https://tinyurl.com/5xnrx5n4

          The Penguin Bookshop, https://tinyurl.com/67nvm4j9

          RJ Julia Booksellers, Madison, Conn: https://tinyurl.com/4drh288c

          Please note that prices may vary. Check before you buy. 

The Project Plan

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

* * *

Last week, Garry Rodgers wrote a TKZ post about Leonardo da Vinci that explored the idea of using both sides of the brain: the left (analytical) and the right (emotional). Today’s post on project plans is all about the left side.

* * *

Let’s start with software. Software development projects are carefully planned and tracked. At least they should be. A large deliverable may involve many actors including developers, documenters, administrators, and testers. A good project manager will maintain a gantt chart much like the one pictured below (intentionally blurred), to document the various deliverables, dependencies, and milestones.

Gantt charts can contains hundreds of line items, so they’re a good way to keep track of everything. But there are pitfalls. Some project managers become so enamored with the bells and whistles of project planning software that they end up managing the plan rather than managing the project.

* * *

So what does this have to do with writing? Although writing is considered a right-brain function, the tasks that go into publishing a book are lefties.

My first book was traditionally published. Once the publisher offered a contract and I signed, they took the steering wheel. They had their own editors that I worked with. They also came up with several different cover designs for me to choose from. They purchased the ISBN and arranged for the copyright. They also decided on the release date and took care of uploading the book to the retail sites as well as Ingram Spark. I didn’t have a lot to do during that phase except ask some people for endorsements and review the situation whenever the publisher contacted me. There was no need for me to have a formal plan. But then things changed, and the rest of this post has to do with all the things that go into self-publishing a novel.

* * *

When my husband and I decided to self-publish the next book, we established our own publishing company, Wordstar Publishing, LLC. The process of publishing a book became a lot more difficult.

I started with a simple to-do list, and things went fairly well, but I only had one book to worry about. It soon became clear that I needed a project plan to keep track of all the threads.

So now I have a project plan for each book. I don’t use a gantt chart, but I maintain an excel spreadsheet with categories. Each category has a list of tasks and each task has a target date, completion date, and notes.  Although I’m an avid follower of the KISS principle, there are well over a hundred line items on the plan for my latest book, and it will grow as I add book promos and feedback.

Here are the major categories and a brief description of each one:

  • Writing / Editing – Everything it takes to get the ms ready for publication. Original ms, dev editor, revisions, line editor, proofreader, text to speech.
  • Beta Readers – List of all the wonderful people whose feedback makes it a better book.
  • Endorsers – More wonderful people who add credibility to the book.
  • Cover Design – Work with the designer, finalize the image, provide back cover copy
  • Copyright & Library of Congress – Get copyright and Library of Congress number. Send copies to gov agencies.
  • Wordstar Publishing tasks – ISBN, barcode, contract with author
  • Website – Update kaydibianca.com with book info
  • Format and Finalize – Format in Vellum, finalize front and back matter
  • Launch-related activities – Identify launch team, finalize emails, newsletters, images
  • Prep for Pre-order and Final ebook – Choose ebook release date, prepare pre-order and upload to retail sites. Upload final version.
  • Prep for Release of Print copy – Choose print release date for retail sites. Upload final version.
  • Ingram Spark and Draft2Digital – Upload ebook and print to Ingram Spark. Upload to Draft2Digital for library distribution.
  • Editorial Reviews – Identify and contact orgs for editorial reviews
  • Marketing – Promos, giveaways, book store contacts
  • Mail books – Send copies to all the folks who helped along the way

So there you have it. A way to keep organized and stay on-target.

* * *

Over to you, TKZers. How do you organize publishing your books? Do you maintain a project plan? What other activities do you track beyond what I have on my list? 

* * *

Cassie Deakin has one item on her to-do list: find out why two ex-cons attacked and almost killed her beloved uncle. But can she complete the task before she becomes the next victim?

Lacey’s Star: A Lady Pilot-in-Command Novel.

 

Do You Have Dirty Links?

All our links need to work. Especially buy links. What if the link to your new release prevents your ARC readers from leaving reviews on Amazon? What if the link prevents all your readers from leaving reviews on Amazon, even verified purchase reviews? Or worse, Amazon shuts down your account because you’re violating their rules.

