What type of writer and reader are you?

Back in 2015, I was chatting with a dear writer friend, Paul Dale Anderson, about the different types of writers and readers.

If you’re a new writer searching for your voice, understanding which classification you fall into might help. Professional writers should also find this interesting.

Some of you may be familiar with Neurolinguistic Programming (NLP). Though many call it junk science, most agree with the basic theory behind it: Our brains process information through one of our five senses. Though some rare individuals favor their sense of taste or smell (usually together, and these people are often chefs or perfumers), for most of us, it comes down to either visual, auditory, or kinesthetic.

Kinesthetic links the process of learning to physical activity. Meaning, kinesthetic people can read or listen to instructions, but deep learning occurs via the process of doing. Obviously, this doesn’t mean kinesthetic readers need to act out the plot — though that’d be cool to watch! — they better absorb the storyline when it relates to experiences and actions.

Clear as mud? Cool. Moving on…

Paul Dale Anderson authored 27 novels and hundreds of short stories. He earned graduate degrees in Educational Psychology, taught college-level Neurolinguistic Programming (NLP), and earned an MA in Library and Information Studies from the University of Wisconsin. He also taught creative writing for Writers Digest School (both Novel and Short Story) and for the University of Illinois at Chicago. Paul was also a Certified Hypnotist and National Guild of Hypnotists Certified Instructor.

Sadly, the writing community lost our dear friend Paul on December 13, 2018. You can still plant a tree in his honor here, which I just discovered. Seems fitting for such a kind and generous soul. Anyway…

What he shared with me in 2015 is pure gold. And today, I’ll share it with you. The italicized paragraphs below are Paul’s words, not mine.

Even from beyond the grave, his knowledge and expertise still dazzles…

Too many writers are unaware of how the human mind processes language. Various structures in the brain—some in the left hemisphere and some in the right—work together to make sense out of symbols. Symbols include, besides alpha-numeric digital representations, sounds, gestures, signs, maps, smells, tastes, and physical feelings. It is the mind that gives meaning to each symbol based on prior associations dredged out of memory. The map is not the territory but merely a representation of the territory.

During conversations with fellow writers at the 2015 Nebula Award Banquet in Chicago, I identified successful new writers by which symbols had salience for them and the way they accessed information.

Some writers were very verbal and had a fluidity of language based primarily on auditory processing of sensory input. Those people were able to instantly duplicate and respond to what they heard as they heard it. Sounds themselves had salience. Those writers are akin to the musician who plays mostly by ear, translating auditory input into kinesthetic output without the additional steps auditory-digital types like me require to process input and output.

I work differently. I “see” stories, then translate them into words that describe my visions. First I see the scenes. Then I see the written symbols that best represent that scene. I see each letter, each punctuation mark, each space at the beginning of a new paragraph, the way words and white space look laid-out on a page, the way each page contributes to the story as a whole.

I write at the keyboard where my fingers automatically translate the symbols in my head into kinesthetic actions that produce the symbols that appear on the screen or piece of paper. I cannot listen to music while writing. Background music interferes with the words in my head. Other writers find that listening to music while writing is a big help.

If you are primarily kinesthetic, you might prefer to write with a pen on paper before revising your works on a keyboard or sending your notebooks to a typist. The feel of the paper itself, the touch of the pen to paper, produces words from your subconscious faster and better than any other process. Kinesthetic writers also love to pound out words on manual typewriters. They write with a flourish that adds to their style. James Patterson is a kinesthetic writer.

If you’re more like me, however, you separate the process into a series of “drafts.” The first draft is primarily visual, and you describe what you see.

The second draft includes imagined sounds, tastes, feelings, smells. During the third draft I read all the words aloud to hear how the words sound and to feel how they roll off my tongue. I add punctuation marks to match my pauses, inflections, intonations. I tend to cut unnecessary flourishes out of my stories unless they add momentum to the plot or help describe a specific character.

If a story is to work, it must engage all of the reader’s senses. Some readers are primarily auditory, some are visual, some are kinesthetic, some olfactory, and some gustatory.

The majority of people in this world are auditory. They respond best to dialogue, to alliteration, to phrasing. If you are primarily auditory like Stephen King, you might find writing easier if you dictate and capture the words into a digital recorder. Kinesthetic people respond best to action and they translate words on paper into muscle movements. If you want to appeal to every reader, you need to reach each of them in their own personal comfort zones.

That last line is a killer, right? No pressure. LOL

I fall into the auditory category, both as a writer and a reader. I write with headphones on, but the music becomes white noise that narrows my focus, transporting me into my story worlds. My first drafts consist of mainly dialogue with no tags and minimal narrative and description. After I gain critical distance, I’ll add sensory details and other enhancements.

As an auditory reader, I can’t listen to audiobooks. I need to read the words to hear the story rhythm. Audiobooks rob me of that.

Paul told us readers fall into the visual, auditory, and kinesthetic categories. For fun, let’s look at reading subcategories as well.

  • Motor reader: These readers tend to move their lips and may even mimic speech with their tongues and vocal cords when reading. Their reading range is very slow (150 to 200 words per minute) because they must read word-by-word at the rate they speak.
  • Auditory reader: These readers vocalize minimally or not at all, but they do silently say and/or  hear the words. They read in the 200 to 400 words-per-minute range. Auditory readers are skillful readers with vocabularies large enough that they can quickly recognize words.
  • Visual reader: These readers engage their eyes and minds when they read, but not their mouths, throats, or ears. They can read many words at once because they read ideas, not individual words. They read at a rate of 400+ words per minute.

If we believe Paul, with all his experience and degrees, most people fall into the auditory reader category. If your sentences don’t sing, the auditory reader may DNF your book. We also can’t forget about the visual or kinesthetic reader. Striking the perfect balance for all three can wrench a writer’s stomach, but it’s a goal worth shooting for.

What type of writer are you? What type of reader are you? If you’re an auditory reader, do you enjoy audiobooks? Or can you only hear the story rhythm by reading the actual words?

Biological Responses to Anger

In the comments of my post about fear, Dale suggested I write about anger, another powerful emotion with a physical response within the body. We associate anger as a negative emotion. If well-managed, anger can motivate us to make positive changes. The same holds true for our characters.

