Getting What You Want

Photo by Fernanda Rodriguez from unsplash.com

Happy Halloween! You cannot get away from it. Websites like BloodyDisgusting and The Lineup, which are hardly sedate during the rest of the year, really kicked out the jams in October by letting everyone know about frightening books both new and old, as well what the streaming services are showing to commemorate All Hallow’s Eve (the answer: plenty). 

Out on the street, however, it’s been another story. Some folks have loathe to let their kids out for trick-or-treating for a variety of reasons. Others were concerned about passing out candy for a number of concerns.

I accordingly decided to go dark this Halloween for the first time since I became what I like to think of, probably self-deceptively, as a functioning adult. That raised another issue. What about the children on my street? They are each, to the smallest ankle-biter, uniformly kind, courteous, and in some cases sweet. A solution arrived in due course.

 I decided that I would distribute candy to the neighbor children at their homes before the official Halloween hours commenced. I was mindful that nothing will ruin a Halloween more for a child than finding a bunch of candy that they don’t like (or Apples. Or pretzels. Or anything made by Oral B) at the bottom of their bag at the end of the evening. 

The solution was simple: I did a little market research. I inquired as to the favorite candy of each child. I asked the parents, of course. The sight of an adult male who is elderly, stocky, and bald asking a child about their favorite candy does not make for a good look. Each kid, interestingly enough, had a different preference. I expected some consensus out of the fifteen little neighbors but none was to be had. I had never heard of some of the choices (Warheads? What the feck are Warheads?) but each of them was easily located, thanks to the local Dollar Tree. That, plus some baggies full of dog treats for the families with a Fido saved the day. It worked out fine. Everyone was happy, even (and maybe most of all) Grumpy Old Me. 

Market research. Remember that term.  Candy manufacturers (and manufacturers of just about everything else, really) sink all sorts of lucre into market research, focus groups, and the like before they roll out new products which then swim or sink in the ocean of commerce. Those that tread water and swim multiple laps get pride of place on the shelves of supermarkets. Those that go under three times (usually a product that I really like) don’t get so much as a lifejacket tossed to them. 

The publishing industry is really much more subjective. An author has to find an agent who likes the manuscript AND thinks that it can be sold to a publishing house. The agent finds an editor willing to stick their neck out, who takes it up the line and, well, sticks their neck out to get the book published. Again, it’s not enough for the editor to like the book. The ultimate determinant is whether they think that the book will sell. Editors don’t get in trouble because of the books or authors they miss. They get in trouble for the books they champion and usher to market that miss with the audience. The saying in such a case is, “We shipped twenty-five copies and got twenty-six back.” No one along the line, including the author in most cases, has any real research to back them up when they do this, other than that past performance will (hopefully) be the best indicator of future success. One major exception to this is Dr. Steve Hooley, an author who frequently comments on TKZ. Dr. Steve spends a lot of time at various stages in the writing process bouncing things off of his target audience, and to good effect. He is the exception rather than the rule on this. Authors want to write and finish. Publishers are looking for the successor to the last big hit, which has been at various points Harry Potter or The Da Vinci Code or girls with dragon tattoos or on trains. Older readers will recall when Stephen King first broke hugely, and the shelves and racks were full of horror novels. It looks as if that horror cycle is beginning again for a number of reasons. We’ll see. 

Photo by maounping at shutterstock

All of that sounds depressing. It might be. It might also actually be liberating if you are the writer slaving over their keyboard with high hopes of creating a bestseller, or any seller. While you do this, don’t aim to be next on the current trend line. You want to be first on the next trend. You want people to wonder who will be the next YOU. How do you get there? For starters, remember this bit of wisdom. An announcer who began his career on a low-watt radio station in western Pennsylvania eventually, through a lot of hard work and after experiencing years of failure, created a broadcast and merchandise empire by being himself. He did this in part by reminding himself each morning that “Someone is going to be successful today! Why can’t it be me?” Indeed. For seconds, don’t write like someone else. Someone has already done that. Tell yourself your story out loud until it sounds like something you would say. You’ve got a voice. Use it to sound like unique you, not someone else. And have fun while you’re doing it. If you’re not having fun you are probably doing the wrong thing or doing the right thing wrong.

Enjoy your day and evening. I hope you get exactly what you want in your candy bag. Be well, and thank you as always for being here. No you, no me. 

Photo by vishnuMK at unsplash.com

Video Marketing and Social Media Tips

Videos make a lasting impression. We live in a visual, media-rich world. Marketing via video continues to rise. Experts say 86% of all content will be in video format by 2022. Let’s look at current trends first, then move on to how writers can dip their toes into video marketing without suffering a panic attack. BTW, if you missed John’s clear and concise post about Zoom, be sure to check it out.

Video Trends

Instagram and Facebook Stories allow users to share short-form, vertical videos that disappear after 24 hours. Instagram Stories have 500 million active daily users. I know! That number shocked me, too.

Stories should be informal, relaxed, and allow viewers a quick snapshot of your day or a behind-the-scenes glimpse of your world.

Optimize for Mobile Users

There’s a higher demand for vertical videos that fit on mobile screens. Why? Because 75% of users watch videos on their phones and vertical fits better than horizontal.

Length

Try to keep marketing videos to under two minutes. The shorter the video the greater chance of viewers watching till the end. This “rule” can change according to platform. On Facebook, if you run over, I wouldn’t worry about too much unless it’s an ad. Ads should be kept as short as possible. On Twitter and Instagram, keep it bite-sized.

Live Video

Eighty percent (80%) of shoppers say they’d rather watch a live video than read a blog post. Shoppers age 18-34 watch live content daily.

Optimize for Hearing Impaired

Add captions for the hearing impaired. This tip will also add clarity if the speaker has an accent. Plus, some viewers prefer to watch video with the sound off.

YouTube

As far as SEO — Search Engine Optimization — goes, YouTube tops the list. To give you some idea of why, YouTube is the world’s second-largest search engine. With this in mind, I created a nonfiction book trailer, uploaded it to YouTube, and shared the video across social media.

As you can see, I didn’t include captions like I should have. Yet, after I posted this video, the book rose to #1 New Release, proving (at least, to me) we can veer away from these “rules” and still be effective.

