Category Archives: #WritingCommunity

The Rhetorical Triangle for Writers

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rhetorical triangle for writers Photo of a cute donkeyThe rhetorical triangle is a concept that rhetoricians developed from the Greek philosopher Aristotle’s idea that effective persuasive arguments contain three essential elements: logos, ethos, and pathos.

Its purpose? To inform, persuade, entertain — whatever the author wants the audience to believe, know, feel, or do.

All forms of communication use the tools of rhetoric to some degree. Though the rhetorical triangle sounds like it’s geared toward nonfiction writing, novelists can use it as a literary devise.

Logos

Logos establish reliability. We want readers to believe our main character. By using factual information and logic, we’re building connections in the reader’s mind.

An example of logos:

Facts: Mr. Duke owns a tea shop. He talks about his passion for tea.
Logic: Mr. Duke has liquid in a teacup. Because of his passion for tea and the fact that he owns the tea shop…
Conclusion: The liquid in his teacup must be tea.

Are we jumping to conclusions too soon? Maybe. Is any other information available? Does Mr. Duke slur his words? Then maybe there’s alcohol in that teacup. Or he has a medical issue. Given the social constructs and the available information, the reader concludes he’s drinking tea.

Logos do get more complicated, but it always retains these basic parts. And we, as writers, need to recognize the order in which readers draw conclusions. By doing so, we can manipulate the narrative to suit our needs.

Ethos

Ethos boils down to one burning question: Can the reader trust you? If you write nonfiction, citations from reliable sources help build trust. Or you consistently share reliable information, leading your audience to trust what you say is true.

In fiction, ethos may simmer in the background, invisible to the reader. The MC shows the audience they are trustworthy through actions, reactions, and the choices they make.

Pathos

Pathos is the emotional pull. Authors use pathos to evoke certain feelings from the reader. For our purposes, pathos is a literary device rather than a rhetorical one. Pathos establish tone or mood or make the reader feel sympathetic toward a character. By using pathos, we can trigger readers to feel happy, sad, angry, passionate, inspired, or miserable through word choices and plot development.

Pathos is a Greek word meaning “suffering” that has long been used to relay feelings of sadness or strong emotion. Adopted into the English language in the 16th century to describe a quality that stirs emotions, it’s often produced by real-life tragedy or moving language.

Pathos became the foundation for many other English words.

  • Empathy — the ability to understand and feel the emotions of others
  • Pathology — the study of disease, which can cause suffering
  • Pathetic — something that causes others to feel pity
  • Sympathy — the shared feeling of sadness
  • Sociopath — causing harm to society
  • Psychopath — suffering in the mind

Pathos is the basis for the art of persuasion.

Ever watch commercials for pet adoptions? The sad puppy dog eyes plead for a forever home. They rip your heart out, right? That’s pathos at work.

Most readers want to feel something when they crack open a novel. An emotion pull connects the reader to the characters, immerses them in story, and keeps them flipping pages. Pathos also explains why some stories are unforgettable — because we lived it with the characters! We feared for their safety. We cried over their heartbreaks. We cheered over their victories. The characters became our friends, maybe even family, and we miss them as soon as we close the cover.

Since it’s easier to spot pathos in music lyrics…

God Bless the USA by Lee Greenwood: “And I won’t forget the men who died who gave that right to me…”

Nothing Compares 2 U by Sinead O’Connor: “It’s been so lonely without you here, like a bird without a song.” Or “All the flowers that you planted in the backyard, Mama, all died when you left.”

To start your week off on the right foot, I’ll embed Happy by Pharrell Williams. An obvious pathos is: “Clap along if you feel like happiness is the truth.”

Anyone who can sit still during this song might be dead inside. 😉

Did you spot other pathos in the video? Have you heard of the rhetorical triangle? What other ways might we use logos, ethos, and pathos?

Neglecting to Make My Deadline

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By Elaine Viets

When the first day of June rolled around, I realized my next Angela Richman, death investigator mystery was due at my London publisher on August 1.
AUGUST 1! A day I was sure would never arrive when I signed that contract two years ago. But here it was, rushing toward me like a runaway freight train.
I had eight weeks to finish my novel. Eight weeks. And I was on Chapter 10 – a long way from the end. If I wanted to finish on time, I’d have to write 4,500 words a week.
I could do that. If I switched to extreme writing mode. In other words, “neglect everything else.”

