(Mis)Adventures at the Montana Book Festival

By Debbie Burke

@burke_writer

 

In September, my friend Cathy Raven was a featured speaker at the four-day Montana Book Festival in Missoula. Her first book is a nature memoir entitled Fox and I, about her friendship with a wild fox. It won the PEN award, among other honors.

Cathy and I met more than 20 years ago when we took a workshop from Tim Cahill, travel writer and founder of Outside Magazine.

After Cathy moved across the state, we lost touch but recently reconnected via Twitter. On Sunday morning, I drove 120 miles to Missoula for her festival talks and to congratulate her in person.

I’m somewhat acquainted with Missoula so I had an inkling about what was in store.

The streets of Missoula were originally laid out in the 1880s by feuding landowners who each wanted their own hunk of real estate to dominate. Diagonal “Slant Streets” were created for a proposed new town called South Missoula. But political maneuvering stymied the new town and slant streets were surrounded by parallel and perpendicular byways, as shown in this photo.

When drivers try to navigate the off-kilter convergence of Brooks Street, Russell Street, and South Avenue, they can thank (or curse) the early citizens who created the notorious Malfunction Junction.

As if diagonal streets and triangle-shaped blocks weren’t confusing enough, routes in Missoula are required to have more than one name—preferably three or four. Brooks Street is also Highway 93 and Highway 12, at least part of the time…until it changes.

Then there’s East and West Broadway. East Alder Street merges with East Spruce Street, which crosses North Second Street East, then eventually runs into West Greenough Drive. Throw in boulevards that are one-way part of the time and two-way other times. Add thoroughfares that dead-end in the Clark Fork River, or at the railroad tracks.

And there you have the mishmash of Missoula.

If Siri had accompanied me, I suspect she would have jumped off the Higgins Street Bridge and drowned herself in the river.

I had printed out several pages of Google maps and have a reasonably good sense of direction. Plus my rearview mirror has a nifty little built-in compass.

I rolled into town about 1 p.m. and missed the motel on Brooks Street because I stayed on 93 which is supposed to be the same as Brooks Street…except when it isn’t.

The Book Festival was at the four-story Missoula Public Library—a skyscraper by Montana standards. While cruising blindly along East Broadway, I happened to spot the towering glass library on the next street over. East Main is a one-way street that amazingly was going the right way.

Success!

Cathy’s phone went to voicemail so I had time to poke around. After the two-plus hour drive, I was glad to climb four flights of stairs to stretch out a bit.

On the top floor, an outside deck around the building featured 360-degree views of the city, rolling hills, and mountains. A volunteer at the book sales table gave me the schedule and, surprisingly, didn’t charge an admission fee, perhaps because it was the afternoon of the festival’s last day.

I peeked into several rooms where presentations were going on but didn’t see Cathy. Back down at street level, I happened to glance over at several people reading at a table.

There was Cathy, deep in her book and writing on a notepad, preparing for her talk.

We hugged like long-lost sisters and visited until she needed to get back to work on her talk.

Her panel was more than an hour later so I figured I’d try again to find my motel.

Missoula is home of the University of Montana. It has winding river walks, bike trails, beautiful historic buildings, and lovely old homes. I know because I saw all of those as I spent the next half-hour totally lost. 

The motel was to the south west but, Missoula streets being the way they are, you can’t get there from here.

My mirror compass said I was going the right direction but the street names (aliases, actually) didn’t jibe with Google maps. At last, I found the motel, hiding on a slant street not far from Malfunction Junction.

As I pulled into the parking lot, a woman was getting out of her car, putting a hardback book in her bag.

Turned out she was “Parker,” the evening desk clerk at the motel. We had talked the day before when she made my reservation over the phone.

She said she was an avid reader who spent lots of time at Barnes & Noble.

I told her I was a writer.

That admission is always a bit embarrassing because people’s eyes widen, they smile broadly, and shake your hand as if they’re in the presence of someone important.

We writers know better—the unglamorous reality is we wear sweat pants, sit hunched over computers all day long, play with imaginary friends, and make up stuff. Sane, normal people don’t do that.

