Strawberries, Raspberries, and Book Marketing

by Debbie Burke

July is the height of berry season in Montana.

With so much bounty ripening at the same time, it’s sometimes hard to remember how long it takes for plants to grow and mature to produce an abundance of succulent, sweet, juicy fruit.

You plant a bed of new strawberry starts and, for a couple of years, not much happens. The plants expend most of their energy sending out runners that turn into more plants. Runners go in all directions, sometimes sprawling beyond the raised bed, hanging  in midair. Those need to be coaxed back to root in the soil. Then about the third year, blossoms appear, followed by pea-size but deliciously sweet berries. By the end of summer, berries are larger, sometimes approaching golf-ball size and bursting with juice.

Raspberry canes are similar. For the first few years, they’re busy growing underground runners that pop through the dirt to become new canes. The new canes are often rebellious, refusing to stay in the designated area where you want them. Instead, they shoot up in the nearby lawn and get mowed down. About the third year, a few berries appear. Then the fourth year, suddenly you can’t keep up. You’re picking raspberries every day, eating handfuls, giving them away, and filling freezer bags to make jam later.

What does this have to do with books and marketing?

We writers may take years to write a book. For so long, nothing visible happens. Our words go out like runners that pop up in unexpected places.

Sometimes, like the rebellious volunteer raspberry canes in the lawn, they get mowed down, and we must start over. We have to coax them into the borders of the book, cultivate them, and wait. And cultivate and wait. And cultivate and wait.

Marketing is similar: send out runners, cultivate, and wait.

In Kay’s terrific post yesterday, she mentions endurance.

Writing is a long game. Those who lack the endurance and who give up will never taste the fruits of their labors.

My new book launched this past weekend. The Villain’s Journey-How to Create Villains Readers Love to Hate took about two years from conception to publication.

During that time, along with writing the book, I was sending out runners to gauge market interest among various groups like the Authors Guild, International Thriller Writers, Kill Zone followers, my mailing list, etc.

Through more than three decades, I’ve made writing friends via conferences, classes, and online connections. I’ve taught workshops in person and on Zoom, developing more contacts and editing clients. I’ve written guest posts for other blogs.

Some of the runners I sent out hung in midair and never took root. Others bore incredible fruit.

Back in January, I gave a talk to the Authors of the Flathead that was an overview of The Villain’s Journey. That resulted in an invitation to present a day-long workshop (for a nice fee!) at their upcoming conference in October. Another invitation to teach came from the Montana Writers Rodeo conference for 2026.

TKZ’s community came through in a big way. Jim Bell offered me early encouragement about The Villain’s Journey concept and has given me a wonderful endorsement (shown in Amazon’s Editorial Reviews). 

Steve Hooley and Dale Smith kept nudging me in the nicest way possible. Kay DiBianca asked me to guest post on her blog. Sue Coletta provided a chapter on serial killers. Jim and John Gilstrap added words of wisdom that are included in VJ.

TKZ followers reached out to me, supported the book idea, and a number of them became beta readers.

I’ve never met any of these people face to face, yet I consider them good friends.

One author I did meet in person is Christopher Vogler at a Florida writing conference. Chris’s classic bestselling book The Writer’s Journey: Mythic Structure for Writers maps the Hero’s Journey and gave me the framework and foundation. My book is the flip side, focused on the villain. We had a memorable conversation, and I sent him an ARC (advanced reading copy). A few weeks later, he sent me his blurb for The Villain’s Journey (shown in Amazon’s Editorial Reviews).

I almost fell off my chair.

Several years ago, I zoomed with the Arizona Mystery Writers about self-editing. They learned about VJ, reached out, and invited me back to talk about the book. Preorders came from them, as well as an invitation to speak to the Tucson Sisters in Crime chapter.

Two years ago, I spoke at Montana Writers Rodeo in Helena and picked up several editing clients. Yesterday an email arrived from a woman whose first page I’d critiqued there. She’d read the VJ ARC on BookSirens and explained the problems she’d had writing her first mystery. She wrote, “Thank you for writing this book. It was serendipity that I learned about it and got a chance to read it. It has given me a new spark to rewrite my mystery. I now have a clearer understanding of what I’ve been missing in my story.”

Gave me chills.

On Amazon, The Villain’s Journey is flagged as “#1 New Release” in Literary Criticism Reference. Not a blockbuster category but still gratifying to see.

I’m far from the world’s best marketer and can’t afford a pro to do it for me. No social media, infrequent newsletters, few ads. I don’t follow many of the conventional routes recommended by successful authors. If I did, there’s no question I’d sell more books.

The detours I’ve taken into teaching and freelance editing are personally rewarding. They also earn more than my books, even with nine published thrillers.

Like strawberries starts and raspberry canes, we writers plant our words. They take a long time to root and become established.  We send out more runners, keep cultivating, and wait, and send out runners, keep cultivating, and wait.

