How To Create Free & Easy Book Marketing Images

My eyes glaze over whenever I need to use photoshop or any other application with a steep learning curve. I’m sure I could figure it out eventually, but honestly, I don’t want to spend hours with the tutorials. I’d rather be writing. Sites that allow writers to shortcut the process make life so much easier. When they’re free and easy to use, these sites become invaluable tools.

This first little beauty is a gem. The site’s called DIY Book Covers. The section we want is The 3D Book Cover Creator You’ll Love to Use. And you know what? They’re right! It’s a game-changer for those of us who lack patience for sites like photoshop, which is why I’m sharing step-by-step directions with all of you.

Ready? Here we go …

Please excuse the lighting in some of these photos. I took them with my phone rather taking screenshots (long story).

The linked title above will take you to this page …

It automatically opens to “Single” image choices, as you can see here …

The cool part is, we also have the option of creating tablet, phone, and print combo images by clicking “Composite.”

Click the image you want to create, then click “Next” and it will take you to this page …

Click “Browse” and find your book cover on your computer. Then click the blue “Upload” button and the image will appear.

See the two orange buttons at the bottom? We have the option of saving as PNG or JPEG. I like to use PNG for marketing images because they tend to be crisper, but they do take up more download space. Once you choose your file preference, click “Next” and you’re done. The download will show your 3D image with a clear background.

These steps took less than five minutes from start to finish. Easy-peasy, right? Okay, now, we could use this 3D image as is, but it’s a little bland. We want readers to click our ad, so we need to add a background.

Numerous sites offer public domain photos that don’t require attribution. My top three favorites are Pixabay, Morguefile, and Unsplash.

Finding the perfect background image takes time. To help with the search, consider the following:

  • What type of mood do you want to convey?
  • We want our background to reflect our genre. Are you promoting a gritty crime novel, sci-fi, fantasy, or romance?
  • Will the background compliment your book or overpower it?
  • Where will your 3D image sit? Get creative!

The first and third promo pics below go against the norm; the middle one is more universal, but I’m showing them as examples of thinking outside the box …

 

The third image should be more centered, but you get the picture. The bookend photos are fun images to catch people’s attention. I wouldn’t recommend always using these types of backgrounds unless they fit your book, but taking a break from the serious side of marketing can be fun too.

Okay, once we’ve found our background, it’s time to insert our 3D image and text. As I mentioned in my first official post on TKZ, the easiest site to use is Canva.com.

Let’s go there now. This is the home screen …

See the dropdown menu under “What would you like to design”? Canva takes the guesswork out of social media’s various sizes. All we do is choose the social media site where we’ll be marketing our book, and Canva automatically gives us the correct size. Although, I’ve found that “Facebook post” images also work on Twitter. We don’t need to create two separate images unless we’re paying for ad space. In which case, it’s best to create an image that’s guaranteed to fit. Ads tend to run differently than a regular post.

I chose Facebook Post, which led me to this screen …

On the left-hand-side of the screen, you’ll find Uploads. Click that button and upload your background image as well as your 3D image. I’m showing you the background image I chose for SILENT MAYHEM so you can see how to drag the image to fill the screen.

See the white bars and corner dots around the outer edges of the background photo? Hold and drag until the image covers the entire template. Then decide where your 3D image should go. By clicking the book cover image in Uploads, Canva will stick it in the middle of your background, but positioning it easy and self-explanatory.

Next click “Text” in the left-side menu and a dotted bar will appear. At the top, you’ll find where to choose a font, color, size, etc.

Here’s the finished product that I created for my new release, SILENT MAYHEM …

 

 

 

 

 

 

 

 

Book Brush is another cool site. With the free option, our 3D options are limited, but they’ve combined everything we’d need to create a promo pic, including over one million background images, stamps, text, and fonts. The only catch is, they limit the amount of downloads to three per month. They also offer a Plus Plan for $8.00 per month ($96/yr), which grants access to all 3D templates, unlimited downloads, support, and five video templates per month. With Book Brush, creating a book promo image only takes a few minutes.

What sites do you use to create marketing images for your blog or book(s)? Do you have a favorite site for public domain photos? Any tips to share?

 

Some things in life defy comprehension, but that doesn’t make them any less real. Or deadly.

Pre-Order SILENT MAYHEM on Amazon and join the giveaway!

Email me your receipt and I’ll put your name in a drawing to win signed paperbacks of the first two books in the series.