Parker took my card, said she loved thrillers, and would look up my books. Cool!

After I checked in, she gave me clear, easy-to-follow directions how to get back to the library. Thanks to Parker, I arrived there in under 10 minutes. 

Cathy was on the so-called critter panel—authors who’d written books about wildlife including kingfishers, grizzlies, golden eagles, and Cathy’s Fox and I.

Despite many awards, stellar reviews, and glowing mentions in Time and People magazines, she’s suffering first-book jitters.

Cathy is Mensa-brilliant with a PhD in biology but also shy. She’s much more at home in nature than around people, even though she’s a professor who’s taught hundreds of students over many years.

Her wry, quirky humor quickly won over the audience. Without trying to be funny, she’s very funny.

After the panel, a lot of books by other authors remained on the table but Cathy’s sold out. She fretted about that until I reminded her that selling books was the whole point. Running out meant success.

People mentioned they had ordered multiple copies of her book as gifts.

Her solo talk was an even bigger hit, especially considering it was Sunday evening at 6 p.m. when most festival attendees had already left.

She described her solitary life in the Yellowstone Valley where she’d hand-built her home. As she did research on the area’s botany, weather patterns, and animal behavior, weeks would pass without speaking to another person.

However, a sociable red fox started showing up every day to visit the introverted, reclusive human. They forged an unconventional but close friendship. Trust developed to the point where Fox brought his four kits for Cathy to babysit while he went a distance away to take a nap.

At the end of Cathy’s talk, a woman in the audience presented her with a dazzling sunflower that looked too perfect to be real. But it was.

Dr. Catherine Raven

We headed out for dinner, assured by locals that Missoula has many great restaurants.

Few, however, are open on Sunday night.

For a college town, they roll the streets up early. After a half-hour quest, we found a place, enjoyed a good meal, and had a great catch-up visit.

But, following dinner, we lost our bearings roaming through the dark, deserted downtown and didn’t know how to get back to Cathy’s motel. We drove around looking for a familiar landmark or street name but found none.

Then we spotted a Missoula police cruiser parked alone on a street. I pulled to the curb in front of him and Cathy and I jumped out of the car to ask him directions.

In hindsight, that wasn’t a smart move. But, as a child, I’d always been told if you get lost, ask a policeman.

A young cop jumped out of his rig, talking rapidly into his lapel mic, wearing a wide-eyed deer-in-the-headlights expression. I’m not sure if he had his hand on his weapon because he was standing behind his open car door for cover.

Two women—old enough to be dangerous, from out of town, lost in Missoula, asking directions to a motel whose name we couldn’t remember but was near a McDonald’s—utterly befuddled this poor young cop. I’m sure he thought we were impaired even though we hadn’t had a drop or a toke.

He finally collected his wits (and probably heard back from the dispatcher that there was NOT an APB out on an old white Toyota Highlander with two female occupants). Still looking flummoxed, he managed to direct us to Broadway where we found Mickey D’s and the motel.

Cathy and I said goodbye, resolving not to let another 20 years go by without seeing each other. I headed for my motel on the other side of town.

By this time, I’d driven enough of the mysterious streets of Missoula to be fairly confident of finding my way back until…the southwest section of town went black.

A power outage shut down street lights, buildings, traffic signals, and the sign for the motel. For several blocks, I drove in total darkness except for my headlights. By luck, I spotted the motel just in time to turn into the shadowy parking lot.

In the office, two lanterns glowed. I had a flashlight but, rather than enter a completely black, unfamiliar room, I opted to hang out in the dim lobby with my new friend Parker. A couple of motel workers wearing headlamps checked the property and muttered about buying a generator.

The electric company’s text updates estimated the power would be restored by 9:30 p.m. It was now 9:45. The power had been off long enough that the computer battery backups in the office had run out of juice.

Parker said, before the power went off, she’d looked up my books. She wanted to read them but didn’t have cash with her and I can’t take credit cards.

We spent the next hour, shooting the breeze and solving the world’s problems. She gave me directions to Barnes & Noble, where I planned to go the next morning before heading home.

