About Sue Coletta

Sue Coletta is an award-winning crime writer and an active member of Mystery Writers of America, Sisters in Crime, and International Thriller Writers. Feedspot and Expertido.org named her Murder Blog as “Best 100 Crime Blogs on the Net.” She also blogs at the Kill Zone, Story Empire, and Writers Helping Writers. Sue lives in New Hampshire, her humble abode surrounded by nature and wildlife. Her backlist includes psychological thrillers, the Mayhem Series (books 1-4) and Grafton County Series, and true crime/narrative nonfiction. Now, she writes gripping eco/environmental thrillers with a focus on wildlife conservation, Mayhem Series (books 5-9 and continuing). Sue's appeared on the Emmy award-winning true crime series, Storm of Suspicion, and three episodes of A Time to Kill on Investigation Discovery. Learn more about Sue and her books at https://suecoletta.com

Our Brain and Creativity

By Sue Coletta

Creativity and the brainFirst, let’s define the word “muse.”

A muse is a woman, or a force personified as a woman, who is the source of inspiration for a creative artist. How amazing that we’re able to tap into her energy and translate our story to the page.

An alternate definition of “muse” is an ancient Greek word that means to be absorbed in thought or inspired. Amusement is the absence of thought or inspiration. Hence why social media can destroy our creative time. Over saturating ourselves with anything, including thoughts, outside and inner pressure, too many ideas, etc., can wound our muse. Ever notice that some of our best ideas come when we’re falling asleep or taking a shower or walk? That’s because our mind is relaxed. For those that struggle to structure themselves should consider using a matching worksheet maker to help them keep on track with educational tasks, they have laid out for themselves to improve their creativity.

What happens inside the brain?

Dr. Lotze from the University of Greifswald had always been fascinated by the creativity of writers, so he wondered how the brain reacted when they crafted stories. In a scientific study, he took novice writers who’d never completed a story and professional writers who’d authored published books. The results amazed him.

Did you know our brains react differently, depending on whether an author writes professionally or if they’re just beginning their writing journey?

First, Dr. Lotze built a custom-made writing desk. While lying supine, their head cocooned inside the scanner, the subject rested their arm on a wedged block. He positioned several mirrors which allowed the writers to see what they were writing.

Novice Writers

Dr. Lotze asked 28 volunteers to first only copy a block of text. This gave him a baseline of brain activity. Next, he gave them the first few lines of a short story and told them to continue on. Thus, triggering their muse. They were allowed to brainstorm for one minute, write for two.

Hippocampus in red.

The research showed certain parts of the brain became active during the creative process but not while copying text. During brainstorming, some vision-processing regions also came alive in some of the writers, as if they were seeing the scene unfold in their mind’s eye.

During the writing process, other regions activated, as well. Dr. Lotze theorized that the hippocampus was retrieving factual information for the subjects to use in their stories. Who says research isn’t important?

Another region of the brain, near the front — left caudate nucleus and left dorsolateral and superior medial prefrontal cortex, which is crucial for storing several pieces of information at once — also activated. When writers juggle characters and plot lines we put special demands on that part of the brain.

The problem with this study was that he’d chosen all novice writers.

What happens inside the mind of a seasoned writer?

Twenty authors volunteered this time. In the same position as the novice writers, Dr. Lotze gave seasoned writers the exact same instructions. Brainstorm for one minute, write for two. Like before, the first few lines had been written for them.

Dr. Lotze’s findings are as follows …

During creative writing, cerebral activation occurred in a predominantly left-hemispheric fronto-parieto-temporal network. When compared to inexperienced writers, researched proved increased left caudate nucleus and left dorsolateral and superior medial prefrontal cortex activation. In contrast, less experienced participants recruited increasingly bilateral visual areas. During creative writing, activation in the right cuneus showed positive association with the creativity index in expert writers.

High experience in creative writing seems to be associated with a network of prefrontal and basal ganglia (caudate) activation. In addition, the findings suggested that high verbal creativity specific to literary writing increased activation in the right cuneus associated with increased resources obtained for reading.

You can read the full report here.

Let’s break it down in easier terms.

The brains of seasoned writers worked differently than novice writers, even before they began to write. During the brainstorming, the novice writers showed more activity in the brain’s regions responsible for speech.

