Tag Archives: Sue Coletta

Does it Matter When You Release a New Book?

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Strategic timing of a book’s publication date can give it a boost and have a major impact on its long-term success. Commercial publishers and booksellers have known this forever.

*Full disclosure: I wrote this post for Writers Helping Writers, but I thought you could also benefit from my research.

Are certain days, months, or dates better than others?

Well, it depends on the book.

January – March

The first quarter of the year is the perfect time of year for business, self-improvement, health, and writing craft books, as people are eager to stick to their New Year’s resolutions.

Genre fiction also does well in the first quarter. For many of us, the first quarter means terrible weather (I’m in New England). We’re looking for new books to pass the time while stuck indoors. Also, many readers received new tablets, e-readers, or gift cards for gifts. Shiny, new books become irresistible.

Peak reading and buying season are very much tied to the weather. February and March are generally good times to release a novel because the weather’s not great. Snow and ice forces readers to browse the web for their next adventure.

The exception is children’s books. If you’re a children’s book author, wait for the second quarter of the year. Kids received books during the holidays and parents feel they’ve spent enough already. Also, they’re back in school, which leaves less time for pleasure reading.

April – June

The second quarter is another perfect time to release genre fiction, as people are going on vacation and finally getting to that book they’ve been dying to read all year. It makes sense to release a genre novel in the spring, so momentum can carry over into the summer.

What about children’s books? Easter is the second busiest time of year for kids and gifts. Parents are looking for various things to occupy their kids’ time. Books offer a great way to keep children learning and occupied. Activity books for kids also do well during this time.

July – September

In the third quarter, business books and self-help books become popular again. Releasing virtually any book ahead of the holiday season is a smart idea. August isn’t ideal for two reasons. First, readers are often away, and things are quiet. Vacationers have already purchased their beach reads. Second, media outlets are slower to respond in August, if you’d hoped to advertise or score a review.

October – December

October is a terrific month for horror, thrillers, and mysteries—these genres dominate the marketplace, the darker the better. A cozy mystery or HEA romance may not do well in October. Historical fiction, depending on the subject matter, or dark romance might be all right. Really think about your genre and when you tend to buy books. It will help you understand the best time of year to release your book.

If you wait until the latter half of November, you might be too late unless you’re targeting a niche market.

December is the worst month of the year for new books. Even if you’re releasing a Christmas-related title, you’re better off planning for Christmas in July (and use the hashtag!).

If this logic doesn’t make sense to you, consider this: When do stores change their seasonal displays? They don’t wait till December, do they? Nor should we. Even if you write a series with eager fans, try to hold off till after the new year. Your readers are too busy with the bustling holiday season to read and review a new release.

Niche Markets

Whenever possible, try to find a niche for your new book baby. Consider the themes, locations, and plot of your book. Character flaws, race, worldviews, etc. can also fall into niche markets. Is there an element of your book that you can tie to a holiday or commonly known date? Think: Romance novels releasing near Valentine’s Day.

Dig deeper than the holidays. What if the protagonist is a 9/11 survivor? Or the heroine lost her life partner in the bombing? A September release makes sense, right? If your MC is a new bride, release during peak wedding season and show the connection in your marketing.

I found this calendar on Self-Publishing Review to help spark new ideas for you.

Does the Day of the Week Matter?

Big 5 publishers release on Tuesdays. Since major bestsellers are compiled on Tuesdays, some say a Tuesday release gives the title a full week to gain traction before the weekend. Readers and booksellers look forward to Tuesdays because of the hot-off-the-press releases. Why not take advantage of the buzz?

That’s up to you, of course, but let’s look at why the beginning of the week—Monday, Tuesday, or Wednesday—tends to work better than the end.

In addition to the Big 5 releasing on Tuesdays, movies come out on DVD on that day as well. So, it’s a well-accepted day to release new material into the hands of eager readers. That said, many indie authors agree that Monday, Tuesday, or Wednesday are all beneficial. While Tuesday may be more traditional, we don’t need to stick to tradition, do we?

The beginning of the week works best because of the way Amazon records weekly sales. If you’re shooting for a bestseller category, you’ll want time to garner sales before the weekend.

The same holds true for monthly sales.

Releases in the first two weeks of the month gain better traction than books released during the last two weeks because of how Amazon records sales (I learned this the hard way). Also, readers are more willing to spend money at the beginning of a month. But again, if you’re releasing series novels and your readers are foaming at the mouth, you may want to publish as soon as they’re ready, regardless of the date.

Do you consider the date of book launches? What month/day/date worked well for your books, and why?

Readers, does timing influence when you buy books?

Check out the amazing “Poe Pen” Steve created for monthly giveaways for my newsletter subscribers!

The wood dates back to 1850 (“1850 Antebellum Cherry”) and the rings are burned into the pen by wrapping copper wire halfway around the pen while the pen is turning, creating friction, and thus heat. They represent crow talons (like my imprint name), as if a crow picked up the pen. Love it! The crow “Poe” he branded into the wood.

Gorgeous, right?

Do You Have Dirty Links?