Finally the lights popped back on.

Whew.

The motel is independently owned, not a chain. Its tagline is “Nice rooms for nice people.”

I went to my room and thought about how nice Parker had been, giving me directions that carried me safely through Malfunction Junction. She’d kept me company during what could have been a nervous hour in an unfamiliar dark place.

I grabbed a copy of Instrument of the Devil (which, fittingly, is about a terrorist targeting the power grid), signed it, and gave it to her.

The next morning, I visited Barnes & Noble. The manager is very supportive of Montana authors, even independently published ones. She ordered a few copies and we talked about my doing a signing there next spring (they’re scheduled months ahead with author appearances).

Despite getting lost repeatedly, inadvertently scaring a cop, and surviving a power outage, the trip to Missoula was a success.

I reconnected with an old friend and watched her bloom as she talked to audiences about her book. I met a lady who gives better directions than Siri and Google Maps combined, whom I hope will become a fan. And I have a future book event to look forward to.

Not a bad day’s work for a writer.

~~~

TKZers: Have you ever gotten hopelessly lost but found a better reward than what you were originally looking for? Please share your wanderings in the comments.

 

Crime Writer’s Version of ‘Twas the Night Before Christmas

‘Twas the night before Christmas, when all through the house,

Not a corpse was breathing, not even their spouse;

Nylon stockings were hung by the chimney with care,

In hopes that the cops would not find them there;

The live victims were all nestled, snug in their restraints;

While visions of mayhem snuffed out their complaints;

My ol’ man in his bandana, and I in my cap

Had just settled in for a quick nightly nap.

When out on the lawn there arose such a clatter,

I sprang from my bed to see what was the matter.

Away to the window I flew with a dash,

Tore open the curtains and hid the drug stash.

The moon on the breast of the new-fallen snow,

Gave a luster of midday to a figure below.

When what to my wondering eyes did appear,

But a swirling lit cruiser pulling eight plastic reindeer,

With a rickety old driver so slow and not quick,

I knew in a moment he’d never catch Nick.

He slogged through the snow, toward our doorway he came,

And he whistled and shouted and called us strange names:

“Now, Dasher! now, Dancer! now Prancer and Vixen!

On, Comet! on, Cupid! on, Donder and Blixen!

To the top of the porch! to the top of the wall!

Now dash away! dash away! dash away all!”

As leaves that blew before the storm hit,

When he met with an obstacle, our pit bull named Kit;

So up to the housetop the cop climbed the lattice,

With no warrant or recourse, as if he had gratis,

And then, in a twinkling, I heard on the roof

The prancing and pawing like he was dancing in hoofs.

As I drew in my head, and was turning around,

Down the chimney the cop came with a thundering bound.

He was dressed all in blue, from his head to his foot,

And his clothes were all singed with ashes and soot;

A bundle of pot brownies he had flung on his back,

And he looked like a junkie just opening his sack.

His eyes–how they twinkled! his dimples, how merry!

His cheeks were like roses, his nose like a berry!

His droll little mouth snarled up with a grin,

And the squint to one eye like he’d drank all our gin;

The stump of a cigar he held tight in buck teeth,

And the smoke, it encircled his head like a wreath.

He had a broad face and not much of a belly

That barely moved when he laughed, like a jar with no jelly.

He was cheerful with glee, a right jolly old cop,

And I laughed when I saw him; he looked like Nick’s pop;

A wink of his eye and a twist of his head

Soon gave me to know I had nothing to dread.

He spoke not a word, but went straight to his work,

And stole all the nylons, then turned with a jerk,

And laying his finger aside of his nose,

And giving a nod, into the fire he dove.

I sprang forward to save him, then stopped, reconsidered,

How much would they pay for a cop’s body, delivered?

But I heard Nick exclaim, ere he drove out the lot,

“You’ll get us both busted and rightfully caught.”

“Quiet,” I told him, but one moment too late.

For he’d vanished; so much for that date.

Back in bed I climbed, the mattress now ample,

And sprinkled the pillows with the remaining drug sample.

When I drew my last breath before my eyelids did flutter,

I mumbled, “Merry Christmas to all. May your nights make you shudder.”

 

 

Searching for a special gift for the hard-to-please person on your list?

Send them on a thrilling adventure!

 

 

 

To order signed paperbacks, email me at sue@suecoletta.com or message me on Facebook.

