Category Archives: #writing

Hook Your Readers with a Compelling Storyline, Tagline, & Back Cover Copy

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by Jodie Renner, editor & author 

You run into a friend and mention you’re writing a novel. “What’s it about?” they ask.

You stammer, “Well, it’s about this guy… Actually, and his sidekick too. She’s a woman. They don’t really get along all that well… at least, not at the beginning. He’s former FBI agent and she used to be a cop. Did I tell you they’re private detectives? Anyway, they get this weird case… Hey, where are you going? I was just getting to the good part!”

This is the kind of situation where you wish you had created a succinct, compelling storyline or “elevator pitch,” well-prepared and memorized.

Here are some tips on writing an engaging storyline, tagline, elevator pitch, and back cover copy for your novel. These are all essentials for hooking potential readers and enticing them to read your novel. If you’re still writing your novel, doing these exercises will help you focus on the core of your story and how best to engage readers.

STORYLINE:

Your storyline (or logline) gives the gist of your book in a few sentences. It tells something about the main character, the conflict or dilemma, and the stakes.

When someone casually asks you what your book is about, you’ll probably give them your storyline/logline. It’s a condensed version of the elevator pitch.

Even if you haven’t yet finished your novel, writing a storyline for it will help you zero in on what your story is really about, at its essence, and what emotion(s) you want to evoke in your readers.

Start with a 5-6-sentence version (up to a paragraph or two) and work down to one or two sentences. Keep your longer version as your “elevator pitch” for when the situation allows enough time to use it.

To create your storyline, first answer these questions:

Who is your main character? (Not just the name, or not necessarily the name at all.)

Where does the story take place? (if it’s of interest)

What is the protagonist’s goal?

What is the situation, problem, challenge, obstacle, or dilemma the protagonist faces?

Why does it matter? Why does he/she have to overcome the obstacle, vanquish the foe, or solve the problem?

How does he/she solve the problem?

Of course, you won’t reveal the answer to the last question in your logline, tagline, or back cover copy!

Randy Ingermanson and Peter Economy, in their excellent book for newbie writers, Writing Fiction for Dummies, talk about a one-sentence storyline or “one-sentence summary,” which is kind of like a condensed elevator pitch or condensed back-cover copy. They say to “shoot for 25 words or less. If you can do it in less than 15 words, you get extra credit.” Other tips by them for a compelling one-sentence storyline, condensed and paraphrased:

  • Limit the storyline to just a few main characters. Of course, include the protagonist.
  • Tell one thread of the story, ether the most essential one or the most interesting one.
  • Most of the time, don’t name the characters. Instead, find unique, fascinating ways to describe each of them.
  • Use adjectives that evoke empathy or cast a character as vulnerable or an outsider.
  • Include verbs that pack a punch, like battles or struggles.
  • Backload the storyline by putting a surprise or some emotively punchy words at the end of the sentence.

Ingermanson and Economy provide some one-sentence storylines for well-known novels. Here are a few of them:

The Firm, by John Grisham (legal thriller): “A brilliant young lawyer gets a fabulous job at a firm that is a cover for a Mafia money-laundering operation.”

The Clan of the Cave Bear, by Jean Auel (historical): “A young human girl in Ice Age Europe struggles to survive persecution by her adoptive clan of Neanderthals.”

Gorky Park, by Martin Cruz Smith (mystery): “A Moscow homicide detective investigates a bizarre triple murder and runs afoul of the KGB and FBI.”

The Kite Runner, by Khaled Hosseini (literary): “A boy raised in Afghanistan grows up with the shame of having failed to fight the gang of boys who raped his closest friend.”

The Lord of the Rings, by J.R.R. Tolkien (fantasy): “A Hobbit learns that destroying his magic ring is the key to saving Middle Earth from the Dark Lord.”

Outlander, by Diana Gabaldon (time-travel romance): “A young English nurse searches for the way back home after time-traveling from 1945 to 1743 Scotland.”

The Da Vinci Code, by Dan Brown (thriller): “A Harvard symbologist and a female French cryptographer solve the puzzle of the Holy Grail in a race against death across Europe.”

Pride and Prejudice, by Jane Austen (romance): “A young English woman from a peculiar family is pursued by an arrogant and wealthy young man.”

Resources: Randy Ingermanson & Peter Economy, Writing Fiction for Dummies; Shaunta Grimes, The Everyday Novelist blog, “How (and Why) to Write a Logline and a Tagline for Your Book”

TAGLINE:

The tagline evolves from the storyline but is even briefer and snappier. It’s a one-line hook whose job is to evoke emotion and compel readers to open your book. Readers want to know what they will feel if they read your book, so it needs to pack an emotive punch.

The tagline might go on the front cover of your book, in bold and/or italics at the top of your back cover or your book description on Amazon, at the beginning of a query letter, in the signature of your emails, as part of your Facebook or other social media page, or elsewhere. It might be as long as two or three brief sentences if it goes at the top of your back cover or Amazon description.

What makes a great tagline? Here are some tips:

  1. Keep it short – a sentence or sentence fragment is best.
  2. Make every word count. Skip “This book is about.” Make it pack a punch.
  3. Hint at genre. Readers want to know what they’re getting into, whether this is going to be their kind of book.
  4. Capture the tone of your story – overall, is it lyrical, nail-biting, romantic, sad, humorous, intriguing, fanciful, sexy, adventurous?
  5. Arouse curiosity. Maybe ask an intriguing question, raise a question just by the wording, or hint at danger or an impossible dilemma.
  6. Invoke emotions. Choose words that appeal to readers’ emotions.
  7. Make sure your phrase has an easy rhythm and flow. Read it aloud and cut out any unnecessary or convoluted words.

Brainstorm a variety of taglines. Write them all out and compare them for emotional punch, intrigue, brevity, and flow.

Here are some taglines from the front cover, the top of the back cover, or the top of the Amazon book description of well-known novels:

Blue Moon, by Lee Child: “Jack Reacher comes to the aid of an elderly couple . . . and confronts his most dangerous opponents yet.”

The Return, by Nicholas Sparks: “In the romantic tradition of Dear John, an injured Navy doctor meets two extremely important women whose secrets will change the course of his life.”

The Dark Hours, by Michael Connelly: “Has a killer lain dormant for years only to strike again on New Year’s Eve?”

Legacy, by Nora Roberts: “…a new novel of a mother and a daughter, of ambition and romance, and of a traumatic past reawakened by a terrifying threat…”

Odd Thomas, by Dean Koontz: “Every gift has a price.”

Willa of the Wood, by Robert Beatty: “Move without a sound. Steal without a trace.”

Insurrection, by Tom Combs: “Domestic terrorists, a captive ER, and a nation held hostage.”

Her Last Tomorrow, by Adam Croft: “Could you murder your wife to save your daughter?”

Taken, by Robert Crais: “The search for a missing girl leads private investigators Elvis Cole and Joe Pike into the nightmarish world of human trafficking.”

The Husband’s Secret, by Liane Moriarty: “The trouble with the truth is that it can change everything.”

Silent Child, by Sarah A. Denzil: “Her child has the answers. But he can’t tell her the unspeakable.”

Gone Girl, by Gillian Flynn: “There are two sides to every story.”

The Crucifix Killer, by Chris Carter: “Cross your heart and hope to die…quickly.”

Outfox, by Sandra Brown: “One man with multiple identities. Eight vanished women. The next target…his wife.”