It happens more often than you may think, and many times the violation stems from a dirty link — the link you used in your marketing. That’s how important it is to clean your links. Trad-pub authors, don’t think this subject doesn’t apply to you. It does. In fact, that’s where I learned about dirty links, from my very first publisher.

What is a dirty link?

Your new book baby goes live on Amazon. If you search for the title on Amazon rather than go through your KDP dashboard, you’ll get a link that looks like this: https://www.amazon.com/Tracking-Mayhem-Sue-Coletta/dp/B0C91HLCJ6/ref=sr_1_1?crid=1EHIC52HI29T3&keywords=Tracking+Mayhem&qid=1692542716&s=books&sprefix=tracking+mayhem%2Cstripbooks%2C107&sr=1-1

That is a dirty link. It even looks ugly, right?

I want to draw your attention to this half of the link:

ref=sr_1_1?crid=1EHIC52HI29T3&keywords=Tracking+Mayhem&qid=1692542716&s=books&sprefix=tracking+mayhem%2Cstripbooks%2C107&sr=1-1

Everything after “ref” is filled with information for Amazon, information that can bite you in the butt. This tells Amazon who searched for the book. If the author conducted the search, then everyone who uses that link must be friends or family of said author.

Though you and I know that’s a ridiculous statement, Amazon disagrees.

If you have a connection to a reader, even if it’s on social media, Amazon presumes they’ll rate your book favorably. Doesn’t matter if you have 1M friends or followers. If someone buys your book from that dirty link, you are friends and/or family in Amazon’s eyes. Period. Hence why it’s also never a good idea to link your Goodreads (Amazon owned) to your Facebook.

As you probably know, Amazon doesn’t allow friends and/or family to review your book. If they do, Amazon can delete it from your book’s page. If you continue to violate this rule, Amazon can shut down your account.

So, the first thing you should do is delete everything from “ref” forward, leaving you with this: https://www.amazon.com/Tracking-Mayhem-Sue-Coletta/dp/B0C91HLCJ6/

Looks better, right? That link is now clean, but we can shorten it even more. The title and author are also irrelevant as far as the link is concerned. Let’s delete both. https://www.amazon.com/dp/B0C91HLCJ6/

If you’re working with limited space, you also don’t need “www.” You’ll end up with this: https://amazon.com/dp/B0C91HLCJ6/

Now that’s a spotless link! A far cry from the original, right? And with no added information for Amazon to track.

While we’re on the subject of links…

Most profile sections on social media only allow you to include one link. Wouldn’t it be great if you could house all your books, website, blog, newsletter sign-up, etc. under one link rather than choosing which one to include? You can!

The creative minds behind LinkTree solved the one-link problem.

Did I mention it’s free? When you sign up, they’ll ask you to customize your link with your name. Don’t use your book title or a clever alias. That defeats the purpose. You could use your pen name if that’s the only name you write under. Or create a new link for additional pen names.

Personally, I only want one link, but you do you.

Here’s how mine looks: https://linktr.ee/suecoletta

You can customize the links inside, with headings, color, button style, thumbnail images, etc.

Of course, you can upgrade for statistical data and other bells and whistles, like affiliate marketing. Though the free account does accept affiliate links for books without the upgrade.

Are you using affiliate links?

 If you’re unfamiliar with affiliate marketing, here’s what Amazon says about its program:

Amazon’s affiliate program, also known as Amazon Associates, is an affiliate marketing program that allows users to monetize their websites, blogs, or social media. Amazon affiliate users simply place links to Amazon products on their site, and when a customer makes a purchase via one of their links, the user receives a commission.

Every time we pay for a promo spot, you can bet the book site is including their affiliate ID in your link. Which is fine. It’s their site.

Quick funny story…

When my debut released, I thought a certain book site was the cat’s meow for sending me a universal book link to use in all future marketing. So nice, right? Yes and no. What I discovered later was they included their affiliate ID in the universal link. So, for well over a year, I gave away commissions that I could’ve earned. Kudos to them. They got me good. Now, the only links I use are the ones I create. If anyone’s gonna earn commissions from my marketing efforts, it’s me.