Blowout 99c Kindle sale (all titles — ends tomorrow)

MARRED, Book 1, Grafton County Series
CLEAVED, Book 2
SCATHED, Book 3

WINGS OF MAYHEM, Book 1, Mayhem Series
BLESSED MAYHEM, Book 2
SILENT MAYHEM releases early 2019!

*All books can stand alone.

 

 

Wishing you and yours a joyous holiday season! May all your writing dreams come true in 2019.

 

Everything I Ever Learned
I Learned From Potboilers

My signed first edition of Arthur Hailey's The Moneychangers.

My signed first edition of Arthur Hailey’s The Moneychangers.

“A great book should leave you with many experiences, and slightly exhausted at the end. You live several lives while reading.” — William Styron

By PJ Parrish
We moved around a lot when I was a kid, and like a plant with shallow roots, I was always sending out feelers toward solid ground. I found it in libraries. I couldn’t always count on having the same address every year, the same classroom or even the same friends for very long. But I always could count on finding old faces and familiar places in the local library.

Paradoxically, it was in libraries where my love of exotic places and travel was born. No matter what was going on in my little life, I could escape to somewhere else by opening a book. My library card was my first passport.

Novels took me around the world, but they also taught me things — about history, religion, politics, philosophy, human psychology, medicine, outer space – filling in the gaps left by my spotty education. Even after I went to college, made my own money and settled down, novels remained my autodidact keys.

I learned about the American Revolution through John Jake’s Kent Family Chronicles. I studied medieval Japan through James Clavell’s Shogun. I was able to wrap my brain around the complex politics of Israel and Ireland after reading Leon Uris. James Michener taught me about Hawaii and Edna Ferber took me to Texas. Susan Howatch’s Starbridge series sorted out the Church of England for me. Ayn Rand made me want to be an architect for a while, or maybe a lady reporter who wore good suits. (I skimmed over the political stuff.)

And Arthur Hailey taught me to never buy a car that was made on a Monday.

I got to thinking about Hailey and all the others this week for two reasons: First, was an article I read in the New York Times about the Common Core teaching controversy (more on that later). The second reason was that while pruning my bookshelves, I found an old copy of The Moneychangers. This was one of Hailey’s last books, written after he had become famous for Hotel, Wheels, and that quintessential airport book Airport. I interviewed Hailey in 1975 when he was touring for The Moneychangers. I remember him as sweet and patient with a cub reporter and he signed my book “To Kristy Montee, Memento of a Pleasant Meeting.”

I had read all his other books, especially devouring Wheels, which was set in the auto industry of my Detroit hometown. Hailey, like Michener, Clavell, Uris et al, wrote long, research-dense novels that moved huge, often multi-generation casts of characters across sprawling stages of exotic locales (Yes, Texas qualifies). Hawaii, which spans hundreds of years, starts with this primordial belch:

Millions upon millions of years ago, when the continents were already formed and the principle features of the earth had been decided, there existed, then as now, one aspect of the world that dwarfed all others.

How could you not read on after that? But the main reason I loved these books was for their bright promise of cracking open the door on something secret. Here’s some cover copy from Hailey’s The Moneychangers:

Money. People. Banking. This fast-paced, exciting novel is the “inside” story of all three. As timely as today’s headlines, as revealing as a full-scale investigation.

Shoot, that could be copy written for Joseph Finder now.

Many of these books were sniffed off as potboilers in their day. (Though Michener and Ferber both won Pulitzer Prizes). But the writers were, to a one, known for their meticulous research techniques. Hailey spent a full year researching his subject (he read 27 books about the hotel industry), then six months reviewing his notes and, finally, about 18 months writing the book. Michener lived in each of his locales, read and interviewed voraciously, and collected documents, music, photographs, maps, recipes, and notebooks filled with facts. He would paste pages from the small notebooks, along with clippings, photos and other things he had collected into larger notebooks. Sort of an early version of Scrivener.

51dyqvF1YqL._SY344_BO1,204,203,200_