Good-bye to my social life. No parties, no leisurely lunches, no long phone chats or Zoom visits. My friends know they’ll see me in August.


No conferences and drinks at the bar with other writers.
So long doom scrolling. The nation will have to take care of itself for the next eight weeks.
Adios, cute cat videos.


I can no longer afford these luxuries.
No binge-watching TV. No shopping, no matter how good the sales.


My husband Don has promised to run errands for me. Any other essentials can be ordered online. For the next two months, my emails will pile up. All doctor and hair appointments are cancelled. I have to finish this book on time.
The decks were cleared, and I’ve been pounding the keys. I’ve just finished Chapter 25 and need to get a good start on Chapter 26. Another five hundred words today and I’ll be up to speed.
Ben Franklin’s warning is glaring at me. “You may delay, but time will not.”

I’m lucky. Unlike many writers, I have a helpful husband, and the luxury of an office in my home. I don’t have children or relatives to care for. I’m a full-time author and don’t have to go to a job.
So what do writers with serious responsibilities do?
Parents certainly can’t neglect their children or quit their day job. Some have to write at the kitchen table. They don’t have a room of their own.
These writers are a tough breed. One of the toughest is author Joan Johnston. A number of years ago, she was a mom with two young kids. She wanted to write romances – and succeed.
There was nothing romantic about how she achieved her success.
Joan told me she got up at four o’clock in the morning and wrote until she had to get the kids ready for school and go to her job.
Joan’s hard work at that ungodly hour paid off. Today, she is the New York Times and USA Today bestselling author of more than sixty historical and contemporary romance novels, and she’s won a slew of awards.
I’m not sure I could have done what she did.
So, writers, how do you carve out writing time for yourself when you’re down to the wire?

*************************************************************************************

The Dead of Night, my new Angela Richman, death investigator mystery, is available in book stores and online:
Buy from Bookshop.org, and your purchase will help support local bookstores: https://tinyurl.com/yet7h56d
Barnes & Noble: https://tinyurl.com/2wdzhjh5
Amazon: amazon.com
PLEASE NOTE: Prices for e-books and hardcovers vary. Please check that you have the lowest.

 

#WritersLife: Am I Becoming a Recluse?

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I am fiercely protective of my writing time. Maybe too much. The other day a friend asked me to lunch. At first, I was excited about it, but as I was getting ready, I couldn’t shake the feeling that I’d rather work on the WIP.

This happens all the time. A friend will say, “Let’s get together.”

“Sure. Just let me finish the first draft.”

After I’m done, they say, “Now can we get together?”

“But I’m getting ready to do the first read-through.”

“Now that you’re letting the book cool, can we grab lunch?”

“Oooh, ahh, I started the next book.”

Okay, that may be a slight exaggeration. I say yes more than no, but begrudgingly. And I wondered why. Why would I rather be alone with my keyboard than out with friends? Am I becoming a recluse? Why is writing my favorite activity? And why, when life prevents me from writing, do I feel off?

This, of course, sent me down a rabbit hole. Some of what I learned about creativity and the brain I remembered from writing about this topic in 2017. This time, I wanted more. Why would I rather spend time with my characters than “real” people? It’s no secret that I prefer animals to humans, but I didn’t think that mindset extended to friends.

The other day, I did go to lunch. However, when she said, “We should make this a regular thing” I immediately thought, “that depends on your definition of ‘regular’.” Sounds terrible, I know, especially after I stopped writing for a solid hour without protest when a little black bear cub visited me last week. #CutenessOverload

Let’s see what the professionals at Brain World Magazine have to say…

“Writing is seen by many psychologists as a means for the brain to know itself. The brain is sometimes referred to as a meaning-making machine, and the process of writing allows us to examine the beliefs we have accumulated, to understand how we as individuals relate to the world, and to know our own minds better. In short, writing cultivates introspection that leads to better psychological health.”

Okay. I agree with that.

“All human cultures include speech, but not all have written language, and, even today, hundreds of thousands of people around the world never learn to write. Rather, writing is a complex linguistic technology that developed only in the last few thousand years.”

Fascinating, but doesn’t answer my questions.

“Writing requires a marvelous integration of multiple cognitive functions simultaneously: hand-eye coordination, language, memory, creativity, insight, logic, spatial intelligence, and abstract thought. And it is something you can only learn through consistent practice.”

