Category Archives: advice for fiction writers

Things You Can Learn at a Female Impersonator Contest

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Jordan Dane

@JordanDane

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Now that I have your attention, I attended an unusual writers’ conference located in my hometown of San Antonio on Feb 25-27, 2016. The Wild Wicked Weekend did not disappoint. The name says it all. This was my first time attending this crazy event, although I heard a lot about it over the years. It’s organized by a group of authors called Belle Femme and the venue was the Menger Hotel, an historic hotel reputed to be haunted. (No, I did not see any ghosts, that I know of.) I almost didn’t attend because the events planned for this conference actually scared me more than the ghosts that frequent the old hotel.

Here a link and you can see what I mean:
http://wildwickedweekend.com/

What never ceases to amaze me is the generosity of fellow authors who met with me to exchange ideas on better ways to promote books. One author in particular – Elle James – taught me a lot about her highly successful career being a hybrid author, working with traditional houses as well as being a driven indy author with a great track record. I learned that I had to bend my way of thinking from traditional publisher strategies to a more independent author approach. These two ways are different in how advance promo time is used and the importance of pre-orders and advance reviews and ways to boost awareness of your books.

Here are some specific things I wanted to share. None of these are very detailed because I need to learn more, but there might be enough for you to get started too.

1.) I learned about Drive.Google,Com where you can develop a GOOGLE FORM for obtaining Advance Reviews. Once you create the form, you can embed the code into your facebook page, for example, and begin to build on a database of reviewers for your current and future releases.

2.) You can set up a Street Team page for your author name on Facebook and generate buzz with exclusive content, giveaways, and insights into your books to build enthusiasm for your work.

3.) I heard about targeting Facebook ads to specific markets that could be interested in your book, based on certain keywords – and the use of Facebook Power Editor on a Chrome Browser. As I said at the start of this list, I am still learning about these marketing techniques, so I’m not able to give detailed advice. If that is what you are looking for and you would like to learn more, then you can click on the link.

4.) I heard about the benefits of getting set up under Amazon Associates in the Affiliates program.

5.) I learned about tracking indy sales through an app called BookTrakr. The details are much better than I’ve seen on other sales tracking tools.

From networking with generous authors, I was pitched to write for another new series to be launched in July. I can’t share the news yet, but I’ll be linking my latest novel (THE LAST VICTIM) into a crossover to jumpstart my character Ryker Townsend into a new series of his own.

I’ve never written for Amazon Kindle Worlds (KW) before, but I’ve found that if I crossover any of my series books or create a new series that will tie-in to the two KWs I will be writing for, I can take advantage of the readership of all the authors writing for the series. In the back of our books, we add links to the other books in the series and once a reader finds the KW series and loves the book, they may keep buying them. We sustain each other’s momentum by doing this.

This is nothing new. Traditional houses have been placing ads in the back pages of printed books if an author’s contract allows for it. But in this digitized world, an online link can mean a sale and perhaps sustain a rise in sales rank.

My strategy for the rest of the year will be to write my Amazon Kindle World novellas (word count sweet spot ranging 25,000-30,000 words) – I have 4 so far with releases in Feb, May, July, Nov – then link in one to two of my Ryker Townsend (FBI Profiler Series) with word counts at 50,000-60,000 words each.

So I am in the precarious position of having contracts to fill, but I will also need to establish a better advance and post promo strategy to take advantage of pre-orders, advance reviews, street teams, and Facebook parties. That’s what I learned at this crazy conference from some very prolific authors who took me under their wings.

The moral of this story – Never pass up a Wild Wicked Weekend.

FOR DISCUSSION:
1.) What advance promo works best for you?
2.) Have you used Street Teams to generate buzz for your books? Strengths? Pitfalls?
3.) What synergies are there in cross promoting your books with other authors in a series or who write similar books to yours?
4.) How do you obtain your advance reviews?

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Dumb Mistakes That
Will Doom Your Book

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Don’t get whistled out of the game on fouls before you have a chance to show off your best moves. – Miss Snark

By PJ Parrish

So I’m watching Hassan Whiteside play in the Heat game the other night and it got me thinking about writing books. Or maybe it was Marco Rubio in his last debate. I dunno. Not sure who inspired me more. But what I want to talk about today is dumb moves.

Shooting yourself in the foot. Stepping in it. Dropping the ball. Screwing the pooch. Whatever you want to call it, this is not something you want to do in your career. Ask Whiteside. He threw an elbow into the face of his Spurs opponent and got ejected (his third this season). Or ask Rubio. He became Chris Christie’s chew toy after he robo-repeated a talking point three times in thirty seconds. (and paid for it by dropping to fifth in the New Hampshire primary.)

Hey, we’re all human. We all make mistakes. Believe me, I have. Some that adversely affected my writing career. So let’s take a look today at some of the wrong moves that can, as the great agent Miss Snark said, get you knocked out of the game before you’ve even had a chance. Your contributions to our guide to dumbness are welcome!

When writing the book…

extinct

Don’t chase the trend: We can go way back to Jaws for examples here. In the wake of Benchley’s novel, we quickly got such memorable chum as Megalodon (oil rig explosion unleashes giant shark), Carcharodan (prehistoric shark freed when iceberg melts), Extinct (killer shark preys on boys in Mississippi River) and Meg (really big pregnant shark bubbles up from Marianas Trench and eats dumb tourists.) After Anne Rice, Charlaine Harris and Stephanie Meyers dug up Bram Stoker, we got a full decade of un-deads. And après Dan Brown came le deluge of conspiracies (Templars! Cathars! Christian Inquisitors! Oh my!) Here’s my point: By the time you decide you want to follow a trend in publishing, it has begun to wane (and surely will be over in the 18 months it will take you to write it and get it to market). T.S. Eliot might have said, “Mediocre writers borrow, great writers steal.” But if you’re trying to break into the bestseller bank, chances are the money’s already gone. So think twice before you use that unreliable narrator or try to wedge “girl” in your title.  You are a snowflake. You are unique. Let your book reflect that.

Don’t be content with dull titles: Your title is your book’s billboard, meant to be glimpsed and grasped as a reader speeds by in the bookstore or on Amazon. It is ADVERTISING and it must convey in just a few words the essence, heart, and all the wonderful promise of your story. Work hard on this. Yes, slap anything on the file name as you work, but always, as you work through the writing, search for that pithy phrase that capsulizes what you are trying to say. Try Shakespeare (The Fault Is in Our Stars, Infinite Jest) or poetry (No Country For All Men — Yeats).  Go for weird juxtapositions (Zen and the Art of Motorcycle Maintenance) or intrigue (Midnight in the Garden of Good and Evil  or Then There Were None) or humor (Hello, Vodka, It’s Me, Chelsea!). Twist an old phrase (Dr. Suess’s You’re Only Old Once.). So many times, I read manuscripts (or published books) where the title feels like an after-thought, almost as if the writer used up all his juice just getting 300 pages down, breathed out whew! and then went back to page 1 and typed The Templar Conspiracy Book I. Click here for some good tips on titles.  Click here if you want to read the worst titles of maybe all time — and see some butt-ugly covers. Which leads me to…

Don’t use ugly covers: Now, if you’re traditionally published you have little control over this. (although some enlightened publishers are getting better about seeking author input.) But if you are self-pubbing, don’t let your nephew who flunked out of Pittsburgh AI design your cover. Don’t go find free lousy images and try to do this yourself. Nothing screams amateur louder than an ugly cover.  It tells potential readers that you think so poorly of your story that you’re willing to send it out in the world in dirty sweatpants and a Led Zeppelin World Tour 1971 T-shirt. Pay someone to do this. It’s worth every schekel. If you cheap out, don’t be surprised to see your ugly cover end up HERE.

