First Page Critique: What
Is The Key To Rebecca?

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By PJ Parrish

Good morning, folks. Hope your long weekend was spent with family and friends and connections were reborn. I’m up in Michigan now for half the year and it has been wonderful seeing family again. It’s great to get hugs and go out for a hamburger. But now it’s time to get back to work, so on this Tuesday, I offer up a First Pager from one of our contributors. Give it a read and we’ll talk.

Girl in the Leaves

“How are you feeling today, Rebecca?” Dr. Ashley Riley asked, seated behind a large pine desk. “It’s been eleven months since our last session.” She walked from around the desk, took a seat in the leather chair across from me and placed a recording device on the table separating the two of us. Doctor Riley was a lean, bright-eyed woman in her mid-fifties.

Her long, chestnut hair had been pulled into a ponytail.

My eyes burned from lack of sleep. “Peachy-keen, Doc.”

“Nice try. Now tell me the truth.”

This woman had always been direct—a quality I both liked and disliked about her. Soft music played in the background. A large flat screen television displayed a fireplace, its flames moving in harmony with the melody. I never understood the benefit of listening to the sounds of sitar music, but never enough to ask to stop it.

My right knee trembled. I thought about sipping the iced coffee but decided against it. I have a ruby birthstone where my wedding band used to be. Sometimes, like now, when I’m nervous I twist it around my finger.

“I’ve been having dreams. Nightmares would be more accurate.”

“What kind of nightmares?”

“My mother getting away with murder.”

She stared at me. “The trial date been scheduled?”

“No. And that’s disconcerting.”

“How long has she been awaiting trial?”

“Eighteen months and counting.”

Doctor Riley pursed her lips, taking in the information. She never responded too quickly. I wondered if this was a skill taught by her professors at school or honed over time. “In the grand scheme of things, eighteen months for a high-profile case is not uncommon. As a homicide detective, you know this. So why don’t you tell me what’s eating at you.”

I stood. My legs went all rubbery and for a moment I worried they might give out. They didn’t and I walked over to an aquarium. A variety of marine life called this home. My favorite was the Oscar who seemed to rule the tank. As a child my father, my biological one not the animal who molested me, bought me a fishbowl when I turned six. He helped pick out a Beta. But after my father’s death, I could never bring myself to own another fish tank.

_____________________

There’s a lot I like about this beginning, so most my thoughts, dear writer, are focused on subtle ways to perhaps refine what is already here. Although the opening is not action-packed, it has a good quiet tension about it that would make me want to read on. I’ve read a lot of these kind of openings in recent years — a troubled protagonist is in a doctor’s office and the doctor’s questioning is our portal into the plot. It’s a common trope now, so there’s a chance this can feel stagey and trite. I’ll let you all weigh in on that, but I’m willing to give the writer some time to develop Rebecca’s story a bit more.

I like that the writer is conveying necessary backstory info via dialogue rather than merely relying on narrative. (She/he is using both here). For example, the writer could have written something like this:

I had been having nightmares for months now and they were always the same — some variation that my mother, who had killed my father, had broken out of prison and was now coming for me. The thing was, I didn’t even know where my mother was and the trial wasn’t scheduled for another eighteen months. But I still was plagued by bad dreams.

(I took some plot liberties to make a point.) What’s wrong with this? Eh, it’s all narrative and while it’s okay, it’s much more compelling to dole out this info via dialogue, as our writer does. Always remember: DIALOGUE IS ACTION.  So kudos writer! Yes, it’s okay to move into pure narrative at times, as this writer does with this:

As a child my father, my biological one not the animal who molested me, bought me a fishbowl when I turned six. He helped pick out a Beta. But after my father’s death, I could never bring myself to own another fish tank.

The revelation about the mother comes via dialogue, so I like the change-up when the writer switches to narrative/memory for the father backstory. It’s all about controlling your pacing and giving the reader variety. Narrative = slowing down. Action/Dialogue = speeding up and immediacy. So use each wisely when it comes to pacing.

Now, let’s talk about the opening graph. I’m not crazy about it. If you open with a quote, especially from the non-protagonist, it darn well better be a good one. “How are you feeling today?” just doesn’t rock my boat. It has no resonance, no juicy hidden meaning. With the rest of the scene being so good, I’d like the writer to try to find something less banal. Now the NEXT line, wherein the doc tells us Rebecca’s been AWOL from her therapy for nearly a year IS interesting. And I would think that this fact is foremost in the doctor’s mind. Weigh in if you disagree!

Also, I think we have a problem with focus here. The doctor gets the first line, the first full name, and the first physical action. Which takes our focus OFF Rebecca at the very time when we need to establish a connection with her. We need the reader’s full attention on Rebecca. Even if the writer choses to give the doctor the first line, I’d take her name and physical movement out of the equation. This is easily fixed, something like:

“You’ve been away a long time, Rebecca. What happened?”

I stared at the woman across the desk from me, trying to figure out how to answer. Dr. Ashley Riley was a lean, bright-eyed woman in her mid-fifties. The last time I had seen her, her chestnut hair had been short, but now she was wearing it in a ponytail. I realized I couldn’t remember how long ago our last session had been — six months, a year?

How the doc wears her hair is not important — unless you MAKE it mean or relate something, in this case, Rebecca’s absence. Description needs to have purpose. Don’t lavish description and dialogue on secondary characters at the expense of your protagonist. (especially in first person POV).

Now, let’s do a quick line edit.

“How are you feeling today, Rebecca?” Dr. Ashley Riley asked, seated behind a large pine desk. “It’s been eleven months since our last session.” She walked from around the desk, took a seat in the leather chair across from me and placed a recording device on the table separating the two of us. Doctor Riley was a lean, bright-eyed woman in her mid-fifties. This is what I mean by wasting description on a secondary character, which created a false-focus in the reader’s mind.  Ditto the detail about the ponytail below.

A note about the doctor placing a “recording device” on the desk. I asked a psychiatrist friend about this and she said that sessions are not routinely recorded and that most doctors just take notes. If recordings are needed, they must be with the consent of the patient to be legal. So the writer has to eliminate this or clarify it.

Her long, chestnut hair had been pulled into a ponytail.

My eyes burned from lack of sleep. Nice detail. “Peachy-keen, Doc.”

