Category Archives: #writers

Meet Webster’s New Words

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By Elaine Viets

New words are supposed to be the sign of a living language. In that case, English is not only alive and kicking, it’s dancing barefoot around the room. Recently, Webster added 690 new words to the dictionary. Many are Gen-Z words that have officially entered the language.

Do you use any of these words in your writing? How about your speech?

Beast mode: an extremely aggressive or energetic style or manner that someone (such as an athlete) adopts temporarily (as to overpower an opponent in a fight or competition).

Doomscroll is a verb meaning, “to spend excessive time online scrolling through news or other content that makes one feel sad, anxious, angry, etc.” I expect to do a lot of doomscrolling as the 2024 Presidential election gets closer.

Chef’s kiss is “a gesture of satisfaction or approval made by kissing the fingertips of one hand and then spreading the fingers with an outward motion.” Often used as an interjection.

Here’s an example: “The crab itself deserved a chef’s kiss—not only was it clear that it was good quality crab that had been handled with care, but it also had this mouthwatering consistency that held its integrity until you bit into it. Then it was like a burst of flavor.—Amy Martino.”

Cheffy is an adjective describing the “the characteristic of or befitting a professional chef (as in showiness, complexity or exoticness.

You can’t go online without encountering tiny house. That’s “a small house or mobile home that typically has a floor plan of less than 500 feet and is usually designed for ergonomics and space efficiency.”

 Thirst trap is “a photograph (such as a selfie) or video shared for the purpose of attracting attention or desire; also : someone or something that attracts attention or strong desire.” Kim Kardashian and her selfies are the definition of the word.

Girlboss is “an ambitious and successful woman (especially a businesswoman or entrepreneur).” Forbes magazine wrote “But almost every notable girlboss tumbled out of the C-suite in rapid succession in June 2020.”

Really? Girlboss? Did that word escape from the 1950s?

Nope, Webster first noticed it in 2016. That’s one word I’m not planning to  use.

GOATED: An adjective meaning, “considered to be the greatest of all time,” Webster said. I think it’s presumptuous, unless you can see into the future.

Zhuzh: To kick it up a notch. Webster credits Queer Eye’s “original fashion guru, Carson Kressley for making zhuzh popular.” This show also brought you metrosexual.

“Zhuzh describes the act of making slight improvements or accents to a wardrobe or look (such as by adding a pocket square, teasing one’s hair, or popping a shirt collar),” Webster says. That’s Carson in the middle of this photo below.

Rizz means “romantic appeal or charm.”

Old words with new definitions.

Doggo. To lie doggo means to hide, but now doggo has been repurposed as slang for dog.

Bingo card: This is not your Aunt Myrtle’s bingo card, the one she played in the church basement. Webster also says it “means a list of possible, expected or likely scenarios.” As Molly Taylor wrote, “I’m pretty sure nobody had ‘global pandemic’ on their bingo cards back in 2016 …”

Hallucination has taken on a new meaning in the computer world. This is how Webster defines it: “a plausible but false or misleading response generated by an artificial intelligence algorithm.”

Webster gives this example: “This type of artificial intelligence we’re talking about can sometimes lead to something we call hallucination,” said Prabhakar Raghavan in an interview . . . “This is then expressed in such a way that a machine delivers a convincing but completely fictitious answer.”

Simp used to be a simple word. It meant someone who’s not too bright. Now it’s sprouted several new meanings.

Webster says simp can be informal and often disparaging. “Someone (especially a man) who shows excessive concern, attention, or deference toward a romantic partner or love interest.” Margaret Taylor says a simp is “… multiple videos offering examples of what makes someone a simp, like wearing a nice outfit to school and hoping your crush notices only for them to be absent.—Magdalene Taylor.”

Or, a simp can be someone who “has a marked fondness or desire for something.” Morgan Sung used it this way:  “… as a simp for multifunctional appliances, I was enamored off the bat.”

And last but not least, simp can be a rather awkward intransitive verb. Webster gives this example from John James: “A Brazilian influencer has taken simping for the richest man on earth to a new level by getting Elon Musk’s name … tattooed across his forehead.”

Oh, that’s what that is:

 Some new definitions give us words we need.

Bracketology is “the practice or study of predicting the outcome of elimination tournaments or competitions especially in NCAA college basketball.”

Vanity card is “the logo of a production company that appears briefly on-screen following the credits for a television show or movie.” Executive producer and writer Chuck Lorre’s vanity cards are famous. Here’s one:

 

Kayfabe is “the tacit agreement between professional wrestlers and their fans to pretend that overtly staged wrestling events, stories, characters, etc., are genuine.”

Hah! True wrestling fans know wrestling is real and the rest of the world is kayfabe. The word has been around more than 50 years. Webster mentions  “. .. a letter to the sports editor of the Chicago Tribune concerning a fight between Dick the Bruiser and Angelo Poffo is signed ‘Mark Kayfabe,’ a name presumably made up from mark ‘the victim of a con’ and kayfabe.”

          Like words and word play? Check out this page at Webster’s dictionary: https://www.merriam-webster.com/wordplay/new-words-in-the-dictionary

You’ll enjoy it. As Webster says, TTYL — Talk to you later.

Enjoy hardcover mysteries? LATE FOR HIS OWN FUNERAL, my seventh Angela Richman, death investigator mystery is on sale at Amazon. https://www.amazon.com/gp/product/0727850296/ref=ox_sc_saved_image_2?smid=ATVPDKIKX0DER&psc=1

 

 

 

 

Lost Words

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By Elaine Viets

I needed everyday phrases for a project partly set in the early 20th century. Old words and phrases are clues to how people thought more than a hundred years ago.  Conversation was more formal and swear words were rare. Here are a few lost words I found:

Tickled pink: My Aunt Tillie, who was as cute as her name, was “tickled pink to attend a party,” or hear about a wedding, a birth, or any other good news.

