Category Archives: #writers

Be the Mouse

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A recent exchange with the hubster went something like this.

Him: What’d you do today?

Me: Same as yesterday, and the day before, and the day before that.

Him: You’re a persistent little bugger, aren’tcha?

Me: *shrugs* I’m a writer.

But it’s not as simple as that, is it? Persistence can be grueling at times.

If someone told me ten years ago that in 2021 I would stumble across a true story that’s so meaningful and important it might forever change my writing trajectory, my first reaction would’ve been: Ten years is a lifetime away.

But the truth is if I found this case ten years ago, I wouldn’t know how to do it justice. Today I do. 🙂 This narrative nonfiction/true crime project has so many parallels to my own life, my passion is at an all-time high. Which brings me to persistence. Persistence while researching. Persistence while re-investigating the crime. Persistence while interviewing witnesses. Persistence while submitting the proposal.

The Big Dream

When I wrote my first novel—longhand, by candlelight—the Big Dream was all I could think about. I remember searching for other writers’ interpretation of success and how long it took them to “make it” in this business. Most said a new writer won’t make any money until they’ve written five novels. If they’re lucky, they’ll sell a few hundred copies of their debut. That’s the last thing an aspiring writer wants to hear.

The aspiring writer thinks: If you build it, they will come.

Which isn’t necessarily a bad mindset if it drives the writer to the keyboard. I’m a dreamer. Always have been, always will be. As long as we offset the dream with a dose of reality, I say dream big, dream often, dream without limits.

Now, with a backlist of 17 titles and 5+ trunk novels, I look back on that early advice and it means something completely different.

Writing five novels isn’t only about building an audience. It means the writer has honed their craft. They’ve let their passion lead them on a journey of self-discovery (Think: Who are you as a writer?). It means the writer never gave up. Or quit. S/he continued for love, not money. S/he kept her head down, fingers on the keyboard, butt in chair, and created, edited, rewrote passages, scenes, or whole chapters, and finished five manuscripts.

What else happened?

S/he learned the business side of writing—found an agent, publisher, or learned the ins and outs of self-publishing. Lastly, it means s/he learned how to market a product, build a brand and an audience. S/he persisted, even though the odds seemed insurmountable. S/he leaped out of the nest and learned to fly.

Sometimes this biz can be disheartening, other times it’s super exciting. The ups and downs are all part of this amazing journey. The minute we stop trying to achieve future goals, we’ve already lost. Aside from creatives—writers, singers, artists, actors, musicians, etc.—I can think of no other field that requires as much persistence.

What is persistence?

The dictionary defines persistence as:

  • continuing firmly or obstinately in a course of action in spite of difficulty or opposition
  • continuing to exist or endure over a prolonged period

The definition clarifies how difficult it is to persist.

What happens in the brain during the act of persistence?

Serotonin is a neurochemical in the brain important for feelings of happiness. It’s also known for:

  • promoting good sleep by helping to regulate circadian rhythms (a 24-hour inner clock running in the background to carry out essential functions like the sleep-wake cycle)
  • helping to regulate appetite
  • promoting memory and learning
  • helping to promote positive feelings and behavior

If you have low serotonin, you might:

  • feel anxious, low, or depressed
  • feel irritable or aggressive
  • have sleep issues or endless fatigue
  • become impulsive
  • have a decreased appetite
  • experience nausea and digestive issues
  • crave sweets

Scientists have studied serotonin levels and persistent behavior in mice.

During foraging, all wildlife explores an area for food and/or water. But at some point, they must move on to a different area. Thriving animals exhibit patience and persistence before exhausting their search at each location.

In the study, researchers required water-restricted mice to “nose poke” while foraging to obtain water as a reward. The probability of obtaining water in each area lessened with each nose poke. The higher the number of nose pokes equaled more persistence in that individual mouse. Scientists also used video tracking to measure how long it took for the mice to switch to a different foraging area.

Mice exhibited optimal foraging behavior. Meaning, they optimized the trade-off between time spent searching an area for water and leaving to find a water source in a different area.

The mice who received serotonin neuron stimulation performed a greater number of nose pokes compared to mice who didn’t receive stimulation. They also took longer to leave an area, suggesting they were more persistent.

This is the first study to show a correlation between serotonin neuron firing and active persistence. Previously, scientists hypothesized that serotonin was involved in patience. We now know a rush of serotonin is involved in persistence, as well.

If our persistence starts to wane, we need to increase our serotonin level.

Here’s how:

  • Eat healthy
  • Exercise
  • Bright light
  • Massage

The list is almost meaningless without more explanation. So, let’s dive into each tip.

Healthy Snacks

We can’t get serotonin from food, but we can get tryptophan, an amino acid that’s converted to serotonin in the brain. High-protein foods contain tryptophan. For example, turkey and salmon. But it’s not as simple as eating tryptophan-rich foods, thanks to the blood-brain barrier—a protective sheath around the brain that controls what enters and exits. Isn’t the human body amazing?

Like with most life hacks, there’s a shortcut around the blood-brain barrier.

Research suggests eating carbs along with tryptophan-rich foods pushes more tryptophan into the brain, thereby raising the serotonin level.

Some tryptophan-rich snacks include:

  • oatmeal with a handful of nuts
  • plums or pineapple with crackers
  • pretzel sticks with peanut butter and a glass of milk

Exercise

Exercising creates an ideal environment for serotonin by triggering the release of tryptophan in the blood and decreasing the amount of other amino acids. Thus, more tryptophan reaches the brain.

Aerobic exercise of any kind releases the most tryptophan. Don’t fret if you’re unable to do aerobics. The main goal is to raise the heart rate. This can be accomplished by:

  • a brisk walk
  • a light hike
  • swimming
  • bicycling
  • jogging
  • blaring the music and dance

Bright Light

This surprised me, but it makes sense when you consider seasonal affective disorder. Serotonin levels dip in the winter and rise in the summer. What should we do? Spend 10-15 minutes in the sunshine. Or, if you live in rainy climate or can’t get outside, use a light therapy box. Both will increase serotonin levels.

Massage

Massage therapy increases serotonin and dopamine levels. It also reduces cortisol, a hormone produced when stressed. If paying for a professional massage therapist isn’t within your budget, ask a friend/spouse/partner to swap 20-minute massages.

Be the Mouse

Writers cannot achieve goals without some form of persistence. Be persistent, dear writer. Be the mouse.

Down the Road

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Photo by Sam Filip for Al Thumz Photography

I turn 70 in September. That is the plan, though I am aware that man plans and God laughs. That aside, there is no question that I have fewer miles in front of me than I do in the rearview and less time to traverse them. I am at the same time mindful that I still have a number of things to check off the “to-do list” and want to make time to do that. I accordingly have decided that this will be my last regular post at this wonderful place.