“Nice try. Now tell me the truth.” Dialogue is brisk and note lack of attribution. Not needed!

This woman had always been direct—a quality I both liked and disliked about her. Might be a good place to drop in backstory: How long has she been seeing this doc?  Soft sitar music played in the background. A large flat screen television displayed a fireplace, its flames moving in harmony with the melody. I never understood the benefit of listening to the sounds of sitar music, but never enough to ask to stop it. Something missing here. “but was never brave enough…? 

My right knee trembled. I thought about sipping the iced coffee where did it come from? but decided against it. I have a ruby birthstone where my wedding band used to be. Nice way to slip in backstory! Sometimes, like now, when I’m nervous I twist it around my finger.

“I’ve been having dreams. Nightmares would be more accurate.”

“What kind of nightmares?”

“My mother getting away with murder.” Well, this makes me want to read more, as does the next exchange. Mom’s up on a “high profile case” maybe a murder charge? But apparently, she’s out on bail? Unclear. Also, IF indeed mom is up for murder, she can’t get bail pending trial. (Very rare exceptions). Check the facts in your state where your story takes place, writer. 

She stared at me. “The trial date been scheduled?”

“No. And that’s disconcerting.”

“How long has she been awaiting trial?”

“Eighteen months and counting.”

Doctor Riley pursed her lips, taking in the information. She never responded too quickly. I wondered if this was a skill taught by her professors at school or honed over time. Given she’s in her mid-fifties, this is an odd thought.

New graph needed her since it’s doc talking, since the last thought was Rebecca’s. “In the grand scheme of things, eighteen months for a high-profile case is not uncommon. As a homicide detective, you know this. Great way to convey what the protag does! The writer could have put this in Rebecca’s thoughts ie  “As a homicide detective, I knew that…” But that is so clumsy. Note how much more adroit this is. So why don’t you tell me what’s eating at you.”

I stood. My legs went all rubbery and for a moment I worried they might give out. They didn’t and I walked over to an aquarium. Note that by saving a physical movement for here and giving it to Rebecca rather than the doc, you train focus on REBECCA! Keep the doc stationary and in the background where she belongs. A variety of marine life called this home. My favorite was the Oscar who seemed to rule the tank. Remember, she’s been away from this office for almost a year. I’d have her look for him, almost as a comfort. (Oscars can live 20 years btw) So if the fish is gone now, that could mean something, even just metaphorically, to Rebecca. Who, btw, lost her father, who at one point ruled the tank/home. As a child my father — my biological one not the animal who molested me  — I’d use dashes here to set this important thing apart bought me a fishbowl when I turned six. He helped pick out a Beta. But after my father’s death, I could never bring myself to own another fish tank.

Small fix needed for this: As a child, my father…bought me. Change this to: When I was six, my father — my biological one not the animal who molested me — bought me a fishbowl.  

Some might find this passage about the fathers heavy-handed but I like it. It’s a shocking revelation, but because the writer wisely couched it in a benign memory-association of a the fish tank, it worked, imho. It also makes me wonder if mom killed dad! But that’s good — to make me wonder!

So, dear writer, I like what you’re doing here. You’ve got an adept hand at gracefully inserting info and backstory. The dialogue is good and the opening promising. As I said, I would read on. But give some thought to massaging that opening graph. There’s a better one in you and Rebecca will thank you for it.

BTW, I like your title because I trust that it comes to really mean something in the context of your plot. Thanks for submitting, keep writing, and good luck!

 

How and Why Reading Improves Writing

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To master the art of writing we need to read. Whenever the words won’t flow, I grab my Kindle. Reading someone else’s story kickstarts my creativity, and like magic, I know exactly what I need to do in my WIP.

“Read” is the easiest writing tip, yet one of the most powerful. And here’s why.

 

READING BENEFITS OUR WRITING 

  • Reading strengthens our skills and storytelling abilities.
  • Reading helps us become more persuasive, which is an essential skill when pitching a book to an agent, editor, producer, etc.
  • Fiction reading helps us hone the skills to draw the reader into the story and engage the reader.
  • Nonfiction reading helps us learn how to condense research into an authoritative proposal. And ultimately, into a storyline.
  • Reading expands our vocabulary, improves grammar, and shows how to use words in context.
  • Reading helps us find the right word!

READING IMPROVES BRAIN HEALTH 

Narratives activate many parts of our brains. In a 2006 study published in the journal NeuroImage, researchers in Spain asked participants to read words with strong odor associations, along with neutral words, while their brains were being scanned by a functional magnetic resonance imaging (fMRI) machine.

Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life. — New York Times

Whenever participants read words like “perfume” and “coffee,” their primary olfactory cortex (the part of the brain that processes smell) lit up the fMRI machine. Words like “velvet” activated the sensory cortex, the emotional center of the brain. Researchers concluded that in certain cases, the brain can make no distinction between reading about an experience and encountering it in real life. Pretty cool, right?

4 TIPS TO READ WITH A WRITER’S EYE

1. Look for the author’s persuasion tactics.

How does s/he draw you in?

How does s/he keep you focused and flipping pages?

What’s the author’s style, fast-pace or slow but intriguing?

Does the author have beautiful imagery or sparse, powerful description that rockets an image into your mind?

2. Take note of metaphors and analogies.

How did the metaphor enhance the image in your mind?

How often did the author use an analogy?

Where in the scene did the author use a metaphor/analogy?

Why did the author use a metaphor/analogy? Reread the scene without it. Did it strengthen or weaken the scene?

In a 2012 study, researchers from Emory University discovered how metaphors can access different regions of the brain.

New brain imaging research reveals that a region of the brain important for sensing texture through touch, the parietal operculum, is also activated when someone listens to a sentence with a textural metaphor. The same region is not activated when a similar sentence expressing the meaning of the metaphor is heard.

A metaphor like “he had leathery hands” activated the participants’ sensory cortex, while “he had strong hands” did nothing at all.

“We see that metaphors are engaging the areas of the cerebral cortex involved in sensory responses even though the metaphors are quite familiar,” says senior author Krish Sathian, MD, PhD, professor of neurology, rehabilitation medicine, and psychology at Emory University. “This result illustrates how we draw upon sensory experiences to achieve understanding of metaphorical language.”

 

3. Read with purpose.

As you read, study the different ways some writers tackle subjects, how they craft their sentences and employ story structure, and how they handle dialogue.