Puzzle bones and sauerkraut: My grandfather’s favorite meal: pork neck bones with boiled sauerkraut.

You drive like Barney Oldfield: In other words, really fast. More than a hundred years ago, pioneer race car driver Oldfield set a number of speed records, including the world speed record for driving 131.724 mph at Dayton Beach, Florida.

He’s a (real) daisy: A deadly insult men used to insult one another. Calling a man a daisy meant he was anything from a jerk to a prize scumbag – or worse. Women were never daisies, just Daisies.

Mutton dressed as lamb: An older woman dressed like a much younger one. A form of age-shaming.

Elbow grease: What you use when you clean vigorously. As in, “Plain old elbow grease will get rid of that ring around your bathtub.”

Frog strangler: A heavy rain.

Three sheets to the wind: Really drunk. As in, “He came home from the bar three sheets to the wind.”

Wound up like a clock: Overexcited. Before digital clocks and sugar highs, children who were running around inside the house and shrieking were “wound up like a clock.” This usually meant it was naptime.

Grass widow: A divorced woman. Divorced men can be grass widowers, but that phrase didn’t seem to be used as often.

Tinker’s dam: Mom wasn’t big on swearing, so she’d say, “I don’t give a tinker’s dam.” Mom thought she was avoiding the other D-word, but that may not be true. The Phrase Finder says, “There’s some debate over whether this phrase should be ‘tinker’s dam’– a small dam to hold solder, used by tinkers when mending pans, or ‘tinker’s damn’ — a tinker’s curse, considered of little significance because tinkers were reputed to swear habitually.”

      Some experts sided with Mom. They said a tinker’s dam was a socially acceptable way to curse. But others dug out a sentence from John Mactaggart’s The Scottish Gallovidian Encyclopedia, from 1824, which said, “A tinker’s curse she did na care what she did think or say.”

The Phrase Finder says, “In the Grant County Herald, Wisconsin, 1854, we have: ‘There never was a book gotten up by authority and State pay, that was worth a tinker’s cuss.’

“So, we can forget about plumbing,” Phrase Finder concludes. “The earlier phrase simply migrated the short distance from ‘curse’ to ‘damn’ to give us the proper spelling of the phrase – tinker’s damn.”

Damn straight.

Six ax handles wide: Body shaming was big in the old days, too. A hefty woman was described as “six ax handles wide.”

Farting like a brewery horse: A condition presumably caused by the horses’ rich diet. Not sure that this phrase is entirely forgotten. Bud Light made the following commercial, where a girl’s hair is set on fire by a gas-passing sleigh horse. https://www.youtube.com/watch?v=nBU-lWs6Cn0

More brass than a government mule: One of my grandmother’s favorite phrases, to describe someone who is outrageously bold. As in, “He had no business being there, but that man has more brass than a government mule. He marched right in.”

         I have no idea where Grandma got that phrase. I’m pretty sure she never listened to the southern rock band, Gov’t Mule. Or heard legendary wrestling commentator Jim Ross say someone was “being beat like a government mule.”

So where does that phrase come from?

Beats me.

Readers, what are your favorite lost words?

 

 

 

Plan B

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By Debbie Burke

@burke_writer

In Montana, Labor Day weekend is summer’s last hurrah for camping, hiking, and outdoor recreation.

It’s also the date for “Rumble by the Bay,” a classic car and truck show where the streets of Bigfork are closed to display more than a hundred vintage vehicles with glossy enamel paint, fender skirts, and wide whitewalls.

At the same time in Bigfork, local authors Leslie Budewitz, Mark Leichliter, and I were preparing for our panel discussion about crime fiction entitled “Mystery and Murder Under the Big Sky.”

This was our fourth year doing the popular panel. In the past, we followed Plan A: we spoke from a covered pavilion stage while the audience sat in Adirondack chairs on a large lawn adjacent to the bakery/bar that hosts us. While the lovely Swan River flowed past, they enjoyed pastries and beverages and we revealed how we kill people on the page.

Photo credit: Kay Bjork

Here’s a photo of a previous year.

I also wrote about the gathering in this post.

For three years, Plan A was successful.

However, weather doesn’t pay attention to human plans.

And this year, it rained.

While gearheads across the street rushed to put up convertible tops, we writers moved to Plan B.

We and our audience got cozy under the awning in the bar’s patio. 

A lady I didn’t know approached holding my book Deep Fake Double Down and asked me to sign it. Her name was Susan but that’s all I knew about her. Then she settled in with the rest of the audience.

In the past, we had talked from the stage and needed sound equipment. Now we sat at chairs and tables in an area small enough that people could hear us without mics.

Plan B worked great. The atmosphere was intimate, like a gathering of friends chatting about reading and books. The questions were intelligent and thought-provoking. People felt free to comment and expand the discussion.

Susan mentioned I was scheduled to appear at her book club that’s led by one of my Zumba teachers. I said, “Oh, cool. I’m looking forward to the Zumba Book Club.” The audience laughed because apparently no one had heard of a Zumba book club. That also led to a discussion about how authors often find readers in unexpected places.

Leslie, Mark, and I were thrilled to enjoy spirited interaction with avid readers who share the interests and concerns that our books address.