“I think both groups are using different strategies,” said Lotze. “It’s possible that the novice writers are watching their stories like a film inside their head while the professional authors are narrating it with an inner voice.”

He discovered more differences.

Deep inside the brain of seasoned writers, a region called the caudate nucleus, responsible for skills that require a lot of training and practice, also became active. In the novice writer, it didn’t. The caudate remained quiet. Perhaps that’s due to the fact that when we start learning a skill we’re more consciously trying to master it. With practice, those actions become largely automatic, and it’s inside the caudate nucleus where the shift occurs.

Skeptics like Dr. Pinker, another scientist, said the test wasn’t involved enough to make comparisons. He’d rather see tests between writing fiction vs. nonfiction or other factual information. Creativity might also cause differences from writer to writer. For example, some writers may activate the taste-perceiving regions in the brain when they write about food. Another writer might rely more on sound. Paul Dale Anderson wrote a fascinating post that touched on this difference in more depth.

What’s the best way to summon creativity?

Read a book, listen to music or audiobooks — any exercise that forces us to envision someone else’s story world. A passionate and focused writer can accomplish more in a few hours than an unfocused writer can in a full day.

Over to you TKZers. What do you think of this study? Are you an auditory or visual writer? While writing, can you taste the food?

What Do Tom Turkey and Writing Have in Common?

by Sue Coletta

Photo by Andrea Reiman on Unsplash

Clare’s recent post got me thinking about craft and how, as we write, the story inflates like a Tom turkey. If you think about it long enough and throw in a looming deadline, Tom Turkey and story structure have a lot in common.

Stay with me. I promise it’ll make sense, but I will ask you to take one small leap of faith — I need you to picture Tom Turkey as the sum of his parts, constructed by craft. And yes, this particular light bulb blazed on over the Thanksgiving holiday. We are now having spiral ham for Christmas dinner. 🙂

But I digress.

Story beats build Tom’s spine (hook, inciting incident, first plot point, first pinch point, midpoint, second pinch point, all is lost, second plot point, climax). The ribs that extend from Tom’s spine liken to the equal parts that expand our beats and tell us how our characters should react before, during, and after the quest.

Broken into four equal parts, 25% percent each, we call this the dramatic arc and it defines the pace of our story.

  •             Setup: Introduce protagonist, hook the reader, and setup First Plot Point (foreshadowing, establishing stakes); establish empathy (not necessarily likability) for the MC.
  •             Response: The MC’s reaction to the new goal/stakes/obstacles revealed by the First Plot Point; the MC doesn’t need to be heroic yet (retreats/regroups/doomed attempts/reminders of antagonistic forces at work).
  •             Attack: Midpoint information/awareness causes the MC to change course in how to approach the obstacles; the hero is now empowered with information on how to proceed, not merely reacting anymore.
  •             Resolution: MC summons the courage and growth to come up with solution, overcome inner obstacles, and conquer the antagonistic force; all new information must have been referenced, foreshadowed, or already in play by 2nd plot point or we’re guilty of deus ex machina.

Tom Turkey is beginning to take shape.

Characterization adds meat to his bones and interesting, conflict-driven sub-plots supply tendons and ligaments. When we layer in dramatic tension in the form of a need, goal, quest, or challenge, Tom grows skin. Obstacle after obstacle, conflict after conflict, he sprouts feathers. Utilizing MRUs — Motivation-Reaction-Units; for every action there’s a reaction — sets our story rhythm. They also aid us in heightening and maintaining suspense.

When we use MRUs, Tom Turkey fluffs those feathers. Look what happened. He grew a beak.

Providing a vicarious experience, our emotions splashed across the page, makes Tom fan his tail-feathers. The stakes add to Tom’s glee, and he prances for a potential mate. He thinks he’s got the goods to score with the ladies. He may actually get lucky this year.

Then again, we know better. Poor Tom, he’s still missing a few crucial elements in order to close the deal.

By structuring our scenes, Tom grew an impressive snood. See it dangling from his beak? The wattle under his chin needs help though. Hens are shallow. Quick, we need to imbue the story with voice.