4. Recognize the author’s strengths (and weaknesses, but focus on strengths).

Other writers are unintentional mentors. When we read their work, they’re showing us a different way to tell a story—their way.

Ask, why am I drawn to this author? What’s the magic sauce that compels me to buy everything they write?

Is it how they string sentences together?

Story rhythm?

Snappy dialogue?

How they world-build?

Or all of the above?

I don’t know about you but I’m dying to jump back into the book I’m devouring. 🙂 What’s your favorite tip?

Wishing you a safe and happy Memorial Day! In between cookouts and family get-togethers, squeeze in time to read!

Looking for a new series to love?

FOR TODAY ONLY, all four Grafton County thrillers are on sale!

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SCATHED $1.99
RACKED $1.99

 

Write Like You’re in Love, Edit Like You’re in Charge

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by James Scott Bell
@jamesscottbell

Several years ago I tweeted the words that are the title of this post. The phrase went viral (is there such a thing as going bacterial? I’m done with viruses!) It got passed around and was picked up by the great writing tips author Jon Winokur (@AdviceToWriters). The phrase aptly sums up my approach to writing a novel.

I thought today I’d unpack it a little, and ask for your responses.

Write Like You’re in Love

Coming up with a great idea, one that gets your nerve endings buzzing, is like love at first sight. You’re giddy. You can’t wait to spend precious months with this new romance.

When you start writing it’s all champagne and moonlight walks on the beach.

But then, out of the blue, you find yourself in an argument. The book is resisting you. Or vice versa.

Usually this happens to me around the 30k mark. I start to think maybe this isn’t going to work out after all.

You say to the book, “You’re not giving me what I need.”

And the book says, “This is how you treat me? After all I’ve done? I’ve given you the best pages of my life!”

Fortunately, I’ve found this little dustup to be only temporary. Let me suggest two ways to kiss and make up with your novel.

First, go more deeply into the characters. Pick any one of them (and not necessarily your Lead) and write some backstory. Create more of their history and use that to come up with a secret or a ghost.

A secret is simply that which the character doesn’t want anyone to know about, for some personal reason related to backstory.

A ghost is an event from the past that haunts the character in the present, and causes the character to act in certain ways. It’s best to let those actions happen without an immediate reveal. It creates mystery for the reader, always a good thing.

Five or ten minutes with these brainstorms will get your story juices flowing again. You’ll want to keep writing just to see what happens to these people!

Second, jump ahead and write a scene you feel excited about. Write it for all it’s worth. Then drop back and pick up the story and figure out a way to get to that scene.

These tips will help keep the love fires burning, like bringing the wife flowers even when it isn’t Valentine’s Day.

(Also see my post “When Writers Hit the Wall.”)

Edit Like You’re in Charge

Once you have a complete draft, you move into the hard-scrapple world of revision. And here you need a system.

The late Jeremiah Healy was a popular author-speaker on the conference circuit. In one of my writing books I found a clipped page from a newsletter I used to get called Creativity Connection. I’d saved it because it was a summary of one of Healy’s talks. In it he described his system of approach after writing a first draft:

  • He set aside the draft for a month.
  • He printed out a hard copy and read it through in one day, not making a marks on the manuscript (“Once you start, you won’t be able to stop.”)
  • He looked for “holes in the plot, underdeveloped characters, anomalies, and inconsistencies.”
  • He edited the draft to address any problems.
  • He next submitted it to three beta readers. “One should be an intelligent general reader. The second should be familiar with your genre. The third should be the dumbest bunny you can find.”
  • Then another edit, based on this feedback.
  • Finally, create the “cinderblock manuscript.” By this he meant the final polish on the old-school paper manuscript you used to submit to a publisher (the shape of a cinderblock). He worked especially hard on the first three pages. “When agents—who get buried in 50 manuscripts a week—decide which of the ‘cinderblock’ manuscripts to take home and read, they do so by reading the first three pages. It may be harsh, but it’s not arbitrary. Eighty-five percent of book buyers decide their purchases by applying the same test.”

That’s a good system, and very close to the one I use myself.

And systems can often be improved by adding a formula. Here’s one I’ll leave you with. It came in an early rejection letter the young (1966) Stephen King received from a science fiction magazine. It was a form rejection, but the nice editor had scribbled the following on it:

“Not bad, but puffy. You need to revise for length. Formula: 2nd Draft = 1st Draft – 10%. Good luck.”

Now it’s your turn. How do you keep the love as you make your way through the first draft? Do you have a system for revision?

The Unintentional Writer

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Photo by Kasper Rasmussen on unsplash.com

I have received some correspondence recently to the effect that TKZ has some regular visitors who are not necessarily interested in becoming authors themselves.  They stop by because they are interested in how authors engage in the process by which writing is done. They have no inclination towards writing, let alone publishing a story. Think of folks who like to eat but who have no inclination toward cooking. This is aimed at those who enjoy literary feasts but have no inclination toward stirring the pot, though the Emerils in the audience may find it interesting as well. 

Our own Jim Bell contributed a deep but highly accessible piece the Sunday last titled “Advice for the Demoralized Writer.” It contains terrific advice which is applicable to all regardless of occupation but the crux of it is to do your very, very best while sublimating your expectations of awards or recognition. If your efforts garner such you will be pleasantly surprised. If not, you won’t be disappointed. I am going to take that advice a step further while aiming it in a different direction.

My suggestion is to write every day. That is not new or original advice. I am offering it particularly, however, to those of you who have no intention of or inclination toward starting or completing a story or having it revealed in the harsh light of day. Writing something every day because you want to, instead of when you have to, is good for you. I truly believe that writing regardless of length or motive makes one smarter — whatever that is — and yes, happier. Writing even one sentence of a few words per day enables you, the unintentional writer, to say, “I wrote this.” It may not give you an adrenaline rush but I submit to you that it will produce, at the least, a drop of it in your cup. It’s the difference between doing an action because you are required to (for reasons from within or without) and doing it because you want to. It can crack the ice that freezes your thinking, whether you write on a post-it, a computer, or your hand. It is an activity that you can do without prompting, or the desire of future reward, other than that occasioned by performing the act itself. I have mentioned this before, but the television series Miami Vice was born as the result of two words handwritten on a piece of paper. The words were “MTV cops.” Your results may differ. That’s the point. There are those who may keep a diary or journal for a similar reason. What I propose is not as involved. 

