Disconnecting From The World
So You Can Create Your Own

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By PJ Parrish

I’ve been having a bad time of late trying to get in a writing mood. It was really getting me down and I couldn’t, for the life of me, figure out why. I’m up in my Michigan home now, far from the heat waves. It’s 70 degrees and the only thing I can hear is birdsong and the sweet wheeze of my dog Archie snoring at my side.

So what is wrong? I should be rolling on the WIP. But no. I am trolling Marketplace looking for a bookcase. I am researching air fares to Italy. I am doing Wordle and old crosswords. I’m hanging out on Spelling Bee, hellbent to get to Queen Bee status. And spending way too much time on Facebook salvating over people’s dinners, watching three German Shepherds tasting hooman food, and being jealous of other writers’ success.

There I said it. Yeah, I’m hooman.

The other day, I saw a Facebook post from my friend Joseph Finder. I like Joe a lot. We’ve been on panels together. He writes good books that sell really well. He’s a really nice guy. But this photo at left that he posted the other day made me want to…heck, I don’t know what. This is Joe’s writing office. It’s perfect. How would someone NOT get inspired sitting in a place like that?  Why can’t I have a writing house like that? Maybe I’ll go up to Cape Cod and TP his…

But then I realized that even if I had a cool writer’s shed like his, it wouldn’t make any differennce. Because my problem is not where I AM when I try to write. It is where MY HEAD IS when I try to write.

And that led me to realize something important: The world is too much with me. (Apologies to William Wordsworth). I need to find what Joe has — but within myself. I need to re-find quietude and solitude. I need my hurly-burly brain to calm down before something creative can start growing there again.

There’s a lot of talk these days about how many of us are trying to find a way to wean ourselves off our phones and social media. Here in my small northern Michigan town, the school board bucked high schoolers and some parents and banned phones from the classrooms. (Guess who didn’t object? Teachers, grade-school kids and middle-schoolers). We know we have to turn off the TV, ignore the cable Babel, stay away from Facebook, Instagram and whatever Musk is calling his enterprise these days.

Sometimes things come your way in weird ways just when you need them. When I was rummaging around Facebook the other day, wasting precious time, I ran across an old article called The Bliss Station.  In it, writer Auston Kelon advocates for making “a daily appointment to disconnect from the world so that we can connect with ourselves.”

He quotes Josoeph Campbell in The Power of Myth:

You must have a room, or a certain hour or so a day, where you don’t know what was in the newspapers that morning, you don’t know who your friends are, you don’t know what you owe anybody, you don’t know what anybody owes to you. This is a place where you can simply experience and bring forth what you are and what you might be. This is the place of creative incubation. At first you may find that nothing happens there. But if you have a sacred place and use it, something eventually will happen.

I really love this idea. Sure, a fine Finder office is nice. Yeah, a she-shed with a mini-fridge stocked with fume blanc would be nice. But as Kleon points out, this isn’t about having the right PHYSICAL space. It’s about creating the right MENTAL space. From his article:

The deluxe package would be having both a special room and a special hour that you go to it, but we started wondering whether one would make up for not having the other.

For example, say you have a tiny apartment that you share with small children. There’s no room for your bliss station, there’s only time: When the kids are asleep or at school or day care, even a kitchen table can be turned into a bliss station.

Or, say your schedule is totally unpredictable, and a certain time of day can’t be relied upon — that’s when a dedicated space that’s ready for you at any time will come in handy.

Kleon himself admits that his “time vampire” is turning on his phone first thing every morning. “The easiest way I get my feelings hurt is by turning on my phone first thing in the morning. And even on the rare occasion I don’t get my feelings hurt, my time is gone and my brains are scrambled.”

Again, to repeat: What’s needed is that we make a daily appointment to disconnect from the world so that we can connect with ourselves.

Back to “The World Is Too Much With Us.” Wordsworth’s words are worth heeding. He wrote the poem during the First Industrial Revolution, when technological innovation was transforming 18th century life. He was saddened by the mad rush from one new thing to the next, and said we had lost our ability to find tranquility in nature.

So, no advice tacked on here today. I haven’t got any. And I don’t think any of you need it. In your hearts, you know what you need to do to find your own Bliss Station. It’s a stunning morning up here in Michigan. I am going to go talk a long walk in the woods (no ear-bud music, please) then come back and try again.

 

Writers, have you fired “Chekhov’s Gun”?

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I’ve got a special treat for you today. My dear friend Anne R. Allen is here! If you’re not following her blog, you should remedy that immediately. It’s a must-read for all writers.

Linked to Amazon

So okay, what the heck is “Chekhov’s gun?”

It’s a reference to advice the great Russian playwright and short story writer, Anton Chekhov, (1860-1904) gave young writers:

“If in the first act you have hung a pistol on the wall, then in the following one it should be fired. Otherwise don’t put it there.”

In other words, he says we shouldn’t clutter the story with things that have no relevance. If chapter one says your heroine won a bunch of trophies for javelin throwing, which she displays prominently on the wall alongside a javelin once thrown by Uwe Hohn, somebody had better darn well throw a javelin before the story is done.