After the Book is Done…

Don’t forget to copy edit it:  This is tedious. This is awful. This is grunt work that comes after even the hell of rewrites. Well, tough. After you finish your filet mignon, you have to floss. You might be really tired of looking at the thing and all you want to do is get it out there in the world, wait for someone to love it, and throw shekels your way.  Resist the urge to do this. Instead, PRINT IT OUT and read it for typos, misspellings, stupid mistakes, grammar lapses, brain farts. After you’re done, go back and do it again — maybe with a ruler held under each line so you go reeeeeal slow. I know authors who copy edit their stuff backwards so the mistakes jump out better.  You won’t get all the bad stuff. But the goal is to make it as clean and professional as you humanly can.  If you don’t know the difference between lay and lie, find someone who does. Agents and editors all say if they see dumb errors in manuscripts, they won’t read on. No one will take your words seriously until you do.

Write a great query letter:  This isn’t easy but it’s really important.  Agents want to fall in love with new talent and every affair begins with a magic moment.  A great query is simple, direct but has a terrific hook. Which is not the same as a plot summary. In Hollywood-speak, it is a “log line” that capsulizes the essence of your plot with a strong emotional pull. (ie from Aliens: “In space, no one can hear you scream.”)  This is hard writing. Even if you self-publish, learning how to write a great tease for your book will serve you well when you go to write that Amazon copy. Click here to see a simple and very serviceable query template.

Have some cajones: There is nothing worse than a falsely humble author. If you are doing a book signing, would you tell someone who walks up to your table, “Oh, I know you’re busy…you don’t really want to know about my book.” So, in your query letter, don’t spend precious words apologizing for “wasting” an agent’s time by sending them your letter. If you don’t have faith in your book, how do you expect anyone else to?  Even if you aren’t a pro yet, act like one.  Be like that wide receiver who doesn’t spike the football in the end zone — act like you belong there. (I got this one from a great blog by agent Jenny Bent.  Click here to read the rest of her advice on submitting.)

 

Follow the rules when submitting your novel:  Reputable agents are good people; they truly want to find the next best thing because they love good books. So be a pro and follow their rules. Research what types of novels they are looking for. Find out their names and how to spell them. (DEAR AGENT is sorta off-putting, you know?) Format your manuscript in the way they want it — ie, double-spaced, courier or roman, etc.) And finally: Don’t forget to number your pages. Don’t use colored paper or add weird stuff like glitter. And for God’s sake, don’t call your book “a fiction novel.”  You laugh? I saw the actual query letter that had that gem.

I don’t think that guy ever made it off the bench.

 

Seducing Your Readers

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morguefile-lipsLet’s talk about sex.

Those of you who are uncomfortable with the subject, feel free to bail out now. I’m likely to get pretty raunchy.

Still with me? I thought so.

When we make love like those on websites similar to videoshd.xxx often do, most of us have a particular goal in mind: that moment when your entire body seems to stem from one central point, when every nerve-ending tingles wildly as fireworks assault your brain. That moment, of course, is orgasm, and anyone who has experienced one (or two or three)— especially with a willing and enthusiastic partner (or two or three)— knows that it can be an exquisitely pleasurable sensation. You’ve probably seen it in a video (or two or three) somewhere on the internet, like ww.vrpornmovies.net!

But are all orgasms created equal? Of course not. The quality of our orgasms is directly related to the quality of the fun and games that precede them, you can see plenty of examples of high-quality fun on websites similar to animehentaivideos.xxx to get the orgasms to the promised land, not to mention our emotional bond with our partner, and our willingness (or unwillingness) to surrender ourselves fully to the moment.

So what, you’re probably wondering, does any of this have to do with writing?

YOUR WILLING PARTNER

Writing is an extremely intimate act. In his book, On Writing, Stephen King describes it as a form of telepathy. You put your thoughts on paper, and days, months, or even years later, someone reads your mind.

Think about it. With a simple arrangement of words, you have the potential to pull your audience into your mind where they can be stroked and fondled and toyed with— sometimes gently, sometimes rough. The result is often a partnership so strong and emotionally satisfying that neither of us ever wants to let go.

Who of us here can forget those times when we’ve read a book we didn’t want to end? And when the end did come, we felt drained, elated, and thoroughly satisfied, much like we do after a night of unbridled passion.

Getting to that place wasn’t an accident. The writer of the book—at least in most cases—didn’t merely fumble his way toward climax. If he (or she) did his job, every step was carefully choreographed to lead us around the third act corner toward the final pay-off. And the quality of that pay-off is related to one important thing:

THE GENTLE ART OF LOVEMAKING

We’re often reminded in how-to books that the typical story is broken into three acts: Set-up, Confrontation, and Resolution.

But it sounds pretty cold and uncaring, doesn’t it? Not to mention dull.

But what if we were to beat the lovemaking analogy into the ground and refer to the three acts in this way:

Seduction, Foreplay, and Climax.

That certainly puts a whole new slant on things, doesn’t it? And if we’re to have a successful story with a successful and satisfying ending— one that keeps our partners wanting more— we must pay careful attention to these three words.

Seduction.

The beginning of a story, any story, cannot and should not be referred to as anything other than a seduction. It is our job to make our audience want us.

How do we accomplish that?

First we start with character. We must create characters that our audience won’t mind, figuratively speaking, getting into bed with. Particularly the lead. Is he or she someone we find attractive? Does he have a problem or flaws we can relate to? Are his life circumstances universal yet unique enough to pique our interest?

The next element is mystery. Every story should be a mystery. Remember the girl in college the guys all wanted but knew so little about? A big part of her allure was the hint of mystery she carried. No matter what genre you’re writing in, you should never, never, never put all of your cards on the table at the beginning of the game. Instead you must reveal them one at a time, each new card offering a clue to the mystery of our characters and their stories.

The third and most important element of seduction is giving your characters a goal. And, again, not just your lead . Every single character you write should have a goal of some kind. Put two characters with opposing goals in a room and you have drama. But the goal of your hero must be compelling enough to intrigue us and hold our interest.

Foreplay.

Once we get our reader into bed, however, we certainly can’t let them down. As you would with a lover, you explore and tease and make new discoveries—which can often lead your partner to discover something about his or herself that, until that moment, remained dormant.

The foreplay in the second act is a continuation of the seduction but on a deeper, more intimate level. This is when we really begin to understand and root for the characters, and when their stake in the outcome becomes more and more important. Surprises are sprung, secrets are revealed , and our emotions and feelings build with each new scene, gradually working us toward the moment we’re all waiting for:

The Climax.

And this is why we’re here today, class, to talk about that most crucial of Act Three moments: the time when all of the work you’ve done for the last three hundred or so pages comes together like the pieces of a puzzle, where plot and subplot intertwine to create the only ending that makes sense within the context of the story you’ve told—a thrilling and, hopefully, explosive orgasm of emotion. The final kiss; the final death; the final revelation that sends your audience soaring.

But you can’t get there without laying the proper groundwork. Author Mickey Spillane once said that the first page of a novel sells that novel and the last page sells the next one. This is certainly true, but what he doesn’t say is that what comes between is what sells that last page.

Without masterful seduction and foreplay it is virtually impossible to reach a satisfying climax. Act Three is a culmination of all that came before it, and if the preceding two acts are anything short of spectacular, you’ll be lucky if your readers even stick around for number three. It’s all up to you.

Every time you sit down to write, you must remember that the reader is your partner, your lover, and in order to make him or her happy you must seduce, thrill, and most importantly, satisfy.*

*This blog post is an excerpt from my book, CASTING THE BONES: An Author’s Guide to the Craft of Fiction.

Suspense: To Be Exciting,
You Need To Be A Little Dull

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This suspense is terrible. I hope it will last.– Oscar Wilde

By PJ Parrish

Sunday, I picked up the latest by a bestselling thriller writer and about halfway through, I realized it was sorta…unthrilling. So I put it aside and tuned into the Broncos-Colts game. I didn’t expect much in the way of entertainment here either because I knew this old story. I mean, Denver was 4-0 and Indianapolis was 3-5. Denver has Manning and Indy has, at best, a little Luck.