BACK COVER COPY

Your back cover copy or book description is the biggest deciding factor for readers picking up your book for the first time. Not only does it have to be enticing and polished, but it has to strike at the heart of your actual story, hint at the genre and tone, and incite curiosity among the readers, to compel them to open the book and read the first page (which, as you know, is also critically important).

Your back cover copy or book description needs to:

– Grab readers’ attention – in a good way

– Incite curiosity about this book 

– Tell us roughly what the story is about

– Give an indication of the genre and tone of the book

– Introduce us to the main character and his goal

– Tell us the protagonist’s main problem or dilemma

– Leave us wanting to find out more

James Scott Bell (Yes, TKZ’s beloved Sunday columnist and writing guru) gives us a great template for writing strong, compelling back cover copy in his excellent book, Plot & Structure.

Jim’s outline is a perfect jumping-off point for creating your own book description.

Paragraph 1: Your main character’s name and her current situation:

__________________ is a ________________ who ___________________________________.

Write one or two more sentences, describing something of the character’s background and current world.

Paragraph 2: Start with Suddenly or But when. Fill in the major turning point, the event that threatens the character, disrupts his world and forces him to take action. Add two or three more sentences about what happens next.

“But his world is turned upside down when…”

Paragraph 3: Start with Now and make it an action sentence, for example, “Now (name) must struggle with….”

Or use a question or two starting with Will: Will (name) be able to….? Or will she….? And will these events….?

Then add a final sentence that is pure marketing, like “(Title) is a riveting…. novel about …. that will …you…till the … twist at the end.

Now polish it up, making sure every word counts and you’ve used the best possible word for each situation. Aim for about 250-500 words in total.

There are of course many other ways to grab your readers in your book description, but be sure to use the main character’s name and hint at the threat that has upset his world and the obstacles he needs to overcome to win, survive or defeat evil, and right wrongs. And leave the readers with a question, to pique their curiosity and propel them into the story.

Then, if there’s space, you could squeeze in a great blurb or two, or a short author bio.

Resource: James Scott Bell, Write Great Fiction – Plot & Structure. I highly recommend this book of Bell’s, as well as his excellent Revision & Self-Editing for Publication, which I recommend to all my clients.

TKZers – Would you like to share your back cover copy, book description, storyline, or tagline with us? Or create one for a well-known novel?

*By the way, I’m over at Kay DiBianca’s blog today as well. Kay is interviewing me about my writing advice in Fire up Your Fiction and related topics. Hop over there for a look! 

Jodie Renner is a freelance fiction editor and the award-winning author of three writing guides in her series An Editor’s Guide to Writing Compelling Fiction: FIRE UP YOUR FICTION, CAPTIVATE YOUR READERS, and WRITING A KILLER THRILLER, as well as two clickable time-saving e-resources, QUICK CLICKS: Spelling List and QUICK CLICKS: Word Usage. She has also organized and edited two anthologies. Website, Blog – Resources for Writers, Facebook, Amazon Author Page.

Writing Community Etiquette

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One of the most amazing things about being an author is mingling within the writing community. Writers, as I’m sure you’ll agree, are some of the most generous, supportive, and kind humans on the planet.

That said, there are a few unwritten rules within the community. Let’s discuss to enlighten the newer members of our family.

Other Writers are NOT Competition.

They are our people, our tribe. The longer we’re in this business the more it becomes a kinship. I can’t even imagine working without other writers by my side. We share successes, as Joe so beautifully demonstrated last Saturday. We also share failures (privately, btw, never rant on social media). We lift each other up and try to help where we can.

Without other writers, imagine how lonely this profession would be? As it is, we spend countless hours alone at the keyboard, hanging with our fictional homies or burrowing down one research rabbit hole after another. What if we had no one to share our discoveries with? Or to bounce ideas off of? Or to help us celebrate a new release? Or to knock some sense into us when nothing seems to go right?

We’re better because of, not in spite of, our relationships with other writers.

Lose the Ego

If this business hasn’t taught you humility, you haven’t been part of the publishing industry long enough. You might be soaring now, but you will fall one day. It’s inevitable. Yes, celebrate your successes. Don’t let it go to your head, though. A reality check now and then is an important exercise. Chances are there’s plenty of writers who sell more books than you, who are more loved by readers, who has rocketed to heights you (or I) might never reach.

John’s recent post is the perfect example of success and humility. It’s one of my favorite posts he’s written because of its honesty and realness.

Don’t be a Jerk

Do you really need to point out a typo in a tweet? We’re all fallible. Smile and move on.

Do you really need to say how much you disliked a fellow writer’s work?

What you put out in the universe has a way of boomeranging at the most inconvenient times. It may not be today, but eventually Karma will bite back. Count on it.

When you first join the writing community, it may seem endless. Here’s the thing about skewed impressions. Objects in the mirror are closer than they appear. Cross a fellow writer, and that circle can and will get downright claustrophobic. Why? Because writers protect other writers. It’s what we do; it’s who we are as a community. Just ask Disney.

Give More Than You Receive

Did a fellow writer blurb a book for you? Great! What did you do to help support them? I’m not saying you need to match the gesture by blurbing their next book. Maybe you’re not at that level yet. What should you do? Here are a few suggestions:

  • Review one of their books
  • Offer to beta read
  • Share their good news, new release, book cover(s), blog posts, interview, etc. on social media
  • Better yet, pay it forward to a writer farther down the rungs of the ladder—most writers will love knowing by helping Writer X, they also helped Writer Y.

The worst thing you can do is to ask for another helping hand when you’ve showed no appreciation for the last favor. And for the love of God, NEVER ask a fellow writer to fund your writing career because, in your eyes, they’re successful and you’re entitled enough to think you shouldn’t have to work a day job while you hone your craft. Yeah, those people exist. And they all seem to have my email address. Lucky me. 🙂

Common Courtesy

Treat fellow writers as you would like to be treated.

  1. Respond to blog comments. If someone has taken the time to comment on your article, don’t treat them like they’re invisible. Reciprocate with a response. Common courtesy is not rocket science. How would you feel if one day everyone stopped commenting on your blog posts? If you continue to ignore your audience, that can and will happen. If chatting with your audience isn’t important to you, then close the comment section. By leaving it open you’re obligated to respond.
  2. Share a fellow writer’s posts. Let’s take Twitter, for example. If someone retweets everything you share, or even if they only share one post, return the favor. They didn’t have to take the time to share your tweet with their audience, but they did. Do the same for them.

But Sue, what if their books have sex acts on the covers? If you don’t feel comfortable sharing their pinned post with your audience, then scroll through their timeline until you find a more appropriate post that you can share.

  1. Never hijack another writer’s social media timeline. We’ve all met the writer who thinks it’s acceptable to tag 90 authors in their book promos. It isn’t. If anything, said writer looks unprofessional and desperate. I have a few followers on Twitter who do it constantly, and it drives me crazy. The only ones I haven’t blocked (yet) are the writers who also RT my tweets. Does that make tagging okay? No. Unless you’re having a conversation with someone or sharing their work, pretend tagging doesn’t exist.

Lose the Automated Message

I admit, when I first joined Twitter, an automated message to greet my new followers seemed like a good idea. Let me set the record straight—they are never a good idea.

Nothing screams amateur more than an automated message. I once followed this writer whose automated message read: “I want to be your favorite author!” I wrote back: “I want to be your favorite author, too!”