I assure you that the decision to stop contributing has not come easily. This moment nonetheless seems like a good time to make some changes. The thought of meeting deadlines and obligations  — even for things that I enjoy, like this blog — isn’t a good fit for me at this stage. It additionally feels as if it is time for my next act, and I want to end the current one on a high note (or at least a medium one).  I am also retiring from most of my professional activities, other than for writing.   I will continue to keep busy, but busy doing other things. Everything is on the table. You may even hear of some of them in other contexts and places. 

I’ve gotten to hang with the cool kids here at TKZ for over a decade. They are each and all wonderful, terrific, and enormously talented people who give, give, and give. It’s been a privilege to know them and be here with them. I’ve certainly become smarter by reading their contributions every morning while at the same time attempting mightily every other weekend to not embarrass myself in their or your presence. I won’t miss them because I will continue to read their contributions every day, as I do now. I’ll be commenting frequently too. I won’t be completely gone until I’m, uh, completely gone, which hopefully won’t be for another fifty years or so.

And you out there…I hope I have imparted something useful to you over the course of the past ten years or so.  I’ve made a number of dear and wonderful friends here. Some of them are no longer on this side of the veil. Many of them are still here and I want/hope to stay in touch with them. You will continue to see Dr. Steve Hooley —  speaking of friends, I could not ask for a better one — on alternate Saturdays. As for what I have come to regard as “my” Saturdays, the baton is being passed to  Reavis Z. Wortham who, commencing on Saturday, July 10, 2021, will be filling this spot on alternate Saturdays.  Rev is amazing. He writes a historical mystery series set in Northeast Texas during the 1960s and counts C.J. Box and Joe R. Lansdale among his many fans. It doesn’t get any better than that. Rev is an author’s author who, I assure you, will have you forgetting all about me within a month. 

That’s me for today. Let me leave you with a music video that seems appropriate. Be well. Keep reading, writing, and doing what you love. And thank you so much for everything. You’re the best.

Photo by Sam Filip for Al Thumz Photography

 

Writing Community Etiquette

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One of the most amazing things about being an author is mingling within the writing community. Writers, as I’m sure you’ll agree, are some of the most generous, supportive, and kind humans on the planet.

That said, there are a few unwritten rules within the community. Let’s discuss to enlighten the newer members of our family.

Other Writers are NOT Competition.

They are our people, our tribe. The longer we’re in this business the more it becomes a kinship. I can’t even imagine working without other writers by my side. We share successes, as Joe so beautifully demonstrated last Saturday. We also share failures (privately, btw, never rant on social media). We lift each other up and try to help where we can.

Without other writers, imagine how lonely this profession would be? As it is, we spend countless hours alone at the keyboard, hanging with our fictional homies or burrowing down one research rabbit hole after another. What if we had no one to share our discoveries with? Or to bounce ideas off of? Or to help us celebrate a new release? Or to knock some sense into us when nothing seems to go right?

We’re better because of, not in spite of, our relationships with other writers.

Lose the Ego

If this business hasn’t taught you humility, you haven’t been part of the publishing industry long enough. You might be soaring now, but you will fall one day. It’s inevitable. Yes, celebrate your successes. Don’t let it go to your head, though. A reality check now and then is an important exercise. Chances are there’s plenty of writers who sell more books than you, who are more loved by readers, who has rocketed to heights you (or I) might never reach.

John’s recent post is the perfect example of success and humility. It’s one of my favorite posts he’s written because of its honesty and realness.

Don’t be a Jerk

Do you really need to point out a typo in a tweet? We’re all fallible. Smile and move on.

Do you really need to say how much you disliked a fellow writer’s work?

What you put out in the universe has a way of boomeranging at the most inconvenient times. It may not be today, but eventually Karma will bite back. Count on it.

When you first join the writing community, it may seem endless. Here’s the thing about skewed impressions. Objects in the mirror are closer than they appear. Cross a fellow writer, and that circle can and will get downright claustrophobic. Why? Because writers protect other writers. It’s what we do; it’s who we are as a community. Just ask Disney.

Give More Than You Receive

Did a fellow writer blurb a book for you? Great! What did you do to help support them? I’m not saying you need to match the gesture by blurbing their next book. Maybe you’re not at that level yet. What should you do? Here are a few suggestions:

  • Review one of their books
  • Offer to beta read
  • Share their good news, new release, book cover(s), blog posts, interview, etc. on social media
  • Better yet, pay it forward to a writer farther down the rungs of the ladder—most writers will love knowing by helping Writer X, they also helped Writer Y.

The worst thing you can do is to ask for another helping hand when you’ve showed no appreciation for the last favor. And for the love of God, NEVER ask a fellow writer to fund your writing career because, in your eyes, they’re successful and you’re entitled enough to think you shouldn’t have to work a day job while you hone your craft. Yeah, those people exist. And they all seem to have my email address. Lucky me. 🙂

Common Courtesy

Treat fellow writers as you would like to be treated.

  1. Respond to blog comments. If someone has taken the time to comment on your article, don’t treat them like they’re invisible. Reciprocate with a response. Common courtesy is not rocket science. How would you feel if one day everyone stopped commenting on your blog posts? If you continue to ignore your audience, that can and will happen. If chatting with your audience isn’t important to you, then close the comment section. By leaving it open you’re obligated to respond.
  2. Share a fellow writer’s posts. Let’s take Twitter, for example. If someone retweets everything you share, or even if they only share one post, return the favor. They didn’t have to take the time to share your tweet with their audience, but they did. Do the same for them.

But Sue, what if their books have sex acts on the covers? If you don’t feel comfortable sharing their pinned post with your audience, then scroll through their timeline until you find a more appropriate post that you can share.

  1. Never hijack another writer’s social media timeline. We’ve all met the writer who thinks it’s acceptable to tag 90 authors in their book promos. It isn’t. If anything, said writer looks unprofessional and desperate. I have a few followers on Twitter who do it constantly, and it drives me crazy. The only ones I haven’t blocked (yet) are the writers who also RT my tweets. Does that make tagging okay? No. Unless you’re having a conversation with someone or sharing their work, pretend tagging doesn’t exist.

Lose the Automated Message

I admit, when I first joined Twitter, an automated message to greet my new followers seemed like a good idea. Let me set the record straight—they are never a good idea.

Nothing screams amateur more than an automated message. I once followed this writer whose automated message read: “I want to be your favorite author!” I wrote back: “I want to be your favorite author, too!”

Surprise, surprise, she unfollowed me. Good riddance.

I can think of only two possible exceptions for sending a private message.

  1. If you’re extending an offer that will benefit them, not you. And it’s free. You wouldn’t ask someone you just met at a party for money, right?
  2. If you’re having trouble finding their books and are asking for a link.

In both these non-automated scenarios, most writers won’t mind. But first try to find their email address. Email is less intrusive than private messaging.

Auto-Add Email to Newsletter

If a fellow writer accepts your friend request on Facebook or follows you on Twitter/Instagram or subscribes to your YouTube channel, that does NOT mean they’ve signed up to receive your newsletter. I’ve had friends add me to their list, but they’re actual friends who I chat with all the time. For everyone else, there’s a big difference between showing support for your fellow writers and signing up to receive their newsletters.

