Tag Archives: Sue Coletta

ProWritingAid Premium How-To

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Terry’s last post spurred spawned this one. With many editing softwares available, it’s difficult to decide on the one that will work for you. I use ProWritingAid Premium, though like Terry, I take the advice that resonates and ignore what doesn’t. The worst thing a writer can do is to depend on automated software to do all the heavy lifting, or it’ll strip out your voice and style choices. The nice part of ProWritingAid is its ability to learn. The more you use it, the less it flags nit-picky things. You can also tell it not to check for certain things.

For example, I include quotes with some chapter headings as a subtle POV signal to the reader. Only one character has quotes in his chapter headings. Every single time, ProWritingAid flags the quotation marks for not being closed at the end of each line, even if it’s mid-quote. I don’t want to tell the software to ignore the quote rule or it won’t catch places in the narrative where I may have forgotten the end quote. See what I’m sayin’? Be careful of which rules you set to ignore. You may need that second pair of eyes later.

Whether you use the free or paid version, the first step is to download the software (available for Mac or PC). Once the software downloads directly into MS Word, it’ll add a new button to the top ribbon. Also available for Google Docs, Scrivener (desktop), or as an extension for Chrome, Firefox, Safari, or Edge.

Here’s what it looks like in Word.

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When you want to use the software, click the button. Easy peasy. If you don’t want to download the software, you can use the app instead, which opens in a new tab/window. In the app, you’ll have to upload a doc. When downloaded to Word, the software will read whatever document you’re in.

Once you open the software, click the dropdown menu. Since I write thrillers, I keep it set to Thriller, but you can choose any genre of fiction, formal or business writing, other nonfiction, or even email.

 

 

 

 

 

 

 

 

After PWA processes the document, it’ll show you suggestions for improvement.

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Because I’m using the software as I write this post, it’s showing suggestions for all of it. LOL

If I click the first suggestion, it looks like this…

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The program didn’t like the spaces between ProWritingAid, so I accepted the revision by clicking the highlighted suggestion. Boom — it corrected the spelling for me. The next suggestion was “nice” in the opening paragraph of this post. I clicked “ignore,” but check out the alternatives…

 

 

 

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Let’s move on to fiction… For this post, I pasted a few paragraphs from the WIP. Keep in mind, I’m in the drafting stage. 😉

A gunshot coiled through the dark forest, and he ducked, the bullet sailing over him. Not that I could pinpoint something that small, but it sure didn’t hit him. Before the scumbag had time to fire a second shot, Mr. Mayhem dove on top of him, tackling him, wrestling in the dirt, arms, legs, and fists flailing.

My breath stalled somewhere in my chest. Where’s the third guy?

Through the binoculars, I scanned left.

The software suggested I add “the” before “left,” but it reads fine without it. If my editor suggests the same, then maybe I’ll change it.

No beam of light. I swung the binoculars to the right. No light-beams. Where the hell did he go? Once I lowered the binoculars, my blood turned to slush. Camouflage boots clomped through thick underbrush—twenty feet from the oak tree!—a sawed-off shotgun rested on linebacker shoulders. Behind him, Poe emerged, divebombing the intruder, crow feet stomping on his head.

 

PWA caught the missing hyphen in dive-bombing. I accepted the change by clicking the green highlighted area. (click to enlarge)

 

 

The mobbing technique allowed me enough time to climb down, Shicheii’s quiver slung on my back, his bow held tight in my hand.

Shicheii means maternal grandfather in Diné, so I added his name to dictionary like this..

 

 

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At fifteen feet away, I stopped, reached behind me, and slid out an arrow. Aimed low to avoid Poe. Fired. The razor-tipped arrow sailed through the air, striking the scumbag in the thigh.

Shoot. Missed my mark.

I reloaded. Aimed a scooch higher. And fired. This time, the arrow zipped right past him, missing his hip by an inch, maybe two.

Since scooch is a word, and it’s spelled correctly, I added it to dictionary.

 

 

 

 

 

 

“Screw this.” I dropped the bow, squirmed my arms out of the quiver straps, and charged straight at him, bellowing a deep, raspy roar, my voice coiling through the trees, boomeranging right back as I lunged at him.

Arms spread like wings, I flew through the air without considering the consequences. If he raised that shotgun, he could kill me. Didn’t matter. Everything within me screamed for me to protect my family, and sheer animalistic instinct took over. I landed on his chest, and we both tumbled backward. 

I ignored the suggestion to remove “through the air” after “flew” because it doesn’t sound right to my ear.

Here’s where you need to be careful. Don’t accept that the software knows better than you. Since this is an early draft, I’ll probably end up rewriting the sentence to use swan-dive instead of flew (paints a better picture), but that’s irrelevant. The point is, question every change to remain true to your voice, your style.

While straddling his hips, I threw a mean right hook, sucker-punched him—almost broke my friggin’ knuckles on his blocky nose—and I swear he laughed. Over and over, I hammered his face in rapid succession, first the right, then left, alternating between the two to keep him off-balance.

“Who’s laughing now, asshole?”

Probably shouldn’t’ve gotten cocky, because he muscled me onto my back. Drilled me in the right temple with his fist, and tiny specks of bright, white light danced before my eyes. That only pissed me off more, and I chomped down on his forearm, my teeth sinking into his flesh.

 

Valid suggestion, PWA. The comma is unnecessary after “bright.”

 

<– At the bottom of that pane, it says Open Full Editor.

When I click that button, it opens in a new window.

 

 

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Notice the side column. I’ll scroll through for you…

 

 

 

 

 

 

 

 

Everything looks good, except dialogue tags. But I don’t have any dialogue tags in the excerpt. Hmm, let’s see what it says by clicking the dialogue box in the top-right corner.

 

 

 

 

 

 

 

 

Okay, it’s just explaining why “said” and “asked” are best to use. Not sure why it says 100% in the negative. There are no dialogue tags. Perhaps that’s why. See what I mean about not blindly trusting editing software? You—the writer—need to weigh each suggestion. If it works, accept the change. If it doesn’t, ignore and move on. Your human editor should flag it again if there’s a problem.

Now, if you’re just beginning your writing journey, click each dialogue box for a full explanation of why to remove things like weak adverbs from your writing.

Here’s what it says under “Weak Adverbs”:

 

 

 

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Check out the top ribbon of the full editor. You can tell the software to search for anything. Overused Words, anyone? We’re all guilty of littering the first draft with crutch words.

 

 

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Check out the Thesaurus. Not only does it tell you how many nouns, verbs, adjectives, and adverbs the document has, but look at all the suggestions it offers for the word “different”.