Mark Leichliter, Debbie Burke, Leslie Budewitz.
Behind us, the Swan River is flowing by.

We weren’t performers elevated on a stage but guests at a book club in the home of a gracious host.

In prior years, car show folks had drifted through on their way to the bar, causing a bit of distraction. Of course, we want the venue to make money, but that lent a different tone to our presentation.

This year, Leslie made the observation: “…a good percentage of the audience had come to hear us. They didn’t just happen on us and that increased their engagement. The rain may have washed away the other folks and left us with that core audience.”

I can’t speak for the others, but my book sales were better than in past years!

One attendee commented to Mark, “It was like the three of you were in my living room.”

Sometimes Plan B turns out better than Plan A.

Post script: After our presentation and book signing, the sun came out and we enjoyed a stroll through real steel classics and shiny chrome. Here’s what I have my eye on as soon as my books sell a million copies.

 

 

 

 

 

 

 

 

Post-post script: Yesterday I met with the Zumba Book Club and Susan was there. I offered a Steve Hooley Deep Fake Sapphire pen as the prize for people who signed up for my newsletter (thanks again, Steve!). As I scanned the entry slips, I recognized Susan’s last name and asked her, “Are you related to Dr. Fxxxxx?” 

“That was my husband.” 

Dr. Fxxxxxx had been our wonderful dentist for many years until he passed away. He was so gentle that my father-in-law would fly all the way from San Diego to Montana for Dr. Fxxxxx to do his dental work. I was happy to share that story with Susan and it obviously pleased her to hear that patients still remembered her husband’s kindness. 

Time for the pen drawing. The winner was (drumroll) Susan Fxxxxx. 

You can’t always plan a happy outcome. Sometimes it just happens. 

~~~

TKZers: Did you ever need to change plans at the last minute for an event, either as a presenter or as an attendee?

Did the change cause things to go awry?

Or did a rain cloud show a silver lining?

~~~

 

“This is a truly unique mystery with a distinctive, all-too-plausible premise and memorable characters.” – BookLife Prize

Available at major booksellers at this link.

Does it Matter When You Release a New Book?

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Strategic timing of a book’s publication date can give it a boost and have a major impact on its long-term success. Commercial publishers and booksellers have known this forever.

*Full disclosure: I wrote this post for Writers Helping Writers, but I thought you could also benefit from my research.

Are certain days, months, or dates better than others?

Well, it depends on the book.

January – March

The first quarter of the year is the perfect time of year for business, self-improvement, health, and writing craft books, as people are eager to stick to their New Year’s resolutions.

Genre fiction also does well in the first quarter. For many of us, the first quarter means terrible weather (I’m in New England). We’re looking for new books to pass the time while stuck indoors. Also, many readers received new tablets, e-readers, or gift cards for gifts. Shiny, new books become irresistible.

Peak reading and buying season are very much tied to the weather. February and March are generally good times to release a novel because the weather’s not great. Snow and ice forces readers to browse the web for their next adventure.

The exception is children’s books. If you’re a children’s book author, wait for the second quarter of the year. Kids received books during the holidays and parents feel they’ve spent enough already. Also, they’re back in school, which leaves less time for pleasure reading.

April – June

The second quarter is another perfect time to release genre fiction, as people are going on vacation and finally getting to that book they’ve been dying to read all year. It makes sense to release a genre novel in the spring, so momentum can carry over into the summer.

What about children’s books? Easter is the second busiest time of year for kids and gifts. Parents are looking for various things to occupy their kids’ time. Books offer a great way to keep children learning and occupied. Activity books for kids also do well during this time.

July – September

In the third quarter, business books and self-help books become popular again. Releasing virtually any book ahead of the holiday season is a smart idea. August isn’t ideal for two reasons. First, readers are often away, and things are quiet. Vacationers have already purchased their beach reads. Second, media outlets are slower to respond in August, if you’d hoped to advertise or score a review.

October – December

October is a terrific month for horror, thrillers, and mysteries—these genres dominate the marketplace, the darker the better. A cozy mystery or HEA romance may not do well in October. Historical fiction, depending on the subject matter, or dark romance might be all right. Really think about your genre and when you tend to buy books. It will help you understand the best time of year to release your book.

If you wait until the latter half of November, you might be too late unless you’re targeting a niche market.

December is the worst month of the year for new books. Even if you’re releasing a Christmas-related title, you’re better off planning for Christmas in July (and use the hashtag!).

If this logic doesn’t make sense to you, consider this: When do stores change their seasonal displays? They don’t wait till December, do they? Nor should we. Even if you write a series with eager fans, try to hold off till after the new year. Your readers are too busy with the bustling holiday season to read and review a new release.

Niche Markets

Whenever possible, try to find a niche for your new book baby. Consider the themes, locations, and plot of your book. Character flaws, race, worldviews, etc. can also fall into niche markets. Is there an element of your book that you can tie to a holiday or commonly known date? Think: Romance novels releasing near Valentine’s Day.

Dig deeper than the holidays. What if the protagonist is a 9/11 survivor? Or the heroine lost her life partner in the bombing? A September release makes sense, right? If your MC is a new bride, release during peak wedding season and show the connection in your marketing.

I found this calendar on Self-Publishing Review to help spark new ideas for you.

Does the Day of the Week Matter?

Big 5 publishers release on Tuesdays. Since major bestsellers are compiled on Tuesdays, some say a Tuesday release gives the title a full week to gain traction before the weekend. Readers and booksellers look forward to Tuesdays because of the hot-off-the-press releases. Why not take advantage of the buzz?