Think of it this way. I have over 12K followers on Twitter alone. Imagine if they all added me to their email list? My inbox would explode! The less-informed writer may be thinking: But Sue, you can unsubscribe at any time.

Oy. I hear that excuse all the time. Newsflash. Unsubscribing from a newsletter you never signed up for in the first place annoys most writers. Plus, it takes time away from writing, researching, marketing, or the gazillion other things we do daily.

Read the room, dear guppy (new writers a la MWA). A follow-back or an acceptance of a friend request is just that. Nothing more.

Final Thought

As I said at the beginning of this post, writers are some of the best people on the planet. Most of us would agree that without other writers, this profession would be a lonely one. But we’re never truly alone. There’s always another writer who’ll be there when we need them, just as we were there for them. We’re blessed, and that gift should never be taken for granted.

Over to you, TKZ family.

Did I miss anything? Add your tip! If you can’t think of anything to add, then share a story of a writer helping you or vice versa.

Get Thee to a Party

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Photo by Tyler Rutherford from unsplash.com

 I have a quick fix if you are out of dialogue ideas and/or characterization elements.

Go to a party. 

That would have been hard advice to follow a few months ago but the genie is out of the bottle now. Folks are throwing soirees for all sorts of reasons. There are mask-burning gatherings, graduation parties, birthday celebrations, and all sorts of other gatherings. No matter how social-adverse you are (and I’m in the redline there, I assure you. I just fake sociability. For awhile.) someone is going to invite you to a gathering somewhere. Go. Observe. Listen. Heck, with graduation parties you can just follow the signs and balloons and enter, whether you are invited or not. 

Photo by NIPYATA! from unsplash.com

I went to a graduation party last weekend for a young woman I have known for many years who has finished high school. She is part of one of the best families I have the pleasure to know. Each and every member of the clan is instantly memorable, for different reasons. . We live in the same city in a similar neighborhood. Their home is wonderful. It puts mine to shame. I have a backyard. THEY have a nature preserve.  It has a small barn with a fenced-in corral in which a mini-pony cavorts and takes apple slices from your hand while trying (though not too hard) to avoid stepping on a couple of Flemish rabbits that hop around while merrily depositing chocolate chips, or something like them. There is a separate chicken coop next to the corral, where a rooster and a few chickens warily eye a calico cat who wanders about gazing wistfully through the chicken wire at them (Buddy…I know how you feel). It’s all wonderfully maintained and beautiful. One could spend hours there, just watching.

Photo by Levi Guzman from unsplash.com

It is the family’s friends, however, who received the primary focus of my concentration last week. Imagine if the characters of Twin Peaks and Fargo came together for a party, all knew each other, and were benevolent, without a woodchipper in sight. That’s what it was like. I wandered about, aurally dipping into conversations and taking mental notes. I occasionally noticed individuals sitting more or less alone. I beelined over. If people are sitting alone for no apparent reason there is probably a very good one that will eventually manifest itself. You should find out what it is without directly asking. I always check to make sure that there is not a mechanism labeled “Point in Direction of Enemy” within their reach before I fully approach and strike up a conversation point like, “Pretty good ice cream, isn’t it?” 

They are going to say something. 

It might be anything from “No” to “That isn’t ice cream. I had an accident” to 

“Well, it was okay, but we had this Isaly’s in Wadsworth when I was growing up and my dad had just left us and the waitress knew the story and would give us a little extra because it was tough on my mom and everyone knew we didn’t have much and we’d get lunch for free sometimes too but what nobody knew was that Mom ran the Pain Clinic on Medina Street and was making money hand over fist but it was all in cash so we had to be careful, hee heh!”

Now…I did not have that conversation. I did, however, have one with an elderly-looking gentleman (who was actually younger than I am) who appeared unapproachable at first but quickly warmed up when we found a bit of common ground. He noticed the guitar pin on the Santana Mohican fedora I was wearing. It seemed he had played guitar for some time before turning to truck driving. My response to the truck driving information was, “You probably have driven more miles backwards than most folks drive forwards.” He liked that and proceeded to tell me all sorts of stories that were easy to remember because they were extremely interesting and for the most part probably true. I also encountered an individual who I have not seen for awhile and who I am convinced will develop notoriety as a serial murderer within the next five years. He may have started already and just hasn’t been caught yet. That is an entirely different story for another time. 

Circling back…I finished up my conversation with my new friend, said goodbye to my hosts and the guest of honor, and then sat in my car for several minutes while I recorded everything that I could remember of what I had heard and seen (yay, Easy Voice Recorder app!).  Everything, because that which might seem inconsequential and uninteresting on a Sunday afternoon might be of use the following Wednesday, in the same way that one might dual-purpose a screwdriver handle for a hammer, or use a party in general for a TKZ topic. 

Photo by Dallas Reedy from unsplash.com

I hope that your current weekend is as good as the one I had last week. In the meanwhile…have you ever overheard a conversation that developed into dialogue within your work-in-progress or provided inspiration for a new work? If so, where did it happen? Thanks in advance. 

Photo by Hedi Alija from unsplash.com

But wait, there’s more! I would be sorely remiss if I failed to note that TKZ’s Elaine Viets is named on the cover of the new Mystery Scene magazine (Number 168, Summer 2021) and contributes the article “My Book: Death Grip,” in which she discusses her new novel and dive bars. Congratulations all around, Elaine!

 

The Reluctant Book Marketer – Guest post by Mark Leichliter

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By Debbie Burke

@burke_writer

Photo credit: Alex Loup, Unsplash

In May, Steve Hooley and I surveyed TKZ contributors about marketing and how they promote their work. Links below:

Part 1    Part 2

For most of us, marketing holds the same appeal as a kale and rutabaga smoothie.

A few weeks ago, I had a discussion with Mark Leichliter, author, writing instructor, and editor. I mentioned what writers really need is advice about how to overcome our aversion to marketing.

Mark took up the challenge. He probed into why we hate it so much and offered some solutions.

I thought his ideas would make a good companion post to our recent marketing discussion.