 

 

 

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This software checks for everything, from sticky sentences, homonyms, echoes, and alliterations, to structure, pacing, and a visual representation of sentence length. Seriously, you could spend hours dissecting your prose. I don’t, but if you’re just learning the craft of writing, spending time learning the basics is time well-spent. I love ProWritingAid Premium because it catches typos, commas, grammatical errors, awkward sentences and/or phrases, or clunky words written when your soul’s on fire and your fingers are sailing across the keyboard. You know what I’m talkin’ about, that sheer passionate writing that made so much sense in the moment, but in the cold light of day, needs tweaking.

Let’s talk about money for a minute. I pay yearly, but they also have monthly plans. I buy yearly plans at Christmastime, because it’s, like, $60 compared to $120 ($10/mo). Or try the free version first. There are some limitations to the free plan. You can only upload five or six chapters at a time, rather than uploading an entire 90K word novel, and you won’t have access to everything in the Full Editor ribbon. But at least it’ll give you the feel of how it works. I’ve used Grammarly, too, and ProWritingAid offers a lot more bang for your buck, IMO.

So, that’s a sampling of ProWritingAid Premium. Hope you found it useful! Do you use editing software? If so, which one?

 

Story Structure in Humans

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As I tell this story, think back over your life. We’ve all gone through hard times, some worse than others. Humor me, and if you’re struggling with story structure, you’ll at least begin to grasp it by the time you’ve read this post. That’s my hope, anyway.

Humans have structure — flesh, organs, tissue, arteries, veins, water, and muscle all have their place. No matter what race, religion, or creed, we are the same. What braces up our bodies is our skeleton — story structure.

We may look different on the outside — some have big noses, full lips, different skin and eye color — but we all started the same way…

As an egg — story idea.

Once fertilized, the egg grew in the womb, but still hadn’t fully formed yet — concept.

We evolved into a living, breathing human and entered the world — character.

We each grew to think and feel differently, have different world views, religions, heart, and soul — theme.

And we lived our lives, our story — premise.

Some people are more giving, outwardly loving. Some are more reserved. But it’s all because of how our parents raised us, or because a tragedy changed us — backstory.

So, we’ve been born and we’re growing up, maturing or have already matured. Whichever applies to that specific time in your life.

We scored a job. Perhaps married and had children. But we retained our inner demons, our flaws — Act I — 1st quartile: Set Up << which begins character arc, introduces characters, sets up FPP, foreshadows future events, etc. 

And then something happened to throw our lives out of balance. This defining moment demanded that we act. We could not hide from it. It forced us to do something — First Plot Point, at 20-25%.

After this crucial moment occurred, an antagonist force entered our lives, or it was there all along and only now revealed itself — 1st Pinch Point, at 3/8th mark or 37.5%.

We reeled, flailed, resisted, and failed — Act II — 2nd quartile: Response 

We either did something to fix the problem, or the problem worsened. All the while we kept thinking things could not get much worse. Or we believed we’d finally solved the problem. But it was a false victory or a false defeat — Midpoint, at 50%.

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So, we needed to attack the problem head on, because it’s wasn’t going away — Act III — 3rd quartile: Attack << our true character changes again and we become a warrior.

We stopped our pity party because it wasn’t doing us any good. Besides, we’re stronger now than when we started this quest.

And then, the antagonist force emerged again. Only now, it was more terrifying than ever because it too had upped its game — 2nd Pinch Point, at 5/8th mark or 62.5%. Learn more about Pinch Points.

We realized we hadn’t actually solved the problem. We’d only made it worse. Or the victory was short-lived because we didn’t realize X,Y,Z was around the corner, waiting to explode. Things looked bleak. Could this situation get any worse? — All Is Lost Moment.

But how did we really feel about this? What sort of impact did it have on us? — Dark Night of the Soul.

Then something changed. Or we discovered something new that helped us see a glimmer at the end of a dark road — 2nd Plot Point, at 75%.

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In fact, there was a way we could fix our lives — Act IV — 4th quartile: Resolution << this act completes character arc

The only way to defeat the antagonist was to overcome our fears, inner demons, flaws, and meet this force head on. We had to fight this battle (not be a bystander), with everything we’d learned in life thus far, about ourselves and the world around us — Climax.

After which, we lived happily ever after, or as happy as we could be in our new world. We grew as individuals, faced our fears, and had come out stronger for the effort. We’d settled into our new lives — Resolution.

Boom. The end. Obviously, we need a compelling hook first, but that’s it in a nutshell.

Could you think of a time in your life when this applied to you? Hold tight to that memory, and you’ll never forget story structure at its basic level.

“The more Shawnee digs, she ends up with more questions than answers and then add bloody body parts showing up on her doorstep, crows stalking her every move, unreachable friends, a serial killer on her heels, harrowing situations, and she’s just really not sure she’s up to the task at hand. Lines blur with truth and lies, deceptions and facts, and everything about her past will come into question. I loved everything about this book!” — Denise H, book reviewer

On sale for 99c on Amazon

Write What You’re Passionate About

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It isn’t easy to expose your heart, but the rewards far outweigh the risks. Let me say up-front, there’s nothing wrong with writing to entertain, to allow readers to escape their lives for a while. That’s not what I’m saying at all.

For me, I wanted more. I write to touch lives. I write to make a difference. The latter of which compelled me to write Unnatural Mayhem, my new psychological thriller. The underlying message—the pulse, if you will—strikes at the core of who I am, what I care about, and who I aim to protect. Writing this story required me to peel back even more layers of my heart and soul. I thought, if that’s what I had to do, then so be it. I set out to write a book that matters, a book that could help protect the voiceless, the most innocent among us.

Here’s a snippet:

Imagine a world without animals? No pattering of paws, no wingbeats, no singing in the treetops, no howls at the moon, no buzzing in flower blossoms, no slithering through garden beds, no sympathetic eyes begging for a treat, no unconditional love or companionship, and the oceans, ponds, and lakes devoid of life. The Natural World as we know it would forever be silenced. For eternity.

That passage still kills me, because I can’t even fathom living in a world without animals. I don’t know about you, but that’s not a world I want any part of. Yet here we are, with numerous species on the brink of extinction.

Writing about subject matters you’re passionate about doesn’t mean slamming your reader over the head with your message. Your passion may influence the story, but we must let readers come to their own conclusions in their own time, even if those conclusions differ from ours. Hence why the story needs a compelling plot, or all the passion and heart you infuse into the story won’t make a dang bit of difference.

In Unnatural Mayhem, I focused on the trophy hunting of crows as a starting point for where I’m taking the series. I don’t need to remind you of my undying love for crows, right? Needless to say, the quest shredded my soul, but it also drove my characters through a complicated maze to stop this senseless killing—by any means necessary—before one black feather hit the earth, my passion and their passion intermingled on such a deep, personal level.

Writing about subjects you’re passionate about is also spiritually fulfilling. When I finished Unnatural Mayhem, a wave of accomplishment washed over me, like I’d written the right story at the right time to effect change, and destiny tapped me on the shoulder and said, “Well done.” Like I was always meant to write this story. Like I was always meant to take my Mayhem Series in this direction. Fate.