But lo and behold! The Colts were winning 17-0. Well, I thought, this is kinda interesting. So I stuck around. And then, Denver returned a punt 83 yards for TD.

Hmmm.

Then Peyton Manning hit for a TD, Denver got a field goal and suddenly, we were all knotted up at 17-all. Early in the fourth quarter, Andrew Luck threw a TD but Manning answered with one of his own and we were tied again! Until Adam Vinatieri, who is 95-years-old and never misses despite having only seven toes, kicked a field goal putting the Colts ahead by three!

Six minutes left. But I was definitely not turning this one off now because Denver was driving. And how’s this for a twist? Peyton was only 30 yards away from becoming the leading passer of all time, surpassing Brett Favre!

Tick…tick…tick.

OH MY GOD! Peyton is picked off!

Can the Colts hang on? There’s four minutes left and Frank Gore is running the ball but he’s 105-years-old and has a habit of putting the rock on the ground. Denver uses its last time out. But here is the back story that I already know about this drama: Peyton leads the league with 43 fourth-quarter comebacks.

Can he do it again? Will he break the passing record? Will the Broncos stay perfect? Will Frank cough up another hairball like he did last week?

The suspense was killing me.

Frank is tackled on third down. Ninety seconds left! Peyton’s going to get the ball back! Wait! Is that a flag? Some guy named Aqib Talib poked a Colt in the eye and Denver gets flagged for unsportsmanlike conduct!

It’s over. Colts win.

{{{Whew}}}

Now that was suspense. After that, I had no desire to go back to my book. Because despite the book’s stellar blurbs and the reputation of the author as the Master of the Twist, it wasn’t near as good as that football game.

The game was classic David and Goliath with a little Joseph Campbell The Hero’s Journey thrown in, yet it still went against my expectations. It had a good mix of pacing, with zip-fast passing attacks and slow grind-it-out running. It had setbacks and surprises. It had heroes and eye-gouging villains. And just enough twists to keep me guessing.

Think there’s a lesson here?

A good sports game has a lot in common with a good book or movie. Sitting on your barstool watching Daniel Murphy commit that error in game four and wondering if the Mets are doomed. Sitting in the triplex watching The Fugitive and wondering if Harrison Ford is going to jump off the dam. Or turning just one more page to find out if Amy is alive or is the girl gone for good. They are all related.

There’s the old Hitchcock formula: 1. A couple is sitting at a table talking. 2. The audience is shown a time bomb beneath the table and the amount of time left before it explodes. 3. The couple continues talking, unaware of the danger. 4. The audience eyes a clock in the background.

The surprise, Hitchcock said, didn’t come from the bomb itself; it came from the tension of not seeing it.

Speaking of formulas, there actually is one for suspense:

Suspense: t = (E t [(µ¿ t+1 – µ t)²])½

I didn’t make this up, believe me. It was created by Emir Kamenica and Alexander Frankel of the University of Chicago Booth School of Business. It is basically an equation about time and expectations: “t” represents the period of time a moment of suspense is occurring, “E” is the expectations at that time, the Greek mu indicates your belief in the next thing to happen, the +1 is your belief in the future, the tilde represents uncertainty, and the subtracted mu is the belief you might have tomorrow.

That made your brain hurt, right? Mine, too. But hey, you sat through my football metaphor, so stay with me a little longer. The Chicago guys also developed a formula for surprise, which is easier to stomach for us math-challenged types. It boils down to this: what your beliefs are now minus what your beliefs were yesterday.

Their paper “Suspense and Surprise” (co-written with Northwestern University economics professor Jeffrey Ely) was published in the “Journal of Political Economy.” It was inspired by their observation that in various types of entertainment – gambling, watching sports, reading mysteries – people don’t really WANT to know the outcome.

What they DO want is a “slow reveal of information.” As one of them put it in an article in the Chicago Tribune: “To be exciting, we found that things need to get dull.”

Information revealed over time generates drama in two ways: suspense and surprise. Suspense is all about BEFORE, ie something is going to happen. (the ticking bomb under the chair). Surprise is about AFTER, ie you’re surprised that something unexpected happened. (the bomb didn’t go off!) If you are led to believe one thing is going to happen (Broncos will win!) but then are surprised by the unexpected (Colts prevail!) that can be pretty powerful.

So how do you translate this to your own writing?

I’ll let Kamenica explain. He goes back to the Hitchcock formula: “Let’s take that idea and ask a mathematical question: How much suspense can you possibly generate?’ Putting that bomb there generates suspense, but how long can you leave it there? Can you leave it the duration of the movie? Or is that boring? Once you put it there, when do you decide for it to go off? One-third of the way through? One-half? If I am invested, as a viewer, how frequently should uncertainty be resolved? You have a threat, information that (a bomb) will explode, then it gets resolved, the movie continues. But will these people survive the next danger? How often can you do that — change an audience view?”

He has the answer, of course: Three times.

“Say you are writing a mystery,” Kamenica goes on in the Chicago Tribune article, “Zero twists is bad. And one thousand twists is also bad — again, for something to be exciting, it must occasionally become boring. So, three. The math delivers surprisingly concrete prescriptions. That number is constrained to a stylized view, characteristic mystery novel: Is it the maid or butler who did it? Does the protagonist live or die? A novelist must lead you in one direction then …”

Added his colleague Frankel: “The thing is, we also found that you can’t really have a definite number of twists. Three is average. Yet if you know there are three twists, those twists are not actually twists — you are now waiting for the twist.”

And that, to me, is the major lesson here. Not that your book must conform to a three-twist formula. Because if your readers know you have three twists, you’ve lost the suspense. The lesson, to me, is less might just be more.

That’s why I gave up on that book I was reading. Its pacing was overly frenetic, with no slow moments for me to catch my breath. And the writer — excuse me, Master of the Twist — was so intent on forcing me through one more complication, one more bend in the road, one more plot gymnastic, that I began to anticipate his next move. I put the book down because the enjoyment was gone. The fun was leached away. The thrill was gone.

If your readers know you will have a dramatic unexpected twist at the end, then your book will no longer have a dramatic unexpected twist at the end.

So maybe it comes down to this: If you want to be thrilling, you also have to be willing to be boring very so often.

 

 

Finding the Right Door
to Enter Your Story

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“Begin at the beginning,” the King said gravely, “and go on till you come to the end: then stop.”

By PJ Parrish

I had a whole ‘nother blog in the works today but Clare’s post yesterday on common amateur mistakes made me want to switch gears. That, and the fact that I was hearing voices in my head the other day and this is a good way to exorcise them.

A while back, I gave a talk to a beginning writers group about what makes for a great opening in a novel. We had a good time analyzing which of their openings had promise or why they had veered off track. It’s a popular topic, as we at TKZ here so well know, but I think it’s one that we all need to revisit constantly. Me included.

See, the other day, as I was pounding around the jogging oval at the park, I heard a strange voice whispering in my head. I had never heard her before, but she was insistent: “Tell my story! Tell my story!” I tried to ignore her, because as Kelly and I await the Sept. 9 launch of our new book SHE’S NOT THERE, we are 16 chapters into a new Louis Kincaid. And one of the commandments of novel writing is Thou Shall Finish One Book Before Starting a New One. But this woman wouldn’t shut up, so I went home and banged out 2,000 words. Wow! I never get out of the gate that fast! I was chuffed.

Well, I re-read it yesterday. Wee-doggies, it stinks. I open with a woman sitting alone in a fishing boat in the Everglades. She is thinking about her life and what brought her to this point. She is sad. She is regretful. She is boring as hell. I also larded in pages of description of the saw grass, the weather, the clouds, the water, even the type of fishing lure she was using. Finally, toward the 2,000-word mark, I reveal she is a Miami homicide detective who turned in her badge when her husband and child were killed in a drug deal gone bad that she was involved in.