Most emotions begin inside two almond-shaped structures in our brains called the amygdala. The amygdala is the part of the brain responsible for identifying threats to our well-being, and for sending out an alarm when threats are identified.

It’s so efficient at warning us that it can cause us to react before we’re able to confirm whether our response is warranted. Thought and judgment stem from the prefrontal cortex (behind the forehead), which tends to lag behind the amygdala.

In other words, our brains are wired to influence us to act before we can consider the consequences of our actions. This is not an excuse for behaving badly—people can and do control their anger. Rather, it means managing anger is a skill, not something we instinctually know how to do.

Case in point: Teenagers. 😉

Fun fact: The human brain takes twenty-six years to fully develop. This should help you stay sane when kids lash out or talk gibberish. They’re not working with a full deck yet!

What happens within the body when we’re angry?

Like fear, anger triggers the body’s fight-or-flight response. The adrenal glands flood the body with stress hormones, such as adrenaline and cortisol. The brain shunts blood away from the gut and toward the muscles to prepare for physical exertion.

This results in:

  • Faster heart rate
  • Rising blood pressure
  • Breathing increases and/or shallows
  • Rising body temperature
  • Increase of perspiration

Meanwhile, the sympathetic nervous system — a division of the nervous system responsible for the fight-or-flight response — nudges the adrenal gland, encouraging it to release epinephrine (aka adrenaline), noradrenaline, and other energy hormones.

When we’re angry our muscles tense. Inside the brain, neurotransmitter chemicals known as catecholamines are released, causing a burst of energy that can last several minutes to hours. This burst of energy explains why our first reaction is to take immediate action.

In addition to the above list, the face flushes as increased blood flow enters the extremities to prepare for physical action. Attention narrows and locks onto the source of rage or innocent target, if misplaced. Additional neurotransmitters and hormones release, which trigger a lasting state of arousal.

The body is now ready to fight.

Quick story to illustrate anger.

As I mentioned in a previous post, I’m a chilled person by nature. My blood pressure rarely, if ever, rises above 110/60. It’s tough to get me angry because I do not allow others to control my emotions. There’re only two ways to push my buttons—abuse of animals or children. If you tick one of those boxes, look out. I’m coming for you.

Now, I’ll tell you the story. 🙂

A few weeks ago, I’m editing Merciless Mayhem at my desk, when four husky guys huddled around the side of the road, bordered by woods.

Huh. That’s odd. Why are they here?

I get back to work but keep the strangers in my peripheral.

One of the guys jumps forward and kicks something on the ground.

What the—? Now they’ve got my full attention.

Over and over, this dude kicks. Laughs with his buddies. Kicks again. Another guy squats. When he rises, he has two hooves gripped in one hand, holding a dead deer by the legs while his buddy kicks and punches the carcass.

Unable to trust to my eyes, I jolt to my feet. All four guys find it hilarious to beat a young deer who lost its life.

Heat envelopes me from the inside out. My face flushes. Blood pressure spikes, and I careen out the door. “Hey!”

They stop, turn. The kicker said, “What?”

“Stop abusing that animal!”

“What’s the big deal, lady? It’s dead.”

“Oh, I see.” In seconds, I shorten the distance between us. “So, when you die, I can kick the sh*t outta your corpse? Leave now, or I’m gonna make that happen a lot sooner than you think.”

All four booked it to their SUV, parked around the corner.

Two hours later, my husband strolls through the door after work. “Hey, honey. Have a good day?”

Boom. All the same biological/physiological responses flood my system, and I’m reliving the incident while I recount the story.

“How many guys?” he said.

“Four.”

“And that didn’t give you pause?” He asked because I’m only 5’ 1.5” Doesn’t matter. It’s the fire that burns inside you, and mine was blazing hot.

“No. Why, should it?”

“Honey, they were probably hunters—with guns.”

“And?”

“You could’ve been shot.”

“And?”

“You could’ve been killed.”

“Oh, well. I will never allow anyone to abuse an animal, dead or alive, in front of me. I don’t care who they are.”

See how easily anger can spiral out of control? Hours after the incident, it didn’t take much to trigger me again.

Tips to Show Anger

Anger can build over time or occur in a split-second. If I were writing the above story in a novel, I’d slow it down. Show in detail the motivation that sparked rage in the MC. Drag out an inferno building inside the MC before she snaps.

Body cues include:

  • Flared nostrils
  • Sweating
  • Head up, chin and chest out, shoulders back
  • Audible breath
  • Flexed muscles
  • Vein or artery pulsing, thinning the skin
  • A fighter’s stance
  • Cold stare and all its variants
  • Face reddening (If the POV character is angry, they can’t see the color of their face)
  • Tightness of the eyes, chest, lips, etc.
  • Punching, kicking, throwing things
  • Teeth or jaw grinding
  • Hurtful words, sarcasm, swearing
  • Heart thundering
  • Muscles quivering against the surge of adrenaline
  • Irrationality
  • Jumping to the wrong conclusion 

Trigger the Senses

Using my story as the example…

Did tree limbs obscure my view? (sight)

Did each kick boomerang across the road? (sound)

Did the metallic sweetness of blood assault the back of my throat? (taste) Or was the carcass rotting? (smell)

When I booked it across the street, did the cold asphalt sting my bare feet? (touch)

We already know hearing is impaired by biological changes. How does the impairment affect the MC? Do muffled sound waves heighten other senses? Or is the MC always a hothead?

Prolonged Effects of Anger

  • Headaches
  • Lower immune system
  • Digestive problems
  • Heart disease
  • Depression
  • Tingling sensation—muscle tension
  • Heart palpitations
  • Increased risk of stroke
  • High blood pressure
  • Fatigue
  • Ulcers
  • Muscle soreness
  • Jaw pain

Are you a hothead or chilled? Where is your line in the sand? Meaning, what triggers your anger?

Biological Responses to Fear

Last night, my husband and I went to a pumpkin festival with another couple. The town blocks off downtown’s main drag, and skeletons, witches, monsters, live music, and laser shows filled the streets.

Dozens of lit jack-o-lanterns on shelved staging fringed one side of the road — the focal point of the evening’s festivities. The only thing missing was a haunted house. Fine by us. We don’t chase the adrenaline high of fear.

