Category Archives: #writetip

Can Multitasking Harm the Brain?

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Writers need to multitask. If you struggle with multitasking, don’t be too hard on yourself. The brain is not wired to complete more than one task at peak level. A recent study in the journal Frontiers in Human Neuroscience showed when we’re concentrating on a task that involves sight, the brain will automatically decrease our hearing.

“The brain can’t cope with too many tasks: only one sense at a time can perform at its peak. This is why it’s not a good idea to talk on the phone while driving.” — Professor Jerker Rönnberg of Linköping University, who conducted the study.

The results of this study show that if we’re subjected to sound alone, the brain activity in the auditory cortex continues without any problems. But when the brain is given a visual task, such as writing, the response of the nerves in the auditory cortex decreases, and hearing becomes impaired.

As the difficulty of the task increases—like penning a novel—the nerves’ response to sound decreases even more. Which explains how some writers wear headphones while writing. The music becomes white noise.

For me, once I slide on the headphones, the world around me fades away. I can’t tell you the number of times my husband has strolled into my office, and I practically jump clean out of my skin. Don’t be surprised if someday he kills me by giving me a heart attack. But it isn’t really his fault, even though I’ll never tell him that. 😉 I’m in the zone, headphones on, music blaring, my complete attention on that screen, and apparently, my brain decreased my ability to hear.

Strangely enough, I don’t listen to music while researching. When I need to read and absorb content, I need silence. This quirk never made sense to me. Until now.

Have you ever turned down the radio while searching for a specific house number or highway exit? Instinctively, you’re helping your brain to concentrate on the visual task.

Research shows that our brains are not nearly as good at handling multiple tasks as we like to think they are. In fact, some researchers suggest multitasking can actually reduce productivity by as much as 40% (for everyone except Rev; he’s a multitasking God). Multitaskers have more trouble tuning out distractions than people who focus on one task at a time. Doing many different things at once can also impair cognitive ability.

Shocking, right?

Multitasking certainly isn’t a new concept, but the constant streams of information from numerous different sources do represent a relatively new problem. While we know that all this “noise” is not good for productivity, is it possible that it could also injure our brains?

Multitasking in the brain is managed by executive functions that control and manage cognitive processes and determine how, when, and in what order certain tasks are performed. According to Meyer, Evans, and Rubinstein, there are two stages to the executive control process.

  1. Goal shifting: Deciding to do one thing instead of another
  2. Role activation: Switching from the rules for the previous task to the rules for the new task (like writing vs. reading)

Moving through these steps may only add a few tenths of a second, but it can start to add up when people repeatedly switch back and forth. This might not be a big deal if you’re folding laundry and watching TV at the same time. However, where productivity is concerned, wasting even small amounts of time could be the difference between writing a novel in months vs. years.

Multitasking Isn’t Always Bad

Some research suggests that people who engage in media multitasking, like listening to music through headphones while using a computer, might be better at integrating visual and auditory information. Study participants between the ages of 19 and 28 were asked to complete questionnaires regarding their media usage.

The participants completed a visual search task both with and without a sound to indicate when the item changed color. Heavy multitaskers performed better when sound was presented, indicating they were more adept at integrating the two sources of sensory information. Conversely, heavy multitaskers performed worse than light/medium multitaskers when the tone was not present.

I can attest to that. If I don’t have my headphones on, chances are I won’t hit my writing goals that day. I’ve conditioned my brain to focus when the music starts. And I store a spare set of headphones in case mine break. Learned that little lesson the hard way.

“Although the present findings do not demonstrate any causal effect, they highlight an interesting possibility of the effect of media multitasking on certain cognitive abilities, multisensory integration in particular. Media multitasking may not always be a bad thing,” the authors noted.

How can writers multitask and still be productive?

  • Limit the numbers of things we juggle to two (*laughter erupts in the audience*)
  • Use the “20-minute rule.” Instead of constantly switching between tasks, devote your full attention to one task for 20 minutes before switching to the next task.

What do you think about these studies? How well do you multitask?

 

 

 

 

 

 

Be the Mouse

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A recent exchange with the hubster went something like this.

Him: What’d you do today?

Me: Same as yesterday, and the day before, and the day before that.

Him: You’re a persistent little bugger, aren’tcha?

Me: *shrugs* I’m a writer.

But it’s not as simple as that, is it? Persistence can be grueling at times.

If someone told me ten years ago that in 2021 I would stumble across a true story that’s so meaningful and important it might forever change my writing trajectory, my first reaction would’ve been: Ten years is a lifetime away.

But the truth is if I found this case ten years ago, I wouldn’t know how to do it justice. Today I do. 🙂 This narrative nonfiction/true crime project has so many parallels to my own life, my passion is at an all-time high. Which brings me to persistence. Persistence while researching. Persistence while re-investigating the crime. Persistence while interviewing witnesses. Persistence while submitting the proposal.

The Big Dream

When I wrote my first novel—longhand, by candlelight—the Big Dream was all I could think about. I remember searching for other writers’ interpretation of success and how long it took them to “make it” in this business. Most said a new writer won’t make any money until they’ve written five novels. If they’re lucky, they’ll sell a few hundred copies of their debut. That’s the last thing an aspiring writer wants to hear.

The aspiring writer thinks: If you build it, they will come.

Which isn’t necessarily a bad mindset if it drives the writer to the keyboard. I’m a dreamer. Always have been, always will be. As long as we offset the dream with a dose of reality, I say dream big, dream often, dream without limits.

Now, with a backlist of 17 titles and 5+ trunk novels, I look back on that early advice and it means something completely different.

Writing five novels isn’t only about building an audience. It means the writer has honed their craft. They’ve let their passion lead them on a journey of self-discovery (Think: Who are you as a writer?). It means the writer never gave up. Or quit. S/he continued for love, not money. S/he kept her head down, fingers on the keyboard, butt in chair, and created, edited, rewrote passages, scenes, or whole chapters, and finished five manuscripts.

What else happened?

S/he learned the business side of writing—found an agent, publisher, or learned the ins and outs of self-publishing. Lastly, it means s/he learned how to market a product, build a brand and an audience. S/he persisted, even though the odds seemed insurmountable. S/he leaped out of the nest and learned to fly.

Sometimes this biz can be disheartening, other times it’s super exciting. The ups and downs are all part of this amazing journey. The minute we stop trying to achieve future goals, we’ve already lost. Aside from creatives—writers, singers, artists, actors, musicians, etc.—I can think of no other field that requires as much persistence.

What is persistence?

The dictionary defines persistence as:

  • continuing firmly or obstinately in a course of action in spite of difficulty or opposition
  • continuing to exist or endure over a prolonged period

The definition clarifies how difficult it is to persist.

What happens in the brain during the act of persistence?

Serotonin is a neurochemical in the brain important for feelings of happiness. It’s also known for:

  • promoting good sleep by helping to regulate circadian rhythms (a 24-hour inner clock running in the background to carry out essential functions like the sleep-wake cycle)
  • helping to regulate appetite
  • promoting memory and learning
  • helping to promote positive feelings and behavior

If you have low serotonin, you might:

  • feel anxious, low, or depressed
  • feel irritable or aggressive
  • have sleep issues or endless fatigue
  • become impulsive
  • have a decreased appetite
  • experience nausea and digestive issues
  • crave sweets

Scientists have studied serotonin levels and persistent behavior in mice.

During foraging, all wildlife explores an area for food and/or water. But at some point, they must move on to a different area. Thriving animals exhibit patience and persistence before exhausting their search at each location.

In the study, researchers required water-restricted mice to “nose poke” while foraging to obtain water as a reward. The probability of obtaining water in each area lessened with each nose poke. The higher the number of nose pokes equaled more persistence in that individual mouse. Scientists also used video tracking to measure how long it took for the mice to switch to a different foraging area.

Mice exhibited optimal foraging behavior. Meaning, they optimized the trade-off between time spent searching an area for water and leaving to find a water source in a different area.

The mice who received serotonin neuron stimulation performed a greater number of nose pokes compared to mice who didn’t receive stimulation. They also took longer to leave an area, suggesting they were more persistent.

This is the first study to show a correlation between serotonin neuron firing and active persistence. Previously, scientists hypothesized that serotonin was involved in patience. We now know a rush of serotonin is involved in persistence, as well.

If our persistence starts to wane, we need to increase our serotonin level.

Here’s how:

  • Eat healthy
  • Exercise
  • Bright light
  • Massage

The list is almost meaningless without more explanation. So, let’s dive into each tip.