For my money, these books were a potent blend of entertainment and information, and they endure today as solid examples for novelists on how to marry research with storytelling. In his fascinating non-fiction book Hit Lit: Cracking the Code of the Twentieth Century’s Biggest Bestsellers, James W. Hall analyzes what commonalities can be found in mega-selling books. One of the criteria is large doses of information that make readers believe they are getting the inside scoop, especially of a “secret” society. The Firm peeks into the boardrooms of Harvard lawyers. The Da Vinci Code draws back the curtain on the Catholic Church. Those and all the books I cited delivered one thing in spades — the feeling we are learning something while being entertained.

Which brings me to Common Core.

This is an educational initiative, sponsored by the National Governors Association and the Council of Chief State School Officers that details what K–12 students should know in English language arts and mathematics at the end of each grade. I read this week that as part of the Common Core mandate, English teachers must balance each novel they teach with “fact” material –news articles, textbooks, documentaries, maps and such.

So ninth graders reading The Odyssey must also read the G.I. Bill of Rights. Eight graders reading Tom Sawyer also get an op-ed article on teen unemployment. The standards stipulate that in elementary and middle school, at least half of what English students read must be supplemental non-fiction, and by 12th grade, that goes up to 70 percent.

Now, I’m not going to dig into the politics of this. (You can read the Times article here.) And I applaud anything that gets kids reading at all. What concerns me is that in an effort to stuff as much information and facts into kids’ heads, we might not be leaving room for the imagination to roam free. As one mom (whose fifth-grade son came home in tears after having to read the Universal Declaration of Human Rights), put it, “If you look at the standards and what they say, nowhere in there does it say, ‘kill the love of reading.’”

One more thing, I then I’ll shut up:

There was a study done at Emory University last year that looked at what happens to the brain when you read a novel. At night, volunteers read 30-page segments of Robert Harris’s novel Pompeii then the next morning got MRIs. After 19 days of finishing the novel and morning MRIs, the results revealed that reading the novel heightened connectivity in the left temporal cortex, the area of the brain associated with receptivity for language. Reading the novel also heightened connectivity in “embodied semantics,” which means the readers thought about the action they were reading about. For example, thinking about swimming can trigger the some of the same neural connections as physical swimming.

“The neural changes that we found…suggest that reading a novel can transport you into the body of the protagonist,” said Gregory Berns, the lead author of the study. “We already knew that good stories can put you in someone else’s shoes in a figurative sense. Now we’re seeing that something may also be happening biologically.”

Maybe those poor eighth graders just need to crack open some Jean Auel, SE Hinton or Cassandra Clare.

The New Bestseller Lists

Guest post by L.J. Sellers

 [Note from Jodie: I’m on my way home from When Words Collide, a writers’ conference in Calgary, where I presented two craft-of-writing workshops, so I didn’t have time to prepare a post for today. My good friend LJ Sellers kindly accepted to step in for me. Thanks, LJ!]

Elements of the publishing industry have never been more hotly debated! The most passionate discussion is the Amazon/Hachette dispute over distribution terms and pricing, but another issue has come up that may have a broader effect on authors. Or at least, a more personal influence. 

Amazon’s new Kindle Unlimited program was unveiled recently, and it’s already affecting the measure by which authors all live—the Kindle bestseller lists.  I’ll get to that in a moment, but first the background: Kindle Unlimited (KU) is a subscription service for ebooks. For $9.99 a month, readers can download all the digital books they want. So far, the books included in the service mostly come from the Select program of Kindle Direct Publishing (KDP) and Amazon Publishing (AP) imprints. 

[You can enroll in the KDP Select program by clicking on the box when you upload your book. When you click the Select box, you’re agreeing to make that ebook exclusive to Amazon and not sell it in ebook form anywhere else. In exchange, you get various promotional opportunities, plus you’re enrolled in KOLL (the lending library), so you get paid each time someone borrows your book. And now, with the new program, you’re also in Kindle Unlimited, for even more paid sales.]