That’s up to you, of course, but let’s look at why the beginning of the week—Monday, Tuesday, or Wednesday—tends to work better than the end.

In addition to the Big 5 releasing on Tuesdays, movies come out on DVD on that day as well. So, it’s a well-accepted day to release new material into the hands of eager readers. That said, many indie authors agree that Monday, Tuesday, or Wednesday are all beneficial. While Tuesday may be more traditional, we don’t need to stick to tradition, do we?

The beginning of the week works best because of the way Amazon records weekly sales. If you’re shooting for a bestseller category, you’ll want time to garner sales before the weekend.

The same holds true for monthly sales.

Releases in the first two weeks of the month gain better traction than books released during the last two weeks because of how Amazon records sales (I learned this the hard way). Also, readers are more willing to spend money at the beginning of a month. But again, if you’re releasing series novels and your readers are foaming at the mouth, you may want to publish as soon as they’re ready, regardless of the date.

Do you consider the date of book launches? What month/day/date worked well for your books, and why?

Readers, does timing influence when you buy books?

Check out the amazing “Poe Pen” Steve created for monthly giveaways for my newsletter subscribers!

The wood dates back to 1850 (“1850 Antebellum Cherry”) and the rings are burned into the pen by wrapping copper wire halfway around the pen while the pen is turning, creating friction, and thus heat. They represent crow talons (like my imprint name), as if a crow picked up the pen. Love it! The crow “Poe” he branded into the wood.

Gorgeous, right?

Hats Off to Writing Heroes

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I re-scheduled the post I had originally written for today after I heard that James Scott Bell had been presented a Lifetime Achievement Award at the American Christian Fiction Writers Conference over the weekend.

Congratulations, Jim!

There are many award-winning writers who contribute and comment here at TKZ, but a Lifetime Award is surely special.

JSB’s Plot and Structure was one of the first two craft-of-writing books I read when I decided to write a novel. (Many thanks to my friend Rachel Hills for recommending it.) His book taught me not only the elements of structure, but the very first chapter convinced me that even if I didn’t have the elusive writing “talent,” I could still be an accomplished author by studying and applying the craft. It was a lesson I took to heart. My bookshelves groan under the weight of a lot of craft-of-writing books, many written by Mr. Bell. Those books have served me well, like having a writer’s GPS to show me the way.

But Jim has done more than provide us with great craft books. He writes fiction, teaches courses, posts on TKZ and other blogs, and has provided many of us with encouragement and mentorship. As a newly published author in 2019, I asked him to be my interview guest on my blog. I expected him to reply that he was too busy, but he graciously agreed and has been an annual guest since then, spreading wisdom and knowledge to my readers.

Please join me in a round of applause for TKZ’s own writing hero: James Scott Bell.

* * *

So, TKZers: Who are your writing heroes? Tell us about them.

 

 

 

Do You Have Dirty Links?

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All our links need to work. Especially buy links. What if the link to your new release prevents your ARC readers from leaving reviews on Amazon? What if the link prevents all your readers from leaving reviews on Amazon, even verified purchase reviews? Or worse, Amazon shuts down your account because you’re violating their rules.

It happens more often than you may think, and many times the violation stems from a dirty link — the link you used in your marketing. That’s how important it is to clean your links. Trad-pub authors, don’t think this subject doesn’t apply to you. It does. In fact, that’s where I learned about dirty links, from my very first publisher.

What is a dirty link?

Your new book baby goes live on Amazon. If you search for the title on Amazon rather than go through your KDP dashboard, you’ll get a link that looks like this: https://www.amazon.com/Tracking-Mayhem-Sue-Coletta/dp/B0C91HLCJ6/ref=sr_1_1?crid=1EHIC52HI29T3&keywords=Tracking+Mayhem&qid=1692542716&s=books&sprefix=tracking+mayhem%2Cstripbooks%2C107&sr=1-1

That is a dirty link. It even looks ugly, right?

I want to draw your attention to this half of the link:

ref=sr_1_1?crid=1EHIC52HI29T3&keywords=Tracking+Mayhem&qid=1692542716&s=books&sprefix=tracking+mayhem%2Cstripbooks%2C107&sr=1-1

Everything after “ref” is filled with information for Amazon, information that can bite you in the butt. This tells Amazon who searched for the book. If the author conducted the search, then everyone who uses that link must be friends or family of said author.

Though you and I know that’s a ridiculous statement, Amazon disagrees.

If you have a connection to a reader, even if it’s on social media, Amazon presumes they’ll rate your book favorably. Doesn’t matter if you have 1M friends or followers. If someone buys your book from that dirty link, you are friends and/or family in Amazon’s eyes. Period. Hence why it’s also never a good idea to link your Goodreads (Amazon owned) to your Facebook.

As you probably know, Amazon doesn’t allow friends and/or family to review your book. If they do, Amazon can delete it from your book’s page. If you continue to violate this rule, Amazon can shut down your account.

So, the first thing you should do is delete everything from “ref” forward, leaving you with this: https://www.amazon.com/Tracking-Mayhem-Sue-Coletta/dp/B0C91HLCJ6/

Looks better, right? That link is now clean, but we can shorten it even more. The title and author are also irrelevant as far as the link is concerned. Let’s delete both. https://www.amazon.com/dp/B0C91HLCJ6/

If you’re working with limited space, you also don’t need “www.” You’ll end up with this: https://amazon.com/dp/B0C91HLCJ6/

Now that’s a spotless link! A far cry from the original, right? And with no added information for Amazon to track.