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All our links need to work. Especially buy links. What if the link to your new release prevents your ARC readers from leaving reviews on Amazon? What if the link prevents all your readers from leaving reviews on Amazon, even verified purchase reviews? Or worse, Amazon shuts down your account because you’re violating their rules.

It happens more often than you may think, and many times the violation stems from a dirty link — the link you used in your marketing. That’s how important it is to clean your links. Trad-pub authors, don’t think this subject doesn’t apply to you. It does. In fact, that’s where I learned about dirty links, from my very first publisher.

What is a dirty link?

Your new book baby goes live on Amazon. If you search for the title on Amazon rather than go through your KDP dashboard, you’ll get a link that looks like this: https://www.amazon.com/Tracking-Mayhem-Sue-Coletta/dp/B0C91HLCJ6/ref=sr_1_1?crid=1EHIC52HI29T3&keywords=Tracking+Mayhem&qid=1692542716&s=books&sprefix=tracking+mayhem%2Cstripbooks%2C107&sr=1-1

That is a dirty link. It even looks ugly, right?

I want to draw your attention to this half of the link:

ref=sr_1_1?crid=1EHIC52HI29T3&keywords=Tracking+Mayhem&qid=1692542716&s=books&sprefix=tracking+mayhem%2Cstripbooks%2C107&sr=1-1

Everything after “ref” is filled with information for Amazon, information that can bite you in the butt. This tells Amazon who searched for the book. If the author conducted the search, then everyone who uses that link must be friends or family of said author.

Though you and I know that’s a ridiculous statement, Amazon disagrees.

If you have a connection to a reader, even if it’s on social media, Amazon presumes they’ll rate your book favorably. Doesn’t matter if you have 1M friends or followers. If someone buys your book from that dirty link, you are friends and/or family in Amazon’s eyes. Period. Hence why it’s also never a good idea to link your Goodreads (Amazon owned) to your Facebook.

As you probably know, Amazon doesn’t allow friends and/or family to review your book. If they do, Amazon can delete it from your book’s page. If you continue to violate this rule, Amazon can shut down your account.

So, the first thing you should do is delete everything from “ref” forward, leaving you with this: https://www.amazon.com/Tracking-Mayhem-Sue-Coletta/dp/B0C91HLCJ6/

Looks better, right? That link is now clean, but we can shorten it even more. The title and author are also irrelevant as far as the link is concerned. Let’s delete both. https://www.amazon.com/dp/B0C91HLCJ6/

If you’re working with limited space, you also don’t need “www.” You’ll end up with this: https://amazon.com/dp/B0C91HLCJ6/

Now that’s a spotless link! A far cry from the original, right? And with no added information for Amazon to track.

While we’re on the subject of links…

Most profile sections on social media only allow you to include one link. Wouldn’t it be great if you could house all your books, website, blog, newsletter sign-up, etc. under one link rather than choosing which one to include? You can!

The creative minds behind LinkTree solved the one-link problem.

Did I mention it’s free? When you sign up, they’ll ask you to customize your link with your name. Don’t use your book title or a clever alias. That defeats the purpose. You could use your pen name if that’s the only name you write under. Or create a new link for additional pen names.

Personally, I only want one link, but you do you.

Here’s how mine looks: https://linktr.ee/suecoletta

You can customize the links inside, with headings, color, button style, thumbnail images, etc.

Of course, you can upgrade for statistical data and other bells and whistles, like affiliate marketing. Though the free account does accept affiliate links for books without the upgrade.

Are you using affiliate links?

 If you’re unfamiliar with affiliate marketing, here’s what Amazon says about its program:

Amazon’s affiliate program, also known as Amazon Associates, is an affiliate marketing program that allows users to monetize their websites, blogs, or social media. Amazon affiliate users simply place links to Amazon products on their site, and when a customer makes a purchase via one of their links, the user receives a commission.

Every time we pay for a promo spot, you can bet the book site is including their affiliate ID in your link. Which is fine. It’s their site.

Quick funny story…

When my debut released, I thought a certain book site was the cat’s meow for sending me a universal book link to use in all future marketing. So nice, right? Yes and no. What I discovered later was they included their affiliate ID in the universal link. So, for well over a year, I gave away commissions that I could’ve earned. Kudos to them. They got me good. Now, the only links I use are the ones I create. If anyone’s gonna earn commissions from my marketing efforts, it’s me.

Do you use affiliate links? Do you clean your links? Have you ever had reviews removed by Amazon? Has a book site ever created a universal link for you? 😉 

Writers, have you fired “Chekhov’s Gun”?

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I’ve got a special treat for you today. My dear friend Anne R. Allen is here! If you’re not following her blog, you should remedy that immediately. It’s a must-read for all writers.

Linked to Amazon

So okay, what the heck is “Chekhov’s gun?”

It’s a reference to advice the great Russian playwright and short story writer, Anton Chekhov, (1860-1904) gave young writers:

“If in the first act you have hung a pistol on the wall, then in the following one it should be fired. Otherwise don’t put it there.”

In other words, he says we shouldn’t clutter the story with things that have no relevance. If chapter one says your heroine won a bunch of trophies for javelin throwing, which she displays prominently on the wall alongside a javelin once thrown by Uwe Hohn, somebody had better darn well throw a javelin before the story is done.