Have you ever felt this?

Here are a few tips to keep in mind when writing about subjects you’re passionate about:

#1: Find a subject you’re passionate about. Construct the plot around it. Create a cast of characters that would be most affected by it. In my case, I already had the perfect characters to tell this story.

#2: For hot button issues, like trophy hunting and poaching, you need to decide what to show the reader and what to leave out. No one likes dead animals in books. Most of all, me! The trick is to find ways to tiptoe around obvious triggers while still remaining true to the story.

#3: Balance and forethought are key. For every emotional, spiritual, or suspenseful scene, I balanced with some of the most hilarious scenes I’ve ever written. That balance gives the reader time to breathe and makes the book more enjoyable. ARC readers tell me they experienced all the feels, from heartbreak to joy and every emotion in between.

#4: The ending always matters, but it becomes even more important when writing about subjects you’re passionate about. We can’t leave the reader heartbroken. What fun is that? If we leave them uplifted, they’ll look forward to the next book in the series.

#5: When your emotions are tangled up in your characters, let the words just flow. Don’t worry about editing, word choice, or sentence structure. You’re in the zone, emotions spilling on the pages, fingers trying to keep up with your brain. Write first, edit later.

This is my last post of 2022. From my family to yours, Happy Holidays!

 

With the fate of the Natural World at stake, can a cat burglar, warrior, and Medicine Man stop trophy hunters before it’s too late?

Explosive news of a crow hunt rings out in the White Mountain Region of New Hampshire, and one hundred crows gather to put an end to it. With so many lives at stake — including Poe’s — Shawnee and Mayhem must work together to stop the trophy hunters before they obliterate the local murder.

Taking on twenty-five experienced hunters armed with shotguns is no small feat. If they fail, Poe may lead his brethren to their death.

No matter what it takes, this group must be stopped. But what if Shawnee and Mayhem aren’t seeing the full picture? What if these men have secrets worth killing over?

Unnatural Mayhem is on preorder for $1.49. Releases tomorrow (Dec. 13, 2022).

Redux: Does Creativity Pass Through Generations via DNA?

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With a deadline nipping at my heels, and losing two days to the holiday, I’m sharing a post I wrote in 2018. Still as fascinating today, IMO. Enjoy!

This video sent me down a rabbit hole of research.

As you can imagine, my writer brain lit up. Turns out, the research was even more fascinating than the video. A scientific study showed that a traumatic event could affect the DNA in sperm or eggs and alter the brains and behavior of subsequent generations. This breakthrough is an important discovery in the fight to treat phobias and anxiety.

Do you fear spiders, heights, or small spaces for no apparent reason? This may explain why.

Neuroscientists trained mice to fear a cherry blossom scent prior to copulation. While breeding these mice, the team at the Emory University School of Medicine looked at what was happening inside the sperm. Incredibly, the sperm showed a section of DNA, responsible for sensitivity to the cherry blossom scent, was indeed more active.

The mice’s offspring, and their offspring — the grand-mice, if you will — were all extremely sensitive to cherry blossom and avoided the scent at all costs, despite never experiencing a problem with it in their lives. They also found changes in brain structure.

In the smell-aversion study, scientists believe either some of the odor ended up in the bloodstream, which affected sperm production, or the brain sent a signal to the sperm to alter the DNA.

The report states, “Our findings provide a framework for addressing how environmental information may be inherited transgenerationally at behavioral, neuroanatomical and epigenetic levels.”

Environmental change can also critically affect the lifestyle, reproductive success, and lifespan of adult animals for generations. Exposure to high temperatures led to the expression of endogenously repressed copies of genes — sometimes referred to as “junk” DNA. The changes in chromatin occurred in the early embryo before the onset of transcription and were inherited through eggs and sperm. In mealworms, they traced the DNA changes through 14 generations.

Why mealworms? It’s quicker to test generation after generation on an animal with a short lifespan.

Another study showed that a mouse’s ability to remember can be affected by the presence of immune system factors in their mother’s milk. Chemokines — signaling proteins secreted by cells — carried in a mother’s milk caused changes in the brains of their offspring, affecting their memory later in life.

Memories are passed down through generations via genetic switches that allow offspring to inherit the experience of their ancestors. These switches, however, can be turned on and off, according to Science Daily. Scientists have long assumed that memories and learned experiences must be passed to future generations through personal interactions. However, this research shows that it’s possible for some information to be inherited biologically through chemical changes that occur in DNA.

Creativity counts as a learned behavior, but I also believe it goes deeper than that. Think about how deeply you feel about your writing. For most writers I know, when we’re “in the zone” our soul does the writing. One could argue we’re merely vessels who type. Have you ever read a passage that you don’t remember writing? Our ability to create burrows into the core of who we are, and thus, leaves an indelible mark. How, then, can we not pass that part of ourselves to future generations?

How many of you have creative folks in your family tree, be it writers, artists, musicians, singers, or other forms of creativity?

To test my theory, I asked the same question to my fellow TKZ members. Please note: this revelation occurred to me yesterday, so I’ve only included the members who saw the email in time. Hopefully, the others will add their responses in the comments.

For those I did catch on a Sunday, check out what they said …

Elaine Viets said, “My late cousin Kurt was a talented wood carver, and my grandfather was known as a great story teller in the local saloons.”

I love wood-carved pieces. The smell, the texture, the swirl to the grain. It’s not an easy creative outlet to master.

Jordan Dane comes from a long line of creative people. Here’s her answer: “My paternal grandfather was a writer for a Hispanic newspaper. My dad was an architect and artist (painter), my older brother went into architecture too, specializing in hospital design. My dad is a real renaissance guy. He could sculpt, paint, draw and he has a passion for cooking. My older brother Ed and I share a love for singing. I sang in competitive ensemble groups. He played in a popular area band and has sung in barbershop quartets. My mom was the original singer in our family. She has a great voice.”

Joe Hartlaub has two talented children. Here’s what he said, “Annalisa Hartlaub, my youngest daughter, is a photographer. My oldest son Joe is also a highly regarded bass guitar player locally.”

He’s being modest. When I checked out Annalisa’s photographs on Facebook and Instagram they blew me away. A photography project she created at 15 years old also went viral.

When I prodded further, Joe added, “My maternal grandfather played guitar, but we never knew it until we came across a picture of him taken at a large Italian social club gathering where he was strumming away. He was in his twenties at the time. As far as the source of Annalisa’s talent goes…her mother is a terrific photographer. The conclusion is that Annalisa gets the form of the art from her mother and her creativeness from me.”

Laura Benedict stunned me with her answer. “Someone doing genealogy linked my maternal grandfather’s family to Johann Sebastian Bach.”

Talk about a creative genius!