While we’re on the subject of links…

Most profile sections on social media only allow you to include one link. Wouldn’t it be great if you could house all your books, website, blog, newsletter sign-up, etc. under one link rather than choosing which one to include? You can!

The creative minds behind LinkTree solved the one-link problem.

Did I mention it’s free? When you sign up, they’ll ask you to customize your link with your name. Don’t use your book title or a clever alias. That defeats the purpose. You could use your pen name if that’s the only name you write under. Or create a new link for additional pen names.

Personally, I only want one link, but you do you.

Here’s how mine looks: https://linktr.ee/suecoletta

You can customize the links inside, with headings, color, button style, thumbnail images, etc.

Of course, you can upgrade for statistical data and other bells and whistles, like affiliate marketing. Though the free account does accept affiliate links for books without the upgrade.

Are you using affiliate links?

 If you’re unfamiliar with affiliate marketing, here’s what Amazon says about its program:

Amazon’s affiliate program, also known as Amazon Associates, is an affiliate marketing program that allows users to monetize their websites, blogs, or social media. Amazon affiliate users simply place links to Amazon products on their site, and when a customer makes a purchase via one of their links, the user receives a commission.

Every time we pay for a promo spot, you can bet the book site is including their affiliate ID in your link. Which is fine. It’s their site.

Quick funny story…

When my debut released, I thought a certain book site was the cat’s meow for sending me a universal book link to use in all future marketing. So nice, right? Yes and no. What I discovered later was they included their affiliate ID in the universal link. So, for well over a year, I gave away commissions that I could’ve earned. Kudos to them. They got me good. Now, the only links I use are the ones I create. If anyone’s gonna earn commissions from my marketing efforts, it’s me.

Do you use affiliate links? Do you clean your links? Have you ever had reviews removed by Amazon? Has a book site ever created a universal link for you? 😉 

Six Tips for a Book Party on a Shoestring

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By Debbie Burke

@burke_writer

Art at Tao

In 2018, I was privileged to crash a party in Manhattan hosted by Blackstone Publishing to celebrate their new book launches during an extraordinarily successful year. My pal Susan Purvis was one of Blackstone’s debut authors with her memoir Go Find, and I was graciously included as her guest.

The event took place at the trendy Tao Downtown Nightclub with an open bar and sit-down dinner.

The crowd consisted of publishing industry luminaries, agents, editors, and celebrity authors including the delightful M.C. Beaton.

M.C. Beaton and me

A long stairway led from street level to the nightclub. After a couple of drinks, you could almost see the ghosts of Truman Capote, Maxwell Perkins, and Jacqueline Onassis descending the stairs from a bygone era when publishing was a glamorous business.

It was fun to have a glimpse inside that rarified world but, in reality, most publishers, let alone authors, can’t afford lavish promotion. As an indie author, my budget is on such a short shoestring that a mouse couldn’t hang itself.

 

Nevertheless, I wanted to host a celebration for my new thriller, Deep Fake Double Down.

The good news is a successful book party can be done without spending a lot of money. It takes DIY work, a little ingenuity, and lots of help from good friends. Here are six tips I learned along the way.

  1. Find an inviting venue that’s low- or no-cost.

Authors and bookstores go together like peanut butter and jelly. The business carries our books. Our events draw new customers. We support each other. Win-win.

Stephanie Pius recently bought The BookShelf in Kalispell. She is eager to build her customer base and offered her shop as a free venue. We decided on a Friday afternoon, 4 to 6 p.m. when people were getting off work and downtown foot traffic was good.

Stephanie dove right in to help, running ads about the party on the store’s social media accounts. The corner location has windows on two streets and she put up posters in all  windows. On the sidewalk in front, a sandwich board invited passersby to meet a “local author.”

She provided tables and folding chairs, and even rearranged heavy, book-laden shelves to make room for seating.

Financial agreement: I delivered books. Stephanie tracked inventory and handled sales, including credit cards. She received 40% of the list price, with 60% to me, which is fairly standard for indie publication.

With a traditional publisher, terms may be different and the bookstore generally orders books from the publisher.

  1. Promotion. 

I printed invitations and handed them out at Zumba classes, at meetings, to the clerk at the post office who helps me mail books.

Additionally, I sent invitations by email. On your guest list, include friends, family, neighbors, coworkers, book clubs, writing colleagues, local media personalities, etc.

Publicize on social media and ask friends to share on their accounts.

Print color posters advertising the event and post them at libraries, coffee houses, and of course at the bookstore.

Send press releases to local online events calendars and newspapers.

Seek out unconventional (and free) outlets for publicity. Montana’s electric co-op magazine features a community events calendar and is sent to customers throughout the state. Surprisingly it has drawn out-of-town attendees to my events.

None of these promotions cost money except for paper and ink.

Here’s where years of connections, networking, and good friends in the writing community paid off.

Renee and Regi drove almost 200 miles from Helena.

My friends rallied round me with support that warmed my heart. They pitched in with planning help, spread the word on social media, helped set up, tear down, clean up, etc., etc.

By fortunate coincidence, a week before the party, a local glossy magazine, Flathead Living, featured a story about the Authors of the Flathead that mentioned me as one of the founders. That was great exposure to readers beyond my immediate sphere.

In another stroke of good luck, I ran into the editor/publisher of Montana Senior News in the check-out line at Costco and invited him. He showed up at the party, had a great time, bought several books, and promised to publish a review of Deep Fake Double Down.

Truthfully, I think it was the butterscotch chip cookies that got to him. (See recipe below.)