Setting Details vs. Chekhov’s Gun

Yeah, but what if that javelin is there to show us what her apartment looks like? It’s good to show her décor, because it gives an insight into her character, right?

It depends. Yes, it’s good to use details to set tone and give depth to our characters.

But what’s all important is how you stress those details when you first present them. If there’s a whole page about those javelin throwing trophies, and the characters have a conversation about whether anyone will ever break Uwe Hohn’s throw record of 104.80 meters, you gotta toss some javelins. But if there’s just a cursory mention, “her apartment walls were decorated with an odd assortment of personal trophies and long spears,” then you can leave them on the wall.

In other words, not every lampshade the author mentions has to show up two chapters later on the head of a drunken ex-boyfriend, but you need to be careful how much emphasis you put on that lampshade.

What, No Red Herrings?

Wait just a goldern minute, sez you. I write mysteries! Mysteries need to have irrelevant clues and red herrings. Otherwise the story will be over before chapter seven.

This is true. But mystery writers need to manage their red herrings. If the deceased met his demise via long pointy spear-thing, probably thrown from a considerable distance, then your sleuth is going to look like a very viable suspect to the local constabulary.

But of course she didn’t do it because she’s our hero, so the javelin on the wall and the trophies are red herrings.

But they still need to be “fired.” Maybe not like Chekhov’s gun, but they need to come back into the story and be reckoned with. Like maybe the real killer visited her apartment earlier when delivering pizza, then broke in to “borrow” the Hwe Hohn javelin, but he couldn’t get it into his Kia, so in the end he used a shorter, more modern javelin…

Chekhov’s Gun and Subplots

I’ve been running into this problem in a lot of fiction lately: I find myself flipping through whole chapters that have nothing to do with the main story. That’s because the subplot isn’t hooked in with the main plot. It’s just hanging there, not furthering the action.

The subplot becomes the unfired Chekhov’s gun.

For instance, one mystery had the protagonist go through endless chapters of police academy training after the discovery of the body. The mysterious murder wasn’t even mentioned for a good six chapters. I kept trying to figure out how her crush on a fellow aspiring policeperson was going to solve the mystery.

I finally realized it wasn’t. None of the romance stuff had to do with the mystery. When I finally flipped through to a place where the main plot resumed, the hot fellow student didn’t even make an appearance. He’d already gone off with a hotter fellow recruit.

It’s fine to have a romance subplot in a mystery — in fact, that’s my favorite kind. But the romance has to take place while some mystery-solving is going on.

But if that romance doesn’t trigger a new plot twist or reveal a clue, then it’s an unfired gun on the wall. It’s just hanging there, annoying your reader, who expects it to be relevant.

Naming a Character Creates a Chekhov’s Gun.

Another “unfired Chekhov’s gun” situation often comes up with the introduction of minor characters and, um, “spear-carriers.”

You don’t want to introduce the pizza delivery guy by telling us how he got the nickname “Spear” followed by two paragraphs about his javelin-throwing expertise — unless he’s going to reappear later in the story. And he’d better be doing something more javelin-related than delivering another pie with extra pepperoni.

This is a common problem with newbie fiction. In creative writing courses we’re taught to make every character vivid and alive. So every time you introduce a new character, no matter how minor, you want to make them memorable. You want to give them names and create great backstories for them.

Don’t give into the urge, no matter what the creative writing teacher in your head is saying.

If the character is not going to reappear, or be involved with the plot or subplot, don’t give him a name. Just call him “the pizza guy” or “the Uber driver” or “the barista.”

A named character becomes a Chekhov’s gun. The reader will expect that character to come back and do something related to the plot.

Beware Research-itis

A lot of unfired guns come from what I call research-itis. That’s when the author did a heckuva lot of research and goldernit, they’re going to tell you every single fact they dug up.

You’ll get three chapters on the historical significance of the javelin in Olympic competitions, going back to ancient Greece. And the popularity of depictions of javelin throwers in Hellenistic art. And how both Zeus and Poseidon are depicted throwing their thunderbolts and tridents like javelins…

None of which has anything to do with the dead guy in the back yard with the big pointy spear in his back.

If the reader doesn’t need to know it to solve the mystery and it’s not a red herring, keep it to yourself.

Although a lot of that research will come in very handy for blogposts and newsletters when you’re marketing the book, so don’t delete any of those research notes!

Beta Readers and Editors Can Take Chekhov’s Gun Off Your Wall

It’s tough to weed out all those unfired guns in your own work.

You’re sure you absolutely need to tell us that our heroine won those trophies when she was on her college javelin team where her nemesis, Rosalie Rich, once stole her glasses before a meet…and she found out she could throw better without them and didn’t need glasses after all, which was great because her glasses made her look dorky and after she stopped wearing them, Lance Spears noticed her for the first time. He turned out to be a creep, but…

Your editor will disagree. And eventually you will thank her for it.

So will your readers.

Have you ever left a Chekhov’s gun on the wall? Are you annoyed when you find them in published books? What’s the worst Chekhov’s gun mistake you’ve found in fiction? 