The issue of how authors get paid for books that are read through subscription services was already under debate with the launch of other services such as Scribd and Oyster. But deep-pocketed Amazon is offering to pay authors for each download that the consumer reads more than 10% of—the same as if it were a sale or a Kindle Lending Library download. 

So the famous Amazon algorithm—that generates the Kindle top 100 lists—treats these downloads/reads the same as it does a retail sale. Now books that are being consumed through the subscription service are being bumped up in the rankings, and many are making the top of the bestseller lists. 

This is great news for authors like me, whose books are published either through Thomas & Mercer or KDP. Those lists represent visibility, and visibility leads to more sales, and more sales lead to higher rankings, which leads to more visibility. A positive cycle! 

But for authors with traditional publishers, or KDP authors whose books aren’t in the Select program, the effect may be the opposite—bumping their titles farther down the list. 

Digital Book World has decided that phenomenon isn’t fair, and so it’s excluded from its own bestseller list all titles listed in Kindle Unlimited. Which is also not fair, when you consider that the top-tier books from KDP and AP are bestsellers even without help from KU downloads. 

And now they’re being excluded from this one particular bestseller list. Many of those authors may not care much about Digital Book World. Ranking high on Amazon’s lists is the key to success. The other lists they care about are from the old guard: The New York Times and USA Today

But what if those print-media lists decide to exclude Kindle Unlimited titles too? That could be a major concern for those authors. So the big question is: Are those subscription downloads the same as a sale? Digital Book World says they’re not, because they’re not point-of-purchase sales. But Amazon and authors in the program argue that those downloads are paid for and should contribute to ranking—which is about popularity. 


What do you think? Are they sales? Should they count toward bestsellers lists? 

L.J. Sellers writes the bestselling Detective Jackson Mysteries—a two-time Readers Favorite Award winner—as well as the Agent Dallas series and provocative standalone thrillers. L.J. resides in Eugene, Oregon where many of her novels are set and is an award-winning journalist and the founder of Housing Help. When not plotting murders or doing charity work, she enjoys stand-up comedy, cycling, and social networking. She’s also been known to jump out of airplanes. LJ’s Website  Facebook  Twitter  Google+

Book tours and signings and such

By Joe Moore

A few weeks ago, my blogmate John Gilstrap, posted Best Advice Redux in which he said, “Standard book signings are to me a waste of time. Ditto book tours.” I left a comment that I agreed and could prove it was true, at least for me. So that’s the subject of today’s blog: are book signings and tours necessary? And in addition, are the marketing efforts of the publisher important if not critical?

First, let me start with a disclaimer. My comments here are my own opinion based on my personal experience. I fully expect that others will feel different, and have equally compelling reasons to believe that the opposite is true. That’s fine. But here’s what I believe:

You can have a bestselling novel and never conduct a book signing or book tour. I know because I’ve done it—more than once.

The first book I had published was THE GRAIL CONSPIRACY (2005), co-written with Lynn Sholes. It was released by Midnight Ink, a small Midwest imprint of a large and venerable house called Llewellyn Worldwide. We had modest domestic sales with TGC, earned back our advance and experienced an excellent sell-through percentage. Midnight Ink went on to publish our next 4 books including our newest, THE PHOENIX APOSTLES. I don’t know the numbers on TPA yet, but the others (THE LAST SECRET, THE HADES PROJECT, and THE 731 LEGACY) also had modest sales, earned out their advances, and had high sell-through.

Lynn and I did many book signings through the course of the first 4 novels (the Cotten Stone series). Some signings drew impressive crowds while others drew a handful of friends and family. Sometimes we would sell 60-70 copies while other times we would sell just a few. Our number of signings fell off over the years in part because we are located at different ends of the state with over 400 miles in between. We still do a few signings a year, mostly at conferences.