Laura added, “I remember a few very small watercolors that I believe my maternal grandmother painted. Trees and houses. But while we were close, we never talked about art. My aunt also did some drawing.”

John Gilstrap also came from a long line of creative people. Here’s his answer…

“My paternal extended family has always been fairly artistic.  My grandfather, I am told–he died long before I was born–had a beautiful singing voice, and for a period of time worked whatever the Midwest version of the Vaudeville circuit was.  My father, a career Naval aviator, wrote the Navy’s textbook, The Principles of Helicopter Flight, and had two patents on helicopter cargo handling operations.  He passed away in 2006.

My brother, four years older than I, plays a number of instruments, but his primary proficiency is the piano.  His daughter is a very accomplished cellist who makes her living as the director of a high school orchestra that consistently kills at competitions.
Closer to home, my only musical talent is to be a passable tenor in the choir.  For years, I sang with a choral group that performed all over the DC area, including a number of gigs at The Kennedy Center.  As a high schooler, our son was a pretty good cellist, but he walked away from it in college and never really looked back.”

Although I wasn’t able to catch her in time, PJ Parrish is the sister team of Kris Montee and Kelly Nichols.

As for me, my maternal grandfather was a highly regarded artist (painter) in his time. My mother was a beautiful writer, even though I never knew it while she was alive. After she passed, I discovered notebooks full of her writing. UPDATE: In 2020, two years after I wrote this post, I found out she worked as an editor for many years.

So, can creativity be passed through our DNA? Judging by this small pool of writers, I find it hard not to entertain the possibility.

I’m betting the same holds true if I expand the test subjects to include you, my beloved TKZers. How many of you have creative folks in your family tree?

Wings of Mayhem by Sue Coletta

FREE on Amazon.

When the cat burglar and the serial killer collide, HE looks forward to breaking her will, but SHE never gives up. Not ever. And especially not for him.

Emphasized Words in Fiction

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Many new writers struggle with how to emphasize words in fiction. It’s tempting to stick a word in ALL CAPS.

Please resist that urge. Yes, all-caps draws the reader’s attention, but not in a good way. All-caps become annoying after a while.

In fact, a 1955 study found that all-caps slowed reading speed by 9.5% over a five-minute period.

For example:

“I AM NOT HYSTERICAL!”

Notice how all the letters blend together in all-caps? It’s difficult to read. Imagine an entire novel littered with all-caps? In dialogue, it’s even more exhausting and amateurish.

If your character is shouting, use one exclamation point—not three!!!—or show us with a body cue.

“I am not hysterical!”

Or…

She slammed her fist on the table. “I am not hysterical!”

The combination of body cue, italicizing not, and the exclamation mark show the reader she is hysterical.

To the best of my recollection, I only used all-caps once in nineteen books. In my latest psychological thriller that releases at the end of this month (Yay!), the MC finds an engraved invitation, and I used italicized all-caps to show the heading across the front. Because all-caps is so offensive and jarring, I took special care to break up the text with an em dash, spacing above and below it, and double-tabbed to set it apart from the narrative. Offensive and jarring was exactly what I was going for, so all-caps worked in this case.

If you can think of another exception, please share in the comments.

What about changing the font to indicate emphasis?

I know it’s easy to change fonts these days, but the end result doesn’t enhance the reading experience. If anything, it pulls the reader out of the story. Please, stop. Let the writing speak for itself. If it can’t, then the problem is the writing, not the font.

What about bold to emphasize a word?

The short answer is no. The reading experience isn’t enhanced by bold, either. Both bold and all-caps look like the author’s screaming for attention.

What are we left with?

Italics. Yes, but don’t overdo it. Italics work best for emphasis when used sparingly. Like all-caps and bold, if used too much the eye passes right over the words we want emphasized.

We do have one other trick.

Em dashes. I love the little suckers. Maybe too much. 😉 At least I’m in good company. Jim professed his love for the em dash on Valentine’s Day last year.

“It is a crisp, efficient dash used to set off a word or clause for emphasis or additional information.”

Couldn’t say it any better. It’s a beloved, versatile punctuation mark.

Hope he doesn’t mind if I steal his example from Romeo’s Hammer:

So what about the lack of clothing? A love scene gone bad? Someone who had been with her while she was drinking—or drugging—herself? Her condition when I found her was such that she had to have come from one of the beach houses. Access to the sand is cut off all along PCH. She didn’t wander down from the street.

See how drugging stands right out? The em dashes draw the eye right to it. They tell us to pay attention. They pique interest. They emphasize.

With italics and em dashes, we have all the tools we need to emphasize words. Now, go forth and finish that novel.

For fun, share a sentence from your WIP, published work, or a book you’re reading that shows how a word–or words–are emphasized. Don’t forget to include the title!

Pumpkin Spice and Writing

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Ever wonder why pumpkin spice is so popular? The fascinating part is not only does it taste amazing, but many are obsessed with how it makes them feel on an emotional level.

Dr. John McGann, a sensory neuroscientist at Rutgers Department of Psychology, explains how it all reverts back to the olfactory system — our sense of smell — which is complex to say the least.

“Most of what we refer to colloquially as taste is actually smell,” McGann says. “About 70 percent of our [perception] of taste is retronasal smell and then maybe 25 percent of it is true taste: salty, bitter, sweet. But there also additional components: the feeling of creaminess, which really contributes to a perception of flavor [and] your sense of touch. Then there’s an additional sense of pungency, [as in] the burning feeling of pepper from hot wings. That’s your trigeminal system. So, your brain is putting all of these things together.”

The human brain also assembles memories and emotions. In this way, smell is unique from all other senses, which first passes through the thalamus — a relay station of the brain — and goes straight to the olfactory bulb.

“From there it goes to the amygdala, which controls emotion, and to the hippocampal formation, the entorhinal cortex,” McGann explains. “Smell anatomically has a more direct connection to classical memory regions in the brain.”

Do you see where I’m going with this? A scene becomes more impactful and memorable when we include smell.

  • If your character is in the forest, include the fresh scent of pine.
  • If your character is in the bowling alley, include the stench of bare feet.
  • If your character is in a boat, include the salty ocean air.
  • If your character is at an Italian restaurant, include the signature tomato sauce.
  • If your character is at the gym, include body odor or sweat.
  • If your character is in a sauna, include cedar.
  • If your character is at a pool, include chlorine.
  • If your character is home, include a scented candle, tart warmer, or air freshener.
  • If one character is cradling a toddler, include baby shampoo or talcum powder.

McGann recalls a famous scene in Proust’s masterpiece, “Remembrance Of Things Past”, where the narrator eats a madeleine cookie and feels as if he’s transported back in time. The same thing happens to us when we drink or eat something flavored with pumpkin spice.

What makes the flavor so widely relatable is the inclusion of spices like cinnamon, clove, ground ginger, and nutmeg that are more prevalent during the holidays. The aroma of pumpkin is associated with Thanksgiving and autumnal harvest — historically, a prosperous time of year.

