Hi, there. Remember me?

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My name’s John and I’m a writer.
Group: “Hi, John.”
I know I have not been a reliable Killzone blogger these past few weeks, and I apologize for that. Sometimes, life gets complicated, and, well, you know. Why complications seem to cluster on Tuesdays when I’m supposed to be writing my Killzone blog baffles me a little, but apparently not enough to make me change my dawdling ways.
Thank you to those who have reached out with concerns about my health. I assure you that I am fine, and that all the complications have been logistical, and not always negative. Two weeks ago, for example, I actually had a post written and ready to go, but, well, here’s what I wrote at the time:
As I write this, I have just returned from a wonderful trip to Denver to teach at the Rocky Mountain Fiction Writers conference. On Sunday, a car picked me up at the hotel at 5:40 a.m. to get me to the airport in time for an 8 a.m. flight that allowed me to get home by 4 p.m.
That gave me just enough time to grab a night’s sleep, dump the suitcase and refill it for a Monday departure to Paris, where I now sit in the kitchen of a quaint little apartment on Rue de Princesse. We’re here to celebrate our 40th wedding anniversary in the company of our dear friends Reavis and Shana Wortham.
In a first-ever move, I decided to leave my computer at home for this trip, depending instead on my Samsung pad to do the work of the computer. With that decision comes the problem of not knowing how to sign into the WordPress account to post this blog. It’s now a little after 9 a.m. Paris time—3 a.m. Eastern time. If your’e reading this on October 2, you’ll know that I somehow solved the riddle. If not, well, I guess I’m kind of wasting my time.
Anyway, to the writerly point of this post. While at the Rocky Mountain Fiction Writers conference this weekend, after I taught my class on Friday, my reason for staying over for the rest of the weekend was to perform six “blue pencil” sessions with unpublished writers, which were essentially critiques of cold readings of up to five pages of their manuscripts. These are sessions for which the volunteers paid extra. Inexplicably, three of the six turned out to be no-shows, leaving me with a great deal of unassigned time.
I hadn’t brought my computer with me for those sessions, either. But I had brought old school pen and paper, and was shocked at the amount of work I was able to turn out on the opening pages of the new Jonathan Grave book that’s not due till April 15, 2025. I’m talking 30 pages. And in re-reading them, they’re pretty good.
I’ve long believed that writing by hand releases a different level of creativity than one gets by writing on the keyboard. And when you do it in a public place—like the bar of a hotel lobby—it can be quite the conversation starter.
Case in point: The night before I left for Denver to attend RMFW, I stayed at the Dulles Airport Marriott to catch the early flight out, and as is my wont while traveling alone, I ate dinner at the bar and amused myself by writing away on the Grave book with paper and pen. I get in a zone while writing, so I was a bit startled when a lady behind me said, “Fountain pen in a leather bound book. You must be a novelist.” Frankly, that’s a big logical leap, if you aske me, but perhaps she’d been reading the content. In any case, it turned out that this lady runs a writers conference, and discussion turned to my participation in a future event. Life is funny sometimes.
Takeaway lesson: Never let technology get in the way of creativity.

What Does Your Birth Animal Say About You?

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As I sat at my desk to write this post, Poe and the gang put on such an amazing aerial display, stunning black wings captivated me for over an hour. And I thought, gee, let’s do something fun for this holiday Monday. Consider it a “get to know you better” type post.

Spirit Animals and zodiac are two different things. Spirit Animals refer to animals that you share a connection with; zodiac is your birth animal. It may come as no surprise that my Spirit Animal is a crow. It’s also my birth animal. Is it any wonder I’m drawn to these magnificent black beauties?

Though I can’t tell you your Spirit Animal — only you can determine that — I thought it’d be fun to share our birth animals in the comments.

Jan 20-Feb 18: Otter

Otters are proud, offbeat, and original individuals, who use unconventional methods to complete their goals. They may come across as unusual characters but their ability to approach things differently make them ideal problem-solvers. They’re also sensitive, attentive, honest, and reliable — perfect traits for a friend. Otters do require solitude, however. When they’re left alone too long, they can get rebellious and lash out. So, give them space, but not too much space.

Feb 19-March 20: Wolf

The Wolf is a walking contradiction. Loving and emotional, they also need freedom and don’t like taking orders. Folks born under the Wolf sign possess a deep longing to help others. Because of their generous nature, they freely give love. Driven by their need to also receive love, they’re fiercely protective of their independence and don’t like being too tied down in a relationship, often resulting in conflict.

