Hook Your Readers with a Compelling Storyline, Tagline, & Back Cover Copy

by Jodie Rennereditor & author 

You run into a friend and mention you’re writing a novel. “What’s it about?” they ask.

You stammer, “Well, it’s about this guy… Actually, and his sidekick too. She’s a woman. They don’t really get along all that well… at least, not at the beginning. He’s former FBI agent and she used to be a cop. Did I tell you they’re private detectives? Anyway, they get this weird case… Hey, where are you going? I was just getting to the good part!”

This is the kind of situation where you wish you had created a succinct, compelling storyline or “elevator pitch,” well-prepared and memorized.

Here are some tips on writing an engaging storyline, tagline, elevator pitch, and back cover copy for your novel. These are all essentials for hooking potential readers and enticing them to read your novel. If you’re still writing your novel, doing these exercises will help you focus on the core of your story and how best to engage readers.

STORYLINE:

Your storyline (or logline) gives the gist of your book in a few sentences. It tells something about the main character, the conflict or dilemma, and the stakes.

When someone casually asks you what your book is about, you’ll probably give them your storyline/logline. It’s a condensed version of the elevator pitch.

Even if you haven’t yet finished your novel, writing a storyline for it will help you zero in on what your story is really about, at its essence, and what emotion(s) you want to evoke in your readers.

Start with a 5-6-sentence version (up to a paragraph or two) and work down to one or two sentences. Keep your longer version as your “elevator pitch” for when the situation allows enough time to use it.

To create your storyline, first answer these questions:

Who is your main character? (Not just the name, or not necessarily the name at all.)

Where does the story take place? (if it’s of interest)

What is the protagonist’s goal?

What is the situation, problem, challenge, obstacle, or dilemma the protagonist faces?

Why does it matter? Why does he/she have to overcome the obstacle, vanquish the foe, or solve the problem?

How does he/she solve the problem?

Of course, you won’t reveal the answer to the last question in your logline, tagline, or back cover copy!

Randy Ingermanson and Peter Economy, in their excellent book for newbie writers, Writing Fiction for Dummies, talk about a one-sentence storyline or “one-sentence summary,” which is kind of like a condensed elevator pitch or condensed back-cover copy. They say to “shoot for 25 words or less. If you can do it in less than 15 words, you get extra credit.” Other tips by them for a compelling one-sentence storyline, condensed and paraphrased:

  • Limit the storyline to just a few main characters. Of course, include the protagonist.
  • Tell one thread of the story, ether the most essential one or the most interesting one.
  • Most of the time, don’t name the characters. Instead, find unique, fascinating ways to describe each of them.
  • Use adjectives that evoke empathy or cast a character as vulnerable or an outsider.
  • Include verbs that pack a punch, like battles or struggles.
  • Backload the storyline by putting a surprise or some emotively punchy words at the end of the sentence.

Ingermanson and Economy provide some one-sentence storylines for well-known novels. Here are a few of them:

The Firm, by John Grisham (legal thriller): “A brilliant young lawyer gets a fabulous job at a firm that is a cover for a Mafia money-laundering operation.”

The Clan of the Cave Bear, by Jean Auel (historical): “A young human girl in Ice Age Europe struggles to survive persecution by her adoptive clan of Neanderthals.”

Gorky Park, by Martin Cruz Smith (mystery): “A Moscow homicide detective investigates a bizarre triple murder and runs afoul of the KGB and FBI.”

The Kite Runner, by Khaled Hosseini (literary): “A boy raised in Afghanistan grows up with the shame of having failed to fight the gang of boys who raped his closest friend.”

The Lord of the Rings, by J.R.R. Tolkien (fantasy): “A Hobbit learns that destroying his magic ring is the key to saving Middle Earth from the Dark Lord.”

Outlander, by Diana Gabaldon (time-travel romance): “A young English nurse searches for the way back home after time-traveling from 1945 to 1743 Scotland.”

The Da Vinci Code, by Dan Brown (thriller): “A Harvard symbologist and a female French cryptographer solve the puzzle of the Holy Grail in a race against death across Europe.”

Pride and Prejudice, by Jane Austen (romance): “A young English woman from a peculiar family is pursued by an arrogant and wealthy young man.”

Resources: Randy Ingermanson & Peter Economy, Writing Fiction for Dummies; Shaunta Grimes, The Everyday Novelist blog, “How (and Why) to Write a Logline and a Tagline for Your Book”

TAGLINE:

The tagline evolves from the storyline but is even briefer and snappier. It’s a one-line hook whose job is to evoke emotion and compel readers to open your book. Readers want to know what they will feel if they read your book, so it needs to pack an emotive punch.

The tagline might go on the front cover of your book, in bold and/or italics at the top of your back cover or your book description on Amazon, at the beginning of a query letter, in the signature of your emails, as part of your Facebook or other social media page, or elsewhere. It might be as long as two or three brief sentences if it goes at the top of your back cover or Amazon description.

What makes a great tagline? Here are some tips:

  1. Keep it short – a sentence or sentence fragment is best.
  2. Make every word count. Skip “This book is about.” Make it pack a punch.
  3. Hint at genre. Readers want to know what they’re getting into, whether this is going to be their kind of book.
  4. Capture the tone of your story – overall, is it lyrical, nail-biting, romantic, sad, humorous, intriguing, fanciful, sexy, adventurous?
  5. Arouse curiosity. Maybe ask an intriguing question, raise a question just by the wording, or hint at danger or an impossible dilemma.
  6. Invoke emotions. Choose words that appeal to readers’ emotions.
  7. Make sure your phrase has an easy rhythm and flow. Read it aloud and cut out any unnecessary or convoluted words.

