Eye on the Publishing Business

by James Scott Bell
@jamesscottbell

We’re over halfway through the year (ack!), so it seems an apt time to catch up on a few publishing business items. Here are five that recently caught my eye. Additions and prognostications are welcome in the comments.

Traditional Publishing’s Flat Sales

This from Jane Friedman’s Hot Sheet (subscription required; reprinted with permission):

For the first five months of the year, the Association of American Publishers reports that adult book sales are flat versus 2022 across all formats (print, ebook, audio), while children’s and YA sales fell by nearly 8 percent versus last year. The main weakness is in children’s hardcovers; as we reported last year, Barnes & Noble has become reluctant to stock such books due to high returns.

***

So far Big Five publisher Hachette has seen profits decline 16 percent versus last year; the company blamed a lighter publication schedule, lack of bestsellers compared to 2022, and a downturn in the US market. CEO Michael Pietsch said, “Sales of backlist titles, children’s and Christian books, and general and prescriptive nonfiction faced particular challenges in a down market. … Backlist sales began to grow toward the end of the first half, and we anticipate a considerably stronger second half.”

Layoffs at Penguin Random House, Hachette, HarperCollins

Penguin Random House has been laying off staff. Some employees have accepted a “voluntary separation offer” (VSO); others have been given the pick slip. PRH CEO Nihar Malaviya put it this way in an email to the company:

As you know, the book marketplace has had several shifts over the past years. At Penguin Random House, we, too, have experienced these shifts and changes, especially during the last months. We are halfway through 2023, and while the book market has grown, particularly over recent years, we have also faced significantly increased costs in all areas across the board, and we expect these increases, as well as inflation, to continue….

We have been taking various actions over the last months to adapt our business to these market realities, and I’m sad to share the news that yesterday some of our colleagues across the company were informed that their roles will be eliminated. Everyone being affected has been informed directly in individual meetings. We long sought to avoid these actions, but unfortunately could not do so. This was the hardest decision I have had to make as a leader.

The same challenges are happening at Hachette and HarperCollins. HarperCollins is “working toward a 5 percent workforce reduction.”

Kindle Unlimited Payout is Up

In belt-tightening times, a swath of voracious readers opt into a subscription model in lieu of buying books. Amazon’s Kindle Unlimited is the largest subscription-reading service, and offers indie authors a cut of the pie, promotional opportunities, larger royalties in certain international markets (when the book is purchased), and preferential placement in their online store. For these benefits, the ebook must be exclusively in KU for a 90-day period.

KU authors are paid by the total number of pages read (KENP) in any given month. The KENP payout has hovered at just under 1/2 a cent per page for the past year. At the end of every month, Amazon sets aside a pot of money called the KDP Global Fund, to be paid out to authors whose titles are enrolled in KU. Each author receives a chunk of the pot proportional to how many pages of their titles were read. The more pages read, the bigger the payout. According to one source, for the first half of the year (H1):

[T]he KU pay-out has reached $278.2 million. The figure for H1 2022 was $251.2 million, so an increase year-on-year of $27 million, or 10.7%.

[It’s] worth adding here that in June 2022 the KU pay-out for the month was $38.1 million. This year, 2023, the pay-out was $47 million, which you can no doubt work out is $8.9 million up, but will perhaps be interested to know equates to a 23% rise. And on past performance we can expect to see a December pay-out of about $50 million if Amazon adheres to that pattern.

This tells me Kindle Unlimited remains a solid option for indie authors who are revenue driven. There has yet to be a strong enough competitor to offset KU’s exclusivity advantages, though Scribd has a footprint, and Rakuten’s Kobo Plus became available in the U.S. earlier this year. We await developments…

Influencer-Driven Publishing

A new publishing model is being rolled out by an outfit called Bindery. Recognizing that internet influencers—or “tastemakers”—are a powerful marketing avenue, the company is setting up a membership platform for these “bookish curators” to monetize their “communities” and use a portion of revenue to become, essentially, a book imprint.

Bindery is a membership platform like Patreon or Substack, but designed for bookish curators. Tastemakers invite core fans into an exclusive community space for access to them and their extended content. Unlike other membership platforms, tastemakers with large communities on Bindery, upon invite, may opt to use a portion of their earnings to fund the publication of new books by authors their community will love. Use your platform to make it possible for an author to get a meaningful book deal, partner with them to bring it to life, and share in the book’s success.