Most writers know consistency is key. The brain is a muscle that will atrophy without regular exercise. And the more we write, the more we tickle the muse. Hence why too much social media can cause writer’s block and/or procrastination. 

“Writing may also serve as an indicator of brain longevity. One investigation, known as The Nun Study, conducted by the National Institute on Aging, showed a correlation between writing ability and the likelihood of developing Alzheimer’s disease. Reported in Neurobiology of Aging, the study looked at the lives of 678 nuns, all of whom had lived similar lifestyles, to determine what factor might account for brain health in later life.

Detailed records existed for all of the nuns, all of whom had joined the order while still in young adulthood. Each of the subjects had written an autobiography when joining the order, and their average age at the time was 22.

Researchers were able to look at the old biographical essays and assess them for linguistic fluency and complexity of content. Only 10 percent of nuns who were able to write well in their youth ended up with Alzheimer’s, while 80 percent of those with less proficient writing abilities suffered from the disease in old age.”

Did you know nuns penned autobiographies when joining the order? Do all nuns do this? I’m all for it. It just surprised me, is all. Although, writing an autobiographical essay would force the nun to detail her life and the circumstances surrounding her decision to join the order, so it’s probably therapeutic.

“The practice of writing can enhance the brain’s intake, processing, retaining, and retrieving of information. Through writing, students can increase their comfort with and success in understanding complex material, unfamiliar concepts and subject-specific vocabulary.” In other words, writing builds the brain’s muscles, which can then be used for all sorts of cognitive activity.

As you can see, I wasn’t getting anywhere with my questions.

Next, I looked at my writing process. If you were a fly on the wall, you’d hear me belt out a few lyrics with headphones on, then I go quiet, chair-dancing, then silent, all while the fingers are pounding the keyboard. I have an absolute blast!

Could it be that simple? An increase in serotonin induces feelings of happiness. Runners chase the same euphoria. Am I addicted to having fun? I’d say “alone” but we’re not really alone, are we? We’re with our characters, who are as real to us as anyone.

Or maybe—and this is an educated guess, after all the brain studies I’ve read—when we don’t write, our creative brain misses the workout like the muscles of an athlete who isn’t training. What do you think?

If you miss more than a day or two, do you start to feel off? Or do you look forward to long stretches away from the keyboard? 

Research Notes and Fun Facts

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JSB’s post yesterday reminded me of all my notes in my phone, many of which I’ll never use. So, I thought I’d share them with you. Perhaps they’ll spark some ideas for the WIP.

Some are random thoughts, others are research tidbits I’d learned during the day that I didn’t want to forget, with a few fun facts mixed in.

Research

Mystery/thriller writers, this one’s for you!

  • Ankle monitors aren’t monitored in real time by law enforcement. In many cases, they’re only a GPS tracker. Some devices don’t even have geographical restrictions. The GPS track is stored by private companies, not law enforcement or prisons. Parolees have even committed murder while wearing them!

Need a creative way for your detective to find a clue? Check out this nifty tidbit I discovered.

  • Privately owned garbage trucks and tow trucks come equipped with license plate readers. The recordings are loaded into a private database, and police can ask for permission to access those databases without a search warrant.

For fiction bathed in reality, how might you use this next one?

Brainwaves: We have three brainwaves in our lifetime, depending on age. Scientists can study each brainwave independently through an EEG.

Did your contemporary killer leave behind a shoe impression? No problem…

SoleMate FPX is a new and improved system that combines a comprehensive footwear evidence management tool with an extensive footwear reference database for the rapid identification of shoe prints.

Using combinations of shapes, patterns, text, and logos to describe the visible characteristics found on a shoeprint left at a crime scene, it’s possible to identify matching items of footwear in a matter of minutes via the intuitive FPX search interface.

Fun Facts

Mystery/thriller/suspense writers, do what you will with the following fun facts.

 

  • Zinc Phosphide = rat poison.
  • To mummify a corpse, bury in kitty litter. Or, for a more thorough job, dismember the corpse and bury the body parts in kitty litter.
  • Necrophilia is also a diagnosis.

Ahem. Moving on…

  • The heart beats 2.5 billion times per lifetime.
  • Mistletoe kills the tree it hangs on! Expect an article about this during the holiday season. 😉
  • One million seconds equals eleven days.
  • A corpse can often have bowel movements for days.
  • A decapitated head can have consciousness for 15-20 seconds after death. In my phone there’s a checkmark after this fun fact because I used it in Silent Mayhem.