Brainstorm a variety of taglines. Write them all out and compare them for emotional punch, intrigue, brevity, and flow.

Here are some taglines from the front cover, the top of the back cover, or the top of the Amazon book description of well-known novels:

Blue Moon, by Lee Child: “Jack Reacher comes to the aid of an elderly couple . . . and confronts his most dangerous opponents yet.”

The Return, by Nicholas Sparks: “In the romantic tradition of Dear John, an injured Navy doctor meets two extremely important women whose secrets will change the course of his life.”

The Dark Hours, by Michael Connelly: “Has a killer lain dormant for years only to strike again on New Year’s Eve?”

Legacy, by Nora Roberts: “…a new novel of a mother and a daughter, of ambition and romance, and of a traumatic past reawakened by a terrifying threat…”

Odd Thomas, by Dean Koontz: “Every gift has a price.”

Willa of the Wood, by Robert Beatty: “Move without a sound. Steal without a trace.”

Insurrection, by Tom Combs: “Domestic terrorists, a captive ER, and a nation held hostage.”

Her Last Tomorrow, by Adam Croft: “Could you murder your wife to save your daughter?”

Taken, by Robert Crais: “The search for a missing girl leads private investigators Elvis Cole and Joe Pike into the nightmarish world of human trafficking.”

The Husband’s Secret, by Liane Moriarty: “The trouble with the truth is that it can change everything.”

Silent Child, by Sarah A. Denzil: “Her child has the answers. But he can’t tell her the unspeakable.”

Gone Girl, by Gillian Flynn: “There are two sides to every story.”

The Crucifix Killer, by Chris Carter: “Cross your heart and hope to die…quickly.”

Outfox, by Sandra Brown: “One man with multiple identities. Eight vanished women. The next target…his wife.”

BACK COVER COPY

Your back cover copy or book description is the biggest deciding factor for readers picking up your book for the first time. Not only does it have to be enticing and polished, but it has to strike at the heart of your actual story, hint at the genre and tone, and incite curiosity among the readers, to compel them to open the book and read the first page (which, as you know, is also critically important).

Your back cover copy or book description needs to:

– Grab readers’ attention – in a good way

– Incite curiosity about this book 

– Tell us roughly what the story is about

– Give an indication of the genre and tone of the book

– Introduce us to the main character and his goal

– Tell us the protagonist’s main problem or dilemma

– Leave us wanting to find out more

James Scott Bell (Yes, TKZ’s beloved Sunday columnist and writing guru) gives us a great template for writing strong, compelling back cover copy in his excellent book, Plot & Structure.

Jim’s outline is a perfect jumping-off point for creating your own book description.

Paragraph 1: Your main character’s name and her current situation:

__________________ is a ________________ who ___________________________________.

Write one or two more sentences, describing something of the character’s background and current world.

Paragraph 2: Start with Suddenly or But when. Fill in the major turning point, the event that threatens the character, disrupts his world and forces him to take action. Add two or three more sentences about what happens next.

“But his world is turned upside down when…”

Paragraph 3: Start with Now and make it an action sentence, for example, “Now (name) must struggle with….”

Or use a question or two starting with Will: Will (name) be able to….? Or will she….? And will these events….?

Then add a final sentence that is pure marketing, like “(Title) is a riveting…. novel about …. that will …you…till the … twist at the end.

Now polish it up, making sure every word counts and you’ve used the best possible word for each situation. Aim for about 250-500 words in total.

There are of course many other ways to grab your readers in your book description, but be sure to use the main character’s name and hint at the threat that has upset his world and the obstacles he needs to overcome to win, survive or defeat evil, and right wrongs. And leave the readers with a question, to pique their curiosity and propel them into the story.

Then, if there’s space, you could squeeze in a great blurb or two, or a short author bio.

Resource: James Scott Bell, Write Great Fiction – Plot & Structure. I highly recommend this book of Bell’s, as well as his excellent Revision & Self-Editing for Publication, which I recommend to all my clients.

TKZers – Would you like to share your back cover copy, book description, storyline, or tagline with us? Or create one for a well-known novel?

*By the way, I’m over at Kay DiBianca’s blog today as well. Kay is interviewing me about my writing advice in Fire up Your Fiction and related topics. Hop over there for a look! 

Jodie Renner is a freelance fiction editor and the award-winning author of three writing guides in her series An Editor’s Guide to Writing Compelling Fiction: FIRE UP YOUR FICTION, CAPTIVATE YOUR READERS, and WRITING A KILLER THRILLER, as well as two clickable time-saving e-resources, QUICK CLICKS: Spelling List and QUICK CLICKS: Word Usage. She has also organized and edited two anthologies. Website, Blog – Resources for Writers, Facebook, Amazon Author Page.

Video Marketing and Social Media Tips

Videos make a lasting impression. We live in a visual, media-rich world. Marketing via video continues to rise. Experts say 86% of all content will be in video format by 2022. Let’s look at current trends first, then move on to how writers can dip their toes into video marketing without suffering a panic attack. BTW, if you missed John’s clear and concise post about Zoom, be sure to check it out.

