Category Archives: #amwriting

Editor Interview – Val Mathews

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By Debbie Burke
@burke_writer

After lunch on the second day of a writing conference, typically attendees’ brains are already brimming. Fatigue sets in. With full tummies, the temptation to nod off is strong.

Editor Val Mathews

However, no one dozed during Val Mathews’s presentation at the Flathead River Writers Conference in Montana this past October.

Val is a former acquisitions editor at The Wild Rose Press and teaches at several universities. She’s a certified flight instructor and used to fly Lear jets. Additionally, she’s a gifted speaker who knows how to grab and keep an audience’s attention.

At the beginning of her talk, Val got about 100 attendees up on our feet and walking between long rows of tables and down the aisles of the auditorium. Initially, she asked us to imagine we were taking a leisurely hike in Glacier Park. What did we see, smell, and hear?

Then she switched the scenario to a crowded city street. We were late to an important meeting, had forgotten our notes, and needed to return to the office to retrieve them. The energy in the room increased. The sea of people hurried around, now moving in opposite directions, passing each other and trying to avoid collisions.

Next, Val reduced the pace and had us walk with different postures—chests out, heads lowered, hunched over, hips forward, speeding up, slowing down—while paying attention to how each variation made our bodies feel.

Then she told us to become our main character and emulate their posture, movements, stride, and attitude. She asked, “How does your character feel? What are the physical sensations? What are they thinking about? How does that affect their movement?”

After ten minutes, Val had succeeded in chasing away all drowsiness and captured our full attention.

The exercise impressed me, so I invited Val to visit The Kill Zone. Welcome, Val!

Debbie Burke: Please share a little of your background and how you ended up in the publishing business.

Val Mathews: Thanks for having me, Debbie. I’m so glad you enjoyed my workshops! They are always so much fun to do, and everyone comes away renewed with ideas and inspired to write!

By the way, that opening exercise was borrowed from acting classes I took recently. Acting is all about stepping into your character’s body and soul and deeply connecting to your character’s inner world. Writers must do the same thing! And we can get to this deeper level of connection with our characters through our senses. Good writers have a knack for stepping into their characters, and it shows on the page. The characters come alive, feel real! And real-feeling characters hook readers.

So, to answer your question, I recently left The Wild Rose Press. Currently, I’m an editorial consultant for CRAFT Literary, a well-established online literary magazine, and I teach other editors at Queen’s University in Ontario, Canada, the University of California at Berkeley, and the Editorial Freelancers Association in New York City. Also I work one-on-one with writers to take their manuscripts to the next level—or the next few levels. All done remotely from my home in Athens, Georgia.

The funny thing is that I feel like I ended up in publishing by accident, even though my mom encouraged me to pursue that direction all my life. I got into publishing later in my life. In my 40s, after I already had a couple of careers and raised a family, I was accepted into graduate school and earned my Master of Arts in Professional Writing.

While in graduate school, I taught First-Year Composition, tutored writers, and volunteered as a poetry editor for a little literary magazine. On the side, I was coding and designing websites. Then I volunteered for SurfCoaches, a surfing company in Costa Rica, and created a digital magazine and website for them.

Those experiences gave me the confidence to approach the Georgia Writers Association and propose a digital literary magazine. They were thrilled since they only had a little newsletter at the time. I got a team together—mostly volunteer editors and readers—and we poured through submissions. We published poetry, short stories, and articles on the craft of writing. We did a couple of flash fiction contests too. A lot of fun!

Initially, I was just going to handle the poetry side, but surprisingly to me, I ended up being really good at fixing red-hot messes and fine-tuning short stories.

One of the accepted short-story authors asked me to edit her full manuscript. Then another asked and another. They referred me to their writer friends, and before I knew it, I was working with a writer every month while still in grad school. It spread by word of mouth. Soon writers asked me to come and talk at their writer groups, and I got even more clients. Then I started presenting at writer conferences, and my career took off from the exposure and experience. I’m booked two months or more in advance now.

A few years ago, I sent letters of introduction to a few university presses and small traditional publishers. I was hired on with The Wild Rose Press and got on the developmental editor list with the University of Georgia. During the first few years, I asked myself, “Is this real? Can I do it again next month?” And I always did. My mom would say, “I told you so.”

I’m still amazed at how I get to do what I love and I can do it from home, the coffee shop, the mountains—maybe the moon in five years. (Just kidding about the moon; I’ll settle for an island as long as I have a good internet connection.)

In college, I wanted to major in Biology. My mother bucked. She said, “But you can’t; you’re a girl!” Hard to imagine nowadays! She convinced me to major in English at Loyola University in New Orleans. Eventually, I rebelled, and I secretly enrolled in college for aeronautical science to become a commercial pilot like my father. I didn’t tell my mom until after my first solo! I flew turboprops and Lear Jets for a little while, and then life took unexpected twists and turns that led me to my current publishing career.

I’m still a FAA Certified Flight Instructor and have been for almost three decades now. Being a jet pilot is a bonus in the editing world. Aspiring authors often mention that my flying past was one of the deciding factors that made them pick up the phone and ask about my editorial services. And they always sign on.

Needless to say my mom was right. She knew I had a knack for writing and editing. Don’t you hate it when your mother is always right?

DB: What attracted you to editing?

VM: Although I edit at all levels—from developmental to proofreading—I’m most attracted to developmental editing. Developmental editors are all about the big picture. We assess how scenes hang together as a whole, how a story moves and unfurls, how characters drive the story forward. We’re kind of like detectives. We look for clues—or story seeds, as I call them.

These story seeds are often hidden or not fully fleshed out by the writer. But developmental editors look deep into the heart of a story and pull them out. Often writers don’t even know these seeds are there! Their creative subconscious scattered those seeds, but their consciousness was barely aware of them. When I point them out, their faces light up. It’s incredible to watch authors in this moment of inspired realization.

What I love the most about developmental editing is these light-bulb moments.

It’s deeply fulfilling to help writers fulfill their dreams. If a manuscript lacks focus, I’ll help the writer find it. If an author lacks confidence, I’ll work to inspire, challenge, and cheer them on. A developing editor’s job is not just about the manuscript—a large chunk of what we do involves inspiring the author’s voice and developing their full potential. In fact, the best developmental editors become the author’s collaborating partners—we hone the writer’s unique voice and make the author’s vision our vision.

When copyeditors move to developmental editing, it’s a significant perspective shift for sure. And how to make that move is a big part of my focus when teaching other editors to do what I do.

DB: When reading manuscripts, what qualities catch your attention?

VM: Well, on that first page, I’m crossing my fingers and hoping to be hooked. I love a story that starts with a strong voice—either a strong narrator voice or a strong character voice. Voice is a bit of an allusive term. What a good voice is for one editor may not be for another. It’s often very subjective.

In Voice: The Secret Power of Great Writing, James Scott Bell says that a “great voice is symbiotic,” meaning interdependent, and he encourages authors to identify with their characters so intimately that the authors begin to feel and think how the characters feel and think. Again, this is what actors do when preparing for a new part, and what I try to do in my workshops.

Furthermore, I love a story that captures my senses. At The Wild Rose Press, we have a good rule of thumb: include three sensory details per page and one of those should be something other than visual. Sensory details make the characters and their world come alive and really pop off the page.

DB: What qualities turn you off?