Calling all nature lovers!

  • Plants can recognize their siblings, and they’re given preferential treatment.Biologists discovered that plants exhibit competitiveness among strangers of the same species but are more accommodating toward siblings. Researchers found root allocation increased when groups of strangers shared a pot, not when groups of siblings shared a pot.

    In other words, plants compete with strangers by allocating more of their roots below ground. This helps them as they fight for access to water and soil nutrients.

  • Plants are just as capable of deception as animals.

Many plants release scents or volatile chemicals when they are stressed, attracting insects and other animals that can help them escape a dangerous situation. Ready to get your mind blown?

  • The smell of freshly cut grass is actually a plant distress call.

Crazy, right? Now you know why I jotted it down. 😉 

  • Trees are the longest living organisms on earth. One of the many reasons they live so long is called “negligible senescence.” Meaning, rather than declining in health and productivity with age, some trees actually get healthier and more productive.
  • There’s a plant that’s able to simultaneously produce tomatoes and potatoes, called the “ketchup and fries” plant (unverified, so check this fact before you use it).

Historical fiction writers, these next few are for you!

  • Some prehistoric societies de-fleshed the bone from their dearly departed.

During the medieval period, bodies that needed transportation over long distances for burial were also de-fleshed, by dismembering the body and boiling the pieces. The bones were then transported. The soft tissues they buried close to the place of death.

  • Throughout early modern times, up until at least the mid 19th century, it was a common belief that the touch of a murderer—executed by hanging—could cure all kinds of illnesses, ranging from cancer and goiters to skin conditions. Afflicted persons would attend executions hoping to receive the “death stroke” of the executed prisoner.

Need a realistic way to misdirect readers away from your antagonist?

  • A heart murmur can often cause a person to fail a lie detector test. Doesn’t matter if they’re 100% truthful. The heart murmur will read as deception.

If you’re wondering why I’d share notes from my phone, I’ll leave you with this proverb.

Nothing in nature lives for itself.

Rivers don’t drink their own water.

Trees don’t eat their own fruit.

The Sun doesn’t shine for itself.

Flowers don’t spread fragrance for themselves.

Living for others is the rule of nature.

Did I jumpstart your creative juices? Any favorites?

 

Happy Release Day, book baby!

Three unconventional eco-warriors are on a mission to save polar bears from the nation’s largest animal trafficking organization—one dead poacher at a time.

Now available in ebook and paperback.

 

How Time Off Benefits Writers

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The last part of Tips to Improve Newsletters series will continue next time. Two reasons for skipping this week. First and foremost, I’ve been glued to the keyboard for months with very little time-off, and I need a break. Two, it’s Memorial Day. Yesterday, the hubby and I cruised around the lakes and through tree-lined backroads on our new HD Heritage Softail Classic—a well needed respite among nature. We plan to continue that ride today.

Here’s a pic of our new baby…

HD Heritage Softail Classic

©2023 Sue Coletta

Time off benefits us for many reasons. When we break from our usual routine, we can no longer operate on autopilot. That decreased familiarity flips a switch in our brain to be more fully present, to really wake up. Meditation has a similar effect. Thus, taking time off increases mindfulness and produces a higher level of wellbeing.

Heart Health

Time away from the keyboard also improves heart health. It can help reduce the risk for metabolic syndrome—a cluster of health issues including high blood pressure, high blood sugar, excess belly fat, and abnormal cholesterol levels—which raises the risk for heart disease, stroke, and type 2 diabetes, according to Forbes. In fact, researchers found that in those who vacationed and/or took time off on a regular basis were less likely to die from heart attacks and other cardiovascular problems.

Stress

Time off reduces stress. When we’re stressed, our bodies release hormones like cortisol and adrenaline. Over time, chronic stress increases our risk for health issues.

Another scientific study found that spending at least two hours per week in natural environments—parks, forests, beaches, lakes—is not only great for our soul, it’s also good for our health.

Brainpower

Taking time off improves the capacity to learn. When the brain is fully relaxed, it consolidates knowledge and brainpower.

“Neuroscience is so clear, through PET scans and MRIs, that the ‘aha’ moments comes when you’re in a relaxed state of mind.”

—Brigid Schulte, author of Overwhelmed: Work, Love and Play When No One Has the Time

Hence why some of our best ideas come while we’re in the shower, on a walk, or as we’re falling asleep. In fact, a professor at Columbia Business School has conducted numerous studies, drawing a link between travel and creativity.