Surprise, surprise, she unfollowed me. Good riddance.

I can think of only two possible exceptions for sending a private message.

  1. If you’re extending an offer that will benefit them, not you. And it’s free. You wouldn’t ask someone you just met at a party for money, right?
  2. If you’re having trouble finding their books and are asking for a link.

In both these non-automated scenarios, most writers won’t mind. But first try to find their email address. Email is less intrusive than private messaging.

Auto-Add Email to Newsletter

If a fellow writer accepts your friend request on Facebook or follows you on Twitter/Instagram or subscribes to your YouTube channel, that does NOT mean they’ve signed up to receive your newsletter. I’ve had friends add me to their list, but they’re actual friends who I chat with all the time. For everyone else, there’s a big difference between showing support for your fellow writers and signing up to receive their newsletters.

Think of it this way. I have over 12K followers on Twitter alone. Imagine if they all added me to their email list? My inbox would explode! The less-informed writer may be thinking: But Sue, you can unsubscribe at any time.

Oy. I hear that excuse all the time. Newsflash. Unsubscribing from a newsletter you never signed up for in the first place annoys most writers. Plus, it takes time away from writing, researching, marketing, or the gazillion other things we do daily.

Read the room, dear guppy (new writers a la MWA). A follow-back or an acceptance of a friend request is just that. Nothing more.

Final Thought

As I said at the beginning of this post, writers are some of the best people on the planet. Most of us would agree that without other writers, this profession would be a lonely one. But we’re never truly alone. There’s always another writer who’ll be there when we need them, just as we were there for them. We’re blessed, and that gift should never be taken for granted.

Over to you, TKZ family.

Did I miss anything? Add your tip! If you can’t think of anything to add, then share a story of a writer helping you or vice versa.

Get Thee to a Party

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Photo by Tyler Rutherford from unsplash.com

 I have a quick fix if you are out of dialogue ideas and/or characterization elements.

Go to a party. 

That would have been hard advice to follow a few months ago but the genie is out of the bottle now. Folks are throwing soirees for all sorts of reasons. There are mask-burning gatherings, graduation parties, birthday celebrations, and all sorts of other gatherings. No matter how social-adverse you are (and I’m in the redline there, I assure you. I just fake sociability. For awhile.) someone is going to invite you to a gathering somewhere. Go. Observe. Listen. Heck, with graduation parties you can just follow the signs and balloons and enter, whether you are invited or not. 

Photo by NIPYATA! from unsplash.com

I went to a graduation party last weekend for a young woman I have known for many years who has finished high school. She is part of one of the best families I have the pleasure to know. Each and every member of the clan is instantly memorable, for different reasons. . We live in the same city in a similar neighborhood. Their home is wonderful. It puts mine to shame. I have a backyard. THEY have a nature preserve.  It has a small barn with a fenced-in corral in which a mini-pony cavorts and takes apple slices from your hand while trying (though not too hard) to avoid stepping on a couple of Flemish rabbits that hop around while merrily depositing chocolate chips, or something like them. There is a separate chicken coop next to the corral, where a rooster and a few chickens warily eye a calico cat who wanders about gazing wistfully through the chicken wire at them (Buddy…I know how you feel). It’s all wonderfully maintained and beautiful. One could spend hours there, just watching.

Photo by Levi Guzman from unsplash.com

It is the family’s friends, however, who received the primary focus of my concentration last week. Imagine if the characters of Twin Peaks and Fargo came together for a party, all knew each other, and were benevolent, without a woodchipper in sight. That’s what it was like. I wandered about, aurally dipping into conversations and taking mental notes. I occasionally noticed individuals sitting more or less alone. I beelined over. If people are sitting alone for no apparent reason there is probably a very good one that will eventually manifest itself. You should find out what it is without directly asking. I always check to make sure that there is not a mechanism labeled “Point in Direction of Enemy” within their reach before I fully approach and strike up a conversation point like, “Pretty good ice cream, isn’t it?” 

They are going to say something. 

It might be anything from “No” to “That isn’t ice cream. I had an accident” to 

“Well, it was okay, but we had this Isaly’s in Wadsworth when I was growing up and my dad had just left us and the waitress knew the story and would give us a little extra because it was tough on my mom and everyone knew we didn’t have much and we’d get lunch for free sometimes too but what nobody knew was that Mom ran the Pain Clinic on Medina Street and was making money hand over fist but it was all in cash so we had to be careful, hee heh!”

Now…I did not have that conversation. I did, however, have one with an elderly-looking gentleman (who was actually younger than I am) who appeared unapproachable at first but quickly warmed up when we found a bit of common ground. He noticed the guitar pin on the Santana Mohican fedora I was wearing. It seemed he had played guitar for some time before turning to truck driving. My response to the truck driving information was, “You probably have driven more miles backwards than most folks drive forwards.” He liked that and proceeded to tell me all sorts of stories that were easy to remember because they were extremely interesting and for the most part probably true. I also encountered an individual who I have not seen for awhile and who I am convinced will develop notoriety as a serial murderer within the next five years. He may have started already and just hasn’t been caught yet. That is an entirely different story for another time. 

Circling back…I finished up my conversation with my new friend, said goodbye to my hosts and the guest of honor, and then sat in my car for several minutes while I recorded everything that I could remember of what I had heard and seen (yay, Easy Voice Recorder app!).  Everything, because that which might seem inconsequential and uninteresting on a Sunday afternoon might be of use the following Wednesday, in the same way that one might dual-purpose a screwdriver handle for a hammer, or use a party in general for a TKZ topic. 

Photo by Dallas Reedy from unsplash.com

I hope that your current weekend is as good as the one I had last week. In the meanwhile…have you ever overheard a conversation that developed into dialogue within your work-in-progress or provided inspiration for a new work? If so, where did it happen? Thanks in advance. 

Photo by Hedi Alija from unsplash.com

But wait, there’s more! I would be sorely remiss if I failed to note that TKZ’s Elaine Viets is named on the cover of the new Mystery Scene magazine (Number 168, Summer 2021) and contributes the article “My Book: Death Grip,” in which she discusses her new novel and dive bars. Congratulations all around, Elaine!

 

How and Why Reading Improves Writing

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To master the art of writing we need to read. Whenever the words won’t flow, I grab my Kindle. Reading someone else’s story kickstarts my creativity, and like magic, I know exactly what I need to do in my WIP.

“Read” is the easiest writing tip, yet one of the most powerful. And here’s why.

 

READING BENEFITS OUR WRITING 

  • Reading strengthens our skills and storytelling abilities.
  • Reading helps us become more persuasive, which is an essential skill when pitching a book to an agent, editor, producer, etc.
  • Fiction reading helps us hone the skills to draw the reader into the story and engage the reader.
  • Nonfiction reading helps us learn how to condense research into an authoritative proposal. And ultimately, into a storyline.
  • Reading expands our vocabulary, improves grammar, and shows how to use words in context.
  • Reading helps us find the right word!

READING IMPROVES BRAIN HEALTH 

Narratives activate many parts of our brains. In a 2006 study published in the journal NeuroImage, researchers in Spain asked participants to read words with strong odor associations, along with neutral words, while their brains were being scanned by a functional magnetic resonance imaging (fMRI) machine.

Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life. — New York Times

Whenever participants read words like “perfume” and “coffee,” their primary olfactory cortex (the part of the brain that processes smell) lit up the fMRI machine. Words like “velvet” activated the sensory cortex, the emotional center of the brain. Researchers concluded that in certain cases, the brain can make no distinction between reading about an experience and encountering it in real life. Pretty cool, right?