VM: Simply boring writing. Boring is also an elusive term too. What boring is for one editor may not be boring to another editor. Again, it’s often very subjective. But there are a few things that all editors will agree on.

For instance, dialogue that doesn’t add anything to the mood or increase the tension or drive the conflict. Boring dialogue and “talking heads” turn me off the most. Talking heads is when characters are talking but disconnected from the story world—there are no action beats, no sensory details, no glimpse into the point-of-view character’s inner world and motivations. The characters don’t feel real!

But the good news is it’s an easy fix. Writers can just look for long stretches of dialogue, and weave in actions and details to ground the reader in the story’s physical world. Then show the character’s conflicting desires, values, and emotions so the character becomes real.

Another turn-off is when the characters’ roles are generic, stereotyped, or old-fashioned because they don’t represent real people in all their colors, patterns, and quirks. Again boring.

DB: Could you describe your acquisition process at The Wild Rose Press?

VM: Every editor at The Wild Rose Press may have a different process. Typically, a senior editor or our editor-in-chief will send us a potential new author’s submission package consisting of the query letter and the first five pages. Each editor makes their own decision to request more pages or send a friendly (but often helpful) rejection letter. That’s why an author’s opening pages have to pop. Writers have a small window to hook a publisher and make the acquiring editor want to read on.

However, my submission process normally starts at a writers’ conference. Most of the submissions I read were sent to me from authors I met at a conference or workshop. I also get contacted by literary agents who pitch their client’s novels.

When I receive a submission, the first thing I do is read the first five pages. Often, I can tell on page one if it’s going to be a rejection—cold hard truth. If the opening doesn’t pop off the page, most readers aren’t going to wait until page three hundred to see if anything happens. One time, a writer told me, “But it gets good on page one hundred.” True story! Readers read for the joy and thrill of it. We want that joy and thrill on page one, page two, page three, and every page after that.

To get your foot in the door with an acquisition editor, rock the house down on the first page. It doesn’t have to be exploding bombs, car chases, shooting matches, and murder mayhem on page one, but it does need to hook us immediately and keep hooking us on every page.

The hook can be a promise of future conflict or subtle micro-tension or a strong character voice. One of those three things (preferably all three) will prompt me to immediately email the author and ask for a partial or full manuscript.

After reading the first five pages, I look at the pitch part of the author’s query. I’ll also read the synopsis and then request more pages or send a rejection. Some editors always read the query first and only ask for more pages based on the pitch. However, more than once, I’ve been thrilled by a fantastic pitch and strong synopsis, only to be disappointed when reading the manuscript. I think sometimes authors hire a professional query and synopsis writer.

I suggest writing it yourself. You have to know your story cold. When writers struggle to put the gist of their stories into a strong pitch paragraph or break the story down into a tight synopsis, then I bet there is a good chance their manuscripts have plot holes or too many storylines or too many characters—just my two feathers. I’m sure there are exceptions.

If I’m on the fence about a story or just want another opinion, I sometimes run it by our reading panel for their input. Depending on their positive reviews, I will continue with the acquisition process. Sometimes the readers give me insights I haven’t thought about or clue me into some aspects of the novel that might rub readers the wrong way.

Once I find a manuscript that I love and want to make an offer to the author, I send a Request for a Contract to my senior editor. If she approves, she sends it through, and an offer is made. Then the fun begins!

DB: What do you believe are the most significant changes in the publishing industry in the past five years?

VM: Well, the pandemic certainly changed things and pushed readers more strongly toward audio and digital books. Both have been steadily rising, but they really jumped up in readership during the pandemic. Audiobooks are a hot marketplace ticket! We are talking about a billion-dollar market here!

Authors may want to consider keeping their derivative rights. Derivative rights are the starting point for audiobooks. Before signing a publishing contract, ask, “Do I control my derivative rights, specifically my audio rights?” Read that contract and consider renegotiating to hang on to those rights. Because as I said, audio rights are hot right now and are expected to get hotter.

Spotify is buying Findaway and is really moving into the audiobook market. They expect audiobook sales to grow from $3.3 billion to $15 billion by 2027. That’s huge!

If you control that right, you get 100% of the profit. However, more publishers are keeping those rights. But it’s still economically not attractive for many publishers to produce audiobooks, so they may decide not to do it. In either case, you may want to ask for those rights to be reverted back to you so that you reap all the profit.

DB: What trends have you noticed lately?

VM: TikTok is the fastest-growing social media platform and is probably today’s essential tool for branding and marketing your novels. I used to rave about Twitter, but TikTok is stealing the show these days.

Although audiobooks and digital books are hot, print books are in demand, and apparently there is a shortage. Despite the surge in new technologies, all generations still prefer reading physical books. So, the good news is that print publishing is not dying as many had predicted.

Serial fiction is super-hot! As the old sales adage goes: It’s easier to keep an old client than to get a new one. The same goes for readers. This is particularly important for self-published authors. Sites like Kindle Vella, Wattpad, Inkitt, Tapas, Radish, and other online reading apps will continue to do well.

During the pandemic, book sales increased, especially among Gen Zers. Not surprising with more free time and people working from home or off work and going to school from home. And contrary to popular belief, Millennials are voracious readers.

The book industry is still alive and well. Older readers tend to gravitate to thrillers, mystery, and suspense, whereas younger readers tend to favor fantasy, science fiction, and general literature. Young adult novels had the most significant jump in sales in 2021. Also, 66% of poetry book buyers are under thirty-four. These young people are huge readers!

One interesting statistic I found is the rise in romance readership among young people, specifically young adult men. However, with that being said, most fiction readers are still women. About 80%!

Writers may want to think about creating a tough, wicked-smart female protagonist who solves her own problems and doesn’t wait for the knight in shining armor. I think the days of the damsel in distress are gone—again, just my two feathers.

It’s good to understand the differences between the generations and how they hear about novels. Gen Z looks to social media and friends for book recommendations, whereas most of the older generations depend on bookseller lists. So, if you’re not on social media, such as BookTok, I encourage you to get hopping. It’s never too late or too soon to start.

DB: Is there anything you’d like to add that I haven’t asked about?

VM: Yes! On behalf of all editors everywhere, I want to thank you and all the writers out there. Thank you for letting us into your creative worlds. I know how hard it is to let your “baby” go and entrust it to the care of an editor. I want to acknowledge the guts it takes to be a writer and put yourself out there. I’m so happy that you are in the world! Keep learning. Keep pushing your boundaries. Keep moving forward one page at a time.

You can find me on Twitter at https://twitter.com/editorvmathews and Instagram https://www.instagram.com/val_mathews/.

~~~

Val, thanks for the deep dive into the mind of an editor. We appreciate you sharing your insights with TKZ! 

~~~

This is my last post before TKZ goes on our annual holiday break. See you in 2023. Aargh! How did 2022 whiz by so fast?

As always, thank you for your interest and participation in TKZ’s community! 

May your holiday season be filled with cheer, love, and peace!

Redux: Does Creativity Pass Through Generations via DNA?

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With a deadline nipping at my heels, and losing two days to the holiday, I’m sharing a post I wrote in 2018. Still as fascinating today, IMO. Enjoy!

This video sent me down a rabbit hole of research.