Anne R. Allen is a popular blogger and the author of the bestselling Camilla Randall Mysteries as well as the Boomer Women Trilogy and the anthology Why Grandma Bought that Car (Kotu Beach Press.) Her most recent mystery is Catfishing in America (Thalia Press) a comic look at romance scams. Her mystery The Gatsby Game is being published in French at the end of this month. Anne’s nonfiction guide, The Author Blog: Easy Blogging for Busy Authors, is an Amazon #1 bestseller that was named one of the 101 Best Blogging Books of All Time by Book Authority.  She’s also the co-author, with Catherine Ryan Hyde, of the writer’s guide How to Be a Writer in the E-Age. She blogs with NYT million-copy seller, Ruth Harris, at “Anne R. Allen’s Blog…with Ruth Harris.” You can find them at annerallen.com.

Don’t miss Anne’s new release! CATFISHING IN AMERICA is a mashup of mystery, romcom, and satire.

The Rhetorical Triangle for Writers

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rhetorical triangle for writers Photo of a cute donkeyThe rhetorical triangle is a concept that rhetoricians developed from the Greek philosopher Aristotle’s idea that effective persuasive arguments contain three essential elements: logos, ethos, and pathos.

Its purpose? To inform, persuade, entertain — whatever the author wants the audience to believe, know, feel, or do.

All forms of communication use the tools of rhetoric to some degree. Though the rhetorical triangle sounds like it’s geared toward nonfiction writing, novelists can use it as a literary devise.

Logos

Logos establish reliability. We want readers to believe our main character. By using factual information and logic, we’re building connections in the reader’s mind.

An example of logos:

Facts: Mr. Duke owns a tea shop. He talks about his passion for tea.
Logic: Mr. Duke has liquid in a teacup. Because of his passion for tea and the fact that he owns the tea shop…
Conclusion: The liquid in his teacup must be tea.

Are we jumping to conclusions too soon? Maybe. Is any other information available? Does Mr. Duke slur his words? Then maybe there’s alcohol in that teacup. Or he has a medical issue. Given the social constructs and the available information, the reader concludes he’s drinking tea.

Logos do get more complicated, but it always retains these basic parts. And we, as writers, need to recognize the order in which readers draw conclusions. By doing so, we can manipulate the narrative to suit our needs.

Ethos

Ethos boils down to one burning question: Can the reader trust you? If you write nonfiction, citations from reliable sources help build trust. Or you consistently share reliable information, leading your audience to trust what you say is true.

In fiction, ethos may simmer in the background, invisible to the reader. The MC shows the audience they are trustworthy through actions, reactions, and the choices they make.

Pathos

Pathos is the emotional pull. Authors use pathos to evoke certain feelings from the reader. For our purposes, pathos is a literary device rather than a rhetorical one. Pathos establish tone or mood or make the reader feel sympathetic toward a character. By using pathos, we can trigger readers to feel happy, sad, angry, passionate, inspired, or miserable through word choices and plot development.

Pathos is a Greek word meaning “suffering” that has long been used to relay feelings of sadness or strong emotion. Adopted into the English language in the 16th century to describe a quality that stirs emotions, it’s often produced by real-life tragedy or moving language.

Pathos became the foundation for many other English words.

  • Empathy — the ability to understand and feel the emotions of others
  • Pathology — the study of disease, which can cause suffering
  • Pathetic — something that causes others to feel pity
  • Sympathy — the shared feeling of sadness
  • Sociopath — causing harm to society
  • Psychopath — suffering in the mind

Pathos is the basis for the art of persuasion.

Ever watch commercials for pet adoptions? The sad puppy dog eyes plead for a forever home. They rip your heart out, right? That’s pathos at work.

Most readers want to feel something when they crack open a novel. An emotion pull connects the reader to the characters, immerses them in story, and keeps them flipping pages. Pathos also explains why some stories are unforgettable — because we lived it with the characters! We feared for their safety. We cried over their heartbreaks. We cheered over their victories. The characters became our friends, maybe even family, and we miss them as soon as we close the cover.

Since it’s easier to spot pathos in music lyrics…

God Bless the USA by Lee Greenwood: “And I won’t forget the men who died who gave that right to me…”

Nothing Compares 2 U by Sinead O’Connor: “It’s been so lonely without you here, like a bird without a song.” Or “All the flowers that you planted in the backyard, Mama, all died when you left.”

To start your week off on the right foot, I’ll embed Happy by Pharrell Williams. An obvious pathos is: “Clap along if you feel like happiness is the truth.”

Anyone who can sit still during this song might be dead inside. 😉

Did you spot other pathos in the video? Have you heard of the rhetorical triangle? What other ways might we use logos, ethos, and pathos?

#WritersLife: Am I Becoming a Recluse?

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I am fiercely protective of my writing time. Maybe too much. The other day a friend asked me to lunch. At first, I was excited about it, but as I was getting ready, I couldn’t shake the feeling that I’d rather work on the WIP.

This happens all the time. A friend will say, “Let’s get together.”

“Sure. Just let me finish the first draft.”

After I’m done, they say, “Now can we get together?”

“But I’m getting ready to do the first read-through.”

“Now that you’re letting the book cool, can we grab lunch?”

“Oooh, ahh, I started the next book.”