4 TIPS TO READ WITH A WRITER’S EYE

1. Look for the author’s persuasion tactics.

How does s/he draw you in?

How does s/he keep you focused and flipping pages?

What’s the author’s style, fast-pace or slow but intriguing?

Does the author have beautiful imagery or sparse, powerful description that rockets an image into your mind?

2. Take note of metaphors and analogies.

How did the metaphor enhance the image in your mind?

How often did the author use an analogy?

Where in the scene did the author use a metaphor/analogy?

Why did the author use a metaphor/analogy? Reread the scene without it. Did it strengthen or weaken the scene?

In a 2012 study, researchers from Emory University discovered how metaphors can access different regions of the brain.

New brain imaging research reveals that a region of the brain important for sensing texture through touch, the parietal operculum, is also activated when someone listens to a sentence with a textural metaphor. The same region is not activated when a similar sentence expressing the meaning of the metaphor is heard.

A metaphor like “he had leathery hands” activated the participants’ sensory cortex, while “he had strong hands” did nothing at all.

“We see that metaphors are engaging the areas of the cerebral cortex involved in sensory responses even though the metaphors are quite familiar,” says senior author Krish Sathian, MD, PhD, professor of neurology, rehabilitation medicine, and psychology at Emory University. “This result illustrates how we draw upon sensory experiences to achieve understanding of metaphorical language.”

 

3. Read with purpose.

As you read, study the different ways some writers tackle subjects, how they craft their sentences and employ story structure, and how they handle dialogue.

4. Recognize the author’s strengths (and weaknesses, but focus on strengths).

Other writers are unintentional mentors. When we read their work, they’re showing us a different way to tell a story—their way.

Ask, why am I drawn to this author? What’s the magic sauce that compels me to buy everything they write?

Is it how they string sentences together?

Story rhythm?

Snappy dialogue?

How they world-build?

Or all of the above?

I don’t know about you but I’m dying to jump back into the book I’m devouring. 🙂 What’s your favorite tip?

Wishing you a safe and happy Memorial Day! In between cookouts and family get-togethers, squeeze in time to read!

Looking for a new series to love?

FOR TODAY ONLY, all four Grafton County thrillers are on sale!

MARRED 99c
CLEAVED 99c
SCATHED $1.99
RACKED $1.99

 

The Unintentional Writer

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I have received some correspondence recently to the effect that TKZ has some regular visitors who are not necessarily interested in becoming authors themselves.  They stop by because they are interested in how authors engage in the process by which writing is done. They have no inclination towards writing, let alone publishing a story. Think of folks who like to eat but who have no inclination toward cooking. This is aimed at those who enjoy literary feasts but have no inclination toward stirring the pot, though the Emerils in the audience may find it interesting as well. 

Our own Jim Bell contributed a deep but highly accessible piece the Sunday last titled “Advice for the Demoralized Writer.” It contains terrific advice which is applicable to all regardless of occupation but the crux of it is to do your very, very best while sublimating your expectations of awards or recognition. If your efforts garner such you will be pleasantly surprised. If not, you won’t be disappointed. I am going to take that advice a step further while aiming it in a different direction.

My suggestion is to write every day. That is not new or original advice. I am offering it particularly, however, to those of you who have no intention of or inclination toward starting or completing a story or having it revealed in the harsh light of day. Writing something every day because you want to, instead of when you have to, is good for you. I truly believe that writing regardless of length or motive makes one smarter — whatever that is — and yes, happier. Writing even one sentence of a few words per day enables you, the unintentional writer, to say, “I wrote this.” It may not give you an adrenaline rush but I submit to you that it will produce, at the least, a drop of it in your cup. It’s the difference between doing an action because you are required to (for reasons from within or without) and doing it because you want to. It can crack the ice that freezes your thinking, whether you write on a post-it, a computer, or your hand. It is an activity that you can do without prompting, or the desire of future reward, other than that occasioned by performing the act itself. I have mentioned this before, but the television series Miami Vice was born as the result of two words handwritten on a piece of paper. The words were “MTV cops.” Your results may differ. That’s the point. There are those who may keep a diary or journal for a similar reason. What I propose is not as involved. 

This post is but one example of “wanting to” as opposed to “being compelled to.” I started this post with one sentence, though it is not the introductory sentence that you see above. I wrote a few words to get rolling and then took off, as John Coltrane said, in both directions at once. It was because I wanted to. “The Kill Zone” name notwithstanding, no one here writes with a gun to their head. We are all here because we want to be, whether to write or to read what is written. 

Now we present below an example of some writing that a six-year-old miscreant was compelled to do as a classroom punishment in the closing days of first grade. History has not recorded what the lad did over sixty years ago to earn this assignment. If rehabilitation was the purpose please rest assured that the effort failed miserably.  It is a wonder that he ever took pen(cil) to paper again voluntarily, but he did occasionally and still does.

Photo by Al Thumbs Photography. All rights reserved.

Try what I suggest and see what happens. At worst you will have wasted a few seconds. At best, it could be the start of something big. As with most things, the end result may be somewhere in the middle. Don’t worry about that. This is a worry-free activity for enjoyment as opposed to production. Just put a few words down for the fun of it. You might be surprised.  

Actually, let’s try it right now. Seven words or less. Go! Here’s mine:

“He wondered where the painter was.” 

Have a relaxing Memorial Day. While you do so, please remember the reason for the season. Thank you. 

Photo by Justin Casey on unsplash.com

 

7 Tips For Producing More Words

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by James Scott Bell
@jamesscottbell

We all know this to be true: to make serious dough as a writer means a) writing a lot; and b) writing well. This latter consideration is why TKZ has been around as long as it has (and we’re proud to say we are once again a Writer’s Digest Best 101 Websites for writers). We care about our craft and love helping writers get better.

As for writing a lot, most of you know that my best advice is writing to a quota. I’ve done this for 25 years. I keep track on a spreadsheet my daily, weekly, and yearly output. I used to go for a daily quota, but would feel guilty when I had to miss a day for some reason. Now I use a weekly number, and divide that by six days (I take one day off to recharge). If I miss a day I can readjust and add more words to the other days. 

I’ve also made a study over the years of writing efficiency. I don’t like wasting time when I write. I want to get the words out and stories completed. Here are some of the things I do. Maybe a few of them will help you, too. 

  1. Writing Sprints

Sometimes you can sit down at the keyboard and pound out 1,000 words or more in a state of delightful flow. Other times writing seems like walking in snow shoes through the La Brea Tar Pits. On days like that it feels daunting to contemplate 1,000 words. So I break it down into writing sprints.

A sprint is 250 words. That’s all. A nifty 250. Your Ficus tree can write 250 words. Don’t be shown up by a Ficus tree. Just do it.

Then rest. Catch your breath. Walk around a bit. Then come back and do another 250. 

Repeat until your quota is done.

Remember this rule, too: when you write, don’t stop to edit. Keep going. Which leads us to #2: 

  1. Place Holding

Often in your writing you’ll come to a spot where you’ll need to spend time on things like research, coming up with a name for a new character, specific details of the setting, and so on. When I come to such a point I put in a placeholder (three asterisks ***). That way I can keep on writing and later come back during editing time and fill in the info. 

I might be writing along and put in: ***POLICE PROCEDURE. This tells me there’s a specific detail I need to research on that point.