Writers & Social Media

Whether we like it or not, social media is a must for writers. With fewer book retailers, the discoverability of books depends on the author’s online footprint. Regardless of genre, it’s a fact that social media buzz directly impacts sales. More than 40% of book recommendations come from word-of-mouth, which often originates online.

Whenever a fellow writer asks me for help with social media, my top tip is to be yourself. Be genuine. Social media should be fun. If you’re not enjoying yourself, people will notice.

Always conduct yourself as a professional, but don’t hide the real you while doing it. There’s so much garbage and negativity on social media. As writers, we need to rise above it and not get swept up in a pissing match over political views or coronavirus facts vs. misinformation. If we’re not careful, our opinions on certain subject matters can and will hurt our writing career. Non-writers view us as neutral, and we need to live up to that standard.

You might say: Gee, we’re not even allowed to have an opinion? Of course, we are. What we don’t need to do is broadcast it all over social media. Same goes for complaining about rejection letters, querying, writing, marketing, books we didn’t enjoy, critiques, fellow writers, etc., etc., etc. Use social media as if the whole world is watching, because the whole world IS watching.

The follow-up question I most often receive is, “Be genuine, got it. But how do I let readers know the real me?”

The answer is simple. Share your joys, your passion, your excitement. For example, I recently shared a video of my first reaction to opening the box of PRETTY EVIL NEW ENGLAND paperbacks. I broke almost all the “rules” stated above here, too, but my Facebook audience didn’t care. They loved being included.

Your turn, TKZers! What are some ways you’ve used video marketing?

Join the giveaway for a chance to win the paperback of Pretty Evil New England: True Stories of Violent Vixens and Murderous Matriarchs. Winner will be notified via email and announced in my November 2, 2020 post. Good luck!

a Rafflecopter giveaway

In the Neighborhood

S., my granddaughter, recently hosted her friend A. at my home for a sleepover.   The following day I drove A. back to her residence on the far east side of Columbus. It was a journey that we have made before. My usual route to A.’s house, a direct shot off of a freeway ramp, has been heavily impeded by construction. I accordingly took a different way through an older area of town with which I was only vaguely familiar. The girls were in the back seat chattering away as I navigated down residential streets in a part of the city that is a destination mostly for the people who live there. 

I made a wrong turn but was unconcerned. I was just off of the route as opposed to hopelessly lost. I made a turn in the right direction onto a street I had never heard of named Bexvie Avenue. Bexvie isn’t a long street. It is just a few blocks long, beginning on one street and ending on another. Since I am big on situational awareness I noted a cluster of neighborhood bars giving way to imaginatively named Apostolic and Baptist churches, all of it collectively comprising bricks within the residential mortar of a neighborhood that was new almost a century ago and which, like many of us, gamely carries on despite exhibiting its careworn age.

We were almost to the end of Bexvie when we suddenly came upon a large space on the north side of the street about the size of a city block, partitioned by a combination of fences and short walls and which included within a number of small buildings and, most remarkably, an exotic structure. A. reacted first, as she is wont to do. “What is THAT?!” she said. I eased the car to a stop and looked at it for a moment. “That appears to be a Buddist temple,” I said. 

That indeed is what it is. Its proper name of the structure is “Watlao Buddhamamakaram,” which designates it is a Laotian temple. The temple takes pride of place within the partitioned area, which appears to be set up as an araama. The small buildings clustered about the property serve as residences for the monks who tend to the property with obvious care. The temple itself would not look more out of place in the area than a beached ocean liner, but it so dominates the immediate area that I kept expecting Kwai Chang Caine to pop up from behind the gate and wave. 

I later dived down an internet research rabbit hole of (“I got you now, you wascawwy wabbit!” “On the contrary, I’ve got you!”) and as always knowledge begets more questions. In this case, documents indicate that the property went through a number of owners before being purchased in the late 1980s by a Laotian immigrant who eventually transferred the title to the Buddhist society responsible for running the temple. The araama has existed there since at least 2009 with little or no fanfare. I am sure that there is an interesting story as to how this religious community took root on a cross street deep within an urban enclave. While the Laotian community is relatively small in Columbus — about five hundred families — there is no official or unofficial Laotian neighborhood here. The residents of the city from Southeast Asia tend to cluster in the northwest side or the University area, far from this imposing outpost which serves as the religious, cultural, and social gathering place for the Laotian community. Columbus has a few Buddhist temples but most are located on busy thoroughfares that are conveniently accessible. This temple to say the least is an anomaly. 

I have been fooling around with an idea concerning what occurs in the months after a mysterious infectious disease appears and then disappears. The Watlao Buddhamamakaram quickly and boldly shouldered its way into the narrative. What occurs in my own fictitious narrative is that the community living there, which keeps itself to itself, is decimated by the disease, until several months later. Then it isn’t. I am having more fun with this project than I should, which is a good thing.  I also started thinking about a “what if” scenario in which we all woke up one morning to find that all of the vacant lots in the area were suddenly and without explanation no longer vacant but instead occupied by the totally unexpected. What if indeed? 

Have you stumbled across anything off of your regular beaten path in your city/town/village/mountaintop that you didn’t know about before and that might be worthy of remark? It can be anything from a place of worship or a pet cemetery to a place of unusual or illicit business, or anything in between. Share. Please. And thank you, TKZers, old, new, and in between, for visiting once again. 

(All photos from www.columbusunderground.com. All rights reserved.)

True Crime Thursday – Poor Choice for a Getaway Vehicle

by Debbie Burke

@burke_writer

Photo from Wikipedia

 

Not enough evidence exists to declare a new crime trend but, from time to time, thefts of motorized shopping carts make the news.

Battery-powered carts are intended for customers with physical disabilities. Yet some thieves—often under the influence—use them as getaway vehicles.

Since the top speed of the typical cart is two miles per hour, none has been involved in high-speed pursuits. So far, the success rate of clean getaways is zero.

But hope springs eternal.

In May, 2009, thefts of motorized shopping carts occurred in two separate incidents. A Florida man was caught riding a stolen cart not far from the store. Two South Carolina men attempted a similar caper. Because the carts were valued at $2500, all were arrested for felonies. If they had stolen regular, non-motorized carts instead, the charges would have been misdemeanors.