Ah, now Tom looks sharp. What an impressive bird. Watch him prance, all full and fluffy, head held high, tail feathers fanned in perfect formation. Stud muffin.

Uh-oh. Joe Hunter leveled his shotgun at Tom. We can’t let him die before he finds a mate. We need to ensure he stays alive. But how? We’ve given him all the tools he needs, right?

Well, not quite.

Did we choose the right point of view to tell our story? If we didn’t, Tom could end up on a holiday table surrounded by drooling humans in bibs. In other words, we’ll lose our reader before we even get a chance to dazzle them with Tom’s perfect structure.

We also need narrative structure. Without it, Joe Hunter will murder poor Tom. We can’t let that happen!

Narrative structure, by the way, is almost impossible for me to define (maybe one of our craft teachers will weigh in here). I call it the “oomph” and I know it when I write it. I also know when it’s missing. Have you ever started writing a story but it didn’t have that certain something? The story was just … meh. There’s nothing inherently wrong with it, but it didn’t sizzle like it should for some reason.

Yeah, so have I. Those novels are now trunked. Without the oomph, the story doesn’t work. We need the oomph — aka narrative structure.

Tom needs narrative structure, too, if he hopes to escape Joe Hunter’s bullet. He also requires wings, in the form of context. Did we veer too far outside of our readers’ expectations for the genre we’re writing in? Did we give Tom a heart and soul by subtly infusing our theme? Can we boil down the plot to its core story, Tom’s innards? What about dialogue? Does Tom gobble or quack?

Have we shown the three dimensions of character in order to add oxygen to Tom’s lungs? You wouldn’t want to be responsible for suffocating Tom to death, would you?

  •             1st Dimension of Character: The best version of who they are; the face the character shows to the world;
  •             2nd Dimension of Character:  The person our character shows to friends and family;
  •             3rd Dimension of Character:  Our character’s true character. If a fire broke out in a crowded theater, would she help others or elbow her way to the door to save herself?

Lastly, Tom needs a way to wow the ladies. We better make sure our prose sings. If we don’t, Tom could die of loneliness. Do we really want that on our conscience? No! To be safe, let’s review our word choices, sentence variations, paragraphing, grammar, and the way we string words together to ensure Tom lives a full and fruitful life. Don’t forget to rewrite and edit. If readers love Tom, he and his new bride could bring chicks (sequels or prequels) into the world, and we, as Tom’s creator, have the honor of helping them flourish into full-fledged turkeys.

Aww … it looks like Tom’s story will have a happy ending after all.

Over to you, TKZers. Is Tom Turkey missing anything? What would you name his mate?Can anyone define narrative structure in a more craft-appropriate way?

Want to meet more feathered friends? The antagonist in BLESSED MAYHEM has three pet crows, Poe, Allan, and Edgar. The Kindle version is on sale for a limited time.

Blessed Mayhem by Sue Coletta

 

 

With Help from Jeffery Deaver, Let’s Rock This First Page Critique!

Posted by Sue Coletta

Greetings, TKZers! Another brave writer has submitted a first page for critique. Rather than nitpick, I’ve approached this one a little differently. My comments are below. Hope you’ll weigh in too.

1st Page Critique

 

“Coming Home”

“Did I tell you I knew your father?”

John put on his best fake smile and nodded. “Yeah, you mentioned it when I first came in. You played football together?”

Ralph continued, “Yeah. Hank was one hell of a lineman. In our senior year against Haynesworth, he knocked their quarterback six feet into the air and…”

John couldn’t help but tune out. He’d heard the stories of his dad’s glory days retold hundreds of times with varying degrees of exaggeration. It happens when you live in a small town where everyone knows everyone else. It’s even more common when your father died becoming a local hero. It was bad enough when he was a kid, but ever since John returned home after flunking out of college last month he ran into people every day who felt the need to explain their connection to his father. He knew the story of every guy his dad had ever met or arrested and every woman he dated in high school. He just didn’t expect it during a job interview.

“…the refs decided we would get the point, the crowd went crazy. That victory carried us through the rest of the school year, but I don’t think that quarterback ever walked right again.”

John struggled to picture the large man sitting across the desk playing football. He couldn’t imagine this guy lifting anything heavier than a bowl of gravy since his beet-red face was sweating from the exertion required just to have this conversation. The man had to have had help squeezing his butt between the arms of that old wooden office chair which creaked horribly every time he moved.