Setting Details vs. Chekhov’s Gun

Yeah, but what if that javelin is there to show us what her apartment looks like? It’s good to show her décor, because it gives an insight into her character, right?

It depends. Yes, it’s good to use details to set tone and give depth to our characters.

But what’s all important is how you stress those details when you first present them. If there’s a whole page about those javelin throwing trophies, and the characters have a conversation about whether anyone will ever break Uwe Hohn’s throw record of 104.80 meters, you gotta toss some javelins. But if there’s just a cursory mention, “her apartment walls were decorated with an odd assortment of personal trophies and long spears,” then you can leave them on the wall.

In other words, not every lampshade the author mentions has to show up two chapters later on the head of a drunken ex-boyfriend, but you need to be careful how much emphasis you put on that lampshade.

What, No Red Herrings?

Wait just a goldern minute, sez you. I write mysteries! Mysteries need to have irrelevant clues and red herrings. Otherwise the story will be over before chapter seven.

This is true. But mystery writers need to manage their red herrings. If the deceased met his demise via long pointy spear-thing, probably thrown from a considerable distance, then your sleuth is going to look like a very viable suspect to the local constabulary.

But of course she didn’t do it because she’s our hero, so the javelin on the wall and the trophies are red herrings.

But they still need to be “fired.” Maybe not like Chekhov’s gun, but they need to come back into the story and be reckoned with. Like maybe the real killer visited her apartment earlier when delivering pizza, then broke in to “borrow” the Hwe Hohn javelin, but he couldn’t get it into his Kia, so in the end he used a shorter, more modern javelin…

Chekhov’s Gun and Subplots

I’ve been running into this problem in a lot of fiction lately: I find myself flipping through whole chapters that have nothing to do with the main story. That’s because the subplot isn’t hooked in with the main plot. It’s just hanging there, not furthering the action.

The subplot becomes the unfired Chekhov’s gun.

For instance, one mystery had the protagonist go through endless chapters of police academy training after the discovery of the body. The mysterious murder wasn’t even mentioned for a good six chapters. I kept trying to figure out how her crush on a fellow aspiring policeperson was going to solve the mystery.

I finally realized it wasn’t. None of the romance stuff had to do with the mystery. When I finally flipped through to a place where the main plot resumed, the hot fellow student didn’t even make an appearance. He’d already gone off with a hotter fellow recruit.

It’s fine to have a romance subplot in a mystery — in fact, that’s my favorite kind. But the romance has to take place while some mystery-solving is going on.

But if that romance doesn’t trigger a new plot twist or reveal a clue, then it’s an unfired gun on the wall. It’s just hanging there, annoying your reader, who expects it to be relevant.

Naming a Character Creates a Chekhov’s Gun.

Another “unfired Chekhov’s gun” situation often comes up with the introduction of minor characters and, um, “spear-carriers.”

You don’t want to introduce the pizza delivery guy by telling us how he got the nickname “Spear” followed by two paragraphs about his javelin-throwing expertise — unless he’s going to reappear later in the story. And he’d better be doing something more javelin-related than delivering another pie with extra pepperoni.

This is a common problem with newbie fiction. In creative writing courses we’re taught to make every character vivid and alive. So every time you introduce a new character, no matter how minor, you want to make them memorable. You want to give them names and create great backstories for them.

Don’t give into the urge, no matter what the creative writing teacher in your head is saying.

If the character is not going to reappear, or be involved with the plot or subplot, don’t give him a name. Just call him “the pizza guy” or “the Uber driver” or “the barista.”

A named character becomes a Chekhov’s gun. The reader will expect that character to come back and do something related to the plot.

Beware Research-itis

A lot of unfired guns come from what I call research-itis. That’s when the author did a heckuva lot of research and goldernit, they’re going to tell you every single fact they dug up.

You’ll get three chapters on the historical significance of the javelin in Olympic competitions, going back to ancient Greece. And the popularity of depictions of javelin throwers in Hellenistic art. And how both Zeus and Poseidon are depicted throwing their thunderbolts and tridents like javelins…

None of which has anything to do with the dead guy in the back yard with the big pointy spear in his back.

If the reader doesn’t need to know it to solve the mystery and it’s not a red herring, keep it to yourself.

Although a lot of that research will come in very handy for blogposts and newsletters when you’re marketing the book, so don’t delete any of those research notes!

Beta Readers and Editors Can Take Chekhov’s Gun Off Your Wall

It’s tough to weed out all those unfired guns in your own work.

You’re sure you absolutely need to tell us that our heroine won those trophies when she was on her college javelin team where her nemesis, Rosalie Rich, once stole her glasses before a meet…and she found out she could throw better without them and didn’t need glasses after all, which was great because her glasses made her look dorky and after she stopped wearing them, Lance Spears noticed her for the first time. He turned out to be a creep, but…

Your editor will disagree. And eventually you will thank her for it.

So will your readers.

Have you ever left a Chekhov’s gun on the wall? Are you annoyed when you find them in published books? What’s the worst Chekhov’s gun mistake you’ve found in fiction? 