In September 2014, a 46-year-old woman from Fruitport Township, Michigan, couldn’t get a ride and didn’t want to walk. So, she put six bags of allegedly stolen clothes, worth $600, in a Walmart motorized cart and took off. She was apprehended two miles away by police who ran her through the Law Enforcement Information Network (LEIN), along with the man accompanying her. Both had outstanding warrants.

In January 2015, a Eunice, Louisiana man, age 45, who claimed to have a broken foot loaded up a Walmart cart with a half-gallon of vodka, Mardi Gras cups, and other items and headed across the street to a truck stop parking lot. Surveillance video confirmed he had not paid for the items. When police arrested him, the party was cancelled.

In November 2019, a different Louisiana man, age 32, realized he was too drunk to drive his car and worried he might get a DWI. His solution: drive a Walmart motorized shopping cart instead. A Terrebonne Parish sheriff deputy spotted the scooter parked between two cars at a bar a half mile away. After further investigation, he arrested the suspect. The man was charged, not for DWI, but “unauthorized use of a moveable”, a felony.

The above cases might have had better success if they’d chosen a vehicle like Bonnie and Clyde’s V8 Ford for their getaways.

Bonnie Parker – public domain

Clyde Barrow – wikipedia

 

 

 

 

 

 

 

 

 

TKZers: What’s the most unusual getaway vehicle you’ve heard of? Was it successful?

Happy Public Domain Day

Illustration from Tarzan and the Ant Men – public domain

By Debbie Burke

@burke_writer

Back in January, I tucked this idea in a folder and promptly forgot about it. Just found it. Unlike my memory, however, this information hasn’t expired.

If you’re not familiar with Public Domain Day, January 1 of each year marks the expiration of 95-year-old copyrights of films, songs, and books. As of January 1, 2020, creative works copyrighted in 1924 became free to use by anyone, hence the term “public domain.”

What does that mean?

We the public can now watch Harold Lloyd’s classic silent films like Girl Shy and Hot Water for free.

https://youtu.be/eFHdRkeEnpM
A composer, musician, dancer, or songwriter can now freely use George Gershwin’s classic “Rhapsody in Blue” and incorporate the tune into a new pop song, rap interpretation, music video, reggae routine, or any other variation they please.

Once the copyright expires on books, plays, or movies, anyone is legally allowed to adapt those stories into prequels, sequels, or offshoots; or take characters derived from the original work and feature them in completely new tales. Authors don’t need to pay a fee or obtain permission from a copyright holder to use them.

The Divine Comedy is an epic poem completed in 1320 by Dante Alighieri. The poem was not protected by copyright. Film maker William Fox adapted a portion of that work into Dante’s Inferno, a silent film that was copyrighted in 1924 and is now in the public domain.The story cards at the beginning explain why Fox made the film:

“In presenting in screen form the more striking scenes of “Dante’s Inferno” we are realizing a cherished ambition. After a long period of careful preparation and thought, we decided to interpret reverently this classic masterpiece in its undisguised truth—weaving into its vivid realism the thread of a simple modern story. Thus the warning of Dante is more definitely emphasized—that by our daily thoughts and acts we may be unconsciously building up for our own future—A VERITABLE HELL ON EARTH.

“In the human brain a thin wall divides a heaven and a hell. Are we hewing down that wall? Are we leaving love and sunshine for the crimson realms of agony and remorse?”

The theme of The Inferno clearly resonated with Fox, inspiring him to update the story to his then-contemporary world. In the same way that Fox took an old poem without a copyright and adapted it to a different era, today’s movie makers might use his 1924 film as the basis and inspiration for new creations.

What can writers do with works in the public domain?

We can re-imagine a timeless theme in a new form.

We can take a classic story and play it out in a different setting. Christopher Robin in space? Peter Pan in a post-apocalyptic world?

We can resurrect a beloved or fascinating character to live again in further adventures.

In the 1924 film, Sherlock Jr., Buster Keaton aspires to be a great detective like Sherlock Holmes and embarks on a series of comic, crime-solving adventures. This silent classic showcases Keaton’s incredible versatility as a director, actor, comedian, and super stunt man. Click on this link for 45 minutes of fun.

Other works that came into the public domain last January include:

Tarzan and the Ant Men by Edgar Rice Burroughs

 

When We Were Very Young by A.A. Milne

The Magic Mountain by Thomas Mann

The Man in the Brown Suit by Agatha Christie

The first film adaptation of J.M. Barrie’s play, Peter Pan.

Here’s a link to other works that are now in the public domain.

 

Project Gutenburg makes an extensive collection of public domain works (under Australian copyright laws) available to read for free. As a kid, I was a huge fan of Dr. Doolittle books by Hugh Lofting.  After finding the site, I spent an hour happily touring with Dr. Doolittle’s Circus and remembering illustrations I hadn’t seen in 60 years.

Today, if I wanted to write a book starring Dr. Doolittle’s sidekick, Matthew Muggs, AKA the Cat’s-Meat-Man, and Mrs. Theodosia Muggs, that is allowable.

Illustration from Dr. Doolittle’s Circus where Mrs. Muggs dispatches two villains

 

 

It’s not necessary to wait until a work goes into the public domain to use it but you must obtain permission from the copyright holder and/or pay a fee (often hefty). For instance, Desire Under the Elms, the 1924 play by Eugene O’Neill, was adapted into a 1958 movie. At least a portion of the film’s budget went to lawyers negotiating the rights under which O’Neill’s play could become a movie. If producers had waited until 2020, they could have had free, unfettered use of the play. But they’d no longer have the stellar cast from 1958:  Sophia Loren, Burl Ives, and Anthony Perkins.

Under earlier copyright law, the term of the copyright for a creative work was 75 years. In 1998, Congress extended the term to 95 years, due in large part to the lobbying of The Walt Disney Company. They wanted longer protection for the ginormous income stream generated by a certain mouse. Under current law, unless another extension is granted, Mickey will enter the public domain in 2024. After that, theoretically, anyone may be able to use Mickey’s image and earn money from it.