Healthy Snacks

We can’t get serotonin from food, but we can get tryptophan, an amino acid that’s converted to serotonin in the brain. High-protein foods contain tryptophan. For example, turkey and salmon. But it’s not as simple as eating tryptophan-rich foods, thanks to the blood-brain barrier—a protective sheath around the brain that controls what enters and exits. Isn’t the human body amazing?

Like with most life hacks, there’s a shortcut around the blood-brain barrier.

Research suggests eating carbs along with tryptophan-rich foods pushes more tryptophan into the brain, thereby raising the serotonin level.

Some tryptophan-rich snacks include:

  • oatmeal with a handful of nuts
  • plums or pineapple with crackers
  • pretzel sticks with peanut butter and a glass of milk

Exercise

Exercising creates an ideal environment for serotonin by triggering the release of tryptophan in the blood and decreasing the amount of other amino acids. Thus, more tryptophan reaches the brain.

Aerobic exercise of any kind releases the most tryptophan. Don’t fret if you’re unable to do aerobics. The main goal is to raise the heart rate. This can be accomplished by:

  • a brisk walk
  • a light hike
  • swimming
  • bicycling
  • jogging
  • blaring the music and dance

Bright Light

This surprised me, but it makes sense when you consider seasonal affective disorder. Serotonin levels dip in the winter and rise in the summer. What should we do? Spend 10-15 minutes in the sunshine. Or, if you live in rainy climate or can’t get outside, use a light therapy box. Both will increase serotonin levels.

Massage

Massage therapy increases serotonin and dopamine levels. It also reduces cortisol, a hormone produced when stressed. If paying for a professional massage therapist isn’t within your budget, ask a friend/spouse/partner to swap 20-minute massages.

Be the Mouse

Writers cannot achieve goals without some form of persistence. Be persistent, dear writer. Be the mouse.

Get Thee to a Party

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Photo by Tyler Rutherford from unsplash.com

 I have a quick fix if you are out of dialogue ideas and/or characterization elements.

Go to a party. 

That would have been hard advice to follow a few months ago but the genie is out of the bottle now. Folks are throwing soirees for all sorts of reasons. There are mask-burning gatherings, graduation parties, birthday celebrations, and all sorts of other gatherings. No matter how social-adverse you are (and I’m in the redline there, I assure you. I just fake sociability. For awhile.) someone is going to invite you to a gathering somewhere. Go. Observe. Listen. Heck, with graduation parties you can just follow the signs and balloons and enter, whether you are invited or not. 

Photo by NIPYATA! from unsplash.com

I went to a graduation party last weekend for a young woman I have known for many years who has finished high school. She is part of one of the best families I have the pleasure to know. Each and every member of the clan is instantly memorable, for different reasons. . We live in the same city in a similar neighborhood. Their home is wonderful. It puts mine to shame. I have a backyard. THEY have a nature preserve.  It has a small barn with a fenced-in corral in which a mini-pony cavorts and takes apple slices from your hand while trying (though not too hard) to avoid stepping on a couple of Flemish rabbits that hop around while merrily depositing chocolate chips, or something like them. There is a separate chicken coop next to the corral, where a rooster and a few chickens warily eye a calico cat who wanders about gazing wistfully through the chicken wire at them (Buddy…I know how you feel). It’s all wonderfully maintained and beautiful. One could spend hours there, just watching.

Photo by Levi Guzman from unsplash.com

It is the family’s friends, however, who received the primary focus of my concentration last week. Imagine if the characters of Twin Peaks and Fargo came together for a party, all knew each other, and were benevolent, without a woodchipper in sight. That’s what it was like. I wandered about, aurally dipping into conversations and taking mental notes. I occasionally noticed individuals sitting more or less alone. I beelined over. If people are sitting alone for no apparent reason there is probably a very good one that will eventually manifest itself. You should find out what it is without directly asking. I always check to make sure that there is not a mechanism labeled “Point in Direction of Enemy” within their reach before I fully approach and strike up a conversation point like, “Pretty good ice cream, isn’t it?” 

They are going to say something. 

It might be anything from “No” to “That isn’t ice cream. I had an accident” to 

“Well, it was okay, but we had this Isaly’s in Wadsworth when I was growing up and my dad had just left us and the waitress knew the story and would give us a little extra because it was tough on my mom and everyone knew we didn’t have much and we’d get lunch for free sometimes too but what nobody knew was that Mom ran the Pain Clinic on Medina Street and was making money hand over fist but it was all in cash so we had to be careful, hee heh!”

Now…I did not have that conversation. I did, however, have one with an elderly-looking gentleman (who was actually younger than I am) who appeared unapproachable at first but quickly warmed up when we found a bit of common ground. He noticed the guitar pin on the Santana Mohican fedora I was wearing. It seemed he had played guitar for some time before turning to truck driving. My response to the truck driving information was, “You probably have driven more miles backwards than most folks drive forwards.” He liked that and proceeded to tell me all sorts of stories that were easy to remember because they were extremely interesting and for the most part probably true. I also encountered an individual who I have not seen for awhile and who I am convinced will develop notoriety as a serial murderer within the next five years. He may have started already and just hasn’t been caught yet. That is an entirely different story for another time. 

Circling back…I finished up my conversation with my new friend, said goodbye to my hosts and the guest of honor, and then sat in my car for several minutes while I recorded everything that I could remember of what I had heard and seen (yay, Easy Voice Recorder app!).  Everything, because that which might seem inconsequential and uninteresting on a Sunday afternoon might be of use the following Wednesday, in the same way that one might dual-purpose a screwdriver handle for a hammer, or use a party in general for a TKZ topic. 

Photo by Dallas Reedy from unsplash.com

I hope that your current weekend is as good as the one I had last week. In the meanwhile…have you ever overheard a conversation that developed into dialogue within your work-in-progress or provided inspiration for a new work? If so, where did it happen? Thanks in advance. 

Photo by Hedi Alija from unsplash.com

But wait, there’s more! I would be sorely remiss if I failed to note that TKZ’s Elaine Viets is named on the cover of the new Mystery Scene magazine (Number 168, Summer 2021) and contributes the article “My Book: Death Grip,” in which she discusses her new novel and dive bars. Congratulations all around, Elaine!

 

The Reluctant Book Marketer – Guest post by Mark Leichliter

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By Debbie Burke

@burke_writer

Photo credit: Alex Loup, Unsplash

In May, Steve Hooley and I surveyed TKZ contributors about marketing and how they promote their work. Links below:

Part 1    Part 2

For most of us, marketing holds the same appeal as a kale and rutabaga smoothie.

A few weeks ago, I had a discussion with Mark Leichliter, author, writing instructor, and editor. I mentioned what writers really need is advice about how to overcome our aversion to marketing.

Mark took up the challenge. He probed into why we hate it so much and offered some solutions.

I thought his ideas would make a good companion post to our recent marketing discussion.