This post is but one example of “wanting to” as opposed to “being compelled to.” I started this post with one sentence, though it is not the introductory sentence that you see above. I wrote a few words to get rolling and then took off, as John Coltrane said, in both directions at once. It was because I wanted to. “The Kill Zone” name notwithstanding, no one here writes with a gun to their head. We are all here because we want to be, whether to write or to read what is written. 

Now we present below an example of some writing that a six-year-old miscreant was compelled to do as a classroom punishment in the closing days of first grade. History has not recorded what the lad did over sixty years ago to earn this assignment. If rehabilitation was the purpose please rest assured that the effort failed miserably.  It is a wonder that he ever took pen(cil) to paper again voluntarily, but he did occasionally and still does.

Photo by Al Thumbs Photography. All rights reserved.

Try what I suggest and see what happens. At worst you will have wasted a few seconds. At best, it could be the start of something big. As with most things, the end result may be somewhere in the middle. Don’t worry about that. This is a worry-free activity for enjoyment as opposed to production. Just put a few words down for the fun of it. You might be surprised.  

Actually, let’s try it right now. Seven words or less. Go! Here’s mine:

“He wondered where the painter was.” 

Have a relaxing Memorial Day. While you do so, please remember the reason for the season. Thank you. 

Photo by Justin Casey on unsplash.com

 

True Crime Thursday – Smuggling Contraband into Prison by Drone

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Photo credit: Kal Visuals-Unsplash

By Debbie Burke

@burke_writer

So, you’re back on the street after doing time in the federal pen in Fort Dix, New Jersey. You want to earn a little extra income, presumably to pay your defense attorney, and to supply your buddies who are still inside. Nothing big, just cigarettes, cell phones, heroin, and fentanyl.

Why not use a drone to deliver packages—just like Amazon?   

Jason Ateaga-Loayza, AKA “Juice”, must have thought that was a good business plan even though he was on supervised release from Fort Dix, a low-security federal correctional facility.

Between October 2018 and June 2019, Juice and several co-conspirators smuggled contraband by drone into the prison. Juice communicated by cell phone texts with an accomplice who was still incarcerated. The accomplice took orders from inmates and collected payments. Juice gathered the requested items and stored them in his home. Then he and other accomplices hid in the woods surrounding Fort Dix and operated a drone from there, dropping packages inside the prison at night. They taped over the lights on the drone to prevent detection.

Evidently the operation succeeded for a while…until FBI agents searched Juice’s home. Officers turned up a closetful of empty cell phone boxes and tobacco containers matching items that had previously been dropped inside the prison. They also found enough heroin and fentanyl to charge him with possession with intent to distribute.

In April, 2021, Juice pleaded guilty to several charges and is scheduled for sentencing in September, 2021.

His high-flying entrepreneurial venture has been grounded.

~~~

 

 

Bad guys use a drone to surveil the good guys in Debbie Burke’s thriller Eyes in the Sky

Buy at Amazon or major online retailers. 

Tips for Dealing With Character Names

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Tips for Dealing With Character Names
Terry Odell

Character NamingLast week, John Gilstrap addressed coming up with character names, and there were a lot of helpful suggestions in the comments.

I tend to hit the Google Machine. “Male (or female) Names Starting with …” is a frequent search. Another thing to add to that search is the year/decade that character was born. Name trends change with time.

I had a shocking realization when seeking a name for a character in a recent book.

Names have to “match” the characters to some extent. For me, it’s a loose match. Our country is so much of a melting pot that names often don’t match one’s ethnicity, and it’s often a stereotype to try to give them “appropriate” names. I recall my daughter, when she was in middle school, asking if her friend Kiesha could come visit. What’s your first visual? Probably not the blue-eyed blonde who showed up. But if I want an ethnic name, I just add that to my Google search.

This week, I thought I’d expand on John’s topic, because coming up with names is only part of the problem. You’ve cleared the choosing names for your characters hurdle. But there are pitfalls to avoid so you don’t confuse your readers.

A tip I picked up at a workshop was the reminder that the characters should sound like their parents named them, not you.

Major warning: Names shouldn’t be too similar to other characters in the book.

This mean no Jane and Jake, or Mick and Mack, or Michael and Michelle—and that includes nicknames. If everyone calls Michael Mike, and there’s another character named Norman, but Norman’s last name is MacDonald and everyone calls him Mac, then you’re setting things up for reader confusion. I recently read a book where the author had fixated on the letter B for character names, and these were major players, not bit parts. I don’t think I ever got them straight.

Many readers see the first few letters of a character’s name and connect it to whatever image they’ve created for that character. Your character might be named Anastasia, but the reader might be thinking “The blonde woman with the A name.”

So, how do you keep track so you don’t confuse or frustrate your readers? Here’s my system.

The late Jeremiah Healy prefaced one of his workshops with a very vocal complaint about character names in books. He said, “How hard is it to take a sheet of paper, write the alphabet in two columns, and then put first names in one, last names in the other?”

Now that we’re using computers, instead of a sheet of paper, I use a simple Excel spreadsheet. When I name a character, I fill in a blank field in the appropriate line. This lets me see at a glance when I start to fixate on a letter. I hadn’t been to Healy’s workshop when I wrote What’s in a Name? but when rights reverted to me, I used the spreadsheet and was shocked at what I’d discovered. THREE characters named Hank? Okay, only two, but the third was Henry “but you can call me Hank.” I still haven’t forgiven my then editor for that one.

This is what I found when I went through the book:
(You can click to enlarge the images)

Character NamingIn addition to making minor revisions to the text, you can be sure I updated the character names. Here’s the “after” spreadsheet.

Character Naming TipsOther considerations. Foreign names might be realistic, but what if a reader is unfamiliar with the name, or its pronunciation? One of my critique partners wrote a book with a family of Irish descent, and she’s calling one of the characters Siobhan. (If I were naming a character that, the first thing I’d do would be to set up an auto correct, because I’d probably spell it wrong more often than not.) But typing it right is the author’s problem, not the reader’s. Do you know how to pronounce Siobhan? (shi-VAWN) If the author tells you, when you see the word do you “hear it” or is it strictly a visual?

(With apologies to Brother Gilstrap, I never see/hear his character Venice as Ven-EE-chay, no matter that he’s made the pronunciation clear. To me, she’s “Not Venice” in my head.)

And then, there’s a whole new set of problems. Audiobooks. When I started to put my books into audio, I had to focus on what things sound like as well as look like. In my third Triple-D Ranch book, the heroine’s ex-husband’s name is Seth. Her sister’s name is Bethany. They don’t look very similar on the page, but when spoken, I’m concerned that they’ll sound too much alike, especially if they’re in the same sentence. Or even paragraph. I don’t want my narrator stumbling (or calling them both Sethany).

All right, TKZers. Share your tips for keeping track of character names.

Trusting Uncertainty by Terry OdellNow available for Preorder. Trusting Uncertainty, Book 10 in the Blackthorne, Inc. series.
You can’t go back and fix the past. Moving on means moving forward.

Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.” Follow her on Facebook and Twitter.

TKZ Marketing Survey – Part 2

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By Debbie Burke

 @burke_writer

 

On Saturday, Steve Hooley kicked off Part 1 of the TKZ Marketing Survey. Today, I’ll cover the rest of the results and sum up our findings.

Before we get started, please indulge me for a moment. Back in November, I wrote about my good friend astrophysicist Sarah Rugheimer who’d been selected to deliver a TED talk. Several readers asked when her talk would go live. Yesterday was the day! Congratulations, Sarah! Here’s the link. 