Okay, that may be a slight exaggeration. I say yes more than no, but begrudgingly. And I wondered why. Why would I rather be alone with my keyboard than out with friends? Am I becoming a recluse? Why is writing my favorite activity? And why, when life prevents me from writing, do I feel off?

This, of course, sent me down a rabbit hole. Some of what I learned about creativity and the brain I remembered from writing about this topic in 2017. This time, I wanted more. Why would I rather spend time with my characters than “real” people? It’s no secret that I prefer animals to humans, but I didn’t think that mindset extended to friends.

The other day, I did go to lunch. However, when she said, “We should make this a regular thing” I immediately thought, “that depends on your definition of ‘regular’.” Sounds terrible, I know, especially after I stopped writing for a solid hour without protest when a little black bear cub visited me last week. #CutenessOverload

Let’s see what the professionals at Brain World Magazine have to say…

“Writing is seen by many psychologists as a means for the brain to know itself. The brain is sometimes referred to as a meaning-making machine, and the process of writing allows us to examine the beliefs we have accumulated, to understand how we as individuals relate to the world, and to know our own minds better. In short, writing cultivates introspection that leads to better psychological health.”

Okay. I agree with that.

“All human cultures include speech, but not all have written language, and, even today, hundreds of thousands of people around the world never learn to write. Rather, writing is a complex linguistic technology that developed only in the last few thousand years.”

Fascinating, but doesn’t answer my questions.

“Writing requires a marvelous integration of multiple cognitive functions simultaneously: hand-eye coordination, language, memory, creativity, insight, logic, spatial intelligence, and abstract thought. And it is something you can only learn through consistent practice.”

Most writers know consistency is key. The brain is a muscle that will atrophy without regular exercise. And the more we write, the more we tickle the muse. Hence why too much social media can cause writer’s block and/or procrastination. 

“Writing may also serve as an indicator of brain longevity. One investigation, known as The Nun Study, conducted by the National Institute on Aging, showed a correlation between writing ability and the likelihood of developing Alzheimer’s disease. Reported in Neurobiology of Aging, the study looked at the lives of 678 nuns, all of whom had lived similar lifestyles, to determine what factor might account for brain health in later life.

Detailed records existed for all of the nuns, all of whom had joined the order while still in young adulthood. Each of the subjects had written an autobiography when joining the order, and their average age at the time was 22.

Researchers were able to look at the old biographical essays and assess them for linguistic fluency and complexity of content. Only 10 percent of nuns who were able to write well in their youth ended up with Alzheimer’s, while 80 percent of those with less proficient writing abilities suffered from the disease in old age.”

Did you know nuns penned autobiographies when joining the order? Do all nuns do this? I’m all for it. It just surprised me, is all. Although, writing an autobiographical essay would force the nun to detail her life and the circumstances surrounding her decision to join the order, so it’s probably therapeutic.

“The practice of writing can enhance the brain’s intake, processing, retaining, and retrieving of information. Through writing, students can increase their comfort with and success in understanding complex material, unfamiliar concepts and subject-specific vocabulary.” In other words, writing builds the brain’s muscles, which can then be used for all sorts of cognitive activity.

As you can see, I wasn’t getting anywhere with my questions.

Next, I looked at my writing process. If you were a fly on the wall, you’d hear me belt out a few lyrics with headphones on, then I go quiet, chair-dancing, then silent, all while the fingers are pounding the keyboard. I have an absolute blast!

Could it be that simple? An increase in serotonin induces feelings of happiness. Runners chase the same euphoria. Am I addicted to having fun? I’d say “alone” but we’re not really alone, are we? We’re with our characters, who are as real to us as anyone.

Or maybe—and this is an educated guess, after all the brain studies I’ve read—when we don’t write, our creative brain misses the workout like the muscles of an athlete who isn’t training. What do you think?

If you miss more than a day or two, do you start to feel off? Or do you look forward to long stretches away from the keyboard? 

Research Notes and Fun Facts

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JSB’s post yesterday reminded me of all my notes in my phone, many of which I’ll never use. So, I thought I’d share them with you. Perhaps they’ll spark some ideas for the WIP.

Some are random thoughts, others are research tidbits I’d learned during the day that I didn’t want to forget, with a few fun facts mixed in.

Research

Mystery/thriller writers, this one’s for you!

  • Ankle monitors aren’t monitored in real time by law enforcement. In many cases, they’re only a GPS tracker. Some devices don’t even have geographical restrictions. The GPS track is stored by private companies, not law enforcement or prisons. Parolees have even committed murder while wearing them!

Need a creative way for your detective to find a clue? Check out this nifty tidbit I discovered.

  • Privately owned garbage trucks and tow trucks come equipped with license plate readers. The recordings are loaded into a private database, and police can ask for permission to access those databases without a search warrant.

For fiction bathed in reality, how might you use this next one?

Brainwaves: We have three brainwaves in our lifetime, depending on age. Scientists can study each brainwave independently through an EEG.

Did your contemporary killer leave behind a shoe impression? No problem…

SoleMate FPX is a new and improved system that combines a comprehensive footwear evidence management tool with an extensive footwear reference database for the rapid identification of shoe prints.