March 21-April 19: Falcon

The falcon is a born leader, always ready to take the initiative. Not impulsive at all. Blessed with a natural judgment, the falcon steps forward when a crisis arises. Their natural ability to lead might make them appear arrogant at first, though their opinions are usually spot-on. Falcons are also deeply passionate, supportive, and excel in maintaining lifelong relationships.

April 20-May 20: Beaver

The beaver has a cunning and sharp mind. Quick thinkers and excellent problem-solvers, the beaver can adapt and overcome any situation. This trait makes them a powerhouse force in business. These individuals can get held back with their “my way or the highway” attitude, but their compassionate and loyal nature balances them out.

May 21-June 20: Deer

Lively and energetic, the deer has a sparkling personality and quick wit. Most are hilarious. Deer shine at any gathering, as they’re quite entertaining. People are drawn to the deer because of their charisma, warmth, and humor. Though they prefer being the center of attention, their friendly nature supersedes any self-involved characteristics. In a crisis, they may not be your first choice. Deer avoid conflict and often run from a fight or tragic situation.

June 21-July 21: Woodpecker

The most nurturing in the zodiac, the woodpecker is super supportive, empathetic, and caring — great listeners who never judge — but also can be extremely jealous and possessive. Though the woodpecker is a reliable partner and friend, they’re a bit frugal and thrifty, with supreme organizational skills. Need help creating a budget? Call a woodpecker friend.

July 22-August 21: Salmon

The salmon has an infectious energy that’s impossible to ignore. Inherently goal-orientated, salmon need to find their purpose in life and believe in chasing their dreams. Salmon are stable, calm, and enthusiastic, resulting in a sensual and passionate partner.

August 22-September 21: Bear

The bear is practical, hard-working, selfless, and has a generous spirit. These individuals are exceptional judges of character and can find the truth behind lies. Their calm and patient temperament is only unmatched by their mediative nature in tense situations. Modest and somewhat shy, bear prefer to work in a supportive role or quietly work in the background. You’ll never hear a bear brag or boast (try saying that three times fast).

September 22-October 22: Crow

The crow is an energetic, natural charmer, attractive, and mysterious. Both idealistic and diplomatic, crow portrays balance and can often provoke their friends to think deeper. Crows are easygoing, patient, intuitive, and natural-born romantics. Rarely, if ever, will you see a crow freak out. Instead, they prefer to talk things through in a caring manner.

October 23-November 22: Snake

The snake might be the most spiritual of all the birth animals. Those born under this animal possess a unique tether to the spirit world. Because of this deep connection, they may give off an air of mystery, mystique, and secrecy. At other times, they may appear dark and frightening. In truth, the snake is sensitive, caring, and passionate.

November 23-December 21: Owl

Not surprisingly, the owl is wide-eyed and eager to experience new things. Difficult to sanction into one box, their views and life goals may change from moment to moment. They’re spontaneous, easy-going, adventurous, and ideal travel companions. A friend to everyone, at least on the surface, they adapt well to any environment.

December 22-January 19: Goose

The goose will achieve anything it sets its mind to, and they’ll often excel at it, too. Competitive but not motivated by the approval of others. They’re innate desire to achieve success makes them determined and a tad obsessive. Because of these traits, the goose is more prone to addiction. The goose is also passionate, humorous, and outgoing.

What’s your birth animal? Does it match your personality? Do you know your Spirit Animal? If so, do they differ?

Happy Indigenous People Day! Or Columbus, if you prefer.

Sometimes Writing is Like Trudging in Snow Shoes Over the La Brea Tar Pits

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by James Scott Bell
@jamesscottbell

La Brea Tar Pits, Los Angeles

I can’t explain it.

Here I was, almost a year ago, excited and ready to write my next Mike Romeo thriller. My outline was prepped, my fingers itching.

I wrote the first chapter—which was amusingly unlike other first chapters in these books. I had fun with it. It was my opening disturbance, but in an unanticipated form.

I printed my outline and had my trusted adviser, Mrs. B, take a look. She gave me a few suggestions and a thumbs up.

The plot proper took off with the killing of a meth head and the arrest of another, who becomes the client of Mike’s employer and conscience, lawyer Ira Rosen.

Sometimes writing is a fast joyride, like sliding down a snowy slope in a toboggan. That was this book. I was about 20k into it when I had to set it aside for a couple of weeks, due to some personal matters. Nothing major, just a series of events that sometimes happen. It’s called life. I plunked out words on some shorter projects.

When I came back to it, I found it hard to pick up the flow. Part of that I understood as the normal inertia that happens when you leave a story for a length of time. Day–to-day momentum is lost.

That’s happened to me in the past, and I’ve always managed to get the energy back in a day or two.