Do you use affiliate links? Do you clean your links? Have you ever had reviews removed by Amazon? Has a book site ever created a universal link for you? 😉 

How To Read Body Language

As writers, it shouldn’t surprise you to learn that even while silent, our bodies speak volumes. Nonverbal cues — body language — are the physical behavior, expressions, and mannerisms that communicate how we really feel.

Whether we’re aware of it or not, our bodies are sending nonverbal signals when we interact with others. By analyzing gestures, posture, tone of voice, level of eye contact, etc., we can learn many things. Body cues enhance dialogue between characters.

Are you reading those same signals in the real world?

Members of the Animal Kingdom rely on body language to warn each other of potential danger. Crows are especially attuned to their environment. Just sayin’. 😉 I believe animals are our greatest teachers. We can learn a lot by studying how they interact with their environment and with different species. Matters not if a squirrel doesn’t speak crow, raven, or blue jay. That squirrel still knows how the birds are feeling, and vice versa, by reading their body language.

When we say one thing, but our body language says the opposite, the listener may conclude we’re being dishonest. And rightfully so. For example, we may say “yes” while wagging our head from side to side. Because body language is a natural, subconscious act that broadcasts our true feelings and intentions, the nonverbal signal is more accurate than spoken words.

Being cognizant of our own body language and perfecting how to communicate more fully is a valuable skill to learn for interviews, sales, book signings, video marketing, etc…anywhere we interact with others. Profilers and investigators rely on body language to help them dig for the truth.

Face Facts

The human face is extremely expressive, able to convey countless emotions without saying a word. Unlike other forms of nonverbal communication, facial expressions are universal. Indistinguishable across cultures, facial expressions show happiness, sadness, anger, surprise, fear, and disgust, to name a few.

Say Cheese

Not everyone smiles the same way. Some favor a close-lipped smile over a toothy grin. In general, when someone’s authentically happy, their whole face lights up and smile lines extend up to the corners of their eyes. On the flipside, a closed mouth smile may mean they’re masking their real emotion or appeasing their audience to avoid conflict.

Un-kissable Lips

Another mouth-related clue, pursed lips almost always indicate dissatisfaction or anger.

Eye of the Tiger

Since the visual sense is dominant for most people, eye contact is an important nonverbal body cue. The way we look at someone communicates many things, including interest, affection, hostility, or attraction. Eye contact is also important in maintaining the flow of conversation and for gauging the other person’s interest and response.

If you’re chatting with someone and they narrow their eyes, their body language portrays anger, confusion, or suspicion, and in some cases, deep concentration.

Liar, Liar, Pants on Fire

When someone is being dishonest, they’ll look up to their upper right (your left when facing them). The right side of the brain is our creative side (as you probably know). That glance upward allows them to access that part of the brain, thus thinking more creatively while fabricating the truth. They may also pause—stall—to buy time while constructing a more convincing lie.

Can You Hear My Body Language?

Consider how you perceive others by the way they sit, walk, stand, or hold their head. The way we carry ourselves nonverbally communicates a wealth of information. This type of body language includes posture, stance, and more subtle movements (as shown below).

Hot Crossed Buns Arms

How someone holds themselves says a lot about what they’re thinking, especially when it comes to their arms. A closed-off position indicates self-protection and blocking out a negative source. When we’re comfortable or open to communication, we’re more likely to stand with relaxed arms.

Space Shot

Have you ever had someone invade your personal space? Made you uncomfortable, right? We all need physical space, though that distance differs depending on the culture, situation, or closeness of the relationship. We use physical space to communicate many different nonverbal messages, including intimacy, affection, aggression, or dominance.

If someone’s uncomfortable or disinterested, they may slightly turn away from the conversation—whether they realize it or not.

Footprints in the Sand

Take note of the feet. Subconsciously, we tend to point our toes in the direction of where we’d like to go. If someone’s enjoying your company, their feet should point toward you. But if they desperately want to bolt, their feet will likely point toward the nearest exit. One caveat to this research is pain. Hence why we need to consider the person we’re talking to as well as the context of the encounter.

Nervous Nellie

When someone is nervous, they’ll often sit with their ankles crossed. Surprising, right? One exception is when the rest of their body portrays openness. For example, lacing fingers behind their head, reclined, with ankles crossed straight out in front of them. But if they lean back with their arms crossed it signals objection. Hence why you may want to reconsider how the interaction is going. If you’re trying to win someone over, engage them with questions and see if they lean forward instead.

