Category Archives: cozy mystery

Creative Marketing: Beyond the Bookstore

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Today I’m delighted to introduce a guest post by mystery/suspense author Leslie Budewitz (also writing as Alicia Beckman). Leslie offers ideas about unconventional places to sell books.

Welcome, Leslie!

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Marketing and promotion, it turns out, can require as much creativity as writing itself. One example: launching and selling books through non-traditional outlets, that is, businesses that aren’t primarily bookstores. These outlets are critical for those of us without easy access to bookstores.

When my first novel came out in 2013, the owners of an art gallery in Bigfork, Montana, where I live, approached me with an invitation I could never have imagined, even if I’d written it myself: What about an exhibit called “Bigfork in Paint and Print,” featuring area artists’ visions of the community and a book launch on opening night?

I still remember carrying a box of books into the gallery and finding people waiting for me. People I didn’t know. People who bought multiple copies, for gifts. I sold every book I’d brought and sent my husband home for more. We sold 60 books that night, and another 180 at the local art festival that weekend.

And the gallery? After telling me openings don’t sell paintings so don’t get my hopes up for books, the owners were astonished: They sold nine of eleven paintings that night and a tenth the next week.

Now it helped that I knew the owners, the local paper previewed the event, and the book, Death al Dente, first in my Food Lovers’ Village cozy mysteries, is set in a fictional version of our town. A special case. The exhibit continued for several years and openings were successful, but not at the same level—fewer friends-and-family purchases, more opportunities to buy the books in other places, and a little less excitement.

But this experience showed me the value of non-bookstore outlets.

Does your book have a specific angle that ties in to a local business?

I live in a small tourist town in the northern Rockies. One of the downtown anchor businesses is a kitchen shop. My two cozy mystery series are both set in food-related retail shops, one here and one in Seattle’s Pike Place Market. It’s been a natural combination, and the kitchen shop sells dozens of my books every year to both locals and visitors. To my surprise, it’s also sold more than 100 copies of my first suspense novel, Bitterroot Lake, a hardcover without a single cupcake on the cover. Why? My guess: The bitterroot is the state flower and the word is echoed in landmarks throughout the area, giving it a strong regional appeal.

You might find a similar connection with an outdoor gear and clothing shop for your books featuring a park ranger or a fishing guide who solves mysteries. Your amateur sleuth runs a coffee cart? I can see the books displayed in the local coffee shop. A café, a brewery, a business built on a local theme—natural connections.

In general, people are not likely to buy a thing in a place where they don’t expect to see it. You probably wouldn’t buy earrings in a convenience store. On the other hand, you might buy a cute pair by a local artist nicely displayed near the cash register. We all love surprises and souvenirs. That’s the whole purpose of gift shops in art centers and historical museums. I’m one of several local authors who sell books through the airport gift shop, an option for those of us who live in smaller cities where airport retail is locally owned and operated.

A few tips: Forge a relationship with the business owner or manager. Show why your book fits their mission and will appeal to their customers. Retailers want new products that will excite their customers.

Offer to accept payment after sales rather than requiring an investment up front. Both the kitchen shop and airport gift shop started by paying me on sales, and quickly moved to buying the books outright.

Personalize an advance copy for the staff to pass around.

Work with the shop on displays. Your book won’t do well where people don’t see it. In the kitchen shop, my books are among the first things visitors see. After my launch at the local art center, I take the small stand-up poster to the kitchen shop and add it to their display. I’ve created a list of books in order, identifying me as a local author and Agatha Award winner. I leave bookmarks. I check in often and fluff the display. I’ve gotten to know the salesclerks, so they talk up my books. And you know that getting other people to talk about your books is more important than anything you can say.

When you make a delivery, find a spot to sit or stand and sign the books you’re leaving. You’ll strike up conversations with customers and staff and sell books while you’re there. Odd as it sounds, sales will go up that day, even after you leave. Every shop and gallery owner I’ve worked with swears it’s true.

Working out the sales percentage may be tricky. Retailers are likely to accept 75/25 because they are used to working on small margins. Nonprofits may be less flexible. If you’re traditionally published and can’t accept 60/40, be prepared to explain why and justify a 75/25 split. Twice recently I’ve heard “We have to treat everyone fairly,” that is, apply the same percentage to all artists. Treating people fairly doesn’t always mean treating them the same, because people aren’t all in the same situation. The only solution I’ve found is to suggest increasing the retail price. I hesitated, thinking an $8 paperback wouldn’t sell at $10, but it has. Remember, gift shop sales are often spur-of-the-moment purchases. You’re not competing with Amazon or B&N; a tourist will see the book as a souvenir, and a local as a special find.

If a shop can do better buying directly, tell them. Some gift shops and used bookstores that carry a few new titles have accounts with Ingram. That’s a better deal for them and easier for you. Stop in regularly to sign books and leave bookmarks.

One-night stands: Even without a regular sales relationship, you can participate in special events at local businesses. Does your book fit with Pioneer Days or other local celebrations? Holiday open houses and “ladies night” events are big opportunities. And if other artists or authors are participating, even better. The “shop and buy” vibe rises exponentially.