Video Trends

Instagram and Facebook Stories allow users to share short-form, vertical videos that disappear after 24 hours. Instagram Stories have 500 million active daily users. I know! That number shocked me, too.

Stories should be informal, relaxed, and allow viewers a quick snapshot of your day or a behind-the-scenes glimpse of your world.

Optimize for Mobile Users

There’s a higher demand for vertical videos that fit on mobile screens. Why? Because 75% of users watch videos on their phones and vertical fits better than horizontal.

Length

Try to keep marketing videos to under two minutes. The shorter the video the greater chance of viewers watching till the end. This “rule” can change according to platform. On Facebook, if you run over, I wouldn’t worry about too much unless it’s an ad. Ads should be kept as short as possible. On Twitter and Instagram, keep it bite-sized.

Live Video

Eighty percent (80%) of shoppers say they’d rather watch a live video than read a blog post. Shoppers age 18-34 watch live content daily.

Optimize for Hearing Impaired

Add captions for the hearing impaired. This tip will also add clarity if the speaker has an accent. Plus, some viewers prefer to watch video with the sound off.

YouTube

As far as SEO — Search Engine Optimization — goes, YouTube tops the list. To give you some idea of why, YouTube is the world’s second-largest search engine. With this in mind, I created a nonfiction book trailer, uploaded it to YouTube, and shared the video across social media.

As you can see, I didn’t include captions like I should have. Yet, after I posted this video, the book rose to #1 New Release, proving (at least, to me) we can veer away from these “rules” and still be effective.

Writers & Social Media

Whether we like it or not, social media is a must for writers. With fewer book retailers, the discoverability of books depends on the author’s online footprint. Regardless of genre, it’s a fact that social media buzz directly impacts sales. More than 40% of book recommendations come from word-of-mouth, which often originates online.

Whenever a fellow writer asks me for help with social media, my top tip is to be yourself. Be genuine. Social media should be fun. If you’re not enjoying yourself, people will notice.

Always conduct yourself as a professional, but don’t hide the real you while doing it. There’s so much garbage and negativity on social media. As writers, we need to rise above it and not get swept up in a pissing match over political views or coronavirus facts vs. misinformation. If we’re not careful, our opinions on certain subject matters can and will hurt our writing career. Non-writers view us as neutral, and we need to live up to that standard.

You might say: Gee, we’re not even allowed to have an opinion? Of course, we are. What we don’t need to do is broadcast it all over social media. Same goes for complaining about rejection letters, querying, writing, marketing, books we didn’t enjoy, critiques, fellow writers, etc., etc., etc. Use social media as if the whole world is watching, because the whole world IS watching.

The follow-up question I most often receive is, “Be genuine, got it. But how do I let readers know the real me?”

The answer is simple. Share your joys, your passion, your excitement. For example, I recently shared a video of my first reaction to opening the box of PRETTY EVIL NEW ENGLAND paperbacks. I broke almost all the “rules” stated above here, too, but my Facebook audience didn’t care. They loved being included.

Your turn, TKZers! What are some ways you’ve used video marketing?

Join the giveaway for a chance to win the paperback of Pretty Evil New England: True Stories of Violent Vixens and Murderous Matriarchs. Winner will be notified via email and announced in my November 2, 2020 post. Good luck!

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Better Book Descriptions in 3 Easy Steps

By SUE COLETTA

Let’s be honest. Writing a book description isn’t fun. It’s grueling, mind-numbing work that I detest with every inch of my being. Mastering the art of back cover copy-writing is an important skill. Therefore, I’m always on the lookout for tips.

Saturday, I sat through yet another webinar on the topic, and a formula emerged, a formula that finally resonated with me (after 11 books, it’s about time). So, I figured I’d share my discovery with you, my beloved TKZers, in the hopes that it’ll work for you, as well.

I should preface this post with, do as I say, not as I do. After my Ah-ha! Moment, I now need to rewrite all my descriptions. Oy. I’d prefer a bullet to the brain.

A 3-Step Formula

Back cover copy follows a simple three-step formula, but we do have wiggle room to experiment. With readers’ short attention spans these days, the advice is to keep the entire description to roughly 150-200 words. If your description runs 25 words longer than the desired range, I wouldn’t sweat it too much.

Step 1: Headline/Hook

To find our hook we need to look at the main conflict of our story. We want readers to identify with said conflict, so don’t shy away from the emotional impact it causes the hero. Don’t dwell on it, either. Every word counts.

The following books sit on Amazon’s Top 10 Bestsellers List in Psychological Thrillers, and each description employs this exact formula. These authors worked hard on their hooks, and it shows.

What would it take to make you intervene? I Am Watching You by Teresa Driscoll 

It begins with a phone call. It ends with a missing child. Guilty by Laura Elliot

When family secrets are unearthed, a woman’s past can become a dangerous place to hide… Twist of Faith by Ellen J. Green

Every time Gwen closed her eyes, she saw him in her nightmares. Now her eyes are open, and he’s not going away. Killman Creek by Rachel Caine

They were all there the day your sister went missing. Who is lying? Who is next? The Reunion by Samantha Hayes

She’s a daughter he didn’t know he had. Until she calls him… from death row. 30 Days of Justis by John Ellsworth

What if you discovered your husband was a serial killer? Tell Me I’m Wrong by Adam Croft

Side note: Adam Croft is a master at hooking readers. This next book he wrote after he created the hook. What a doozy, too!