Or a new character comes in. I might use a descriptive word and do the name thing later: ***SNARKY. My placeholder brings me to this spot, I created the name, then do find (SNARKY) and replace with the name.

This keeps me writing “in the zone.” 

  1. Scene Storming

If you take just 2 -3 minutes to “scene storm”—brainstorming with a scene goal in mind—you’ll write a scene with an organic connection to the overall story and, as a bonus, save time in the revision stage. Yes, you’ll need to edit your immortal prose, but it won’t necessarily be a macro edit. In other words, you usually won’t have to throw out entire scenes and write new ones.

To storm a scene, ask three basic questions. 

First, what is the viewpoint character’s OBJECTIVE in the scene? What does she want? If she doesn’t want anything, don’t even think about writing that scene. 

The objective can be external or internal. 

Examples of an external objective:

  • Question a witness
  • Confront a boss
  • Hide from a stalker
  • Get a weapon
  • Avoid being followed
  • Steal the money
  • Gain access to a location

Examples of an internal objective:

  • Figure out the next move
  • Get a handle on emotions
  • Analyze the situation
  • Relive a memory (e.g., flashback)

Next, come up with a list of potential OBSTACLES to gaining the objective. This is where conflict, external and/or internal, develops. Obstacles can come from another character who has an agenda directly opposed to your Lead. Or it can be something physical, like the bridge is out or the car won’t start.

Finally, what will be the OUTCOME of your scene? Success or setback? Usually the latter makes for greater suspense, but occasionally you’ll want a success…so long as it leads to more trouble! 

My favorite example of this is from the movie The Fugitive. Remember when Richard Kimble is posing as a hospital custodian? He’s on the trauma floor when a doctor asks him to help by taking a kid on a gurney down to an observation room. But he knows from what the kid is saying and a sneak look at the x-rays that the kid needs to be operated on, stat. In the elevator he changes the orders and delivers the kid to an operating chamber, saving his life. Success! But he was observed looking at the x-rays by the doctor, and she confronts him and starts calling for security. Now he has to make an escape. More trouble!

So just a few minutes considering Objective, Obstacles, and Outcome will have you writing faster because you know where you’re going. 

  1. Riff like jazz

Now and then I like to riff on an emotional moment within a scene. When I come to a place where a strong emotion is felt by the Lead, I write 100 or 200 words without stopping, finding various ways to describe the emotion. I might use metaphors, memories, smells, colors, whatever comes to mind. I write these really fast, letting the intensity of the moment drive the words. 

I analyze later, and may end up using only one or two lines. This may, at first blush, seem like inefficient writing, since I toss out a lot of it. But in this case it’s worth it, because the lines I use will be some of the best writing I’m capable of.

  1. Write something on your next project

Wait, what? You don’t have your next project ready to go? You need to be more like a movie studio! You have one novel in production (your WIP). But you also have your next “green-lighted” project, the one that will be given your full attention when the current work is finished.

If I hit a snag in my WIP, I let it rest and go over to my next project. I have it set up in Scrivener and look at my scene cards on the corkboard. I’ll choose one that calls out to me and write 250 words or so for that scene. Then back to my WIP.

In addition to your WIP and your next, you should also have several projects “in development.” Everything from one-line ideas to elevator pitches. Give these some thought every week in a dedicated “creativity time.” See my post on “Chasing a New Idea.“

  1. Write dialogue only

By writing just the dialogue—and by that I mean no descriptions or action beats—you can generate a lot of words that will help develop the scene. You go back later and insert the other stuff. I know what my scene is going to be about (via scene storming). By just writing dialogue I allow my characters to improvise. It’s fun to hear what they come up with.

  1. Drink stronger coffee

Hey, it worked for Balzac. Of course, his 50-cup-a-day habit led to his untimely death from caffeine poisoning. But he did produce the work!

My tongue is firmly planted in my cheek, of course. Well, a little. I really mean this tip to be: take care of your brain. Get enough sleep. Exercise. Eat salmon and blueberries, nuts and dark chocolate. 

And yes, “the science” says that moderate coffee intake is good for the gray cells, and for other things like reducing the risk of Type-2 diabetes and liver disease. So enjoy a cup or two of joe as you write. Your brain will thank you as your fingers fly across the keyboard. 

Now if you’ll excuse me I have some writing to do on my WIP. If you have any tips that have helped you with writing production, please share them with us!

Serialized Fiction and Vella – What Do You Think?

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By Steve Hooley

*Our website is having problems this morning, not allowing comments. Please check back later to see if the problem has been resolved. Sorry for the inconvenience, and thanks for stopping by.

I chose the topic of serialized fiction – a look back and a look forward – for today’s discussion, because Kindle has recently announced that it is entering the market. Vella is the name of Kindle’s new platform for serialized fiction. Let’s look at it, as well as some other sites, and then discuss reasons for considering serialization, and some creative ways to do so.

First of all, what is serialized fiction? The Free Dictionary defines it as “a novel, play, etc, presented in separate installments at regular intervals.” Wikipedia states, “In literature, a serial is a printing format by which a single larger work, often a work of narrative fiction, is published in smaller, sequential installments.”

The history is interesting, with serialization being around for several hundred years, since the development of movable type. Early authors who used it successfully include Charles Dickens, Wilkie Collins, and Sir Arthur Conan Doyle.

Here is a list of  sites offering writers the opportunity to serialize their fiction:

Vella: Kindle Direct Publishing announced in April the launch of Vella and gave a brief description. Basically, writers (currently available to U.S. writers only) will use Kindle Direct Publishing as they already have, and where they can write or upload their stories to Vella. (See the second article below for many of the details.) It is available to writers now. Readers can access stories in the next couple months.

Readers will access Vella on their phones on the Kindle Vella app for iOS or Android, or on the Kindle Vella website on desktop. Readers can read the first three episodes for free. After that they will buy tokens to unlock additional episodes. Episodes can range from 600 to 5000 words, and the price will vary according to length of the episode.

Writers will receive 50% royalties from the tokens purchased. Some estimates of earnings showed a 3000-word episode (or chapter) would pay about $0.15. Extrapolated, a 30,000-word novella would equal $1.50 – 0.45 (first three episodes free) = $1.05. And a 90,000-word novel would pay $4.50 – 0.45 = $4.05.

Tokens can be purchased in larger quantities, decreasing their price, and decreasing writers’ royalties. And Kindle plans to sell the tokens through other channels, which will take a 30% cut, meaning the writer will earn 15% less

Here are links to articles with more detail:

https://selfpublishingadvice.org/self-publishing-news-what-is-kindle-vella/

https://blog.reedsy.com/kindle-vella/

Potential benefits include higher earnings than with Kindle Unlimited (time will tell), and the possibility of reaching a younger market (teens) who often don’t own a Kindle and read on their phones. Longer works would pay better, because the first three free episodes would be a smaller percentage of the whole. And the cost of cover art could be significantly less, with nothing more than an image required. (No text.)

Caveats from experienced writers include the fact that payment from Kindle has changed in the past, and apparently token prices have already been discounted in certain situations (benefiting Kindle, but decreasing royalties for writers).

Now to other sites. And here’s a link to a more detailed article:

https://medium.com/@eliangonz/serialized-fiction-190ef5f65bda

Royal Road: mostly Litrpg and Sci-Fi. No system for monetizing the stories. Stories must be approved to be published.