Now, let’s shift gears. THE GRAIL CONSPIRACY was bought by a publisher in the Netherlands (same company that publishes Dennis Lehane, Clive Cussler, John Grisham, Stephen King, and others), dutchtranslated into Dutch and released. They bought it solely because they liked the story, not because it was a bestseller with high numbers in the U.S. In fact, TGC had no significant domestic track record. The only factor that affected the sale of the Dutch version was the efforts of the publisher to market it. Lynn and I never held a book signing in the Netherlands. We never did a book tour. In fact, to this day we have never communicated with our Dutch publisher. THE GRAIL CONSPIRACY (Het Graal Complot) spent 9 weeks on their national bestseller list and earned us more money than our domestic sales for the same book. And all we did was write the book.

sholes_moore_kyotovirus_08Our Dutch publisher went on to buy our next 4 thrillers. Our 4th book in the Cotten Stone series, THE 731 LEGACY (Het Kyoto Virus), also hit the bestseller list in the Netherlands and brought in more earnings than the domestic version.

The same thing happened in Poland. With no track record, our Polish publisher (Grisham, Cussler, Cabot, Tolkien) promoted THE GRAIL CONSPIRACY (Spisek Graala) right onto the bestseller list where polishit sat for weeks. No signings or book tour or any communications from us. Nothing.

Over the years, our books have been translated into 24 languages including Chinese, Russian, Greek and Thai, even Serbian. The majority of the foreign publishers have bought all our books. Almost half were hardcover deals. Many were later republished in paperback. Our foreign royalties have far exceeded all our domestic sales many times over. All done with no book signings. No tours. No communications with these publishers. How can you have a bestselling novel with no personal author involvement? I believe it’s starting with a good book combined with aggressive, savvy publishers who know how to market to their audience.

So, are signings useful? Should writers conduct book tours? Are the publisher’s marketing efforts important? I can only speak for myself, but my answers are, probably not much, no, and definitely yes.

What do you guys think. Do you tour? Do book signings work for you? Does your publisher do a decent job of promoting your books?

———————-

THE PHOENIX APOSTLES is “awesome.” – Library Journal. Visit the Sholes & Moore Amazon Bookstore.

What comes after #1?

By Joe Moore

There is a title sought after by all writers, fiction and non-fiction. Having it behind your name means you’ve made it, you’ve reached the highest level of skill in the publishing industry. It adds legitimacy and validation to your claim to be a writer, and it’s prestigious and honored by all. You get to place it after your name when, for example, you make a public comment and are quoted or you contribute a blurb to a fellow author. It’s a badge to be worn with pride. And once you’ve achieved it, you keep it for life.

It’s the title: New York Times bestselling author.

Sure, there are other bestselling lists. But none has that crystal clear ring of authority and accomplishment like the NYT list.

For those who have garnered that title, congratulations. Quite a few have made it onto the list. For everyone else, keep trying by writing the best book you can. Who knows, someday your name might be there, too.

But there’s actually one more level of achievement to that title, one very few manage to obtain. It’s the most prestigious of all.

#1 New York Times bestselling author.

There’s nothing higher. There’s no better. I’ve never seen a writer claim to have been #6 New York Times bestselling author. Being #1 is like being the Chairman of the Joint Chiefs of Staff. Sure all those other generals and admirals are members of the Joint Chiefs. But there’s only one Chairman. And there’s only one #1 on the NYT list.

I was chatting with a few fellow authors the other day and a couple of hypothetical questions came up. If you become a #1 New York Times bestselling author, what would you try to do next? Go for a Nobel? Maybe a Pulitzer? Oprah Book Club? If your next book also reached #1, would it be considered better than the first one? What if it only got to #20 or didn’t make the list at all. Would that mean that it was not as good? Or that you’ve failed somehow?

In answering the questions, we all agreed that as writers we would still keep writing. That’s a given. But in our minds and in our hearts, what would be that next sought-after goal? One author suggested he would write his next book under a pseudonym and try to achieve the #1 status again. Another stated that after achieving that title, nothing else mattered in the area of prestige.

So lets have some fun in a non-scientific survey. If you became a #1 New York Times bestselling author, what would you strive or hope for next? How would you top being #1?

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THE PHOENIX APOSTLES, coming June 8, 2011.
The Phoenix Apostles demands to be read in one sitting. – James Rollins