This morning, I deleted the chapter. Lesson number 1: Just because you have an idea doesn’t mean you should act on it. Lesson number 2: Even experienced writers have trouble with openings.

Even Stephen King. You think you sweat bullets over openings? He says he spends months and even years before he finds his footing. I read this recently in an interview King gave to The Atlantic magazine. He talks at length about what makes for a great opening, and how hard it is for him to find the right one.

When I’m starting a book, I compose in bed before I go to sleep. I will lie there in the dark and think. I’ll try to write a paragraph. An opening paragraph. And over a period of weeks and months and even years, I’ll word and reword it until I’m happy with what I’ve got. If I can get that first paragraph right, I’ll know I can do the book.

And he makes a great point, that the right opening line is as important to the writer as it is to the reader:

You can’t forget that the opening line is important to the writer, too. To the person who’s actually boots-on-the-ground. Because it’s not just the reader’s way in, it’s the writer’s way in also, and you’ve got to find a doorway that fits us both. I think that’s why my books tend to begin as first sentences — I’ll write that opening sentence first, and when I get it right I’ll start to think I really have something.

Which is why I deep-sixed my woman in the fishing boat. Maybe her story does need to be told, but I entered via the wrong door. I’m going to set her aside for a while. In the meantime, I am going back to school. Want to come along?

HOOKS

Enthuse or lose! What was the prime crime of my bad chapter? NOTHING HAPPENED! The first chapter is where your reader makes decision to enter your world. Your hook needn’t be too fast or fancy. It can even be quiet — like someone going on a fishing or hunting trip (see example below!).  But it must be suspenseful enough to makes us care about your character. Fancy hooks can be disappointing if what follows doesn’t measure up. If you begin at the most dramatic or tense moment in your story, you have nowhere to go but downhill. Also, if your hook is extremely strange or misleading, you might just make the reader mad.

What about opening with action scenes? I’ve seen it work well; I’ve seen it look silly. I think intense action scenes work only if they have context and reason for happening. Car chase, bullets fly, things explode, dead bodies! But unless you give reader reason to care about someone, it feels cheap and pushy, like a Roger Moore James Bond movie. If you can make us CARE about the person during intense opening action scene, yes. If not, it’s boring and trite.

OPENING LINES

A good one gives you intellectual line of credit from the reader: “Wow, that line was so damn good, I’m in for the next 50 pages.” A good opening line is lean and mean and assertive. One of my fave’s is from Hemingway’s story, “The Short Happy Life of Francis Macomber:  “It was lunch now and they were all sitting under the double green fly of the dining tent pretending that nothing had happened.”

A good opening line is a promise, or a question, or an unproven idea. But if it feels contrived or overly cute, you will lose the reader. Especially if what follows does not measure up.  Stephen King has two favorite opening lines. One is from James M. Cain’s great novel The Postman Always Rings Twice:  “They threw me off the hay truck about noon.”  Here’s King on why he loves it:

Suddenly, you’re right inside the story — the speaker takes a lift on a hay truck and gets found out. But Cain pulls off so much more than a loaded setting — and the best writers do. This sentence tells you more than you think it tells you. Nobody’s riding on the hay truck because they bought a ticket. He’s a basically a drifter, someone on the outskirts, someone who’s going to steal and filch to get by. So you know a lot about him from the beginning, more than maybe registers in your conscious mind, and you start to get curious. This opening accomplishes something else: It’s a quick introduction to the writer’s style, another thing good first sentences tend to do.”

GET INTO STORY AS LATE AS POSSIBLE

This is one of my pet peeves about bad writing…throat clearing. Begin your story just moments before the interesting stuff is about to happen. You want to create tension as early as possible in your story and escalate from there. Don’t give the reader too much time to think about whether they want to go along on your ride. Get them buckled in and get them moving. Preferably not in bass boat.

INTRODUCE THE PROTAGONIST

Another pet peeve of mine. Don’t wait too late in the story to introduce your hero. Don’t give the early spotlight to a minor character because whoever is at the helm in chapter one is who the reader will automatically want to follow. I call these folks “spear carriers” after the guys who stand in the background holding the spears in “Aida.”  They aren’t allowed to steal the spotlight when Radamès is belting out Celeste Aida. So don’t let your secondary characters get undue attention or the reader will feel betrayed and annoyed when you shift the spotlight.

IDENTIFY THE CONFLICT OR QUEST

Begin the book with conflict. Big, small, physical, emotional, whatever. Conflict disrupts the status quo. Conflict is drama. Conflict is interesting. Your first chapter is not a straight horizontal line. It’s a jagged driveway leading up a dark mountainside. Don’t put a woman in a fishing boat in the Everglades thinking about how crappy her life is and expect the reader to care.

WHAT IS AT STAKE HERE?

What is at play in the story? What are the costs? What can be gained, what can be lost? Love? Money? One’s soul? Will someone die? Can someone be saved? The first chapter doesn’t demand that you spell out the stakes of the entire book in neon but we do need a hint. And we don’t care that her fishing lure is a 1-ounce jig with a bulky trailer.

CREATE A DRAMATIC ARC

Your whole book has an arc, but every chapter should have a mini-arc. Ask yourself “What is the purpose of this chapter?” and then build your chapter around that. This does not mean each chapter needs a conclusion but it needs to feel complete unto itself even as it compels the reader onto the next chapter. The opening chapter should have its own rise and fall. It is not JUST A LAUNCHING PAD!

GET YOUR CHARACTERS TALKING

Dialogue is the lifeblood of your story and you need it early. Too much exposition or description is like driving a car with the emergency brake on. Likewise, don’t bog down your opening with characters doing menial things. Like fishing. Or thinking about boring stuff. Like fishing lures. Here’s some good advice from agent Peter Miller that I read once on Chuck Sambuchino’s Writer’s Digest blog: “My biggest pet peeve with an opening chapter is when an author features too much exposition, when they go beyond what is necessary for simply ‘setting the scene.’ I want to feel as if I’m in the hands of a master storyteller, and starting a story with long, flowery, overly-descriptive sentences makes the writer seem amateurish and the story contrived. Of course, an equally jarring beginning can be nearly as off-putting, and I hesitate to read on if I’m feeling disoriented by the fifth page. I enjoy when writers can find a good balance between exposition and mystery. Too much accounting always ruins the mystery of a novel, and the unknown is what propels us to read further.”

SO DOES THAT MEAN  I SHOULD OPEN WITH DIALOGUE?

This goes to personal taste. I’m not a fan of it, but I have seen it pulled off. But be careful because opening with dialogue tosses the reader into the deep end of the fictional pool with no tethering in time and place. This is like waking up from a coma. Where am I? Who are these people talking? I could be wrong because I haven’t read them all, but even Dialogue Demon Elmore Leonard gives you a quick couple lines or graphs first. (Okay, I’m wrong: LaBrava opens with “He’s been taking pictures three years, look at the work,” Maurice said.) But if your dialogue only leads to confusion, that isn’t good. Which relates to…

ESTABLISH YOUR SETTING AND TIME FRAME

The first chapter must establish the where and the when of the story, just so the reader isn’t flailing around. Yes, you can use time and place taglines, especially if your story is wide in geographic scope or bouncing around in time. But if your story is fairly linear and compact (taking place, say, all within six months time in Memphis), sticking a time tag on each chapter only makes you look like you don’t know how to gracefully slip this info into your narrative.