Pros: Decent interface. Good community.

Cons: No reading app. No monetization option.

Webnovel: Big site. Most popular genres are translations from Chinese romance novels. Writers are contracted to provide a minimum word count per month in order to get paid.

Pros: Good interface. Excellent reading app. Easy system to get featured. Responsive community on Discord. Lots of readers.

Cons: No straightforward monetization option.

Tapas: Good interface. Oriented toward comics. After getting 25 subscribers, writers can ask for donations to unlock the rest of the chapters.

Pros: Excellent interface. Excellent reading app. Straightforward monetization system.

Cons: More for comics. Getting featured is out of writer’s control.

Moonquill: new as of 5/19. Can monetize your work from get go with an ad system.

Pros: Good interface. Monetization system, but it had not been implemented as of 5/19.

Cons: Relatively new. Caters to authors already on Webnovel.

Wattpad: The biggest site. It has launched careers for some writers. Requires constant interaction with readers. Writers are using it to attract readers to their subsequent novels. Difficult to navigate. No monetization.

Pros: Biggest site with largest following.

Cons: Bad interface. No monetization.

Medium: Have to subscribe to read. Have a paid partnership program. Not a lot of serialized fiction.

Pros: Good interface. Easy to publish. Has a monetization option.

Cons: Subscription program for readers. Payment only through Stripe.

Radish: Has had issues with censorship and removal of works. Payment issues. Can’t edit stories once they are published. Mostly romance.

Pros: Pretty interface.

Cons: Problems with transparency, payment, and removal of content.

Dream:

Cons: Many people have advised against working with them. Require exclusivity. Concerns with payment after initial payment.

Patreon: JSB uses this site successfully for short stories. I asked him what he thought about using it for serialization. Here’s his answer: “Patreon isn’t a dedicated platform for short fiction. An author could certainly try to gain patrons for such a thing, as I have. But the lure of a Vella or a Radish is the potential to gain a huge following and, thus, some nice payouts.”

Reasons to consider serialization: Here’s one writer’s list of possible reasons (his opinions):

https://blog.usejournal.com/serial-storytelling-part-one-is-it-worth-it-6f6a94954afa

  1. If you have an experimental idea. For example, this writer was the first to publish a novel on a series of Twitter tweets.
  2. If you have access or can publish your serial on an established literary platform.
  3. You have a good fan base and the marketing know-how to make dollars at self-publishing.
  4. You have the will to transform serial storytelling into success no matter the risk.

But other than that, most articles came down to the conclusion that serialization has more potential for exposure, less potential for making money. And one author added the caveat that it may require a lot of interaction with readers.

The above writer who gave the list of possible reasons for serialization, also listed the following possible sites for serialization:

  1. Social media platforms
  2. Journals and anthologies
  3. Newspapers
  4. Blogs (he listed Medium – see above)
  5. Wattpad – he described as the “grandmother of it all.”
  6. Amazon (and that’s what Vella is)

 

Now it’s your turn:

  • What serialized fiction sites did I miss?
  • Do you plan to try Vella or one of the other sites?
  • What has been your experience (or that of colleagues) with any of the sites? Pros and cons?
  • What do you think the perfect site for serialized fiction would consist of?
  • Bonus points: What creative alternatives can you think of for serialized fiction? Example: convincing your local library to serialize local writer’s stories on a weekly library blog.

Titles and Comp Titles — How To Find the Best Ones For Your Book

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I asked my dear friend Ruth Harris to dazzle us with her experience of choosing titles and comps, and she delivered. Big time.

Ruth is a New York Times, award-winning bestselling author whose novels have sold millions of copies in hardcover and paperback editions. Translated into 19 languages and sold in hardcover and paperback editions in more than 30 countries, her books were Literary Guild, Book-of-the-Month Club and book club selections around the world. Ruth is also a former Editor, Editor-in-Chief and Publisher at Big Six and independent NY publishers who knows the publishing business from both sides of the desk.

And so, she’s an author who knows what works and what doesn’t. Enjoy!

A Prince by any other name would still be a Prince. (I hope.)

Meghan by any other name would still be a princess.

Ditto Diana.

Lord or Lady. Peasant or serf.

Professor or student.

Beginner or expert.

Titles orient us to where we are and what we should expect next.

Doesn’t just apply to people, either. Also applies to books, because time-pressed readers/editors/agents take only a few seconds to make their buy decision, and authors have the same few seconds to make their sale.

If you’re aiming for a traditional publishing deal including relevant comp titles in your query letter is a must, because comp titles define the expectations and positioning of your book. Well-chosen comp titles provide a target in a crowded marketplace, and will affect your cover, blurb and sales pitch.

Agents and publishers ask for comp titles because they need a quick shorthand way to establish the basis for sales expectations and marketing. The agent/editor/potential reader needs a reference point, and, if your book will appeal to readers who enjoy legal thrillers, steamy romance or epic fantasy, you’re providing a valuable selling tool by providing appropriate comp titles that give a solid clue about which market you’re aiming at.

Meaning before details.

According to John Medina of the University of Washington, the human brain requires meaning before details. When listeners doesn’t understand the basic concept right at the beginning, they have a hard time processing the rest of the information.

Bottom line for writers: The title and the cover—image plus title—have to work as a unit to explain the hook or basic concept first. Wrong image and/or misfit title confuse the would-be buyer and you lose the sale. On-target image plus genre-relevant title and the reader/agent/editor will look closer.

Your cover indicates visually by color, design and image what the reader can expect inside—a puzzling mystery, a swoony romance, futuristic scifi, or scary horror—but the first words the prospective reader/agent/editor sees are the ones in the title.

Your title tells readers what to expect.

You’re unpublished but your title is awfully close to Nora Roberts’ newest or…ahem…a clone of James Patterson’s most recent? Come on. Get real. Please. For your own sake.

Your book is about a modest governess in 19th Century London who falls in love with the maddeningly handsome Prince who lives in the castle next door, but your title promises hotter-than-hot, through-the-roof sales like, oh, maybe, 50 Shades Of Grey? Really? 51 Shades of Grey is the best you can come up with? Seriously?

If you’re in a quandary about choosing a title for your book here are Anne’s 10 Tips for Choosing the Right Title for Your Book.

You can also research successful titles in your genre for inspiration. Whether your genre is romance or suspense, you will find that certain words recur. Just be aware that most publishing contracts give the publisher the right to change the title. Sometimes the author is pleased.

Other times? Not so much. (Don’t ask me how I know, but horror stories abound.)

If the title you’ve chosen for your book is your idea of the one and only, check your contract to make sure you have the last word on title. The reality, though, is that few author have this right and, if you’re just starting out, you won’t. Sorry about that, but it’s the reality.

If you’re self-pubbing, you control the decision about titles. And, if you think of a better title in the future, you can easily change a title later.

All about comp titles.

The writer’s version of GPS, your comps tell readers/agents/editors where they are and what they can expect if they go further. That’s why a poorly chosen title or the wrong comp titles are an invitation to nowheresville for you and your book.

A sweet romance compared to a horror epic called Tarantula Invasion? I don’t think so.

Scifi comped to something titled A Duke For The Duchess? Nope.

Serial killer police procedural titled Miss Emily’s Quaint Cupcake Cafe? You’re joking, right?

Comp titles are books that are similar to yours. Comps help agents/editors/readers figure out who your book will appeal to and how big the potential audience might be. Comps give the Art Department or your cover artist a starting point and help them understand what is required.