~~~

Garry Rodgers’s answers (indie pub):

What is your goal with marketing?

 Two things which are intertwined. One is to sell more books (products). The other is to increase discoverability. Increasing my discoverability by distributing my brand in as many places as possible organically sells more books. By selling more books, I create read-through which increases my discoverability. Never underestimate the power of “word-of-mouse”.

What marketing do you do?

 I’ve appeared on many podcasts and blog interviews. I can’t say I’ve ever struck gold from one, but each exposure increases discoverability. (“You are the worst writer I’ve ever heard of.” “Yes. But you have heard of me.”)

 Blogging – Website

 Blogging is *BY FAR* the best ROI I’ve ever had. That includes my own blog at DyingWords, the Kill Zone posts, and many guest pieces I’ve done on other sites. Recently, I was “found” by a NYC film producer who landed on one of my old posts.  It led to discussions and to a potential NetFlix series which I’m outlining a proposal for as we speak.

 Newsletter

 I have 2100 subscribers on my mailing list, and I send out a new blog post every second Saturday – consistently. I get about 500 click-throughs so I’m happy with that. I’m in a publishing cycle of 1 book every 2 months so I put a post out promoting the release. However, when I look at my sales stats right after a newsletter, I don’t see any spike. I know the gurus say “Mailing List Mailing List Mailing List” but I’m not seeing it directly tied to sales spikes – It’s the long term exposure and a slow reader growth that pays off.

 Which social media platforms?

I do Facebook for personal laughs and Twitter for sharing writing stuff and making connections. I have an author FB page but haven’t done anything with it which is likely why there’s no return on it. I have a friend who writes under the pen name Chevy Stevens (because her real name is too hard to pronounce) who has killer FB returns and is her main reader connection. Twitter has been good for making personal connections in the writing business, but I can’t say it’s sold anything directly.

Paid ads

Now we’re talking returns. Pay-to-play ads are THE Thing that works for me. My money-maker is my based-on-true-crime series which is at Book #8. I have about 20 publications out there, but the read-through from the series is working very well. I have book 1 as perma-free and pay to advertise it on the discount newsletters – Ereader News Today (ENT) is the best payback. Last campaign resulted in 5K downloads and generated a read-through which brought a 3 to 1 return on investment. The other good returns are from Robin Reads, Fussy Librarian, Free Booksy, Bargain Booksy, Book Doggy, and Book Gorilla. I’ve tried one BookBub ad which was a flop and I have yet to try FB and AZ ads.

Conferences – networking

I’ve never been to a live writing conference. I was going to go to Bouchercon last year but you-know-who showed up and threw a wrench into the travel spokes. I’ve taken in a bunch of online conferences and webinars but you don’t get personal connections this way – at least not from my experience. I’ve cold-called high profile people on Twitter and have had surprisingly good results in having them guest appear on my blogsite.

Others

Absolutely nothing beats building a backlist and creating read-through. “Write More Books” is the best advice I’ve ever gotten, and that’s where I put most of my efforts at the moment. I changed my mindset last February to treat my writing like a business and not a hobby. I credit Adam Croft for this. Adam and I have been personal friends for ten years – I say back when Adam wasn’t famous and I still had color in my hair. Adam’s book, The Indie Author Mindset, https://www.amazon.com/Indie-Author-Mindset-changing-transform-ebook/dp/B07FZ3X349/  is a MUST-READ for any indie who intends to “make it” in this biz.

 “Going Wide” is another must-do tactic. I started on Kobo and Nook last April and have had over 30K downloads in 66 different countries since then. Yes, many are freebies but the discoverability and read-through in paid sales has been remarkable – truly rewarding and motivating to write more books.

For each specific activity above that you use, how much time do you estimate that you spend (per week? per month?)

I keep a journal/daily log where I track my time in 15 minute blocks. On a good writing day, I get in 3,000 – 3,500 words and I write about 1,000 words per hour so that’s 3 – 3.5 solid writing hours per day. Most days I put in 8 – 10 hours of solid time in what I call the four Ps – Production, Publishing, Promotion, and Perfection. Production is about 5 days per week. Publishing goes in spurts – 1 book every 2 months. Promotion is all the time – here, there & everywhere – every action is some sort of promotion (like this). Perfection never happens but what I mean by this is craft improvement. I read a lot and across the board, not just genre specific. I just finished a book titled “Profiles In Folly” which is about world-changing stupid things done by influential people. Hopefully, I don’t appear in the sequel.

For each activity above that you use, what do you estimate is your return on investment? Which one do you think is the most effective?

Write more books is the most effective. Pay-to-play ads is second. Networking with influencers who can increase discoverability is a close third.

What resources have been most helpful to you in learning the above?