Not so this time.

It was weird. How weird? I’m glad you asked.

I draft in Scrivener, and set my total word goal and daily word goal. I click on the target icon and see just how many words I’ve written that day, and how far along I am toward my ultimate goal.

This time, I swear, it felt like I couldn’t get out of the 30k’s. My toboggan was on the junk pile. Now it was like trudging in snow shoes over the La Brea Tar Pits.

And it wasn’t as if the story was fighting me. I knew where it was going.

When I finally cracked 40k I thought, wait, what? Six months and this is all I have? My usual first drafting is three to four months.

I slogged on.

But then, as I looked at Act 3 rising from the muck, I made a snap decision to change the villain and the ending. Dedicated pantsers out there will say this is where you just go with your gut. Your gut’s always right.

Except when it isn’t. When I finally finished the draft I gave it to Mrs. B to read, and started planning my next book.

Her reaction was subdued. She liked most of it, but asked, “Why did you change the ending?”

“My gut told me to.”

“To be honest, I thought the other one was much better.”

Crud! Maybe my original gut was righter than my later gut.

I moped around for a day, then concluded (as is usually the case) that Mrs. B was right.

Now what? I had to scrap the last 30k and write the original ending, then tweak all the places in the book I had tweaked to accommodate the new ending.

So what was up with all that?

Every novel is a new experience, with fresh challenges. Sometimes those challenges push hard. Your brow wrinkles. Your word output may be about the same, but you feel like Sisyphus and that big rock. In that case you ought to pause and ask yourself why this is happening. The more experience you have and the more craft you know, the better you’ll be abled to answer.

Another possible reason for Tar Pit Trudge: The more we write, the higher our standards are (or should be). That sometimes means the writing goes slower because we’ve set a higher bar.

The alternative is “phoning it in,” which has happened with some highly successful authors. If you get to the sipping-Piña-Coladas-aboard-a-yacht level, it may not matter to you. For other writers, it does.

Know this: there is relief at the other end of the Tar Pits. When the final draft hits the mark, there’s a special kind of satisfaction that the phone-it-inners never feel. It’s the gratification of hard work paying off, the matchless pleasure of a job well done.

The book to which I refer is my ninth Mike Romeo thriller, Romeo’s Fire. It’s on sale today at the intro price of $2.99. I do feel a lovely satisfaction in getting it done, and further elation publishing it three weeks after the beta-edited and proofed draft came in. (In my trad pub days it would be a year or more before I saw a book in the store.) So sweet after the long journey.

And I’ve jumped on my toboggan again! I wrote the first 3k words of Romeo #10 this week. There’s a lot to be done, of course, and some trees to avoid, but there’s fresh snow on the slope and it’s a beautiful day.

Do you get different feel for each novel you write? Do you ever feel like it’s a slog? Or are you part of the “writing should always be effortless” crowd?

Research, and Fun

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When you read this, the Bride and I are with Joy and John Gilstrap in France. I hope I can get an idea to use in a novel and write this trip off. John might. He has a history of visit different places and setting his Jonathan Grave books there.

Much of my travel within the states is for research. The Bride and I have visited Alpine, Texas, and the Big Bend region several times, and each of those trips provided settings and information that wound up in all four of my Sonny Hawke thrillers.

I’ve been up and down the Rio Grande and Red River here in Texas, to get an idea of what the world looks like on both sides of the borders. We’ve been through East Texas, in order to see the country I planned to write about and that trip also showed up in a Sonny Hawke thriller.

Within the next month or two, we’re heading up into Eastern Oklahoma to see where the Comanches lived, and to visit a number of sites I’ve read about. Most of that will be go into the western horror series I’m working on.

A year ago, Joy and John Gilstrap came to Texas and we took them down through Fredericksburg where Germans settled and brought their culture to the developing territory over 150 years ago. From there, we traveled down into the Big Bend region to soak up Marfa, Alpine, and Marathon. It wasn’t a surprise when parts of John’s Zero Sum were set in that hot, dry country.

Besides that, I believe he also mentioned the heat, and flies, something an armchair researcher might miss. Especially the flies.

The purpose of all this is to urge writers to get out and see the world, then use what you’ve discovered to flavor your books.

It doesn’t have to be international travel. This is the first time we’ve been across the Pond, but we’ve been to Mexico and Canada, and those memories are right there, waiting to be plucked out and used in a novel someday.

Will I set a novel in Paris, Normandy, or the Champagne region? I doubt it, but maybe someone I’ve met there will spark a character, or a benign incident on a train can be reimagined as a thrilling scene.

Just think. Texan. Hat. Barn coat. Lucchese boots. France.