Today please welcome Mark to the Zone.

~~~

If a tree falls in the forest…okay, we all know how this old philosophical question goes. How about this one? If an author publishes a book and no one knows about it… Easy to answer, right? A book without readers is still a book in the metaphysical definition, but its existence is pretty pointless. With one exception, the person who wrote it—you. But what if you are the sort of person who would rather hang around in the forest awaiting the sudden tree toppling than face marketing your book?

Count me as a forest dweller. The thought of promotion sends me scurrying into the deep timber. But unless you’re one of the eleven and a half writers around the world that a Big 5 publisher runs full page Times ads for, the work is going to fall to you. Big press, small press, no press, if we want to expand our audience beyond our own front door, we’ve got to face down marketing, even if we hate it.

I’ve got a few counts against me when it comes to book promotion. Perhaps you do as well. First, I’m shy. Students in classes or participants in workshops I’ve taught might not guess this to be true, but it is. Give me a business dinner where it’s all small talk, and I’m a disaster. It takes me ten minutes of chanting mantras to make a phone call. Second, my parents raised me—and I thank them—to be humble. And I grew up in the Inter-mountain West, a culture where people respect my right to be an individual but they’d rather not hear about my individuality. Third, I openly despise consumer culture. It’s apparently the marriage partner to an open capitalist market, but why must we constantly be sold everything? Ads stalking us on our phone, our clothing, in our music and movies and emails. Why would I want to participate in something so intrusive?

Here’s the thing. We’ve got to think about that silent forest again. Unless you are content with your audience of one, you’ve already entered the marketplace. So how do we take our reluctance to promote our books and change our approach to marketing? And how do we rise out of the din? Here are some tips I’ve learned for those of us who become physically ill at the thought of book promotion.

  • Distinguish between the book you’ve created and your role as its creator. Yes, in the vernacular of the marketplace, you’ve got a product to distribute now. But it’s also a book, something that can defy demographic typecasting and time. Books are unique products, so treat them that way. It starts by letting the thing exist separately from you. Sure, you poured yourself into it but now it exists (more metaphysics!). So do it a favor. Here’s a simple analogy; you might be reluctant to share some tiny triumph at work or some personal accomplishment, but if one of your children scored a goal or won a ribbon at the science fair, you’re going to shout it from the rooftops, right? Doesn’t your book-child deserve the same?
  • This is key; change the game. Don’t see your actions as marketing. More to the point, don’t reduce the book to only being a product you’re trying to sell. You’re used to flipping psychological switches in your brain on slow writing days in order to remain productive, so flip a different switch in how you see interacting with readers. It’s really a matter of respect for them. People seldom want to buy “products” anyway. They want to participate in a lifestyle they value. They want to follow passions. They want to be associated with things in which they place importance. You didn’t spend the years and the drafts writing your book while lukewarm about its themes, characters, and ideas. See promotion as an opportunity to engage others with those fronts. Don’t sell a product to consumers, enter a conversation with readers. Even if you are shy like me, when speaking about the topics I’m passionate about, I come out of my shell without thought. I can’t stomach that trivial cocktail party chitchat, but find the person at the party who shares interest in something we both find meaningful, and we’ll be there all night. Instead of “marketing” your book, look for venues where you can have conversations about mutual passions. There are thousands of bloggers and podcast hosts who run author interviews. Readers like to know the person behind the page. They like to engage with a writer because they love books. Find venues that take reader questions. Reach out to book clubs. Provide readers something of value and neither they, or you, will see your outreach as a sales job.
  • Control what you can control and work from your strengths. If the idea of appearing on a podcast makes you cringe, then focus on print interviews instead. You’re a writer aren’t you, then the prospect of providing written answers to questions for a blog actually offers you the chance to be creative, probe topics you care about, and do so from the comfort of your writing desk. Get more creative still. Propose a “day in the life” first person post from the viewpoint of one of your characters. Interview one of your characters. Or present the city your write about from the lens of your book. Or get yourself off the hook entirely and use an actual human source you turned to as a consultant for your book and interview them. There are plenty of fun, creative ways that feed your imagination and give readers something original in the process.
  • “See your friends.” My favorite soccer coaching colleague was a wonderful Thai guy who was a genius at simplifying the game. His go-to expression to players during scrimmage was, “See your friends.” Shy? Uncomfortable? Humble? Rather than go it alone, reach out to other writer friends or other authors from your publishing house. There’s tremendous comradery among writers, probably because we’re the only ones who truly understand how difficult writing and marketing a book really is. Propose dual blogger posts or offer a book site a conversation between you and another author. Suggest a multi-author panel for a podcast, a remote event, or a live appearance. There’s strength in numbers, for you, and for your audience. I guarantee that you will enjoy the conversation that emerges, and it won’t feel like marketing because it really isn’t. Sales and exposure are the offshoot. Moreover, you can share the workload.
  • Champion others rather than yourself. Remember that comradery comment. It’s real. And I know you’ve found other writers you want to see succeed. I’ve spent a great deal of time trying to help find an agent for a writer friend simply because I believe in him and his book. Put some energy into broadcasting reviews, recommendations, and announcements about books by writers you admire or have learned from. Stand up for books you love. You’ll be doing a valuable service for readers. Do it because you care. Maybe the author will reciprocate. Don’t worry if they don’t. That shouldn’t be your motivation. You’re a participant in a bigger writing community, so be a good neighbor. We live in times where we need more kindness, so do someone else a solid. Put awful things like social media to some good use instead. Or take that five minutes to write a review on a seller’s site or a book community site. If people value what you have to say about books you love, many are going to want to know about your work as well.

You don’t have to become a PR cliché to produce effective promotion for your book. Look, you really do believe your book has value, right? Whether that’s simply entertainment value for a reader or a book that will challenge how they perceive the world, surely you are producing work that you are proud to have written—a book that deserves an audience. The thing is, you’re going to have to go out and find that audience. There’s a first step that has to happen before we can have the contemplative conversation about whether an unopened book on a bookshelf has value; first we’ve got to get it on the shelf, or better yet, in a reader’s hands.

~~~

Thanks for your insights, Mark! 