“Foreign experiences increase both cognitive flexibility and depth and integrativeness of thought, the ability to make deep connections…”

—Adam Galinsky, Columbia Business School

Sleep

Sleep is a commodity many of us struggle with, evident in the comments of Steve’s recent post. Stress lowers sleep quality—wake up groggy and/or suffers from a lack of energy. But taking time off to read, take a walk, or other activities can lower your stress levels. Thus, induces a better night’s sleep.

If you’re overwhelmed or cognizant that your body needs rest, take what Psychological Therapist Kate Chartres calls a “duvet day.”

“Having a duvet day replenishes your stocks. Finding the time to switch off the mind…and stop that internal chatter allows your anxious mind to repair… You’ve all heard about how our muscles need to rest. We don’t work the same ones every day, so they have time to repair. The mind needs time too, to rest and repair. This enables you to be better, more responsive, and focus on your return to work.

So, if you are feeling frazzled and in need of that duvet day, but you keep going, the chances are you’ll get more and more frazzled, less and less focused, less able to do your job. When we have too much going on, our concentration and ability to use initiative, judgement etc., are all affected. So, can you afford to pull a sickie? I think the question is to look after your mental health, can you afford not to?”

Happy Memorial Day, TKZers!

Be kind to yourself today. I’ll be around in the morning, then we’re off on another adventure. But don’t let that stop you from having fun in the comments.

What’s your favorite form of R&R? Any plans today?

To our military men and women: Thank you for your service. <3 

Miscommunication

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“The single biggest problem in communication is the illusion that it has taken place.” –George Bernard Shaw

* * *

I was born and raised in Georgia. When I graduated from college (also in Georgia), I had the good fortune to be hired by IBM to work as a software developer on the National Air Traffic Control project. I was only twenty years old, nerdy, and extremely shy when I headed off alone into the strange world of corporate America hundreds of miles from home. I wonder now where I got the courage.

The Air Traffic Control project was being developed at the National Aviation Facilities Experimental Center (NAFEC) in New Jersey. New Jersey? I had rarely been out of the state of Georgia! I was vaguely aware that my southern accent might be a problem. Little did I know.

Driving my father’s Dodge Dart that he had lent me until I could buy a car of my own, I crossed the state line into New Jersey and stopped to get gasoline. That was before the days of self-service stations so an attendant came out to help.

“Fill ‘er up?” he asked.

I nodded. So far, so good.

When he had topped off the fuel, he appeared again at my window. “Anything else?”

In my most polite, Southern-laced voice, I asked, “Would you please check the awl?”

He looked at me like I was from another planet. “Huh?”

I thought maybe he was hard of hearing, so I repeated myself, slower and louder. “Would   You   Please   Check   The   Awl?”

He responded a little slower and louder. “H-U-H?”

Somehow we managed to bridge our communication gap. I can’t remember – maybe we used sign language – but he figured out what I was saying. He checked the oil, gave me a thumbs-up, dropped the hood, and came back to my side of the car.

“Anything else?” He looked a little wary.

Now, when I was growing up, my father owned an electrical contracting business. The business had a small fleet of trucks that the employees used, and my father had all the trucks serviced and fueled at one particular service station. We took our personal cars there as well. The people who owned that service station were very nice and obviously wanted to keep Dad’s business, so they always checked everything, whether you asked them or not. One service they provided was vacuuming the floor of the cars, so I asked the NJ attendant, “Would you please vacuum my car?”

In my insulated youth, I didn’t realize other parts of the country may not have the same devotion to customer service that I had experienced. The man standing by my window responded with a phrase I’ve heard on a few occasions since then, but that was the first time.

“Lady,” he said, “are you kidding me?”

I paid him for the gasoline and drove away from that first New Jersey encounter with a realization that understanding the world was going to be a whole lot harder than I had imagined.

* * *

A few years later, still in New Jersey and still very shy, I met the man who would become my husband. Our first meeting was not an example of love at first sight. As a matter of fact, it may be a primary illustration of miscommunication so total that only Providence could have overcome it to bring us together again. (Well, that and the fact that I had just bought a Jaguar XKE convertible.)

If you ever meet Frank, ask him about that first meeting. He loves to relate the story, and he embellishes it with new details on each re-telling so that I hardly recognize who he’s talking about anymore. But it’s such a great example of two people so completely misunderstanding each other that I used a variation of it in my first novel, The Watch on the Fencepost.