Mix well. Maybe it’ll fizz over.

I’m sure John will come back with ideas of his own, and the stories will unfold.

Decades ago, Bill Fries and Chip Davis wrote a spoken song that was recorded by C.W. McCall (he recorded Convoy). Since I’m short of time and packing for the trip, I’m posting this fine piece of writing entitled Aurora Borealis. I wish it was mine.

“One night, many, many summers ago we were camped at twelve thousand feet up where the air is still clear, high in Rockies at Lost Lake, Colorado. And as the fire down burned low and only a few glowing coals remained, we laid on our backs all warm in our sleeping bags and looked up at the stars.

“And as I felt myself falling out into the vastness of the Universe, I thought about things. I thought about the time my grandma told me what to say when you saw the evening star. You all remember:

Star light, star bright, first star I’ve seen tonight. I wish I may, I wish I might, have the wish I wish tonight.

“The air is crystal-clean up there; that’s why you can see a million stars, spread out across the sky, almost like a gigantic cloud.

“I remember another night, in the black canyon of the Gunnison River. And we had our rubber boats pulled up on the bank an’ turned over so we could sleep on ’em. And we were layin’ there lookin’ up at the stars that night, too, and one of the guys from New York said, he said, “Hey! Look at all that smog in the sky! Smog clear out here in the sticks!” And somebody said, “Hey, Joe, that’s not smog; that’s the Milky Way. It’s a hundred billion stars. It’s our galaxy.”

“And we saw the Northern Lights up there once, on the summit of Uncompahgre, fourteen thousand three hundred and nine feet above sea level. They were like flames from some prehistoric campfire, leaping and dancing in the sky and changing colors. Red, gold, blue, violet… Aurora Borealis. The Northern Lights. It was the equinox, the changing seasons. Summer to fall, young to old, then to now.

“And then everyone was asleep, except me. And as I saw the morning star come up over the mountain, I realized at last that life is simply a collection of memories. But memories are like starlight: they live on forever.”

Wish I’d written that. Life is just a collection of memories, and we’re making them with a writer friend I met the very day I got into this business.

Y’all get out and travel!

Reader Friday-Old Words, New Meanings

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Another word bounce happening here! Elaine bounced off my pet peeve post, now I’m bouncing off hers from yesterday. This is fun, yes?

I took a trip recently. I bet you’ve taken the same one. The one where you start from your search bar, intent on research into a monumentally important topic, and you end up somewhere you’ve never been.

Enter…if you dare… The Cynic’s Dictionary. One of the funniest dictionaries I’ve ever come across. I unearthed a version of this, so some of the word definitions are slightly different than what you’ll see on the website.

On the other side of this post, please tell us your favorites, or make up your own.

Here goes:

ABDICATE: To give up all hope of ever having a flat stomach.

BALDERDASH: A rapidly receding hairline.
CANNIBAL: Someone who is fed up with people.
CONSCIOUSNESS: that annoying time between naps.
INFLATION: Cutting money in half without damaging the paper.

 

 

Okay, let’s have some fun! Make up your own, or pull some from the website above…  🙂

Words, Words, Words

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By Elaine Viets 

As I write this, Hurricane Milton is barreling, charging, barging, and otherwise on its way to wreak havoc on Florida.

The hurricane is supposed to go up the state’s west coast, but hurricanes are unreliable. Their paths can shift any moment.

Don and I live in a condo on Florida’s east coast near Miami, where the state is only 110 miles wide. We’re supposed to just get sideswiped by Milton.

Right now, a tornado is twisting down Alligator Alley, the main road across the southern part of the state. The tornado is currently 16 miles from my house. We’re also under a tropical storm warning and a flood warning.

The wind is gusting outside, and condo residents have been warned not to walk across the pool deck that joins our two buildings. At least one resident was knocked over by the wind.

And we aren’t even in the hurricane’s direct path. We weren’t ordered to evacuate.

Since there’s a chance we can lose internet service or electricity on Thursday, I’m writing a blog that you can jump in and add your comments. Recently TKZ’s Deb Gorman invited us to pet our peeves here: bit.ly/3U0gFoQ

I’d like to continue that thread with some of my favorite – and not so favorite – new words and phrases. Here goes:

Weather event:  Webster says an event is “something that happens.” Or, “a noteworthy happening.  A social occasion or activity. An adverse or damaging medical occurrence, for example, a heart attack or other cardiac event.”

          So yes, a tropical storm, a flood, and a freaking hurricane are definitely “something that happens.” But they’re not an event. Nobody wants to attend these events. Not when innocent people are killed. So call these disasters out by their proper names.