Want to bet on that happening?

Nah, me neither.

Works in the public domain can be a source of inspiration for writers to freshen a timeless theme, to create new stories that happen before or after the original work, or to breathe new life into memorable characters.

When Casablanca goes into the public domain in 2037, I’ll write the sequel I’ve had in mind for years…if I’m still around.

Not betting on that either!

~~~

TKZers: Do you ever hanker to write a new episode or sequel to a favorite book or series? Please give examples.

What books or movies do you look forward to being in the public domain?

~~~

 

 

Debbie Burke’s latest thriller, Dead Man’s Bluff, will enter the public domain in the year 2115. Or you can buy it now for only $.99.

True Crime Thursday – Scams That Target Writers

Public domain, Winsor McCay, Dream of the Rarebit Fiend, 1909

By Debbie Burke

@burke_writer

 

Like mosquitos in summer, scammers keep buzzing in with new tricks to suck the blood from writers. Here are three that recently hit my radar:

Scam #1 – We Pay You to Write!

A couple of months ago, several members of the Authors Guild received emails from individuals claiming to need articles or workbooks written for an upcoming seminar. The bait is a substantial fee and a promise of wider recognition through their organization. They may claim to have a disability, with the inference that if you write for them, you also enjoy the satisfaction of helping. Or…if you don’t write for their worthy cause, you should feel guilty. Con artists are masters at manipulation.

Here’s a sample invitation from “Paula Smith”:

Hello, My name is Paula, an academic consultant. I have a speech distorting condition called Apraxia. I got your contact details online and I need your service. Can you write an article on a specific topic for an upcoming workshop? The article is to be given as a handbook to the attendees of the workshop. I have a title for the article and have drafted an outline to guide you. Please get back to me for more information

(442) 278-5255

Paula

Fortunately, the author who received the solicitation investigated a little deeper and discovered “Paula’s” phone number had numerous complaints against it for fraud. A helpful resource to check out questionable phone numbers is callername.com.

More writers added their suspicions to the Authors Guild discussion group but weren’t sure how the scam worked.

Then AG member and travel writer Lan Sluder offered the following enlightening explanation:

This is a scam that is well known in the hospitality (lodging) industry. The target is usually smaller inns, hotels and B&Bs. Someone makes what seems a legitimate reservation, often for several rooms, and pays by check or credit card. There are various versions, but typically the inn owner is overpaid or part of the reservation is cancelled or changed and the scammer wants a refund. Much later, the original credit or check payment is found to be invalid, and the inn owner is out hundreds or thousands of dollars. Some of these scammers are pretty clever, and it’s not always easy to tell an authentic reservation from a fake one. Occasionally, hotel owners or reservations offices are fooled into thinking it is an actual guest reservation.

I’ve written a number of travel guides and other travel books that review hotels so I get a lot of these scam emails due to mistakes by the less sophisticated scammers.

A similar scam exists targeting attorneys, CPAs and small businesses of all kinds. I guess now the scammers are starting to target writers.

——————————
Lan Sluder
——————————

Another AG poster who’s a member of the American Translators Association added that their members have also been targeted and shared the story of one victim. The scammer “overpaid” then asked the translator to wire money for the refund. Unfortunately, she did, shortly before the scam check bounced and she was out $2000.

Ouch!

Scam #2 – Fake Marketing Offers

These scammers keep reinventing themselves with different aliases and websites. Be wary of anyone who calls out of the blue or sends an email with wording similar to this:

Dear Author,

Our expert book scouts discovered your fabulous novel and we are excited to offer you an amazing opportunity. Because we believe so strongly in the bestseller potential of your book, we want to invest [fill in outrageous amount of money] in your marketing and publicity at absolutely no cost to you. We will reserve a place of honor for your book at the upcoming [fill in prestigious book fair or festival]. Your success will be our reward.

Sincerely,

A Company That Believes in Your Fantastic Talent (smirking)

After a few more flattering emails, they swoop in for the kill shot:

We reaffirm you do not have to pay one penny for our fabulous marketing package because our faith in you is so strong. To be fair, we know you’ll want to contribute your part by paying the bargain registration fee of only [fill in hundreds to thousands of dollars].

Here’s a post from YA author Khristina Chess who was contacted by Readers Magnet. Interestingly, they claim to be accredited by the Better Business Bureau as of 2019. However this BBB link shows multiple complaints against them.

Here’s a list of companies that engage in practices that may technically be within the law but slide into slimy.

 

 

 

Before you engage any writing-related services, check them out on Writer Beware  whose mission is:  “Shining a bright light into the dark corners of the shadow-world of literary scams, schemes, and pitfalls.”

A big thank you to Writer Beware for watching out for writers!

Scam #3 – Impersonating Agents and Editors

Earlier this year, intrepid Victoria Strauss covered cases of scammers who assume the identity of legitimate agents or editors then contact unsuspecting authors. Of course, struggling writers are understandably thrilled to have a big-name agent contact them. Just be sure the person is who they claim to be. Here’s Victoria’s post.

On July 16, agent Victoria Marini @LitAgentMarini tweeted the following warning after learning someone had co-opted her name:

“It has come to my attention that someone is impersonating me online, likely in an attempt to scam writers. I am not associated with WritersDesk LLC, nor do I sell videos, materials, editorial work, or any other good or service. Many thanks to @victoriastrauss.”

 

Protect yourself from true crimes against writers. Always verify the source.

 ~~~

TKZers: Have you been solicited by questionable people or companies regarding your writing? Please share your experience and outcome.

 ~~~

 

 

Check out a devious scam with a unique twist in Debbie Burke’s thriller, Stalking Midas, available at this link.

Why Readers Love Crime Thrillers — With Adam Croft

I’m thrilled to host Adam Croft as a guest on the Kill Zone. Adam is one of the leading indie authors in today’s crime thriller market. He’s sold over two million books in the past few years and several times he’s held the #1 Best Seller spot on all of Amazon—ahead of names like JK Rowling, James Patterson, and the King (Stephen King, that is.)