These publications: “Indie Author Mindset” – Adam Croft, “On Writing” – Stephen King, “Elements of Style” – Strunk & White, “Wired For Story” – Lisa Cron, “Thanks, But This Isn’t For Us” – Jessica Page Morrell, “Self-Editing For Fiction Writers” – Dave King & Renni Browne, and “Think And Grow Rich” – Napoleon Hill.

What changes have you made to your marketing b/c of the pandemic?

I have to say the pandemic was the best thing ever for my writing business. It was coincidental that I changed my mindset last February just before this thing hit, but I increased my output and promotions. I think more people had more time to read and were looking for new stuff as well as more people turning to ebooks because they couldn’t get out to the bricks & mortar stores – plus they also got comfortable with ereading devices. So it was the perfect storm that propelled me from zero to hero. I can’t wait for the next wave. Bring it!  J

Knowing what you know now, what would you do differently if you were starting over?

I would have taken this more seriously far earlier. You can’t turn back the clock of reality – only go forward with the flow and write more books. Write, publish, repeat – as they say.

Where do you sell your books?

Amazon – 70%. Kobo – 29. Nook – 1%. I’m going to publish on Apple and Google this year. Plus look into print and audio options. Amazon is strong in the US and the UK, but Kobo (Rakutan) has immense world-wide reach. Nook is barely worth the effort however I hear great things about Apple.

 Series with a permafree first issue really works. And you’ve got to keep your name out there – you never know when Netflix comes calling.

~~~

Joe Hartlaub’s answers (trad pub):

What is your goal with marketing? Get my name out there.

What marketing do you do or participate in? Zoom interviews, blogging at killzoneblog.com,

Facebook, networking at Bouchercon.

For each specific activity above that you use, how much time do you estimate that you spend (per week? per month?) Irregularly, unfortunately.

For each activity above that you use, what do you estimate is your return on investment? Which one do you think is the most effective? Blogging and networking.

What resources have been most helpful to you in learning the above? Just getting out there and learning along the way.

What changes have you made to your marketing b/c of the pandemic? No Bouchercon!

Knowing what you know now, what would you do differently if you were starting over? I would have started getting involved with the writing community earlier than I did.

~~~

Sue Coletta’s answers (trad pub):

What is your goal with marketing? To reach a wider audience.

What marketing do you do or participate in? Speaking – Zoom – Podcasts – Book Tours – interviews – Blogging – Website – Newsletter – Social media – Conferences – networking

All of the above. I’ve done Zoom book events, appeared on podcasts, blog tours, interviews, and in-person appearances (in the nice weather). I blog on TKZ and my site, Murder Blog. If it weren’t for my website/blog, I would’ve missed out on so many amazing opportunities. Some authors say writers don’t need to blog, but I disagree. We all need a home base where readers/agents/publishers can find you, and social media is NOT a home base. Last year, I buckled down to write a separate newsletter for readers (I’ve always sent blog-related newsletters), and the response has been positive so far. Networking with other writers is key. The writing community is a generous, kind, funny, little crazy tribe, and I wouldn’t trade any of them. J

 For each specific activity above that you use, how much time do you estimate that you spend (per week? per month?) Depends if I have a new release or what I’m doing. Zoom events take a lot longer than, say, social media marketing.

For each activity above that you use, what do you estimate is your return on investment? Which one do you think is the most effective? I think it’s all important. I view marketing as a sum of its parts (blogging, social media, book signings, etc). Most effective? Appearances, either in person or virtual.

What resources have been most helpful to you in learning the above? Other writers. Nine times out of ten, a writer will share advice with another writer. It’s what we do.

What changes have you made to your marketing b/c of the pandemic? I’ve done a lot more virtual events than in person. Now that I’m fully vaccinated (yay!) I’ve booked my usual venues for the upcoming season.

 Knowing what you know now, what would you do differently if you were starting over? Too many things to mention. Top answer: Plan where you want to see your career in five years, ten years, fifteen years. Then be patient and choose an agent or house that can help you achieve your goals.

~~~

Debbie Burke’s answers (indie pub):

What is your goal with marketing? Connect PERSONALLY with as many readers as possible b/c I strongly believe in old-fashioned word-of-mouth recommendations. That is more rewarding to me than 10K followers I’ll never meet. I’d like to sell more books but thankfully I don’t depend on writing income to survive.

What marketing do you do? Zoom discussions with book clubs and educational presentations for writing groups. Radio and newspaper interviews in my local area.

Blogging – Website Not as much as I should for my own blog/website. Most blogging is for TKZ.

Social media – Twitter only for name recognition. I doubt that generates sales.

Paid ads – In the past, I’ve bought cheap ads ($50 and under) directed to mystery/thriller genre readers. Never broke even. Trying out some of Garry’s strategies and will report back later. 

A personal observation – I’m deluged with constant ads and am sick of them. I rarely buy any product solely b/c of an ad. Most of the time, I delete w/o reading them. I suspect I’m not alone in that feeling. 

Conferences – In the past, in-person appearances/workshops at conferences.

Networking – most speaking invitations come from networking with people I know or have met from previous appearances.

Others – I have had good luck partnering with other authors for appearances. Two other authors and I give presentations as the “Montana Women of Mystery.”

For each specific activity above that you use, how much time do you estimate that you spend (per week? per month?)

Speaking, classes, workshops – 5+ hours prep time per event plus presentation time. Blogging – 10+ hours/month.

Social media – 1 hour/month.

For each activity above that you use, what do you estimate is your return on investment? Which one do you think is the most effective? At book clubs, close to 100% of participants buy books, but numbers are small since most clubs have fewer than 20 members. For general speaking appearances, 20-25% of participants buy books. In 2017-2019, blogging on TKZ resulted in significant sales spikes but tapered off in 2020-2021. I suspect any TKZ regulars who are interested have already bought my books so that market is somewhat saturated. However, exposure and repetition are still important. When readers see my name regularly, like blogging on TKZ every other week, they think of me. I just spoke to a mystery group in Arizona that found me through TKZ.

What resources have been most helpful to you in learning the above? JSB’s book Marketing for Writers Who Hate Marketing; Jane Friedman’s blog; Dave Chesson’s Kindlepreneur; Authors Guild discussion groups; asking other authors what works for them; trial and error.

What changes have you made to your marketing b/c of the pandemic? Zoom instead of in-person appearances. Zoom allows meeting with groups outside my local area. I’m increasing those promotions b/c appearances work better for me than advertising. 

Knowing what you know now, what would you do differently if you were starting over? I wish I’d gotten my rights back sooner from the original publisher and rereleased the book independently.

My sales are not great but I only have so much time and energy. I’d rather concentrate on writing more books. Now that six are available, I’m increasing promotion and see a gradual but steady increase in sales. Readers of my prior books are repeat customers. My following is small but loyal and growing. I still feel producing more product is more important than advertising.

Where do you sell your books? For several years, my books were exclusive with Amazon but there is no longer any advantage to exclusivity. Several months ago (prompted by Garry and Terry), I “went wide” and books are now for sale at B&N, Kobo, Apple, and other online markets through Draft2Digital – too soon to see results but wider availability can’t hurt; local indie bookstores sell paperbacks; I sell paperbacks at book signings and presentations.