Manuscript acquisitions will happen this way:

To find titles, Bindery will deal directly with literary agencies, approaching them … to solicit manuscripts that fit the interests of individual tastemakers. From there, Bindery will hand over submissions to tastemakers for consideration. Tastemakers’ evaluation process may be “in dialogue with their paywalled community members,” said [co-founder Meg] Harvey…. She added, “Once tastemakers identify a book they’re excited about and want to greenlight, Bindery offers a contract to the agency—between the author and Bindery—and manages the author relationship directly.” Bindery offers a standard $10,000 advance.

When the books hit the market, authors will make 50% of the net earnings, tastemakers 25%, and Bindery the other 25%.

Is Bindery’s vision of scores of micro-imprints “a recipe for an oversaturated market” (PW) or “a return to the days of independent publishers leading the industry: taking risks, uncovering new voices, and igniting a passion among readers who want to see more creativity and diversity in the publishing ecosystem” (co-founder Matt Kaye)? Time, as they say, will tell.

How Readers Pick What to Read Next

Over at Written Word Media, a survey found that the book description and author are the most significant factors for how readers choose a book, followed by book cover and average review score. While all are obviously important, the description is vital. But writing marketing copy is often not in an author’s skill set.

Which is why so many authors are using AI to generate ad copy. I know it’s the shiny new toy, and has some beneficial uses (like brainstorming). But my advice is to learn how to write copy on your own. It’s really not that hard and it’s good exercise for your creativity muscle. You can start with Sue’s post on the subject. Practice, write, show it to friends, get feedback.

Over to you. What have you noticed lately regarding the buying, selling, and publishing of books?

Farewell, and Amen

Sometimes we don’t have to use all the words we know. You can convey entire stories full of feeling with just a few sentences. Today’s blog post:

Our little Shih Tzu, Willie, now sleeps in the garden. As I work, the house is silent, save for the ticking of the clock.

Friday Reader-Writer Connections

 

August is “Reader-Writer Connections” month here at TKZ.

Recently I invited readers of my newsletter to send me ideas for topics of discussion in future blogs. Deb Gorman suggested examining how writers succeed at connecting with readers. We began discussing the topic, and decided to look at the topic from both the perspective of the writer and the reader. Eventually we divided each perspective into (a) making the initial connection, and (b) maintaining a connection. Thus, we have four topics, one for each Friday in August.

Deb will be co-hosting these discussions. She’ll be asking the questions of the writers. I’ll be asking the readers. So, put your writer/reader hats on and prepare to give us some good advice from your experience.

Today we’ll look at #1, the Reader’s Perspective for finding a writer they want to follow.

And the questions:

As a reader

  1. What about a writer captures your attention or interest enough to make you begin following that writer’s blog/newsletter or social media or other content?
  2. What social media platform or site do you use to find new writers to follow?
  3. What specifically attracts you enough to try a new writer?
  4. Anything that is a big turn-off?

~~~

Deb Gorman lives in the Pacific Northwest and writes stories of redemption and reconciliation. Her next book, No Tomorrows, is due to be released this fall. You can connect with her at her website: debggorman.com

How to Read a Book

Is this title a bit condescending? After all, one thing we’ve in common at the Kill Zone is we’re avid readers. We enthusiastically read books, ergo: All writers are readers, but not all readers are writers. Right? (said in a mock-condescending tone) “If you don’t have the time to read, you don’t have the tools to write. Simple as that.”  ~Stephen King in On Writing.

I’m not sure where, but I recently stumbled across a book titled How to Read a Book by Mortimer J. Adler and Charles Van Doren. It was published in 1940 and remained in print ever since. That speaks for itself, so I bought a Kindle version to see what the fuss was all about. Here’s Amazon’s blurb:

With half a million copies in print, How to Read a Book is the best and most successful guide to reading comprehension for the general reader, completely rewritten and updated with new material.

A CNN Book of the Week: “Explains not just why we should read books, but how we should read them. It’s masterfully done.” –Farheed Zakaria

Originally published in 1940, this book is a rare phenomenon, a living classic that introduces and elucidates the various levels of reading and how to achieve them—from elementary reading, through systematic skimming and inspectional reading, to speed reading. Readers will learn when and how to “judge a book by its cover,” and also how to X-ray it, read critically, and extract the author’s message from the text.

Also included is instruction in the different techniques that work best for reading particular genres, such as practical books, imaginative literature, plays, poetry, history, science and mathematics, philosophy and social science works.

Finally, the authors offer a recommended reading list and supply reading tests you can use measure your own progress in reading skills, comprehension, and speed.

What I found was a compressed guide to improving reading skills and getting maximum value from any publication, whether that be fiction or non-fiction. It’s a timeless resource for anyone seeking efficiency and thoughtfulness in their reading approach. The authors emphasize reading should be an active process that demands full engagement and critical thinking where a reader should be aware of their methodology which they break into these four categories:

Elementary Reading — This level is the most basic skill where readers grasp the primary surface content and simple meaning of the book. (Fun)

Inspectional Reading — This level allows readers to scan the material, particularly the preface, index, and chapter openings/closings to assess the book’s structure and main ideas. (Curiosity)

Analytical Reading — This level engages a deeper examination of the book’s core content such as the author’s arguments, key concepts, and presented evidence to support the book’s point. (Research)

Syntopical Reading — This level is the highest reading form where multiple books are read so the reader can fully understand the entire subject matter delivered from multiple sources across the knowledgeable spectrum. (Eggheadism)

So far, I’ve done a Level One go-over on How to Read a Book. It intrigues me enough that I’m going straight to Level Three and understand this information, but I thought I’d share my new find with folks at the Kill Zone. So, let’s discuss how we read books. Fiction and non-fiction.

Do you have a process that’s similar to these four methods, maybe a combination, or possibly an entirely novel approach (don’t excuse the novel pun) to reading? What’s your way of enjoying, comprehending, and retaining stuff in the books you read?

Time to Have a Little Fun

Time to Have a Little Fun
Terry Odell

It’s summer. People are on vacation. Escaping the heat. Or trying to. As a diversion, I thought we might take a few minutes to have a little fun.

I confess that I’ve had some fun with the–ahem– “Microsoft” callers because they’re live people.  When they tell me my computer has notified them it’s been compromised, I ask them which computer they’re talking about.  I say I have five. Obviously, if my computer told them it was infected, they have to know which one it is, right? Apparently not. I’ve also lied and told them none of my computers are running Windows.

 

Emails are a different game. I’m sure I’m not the only one who gets the occasional spam that sneaks past filters. Akismet, which I use on my website, is great. My business email account has very good filters, too.

One of my former personal email accounts let a lot of spam through. Their company philosophy was that deleting spam was comparable to censorship, although they sent most of it to a junk folder. Every now and then, I’d skim through the messages. First, of course, to make sure nothing legitimate had been sent there. Second, because the messages were often sources of amusement, which I’d share to my Facebook page.

One thing we’re told is never to respond to these messages. All that does is prove your email address is valid and opens you up for more spam.

But what if we could? Haven’t you been tempted? How many times has my nonexistent McAfee subscription run out? How many DeWalt power tools have I won? (Although now they seem to be Stanley.)

Have you had the “I’ve accessed your computer and have video proof that you’re watching/participating in porn. Pay me the equivalent of $X in bitcoin by such and such a date/time, or I’ll release them for the world to see” message? I have. More than once.

My “Oh, if only I dared” response would be:

“OMG, I thought I’d lost those videos. Thank you SO much for finding them! PLEASE send them to me ASAP!”

(It’s important to use lots of exclamation points and caps!)

You’re creative people. Your turn to play.

How would you answer if you dared?

Feel free to share your own “pet spam” messages and replies.


Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”


Six Tips for a Book Party on a Shoestring

By Debbie Burke

@burke_writer

Art at Tao

In 2018, I was privileged to crash a party in Manhattan hosted by Blackstone Publishing to celebrate their new book launches during an extraordinarily successful year. My pal Susan Purvis was one of Blackstone’s debut authors with her memoir Go Find, and I was graciously included as her guest.

The event took place at the trendy Tao Downtown Nightclub with an open bar and sit-down dinner.

The crowd consisted of publishing industry luminaries, agents, editors, and celebrity authors including the delightful M.C. Beaton.

M.C. Beaton and me

A long stairway led from street level to the nightclub. After a couple of drinks, you could almost see the ghosts of Truman Capote, Maxwell Perkins, and Jacqueline Onassis descending the stairs from a bygone era when publishing was a glamorous business.

It was fun to have a glimpse inside that rarified world but, in reality, most publishers, let alone authors, can’t afford lavish promotion. As an indie author, my budget is on such a short shoestring that a mouse couldn’t hang itself.

 

Nevertheless, I wanted to host a celebration for my new thriller, Deep Fake Double Down.