Food chemists hit an olfactory jackpot. Hence why pumpkin spice became more than just a fad. It’s a seasonal staple.

“The pumpkin spice blend… It’s about making people happy and connecting them to moments: the changing of the season, of being warm under the covers, but also the memory of spending enjoyable time with family and friends.” Thierry Muret, executive chef chocolatier at Godiva

Think about how the aroma of hot buttery popcorn triggers memories of movie theaters or how lobster tails remind New Englanders of the beach.

Where does your main character live? Does the area have a signature dish? Tickle the reader’s sense of smell to transport them there.

“Pumpkin spice is a novelty smell because you don’t smell it very often and it’s usually a pleasant smell,” explains Dr. Gabriel Keith Harris, director of Undergraduate Programs in the Department of Food, Bioprocessing, and Nutrition Sciences at North Carolina State University. “Combine that with the fact that the part of the brain that processes smell is closely tied to the part of your brain responsible for memories and you have part of the secret to the success of pumpkin spice.”

Makes sense, right?

“Your brain fills in the gaps between the scent of the spices and the memories associated with the smell,” Harris adds. “It takes in everything we’re seeing, hearing, smelling, touching, and tasting, and it combines those sensory inputs with what we already know and believe about our environment.”

This helps to explain why scent is such a powerful driver of emotion.

The irony is that pumpkin spice doesn’t smell like pumpkins. Pumpkins are members of the squash family, and don’t smell like spices. On their own their taste ranges from bland to bitter. What we’re actually smelling and/or tasting is a combination of cinnamon, clove, ground ginger, and nutmeg.

The true genius of the pumpkin spice craze is all about timing. Same holds true for writing. Don’t include a scent merely to check off an item on the to-do list. Include smell for a reason.

Examples:

  • To enhance the setting—the MC is hiking up a mountain trail.
  • To transport the reader back in time and/or place—flashing back to a memory.
  • To pack a more emotional punch—a mother loses her son, but she can still smell him on his favorite football jersey or bed pillow.
  • To set the scene—the MC meets a blind date at a restaurant.

“Pumpkin spice plays on what’s known in psychology as reactance theory, which refers to the idea that people will want something more if they are told they cannot have it,” according to Harris. “The seasonality of it is really intentional. If pumpkin spice were available year-round, it wouldn’t trigger such powerful memories and people wouldn’t want it as much.”

Also, when the pumpkin spice craze starts, people don’t want to miss out. They crave being part of a community.

“If you add it all up, the powerful ability of smell to summon up old experiences becomes a mental transportation device, shifting you from summer to fall and it becomes an event people want to be part of.”

Let’s pretend you are the main character. What scents should I expect to smell while reading your life story?

Happy Halloween!

Social Media, Blogging, and SEO Redux

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Since I am on deadline and preparing to fly to Atlanta to film three episodes of a true crime series, I’m sharing my very first post on the Kill Zone from 2017. Has it been five years already? Seems like yesterday. Anyway, I hope you enjoy it. I’ll try to pop into the comment section at some point today. Please be patient! In the meantime, chat among yourselves.

Social Media, Blogging, and SEO Tips

Social Media, Blogging, and SEO tipsTo prepare for my first post as a TKZ member (yay!), I read all the social media posts on the Kill Zone (my little research addiction rearing its head :-)). Back as far as 2009, Joe Moore wrote Social Networking Showdown, which explored MySpace vs. Facebook, Shelfari vs. Goodreads, Crimespace, Gather, Bebo, LinkedIn, and the all-important email list. Even though some of these sites are nonexistent today, Joe’s advice still applies. And in 2011, he shared his perspective on using manners online. Which is critical these days.

The way we conduct ourselves on social media matters. Hence, why Jim made social media easy and why, I presume, Jodie Renner invited Anne Allen to give us 15 Do’s and Don’ts of social media as only Anne could, with her fantastic wit.

One year later, in 2016, Clare shared what’s acceptable for authors on social media and what isn’t. Jim showed us the dangers of social media, and how it can consume us if we’re not careful.

Through the years the Kill Zone authors have tried to keep us from falling into the honey trap of social media. Which brings me to the burning question Kathryn posed this past June: Writers on Social Media: Does it Even Make a Difference?

In my opinion, the correct answer is yes.

Working writers in the digital age need to have a social media presence. Fans expect to find a way to connect with their favorite author. How many of you have finished reading a thriller that blew you away, and immediately went online to find out more about the author? I know I have. It’s only natural to become curious about the authors whose books we love. Give your fans a way to find you — the first step in building an audience.

I’ve seen authors who don’t even have a website, never mind an updated blog. This is a huge mistake, IMO. It’s imperative to have a home base. Without one, we’re limiting our ability to grow.

BLOGGING

There are two types of blogging: those who blog about their daily routine and those who offer valuable content. Although both ways technically “engage” our audience, the latter is a more effective way to build and nurture a fan base.

When I first started blogging I had no idea what to do. I got in contact with a web design company (just like web design company Nashville) to help me get set up, and away I went! I’ve always loved to research, so I used my blog as a way to share the interesting tidbits I’d learned along the way. For me, it was a no-brainer. I’d already done the research. Writing about what I’d learned helped me to remember what I needed for my WIP while offering valuable content to writers who despise research (Gasp!). Over time my Murder Blog grew into a crime resource blog.

Running a resource blog has its advantages and disadvantages. Be sure to look into the pros and cons before choosing this route. When I first scored a publishing deal, I realized most of my audience was made up of other writers. The question then became, how could I attract non-writers without losing what I’d built?

My solution was to widen my scope to things readers would also enjoy, like flash fiction and true crime stories. Who doesn’t like a good mystery?

With a resource blog it’s also difficult to support the writing community. Book promos go over about as well as a two-ton elephant on a rubber raft. If you decide to run a resource blog, find another way to support your fellow writers. When one of us succeeds, the literary angels rejoice.

There’s one exception to the “no book promos” rule for resource blogs, and that is research. It’s always fun to read about other writers’ experiences. Subtly place their book covers somewhere in post (with buy link). That way it benefits both your audience and the author.

The one thing we can count on is that how-to blog changes with the times. A few months ago, my publisher shared a link to an article about blogging in 2018. Because she shared the article via our private group, I’m reluctant to share the link. The gist of article is, come 2018 bloggers who don’t offer some sort of video content will be left in the dust. Only time will tell if this advice holds true, but it makes sense. The younger generation loves YouTube. By adding a video series or a Facebook Live event we could expand our audience.

It’s time-consuming to create each video episode. Hence why I had several months in between the first two episodes of Serial Killer Corner. Our first priority must be writing that next book. However, consistency is key. Weekly, monthly, bi-monthly? Choose a plan that works for you and stick with it. There are many internet marketing experts who can help make your blog become successful.