Comps are indispensable to the sales department at a publisher and serve the same purpose in your blurb. Sales reps have only a few second to interest a buyer or bookstore owner. Being able to tell them that New Book X is like Old Book Y is useful shorthand telling the prospective buyers something about the likely audience and sales potential.

  • “If you like X, you’ll love Y”
  • “If you like action-adventure with strong female leads, you’ll like Y”
  • “If you like Regency romance, you’ll like Y”
  • “Readers who like Dean Koontz will love Y”

Another approach is X is like Y—with a twist.

  • “Cozy mystery with dragons”
  • “Historical mystery with space ships”
  • “Romantic suspense in a gay retirement home”

A third example is X meets Y—with a twist.

  • “Jack Reacher meets Jane Austen”
  • “Fan fiction meets literary memoir”
  • “Leo Tolstoi meets K-pop.”

Do’s and don’ts of choosing comp titles.

  • Do stay within your own genre (or genres if you write mash ups).
  • Do keep it realistic. Choose comps with the same likely sales pattern: out of the gate with a burst or a long, slow and steady sales arc, front list star vs backlist stalwart.
  • Do keep it recent: choose titles published within the last two or three years so that they are still fresh in the minds of reader/agents/editors/sales staff/store buyers. Pointless to choose a comp from a decade ago that no one remembers.
  • Don’t abandon common sense and compare your book to a #1 NYT bestseller or the latest gee-whiz phenom.
  • Don’t mix formats. If your book will be offered in a digital edition, don’t compare it to a hardcover title and vice versa.
  • Don’t jump genres. Compare apples to apples, oranges to oranges. That is, compare scifi to scifi, thriller to thriller, epic fantasy to epic fantasy, literary fiction to literary fiction.
  • Don’t ignore demographics. If your book will appeal to women, be sure to choose comps that will appeal to that same reader. Don’t choose a comp that will appeal to young adult readers or males looking for hairy-chested adventure in the remote jungles of Borneo.

Where to find good comp titles.

Amazon, Barnes & Noble, Kobo and the gang.

Because readers of romance tend to buy more romance and readers of action-adventure tend to buy more action-adventure, type the title of a book similar to yours into the search window of any book seller to find recommendations under headers like:

  • “Customers who bought this also bought”
  • “What customers bought after viewing this”
  • “Trending now”
  • “Pageturners”
  • “Monthly picks”
  • “Frequently bought together”
  • “Favorite authors”

Goodreads

Tell Goodreads what genre you’re interested in and they will provide a list of titles.

Or you can enter comp titles you’re already considering to ask for more suggestions.

You can also describe the kind of book you’re looking for—“thriller set in Iceland,” “mystery in Uruguay,” “cozy mystery in Nantucket,” or “scifi in a crippled space capsule”—for suggestions.

Goodreads Choice Awards lists their annual picks by category if you’re looking for even more inspiration.

Bestseller lists.

The middle or lower down titles in the NYTimes and the USA Today lists are good starting points, but don’t overlook your town or city. Your local bookstore will know what books are selling well in your area.

If your book is of regional interest—New England, Florida, the Far West—local bestseller info will be valuable and all you have to do is ask.

Librarians can help you ID relevant books that float just below the top bestsellers. We not talking mega authors and books, but titles just below the top ten or twenty that have reliable sales records and are known by buyers/agents/editors/retailers.

BookBub.

Sign up—it’s free—and ask for recs in genres similar to yours or by authors who appeal to the same readers you are looking for.

BookBub also has extensive genre lists that can be helpful as well as real-time updates from authors who write books similar to yours.

More help.

You’ll find more ideas for finding comp titles in this marketing-oriented post by Penny Sansevieri about Finding and Using Competing Book Titles in Your Book Marketing

Dave Chesson’s Publisher’s Rocket uses up-to-date market research data to quickly identify relevant comp titles, categories and keywords.

NerdyBookGirl offers a helpful FREE Book Category Hunter.

★★★★★“WOW! WHAT A STORY!”★★★★★

“A master storyteller coaxed me through a maze of fascinating, brilliant, tragic, and heartwarming twists and turns, and left me feeling uplifted and satisfied. ZURI slides to the top of my favorite books of 2020!”

—Sue Coletta, award-winning, bestselling author

 

99c Sale. Ends soon.

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Writing Wisdom from Gary Provost

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Jim’s Reader Friday question got me thinking. What is the special sauce that ignites a writer’s brain? Would a new writer know when to run with an idea and when to let it go? Maybe. Maybe not.

With that in mind, I’ll share the following tips from critically acclaimed author and beloved writing instructor, Gary Provost. Incidentally, these tips can be used for fiction and nonfiction, if your nonfiction falls into the “story” category (i.e. true crime, historical, narrative nonfiction, etc).

Gary Provost created a simple paragraph to encapsulate the dramatic arc in a story.

Once upon a time… something happened to someone, and he decided that he would pursue a goal. So he devised a plan of action, and even though there were forces trying to stop him, he moved forward because there was a lot at stake. And just as things seemed as bad as they could get, he learned an important lesson, and when offered the prize he had sought so strenuously he had to decide whether or not to take it, and in making that decision he satisfied a need that had been created by something in his past.

This works because of its classic dramatic structure, which is the most satisfying type of story for the reader. It’s brilliant, if you take the time to dissect it. For now, I’d like to concentrate on a quick and dirty shortcut to test a story idea.

Gary Provost thought of stories in terms of a series of “buts.”

Joyce is a poor secretary, but she meets a millionaire and marries him.

She’s married to a millionaire, but the marriage goes sour.

She wants to end the marriage, but she (allegedly) thinks she’ll be left penniless.

She perhaps has a motive for murdering her husband, but so do other people.

After the murder, police suspect her, but she passes two polygraph exams at two different times and places. One, a highly regarded expert.

She passes the polygraphs, but the court rules they will not be allowed. But a federal court rules in a different case that the polygraphs can be allowed.

She goes back to court to get the polygraph tests allowed, but Judge Smith still will not allow them.

Someone claims to have heard shots at 3:30 A.M., but the medical examiner says that Stanley died around 5:30 A.M., consistent with Joyce’s story. She seems to be telling the truth, but it was five minutes from the time of the Colorado phone call to the call to 911.

Joyce allegedly says to Officer Catherine Parker, “I shouldn’t have done it,”but Parker never reports this.

Three days after the murder a cop tells the medical examiner that he saw signs of lividity, indicating that the body had been dead for a few hours.

But Wetli, the medical examiner, reviews his material, still comes to the same conclusion. Stays with that conclusion for three years.

No charges against Joyce, but the Miami Herald starts an anti-Joyce campaign, demanding that she be brought to justice.

Newscaster Gerri Helfman is about to get married, but her father is murdered.

No charges are brought against Joyce, but Stanley’s family pressures the state’s attorney’s office to come up with something.

And on and on it goes.

The above series of “buts” Provost used in a book proposal for a true crime book entitled Rich Blood. The proposal started a bidding war between publishers.

In the end, he decided to write Deadly Secrets instead. Turned out to be the right move because Deadly Secrets became the mega-hit Perfect Husband: True Story of the Trusting Bride Who Discovered Her Husband was a Coldblooded Killer.

Use a series of “buts” to test your story idea. Obviously, a “but” won’t fit every sentence. When it doesn’t, try “and then.” But a “but” should follow “and then” soon. Why? Because “buts” are complications. Complications = conflict. And conflict drives the story.