Using combinations of shapes, patterns, text, and logos to describe the visible characteristics found on a shoeprint left at a crime scene, it’s possible to identify matching items of footwear in a matter of minutes via the intuitive FPX search interface.

Fun Facts

Mystery/thriller/suspense writers, do what you will with the following fun facts.

 

  • Zinc Phosphide = rat poison.
  • To mummify a corpse, bury in kitty litter. Or, for a more thorough job, dismember the corpse and bury the body parts in kitty litter.
  • Necrophilia is also a diagnosis.

Ahem. Moving on…

  • The heart beats 2.5 billion times per lifetime.
  • Mistletoe kills the tree it hangs on! Expect an article about this during the holiday season. 😉
  • One million seconds equals eleven days.
  • A corpse can often have bowel movements for days.
  • A decapitated head can have consciousness for 15-20 seconds after death. In my phone there’s a checkmark after this fun fact because I used it in Silent Mayhem.

Calling all nature lovers!

  • Plants can recognize their siblings, and they’re given preferential treatment.Biologists discovered that plants exhibit competitiveness among strangers of the same species but are more accommodating toward siblings. Researchers found root allocation increased when groups of strangers shared a pot, not when groups of siblings shared a pot.

    In other words, plants compete with strangers by allocating more of their roots below ground. This helps them as they fight for access to water and soil nutrients.

  • Plants are just as capable of deception as animals.

Many plants release scents or volatile chemicals when they are stressed, attracting insects and other animals that can help them escape a dangerous situation. Ready to get your mind blown?

  • The smell of freshly cut grass is actually a plant distress call.

Crazy, right? Now you know why I jotted it down. 😉 

  • Trees are the longest living organisms on earth. One of the many reasons they live so long is called “negligible senescence.” Meaning, rather than declining in health and productivity with age, some trees actually get healthier and more productive.
  • There’s a plant that’s able to simultaneously produce tomatoes and potatoes, called the “ketchup and fries” plant (unverified, so check this fact before you use it).

Historical fiction writers, these next few are for you!

  • Some prehistoric societies de-fleshed the bone from their dearly departed.

During the medieval period, bodies that needed transportation over long distances for burial were also de-fleshed, by dismembering the body and boiling the pieces. The bones were then transported. The soft tissues they buried close to the place of death.

  • Throughout early modern times, up until at least the mid 19th century, it was a common belief that the touch of a murderer—executed by hanging—could cure all kinds of illnesses, ranging from cancer and goiters to skin conditions. Afflicted persons would attend executions hoping to receive the “death stroke” of the executed prisoner.

Need a realistic way to misdirect readers away from your antagonist?

  • A heart murmur can often cause a person to fail a lie detector test. Doesn’t matter if they’re 100% truthful. The heart murmur will read as deception.

If you’re wondering why I’d share notes from my phone, I’ll leave you with this proverb.

Nothing in nature lives for itself.

Rivers don’t drink their own water.

Trees don’t eat their own fruit.

The Sun doesn’t shine for itself.

Flowers don’t spread fragrance for themselves.

Living for others is the rule of nature.

Did I jumpstart your creative juices? Any favorites?

 

Happy Release Day, book baby!

Three unconventional eco-warriors are on a mission to save polar bears from the nation’s largest animal trafficking organization—one dead poacher at a time.

Now available in ebook and paperback.

 

How Time Off Benefits Writers

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The last part of Tips to Improve Newsletters series will continue next time. Two reasons for skipping this week. First and foremost, I’ve been glued to the keyboard for months with very little time-off, and I need a break. Two, it’s Memorial Day. Yesterday, the hubby and I cruised around the lakes and through tree-lined backroads on our new HD Heritage Softail Classic—a well needed respite among nature. We plan to continue that ride today.

Here’s a pic of our new baby…

HD Heritage Softail Classic

©2023 Sue Coletta

Time off benefits us for many reasons. When we break from our usual routine, we can no longer operate on autopilot. That decreased familiarity flips a switch in our brain to be more fully present, to really wake up. Meditation has a similar effect. Thus, taking time off increases mindfulness and produces a higher level of wellbeing.

Heart Health

Time away from the keyboard also improves heart health. It can help reduce the risk for metabolic syndrome—a cluster of health issues including high blood pressure, high blood sugar, excess belly fat, and abnormal cholesterol levels—which raises the risk for heart disease, stroke, and type 2 diabetes, according to Forbes. In fact, researchers found that in those who vacationed and/or took time off on a regular basis were less likely to die from heart attacks and other cardiovascular problems.

Stress

Time off reduces stress. When we’re stressed, our bodies release hormones like cortisol and adrenaline. Over time, chronic stress increases our risk for health issues.

Another scientific study found that spending at least two hours per week in natural environments—parks, forests, beaches, lakes—is not only great for our soul, it’s also good for our health.

Brainpower

Taking time off improves the capacity to learn. When the brain is fully relaxed, it consolidates knowledge and brainpower.

“Neuroscience is so clear, through PET scans and MRIs, that the ‘aha’ moments comes when you’re in a relaxed state of mind.”