Today please welcome Mark to the Zone.

~~~

If a tree falls in the forest…okay, we all know how this old philosophical question goes. How about this one? If an author publishes a book and no one knows about it… Easy to answer, right? A book without readers is still a book in the metaphysical definition, but its existence is pretty pointless. With one exception, the person who wrote it—you. But what if you are the sort of person who would rather hang around in the forest awaiting the sudden tree toppling than face marketing your book?

Count me as a forest dweller. The thought of promotion sends me scurrying into the deep timber. But unless you’re one of the eleven and a half writers around the world that a Big 5 publisher runs full page Times ads for, the work is going to fall to you. Big press, small press, no press, if we want to expand our audience beyond our own front door, we’ve got to face down marketing, even if we hate it.

I’ve got a few counts against me when it comes to book promotion. Perhaps you do as well. First, I’m shy. Students in classes or participants in workshops I’ve taught might not guess this to be true, but it is. Give me a business dinner where it’s all small talk, and I’m a disaster. It takes me ten minutes of chanting mantras to make a phone call. Second, my parents raised me—and I thank them—to be humble. And I grew up in the Inter-mountain West, a culture where people respect my right to be an individual but they’d rather not hear about my individuality. Third, I openly despise consumer culture. It’s apparently the marriage partner to an open capitalist market, but why must we constantly be sold everything? Ads stalking us on our phone, our clothing, in our music and movies and emails. Why would I want to participate in something so intrusive?

Here’s the thing. We’ve got to think about that silent forest again. Unless you are content with your audience of one, you’ve already entered the marketplace. So how do we take our reluctance to promote our books and change our approach to marketing? And how do we rise out of the din? Here are some tips I’ve learned for those of us who become physically ill at the thought of book promotion.

  • Distinguish between the book you’ve created and your role as its creator. Yes, in the vernacular of the marketplace, you’ve got a product to distribute now. But it’s also a book, something that can defy demographic typecasting and time. Books are unique products, so treat them that way. It starts by letting the thing exist separately from you. Sure, you poured yourself into it but now it exists (more metaphysics!). So do it a favor. Here’s a simple analogy; you might be reluctant to share some tiny triumph at work or some personal accomplishment, but if one of your children scored a goal or won a ribbon at the science fair, you’re going to shout it from the rooftops, right? Doesn’t your book-child deserve the same?
  • This is key; change the game. Don’t see your actions as marketing. More to the point, don’t reduce the book to only being a product you’re trying to sell. You’re used to flipping psychological switches in your brain on slow writing days in order to remain productive, so flip a different switch in how you see interacting with readers. It’s really a matter of respect for them. People seldom want to buy “products” anyway. They want to participate in a lifestyle they value. They want to follow passions. They want to be associated with things in which they place importance. You didn’t spend the years and the drafts writing your book while lukewarm about its themes, characters, and ideas. See promotion as an opportunity to engage others with those fronts. Don’t sell a product to consumers, enter a conversation with readers. Even if you are shy like me, when speaking about the topics I’m passionate about, I come out of my shell without thought. I can’t stomach that trivial cocktail party chitchat, but find the person at the party who shares interest in something we both find meaningful, and we’ll be there all night. Instead of “marketing” your book, look for venues where you can have conversations about mutual passions. There are thousands of bloggers and podcast hosts who run author interviews. Readers like to know the person behind the page. They like to engage with a writer because they love books. Find venues that take reader questions. Reach out to book clubs. Provide readers something of value and neither they, or you, will see your outreach as a sales job.
  • Control what you can control and work from your strengths. If the idea of appearing on a podcast makes you cringe, then focus on print interviews instead. You’re a writer aren’t you, then the prospect of providing written answers to questions for a blog actually offers you the chance to be creative, probe topics you care about, and do so from the comfort of your writing desk. Get more creative still. Propose a “day in the life” first person post from the viewpoint of one of your characters. Interview one of your characters. Or present the city your write about from the lens of your book. Or get yourself off the hook entirely and use an actual human source you turned to as a consultant for your book and interview them. There are plenty of fun, creative ways that feed your imagination and give readers something original in the process.
  • “See your friends.” My favorite soccer coaching colleague was a wonderful Thai guy who was a genius at simplifying the game. His go-to expression to players during scrimmage was, “See your friends.” Shy? Uncomfortable? Humble? Rather than go it alone, reach out to other writer friends or other authors from your publishing house. There’s tremendous comradery among writers, probably because we’re the only ones who truly understand how difficult writing and marketing a book really is. Propose dual blogger posts or offer a book site a conversation between you and another author. Suggest a multi-author panel for a podcast, a remote event, or a live appearance. There’s strength in numbers, for you, and for your audience. I guarantee that you will enjoy the conversation that emerges, and it won’t feel like marketing because it really isn’t. Sales and exposure are the offshoot. Moreover, you can share the workload.
  • Champion others rather than yourself. Remember that comradery comment. It’s real. And I know you’ve found other writers you want to see succeed. I’ve spent a great deal of time trying to help find an agent for a writer friend simply because I believe in him and his book. Put some energy into broadcasting reviews, recommendations, and announcements about books by writers you admire or have learned from. Stand up for books you love. You’ll be doing a valuable service for readers. Do it because you care. Maybe the author will reciprocate. Don’t worry if they don’t. That shouldn’t be your motivation. You’re a participant in a bigger writing community, so be a good neighbor. We live in times where we need more kindness, so do someone else a solid. Put awful things like social media to some good use instead. Or take that five minutes to write a review on a seller’s site or a book community site. If people value what you have to say about books you love, many are going to want to know about your work as well.

You don’t have to become a PR cliché to produce effective promotion for your book. Look, you really do believe your book has value, right? Whether that’s simply entertainment value for a reader or a book that will challenge how they perceive the world, surely you are producing work that you are proud to have written—a book that deserves an audience. The thing is, you’re going to have to go out and find that audience. There’s a first step that has to happen before we can have the contemplative conversation about whether an unopened book on a bookshelf has value; first we’ve got to get it on the shelf, or better yet, in a reader’s hands.

~~~

Thanks for your insights, Mark! 