Winners announced on Release Day (4/29/19).

 

 

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Could Alexa Solve Murders?

Debbie and I were surfing the same wavelength this week. If you didn’t get a chance to read her post, be sure to check it out.

As technology has become more integral to daily life, authorities have increasingly sought evidence from mobile phones, laptops, social media, and even a video game.

Last summer, I heard about a murder case in Arkansas. The high-profile defense attorney, Kathleen Zellner — best known as Steven Avery’s attorney in season two of Making a Murderer — petitioned the court for Amazon Echo recordings.

The Amazon Echo entered the November 2015 murder case after Victor Collins (47), a former Georgia police officer, died in the suspect’s hot tub. An observer told police he’d heard music streaming through the device that evening.

Zellner’s client, James Bates, invited two friends to his Bentonville home to watch college football, drink beer and shots of vodka. After the game, the three men slipped into Bates’ hot tub. Around 1 a.m., Bates said he went to bed. When he woke in the morning, Collins was floating face-down in the hot tub.

The defense contended the death was a tragic accident, stemming from high levels of alcohol. At the time of death, Collins’ blood-alcohol content was at .32, four times the legal limit to drive in Arkansas.

Investigators believed Collins’ body showed evidence of strangulation prior to drowning. Signs of a struggle they’d seen in the house, including a broken shot glass, dried blood on the floor, injuries to both Collins and Bates, and indications that someone hosed down the patio and hot tub before police arrived. They further contended Bates’ water heater, another smart device, recorded an exorbitant amount of water used in the early morning hours, in what investigators believed was an attempt to conceal the crime. The defense argued the same amount of water had been used 12 hours prior to the night in question.

After Amazon released the recordings, the prosecution dropped all charges against Bates. Why? The DA stated, “They cannot meet the legal requirements to proceed.” No further mention of the Echo recordings, but writers don’t need the outcome to envision the story Alexa might tell.

See where I’m going with this? We could spin the recordings anyway we want. Keep that in mind while you read this next case.

Fast-forward to January 27, 2018, when Amazon Echo recordings could solve a brutal double homicide.

In my home state of New Hampshire — a 30-40 minute drive from where I live — two slayings rocked the quaint Farmington community. In the early morning hours of January 29th, Dean Smoronk returned home after a trip to Florida. When he arrived, his live-in girlfriend, Christine Sullivan, and a friend, Jenna Pellegrini, who was staying with the couple at the time, were both missing. He called 911 around 3 a.m., and said he thought there’d been a murder.

When officers arrived at the scene, Smoronk pointed out a large blood stain on the mattress in the upstairs bedroom and dried blood in the kitchen, with a blood smear on the refrigerator. Hours later, New Hampshire State Police found the two women cocooned in tarps, stuffed under the porch. Eight stab wounds littered Sullivan’s body, her skull fractured by a blunt object. Pellegrini’s head, face, and chest showed 48 stab wounds.

During the search, investigators also found several knives wrapped in a flannel shirt — the same flannel shirt worn by Timothy Verrill, caught on the home’s surveillance footage that night. Verrill was a known drug dealer in the area. At the time of the killings, he was friends with Sullivan and Smoronk. Some speculate he was also Pellegrini’s boyfriend, but there’s some conflicting evidence on whether that’s true. Allegedly, Verrill feared the two women were working with authorities on an undercover sting, of which he was the intended target.

State Police seized an Amazon Echo from the crime scene. Had Alexa recorded the murders and subsequent cover-up?

On Oct. 30th, Senior Assistant Attorney General Geoffrey Ward asked the judge to direct Amazon.com to produce any recordings made between Jan. 27 and Jan. 29, 2017, suggesting evidence of the murder and/or hindering prosecution could be found on the device.

In the motion, made in lieu of an application for a search warrant, Ward wrote, “As part of the normal functioning of an Echo electronic device, activated either intentionally or accidentally by ‘wake up words,’ audio recordings are made from the moment when the device is activated. Specifically, when the Echo detects a ‘wake up word(s),’ the device begins audio recording through its integrated microphones, including recording the fraction of a second of audio before the ‘wake up word(s).’”

Wake up words include Amazon and Alexa, but as Debbie pointed out, Alexa records even when those words aren’t mentioned.

Ward’s motion also asked for a wider scope in order to identify cellular devices that paired with the smart speaker within the same time period.