I’m also proud to say (brag) that Adam and I have been friends since 2014. That was before Adam Croft was famous and when I still had hair. We’ve cross-blogged, shared personal emails, had some laughs, and he’s been a highly-influential mentor on my writing and publishing journey through his leadership in The Indie Author Mindset.

But, enough of what’s in it for me. Here’s what Adam Croft has to say about why readers love crime thrillers.

——

Human beings are fascinated by death and reading crime thrillers. As morbid and unsavory as that sounds, it’s a good job they are as otherwise I wouldn’t be here writing this article and you wouldn’t be reading it.

If we did not have a fascination with death, one of the world’s most popular and enduring fiction genres would not exist and I’d be out of a job. So I’m pretty pleased that we do. But, what has caused us to be hardwired to think in this way? What makes death and murder in particular so fascinating to us?

Fascination goes hand in hand with intrigue, and it is to intrigue that we must turn first. Naturally, human beings are intrigued by why someone would want to kill another human being. To most of us, committing a murder is unthinkable.

Of course, we’ve all known people that we’d love to kill, but actually contemplating doing it is something entirely different. This intrigue surrounding those who do, then, is entirely natural. It’s one of society’s final taboos, and we are naturally intrigued by the ways in which people murder each other.

There’s also a sense of needing to understand, which is what compels our sense of intrigue. Naturally and evolutionarily, we feel the need to understand the situation of murder in order to protect our species and prevent or predict future occurrences. It would be fair to say that this is an in-built, animalistic sense, which puts our fascination at a level much deeper than sheer intrigue.

However, this would be a little too simplistic. Why, then, do real-life murders not fascinate us as much as they did in Victorian times, when newspaper circulation figures would regularly treble off the back of a good murder?

Nowadays, we’re far more satisfied to get our dose of death through fiction like crime thrillers. We know fiction isn’t real, so the purely evolutionary theories go out of the window at this point. In my opinion, it’s the complexity and make-up of the murder mystery or crime thriller novel which provides the fascination here.

The truth is that most real-life murder is actually incredibly pedestrian. There’s a fight and someone dies. A jealous husband murders his ex-wife. There’s a gangland killing. No particular element of mystery comes into play with any of these situations, which leads me to posit that our fascination with murder is no longer rooted in our desire to protect our species but instead with the logic of the puzzle and the mystery surrounding a well-constructed crime thriller novel.

The longevity of the mystery/crime novel is rooted in its complexity and infinitely changing forms. The number of ways in which a crime is committed, and the reasons for someone wanting to commit it, is what keeps crime thriller novelists like me in a job.

A clever and sophisticated plot is what readers crave, and it’s the reason why Agatha Christie is the best-selling author of all time. Her proficiency for developing the twists and turns and ingenious plots for which she was most famed is the reason why people keep going back to her time after time.

The most us modern-day mystery and crime thriller writers can hope for, following far behind in her wake, is that we might be able to side-step the reader somewhere along the way and leave them guessing to the last.

It would be far too simplistic, though, to say that we’re now purely interested in the type of brain-teasing mystery akin to a crossword puzzle. There’s certainly still a psychological element involved, which is why psychological thrillers are huge business.

As a species, we pay attention to these sorts of plots because we have an animalistic need to know we are safe. We need to understand the mind of the killer.

This understanding is the reason why psychology courses and degrees are so popular in the western world, and particularly in Britain, where the murder mystery is particularly venerated.

Human beings have an innate desire to understand ourselves and other human beings.

If you’ll forgive me adopting a purely political point of view for a moment, this is a very heart-warming realization from a progressive perspective, as our need to understand each other as human beings is something which we’ve been sadly lacking for most of our existence as a species.

We can be sure that crime fiction will last, and there are a number of reasons for this. Crime’s bedfellow in terms of sheer popularity is undoubtedly the romance genre; a type of book which offers resolution and has well-rooted and respected forms and conventions.

Naturally, it has had to adapt and recent years have seen the rise of rom-coms and even the sub-genre of erotica (although many, including myself, would either put erotica into a sub-genre of thrillers or a genre all of its own).

Mystery, too, has had to adapt. Writers such as P.D. James have prided themselves in breaching the (admittedly small) gap between crime and literary fiction, combining a well-written book with a tight and intricate plot.

It would be worth me noting here that the concept of ‘literary fiction’ does not exist to me. The only great literature is a book that you enjoy. Crime thriller novels, generally speaking, have the added benefit of being stripped of pretension and putting the reader first, not setting the writer on an undeserved pedestal. The enduring popularity of the genre is a testament to its superiority.

It would be fair to say, then, that the crime thriller and mystery genre can be expected to live on. As our fascination with death and our need for logical complexity continue to be fused together beautifully by fiction, we can be assured of even more great books to come. It’s because people love to read crime thrillers.

——

With over two million crime thriller books sold in over 120 countries, Adam Croft is one of the most successful independently published authors in the world. His crime thrillers Her Last Tomorrow and Tell Me I’m Wrong topped the Amazon and USA Today charts. His new release, What Lies Beneath, starts a new series for Adam that might exceed everything he’s already accomplished.

And, Adam Croft was an accomplished stage actor before turning indie-writer ten years ago. His first crime thrillers were the Knight & Culverhouse series. He also developed his Kempston Hardwick series before writing super-successful stand-alones. Now, Adam is off on a new venture with What Lies Beneath being Book 1in the Rutland series where he bases crime thriller fiction on a real location in the UK. It’s available for pre-order now and out on July 28th, 2020.

The University of Bedfordshire bestowed Adam an Honorary Doctor of Arts for his outstanding contribution to modern literature. As well, Adam has been a regular on the HuffPost, BBC Radio, The Guardian, and The Bookseller. He also hosts a regular podcast called Partners in Crime with fellow bestselling author Robert Daws.

But, for Kill Zone followers—especially crime thriller writers—Adam Croft has outstanding resources through his Indie Author Mindset books, courses, podcasts, and Facebook Group. Adam states his tipping point as a commercial writer was when he changed his mindset to believe in himself and treat his writing as a professional business.

Obviously, it paid off.