Cold promotion is hard for introverted writers. But inviting people to a party shifts the focus from “buy my book” to “come celebrate with me.”

  1. Refreshments! Nothing attracts people like free food and drink.

Critique partners Marie Martin and Betty Kuffel help me set out food.

Wine and cheese are always popular. If feasible, feature a food or beverage from your book, for instance, tea for a cozy mystery, or coffee and donuts for a police procedural. If the setting is a different country, ethnic specialties are fun.

For the hot July evening, I bought bottled water and flavored fizzy drinks and brought an ice-filled cooler. I cut up watermelon, honeydew, and pineapple for fruit platters. (Note: For health/sanitary considerations, provide toothpicks to avoid hands touching food. Remember hand sanitizer, too.)

I baked three batches of cookies. Here’s the recipe the editor liked:

To-Die-For Butterscotch Chip Cookies – makes 3-4 dozen

Stir together 2 ¼ cups flour, 1 teas. baking soda, 1 teas. salt. Set aside.

Mix together 1 cup soft butter, ¾ cup granulated sugar, ¾ cup packed brown sugar, 1 ½ teas. vanilla. Beat until creamy. Beat in two eggs. Add flour mixture and mix well. Stir in 1 to 1 1/2 cups butterscotch chips. Drop by teaspoonfuls on greased cookie sheets. Bake at 375 degrees for 10-12 minutes. Cool on rack.

Tying into my book title, I also baked “Deep Fake Cakes.” I decorated two sheet cakes with tube icing and added a sign that read, “Calories are an illusion!”

Who got into the cake before I took a photo???

On your shopping list, include paper plates, napkins, cups, disposable cake pans and platters, utensils, etc. They are inexpensive at Family Dollar, Dollar Tree, or similar stores.

 

 

 

 

4, Freebies! Readers love giveaways.

My novella Crowded Hearts had initially only been available in ebook because it was less than 100 pages. But a significant percentage of my readers prefer physical books so I’d ordered a small stock of POD (print on demand), cost under $5. When book clubs bought multiple copies, I threw in the novella as a bonus. That went over well so I did the same for the party. Anyone who bought two or more books received a free novella.

Quite a few attendees happily took home an extra freebie.

  1. Prizes! People love a chance to win. 

Prize gift packages

Here’s where I really lucked out. Thanks to the generosity of our own Steve Hooley, the prizes were beautiful custom wood pens. Steve handcrafts the pens using salvaged lumber from historic buildings that were torn down or undergoing renovation. The wood dates back to the 18th and 19th century. Here’s the link to the “Legacy Pens” on his website.

Steve even came up with a clever tie-in to Deep Fake Double Down: in the book, a secret Yogo sapphire mine is a treasure worth killing for. Steve designed a limited edition “Deep Fake Sapphire” pen, finished in the same luminous blue as Yogo sapphires.

At the party, I explained the history of the pens, which fascinated people. They eagerly filled out entry forms, signing up for my newsletter for a chance to win a unique pen. That resulted in a number of new subscribers.

Oh yes, I kept busy signing books with my own Deep Fake Sapphire pen.

I can’t thank Steve enough.

Other possible prize options: a signed book, a gift certificate from the store that hosts the party, a package of gourmet coffee, a bottle of wine, a sampler of specialty candy.

  1. Entertainment! Make the party interesting as well as fun.

Engage guests with a short talk about why you wrote the book, along with Q&A. Readers enjoy peeking behind the curtain into the writing process. Relate an interesting anecdote or share a surprise you encountered while doing research. Mention unexpected problems that popped up. Raise curiosity to entice them to buy the book.

Readings can be popular…as long as they’re brief. I confess I’ve slipped out of a few book signings where the author droned on far too long.

But no one sneaked out of this party during the reading of Deep Fake Double Down, thanks to the stellar performance of another good friend, stage actor and audiobook narrator Eve Passeltiner.

Award-winning audiobook narrator Eve Passeltiner emphasizes a dramatic moment.

Eve is recording my series and graciously agreed to read a chapter during the party. Except read isn’t the right word. She brought the characters to vivid, dramatic life, blowing away the audience, as well as the author!

~~~

How did the party go?

Turnout: During the two hours, about 40 people came into The BookShelf, including curious passersby who stopped to see what was going on.

Stephanie’s cut from sales made the evening worthwhile for her, plus she welcomed new customers and became better acquainted with existing ones.

Cost: $75 for food, beverages, decorations, gift packaging—well within my shoestring budget.

Time expended: approx. 30 hours in promotion and preparation.

Results: 25+ newsletter signups; 27 books sold that evening plus five novellas as freebies to purchasers of multiple books.

Verdict: The party was a success that guests enjoyed. A local small business reached new customers. Book sales more than covered costs and are continuing a nice steady climb.

Me with critique buddies, Betty Kuffel and Kathy Dunnehoff

 

 

And I had a terrific time, surrounded by friends and supporters who are dear to me.

Susan Purvis and me

All accomplished on a shoestring budget.

~~~

TKZers: Have you attended book signings/parties? What made the event special? If you were bored and left early, what made it a dud?