Which brings me to today’s subject: Fear

Fear is a universal, physical response to danger. We associate fear as a negative emotion, but it also plays a vital role in keeping us safe by mobilizing us to cope with potential dangers.

What happens within the body when we’re fearful?

Fear begins in the amygdala, which then activates the pituitary gland, where the nervous system meets the endocrine (hormonal) system. The pituitary gland then secretes adrenocorticotropic hormone (ACTH) into the bloodstream.

Meanwhile, the sympathetic nervous system — a division of the nervous system responsible for the fight-or-flight response — nudges the adrenal gland, encouraging it to squirt  epinephrine (aka adrenaline) and other catecholamines into the bloodstream.

The body also releases cortisol in response to ACTH, which raises blood pressure, blood sugar, and white blood cells. Circulating cortisol turns fatty acids into energy for the muscles to use should the need arise.

Catecholamines include epinephrine and norepinephrine, both hormones that prepare the muscles for violence by causing the following:

  • Boost activity in the heart and lungs
  • Reduce activity in the stomach and intestines, producing “butterflies” in the belly.
  • Inhibit the production of tears and saliva, which explains why dry mouth often accompanies fright.
  • Dilate the pupils.
  • Produces tunnel vision.
  • Reduces hearing.

The hippocampus part of the brain is heavily involved in memory, whereas the prefrontal cortex aids in high-level decision making. Both these areas help us control the fear response and determine if the danger is real or exaggerated. If the latter, these areas of the brain dampen the fear, allowing us to read scary books or watch slasher films.

Biologically, fear responses include:

  • Increased breathing.
  • Increased heart rate.
  • Peripheral blood vessels in the skin constrict while central blood vessels around vital organs dilate and flood with oxygen and nutrients.
  • Blood pumps the muscles so they’re ready to react.
  • Muscles at the base of each hair tighten, causing piloerection aka goosebumps.
  • Eyebrows raise and pinch together.
  • Upper eyelid raises while the lower tenses.
  • Jaw may slack and part stretched lips.
  • Voice pitch rises, tone strains.
  • Posture either mobilizes or immobilizes or fluctuates between both.
  • Breath shallows.
  • Muscles tighten, especially in the limbs.
  • Increased sweating.

Metabolically, glucose levels spike to provide energy if needed for action. Fear also increases levels of calcium and white blood cells.

Tips to Show Fear

To show a believable fear response in your main character, consider the above scientific and biologic changes within the body. Then get creative. An effective way to enhance fear is to slow down. Visualize the context. What’s happening in this moment? What is the character experiencing, moment by moment? By drilling into slivers of time, we’re telling the reader to pay attention. We’re creating emotional resonance. We’re drawing readers farther into the story, forcing them to turn the page.

Trigger the Senses

Do shadows obscure the threat? (sight)

Do the leathery wings of a bat flap overhead? Or do footsteps ricochet off the building and make it difficult to pinpoint direction? (sound)

Does the metallic sweetness of blood assault the back of the throat? (taste) Or fill the sinuses? (smell)

Is the thick bark of the ash tree she’s hiding behind rough and scratchy? (touch)

We already know hearing is impaired by biological changes. How does the impairment affect the MC? Do muffled sound waves heighten other senses? Or does the MC enjoy the adrenaline rush that accompanies fear?

Emotion is Layered

Characters shouldn’t be totally fine one second then immediately immobilized by terror. Let emotions build over time, even second by second.

“In the real world, no two people are alike, which means each of us expresses emotion in our own way. Some people find it perfectly natural to share what they feel with those around them, experiencing little to no discomfort with their emotions being on display. Others find the idea of revealing what they feel horrifying and will avoid situations that could lead to such vulnerability. Most fall somewhere between these extremes. This spectrum of expressiveness is called an emotional range, and it will influence not only which feelings a person overtly shows but when and how they will manifest.”

—Angela Ackerman & Becca Puglisi, the Emotion Thesaurus

Emotions — especially ones as extreme and universal as fear — unfold on a continuum. To impact the reader, show the MC’s physical and emotional responses in the correct order and with the proper intensity, or fear may come across as irrational or melodramatic.

Any adrenaline junkies in our audience? Do you ride roller coasters? Like haunted houses? Have you ever zip-lined? What about jumping out of an aircraft? Care to share a frightful experience?

 

 

First Page Critique: The Puzzle Within

Let me apologize to the Brave Writer who submitted this first page. A mix-up in communication caused me to think Brian sent this to another TKZer. Sorry! And thank you for your patience. My comments will follow.

***

Title: The Puzzle Within

Genre: Romantic Suspense

Arizona Powers slammed her palm into the office wall, ignoring the stinging sensation. Unbelievable. “Are you kidding me? I’m not doing that. I’m a federal agent, not a babysitter.” Her boss had clearly lost his mind. She spun on her hiking shoe, locking eyes with Senior Special Agent Matt Updike. Her fingers fidgeted with a button on her shirt. I deserve a second chance. 

Matt shoved his chair backward, rising with his hands splayed over the glass surface. “I’m not kidding. You are doing this,” he said, angling his bushy eyebrows and closing the distance between them in two steps. “You don’t have a choice.” His hot, stale coffee breath blasted her skin, and a vein in his neck bulged.

Reclining her head to make eye contact with a man nearly a foot taller than herself, Ari wrinkled her nose, crossed her arms, but refused to back down. “You can’t force me to do this. I’ll take it to the top.” All the way to the Director if necessary.

Matt’s energy deflated, a muscle twitching in his cheek. “This assignment came from the top. From the Director himself. The shrink doesn’t believe you’re ready,” he said, placing a warm hand on her shoulder. His expression softened. “Not yet.”

Ari shrugged, knocking his hand away, and stalked to the other side of the room. She rested her hands on a bookshelf, her eyes falling upon the photo of Matt’s smiling family taken at Disneyland last summer. The FBI was her family, and she didn’t need sympathy. She needed her job back. With a sigh, she rotated to face her boss. “But why me? Why isn’t DSS handling this?”

Shouldn’t the Diplomatic Secret Service be handling this problem? They’re responsible for Ambassador Van Sloan and his spoiled daughter, Bianca—the biggest brat in diplomatic circles. Growing up in the consulate with the world at her fingertips and a silver spoon in her mouth, the college student didn’t comprehend the word “no.”