The judge ordered Amazon to hand over the recordings. No word yet on what Alexa overheard that night. The trial begins in May, 2019.

So, TKZers, if you were writing these stories, what would you reveal in the recordings? Get your creative juices pumping by including a jaw-dropping twist!

WINGS OF MAYHEM is on sale for 99c.

“The story spins ahead with escalating velocity and well-rendered literary layers, always leaving the reader pleading for more information while delivering just enough with exquisite timing, always nailing a clear and rationale dissection of what seemed in the moment like insanity or illogic. The craft of the writer is on display from page one, with intense pacing, deeply drawn characters and a matrix of plot elements that never lets you see the big picture as completely as you think you do, thus setting up an ending that demands you stick with it until the final, unexpected twist.” ~ USA Today Bestselling Author Larry Brooks

 

 

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Crime Writer’s Version of ‘Twas the Night Before Christmas

‘Twas the night before Christmas, when all through the house,

Not a corpse was breathing, not even their spouse;

Nylon stockings were hung by the chimney with care,

In hopes that the cops would not find them there;

The live victims were all nestled, snug in their restraints;

While visions of mayhem snuffed out their complaints;

My ol’ man in his bandana, and I in my cap

Had just settled in for a quick nightly nap.

When out on the lawn there arose such a clatter,

I sprang from my bed to see what was the matter.

Away to the window I flew with a dash,

Tore open the curtains and hid the drug stash.

The moon on the breast of the new-fallen snow,

Gave a luster of midday to a figure below.

When what to my wondering eyes did appear,

But a swirling lit cruiser pulling eight plastic reindeer,

With a rickety old driver so slow and not quick,

I knew in a moment he’d never catch Nick.

He slogged through the snow, toward our doorway he came,

And he whistled and shouted and called us strange names:

“Now, Dasher! now, Dancer! now Prancer and Vixen!

On, Comet! on, Cupid! on, Donder and Blixen!

To the top of the porch! to the top of the wall!

Now dash away! dash away! dash away all!”

As leaves that blew before the storm hit,

When he met with an obstacle, our pit bull named Kit;

So up to the housetop the cop climbed the lattice,

With no warrant or recourse, as if he had gratis,

And then, in a twinkling, I heard on the roof

The prancing and pawing like he was dancing in hoofs.

As I drew in my head, and was turning around,

Down the chimney the cop came with a thundering bound.

He was dressed all in blue, from his head to his foot,

And his clothes were all singed with ashes and soot;

A bundle of pot brownies he had flung on his back,

And he looked like a junkie just opening his sack.

His eyes–how they twinkled! his dimples, how merry!

His cheeks were like roses, his nose like a berry!

His droll little mouth snarled up with a grin,

And the squint to one eye like he’d drank all our gin;

The stump of a cigar he held tight in buck teeth,

And the smoke, it encircled his head like a wreath.

He had a broad face and not much of a belly

That barely moved when he laughed, like a jar with no jelly.

He was cheerful with glee, a right jolly old cop,

And I laughed when I saw him; he looked like Nick’s pop;

A wink of his eye and a twist of his head

Soon gave me to know I had nothing to dread.

He spoke not a word, but went straight to his work,

And stole all the nylons, then turned with a jerk,

And laying his finger aside of his nose,

And giving a nod, into the fire he dove.

I sprang forward to save him, then stopped, reconsidered,

How much would they pay for a cop’s body, delivered?

But I heard Nick exclaim, ere he drove out the lot,

“You’ll get us both busted and rightfully caught.”

“Quiet,” I told him, but one moment too late.

For he’d vanished; so much for that date.

Back in bed I climbed, the mattress now ample,

And sprinkled the pillows with the remaining drug sample.

When I drew my last breath before my eyelids did flutter,

I mumbled, “Merry Christmas to all. May your nights make you shudder.”

 

 

Searching for a special gift for the hard-to-please person on your list?

Send them on a thrilling adventure!

 

 

 

To order signed paperbacks, email me at sue@suecoletta.com or message me on Facebook.

Blowout 99c Kindle sale (all titles — ends tomorrow)

MARRED, Book 1, Grafton County Series
CLEAVED, Book 2
SCATHED, Book 3

WINGS OF MAYHEM, Book 1, Mayhem Series
BLESSED MAYHEM, Book 2
SILENT MAYHEM releases early 2019!

*All books can stand alone.

 

 

Wishing you and yours a joyous holiday season! May all your writing dreams come true in 2019.

 

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