TKZers: Do you have mind tricks that help overcome your aversion to marketing? Please share.

~~~

 

Mark Leichliter’s new novel The Other Side debuts today, June 8. Sales links here.

How do you start an investigation when you have no evidence a crime has been committed?

 

How and Why Reading Improves Writing

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To master the art of writing we need to read. Whenever the words won’t flow, I grab my Kindle. Reading someone else’s story kickstarts my creativity, and like magic, I know exactly what I need to do in my WIP.

“Read” is the easiest writing tip, yet one of the most powerful. And here’s why.

 

READING BENEFITS OUR WRITING 

  • Reading strengthens our skills and storytelling abilities.
  • Reading helps us become more persuasive, which is an essential skill when pitching a book to an agent, editor, producer, etc.
  • Fiction reading helps us hone the skills to draw the reader into the story and engage the reader.
  • Nonfiction reading helps us learn how to condense research into an authoritative proposal. And ultimately, into a storyline.
  • Reading expands our vocabulary, improves grammar, and shows how to use words in context.
  • Reading helps us find the right word!

READING IMPROVES BRAIN HEALTH 

Narratives activate many parts of our brains. In a 2006 study published in the journal NeuroImage, researchers in Spain asked participants to read words with strong odor associations, along with neutral words, while their brains were being scanned by a functional magnetic resonance imaging (fMRI) machine.

Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life. — New York Times

Whenever participants read words like “perfume” and “coffee,” their primary olfactory cortex (the part of the brain that processes smell) lit up the fMRI machine. Words like “velvet” activated the sensory cortex, the emotional center of the brain. Researchers concluded that in certain cases, the brain can make no distinction between reading about an experience and encountering it in real life. Pretty cool, right?

4 TIPS TO READ WITH A WRITER’S EYE

1. Look for the author’s persuasion tactics.

How does s/he draw you in?

How does s/he keep you focused and flipping pages?

What’s the author’s style, fast-pace or slow but intriguing?

Does the author have beautiful imagery or sparse, powerful description that rockets an image into your mind?

2. Take note of metaphors and analogies.

How did the metaphor enhance the image in your mind?

How often did the author use an analogy?

Where in the scene did the author use a metaphor/analogy?

Why did the author use a metaphor/analogy? Reread the scene without it. Did it strengthen or weaken the scene?

In a 2012 study, researchers from Emory University discovered how metaphors can access different regions of the brain.

New brain imaging research reveals that a region of the brain important for sensing texture through touch, the parietal operculum, is also activated when someone listens to a sentence with a textural metaphor. The same region is not activated when a similar sentence expressing the meaning of the metaphor is heard.

A metaphor like “he had leathery hands” activated the participants’ sensory cortex, while “he had strong hands” did nothing at all.

“We see that metaphors are engaging the areas of the cerebral cortex involved in sensory responses even though the metaphors are quite familiar,” says senior author Krish Sathian, MD, PhD, professor of neurology, rehabilitation medicine, and psychology at Emory University. “This result illustrates how we draw upon sensory experiences to achieve understanding of metaphorical language.”

 

3. Read with purpose.

As you read, study the different ways some writers tackle subjects, how they craft their sentences and employ story structure, and how they handle dialogue.

4. Recognize the author’s strengths (and weaknesses, but focus on strengths).

Other writers are unintentional mentors. When we read their work, they’re showing us a different way to tell a story—their way.

Ask, why am I drawn to this author? What’s the magic sauce that compels me to buy everything they write?

Is it how they string sentences together?

Story rhythm?

Snappy dialogue?

How they world-build?

Or all of the above?

I don’t know about you but I’m dying to jump back into the book I’m devouring. 🙂 What’s your favorite tip?

Wishing you a safe and happy Memorial Day! In between cookouts and family get-togethers, squeeze in time to read!

Looking for a new series to love?

FOR TODAY ONLY, all four Grafton County thrillers are on sale!

MARRED 99c
CLEAVED 99c
SCATHED $1.99
RACKED $1.99

 

The Unintentional Writer

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Photo by Kasper Rasmussen on unsplash.com

I have received some correspondence recently to the effect that TKZ has some regular visitors who are not necessarily interested in becoming authors themselves.  They stop by because they are interested in how authors engage in the process by which writing is done. They have no inclination towards writing, let alone publishing a story. Think of folks who like to eat but who have no inclination toward cooking. This is aimed at those who enjoy literary feasts but have no inclination toward stirring the pot, though the Emerils in the audience may find it interesting as well. 

Our own Jim Bell contributed a deep but highly accessible piece the Sunday last titled “Advice for the Demoralized Writer.” It contains terrific advice which is applicable to all regardless of occupation but the crux of it is to do your very, very best while sublimating your expectations of awards or recognition. If your efforts garner such you will be pleasantly surprised. If not, you won’t be disappointed. I am going to take that advice a step further while aiming it in a different direction.

My suggestion is to write every day. That is not new or original advice. I am offering it particularly, however, to those of you who have no intention of or inclination toward starting or completing a story or having it revealed in the harsh light of day. Writing something every day because you want to, instead of when you have to, is good for you. I truly believe that writing regardless of length or motive makes one smarter — whatever that is — and yes, happier. Writing even one sentence of a few words per day enables you, the unintentional writer, to say, “I wrote this.” It may not give you an adrenaline rush but I submit to you that it will produce, at the least, a drop of it in your cup. It’s the difference between doing an action because you are required to (for reasons from within or without) and doing it because you want to. It can crack the ice that freezes your thinking, whether you write on a post-it, a computer, or your hand. It is an activity that you can do without prompting, or the desire of future reward, other than that occasioned by performing the act itself. I have mentioned this before, but the television series Miami Vice was born as the result of two words handwritten on a piece of paper. The words were “MTV cops.” Your results may differ. That’s the point. There are those who may keep a diary or journal for a similar reason. What I propose is not as involved. 

This post is but one example of “wanting to” as opposed to “being compelled to.” I started this post with one sentence, though it is not the introductory sentence that you see above. I wrote a few words to get rolling and then took off, as John Coltrane said, in both directions at once. It was because I wanted to. “The Kill Zone” name notwithstanding, no one here writes with a gun to their head. We are all here because we want to be, whether to write or to read what is written. 

Now we present below an example of some writing that a six-year-old miscreant was compelled to do as a classroom punishment in the closing days of first grade. History has not recorded what the lad did over sixty years ago to earn this assignment. If rehabilitation was the purpose please rest assured that the effort failed miserably.  It is a wonder that he ever took pen(cil) to paper again voluntarily, but he did occasionally and still does.

Photo by Al Thumbs Photography. All rights reserved.

Try what I suggest and see what happens. At worst you will have wasted a few seconds. At best, it could be the start of something big. As with most things, the end result may be somewhere in the middle. Don’t worry about that. This is a worry-free activity for enjoyment as opposed to production. Just put a few words down for the fun of it. You might be surprised.  

Actually, let’s try it right now. Seven words or less. Go! Here’s mine:

“He wondered where the painter was.” 

Have a relaxing Memorial Day. While you do so, please remember the reason for the season. Thank you. 

Photo by Justin Casey on unsplash.com

 

TKZ Marketing Survey – Part 2

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By Debbie Burke

 @burke_writer

 

On Saturday, Steve Hooley kicked off Part 1 of the TKZ Marketing Survey. Today, I’ll cover the rest of the results and sum up our findings.

Before we get started, please indulge me for a moment. Back in November, I wrote about my good friend astrophysicist Sarah Rugheimer who’d been selected to deliver a TED talk. Several readers asked when her talk would go live. Yesterday was the day! Congratulations, Sarah! Here’s the link. 

~~~

Garry Rodgers’s answers (indie pub):

What is your goal with marketing?

 Two things which are intertwined. One is to sell more books (products). The other is to increase discoverability. Increasing my discoverability by distributing my brand in as many places as possible organically sells more books. By selling more books, I create read-through which increases my discoverability. Never underestimate the power of “word-of-mouse”.

What marketing do you do?

 I’ve appeared on many podcasts and blog interviews. I can’t say I’ve ever struck gold from one, but each exposure increases discoverability. (“You are the worst writer I’ve ever heard of.” “Yes. But you have heard of me.”)

 Blogging – Website

 Blogging is *BY FAR* the best ROI I’ve ever had. That includes my own blog at DyingWords, the Kill Zone posts, and many guest pieces I’ve done on other sites. Recently, I was “found” by a NYC film producer who landed on one of my old posts.  It led to discussions and to a potential NetFlix series which I’m outlining a proposal for as we speak.

 Newsletter

 I have 2100 subscribers on my mailing list, and I send out a new blog post every second Saturday – consistently. I get about 500 click-throughs so I’m happy with that. I’m in a publishing cycle of 1 book every 2 months so I put a post out promoting the release. However, when I look at my sales stats right after a newsletter, I don’t see any spike. I know the gurus say “Mailing List Mailing List Mailing List” but I’m not seeing it directly tied to sales spikes – It’s the long term exposure and a slow reader growth that pays off.