I don’t have time for this. I’ve got cases to solve and missing children to find. A knot formed in her stomach.

Matt cleared his throat and returned to his seat.

Ari’s pulse flickered in her neck. “What aren’t you telling me?” Apprehension tinged her voice.

He swallowed. “DSS is handling it.” His eyes darted to a manila envelope on his desk. “You’re being ‘borrowed’ for the time being.”

***

Let’s first discuss all the things Brave Writer did right.

  • Good grasp of POV
  • Story starts with a goal: To get out of babysitting a diplomat’s daughter.
  • Includes a complication: The boss is forcing her to go.
  • Raises story questions: Why is Arizona not ready for FBI work? Why did the psychiatrist evaluate her?
  • Includes a subtle clue that tells us Arizona isn’t dressed for work—her hiking boot—which implies she’s on leave after an incident or came in on her day off.

If we put all these puzzle pieces together, the assumption is something bad happened to Arizona.

Kudos to you, Brave Writer. You’ve worked hard to hone your craft.

Now for some tough love.

The bones of intrigue are there, but it’s overshadowed by too many body cues and random details that add nothing of value. Here are the first two paragraphs with my comments in blue.

Arizona Powers slammed her palm into the office wall, ignoring the stinging sensation. This first line has no context. It’s a reaction without a motivation, or an effect without a cause. If, say, a grizzly bear was advancing on our MC, we wouldn’t first show the MC’s reaction. We’d show the grizzly bear huff or stomp the ground. Then the MC could react. Unbelievable. “Are you kidding me? I’m not doing that. I’m a federal agent, not a babysitter.” Her boss had clearly lost his mind. She spun on her hiking shoe This body cue implies she’s changing directions to leave, yet the rest of the sentence implies she’s entering her boss’s office. When put together, these two body cues cancel each other out and cause confusion., locking eyes with Senior Special Agent Matt Updike. I realize some writers use “locking eyes” but I immediately envision floating eyeballs. “Locking gazes” avoids confusion. But again, without knowing if she’s leaving or entering the office, the scene remains scrambled in this reader’s mind. Her fingers fidgeted with a button on her shirt. And now, she’s fidgeting, which implies nervousness. However, slamming a hand into a wall, locking gazes, and the inner monologue and dialogue all implies anger and/or defiance. Choose one emotion and stick with it. We haven’t even gotten to the second paragraph, and already the MC has experienced a plethora of conflicting emotions. I deserve a second chance. 

Matt shoved his chair backward, rising with his hands splayed over the glass surface. Glass surface of what? “I’m not kidding. <- this adds nothing of value, nor does this -> You are doing this,” he said, angling his bushy eyebrows <- I have no idea what this means. Is he consciously angling his bushy eyebrows at something? Doubtful. And if he is, we’ve slipped out of Arizona’s POV. and closing the distance between them in two steps. “You don’t have a choice.” His hot, stale coffee breath blasted her skin Face? Nose? Be specific. ’Course, shoving his chair backward is all you need to portray anger. All these other emotional cues distract from the dialogue. It’s too much. A good exercise for you may be to limit one emotion per character per page. It’ll force you to focus on strengthening the dialogue, inner monologue, and the narrative., and a vein in his neck bulged.

Let’s move on…

What if you started by showing Ari trying to control the diplomat’s reckless daughter (and failing)? Then this whole opener could be threaded through the narrative in a more organic way.

Example:

I didn’t become a federal agent to babysit a diplomat’s brat.

That one line of inner dialogue shows what you’ve conveyed in this first page. Please don’t get discouraged. We’ve all started novels too soon. And many of us continue to learn that lesson over and over and over. I wrote three different openers to my current WIP before I landed on one that worked, and it’ll be my 22nd book.

One last comment…

Because the out-of-control diplomat kid is a familiar trope, you need to work twice as hard to twist it in a way that’s fresh and new. It likens to the alcoholic cop or homicide detective who’s haunted by the cases he couldn’t solve. I can see that you have worked hard on your craft—otherwise I’d be handling you with kid gloves—so I’ll assume you have a fresh take. Which is great. I only bring it up to make you aware. Okay? Now, go write your bestseller. You’ve got the writing chops to do it. 😉

Over to you, TKZers. Please add your thoughtful suggestions for this Brave Writer.

Do You Have Dirty Links?

All our links need to work. Especially buy links. What if the link to your new release prevents your ARC readers from leaving reviews on Amazon? What if the link prevents all your readers from leaving reviews on Amazon, even verified purchase reviews? Or worse, Amazon shuts down your account because you’re violating their rules.

It happens more often than you may think, and many times the violation stems from a dirty link — the link you used in your marketing. That’s how important it is to clean your links. Trad-pub authors, don’t think this subject doesn’t apply to you. It does. In fact, that’s where I learned about dirty links, from my very first publisher.

What is a dirty link?

Your new book baby goes live on Amazon. If you search for the title on Amazon rather than go through your KDP dashboard, you’ll get a link that looks like this: https://www.amazon.com/Tracking-Mayhem-Sue-Coletta/dp/B0C91HLCJ6/ref=sr_1_1?crid=1EHIC52HI29T3&keywords=Tracking+Mayhem&qid=1692542716&s=books&sprefix=tracking+mayhem%2Cstripbooks%2C107&sr=1-1

That is a dirty link. It even looks ugly, right?

I want to draw your attention to this half of the link:

ref=sr_1_1?crid=1EHIC52HI29T3&keywords=Tracking+Mayhem&qid=1692542716&s=books&sprefix=tracking+mayhem%2Cstripbooks%2C107&sr=1-1

Everything after “ref” is filled with information for Amazon, information that can bite you in the butt. This tells Amazon who searched for the book. If the author conducted the search, then everyone who uses that link must be friends or family of said author.

Though you and I know that’s a ridiculous statement, Amazon disagrees.

If you have a connection to a reader, even if it’s on social media, Amazon presumes they’ll rate your book favorably. Doesn’t matter if you have 1M friends or followers. If someone buys your book from that dirty link, you are friends and/or family in Amazon’s eyes. Period. Hence why it’s also never a good idea to link your Goodreads (Amazon owned) to your Facebook.

As you probably know, Amazon doesn’t allow friends and/or family to review your book. If they do, Amazon can delete it from your book’s page. If you continue to violate this rule, Amazon can shut down your account.

