Making Your Author Website Friendlier

Photo credit: mariakray at Pixabay

by Debbie Burke

@burke_writer 

An author’s website is their billboard to the world. This is the one-stop site where readers, potential readers, editors, agents, and others go to learn about the author and their writing.

Social media sites owned by others can ebb, flow, and sometimes disappear altogether (remember My Space?). Or they can suspend or ban your account.

Your website is your one constant showcase as an author.

That’s why it’s important to make it as welcoming, friendly, and accessible to the broadest number of visitors.

And that includes those with disabilities.

Recently on the Author’s Guild discussion thread, the topic of ADA-accessible websites came up. Rumors had started on social media that authors could be fined if their sites weren’t accessible per standards set by the Americans with Disabilities (ADA) act.

Apparently, the source behind those rumors were individuals and possibly law firms threatening suits against authors.

As far as I can tell from my research, there is no current law requiring author websites to be ADA compliant.

The ADA does require websites and mobile apps for federal, state, and local governmental bodies to be ADA compliant.

We’re all aware of the necessity for businesses and buildings that are open to the public to meet ADA requirements, such as barrier free entrances, ramps, restroom facilities, etc. Also new construction must meet ADA standards for physical accessibility with hallways wide enough for wheelchairs, etc.

But until recently I hadn’t given much thought to online accessibility.

With increasing use of websites and apps to do everyday tasks like making travel reservations, ordering merchandise and services, applying for employment, bill paying, banking, etc., consumers need to be able to actually use those online services to take care of the business of living.

What if you have low vision or are color blind? What if you can’t read the text onscreen because of poor contrast or small fonts? What if you can’t see the color images onscreen that instruct you to click here?

Despite recent successful cataract surgery, my close vision is not good even with reading glasses. I’m frustrated with online sources that feature elaborate but undecipherable fonts. Often they feature tiny text. Worse is low contrast text on a background that’s a similar color (light gray text on dark gray background). Moving icons or videos that flash past, or other quirks can make content hard to read.

I just ran across an appealing website about wine with many gorgeous professional photos. The background image is a beautiful bunch of grapes. But…the text is 6 point font in white. Small, low contrast text combined with a busy background made it challenging to read. This otherwise stunning site was a disappointment.

If I visit an author’s site and it’s difficult to navigate, I really don’t care how cool it looks. I close the window.

When authors update their websites or create new newsletters, it’s good to be mindful of various disabilities. Here’s an article from ADA.gov with potential problems to look for and suggestions for easier accessibility. Levelaccess.com offers a free color checker test.

Website builders like WordPress offer many different themes. Maybe changing the theme can make your site more welcoming. If you publish a newsletter, review sample templates to find the most attractive and readable options for fonts, background colors, and images.

Because I’m not techie, the goal of my website has always been to make it as friendly and easy to use as possible for fellow troglodytes. I use large, easily readable fonts and bold typefaces.

While I believe the concern over possible fines or lawsuits is overblown, I also don’t want my website to turn off visitors because of issues that make it difficult for those with disabilities.

When I make future updates (or have my web guy make changes), I’ll be more conscious of potential barriers to readers.

As authors, we strive to make it as easy as possible for readers to engage with us and read our work. That starts with a website that friendly to all users regardless of ability. 

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TKZers: Do you have pet peeves that turn you off about a website?

Please share suggestions of how authors can make their websites friendlier.

Have a favorite site? Include a link in the comments.

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Grab Instrument of the Devil, the first book in the Tawny Lindholm Thriller series, for FREE. Offer ends soon.

Writers and Age

 

Photo credit: Pexels -Vlada Karpovich

By Debbie Burke

@burke_writer

 

A February 2023 article in The Guardian gives hope to us writers of a certain age. According to the story, “older, unpublished writers are now at a premium – with radical, edgy women aged into their 80s particularly sought-after.”

During the economic downturn that began in 2008, mergers and downsizing of publishing companies led to many older, experienced editors being culled to reduce costs. If they were replaced, new hires were younger people willing to work for less money.

Because of that, publishing tended toward a youth-oriented culture. Many agents and editors are Millennials (1981-1996). That led to significant ageism, with older writers being shoved aside unless they were already big-money successes.

I know of one seasoned author who reported a rejection where the agent said, “Your turn is past.”

Wow.

At a conference several years ago, I pitched a twentyish agent with a book in my Tawny Lindholm Thriller series that stars characters in their 50s. In conversation, there was a passing mention of AARP. She authoritatively informed me, “You can’t join AARP at fifty.”

Oh really? That’s news to all the people who receive solicitations to join around their 50th birthday. 