Could you murder your wife to save your daughter? Her Last Tomorrow by Adam Croft

Wow. Right? If that hook doesn’t grab fans of the genre, nothing will.

Step 2: Short Synopsis

The synopsis also follows a micro-formula…

  1. Introduce the protagonist by showing what defines their role in the story.
  2. What is that character up against?
  3. What’s standing in their way?
  4. Transition paragraph or as Kris called it in a 2014 post, “The Big But.”
  5. End with a cliffhanger.

Let’s go back to our examples to see if this micro-formula has merit. The red-bracketed numbers correspond to steps 1-5.

Synopsis of Her Last Tomorrow by Adam Croft

Nick and Tasha are a couple held together by their five-year-old daughter [1]. Until one ordinary morning, when Ellie vanishes amid the chaos of the school run [2].

Nick knows she can’t have gone far on her own, which can mean only one thing: she’s not on her own. Who would take his daughter, and why? With no motive and no leads, Nick is thrown into a tailspin of suspicion and guilt. Like Tasha, he doesn’t know what to think, or whom to trust… [3]

But then someone starts doing the thinking for him. Confronted with an impossible choice, Nick will have to make a decision, and both options will leave him with blood on his hands. But perhaps that’s to be expected. [4]

After all, Nick’s not quite as blameless as he seems. [5]

I Am Watching You by Teresa Driscoll

When Ella Longfield overhears two attractive young men flirting with teenage girls on a train, she thinks nothing of it—until she realises they are fresh out of prison and her maternal instinct is put on high alert.[1] But just as she’s decided to call for help, something stops her. The next day, she wakes up to the news that one of the girls—beautiful, green-eyed Anna Ballard—has disappeared. [2]

A year later, Anna is still missing. Ella is wracked with guilt over what she failed to do, and she’s not the only one who can’t forget. Someone is sending her threatening letters—letters that make her fear for her life. [3]

Then an anniversary appeal reveals that Anna’s friends and family might have something to hide. Anna’s best friend, Sarah, hasn’t been telling the whole truth about what really happened that night—and her parents have been keeping secrets of their own. [4]

Someone knows where Anna is—and they’re not telling. But they are watching Ella. [5]

Synopsis of Guilty by Laura Elliot

On a warm summer’s morning, thirteen-year-old school girl Constance Lawson is reported missing. [2]

A few days later, Constance’s uncle, Karl Lawson, suddenly finds himself swept up in a media frenzy created by journalist Amanda Bowe implying that he is the prime suspect. [1]

Six years later … [4]

Karl’s life is in ruins. His marriage is over, his family destroyed. But the woman who took everything away from him is thriving. With a successful career, husband and a gorgeous baby boy, Amanda’s world is complete. Until the day she receives a phone call and in a heartbeat, she is plunged into every mother’s worst nightmare. [3]

* * *

Even though Guilty played with the order, the description works. The formula still holds. Hence why I mentioned the wiggle room at the beginning of this post. *grin* Also note: some authors put their characters’ names and/or important details in bold, and the words catch the reader’s eye.

Step 3: Selling Paragraph

The selling paragraph answers two variations of the same question that readers ask themselves:

It sounds good, but how do I know it’s for me?

Sounds good, but will I like it?

There’s two ways we can go here, by showing similar books — if you enjoyed X, you will love Y — or by simply mentioning the genre.

A psychological thriller that keeps you guessing till the last chilling page.

If you like heart-hammering suspense, this book is for you!

A third option is to use clips of reader reviews or blurbs from authors in your genre.

CLEAVED by Sue Coletta

 

 

How far would you go to save your child?

CLICK HERE to look inside CLEAVED.

 

 

 

 

Over to you, TKZers. Do you use this formula for your book descriptions? If not, are you tempted to try it? Any tips of your own to share?

Publishing Trends to Watch in 2017

Jordan Dane

@JordanDane

Jordan Dane purchased image from Shutterstock

I’ve been involved in many “experiments” lately, like Amazon Marketing Services and Amazon Kindle Worlds. I plan to get more familiar with Kindle Unlimited with my upcoming release in Feb – Mr. January. Retaining my copyrights and self-publishing this book, I can explore more marketing tools to see how effective I can be. So I thought I would list some of these things to watch in 2017 as I see them. As always, I would love to hear your thoughts on trends you see as important in 2017 or marketing efforts you have had success with. Join in the discussion in your comments.

Publishing Trends to Watch in 2017

Marketing Power of Digital – Print books are expected to continue a comeback in 2017, but for anyone publishing fiction, e-books drive sales and are easier to promote since social media and reader websites offer more economical ways to promote. Digital is the gift that keeps giving in that each book is on a forever shelf. Any author can recreate interest in a back list novel by repackaging the work with a new cover or new content or bundling as part of a box set. (See more on this below in “Over-crowded Digital Book Shelves.”) It’s easier for an author or publisher to focus marketing efforts in the digital arena since it’s cost effective and the exposure can be much greater, but with all the e-book competition, marketing strategies will be more important in 2017.