I was today years old: This translates as “I just realized.” Some of these observations are fun to read, like this one from Jay on X: “I was today years old when I found out California has a bigger population than Canada.”

But jeez Louise, that’s a clumsy phrase. Let it fade away soon.

“Clean” as a noun. Clean is creeping into commercials as a noun. Hucksters for various kinds of soaps tell us their product is “the best clean for my family.” Or the “best clean for my clothes.”

Stop this abuse. You’ve gone clean out of your mind.

Doomscrolling. Now that’s a new word I can embrace. It means “continually scrolling through and reading depressing or worrying content on a social media or news site, especially on a phone.”

I don’t know about you, but I’m doing a lot of doomscrolling right now. About the election, and the hurricane.

Which brings me back to the beginning of this blog. The hurricane that’s about to devastate Florida Wednesday night. If you want to help people, please check out the link below.

Meanwhile, wish me luck, and all the people in Milton’s path.

And tell me some of your words and phrases.

How can you help people hit by the hurricane? Here are some reliable organizations recommended by ABC News. bit.ly/3zVUvNR

Why I Suck at Marketing

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Why I Suck at Marketing
Terry Odell

shopping cart of booksBeing an old dog and, as an indie author, being responsible for every aspect of my book publication processes, it’s hard to remember that just because I don’t like something doesn’t mean nobody else does. I’m not talking about the writing. Everyone finds the system that works for them. Plotter, Pantser, or Plantser? Nitty gritty or beautiful words? How much violence? Profanity? Look at any best-selling book’s reviews on Amazon. There will be one and two star ratings along with the fours and fives, so you’ll never please everyone.

No, I’m talking about the other side of the job. The part I dread.

Marketing. Promotion. Getting the book from “uploaded” to “being bought.”

There are so many aspects of marketing, and I haven’t found any I like.

But just because I don’t like them doesn’t mean I shouldn’t at least give some of them a try. Debbie covered some of this in her post yesterday.

I know authors who promote a new release with Facebook “parties.” Or blog tours, some of which they spend bucks on to have a professional set them up.

What I see is people who follow these tours are looking for a chance to win whatever giveaways the author is enticing people with. Most of them aren’t buying the book. But maybe the authors are looking at this as more of a way to connect with readers, which might lead to future sales.

What about posting things on social media? I’ve said it before, and my opinion/advice hasn’t changed. Social media should be at least 80% SOCIAL. Seeing countless variations on “buy my book” doesn’t work for me as a consumer, so I don’t do it as an author.

I’ve never bought a book based on a book trailer. I might have looked at the book after a trailer, but that’s rare. Yet, just because I don’t think book trailers are of much value, some people do. And, because it was very easy to do with Canva, I went ahead and made a trailer for Double Intrigue.

Again, because it was easy, and more fun than a lot of other marketing chores I avoid, I created some graphics as well. Do they send people to my book pages? I don’t know. But they seem a slightly more subtle way to draw attention to my book. (Clicking will enlarge images)

Don’t get me started on ads. When I’m shopping for a book, I usually have a good idea what I’m looking for, and go straight there. I’ve been told that Amazon puts ads on book pages, but to be honest, I don’t think I’ve ever noticed them. Of course, that’s because 97.63% of my book purchases are at Barnes & Noble, not Amazon. Almost all of my Amazon “buys” are the monthly free books because I have a Prime account. B&N probably has ads, too, but there again, I’m there for the book I want.

I haven’t done Amazon ads.

The big reason? Because Amazon ads require all sorts of conniving to reach an audience. You have to bid for placement, target an audience, set budgets, do AB testing … my old brain hurts, and I wonder how much money you have to put out there before you see a return. I was at a workshop once, and the presenter said she had no issues with forking over $200/day just to test her ads. Not me. And having to take courses to learn how to run ads … not my thing. I’d rather spend that time writing. After all, writing the next book is the best marketing ploy.

Now, I have run ads (not talking about Featured Deals) at Bookbub because they’re very easy to set up. Are they as effective as if I’d spent the time learning how to use Amazon and Facebook ads? I don’t know. Can’t compare what I haven’t tried.

A takeaway here is that you shouldn’t be acting based on only your preferences. You’re not your audience. You’re not your peers.

Another aspect of marketing I learned the hard way. Covers. They’re part of your book’s image. Part of your brand. They need to let readers know at a glance what kind of a book they’re being asked to buy. That’s why publishing houses have art and  marketing departments, and they’re separate from the editing side. Deb went into covers in great depth last week, and I shared a post I did about covers there as well.