TKZers: Do you have mind tricks that help overcome your aversion to marketing? Please share.

~~~

 

Mark Leichliter’s new novel The Other Side debuts today, June 8. Sales links here.

How do you start an investigation when you have no evidence a crime has been committed?

 

How and Why Reading Improves Writing

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To master the art of writing we need to read. Whenever the words won’t flow, I grab my Kindle. Reading someone else’s story kickstarts my creativity, and like magic, I know exactly what I need to do in my WIP.

“Read” is the easiest writing tip, yet one of the most powerful. And here’s why.

 

READING BENEFITS OUR WRITING 

  • Reading strengthens our skills and storytelling abilities.
  • Reading helps us become more persuasive, which is an essential skill when pitching a book to an agent, editor, producer, etc.
  • Fiction reading helps us hone the skills to draw the reader into the story and engage the reader.
  • Nonfiction reading helps us learn how to condense research into an authoritative proposal. And ultimately, into a storyline.
  • Reading expands our vocabulary, improves grammar, and shows how to use words in context.
  • Reading helps us find the right word!

READING IMPROVES BRAIN HEALTH 

Narratives activate many parts of our brains. In a 2006 study published in the journal NeuroImage, researchers in Spain asked participants to read words with strong odor associations, along with neutral words, while their brains were being scanned by a functional magnetic resonance imaging (fMRI) machine.

Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life. — New York Times

Whenever participants read words like “perfume” and “coffee,” their primary olfactory cortex (the part of the brain that processes smell) lit up the fMRI machine. Words like “velvet” activated the sensory cortex, the emotional center of the brain. Researchers concluded that in certain cases, the brain can make no distinction between reading about an experience and encountering it in real life. Pretty cool, right?

4 TIPS TO READ WITH A WRITER’S EYE

1. Look for the author’s persuasion tactics.

How does s/he draw you in?

How does s/he keep you focused and flipping pages?

What’s the author’s style, fast-pace or slow but intriguing?

Does the author have beautiful imagery or sparse, powerful description that rockets an image into your mind?

2. Take note of metaphors and analogies.

How did the metaphor enhance the image in your mind?

How often did the author use an analogy?

Where in the scene did the author use a metaphor/analogy?

Why did the author use a metaphor/analogy? Reread the scene without it. Did it strengthen or weaken the scene?

In a 2012 study, researchers from Emory University discovered how metaphors can access different regions of the brain.

New brain imaging research reveals that a region of the brain important for sensing texture through touch, the parietal operculum, is also activated when someone listens to a sentence with a textural metaphor. The same region is not activated when a similar sentence expressing the meaning of the metaphor is heard.

A metaphor like “he had leathery hands” activated the participants’ sensory cortex, while “he had strong hands” did nothing at all.

“We see that metaphors are engaging the areas of the cerebral cortex involved in sensory responses even though the metaphors are quite familiar,” says senior author Krish Sathian, MD, PhD, professor of neurology, rehabilitation medicine, and psychology at Emory University. “This result illustrates how we draw upon sensory experiences to achieve understanding of metaphorical language.”

 

3. Read with purpose.

As you read, study the different ways some writers tackle subjects, how they craft their sentences and employ story structure, and how they handle dialogue.

4. Recognize the author’s strengths (and weaknesses, but focus on strengths).

Other writers are unintentional mentors. When we read their work, they’re showing us a different way to tell a story—their way.

Ask, why am I drawn to this author? What’s the magic sauce that compels me to buy everything they write?

Is it how they string sentences together?

Story rhythm?

Snappy dialogue?

How they world-build?

Or all of the above?

I don’t know about you but I’m dying to jump back into the book I’m devouring. 🙂 What’s your favorite tip?

Wishing you a safe and happy Memorial Day! In between cookouts and family get-togethers, squeeze in time to read!

Looking for a new series to love?

FOR TODAY ONLY, all four Grafton County thrillers are on sale!

MARRED 99c
CLEAVED 99c
SCATHED $1.99
RACKED $1.99

 

The Unintentional Writer

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Photo by Kasper Rasmussen on unsplash.com

I have received some correspondence recently to the effect that TKZ has some regular visitors who are not necessarily interested in becoming authors themselves.  They stop by because they are interested in how authors engage in the process by which writing is done. They have no inclination towards writing, let alone publishing a story. Think of folks who like to eat but who have no inclination toward cooking. This is aimed at those who enjoy literary feasts but have no inclination toward stirring the pot, though the Emerils in the audience may find it interesting as well. 

Our own Jim Bell contributed a deep but highly accessible piece the Sunday last titled “Advice for the Demoralized Writer.” It contains terrific advice which is applicable to all regardless of occupation but the crux of it is to do your very, very best while sublimating your expectations of awards or recognition. If your efforts garner such you will be pleasantly surprised. If not, you won’t be disappointed. I am going to take that advice a step further while aiming it in a different direction.

My suggestion is to write every day. That is not new or original advice. I am offering it particularly, however, to those of you who have no intention of or inclination toward starting or completing a story or having it revealed in the harsh light of day. Writing something every day because you want to, instead of when you have to, is good for you. I truly believe that writing regardless of length or motive makes one smarter — whatever that is — and yes, happier. Writing even one sentence of a few words per day enables you, the unintentional writer, to say, “I wrote this.” It may not give you an adrenaline rush but I submit to you that it will produce, at the least, a drop of it in your cup. It’s the difference between doing an action because you are required to (for reasons from within or without) and doing it because you want to. It can crack the ice that freezes your thinking, whether you write on a post-it, a computer, or your hand. It is an activity that you can do without prompting, or the desire of future reward, other than that occasioned by performing the act itself. I have mentioned this before, but the television series Miami Vice was born as the result of two words handwritten on a piece of paper. The words were “MTV cops.” Your results may differ. That’s the point. There are those who may keep a diary or journal for a similar reason. What I propose is not as involved. 

This post is but one example of “wanting to” as opposed to “being compelled to.” I started this post with one sentence, though it is not the introductory sentence that you see above. I wrote a few words to get rolling and then took off, as John Coltrane said, in both directions at once. It was because I wanted to. “The Kill Zone” name notwithstanding, no one here writes with a gun to their head. We are all here because we want to be, whether to write or to read what is written. 

Now we present below an example of some writing that a six-year-old miscreant was compelled to do as a classroom punishment in the closing days of first grade. History has not recorded what the lad did over sixty years ago to earn this assignment. If rehabilitation was the purpose please rest assured that the effort failed miserably.  It is a wonder that he ever took pen(cil) to paper again voluntarily, but he did occasionally and still does.

Photo by Al Thumbs Photography. All rights reserved.

Try what I suggest and see what happens. At worst you will have wasted a few seconds. At best, it could be the start of something big. As with most things, the end result may be somewhere in the middle. Don’t worry about that. This is a worry-free activity for enjoyment as opposed to production. Just put a few words down for the fun of it. You might be surprised.  

Actually, let’s try it right now. Seven words or less. Go! Here’s mine:

“He wondered where the painter was.” 

Have a relaxing Memorial Day. While you do so, please remember the reason for the season. Thank you. 

Photo by Justin Casey on unsplash.com

 

TKZ Marketing Survey – Part 2

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By Debbie Burke

 @burke_writer

 

On Saturday, Steve Hooley kicked off Part 1 of the TKZ Marketing Survey. Today, I’ll cover the rest of the results and sum up our findings.

Before we get started, please indulge me for a moment. Back in November, I wrote about my good friend astrophysicist Sarah Rugheimer who’d been selected to deliver a TED talk. Several readers asked when her talk would go live. Yesterday was the day! Congratulations, Sarah! Here’s the link. 

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Garry Rodgers’s answers (indie pub):

What is your goal with marketing?

 Two things which are intertwined. One is to sell more books (products). The other is to increase discoverability. Increasing my discoverability by distributing my brand in as many places as possible organically sells more books. By selling more books, I create read-through which increases my discoverability. Never underestimate the power of “word-of-mouse”.

What marketing do you do?

 I’ve appeared on many podcasts and blog interviews. I can’t say I’ve ever struck gold from one, but each exposure increases discoverability. (“You are the worst writer I’ve ever heard of.” “Yes. But you have heard of me.”)

 Blogging – Website

 Blogging is *BY FAR* the best ROI I’ve ever had. That includes my own blog at DyingWords, the Kill Zone posts, and many guest pieces I’ve done on other sites. Recently, I was “found” by a NYC film producer who landed on one of my old posts.  It led to discussions and to a potential NetFlix series which I’m outlining a proposal for as we speak.

 Newsletter

 I have 2100 subscribers on my mailing list, and I send out a new blog post every second Saturday – consistently. I get about 500 click-throughs so I’m happy with that. I’m in a publishing cycle of 1 book every 2 months so I put a post out promoting the release. However, when I look at my sales stats right after a newsletter, I don’t see any spike. I know the gurus say “Mailing List Mailing List Mailing List” but I’m not seeing it directly tied to sales spikes – It’s the long term exposure and a slow reader growth that pays off.

 Which social media platforms?

I do Facebook for personal laughs and Twitter for sharing writing stuff and making connections. I have an author FB page but haven’t done anything with it which is likely why there’s no return on it. I have a friend who writes under the pen name Chevy Stevens (because her real name is too hard to pronounce) who has killer FB returns and is her main reader connection. Twitter has been good for making personal connections in the writing business, but I can’t say it’s sold anything directly.

Paid ads

Now we’re talking returns. Pay-to-play ads are THE Thing that works for me. My money-maker is my based-on-true-crime series which is at Book #8. I have about 20 publications out there, but the read-through from the series is working very well. I have book 1 as perma-free and pay to advertise it on the discount newsletters – Ereader News Today (ENT) is the best payback. Last campaign resulted in 5K downloads and generated a read-through which brought a 3 to 1 return on investment. The other good returns are from Robin Reads, Fussy Librarian, Free Booksy, Bargain Booksy, Book Doggy, and Book Gorilla. I’ve tried one BookBub ad which was a flop and I have yet to try FB and AZ ads.

Conferences – networking

I’ve never been to a live writing conference. I was going to go to Bouchercon last year but you-know-who showed up and threw a wrench into the travel spokes. I’ve taken in a bunch of online conferences and webinars but you don’t get personal connections this way – at least not from my experience. I’ve cold-called high profile people on Twitter and have had surprisingly good results in having them guest appear on my blogsite.

Others

Absolutely nothing beats building a backlist and creating read-through. “Write More Books” is the best advice I’ve ever gotten, and that’s where I put most of my efforts at the moment. I changed my mindset last February to treat my writing like a business and not a hobby. I credit Adam Croft for this. Adam and I have been personal friends for ten years – I say back when Adam wasn’t famous and I still had color in my hair. Adam’s book, The Indie Author Mindset, https://www.amazon.com/Indie-Author-Mindset-changing-transform-ebook/dp/B07FZ3X349/  is a MUST-READ for any indie who intends to “make it” in this biz.

 “Going Wide” is another must-do tactic. I started on Kobo and Nook last April and have had over 30K downloads in 66 different countries since then. Yes, many are freebies but the discoverability and read-through in paid sales has been remarkable – truly rewarding and motivating to write more books.

For each specific activity above that you use, how much time do you estimate that you spend (per week? per month?)

I keep a journal/daily log where I track my time in 15 minute blocks. On a good writing day, I get in 3,000 – 3,500 words and I write about 1,000 words per hour so that’s 3 – 3.5 solid writing hours per day. Most days I put in 8 – 10 hours of solid time in what I call the four Ps – Production, Publishing, Promotion, and Perfection. Production is about 5 days per week. Publishing goes in spurts – 1 book every 2 months. Promotion is all the time – here, there & everywhere – every action is some sort of promotion (like this). Perfection never happens but what I mean by this is craft improvement. I read a lot and across the board, not just genre specific. I just finished a book titled “Profiles In Folly” which is about world-changing stupid things done by influential people. Hopefully, I don’t appear in the sequel.

For each activity above that you use, what do you estimate is your return on investment? Which one do you think is the most effective?

Write more books is the most effective. Pay-to-play ads is second. Networking with influencers who can increase discoverability is a close third.

What resources have been most helpful to you in learning the above?

These publications: “Indie Author Mindset” – Adam Croft, “On Writing” – Stephen King, “Elements of Style” – Strunk & White, “Wired For Story” – Lisa Cron, “Thanks, But This Isn’t For Us” – Jessica Page Morrell, “Self-Editing For Fiction Writers” – Dave King & Renni Browne, and “Think And Grow Rich” – Napoleon Hill.

What changes have you made to your marketing b/c of the pandemic?

I have to say the pandemic was the best thing ever for my writing business. It was coincidental that I changed my mindset last February just before this thing hit, but I increased my output and promotions. I think more people had more time to read and were looking for new stuff as well as more people turning to ebooks because they couldn’t get out to the bricks & mortar stores – plus they also got comfortable with ereading devices. So it was the perfect storm that propelled me from zero to hero. I can’t wait for the next wave. Bring it!  J

Knowing what you know now, what would you do differently if you were starting over?

I would have taken this more seriously far earlier. You can’t turn back the clock of reality – only go forward with the flow and write more books. Write, publish, repeat – as they say.

Where do you sell your books?

Amazon – 70%. Kobo – 29. Nook – 1%. I’m going to publish on Apple and Google this year. Plus look into print and audio options. Amazon is strong in the US and the UK, but Kobo (Rakutan) has immense world-wide reach. Nook is barely worth the effort however I hear great things about Apple.

 Series with a permafree first issue really works. And you’ve got to keep your name out there – you never know when Netflix comes calling.