Today I’m celebrating a bountiful harvest and it’s deliciously sweet.

~~~

The Villain’s Journey-How to Create Villains Readers Love to Hate is for sale at

Amazon

Barnes & Noble

Apple

Kobo

The paperback goes on sale in a few weeks.

The Backwards Law for Writers

I stumbled across the subject of The Backwards Law by accident—a happy accident that led me to The Subtle Art of Not Giving a F*ck. Excellent book that I devoured in two sittings.

The Backwards Law proposes the more we pursue something, the less satisfied we become. For writers, the constant pursuit of “more” causes us to feel horrible about where we are and what we’ve achieved. The harder we try, the less likely we are to succeed.

On the surface, it seems like the opposite of perseverance, doesn’t it? But it’s not. The Backwards Law goes much deeper than that.

Think of it this way:

  • Trying too hard to be creative or write something brilliant often leads to writer’s block, self-doubt, and a feeling of being disconnected from the work.
  • Only focusing on the end result—recognition, success, publication—causes unnecessary anxiety and pressure.
  • The fear of making mistakes or writing poorly will paralyze a writer and often will lead to abandoning the WIP.

“Wanting a positive experience is a negative experience; accepting a negative experience is a positive experience.” Mark Manson – The Subtle Art of Not Giving a F*ck.

Alan Watts, the philosopher who coined the phrase, describes The Backwards Law as being in a lake. If you relax and put your head back, you’ll float. But the more you struggle and flail to try to stay afloat, the more you will sink.

Often our search for “more” has the opposite effect. It shines a spotlight on what we lack.

Life Examples

  • The more we cling to a loved one, the more they will feel suffocated and in need of space.
  • The more we obsess about accumulating money, the more poor and unworthy we will feel.
  • The more we pursue trying to feel happier all the time, the more we will reinforce this idea that we are fundamentally lacking and irreparable.

Do you even know what you want?

Sure, selling millions of copies of your book sounds great, but is that why you wrote it? Or maybe, you can’t define what you’re chasing. You just want more.

“Two reasons that you don’t really know what you want. Number one: you have it. Number two: you don’t know yourself, because you never can. The Godhead is never an object of its own knowledge, just as a knife doesn’t cut itself, fire doesn’t burn itself, light doesn’t illuminate itself.” ~ Alan Watts

In The Subtle Art of Not Giving a F*ck, Mark Manson tells the story of a talented young guitarist who was kicked out of his band in 1983, after they had just been signed by a record label. No warning. No reason given. No discussion. They woke him up and handed him a bus ticket.

After much self-pity on the ride home to LA, the guitarist vowed to start a new group that would be so successful, his old band would seethe with jealously. And so, with only that thought in mind, he worked tirelessly to find the best musicians. He wrote dozens of songs. Practiced day and night. Revenge became his muse.

Within two years, a record label signed his new band. One year later, their first record went gold. The guitarist’s name? Dave Mustaine, lead guitarist in the heavy metal band Megadeath, which went on to sell over 25 million albums and tour the world many times. Mustaine is considered one of the most influential musicians in the history of heavy metal music.

Sounds like the story has a happy ending, right?

Not quite.

The band who kicked him out was Metallica, which has sold over 180 million albums worldwide and is considered by many to be one of the greatest rock bands of all time.

Because of Metallica’s fame, Mustaine considered himself a failure. Despite all he’d accomplished, in his mind, he would always be the guy who got kicked out of Metallica and nothing more. Whether he realized it or not, Mustaine used Metallica’s success and popularity as his life-defining measuring stick. Even after all of Megadeath’s success, he could never be happy, because he based his self-worth and music career on something he had no control over.

This story perfectly illustrates The Backwards Law in action.

Accept imperfection and you’ll feel perfect. Accept loneliness and you’ll feel content alone. Accepting a negative experience is a positive experience. But fighting a negative experience means you’ll suffer twice.

  • When we stop trying to be happy, we’ll be happy because there’s nothing we need beyond what is.
  • When we stop trying to be rich or massively successful, we’ll live in abundance because we’re content with what we have and anything on top of that is a bonus.

Thus, the only way to have what we want is not to want it. And that’s what The Backwards Law teaches us.

Being aware of the workings of The Backwards Law doesn’t mean that we should never set goals, never have ambitions, or never chase our dreams. Rather, The Backwards Law teaches us not to be fooled by the idea that the pursuit of happiness (whatever that looks like to you) leads to happiness. When in fact, the opposite is true. And with that knowledge, we’re able to enter the blissful state of enjoying the journey.

“The mystery of life is not a problem to be solved but a reality to be experienced.” ~ Alan Watts

How do we get what we want without trying?

Depends on what we want. If we strive to write the best damn book we can, the following tips should help.

Mindful Writing: Practice mindfulness while writing. It’ll help you become more aware of your thoughts and feelings without judgment, allowing you to be more present in the moment.

Step Away: It’s okay to step away from the WIP to clear your head. Go for a walk. Take a shower. Read a book. Exercise. I do this all the time when I’m working out a plot issue. Nine times out of ten, the answer reveals itself as soon as I stop thinking about it.

Accept Imperfection: Give yourself permission to make mistakes in early drafts. It’ll allow you to experiment and explore different ideas without fear.

Stay Present: Enjoy the journey of bringing your idea to life. Have fun with your characters. Revel in that perfect sentence or paragraph you wrote yesterday, then continue on.

The Backwards Law for writers is about shifting from a place of striving and pressure to a place of flow and acceptance. 

By letting go of the need to control the outcome and embrace the process, we’ll unlock creativity and produce more authentic and fulfilling work.

Have you heard of The Backwards Law? It’s as true for writing as it is for life.

Moving and Writing

Life is like riding a bicycle. To keep your balance, you must keep moving. —Albert Einstein

* * *

I’ve mentioned over the past few weeks that my husband and I have moved to a new home. It’s been a long, hard effort, but now we’re in the new place and trying to regain some sense of normalcy.

One thing getting back to normal means is writing a post for TKZ. So now, I sit at my desk, surrounded by towers of boxes and ponder what I should write about while the aroma of fresh cardboard and packing tape wafts through the house. Since I do so love analogies about writing, there’s my subject: How are moving and writing related.

The Big Adventure

Moving starts as an adventure. Maybe it’s a new job or a better living situation or some other reason to change addresses. There’s a lot of anticipation mixed with a little anxiety. Lists are made, forms are ordered, lots of organization is put in place. Whatever the reason, the excitement builds as moving day nears.

Same with a new novel. A great idea suddenly crystallizes and you realize you have a theme for a new book. The best yet. You begin to draft out character sketches and a general plot line. You set up Scrivener for the new work and put together a project plan with a schedule. You stand at the mountaintop looking over the landscape and imagine the journey ahead.

The Trek Goes On … and On

If you’re lucky, you’ll hire a moving company to pack and move everything. But what’s the adventure in that? To keep the analogy with writing, you’ll have to do your own packing. You go through the house and decide what can be given away, sold, or stored. You order packing materials and spend weeks knee deep in boxes, bubble wrap, and permanent markers. But it’s taking longer than you thought, and the whole task of packing boxes has become hard work. You have to decide what to keep and what to let go. At some point, you ask yourself “Whose idea was this, anyway?”

Writing is a little less physically demanding. Day after day, you pack Scrivener with new scenes, and your creativity is firing on all cylinders. Finally, you’re deep into the story. Then you hit a wall, and you back up to look at what you’ve accomplished so far. It’s just a mess, and you have to decide what to throw away. You can keep everything, but then your new story will be a jumble of scenes rather than a carefully crafted book, so a serious pruning job is in order.

Persistence Pays Off

That’s when it hits you. Maybe this wasn’t such a good idea after all. But you’ve already invested heavily in the story or the move, so you keep going forward. Not quite as excited, but shoulder to the wheel. The message in your head is no longer “Woo-hoo,” but more like “Put one foot in front of the other.”

It seems like ages before those boxes are all packed or the chapters are written. The movers come and transfer all the furniture to the new place. You have a fully finished first draft. It still doesn’t look so pretty, but at least you’re beginning to see the story behind the jumble.

Revision

So now you move into unpacking mode, putting things where they belong, discarding boxes, and cleaning up. In a novel, this would be the final draft. Rearranging the chapters and rewriting.

The work is long and sometimes boring. But occasionally you’ll stumble onto some little artifact that makes you realize how nice the finished product will be. It takes forever to unpack, fit things into their new environment, and get the household in order.

Slowly, day by day, the pieces begin to fit together to form a cohesive whole. The house is set, the novel is written, and the job is done.

The End … for now

It’s time to sip champagne, take a short rest, and then get to work on marketing.

* * *

So TKZers: How do you deal with the confusion that surrounds moving or writing? Do you keep plugging away knowing everything will come out well? How do you celebrate when the big move or book release is over?

* * *

 

Spunky 10-year-old Reen and her shy, 9-year-old cousin Joanie never stop moving while they hunt for a treasure left by the mysterious Mr. Shadow. Along the way, they learn the value of persistence, teamwork, and fair play.

Click the image to go to the Amazon book page.

 

Silence the Inner Critic

“You can be a successful writer, but first you must learn to silence your inner critic.”  ~Rob Bignell

The things we tell ourselves we become. It’s not easy to silence the inner critic, but it’s a crucial step in every writer’s life.

Fear and excitement are two sides of the same neurological coin.

Both emotions activate the sympathetic nervous system, triggering a biological response that includes:

  • Increased heart rate
  • Elevated blood pressure
  • Heightened sensory awareness
  • Release of stress hormones like cortisol and adrenaline

The brain’s limbic system, particularly the amygdala, plays a vital role in processing both fear and excitement. Here’s the intriguing part: the amygdala doesn’t distinguish between positive and negative arousal; it merely detects intensity.

We’ve discussed biological and physiological responses to fear before.

  • Increased breathing.
  • Increased heart rate.
  • Peripheral blood vessels in the skin constrict while central blood vessels around vital organs dilate and flood with oxygen and nutrients.
  • Blood pumps the muscles so they’re ready to react.
  • Muscles at the base of each hair tighten, causing piloerection aka goosebumps.
  • Eyebrows raise and pinch together.
  • Upper eyelid raises while the lower tenses.
  • Jaw may slack and part stretched lips.