 Which social media platforms?

I do Facebook for personal laughs and Twitter for sharing writing stuff and making connections. I have an author FB page but haven’t done anything with it which is likely why there’s no return on it. I have a friend who writes under the pen name Chevy Stevens (because her real name is too hard to pronounce) who has killer FB returns and is her main reader connection. Twitter has been good for making personal connections in the writing business, but I can’t say it’s sold anything directly.

Paid ads

Now we’re talking returns. Pay-to-play ads are THE Thing that works for me. My money-maker is my based-on-true-crime series which is at Book #8. I have about 20 publications out there, but the read-through from the series is working very well. I have book 1 as perma-free and pay to advertise it on the discount newsletters – Ereader News Today (ENT) is the best payback. Last campaign resulted in 5K downloads and generated a read-through which brought a 3 to 1 return on investment. The other good returns are from Robin Reads, Fussy Librarian, Free Booksy, Bargain Booksy, Book Doggy, and Book Gorilla. I’ve tried one BookBub ad which was a flop and I have yet to try FB and AZ ads.

Conferences – networking

I’ve never been to a live writing conference. I was going to go to Bouchercon last year but you-know-who showed up and threw a wrench into the travel spokes. I’ve taken in a bunch of online conferences and webinars but you don’t get personal connections this way – at least not from my experience. I’ve cold-called high profile people on Twitter and have had surprisingly good results in having them guest appear on my blogsite.

Others

Absolutely nothing beats building a backlist and creating read-through. “Write More Books” is the best advice I’ve ever gotten, and that’s where I put most of my efforts at the moment. I changed my mindset last February to treat my writing like a business and not a hobby. I credit Adam Croft for this. Adam and I have been personal friends for ten years – I say back when Adam wasn’t famous and I still had color in my hair. Adam’s book, The Indie Author Mindset, https://www.amazon.com/Indie-Author-Mindset-changing-transform-ebook/dp/B07FZ3X349/  is a MUST-READ for any indie who intends to “make it” in this biz.

 “Going Wide” is another must-do tactic. I started on Kobo and Nook last April and have had over 30K downloads in 66 different countries since then. Yes, many are freebies but the discoverability and read-through in paid sales has been remarkable – truly rewarding and motivating to write more books.

For each specific activity above that you use, how much time do you estimate that you spend (per week? per month?)

I keep a journal/daily log where I track my time in 15 minute blocks. On a good writing day, I get in 3,000 – 3,500 words and I write about 1,000 words per hour so that’s 3 – 3.5 solid writing hours per day. Most days I put in 8 – 10 hours of solid time in what I call the four Ps – Production, Publishing, Promotion, and Perfection. Production is about 5 days per week. Publishing goes in spurts – 1 book every 2 months. Promotion is all the time – here, there & everywhere – every action is some sort of promotion (like this). Perfection never happens but what I mean by this is craft improvement. I read a lot and across the board, not just genre specific. I just finished a book titled “Profiles In Folly” which is about world-changing stupid things done by influential people. Hopefully, I don’t appear in the sequel.

For each activity above that you use, what do you estimate is your return on investment? Which one do you think is the most effective?

Write more books is the most effective. Pay-to-play ads is second. Networking with influencers who can increase discoverability is a close third.

What resources have been most helpful to you in learning the above?

These publications: “Indie Author Mindset” – Adam Croft, “On Writing” – Stephen King, “Elements of Style” – Strunk & White, “Wired For Story” – Lisa Cron, “Thanks, But This Isn’t For Us” – Jessica Page Morrell, “Self-Editing For Fiction Writers” – Dave King & Renni Browne, and “Think And Grow Rich” – Napoleon Hill.

What changes have you made to your marketing b/c of the pandemic?

I have to say the pandemic was the best thing ever for my writing business. It was coincidental that I changed my mindset last February just before this thing hit, but I increased my output and promotions. I think more people had more time to read and were looking for new stuff as well as more people turning to ebooks because they couldn’t get out to the bricks & mortar stores – plus they also got comfortable with ereading devices. So it was the perfect storm that propelled me from zero to hero. I can’t wait for the next wave. Bring it!  J

Knowing what you know now, what would you do differently if you were starting over?

I would have taken this more seriously far earlier. You can’t turn back the clock of reality – only go forward with the flow and write more books. Write, publish, repeat – as they say.

Where do you sell your books?

Amazon – 70%. Kobo – 29. Nook – 1%. I’m going to publish on Apple and Google this year. Plus look into print and audio options. Amazon is strong in the US and the UK, but Kobo (Rakutan) has immense world-wide reach. Nook is barely worth the effort however I hear great things about Apple.

 Series with a permafree first issue really works. And you’ve got to keep your name out there – you never know when Netflix comes calling.

~~~

Joe Hartlaub’s answers (trad pub):

What is your goal with marketing? Get my name out there.

What marketing do you do or participate in? Zoom interviews, blogging at killzoneblog.com,

Facebook, networking at Bouchercon.

For each specific activity above that you use, how much time do you estimate that you spend (per week? per month?) Irregularly, unfortunately.

For each activity above that you use, what do you estimate is your return on investment? Which one do you think is the most effective? Blogging and networking.

What resources have been most helpful to you in learning the above? Just getting out there and learning along the way.

What changes have you made to your marketing b/c of the pandemic? No Bouchercon!

Knowing what you know now, what would you do differently if you were starting over? I would have started getting involved with the writing community earlier than I did.

~~~

Sue Coletta’s answers (trad pub):

What is your goal with marketing? To reach a wider audience.

What marketing do you do or participate in? Speaking – Zoom – Podcasts – Book Tours – interviews – Blogging – Website – Newsletter – Social media – Conferences – networking

All of the above. I’ve done Zoom book events, appeared on podcasts, blog tours, interviews, and in-person appearances (in the nice weather). I blog on TKZ and my site, Murder Blog. If it weren’t for my website/blog, I would’ve missed out on so many amazing opportunities. Some authors say writers don’t need to blog, but I disagree. We all need a home base where readers/agents/publishers can find you, and social media is NOT a home base. Last year, I buckled down to write a separate newsletter for readers (I’ve always sent blog-related newsletters), and the response has been positive so far. Networking with other writers is key. The writing community is a generous, kind, funny, little crazy tribe, and I wouldn’t trade any of them. J

 For each specific activity above that you use, how much time do you estimate that you spend (per week? per month?) Depends if I have a new release or what I’m doing. Zoom events take a lot longer than, say, social media marketing.

For each activity above that you use, what do you estimate is your return on investment? Which one do you think is the most effective? I think it’s all important. I view marketing as a sum of its parts (blogging, social media, book signings, etc). Most effective? Appearances, either in person or virtual.

What resources have been most helpful to you in learning the above? Other writers. Nine times out of ten, a writer will share advice with another writer. It’s what we do.