The good news is a successful book party can be done without spending a lot of money. It takes DIY work, a little ingenuity, and lots of help from good friends. Here are six tips I learned along the way.

  1. Find an inviting venue that’s low- or no-cost.

Authors and bookstores go together like peanut butter and jelly. The business carries our books. Our events draw new customers. We support each other. Win-win.

Stephanie Pius recently bought The BookShelf in Kalispell. She is eager to build her customer base and offered her shop as a free venue. We decided on a Friday afternoon, 4 to 6 p.m. when people were getting off work and downtown foot traffic was good.

Stephanie dove right in to help, running ads about the party on the store’s social media accounts. The corner location has windows on two streets and she put up posters in all  windows. On the sidewalk in front, a sandwich board invited passersby to meet a “local author.”

She provided tables and folding chairs, and even rearranged heavy, book-laden shelves to make room for seating.

Financial agreement: I delivered books. Stephanie tracked inventory and handled sales, including credit cards. She received 40% of the list price, with 60% to me, which is fairly standard for indie publication.

With a traditional publisher, terms may be different and the bookstore generally orders books from the publisher.

  1. Promotion. 

I printed invitations and handed them out at Zumba classes, at meetings, to the clerk at the post office who helps me mail books.

Additionally, I sent invitations by email. On your guest list, include friends, family, neighbors, coworkers, book clubs, writing colleagues, local media personalities, etc.

Publicize on social media and ask friends to share on their accounts.

Print color posters advertising the event and post them at libraries, coffee houses, and of course at the bookstore.

Send press releases to local online events calendars and newspapers.

Seek out unconventional (and free) outlets for publicity. Montana’s electric co-op magazine features a community events calendar and is sent to customers throughout the state. Surprisingly it has drawn out-of-town attendees to my events.

None of these promotions cost money except for paper and ink.

Here’s where years of connections, networking, and good friends in the writing community paid off.

Renee and Regi drove almost 200 miles from Helena.

My friends rallied round me with support that warmed my heart. They pitched in with planning help, spread the word on social media, helped set up, tear down, clean up, etc., etc.

By fortunate coincidence, a week before the party, a local glossy magazine, Flathead Living, featured a story about the Authors of the Flathead that mentioned me as one of the founders. That was great exposure to readers beyond my immediate sphere.

In another stroke of good luck, I ran into the editor/publisher of Montana Senior News in the check-out line at Costco and invited him. He showed up at the party, had a great time, bought several books, and promised to publish a review of Deep Fake Double Down.

Truthfully, I think it was the butterscotch chip cookies that got to him. (See recipe below.)

Cold promotion is hard for introverted writers. But inviting people to a party shifts the focus from “buy my book” to “come celebrate with me.”

  1. Refreshments! Nothing attracts people like free food and drink.

Critique partners Marie Martin and Betty Kuffel help me set out food.

Wine and cheese are always popular. If feasible, feature a food or beverage from your book, for instance, tea for a cozy mystery, or coffee and donuts for a police procedural. If the setting is a different country, ethnic specialties are fun.

For the hot July evening, I bought bottled water and flavored fizzy drinks and brought an ice-filled cooler. I cut up watermelon, honeydew, and pineapple for fruit platters. (Note: For health/sanitary considerations, provide toothpicks to avoid hands touching food. Remember hand sanitizer, too.)

I baked three batches of cookies. Here’s the recipe the editor liked:

To-Die-For Butterscotch Chip Cookies – makes 3-4 dozen

Stir together 2 ¼ cups flour, 1 teas. baking soda, 1 teas. salt. Set aside.

Mix together 1 cup soft butter, ¾ cup granulated sugar, ¾ cup packed brown sugar, 1 ½ teas. vanilla. Beat until creamy. Beat in two eggs. Add flour mixture and mix well. Stir in 1 to 1 1/2 cups butterscotch chips. Drop by teaspoonfuls on greased cookie sheets. Bake at 375 degrees for 10-12 minutes. Cool on rack.

Tying into my book title, I also baked “Deep Fake Cakes.” I decorated two sheet cakes with tube icing and added a sign that read, “Calories are an illusion!”

Who got into the cake before I took a photo???

On your shopping list, include paper plates, napkins, cups, disposable cake pans and platters, utensils, etc. They are inexpensive at Family Dollar, Dollar Tree, or similar stores.

 

 

 

 

4, Freebies! Readers love giveaways.

My novella Crowded Hearts had initially only been available in ebook because it was less than 100 pages. But a significant percentage of my readers prefer physical books so I’d ordered a small stock of POD (print on demand), cost under $5. When book clubs bought multiple copies, I threw in the novella as a bonus. That went over well so I did the same for the party. Anyone who bought two or more books received a free novella.

Quite a few attendees happily took home an extra freebie.

  1. Prizes! People love a chance to win. 

Prize gift packages

Here’s where I really lucked out. Thanks to the generosity of our own Steve Hooley, the prizes were beautiful custom wood pens. Steve handcrafts the pens using salvaged lumber from historic buildings that were torn down or undergoing renovation. The wood dates back to the 18th and 19th century. Here’s the link to the “Legacy Pens” on his website.

Steve even came up with a clever tie-in to Deep Fake Double Down: in the book, a secret Yogo sapphire mine is a treasure worth killing for. Steve designed a limited edition “Deep Fake Sapphire” pen, finished in the same luminous blue as Yogo sapphires.

At the party, I explained the history of the pens, which fascinated people. They eagerly filled out entry forms, signing up for my newsletter for a chance to win a unique pen. That resulted in a number of new subscribers.

Oh yes, I kept busy signing books with my own Deep Fake Sapphire pen.

I can’t thank Steve enough.

Other possible prize options: a signed book, a gift certificate from the store that hosts the party, a package of gourmet coffee, a bottle of wine, a sampler of specialty candy.

  1. Entertainment! Make the party interesting as well as fun.

Engage guests with a short talk about why you wrote the book, along with Q&A. Readers enjoy peeking behind the curtain into the writing process. Relate an interesting anecdote or share a surprise you encountered while doing research. Mention unexpected problems that popped up. Raise curiosity to entice them to buy the book.

Readings can be popular…as long as they’re brief. I confess I’ve slipped out of a few book signings where the author droned on far too long.

But no one sneaked out of this party during the reading of Deep Fake Double Down, thanks to the stellar performance of another good friend, stage actor and audiobook narrator Eve Passeltiner.

Award-winning audiobook narrator Eve Passeltiner emphasizes a dramatic moment.

Eve is recording my series and graciously agreed to read a chapter during the party. Except read isn’t the right word. She brought the characters to vivid, dramatic life, blowing away the audience, as well as the author!