  • Voice pitch rises, tone strains.
  • Posture either mobilizes or immobilizes or fluctuates between both.
  • Breath shallows.
  • Muscles tighten, especially in the limbs.
  • Increased sweating.

Excitement: Physiological Changes

  • Adrenaline Release: The adrenal glands release adrenaline, causing an increase in heart rate and blood pressure.
  • Increased Respiratory Rate: Breathing becomes faster and shallower to deliver more oxygen to the muscles and brain.
  • Heightened Senses: Pupils dilate, improving vision, and senses become more acute.
  • Muscle Tension: Muscles tense up in preparation for potential action.
  • Blood Flow Redistribution: Blood is directed away from non-essential functions like digestion and towards muscles, preparing for physical activity.
  • Hormonal Changes: Dopamine, associated with pleasure and reward, and cortisol, a stress hormone, may also be involved in the experience of excitement.

While the initial neurological response to fear and excitement may be similar, how we interpret the situation determines the way we experience the emotion. Meaning, we possess the ability to turn fear—the root of self-sabotage—into excitement by changing negative thought patterns.

Flip the script in your head by developing a growth mindset, rather than fixed.

A growth mindset—or in our case, a writing mindset—is rooted in positivity. A fixed mindset is nothing but trouble, steeped in negativity.

  • Where the negative writer sees a problem, the positive writer seizes the opportunity to grow and learn.
  • When the negative writer doesn’t understand something and quits, the positive writer will research, learn, and persevere.
  • Where the negative writer equates criticism to a personal attack, the positive writer accepts the feedback, then takes the time to evaluate and reassess.

*Neither should listen to trolls, scammers, or vitriol*

  • Where the negative writer gets jealous at another’s success, the positive writer swells with hopefulness—if they achieved it, so can you—and admiration.
  • Where the negative writer finds certain tasks like editing tedious and bothersome, the positive writer knows hard work is a worthwhile endeavor.

Writing is a vulnerable act. Alas, we may never escape the inner voice that haunts every writer who ever lived. In fact, it can be helpful at times.

Benefits of the Inner Critic

  • Motivates us to act
  • Keeps us honest and humble
  • Pushes us to succeed. If, and only if, we don’t let it cripple our creativity.

What we do is important.

What we write can touch lives, improve someone’s mood, cure loneliness for a while, or have a positive impact on how they view the world around them.

What we write matters.

Don’t allow the inner critic to rob readers of your voice.

I don’t claim silencing the inner critic is an easy task. Self-sabotage can be merciless.

The next time that tiny voice spits vitriol your way, take a breath and consider why it’s happening.

Are you stressed over a deadline?

Is the story not gelling like you hoped?

Do you need a break from the keyboard?

Even if you can’t uncover why the inner critic came out to play, you can outsmart him by turning fear into excitement. Your brain is already primed and ready!

What are some ways you silence the inner critic?

Character Building

By Elaine Viets

When I started writing Sex and Death on the Beach, the first mystery in my new Florida Beach series, I wrestled with a problem I hadn’t had for some time: Creating characters.

All my mysteries have new characters, but when I’m introducing a new series, I have to create characters I can use throughout the series. This took at least five rewrites.

My main character is Norah McCarthy, who inherited a 1920s apartment house in mythical Peerless Point, Florida. Norah was orphaned at age four and brought up by her grandmother, a retired Florodora Girl.

The residents of Norah’s building belong to an exclusive group. They must be Florida Men and Women, but the benign variety. The exploits of Florida Man often include alligators and alcohol. You’ve seen the headlines: “Florida Man Busted with Meth, Guns and Baby Gator in Truck.” The residents are her adopted family, and they will appear in future mysteries.

Bare bones characters

Some characters will probably only appear once in Sex and Death on the Beach. Like Elwin Sanford.

Elwin is “a rotund man in a hardhat, neon safety vest and gray cover­alls. He had a wispy mouse-colored mustache and weedy patches of hair clinging to his sweaty scalp. In fact, with his round body, gray coveralls and twitchy nose, he looked like a cartoon mouse.”

Elwin’s appearance is a clue to his character. A city inspector, he is a crook and looks like one.

Important supporting characters

Norah McCarthy has two live-in staff members at the Florodora apartments. One is the handyman-gardener Rafael, a native of Colombia. In the first rewrite, Rafael is “a dark, stocky man who knows inventive ways to repair ancient machinery, handles maintenance and takes care of the grounds. He keeps the building one step ahead of the city inspectors, who are determined to shut us down. Rafael has a bachelor apartment above the garage.”

Rafael ducks difficult questions by looking confused and saying, “No spik Engleesh.”

At that point, was Rafael a real character?

Not  yet. All I have are the bare bones. Rafael is simply someone who has a few quirky mannerisms.

For the third rewrite, I sat down and wrote a bio of every major supporting character. In that version, my main character Norah chided Rafael when he used his “No spik Engleesh” routine with a cop. Norah tells him:

“Eventually you’re going to get caught, Rafael. You speak excellent English. You were a judge in Colombia.”

Norah instantly regrets her thoughtless remark: “As soon as the words passed my lips I wished I could take them back.

“The sudden sadness in Rafael’s eyes was a terrible rebuke. Rafael fled Medellin in 1986, after Pablo Escobar killed Rafael’s wife and baby son. Grandma hired him, and he’d worked at the Florodora ever since. His ambition died with his family.

“Late at night, I’d often see Rafael sitting on the flat roof of his garage apartment staring at the ocean, as if he could see all the way to his troubled country.

“Rafael never discussed his family’s murders. He hid his heart­break with superficial jokes and his ‘no-spik-Engleesh’ routine.”

I also wrote this bio of Rafael’s red truck: “The old truck rattled and lurched. A loose spring in the seatback poked passengers every time Rafael hit the brakes.

“The air conditioning worked when it felt like it. Whenever the air-con quit, Rafael would give the dashboard a hearty whap and cool air would pour out again.”

The Florodora has five permanent residents.

I’m partial to Billie the banana bandit. Billie held up a convenience store with a banana and stole three overdone dogs from its hot dog roller grill. Billie worries his crime will somehow come to light, even though there was no police report and he ate the evidence.

At first, that’s about all I said about Billie, except he was a movie buff who perpetually held his own personal filmfest.

Billie needed more depth, so I had him write retrospectives about movies. His first book was a New York Times bestseller.

Billie had “turned his obsession into a successful writing career.”

He was currently researching his new film book, Seeing in the Dark. This week it was the Rocky movies, and Billie was looking for the thirty-five goofs and plot holes that were supposedly in the Sly Stallone boxing movies. That’s how he prepared for his work, by looking for the mistakes in the movies.

Billie comes downstairs “wearing baggy jeans and a red Bruce Willis T-shirt that read, “I survived the Nakatomi Plaza Christmas party 1988.”

Nakatomi Plaza. The setting for Die Hard.

Norah tell him, “Let me guess. You’re also doing a Die Hard retrospective for your new book.”

“Yep,” Billie said. “Did you see the first Die Hard movie?’

“It’s been a while, but I liked it.”

“Me, too,” Billie said. “But there are supposed to be more than a hundred mistakes in the first movie alone, and I’m trying to find them all.”

Billie will tell Norah about as many as possible.

Another favorite character in Sex and Death on the Beach is Mickey, the artist. At first, I described Mickey as single, “kind and gentle,” and wearing offbeat clothes, including “a funky orange-striped caftan.”

Boring. Mickey had to be more than a heap of clothes. Readers had to care about her.

So I added, she “works as a freelance artist, but she’s been known to vandalize for a good cause.

“When posters appeared on the local telephone poles insulting black people, Mickey was horrified. She went around Peerless Point, covering the offensive posters with her homemade one, which said, ‘I covered the ugly racist poster here with a cat photo.’

“My favorite prank was what Mickey did in the local gas station bathroom. In the restroom was a wall-mounted infant diaper changing station that pulled down into a changing bed. Mickey put a sign on the plastic baby bed that said, ‘Place sacrifice here.’”

Mickey drives a “powder blue VW Bug with a sign in the back window: ‘Adults on Board. We want to live, too.’”

For this series, I recorded how all my characters got around. Some took the bus or bummed rides, others drove.

The Florida Beach bios total 22 pages single spaced, and describe buildings, apartments, cars and characters minor and major, first and last names. I hope you’ll enjoy them.

Writers, do you use character bios for your books?

Buy Sex and Death at the Beach online. NOTE: Prices may vary. Please check before you buy:

Amazon: https://tinyurl.com/326up5ny

Barnes & Noble: https://tinyurl.com/3tx8x4fb

Thriftbooks https://tinyurl.com/3vk9yhb5.

Or order it from your local bookstores, including Harvard Book Store https://www.harvard.com/book/9781448314799.

 

 

 

 

 

 

 

 

Story 360 Conference Made My Head Spin…in a Good Way!

Lorin Oberweger, leader of Story 360 Writing Conference, and happy sttendee Debbie Burke

by Debbie Burke

The views from the top floor of the Centre Club in downtown Tampa, Florida were 360 degrees, vast and expansive. So was the content at the aptly named Story 360 Writing Conference I attended a couple of weekends ago. I came away almost dizzy from the talks by Christopher Vogler, Donald Maass, Janice Hardy, and other authors.

Don Maass is a respected agent, educator, and author of Writing the Breakout Novel, The Emotional Craft of Fiction, Writing 21st Century Fiction, plus numerous novels. His all-day master class on Friday, “Writing with Soul,” was packed with prompts and questions for writers to ask themselves. His style is not to present fiction writing techniques but rather to lead you up a ladder to the high diving board and push you off.

He reframed conflict, a typical requirement for stories, into provocation. Every line of dialogue is a provocation that requires a response. He said to a woman in the audience, “You look nice today,” to which she responded, “You want to get closer, take a better look?” That comeback brought down the house because it perfectly illustrated Don’s point.

He asked, “What event in your story provokes a response from your protagonist?” then offered possibilities: a compliment, an insult, a temptation, a dare, an embarrassment, a setback, a wound, a gift, etc.

Next, he asked, “What is your protagonist’s response to that provocation?” Beyond the primary responses of fight, flight, or freeze, he added diffuse, appease, dissent, ignore, judge, respond in kind, reach out in sympathy, walk away in disgust, or tell the world.

For the last choice, he described a guy in a NY Irish bar who is provoked and loudly announces to everyone there, “Did you hear what he said to me? Did you hear what that &%*$ said to me?”

The character’s response is what we as readers would like to do, not what we would actually do.

Don’s talk yielded 34 pages of hastily scribbled notes plus kept my mind spinning like a hamster in a wheel.

Thanks for a sleepless night, Don!

While talking with other attendees, I learned many of them are frequent flyers who’d taken Don’s classes previously and keep coming back. That says it all.