As you can imagine, my writer brain lit up. Turns out, the research was even more fascinating than the video. A scientific study showed that a traumatic event could affect the DNA in sperm or eggs and alter the brains and behavior of subsequent generations. This breakthrough is an important discovery in the fight to treat phobias and anxiety.

Do you fear spiders, heights, or small spaces for no apparent reason? This may explain why.

Neuroscientists trained mice to fear a cherry blossom scent prior to copulation. While breeding these mice, the team at the Emory University School of Medicine looked at what was happening inside the sperm. Incredibly, the sperm showed a section of DNA, responsible for sensitivity to the cherry blossom scent, was indeed more active.

The mice’s offspring, and their offspring — the grand-mice, if you will — were all extremely sensitive to cherry blossom and avoided the scent at all costs, despite never experiencing a problem with it in their lives. They also found changes in brain structure.

In the smell-aversion study, scientists believe either some of the odor ended up in the bloodstream, which affected sperm production, or the brain sent a signal to the sperm to alter the DNA.

The report states, “Our findings provide a framework for addressing how environmental information may be inherited transgenerationally at behavioral, neuroanatomical and epigenetic levels.”

Environmental change can also critically affect the lifestyle, reproductive success, and lifespan of adult animals for generations. Exposure to high temperatures led to the expression of endogenously repressed copies of genes — sometimes referred to as “junk” DNA. The changes in chromatin occurred in the early embryo before the onset of transcription and were inherited through eggs and sperm. In mealworms, they traced the DNA changes through 14 generations.

Why mealworms? It’s quicker to test generation after generation on an animal with a short lifespan.

Another study showed that a mouse’s ability to remember can be affected by the presence of immune system factors in their mother’s milk. Chemokines — signaling proteins secreted by cells — carried in a mother’s milk caused changes in the brains of their offspring, affecting their memory later in life.

Memories are passed down through generations via genetic switches that allow offspring to inherit the experience of their ancestors. These switches, however, can be turned on and off, according to Science Daily. Scientists have long assumed that memories and learned experiences must be passed to future generations through personal interactions. However, this research shows that it’s possible for some information to be inherited biologically through chemical changes that occur in DNA.

Creativity counts as a learned behavior, but I also believe it goes deeper than that. Think about how deeply you feel about your writing. For most writers I know, when we’re “in the zone” our soul does the writing. One could argue we’re merely vessels who type. Have you ever read a passage that you don’t remember writing? Our ability to create burrows into the core of who we are, and thus, leaves an indelible mark. How, then, can we not pass that part of ourselves to future generations?

How many of you have creative folks in your family tree, be it writers, artists, musicians, singers, or other forms of creativity?

To test my theory, I asked the same question to my fellow TKZ members. Please note: this revelation occurred to me yesterday, so I’ve only included the members who saw the email in time. Hopefully, the others will add their responses in the comments.

For those I did catch on a Sunday, check out what they said …

Elaine Viets said, “My late cousin Kurt was a talented wood carver, and my grandfather was known as a great story teller in the local saloons.”

I love wood-carved pieces. The smell, the texture, the swirl to the grain. It’s not an easy creative outlet to master.

Jordan Dane comes from a long line of creative people. Here’s her answer: “My paternal grandfather was a writer for a Hispanic newspaper. My dad was an architect and artist (painter), my older brother went into architecture too, specializing in hospital design. My dad is a real renaissance guy. He could sculpt, paint, draw and he has a passion for cooking. My older brother Ed and I share a love for singing. I sang in competitive ensemble groups. He played in a popular area band and has sung in barbershop quartets. My mom was the original singer in our family. She has a great voice.”

Joe Hartlaub has two talented children. Here’s what he said, “Annalisa Hartlaub, my youngest daughter, is a photographer. My oldest son Joe is also a highly regarded bass guitar player locally.”

He’s being modest. When I checked out Annalisa’s photographs on Facebook and Instagram they blew me away. A photography project she created at 15 years old also went viral.

When I prodded further, Joe added, “My maternal grandfather played guitar, but we never knew it until we came across a picture of him taken at a large Italian social club gathering where he was strumming away. He was in his twenties at the time. As far as the source of Annalisa’s talent goes…her mother is a terrific photographer. The conclusion is that Annalisa gets the form of the art from her mother and her creativeness from me.”

Laura Benedict stunned me with her answer. “Someone doing genealogy linked my maternal grandfather’s family to Johann Sebastian Bach.”

Talk about a creative genius!

Laura added, “I remember a few very small watercolors that I believe my maternal grandmother painted. Trees and houses. But while we were close, we never talked about art. My aunt also did some drawing.”

John Gilstrap also came from a long line of creative people. Here’s his answer…

“My paternal extended family has always been fairly artistic.  My grandfather, I am told–he died long before I was born–had a beautiful singing voice, and for a period of time worked whatever the Midwest version of the Vaudeville circuit was.  My father, a career Naval aviator, wrote the Navy’s textbook, The Principles of Helicopter Flight, and had two patents on helicopter cargo handling operations.  He passed away in 2006.

My brother, four years older than I, plays a number of instruments, but his primary proficiency is the piano.  His daughter is a very accomplished cellist who makes her living as the director of a high school orchestra that consistently kills at competitions.
Closer to home, my only musical talent is to be a passable tenor in the choir.  For years, I sang with a choral group that performed all over the DC area, including a number of gigs at The Kennedy Center.  As a high schooler, our son was a pretty good cellist, but he walked away from it in college and never really looked back.”

Although I wasn’t able to catch her in time, PJ Parrish is the sister team of Kris Montee and Kelly Nichols.

As for me, my maternal grandfather was a highly regarded artist (painter) in his time. My mother was a beautiful writer, even though I never knew it while she was alive. After she passed, I discovered notebooks full of her writing. UPDATE: In 2020, two years after I wrote this post, I found out she worked as an editor for many years.

So, can creativity be passed through our DNA? Judging by this small pool of writers, I find it hard not to entertain the possibility.

I’m betting the same holds true if I expand the test subjects to include you, my beloved TKZers. How many of you have creative folks in your family tree?

Wings of Mayhem by Sue Coletta

FREE on Amazon.

When the cat burglar and the serial killer collide, HE looks forward to breaking her will, but SHE never gives up. Not ever. And especially not for him.

Negotiation Secrets for Writers

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By Debbie Burke

@burke_writer

 

“Make him an offer he cannot refuse.”
Vector image CC BY 4.0

Whether you’re buying a car, arguing with a boss, or making a deal with your kids to do their homework, most interactions in life are negotiations. Each of us wants to get our own way.

Humans live in a constant state of imbalance, jockeying back and forth to gain the upper hand.

That usually translates into attaining power over someone else. That power can be immense or tiny.

Learning to exploit power imbalances is an effective technique for writers to ramp up the tension in fiction.

In most stories, one character has certain goals while another character has different, conflicting goals. That leads to negotiations between characters that can be physical, verbal, social, or psychological.

The goal can be large scale (world domination) or small scale (spouses arguing whether the toilet seat should be up or down).

One character usually starts out dominant; the other is in an inferior position and wants to rise to the superior position. Their struggle creates tension and suspense as the reader wonders who will prevail.

Each scene in a novel is a micro power struggle between characters. Those struggles can be shown in different ways:

  1. A character has superior knowledge, ability, or position that the other character attempts to gain.
  2. One character wants to control another.
  3. A character takes action that appears to mean one thing but actually means something different.
  4. A character’s dialogue is different from what they’re actually thinking.