The Writing Math: Craft… plus Art… equals Performance

By Larry Brooks

Allow me to share the story of a writer you may have heard of, and if you haven’t you either aren’t a mystery/thriller fan (you’re here on Kill Zone, I’ll assume you are) or you aren’t paying attention. His name is Robert Dugoni, the author of 18 novels across three series and one literary novel that just sold to Hollywood, as have several of those novels. He is a multiple New York Times bestseller, with enough other lists and awards and credits to fill up an entire Kill Zone post.

This month we celebrate that an author of mystery and thrillers (legal thrillers, murder mysteries and spy stories) is on the cover of Writers Digest Magazine. (Never mind that WD has labeled this their travel writing issue, the monthly interview here is all about writing novels.) He is one of us, and he has something to say to all of us who ply this craft.

There is an amazing bottom line to this author’s journey, which he describes with perfect focus and humility from a teaching perspective. We’re all on that path, seeking a summit, as he has over twenty years of searching for that intersection between craft and art.

He’ll tell you he’s still climbing and learning, too.

He started out with his skill (his “art”) as a writer—honed through a background in journalism and as a defense attorney—with the risky yet common belief that the story-craft side of things was a no brainer. He’d been a reader of quality novels since childhood, so of course he knew in his gut how a novel came together and what makes it tick.

He believed that’s how successful writers do it. Some of them actually claim it as their experience. They just take a chair and start typing, letting the story flow out of them. It would take him years to realize that such advice is toxic, if not an outright lie.

Those years commenced when he left the practice of law after 13 years to pursue his dream of writing fiction. Full time, cold turkey. What he didn’t know was that it would take six years to arrive at that magic moment when craft and art finally embrace, with a brief time-out to write a non-fiction book that become a 2004 Washington post Book of the year (The Cyanide Canary). After that he went back to his dream and his WIP, which was a legal thriller titled The Jury Master.

Here’s a little more math for you: over those six years, he submitted The Jury Master to 42 agents. A lot of us would have hung it up after such a string of rejections. Sometimes he would go back and tweak the story, but he received very little input that he could use to raise the bar. He was on his own, as most of us have felt at some point in our journey.

In the meantime life continued, and he found himself frequenting a neighborhood bookstore… where he happened upon a shelf he’d never paid much attention to before: the place where the writing craft books were displayed. Mind you, this was the early 2000s decade, and there wasn’t a James Scott Bell or a Donald Maass or a Larry Brooks writing craft books yet. No, in 2004-07 we’re talking Al Zuckerman, Christopher Vogler and Sol Stein, to name a few of that era.

That’s when an epiphany blew up his life. In a good way. He realized he really didn’t know what he was doing as a novelist. Even after all that reading, his “gut” wasn’t getting the job done.

So Dugoni took over a year off to absorb as many craft books as he could, searching out teachers of fiction craft, applying the principles he discovered to the now dog-eared manuscript of The Jury Master, assembling more than few binder full of notes. Finally this lead to what was, in sum, a total rewrite of the novel.

He thought he knew. But he realized—and was humble and hungry enough to admit it—that he didn’t. That he didn’t even know what he didn’t know.

The storybook outcome of this launch phase of Robert Dugoni’s career, the fruition of all that study, was that The Jury Master landed an agent forthwith, and the book became his first New York Times bestseller, and the first of a five-title series featuring hero David Sloan. Who was, of course, an ace attorney with a mysterious past.

Anyone who tells you writing cannot be taught is thus proven wrong.

Or at least, confused. Sure, Robert Dugoni was a Phi Beta Kappa from Stanford, but that doesn’t mean the knowledge isn’t accessible to anyone with the discipline to seek it out.

What is hard to teach is how to land on a worthy story idea/concept/premisethat requires a learning curve and a keen sense of dramatic and thematic potential, as well as commercial viability. I’m not saying the craft essential to actually writing an idea as a novel is easily or quickly taught—Brother Bell will second me on that one, I’m sure—just that the information and framing of what you need to understand is out there, relevant and more than ready to change your writing life.

Cut to 2020, and this July cover article/interview with Writers Digest Magazine.

By now Robert Dugoni has sold over six million copies of his 18 novels, including the bestsellers My Sister’s Grave (which launched the 7-title Tracy Crosswhite series), and The Extraordinary Life of Sam Hell (his literary novel), as well as the new Charles Jenkins spy series, with the second title due out end of September.

The author of that July 2020 Writers Digest article/interview was, well, me.

I’ve known Bob for years after hanging out at writing conferences and discovering that, despite him being a pantser and me an outliner, we shared a strikingly similar outlook on the craft. Ultimately he would go on to blurb one of my novels (Deadly Faux) and my 2017 craft book (Story Fix). More recently, he wrote the Foreword to my new craft book (Great Stories Don’t Write Themselves), published last fall.

Having written for Writers Digest many times, I pitched the editors on the interview, and they didn’t hesitate. The transcript was over 7000 words, and if you’ve ever edited and assembled an interview toward a coherent through-line narrative, you know how long it takes to get it down to 2500 words. WD loved what he had to say, and asked for an additional 800 words. The interview not only covers the timeline of his career, it also delivers abundant take-aways and learning that will be well worth a hungry writer’s time.

In this interview Robert Dugoni has given us a master class on how to avoid the most common mistake and pitfall that explains the 96 percent failure rate of manuscripts submitted to agents for representation (this via The Huffington Post; rejection is almost always a combination of less-than-compelling or original story ideas—which is indeed hard to teach—alongside a flawed sense of structure, character, flow, or simply the writing itself… all of which reside at the very teachable heart and soul of craft).

Which brings me back to today’s title. It’s that word: performance.

Robert threw it in at the end of the interview, and it was something I’ve never heard a writer say before. It froze me with introspection. He says that when a writer has internalized and assimilated and worked with the core principles of storytelling craft—to the point that she or he can see it just below the surface in the books they read, and within their vision for the stories they want write—only then can they truly and effectively sit before the blank page and actually perform. And when that happens, when the writer truly knows how a story should work, it becomes a blissful experience.

This is true regardless of one’s writing process preference, pantser and planner alike. Craft empowers both, the lack of it compromises both.