~~~

What do all these results add up to?

Besides increased sales, several consistent themes for the goal of marketing were repeated: name recognition, discoverability, word-of-mouth, and building customer loyalty.

Seven contributors mentioned Zoom as an important development that’s replaced in-person appearances. Two additionally mentioned doing Zoom appearances in partnership with other authors.

According to all nine survey respondents, blogging is definitely not dead. Several said they’d cut back on other blogging but continue with TKZ.

Six authors use newsletters.

Paid ads yield the most varied responses, with some authors having good results while others didn’t believe ads were worth the cost. BookBub was mentioned several times as the most effective advertising.

Social media is viewed by the majority as a necessary evil that doesn’t generally sell books but increases name recognition. Several complained SM wastes too much time but needs to be done. Facebook and Twitter are the most used venues, although a couple of authors mentioned You Tube and podcasts.

Jim Bell offers wise advice about social media in his book Marketing for Writers who Hate to Market:

“Here is my advice regarding social media.

Pick one platform to specialize in.

One.

Pick the one you enjoy most, or think you can handle best.

If you want to have a presence on other platforms, to experiment, go ahead. But place your focus on one.

Use it to the extent you enjoy it, and no more.

Use it for actual engagement with those who follow you.

Be a good content provider, and a good listener.

Avoid venting your spleen on social media. Because besides being a lousy place to sell books, it’s a horrible place to take controversial positions. There is no true discussion here, because that’s not what social media is set up for.

Don’t post drunk.

Make all people glad they follow you.

Earn trust. When it’s time to mention a book, you’ll have earned the right to do so.”

Nearly all authors lamented the loss of in-person conferences. Two have not previously attended conferences and expressed disappointment over cancellations.

Networking at conferences was cited as enormously important because those contacts often opened up other opportunities as well as marketing avenues.

Two indie authors mentioned “going wide” to other sales outlets besides Amazon.

“Write more books” was noted by most respondents as the best marketing tool.

This survey confirmed that there is no marketing magic bullet. It’s time-consuming, long-term work. Results don’t happen overnight. But, if we want to sell books, we gotta do it.

 Steve, thanks for coming up with this topic and including me as your co-conspirator. Thanks also to the TKZ family who answered questions and shared helpful insights.

~~~

Over to you, TKZers. What type of marketing is most productive for you? Did you learn any new methods from this survey you’d like to try?

~~~

Note: I’m taking Garry’s advice on “permafree” for the first book in my series. So far, results look very promising. Thanks, Garry! 

 

 

Instrument of the Devil is now FREE. Please give it a read. If you like it, come back and check out five more books in the Tawny Lindholm Thriller series. 

Agent Perspectives on First Pages

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I attended a virtual writing workshop last weekend in which there was a panel of agents providing feedback on a random selection of first pages anonymously submitted by attendees. It provided a fascinating (yet also terrifying) vision of how agents review material sent to them by authors and how quick they are to stop reading (as the moderator read out the first pages the agents raised their hands at the moment they would have stopped reading and when 3 out of 4 agents had their hands raised, the reading stopped and the critique began).  Given our own first page critiques here at TKZ I was interested to see whether agents had any different takes/perspectives when reading those critical first pages provided them on submission. Not surprisingly this panel revealed just how critical the first page is – and how quick agents will stop reading! Of the twenty or so first pages read out, only one survived being read out in its entirety. For many pages, agents didn’t even get past the first paragraph…yikes, right?!

Now none of the agents on this panel were cruel or unusually critical, but it was depressing to witness how many basic issues doomed these first pages. By the end of the panel it was also clear that these agents (which came from a variety of backgrounds and interests when it came to representation) were pretty consistent (often unanimous) on the particular issues that made them stop reading. As a result, I thought it might be helpful for our brave first page submitters as well as other TKZers to summarize these issues. So here we go with a list of the ‘top 5 issues that will make an agent stop reading your first page’…

  1. Beginning with the weather…we had a remarkable number of entries that had detailed descriptions of the weather in the first paragraph and the agents were like ‘ugh’ unless it served a very unique or useful purpose. Bottom line – don’t.
  2. Beginning with only exposition…again a large number of first pages had no real action, dialogue, or even character interaction in the first page. Many entries had only exposition and backstory. Bottom line…agents didn’t care enough about the character to read this – so save the exposition for later!
  3. Having a character alone…this was an interesting take from a couple of the agents who really didn’t like first pages where the character is all on their own. The principal reason for this was that doing this limited the author’s ability to show character and increased the potential for exposition and introspection rather than action and dramatic tension. Bottom line – better to show character through action and interaction/dialogue on a first page than resort to telling/exposition.
  4. Unnecessary verbiage or description…One of the main reason agents stopped reading was the overuse of adverbs, adjectives or descriptions which slowed down the pace of the action. In one first page there was a three paragraph description of the main character waking wondering if he was dead. The agents were like, establish this in one line and move on! Likewise they did not like flowery, overly descriptive prose. Bottom line…word choice matters. Say it in one word not three:)
  5. Being cliched! It was clear that this panel of agents had seen it all so they nixed any opening that felt worn and cliched. The list of cliched openings in these first pages included characters waking up and not knowing where they were/who they were or if they were alive; running for a flight in an airport; meeting someone in a bar; planning a heist…you get the picture. They also stopped reading as soon as characters turned into stock standard cliches – like the brilliant but eccentric misfit, the bitter divorcee or the alcoholic former cop…again, you get the picture. Bottom line…Be fresh!