Her incorrect statement was one reason I decided to end the quest for traditional publication and self-publish instead. I didn’t need to fight another uphill battle in the face of arrogant ignorance.

But recently “old” has become cool.

A prime reading demographic are Boomers (born between 1946-1964). They are retiring at increasing rates, have discretionary income to buy books, and time to read them. And they are interested in substantive topics of health, family, giving to others, and quality of life, rather than the celebrity scandal du jour.

Lisa Highton, an associate agent at Jenny Brown Associates, says: “The vast majority of books are bought by women aged 45 and above. They’re a hugely important demographic and increasingly, want to see themselves represented in books.” She adds, there is “value [in] their collected, distilled wisdom, their lifetime of reading and radicalism that is not possible for younger writers.

According to Cherry Potts, Arachne Press, there is a “very willing readership” for the work of older women “including that most elusive of reader: the white middle-aged man”.

Leading the trend are a number of recent bestsellers by older women like the debut novel by Bonnie Garmus, Lessons in Chemistry and The Paper Palace by Miranda Cowley Heller. The latter book features characters in their 50s and addresses the long-taboo subject of senior sexuality. 

An 81-year-old friend, Marie F. Martin, just completed her seventh novel, a mystery set in 1952 on a Montana farm. She didn’t start writing until she was 70 and has learned, refined, and honed her craft to a high gloss. The latest is her best book yet.

Marie caught the self-publishing trend early on and did well with six books. For her seventh, she decided to query agents and publishers. Again, she’s on the leading edge of a trend. I hope she’s accepted and achieves success—she’s earned it. But, if not, she won’t be disappointed. She’ll self-publish again. Marie’s equanimity carries her over the rollercoaster of despair and elation that goes with a writing career.

In my last post, Editor/Janitor”, I mentioned retired newspaperman George Ostrom.

Since then, I saw George and his wife having dinner at the senior community where they live. He’s now almost 95 and in declining health. During his long newspaper career, he had a reputation for calling out BS, sometimes to the angry dismay of prominent citizens.

That evening, I went over to their table, introduced myself, and kiddingly asked him, “Are you the Editor/Janitor of the Kalispell Weekly News?” 

An awkward hesitation followed.

Uh-oh. By trying to be funny, had I inadvertently embarrassed him?

“Why?” he finally asked. “Do you wanna hit me?”

To my great relief, his humorous spirit remains intact.

Like wine, writers improve with age. Unlike athletes, writers don’t peak in their 20s and 30s then go downhill.

The longer writers live, the more problems we’ve had to solve, the more fascinating and frustrating people we’ve known, the more experiences we’ve enjoyed or suffered. That huge reservoir adds richness, texture, and depth to the stories we create.

Insight and wisdom are hard-earned. By sharing those gifts with readers in books, articles, and blog posts, writers can shine a light on truths that lead to realization, understanding, and empathy for the human condition. Those truths endure through time.

Take heart, senior writers. Contrary to the rejection cited above, our turn is not past.

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TKZers: Have you experienced ageism when submitting to editors and agents?

Who’s your favorite senior writer?

~~~

 

 

The lead characters in the Tawny Lindholm Thriller series are still kicking ass in their 50s. Please check out the new release Deep Fake Double Down, on sale now at Amazon and other major booksellers.

Reader Friday: Favorite Summertime Treat

The nice weather has finally hit New England. Yay!

As soon as the sun’s warmth spawns new life, the grass greening, trees filling in with leaves, flowers blossoming, it triggers me to crave seafood, ice cream, and burgers on the grill.

What’s your favorite summertime food, beverage, or treat?

Bonus points if you include a recipe. 🙂 

Reader Friday: What Subjects Are You Passionate About?

Last Tuesday marked the start of a new endeavor for me: teaching a 5-week course on serial killers. I never tire of the subject. To some, it may seem like a strange passion/obsession, but all aspects of murder and forensics fascinate me.

Apart from the craft of writing, what subject(s) are you passionate about?

Reader Friday: What Makes Your Main Character Special?

Are the creative juices flowing on this fine Friday? Great! Tell us…

If we were to read your WIP or last published book, who would we meet for a main character? 

Or tell us about the main character in the book you’re reading.

Why should we care what happens to the MC? What makes them special?

If you’re struggling for an answer, think: logline or elevator pitch.

Reader Friday: Your Vacation Destination

Congratulations! You won an all-expense[s]-paid trip to the location of the last book you read or are currently reading. 

Where’s your vacation destination? 

For the next 10 days feel free to explore.

Will you venture outside or stay locked in your hotel room? Why?