Any ideas for future parties?

~~~

Deep Fake Sapphire Pens, handcrafted by Steve Hooley

 

Here’s another chance to win a limited edition Deep Fake Sapphire pen. Join Debbie Burke’s reading group at this link and your name will be entered in a drawing for the pen (postage costs limit mailing to US addresses only, please).

Running and Writing and Competition

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If you want to compete with somebody, run a race.

If you want to change the world, write a book.

* * *

Last week PJ Parrish wrote a TKZ post on Performance Anxiety. I’d like to follow up with a corollary on competition.

Competition is good, right? It gives us a chance to test our mettle against others and see how we stack up. Whatever field we’re in, competition is an opportunity to identify weaknesses in our performance and make a plan to improve. It may even lift us into that rarified atmosphere of winning the prize and basking in the glory.

When thinking about competition, sports always comes to mind. Personally, I believe foot races, specifically the 400-meter races, are the epitome of competition.

The 400-meter race is the longest track event run completely in lanes, so there’s no pushing or shoving. Each competitor runs her own race in her own lane. It’s once around the track, and the winner is easy to identify. She’s not necessarily the person with the best form or the coolest sports gear or even the newest model of Nikes. The winner is the person who crosses the finish line first.

This is obviously an objective decision. The other runners can’t say, “I’m a better runner than she is. I should get the gold medal.” Or “She won just because her coach is famous.” A runner wins a race because she is the fastest competitor in that particular race, and there’s camaraderie and respect among runners no matter where they place.

* * * 

On the other hand, competition can have a dark side. I’ve read recently that writers are a competitive bunch. That’s not surprising, seeing that we’re publishing books that are in competition with millions of other works, and the desire to excel in the field is strong. Writers want to know how they’re doing in the big publishing picture, so we compare ourselves with others, and sometimes it doesn’t go so well.

You’re toiling away to market your self-published masterpiece, which has seen slow sales and mediocre reviews, when you get word your good friend just secured a lucrative publishing contract for his first book. And then another friend posts to every social media site in the world about the big award she just won. That was the contest you entered and didn’t even make the finals! All of a sudden, feelings of competition turn to jealousy and envy.

But you’re a nice person, right? These writers are your friends, and you think you shouldn’t have these feelings. Well, don’t feel bad. Most authors have experienced some form of writer’s envy in their careers.

So what do we do about it? I like the way Erin Fulmer put it in her 2020 article on  professional jealousy 

Publishing isn’t a race.

Even if it were, the person who makes it to the next goalpost first is not necessarily going to make it to the one after that in record time.

But this isn’t a competition. There’s no deadline. Sure, the inevitable heat death of the universe is coming someday but until then, it’s anybody’s game.

And it’s not a zero-sum game. Yes, there is competition in publishing—I don’t want to sugar-coat that—but your friend getting a book deal or agent doesn’t meaningfully reduce your chances of the same, unless you are writing something extremely similar and submitting to the same editor/agent. Even then, it’s just as likely that their success will cause your work to be more in demand. A rising tide often does lift all boats.

If you are seeking a writing career, that journey only ends when you stop writing. There’s no finish line, no lifetime wish achievement that means you won like a good little Sim. There’s just the next book.

* * *

So, there you have it. Publishing is not a fair race. It can’t be since the judges (readers, agents, publishers) assess a writer’s work through the filter of their own backgrounds, tastes, and opinions. For example, I have a friend, a well-known writer, who entered her work in a writing contest some years ago. It was the kind of contest where several judges score the work and the entrant receives the results. Two of the judges scored her work in the 90’s and the third one rated her in the 50’s!

So maybe we need to adjust our perspective. As authors, we’re here to enhance the human experience through the written word, and we each do it in our own way. We’re a community, not combatants. We get to choose the lane we run in and how we want to run the race.

Envy tells us that success is more important than the journey. But if we truly love what we’re doing, we’ll seek success while finding the real joy in the writing. And with each circuit of the track, study and hard work will make us better. And in the long run, maybe that’s where the gold in the gold medal lies.

* * *

We’re fortunate that here at TKZ we have a community of contributors and commenters who go out of their way to offer suggestions and support for each other. A writing community at its best.

 

So TKZers: Do you feel that you’re in competition with other authors? Have you ever dealt with feelings of envy or jealousy of other writers? How do you handle them? What advice would you give to prospective authors, especially young ones, who may be feeling the same emotions?

Neglecting to Make My Deadline

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By Elaine Viets

When the first day of June rolled around, I realized my next Angela Richman, death investigator mystery was due at my London publisher on August 1.
AUGUST 1! A day I was sure would never arrive when I signed that contract two years ago. But here it was, rushing toward me like a runaway freight train.
I had eight weeks to finish my novel. Eight weeks. And I was on Chapter 10 – a long way from the end. If I wanted to finish on time, I’d have to write 4,500 words a week.
I could do that. If I switched to extreme writing mode. In other words, “neglect everything else.”

Good-bye to my social life. No parties, no leisurely lunches, no long phone chats or Zoom visits. My friends know they’ll see me in August.


No conferences and drinks at the bar with other writers.
So long doom scrolling. The nation will have to take care of itself for the next eight weeks.
Adios, cute cat videos.


I can no longer afford these luxuries.
No binge-watching TV. No shopping, no matter how good the sales.


My husband Don has promised to run errands for me. Any other essentials can be ordered online. For the next two months, my emails will pile up. All doctor and hair appointments are cancelled. I have to finish this book on time.
The decks were cleared, and I’ve been pounding the keys. I’ve just finished Chapter 25 and need to get a good start on Chapter 26. Another five hundred words today and I’ll be up to speed.