~~~

Side note: Several people had been to a conference years ago that featured the trifecta of Don, Chris Vogler, and TKZ’s own Jim Bell. I’d love to see those guys get the band back together again. Anyone else at TKZ in favor of a reunion concert?

~~~

Linda Hurtado Bond, Debbie Burke

On Saturday, I met Linda Hurtado Bond, an Emmy-winning 30-year veteran TV reporter in Tampa who’s also written six thrillers. Her latest book is All the Captive Girls set during Gasparilla, an annual Mardi Gras-style festival that celebrates pirates, drinking, pirate ships, drinking, pirate parades, drinking, pirate costumes…you get the idea.

She talked about how she had parlayed Gasparilla events into video promotions on her social media. Videos included her visit behind the scenes at the barn where parade floats are stored; a local bar/restaurant off the main drag that partnered with her to give visibility to both the business and her book; Linda’s Jeep decorated with lights driving in the parade while she, in a pirate costume, handed out beads to the crowd.

She acknowledges most introverted writers aren’t as extraverted as she is, nor do they have her recognizability from TV. Even so she advises authors to “Just be there” at community events because you never know what opportunities you might discover.

She recommends visiting bookstores, attending arts-related fairs, connecting with book clubs and book podcasters. To build your email list, do joint promotions with another author or a local business. Have something to offer—your expertise and willingness to answer questions; ARCs (advance reader copies); a book box with swag. As a breast cancer survivor, Linda participated in a fundraiser with her books as prizes.

Ask what you can do for the reader or audience. In other words, promotion is not about you, it’s about them and what they want, need, or enjoy.

I WANT to find out what high-octane vitamins Linda takes.