So, the first thing you should do is delete everything from “ref” forward, leaving you with this: https://www.amazon.com/Tracking-Mayhem-Sue-Coletta/dp/B0C91HLCJ6/

Looks better, right? That link is now clean, but we can shorten it even more. The title and author are also irrelevant as far as the link is concerned. Let’s delete both. https://www.amazon.com/dp/B0C91HLCJ6/

If you’re working with limited space, you also don’t need “www.” You’ll end up with this: https://amazon.com/dp/B0C91HLCJ6/

Now that’s a spotless link! A far cry from the original, right? And with no added information for Amazon to track.

While we’re on the subject of links…

Most profile sections on social media only allow you to include one link. Wouldn’t it be great if you could house all your books, website, blog, newsletter sign-up, etc. under one link rather than choosing which one to include? You can!

The creative minds behind LinkTree solved the one-link problem.

Did I mention it’s free? When you sign up, they’ll ask you to customize your link with your name. Don’t use your book title or a clever alias. That defeats the purpose. You could use your pen name if that’s the only name you write under. Or create a new link for additional pen names.

Personally, I only want one link, but you do you.

Here’s how mine looks: https://linktr.ee/suecoletta

You can customize the links inside, with headings, color, button style, thumbnail images, etc.

Of course, you can upgrade for statistical data and other bells and whistles, like affiliate marketing. Though the free account does accept affiliate links for books without the upgrade.

Are you using affiliate links?

 If you’re unfamiliar with affiliate marketing, here’s what Amazon says about its program:

Amazon’s affiliate program, also known as Amazon Associates, is an affiliate marketing program that allows users to monetize their websites, blogs, or social media. Amazon affiliate users simply place links to Amazon products on their site, and when a customer makes a purchase via one of their links, the user receives a commission.

Every time we pay for a promo spot, you can bet the book site is including their affiliate ID in your link. Which is fine. It’s their site.

Quick funny story…

When my debut released, I thought a certain book site was the cat’s meow for sending me a universal book link to use in all future marketing. So nice, right? Yes and no. What I discovered later was they included their affiliate ID in the universal link. So, for well over a year, I gave away commissions that I could’ve earned. Kudos to them. They got me good. Now, the only links I use are the ones I create. If anyone’s gonna earn commissions from my marketing efforts, it’s me.

Do you use affiliate links? Do you clean your links? Have you ever had reviews removed by Amazon? Has a book site ever created a universal link for you? 😉 

Writers, have you fired “Chekhov’s Gun”?

I’ve got a special treat for you today. My dear friend Anne R. Allen is here! If you’re not following her blog, you should remedy that immediately. It’s a must-read for all writers.

Linked to Amazon

So okay, what the heck is “Chekhov’s gun?”

It’s a reference to advice the great Russian playwright and short story writer, Anton Chekhov, (1860-1904) gave young writers:

“If in the first act you have hung a pistol on the wall, then in the following one it should be fired. Otherwise don’t put it there.”

In other words, he says we shouldn’t clutter the story with things that have no relevance. If chapter one says your heroine won a bunch of trophies for javelin throwing, which she displays prominently on the wall alongside a javelin once thrown by Uwe Hohn, somebody had better darn well throw a javelin before the story is done.

Setting Details vs. Chekhov’s Gun

Yeah, but what if that javelin is there to show us what her apartment looks like? It’s good to show her décor, because it gives an insight into her character, right?

It depends. Yes, it’s good to use details to set tone and give depth to our characters.

But what’s all important is how you stress those details when you first present them. If there’s a whole page about those javelin throwing trophies, and the characters have a conversation about whether anyone will ever break Uwe Hohn’s throw record of 104.80 meters, you gotta toss some javelins. But if there’s just a cursory mention, “her apartment walls were decorated with an odd assortment of personal trophies and long spears,” then you can leave them on the wall.

In other words, not every lampshade the author mentions has to show up two chapters later on the head of a drunken ex-boyfriend, but you need to be careful how much emphasis you put on that lampshade.

What, No Red Herrings?

Wait just a goldern minute, sez you. I write mysteries! Mysteries need to have irrelevant clues and red herrings. Otherwise the story will be over before chapter seven.

This is true. But mystery writers need to manage their red herrings. If the deceased met his demise via long pointy spear-thing, probably thrown from a considerable distance, then your sleuth is going to look like a very viable suspect to the local constabulary.

But of course she didn’t do it because she’s our hero, so the javelin on the wall and the trophies are red herrings.

But they still need to be “fired.” Maybe not like Chekhov’s gun, but they need to come back into the story and be reckoned with. Like maybe the real killer visited her apartment earlier when delivering pizza, then broke in to “borrow” the Hwe Hohn javelin, but he couldn’t get it into his Kia, so in the end he used a shorter, more modern javelin…

Chekhov’s Gun and Subplots

I’ve been running into this problem in a lot of fiction lately: I find myself flipping through whole chapters that have nothing to do with the main story. That’s because the subplot isn’t hooked in with the main plot. It’s just hanging there, not furthering the action.

The subplot becomes the unfired Chekhov’s gun.

For instance, one mystery had the protagonist go through endless chapters of police academy training after the discovery of the body. The mysterious murder wasn’t even mentioned for a good six chapters. I kept trying to figure out how her crush on a fellow aspiring policeperson was going to solve the mystery.

I finally realized it wasn’t. None of the romance stuff had to do with the mystery. When I finally flipped through to a place where the main plot resumed, the hot fellow student didn’t even make an appearance. He’d already gone off with a hotter fellow recruit.

It’s fine to have a romance subplot in a mystery — in fact, that’s my favorite kind. But the romance has to take place while some mystery-solving is going on.

But if that romance doesn’t trigger a new plot twist or reveal a clue, then it’s an unfired gun on the wall. It’s just hanging there, annoying your reader, who expects it to be relevant.

Naming a Character Creates a Chekhov’s Gun.

Another “unfired Chekhov’s gun” situation often comes up with the introduction of minor characters and, um, “spear-carriers.”

You don’t want to introduce the pizza delivery guy by telling us how he got the nickname “Spear” followed by two paragraphs about his javelin-throwing expertise — unless he’s going to reappear later in the story. And he’d better be doing something more javelin-related than delivering another pie with extra pepperoni.