Small Presses & Savvy Self-Publishers are Growing – The larger traditional publishers market shares are dropping each year. Over 50% of the market share is comprised of self-publishing authors, small boutique publishers, and Amazon imprints. The challenge comes when trying to navigate this new sea of 50-percenters. Simply discounting an ebook or offering it for free won’t cut it. That makes marketing and visibility more strategic in 2017. Amazon is offering their Amazon Marketing Services (AMS) to smaller houses and indie authors. With sales stats to track the effectiveness of this AMS marketing tool, it is an easy way for authors to try it and see how it results in sales vs cost to promote.

Amazon Imprints Are Dominating – In 2016, 7 out of 10 Kindle bestsellers were from Amazon Imprints. Is there an advantage to selling a book to Amazon in 2017 when it comes to their sales ranking algorithms? I don’t know, but if anyone knows how to maximize visibility and preferential marketing spots on Amazon, it would be their own imprints, don’t you think? When traditional houses offer bare minimum of support to most mid-list authors, selling to Amazon feels like an author has a leg up on marketing and promotion when the buyer is an Amazon imprint. An Amazon imprint could give any author an edge in marketing strategy in 2017.

Kindle Unlimited Expanding – More readers in 2017 will be finding benefits to the Kindle Unlimited program and Amazon markets their program effectively. This growth trend will undoubtedly affect e-book sales and I’m sure Amazon will find more incentives for authors to try their program. I see this program expanding in 2017 to keep Amazon dominating.

Kindle KDP Select Enhancements Provide Better Outreach – If you are part of the Kindle KDP Select Program, where you publish only through Amazon for a given period of time, you are automatically enrolled in Kindle Unlimited AND the Kindle Owners Lending Library (KOLL) and will earn different enhanced royalties as incentive. The KDP Select program also provides for better royalties globally (70%) in countries like Japan, India, Brazil and Mexico. Plus authors can expand their outreach through Kindle Unlimited in the US, UK, Germany, Italy, Spain, France, Brazil, Mexico, Canada, India, Japan, and Australia. (My reader fans have complained that Kindle Worlds books aren’t available for distribution yet into their countries, but until that happens, any books I have through KDP Select is available to many of my readers.)

Over-crowded Digital Book Shelves – New e-books have to compete with the over-crowded digital shelves of digital books in 2017 that never go out of inventory. The good news is that there is endless space for digital books forever. The bad news is that authors must compete with a growing mass of books competing for readership. Don’t forget your back list, authors. Redesign your covers, obtain new praise blurbs or write new book jacket copy, get new reviews, and spend marketing dollars toward generating new interest in your tried-and-true back list. The bigger your inventory for a reader to “discover,” the more visibility you can achieve and your promo dollars can go a longer way.

Audiobook Market Is Growing – I haven’t focused on this enough, but with indie authors able to use ACX to create an indie audio book, it’s worth a shot to make your own audio book in 2017 (if you haven’t sold your audio sub-rights). It’s always a good thing to make your book available in as many formats as you can – plus you get to retain your sub-rights in audio.

Marketing Strategy Will Be More Important Than Ever – This is a tough one for me and my biggest challenge. I try new things all the time to stay effective. I’ve seen good and track-able success in Amazon Marketing Services, but there are other marketing tools, such as BookBub, Freebooksy, and Bargain Booksy. In 2017, continue to expand your marketing strategies and evaluate what is working and drop what isn’t.

Facebook Ads Declining – I’ve never been a fan of Facebook. Their ads might not seem too costly, but unless you have a good metric to establish whether these ads are truly effective and result in actual sales, it doesn’t matter how much they cost. Some authors have used FB ads to increase their mailing lists, but for actual book sales, I haven’t seen anyone who can analyze this. With Amazon Marketing Services being a better option, with sales data tied to the promo, it is a much better option.

Try Expanding Your Foreign Sales in 2017 – Part of anyone’s sub-rights are foreign sales. If you have an agent, they could be marketing this for you “a la carte” or your publisher might have gotten your foreign rights when you sold to them. These foreign sub-rights have value and a potential for growth. And if you’re lucky enough to get your back list rights returned to you, try marketing to international markets. Many international buyers love American authors. If you’re an indie author on Amazon, you would notice the foreign markets they list when you set up your book, but there are other international markets. An agent or broker might be able to enhance your sales by tapping into this resource. Some may take English language “as is” or they may require language translation, but they pay an advance for the rights. It could be worth exploring in 2017 to expand beyond US and UK readers.

Authors Find Safety in Numbers – In 2017, expect to see more authors banding together in projects where marketing and promo can be shared. Co-writing books and creating box sets can generate buzz. Authors have always been generous with other authors and it warms my heart to see this, but it also makes good sense. The best part of the Amazon Kindle Worlds books comes from the cross promotion of all the launch authors banding their efforts together. We share our readerships with all the other authors, but get a lot in return. The concept of the Kindle Worlds launches and cross-promotions is a real benefit for all authors involved.

Discussion:
1.) What trends have you noticed that you’d like to share with your TKZ family?

2.) What marketing tools have you tried and had success with? Please share.

Mr. JanuaryMercer’s War Book 1 coming Feb 2017 in print and ebook

Zoey Meager risks her life to search for her best friend Kaity in a burning warehouse, only to cross paths in the inferno with Mr. January, a mysterious man with a large black dog, completely devoted to its shadowy master.