Seller says: “I’m offering you a fabulous deal on this 911 Porsche.” Seller thinks: The price is ten grand higher than market but he’s salivating. He won’t leave without the car.

Buyer says: “Forget it. I won’t pay a dime over $$.” But Buyer thinks: I’ve always wanted a 911. If he comes down a grand, I’m snapping it up.

Boss says: “Management told me to cut expenses ten percent across the board including your salary.” Boss thinks: With three kids, she doesn’t dare quit. A ten percent cut means a bigger bonus for me.

Worker says: “That’s unacceptable. Besides, I have a better offer with a twenty percent increase and three weeks paid vacation.” Worker thinks: Can she tell I’m bluffing? What if she fires me?

Anyone who’s ever been a parent can fill in their own examples of negotiations with their kids!

In thrillers, mystery, suspense, sci-fi, and fantasy, typically the antagonist is stronger, richer, smarter, more ruthless, or more determined than the protagonist. The protagonist spends much of the story trying to keep from being squashed and defeated.

Character A may start out in control at the beginning of a scene but Character B has leverage because of superior knowledge or ability that reverses the power by the end of the scene. Then in subsequent scenes, A must scramble and come up with new strategies to regain control while B fends off efforts to topple him/her.

One of my favorite stories is O. Henry’s “Ransom of Red Chief,” first published in the Saturday Evening Post. [Note: some language from 1907 is no longer acceptable today]. It is a detailed blueprint of negotiation among characters who jockey back and forth for power. Demands are made. Counteroffers follow. Demands change, resulting in counter-counteroffers and counter-counter-counteroffers.

Here’s the story premise: Two ruthless criminals, Sam and Bill, decide to kidnap the only son of wealthy Ebenezer Dorset and hold him for a ransom of $2000. Surely Mr. Dorset will immediately cave into their demands and pay. Sam and Bill believe their scheme can’t lose.

When the redheaded ten-year-old victim beans Bill in the head with a brick, that physical act is the first hint of a potential power shift. Nevertheless, Sam and Bill are still in control as they subdue him and spirit him off to a cave hideaway.

However, in the cave, the kidnappers discover their hostage is a handful and they must maneuver to maintain physical and verbal control over him. Bill plays a game of make-believe with the boy, who’s dubbed himself “Red Chief.” In the game, Red Chief captures Bill and ties him up. Soon the kid “…seemed to be having the time of his life. The fun of camping out in a cave had made him forget that he was a captive himself.”

“Red Chief,” says I to the kid, “would you like to go home?”

“Aw, what for?” says he. “I don’t have any fun at home. I hate to go to school. I like to camp out. You won’t take me back home again, will you?”

We weren’t afraid he’d run away.

Although Red Chief remains their prisoner and no longer resists, he has verbally prevailed over Sam and Bill.

Red Chief’s physical harassment of them escalates. The kidnappers’ confidence begins to crack.

During the first night, Sam has a dream that illustrates Red Chief’s growing psychological power: “I had been kidnapped and chained to a tree by a ferocious pirate with red hair.”

Later, terrified screaming wakes Sam.

“Red Chief was sitting on Bill’s chest, with one hand twined in Bill’s hair. In the other he had the sharp case-knife we used for slicing bacon; and he was industriously and realistically trying to take Bill’s scalp.”

Red Chief’s attack demoralizes Bill who asks Sam, “Do you think anybody will pay out money to get a little imp like that back home?”

Their prisoner has taken psychological control of the situation.

Sam leaves the hideout and returns to town, expecting to find villagers in an uproar and frantically searching for the missing boy. He had anticipated the kidnapping would give the criminals social control over the community. Instead, all is calm. Their original premise, that Mr. Dorset will be desperate to get his son back, isn’t happening as planned.

Uh-oh.

Back at the cave, Sam finds Red Chief has further injured poor Bill. Sam tries to regain physical and verbal control.

I went out and caught that boy and shook him until his freckles rattled. “If you don’t behave,” says I, “I’ll take you straight home. Now, are you going to be good, or not?”

Red Chief appears contrite and apologizes. Sam believes he and Bill are back in the driver’s seat.

But the kidnappers’ determination falters when Bill, who can’t take any more abuse, begins to negotiate with Sam to reduce the ransom terms.

“…it ain’t human for anybody to give up two thousand dollars for that forty-pound chunk of freckled wildcat. I’m willing to take a chance at fifteen hundred dollars. You can charge the difference up to me.”

They agree to lower the ransom. Their foolproof, get-rich scheme is losing ground.

Next, Sam delivers the threatening note:

If you attempt any treachery or fail to comply with our demand as stated, you will never see your boy again. If you pay the money as demanded, he will be returned to you safe and well within three hours. These terms are final, and if you do not accede to them no further communication will be attempted. Two Desperate Men.

Although battered, the disheartened criminals are still holding onto their victim and believe Red Chief’s father will agree.

Instead, Mr. Dorset responds with a counteroffer:

I think you are a little high in your demands, and I hereby make you a counter-proposition, which I am inclined to believe you will accept. You bring Johnny home and pay me two hundred and fifty dollars in cash, and I agree to take him off your hands. You had better come at night, for the neighbours believe he is lost, and I couldn’t be responsible for what they would do to anybody they saw bringing him back. Very respectfully, Ebenezer Dorset.

With a classic O. Henry twist at the end of the story, Bill and Sam are out-negotiated. The kidnappers become the victims and must pay Mr. Dorset to take back Red Chief.

To incorporate negotiation in your own stories, ask these questions:

  1. What are each character’s goals?
  2. Which character is in a stronger position and which is weaker?
  3. How do they negotiate with each other to shift power to achieve their goals?
  4. Do they ask, plead, implore, barter, demand, or threaten?
  5. Do they slyly seduce their opponent? Or beat the snot out of them?
  6. Do they feign defeat to fool their opponent into dropping their guard?
  7. Do they bluff and posture, claiming strength or power they don’t actually have?

The more your characters negotiate with each other, the more the power shifts between them, raising tension and suspense. Readers turn pages to find out who wins. When you keep readers interested, they become fans who buy your next book.

Make your readers an offer they cannot refuse. 

~~~

TKZers: Please share negotiations and power struggles between fictional characters that made an impression on you. Use examples from published stories, films, or your own WIP.

~~~

Debbie Burke is making an offer you can’t refuse:

For only $.99, try out the award-winning Tawny Lindholm Thriller series.

Special price for Thanksgiving week only. 

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Emphasized Words in Fiction

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Many new writers struggle with how to emphasize words in fiction. It’s tempting to stick a word in ALL CAPS.

Please resist that urge. Yes, all-caps draws the reader’s attention, but not in a good way. All-caps become annoying after a while.

In fact, a 1955 study found that all-caps slowed reading speed by 9.5% over a five-minute period.

For example:

“I AM NOT HYSTERICAL!”

Notice how all the letters blend together in all-caps? It’s difficult to read. Imagine an entire novel littered with all-caps? In dialogue, it’s even more exhausting and amateurish.

If your character is shouting, use one exclamation point—not three!!!—or show us with a body cue.

“I am not hysterical!”

Or…

She slammed her fist on the table. “I am not hysterical!”