This is a common problem with newbie fiction. In creative writing courses we’re taught to make every character vivid and alive. So every time you introduce a new character, no matter how minor, you want to make them memorable. You want to give them names and create great backstories for them.

Don’t give into the urge, no matter what the creative writing teacher in your head is saying.

If the character is not going to reappear, or be involved with the plot or subplot, don’t give him a name. Just call him “the pizza guy” or “the Uber driver” or “the barista.”

A named character becomes a Chekhov’s gun. The reader will expect that character to come back and do something related to the plot.

Beware Research-itis

A lot of unfired guns come from what I call research-itis. That’s when the author did a heckuva lot of research and goldernit, they’re going to tell you every single fact they dug up.

You’ll get three chapters on the historical significance of the javelin in Olympic competitions, going back to ancient Greece. And the popularity of depictions of javelin throwers in Hellenistic art. And how both Zeus and Poseidon are depicted throwing their thunderbolts and tridents like javelins…

None of which has anything to do with the dead guy in the back yard with the big pointy spear in his back.

If the reader doesn’t need to know it to solve the mystery and it’s not a red herring, keep it to yourself.

Although a lot of that research will come in very handy for blogposts and newsletters when you’re marketing the book, so don’t delete any of those research notes!

Beta Readers and Editors Can Take Chekhov’s Gun Off Your Wall

It’s tough to weed out all those unfired guns in your own work.

You’re sure you absolutely need to tell us that our heroine won those trophies when she was on her college javelin team where her nemesis, Rosalie Rich, once stole her glasses before a meet…and she found out she could throw better without them and didn’t need glasses after all, which was great because her glasses made her look dorky and after she stopped wearing them, Lance Spears noticed her for the first time. He turned out to be a creep, but…

Your editor will disagree. And eventually you will thank her for it.

So will your readers.

Have you ever left a Chekhov’s gun on the wall? Are you annoyed when you find them in published books? What’s the worst Chekhov’s gun mistake you’ve found in fiction? 

Anne R. Allen is a popular blogger and the author of the bestselling Camilla Randall Mysteries as well as the Boomer Women Trilogy and the anthology Why Grandma Bought that Car (Kotu Beach Press.) Her most recent mystery is Catfishing in America (Thalia Press) a comic look at romance scams. Her mystery The Gatsby Game is being published in French at the end of this month. Anne’s nonfiction guide, The Author Blog: Easy Blogging for Busy Authors, is an Amazon #1 bestseller that was named one of the 101 Best Blogging Books of All Time by Book Authority.  She’s also the co-author, with Catherine Ryan Hyde, of the writer’s guide How to Be a Writer in the E-Age. She blogs with NYT million-copy seller, Ruth Harris, at “Anne R. Allen’s Blog…with Ruth Harris.” You can find them at annerallen.com.

Don’t miss Anne’s new release! CATFISHING IN AMERICA is a mashup of mystery, romcom, and satire.

The Rhetorical Triangle for Writers

rhetorical triangle for writers Photo of a cute donkeyThe rhetorical triangle is a concept that rhetoricians developed from the Greek philosopher Aristotle’s idea that effective persuasive arguments contain three essential elements: logos, ethos, and pathos.

Its purpose? To inform, persuade, entertain — whatever the author wants the audience to believe, know, feel, or do.

All forms of communication use the tools of rhetoric to some degree. Though the rhetorical triangle sounds like it’s geared toward nonfiction writing, novelists can use it as a literary devise.

Logos

Logos establish reliability. We want readers to believe our main character. By using factual information and logic, we’re building connections in the reader’s mind.

An example of logos:

Facts: Mr. Duke owns a tea shop. He talks about his passion for tea.
Logic: Mr. Duke has liquid in a teacup. Because of his passion for tea and the fact that he owns the tea shop…
Conclusion: The liquid in his teacup must be tea.

Are we jumping to conclusions too soon? Maybe. Is any other information available? Does Mr. Duke slur his words? Then maybe there’s alcohol in that teacup. Or he has a medical issue. Given the social constructs and the available information, the reader concludes he’s drinking tea.

Logos do get more complicated, but it always retains these basic parts. And we, as writers, need to recognize the order in which readers draw conclusions. By doing so, we can manipulate the narrative to suit our needs.

Ethos

Ethos boils down to one burning question: Can the reader trust you? If you write nonfiction, citations from reliable sources help build trust. Or you consistently share reliable information, leading your audience to trust what you say is true.

In fiction, ethos may simmer in the background, invisible to the reader. The MC shows the audience they are trustworthy through actions, reactions, and the choices they make.

Pathos

Pathos is the emotional pull. Authors use pathos to evoke certain feelings from the reader. For our purposes, pathos is a literary device rather than a rhetorical one. Pathos establish tone or mood or make the reader feel sympathetic toward a character. By using pathos, we can trigger readers to feel happy, sad, angry, passionate, inspired, or miserable through word choices and plot development.

Pathos is a Greek word meaning “suffering” that has long been used to relay feelings of sadness or strong emotion. Adopted into the English language in the 16th century to describe a quality that stirs emotions, it’s often produced by real-life tragedy or moving language.

Pathos became the foundation for many other English words.

  • Empathy — the ability to understand and feel the emotions of others
  • Pathology — the study of disease, which can cause suffering
  • Pathetic — something that causes others to feel pity
  • Sympathy — the shared feeling of sadness
  • Sociopath — causing harm to society
  • Psychopath — suffering in the mind

Pathos is the basis for the art of persuasion.

Ever watch commercials for pet adoptions? The sad puppy dog eyes plead for a forever home. They rip your heart out, right? That’s pathos at work.

Most readers want to feel something when they crack open a novel. An emotion pull connects the reader to the characters, immerses them in story, and keeps them flipping pages. Pathos also explains why some stories are unforgettable — because we lived it with the characters! We feared for their safety. We cried over their heartbreaks. We cheered over their victories. The characters became our friends, maybe even family, and we miss them as soon as we close the cover.

Since it’s easier to spot pathos in music lyrics…

God Bless the USA by Lee Greenwood: “And I won’t forget the men who died who gave that right to me…”

Nothing Compares 2 U by Sinead O’Connor: “It’s been so lonely without you here, like a bird without a song.” Or “All the flowers that you planted in the backyard, Mama, all died when you left.”