~~~

Sheree Greer and Debbie Burke

Sheree L. Greer is a Tampa-based author of fiction and creative nonfiction, as well as a business consultant, writing instructor, developmental editor, and new mom. She proudly showed phone photos of her bright-eyed, two-month-old little girl. She also admitted to new-baby exhaustion. However, not a trace of fatigue showed in Sheree’s vibrant presentation.

Sheree displayed a slide of two intersecting circles. One circle was want, the other was need. The oval where they overlapped was desire. Desire is the combination of wanting and needing something. She suggested a prompt to write about something you wanted or needed but didn’t get.

At age 35, Sheree’s need to stay sober intersected with her want to learn more about her past. That led to a desire to connect with her father. During their meeting he talked about his struggle with alcoholism. When she mentioned her age, he responded, “I was thirty-five when you were born.” At that moment, the common denominators of age and alcoholism linked them. She got to know herself through getting to know her father.

More prompts included creating a desire list for your character. Discover if the character shares her desires or hides them.

Three additional questions:

  1. At the start of your story, who knows about her desire?
  2. By the middle of your story, who knows about her desire?
  3. By the end, who knows about her desire?

Considering the character’s desire in that light was a fresh concept to me. It went beyond the usual questions about story stakes like what happens if a character fails, or what happens if they succeed?

Sheree also talked about interiority or the inner thoughts of a character. If a character is alone and thinking about themselves for too long, readers lose interest. Instead, she suggests focusing on the tension between the character’s inner wants/needs in contrast with the external happenings of the scene.

I DESIRE more insights like Sheree’s to lift my writing to the next level.

~~~

 

Janice Hardy, Sheree L. Greer, Debbie Burke, Eileen McIntyre

Janice Hardy runs Fiction University, an educational site she founded in 2009 that’s crammed with practical, actionable advice on writing. Her talk also focused on character’s wants and needs but from a different perspective. She says, “When want and need pull in opposite directions, the story gets interesting.”

She defines want as what the character thinks will make her happy; need is what will really make her happy. “Impossible desire” is the empty hole in a character’s soul.

When faced with a saggy middle, Janice suggests this is the place in the story to go deeper rather than wider. By wider, she means adding more activity. Deeper is where the author should force the character to make hard choices. Every choice must cause consequences in the plot.

The middle can feature false victories, where the character believes they’re making progress toward a goal but aren’t. Another possibility for the middle is false failure, where they believe they’ve failed but later discover the failure actually leads to success.

Janice recalled a conference when she experienced severe imposter syndrome. She was the unknown newbie on a panel with Lee Child and Maya Angelou. Janice understandably felt awkward and didn’t know what to say. Then those two luminaries admitted they also struggled with self-doubt at the start of each book. At that point, Janice realized self-doubt is normal for authors no matter how accomplished.

Janice is the author of a series of writing craft books. She’s also a meticulous, organized plotter, the polar opposite of my pantsing chaos.

I NEED to clean up my act, so I bought Janice’s book Planning Your Novel-Ideas and Structure.

~~~

Legends Christopher Vogler and Donald Maass

In the mid-1980s, Chris Vogler wrote a seven-page memo that famously blew through Hollywood like a Florida hurricane. The memo grew into the classic textbook for screenwriting and storytelling, The Writer’s Journey – Mythic Structure for Writers. The book has remained a perennial bestseller, including a 25th anniversary edition in 2020, and is still going strong.

Meeting Chris in person was the numero uno reason I attended the conference. My upcoming craft-of-writing book, The Villain’s Journey – How to Create Villains Readers Love to Hate, is the flip side to the Hero’s Journey which Chris explores in depth in The Writer’s Journey.

True confession time: Although Chris and I had previously exchanged friendly emails, I was intimidated about meeting him in person. During the lunch break, I even had to call a friend for support. She told me to get my sorry cowardly ass into the room and introduce myself.

Well…I did.

Chris was warm, friendly, down to earth, and not at all intimidating. We chatted about my book, and he could not have been more gracious, encouraging, and supportive.

In his Sunday presentation, Chris explained archetypes are stereotypes but deeper. He talked about impressions on cave walls made by prehistoric people who had a deep need to leave their mark, to say I had a life, I was here.

He showed a slide with two sets of ancient footprints that had been preserved under ash for thousands of years. One set was large and one small, probably a mother and child running through mud while fleeing a volcanic eruption. They had left their mark for a roomful of writers who, centuries later, were still moved by their plight.

That illustrated the universality and timeless power of stories.

Chris introduced us to a collection of lesser-known Greek gods, along with their family lineage. Each was the personification of a particular quality or theme.

One example was Arete. Her mother was the goddess of justice and her father the god of safety and security. Those qualities blended in Arete who embodied grace, virtue, excellence, and perfection. Arete’s evil twin sister was Cacia (Kakia) who embodied vice and immorality.

Chris then displayed a slide of a related myth. In the historic line drawing, young Hercules is shown at a crossroads where he encounters two beautiful women. “Cacia” points at the easy road going downhill toward quick material riches. “Arete” points at the other road which goes uphill through difficulties but ultimately leads to immortality by leaving a lasting mark on the world.

The character at a crossroads who must make a choice remains a relatable theme that today’s characters still face.

The goddess Themis (notice the similarity to “theme”) established the laws of the universe. Her daughter Dike laid out the laws of the world and human life—the moral code. Dike’s evil twin sister was Adikia, goddess of injustice and wrongdoing.

Today’s characters still face dilemmas of right and wrong.

Agon is the god of struggle. His name is also the root of the words “agony,” “protagonist,” and “antagonist.” Still relevant and relatable in today’s stories.

Chris presented more gods and goddesses, too many to include in this already-long post. At the end of his talk, I asked him if he was going to write a book based on his presentation. He smiled and said, “I already have.” The manuscript is near completion.

When it’s published, I NEED and WANT to read it.

~~~

One last shoutout to Lorin Oberweger and her team who brought together a 360-degree world of vision, talent, and knowledge. A big thank you for a fabulous, memorable conference! My head is still spinning.