Ben Franklin’s warning is glaring at me. “You may delay, but time will not.”

I’m lucky. Unlike many writers, I have a helpful husband, and the luxury of an office in my home. I don’t have children or relatives to care for. I’m a full-time author and don’t have to go to a job.
So what do writers with serious responsibilities do?
Parents certainly can’t neglect their children or quit their day job. Some have to write at the kitchen table. They don’t have a room of their own.
These writers are a tough breed. One of the toughest is author Joan Johnston. A number of years ago, she was a mom with two young kids. She wanted to write romances – and succeed.
There was nothing romantic about how she achieved her success.
Joan told me she got up at four o’clock in the morning and wrote until she had to get the kids ready for school and go to her job.
Joan’s hard work at that ungodly hour paid off. Today, she is the New York Times and USA Today bestselling author of more than sixty historical and contemporary romance novels, and she’s won a slew of awards.
I’m not sure I could have done what she did.
So, writers, how do you carve out writing time for yourself when you’re down to the wire?

*************************************************************************************

The Dead of Night, my new Angela Richman, death investigator mystery, is available in book stores and online:
Buy from Bookshop.org, and your purchase will help support local bookstores: https://tinyurl.com/yet7h56d
Barnes & Noble: https://tinyurl.com/2wdzhjh5
Amazon: amazon.com
PLEASE NOTE: Prices for e-books and hardcovers vary. Please check that you have the lowest.

 

#WritersLife: Am I Becoming a Recluse?

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I am fiercely protective of my writing time. Maybe too much. The other day a friend asked me to lunch. At first, I was excited about it, but as I was getting ready, I couldn’t shake the feeling that I’d rather work on the WIP.

This happens all the time. A friend will say, “Let’s get together.”

“Sure. Just let me finish the first draft.”

After I’m done, they say, “Now can we get together?”

“But I’m getting ready to do the first read-through.”

“Now that you’re letting the book cool, can we grab lunch?”

“Oooh, ahh, I started the next book.”

Okay, that may be a slight exaggeration. I say yes more than no, but begrudgingly. And I wondered why. Why would I rather be alone with my keyboard than out with friends? Am I becoming a recluse? Why is writing my favorite activity? And why, when life prevents me from writing, do I feel off?

This, of course, sent me down a rabbit hole. Some of what I learned about creativity and the brain I remembered from writing about this topic in 2017. This time, I wanted more. Why would I rather spend time with my characters than “real” people? It’s no secret that I prefer animals to humans, but I didn’t think that mindset extended to friends.

The other day, I did go to lunch. However, when she said, “We should make this a regular thing” I immediately thought, “that depends on your definition of ‘regular’.” Sounds terrible, I know, especially after I stopped writing for a solid hour without protest when a little black bear cub visited me last week. #CutenessOverload

Let’s see what the professionals at Brain World Magazine have to say…

“Writing is seen by many psychologists as a means for the brain to know itself. The brain is sometimes referred to as a meaning-making machine, and the process of writing allows us to examine the beliefs we have accumulated, to understand how we as individuals relate to the world, and to know our own minds better. In short, writing cultivates introspection that leads to better psychological health.”

Okay. I agree with that.

“All human cultures include speech, but not all have written language, and, even today, hundreds of thousands of people around the world never learn to write. Rather, writing is a complex linguistic technology that developed only in the last few thousand years.”

Fascinating, but doesn’t answer my questions.

“Writing requires a marvelous integration of multiple cognitive functions simultaneously: hand-eye coordination, language, memory, creativity, insight, logic, spatial intelligence, and abstract thought. And it is something you can only learn through consistent practice.”

Most writers know consistency is key. The brain is a muscle that will atrophy without regular exercise. And the more we write, the more we tickle the muse. Hence why too much social media can cause writer’s block and/or procrastination. 

“Writing may also serve as an indicator of brain longevity. One investigation, known as The Nun Study, conducted by the National Institute on Aging, showed a correlation between writing ability and the likelihood of developing Alzheimer’s disease. Reported in Neurobiology of Aging, the study looked at the lives of 678 nuns, all of whom had lived similar lifestyles, to determine what factor might account for brain health in later life.

Detailed records existed for all of the nuns, all of whom had joined the order while still in young adulthood. Each of the subjects had written an autobiography when joining the order, and their average age at the time was 22.

Researchers were able to look at the old biographical essays and assess them for linguistic fluency and complexity of content. Only 10 percent of nuns who were able to write well in their youth ended up with Alzheimer’s, while 80 percent of those with less proficient writing abilities suffered from the disease in old age.”

Did you know nuns penned autobiographies when joining the order? Do all nuns do this? I’m all for it. It just surprised me, is all. Although, writing an autobiographical essay would force the nun to detail her life and the circumstances surrounding her decision to join the order, so it’s probably therapeutic.

“The practice of writing can enhance the brain’s intake, processing, retaining, and retrieving of information. Through writing, students can increase their comfort with and success in understanding complex material, unfamiliar concepts and subject-specific vocabulary.” In other words, writing builds the brain’s muscles, which can then be used for all sorts of cognitive activity.

As you can see, I wasn’t getting anywhere with my questions.

Next, I looked at my writing process. If you were a fly on the wall, you’d hear me belt out a few lyrics with headphones on, then I go quiet, chair-dancing, then silent, all while the fingers are pounding the keyboard. I have an absolute blast!

Could it be that simple? An increase in serotonin induces feelings of happiness. Runners chase the same euphoria. Am I addicted to having fun? I’d say “alone” but we’re not really alone, are we? We’re with our characters, who are as real to us as anyone.

Or maybe—and this is an educated guess, after all the brain studies I’ve read—when we don’t write, our creative brain misses the workout like the muscles of an athlete who isn’t training. What do you think?

If you miss more than a day or two, do you start to feel off? Or do you look forward to long stretches away from the keyboard?