To start your week off on the right foot, I’ll embed Happy by Pharrell Williams. An obvious pathos is: “Clap along if you feel like happiness is the truth.”

Anyone who can sit still during this song might be dead inside. 😉

Did you spot other pathos in the video? Have you heard of the rhetorical triangle? What other ways might we use logos, ethos, and pathos?

5 Tips to Improve Newsletters – Part I

When I bought back my rights to my Mayhem Series, one of the first things I did was to revamp my newsletters.

So, let’s discuss five tips that improved my newsletters. Hopefully, they’ll work for you, too.

 

  1. Consistency

Readers like to know when they’ll hear from you. Whether you send newsletters weekly, bi-monthly, or monthly, sticking to a schedule improves opens and click rates.

  1. Choose a Theme

The biggest complaint from writers is they don’t know what to put in their newsletters. As a result, so many end up being “Buy my book!” emails. Once I chose a theme, my newsletters became a breeze—even fun—to write.

Base your theme around your genre. If you write in multiple genres, it’s a good idea to segregate your list into genre groups. For example, a newsletter about fictional characters might not go over well for your nonfiction fans.

Because I write Native American metaphysical thrillers exclusively now, I share fascinating animal facts and tidbits about the Natural World. Once I based my newsletters around a theme, my opens and click-through rates improved tenfold. And it can work for you, too!

Open Rate

An email open rate is the percentage of subscribers who open a specific newsletter. Tracking open rates will give you a better understanding of how often your audience look forward to your emails, how successful your subject lines are, and what type of content is the most effective. Most email providers supply open rates for you.

A good email open rate falls between 17-28%. The average is 21.5% across all industries, according to the Email Marketing Benchmarks Report of 2022. For Media, Entertainment, Publishing, the average is 23.9%.

Click-Through Rate (CTR)

A CTR is the measurement of how many subscribers clicked on a hyperlink, call-to-action prompt (CTA), or image within your newsletter. The main goal for you is to measure engagement. By tracking click-through rates, you can gauge how your audience responds to your content. If you’re getting low engagement, it might be time to rethink what you’re sharing. Believe it or not, a good CTR is 2.9% for Media, Entertainment, Publishing.

Click-to-Open Rate (CTOR)

Most authors don’t pay enough attention to CTORs. It’s a mistake to ignore this valuable information. A click-to-open rate measures the effectiveness of your content. Because it’s based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. If your links, layout, copy, and overall content are interesting, your readers will want to click through to learn more.

Some email providers will show you the CTOR, some will not. To measure your CTOR, divide the number of unique clicks by the number of unique opens. For example, 100 clicks divided by 180 opens = 55%. As with all the metrics listed above, the CTOR fluctuates per campaign. A good CTOR for our industry is 12.4%.

  1. Write to One Reader, Not Thousands

Adopting the right mindset makes all the difference. If you try to please everyone, your newsletter will come across as cold and impersonal. It’s also stressful. My #1 tip is to write to your ideal reader only. If some subscribers don’t enjoy your newsletter, they don’t belong on your list. Chances are, they won’t buy your books, either. That is, if you’ve themed your newsletters to match your genre.

  1. How to Choose an Ideal Reader

Search your beta reader list or ARC team or readers who reply to every newsletter. One name should rise to the top. Or, better yet, use the same ideal reader you write for—you do have someone in mind while writing, right?—and craft each newsletter as a conversation between you and them. Not only will your newsletter sound sincere, but everyone who reads it will feel like you’re writing to them. It’ll read like a warm hug to a friend.

  1. Give More Than You Take

By sharing interesting tidbits, recipes, oddities from a certain era (whatever theme you choose), you are training your subscribers to click. Most of the time, you aren’t asking for them to buy anything. For example, in one of my newsletters I shared fascinating facts about eagles. If they clicked the prompt, it led to a live feed of an eagle’s nest. See what I’m saying? I rewarded those who clicked with the chance to watch mother and father eagles care for their young.

By training your subscribers to click links in your newsletters, when you release a new book, they’ll be more likely to click again.

In my next post (Part II), we’ll dig into the ins and outs of designing the layout of your newsletter, and why it’s important. If there’s still room, I’ll include how to set up an onboarding sequence. If not, there will be a Part III. 🙂 Sound good?

Do you write newsletters? What’s your theme? What’s your #1 tip? If you’re a reader, what type of newsletters are your favorite?

How Critical Distance Improves Writing

The conversation about critical distance doesn’t come up often in writing circles. If someone does raise the point, critical distance is usually mentioned in passing as though other writers should inherently know what it is and why it’s important. Let’s change that today.

What is Critical Distance?

The phrase stems from researchers who lost all subjectivity in their analysis. To regain clarity (critical thinking), they had to step away from the project for a while.

Practitioner researchers have often been criticised for a lack of critical distance from their work often leading to conclusions which can be, in the field of objective research, critiqued for a lack of creditability and validity (Saunders, 2007). Also inherent in this type of research is the fact that the types of practitioners who come to this kind of research often have been thinking about the research topic for several years bringing with them a host of assumptions and ideas of what they want to find out and usually already having a theoretical stance for the project (Drake and Heath, 2011; Wellington and Sikes, 2006).

Michelle M. Appleby, University of Derby

 

  • Surgeons aren’t allowed to operate on family members.
  • Cops aren’t allowed to investigate a family member’s murder.
  • Judges aren’t allowed to preside over a loved one’s case.

These rules are in place because the surgeon, cop, and judge cannot be objective if a personal connection exists.

What’s more personal than writing?

While drafting, we wear love goggles. We’re so wrapped up in our characters, we lose all objectivity. It’s only after we’ve gained distance that we can view the story through the proper lens. Also, we may miss plot holes or leave threads dangling while drafting.

I’ll give you an example…

When I wrote the first draft of Restless Mayhem, one of my anti-heroes mentioned two characters from a previous book. I’d originally planned to have these two characters play a critical role in the story, but then the plot twisted and turned and my original plan changed. Well, I forgot to change the conversation at the beginning of the book. Even though I read the manuscript a few times, I still missed it. After I set it aside for a month, those two names popped right out. And I thought, gee, why are they there?