Although this agent panel was pretty depressing to watch (as I said, only one of the entries passed muster!), it was clear that all these agents wanted to love these first pages. They wanted to be inspired to read on!  And all of the issues that stopped them reading are same issues that present themselves time and time again when we read and critique first pages at TKZ (so there’s no particular mystery or magic as to what agents are after!). Bottom line – any writer who is able to cast the same critical eye over his/her own work is ready to make the changes necessary to craft an amazing first page.

So TKZers, what’s your take on these agents’ feedback?

Advice for the Demoralized Writer

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by James Scott Bell
@jamesscottbell

I know a demoralized writer. [Note: This is a composite portrait, though everything in it is fact based.] Said writer had written a number of good novels for a small house, then landed a two-book contract with one of the Big 5. The first book came out to mostly positive reviews, but not massive sales. The second book had to build on the first and make some serious money to justify the advance. The author worked really, really hard on this novel. It was in a popular genre, had a good title, and a great cover. The writer did all the right things marketing-wise, too.

But the book didn’t hit it big. It got a large number of 2 and 3 star reviews (some 1s as well, but those seem unfair, which is usually the case with 1s). Suffice to say, this has ended the professional relationship of said writer with Big Pub.

Demoralizing.

This writer has not written anything since. I have suggested the indie route, but this writer does not have the desire to learn a whole new set of tasks. It appears this career, until further notice, is over.

Another writer I know of was given an insane advance and a two-book contract back in the wild 90s, when such deals were not uncommon.

The first book, a thriller, was put out with a big marketing push from the publisher. I remember seeing the book featured prominently in the window of a Barnes & Noble. The bio on the dust jacket described said author as the next big name in action thrillers.

Well, the book tanked. Had it been even a moderate hit, there’s no way it could have sold enough copies to cover the advance.

When the second book came out, the publisher gave it no support. I went to the same B&N to find it. It was not prominently displayed. Indeed, I found only one copy, spine out, in the thriller section. This book died. The author, someone told me later, had fallen into the abyss of strong drink.

For a writer, demoralization is always lurking, waiting to be a soul killer. We can’t let that happen.

We’re talking here about the mental game of writing. (Someone should write a book about that.) It’s every bit as important as the craft. Without the right brain settings our writing will stall, drift, flame out or otherwise suffer. All writers must be ready to meet the challenge of demoralization.

The main cause of which, the philosophers and theologians tell us, is expectations unfulfilled. We set ourselves up to desire a result, and want it so deeply, that when it doesn’t happen devastation is inevitable.

Buddha figured this out and proposed a solution: get rid of all desire!

The Stoics, on the other hand, accepted that we all have desires and dreams and worries and fears. Their key to happiness is learning how to focus your thoughts only on what you can act upon, and forget the all the rest.

As Prof. Massimo Pigliucci puts it in his course Think Like a Stoic:

The Roman writer Cicero explained the Stoic position by considering an archer who is trying to hit a target. The archer can decide how assiduously to practice, which arrows and bow to select, and how to care for them. They also control their focus right up the moment they let go of the arrow. But once the arrow leaves the bow, nothing at all is under the archer’s control. A sudden gust of wind might deflect the best shot, or the target—say, an enemy soldier—might suddenly move.

Hitting the target is what you’re after, so it’s what you pursue. But success or failure does not, in and of itself, make you a good or bad archer. This means that you should not attach your self-worth to the outcome but only to the attempt. Then, you will achieve what the ancients called ataraxia: the kind of inner tranquility that results from knowing you’ve done everything that was in your power to do.

For a writer, then, what is out of your control is how your book does in the marketplace. What you can control are your work habits, study of the craft, and interactions with editors and beta readers. On a daily basis, it’s you and the page. You control what words you put down, and how many.

When the book is published, you control what marketing methods to pursue. You can spend money on ads, put out the word on social media, notify your email list, and beg your mom to buy copies for the entire extended family for Christmas.

But after that, it’s out of your hands. The Stoics would say: Don’t give any thought to outcomes. Eradicate such musings from your mind as a good gardener kills weeds.

I learned this lesson years ago. I won a literary award, the Christy. It was the first year of the awards, so I had no expectations. Thus, I had a good, relaxed time at the banquet, and winning was frosting.

The next year I was a finalist again, but this time I was all hopped up on really wanting to win again. That’s all I thought about in the weeks leading up to the banquet. My stomach churned at the dinner, and not because of the rubber chicken. When I didn’t win I felt like I’d been kicked in the gut. This feeling lasted a couple of days.

And then it occurred to me that this was a useless and stupid way to feel.

So I went back to the wisdom of the Stoics (one helpful book is The Stoic Art of Living by Tom Morris).

Epictetus

Cut to: Fifteen years later. I was again up for an award, this one from the International Thriller Writers. I did everything in my mental power not to think about it. When I did, I noted the thought and immediately replaced it with something like, “Stop it!”

My wife and I went to New York for the convention and the banquet. When the finalists in my category were announced, I noted that I was pleasantly serene. Epictetus would have been proud!

When my name was called as the winner, it was an unexpected gift, which is the best kind. All the more because I hadn’t been knotted up with expectations.

I offer this example simply to illustrate that you can control your thoughts. It takes practice. It takes many times when you think, Oh, here’s a thought. Is it about anything within my control? No? Then get outta here! (See also this stoic article.)

So to any demoralized writers out there, if writing is still something you want to do (and, deep down, you know that it is), then do this: keep showing up at the keyboard. Dive bravely and daringly into the daily page. Get lost in the telling of your tale. When you start to think But what if this isn’t good enough? or What if this doesn’t sell? or What if I’m just a talentless doofus? give yourself a quick kick to the cerebrum and write some more.

Do this over and over, and soon your brain will get the message and make it a habit. Demoralization will lose its power over you.

You’ll be a writer again.

Quotes

“Keep working. Keep trying. Keep believing. You still might not make it, but at least you gave it your best shot. If you don’t have calluses on your soul, this isn’t for you.” – David Eddings

“I write as fast as I can and still remain comfortable….If I write rapidly…I find that I can keep up with my original enthusiasm and at the same time outrun the self-doubt that’s always waiting to settle in.” – Stephen King, On Writing

All of you have faced demoralization at one time or another. How did you handle it? Any advice for a demoralized writer?