~~~

Joe Hartlaub’s answers (trad pub):

What is your goal with marketing? Get my name out there.

What marketing do you do or participate in? Zoom interviews, blogging at killzoneblog.com,

Facebook, networking at Bouchercon.

For each specific activity above that you use, how much time do you estimate that you spend (per week? per month?) Irregularly, unfortunately.

For each activity above that you use, what do you estimate is your return on investment? Which one do you think is the most effective? Blogging and networking.

What resources have been most helpful to you in learning the above? Just getting out there and learning along the way.

What changes have you made to your marketing b/c of the pandemic? No Bouchercon!

Knowing what you know now, what would you do differently if you were starting over? I would have started getting involved with the writing community earlier than I did.

~~~

Sue Coletta’s answers (trad pub):

What is your goal with marketing? To reach a wider audience.

What marketing do you do or participate in? Speaking – Zoom – Podcasts – Book Tours – interviews – Blogging – Website – Newsletter – Social media – Conferences – networking

All of the above. I’ve done Zoom book events, appeared on podcasts, blog tours, interviews, and in-person appearances (in the nice weather). I blog on TKZ and my site, Murder Blog. If it weren’t for my website/blog, I would’ve missed out on so many amazing opportunities. Some authors say writers don’t need to blog, but I disagree. We all need a home base where readers/agents/publishers can find you, and social media is NOT a home base. Last year, I buckled down to write a separate newsletter for readers (I’ve always sent blog-related newsletters), and the response has been positive so far. Networking with other writers is key. The writing community is a generous, kind, funny, little crazy tribe, and I wouldn’t trade any of them. J

 For each specific activity above that you use, how much time do you estimate that you spend (per week? per month?) Depends if I have a new release or what I’m doing. Zoom events take a lot longer than, say, social media marketing.

For each activity above that you use, what do you estimate is your return on investment? Which one do you think is the most effective? I think it’s all important. I view marketing as a sum of its parts (blogging, social media, book signings, etc). Most effective? Appearances, either in person or virtual.

What resources have been most helpful to you in learning the above? Other writers. Nine times out of ten, a writer will share advice with another writer. It’s what we do.

What changes have you made to your marketing b/c of the pandemic? I’ve done a lot more virtual events than in person. Now that I’m fully vaccinated (yay!) I’ve booked my usual venues for the upcoming season.

 Knowing what you know now, what would you do differently if you were starting over? Too many things to mention. Top answer: Plan where you want to see your career in five years, ten years, fifteen years. Then be patient and choose an agent or house that can help you achieve your goals.

~~~

Debbie Burke’s answers (indie pub):

What is your goal with marketing? Connect PERSONALLY with as many readers as possible b/c I strongly believe in old-fashioned word-of-mouth recommendations. That is more rewarding to me than 10K followers I’ll never meet. I’d like to sell more books but thankfully I don’t depend on writing income to survive.

What marketing do you do? Zoom discussions with book clubs and educational presentations for writing groups. Radio and newspaper interviews in my local area.

Blogging – Website Not as much as I should for my own blog/website. Most blogging is for TKZ.

Social media – Twitter only for name recognition. I doubt that generates sales.

Paid ads – In the past, I’ve bought cheap ads ($50 and under) directed to mystery/thriller genre readers. Never broke even. Trying out some of Garry’s strategies and will report back later. 

A personal observation – I’m deluged with constant ads and am sick of them. I rarely buy any product solely b/c of an ad. Most of the time, I delete w/o reading them. I suspect I’m not alone in that feeling. 

Conferences – In the past, in-person appearances/workshops at conferences.

Networking – most speaking invitations come from networking with people I know or have met from previous appearances.

Others – I have had good luck partnering with other authors for appearances. Two other authors and I give presentations as the “Montana Women of Mystery.”

For each specific activity above that you use, how much time do you estimate that you spend (per week? per month?)

Speaking, classes, workshops – 5+ hours prep time per event plus presentation time. Blogging – 10+ hours/month.

Social media – 1 hour/month.

For each activity above that you use, what do you estimate is your return on investment? Which one do you think is the most effective? At book clubs, close to 100% of participants buy books, but numbers are small since most clubs have fewer than 20 members. For general speaking appearances, 20-25% of participants buy books. In 2017-2019, blogging on TKZ resulted in significant sales spikes but tapered off in 2020-2021. I suspect any TKZ regulars who are interested have already bought my books so that market is somewhat saturated. However, exposure and repetition are still important. When readers see my name regularly, like blogging on TKZ every other week, they think of me. I just spoke to a mystery group in Arizona that found me through TKZ.

What resources have been most helpful to you in learning the above? JSB’s book Marketing for Writers Who Hate Marketing; Jane Friedman’s blog; Dave Chesson’s Kindlepreneur; Authors Guild discussion groups; asking other authors what works for them; trial and error.

What changes have you made to your marketing b/c of the pandemic? Zoom instead of in-person appearances. Zoom allows meeting with groups outside my local area. I’m increasing those promotions b/c appearances work better for me than advertising. 

Knowing what you know now, what would you do differently if you were starting over? I wish I’d gotten my rights back sooner from the original publisher and rereleased the book independently.

My sales are not great but I only have so much time and energy. I’d rather concentrate on writing more books. Now that six are available, I’m increasing promotion and see a gradual but steady increase in sales. Readers of my prior books are repeat customers. My following is small but loyal and growing. I still feel producing more product is more important than advertising.

Where do you sell your books? For several years, my books were exclusive with Amazon but there is no longer any advantage to exclusivity. Several months ago (prompted by Garry and Terry), I “went wide” and books are now for sale at B&N, Kobo, Apple, and other online markets through Draft2Digital – too soon to see results but wider availability can’t hurt; local indie bookstores sell paperbacks; I sell paperbacks at book signings and presentations.

~~~

What do all these results add up to?

Besides increased sales, several consistent themes for the goal of marketing were repeated: name recognition, discoverability, word-of-mouth, and building customer loyalty.

Seven contributors mentioned Zoom as an important development that’s replaced in-person appearances. Two additionally mentioned doing Zoom appearances in partnership with other authors.

According to all nine survey respondents, blogging is definitely not dead. Several said they’d cut back on other blogging but continue with TKZ.

Six authors use newsletters.

Paid ads yield the most varied responses, with some authors having good results while others didn’t believe ads were worth the cost. BookBub was mentioned several times as the most effective advertising.

Social media is viewed by the majority as a necessary evil that doesn’t generally sell books but increases name recognition. Several complained SM wastes too much time but needs to be done. Facebook and Twitter are the most used venues, although a couple of authors mentioned You Tube and podcasts.

Jim Bell offers wise advice about social media in his book Marketing for Writers who Hate to Market:

“Here is my advice regarding social media.

Pick one platform to specialize in.

One.

Pick the one you enjoy most, or think you can handle best.

If you want to have a presence on other platforms, to experiment, go ahead. But place your focus on one.

Use it to the extent you enjoy it, and no more.

Use it for actual engagement with those who follow you.

Be a good content provider, and a good listener.

Avoid venting your spleen on social media. Because besides being a lousy place to sell books, it’s a horrible place to take controversial positions. There is no true discussion here, because that’s not what social media is set up for.

Don’t post drunk.

Make all people glad they follow you.

Earn trust. When it’s time to mention a book, you’ll have earned the right to do so.”

Nearly all authors lamented the loss of in-person conferences. Two have not previously attended conferences and expressed disappointment over cancellations.

Networking at conferences was cited as enormously important because those contacts often opened up other opportunities as well as marketing avenues.

Two indie authors mentioned “going wide” to other sales outlets besides Amazon.

“Write more books” was noted by most respondents as the best marketing tool.

This survey confirmed that there is no marketing magic bullet. It’s time-consuming, long-term work. Results don’t happen overnight. But, if we want to sell books, we gotta do it.

 Steve, thanks for coming up with this topic and including me as your co-conspirator. Thanks also to the TKZ family who answered questions and shared helpful insights.