ESTABLISH YOUR TONE AND MOOD

First impressions matter. From the get-go, your reader should be able to tell what kind of book he is reading – hardboiled, romantic suspense, humorous, neo-noir? Yes, the cover and copy conveys this, but you need to convey it in your opening. Everything in your book should support your tone, but the first chapter is vital to inducing an emotional effect in your reader. I’ve mentioned Edgar Allan Poe’s Unity of Effect often here but it’s worth repeating: Every element of a story should help create a single emotional impact. But remember that a little mood goes a long way – think of a few swift and colorful brush strokes rather than gobs of thick paint.  Did you know that in the Everglades, intense daytime heating of the ground causes the warm moist tropical air to rise, creating the afternoon thundershowers? And that most of the storms happen at 2 p.m.? I should have just wrote “It rained in the afternoon.”

MAKE YOUR VOICE LOUD AND CLEAR

This is where you are introducing your story but also yourself as a writer. Your language must be crisp, you must be in complete control of your craft, you must be original! Shorter is usually better. No florid language or indulgent description, no bloated passages, no slack in the rope. The reader must feel he is being led by a calm, confident storyteller. See quote about by Stephen King about James M. Cain.

BACKSTORY AND EXPOSITION

The first chapter is not the place to tell us everything. Don’t be like a child overturning his bucket of toys — then it’s just a colorful clamor, an overindulgence of information. Exposition kills drama. Backstory is boring. Give us a reason to care about that stuff before you start droning on and on about it. Incorporating backstory is hard work, but you must weave it artfully into the story not give us an info-dump chapter 1.

Shoot-1

To end, let’s go back to Stephen King. So we know he admires James M. Cain. But what is his all-time favorite opening line? It is from Douglas Fairbairn’s novel Shoot. Here’s the set-up: A group of middle-aged guys, all war vets, are on a hunting trip. As they come to a riverbank, they spot another group of guys, much like themselves, on the other side. Without any provocation, one of the hunters on the opposite bank raises his rifle and fires at the first group, wounding one man. Reflexively, one of the first group returns fire, blowing the shooter’s head apart. The opening line: “This is what happened.”

And here is King on why he loves it:

“This has always been the quintessential opening line. It’s flat and clean as an affidavit. It establishes just what kind of speaker we’re dealing with: someone willing to say, I will tell you the truth. I’ll tell you the facts. I’ll cut through the bullshit and show you exactly what happened. It suggests that there’s an important story here, too, in a way that says to the reader: and you want to know. A line like “This is what happened,” doesn’t actually say anything–there’s zero action or context — but it doesn’t matter. It’s a voice, and an invitation, that’s very difficult for me to refuse. It’s like finding a good friend who has valuable information to share. Here’s somebody, it says, who can provide entertainment, an escape, and maybe even a way of looking at the world that will open your eyes. In fiction, that’s irresistible. It’s why we read.

King loves it so much, he echoed it in the opening of of his own novel Needful Things: “You’ve been here before.”  And guess what? It’s his own favorite opening. Which is a good place to end, I think.

 

Everything I Ever Learned
I Learned From Potboilers

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My signed first edition of Arthur Hailey's The Moneychangers.

My signed first edition of Arthur Hailey’s The Moneychangers.

“A great book should leave you with many experiences, and slightly exhausted at the end. You live several lives while reading.” — William Styron

By PJ Parrish
We moved around a lot when I was a kid, and like a plant with shallow roots, I was always sending out feelers toward solid ground. I found it in libraries. I couldn’t always count on having the same address every year, the same classroom or even the same friends for very long. But I always could count on finding old faces and familiar places in the local library.

Paradoxically, it was in libraries where my love of exotic places and travel was born. No matter what was going on in my little life, I could escape to somewhere else by opening a book. My library card was my first passport.

Novels took me around the world, but they also taught me things — about history, religion, politics, philosophy, human psychology, medicine, outer space – filling in the gaps left by my spotty education. Even after I went to college, made my own money and settled down, novels remained my autodidact keys.

I learned about the American Revolution through John Jake’s Kent Family Chronicles. I studied medieval Japan through James Clavell’s Shogun. I was able to wrap my brain around the complex politics of Israel and Ireland after reading Leon Uris. James Michener taught me about Hawaii and Edna Ferber took me to Texas. Susan Howatch’s Starbridge series sorted out the Church of England for me. Ayn Rand made me want to be an architect for a while, or maybe a lady reporter who wore good suits. (I skimmed over the political stuff.)

And Arthur Hailey taught me to never buy a car that was made on a Monday.

I got to thinking about Hailey and all the others this week for two reasons: First, was an article I read in the New York Times about the Common Core teaching controversy (more on that later). The second reason was that while pruning my bookshelves, I found an old copy of The Moneychangers. This was one of Hailey’s last books, written after he had become famous for Hotel, Wheels, and that quintessential airport book Airport. I interviewed Hailey in 1975 when he was touring for The Moneychangers. I remember him as sweet and patient with a cub reporter and he signed my book “To Kristy Montee, Memento of a Pleasant Meeting.”

I had read all his other books, especially devouring Wheels, which was set in the auto industry of my Detroit hometown. Hailey, like Michener, Clavell, Uris et al, wrote long, research-dense novels that moved huge, often multi-generation casts of characters across sprawling stages of exotic locales (Yes, Texas qualifies). Hawaii, which spans hundreds of years, starts with this primordial belch:

Millions upon millions of years ago, when the continents were already formed and the principle features of the earth had been decided, there existed, then as now, one aspect of the world that dwarfed all others.

How could you not read on after that? But the main reason I loved these books was for their bright promise of cracking open the door on something secret. Here’s some cover copy from Hailey’s The Moneychangers:

Money. People. Banking. This fast-paced, exciting novel is the “inside” story of all three. As timely as today’s headlines, as revealing as a full-scale investigation.

Shoot, that could be copy written for Joseph Finder now.

Many of these books were sniffed off as potboilers in their day. (Though Michener and Ferber both won Pulitzer Prizes). But the writers were, to a one, known for their meticulous research techniques. Hailey spent a full year researching his subject (he read 27 books about the hotel industry), then six months reviewing his notes and, finally, about 18 months writing the book. Michener lived in each of his locales, read and interviewed voraciously, and collected documents, music, photographs, maps, recipes, and notebooks filled with facts. He would paste pages from the small notebooks, along with clippings, photos and other things he had collected into larger notebooks. Sort of an early version of Scrivener.

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For my money, these books were a potent blend of entertainment and information, and they endure today as solid examples for novelists on how to marry research with storytelling. In his fascinating non-fiction book Hit Lit: Cracking the Code of the Twentieth Century’s Biggest Bestsellers, James W. Hall analyzes what commonalities can be found in mega-selling books. One of the criteria is large doses of information that make readers believe they are getting the inside scoop, especially of a “secret” society. The Firm peeks into the boardrooms of Harvard lawyers. The Da Vinci Code draws back the curtain on the Catholic Church. Those and all the books I cited delivered one thing in spades — the feeling we are learning something while being entertained.

Which brings me to Common Core.

This is an educational initiative, sponsored by the National Governors Association and the Council of Chief State School Officers that details what K–12 students should know in English language arts and mathematics at the end of each grade. I read this week that as part of the Common Core mandate, English teachers must balance each novel they teach with “fact” material –news articles, textbooks, documentaries, maps and such.

So ninth graders reading The Odyssey must also read the G.I. Bill of Rights. Eight graders reading Tom Sawyer also get an op-ed article on teen unemployment. The standards stipulate that in elementary and middle school, at least half of what English students read must be supplemental non-fiction, and by 12th grade, that goes up to 70 percent.

Now, I’m not going to dig into the politics of this. (You can read the Times article here.) And I applaud anything that gets kids reading at all. What concerns me is that in an effort to stuff as much information and facts into kids’ heads, we might not be leaving room for the imagination to roam free. As one mom (whose fifth-grade son came home in tears after having to read the Universal Declaration of Human Rights), put it, “If you look at the standards and what they say, nowhere in there does it say, ‘kill the love of reading.’”