—Brigid Schulte, author of Overwhelmed: Work, Love and Play When No One Has the Time

Hence why some of our best ideas come while we’re in the shower, on a walk, or as we’re falling asleep. In fact, a professor at Columbia Business School has conducted numerous studies, drawing a link between travel and creativity.

“Foreign experiences increase both cognitive flexibility and depth and integrativeness of thought, the ability to make deep connections…”

—Adam Galinsky, Columbia Business School

Sleep

Sleep is a commodity many of us struggle with, evident in the comments of Steve’s recent post. Stress lowers sleep quality—wake up groggy and/or suffers from a lack of energy. But taking time off to read, take a walk, or other activities can lower your stress levels. Thus, induces a better night’s sleep.

If you’re overwhelmed or cognizant that your body needs rest, take what Psychological Therapist Kate Chartres calls a “duvet day.”

“Having a duvet day replenishes your stocks. Finding the time to switch off the mind…and stop that internal chatter allows your anxious mind to repair… You’ve all heard about how our muscles need to rest. We don’t work the same ones every day, so they have time to repair. The mind needs time too, to rest and repair. This enables you to be better, more responsive, and focus on your return to work.

So, if you are feeling frazzled and in need of that duvet day, but you keep going, the chances are you’ll get more and more frazzled, less and less focused, less able to do your job. When we have too much going on, our concentration and ability to use initiative, judgement etc., are all affected. So, can you afford to pull a sickie? I think the question is to look after your mental health, can you afford not to?”

Happy Memorial Day, TKZers!

Be kind to yourself today. I’ll be around in the morning, then we’re off on another adventure. But don’t let that stop you from having fun in the comments.

What’s your favorite form of R&R? Any plans today?

To our military men and women: Thank you for your service. <3 

Tips to Improve Newsletters Part II: Design

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Designing an author newsletter can be a daunting task. Whether you‘re a seasoned veteran or a first–time author, it‘s important to create an effective newsletter to nurture the author/reader relationship and expand your audience. 

Ready to roll up your sleeves and dive in? Cool. Let’s do this.

K.I.S.S.

A simple design works best. As JSB mentioned in the comments of Part I, many of us suffer from newsletter fatigue, so don’t confuse readers by adding more than a few key features. A minimalist style keeps the focus on the content.

Email services like MailerLite or MailChimp offer multiple templates that don’t require any tech skills to customize. Most are drag & drop.

Header Image

A high-quality header image sets the tone for your newsletter. I use the same header as my website, so readers instantly recognize the email is from me.

Catchy Headline

If your headline allows the reader to think, “Meh. I’ll read it later” chances are they’ll never get around to reading the newsletter. An irresistible headline encourages the reader to open your email as soon as it hits their inbox. Headlines aren’t easy. I still haven’t mastered them, but I have learned a few tricks.

  • Make readers feel like they’ll learn something. Example: How to Decipher Crow Language
  • Or focus on actionable steps. Example: Befriend Crows in 5 Easy Steps
  • Or solve a problem. Example: 6 Ways to Spend Less Money on Crows (if any of you ever receive an email with this headline, please forward it to me. LOL)

Once you have your header image and headline, it’s time to focus on your content.

Content

As I mentioned in Part I, give more than you receive. The majority of your newsletters should not ask your audience to buy anything. Condition them to click links, yes, but not a purchase link. For example, to match one of the above headlines, I could include a link to a live feed of crows building a new nest. Which, by the way, often includes weaving metal wires into the base to strengthen the foundation.

By giving more than you receive, you build trust. After all, you wouldn’t shove your book(s) in the face of someone you just met in person. Correct? Same principles apply.

The content should be concise, focused, and relevant to your theme. For a refresher on theme, read Part I. One of the easiest ways to lose subscribers is to overwhelm readers with too much information. No one will take the time to read a lengthy newsletter. Instead, fulfill the promise in your headline. Nothing more, nothing less. If you have more to say on the subject, save it for next time. The perfect length for a newsletter, so it’s worth your readers’ time but not time-consuming, is about 3-4 paragraphs.

Call To Action

At the end of your newsletter, include a clickable call-to-action button with compelling language like “Watch Live Feed” or “Download Free Book.” One of my favorite calls-to-action is “Hit Reply.”

Before the CTA, I ask a question. A few examples are:

  • Tell me about your favorite childhood pet.
  • Have you ever seen a bald eagle up close? What about a golden eagle? What was that experience like for you?
  • Have you ever been whale watching? How’d you feel when the whale breeched?

Note the words in bold. When you ask readers to hit reply, you are initiating a friendly conversation. Not only do you get to know your readers but you’re nurturing the author/reader relationship. And you’d be surprised how much people appreciate an author asking them anything, even if it’s only, “How’s your day going? You doin’ all right today?”

Too many authors toss out orders without giving two sh*ts about the people who read their books. Things like, buy my books, review my books, tell all your friends about my books, preorder my new release, follow me on every social media site and share all my posts. I saw your review on Amazon, but why didn’t you also review on BookBub and Goodreads and B&N and Apple and Google Play and Kobo?