What changes have you made to your marketing b/c of the pandemic? I’ve done a lot more virtual events than in person. Now that I’m fully vaccinated (yay!) I’ve booked my usual venues for the upcoming season.

 Knowing what you know now, what would you do differently if you were starting over? Too many things to mention. Top answer: Plan where you want to see your career in five years, ten years, fifteen years. Then be patient and choose an agent or house that can help you achieve your goals.

~~~

Debbie Burke’s answers (indie pub):

What is your goal with marketing? Connect PERSONALLY with as many readers as possible b/c I strongly believe in old-fashioned word-of-mouth recommendations. That is more rewarding to me than 10K followers I’ll never meet. I’d like to sell more books but thankfully I don’t depend on writing income to survive.

What marketing do you do? Zoom discussions with book clubs and educational presentations for writing groups. Radio and newspaper interviews in my local area.

Blogging – Website Not as much as I should for my own blog/website. Most blogging is for TKZ.

Social media – Twitter only for name recognition. I doubt that generates sales.

Paid ads – In the past, I’ve bought cheap ads ($50 and under) directed to mystery/thriller genre readers. Never broke even. Trying out some of Garry’s strategies and will report back later. 

A personal observation – I’m deluged with constant ads and am sick of them. I rarely buy any product solely b/c of an ad. Most of the time, I delete w/o reading them. I suspect I’m not alone in that feeling. 

Conferences – In the past, in-person appearances/workshops at conferences.

Networking – most speaking invitations come from networking with people I know or have met from previous appearances.

Others – I have had good luck partnering with other authors for appearances. Two other authors and I give presentations as the “Montana Women of Mystery.”

For each specific activity above that you use, how much time do you estimate that you spend (per week? per month?)

Speaking, classes, workshops – 5+ hours prep time per event plus presentation time. Blogging – 10+ hours/month.

Social media – 1 hour/month.

For each activity above that you use, what do you estimate is your return on investment? Which one do you think is the most effective? At book clubs, close to 100% of participants buy books, but numbers are small since most clubs have fewer than 20 members. For general speaking appearances, 20-25% of participants buy books. In 2017-2019, blogging on TKZ resulted in significant sales spikes but tapered off in 2020-2021. I suspect any TKZ regulars who are interested have already bought my books so that market is somewhat saturated. However, exposure and repetition are still important. When readers see my name regularly, like blogging on TKZ every other week, they think of me. I just spoke to a mystery group in Arizona that found me through TKZ.

What resources have been most helpful to you in learning the above? JSB’s book Marketing for Writers Who Hate Marketing; Jane Friedman’s blog; Dave Chesson’s Kindlepreneur; Authors Guild discussion groups; asking other authors what works for them; trial and error.

What changes have you made to your marketing b/c of the pandemic? Zoom instead of in-person appearances. Zoom allows meeting with groups outside my local area. I’m increasing those promotions b/c appearances work better for me than advertising. 

Knowing what you know now, what would you do differently if you were starting over? I wish I’d gotten my rights back sooner from the original publisher and rereleased the book independently.

My sales are not great but I only have so much time and energy. I’d rather concentrate on writing more books. Now that six are available, I’m increasing promotion and see a gradual but steady increase in sales. Readers of my prior books are repeat customers. My following is small but loyal and growing. I still feel producing more product is more important than advertising.

Where do you sell your books? For several years, my books were exclusive with Amazon but there is no longer any advantage to exclusivity. Several months ago (prompted by Garry and Terry), I “went wide” and books are now for sale at B&N, Kobo, Apple, and other online markets through Draft2Digital – too soon to see results but wider availability can’t hurt; local indie bookstores sell paperbacks; I sell paperbacks at book signings and presentations.

~~~

What do all these results add up to?

Besides increased sales, several consistent themes for the goal of marketing were repeated: name recognition, discoverability, word-of-mouth, and building customer loyalty.

Seven contributors mentioned Zoom as an important development that’s replaced in-person appearances. Two additionally mentioned doing Zoom appearances in partnership with other authors.

According to all nine survey respondents, blogging is definitely not dead. Several said they’d cut back on other blogging but continue with TKZ.

Six authors use newsletters.

Paid ads yield the most varied responses, with some authors having good results while others didn’t believe ads were worth the cost. BookBub was mentioned several times as the most effective advertising.

Social media is viewed by the majority as a necessary evil that doesn’t generally sell books but increases name recognition. Several complained SM wastes too much time but needs to be done. Facebook and Twitter are the most used venues, although a couple of authors mentioned You Tube and podcasts.

Jim Bell offers wise advice about social media in his book Marketing for Writers who Hate to Market:

“Here is my advice regarding social media.

Pick one platform to specialize in.

One.

Pick the one you enjoy most, or think you can handle best.

If you want to have a presence on other platforms, to experiment, go ahead. But place your focus on one.

Use it to the extent you enjoy it, and no more.

Use it for actual engagement with those who follow you.

Be a good content provider, and a good listener.

Avoid venting your spleen on social media. Because besides being a lousy place to sell books, it’s a horrible place to take controversial positions. There is no true discussion here, because that’s not what social media is set up for.

Don’t post drunk.

Make all people glad they follow you.

Earn trust. When it’s time to mention a book, you’ll have earned the right to do so.”

Nearly all authors lamented the loss of in-person conferences. Two have not previously attended conferences and expressed disappointment over cancellations.

Networking at conferences was cited as enormously important because those contacts often opened up other opportunities as well as marketing avenues.

Two indie authors mentioned “going wide” to other sales outlets besides Amazon.

“Write more books” was noted by most respondents as the best marketing tool.

This survey confirmed that there is no marketing magic bullet. It’s time-consuming, long-term work. Results don’t happen overnight. But, if we want to sell books, we gotta do it.

 Steve, thanks for coming up with this topic and including me as your co-conspirator. Thanks also to the TKZ family who answered questions and shared helpful insights.

~~~

Over to you, TKZers. What type of marketing is most productive for you? Did you learn any new methods from this survey you’d like to try?

~~~

Note: I’m taking Garry’s advice on “permafree” for the first book in my series. So far, results look very promising. Thanks, Garry! 

 

 

Instrument of the Devil is now FREE. Please give it a read. If you like it, come back and check out five more books in the Tawny Lindholm Thriller series. 

In Praise of the Antikythera Mechanism!

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When I was last here two weeks ago I discussed ancient books and authors. I was gratified to receive a number of comments on the topic, including one from Dan Phalen, who wondered what would become of our digital prose. Dan used the example of an archeologist coming upon an iPhone a thousand years from now who would be faced with the task of coaxing digital text from the device.  

Dan’s example isn’t going to have to wait for one thousand years to occur. It’s happening right now. Remember floppy disks? Some of you may not. They were and are these square things that were read by something known, by amazing coincidence, as a floppy disk drive. If some of you have a bunch taking up space in a forgotten corner of your office you might be surprised and disappointed to find that the data on them is corrupted or bye-bye. On the other hand, some companies, like Boeing, the airplane people, still use them.  Think about that the next time you are in the air and you hear your pilot say “Uh-oh” on a hot mike, followed by an extended period of turbulence.