One more thing, I then I’ll shut up:

There was a study done at Emory University last year that looked at what happens to the brain when you read a novel. At night, volunteers read 30-page segments of Robert Harris’s novel Pompeii then the next morning got MRIs. After 19 days of finishing the novel and morning MRIs, the results revealed that reading the novel heightened connectivity in the left temporal cortex, the area of the brain associated with receptivity for language. Reading the novel also heightened connectivity in “embodied semantics,” which means the readers thought about the action they were reading about. For example, thinking about swimming can trigger the some of the same neural connections as physical swimming.

“The neural changes that we found…suggest that reading a novel can transport you into the body of the protagonist,” said Gregory Berns, the lead author of the study. “We already knew that good stories can put you in someone else’s shoes in a figurative sense. Now we’re seeing that something may also be happening biologically.”

Maybe those poor eighth graders just need to crack open some Jean Auel, SE Hinton or Cassandra Clare.

5 Key Ways To Entice Readers with Imagery

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Jordan Dane
@JordanDane

Cry baby Truss ZF-9327-85193-1-001

Imagery conveys more than describing a setting. Done right, it can enhance the emotion and pull the reader into your writing in a unique way to them. It’s not merely about “show don’t tell.” Imagery is a skill that embellishes your author voice. Below are my thoughts on imagery and what’s worked for me.

1.) No Description Dumps – Layer your imagery into the scene in delicious morsels. Entice with flashes for the senses. Don’t stop your story to overwhelm the reader with detailed description dumps that will slow the pace and stall the action.

Example: Excerpts below are from The Last Victim (Jordan Dane) – Spears of light filtered through green leaves and daylight dappled the ground in colors that reminded me of light shining through the stained glass of a church. 

2.) Have the imagery enhance the intended emotion of the scene. Description shouldn’t sound like it came from a dictionary or research book.

Stilted Description (Example Only): Over the years, the floor of a forest became thick layers of pine needles that forced me to watch where I stepped.
Improved Version: The forest floor had a thick layer of decaying pine needles and fallen leaves that gave a pungent rich smell to the soil. The path buckled under my weight as if I were treading on a mattress. 

3.) Choose action words or descriptive Words that convey/enhance the senses – Action Words like slash, shiver, jab, or pound, denote the action they describe. Words like skitter, slither, squeeze, or ripple “sound” like the action they describe. So by toiling over each word in a scene (in your draft revisions), you can layer in greater imagery for the reader to “hear” or “feel.”

Example: With half-lidded eyes I relaxed into the moment and dropped my gaze to Justine’s boots as she walked ahead. I listened to the hypnotic sounds of the forest and let the subtle noises close in. A light breeze jostled the treetops and birds flitted in the branches over my head. My boots made soft thuds on the decomposing sod under my feet. Nature had a palpable and soothing rhythm.

4.) Use vivid imagery from your own past experience or pick something relatable and universal to others. For example, we’ve all been scared. Share your own worst fear, but in the context of your scene.

5.) Now, break down that emotion into how the body reacts inch by savory inch. Don’t rush it. Put the reader front and center through their senses. Trigger their own experiences. That’s why it’s important not to overdo the description. Simply hint at imagery that will trigger your reader’s minds. Be selective and pare down the images to the most vital and effective pieces.

1.) In your comments, please share an example of imagery in your current WIP.

2.) And please share what works for you when it comes to writing imagery.

A Fond Farewell from Jodie Renner – and links to Jodie’s Top TKZ Posts

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Jodie Renner, editor & authorJodie_June 26, '14_7371_low res_centred

It’s with mixed feelings that I bid a fond farewell to The Kill Zone. I started guest blogging here in November 2012, then officially joined the team in early October 2013. It’s been a lot of fun and a real honor to be part of this talented team for the past few years, and I hope I’ve made some meaningful contributions, including setting up the TKZ library. (Click on the TKZ Library link above to check out many TKZ posts, categorized by topic.)

I’m also pleased to have brought in as guest bloggers several friends who are also bestselling authors, including Robert Dugoni, Steven James, Allison Brennan, LJ Sellers, and Allan Leverone, as well as award-winning blogger and humorous fiction writer, Anne R. Allen.

Scroll down to see links to my most popular TKZ posts.

I’ll continue to follow this excellent, award-winning blog, and have been told I’m welcome as a guest blogger any time, so you may see future posts by me here occasionally.

Below you’ll find links to many of my posts from this blog, listed from oldest to most recent. And at the bottom you’ll find links to my books, my websites, and my own little blog, where I will continue to post occasionally.

LINKS TO MANY OF JODIE RENNER’S CRAFT-OF-WRITING POSTS HERE ON TKZ:

~ Writing Tense Action Scenes

When your characters are running for their lives, it’s time to write tight and leave out a lot of description, especially little insignificant details about their surroundings. Characters on the run don’t have time to admire the scenery or décor, start musing about a moment in the past, or have great long thoughts or discussions. Their adrenaline is pumping and all they’re thinking of is survival – theirs and/or someone else’s. …

~ Impart Info with Attitude – Strategies for Turning Impersonal Info Dumps into Compelling Copy

As a freelance fiction editor, I find that military personnel, professionals, academics, police officers, and others who are used to imparting factual information in objective, detached, bias-free ways often need a lot of coaching in loosening up their language and adding attitude and emotions to create a captivating story world. Really need those facts in there? Rewrite with attitude! …

~ Checklist for Adding Suspense & Intrigue to Your Story

Writing a Killer Thriller_May '13Here’s a handy checklist for ratcheting up the tension and suspense of your novel or short story. Use as many of these elements and devices as possible to increase the “wow” factor of your fiction. …

~ Phrasing for Immediacy and Power

Have you ever been engrossed in a novel, reading along, when you hit a blip that made you go “huh?” or “why?” for a nanosecond? Then you had to reread the sentence to figure out what’s going on? Often, it’s because actions are written in a jumbled-up or reversed order, rather than the order they occurred. Do this too often, and your readers will start getting annoyed. …

~ Immerse Your Readers with Sensory Details

… In order for your story and characters to come to life on the page, your readers need to be able see what the main character is seeing, hear what he’s hearing, and smell, taste and feel along with him. …

~ Don’t Stop the Story to Introduce Each Character

Imagine you’ve just met someone for the first time, and after saying hello, they corral you and go into a long monologue about their childhood, upbringing, education, careers, relationships, plans, etc. You keep nodding as you glance around furtively, trying to figure out how to extricate yourself from this self-centered boor. You don’t even know this person, so why would you care about all these details at this point? …

~ 10 Ways to Add Depth to Your Scenes

… Besides advancing the storyline, scenes should: reveal and deepen characters and their relationships; show setting details; provide any necessary background info (in a natural way, organic to the story); add tension and conflict; hint at dangers and intrigue to come; and generally enhance the overall tone and mood of your story. …

Fire up Your Fiction_ebook_2 silvers~ Using Thought-Reactions to Add Attitude & Immediacy

… Showing your character’s immediate thought-reactions is a great way to let the readers in on what your character is really thinking about what’s going on, how they’re reacting inside, often in contrast to how they’re acting outwardly. …

~ Fire up Your Fiction with Foreshadowing

… Foreshadowing is about sprinkling in subtle little hints and clues as you go along about possible revelations, complications, and trouble to come. It incites curiosity, anticipation, and worry in the readers, which is exactly what you want. …

~ Nail it with Just the Right Word

To set the mood of a scene in your story, bring the characters to life, and engage readers in their world and their plight, it’s critical to choose just the right nuance of meaning to fit the character, action, and situation. …

~ Looking for an editor? Check them out very carefully!