SEO MATTERS

SEO — Search Engine Optimization — drives traffic to your website/blog. Without making this post 10K words long, I’m sharing a few SEO tips with added tips to expand our reach. In the future I could devote an entire post to how to maximize SEO. Would that interest you?

Tips

  • every post should have at least one inbound link and two outbound links; we highly recommend speaking to a digital marketing agency such as OutreachPete.com to get guidance on how to build these links.
  • send legacy blogs a pingback when linking to their site;
  • never link the same words as the post title or you’ll lessen the previous posts’ SEO (note how I linked to previous TKZ posts in the 1st paragraph);
  • use long-tail keywords rather than short-tail (less competition equals better traffic);
  • using Yoast SEO plug-in is one of the easiest ways to optimize a blog’s SEO;
  • self-hosted sites allow full control of SEO, free sites don’t;
  • remove stop words in the post slug (for example, see the permalink for this post); I’d also recommend removing the date, but that’s a personal preference;
  • drip marketing campaigns drive traffic to your site;
  • slow blogging drives more traffic than daily blogging (for a single author site);
  • consistency is key — if you post every Saturday, keep that schedule;
  • use spaces before and after an em dash in blog posts (not books);
  • use alt tags on every image (I use the post title, which should include the keyword); if someone pins an image, the post title travels with it;
  • link images to post and book covers to buy link;
  • white space is your friend; use subheadings, bullet points, and/or lists;
  • longer posts (800 – 1, 000 words min.) get better SEO than than shorter ones;
  • using two hashtags on Twitter garners more engagement than three or more;
  • protect your site with SSL encryption (as of this month, Google warns potential visitors if your site isn’t protected; imagine how much traffic you could lose?);
  • post a “SSL Protected” badge on your site; it aids in email sign-ups;
  • via scroll bar or pop-up, capitalize on that traffic by asking visitors to join your community, which helps build your email list;

THE 80/20 RULE

Most of us are familiar with the 80/20 rule. 80% non-book-related content; 20% books. My average leans more toward 90/10, but that may be a personal preference.

What should we share 80% of the time? The easiest thing to do is to share what we’re passionate about. When I say post about passion I don’t mean writing. Sure, we’re all passionate about writing, but I’m sure that’s not the only thing you’re passionate about. How about animals, nature, cooking, gardening, or sports?

One of the best examples of sharing one’s passion comes from a writer pal of mine, Diana Cosby, who loves photography. Every Saturday on Facebook, she holds the Mad Bird Competition. During the week she takes photos of birds who have a penetrating glare and/or fighting stance. On Saturdays, she posts two side-by-side photos and asks her audience to vote for their favorite “mad bird.” Much like boxing, the champion from that round goes up against a new bird the following week.

On Fridays, she posts formal rejection letters to birds who didn’t make the cut. With her permission, here’s an example:

Dear Mr. House Sparrow,

I regret to inform you that though your ‘fierce look’ holds merit, it far from meets the requirements for entry into the Mad Bird Competition. Please practice your mad looks and resubmit.

Sincerely,
M.R. Grackle
1st inductee into the Mad Bird Hall of Fame

 

It’s a blast! I look forward to these posts every week. As such, I’m curious about her books. See how that works?

My own social media tends to run a bit darker … murder & serial killers top the list, but I also share stories about Poe & Edgar, my pet crows who live free, as well as my love for nature and anything with fur or feathers. The key is to be real. Don’t try to fake being genuine. People see right through a false facade. Also, please don’t rant about book reviews, rejection letters, or anything else. Social media is not the place to share your frustrations.

As for soft marketing on social media, I like to make my own memes. It only takes a few minutes and it’s a great way to keep your fans updated on what you’re working on. In the following example I wrote: #amwriting Book 3, Grafton Series. I also linked to the series. Don’t forget to include a link to your website. The more the meme is shared, the more people see your name. Keep it small and unobtrusive. See mine in the lower-right corner?

Social Media, Blogging, and SEO Tips

In the next example, I asked, “What’s everyone doing this weekend? No words, only gifs.” Have fun on social media. The point is to engage your audience.

Folks love to be included. Plus, I genuinely want to get to know the people who follow/friend me. Don’t you? It doesn’t take much effort to make your fans feel special. Take a few moments to mingle with them. It’s five or ten minutes out of your busy schedule, yet it may be the only thing that brightens someone’s day. In a world with so much negatively and hatred, be better, be more than, be the best person you can be … in life and on social media.

Over to you TKZers. How do you approach social media?

What Writers Can Learn from Bad TV Adaptations

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Even in this image you can see different personality types.

There’s a popular TV adaptation of a thriller series that drives me crazy, but it’s a perfect example of what not to do.

The first problem is characterization. Every single female on the show is the same—strong, badass, snarky, and walks all over the meek male characters, who all seem to cower in their presence.

Lesson: Each character must have unique traits. All women are not strong. All men are not meek. Just as all characters are not beautiful or handsome. They’re individuals with their own quirks, strengths, flaws, etc.

The main character and her best friend are particularly annoying. I won’t get too deep into their backstory. Briefly, they both loved the same man (MC’s husband) who dies by the hand of a serial killer.

Now, either the writer knows nothing about women, or he lives in a dream world, because these two badass women move past the fact that they were sleeping with the same guy and open a PI business together.

Seriously? I don’t about you, but if another woman slept with my husband right before he died, we certainly wouldn’t become best friends and business partners. I’d hunt her for the rest of my life.

Ahem.

Lesson: If you know nothing about cheating or loss, ask someone who does.

Early on there was some mention that the MC was on the force at one point. Husband dies. She gains a new best friend, and the two women open a PI business to chase the serial killer who killed Mr. Wonderful. But because she’s so tough she walks all over the Sheriff and his deputies. And soon, he hands her a badge. On her first day, she’s basically running the whole department.

Now, I’m all for a strong female lead, but come on!

Keep in mind, she still owns half the PI business. Conflict of interest? Nah. In fact, she interviews more criminals with her best friend (who is not law enforcement) than she does with her meek male partner. And get this — she and her PI partner both have the power to make deals with criminals, like no jail time if you give up so-and-so. What??? There’s no DA is this story world? Apparently not.

Warrants also don’t exist, unless the writer needs to buy time. Otherwise, if she wants to kick in a door, she does. She even fights much larger male characters and wins every single time. Oh, and she puts out APBs instead of BOLOs.

Lesson #1: An APB and BOLO are two different things. An All Points Bulletin (APB) might be released when there’s a prison break and they want “all points” to get the message. A Be On the Look Out (BOLO) is more traditional these days for when a specific person and/or vehicle is wanted in connection with a crime.

Same goes for 187 to indicate a homicide. It’s a gang term not used by law enforcement with the exception of California. California operates differently than the rest of the country, so check with local law enforcement.