We perform, in the same context that any professional puts themselves in front of an audience to present their art, relying instinctually on the compounded sum of their years of study and practice of their craft. Singers. Actors. Editors. Athletes. Doctors and nurses and their medical peers. Therapists. Shrinks. Mechanics. Pilots. Designers. They are all artists. But before their art can work at a professional level, a level where people pay money to experience their art, they needed to build a foundation of craft, of the knowledge of their chosen field of work.

Writers who struggle for many drafts over what is often many years are, in fact, searching for and struggling with their handling of those core craft principles. Some aren’t even aware of what they’re missing. All of us know that feeling, just as Dugoni did for those six early years and those 42 rejected drafts.

But he’s a testament as to what can happen when you truly submit to the truth that it is craft will set you free, and allow you to set sail in pursuit of your writing dream.

As a footnote, Robert Dugoni continues to teach at conferences and runs his own annual retreat. Not because he needs to—before the virus and with his prodigious output, he was traveling to book signings nearly every weekend—but because he truly wants to give back, so that we don’t burn six years or more of our life, as he did, chasing something that can outrun us if we aren’t sure what we’re chasing.

Larry Brooks

Larry Brooks is a former Kill Zone blogger who has maintained his own website, Storyfix.com, since 2010. He is the USA Today bestselling author of six thrillers and four books about writing fiction, including Story Engineering.

His latest, Great Stories Don’t Write Themselves,” was published last November from Writers Digest books, a division of Penguin Random House.

 

True Crime Thursday – Murderpedia

by Debbie Burke

@burke_writer

 

Public Domain Review

Crime writers have—shall we say?—unusual research needs. We often joke that law enforcement could knock on our doors at any moment because of suspicious internet searches.

Recently, I ran across a site called Murderpedia. It claims to be the largest free database of serial killers and mass murderers around the world. It lists more than 5800 male murderers and more than 1000 female murderers going back hundreds of years in history.

It’s indexed alphabetically by both the killer’s name and by the country where the murder(s) occurred. Each entry chronicles the crime(s), method of death, and ultimate disposition of the case–hanging, firing squad, guillotine, life in prison without parole, etc. Additionally, there are photos, artists’ renderings, and illustrations to go with some stories.

At random, I chose a link to Bridget Durgan, an Irish housekeeper who was so horribly mistreated by her various employers that she vowed to kill them if she ever had the chance. In New Jersey in February, 1867, an opportunity arose. Durgan stabbed and clubbed her employer, Mrs. Mary Ellen Coriel, to death then set the Coriel house on fire, blaming the crime on robbers. Nobody believed her and she was found guilty at trial.

While in prison awaiting execution, Durgan revealed her sad life to the Reverend Mr. Brendan who published her story as a cautionary tale. The illustrated pamphlet was also likely sold to spectators at Durgan’s hanging.

Public Domain Review

Lurid pen and ink drawings show the mortally wounded Coriel still alive, lying on the floor near her baby, Mamey, and the wild-eyed Durgan standing over them. Durgan reportedly said she allowed Coriel to kiss her child goodbye before finishing her off.

Durgan was hanged in August, 1867.

After perusing the Murderpedia site for an hour (or three!), I was struck by the immense amount of work that had gone into researching and cataloging thousands of cases. Then I noticed the last update was in 2017.

What had happened to Murderpedia?

Down the rabbit hole I tumbled.

I found out that the curator/director was a Spanish criminologist and author named Juan Ignacio Blanco whose own story is nearly as strange as the cases he chronicled. In 1992, he investigated the triple murder of three teenage girls, known as the Alcasser case. He believed two men accused of the crimes were scapegoats who’d been set up by wealthy, politically-connected, Spanish power brokers to cover their own guilt and to divert attention from their other crimes, including pedophilia.

Blanco was branded a conspiracy theorist.

After he published a book about his findings, he was convicted of insulting and slandering officials in charge of investigating the case and served time in prison. His book was judicially seized in 1998 because it included autopsy photos of one victim without her family’s consent. Accusations swirled that Blanco and the father of another victim in the case had set up and operated a foundation that resulted in hefty profits to both of them.

Shortly before Blanco’s death from cancer at age 63, he appeared in a 2019 Netflix series that reexamined the Alcasser Murders.

Was Juan Ignacio Blanco a greedy opportunist who capitalized on a terrible tragedy or a courageous crusader against corruption seeking truth and justice?

Whatever he was, he left behind the vast library of Murderpedia, crammed with painstaking research that’s a fascinating resource for crime writers.

~~~

TKZers: What’s your favorite crime research rabbit hole?

~~~

 

 

If Hurricane Irma doesn’t kill Tawny Lindholm, a shady sports dealer will when she becomes the bargaining chip in a high-stakes gamble. The winner lives, the loser dies.   

Debbie Burke’s new thriller, Dead Man’s Bluff is now on sale at the introductory price of $.99. Here’s the link.

How To Get Away With Murder

Murder. It’s forever been the stuff of books, movies, poems and plays. Everyone from Shakespeare to Agatha Christie told foul-play murder stories. That’s because, for gruesome reasons, murder cases fascinate people.

I think murder is the great taboo. It’s also the great fear of most people except, maybe, for public speaking. Jerry Seinfeld quipped, “At a funeral, the majority of people would rather be in the casket than giving the eulogy.”

Yes, murder is the ultimate crime. In mystery books and Netflix shows, murder cases are solved and neatly wrapped up in the end. This leaves the reader or audience with the satisfaction of knowing who done it and probably why.

That’s not always the truth in real life. Many murders go unsolved for a long time. Some go cold and are never resolved. Statistics vary according to region, but probably a quarter of murders never get cleared.

Thankfully, most murders are easy to solve. They’re “smoking guns” where the killer and victim knew each other, the killer left a plethora of evidence at the scene or took it with him, witnesses saw the murder take place, or the bad guy confessed to the crime. That’s really all there is to getting caught for committing a murder.

So, why do roughly twenty-five percent of people get away with murder? It’s because they don’t make one of these four fatal mistakes. Let’s look at each in detail and how you can get away with murder.