An incident happened to me recently that got me thinking about all the pitfalls that aspiring authors face today when seeking professional assistance to get their books polished and ready to self-publish or send to agents. …

~ Tips for Loosening up Your Writing

As a freelance editor, I’ve received fiction manuscripts from lots of professionals, and for many of these clients, whose report-writing skills are well-researched, accurate and precise, my editing often focuses on helping them relax their overly correct writing style.

Captivate Your Readers_med~ How to save a bundle on editing costs – without sacrificing quality

… below you’ll find lots of advice for significantly reducing your editing costs, with additional links at the end to concrete tips for approaching the revision process and for reducing your word count without losing any of the good stuff.  …

~ Pick up the Pace for a Real Page-Turner

… Today’s readers have shorter attention spans and so many more books to choose from. Most of them/us don’t have the time or patience for the lengthy descriptive passages, long, convoluted “literary” sentences, detailed technical explanations, author asides, soap-boxing, or the leisurely pacing of fiction of 100 years ago. …

~ 15 Questions for Your Beta Readers – And to Focus Your Own Revisions

…To avoid generic (and generally useless) responses like “I liked it,” “It was good,” or “It was okay,” it’s best to guide your volunteer readers with specific questions. …

~ Dialogue Nuts & Bolts

The basics of writing dialogue in fiction: paragraphing, punctuation, capitalization, etc.

~ 12 Essential Steps from Story Idea to Publish-Ready Novel

… If you want your novel, novella, or short story to intrigue readers and garner great reviews, use these 12 steps to guide you along at each phase of the process: …

~ 12 Tips for Writing Blog Posts That Get Noticed

Blogging is a great way to build a community feeling, connect with readers and writers, and get your books noticed. …But if you’re just getting started in the world of blogging and want to build a following, it’s all about offering the readers value in an open, accessible style and format.

~ Creating a Scene Outline for Your Novel

… The outline below will help you organize your scenes and decide if any of them need to be moved, revised, amped up, or cut. …

~ 25 Tips for Writing a Winning Short Story

Writing short stories is a great way to test the waters of fiction without making a huge commitment, or to experiment with different genres, characters, settings, and voices. And due to the rise in e-books and e-magazines, length is no longer an issue for publication, so there’s a growing market for short fiction. …

Three articles on point of view in fiction, with an emphasis on close third-person viewpoint (deep POV). Includes examples.

~ POV 101: Get into Your Protagonist’s Head and Stay There (for most of the novel)

~ POV 102 – How to Avoid Head-Hopping

~ POV 103 – Engage Your Readers with Deep Point of View

 ~ Basic Formatting of Your Manuscript (Formatting 101)

How to format your manuscript before sending it to an editor or publishing.

Quick Clicks_Word Usage_Precise Choices~ Just the Right Word is Only a Click Away

How are your word usage and spelling skills? Try this quiz to find out.  …

~ Tricks and Tips for Catching All Those Little Typos in Your Own Work

Tips for fooling your brain into thinking your story is something new, something you need to read critically and revise ruthlessly before it reaches the demanding eyes of a literary agent, acquiring editor, contest judge, or picky reviewer.

~ Don’t Muddle Your Message

… Wordiness muddles your message, slows down the momentum, and drags an anchor through the forward movement of your story. It also reduces tension, anticipation, and intrigue, all essential for keeping readers glued to your book. …

~ How to Reach More Readers with Your Writing –

15 tips for clear, concise, powerful writing.

~ Make Sure Your Characters Act in Character –

Do your characters’ decisions and actions seem realistic and authentic? …

~ Create a Fascinating, Believable Antagonist –

For a riveting story, be sure to challenge your hero – or heroine – to the max. …

~ How are short stories evaluated for publication or awards?

What are some of the common criteria used by publications and contests when evaluating short story submissions?

~ Critical Scenes Need Nail-Biting Details

… for significant scenes where your character is trying to escape confinement or otherwise fight for his life, be sure you don’t skip over the details. If it’s a life-or-death moment, show every tiny movement, thought, and action. …

I look forward to connecting with you all again here, as well as on Facebook and Twitter — and maybe at some writers’ conferences! Keep on writing!

Jodie Renner, a former English teacher and school librarian with a master’s degree, is a freelance fiction editor and the award-winning author of three craft-of-writing guides in her series An Editor’s Guide to Writing Compelling Fiction: Captivate Your Readers, Fire up Your Fiction, and Writing a Killer Thriller. She has also published two clickable time-saving e-resources to date: Quick Clicks: Spelling List and Quick Clicks: Word Usage. You can find Jodie at www.JodieRenner.com, her blog, http://jodierennerediting.blogspot.com/, and on Facebook.

Social Media Etiquette: 15 Dos and Don’ts for Authors

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by Anne R. Allen

Note from Jodie: I’m just heading home from presenting at Word on the Lake Writers’ Festival all weekend (2 workshops, panel, blue pencil sessions), so humorous author and award-winning blogger AAnne Allen_e-agenne R. Allen has graced us with her wit and wisdom today. Take it away, Anne!

Thanks, Jodie. It’s a pleasure to be a guest on TKZ.

“Authors behaving badly” tends to be a hot topic on booky forums and blogs these days. A lot of people blame the indie movement, but some of the worst social media behavior I’ve seen comes from traditionally published authors who are following the dictates of their marketing departments.

Unfortunately, a lot of marketers seem to have studied their craft at the “let’s cold-call random strangers just as they sit down to dinner” school of salesmanship.

As a general rule, I feel if someone has the social graces of a rabid squirrel, he’s probably not the guy to listen to on the subject of winning friends and influencing people—which is what social media is all about.

We need to keep in mind that social media isn’t about numbers, no matter how numbers-oriented your marketing department squirrels are. Social media is about making actual friends, not about mass-“friending” a horde of random strangers.

You’ll make a lot more real friends and sell a lot more books in the long run if you heed the following dos and don’ts.

1) DO remember Tweets are casual: Never tweet a query—not to an agent, reviewer, blogger or editor.

2) DON’T post advertising on anybody’s Facebook “wall.”  A person’s wall is how they present themselves to the world. When you plaster the cover of your book on their timeline you seriously mess with their brand.

Posting on somebody’s wall is like putting a sign in the front window of their house. Don’t do it without permission. This is true for pleas to sign petitions or donate to charities, no matter how worthy the cause.

3) DO use social media to interact with people, not to broadcast a never-ending stream of “buy my book” messages.

People whose Twitter stream is the identical promo tweet over and over look like robots with OCD. They will only get followed by other compulsive robots.

Twitter is a place to give congrats to a newly agented writer here or a contest winner there. It’s a wonderful vehicle for getting quick answers to questions. Or to commiserate when you’ve had a disappointment. Or if you’ve found a great book you love, tweet it.

Social Media is a party, not a telemarketing boiler room.

4) DON’T put somebody on an email list who didn’t sign up for it. ONLY send newsletters to people you have a personal connection with, or who have specifically asked to be on your list. Lifting email addresses from blog commenters without permission is considered especially heinous. Cue Law and Order music…

5) DO use Direct Messages sparingly. And never automate DMs. Private messages are for personal exchanges with people you have a legitimate connection with—not for advertising or begging for money. The fact somebody has followed or friended you back doesn’t give you license to send them advertising through a private message. This is especially true with “thank you for the follow” messages that come with a demand to “like” your author page, visit your blog and buy your products.

6) DON’T forget to check your @ messages on Twitter several times a day and respond to them. It only takes a moment, but those are people reaching out to you. Ignoring them will negate what you’re doing on Twitter in the first place.

 7) DO change the Facebook default “email” address to your actual email address. You are on social media to connect with people. Post a reliable way to connect—which that Facebook address isn’t.

8) DON’T forget to check your “Other” Folder on Facebook regularly. People who want to contact you for legitimate reasons may contact you through a Direct Message, but if they’re not on your “friend” list, the message goes into your “other” file.

A lot of FB users don’t even know it’s there.