The combination of body cue, italicizing not, and the exclamation mark show the reader she is hysterical.

To the best of my recollection, I only used all-caps once in nineteen books. In my latest psychological thriller that releases at the end of this month (Yay!), the MC finds an engraved invitation, and I used italicized all-caps to show the heading across the front. Because all-caps is so offensive and jarring, I took special care to break up the text with an em dash, spacing above and below it, and double-tabbed to set it apart from the narrative. Offensive and jarring was exactly what I was going for, so all-caps worked in this case.

If you can think of another exception, please share in the comments.

What about changing the font to indicate emphasis?

I know it’s easy to change fonts these days, but the end result doesn’t enhance the reading experience. If anything, it pulls the reader out of the story. Please, stop. Let the writing speak for itself. If it can’t, then the problem is the writing, not the font.

What about bold to emphasize a word?

The short answer is no. The reading experience isn’t enhanced by bold, either. Both bold and all-caps look like the author’s screaming for attention.

What are we left with?

Italics. Yes, but don’t overdo it. Italics work best for emphasis when used sparingly. Like all-caps and bold, if used too much the eye passes right over the words we want emphasized.

We do have one other trick.

Em dashes. I love the little suckers. Maybe too much. 😉 At least I’m in good company. Jim professed his love for the em dash on Valentine’s Day last year.

“It is a crisp, efficient dash used to set off a word or clause for emphasis or additional information.”

Couldn’t say it any better. It’s a beloved, versatile punctuation mark.

Hope he doesn’t mind if I steal his example from Romeo’s Hammer:

So what about the lack of clothing? A love scene gone bad? Someone who had been with her while she was drinking—or drugging—herself? Her condition when I found her was such that she had to have come from one of the beach houses. Access to the sand is cut off all along PCH. She didn’t wander down from the street.

See how drugging stands right out? The em dashes draw the eye right to it. They tell us to pay attention. They pique interest. They emphasize.

With italics and em dashes, we have all the tools we need to emphasize words. Now, go forth and finish that novel.

For fun, share a sentence from your WIP, published work, or a book you’re reading that shows how a word–or words–are emphasized. Don’t forget to include the title!

Killer Deadlines

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By Elaine Viets

Throughout my writing career, I’ve lived by deadlines. I started as a newspaper reporter and then became a columnist, where I often had four deadlines a week – with no time off. When the holidays rolled around, I had to write my columns ahead of time. That meant six or even eight deadlines a week.
As a mystery writer, I still have deadlines, but the pace seemed easier. Newspapers moved swiftly, like a cold through a kindergarten. Publishing seemed slower than a Manhattan traffic jam.
At first, I wrote two novels a year. Now I’ve cut back to one a year.


No problem with deadlines, right?
Wrong. No matter how much time I have to write a novel, the last week is always jammed up.
This August 31, I turned in my new Angela Richman, death investigator mystery to my London publisher, Severn House. This time, I spent that final stretch writing twelve-hour days, trying to finish. As I read through the book, a straggling subplot had to be cut. Its crabgrass-like tendrils were deep in the book. I dug them out.
Errors popped up – difficult characters deliberately changed their hair color and didn’t tell me. One nasty customer gave himself two different names. Typos appeared out of nowhere.
As I struggled to finish on deadline, I wrestled with my recalcitrant manuscript. I could feel it squirming. It refused to settle neatly in place.
I read and reread it until my eyes were blurry. Finally, I pressed the button and emailed it off to London, hoping all was well. I couldn’t read the book one more time.
Exhausted, I slept for two days.
Then I waited and worried, my head buzzing with questions:
Would my editor like the new book? Would she want a rewrite? What if she rejected it?
Finally, I got a brief note two weeks later – that’s lightning speed for publishing. My editor was reading the manuscript and “enjoying it hugely.”
Whew. I felt so much better. What was I going to do while I waited?
I could write a short story. Clean off my desk. Answer my emails. Plot my next book.
I could do that, but I didn’t. I couldn’t get up the energy.
My editor didn’t like the working title, so I came up with a new one – “The Dead of Night.”
I didn’t do much else. I just need to lie fallow, I told myself. I was so fallow I was turning into a puddle of goo. I moped around my home. I’ll get my energy back soon, I thought.
Soon.
I got it back this Tuesday. My editor emailed me the copyedited manuscript. It needs some tweaking and a small rewrite. And I have one week to finish. It’s due next Tuesday.
Suddenly I was awake. Galvanized. Ready to work. I quit moping. I had a purpose.
Better yet, I had a deadline.

What about you, writers? Do you need deadlines?

PS: I’m also working under another deadline. Hurricane Nicole is heading this way, and I’m going to drag in the plants on the balcony. Wish us luck.

8888888888888888888888888888888888888888888888888888888888
I’m celebrating! My short story, “We Are the People Our Parents Warned Us About,” in the anthology, “The Great Filling Station Holdup: crime fiction inspired by the songs of Jimmy Buffet,” edited by Josh Pachter, won Silver at the Royal Palm Literary Award.
Buy the anthology here: https://tinyurl.com/4nr7a9pm

Dream Hacking

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By Debbie Burke

@burke_writer

The paranoid hairs on the back of my neck stood up when I read several articles by scientists from MIT, Harvard, and University of Montreal about emerging techniques for manipulating dreams.

Search engines are already scary-smart at reading our minds and predicting our behavior. Type a few letters into the search bar and instantly the rest of the word or phrase appears. Google is like a long-time spouse who finishes sentences for you.

Soon, similar mind reading may be extended into your dreams as you sleep.

Disturbing? Yup.

According to an article by Rob Pegoraro in Forbes.com, as a 2021 Superbowl promotion, Coors Beer offered people free beer in exchange for their participation in a study of “targeted dream incubation,” billed as “The World’s Largest Dream Study.” Subjects were shown Coors’s videos of snowy mountain views and crystal streams several times then fell asleep to the soundtrack of those ads.

https://youtu.be/tU_0jU0mMLw

Upon waking, the subjects reported dreams of waterfalls and being in snow. The most telling—and chilling—reaction of all came from one woman: “I think it was… something to do with… Coors.”

Subliminal advertising in commercials first became a hot topic way back in 1957. Marketer James Vicary claimed sales of popcorn and Coca Cola increased because of messages inserted into ads. The messages supposedly flashed so quickly the eye could not see them. He later admitted his study was a gimmick not supported by evidence.

According to Chron.com, consumer concerns prompted the FCC to issue a statement:

The FCC stated that all broadcasting licensees should not use subliminal advertising techniques because the techniques are deceptive, which runs counter to the purpose of the FCC. The statement is still on the FCC’s website as its stance on subliminal marketing.

Nevertheless, the concept caught on. This article from Business Insider cites examples.

Aboriginal cave painting-Jabiru dreaming
Photo credit: Wikimedia.com CCA SA-4.0

Dream manipulation is nothing new. Ancient peoples as far back as 5000 years and perhaps longer recognized the enormous power of dreams.

Cultures around the world, from Babylonia, Egypt, Greece, Rome, and even remote isolated islands, developed practices to guide dreams toward a specific goal. Some goals included:

  1. Connection with a deity;
  2. Seeking solutions to problems;
  3. Overcoming traumatic events;
  4. Predicting the future.