* * *

And that brings me to the point of this blog post. Miscommunication can add spice to a story. We often talk about conflict as a way to keep a reader’s attention, and misunderstanding between two people is an excellent way to introduce conflict into a story.

There are a semi-infinite number of other ways miscommunication can enhance a plot. A detective might misinterpret a clue. Directions could be misconstrued. Characters can make assumptions about each other that are simply wrong. And then there’s the unreliable narrator or a character who deliberately misleads others. Anything that creates confusion, misdirection, or conflict can be great story-telling elements.

And of course, miscommunication is a great source for humor. Just ask Abbot and Costello.

* * *

So TKZers: What ways have you experienced miscommunication in your life? Do you have any humorous anecdotes you’d like to share? How have you used miscommunication in your novels? 

Unfortunately, I’ll be traveling on Monday and will only have access online periodically. I look forward to reading everyone’s comments, and I’ll respond to them all as soon as I can.

* * *

 

The Watch on the Fencepost – Can Kathryn and Phil overcome their misunderstandings to solve the mystery behind her parents’ recent deaths?

 

 

 

 

Tips to Improve Newsletters Part II: Design

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Designing an author newsletter can be a daunting task. Whether you‘re a seasoned veteran or a first–time author, it‘s important to create an effective newsletter to nurture the author/reader relationship and expand your audience. 

Ready to roll up your sleeves and dive in? Cool. Let’s do this.

K.I.S.S.

A simple design works best. As JSB mentioned in the comments of Part I, many of us suffer from newsletter fatigue, so don’t confuse readers by adding more than a few key features. A minimalist style keeps the focus on the content.

Email services like MailerLite or MailChimp offer multiple templates that don’t require any tech skills to customize. Most are drag & drop.

Header Image

A high-quality header image sets the tone for your newsletter. I use the same header as my website, so readers instantly recognize the email is from me.

Catchy Headline

If your headline allows the reader to think, “Meh. I’ll read it later” chances are they’ll never get around to reading the newsletter. An irresistible headline encourages the reader to open your email as soon as it hits their inbox. Headlines aren’t easy. I still haven’t mastered them, but I have learned a few tricks.

  • Make readers feel like they’ll learn something. Example: How to Decipher Crow Language
  • Or focus on actionable steps. Example: Befriend Crows in 5 Easy Steps
  • Or solve a problem. Example: 6 Ways to Spend Less Money on Crows (if any of you ever receive an email with this headline, please forward it to me. LOL)

Once you have your header image and headline, it’s time to focus on your content.

Content

As I mentioned in Part I, give more than you receive. The majority of your newsletters should not ask your audience to buy anything. Condition them to click links, yes, but not a purchase link. For example, to match one of the above headlines, I could include a link to a live feed of crows building a new nest. Which, by the way, often includes weaving metal wires into the base to strengthen the foundation.

By giving more than you receive, you build trust. After all, you wouldn’t shove your book(s) in the face of someone you just met in person. Correct? Same principles apply.

The content should be concise, focused, and relevant to your theme. For a refresher on theme, read Part I. One of the easiest ways to lose subscribers is to overwhelm readers with too much information. No one will take the time to read a lengthy newsletter. Instead, fulfill the promise in your headline. Nothing more, nothing less. If you have more to say on the subject, save it for next time. The perfect length for a newsletter, so it’s worth your readers’ time but not time-consuming, is about 3-4 paragraphs.

Call To Action

At the end of your newsletter, include a clickable call-to-action button with compelling language like “Watch Live Feed” or “Download Free Book.” One of my favorite calls-to-action is “Hit Reply.”

Before the CTA, I ask a question. A few examples are:

  • Tell me about your favorite childhood pet.
  • Have you ever seen a bald eagle up close? What about a golden eagle? What was that experience like for you?
  • Have you ever been whale watching? How’d you feel when the whale breeched?

Note the words in bold. When you ask readers to hit reply, you are initiating a friendly conversation. Not only do you get to know your readers but you’re nurturing the author/reader relationship. And you’d be surprised how much people appreciate an author asking them anything, even if it’s only, “How’s your day going? You doin’ all right today?”