Example:

Husband kills wife, and then stuffs her body into a 3ml bag, and then drives to a secluded area to bury her, but his foldable spade isn’t in the backseat. Did the neighbor borrow it again?

When you write don’t keep all the “buts” and “and thens.” Think in those terms, but you don’t want all of them in the final draft. Over time your story sensibilities will automatically search for (nonfiction) and/or apply (fiction) this rhythm.

The point is, whether we write fiction or nonfiction, we need to find the story beneath the headline or first spark of an idea. Without a narrative driven by conflict, the story will fall flat.

Five pieces of wisdom from Gary Provost’s 100 Ways to Improve Your Writing.

  1. A writer’s most important vocabulary is the one he or she already has. 

Learning new words is much less important than learning to use the words you already know. Think about your ideal reader. If he or she wouldn’t understand your word choice, you might as well be writing in a foreign language. Over time finding the right word becomes easier, almost a subconscious act. Until then, be intentional with every word.

  1. A lead should have energy, excitement, an implicit promise that something is going to happen or that some interesting information will be revealed.

Whether a lead is the first sentence, the first paragraph, or even the first several paragraphs of your story, it should pique a reader’s interest by raising story questions and give readers someone (or something) to care about before delving into the backstory.

Act first, explain later.
—James Scott Bell

A strong lead delivers on the promise it makes.

  1. When writing a beginning, remove every sentence until you come to one you cannot do without. 

Meaning, make your point by answering “who, what, when, where” in the first paragraph. Make the reader wait for “why.” Unless, of course, the why is the character’s goal.

A topic sentence contains the thought that is developed throughout the rest of the paragraph. The topic sentence is commonly the first sentence in a paragraph. For each paragraph ask, “What do I want to say here? What point do I want to make? What question do I want to present?” Answer with a single general sentence.

When you edit, ask how each sentence works for the paragraph. Ask why it’s there. Does it have a purpose? Great! Then keep it. If you can’t pinpoint why you included that sentence, hit DELETE.

  1. Style is form, not content.

In writing, the word style means how an idea is expressed, not the idea itself.

A reader usually picks up a story because of content but too often puts it down because of style.

 

  1. To write is to create music.

The words you write make sounds, and when those sounds are in harmony, the writing will work.

 

Gary Provost was highly regarded as an author, sought-after speaker, consultant, and celebrity biographer.

“The writers’ writer” authored thousands of articles, columns, and dozens of books covering most every genre. His highly acclaimed Writers Retreat Workshop, and video and audio courses remain available through writersretreatworkshop.com.

What’s your favorite piece of advice here? Care to add a tip?

Out With Them!

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By Elaine Viets

I was listening to a talk radio show when I heard something like this:

“You’ve given us a lot to unpack here, Bill,” the host said. “Destructive weather events are becoming the new normal in these uncertain times.”
The guest blathered, “Yes, we’re all in this – ”

No! I switched off the radio before he finished saying, “We’re all in this together.”
I’ve learned to live with many of the old cliches and misused words. I no longer cringe when someone says, “Irregardless.”
But these uh, uncertain times have spawned a new and even more annoying crop of cliches. They’re infesting our language like termites. My husband Don is tired of listening to me gripe. But I can tell you, can’t I, dear reader?

Here is my list of words and phrases I’d like to see banned. I hope they don’t creep into our conversation – or worse, our writing.

UNPACK. Usually suitcases are unpacked – we remove the contents and put them away. But lately unpack has been used in another way: to consider, to analyze, to reveal. Webster says that use is legit, but it rubs me the wrong way. Never mind that Shakespeare himself used it, during Hamlet’s rant (uh, soliloquy):

Why, what an ass am I! This is most brave,
That I, the son of a dear father murder’d,
Prompted to my revenge by heaven and hell,
Must, like a whore, unpack my heart with words,
And fall a-cursing, like a very drab

PROCESS. After you unpack something, you need time to process it. “After my mother died, it took a long time to process her death.” What the heck? Are you a computer?

EVENT. Here’s another one that gets me. A tornado trashes an entire town, killing innocent people and destroying their homes. And what does the media call it? “A weather event.”
Why? Do you sell tickets to a tornado?


LIGHT AT THE END OF THE TUNNEL. Something we’re not seeing these days, but the media keeps saying it’s there. This phrase has been around for maybe two hundred years. Some sources say it goes back to the 1800s and was used “in a letter by English novelist George Eliot.” John F. Kennedy made it popular in the mid-1960s when he talked about Vietnam. The phrase can be either one of hope – or despair.

 

GIVE 110 PERCENT. Mostly said by corporate types. Can you folks even add?

BAD OPTICS. PR speak for “this looks bad.” For instance, “Widgets Inc. cut ties with their foreign supplier when they found out the supplier used child labor.” Did Widgets care about those toiling tots? Heck no. But they were worried what their customers would think.

EVERYTHING HAPPENS FOR A REASON. Usually said after some especially senseless tragedy. Often followed by another favorite phrase: “thoughts and prayers.”

Covid has spawned a crop of cliches:

IN THESE UNCERTAIN TIMES. A euphemism for “in these hopelessly screwed-up times.” And unless we’re fortune tellers, almost all times are uncertain. We can’t see the future.

IT IS WHAT IT IS. A mental shrug. An annoying way of saying, “I don’t want to do anything about it.” Politicians as far back as George Bush have used it and it’s the favorite excuse in sports. Your Dictionary says, one famous example was when the coach of the US hockey team at the 2006 Winter Olympics excused his team’s “lack of rest by saying, ‘We’re going to do the best that we can. It is what it is.’”
If it will make you feel any better, other languages also have versions of this, according to Your Dictionary: “In Persian, ‘Fihi Ma Fihi’ means the same thing and was the title of a famous work by Rumi, a 13th century writer. In Spanish, the phrase ‘Que será, será’ means ‘what will be, will be.’ This is a somewhat more optimistic twist on the idea.” Doris Day made that phrase into a song.

LESS THAN. In mathematics it means smaller. Four is less than six. But the term is less than satisfactory when it strays in to everyday language. It’s wrong to make people feel “less than.” Less than what?

LIVING MY BEST LIFE. Oh? You get more than one? Lucky you. Like it or not, I’m already living my best life – now.

NEW NORMAL. The new normal not only isn’t normal, it’s not even new. Wikipedia, for heaven’s sake, points out that every time we have a major crisis, we dig up that term and dust it off. It seems to have appeared the first time in 1918, right after World War I. Henry A. Wise Wood spelled it out for us: “How shall we pass from war to the new normal with the least jar, in the shortest time? In that respect should the new normal be shaped to differ from the old?”
Pundits have been working variations on that theme after the 1990s Dot-Com Bubble, the financial crisis of 2007-2008, September 11 attacks, the aftermath of the 2008–2012 global recession, and now – the COVID-19 pandemic.
“The New Normal” was a TV show and country singer Cooper Alan even has a love song called “New Normal.” https://www.youtube.com/watch?v=poBwXChcvCY

So which words or phrases are driving you nuts in these . . .um . . .difficult times? Go ahead. You can tell us.

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Now out! DEATH GRIP, my new Angela Richman, Death Investigator mystery. Kirkus magazine says, “Viets produces chills with a murder hunt turned on its head.” Buy it here: https://tinyurl.com/ya9q9tfm