John pushed to get the conversation back on track. “Pops, ur…sorry, Poplawski said you were looking for someone to start immediately.”

“The sooner, the better. Jim just walked out on us. No notice or nothin’. He came back from his shift one day last week and took his uniform off right here in this office. Said ‘this job doesn’t pay enough for this kind of shit,’ threw his clothes on the floor and drove home in his skivvies. Can you believe that? Left me in a pinch. I had to go out on his calls for the rest of the week.”

* * *

Overall, I liked this piece. Loved the voice too. With a few tweaks, I think this could be a strong first page. Brave Writer has given us a peek into the main character’s background without resorting to a huge info. dump. Paragraph four dances on the edge, but not so much that it pulled me out of the story. We have a sense of who John is and some of the difficulties he’s had growing up in his deceased father’s shadow. Life in a small town isn’t easy, and that’s clear.

I’m a sucker for snarky characters, so I loved this line:

He couldn’t imagine this guy lifting anything heavier than a bowl of gravy since his beet-red face was sweating from the exertion required just to have this conversation. 

It may read better if you broke it into two sentences, but I’d rather concentrate on the bigger picture.

What this first page is missing is a solid goal, something the MC needs to achieve more than anything. Sure, he’s applying for a job, but it doesn’t seem like he cares if he gets it. Why, then, should the reader care? Our main character must be in a motivated situation with an intriguing goal or problem to overcome.

The writer may want to save this piece for later in the story, even if it’s used on page two or three, and instead draw us in with a more compelling goal. Or, show us why this job interview is so important to John. Without the job, will he lose his house? Not have food? Is he trying to escape this small town for some reason?

Also, I’m not a fan of opening with dialogue unless it’s used for a purpose. For example, to raise a story question or to intrigue the reader. Dialogue, especially when used as an opening line, needs to sparkle (I’ll show you what I mean in a second). Without context and grounding, we risk disorienting the reader.

Let’s look at an example of dialogue that works as a first line and adds conflict to the entire first page. Maybe it’ll help spark some ideas for you.

The following is from The Burial Hour by Jeffery Deaver. For clarity, my comments are in bold, the excerpt italicized.

“Mommy.”

“In a minute.” 

Bam! Right off, we feel the tension mounting. 

They trooped doggedly along the quiet street on the Upper East Side, the sun low this cool autumn morning. Red leaves, yellow leaves spiraled from sparse branches.

Mother and daughter, burdened with the baggage that children now carted to school.

In five sentences the author has grounded us in the scene. We’re right there with the characters, envisioning the scene in our mind’s eye. Without even reading the next line we can sense the urgency of the situation. Plus, we can already empathize with the characters.

Let’s read on …

Clare was texting furiously. Her housekeeper had—wouldn’t you know it?—gotten sick, no, possibly gotten sick, on the day of the dinner party! The party. And Alan had to work late. Possibly had to work late.

As if I could ever count on him anyway.

Ding.

The response from her friend:

Sorry, Carmellas busy tnight.

Jesus. A tearful emoji accompanied the missive. Why not type the god-damn “o” in tonight? Did it save you a precious millisecond? And remember apostrophes?

“But, Mommy.” A nine-year-old’s singsongy tone.

“A minute, Morgan. You heard me.” Clare’s voice was a benign monotone. Not the least angry, not the least peeved or piqued.

first page critique

Can you see why this 1st page works? The goal is clearly defined and the main character needs to achieve it. The snappy dialogue between mother and daughter creates conflict. The voice rocks, and the scene hooks the reader. We need to read on in order to find out what happens next. More importantly, we’re compelled to turn the page. Questions are raised, questions that need answers. And that’s exactly what a first page should do. Don’t let us decide whether or not we want to turn the page. Grab us in a stranglehold and force us.

Over to you, TKZers. What advice would you give to improve this brave writer’s first page?