~~~

Over to you, TKZers. What type of marketing is most productive for you? Did you learn any new methods from this survey you’d like to try?

~~~

Note: I’m taking Garry’s advice on “permafree” for the first book in my series. So far, results look very promising. Thanks, Garry! 

 

 

Instrument of the Devil is now FREE. Please give it a read. If you like it, come back and check out five more books in the Tawny Lindholm Thriller series. 

Tips for Deepening the POV in Your Fiction

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by Jodie Renner, editor & author

Most of today’s popular fiction is written in first-person POV (I) or third-person limited point of view (he, she), both of which show us the story mainly from inside the character’s head and body. These narrative techniques engage readers much more emotionally than the more distant third-person omniscient, which was popular in previous centuries.

Current popular fiction, although a long way from the old omniscient style, still employs a variety of narrative distances, depending on the genre, the target readership, and the writer’s own comfort level. There is a whole spectrum when it comes to narrative distance, from plot-driven military or action-adventure novels and historical sagas at one end to character-driven romantic suspense and romance at the other.

Today’s post focuses on close or intimate narrative distance – how to engage readers emotionally, bond them with your character, and draw them deep into your story, so they can’t put it down. And how to avoid interrupting as the author, which some readers might even find akin to “mansplaining.” See a great post here on TKZ by bestselling thriller writer, Robert Dugoni, “Hey, Butt Out! I’m Reading Here!”

Most female readers (and apparently females make up about 70% of readers of novels) prefer to identify closely with the main character. The reading experience is more satisfying when we connect emotionally with the protagonist, worrying about them and rooting for them.

What is third-person limited POV? As Dan Brown says, “limited or ‘close’ third point of view (a narrative that adheres to a single character) … gives you the ability to be inside a character’s thoughts, feelings, and sensations, which can give readers a deeper experience of character and scene, and is the most common way to use point of view.”

(For an introduction to point of view in fiction, especially deep point of view or close third-person POV, see my articles here on TKZ: POV 101, POV 102, and POV 103)

From third-person limited, you can decide to go even deeper, into close third person or deep point of view to create an immersive experience where readers are more emotionally invested, feeling like participants rather than observers.

As David Mamet says, “Deep point of view is a way of writing fiction in third-person limited that silences the narrative voice and takes the reader directly into a character’s mind…. Deep POV creates a deeper connection between readers and characters.”

In deep POV, the author writes as the character instead of about him. The character and his world come to life for us as we vicariously share his experiences and feel his struggles, pain, triumphs, and disappointments.

As editor and author Beth Hill says, “deep POV…is a way of pairing third-person POV with a close narrative distance. It’s a way of creating the intimacy of first-person narration with a third-person point of view.” (And without all those I – I – I’s.)

Depending on your personal style, you could decide to write in a deeper, more subjective third-person point of view for a whole novel or story or reserve this closer technique for more critical or intimate scenes.

Assuming you write in third person and want to engage your readers more and immerse them in your story world, here are some tips for getting deeper into the psyche of your character, starting with more general tips and working down to fine-tuning.

~ First, decide whose scene it is.

Most of the scenes will be from the viewpoint of your protagonist. We know what your lead character is thinking and feeling, as we’re in their head and body. But we only know the feelings and reactions of the others by what the POV character perceives – by their words, actions, body language, facial expressions, tone of voice, etc.

But sometimes you’ll want to write a scene from the point of view of another character. If you choose to use multiple POVs, make sure you only go into the head of important characters such as the love interest, someone close to the MC, or the antagonist. But as readers, we are (or should be) bonded to your MC, so it’s best to show more scenes from the viewpoint of your protagonist than all the others combined – about 70% is optional to keep readers satisfied.

How do you decide whose POV a scene will be told through? Ask yourself these questions: Who has the most at stake in that scene, the most to lose? Which character is invested the most in what’s going on? Who will be most affected by the events of the scene and change the most by the end of the scene?

~ When starting a new scene or chapter, start with the name of the POV character.

The first name a reader sees is the person they assume is the viewpoint character, the one they’re following for that scene. And don’t open a scene or chapter with “he” or “she” – that’s too vague and confusing. Readers want to know right away whose head we’re in, so name the viewpoint character right in the very first sentence.

~ Avoid head-hopping.  Get into that character’s head and body and stay there for the whole scene (or most of it).

Don’t suddenly jump into the thoughts or internal reactions of others, and try to avoid stepping back into authorial (omniscient) POV, where you’re surveying the whole scene from afar.

Stick to the general guideline of one POV per scene. Viewpoint shifts within a scene can be jolting, disorienting, and annoying if not done consciously and with care. (On the other hand, when expertly executed, they can work. Nora Roberts has definitely mastered this difficult technique.)

Become that person for the scene. Are they anxious? Cold? Tired? Uncomfortable? Annoyed? Scared? Elated? We should be able to only see, hear, smell, taste, touch and feel what they do. Don’t include any details they wouldn’t be aware of.

~ Refer to the POV character in the most informal way, as he would think of himself.

Use the POV character’s name at the beginning of scenes, then only when needed for clarity. If we’re in Daniel’s head, he’s not thinking of himself as “Dr. Daniel Norton.” He’s thinking of himself as Daniel or Dan or Danny. When you introduce a new POV character for the first time, you can use their full name and title for clarity if you wish (or just slip it in later), but then switch immediately to what they would call themselves or what most people in their everyday world call them. Most of the time, just “he” or “she” is even better. How often do we think of ourselves using our names? Not often.

~ Don’t describe the POV character’s facial expressions or body language as an outside observer would see them.

Unless she’s looking in a mirror, your character can’t see what her face looks like at any given moment, so avoid phrases like “She blushed beet red.” Instead, say something like, “Her cheeks burned” or “She felt her face flush.” Instead of “Her face went white,” say “She felt the blood drain from her face.”

Or if we’re in a guy’s point of view and he’s angry, don’t say “His brow furrowed and he scowled.” Instead, show his anger from the inside (irate thoughts, clenched teeth), or show him gripping something or aware that his hands have tightened into fists, or whatever.

~ Don’t describe other characters in a way that the POV character wouldn’t. For example, don’t give a detailed description from head to toe of a character the POV character is looking at and already knows very well, like a family member.

~ Refer to other characters by the name the POV character uses for them.

If we’re in Susan’s point of view and her mother walks in, don’t say “The door opened, and Mrs. Wilson walked in, wearing a frayed blue coat.” Say something like, “The door opened, and Mom hurried in, pulling off her old coat.”

~ Show their inner thoughts and reactions often.

To bring the character to life, we need to see how she’s reacting to what’s going on, how she’s feeling about the people around her. Use a mix of indirect and direct thoughts. Short, direct, emphatic thought-reactions, often in italics, help reveal the character’s true feelings and increase intimacy with the readers. For example, What? Or No way. Or What a jerk! Instead of: “They’d been set up” (narration), use: We were set up. (The character’s actual thoughts.) For more on this, see “Using Thought-Reactions to Add Attitude & Immediacy.”

Indirect thought: He wondered where she was.

Direct thought: Where is she? Or: Where the hell is she, anyway?

~ Frequently show the POV character’s sensory reactions to their environment, other characters, and what’s happening.

Use as many of the five senses as is appropriate to get us into the skin of the character. Also show fatigue, fear, nervousness, hunger, thirst, heat, cold, etc. That way, readers are drawn in and feel they “are” the character. They worry about the character and are fully engaged.

~ Describe locations and other characters as the POV character perceives them.

Filter descriptions of the setting or other people through the attitudes, opinions, preferences, and sensory reactions of the viewpoint character, using their unique voice and speaking style. Don’t step back and describe the environment, another character, or a room in factual, neutral language. And don’t describe details that character wouldn’t notice or care about.

~ Use only words and phrases that character would use.

If your character is an old prospector, don’t use sophisticated language when describing what he’s perceiving around him or what he’s deciding to do next. Use his natural wording in both his dialogue and his thoughts – and all the narration, too, as those are his observations.

~ Don’t suddenly have a character knowing something just because the readers know it.

If you’re using third-person multiple POV, it’s very effective to sometimes go into the head of another character, maybe the love interest or the villain, in their own scene, without the protagonist present. We readers know this other character by name, but the viewpoint character may not even know they exist. Later, we’re in a scene in the POV of the main character when the secondary character appears to them for the first time. It’s easy to slip up and use that character’s name (or other details about him), since we know it so well, before the protagonist knows it. Watch out for this subtle mistake creeping into your story.