What about you, TKZers? Do you enjoy the marketing side of publishing? And yes, even traditionally published authors, unless they’re the BIG NAMES, have to do some of their own marketing.

New! Find me at Substack with Writings and Wanderings

When your dream assignment turns into more than you bargained for …
Cover of Double Intrigue, an International Romantic Suspense by Terry Odell Shalah Kennedy has dreams of becoming a senior travel advisor—one who actually gets to travel. Her big break comes when the agency’s “Golden Girl” is hospitalized and Shalah is sent on a Danube River cruise in her place. She’s the only advisor in the agency with a knowledge of photography, and she’s determined to get stunning images for the agency’s website.
Aleksy Jakes wants out. He’s been working for an unscrupulous taskmaster in Prague, and he’s had enough. When he spots one of his coworkers in a Prague hotel restaurant, he’s shocked to discover she’s not who he thought she was.
As Shalah and Aleksy cruise along the Danube, the simple excursion soon becomes an adventure neither of them imagined.

Like bang for your buck? I have a new Mapleton Bundle. Books 4, 5, and 6 for one low price.

Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”

Lessons in Business Cards and Bookmarks

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by Debbie Burke

@burke_writer

Today, we’re crawling down in the weeds to discuss a couple of minor details about promotion and marketing. Will these help you sell thousands of books? Nope. Probably not even hundreds. But every book sale is precious and small details matter.

Having been in business, I have decent marketing knowledge and experience. But self-promotion is a big problem for me so I’m always looking for ways to make it less awkward.

My new book, Fruit of the Poisonous Tree, #9 in the Tawny Lindholm Thriller series, published October 1.

That prompted me to rethink business cards and bookmarks. Yup, I warned this post was going to be about teeny-tiny details.

Author business cards are necessary. They lend a professional tone that says you’re a serious writer. Even if you haven’t yet published any books, it’s still a good idea to have cards printed with your name and contact info (email, website address, social media handles) to give to people you meet at conferences, book events, classes, etc.

Note: for privacy and safety, I don’t recommend printing phone number or physical address on business cards. If I want a particular someone to have my number, I handwrite it on the card.

Designing cards is a trial-and-error process. Mine have gone through many iterations. I use Canva (free) to design them. I started on the cheap with plain vanilla, one sided black & white. Next upgrade, I tried a slightly fancier, glossy finish version with a background pattern of books. My name, website, and email were printed on the cute background. But for aging eyes, lack of contrast made the text too difficult to read. Then I tried color but only one side. The most recent versions are two-sided and color.

Yes, each version is progressively more expensive, but the expense is deductible.

Business cards make an important impression at conferences, signings, teaching gigs, appearances. When you meet dozens or hundreds of new people, you want to stand out so they remember you in a positive way.

A couple of years ago, I discovered thumbnails of book covers make a much stronger impression than a straight business card. People turn the card over and say: “Did you write all these books?” “Yes.” “Wow! Cool!”

Whether you have one book or many, IMHO, adding cover images to your business cards is worth the expense.

A recent design is two-sided, full color. Side 1 is my name and the kinds of writing I do (novelist, journalist, blogger), my website address, social media links, and email.

Side 2 has thumbnails of book covers and sales outlets.

Here’s a sample with six book covers.

As I kept adding to the series, the second side of the card got crowded. At eight books, there was no more room for expansion.

 

Hmmm, did I need to consider a larger format such as a bookmark?

Many authors give out bookmarks, but I never had because I don’t use them myself. Why should I waste money on something that likely ends up in the wastebasket?

Did I have a lesson to learn? Yes!

As an experiment, I had color bookmarks printed. One side was my name, photo, website, and where to buy books. The second side showed thumbnails of eight book covers.

Last January, Barnes and Noble opened a new store in our town and hosted signings by local authors. Hundreds of eager readers showed up because there hadn’t been a major bookstore in the area since Borders shut down in 2011.

In addition to the books on my table, I laid out business cards and bookmarks. I noticed people didn’t pick up many cards, but they did pick up bookmarks.

Maybe I needed to rethink my attitude that bookmarks are a waste of money.

With the launch of book 9, again I’d run out of space for covers.

How to feature the new book?

I put the cover of Fruit of the Poisonous Tree on one side with my name, website, and where to buy. On the second side were the covers for the rest of the books.

I started carrying a pocketful of bookmarks in addition to business cards.

Pro tip: buy clothes with pockets.

Zumba friends have always been supportive of my books. When I offered the new bookmarks at Zumba class, people snapped them up. Several women asked if they could take additional ones to give to friends and their book clubs. One is heading to Arizona for the winter and wanted to share bookmarks with her reading group there.