To attain these goals, different rituals included:

  1. Rubbing ashes or paint-like substances on a person’s face;
  2. Eating raw flesh of a particular animal before sleeping;
  3. Inflicting pain, e.g. Native American Vision Quests;
  4. Going to sacred locations to sleep.

Today, many conditions, including anxiety, PTSD, poor school or work performance, eating disorders, etc., are commonly treated by using suggestions during sleep.

Here at TKZ, we frequently talk about how authors can solve story problems by using prompts before they go to sleep. Writers often dream their way through roadblocks.

Watch tracker
Photo credit: Wikimedia.com CC A-2.0

Technology already tracks our physical activity, heart rate, exercise, location, proximity to stores, and far more. Some years ago, while shopping for a new smartphone, I was shocked to find an app that monitored vaginal secretions. Whoa, guys, that is way too intrusive.

When such monitoring goes beyond the physical body and digs into the deepest recesses of the mind, the slope gets downright slippery.

What if a person’s dreams can be manipulated so businesses can profit from them?

With marketers now seeking high-tech ways to manipulate consumers in their sleep, concerned scientists are sounding ethical alarm bells.

In open letter signed by more than 40 scientists in June, 2021, Robert Stickgold, Antonio Zadra, and AJH Haar wrote:

TDI [targeted dream incubation]-advertising is not some fun gimmick, but a slippery slope with real consequences. Planting dreams in people’s minds for the purpose of selling products, not to mention addictive substances, raises important ethical questions. The moral line dividing companies selling relaxing rain soundtracks to help people sleep from those embedding targeted dreams to influence consumer behavior is admittedly unclear at the moment.

Futurism.com says:

…it’s only a matter of time before tech companies that make watches, wearables, apps and other technology that monitor our sleep start to sell that data for profit, or use those tools to hack our dreams while we slumber.

Our dreams might turn into nightmares we can’t wake up from.

This technology opens a vast plot playground for authors of sci-fi, crime, and thriller writers to explore nefarious uses for dream hacking.

TKZers, please name books or films where dream manipulation is used.

How would you incorporate dream hacking into a plot?

Do you give yourself pre-sleep suggestions?

~~~

 

Debbie Burke’s books won’t hack your dreams but many reviewers say they keep them awake at night. Please check out Tawny Lindholm Thrillers with Passion, for sale at this link. 

Social Media, Blogging, and SEO Redux

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Since I am on deadline and preparing to fly to Atlanta to film three episodes of a true crime series, I’m sharing my very first post on the Kill Zone from 2017. Has it been five years already? Seems like yesterday. Anyway, I hope you enjoy it. I’ll try to pop into the comment section at some point today. Please be patient! In the meantime, chat among yourselves.

Social Media, Blogging, and SEO Tips

Social Media, Blogging, and SEO tipsTo prepare for my first post as a TKZ member (yay!), I read all the social media posts on the Kill Zone (my little research addiction rearing its head :-)). Back as far as 2009, Joe Moore wrote Social Networking Showdown, which explored MySpace vs. Facebook, Shelfari vs. Goodreads, Crimespace, Gather, Bebo, LinkedIn, and the all-important email list. Even though some of these sites are nonexistent today, Joe’s advice still applies. And in 2011, he shared his perspective on using manners online. Which is critical these days.

The way we conduct ourselves on social media matters. Hence, why Jim made social media easy and why, I presume, Jodie Renner invited Anne Allen to give us 15 Do’s and Don’ts of social media as only Anne could, with her fantastic wit.

One year later, in 2016, Clare shared what’s acceptable for authors on social media and what isn’t. Jim showed us the dangers of social media, and how it can consume us if we’re not careful.

Through the years the Kill Zone authors have tried to keep us from falling into the honey trap of social media. Which brings me to the burning question Kathryn posed this past June: Writers on Social Media: Does it Even Make a Difference?

In my opinion, the correct answer is yes.

Working writers in the digital age need to have a social media presence. Fans expect to find a way to connect with their favorite author. How many of you have finished reading a thriller that blew you away, and immediately went online to find out more about the author? I know I have. It’s only natural to become curious about the authors whose books we love. Give your fans a way to find you — the first step in building an audience.

I’ve seen authors who don’t even have a website, never mind an updated blog. This is a huge mistake, IMO. It’s imperative to have a home base. Without one, we’re limiting our ability to grow.

BLOGGING

There are two types of blogging: those who blog about their daily routine and those who offer valuable content. Although both ways technically “engage” our audience, the latter is a more effective way to build and nurture a fan base.

When I first started blogging I had no idea what to do. I got in contact with a web design company (just like web design company Nashville) to help me get set up, and away I went! I’ve always loved to research, so I used my blog as a way to share the interesting tidbits I’d learned along the way. For me, it was a no-brainer. I’d already done the research. Writing about what I’d learned helped me to remember what I needed for my WIP while offering valuable content to writers who despise research (Gasp!). Over time my Murder Blog grew into a crime resource blog.

Running a resource blog has its advantages and disadvantages. Be sure to look into the pros and cons before choosing this route. When I first scored a publishing deal, I realized most of my audience was made up of other writers. The question then became, how could I attract non-writers without losing what I’d built?

My solution was to widen my scope to things readers would also enjoy, like flash fiction and true crime stories. Who doesn’t like a good mystery?

With a resource blog it’s also difficult to support the writing community. Book promos go over about as well as a two-ton elephant on a rubber raft. If you decide to run a resource blog, find another way to support your fellow writers. When one of us succeeds, the literary angels rejoice.

There’s one exception to the “no book promos” rule for resource blogs, and that is research. It’s always fun to read about other writers’ experiences. Subtly place their book covers somewhere in post (with buy link). That way it benefits both your audience and the author.

The one thing we can count on is that how-to blog changes with the times. A few months ago, my publisher shared a link to an article about blogging in 2018. Because she shared the article via our private group, I’m reluctant to share the link. The gist of article is, come 2018 bloggers who don’t offer some sort of video content will be left in the dust. Only time will tell if this advice holds true, but it makes sense. The younger generation loves YouTube. By adding a video series or a Facebook Live event we could expand our audience.

It’s time-consuming to create each video episode. Hence why I had several months in between the first two episodes of Serial Killer Corner. Our first priority must be writing that next book. However, consistency is key. Weekly, monthly, bi-monthly? Choose a plan that works for you and stick with it. There are many internet marketing experts who can help make your blog become successful.

SEO MATTERS

SEO — Search Engine Optimization — drives traffic to your website/blog. Without making this post 10K words long, I’m sharing a few SEO tips with added tips to expand our reach. In the future I could devote an entire post to how to maximize SEO. Would that interest you?

Tips

  • every post should have at least one inbound link and two outbound links; we highly recommend speaking to a digital marketing agency such as OutreachPete.com to get guidance on how to build these links.
  • send legacy blogs a pingback when linking to their site;
  • never link the same words as the post title or you’ll lessen the previous posts’ SEO (note how I linked to previous TKZ posts in the 1st paragraph);
  • use long-tail keywords rather than short-tail (less competition equals better traffic);
  • using Yoast SEO plug-in is one of the easiest ways to optimize a blog’s SEO;
  • self-hosted sites allow full control of SEO, free sites don’t;
  • remove stop words in the post slug (for example, see the permalink for this post); I’d also recommend removing the date, but that’s a personal preference;
  • drip marketing campaigns drive traffic to your site;
  • slow blogging drives more traffic than daily blogging (for a single author site);
  • consistency is key — if you post every Saturday, keep that schedule;
  • use spaces before and after an em dash in blog posts (not books);
  • use alt tags on every image (I use the post title, which should include the keyword); if someone pins an image, the post title travels with it;
  • link images to post and book covers to buy link;
  • white space is your friend; use subheadings, bullet points, and/or lists;
  • longer posts (800 – 1, 000 words min.) get better SEO than than shorter ones;
  • using two hashtags on Twitter garners more engagement than three or more;
  • protect your site with SSL encryption (as of this month, Google warns potential visitors if your site isn’t protected; imagine how much traffic you could lose?);
  • post a “SSL Protected” badge on your site; it aids in email sign-ups;
  • via scroll bar or pop-up, capitalize on that traffic by asking visitors to join your community, which helps build your email list;

THE 80/20 RULE

Most of us are familiar with the 80/20 rule. 80% non-book-related content; 20% books. My average leans more toward 90/10, but that may be a personal preference.

What should we share 80% of the time? The easiest thing to do is to share what we’re passionate about. When I say post about passion I don’t mean writing. Sure, we’re all passionate about writing, but I’m sure that’s not the only thing you’re passionate about. How about animals, nature, cooking, gardening, or sports?

One of the best examples of sharing one’s passion comes from a writer pal of mine, Diana Cosby, who loves photography. Every Saturday on Facebook, she holds the Mad Bird Competition. During the week she takes photos of birds who have a penetrating glare and/or fighting stance. On Saturdays, she posts two side-by-side photos and asks her audience to vote for their favorite “mad bird.” Much like boxing, the champion from that round goes up against a new bird the following week.

On Fridays, she posts formal rejection letters to birds who didn’t make the cut. With her permission, here’s an example:

Dear Mr. House Sparrow,

I regret to inform you that though your ‘fierce look’ holds merit, it far from meets the requirements for entry into the Mad Bird Competition. Please practice your mad looks and resubmit.

Sincerely,
M.R. Grackle
1st inductee into the Mad Bird Hall of Fame

 

It’s a blast! I look forward to these posts every week. As such, I’m curious about her books. See how that works?

My own social media tends to run a bit darker … murder & serial killers top the list, but I also share stories about Poe & Edgar, my pet crows who live free, as well as my love for nature and anything with fur or feathers. The key is to be real. Don’t try to fake being genuine. People see right through a false facade. Also, please don’t rant about book reviews, rejection letters, or anything else. Social media is not the place to share your frustrations.

As for soft marketing on social media, I like to make my own memes. It only takes a few minutes and it’s a great way to keep your fans updated on what you’re working on. In the following example I wrote: #amwriting Book 3, Grafton Series. I also linked to the series. Don’t forget to include a link to your website. The more the meme is shared, the more people see your name. Keep it small and unobtrusive. See mine in the lower-right corner?

Social Media, Blogging, and SEO Tips

In the next example, I asked, “What’s everyone doing this weekend? No words, only gifs.” Have fun on social media. The point is to engage your audience.

Folks love to be included. Plus, I genuinely want to get to know the people who follow/friend me. Don’t you? It doesn’t take much effort to make your fans feel special. Take a few moments to mingle with them. It’s five or ten minutes out of your busy schedule, yet it may be the only thing that brightens someone’s day. In a world with so much negatively and hatred, be better, be more than, be the best person you can be … in life and on social media.

Over to you TKZers. How do you approach social media?

Creative Marketing: Beyond the Bookstore

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Today I’m delighted to introduce a guest post by mystery/suspense author Leslie Budewitz (also writing as Alicia Beckman). Leslie offers ideas about unconventional places to sell books.

Welcome, Leslie!