Anne R. Allen is a popular blogger and the author of the bestselling Camilla Randall Mysteries as well as the Boomer Women Trilogy and the anthology Why Grandma Bought that Car (Kotu Beach Press.) Her most recent mystery is Catfishing in America (Thalia Press) a comic look at romance scams. Her mystery The Gatsby Game is being published in French at the end of this month. Anne’s nonfiction guide, The Author Blog: Easy Blogging for Busy Authors, is an Amazon #1 bestseller that was named one of the 101 Best Blogging Books of All Time by Book Authority.  She’s also the co-author, with Catherine Ryan Hyde, of the writer’s guide How to Be a Writer in the E-Age. She blogs with NYT million-copy seller, Ruth Harris, at “Anne R. Allen’s Blog…with Ruth Harris.” You can find them at annerallen.com.

Don’t miss Anne’s new release! CATFISHING IN AMERICA is a mashup of mystery, romcom, and satire.

Eye on the Publishing Business

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by James Scott Bell
@jamesscottbell

We’re over halfway through the year (ack!), so it seems an apt time to catch up on a few publishing business items. Here are five that recently caught my eye. Additions and prognostications are welcome in the comments.

Traditional Publishing’s Flat Sales

This from Jane Friedman’s Hot Sheet (subscription required; reprinted with permission):

For the first five months of the year, the Association of American Publishers reports that adult book sales are flat versus 2022 across all formats (print, ebook, audio), while children’s and YA sales fell by nearly 8 percent versus last year. The main weakness is in children’s hardcovers; as we reported last year, Barnes & Noble has become reluctant to stock such books due to high returns.

***

So far Big Five publisher Hachette has seen profits decline 16 percent versus last year; the company blamed a lighter publication schedule, lack of bestsellers compared to 2022, and a downturn in the US market. CEO Michael Pietsch said, “Sales of backlist titles, children’s and Christian books, and general and prescriptive nonfiction faced particular challenges in a down market. … Backlist sales began to grow toward the end of the first half, and we anticipate a considerably stronger second half.”

Layoffs at Penguin Random House, Hachette, HarperCollins

Penguin Random House has been laying off staff. Some employees have accepted a “voluntary separation offer” (VSO); others have been given the pick slip. PRH CEO Nihar Malaviya put it this way in an email to the company:

As you know, the book marketplace has had several shifts over the past years. At Penguin Random House, we, too, have experienced these shifts and changes, especially during the last months. We are halfway through 2023, and while the book market has grown, particularly over recent years, we have also faced significantly increased costs in all areas across the board, and we expect these increases, as well as inflation, to continue….

We have been taking various actions over the last months to adapt our business to these market realities, and I’m sad to share the news that yesterday some of our colleagues across the company were informed that their roles will be eliminated. Everyone being affected has been informed directly in individual meetings. We long sought to avoid these actions, but unfortunately could not do so. This was the hardest decision I have had to make as a leader.

The same challenges are happening at Hachette and HarperCollins. HarperCollins is “working toward a 5 percent workforce reduction.”

Kindle Unlimited Payout is Up

In belt-tightening times, a swath of voracious readers opt into a subscription model in lieu of buying books. Amazon’s Kindle Unlimited is the largest subscription-reading service, and offers indie authors a cut of the pie, promotional opportunities, larger royalties in certain international markets (when the book is purchased), and preferential placement in their online store. For these benefits, the ebook must be exclusively in KU for a 90-day period.

KU authors are paid by the total number of pages read (KENP) in any given month. The KENP payout has hovered at just under 1/2 a cent per page for the past year. At the end of every month, Amazon sets aside a pot of money called the KDP Global Fund, to be paid out to authors whose titles are enrolled in KU. Each author receives a chunk of the pot proportional to how many pages of their titles were read. The more pages read, the bigger the payout. According to one source, for the first half of the year (H1):

[T]he KU pay-out has reached $278.2 million. The figure for H1 2022 was $251.2 million, so an increase year-on-year of $27 million, or 10.7%.

[It’s] worth adding here that in June 2022 the KU pay-out for the month was $38.1 million. This year, 2023, the pay-out was $47 million, which you can no doubt work out is $8.9 million up, but will perhaps be interested to know equates to a 23% rise. And on past performance we can expect to see a December pay-out of about $50 million if Amazon adheres to that pattern.

This tells me Kindle Unlimited remains a solid option for indie authors who are revenue driven. There has yet to be a strong enough competitor to offset KU’s exclusivity advantages, though Scribd has a footprint, and Rakuten’s Kobo Plus became available in the U.S. earlier this year. We await developments…

Influencer-Driven Publishing

A new publishing model is being rolled out by an outfit called Bindery. Recognizing that internet influencers—or “tastemakers”—are a powerful marketing avenue, the company is setting up a membership platform for these “bookish curators” to monetize their “communities” and use a portion of revenue to become, essentially, a book imprint.