~~~

How did the party go?

Turnout: During the two hours, about 40 people came into The BookShelf, including curious passersby who stopped to see what was going on.

Stephanie’s cut from sales made the evening worthwhile for her, plus she welcomed new customers and became better acquainted with existing ones.

Cost: $75 for food, beverages, decorations, gift packaging—well within my shoestring budget.

Time expended: approx. 30 hours in promotion and preparation.

Results: 25+ newsletter signups; 27 books sold that evening plus five novellas as freebies to purchasers of multiple books.

Verdict: The party was a success that guests enjoyed. A local small business reached new customers. Book sales more than covered costs and are continuing a nice steady climb.

Me with critique buddies, Betty Kuffel and Kathy Dunnehoff

 

 

And I had a terrific time, surrounded by friends and supporters who are dear to me.

Susan Purvis and me

All accomplished on a shoestring budget.

~~~

TKZers: Have you attended book signings/parties? What made the event special? If you were bored and left early, what made it a dud?

Any ideas for future parties?

~~~

Deep Fake Sapphire Pens, handcrafted by Steve Hooley

 

Here’s another chance to win a limited edition Deep Fake Sapphire pen. Join Debbie Burke’s reading group at this link and your name will be entered in a drawing for the pen (postage costs limit mailing to US addresses only, please).

Running and Writing and Competition

 

If you want to compete with somebody, run a race.

If you want to change the world, write a book.

* * *

Last week PJ Parrish wrote a TKZ post on Performance Anxiety. I’d like to follow up with a corollary on competition.

Competition is good, right? It gives us a chance to test our mettle against others and see how we stack up. Whatever field we’re in, competition is an opportunity to identify weaknesses in our performance and make a plan to improve. It may even lift us into that rarified atmosphere of winning the prize and basking in the glory.

When thinking about competition, sports always comes to mind. Personally, I believe foot races, specifically the 400-meter races, are the epitome of competition.

The 400-meter race is the longest track event run completely in lanes, so there’s no pushing or shoving. Each competitor runs her own race in her own lane. It’s once around the track, and the winner is easy to identify. She’s not necessarily the person with the best form or the coolest sports gear or even the newest model of Nikes. The winner is the person who crosses the finish line first.

This is obviously an objective decision. The other runners can’t say, “I’m a better runner than she is. I should get the gold medal.” Or “She won just because her coach is famous.” A runner wins a race because she is the fastest competitor in that particular race, and there’s camaraderie and respect among runners no matter where they place.

* * * 

On the other hand, competition can have a dark side. I’ve read recently that writers are a competitive bunch. That’s not surprising, seeing that we’re publishing books that are in competition with millions of other works, and the desire to excel in the field is strong. Writers want to know how they’re doing in the big publishing picture, so we compare ourselves with others, and sometimes it doesn’t go so well.