Sadly, I’m not exaggerating as much as one might think. Not long ago, I unsubscribed from a well-known author’s newsletter after she told me to buy two copies of her new book, one for me and one for a friend. Seriously? I don’t care who you are. I’m not buying two $20 paperbacks because Miss Bigshot Author ordered me to do it. In fact, I stopped reading her books altogether. I’d rather support authors who appreciate their readers. How ’bout you?

Another author messaged me on social media to tell me she thanked me for my help in the acknowledgments, then had the audacity to say, “Buy the book to see your name.” If that wasn’t bad enough, she then asked if I could buy it that second — not later that night or in the morning — I had to buy the book right then. And, get this, send her a screenshot of the confirmation page as proof of purchase! The nerve of some people.

Ahem. Anyway…

By asking a simple question at the end of my newsletter, I’ve received some truly heartwarming responses. Readers just want to know they’re more than a sale to us. They want to be seen. Don’t we all? So, be genuine, be kind, and show your humanity.

Okie doke. Well, since we didn’t get to onboarding sequences and other time-savers, stay tuned for Part III.

Amidst a rising tide of poachers, three unlikely eco-warriors take a stand to save endangered Eastern Gray Wolves—even if it means the slow slaughter of their captors.

Restless Mayhem is available at all online retailers.

5 Tips to Improve Newsletters – Part I

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When I bought back my rights to my Mayhem Series, one of the first things I did was to revamp my newsletters.

So, let’s discuss five tips that improved my newsletters. Hopefully, they’ll work for you, too.

 

  1. Consistency

Readers like to know when they’ll hear from you. Whether you send newsletters weekly, bi-monthly, or monthly, sticking to a schedule improves opens and click rates.

  1. Choose a Theme

The biggest complaint from writers is they don’t know what to put in their newsletters. As a result, so many end up being “Buy my book!” emails. Once I chose a theme, my newsletters became a breeze—even fun—to write.

Base your theme around your genre. If you write in multiple genres, it’s a good idea to segregate your list into genre groups. For example, a newsletter about fictional characters might not go over well for your nonfiction fans.

Because I write Native American metaphysical thrillers exclusively now, I share fascinating animal facts and tidbits about the Natural World. Once I based my newsletters around a theme, my opens and click-through rates improved tenfold. And it can work for you, too!

Open Rate

An email open rate is the percentage of subscribers who open a specific newsletter. Tracking open rates will give you a better understanding of how often your audience look forward to your emails, how successful your subject lines are, and what type of content is the most effective. Most email providers supply open rates for you.

A good email open rate falls between 17-28%. The average is 21.5% across all industries, according to the Email Marketing Benchmarks Report of 2022. For Media, Entertainment, Publishing, the average is 23.9%.

Click-Through Rate (CTR)

A CTR is the measurement of how many subscribers clicked on a hyperlink, call-to-action prompt (CTA), or image within your newsletter. The main goal for you is to measure engagement. By tracking click-through rates, you can gauge how your audience responds to your content. If you’re getting low engagement, it might be time to rethink what you’re sharing. Believe it or not, a good CTR is 2.9% for Media, Entertainment, Publishing.

Click-to-Open Rate (CTOR)

Most authors don’t pay enough attention to CTORs. It’s a mistake to ignore this valuable information. A click-to-open rate measures the effectiveness of your content. Because it’s based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. If your links, layout, copy, and overall content are interesting, your readers will want to click through to learn more.

Some email providers will show you the CTOR, some will not. To measure your CTOR, divide the number of unique clicks by the number of unique opens. For example, 100 clicks divided by 180 opens = 55%. As with all the metrics listed above, the CTOR fluctuates per campaign. A good CTOR for our industry is 12.4%.

  1. Write to One Reader, Not Thousands

Adopting the right mindset makes all the difference. If you try to please everyone, your newsletter will come across as cold and impersonal. It’s also stressful. My #1 tip is to write to your ideal reader only. If some subscribers don’t enjoy your newsletter, they don’t belong on your list. Chances are, they won’t buy your books, either. That is, if you’ve themed your newsletters to match your genre.

  1. How to Choose an Ideal Reader

Search your beta reader list or ARC team or readers who reply to every newsletter. One name should rise to the top. Or, better yet, use the same ideal reader you write for—you do have someone in mind while writing, right?—and craft each newsletter as a conversation between you and them. Not only will your newsletter sound sincere, but everyone who reads it will feel like you’re writing to them. It’ll read like a warm hug to a friend.

  1. Give More Than You Take

By sharing interesting tidbits, recipes, oddities from a certain era (whatever theme you choose), you are training your subscribers to click. Most of the time, you aren’t asking for them to buy anything. For example, in one of my newsletters I shared fascinating facts about eagles. If they clicked the prompt, it led to a live feed of an eagle’s nest. See what I’m saying? I rewarded those who clicked with the chance to watch mother and father eagles care for their young.

By training your subscribers to click links in your newsletters, when you release a new book, they’ll be more likely to click again.

In my next post (Part II), we’ll dig into the ins and outs of designing the layout of your newsletter, and why it’s important. If there’s still room, I’ll include how to set up an onboarding sequence. If not, there will be a Part III. 🙂 Sound good?

Do you write newsletters? What’s your theme? What’s your #1 tip? If you’re a reader, what type of newsletters are your favorite?