~~~

Marketing and promotion, it turns out, can require as much creativity as writing itself. One example: launching and selling books through non-traditional outlets, that is, businesses that aren’t primarily bookstores. These outlets are critical for those of us without easy access to bookstores.

When my first novel came out in 2013, the owners of an art gallery in Bigfork, Montana, where I live, approached me with an invitation I could never have imagined, even if I’d written it myself: What about an exhibit called “Bigfork in Paint and Print,” featuring area artists’ visions of the community and a book launch on opening night?

I still remember carrying a box of books into the gallery and finding people waiting for me. People I didn’t know. People who bought multiple copies, for gifts. I sold every book I’d brought and sent my husband home for more. We sold 60 books that night, and another 180 at the local art festival that weekend.

And the gallery? After telling me openings don’t sell paintings so don’t get my hopes up for books, the owners were astonished: They sold nine of eleven paintings that night and a tenth the next week.

Now it helped that I knew the owners, the local paper previewed the event, and the book, Death al Dente, first in my Food Lovers’ Village cozy mysteries, is set in a fictional version of our town. A special case. The exhibit continued for several years and openings were successful, but not at the same level—fewer friends-and-family purchases, more opportunities to buy the books in other places, and a little less excitement.

But this experience showed me the value of non-bookstore outlets.

Does your book have a specific angle that ties in to a local business?

I live in a small tourist town in the northern Rockies. One of the downtown anchor businesses is a kitchen shop. My two cozy mystery series are both set in food-related retail shops, one here and one in Seattle’s Pike Place Market. It’s been a natural combination, and the kitchen shop sells dozens of my books every year to both locals and visitors. To my surprise, it’s also sold more than 100 copies of my first suspense novel, Bitterroot Lake, a hardcover without a single cupcake on the cover. Why? My guess: The bitterroot is the state flower and the word is echoed in landmarks throughout the area, giving it a strong regional appeal.

You might find a similar connection with an outdoor gear and clothing shop for your books featuring a park ranger or a fishing guide who solves mysteries. Your amateur sleuth runs a coffee cart? I can see the books displayed in the local coffee shop. A café, a brewery, a business built on a local theme—natural connections.

In general, people are not likely to buy a thing in a place where they don’t expect to see it. You probably wouldn’t buy earrings in a convenience store. On the other hand, you might buy a cute pair by a local artist nicely displayed near the cash register. We all love surprises and souvenirs. That’s the whole purpose of gift shops in art centers and historical museums. I’m one of several local authors who sell books through the airport gift shop, an option for those of us who live in smaller cities where airport retail is locally owned and operated.

A few tips: Forge a relationship with the business owner or manager. Show why your book fits their mission and will appeal to their customers. Retailers want new products that will excite their customers.

Offer to accept payment after sales rather than requiring an investment up front. Both the kitchen shop and airport gift shop started by paying me on sales, and quickly moved to buying the books outright.

Personalize an advance copy for the staff to pass around.

Work with the shop on displays. Your book won’t do well where people don’t see it. In the kitchen shop, my books are among the first things visitors see. After my launch at the local art center, I take the small stand-up poster to the kitchen shop and add it to their display. I’ve created a list of books in order, identifying me as a local author and Agatha Award winner. I leave bookmarks. I check in often and fluff the display. I’ve gotten to know the salesclerks, so they talk up my books. And you know that getting other people to talk about your books is more important than anything you can say.

When you make a delivery, find a spot to sit or stand and sign the books you’re leaving. You’ll strike up conversations with customers and staff and sell books while you’re there. Odd as it sounds, sales will go up that day, even after you leave. Every shop and gallery owner I’ve worked with swears it’s true.