If you’ve never heard of it, go to your home page and click on the message button on the left side of the toolbar (It’s the one in the middle, between friend requests and notifications.) They’re semi-invisible if you don’t have anything pending, so if it’s all blank up on the left side of that blue toolbar at the top of the page, move your mouse slightly to the right of the Facebook logo in white and click around.

Mostly your “Other” file will be full of spam and hilarious messages from guys with poor language skills who think Facebook is a dating site. But nestled in there you may find a note from a fan or a fellow author who wants to co-promote or is asking you to join a blog hop or something useful. So do check it once a week or so.

9)  DO post links to your website on all your social media sites. And have your contact info readily accessible on your site! Being paranoid on social media makes your presence pointless. Even if you’re on the lam, incarcerated, and/or in the Witness Protection Program, you need to be reachable if you want a career. Use a pen name and get a dedicated email address where you can be reached at that Starbucks in Belize. 

10) DON’T “tag” somebody unless they’re actually in the picture. This is an unpleasant way some writers try to get people to notice their book or Facebook page. They’ll post their book cover or some related photo (or worse, porn) and “tag” 50 random people so they’ll all get a notification.

But here’s the thing: a tag means a person is in the photo. Full stop. Yes, you may get a person’s attention with this—but not in a good way. Remember you’re trying to get people to like you, not wish for you to get run over by a truck.

11) DO Network with other writers in your genre. Joining up with other authors to share fans and marketing is one of the reasons you’re on social media. You’re not here to sell to other authors, but you are here to pool your resources.

12) DON’T thank people for a follow, especially on Twitter. It may seem like bad manners, but the truth is most people on Twitter and FB would prefer you DON’T thank them for a follow. That’s because those thank-yous have become 99% spam. If your inner great aunt won’t let you rest without sending a thank-you note for every follow, send it in an @ tweet.

If you actually want to show gratitude, retweet one of their tweets. Then maybe they’ll thank YOU and you can get a conversation going. 

13) DO talk about stuff other than your book. Yes, we’re all here because we want to sell books, but social media is not about direct sales. It’s about getting to know people who might help you make a sale sometime in the future. Consider it a Hollywood cocktail party. You don’t launch into your audition piece every time you’re introduced to a film executive. You schmooze. You tell them how great their last picture was. You find them a refill on the champagne. You get them to LIKE you. Then you might get asked to audition in an appropriate place.

14) DO Read the directions. If you’re invited to join a group, and you’re instructed to put links to your books only in certain threads, do so.  Anything else will be treated as spam and you could get kicked out of the group. And don’t dominate any site with your personal promos, even if it isn’t expressly forbidden in the rules. Taking more than your share of space is rude. People don’t like rude.

15) DON’T ever respond to a negative review or disrespect a reviewer online.

  • Not in the Amazon or Goodreads comments.
  • Not on your Facebook page
  • Not on their blog.
  • Or yours.

And especially don’t Tweet it.

If you get a nasty, unkind review, step away from the keyboard. Go find chocolate. And/or wine. Call your BFF. Cry. Throw things. Do NOT turn on your computer until you’re over it. Except maybe to see these scathing reviews of great authors. Getting a bad review means you’ve joined a pretty impressive club.

If you break this rule, you can face serious consequences. So many authors have behaved badly in the past that Amazon has sprouted a vigilante brigade that can do severe damage to your career if you get on their poop list.

In my forthcoming mystery novel, SO MUCH FOR BUCKINGHAM: The Camilla Randall Mysteries #5, an author breaks this rule and ends up being terrorized—online and off—with death and rape threats, destruction of her business, hacking her accounts, and other horrors.

This isn’t so farfetched. I know authors who have gone through this, for much smaller offenses than my heroine. There are some terrifying vigilantes in the book world who don’t just fight fire with fire. They fight a glow-stick with a nuclear bomb.

So ignore these rules at your peril, or you could be designated a “Badly Behaving Author” and become another of their victims.

What about you? Have you been making any of these faux pas? (I’m not going to claim I haven’t. We were all newbies once.) Do you have any funny “Other” folder encounters you want to share? Any do’s and don’ts of your own would you’d like to add? 

Anne R. Allen is an award-winning blogger and the author of eight comic novels Anne Allen_ARA roseincluding the bestselling Camilla Randall Mysteries, plus a collection of short fiction and poetry. She’s also co-author of How to be a Writer in the E-Age: a Self-Help Guide, with NYT bestseller Catherine Ryan Hyde.

Exploiting Strengths and Weaknesses

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Hawk

(Image courtesy of Gualberto107 at FreeDigitalPhotos.net)

I never really paid much attention to birds until I met and married my wife Lisa. She is — and there is no other way to put it — obsessed with birds. We have hard drives figuratively bursting at the seams (and backed up, of course) with photographs of grackles, canaries, yellow whatever’s, and red these or those. While I have been observing her interest, and the subject of same, the area in which we live has experienced a marked increase in the presence of hawks. The reason doesn’t take an understanding of the nuts and bolts of nuclear propulsion to understand. We have what I will politely call more than our fair share of Canadian geese in our locale (which is not, I hasten to add, in Canada). The eggs of Canadian geese are considered by hawks to be a delicacy, in the same way that I regard the presence of a Tim Horton’s, Sonic, IHOP, or Cracker Barrel. The attitude of a hawk toward a goose egg could best be summed up by the statement, “If you lay it, I will come.” Or something like that.

Hawks will of course eat other things as well, and I’ve had opportunity to see them in the act of catch-and-not-release prey on a number of occasions. What they do is fairly highly evolved. If they catch a ground animal, they immediately take it into the air, where it is helpless and cannot run away. If they catch a bird, they bring it to ground, where it is at a disadvantage, and pin it so that it cannot fly away, while they kill it. One could say that a hawk is at a disadvantage on the ground, but I haven’t noticed squirrels, chipmunks, cats, or even other birds coming to the aid of one of their fellow and less fortunate creatures as the hawk goes about its business. No, things get really quiet for a while as the hawk exploits the weakness of its dinner.

Successful genre fiction utilizes the exploitation of strengths and weakness to succeed as well. This is particularly true when the author takes a personality trait that might, and indeed would, be considered a virtue and exploits it. We have a real world model for that, as well. Think of Ted Bundy. Those of us who are raised to be kind and polite and to assist others in need instinctively hold a door for the elderly or the infirm or pull down a top shelf grocery item for someone in a wheelchair. Bundy knew this and would wear a cast or walk on crutches while carrying a package to attract unsuspecting women. There’s a word for that: monster. But he was very, very good at it, and turned a virtue into a fatal weakness. Those who prey on children frequently do so with the premise of seeking assistance with locating a lost dog. What could be more heartwarming than reuniting a dog lover with his pet? Children are inclined to help, especially when it comes to dogs and such, and it’s a virtue that a parent would want to cultivate, but also to curb.

In the world of fiction, however, exploiting weaknesses of this type makes for a great story, and not just for mysteries or thrillers, either. Many science fiction novels and stories sprung from a seed of an advanced civilization bringing advancement to a primitive, or weaker, one with the best of intentions. Disaster inevitably ensued, for one side, or the other, or both. James Tiptree, Jr., was a master of this type of situation, as was the original Star Trek series. Romance novels? Think of a woman who is physically attractive to the extent that no one will approach her, out of fear of rejection. That idea has launched a thousand books and will undoubtedly launch a thousand more before this sentence is completed. As for mysteries and thrillers, the possibilities are endless and replicable: think of a strength, or a virtue, and find a weak spot to exploit. Create an antagonist to probe it and you’re on your way.

Patricia Highsmith’s Ripley comes to my mind most immediately as someone who was excellent at exploiting the best of others. Who comes to yours?

And…I would be remiss if I did not wish a Happy Mother’s Day tomorrow to those among our readers who celebrate the event . Bless you. You are the best.