Bindery is a membership platform like Patreon or Substack, but designed for bookish curators. Tastemakers invite core fans into an exclusive community space for access to them and their extended content. Unlike other membership platforms, tastemakers with large communities on Bindery, upon invite, may opt to use a portion of their earnings to fund the publication of new books by authors their community will love. Use your platform to make it possible for an author to get a meaningful book deal, partner with them to bring it to life, and share in the book’s success.

Manuscript acquisitions will happen this way:

To find titles, Bindery will deal directly with literary agencies, approaching them … to solicit manuscripts that fit the interests of individual tastemakers. From there, Bindery will hand over submissions to tastemakers for consideration. Tastemakers’ evaluation process may be “in dialogue with their paywalled community members,” said [co-founder Meg] Harvey…. She added, “Once tastemakers identify a book they’re excited about and want to greenlight, Bindery offers a contract to the agency—between the author and Bindery—and manages the author relationship directly.” Bindery offers a standard $10,000 advance.

When the books hit the market, authors will make 50% of the net earnings, tastemakers 25%, and Bindery the other 25%.

Is Bindery’s vision of scores of micro-imprints “a recipe for an oversaturated market” (PW) or “a return to the days of independent publishers leading the industry: taking risks, uncovering new voices, and igniting a passion among readers who want to see more creativity and diversity in the publishing ecosystem” (co-founder Matt Kaye)? Time, as they say, will tell.

How Readers Pick What to Read Next

Over at Written Word Media, a survey found that the book description and author are the most significant factors for how readers choose a book, followed by book cover and average review score. While all are obviously important, the description is vital. But writing marketing copy is often not in an author’s skill set.

Which is why so many authors are using AI to generate ad copy. I know it’s the shiny new toy, and has some beneficial uses (like brainstorming). But my advice is to learn how to write copy on your own. It’s really not that hard and it’s good exercise for your creativity muscle. You can start with Sue’s post on the subject. Practice, write, show it to friends, get feedback.

Over to you. What have you noticed lately regarding the buying, selling, and publishing of books?

Farewell, and Amen

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Sometimes we don’t have to use all the words we know. You can convey entire stories full of feeling with just a few sentences. Today’s blog post:

Our little Shih Tzu, Willie, now sleeps in the garden. As I work, the house is silent, save for the ticking of the clock.

Friday Reader-Writer Connections

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August is “Reader-Writer Connections” month here at TKZ.

Recently I invited readers of my newsletter to send me ideas for topics of discussion in future blogs. Deb Gorman suggested examining how writers succeed at connecting with readers. We began discussing the topic, and decided to look at the topic from both the perspective of the writer and the reader. Eventually we divided each perspective into (a) making the initial connection, and (b) maintaining a connection. Thus, we have four topics, one for each Friday in August.

Deb will be co-hosting these discussions. She’ll be asking the questions of the writers. I’ll be asking the readers. So, put your writer/reader hats on and prepare to give us some good advice from your experience.

Today we’ll look at #1, the Reader’s Perspective for finding a writer they want to follow.

And the questions:

As a reader

  1. What about a writer captures your attention or interest enough to make you begin following that writer’s blog/newsletter or social media or other content?
  2. What social media platform or site do you use to find new writers to follow?
  3. What specifically attracts you enough to try a new writer?
  4. Anything that is a big turn-off?

~~~

Deb Gorman lives in the Pacific Northwest and writes stories of redemption and reconciliation. Her next book, No Tomorrows, is due to be released this fall. You can connect with her at her website: debggorman.com

How to Read a Book

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Is this title a bit condescending? After all, one thing we’ve in common at the Kill Zone is we’re avid readers. We enthusiastically read books, ergo: All writers are readers, but not all readers are writers. Right? (said in a mock-condescending tone) “If you don’t have the time to read, you don’t have the tools to write. Simple as that.”  ~Stephen King in On Writing.

I’m not sure where, but I recently stumbled across a book titled How to Read a Book by Mortimer J. Adler and Charles Van Doren. It was published in 1940 and remained in print ever since. That speaks for itself, so I bought a Kindle version to see what the fuss was all about. Here’s Amazon’s blurb:

With half a million copies in print, How to Read a Book is the best and most successful guide to reading comprehension for the general reader, completely rewritten and updated with new material.

A CNN Book of the Week: “Explains not just why we should read books, but how we should read them. It’s masterfully done.” –Farheed Zakaria

Originally published in 1940, this book is a rare phenomenon, a living classic that introduces and elucidates the various levels of reading and how to achieve them—from elementary reading, through systematic skimming and inspectional reading, to speed reading. Readers will learn when and how to “judge a book by its cover,” and also how to X-ray it, read critically, and extract the author’s message from the text.

Also included is instruction in the different techniques that work best for reading particular genres, such as practical books, imaginative literature, plays, poetry, history, science and mathematics, philosophy and social science works.

Finally, the authors offer a recommended reading list and supply reading tests you can use measure your own progress in reading skills, comprehension, and speed.

What I found was a compressed guide to improving reading skills and getting maximum value from any publication, whether that be fiction or non-fiction. It’s a timeless resource for anyone seeking efficiency and thoughtfulness in their reading approach. The authors emphasize reading should be an active process that demands full engagement and critical thinking where a reader should be aware of their methodology which they break into these four categories:

Elementary Reading — This level is the most basic skill where readers grasp the primary surface content and simple meaning of the book. (Fun)

Inspectional Reading — This level allows readers to scan the material, particularly the preface, index, and chapter openings/closings to assess the book’s structure and main ideas. (Curiosity)

Analytical Reading — This level engages a deeper examination of the book’s core content such as the author’s arguments, key concepts, and presented evidence to support the book’s point. (Research)

Syntopical Reading — This level is the highest reading form where multiple books are read so the reader can fully understand the entire subject matter delivered from multiple sources across the knowledgeable spectrum. (Eggheadism)

So far, I’ve done a Level One go-over on How to Read a Book. It intrigues me enough that I’m going straight to Level Three and understand this information, but I thought I’d share my new find with folks at the Kill Zone. So, let’s discuss how we read books. Fiction and non-fiction.

Do you have a process that’s similar to these four methods, maybe a combination, or possibly an entirely novel approach (don’t excuse the novel pun) to reading? What’s your way of enjoying, comprehending, and retaining stuff in the books you read?

Time to Have a Little Fun

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Time to Have a Little Fun
Terry Odell

It’s summer. People are on vacation. Escaping the heat. Or trying to. As a diversion, I thought we might take a few minutes to have a little fun.

I confess that I’ve had some fun with the–ahem– “Microsoft” callers because they’re live people.  When they tell me my computer has notified them it’s been compromised, I ask them which computer they’re talking about.  I say I have five. Obviously, if my computer told them it was infected, they have to know which one it is, right? Apparently not. I’ve also lied and told them none of my computers are running Windows.

 

Emails are a different game. I’m sure I’m not the only one who gets the occasional spam that sneaks past filters. Akismet, which I use on my website, is great. My business email account has very good filters, too.

One of my former personal email accounts let a lot of spam through. Their company philosophy was that deleting spam was comparable to censorship, although they sent most of it to a junk folder. Every now and then, I’d skim through the messages. First, of course, to make sure nothing legitimate had been sent there. Second, because the messages were often sources of amusement, which I’d share to my Facebook page.

One thing we’re told is never to respond to these messages. All that does is prove your email address is valid and opens you up for more spam.

But what if we could? Haven’t you been tempted? How many times has my nonexistent McAfee subscription run out? How many DeWalt power tools have I won? (Although now they seem to be Stanley.)

Have you had the “I’ve accessed your computer and have video proof that you’re watching/participating in porn. Pay me the equivalent of $X in bitcoin by such and such a date/time, or I’ll release them for the world to see” message? I have. More than once.

My “Oh, if only I dared” response would be:

“OMG, I thought I’d lost those videos. Thank you SO much for finding them! PLEASE send them to me ASAP!”

(It’s important to use lots of exclamation points and caps!)

You’re creative people. Your turn to play.

How would you answer if you dared?

Feel free to share your own “pet spam” messages and replies.

Cover image of Deadly Relations by Terry OdellAvailable Now
Deadly Relations.
Nothing Ever Happens in Mapleton … Until it Does
Gordon Hepler, Mapleton, Colorado’s Police Chief, is called away from a quiet Sunday with his wife to an emergency situation at the home he’s planning to sell. A man has chained himself to the front porch, threatening to set off an explosive.

Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Six Tips for a Book Party on a Shoestring

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By Debbie Burke

@burke_writer

Art at Tao

In 2018, I was privileged to crash a party in Manhattan hosted by Blackstone Publishing to celebrate their new book launches during an extraordinarily successful year. My pal Susan Purvis was one of Blackstone’s debut authors with her memoir Go Find, and I was graciously included as her guest.

The event took place at the trendy Tao Downtown Nightclub with an open bar and sit-down dinner.

The crowd consisted of publishing industry luminaries, agents, editors, and celebrity authors including the delightful M.C. Beaton.

M.C. Beaton and me

A long stairway led from street level to the nightclub. After a couple of drinks, you could almost see the ghosts of Truman Capote, Maxwell Perkins, and Jacqueline Onassis descending the stairs from a bygone era when publishing was a glamorous business.