Pat-A-Cake, Pat-A-Cake, Baker’s Hands

Gestures are woven into the fabric of daily life. A wave, point, or animation of hands often express emotion. Interestingly, some gestures vary between cultures. For example, flashing the “okay” hand signal conveys a positive message, but it’s considered offensive in Germany, Russia, and Brazil, for example. Should we discuss raising the middle finger? Hand signals don’t get much clearer than that. 😉

Stroking the chin often indicates a high interest in the conversation. Likely that person will ask probing questions to learn more. If you spot this cue, you’ve piqued interest among a captive audience.

Reach Out & Touch Someone

We communicate a great deal through touch. Think about the message behind a weak handshake, or a warm bear hug, a patronizing pat on the head, or a controlling grip of the arm.

The Nose Knows

Many people touch their nose, sniff, or breathe heavier when stressed. Breathing regulates the body, eases tension while we communicate, and helps us to regain composure. If we pay attention to these behaviors in others, it’ll help unearth the truth. Again, context is key. If someone is ill or has a health issue, we can safely disregard sniffing. But repetitive sniffing or quickened breaths indicate the person feels unbalanced or is trying to remain composed.

Watch Your Tone of Voice

Never is it a matter of what we say, but how we say it. When we speak, others read our voice while listening to our words. Timing, pace, volume, tone, inflection, and utterances that convey understanding, such as “ahh” and “uh-ha” are all good indicators to watch for. Think about how your tone changes when you add sarcasm, anger, affection, or confidence.

One Size Does Not Fit All

Keep in mind, body language is not always 100% accurate. The context of the situation as well as the individual we’re speaking to are both key factors to consider.

Writing aside, are you aware of body language in the real world? Funny stories always welcome!

On a personal note, I regained full control over my Mayhem Series. Woohoo! Created my own imprint and Indie pubbed all five books. What an amazing feeling! Book 6 is with my editor and I’m working with my cover designer now. Gotta share my new logo. You’ll get a kick outta it. 😉 Still waiting for Amazon to transfer my reviews. Other than that, I’m having a blast with my newfound freedom.

 

Murder! Murder!

By Elaine Viets

Several years ago, when I was chosen for jury duty in St. Louis, we were asked if we’d ever had any connection to a murder: did we have a friend or relative who was a murder victim? Did we know someone who was convicted of murder?
I was astonished at how many people raised their hand – almost two-thirds of that massive jury room. Those who raised their hands seemed to be so-called solid citizens – well-dressed men and women, old and young, black and white. The last people you’d think would be involved with violent crime.
Including the grandmotherly woman next to me, who’d brought her knitting. She told me her brother was murdered. He was a kindhearted man who gave a co-worker a ride home on a dark, rainy night. The colleague’s husband shot and killed him. He was convinced his innocent wife was having an affair.

Murder seems to touch us all. When I thought about it, I realized I’d watched a murderer grow up in my city neighborhood. We lived on a shady street with big, old redbrick houses. One house, halfway down the block, was known as “the trouble house.” The police were there two or three times a week. The neighbors often called the cops on the boy, who I’ll call Billy, because that’s not his name. Billy broke windows, supposedly stole things out of yards, and may have tortured a stray cat.
The neighbors would call the cops, who would show up at the house and talk to Billy’s mother. Billy’s father was long gone. Soon after the complaint, there would be a fire in a trash can at the home of the person who complained – or a mysteriously broken garage window. After awhile, the neighbors quit complaining, but many lived in fear of the trouble house.
Then one morning, Billy was in the newspaper. He 18, and arrested for murdering a man in the neighborhood park. Supposedly, the man was gay and paid Billy for sex. Billy stabbed him to death.
Shortly after that, Billy’s mother sold the house to pay for her son’s legal bills, and moved away. Billy went to jail for murder.

In 2020, some 17,754 people were murdered in the USA. More than 40 people are murdered every day in the US. That statistic led to a jury room full of raised hands, and lives filled with sorrow and regret.
As mystery writers, we deal with murder professionally. But how many of us have dealt with murder personally? Tell us your story.