You’re toiling away to market your self-published masterpiece, which has seen slow sales and mediocre reviews, when you get word your good friend just secured a lucrative publishing contract for his first book. And then another friend posts to every social media site in the world about the big award she just won. That was the contest you entered and didn’t even make the finals! All of a sudden, feelings of competition turn to jealousy and envy.

But you’re a nice person, right? These writers are your friends, and you think you shouldn’t have these feelings. Well, don’t feel bad. Most authors have experienced some form of writer’s envy in their careers.

So what do we do about it? I like the way Erin Fulmer put it in her 2020 article on  professional jealousy 

Publishing isn’t a race.

Even if it were, the person who makes it to the next goalpost first is not necessarily going to make it to the one after that in record time.

But this isn’t a competition. There’s no deadline. Sure, the inevitable heat death of the universe is coming someday but until then, it’s anybody’s game.

And it’s not a zero-sum game. Yes, there is competition in publishing—I don’t want to sugar-coat that—but your friend getting a book deal or agent doesn’t meaningfully reduce your chances of the same, unless you are writing something extremely similar and submitting to the same editor/agent. Even then, it’s just as likely that their success will cause your work to be more in demand. A rising tide often does lift all boats.

If you are seeking a writing career, that journey only ends when you stop writing. There’s no finish line, no lifetime wish achievement that means you won like a good little Sim. There’s just the next book.

* * *

So, there you have it. Publishing is not a fair race. It can’t be since the judges (readers, agents, publishers) assess a writer’s work through the filter of their own backgrounds, tastes, and opinions. For example, I have a friend, a well-known writer, who entered her work in a writing contest some years ago. It was the kind of contest where several judges score the work and the entrant receives the results. Two of the judges scored her work in the 90’s and the third one rated her in the 50’s!

So maybe we need to adjust our perspective. As authors, we’re here to enhance the human experience through the written word, and we each do it in our own way. We’re a community, not combatants. We get to choose the lane we run in and how we want to run the race.

Envy tells us that success is more important than the journey. But if we truly love what we’re doing, we’ll seek success while finding the real joy in the writing. And with each circuit of the track, study and hard work will make us better. And in the long run, maybe that’s where the gold in the gold medal lies.

* * *

We’re fortunate that here at TKZ we have a community of contributors and commenters who go out of their way to offer suggestions and support for each other. A writing community at its best.

 

So TKZers: Do you feel that you’re in competition with other authors? Have you ever dealt with feelings of envy or jealousy of other writers? How do you handle them? What advice would you give to prospective authors, especially young ones, who may be feeling the same emotions?

Sister Aimee’s “Kidnapping”

by James Scott Bell
@jamesscottbell

Was she a prophet, a huckster, a healer, or a performer? Or a combination of them all?

Aimee Semple McPherson, known to her followers as Sister Aimee, was born in 1890 on a farm in Canada. As a teen, she fell under the spell of a Pentecostal preacher named Robert Semple, whom she later married. When Semple died on a missionary trip, Aimee carried on the ministry herself.

Those who heard her called her “spellbinding.”

In 1923 she made Los Angeles her home base, building a tabernacle in Echo Park. The Angelus Temple is still there, headquarters for the denomination she founded—The Foursquare Church.

Along the way she married a man named McPherson, who apparently couldn’t take the secondary role he played to the hugely popular Sister Aimee. They divorced in 1921.

But that didn’t slow down Aimee, whose sermons were often like theatrical spectacles. She would stage elaborate productions, often with her in costume and sets like a Broadway show.

The crowds were overflowing.

Then, in 1926, after going for a swim at Venice Beach, Sister Aimee disappeared.

The newspapers feared drowning. A massive search proved fruitless.

Several weeks went by. Her stunned followers began to pray for her resurrection.

Which happened, in a way.

In the dusty little Mexican town of Agua Prieta, a family was dining when there was a knock on the door. They opened it up to a tired-looking woman who told them she had escaped kidnappers, and could they help her?

It was Aimee Semple McPherson.

Newspapers across the country trumpeted the news. The D.A. wanted to know the details.

Sister Aimee told the authorities that on that day at Venice Beach, three strangers had asked her to pray for a sick child in the back of their car. When she got to the car (she said) they pushed in her and chloroformed her. They took her to an “adobe shack” in Mexico and held her there for ransom. The authorities wanted to know why no one ever received a ransom demand. Sister Aimee said she couldn’t speak for the kidnappers.

Something else the authorities noticed. Around the same time Sister Aimee went missing, so did the sound engineer for the Angelus Temple, Kenneth Ormiston.

Tongues began to wag. Had she and Ormisten run off together? Was the kidnapping story a way to cover up a tryst?