Leaving Evidence at the Scene

Did you ever hear of Locard’s Exchange Principle? It’s Murder Investigation 101. Dr. Edmond Locard was a pioneer in forensic science. Dr. Locard held that at every crime scene the bad guy would leave evidence behind that would connect them to the offense. Locard summed it up this way:

“Wherever he steps, whatever he touches, whatever he leaves, even unconsciously, will serve as a silent witness against him. Not only his fingerprints or his footprints, but his hair, the fibers from his clothes, the glass he breaks, the tool mark he leaves, the paint he scratches, the blood or semen he deposits or collects. All of these, and more, bear mute witness against him. This is evidence that does not forget. It is not confused by the excitement of the moment. It is not absent because human witnesses are. It is factual evidence. Physical evidence cannot be wrong, it cannot perjure itself, it cannot be wholly absent. Only human failure to find it, study and understand it, can diminish its value.”

Dr. Locard was absolutely right—most of the time. That quote was from the early 1900s. It was long before the sophistication of DNA profiling and amplifying light to find invisible fingerprints. Today, trace evidence shows up at the micro level, and there’re ingenious inventions used to find it. But… not always.

I’m familiar with a high-profile and unsolved murder case from 2008 where two killers enticed a female realtor to a house and savagely stabbed her to death. It’s a long story. A complicated story. And, so far, they’ve got away with the murder.

The victim was totally innocent. She was set-up as a sacrifice to protect someone else who was a police informant. The police know full well who the killers are—a Mexican man and woman from the Sinaloa drug cartel—but they’ve never been charged. It’s because they left no evidence of their identity at the scene. They’ve also never broken the other three murderer-catching rules.

There’s more to scene evidence than DNA and fingerprints. There are dozens of evidentiary possibilities including hairs, fibers, footwear impressions, chemical signatures, organic compounds, match heads, cigarette butts, expended shell casings, spit chewing gum, a bloody glove or a wallet with the killer’s ID in it. (Yes, that happened.)

Removing Evidence from the Scene

The flip side of Locard’s Exchange Principle is the perpetrator removing evidence from the scene that ties them back to it. This can be just as fatal to the get-away-with-it plan as left-behind evidence. And, it happens all the time.

Going back to the unsolved realtor murder, there’s no doubt the killers left with the victim’s blood on their hands, feet and clothing. This innocent lady was repeatedly shived. The coroner report states her cause of death was exsanguination which is the medical term for bleeding out.

For sure, her killers had blood on them. But, they made a clean escape and would have disposed of their blood-stained clothes. That goes for the knife, as well. Further, the killers did not rob the victim. They didn’t steal her purse, her identification, her bank cards or even the keys to her new BMW parked outside.

The killers also didn’t exchange digital evidence to be traced. They used a disposable or “burner” phone to contact the victim to set up the house showing. It was only activated under a fake name for this one purpose and was never used again. The phone likely went the same place as the bloody clothes and knife.

Being Seen by Witnesses

I once heard a judge say, “There’s nothing more unreliable than an eyewitness.” I’d say that judge was right, at least for human eyewitnesses.

Today’s technology makes it hard not to be seen entering or exiting a murder scene. There’s video surveillance galore. Pretty much everywhere you go in an urban setting, electronic eyes are on you. You’re on CCTV at the gas station, the supermarket, the bank, in libraries, government buildings, transit buses, subways and on the plane.

In bygone lore, the killer often wore a disguise. That might have fooled human surveillance, but it’s hard to trick cameras that record evidence like get-away vehicles with readable plates. It’s also hard to disguise a disguise that can be enlarged on film to reveal uniquely identifiable minute characteristics.

Back to the unsolved realtor slaying again. The killers were seen by two independent witnesses when they met their victim in the driveway outside the show home. One witness gave the police a detailed description of the female suspect and worked with an artist to develop a sketch. It’s an eerie likeness to the Mexican woman who is a prime person-of-interest along with her brother—a high-ranking member of the El Chapo organization.

Unfortunately, there’s just not enough evidence to charge the Mexicans. They left no identifiable trace evidence behind at the crime scene. Whatever evidence they might have taken from the scene hasn’t been found. There was no video captured and the eye-witnesses can’t be one hundred percent positive of visual identity.

There’s also the fourth missing piece to the puzzle.

Confessing to the Murder

Murderers are often convicted because they confessed to the crime. Sometimes, they confess to the police during a structured interrogation. Sometimes, they confess to a police undercover operator or paid agent during a sting operation. Sometimes, their loose lips sink their ship by telling an acquaintance about doing the murder. And sometimes, they’re caught bragging about the murder on electronic surveillance like in a wiretap or through a planted audio listening device—a bug.

Police also arrest and convict murderers after an accomplice turns on them and decides to cooperate with the investigation in exchange for a lesser sentence. Then, there are the revenge situations. The murderer has confessed to an intimate partner who they thought they could trust and couldn’t.

That has yet to happen in the unsolved female realtor murder. There is no doubt—no doubt—that a group of people know what happened in her murder. It’s known, with probable certainty, who the Mexican pair are. It’s also known, with probable certainty, who the real police informant was and who conspired to protect them by offering the innocent victim as a sacrificial slaughter to appease the Sinaloa cartel’s “No-Rat” policy.

This murder case can be solved once someone in the group decides to reveal evidence implicating the killers. That likely won’t be anything in the Locard arena or in the eye-witness region. It’ll be an exposed confession that will solve this case.

Someone will eventually talk. The current problem is that everyone in the conspiracy circle is connected by being blood relatives, being a member of the Hispanic community and being involved in organized crime. Their motive to talk is far outweighed by their motive to stay silent.

Takeaway for The Kill Zone Gang

If you’re a mystery/thriller/crime writer, always consider these four crime detection principles when working your plot. No matter how simple or complex your plot may be, the solution will come down to one or more of these points. If it doesn’t, then your antagonist is going to get away with murder.

———

Garry Rodgers is a retired homicide detective and forensic coroner, now an investigative crime writer and successful indie author. Garry also hosts a popular blog at his website DyingWords.net and is a regular contributor to the HuffPost.

Garry Rodgers lives on Vancouver Island in British Columbia at Canada’s west coast. He’s a certified 60-Tonne Marine Captain and spends a lot of time around the saltwater. Follow Garry on Facebook, Twitter and BookBub. He has stuff on Amazon, Kobo and Nook, too.