 

Hail Thee, Book Festival Day

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With my table mate, the irrepressibly talented Amy E. Reichert (l), at Books by the Banks 2016

 

If there’s one occupation I never imagined pursuing again, it was being a salesperson. During high school, in between various food service jobs, I worked a Christmas gig selling office supplies in a mall kiosk, and later sold ladies clothes in a rather grim department store. In college, I was hired by a temp agency to cold-call businesses over the phone to get appointments for the woman who did the actual selling. I was petrified of cold-calling. They gave me a script, which I’m sure had been developed by corporate sales professionals. I hated every moment of those calls. I dreaded going to work, and energetically did every other part of my job that didn’t include cold-calling. They should have fired me, but they didn’t, because I worked hard to make myself otherwise indispensable.

I’m on an extended book tour for The Abandoned Heart all this month, and the early part of November. Tours are a lot of fun. I like to drive, so I don’t mind hopping in the car to do a reading, conference, or festival that’s within a one-and-a-half-day traveling radius. When I started touring almost ten years ago, the norm was single- or two-author bookstore appearances. But there are a lot fewer bookstores these days, and a lot more authors looking for readers.

Enter the book festival. Book festivals are a blast, and a win-win-win (-win) for authors, booksellers, libraries, and charities. They foster a love of books and a love of reading in both adults and children. (If you follow this link, you will disappear down a path leading to pretty much every festival in the known world, and may find yourself imagining that you, too, should definitely be invited to the Blenheim Palace Festival in the U.K. or the exclusive The New Yorker Festival. Ignore the fab photos of the famous actors—you know everyone really will be there to meet the writers!) Book festivals enjoy an economy of scale undreamed of by a single bookstore or library. There’s lots of room for authors and their books, and readers are wonderfully motivated to meet their favorite authors and have their books signed. Plus, a festival is a great opportunity to hang out with other writers.

The flip side is, of course, that you’re cheek-by-jowl with your competition. Friendly competition, but still competition. Writers are there to sell books, and readers are there to buy them.

This past weekend, I was at a table at Cincinnati’s wonderful Books By The Banks Festival, which featured around 150 authors. It was the festival’s tenth anniversary, and I’m not surprised that it continues to thrive. The volunteers are incredibly dedicated, the authors seemed delighted to be there, and it was bustling with readers all day long.

I saw three kinds of authors there: 1) Super-famous authors who had all-day lines; 2) Bored-looking authors who waited—often in vain—for people to come and talk to them; and 3) The rest of us—writers who spent most of the day standing, chatting, laughing and, yes, selling.

I didn’t leave my table often, but as a reader, I found myself pretty overwhelmed. Even though I don’t much read YA or children’s literature, I still buy gifts, so every book was a possibility. And there’s something magical about picking up a book and having it signed—right there—by the author. I still geek out about it.

Something about being face-to-face with readers trying to make a choice between one of my books and another writer’s book reminded me how intimate the relationship between reader and writer is. As writers, we are engaged in a kind of seduction. A tease. Our words must immediately entice a reader—bonus points if a killer cover piques their interest first. During a personal appearance, the writer, rather than the book, has to do most of the talking. That’s what she’s there for: to answer questions, to give the inside scoop, to facilitate the decision without being pushy. It’s a sales transaction, but a delicate one. The buyer is purchasing something with which they will spend long, intimate hours. It’s way more like speed dating than going to the local independent for coffee and a browse. Few readers buy carelessly at book festivals.

I found myself a little annoyed by the bored-seeming authors. I wanted to ask why they even bothered to come. It’s entirely possible that they were shy. After all, most of the 150 authors in attendance got there because they spent many, many hours alone in order to get their books written. But shyness isn’t an excuse. Unless you’re Diana Gabaldon, J.K. Rowling, or Stephen King, you’re going to need to make an effort to sell books. (To be fair, all three of these writers are engaging and interesting people who speak up about their work.)

As difficult as I find it sometimes to come out from beneath my writer-rock, I love connecting with real live readers, and not just the hypothetical ones in my head. The ones in my head frighten me a little. The ones I meet on the road are always friendly and generous, and they renew my energy for writing for them. Truly, salesmanship is the least of it. There are times when I feel a little silly hawking my wares (books), but when I connect with a reader, and I see that spark of joy in their eyes when they slide a book across the table, saying, “Will you sign this for me?” any thought of selling or having sold something slips away. It’s just the two of us, with happiness in between, and I think, “Yes. Yes, this is why I do it.”

 

Have you attended a book festival? How do you feel they compare to individual author events?

 

Laura Benedict’s latest novel is The Abandoned Hearta dark suspense thriller. Learn more about her at laurabenedict.com.

Let’s Discuss Book Promotion Resources

Jordan Dane

@JordanDane

Teen Pic

Purchased Image by Jordan Dane: book cover

Off the top I will say that spending a great deal of time doing promotion, instead of writing, is probably not a good thing. Even if you’re an indie author, having inventory to sell is a key way (the best way) to keep your work in front of readers.

Writing new material should be a goal for every author. Having said that, book promotion is a necessary evil, even if you’re traditionally published with book tours and appearances, but even more so if you are an indie or hybrid author straddling business and creative lines.

So let’s talk about promo. It’s been awhile since I looked into this topic. Even if you are traditionally published, it can help to enhance your sales if you assist your publisher with your own marketing strategy – something that isn’t redundant with what they may be doing for you. The average author today can not escape promoting their own books, no matter how big their publisher might be.