Working out the sales percentage may be tricky. Retailers are likely to accept 75/25 because they are used to working on small margins. Nonprofits may be less flexible. If you’re traditionally published and can’t accept 60/40, be prepared to explain why and justify a 75/25 split. Twice recently I’ve heard “We have to treat everyone fairly,” that is, apply the same percentage to all artists. Treating people fairly doesn’t always mean treating them the same, because people aren’t all in the same situation. The only solution I’ve found is to suggest increasing the retail price. I hesitated, thinking an $8 paperback wouldn’t sell at $10, but it has. Remember, gift shop sales are often spur-of-the-moment purchases. You’re not competing with Amazon or B&N; a tourist will see the book as a souvenir, and a local as a special find.

If a shop can do better buying directly, tell them. Some gift shops and used bookstores that carry a few new titles have accounts with Ingram. That’s a better deal for them and easier for you. Stop in regularly to sign books and leave bookmarks.

One-night stands: Even without a regular sales relationship, you can participate in special events at local businesses. Does your book fit with Pioneer Days or other local celebrations? Holiday open houses and “ladies night” events are big opportunities. And if other artists or authors are participating, even better. The “shop and buy” vibe rises exponentially.

Montana authors Mark Leichliter, Christine Cargo, Leslie Budewitz, and Debbie Burke

Finally, though it doesn’t quite fit my theme, I want to mention another option. Create your own event and make it A Thing. When Kill Zone blogger Debbie Burke and her friend Dorothy Donahoe, a retired librarian, took a “get out of Dodge” drive in the summer of 2020, they stopped for lunch at a Bigfork bakery with an outdoor stage and bar and a lovely view. Dorothy suggested Debbie recruit other local authors for a joint event. It’s become an annual event featuring four mystery authors from across the valley.

Find and nurture local connections. People love the idea of promoting local authors; make it easy for them and fun for you. Let your creativity flow beyond the page.

~~~

Thanks, Leslie, for visiting The Kill Zone and sharing these great out-of-the-box ideas. And congratulations on tomorrow’s launch of Blind Faith!

~~~

BLIND FAITH (written as Alicia Beckman), is out October 11 from Crooked Lane Books, in hardcover, ebook, and audio.

Long-buried secrets come back with a vengeance in a cold case gone red-hot in Agatha Award-winning author Alicia Beckman’s second novel, perfect for fans of Laura Lippman and Greer Hendricks.

A photograph. A memory. A murdered priest.

A passion for justice.

A vow never to return.

Two women whose paths crossed in Montana years ago discover they share keys to a deadly secret that exposes a killer—and changes everything they thought they knew about themselves.

Amazon
Barnes and Noble
Books-A-Million
Bookshop.org
Indie Bound
And your local booksellers!

~~~

Leslie Budewitz is a three-time Agatha Award winner and the best-selling author of the Spice Shop mysteries, set in Seattle, and Food Lovers’ Village mysteries, inspired by Bigfork, Montana, where she lives. The newest: Peppermint Barked, the 6th Spice Shop mystery (July 2022). As Alicia Beckman, she writes moody suspense, beginning with Bitterroot Lake and continuing with Blind Faith (October 2022). Leslie is a board member of Mystery Writers of America and a past president of Sisters in Crime.

 

Good News! Amazon Changes Ebook Return Policy

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by Debbie Burke

@burke_writer

 

Remember The Book Thief by Markus Zusak? It was the story of a young German girl during World War II who steals books to comfort her during her family’s travails.

Unfortunately, about a year ago, a new breed of book thieves came on the scene when some slimy social media influencers promoted abuse of Amazon’s ebook return policy.

An ebook can be returned seven days after purchase in the US or 14 days after purchase in other countries, even after it’s been read.

When you read on a Kindle, Amazon knows exactly where you stopped and takes you to that same spot when you open your Kindle for a new session. When you switch from a Kindle to reading on a different device, it takes you directly to the correct location.

Amazon knows when you finish a book because you immediately receive a message asking you to rate it.

Amazon knows everything. Really.

Viral social media publicized this loophole. The practice of “buying” an ebook, reading it, and returning it for a full refund ran rampant.

Indie-published authors were quick to sound the alarm over sudden upticks in returns. That’s because Kindle Direct Publishing (KDP) gives access to nearly-instant sales reports, whereas royalty reports from traditional publishers lag months behind.

Series authors reported that book 1 was purchased and returned a week later. Same happened with book 2. Then 3, 4, 5, 12, and 19. Obviously thieves had to read the entire series before they decided they didn’t like it.

Book thieves quickly learned Amazon could be used as a library, reading as many books as they could consume…FOR FREE! All they had to do was return them within seven days. Why pay a $10 monthly fee for a Kindle Unlimited subscription?

Clearly, Amazon could track this new trend but did nothing.

Incomes went down for many authors.

Another Amazon policy allows them to penalize authors if too many books are returned. They may even pull your books from being sold, citing poor quality as the reason for returns. What is poor quality? How many is too many? Who makes those decisions? Only the algorithm knows.

Book thieves may have justified their actions because they figured they were sticking it to Amazon.

Wrong! 

In reality, thieves were sticking it to authors who work hard to write quality books. Their work and investment in cover art, editing, proofreading, etc., were being stolen the same as if books were shoplifted from a store.

A petition protesting the policy gathered more than 70,000 signatures. The Authors Guild and the Society of Authors (UK) took evidence of abuses to Amazon.

Good news!

On September 22, 2022, the Authors Guild made this welcome announcement:

Amazon informed us of its plans to change its ebook return policy to restrict automatic returns to purchases where no more than 10 percent of the book has been read.

The planned change will go into effect by the end of the year. Any customer who wishes to return an ebook after reading more than 10 percent will need to send in a customer service request, which will be reviewed by a representative to ensure that the return request is genuine and complies with Amazon’s policies against abuse. This process will create a strong deterrent against buying, reading, and returning ebooks within seven days, and readers who attempt to abuse the return policy will be penalized under Amazon’s policies.

 

A big thank you to CEO Mary Rasenberger and the conscientious staff of the Authors Guild for protecting authors’ interests and income.

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TKZers: Do you believe you were targeted by book thieves? Did you experience an uptick in ebook returns?

On the Other Side of the Microphone

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By Elaine Viets

I’ll admit it. Being interviewed terrifies me. I was a reporter for more than twenty-five years. When I have to sit on the other side of the notebook, or the microphone, my palms sweat, my throat is dryer than Death Valley and my knees go weak.
Recently, I had a TV interview in St. Louis that was painless. The reporter did her research, and she read my books – most interviewers don’t do that.
We talked about books, writing, research and more and it became a conversation. I hope you’ll enjoy this as much as I did.

Today, I’m traveling to the Bouchercon World Mystery Convention in Minneapolis. If you’re going to Bcon, please stop by my panel on 4:15 Saturday, September 10. It’s called “House of Cards: Power and Privilege: Power is everything . . . or is it? Like a house of cards, one false move causes everything to come crumbling down.”
You’ll see many of your favorite authors, including moderator Jason Allen, Joseph Finder, Vera Kurian, Rick Mofina, Hannah Morrissey. Oh, yeah, and me.