At that point, I couldn’t recall what my characters did with that information, so I left myself a note and continued on. Guess what? No one ever mentioned those two names again. Never. Whoops! I ended up changing the names to two characters who did play a vital role in the plot. But what if I hadn’t set the manuscript aside? I’d have a lot of confused readers.

Does your character have an accent in chapter two that disappears in chapter twenty?

Does someone have green eyes that turn brown by the end of the book?

Did you name the cat Henry and then change it to Harry?

Did your character have a left arm injury that moved to the right?

Even though most of the above you’ll include in your story bible—you made one, right?—we can still miss seemingly insignificant details if we forego the critical distance stage. I know you’re excited to release your new book baby, but that puppy will shine even more if you allow it to sit a while. I’m amazed by what I find once I return to the manuscript.

How can we view our creations through an objective lens?

After you’ve written the first draft, set it aside for x-amount of weeks. The length of a break varies between writers. For some, two or three weeks may be enough. Others may need a month or more. There’s no right or wrong answer here. Whenever you’ve gained enough distance that you don’t recall every scene. The best way to do that is by working on a different project while the draft cools.

Benefits of critical distance…

  • Easily fix writing tics.
  • Catch typos and grammatical errors.
  • Seal plot holes.
  • Tie-up dangling threads.
  • Swap weak verbs for strong ones.
  • Correct passive voice.
  • Fix clunky words, awkward sentences, and/or phrases.
  • Deepen characterization.
  • Better ground the reader in the setting.
  • Strengthen your theme.
  • Make your writing more expressive.
  • Paint a more vivid mental picture.
  • Infuse more emotion.
  • Change body cues (1st drafts often include obvious or less-than ideal body movements).
  • Convey emotion better.
  • Rewrite to remove some dialogue tags.

Do you let the manuscript rest once you complete the first draft? How long do you let it sit?

Amidst a rising tide of poachers, three unlikely eco-warriors take a stand to save endangered Eastern Gray Wolves—even if it means the slow slaughter of their captors.

Preorder for 99c!

*Please note: 99c sale is only available on Amazon.

Restless Mayhem releases in ebook and paperback on April 26, 2023. Can’t wait!

 

What Do Ringtones Say About Your Characters?

One of my favorite ways to play with characterization is to assign my main character a ringtone.

In my Mayhem Series, Shawnee Daniels started with “You Oughta Know” by Alanis Morissette. Two books later, she switched to ZZ Ward’s “Put the Gun Down.” And now, she has “Ironic” also by Alanis.

Even without any other information, I bet you’ve already formed a visual of who she is, based on her ringtones.

If you guessed snarky and badass, you’re right. 😉

In my Grafton County Series, I used ringtones to show my main character’s emotional wellbeing. Sage Quintano has no designated ringtone for herself, but she constantly changes her Sheriff husband’s ringtone as a form of silent communication. She’s done it so many times, I doubt I could list them all, but let’s go through a few to show what she’s saying to her husband.

  • “Here Comes Goodbye” by Rascal Flatts

Considering this is a psychological thriller series, not romance, Sage used this ringtone to indicate fear.

  • “How Am I Supposed to Live Without You” by Michael Bolton

This ringtone showed Sage’s gut-wrenching devastation when their child was abducted.

  • “Just Once” by James Ingram

This ringtone showed Sage’s sadness about a rough patch in their marriage.

  • “Tonight I Wanna Cry” by Keith Urban

This ringtone indicates Sage’s sadness, too.

  • “Live Like You Were Dying” by Tim McGraw

Though this is an uplifting song, Sage used the ringtone to show a ticking clock on her life.

  • “If I Die Young” by The Band Perry

Sage used this ringtone to show fear.

  • “Let it Hurt” by Rascal Flatts

This one still gets me every time. Sage used this ringtone to show her devastation over an incident involving Ruger, one of her beloved dogs. Don’t worry. He survived. 😉

  • “All of Me” by John Legend

Sage used this ringtone to show her husband she’s feeling frisky.

  • “Only Women Bleed” by Alice Cooper

Sage used this ringtone to show her fear while being stalked by a killer. The killer also sent her this song, so it worked two-fold.

  • “Hurt” by Christina Aguilera

If you know, you know. This song shows soul-crushing sadness, and Sage used it to portray exactly that.

  • “Don’t Let the Sun Go Down on Me” by Elton John

Sage used this ringtone to show panic. If her husband didn’t hurry, she may die.

To add validity to this post, I ran a search to see how other writers might use ringtones. Couldn’t find what I was looking for, but Forbes had an interesting article.

Research indicates that people do judge mobile users based on their ringtone. In 2005, U.K.-based carrier Tesco Mobile surveyed 1,000 customers and discovered that 21% of them thought having a standard ringtone was “uncool.” The survey also concluded that people who use their own recorded voice as a ringtone are self-obsessed, and that users who constantly change their rings might be flighty and unreliable.

No rocket science, that. But there’s no doubt that ringtones have become big business because people want to say something personal about themselves. So we wondered, what does your ringtone say about you?

If your phone plays a classic rock tune, you’re showing your age, but you get points for figuring out how to change the ringer, Gramps.

If your phone is still playing “Jingle Bell Rock” in July, you’re not going to impress people with your productivity.

If your ringtone is a current hip-hop or R&B hit, you’re young at heart, but you’re not particularly original. Hip-hop ringtones accounted for more than half of the $300 million U.S. market in 2004.

If your phone plays the sound of an old mechanical phone bell, you’re not as funny as you think you are.

If your phone plays the theme song to a television show, you’re not going to impress anyone with your intellectual acumen. Perhaps a Mozart or Beethoven ringer would do some damage control.

If your phone never leaves vibrate or silent mode, you may be the kind of important person who can’t afford to waste time answering a phone call right now. Or maybe you just think you’re that important. However, you may also be considerate and respectful, the kind of person we’d like sitting behind us in a movie theater.

Unfortunately, we tend to get saddled with seatmates whose phones play the popular “Crazy Frog,” the clucking chicken, or any number of other annoying animal noises. If you’re one of these folks, you may be a sociopath.

Hope this post gives you some fun ideas on ways to use ringtones for your characters!

Have you ever used ringtones in your writing? Please explain how/why.

Do you change your own ringtone? Share the song!

If you had to choose one song to describe you, what would it be?