Too many authors toss out orders without giving two sh*ts about the people who read their books. Things like, buy my books, review my books, tell all your friends about my books, preorder my new release, follow me on every social media site and share all my posts. I saw your review on Amazon, but why didn’t you also review on BookBub and Goodreads and B&N and Apple and Google Play and Kobo?

Sadly, I’m not exaggerating as much as one might think. Not long ago, I unsubscribed from a well-known author’s newsletter after she told me to buy two copies of her new book, one for me and one for a friend. Seriously? I don’t care who you are. I’m not buying two $20 paperbacks because Miss Bigshot Author ordered me to do it. In fact, I stopped reading her books altogether. I’d rather support authors who appreciate their readers. How ’bout you?

Another author messaged me on social media to tell me she thanked me for my help in the acknowledgments, then had the audacity to say, “Buy the book to see your name.” If that wasn’t bad enough, she then asked if I could buy it that second — not later that night or in the morning — I had to buy the book right then. And, get this, send her a screenshot of the confirmation page as proof of purchase! The nerve of some people.

Ahem. Anyway…

By asking a simple question at the end of my newsletter, I’ve received some truly heartwarming responses. Readers just want to know they’re more than a sale to us. They want to be seen. Don’t we all? So, be genuine, be kind, and show your humanity.

Okie doke. Well, since we didn’t get to onboarding sequences and other time-savers, stay tuned for Part III.

Amidst a rising tide of poachers, three unlikely eco-warriors take a stand to save endangered Eastern Gray Wolves—even if it means the slow slaughter of their captors.

Restless Mayhem is available at all online retailers.

The Valley of Elah

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“Skill and confidence are an unconquered army.” –George Herbert

* * *

My husband and I hired a private guide to take us on a one-day tour since we were pressed for time. When our guide stopped her car by the side of the road next to a desolate field between two hills, we thought she must have made a mistake. There were no tour busses and no other people around. The three of us got out, walked into the valley, and stopped by a dry creek bed filled with smooth stones.

It was hard to believe the undistinguished field in which we were standing was the location of one of the most famous battles in the history of the world. This was the Valley of Elah, the site where David fought Goliath.

We’re all familiar with the story. Goliath wasn’t just some big guy. He was a giant who taunted his enemies and called them cowards. They were understandably terrified of him. All except David, the young shepherd boy who had no experience in warfare but  convinced King Saul that he (David) could defeat the Philistine giant with only his sling.

“Then he took his staff in his hand, chose five smooth stones from the stream, put them in the pouch of his shepherd’s bag and, with his sling in his hand, approached the Philistine.” 1 Samuel 17:40

I’m not sure I appreciated the magnitude of David’s accomplishment until I picked up a stone from that same creek bed and realized how small it was. And yet one of those stones, slung more than three thousand years ago, saved the young nation of Israel and changed the world.

* * *

Many parents share the story of David and Goliath with their children to instill courage and faith in their offspring. They want them to know they will face giants in their lives, but they can overcome. However, one thing we don’t often talk about when we relate the story is the skill young David had with a sling.

David was a shepherd, certainly a lonely occupation. He must have spent many months alone, looking after his father’s flocks and protecting them from wild animals. David even explained this to King Saul who had doubted his abilities:

“Your servant used to keep sheep for his father. And when there came a lion, or a bear, and took a lamb from the flock, I went after him and struck him and delivered it out of his mouth.” ! Samuel 17:34-35

I’m guessing David got very good with his sling during those months and years. Besides fighting wild animals, I can envision him setting a tin cup on a tree branch and practicing his slinging expertise day after day.

In contrast to the slow-moving, armor-burdened Goliath, David was quick and agile. His stone wouldn’t be effective against Goliath’s armor, but he had a target that would bring down his opponent: Goliath’s unprotected forehead. It only took one shot, and the giant was dead.

* * *

Developing skill is obviously important in any field. I recently read an article on this subject on the Personal Excellence website. A couple of sentences stood out to me.

“… people are often impressed by what others have accomplished without realizing what they went through to get there. We see their accolades and victories, and make gross assumptions about what it takes to succeed.”

I think this is especially true of writers. We all know how to string words together to make sentences, and we’ve read lots of good books. How hard can it be to write one of our own? But TKZ regulars know it is oh, so much more than that.

I was looking for some straightforward guidance about the development of skills when I stumbled on the site of the Morningside Graduate School of Biomedical Sciences that enumerated the necessary ingredients. Here are the basics they listed:

  1. Get training.
  2. Practice.
  3. Get feedback.

That looks pretty simple, but we know each one of those items is a world of its own.