~ Don’t show things the character can’t perceive.

Don’t show something going on behind the character’s back or in another room or location. Similarly, don’t show what’s happening around them when they’re sleeping or unconscious. Instead, show what they’re perceiving as they wake up, or you could leave a line space and start a new scene in the POV of someone else. Avoid slipping into all-seeing, all-knowing, omniscient point of view.

~ Keep the narration in the POV character’s voice.

In deep point of view, not only should the dialogue be in the character’s voice and style, but the narration should too, as that’s really the character’s thoughts and observations. For more on this, see my post, “Tips for Creating an Authentic, Engaging Voice.”

~ Don’t butt in as the author to explain things to the readers, outside of the character’s viewpoint.

   Avoid lengthy “info dumps.” Instead, reveal any necessary info in brief form though the character’s POV or as a lively question-and-answer dialogue, with some attitude and tension to spice things up.

   Avoid author asides, like “Little did he realize that…” or “If only she had known…”. If the character can’t perceive it at that moment, don’t write it. You can always show danger the protagonist isn’t aware of when you’re in the POV of the villain or other character.

~ Use more action beats instead of dialogue tags.

Instead of: “Why do you think that?” she asked, crossing her arms.

Use: “Why do you think that? She crossed her arms.

We know it’s her talking because we immediately see her doing something.

~ For deeper point of view, try to avoid phrases like “she heard,” “he saw,” “she noticed,” etc.

Since we’re in the character’s head, we know she’s the one who’s hearing and seeing what is being described. Just go directly to what she’s perceiving.

He saw the man staring at his wounds. =>  The man stared at his wounds.

~ Similarly, use “he wondered,” “she thought,” “he believed,” and “she felt” sparingly. Without those filter words, we’re even closer in to the character’s psyche. Go straight to their thoughts, beliefs, and feelings.

For example, here’s a progression to a closer, deeper point of view:

She thought he was an idiot. –> He seemed like a bit of an idiot. –> What an idiot!

The last is a direct, internal thought or thought-reaction, often expressed in italics if it’s brief and emphatic.

Third-person limited POV:

As she hurried along the dark, deserted street, she heard footsteps approaching behind her, getting closer. She wondered if they’d finally found her.

Deep POV:

She hurried along the dark, deserted street. Footsteps approached behind her, getting closer. Could that be them?

“she heard” and “She wondered” are not necessary and create a bit of a psychic distance.

Do a search for all those describing words, like saw, heard, felt, knew, wondered, noticed, and thought, and explore ways to express the sounds, sights, thoughts, and feelings more directly.

My third writing guide, Captivate Your Readers, is full of practical tips, with examples, for deepening the point of view in your fiction and drawing readers in more emotionally.

Readers and writers: Do you have any more tips for deepening point of view in fiction? Or maybe some good before-and-after examples? Please leave them in the comments below.  (If you prefer a more distant POV, let’s leave that discussion for another time.) Thanks.

Jodie Renner is a freelance fiction editor and the award-winning author of three writing guides in her series An Editor’s Guide to Writing Compelling Fiction: FIRE UP YOUR FICTION, CAPTIVATE YOUR READERS, and WRITING A KILLER THRILLER, as well as two clickable time-saving e-resources, QUICK CLICKS: Spelling List and QUICK CLICKS: Word Usage. She has also organized and edited two anthologies. Website: https://www.jodierenner.com/, Blog, Resources for Writers, Facebook, Amazon Author Page.  

Titles and Comp Titles — How To Find the Best Ones For Your Book

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I asked my dear friend Ruth Harris to dazzle us with her experience of choosing titles and comps, and she delivered. Big time.

Ruth is a New York Times, award-winning bestselling author whose novels have sold millions of copies in hardcover and paperback editions. Translated into 19 languages and sold in hardcover and paperback editions in more than 30 countries, her books were Literary Guild, Book-of-the-Month Club and book club selections around the world. Ruth is also a former Editor, Editor-in-Chief and Publisher at Big Six and independent NY publishers who knows the publishing business from both sides of the desk.

And so, she’s an author who knows what works and what doesn’t. Enjoy!

A Prince by any other name would still be a Prince. (I hope.)

Meghan by any other name would still be a princess.

Ditto Diana.

Lord or Lady. Peasant or serf.

Professor or student.

Beginner or expert.

Titles orient us to where we are and what we should expect next.

Doesn’t just apply to people, either. Also applies to books, because time-pressed readers/editors/agents take only a few seconds to make their buy decision, and authors have the same few seconds to make their sale.

If you’re aiming for a traditional publishing deal including relevant comp titles in your query letter is a must, because comp titles define the expectations and positioning of your book. Well-chosen comp titles provide a target in a crowded marketplace, and will affect your cover, blurb and sales pitch.

Agents and publishers ask for comp titles because they need a quick shorthand way to establish the basis for sales expectations and marketing. The agent/editor/potential reader needs a reference point, and, if your book will appeal to readers who enjoy legal thrillers, steamy romance or epic fantasy, you’re providing a valuable selling tool by providing appropriate comp titles that give a solid clue about which market you’re aiming at.

Meaning before details.

According to John Medina of the University of Washington, the human brain requires meaning before details. When listeners doesn’t understand the basic concept right at the beginning, they have a hard time processing the rest of the information.

Bottom line for writers: The title and the cover—image plus title—have to work as a unit to explain the hook or basic concept first. Wrong image and/or misfit title confuse the would-be buyer and you lose the sale. On-target image plus genre-relevant title and the reader/agent/editor will look closer.

Your cover indicates visually by color, design and image what the reader can expect inside—a puzzling mystery, a swoony romance, futuristic scifi, or scary horror—but the first words the prospective reader/agent/editor sees are the ones in the title.

Your title tells readers what to expect.

You’re unpublished but your title is awfully close to Nora Roberts’ newest or…ahem…a clone of James Patterson’s most recent? Come on. Get real. Please. For your own sake.

Your book is about a modest governess in 19th Century London who falls in love with the maddeningly handsome Prince who lives in the castle next door, but your title promises hotter-than-hot, through-the-roof sales like, oh, maybe, 50 Shades Of Grey? Really? 51 Shades of Grey is the best you can come up with? Seriously?

If you’re in a quandary about choosing a title for your book here are Anne’s 10 Tips for Choosing the Right Title for Your Book.

You can also research successful titles in your genre for inspiration. Whether your genre is romance or suspense, you will find that certain words recur. Just be aware that most publishing contracts give the publisher the right to change the title. Sometimes the author is pleased.

Other times? Not so much. (Don’t ask me how I know, but horror stories abound.)

If the title you’ve chosen for your book is your idea of the one and only, check your contract to make sure you have the last word on title. The reality, though, is that few author have this right and, if you’re just starting out, you won’t. Sorry about that, but it’s the reality.

If you’re self-pubbing, you control the decision about titles. And, if you think of a better title in the future, you can easily change a title later.

All about comp titles.

The writer’s version of GPS, your comps tell readers/agents/editors where they are and what they can expect if they go further. That’s why a poorly chosen title or the wrong comp titles are an invitation to nowheresville for you and your book.

A sweet romance compared to a horror epic called Tarantula Invasion? I don’t think so.

Scifi comped to something titled A Duke For The Duchess? Nope.

Serial killer police procedural titled Miss Emily’s Quaint Cupcake Cafe? You’re joking, right?

Comp titles are books that are similar to yours. Comps help agents/editors/readers figure out who your book will appeal to and how big the potential audience might be. Comps give the Art Department or your cover artist a starting point and help them understand what is required.

Comps are indispensable to the sales department at a publisher and serve the same purpose in your blurb. Sales reps have only a few second to interest a buyer or bookstore owner. Being able to tell them that New Book X is like Old Book Y is useful shorthand telling the prospective buyers something about the likely audience and sales potential.

  • “If you like X, you’ll love Y”
  • “If you like action-adventure with strong female leads, you’ll like Y”
  • “If you like Regency romance, you’ll like Y”
  • “Readers who like Dean Koontz will love Y”

Another approach is X is like Y—with a twist.

  • “Cozy mystery with dragons”
  • “Historical mystery with space ships”
  • “Romantic suspense in a gay retirement home”

A third example is X meets Y—with a twist.

  • “Jack Reacher meets Jane Austen”
  • “Fan fiction meets literary memoir”
  • “Leo Tolstoi meets K-pop.”

Do’s and don’ts of choosing comp titles.

  • Do stay within your own genre (or genres if you write mash ups).
  • Do keep it realistic. Choose comps with the same likely sales pattern: out of the gate with a burst or a long, slow and steady sales arc, front list star vs backlist stalwart.