Montana authors Mark Leichliter, Christine Cargo, Leslie Budewitz, and Debbie Burke

Finally, though it doesn’t quite fit my theme, I want to mention another option. Create your own event and make it A Thing. When Kill Zone blogger Debbie Burke and her friend Dorothy Donahoe, a retired librarian, took a “get out of Dodge” drive in the summer of 2020, they stopped for lunch at a Bigfork bakery with an outdoor stage and bar and a lovely view. Dorothy suggested Debbie recruit other local authors for a joint event. It’s become an annual event featuring four mystery authors from across the valley.

Find and nurture local connections. People love the idea of promoting local authors; make it easy for them and fun for you. Let your creativity flow beyond the page.

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Thanks, Leslie, for visiting The Kill Zone and sharing these great out-of-the-box ideas. And congratulations on tomorrow’s launch of Blind Faith!

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BLIND FAITH (written as Alicia Beckman), is out October 11 from Crooked Lane Books, in hardcover, ebook, and audio.

Long-buried secrets come back with a vengeance in a cold case gone red-hot in Agatha Award-winning author Alicia Beckman’s second novel, perfect for fans of Laura Lippman and Greer Hendricks.

A photograph. A memory. A murdered priest.

A passion for justice.

A vow never to return.

Two women whose paths crossed in Montana years ago discover they share keys to a deadly secret that exposes a killer—and changes everything they thought they knew about themselves.

Amazon
Barnes and Noble
Books-A-Million
Bookshop.org
Indie Bound
And your local booksellers!

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Leslie Budewitz is a three-time Agatha Award winner and the best-selling author of the Spice Shop mysteries, set in Seattle, and Food Lovers’ Village mysteries, inspired by Bigfork, Montana, where she lives. The newest: Peppermint Barked, the 6th Spice Shop mystery (July 2022). As Alicia Beckman, she writes moody suspense, beginning with Bitterroot Lake and continuing with Blind Faith (October 2022). Leslie is a board member of Mystery Writers of America and a past president of Sisters in Crime.

 

WHAT MY HORSE TAUGHT ME ABOUT CHARACTER ARCS – Guest Post by Kay DiBianca

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by Debbie Burke

@burke_writer 

Today, I’m pleased to host cozy mystery author Kay DiBianca who shares her fun and unique perspective on character arcs. Kay is a familiar name around The Zone, offering frequent, insightful comments. Welcome to Kay and the horse she rode in on! 

It was a day for speed. A wind-at-your-back, smile-on-your-face day when a youthful gallop overruled frumpy caution, so we barreled down the dirt trail into the park and around a blind turn. As the bushes on our right gave way and the road ahead came into view, a terrifying specter suddenly loomed up in the middle of the trail, no more than fifty yards in front of us.

Dixie, my high-strung, prone-to-panic filly, slammed on the brakes. I had no idea a horse could stop like that. Two stiff-legged hops – thump, thump — to a dead halt.

I went straight over her head. Turns out an English forward seat saddle is particularly ill-suited for sudden deer sightings.

As I was flying through the air, anticipating an unpleasant reacquaintance with Mother Earth, Dixie began some kind of crazy cha-cha in reverse, trying to flee the tiny deer creature. I was still holding on to the reins, however, so she couldn’t turn and run. Instead, she made a determined dart backward, dragging me along in her wake.

You might be wondering why I didn’t just let go of the reins and save myself from a mouthful of dirt and a painful awareness of my sudden change in circumstances. I’ll be honest with you. I would have let my horse drag me into the next county before I allowed her to return riderless to the barn. I have my pride, you know.

Body-surfing down a dirt trail at the whim of a frightened animal is an excellent way to focus one’s mind.  I’m older now, but sometimes I still get that urge to gallop furiously into the next adventure, no matter what form it takes. But when I recall that day in the park, the awful taste of grit in my mouth, the look of terror in Dixie’s eyes, and the acrid scent of fear in the air, I pull back the reins on my emotions and proceed at a deliberate trot.

Whether dramatic or not, we each have a set of experiences that have transformed the way we view the world. Likewise, we all know the characters we write about must change from the beginning of the story to the end, and the change must be meaningful.

So TKZers: Tell us about a character in one of your novels that went through a metamorphosis. Was it a dramatic, once in a lifetime experience? Or a slow coming to grips with reality over the course of the story? How did you accomplish the change in a way that would grab your readers?