The pocketful I’d brought to class quickly ran out. I brought more to another Zumba class with different people. Ran out again. People I didn’t know asked questions about my books. Passersby in the gym stopped to listen to our conversations and asked for bookmarks.

Why will people turn down a business card but eagerly accept a bookmark?

Here’s the first lesson that I needed to learn:

Many readers like and use bookmarks. Because of tunnel vision, I had discounted their importance.

 What I want or like doesn’t matter; what the reader wants or likes does matter.

In salesmanship, there are five steps to making a sale:

  1. Attention.
  2. Interest.
  3. Desire.
  4. Conviction.
  5. Decision.

Bookmarks accomplish two of the five steps necessary to make a sale.

The second lesson: people perceive business cards and bookmarks in different ways.

A business card is more than an identification and contact tool. It sends a subtle psychological message. When you accept a salesperson’s card, their unspoken request is, “You are going to buy this car from me, aren’t you?”

That’s why it’s called a business card. If you take one, that indicates an interest in purchasing goods or services.

Accepting their card is their first step in breaking down a buyer’s sales resistance.

When someone doesn’t want to buy or isn’t sure, they may be reluctant to take an author’s card because they don’t want their acceptance to be perceived as a commitment that they’re going to purchase your book. The implied pressure, even though it’s slight, can leave people with an uncomfortable impression of the author.

We don’t want that!

A bookmark is different. It’s a colorful, useful gift, not an obligation to buy. It’s a friendly reminder of books they may want to read. Reading is a pleasurable activity. That leads to a positive association with the author.

We do want that!

Of course, you’d like them to buy your book, but a bookmark is accepted in a different spirit than a business card. It’s a welcoming, open-ended invitation, not a commitment.

Watch the difference in people’s reactions when you offer them a business card vs. a bookmark.

Business cards and bookmarks serve different purposes and authors do need both.

It’s too soon in my experiment to tell if bookmarks lead to more sales but so far the favorable reactions from readers lead me to believe they will. Anything that increases reader interest and engagement can’t hurt.

~~~

TKZers: Do you use business cards, bookmarks, or both? Do you notice a difference in people’s reactions? Any tips to share about effective personal contact between authors ans readers?

~~~

Cover by Brian Hoffman

 

Jerome Kobayashi, 80, worked long and hard to achieve his dream cherry orchard on Flathead Lake. But now someone wants to destroy that dream.

Can investigator Tawny Lindholm and attorney Tillman Rosenbaum prevent that?

Fruit of the Poisonous Tree  

Ebook $3.99 or FREE on Kindle Unlimited

Tickling the Dragon’s Tail

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The bravest are surely those who have the clearest vision of what is before them, glory and danger alike, and yet notwithstanding, go out to meet it. —Thucydides

* * *

Dr. Louis Slotin was a brilliant young physicist. Only thirty-four years old, he had been working at Los Alamos on the super-secret Manhattan Project since 1943. He was known to be a quiet, reserved man, and yet one who was attracted to dangerous assignments.

Perhaps that’s what drew him to an experiment that would ultimately kill him.

Most of us are in awe of the work done on the Manhattan Project. Names like Oppenheimer, Bohr, Fermi, and others who worked there defined much of nuclear physics research in the mid-twentieth century. Yet despite the magnificent brain power, one of the experiments that was required in order to construct an atomic bomb was surprisingly primitive.

“Critical mass” is a term that describes the condition that occurs when the amount of fissionable material brought together is enough to start a nuclear chain reaction. In an effort to determine critical mass in the Los Alamos lab, a human operator would bring two hemispheres of such material close together until the mass just started to go critical. A Geiger counter and a neutron monitor would gauge the radiation emitted by the two lumps of metal. The goal was to get the assembly to begin to go critical but stop before it became dangerously over-critical and released lethal amounts of radiation.

Louis Slotin had performed this experiment dozens of times using a simple screwdriver as a lever to control the approach of one lump of material toward the other. He referred to the procedure as “tickling the dragon’s tail.”

On a fateful day in May 1946, Dr. Slotin was in the lab. Amazingly, there were visitors in the room to observe the operation.  According to an article on the Canadian Nuclear Society website,

The experiment involved creating the beginning of a fission reaction by bringing together two metal hemispheres of highly reactive, beryllium-coated plutonium.

Seven people watched as Slotin brought one hemisphere close to the other. The Geiger counter ticked a little faster.

Then Slotin’s hand slipped, and the upper hemisphere of metal fell onto the lower one causing a hard release of radiation. The Geiger Counter went crazy, then stopped completely, and people in the room reported a strange blue glow.