  • Do keep it recent: choose titles published within the last two or three years so that they are still fresh in the minds of reader/agents/editors/sales staff/store buyers. Pointless to choose a comp from a decade ago that no one remembers.
  • Don’t abandon common sense and compare your book to a #1 NYT bestseller or the latest gee-whiz phenom.
  • Don’t mix formats. If your book will be offered in a digital edition, don’t compare it to a hardcover title and vice versa.
  • Don’t jump genres. Compare apples to apples, oranges to oranges. That is, compare scifi to scifi, thriller to thriller, epic fantasy to epic fantasy, literary fiction to literary fiction.
  • Don’t ignore demographics. If your book will appeal to women, be sure to choose comps that will appeal to that same reader. Don’t choose a comp that will appeal to young adult readers or males looking for hairy-chested adventure in the remote jungles of Borneo.

Where to find good comp titles.

Amazon, Barnes & Noble, Kobo and the gang.

Because readers of romance tend to buy more romance and readers of action-adventure tend to buy more action-adventure, type the title of a book similar to yours into the search window of any book seller to find recommendations under headers like:

  • “Customers who bought this also bought”
  • “What customers bought after viewing this”
  • “Trending now”
  • “Pageturners”
  • “Monthly picks”
  • “Frequently bought together”
  • “Favorite authors”

Goodreads

Tell Goodreads what genre you’re interested in and they will provide a list of titles.

Or you can enter comp titles you’re already considering to ask for more suggestions.

You can also describe the kind of book you’re looking for—“thriller set in Iceland,” “mystery in Uruguay,” “cozy mystery in Nantucket,” or “scifi in a crippled space capsule”—for suggestions.

Goodreads Choice Awards lists their annual picks by category if you’re looking for even more inspiration.

Bestseller lists.

The middle or lower down titles in the NYTimes and the USA Today lists are good starting points, but don’t overlook your town or city. Your local bookstore will know what books are selling well in your area.

If your book is of regional interest—New England, Florida, the Far West—local bestseller info will be valuable and all you have to do is ask.

Librarians can help you ID relevant books that float just below the top bestsellers. We not talking mega authors and books, but titles just below the top ten or twenty that have reliable sales records and are known by buyers/agents/editors/retailers.

BookBub.

Sign up—it’s free—and ask for recs in genres similar to yours or by authors who appeal to the same readers you are looking for.

BookBub also has extensive genre lists that can be helpful as well as real-time updates from authors who write books similar to yours.

More help.

You’ll find more ideas for finding comp titles in this marketing-oriented post by Penny Sansevieri about Finding and Using Competing Book Titles in Your Book Marketing

Dave Chesson’s Publisher’s Rocket uses up-to-date market research data to quickly identify relevant comp titles, categories and keywords.

NerdyBookGirl offers a helpful FREE Book Category Hunter.

★★★★★“WOW! WHAT A STORY!”★★★★★

“A master storyteller coaxed me through a maze of fascinating, brilliant, tragic, and heartwarming twists and turns, and left me feeling uplifted and satisfied. ZURI slides to the top of my favorite books of 2020!”

—Sue Coletta, award-winning, bestselling author

 

99c Sale. Ends soon.

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Writing Wisdom from Gary Provost

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Jim’s Reader Friday question got me thinking. What is the special sauce that ignites a writer’s brain? Would a new writer know when to run with an idea and when to let it go? Maybe. Maybe not.

With that in mind, I’ll share the following tips from critically acclaimed author and beloved writing instructor, Gary Provost. Incidentally, these tips can be used for fiction and nonfiction, if your nonfiction falls into the “story” category (i.e. true crime, historical, narrative nonfiction, etc).

Gary Provost created a simple paragraph to encapsulate the dramatic arc in a story.

Once upon a time… something happened to someone, and he decided that he would pursue a goal. So he devised a plan of action, and even though there were forces trying to stop him, he moved forward because there was a lot at stake. And just as things seemed as bad as they could get, he learned an important lesson, and when offered the prize he had sought so strenuously he had to decide whether or not to take it, and in making that decision he satisfied a need that had been created by something in his past.

This works because of its classic dramatic structure, which is the most satisfying type of story for the reader. It’s brilliant, if you take the time to dissect it. For now, I’d like to concentrate on a quick and dirty shortcut to test a story idea.

Gary Provost thought of stories in terms of a series of “buts.”

Joyce is a poor secretary, but she meets a millionaire and marries him.

She’s married to a millionaire, but the marriage goes sour.

She wants to end the marriage, but she (allegedly) thinks she’ll be left penniless.

She perhaps has a motive for murdering her husband, but so do other people.

After the murder, police suspect her, but she passes two polygraph exams at two different times and places. One, a highly regarded expert.

She passes the polygraphs, but the court rules they will not be allowed. But a federal court rules in a different case that the polygraphs can be allowed.

She goes back to court to get the polygraph tests allowed, but Judge Smith still will not allow them.

Someone claims to have heard shots at 3:30 A.M., but the medical examiner says that Stanley died around 5:30 A.M., consistent with Joyce’s story. She seems to be telling the truth, but it was five minutes from the time of the Colorado phone call to the call to 911.

Joyce allegedly says to Officer Catherine Parker, “I shouldn’t have done it,”but Parker never reports this.

Three days after the murder a cop tells the medical examiner that he saw signs of lividity, indicating that the body had been dead for a few hours.

But Wetli, the medical examiner, reviews his material, still comes to the same conclusion. Stays with that conclusion for three years.

No charges against Joyce, but the Miami Herald starts an anti-Joyce campaign, demanding that she be brought to justice.

Newscaster Gerri Helfman is about to get married, but her father is murdered.

No charges are brought against Joyce, but Stanley’s family pressures the state’s attorney’s office to come up with something.

And on and on it goes.

The above series of “buts” Provost used in a book proposal for a true crime book entitled Rich Blood. The proposal started a bidding war between publishers.

In the end, he decided to write Deadly Secrets instead. Turned out to be the right move because Deadly Secrets became the mega-hit Perfect Husband: True Story of the Trusting Bride Who Discovered Her Husband was a Coldblooded Killer.

Use a series of “buts” to test your story idea. Obviously, a “but” won’t fit every sentence. When it doesn’t, try “and then.” But a “but” should follow “and then” soon. Why? Because “buts” are complications. Complications = conflict. And conflict drives the story.

Example:

Husband kills wife, and then stuffs her body into a 3ml bag, and then drives to a secluded area to bury her, but his foldable spade isn’t in the backseat. Did the neighbor borrow it again?

When you write don’t keep all the “buts” and “and thens.” Think in those terms, but you don’t want all of them in the final draft. Over time your story sensibilities will automatically search for (nonfiction) and/or apply (fiction) this rhythm.

The point is, whether we write fiction or nonfiction, we need to find the story beneath the headline or first spark of an idea. Without a narrative driven by conflict, the story will fall flat.

Five pieces of wisdom from Gary Provost’s 100 Ways to Improve Your Writing.

  1. A writer’s most important vocabulary is the one he or she already has. 

Learning new words is much less important than learning to use the words you already know. Think about your ideal reader. If he or she wouldn’t understand your word choice, you might as well be writing in a foreign language. Over time finding the right word becomes easier, almost a subconscious act. Until then, be intentional with every word.

  1. A lead should have energy, excitement, an implicit promise that something is going to happen or that some interesting information will be revealed.

Whether a lead is the first sentence, the first paragraph, or even the first several paragraphs of your story, it should pique a reader’s interest by raising story questions and give readers someone (or something) to care about before delving into the backstory.

Act first, explain later.
—James Scott Bell

A strong lead delivers on the promise it makes.

  1. When writing a beginning, remove every sentence until you come to one you cannot do without. 

Meaning, make your point by answering “who, what, when, where” in the first paragraph. Make the reader wait for “why.” Unless, of course, the why is the character’s goal.

A topic sentence contains the thought that is developed throughout the rest of the paragraph. The topic sentence is commonly the first sentence in a paragraph. For each paragraph ask, “What do I want to say here? What point do I want to make? What question do I want to present?” Answer with a single general sentence.

When you edit, ask how each sentence works for the paragraph. Ask why it’s there. Does it have a purpose? Great! Then keep it. If you can’t pinpoint why you included that sentence, hit DELETE.

  1. Style is form, not content.

In writing, the word style means how an idea is expressed, not the idea itself.

A reader usually picks up a story because of content but too often puts it down because of style.

 

  1. To write is to create music.

The words you write make sounds, and when those sounds are in harmony, the writing will work.

 

Gary Provost was highly regarded as an author, sought-after speaker, consultant, and celebrity biographer.

“The writers’ writer” authored thousands of articles, columns, and dozens of books covering most every genre. His highly acclaimed Writers Retreat Workshop, and video and audio courses remain available through writersretreatworkshop.com.

What’s your favorite piece of advice here? Care to add a tip?