~~~

TKZers, have you been to a conference that made a lasting impact on your writing? Please share that experience.

~~~

 

Please check out my upcoming book The Villain’s Journey-How to Create Villains Readers Love to Hate. Preorder now at this link and the ebook will be delivered to your device on July 13, 2025.

 

 

 

 

 

 

 

 

How Do You Feel About Social Media, Writers?

An attention-grabbing headline is known as clickbait. Clicks in the virtual world hold great value. Not to authors, unless we’re running ads that turn into sales. Tech companies, on the other hand, gather data. The more we click, the more valuable we become.

“We are worth more when we are addicted, outraged, polarized, disinformed and so on, than if we’re actually a thriving citizen who is critically examining his or her own choices and trying to make do in the world.” ~ Tristan Harris, technology ethicist

As some of you know, 2025 has been a transformative year for me. I moved two hours south to the seacoast of New Hampshire. I gave myself permission to live life on my terms. I started over. Which isn’t easy later in life. But I needed a fresh start, a blank slate from which true happiness and fulfillment could bloom.

The first step in my journey was to unplug so I could think clearly and rediscover the woman I’d buried long ago. I missed her.

A funny thing happened when I detached from the virtual world. Colors appeared more vibrant. Wildlife still soothed my soul, but I also detected unique patterns in birdsong. I’ve long known patterns exist in nature. The Natural World is an inspiring place. And yet, what I learned surprised me.

Blue jays can count.

Crows and ravens have the same skill, only much more advanced. I never considered other birds might possess a similar superpower, until one day, while I was admiring wildlife at dusk, a lone blue jay called out to his tribe.

Whoop-whoop.

Another jay responded with a single bullet-like note. Sharp. Targeted. Controlled.

The designated leader called again. Whoop-whoop.

And the same receiver added one extra sharp note. The calls continued back and forth. Each time the receiver added an extra bulleted note, waited for the signal, and continued. The cycle stopped once he reached ten. Yes, I counted.

Satisfied with the response, the designated leader moved on to the next jay. Whoop-whoop.

The new receiver let out one sharp note. Waited for the signal, then added a second note. On and on it went until the response reached ten. The designated leader continued to the next jay, and the next, and the next, till the entire tribe was accounted for. Amazing, right? All bird species, it seems, have a roll call of sorts that occurs at dawn and dusk.

I never would’ve discovered that “fun fact” if I had my face buried in my phone.

Could I have spent my free time marketing my books? Sure, but feeding my soul is important. It keeps me grounded, centered, and happy. Lest we not forget there’s a fine line between the writing lifestyle and burnout. Learned that lesson the hard way by trying to do everything, be everywhere, and stay on track with the WIP.

With no ads running and an immediate withdrawal from online activities, my book sales tanked. I didn’t care. I needed solace and solitude. Now, I’m shooting for a more balanced approach. The to-do list and TBR will continue to grow (inevitable for authors) but that’s okay.

Skipping a day or two on social media won’t make or break anyone’s career.

With time away, I also learned the darker side of social media. For one, it is no longer a tool waiting to be used. It’s built to seduce and manipulate us by using our vulnerabilities against us. Algorithms predict how to addict its users. If you believe it’s not an addiction, consider this: The only people who call their customers “users” are drug dealers and tech companies. Every other business calls us patrons, customers, clients, guests, audience members, readers, consumers, etc…

“If you’re not paying for the product, then you are the product.” ~ The Social Dilemma

Author and tech guru, Jaron Lanier, expanded the quote…

“It’s the gradual, slight, imperceptible change in your own behavior and perception that is the product.”

We’ve all seen this play out on social media. People you know in real life say things that are so crazy and out-of-character, you wonder if you ever truly knew them.

How do tech companies change our behavior and perception?

Every single action we take online is being watched, tracked, and meticulously recorded, even something as minor as pressing the like button on a family photo. Social media companies know who’s lonely. They know who’s depressed. They know who’s breezing through their ex’s photos. They know what we do late at night. They know everything about us, whether we’re an introvert or extravert. Any neurological impairments we might have. What our personality type is.

“They have more information about us than has ever been imagined in human history.” ~Shoshana Zuboff

Imagine the power? Tech companies, like Meta and Twitter, can literally effect change with the push of a button. They can start a war, divide the country, or break-up couples. Look how many long-standing marriages ended because of vast differences in perception. One spouse believes such-and-such. The other believes the opposite is true. Neither will budge because their social media timeline confirms their position.

If you laid both devices side by side, you’d see contradictory feeds, each one tailored to the individual user. They both can’t be right, but that’s exactly what they’re reading on social media.

No one sees the same feed.

The only social media site that cares somewhat is TikTok. Believe it or not, users who’ve been scrolling for hours receive a message that suggests they take a break. I know this because I received that message after I started an account and stayed on the site to learn how to break into the #BookTok audience. I was also taking notes, but the algorithm didn’t know that.

“Algorithms are opinions embedded in code.” ~ Cathy O’Neil, PhD, author of Weapons of Math Destruction

Tech companies operate with almost no supervision. What do they do with all this data? They create models of every user, models that make predictions about our lives.

These companies have three main goals:

  • Engagement: What will drive up your usage to keep you scrolling?
  • Growth: What keeps you coming back and inviting friends to join?
  • Advertising: As they monitor us, they need to ensure the company makes the most money off advertising. How? By making predictions on what ads we’ll interact with.

Who remembers when we discovered cinemas were hiding subliminal messages in movie previews?

The goal was to manipulate us into buying more popcorn. The public was outraged. How dare they try to manipulate us for profit!

Yet social media does the same thing. They know our likes and dislikes, where we live, who we’re friends with, who we love or hate, what videos we watch and for how long… they collect anything and everything so they can sell us — specifically, our attention — to the highest bidder at auction.

Where’s the outrage?

There is none. We’ve accepted it as part of life.

Am I proposing authors should delete their social media accounts?

No. Utilizing social media is a cost-effective way to market books. If you feel it’s causing more harm than good, then by all means quit. Or take a break.

  • Walk away for a few days.
  • Take a break now and then.
  • Use social media as a tool rather than a cure for what ails you.
  • Please, please, please don’t measure your success/failure — or your self-worth — by the number of likes and comments you receive.

The next time you’re tempted to grab your phone to check notifications, stroll outside for a few minutes. Inhale fresh air. Watch the wildlife in your yard. What shapes do you see in the clouds? Stargaze at night. Or bathe in moonlight. All of which have real health benefits.

Self-care is important for authors. Don’t deny yourself a life. Get out in the real world and experience simple pleasures. It’ll give you something to write about.

When you return to social media, you’ll be wiser and better equipped to deal with the chaos. You may even have a little fun.

Since today is Memorial Day, and the unofficial start to summer, many have plans for a cookout or to visit graves of fallen soldiers or even to take a simple “duvet day.”  What do you have planned for today?

When you read this, I’ll be out of town for an extended weekend of R&R, but don’t let that stop you from having fun in the comment section. I’ll respond when I return on Wednesday.

Are You Ready for AI Agatha?

by Debbie Burke

@burke_writer

Following up on Jim Bell’s discussion of Agatha Christie from Sunday…

The headline in the May 16, 2025 Saturday Evening Post read:

AI AGATHA CHRISTIE WILL TEACH YOU HOW TO WRITE! 

I can’t express my initial reaction because this is a G-rated blog. Suffice it to say, I was gobsmacked, horrified, and disappointed. Taking advantage of the deceased by commercializing and monetizing their image seems disrespectful when the person is no longer around to object. But that’s just me.

The idea of bringing dead people back to life using AI is also creepy but weirdly fascinating. Some music videos of contemporary, living singers performing duets with dead legends have been done quite well.

My fave is the 1989 video of “There’s a Tear in My Beer” with Hank Williams, Jr. playing alongside Hank Sr. who died when his son was only three. That gave this performance special poignance, imagining what might have been if Senior hadn’t died at age 29.

But AI has come a long way since 1989, with deepfakes and phony impersonations. Nothing is sacred anymore. And people will go to any outrageous lengths to make a buck.

The Agatha headline conjured up a TikTok-style, faux-historical bastardization of her image, dancing as she typed on her antique manual typewriter in time to “Puttin’ on the Ritz.”

To my surprise, the video excerpt wasn’t awful and was quite interesting. Dame Agatha’s great-grandson and the Christie estate kept a firm grip on the production, ensuring a tasteful, authentic representation of her. The script used her own words from her writings about her storytelling techniques. No one put words in her–uh, its–mouth. Instead of reading her advice in books, writers can listen to the resurrected author speaking.

The video lasts about 10 minutes but only a few seconds show AI Agatha in action. The majority of the time is spent describing the process that the producers, directors, lighting techs, hairdressers, costumers, and others went through to give an accurate depiction. A human actress combined with AI resulted in an animated life-like Agatha.

Here’s the video:

The AI Agatha course is sold via the BBC Maestro program. It can be purchased by single episode or subscription. The description is at this link.

I’m interested to hear what TKZers think of this revolutionary concept. Please share your opinions in the comments.