To this day, it’s an open question. The newspapers, as they are wont to do, seized on the potential of scandal. Eventually the District Attorney went to the grand jury to get an indictment against Aimee and her mother, Minnie, for perpetuating a gigantic hoax.

Imagine that.

Sister Aimee’s famous tenacity took hold. When reporters kept after her, she would calmly reply, “That’s my story and I’m sticking to it.”

She and her mother we’re bound over for trial, on the charge of “criminal conspiracy to commit acts injurious to public morals and to prevent and obstruct justice.” But the D.A.’s key witness, who had claimed she was hired to help perpetuate the hoax, suddenly changed her story. Why? One theory is that an admirer of Sister Aimee, William Randolph Hearst no less, offered a little financial incentive to the witness.

In any event, without that testimony the case had to be dismissed.

The D.A., Asa Keyes, told the press, “Let her be judged in the court of public opinion.”

That court wasn’t kind at first. But in L.A., time is on the side of charming dissemblers. Sister Aimee immediately went on what she called her “vindication tour.” She came back to L.A. not just a local celebrity, but world famous. She even received an invitation from Mahatma Gandhi to visit him. Which she did.

She continued to preach until 1944, when she was found dead in an Oakland hotel room. The cause of death was officially ruled an accidental overdose of barbiturates.

Or was it suicide?

Either way, Aimee Semple McPherson passed through the portals of death into a permanent place in the annals of scandalous celebrity immortality.

That’s how it happens in my town.

Did your hometown have a local, controversial character? Ever used him or her in a book?

If you’d like to hear Sister Aimee at the height of her popularity, go here.

Some of the material in this post I owe to Daniel Mark Epstein’s biography, Sister Aimee: The Life of Aimee Semple McPherson.

Rejected! Rejection Letter Words of Wisdom

Any writer who puts their work “out there”, either submitting to various markets, or by self-publishing on various platforms, will be familiar with rejections. They go with the territory. I earned my first rejection letter forty years ago (!) when I made my first short story submission while still in college, to the Magazine of Fantasy and Science Fiction. It was a form rejection.

Two years later, I received a personal rejection from Amazing Stories Magazine for my story, “Love Through Eating Illegals,” which posited a future where chocolate had been banned because of a particular chemical found in cocoa, and the anti-hero of the story was burgling houses trying to find hidden caches. (I’ll admit the idea of a world where chocolate is banned is almost too horrible to contemplate.)

The rejection letter, from editor George Scithers, spelled out why he rejected the story—namely, there wasn’t much of a story and what there was didn’t really work. He was absolutely right. It took me many more years and much study of fiction craft and a lot more writing to finally earn my first story acceptance for a story called “Dead Wife Waiting,” but those early rejection letters started me on the path.

Self-publishing has its own form of rejection, namely a lack of sales, readers, and/or reviews, which, like any kind of publishing rejection, can be learned from.

Today’s Words of Wisdom tackles rejection, and shows how it can help you become a better writer. As usual, the full articles are linked at the end of their respective excerpts and well worth reading in full. I hope they inspire you and also start a discussion here about turning rejection to your advantage.

I’m familiar with rejection. Before my first novel was published I wrote four books that went nowhere. I received rejection letters from every major publisher in the industry and a hell of a lot of minor ones too. (And because this record of rejection dates back to the late Eighties, some of them were actual letters rather than e-mails. Typed on paper, for crying out loud!) The rejections that hurt the most were of the “It’s good, but…” variety. You know what I mean: It’s well-written, but I didn’t like the characters. It starts well, but I lost interest. I liked the book, but I didn’t love it.  Or the worst: I loved the book, but it’s not right for us.

I hated those letters. My reaction was: If you like it so much, why don’t you just publish it? In my disappointment, I wondered whether the compliments were sincere. Perhaps the editors actually disliked the book but were trying to soften the blow. In a perverse way, I almost hoped that the praise was false. If it was genuine, that meant I’d come close to success but fallen short, which was more frustrating than missing by a long shot.

In retrospect, I realize how wrongheaded my reasoning was. First of all, I’ve learned that book editors are outrageously busy people. The notion that they’d take the time to invent a compliment seems so ludicrous now. I’ve also realized there are many valid reasons for rejection that have nothing to do with the quality of the novel. The publisher may have too many books on its list already. Or perhaps the imprint rejects a manuscript because it just published something similar and it didn’t sell very well. Publishing is a business, after all. An editor can afford to make a few money-losing bets, but not too many.