Social Media, Blogging, and SEO Tips

Posted by Sue Coletta

Social Media, Blogging, and SEO tipsTo prepare for my first post as a TKZ member (yay!), I read all the social media posts on the Kill Zone (my little research addiction rearing its head :-)). Back as far as 2009, Joe Moore wrote Social Networking Showdown, which explored MySpace vs. Facebook, Shelfari vs. Goodreads, Crimespace, Gather, Bebo, LinkedIn, and the all-important email list. Even though some of these sites are nonexistent today, Joe’s advice still applies. And in 2011, he shared his perspective on using manners online. Which is critical these days.

The way we conduct ourselves on social media matters. Hence, why Jim made social media easy and why, I presume, Jodie Renner invited Anne Allen to give us 15 Do’s and Don’ts of social media as only Anne could, with her fantastic wit.

One year later, in 2016, Clare shared what’s acceptable for authors on social media and what isn’t. Jim showed us the dangers of social media, and how it can consume us if we’re not careful.

Through the years the Kill Zone authors have tried to keep us from falling into the honey trap of social media. Which brings me to the burning question Kathryn posed this past June: Writers on Social Media: Does it Even Make a Difference?

In my opinion, the correct answer is yes.

Working writers in the digital age need to have a social media presence. Fans expect to find a way to connect with their favorite author. How many of you have finished reading a thriller that blew you away, and immediately went online to find out more about the author? I know I have. It’s only natural to become curious about the authors whose books we love. Give your fans a way to find you — the first step in building an audience.

I’ve seen authors who don’t even have a website, never mind an updated blog. This is a huge mistake, IMO. It’s imperative to have a home base. Without one, we’re limiting our ability to grow.

BLOGGING

There are two types of blogging: those who blog about their daily routine and those who offer valuable content. Although both ways technically “engage” our audience, the latter is a more effective way to build and nurture a fan base.

When I first started blogging I had no idea what to do. I got in contact with a web design company (just like web design company Nashville) to help me get set up, and away I went! I’ve always loved to research, so I used my blog as a way to share the interesting tidbits I’d learned along the way. For me, it was a no-brainer. I’d already done the research. Writing about what I’d learned helped me to remember what I needed for my WIP while offering valuable content to writers who despise research (Gasp!). Over time my Murder Blog grew into a crime resource blog.

Running a resource blog has its advantages and disadvantages. Be sure to look into the pros and cons before choosing this route. When I first scored a publishing deal, I realized most of my audience was made up of other writers. The question then became, how could I attract non-writers without losing what I’d built?

My solution was to widen my scope to things readers would also enjoy, like flash fiction and true crime stories. Who doesn’t like a good mystery?

With a resource blog it’s also difficult to support the writing community. Book promos go over about as well as a two-ton elephant on a rubber raft. If you decide to run a resource blog, find another way to support your fellow writers. When one of us succeeds, the literary angels rejoice.

There’s one exception to the “no book promos” rule for resource blogs, and that is research. It’s always fun to read about other writers’ experiences. Subtly place their book covers somewhere in post (with buy link). That way it benefits both your audience and the author.

The one thing we can count on is that how-to blog changes with the times. A few months ago, my publisher shared a link to an article about blogging in 2018. Because she shared the article via our private group, I’m reluctant to share the link. The gist of article is, come 2018 bloggers who don’t offer some sort of video content will be left in the dust. Only time will tell if this advice holds true, but it makes sense. The younger generation loves YouTube. By adding a video series or a Facebook Live event we could expand our audience.

It’s time-consuming to create each video episode. Hence why I had several months in between the first two episodes of Serial Killer Corner. Our first priority must be writing that next book. However, consistency is key. Weekly, monthly, bi-monthly? Choose a plan that works for you and stick with it. There are many internet marketing experts who can help make your blog become successful.

SEO MATTERS

SEO — Search Engine Optimization — drives traffic to your website/blog. Without making this post 10K words long, I’m sharing a few SEO tips with added tips to expand our reach. In the future I could devote an entire post to how to maximize SEO. Would that interest you?