~~~

 

Join Debbie Burke on The Villain’s Journey – How to Create Villains Readers Love to Hate. Follow the steps to the darkest depths of the soul…if you dare!

Preorder now at this link to have The Villain’s Journey delivered to your device on July 13, 2025.

 

 

 

 

 

 

 

Celebrating(?) the Florida Man

By Elaine Viets


      Bigfoot, werewolves and other large hairy creatures abound in stories. We’re  glad they’re myths.

“Sex and Death on the Beach,” my new Florida Beach series has another creature who is not mythical. The legendary Florida Man and Woman  can be large and hairy, but they are definitely real.

Florida Man is the measure for the residents of the Florodora, the most exclusive apartment building in Peerless Point, Florida. The Florodora is more than a hundred years old, the first apartment building in this south Florida beach town between Fort Lauderdale and Miami.

The Florodora is owned by Norah McCarthy, granddaughter of the original owner. You don’t need money or social status to rent an apartment at the Florodora. You must be a member of a more exclusive group. You have to be a genuine Florida Man or Woman.

You’ve seen the headlines. “Florida Man Busted with Meth, Guns and Baby Gator in Truck.” Or: “Florida Woman Bathes in Mountain Dew in Attempt to Erase DNA after Committing Murder.”

Yes, those are real headlines. So is this one: “Florida Man Arrested by Coast Guard for Trying to Cross Atlantic in Human-sized Hamster Wheel.”

That was hamster man’s second arrest trying to wheel across the Atlantic.

Florida Men and Women stories often involve alcohol and alligators, although the Florida Man who tossed a live alligator the size of a Labrador through the drive-up window of a burger joint was probably sober.

Seems this Florida Man found a gator by the road and dumped it in the back of his pickup (pickups are Florida Man’s favorite vehicle). Then he got out of the truck and chucked the gator through the burger joint drive-up window. After he paid for his soft drink.

Unbelievable? That’s the standard reaction to Florida Man. Are there any limits on his –  or her – so-called pranks?

Nope. And many of them aren’t funny. Including the Miami Cannibal, a naked marauder who attacked an innocent man, chewed off the poor guy’s face and left him blind. The cops shot that Florida Man dead.

A slang dictionary says Florida Man “commits bizarre or idiotic crimes, popularly associated with – and often reported in – Florida.”

Florida Man, known as the “world’s worst superhero,” became nationally famous in 2013 when he was given his own Twitter account. He’s inspired a play, two TV series, songs, and more.

Like many Floridians, my feelings about Florida Man and Woman are somewhere between appalled and perversely proud

Some people piously claim that reveling in these tales of Florida Men and Women is wrong, because the perpetrators are poor and uneducated.

Not true. Florida Men and Women come from all classes. Check out this story from the Miami Herald:

“How did a Florida man afford 27 Ferraris and a yacht? A $22 million tax fraud.”

The article began:

“As some fully employed people found their Social Security contributions were $0 for recent years, a Stuart man and his wife luxuriated in a 7,700-square-foot three-bedroom, eight-bathroom house with a small dock and cove.”

Nothing poor or uneducated about that Florida Man.

The tradition of renting to a Florida Man or Woman at the Florodora started with Norah’s grandmother. Eleanor Harriman had a soft spot for scapegraces, since she was one herself. She was a Florodora Girl, a superstar chorus girl a century ago. Grandma was in the 1920 Broadway production of Florodora, before she eloped with handsome Johnny Harriman, a millionaire, back when a million was real money. She was married at sixteen and madly in love.

Version 1.0.0

Johnny died a year later, leaving Eleanor a very rich widow.

When Norah was old enough, Grandma told her about poor Johnny’s accidental death, which involved a champagne bottle and a chandelier.

As my new mystery, “Sex and Death on the Beach” begins, the plumbers are digging up the  Florodora yard, trying to fix the pool. Norah hears a commotion, and discovers the plumbers have dug up the body of a missing porn star, Sammie Lant. Sammie ruined a college football player when she had sex on the beach with him. Norah is a suspect in the woman’s death, and soon the Florodora is swarming with police.

Norah’s residents enjoy swapping Florida Man stories, just like me. I’ve sprinkled these tales throughout the mystery. Here is my favorite, told by Norah’s lover and Florodora resident, Dean. Dean and Norah are drinking coffee.

“Have you heard the latest Florida Man story?” Dean asked.

“Does it involve alcohol and alligators?” Norah said.

“Nope. Satan in schools.”