It was fun to have a glimpse inside that rarified world but, in reality, most publishers, let alone authors, can’t afford lavish promotion. As an indie author, my budget is on such a short shoestring that a mouse couldn’t hang itself.

 

Nevertheless, I wanted to host a celebration for my new thriller, Deep Fake Double Down.

The good news is a successful book party can be done without spending a lot of money. It takes DIY work, a little ingenuity, and lots of help from good friends. Here are six tips I learned along the way.

  1. Find an inviting venue that’s low- or no-cost.

Authors and bookstores go together like peanut butter and jelly. The business carries our books. Our events draw new customers. We support each other. Win-win.

Stephanie Pius recently bought The BookShelf in Kalispell. She is eager to build her customer base and offered her shop as a free venue. We decided on a Friday afternoon, 4 to 6 p.m. when people were getting off work and downtown foot traffic was good.

Stephanie dove right in to help, running ads about the party on the store’s social media accounts. The corner location has windows on two streets and she put up posters in all  windows. On the sidewalk in front, a sandwich board invited passersby to meet a “local author.”

She provided tables and folding chairs, and even rearranged heavy, book-laden shelves to make room for seating.

Financial agreement: I delivered books. Stephanie tracked inventory and handled sales, including credit cards. She received 40% of the list price, with 60% to me, which is fairly standard for indie publication.

With a traditional publisher, terms may be different and the bookstore generally orders books from the publisher.

  1. Promotion. 

I printed invitations and handed them out at Zumba classes, at meetings, to the clerk at the post office who helps me mail books.

Additionally, I sent invitations by email. On your guest list, include friends, family, neighbors, coworkers, book clubs, writing colleagues, local media personalities, etc.

Publicize on social media and ask friends to share on their accounts.

Print color posters advertising the event and post them at libraries, coffee houses, and of course at the bookstore.

Send press releases to local online events calendars and newspapers.

Seek out unconventional (and free) outlets for publicity. Montana’s electric co-op magazine features a community events calendar and is sent to customers throughout the state. Surprisingly it has drawn out-of-town attendees to my events.

None of these promotions cost money except for paper and ink.

Here’s where years of connections, networking, and good friends in the writing community paid off.

Renee and Regi drove almost 200 miles from Helena.

My friends rallied round me with support that warmed my heart. They pitched in with planning help, spread the word on social media, helped set up, tear down, clean up, etc., etc.

By fortunate coincidence, a week before the party, a local glossy magazine, Flathead Living, featured a story about the Authors of the Flathead that mentioned me as one of the founders. That was great exposure to readers beyond my immediate sphere.

In another stroke of good luck, I ran into the editor/publisher of Montana Senior News in the check-out line at Costco and invited him. He showed up at the party, had a great time, bought several books, and promised to publish a review of Deep Fake Double Down.

Truthfully, I think it was the butterscotch chip cookies that got to him. (See recipe below.)

Cold promotion is hard for introverted writers. But inviting people to a party shifts the focus from “buy my book” to “come celebrate with me.”

  1. Refreshments! Nothing attracts people like free food and drink.

Critique partners Marie Martin and Betty Kuffel help me set out food.

Wine and cheese are always popular. If feasible, feature a food or beverage from your book, for instance, tea for a cozy mystery, or coffee and donuts for a police procedural. If the setting is a different country, ethnic specialties are fun.

For the hot July evening, I bought bottled water and flavored fizzy drinks and brought an ice-filled cooler. I cut up watermelon, honeydew, and pineapple for fruit platters. (Note: For health/sanitary considerations, provide toothpicks to avoid hands touching food. Remember hand sanitizer, too.)

I baked three batches of cookies. Here’s the recipe the editor liked:

To-Die-For Butterscotch Chip Cookies – makes 3-4 dozen

Stir together 2 ¼ cups flour, 1 teas. baking soda, 1 teas. salt. Set aside.

Mix together 1 cup soft butter, ¾ cup granulated sugar, ¾ cup packed brown sugar, 1 ½ teas. vanilla. Beat until creamy. Beat in two eggs. Add flour mixture and mix well. Stir in 1 to 1 1/2 cups butterscotch chips. Drop by teaspoonfuls on greased cookie sheets. Bake at 375 degrees for 10-12 minutes. Cool on rack.

Tying into my book title, I also baked “Deep Fake Cakes.” I decorated two sheet cakes with tube icing and added a sign that read, “Calories are an illusion!”

Who got into the cake before I took a photo???

On your shopping list, include paper plates, napkins, cups, disposable cake pans and platters, utensils, etc. They are inexpensive at Family Dollar, Dollar Tree, or similar stores.

 

 

 

 

4, Freebies! Readers love giveaways.

My novella Crowded Hearts had initially only been available in ebook because it was less than 100 pages. But a significant percentage of my readers prefer physical books so I’d ordered a small stock of POD (print on demand), cost under $5. When book clubs bought multiple copies, I threw in the novella as a bonus. That went over well so I did the same for the party. Anyone who bought two or more books received a free novella.

Quite a few attendees happily took home an extra freebie.

  1. Prizes! People love a chance to win. 

Prize gift packages

Here’s where I really lucked out. Thanks to the generosity of our own Steve Hooley, the prizes were beautiful custom wood pens. Steve handcrafts the pens using salvaged lumber from historic buildings that were torn down or undergoing renovation. The wood dates back to the 18th and 19th century. Here’s the link to the “Legacy Pens” on his website.

Steve even came up with a clever tie-in to Deep Fake Double Down: in the book, a secret Yogo sapphire mine is a treasure worth killing for. Steve designed a limited edition “Deep Fake Sapphire” pen, finished in the same luminous blue as Yogo sapphires.

At the party, I explained the history of the pens, which fascinated people. They eagerly filled out entry forms, signing up for my newsletter for a chance to win a unique pen. That resulted in a number of new subscribers.

Oh yes, I kept busy signing books with my own Deep Fake Sapphire pen.

I can’t thank Steve enough.

Other possible prize options: a signed book, a gift certificate from the store that hosts the party, a package of gourmet coffee, a bottle of wine, a sampler of specialty candy.

  1. Entertainment! Make the party interesting as well as fun.

Engage guests with a short talk about why you wrote the book, along with Q&A. Readers enjoy peeking behind the curtain into the writing process. Relate an interesting anecdote or share a surprise you encountered while doing research. Mention unexpected problems that popped up. Raise curiosity to entice them to buy the book.

Readings can be popular…as long as they’re brief. I confess I’ve slipped out of a few book signings where the author droned on far too long.

But no one sneaked out of this party during the reading of Deep Fake Double Down, thanks to the stellar performance of another good friend, stage actor and audiobook narrator Eve Passeltiner.

Award-winning audiobook narrator Eve Passeltiner emphasizes a dramatic moment.

Eve is recording my series and graciously agreed to read a chapter during the party. Except read isn’t the right word. She brought the characters to vivid, dramatic life, blowing away the audience, as well as the author!