Promotion Resources:
BookBub still is a popular option if you are lucky enough to get your book selected by them. It can be costly (depending on what genre you pick to promote your book in) but I’ve heard authors have good odds of making the expense pay off in sales because you get your book in front of readers of your genre. Always a good thing.

Other popular options are:
BookBuzz is a fee-based service company that will help you promote your book in various packages, including getting your book listed on NetGalley for reviews (which costs money). The fees are reasonable and you choose which package best fits your purposes and budget.

BookGorilla is a reader-based service that sends out emails daily, listing great books deals. If you’re offering your book at a discount upon release or for preorder, this might be a good place to reach a vast list of reader members.

Upload Service Question:
For those of you in “the know,” is there a service that will input a new release book into 50+ reader-based sites for a fee? I seem to recall there used to be one but I’ve had trouble locating it online. It would certainly be a cool feature for any author or publisher to find a service like this.

Facebook Parties:
Many authors add Facebook Parties to their launches. It could be part of a virtual tour offered by a service company. It helps to have more than one author of a genre to make the party more fun and generate interest. Has anyone had success with a Facebook Party for a crime fiction book? (Romance and Erotica authors do these quite a bit.)

Promo Question:
Does anyone have promo sites for either promotion service companies to generate buzz or reader-based sites to get new releases into readers’ hands that have paid off? It’s often hard to quantify whether a fee has paid off in book sales, but please share anything you’ve tried with success. I’m especially interested in services for crime fiction, mystery, suspense, and thrillers.

I hope you’ll share what has worked for you. Please join in the discussion. Below are links to promote free or discounted books. Hopefully some are new to you.

ENT (E-Reader News Today)
Pixel of Ink
The Reader Cafe
Free Booksy
Kindle Nation Daily
Digital Book Today
Free Digital Reads
http://ereaderutopia.com/
http://www.humanmade.net/submission-form
http://www.orangeberrybooktours.com/
http://www.bookblast.co/advertise/advertise.php
https://www.themidlist.com/
http://www.ebooksoda.com/
http://www.masqueradecrew.com/2014/10/advertising-options-from-masquerade-crew.html
http://newfreekindlebooks.com/authors
http://kindlemojo.com/
http://www.thekindlebookreview.net/advertise-here/
http://www.bookbear.info
http://www.totallyfreestuff.com/
http://www.icravefreebies.com/contact/
http://blog.booksontheknob.org/about-this-blog-and-contact-info
http://freebooksy.com/editorial-submissions
http://www.kindleboards.com/free-book-promo/
http://indiebookoftheday.com/authors/free-on-kindle-listing/
http://freekindlefiction.blogspot.co.uk/p/tell-us-about-free-books.html
http://www.freeebooksdaily.com/
http://www.freebookshub.com/authors/
http://www.ereaderiq.com/about/
http://ebookshabit.com/about-us/
http://www.blackcaviar-bookclub.com/free-book-promotion.html#.UXFB27XYeOc
http://www.kornerkonnection.com/index.html?fb=ebookkornerkafe

The Rising Costs of Touring

by Michelle Gagnon

One of our local independents just announced that in the future, authors will be charged a $75 fee to hold an event at the bookstore.

Immediately, the local bookish listservs lit up. Words like “heinous” and “disgraceful” were thrown around. Boycotts were threatened; conversely, so were Occupy Wall Street-style sit-ins.

I understand that times are tough for booksellers, and that independent bookstores are vanishing faster than the proverbial snowball on a Texas summer day. I also appreciate the fact that by and large, most author events are a losing proposition. Frequently stores stay open late to host the event, which means paying overtime for staff to set up/clean up, ring in purchases, and MC. They also pay extra overhead during those hours (lights, heat, AC, etc), not to mention the costs of publicizing the reading via posters, newspaper listings, mailings, etc.

I get all that. But the thing is, times are tough for authors now, too. Advances have decreased dramatically. Print runs are smaller. Already negligible marketing budgets have now withered to the point of being virtually non-existent. There’s less co-op space available than ever before, and the battle for those critical high-visibility spots is intense.

A few years ago, I visited twenty-seven bookstores over the course of six weeks to promote my book. Had I been forced to pay seventy-five dollars to each vendor, it would have cost me nearly two grand. Mind you, that doesn’t include my own considerable expenses: gas and/or tolls if I drive to the event, flights and hotels if I fly. Most authors not only organize their own tours, they also pay all the associated costs out of pocket, chalking it up to necessary marketing fees. And sometimes, you drive an hour (or, heaven forbid, fly for a few), arrive at the store, and end up pitching your song and dance routine to three people, one of whom is the bookseller.

But we do it anyway. Because it isn’t just about selling books the night of the event (although that certainly never hurts). The main goal is to get to know the bookseller, and develop a relationship that will hopefully lead to them selling copies of your book long after you’ve exited the premises. At least, that’s always the hope.

Moreover, this does seem a bit unjust. There are authors who have the marketing machine squarely in their corner, whose tours are planned for them, who are met at the airport by media escorts who cart them from store to store. Authors who routinely attract between 50-100 people wherever they appear. Authors who, I’m willing to bet, will never have to dive into their own pockets to pay that $75 fee–in all likelihood, their publisher will pay it for them, and they’ll have no idea that the exchange even took place.