So, TKZers: Do any of your books have a David vs. Goliath theme? How did your hero defeat the giant? (Or did he?)

How do you train for your writing? 

How much time to you spend practicing? What kind of practice do you recommend?

How do you get feedback?

5 Tips to Improve Newsletters – Part I

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When I bought back my rights to my Mayhem Series, one of the first things I did was to revamp my newsletters.

So, let’s discuss five tips that improved my newsletters. Hopefully, they’ll work for you, too.

 

  1. Consistency

Readers like to know when they’ll hear from you. Whether you send newsletters weekly, bi-monthly, or monthly, sticking to a schedule improves opens and click rates.

  1. Choose a Theme

The biggest complaint from writers is they don’t know what to put in their newsletters. As a result, so many end up being “Buy my book!” emails. Once I chose a theme, my newsletters became a breeze—even fun—to write.

Base your theme around your genre. If you write in multiple genres, it’s a good idea to segregate your list into genre groups. For example, a newsletter about fictional characters might not go over well for your nonfiction fans.

Because I write Native American metaphysical thrillers exclusively now, I share fascinating animal facts and tidbits about the Natural World. Once I based my newsletters around a theme, my opens and click-through rates improved tenfold. And it can work for you, too!

Open Rate

An email open rate is the percentage of subscribers who open a specific newsletter. Tracking open rates will give you a better understanding of how often your audience look forward to your emails, how successful your subject lines are, and what type of content is the most effective. Most email providers supply open rates for you.

A good email open rate falls between 17-28%. The average is 21.5% across all industries, according to the Email Marketing Benchmarks Report of 2022. For Media, Entertainment, Publishing, the average is 23.9%.

Click-Through Rate (CTR)

A CTR is the measurement of how many subscribers clicked on a hyperlink, call-to-action prompt (CTA), or image within your newsletter. The main goal for you is to measure engagement. By tracking click-through rates, you can gauge how your audience responds to your content. If you’re getting low engagement, it might be time to rethink what you’re sharing. Believe it or not, a good CTR is 2.9% for Media, Entertainment, Publishing.

Click-to-Open Rate (CTOR)

Most authors don’t pay enough attention to CTORs. It’s a mistake to ignore this valuable information. A click-to-open rate measures the effectiveness of your content. Because it’s based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. If your links, layout, copy, and overall content are interesting, your readers will want to click through to learn more.

Some email providers will show you the CTOR, some will not. To measure your CTOR, divide the number of unique clicks by the number of unique opens. For example, 100 clicks divided by 180 opens = 55%. As with all the metrics listed above, the CTOR fluctuates per campaign. A good CTOR for our industry is 12.4%.

  1. Write to One Reader, Not Thousands

Adopting the right mindset makes all the difference. If you try to please everyone, your newsletter will come across as cold and impersonal. It’s also stressful. My #1 tip is to write to your ideal reader only. If some subscribers don’t enjoy your newsletter, they don’t belong on your list. Chances are, they won’t buy your books, either. That is, if you’ve themed your newsletters to match your genre.

  1. How to Choose an Ideal Reader

Search your beta reader list or ARC team or readers who reply to every newsletter. One name should rise to the top. Or, better yet, use the same ideal reader you write for—you do have someone in mind while writing, right?—and craft each newsletter as a conversation between you and them. Not only will your newsletter sound sincere, but everyone who reads it will feel like you’re writing to them. It’ll read like a warm hug to a friend.

  1. Give More Than You Take

By sharing interesting tidbits, recipes, oddities from a certain era (whatever theme you choose), you are training your subscribers to click. Most of the time, you aren’t asking for them to buy anything. For example, in one of my newsletters I shared fascinating facts about eagles. If they clicked the prompt, it led to a live feed of an eagle’s nest. See what I’m saying? I rewarded those who clicked with the chance to watch mother and father eagles care for their young.

By training your subscribers to click links in your newsletters, when you release a new book, they’ll be more likely to click again.

In my next post (Part II), we’ll dig into the ins and outs of designing the layout of your newsletter, and why it’s important. If there’s still room, I’ll include how to set up an onboarding sequence. If not, there will be a Part III. 🙂 Sound good?

Do you write newsletters? What’s your theme? What’s your #1 tip? If you’re a reader, what type of newsletters are your favorite?