~~~

How did the party go?

Turnout: During the two hours, about 40 people came into The BookShelf, including curious passersby who stopped to see what was going on.

Stephanie’s cut from sales made the evening worthwhile for her, plus she welcomed new customers and became better acquainted with existing ones.

Cost: $75 for food, beverages, decorations, gift packaging—well within my shoestring budget.

Time expended: approx. 30 hours in promotion and preparation.

Results: 25+ newsletter signups; 27 books sold that evening plus five novellas as freebies to purchasers of multiple books.

Verdict: The party was a success that guests enjoyed. A local small business reached new customers. Book sales more than covered costs and are continuing a nice steady climb.

Me with critique buddies, Betty Kuffel and Kathy Dunnehoff

 

 

And I had a terrific time, surrounded by friends and supporters who are dear to me.

Susan Purvis and me

All accomplished on a shoestring budget.

~~~

TKZers: Have you attended book signings/parties? What made the event special? If you were bored and left early, what made it a dud?

Any ideas for future parties?

~~~

Deep Fake Sapphire Pens, handcrafted by Steve Hooley

 

Here’s another chance to win a limited edition Deep Fake Sapphire pen. Join Debbie Burke’s reading group at this link and your name will be entered in a drawing for the pen (postage costs limit mailing to US addresses only, please).

Running and Writing and Competition

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If you want to compete with somebody, run a race.

If you want to change the world, write a book.

* * *

Last week PJ Parrish wrote a TKZ post on Performance Anxiety. I’d like to follow up with a corollary on competition.

Competition is good, right? It gives us a chance to test our mettle against others and see how we stack up. Whatever field we’re in, competition is an opportunity to identify weaknesses in our performance and make a plan to improve. It may even lift us into that rarified atmosphere of winning the prize and basking in the glory.

When thinking about competition, sports always comes to mind. Personally, I believe foot races, specifically the 400-meter races, are the epitome of competition.

The 400-meter race is the longest track event run completely in lanes, so there’s no pushing or shoving. Each competitor runs her own race in her own lane. It’s once around the track, and the winner is easy to identify. She’s not necessarily the person with the best form or the coolest sports gear or even the newest model of Nikes. The winner is the person who crosses the finish line first.

This is obviously an objective decision. The other runners can’t say, “I’m a better runner than she is. I should get the gold medal.” Or “She won just because her coach is famous.” A runner wins a race because she is the fastest competitor in that particular race, and there’s camaraderie and respect among runners no matter where they place.

* * * 

On the other hand, competition can have a dark side. I’ve read recently that writers are a competitive bunch. That’s not surprising, seeing that we’re publishing books that are in competition with millions of other works, and the desire to excel in the field is strong. Writers want to know how they’re doing in the big publishing picture, so we compare ourselves with others, and sometimes it doesn’t go so well.

You’re toiling away to market your self-published masterpiece, which has seen slow sales and mediocre reviews, when you get word your good friend just secured a lucrative publishing contract for his first book. And then another friend posts to every social media site in the world about the big award she just won. That was the contest you entered and didn’t even make the finals! All of a sudden, feelings of competition turn to jealousy and envy.

But you’re a nice person, right? These writers are your friends, and you think you shouldn’t have these feelings. Well, don’t feel bad. Most authors have experienced some form of writer’s envy in their careers.

So what do we do about it? I like the way Erin Fulmer put it in her 2020 article on  professional jealousy 

Publishing isn’t a race.

Even if it were, the person who makes it to the next goalpost first is not necessarily going to make it to the one after that in record time.

But this isn’t a competition. There’s no deadline. Sure, the inevitable heat death of the universe is coming someday but until then, it’s anybody’s game.

And it’s not a zero-sum game. Yes, there is competition in publishing—I don’t want to sugar-coat that—but your friend getting a book deal or agent doesn’t meaningfully reduce your chances of the same, unless you are writing something extremely similar and submitting to the same editor/agent. Even then, it’s just as likely that their success will cause your work to be more in demand. A rising tide often does lift all boats.

If you are seeking a writing career, that journey only ends when you stop writing. There’s no finish line, no lifetime wish achievement that means you won like a good little Sim. There’s just the next book.