So here’s my proposition. Charge those authors more for their events: $125, say, or $150. For a top tier bestseller, the publishers will throw down that amount without blinking. Keep the events free for writers who aren’t regulars on the NY Times list. Give the midlisters a chance to get the word out about their books via your store, and who knows–maybe someday, they’ll be the ones attracting shoppers in droves.

That’s my two cents. But then, I can’t quite see myself camping out in the middle of a shopping mall with a placard.

It would be truly sad to see the grand tradition of book touring fall by the wayside, yet another casualty of the ebook onslaught.

JACK CANFIELD’S SUCCESS: 10 Tips to Self Promote Like a Marketer

By Kathleen Pickering http://www.kathleenpickering.com/

jack canfieldJack Canfield spoke on one of Steve Harrison’s marketing webinars on “How to get from where you are to where you want to be.” Listening and taking notes, I couldn’t help but nod like one of those spring-neck dolls in the back window of a California low-rider and think, “This plan can work!”

Most everyone has heard that Canfield’s first Chicken Soup book was rejected 144 times. He also didn’t mind sharing that he’d maxed out his credit cards up to an impressive $400,000 to get his business off the ground. Now, I don’t feel so badly about my marketing debt!

Jack said his success turned around when he applied a marketing mindset to his book sales. By thinking like a marketer, Jack Canfield achieved resounding success. He has sold millions of copies of his books, and enjoys huge notoriety as an author and motivational speaker.

Jack’s webinar was loaded with advice from which I’ve culled ten tips for success by thinking like a marketer. While much of this advice works especially well for non-fiction or how-to books, Canfield’s advice can be tailored for fiction, as well. Here goes:

1. People remember stories. Telling stories is emotional Velcro to the mind. When promoting your book, introduce it with a background story, i.e., the inspiration behind the work, obstacles to publications, happy endings. A story gives your listeners insight to you, your process and gives them the opportunity to become proactive in your success by buying your book.

2. Have a mission behind your work, i.e., why you’ve written your book. Canfield’s Chicken Soup series were written to inspire and empower people to live their highest vision to achieve their personal goals through body and soul. Why do you write your books?

3. Decide to deserve to succeed and EXPECT success, including personal satisfaction as well as monetary growth.

http://www.public-domain-image.com (public domain image)

4. DREAM HUGE! For whatever we dream, our subconscious will begin to seek solutions. Can you imagine? What a simple, yet great tool for achieving success.

5. Visualize your goal. Make print-outs of your dream and paste them all over the place! Visualize book stores with only YOUR book plastered in the windows. Jack’s efforts ended up with Chicken Soup for the Soul books having their own section in book stores! Here are more tools for visualization:

– Use vision boards — put them on your screen saver. (Here’s a link to creating vision boards on my website: Kathleen’s Vision Boards)

Vision Board 2

– Next, use affirmations. Speak out loud positive statements such as, “I am so joyful and happy that I am making millions of dollars a day using my God-given talent to make the world more aware of their relationship as ONE with each other and our Creator.” (This is Jack’s affirmation. What would yours be?)

6. Take ACTION on your IDEAS. Others may have the same thoughts but only a few will act. ACTION brings success.

7. Live your gratitude for your success:

– You can be a go-getter or a go-giver! Be a go-giver! Use the motivation of wanting to give the best for your reader. (Back to the idea of writing a GREAT book. You can’t market junk!)

– Identify a charity to receive a portion of proceeds for all books written. Put that charity in the back of the book. When you give these organizations recognize you and help you market your product.

– Give away chapters from your book.

– Give away articles about/from your book.

– Give FREE talks. Speak to different churches, chambers of commerce, libraries, schools.

8. Become a Joiner. Join associations and pay dues. Your exposure is well worth the expense to be around other professionals in your field where you can network. You never know who you will meet who has a solution to one of your goals. (This just happened for me at the NINC conference in Tampa. While chatting with a man about social media marketing, he gave me a resource for selling a game idea I have. That precious nugget wouldn’t have been delivered if I hadn’t been “out there” to receive it!)

9. Target radio and TV interviews. I can see myself sitting across from Oprah or David Letterman, one day—despite the fact that they both look like they’re laughing at the idea in the photo. But, seriously, can you see yourself in one of those seats?

oprah-ends-show

As we all know, a book is like an iceberg: 10% is writing; 90% is marketing. You have to be out there among people! Books travel word of mouth. But, they can’t travel if no one is talking about them. Take whatever interviews you can get. The more interviews keeps your product before viewers and guarantees sales. How to get exposure:

– Get a directory of direct-marketing companies and call and pitch your book to see if they will sell your book for you.

– Get a directory of radio shows to see who will let you speak about your work. The successful, spiritual motivational speaker, Scott Peck, said he started with three radio interviews/week for a year. Best are to get a one hour interview so listeners can really get to know you.

– Internet radio shows are excellent, too, because that is niche marketing.

10. Never underestimate the useful tool called Bypass Marketing. One out of 7 people go out to buy books. That means 6 folks do not go out to buy. Bypass Marketing is taking the book to where you don’t think people will go to buy a book, i.e., gas stations, bakeries, pet stores, salons, spas, doctor’s offices. Anywhere someone has to wait is the place to leave your book.

Canfield says, when you start thinking differently, visualize and act like a marketer, you attract the audience your require. New thinking brings the audience to you . . . automagically.

Yes, you too can create your own words when you’ve sold over 80 million copies of your books. How big are your dreams? Which of these tips appeals most to you?