Slotin lunged forward and flipped the top hemisphere of beryllium off and onto the floor. Nine days later, Dr. Louis Slotin died in a hospital from the results of radiation poisoning. Miraculously, none of the other people in the room succumbed.

* * *

I have read “The Strange Death of Louis Slotin” by Stewart Alsop and Ralph E. Lapp several times. Each time I read it, I’m surprised by the crude contraption used to determine critical mass. The scientists at Los Alamos would have known better than anyone else how dangerous a mistake could be.

I’m even more surprised by the willingness of anyone, especially someone with a clear understanding of the risk, to volunteer to run the experiment. But there are those people who not only enjoy a sense of danger, but even seek it out. Those to whom “tickling the dragon’s tail” is an essential part of their lives.

* * *

It makes me wonder. Who are these people who enjoy living on the edge? Are there many of them?

Last week, Alan mentioned a test pilot friend of his had died while flying an experimental aircraft. It reminded me of books I’ve read about test pilots, and I wonder what it takes for a man or woman to climb into a contraption that’s never been tested before, and take off. I think of the Wright brothers, Charles Lindbergh, and Chuck Yeager.

And what about those ultimate test pilots, the astronauts? Can you imagine sitting on top of a rocket with a few hundred thousand gallons of fuel underneath you, and blasting off to be the first to land on the moon? Neil Armstrong and Buzz Aldrin were willing.

Maybe those are the extreme examples. More down to earth (pun intended) are police and fire fighters whose livelihoods embrace danger.

And then there are fictional characters who refuse to back away like Atticus Finch, James Bond, or Sam Spade. How about Nancy Drew?

Writing mysteries, thrillers or suspense means we create characters who deal with danger in a variety of ways. Some are attracted to it, some run away, and others don’t seek it out, but stand and fight.

So TKZers: Do you have favorite fictional characters who love to push the envelope? How about the characters in your books? How do they handle danger?

* * *

 

Private pilot Cassie Deakin doesn’t go looking for danger, but she lands right in the middle of it when she searches for the key to a mystery—and finds a murderer.

Available at  Amazon, Barnes & Noble, Kobo, Google Play, or Apple Books.

Death to The Big Lie

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by James Scott Bell
@jamesscottbell

Today marks the 20th anniversary of Plot & Structure: Techniques and Exercises for Crafting a Plot That Grips Readers from Start. Still in print! (Isn’t it crazy to think that back then “in print” meant paper and ink only?) It was published by Writer’s Digest Books. That imprint now is in the Penguin Random House house.

I wrote the book as a labor of love to help fellow writers who might be in the same place I was before I started selling. I explained this in the intro:

I wasted ten years of prime writing life because of The Big Lie.        

In my twenties I gave up the dream of becoming a writer because I had been told that writing could not be taught. Writers are born, people said. You either have what it takes or you don’t, and if you don’t you’ll never get it.           

My first writing efforts didn’t have it. I thought I was doomed. Outside of my high school English teacher, Mrs. Marjorie Bruce, I didn’t get any encouragement at all.           

In college, I took a writing course taught by Raymond Carver. I looked at the stuff he wrote; I looked at my stuff.

 It wasn’t the same.    

Because writing can’t be taught.

I started to believe it. I figured I didn’t have it and never would.

So I did other stuff. Like go to law school. Like join a law firm. Like give up my dream.           

But the itch to write would not go away.          

At age 34, I read an interview with a lawyer who’d had a novel published. And what he said hit me in my lengthy briefs. He said he’d had an accident and was almost killed. In the hospital, given a second chance at life, he decided the one thing he wanted was to be a writer. And he would write and write, even if he never got published, because that was what he wanted.          

Well, I wanted it too.          

But The Big Lie was still there, hovering around my brain, mocking me.           

Especially when I began to study the craft.          

I went out and bought my first book on fiction writing. It was Lawrence Block’s Writing the Novel. I also bought Syd Field’s book on screenwriting because anyone living in Los Angeles who has opposable thumbs is required to write a screenplay.

And I discovered the most incredible thing. The Big Lie was a lie. A person could learn how to write, because I was learning.

I am most gratified by the many writers over the years who’ve given a shout out to Plot & Structure. I feel a little like Van Helsing, having pounded a wooden stake though the heart of the Big Lie.

But if it should ever rise again, I’ll be ready.

So here’s the topic for today: What are some of the “lies” or “myths” you’ve been told about writing or the publishing business?

Note: This is no lie. My new Mike Romeo thriller, Romeo’s Fire, is available for Kindle pre-order at the special deal price of $2.99 (reg. $5.99). Check it out here.