* * *

So, there you have it. Publishing is not a fair race. It can’t be since the judges (readers, agents, publishers) assess a writer’s work through the filter of their own backgrounds, tastes, and opinions. For example, I have a friend, a well-known writer, who entered her work in a writing contest some years ago. It was the kind of contest where several judges score the work and the entrant receives the results. Two of the judges scored her work in the 90’s and the third one rated her in the 50’s!

So maybe we need to adjust our perspective. As authors, we’re here to enhance the human experience through the written word, and we each do it in our own way. We’re a community, not combatants. We get to choose the lane we run in and how we want to run the race.

Envy tells us that success is more important than the journey. But if we truly love what we’re doing, we’ll seek success while finding the real joy in the writing. And with each circuit of the track, study and hard work will make us better. And in the long run, maybe that’s where the gold in the gold medal lies.

* * *

We’re fortunate that here at TKZ we have a community of contributors and commenters who go out of their way to offer suggestions and support for each other. A writing community at its best.

 

So TKZers: Do you feel that you’re in competition with other authors? Have you ever dealt with feelings of envy or jealousy of other writers? How do you handle them? What advice would you give to prospective authors, especially young ones, who may be feeling the same emotions?

Sister Aimee’s “Kidnapping”

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by James Scott Bell
@jamesscottbell

Was she a prophet, a huckster, a healer, or a performer? Or a combination of them all?

Aimee Semple McPherson, known to her followers as Sister Aimee, was born in 1890 on a farm in Canada. As a teen, she fell under the spell of a Pentecostal preacher named Robert Semple, whom she later married. When Semple died on a missionary trip, Aimee carried on the ministry herself.

Those who heard her called her “spellbinding.”

In 1923 she made Los Angeles her home base, building a tabernacle in Echo Park. The Angelus Temple is still there, headquarters for the denomination she founded—The Foursquare Church.

Along the way she married a man named McPherson, who apparently couldn’t take the secondary role he played to the hugely popular Sister Aimee. They divorced in 1921.

But that didn’t slow down Aimee, whose sermons were often like theatrical spectacles. She would stage elaborate productions, often with her in costume and sets like a Broadway show.

The crowds were overflowing.

Then, in 1926, after going for a swim at Venice Beach, Sister Aimee disappeared.

The newspapers feared drowning. A massive search proved fruitless.

Several weeks went by. Her stunned followers began to pray for her resurrection.

Which happened, in a way.

In the dusty little Mexican town of Agua Prieta, a family was dining when there was a knock on the door. They opened it up to a tired-looking woman who told them she had escaped kidnappers, and could they help her?

It was Aimee Semple McPherson.

Newspapers across the country trumpeted the news. The D.A. wanted to know the details.

Sister Aimee told the authorities that on that day at Venice Beach, three strangers had asked her to pray for a sick child in the back of their car. When she got to the car (she said) they pushed in her and chloroformed her. They took her to an “adobe shack” in Mexico and held her there for ransom. The authorities wanted to know why no one ever received a ransom demand. Sister Aimee said she couldn’t speak for the kidnappers.

Something else the authorities noticed. Around the same time Sister Aimee went missing, so did the sound engineer for the Angelus Temple, Kenneth Ormiston.

Tongues began to wag. Had she and Ormisten run off together? Was the kidnapping story a way to cover up a tryst?

To this day, it’s an open question. The newspapers, as they are wont to do, seized on the potential of scandal. Eventually the District Attorney went to the grand jury to get an indictment against Aimee and her mother, Minnie, for perpetuating a gigantic hoax.

Imagine that.

Sister Aimee’s famous tenacity took hold. When reporters kept after her, she would calmly reply, “That’s my story and I’m sticking to it.”

She and her mother we’re bound over for trial, on the charge of “criminal conspiracy to commit acts injurious to public morals and to prevent and obstruct justice.” But the D.A.’s key witness, who had claimed she was hired to help perpetuate the hoax, suddenly changed her story. Why? One theory is that an admirer of Sister Aimee, William Randolph Hearst no less, offered a little financial incentive to the witness.

In any event, without that testimony the case had to be dismissed.

The D.A., Asa Keyes, told the press, “Let her be judged in the court of public opinion.”

That court wasn’t kind at first. But in L.A., time is on the side of charming dissemblers. Sister Aimee immediately went on what she called her “vindication tour.” She came back to L.A. not just a local celebrity, but world famous. She even received an invitation from Mahatma Gandhi to visit him. Which she did.

She continued to preach until 1944, when she was found dead in an Oakland hotel room. The cause of death was officially ruled an accidental overdose of barbiturates.

Or was it suicide?

Either way, Aimee Semple McPherson passed through the portals of death into a permanent place in the annals of scandalous celebrity immortality.

That’s how it happens in my town.

Did your hometown have a local, controversial character? Ever used him or her in a book?

If you’d like to hear Sister Aimee at the height of her popularity, go here.

Some of the material in this post I owe to Daniel Mark Epstein’s biography, Sister Aimee: The Life of Aimee Semple McPherson.