Lesson #2: Do your homework, writers! If you’re unsure if they use APB or BOLO, call and ask. Most departments will happily answer questions from writers.

Lesson #3: Characters must fail, or they become ridiculous and unrealistic. There’s also no character arc without failure. These characters have not changed one iota from the first episode to the last.

Lesson #4: There are laws in this country, and the vast majority of law enforcement work within the law. Can a cop character cut corners once in a while? Within reason, I suppose, but they cannot blatantly disregard the law entirely.

Let’s talk about the serial killer character for a moment. He could not be more stereotyped with Mommy issues, etc. Another eye roll character with no redeeming qualities whatsoever. And—surprise, surprise—a dirty cop is protecting him. At the end of season one, the cop dies. But fear not! He’s back in season two. Can anyone guess how?

Anyone? Anyone?

He’s a twin, of course. A twin, I might add, that no one knew about…until the writer needed an easy way to continue the series.

Lesson: Whatever solution first pops into your mind is a cop-out. Dig deeper and work for a solution that isn’t eye-roll-worthy.

It gets worse. The twin brother gets shot—in the head!—and is still able to flee before capture. Gotta continue the series, right? Wrong. If you kill a character, that’s it. You don’t get to magically move the bullet to his shoulder because it’s convenient.

Lesson: You cannot perform medical miracles to suit your story. Unless you’re writing sci-fi or fantasy.

Now, I will say, I haven’t read the novels, nor will I after sitting through the series while pounding out notes on my phone. It’s possible the film industry destroyed the novels. I doubt it because the author consults on set, but maybe the books aren’t as ridiculous.

I keep watching for two reasons:

  1. My husband I have a blast making fun of it. 🙂
  2. We can learn just as much from bad series as we can from good ones. Maybe more.

If you’ve figured out the series, please don’t mention the title.

If you enjoy strong and snarky female leads (not cardboard cutouts who never fail), check out WINGS OF MAYHEM, Book 1 of the Mayhem Series.

FREE on Amazon.

How To Craft a Compelling Character

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Last week, Sisters in Crime approached me to do a SINC-UP! video tip for their YouTube channel. Volunteers from the national education committee post video writing tips several times a month to provide inspiration for new writers and promote the value of Sisters in Crime membership. All the videos are only 2-5 minutes long and easily digestible.

I chose characterization. After we taped the video, the volunteer told me she finally understood why beta readers couldn’t connect with her main character. She’s not alone. Many new writers struggle with how to deepen their characters. After all, we can have the best concept, premise, and plot, but if readers can’t connect with our characters then the story won’t work.

How do we craft a compelling character?

It starts with three dimensions. We’re all layered. Who we portray to the world falls under the first dimension of character. That’s not to say we aren’t acting genuine, but when we are in a public setting we act appropriately—or we don’t, but that’s what you’ll have to figure out for your character.

  • Who is your character in public?
  • Do they put their best foot forward?
  • Or are they so uncomfortable in a public setting, they make a total fool of themselves?

Jotting down how your character might react in public places will help you nail down the first dimension.

The second dimension of character is the person we show to family and close friends. At home we let our guard down. We’re more relaxed, more ourselves. We don’t need to try to portray a certain image or level of professionalism because we’re surrounded by close friends and family.

  • How does your character react around close friends and family?
  • Are they goofballs?
  • The practical jokester?
  • More loving, more reserved?

The perfect real-life example of the first two dimensions of character is Richard Simmons. To the world he was a gregarious, loud, sensitive, and passionate workout guru who pranced around in flashy outfits, the more outrageous the better. Everyone loved him. He was so open, so seemingly transparent, even casual viewers of his workout videos felt they knew the real Richard Simmons. He was a shining light of inspiration to many over the years. When he disappeared from public view, the public feared the worst.

  • Did he die?
  • Is someone holding him hostage?
  • Is he being abused?

No one knew. One day he was performing for the camera, and the next day—gone. No explanation, no paparazzi photos, nothing. He vanished.

What very few knew in the decades that followed was that the Richard Simmons he portrayed to the world was who he longed to become. An alter ego, if you will. At home Richard was an extreme introvert, a recluse with only one or two close friends, a quiet, emotionally scarred, deep thinker who preferred the solace of silence—the polar opposite of who he was in public.

Richard Simmons is an extreme example of the first two dimensions of character but keep him in mind while crafting a new character.

The third dimension is our true character. And by that, I mean, if your character is sitting in a crowded theater when a fire breaks out, do they help others find the exit? Or do they trample the crowd to save themselves? One’s true character is tested when they’re put into perilous situations.

  • Who is your character then?
  • Are they the savior or the selfish?
  • Do they think they’re the savior but when trouble ensues, they run in the opposite direction?

Ask your significant other or best friend to describe who you are in public, who you are in private, and how that might differ. Unless you’ve been in a dangerous situation you may not even know your third dimension…until it’s tested. Then you’ll find out quick. 😉

Once you’ve mastered these three dimensions and have gotten to know your characters on a deeper level, then ask them questions like,

  • What’s your greatest passion?
  • What’s your favorite genre of music?
  • Do you travel?
  • What places have you gone?
  • How did each trip affect you?
  • What was your childhood like?
  • Are you an animal lover? (I don’t trust anyone who doesn’t like animals)
  • Did you have a favorite childhood pet?
  • How did you feel when they died?
  • What type of things are on your bucket list?

The more questions you ask, the better you’ll get to know them.

Apply the same three dimensions to all your characters, even your villain. You need to know the villain as well as your main character. After all, the two characters should be equally matched. Thus, even if everything they stand for rubs against who you are as a person, you’ve gotta fight for them, win their arguments, understand why they do the things they do. Most villains don’t know they’re the bad guy. They’re on a mission to fulfill their goals, and you, as the writer, need to champion their efforts, especially if you plan to write from their point-of-view.

Do you concentrate on the three dimensions of character while crafting characters?

For those who struggle with characterization, did this help connect a few dots?

5 Similarities Between Your Hero and Villain 

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In story terms, a villain is a person, entity, or force who is cruel, evil, or malicious enough to wish the protagonist harm. Rather than simply blocking a goal or interfering with the hero’s plan, a villain causes suffering, making it vital for them to be conquered by the protagonist. Clarice must find and defeat Buffalo Bill if she wants to rise above her past and become a great FBI agent (The Silence of the Lambs); Chief Brody must kill the man-eating shark to preserve his town (Jaws).  

Regardless of the form your villain takes, there are certain qualities that will make them formidable and credible—qualities and connections they share with the protagonist. Let’s explore these qualifications through a case study of Dr. Lawrence Myrick, played by Gene Hackman in the movie Extreme Measures.  