I’m deeply grateful to Debbie Burke for giving me the opportunity to post to the Kill Zone Blog. And thanks to all the TKZ contributors and commenters for allowing me to be part of the journey.

~~~

 

SAVING ONE LIFE IS LIKE SAVING THE WHOLE WORLD.

Kay’s delightful cozy mystery, Dead Man’s Watch, features characters the reader cares about.

Available at Amazon, Kobo, Barnes & Noble, and Apple Books.

Don’t Belabor Your Prose

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by Clare Langley-Hawthorne

Today, in honor of Labor Day, I wanted to cover something that has been bugging me all week. It began last Monday when I started a new book and within pages the prose was already starting to annoy me. The words, or at least the author’s choice of long, lugubrious, often archaic words were already getting in the way of the story – and I wasn’t even at Chapter 2!  As soon as I started to read I got the impression that the author was trying way too hard to impress the reader, rather than focusing on creating a compelling story. In some ways the writer was confusing style with content and in so doing, this reader at least, was no longer interested in reading. It had become too laborious. The words themselves had got in the way.

So why was this? I think in this instance it was the result of a naive writer hoping to show-off their linguistic prowess (or something like that – it felt like dictionary gymnastics at times!) and hoping perhaps that this somehow created an aura of literary validity (it didn’t!). What frustrated me the most was that the word choices detracted from what could have been a pretty strong start to a cozy mystery. It got me thinking about why – for someone like me who is drawn to perhaps the more wordy novels anyway (I love Dickens!) – was the prose was so off-putting? I decided it was simple – it was because it was unnecessary. And this at the heart of most things that go wrong with the start of a novel. Anything that feels unnecessary to the reader creates a barrier between them and the page. It stops them from wanting to keep turning that page. Instead, I like to think that a writer should go through a checklist, when reviewing their work, asking themselves a series of questions – something a little like this:

  1. Can I use a simpler word, phrase or description? When I substitute that, does it propel the story forward, or dilute it? (If it dilutes the power of what is being described or being said, then maybe the original word, phrase or description should stay).
  2. What is my reason for using a long/obscure word instead of a more straightforward one? Does it serve as mere affectation, or provide something more nuanced and appropriate in the circumstances? Am I using it because I think it makes me sound more erudite or because it’s the right word to use?
  3. Would most readers have to look the word up? (if so, why use it? It only stops a reader dead in their tracks).
  4. Does my writing sound like I just ingested a thesaurus? (If so, edit now!)
  5. When I read my writing aloud does it flow or do I find myself stumbling over the word choices I’ve made? (I find this an invaluable tool – because if I find myself tripping over the words I know I reader will find it hard to read the piece too).

Basically, don’t belabor your words. Let them flow, simply and easily. Readers will thank you.

So TKZers, tell, me what was the last book that you felt the author belabored their words? Any of your own advice to add to the checklist?

4 Giant Steps to Self-Publishing

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Nancy J. Cohen


Recently I have released my first nonfiction title. This came about because numerous aspiring authors kept asking me how to write a mystery. So I compiled my teachings into an easy-to-read booklet with concise instructions on Writing the Cozy Mystery. Here is a distillation of the steps I followed to produce this work.

Cozy

Please note that today I am en route to Orlando for SleuthFest, and I may not be able to reply to comments in a prompt manner. I will look at them later and do my best to respond in a timely fashion.


Manuscript
Hire a story development editor and a copy editor. Polish your work to perfection.
Insert front and back material into manuscript.
Write back cover copy.

Legal
Create a publisher name and register with your State as “Doing Business As” title. Or create an LLC if you prefer. Check with your accountant for more info.
Put a Legal Notice in your local newspaper if required by the State.
Apply for a county business license/tax receipt. Note: if you’re 65, you may be exempt from fees but you still have to apply. Renewal is annual.
Open a business bank account under DBA title. As sole proprietor, you don’t need an EIN number. Use your own SS number.
Order checks for new account.
Buy ten ISBNs from Bowker.com.

Production
Hire a cover designer for ebook cover and trade paperback cover.
Determine book price for digital edition.
Assign an ISBN number to the digital edition at MyIdentifier.com (if you’ve bought them from Bowker). You will need to upload the cover and give the price.
Hire a formatter after inserting the ISBN into your copyright page. Note that the print edition will have a separate ISBN from the ebook edition so you’ll need to send the formatter two different files or pay for a correction later.
Upload your e-book to Amazon, Apple, BN, Kobo, Smashwords, AllRomanceEbooks/OmniLit. It may be easier to hire your formatter to upload to iBooks since I believe you need to own an Apple device to do this step.
*File for copyright now so you don’t have to send two print books to the copyright office.
Upload to Createspace for a print edition. If you use their ISBN, you can sell your CS book to libraries. If not, librarians will have to get your book through another source or buy it through normal channels. Consider Lightning Source and Espresso Machine as other print options.
Consider an audio edition via ACX with another ISBN assignment and a cover resized to this format.

Marketing
Order print materials to promote your work, i.e. bookmarks, postcards, etc.
Consider doing a virtual blog tour.
If you set a particular release date, hold an online launch party.
Post your release news and book cover on all your sites.
Solicit Customer Reviews.
Run a Rafflecopter Contest.
Consider if you want to give away free copies or promote a bargain/sale price.
Join indie author forums online for more tips.

Obviously, marketing could be a whole other topic as could each one of these sections. I do plan to blog about this process in more detail at a later date on my personal blog. Meanwhile, these steps will get you started in the right direction. Those of you who have been through this journey might have more to add.

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Writing the Cozy Mystery is a valuable guide on how to write a traditional whodunit. This concise tool will show you step-by-step how to develop your characters, establish the setting, plot the story, add suspense, plant clues and sustain your series. You’ll find everything you need to know in an easy-to-read, clear manner to write your own whodunit. http://nancyjcohen.com/books/nonfiction/