Tips

  • every post should have at least one inbound link and two outbound links; we highly recommend speaking to a digital marketing agency such as OutreachPete.com to get guidance on how to build these links.
  • send legacy blogs a pingback when linking to their site;
  • never link the same words as the post title or you’ll lessen the previous posts’ SEO (note how I linked to previous TKZ posts in the 1st paragraph);
  • use long-tail keywords rather than short-tail (less competition equals better traffic);
  • using Yoast SEO plug-in is one of the easiest ways to optimize a blog’s SEO;
  • self-hosted sites allow full control of SEO, free sites don’t;
  • remove stop words in the post slug (for example, see the permalink for this post); I’d also recommend removing the date, but that’s a personal preference;
  • drip marketing campaigns drive traffic to your site;
  • slow blogging drives more traffic than daily blogging (for a single author site);
  • consistency is key — if you post every Saturday, keep that schedule;
  • use spaces before and after an em dash in blog posts (not books);
  • use alt tags on every image (I use the post title, which should include the keyword); if someone pins an image, the post title travels with it;
  • link images to post and book covers to buy link;
  • white space is your friend; use subheadings, bullet points, and/or lists;
  • longer posts (800 – 1, 000 words min.) get better SEO than than shorter ones;
  • using two hashtags on Twitter garners more engagement than three or more;
  • protect your site with SSL encryption (as of this month, Google warns potential visitors if your site isn’t protected; imagine how much traffic you could lose?);
  • post a “SSL Protected” badge on your site; it aids in email sign-ups;
  • via scroll bar or pop-up, capitalize on that traffic by asking visitors to join your community, which helps build your email list;

THE 80/20 RULE

Most of us are familiar with the 80/20 rule. 80% non-book-related content; 20% books. My average leans more toward 90/10, but that may be a personal preference.

What should we share 80% of the time? The easiest thing to do is to share what we’re passionate about. When I say post about passion I don’t mean writing. Sure, we’re all passionate about writing, but I’m sure that’s not the only thing you’re passionate about. How about animals, nature, cooking, gardening, or sports?

One of the best examples of sharing one’s passion comes from a writer pal of mine, Diana Cosby, who loves photography. Every Saturday on Facebook, she holds the Mad Bird Competition. During the week she takes photos of birds who have a penetrating glare and/or fighting stance. On Saturdays, she posts two side-by-side photos and asks her audience to vote for their favorite “mad bird.” Much like boxing, the champion from that round goes up against a new bird the following week.

On Fridays, she posts formal rejection letters to birds who didn’t make the cut. With her permission, here’s an example:

Dear Mr. House Sparrow,

I regret to inform you that though your ‘fierce look’ holds merit, it far from meets the requirements for entry into the Mad Bird Competition. Please practice your mad looks and resubmit.

Sincerely,
M.R. Grackle
1st inductee into the Mad Bird Hall of Fame

It’s a blast! I look forward to these posts every week. As such, I’m curious about her books. See how that works?

My own social media tends to run a bit darker … murder & serial killers top the list, but I also share stories about Poe & Edgar, my pet crows who live free, as well as my love for nature and anything with fur or feathers. The key is to be real. Don’t try to fake being genuine. People see right through a false facade. Also, please don’t rant about book reviews, rejection letters, or anything else. Social media is not the place to share your frustrations.

As for soft marketing on social media, I like to make my own memes. It only takes a few minutes and it’s a great way to keep your fans updated on what you’re working on. In the following example I wrote: #amwriting Book 3, Grafton Series. I also linked to the series. Don’t forget to include a link to your website. The more the meme is shared, the more people see your name. Keep it small and unobtrusive. See mine in the lower-right corner?

Social Media, Blogging, and SEO Tips

In the next example, I asked, “What’s everyone doing this weekend? No words, only gifs.” Have fun on social media. The point is to engage your audience.

Folks love to be included. Plus, I genuinely want to get to know the people who follow/friend me. Don’t you? It doesn’t take much effort to make your fans feel special. Take a few moments to mingle with them. It’s five or ten minutes out of your busy schedule, yet it may be the only thing that brightens someone’s day. In a world with so much negatively and hatred, be better, be more than, be the best person you can be … in life and on social media.

Over to you TKZers. How do you approach social media? Would you be interested in more SEO and blogging tips?

CLEAVED by Sue Coletta

 

Women impaled by deer antlers, bodies encased in oil drums, nursery rhymes, and the Suicide King. What connects these cryptic clues? For Sage and Niko, the truth may be more terrifying than they ever imagined.

CLEAVED, Grafton County Series, Book 2, is on sale for $2.99.