VILLAINS, LIKE HEROES, LIVE BY A MORAL CODE  

It’s been said that the best villains don’t know they’re villains; they think they’re the hero of the story. And this is true because a well-crafted baddie has his own moral code. Compared to the protagonist’s, it’s twisted and corrupt, but it still provides guardrails that guide him through the story.  

Dr. Myrick is a renowned and brilliant neurosurgeon who has dedicated his life’s work to curing paralysis. It’s a noble cause that he believes in more than anything—not so much for himself but for all the paralyzed people in the world. This cause is so important that when he develops a treatment, he can’t wait decades for it to crawl through the testing process and eventually be approved. So he bypasses the animal testing phase and goes right to human trials. It’s kind of hard to find healthy subjects who are willing to take such a risk, so he kidnaps homeless people and confines them to his secret medical facility, then severs their spinal cords so he can test his treatment on them.  

To the rest of the world, this is unconscionable. But to Myrick, the end justifies the means. He’s perfectly okay stealing people, taking away their freedom and mobility, and subjecting them to countless medical cruelties. And if they reach a point of no longer being useful, he’s fine doing away with them because they’re people no one will miss. He actually views them as heroes, sacrificing themselves for the greater good. His morals are deranged, but they’re absolute, guiding his choices and actions. And when you know his code, while you don’t agree with it, you at least understand what’s driving him, and his actions make sense.  

When you’re planning your villain, explore their beliefs about right and wrong. Figure out their worldview and ideals. Specifically, see how the villain’s beliefs differ from the protagonist’s. This will show you the framework the villain is willing to work within, steer the conflict they generate, and provide a stark contrast to the hero.  

THEY HAVE A STORY GOAL, TOO  

Like the hero, the villain has an overall objective, and they’re willing to do anything within their moral code to achieve it. When their goal is diametrically opposed to the hero’s, the two become enemies in a situation where only one can succeed.  

We know Myrick’s goal: to cure paralysis. And things are progressing nicely until an ER doctor in his hospital discovers homeless patients disappearing from the facility. Dr. Lathan starts nosing around, and when he realizes someone is up to no good, it becomes his mission to stop them. So the two are pitted against each other. If one succeeds, the other must fail. To quote Highlander: there can only be one.  

As the author who has spirited the villain out of your own (dare we say twisted?) imagination, you need to know their goal. It should be as clear-cut and obvious as the hero’s objective. Does it put them in opposition to the protagonist? Ideally, both characters’ goals should block each other from getting what they want and need.  

VILLAINS ARE WELL-ROUNDED  

Because villains are typically evil, it’s easy to fill them up with flaws and forget the positive traits. But good guys aren’t all good and bad guys aren’t all bad, and characters written this way have as much substance as the flimsy cardboard they’re made of. Myrick is cruel, unfeeling, and devious. But he’s also intelligent, generous, and absolutely dedicated to curing a devastating malady that afflicts the lives of many.  

Positive traits add authenticity for the villain while making them intimidating and harder to defeat. An added bonus is when their strength counters the hero’s.  

The villain of Watership Down is General Woundwort, a nasty rabbit whose positive attributes are brute strength and sheer force of will, making him more man than animal. In contrast, hero Hazel embodies what it means to be a rabbit. He’s swift and clever. He knows who he is and embraces what makes him him. In the end, Hazel and his rabbits overcome a seemingly undefeatable enemy by being true to their nature.  

When your villain is conceived and begins to grow in the amniotic fluid of your imagination, be sure to give him some positive traits along with the negative ones. Not only will you make him an enemy worthy of your hero, he’ll also be one readers will remember.  

THEY HAVE A BACKSTORY (AND YOU KNOW WHAT IT IS)  

Authors know how important it is to dig into their protagonist’s backstory and have a strong grasp of how it has impacted that character. Yet one of the biggest mistakes we make with villains is not giving them their own origin story. A character who is evil with no real reason behind their actions or motivations isn’t realistic, making them stereotypical and a bit…meh.  

To avoid this trap, know your villain’s beginnings. Why are they the way they are? What trauma, genetics, or negative influencers have molded them into their current state? Why are they pursuing their goal—what basic human need is lacking that achieving the goal will satisfy? The planning and research for this kind of character is significant, but it will pay off in the form of a memorable and one-of-a-kind villain who will give your hero a run for his money and intrigue readers.  

THEY SHARE A CONNECTION WITH THE PROTAGONIST  

In real life, we have many adversaries. Some of them are distant—the offensive driver on the highway or that self-serving, flip-flopping politician you foolishly voted for. Those adversaries can create problems for us, but the ones that do the most damage—the ones we find hardest to confront—are those we share a connection with. Parents, siblings, exes, neighbors we see every day, competitors we both admire and envy, people we don’t like who are similar to us in some way…conflicts with these people are complicated because of the emotions they stir up.  

The same is true for our protagonists. The most meaningful clashes will be with the people they know. Use this to your advantage. Bring the villain in close and make things personal by engineering a connection between the two characters. Here are a few options for you to work with.  

  • Give Them a Shared History. The more history the two have, the more emotion will be involved. Guilt, rage, grief, fear, jealousy, regret, desire—strong feelings like these will add sparks to their interactions. They’ll cloud the protagonist’s judgment and increase the chances their villain will gain an edge.  
  • Make Them Reflections of Each Other. What happens when the protagonist sees him or herself in the villain? A seed of empathy forms. The hero feels a connection with the person they have to destroy, which complicates things immensely. Personality traits, flaws, vulnerabilities, wounding events, needs and desires—all of these (and more) can be used to forge a bond that will add complexity and depth to this important relationship.  
  • Give Them a Shared Goal. When your hero and your villain are pursuing the same objective, it accomplishes a number of good things. First, it ensures that only one of them can be the victor, pitting them against each other. But they’re also more likely to understand one another. They’ll have different reasons and methods of chasing the dream, but the shared goal can create an emotional connection.  

As you can see, a lot goes into creating an enemy that is realistic, complete, and worthy of holding the title of villain in your story. When you’re drawing this character, give them the same thought and effort you’d put into your hero, and you’ll end up with a villain that will enhance your story, intrigue readers, and give the hero a run for their money.  

Want to take your conflict further? The Conflict Thesaurus: A Writer’s Guide to Obstacles, Adversaries, and Inner Struggles (Volume 1 & Volume 2) explores a whopping 225 conflict scenarios that force your character to navigate relationship issues, power struggles, lost advantages, dangers and threats, moral dilemmas, failures and mistakes, and much more! 

Becca Puglisi is an international speaker, writing coach, and bestselling author of The Emotion Thesaurus and other resources for writers. Her books have sold over 900,000 copies and are available in multiple languages, are sourced by US universities, and are used by novelists, screenwriters, editors, and psychologists around the world. She is passionate about learning and sharing her knowledge with others through her Writers Helping Writers blog and via One Stop For Writers—a powerhouse online resource for authors that’s home to the Character Builder and Storyteller’s Roadmap tools.