“You got me,” she said.

Perversely, Dean took a long drink of coffee before he started his story. Finally, he said, “Our very own elected Florida Man, Governor Ron DeSantis, wants more religion in the state’s public schools. He signed a new law to have volunteer school chaplains.”

“Doesn’t separation of church and state keep religion out of public schools?” Norah asked.

“It should,” Dean said. “The governor says the chaplains can participate after school. At least one group responded quickly to his call: the Satanic Temple. They have an After School Satan program.”

“What are they going to do with the little devils? Sacrifice a goat?” Norah asked.

“According to reports, the After School Satan Club’s activities include games, solving puzzles and promoting critical thinking. Also, the Satanists say they do not promote a ‘belief in a personal Satan.’”

“Hah! They never had class with my geometry teacher,” Norah said. “What did the governor say about the Satanists’ offer?” I took a long drink of coffee.

“His communications director said, ‘HELL, NO.’”

I nearly snorted coffee out my nose. “Warn me when you do that again.” I was nearly choking with laughter.

Dean waited until I set down my coffee cup. “The governor has said repeatedly that the Satanists are not a religion. However, the Satanists say they are recognized by the IRS.” Dean took a sip of his cooling coffee.

“The Devil knows his own,” I said.

 

          “Sex and Death on the Beach,” my new Florida Beach mystery, will be published June 3 as a hardcover and an ebook. You can preorder copies from your local bookstore, as well as Amazon, Barnes & Noble, and other outlets. Thriftbooks.com has the best price for the hardcover right now: https://tinyurl.com/yz32f8c7

 

How Well Do You Sleep, Writers?

Every morning for two solid weeks I woke at 3 a.m. Not 3:05 or 3:10, exactly 3:00 a.m. sharp. For the life of me, I couldn’t figure out why.

One or two mornings could be a fluke. Fourteen? No way was that a coincidence.

Like any good writer when faced with a mystery, I researched possible reasons why. More importantly, I needed a solution so I didn’t join the walking dead.

What I learned fascinated me.

Because self-care is vital for writers, I thought I’d share my discovery in case one of you may be experiencing the same thing. This, of course, applies to everyone, not just writers, but I like to make us feel special.

While searching for a cause, I stumbled across an interesting discussion on Quora. An older gentleman mentioned his body had acclimated to waking at the end of each sleep cycle for a bathroom break. After which, he immediately fell back asleep.

Men tend to have an easier time falling asleep after waking due to higher levels of testosterone, which greatly enhances sleep. Hence why so many older women have difficulty sleeping through the night. Testosterone levels and prostrates start to wane as men age, hence the bathroom breaks, but it plummets in women, as we only start with a fraction of what they have.

Could decreasing hormones cause my 3 a.m. wake-up call? And if so, how can I fix it?

When I read the Quora discussion, more questions arose:

  • How long is a normal sleep cycle?
  • How many sleep cycles do we have per night?
  • How can I cancel the 3 a.m. wake-up call without pharmaceuticals?

Whenever possible, I prefer natural remedies. Not only is it healthier but all pharmaceuticals in their infancy stem from nature. Why not skip the middleman?

My.ClevelandClinic.org describes sleep basics as:

“Sleeping doesn’t mean your brain is totally inactive. While you’re less aware of the world around you, you still have plenty of detectable brain activity. That brain activity has predictable patterns. Experts organized those patterns into stages. The stages fall broadly into two categories: rapid eye movement (REM) sleep and non-REM (NREM) sleep.”

During a normal sleep cycle, the brain enters four stages.

When we first fall asleep, we enter stage 1 NREM (non-REM). The lightest stage of sleep, this stage only lasts a few minutes, about 5% of our sleep time. After that, we fall deeper asleep and move into stage 2 NREM, where brain waves slow and have noticeable pauses between short, powerful bursts of electrical activity. Experts think those bursts are the brain organizing memories and information from the time we spent awake.

We then enter stage 3 NREM, the deepest sleep. Brain waves are slow but strong. Our bodies take advantage of deep sleep to repair injuries and reinforce the immune system. We desperately need stage 3 NREM to feel rested upon waking. Without enough of stage 3, we’d feel tired and drained even if we stayed in bed for eight hours.

After the most beneficial stage of sleep, we return to stage 2 NREM, the gatekeeper of REM sleep. REM (rapid eye movement) cycle is where we dream; it makes up about 25% of total sleep time. The first REM cycle is the shortest, around 10 minutes. Each one that follows is longer than the last, up to an hour.

After REM, we start a new sleep cycle and go back into stage 1 or 2 NREM. One full cycle lasts 90 – 120 minutes. If we get a full eight hours of sleep, we should go through four or five cycles per night.

Though fascinating, it still didn’t explain why I kept waking at 3 a.m.

I dug deeper into sleep cycles and possible reasons for an abrupt disruption. Again, I leaned toward a possible decrease in testosterone. He wasn’t the culprit. Only one hormone is released at 3 a.m.—serotonin. But I thought serotonin, dopamine, oxytocin, and endorphins were our friends. They’re our feel-good hormones. How could serotonin be responsible for such an evil act?

Evidently, our bodies release small amounts of serotonin at that ungodly hour to prepare us to wake in a few hours.

Here’s the rub…

Stress can switch the trickle of serotonin, which keeps us from feeling sluggish and groggy during the day, into a massive flood. This surge wakes us immediately rather than acting like a gentle nudge toward wakefulness.

I didn’t think I was stressed. Upon reflection, my endless to-do list had been weighing on me. I’d lost so much writing time (packing, moving, unpacking, acclimating) that I let that negative voice whisper horrible things about me. A writer’s inner critic is a feral beast worthy of a firing squad. Or a public hanging. I usually have an easier time silencing her, but the lack of sleep weakened my fighting spirit.

Regardless, I refused to accept my fate. I don’t mind waking at 4:30ish but 3 a.m. wrecked me.

How did I combat the influx of serotonin?

The answer is so simple. We do it every day, all day. Anyone? Anyone? We’ve talked about this before.

Deep breathing exercises. Specifically, what’s known as box breathing, commonly used by Navy SEALs and other Special Forces.

As soon as I crawl into bed, I take a moment to inhale through my nostrils for a four-count, hold for four, exhale out my mouth for four, and hold again. Four or five rounds works for me. You may be different. Try it. You’ll know when to stop.

The box breathing technique helps to regulate breathing, reduce stress and anxiety, and improve focus and concentration.

By reducing stress at bedtime, my body doesn’t trigger serotonin to flood my system at 3 a.m. Ever since I implemented this nightly routine, I’ve slept till 5:30 – 6 a.m.

Sometimes, the easiest solution is the right one.

So, TKZers, how well do you sleep? Have you tried deep breathing exercises to combat stress and/or improve focus?