But my worst mistake was ignoring the obvious message of those letters: You’re getting close! You should keep trying! Now I see that receiving one of those “It’s good, but…” rejections is the equivalent of hitting the green outer ring of the bull’s-eye on a dartboard. If you can consistently hit that ring, then it’s just a matter of time before you’ll land within the inner circle and win the big prize.

Mark Alpert—February 9, 2013

 

Before self-publishing became viable, when you got rejected it truly tested your mettle. First novels almost never got picked up by an agent or publisher. And most of the time they never told you why. Just something like, “Does not fit our needs at this time.”

This would sting for a few days. Maybe you’d throw things around and think, “I just don’t have what it takes!” But if you were a real writer you’d get back to work. You’d figure out (with help from others) what was wrong with your writing. You’d study the marketplace. If you were wise, you’d study the craft, too. Maybe join a critique group, go to a conference or two or three. Invest in yourself.

Most important of all, you would continue to write. And then maybe two or three or five years later an agent would take a chance on you. And another year or two later, you might land that first contract. And then eighteen months later, your book would hit the stores.

And you would discover the truth behind Martin Myers’ keen observation: “First you’re an unknown, then you write one book and you move up to obscurity.”

Yet all that rejection and heartache and sticktoitiveness made you a better writer. Which, in turn, increased your chances of having an actual career.

So if you’re a brand new writer with a brand new novel (and a lot of you will be at the end of this NaNoWriMo month), go out and get some rejection. Use the beta reader grinder system. Seek open and honest opinion. Take the chip off your shoulder. Consider hiring a freelance editor. Start thinking like a business. Set up quality controls.

Heck, spend a month studying our library of first-page critiques. Talk about a concentrated course on storytelling!

Sure, you can skip all that and toss your novel up on Amazon, where it will get rejected by the people you most need—readers.

Or you can be a little patient, work hard, listen and learn and improve, and greatly increase your chances of success.

James Scott Bell—November 12, 2017

 

There is a hierarchy of rejections–a ladder to climb:

Rung #1 – Unsigned form letter: “This does not meet our needs at this time.”

Rung #2 – Unsigned form letter: “This does not meet our needs at this time but please try us again.”

Rung #3 – Same form letter with a handwritten note (unsigned): “This is good. Do you have anything else?”

Rung #4 – Personal letter: “Good story but too similar to one we recently published. I like your writing. Send more.” Actual editor’s signature.

Rung #5 – Personal letter signed with editor’s first name. Now we’re buddies.

With today’s electronic submissions, the process is similar, just faster and cheaper without the cost of postage and printing.

But the process still requires climbing the rungs.

Finally you clamber onto an exciting but scary roof with a steep pitch. The editor/agent likes the sample chapter and asks for the whole manuscript. Get a toehold on the rain gutter.

A month or five later, the rejection says: “This is good BUT…”

Fill in the blank with:

“Characters felt inconsistent.”

“The climax didn’t live up to expectations.”

“I just didn’t love it enough.”

Etc.

Slide down the roof a bit but hang on with fingernails.

Rewrite and submit more. Inch up the shingles. 

“All the editors loved it but the marketing department doesn’t think they can sell it.”

At last, you reach the peak of the roof when you receive a long, detailed, personal letter with specific suggestions.

In December, I received the most beautiful rejection of my entire career (and I’ve received hundreds!). I couldn’t even be unhappy when I read the following:

“Several of us read it and we all enjoyed your fresh, exciting take on a thriller—particularly the way you used the genre to explore the very real issue of elder fraud. There are several striking scenes that are seared in my memory (especially that late-night rescue in the snowstorm!). We thought you developed Tawny and Moe’s relationship with great sensitivity and nuance, and this in turn made Moe’s shifts between lucidity and violence a more emotional experience for readers. Unfortunately, we had difficulty connecting as deeply to Tawny—it often felt like she was kept at a remove from us. For this reason, despite our admiration for your writing and the compelling and dynamic world you’ve created, we don’t think we’re the right publisher for your book. I’m sorry not to have better news. Thank you so much for the opportunity to read and consider STALKING MIDAS, and best wishes in finding the right home for it.”

It felt like the editor had sent me a dozen roses! 

When you tell civilians (non-writers) about the wonderful rejection you received, they usually draw their chins back and look down their noses. “You got rejected and you’re happy?”

Only other writers understand the irony of a rave rejection.

What do rejections really mean?

You’re in the game.

What do rave rejections mean?

Publication is in your future.

Debbie Burke—September 3, 2019

***

Now it’s your turn.

  1. What have you learned from receiving a rejection, and how have you used it to improve your writing?
  2. Have you ever received a “rave rejection,” and how did it affect your outlook?
  3. Any advice on handling rejection?