There are also .art files. Back when AOL was (almost) the only game in town and you downloaded pictures from the internet using AOL those pictures were saved in the form of an .art file. A great many of those are corrupted as well. I have tried several programs to open them but none have worked. AMF. That said, the unknown of the obsolete goes back much, much further than the most recent turn of the century. More on that in a minute.

I did another research deep dive — this one into the topic of information storage retrieval — and almost didn’t get this post written because of it. I was in so deep and had to come up so fast that I am still recovering from the bends. I did find a number of interesting websites dealing with the topic of retrieving data from obsolete technical doo-dahs. I’ll (attempt to) limit my discussion to two of them, which hopefully will be particularly relevant for those of you who labor in the historical fiction grammar mine. As an aside, let me note that there doesn’t seem to be an agreed-upon definition of what “historical fiction” is. For our purposes, we’ll call it a story set at least twenty-five years before the year in which the story is written. That would be from the beginning of all of this around us to…um…1996. That is disconcerting because I can remember a number of major events in my life from that year but not what I had for lunch yesterday. Oh, the humanity!

Onward. There is a wonderfully nerdy (and I say that with the highest respect) site named the Museum of Obsolete Media which is a time bandit of the highest order. If you look under the “Popular Tags” section you will see links to decades beginning with the 1860s. If you are neck-deep in writing a series set in the 1900s and want to see what was there in 1906 that ain’t no more and want to use it as a starting point for some element of your novel, this is the place to go for that and so much more. I was surprised when looking through my own timeline to note how many cutting-edge items (at that time) were listed that seemed futuristic but are now practically forgotten. Anyone want to buy a non-functioning Apple Newton?

Obsoletemedia.org is a labor of love. If you want to get up to your neck in things, however, the oft-forgotten but absolutely indispensable National Archives has an area — a very, very large area — devoted to “special media preservation.” That area has everything from wire recordings and machines to play them on to that new iPhone that you’ll brick in two years. It is particularly noteworthy that you can email questions to them about such topics and the worker bees there will happily email you back with everything you ever wanted to know about, say, wax cylinder recordings, the same way that your local library still does for more mundane topics. 

It all sounds very cool. The problem, though,  is that all of that data, particularly the digital type on collections such as the ones in the National Archives, is sitting on a time bomb. The immediate problem with contemporary “media preservation” is that digital media isn’t built to last. It is fragile coming out of the box and deteriorates relatively rapidly.  That is but one reason that I can’t open .art files I made twenty years ago but I can go on eBay and buy photographs taken in the 1800s. As far as digital information is concerned, there is more and more of it being made, lost, and found even as there are fewer people dedicated to exploring the obsolete storage mechanisms and preserving what they find. Information is being lost, as is the ability to retrieve it in the first place. Meanwhile, wire recordings made by Thomas Alva Edison still work and can be repaired.

Getting back to archeologists and the like…this photo may look like the water shutoff valve in your basement

but it is something called the “Antikythera Mechanism,” considered to be the world’s oldest computer. It is believed to have predated Bill Gates’ monster by around two thousand years. The Antikythera Mechanism was discovered amidst the ruins of an ancient shipwreck in 1901. It was not until 2008 that it was recognized for what it was (“Why…that’s an Antikythera Mechanism!”). Yes. It took a looong time for archeologists and scientists to figure out what the f-heck it was and what it could do, which was predicting solar eclipses and organizing calendars (“Meet Lycastra on the down-low. 4P by the sundial”). It can probably do a heck of a lot more, such as spontaneously opening dimensions between our reality and the netherworld on July 11, 2021.  What I find particularly interesting is that our contemporary technology had to catch up with the Antikythera Mechanism so that it could be recognized for what it was. Otherwise, it would probably be a paperweight on a desk of a Greek fishing boat.

Sobering, isn’t it?

 I had a conversation last week with my granddaughter, who is starting high school next year. We talked about fields of study. My advice to her was to master computer systems and storage retrieval. “This is all going to break down,” I said. “All of it. It’s not a question of ‘if’ but a question of ‘when.’ When all the king’s horses and men need those digital bits put back together be ready to be the one to do it. You’ll be able to name your own price. Settle for nothing less than your own island and a bunch of people — well paid, but well paid by somebody else — to look after it.” 

When I think about the Antikythera Mechanism, that advice looks better with each day. 

So what technological device, program, or storage entity do you miss? Windows 7 is an okay answer.

 

When Opposites Attract

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Foils and antagonists are two types of characters that serve different functions. An antagonist or villain works in direct opposition to the protagonist or hero. The antagonist presents obstacles to thwart the hero from achieving his or her goal. The foil, on the other hand, isn’t necessarily working against the hero. A foil’s qualities simply differ from the hero’s.

The hero and foil often work together, such as Sherlock Holmes and Dr. Watson. The key difference between the foil and antagonist is that the antagonist’s actions oppose the hero while the foil’s character traits create conflict. Also, a foil shines the spotlight on another character’s personality traits and/or flaws, without necessarily thwarting their plans. When done right, however, there will be conflict!

The term “foil” came into its current usage as a literary device from the concept of putting tin foil behind a gemstone to make it look more brilliant. The foil character works in the same way—to add credibility to the hero or to spotlight his or her faults.

Opposing personalities add a great deal to a story. Pairing these two characters can transform a ho-hum scene into one with explosive conflict. But we need to—dare I say—plan these character traits in advance. 😉

Conflicting personalities rub against one another, which allows the writer to maximize slower moments within the plot. After all, if everyone in the scene “plays nice,” we risk boring the reader. With a bit of character planning—oh, my, there’s that word again—clashing personalities lead to conflict-driven scenes.

If the hero dances on the edge of the law, the foil might be hyper-vigilant about following rules of any kind. If the hero never follows directions, the foil might be a map enthusiast. If the hero’s loud and extroverted, the foil might be shy, quiet, and reclusive.

Positioning the foil and main character in close proximity will draw readers’ attention to the hero’s attributes. A story could have more than one foil. In my Mayhem Series, I created a foil for my hero and another for my villain.

By crafting opposites, these characters’ scenes crackle with tension. Foils show the hero’s and/or villain’s strengths and weaknesses through friction. Remember to include the element that ties the two characters together, a believable bond that’s stronger than their differences.

Since Garry mentioned my video excerpt in the comments on Thursday, I’ll include it as an example of the foil/hero relationship. Don’t worry. There’s no need to watch the entire video (unless you want to). You should recognize the opposing personalities pretty quick.

Have you used a foil in your story? Please explain. Or: What’s your favorite fictional foil/hero relationship?

As bloody, severed body parts show up on her doorstep, Shawnee Daniels must stop the serial killer who wants her dead before she becomes the next victim.

But can she solve his cryptic clues before it’s too late? Or will she be the next to die a slow, agonizing death?

Preorder for 99c on Amazon.

Releases April 20, 2021.