Late for His Own Funeral “ is a fascinating exploration of sex workers, high society, and the ways in which they feed off of one another.” — Kings River Life. Buy it here: https://www.amazon.com/Funeral-Angela-Richman-Investigator-mystery-ebook/dp/B09SM41TVJ 

 

Having trouble posting a comment? We’re sorry. We’re having technical problems and are working to resolve it. –Elaine

Your Writer Obituary

by James Scott Bell
@jamesscottbell

Phyllis A. Whitney

Back when I was starting out on this journey, reading book after book on the craft, one of my favorites was Guide to Fiction Writing by Phyllis A. Whitney. It was just what I needed. No fluff and flowers, just practical techniques that work. I review that book every year or so, reading the portions I highlighted.

The other day I did a search for Phyllis Whitney and came across her 2008 obituary:

Novelist Phyllis A. Whitney, whose romantic suspense tales sold millions of copies and earned her top accolades from the Mystery Writers of America, has died. She was 104.

Whitney wrote more than 75 books, including three textbooks, and had about a hundred short stories published since the 1940s.

“I’ve slowed down in that I only write one book a year,” she said in a 1989 interview with The Associated Press, when she was 85. “A writer is what I am.”

Can you relate to that? Can you see yourself at 85, 90, even 100 (Herman Wouk) still writing books? Of course, we are all subject to this mortal coil and the various infirmities, slings and arrows to which it is subject. But if relative health is yours, would you continue to write because “a writer is what I am?”

Whitney’s last novel, “Amethyst Dreams,” was published in 1997. She began working on her autobiography at 102.

In 1988 Whitney was named a Grand Master, the Mystery Writers of America’s highest honor. In 1990, she received the Agatha award, for traditional mystery works typical of Agatha Christie, from Malice Domestic.

Time magazine in 1971 called Whitney one of “the best genre writers” and the only American woman in the romantic suspense field with a major reputation.

In 20th century lit circles the term “genre writer” was a putdown, a close cousin of “hack.” Even if a writer sold millions of books—a la Erle Stanley Gardner and Mickey Spillane—they were not counted as “real authors.” That distinction has largely been erased now, except among those handing out literary awards. Readers don’t think about it at all. What they want is what Whitney gave them:

She said her books were successful because “I tell a good story.”

We all agree that this is our goal. What things did Whitney do to accomplish it in book after book? That’s what Guide to Fiction Writing is about, but she does have a chapter called “The Plus Factor: That Certain Something.” There’s a lot in there, but if I can attempt to sum up it is, in Whitney’s words, a novel that says something worth saying. You find that something in a subject or theme that grabs you, then work it until you are fully, emotionally invested. “If you don’t have this emotional involvement, throw the subject away. You can’t fake conviction.”

One item more from Whitney’s obit:

“I offer optimism,” she said. “All my books have happy endings. I don’t see any point in letting my readers down at the end. I’m an optimist – people feel that in my books.”

Not every author offers an HEA (happily ever after) ending. There is great moral value in tragedy, too. The Greeks knew that. But the point of classic tragedy was to serve as a warning, and an incentive to live a life avoiding the “tragic flaw.” There’s a certain optimism in that, too. You can always offer, as the novelist John Gardner put it, “A vision of life that is worth living.”

With that, I ask you:

What would you want your writer obituary to say?

As you ponder, here are some gems from Whitney’s book:

These days in my writing I try to offer, as a “plus factor,” something unusual in the way of background or profession, and something significant in what my characters must learn in the course of the story—always remembering that reading fiction should be entertaining, and that I must first tell a story.

***

Probably the best way to start any story, long or short, is to show a character with a problem doing something interesting….Long expositions, descriptions, philosophizing, may entertain you, but are unlikely to grip a busy reader today. In the past we could be more leisurely.

***

While you’re writing, you should be satisfied to reread only whatever you wrote the day before. You do this in order to recapture your mood, reacquaint yourself with what happened last, and thus regain impetus to move ahead with the next scene.

***

Climax and Ending are two different things. The Climax is the big dramatic scene in which almost everything is resolved. The Ending is the wrap-up where lovers used to embrace and walk happily into the sunset. If possible, it’s a good idea to leave a thread of question in the reader’s mind right up to the last paragraph. Then let the sun go down fast, give your blessings to the characters and let them go. Let the whole book go. After all, another novel is waiting to be written, and you are eager to get to it!