Emotional Trigger Words + The Id

A trigger word is a word that evokes a strong emotional reaction to compel someone to act. The reaction could be anything from clicking an article, opening an email, or buying a product. Like with most things in life, we don’t want to abuse trigger words. If used ethically, trigger words can help our books/newsletters/blog/articles reach a wider audience.

How are Emotional Triggers Formed?

The same way we trigger emotion in readers—tickle the senses. Some of our most powerful memories include the smell, sound, or taste of certain things when associated with a positive or negative connotation. But trigger words work differently.

All decisions made by us or others consist of multiple conscious and subconscious emotions. By delving into the psychology behind human behavior, we can increase sales and visibility.

4 Emotional Triggers

#1) Belonging

It’s human nature to want to belong to something. The writing community, a family, book clubs, critique groups, a religious organization, or other social groups. Giving people a sense of belonging works remarkably well. For example, I write “join my community” rather than “subscribe (which has a negative connotation) to my newsletter.” That little tweak makes a huge difference in how the message is received.

Trigger words for belonging

  • Community
  • Join
  • Become a member
  • Mutual
  • We
  • Together
  • Society
  • Neighborhood

#2) Fear

I can’t see why authors would want to use a fear tactic, but it’s listed as a marketing ploy. Though you could use fear triggers as keywords or in a book description.

Trigger words for fear

  • Worry
  • Anxiety
  • Concern
  • Terror
  • Death
  • Toxic
  • Mistake
  • Embarrassed
  • Nightmare
  • Doubt
  • Phobia
  • Horrific
  • Disastrous
  • Plummet
  • Warning
  • Danger
  • Looming
  • Shattered

#3) Guilt

Guilt is a powerful emotion, right? Charity organizations overuse this tactic. For us, triggering a guilt response would not be an effective way to market books. But we can use the trigger words in book descriptions or as keywords/key phrases for better targeting.

Trigger words for guilt

  • Goodwill
  • Humane
  • Disgrace
  • Shame
  • Disgusting
  • Charity
  • Donation
  • Mercy
  • Kindness
  • Empathy
  • Generosity
  • Compassion
  • Bleed for
  • Sympathize with
  • Feel for
  • Grief
  • Sorrow
  • Understand

#4) Trust

Trust is important for building a long-term business. When readers trust you to deliver the same quality in each book, article, or newsletter, you’ll build a loyal audience. Don’t try to fake this emotion, or it’ll backfire.

A few ways to show you’re trustworthy

  • Be transparent
  • Display reviews from other readers
  • Be genuine
  • Show you’re human, not perfect

In one newsletter, I wrote, “I have no words of wisdom for you today. The well is dry. I left all my emotions on the page.” I never once tried to fake it. And y’know what? I received the sweetest responses. Being emotionally spent is something we’ve all experienced, so we relate. We empathize.

Trigger words for trust

  • Caring
  • Fair treatment
  • Quality
  • Competency
  • Apologize
  • Sorry
  • Change
  • Never
  • Always
  • Privacy

The Pleasure Principle

In Sigmund Freud’s psychoanalysis, he described the pleasure principle as the instinctual force that motivates people to seek pleasure, to satisfy biological and psychological needs, and to avoid pain. The id resides in a primitive part of the psyche and is the only part of the personality that’s present at birth. Which explains the terrible twos. The ego doesn’t develop till age three or four.

Three major components of personality

  • The id – impulsive part of one’s personality that is driven by pleasure and repulsed by pain
  • Ego – conscious part of one’s personality that mediates between the id and superego and makes decisions
  • Superego – judgmental and morally correct part of one’s personality

Freud conceived the id as the unconscious mind’s primary source of motivation for all human behavior, from basic wants and needs (think: hunger and thirst) to emotional expression, impulses (think: aggression), and sexual desires. The id acts according to the pleasure principle — it seeks to fulfill its needs and desires in any way possible while avoiding pain or discomfort.

We live in a world of immediate gratification. No longer do we need to wait for the stores to stock a new album or novel. We can download it in seconds.

Can you guess how social media might affect the balance of the three components of personality? Likes, comments, and shares feed the id while making it difficult for the ego to mediate the feud with the superego. Hence why some people feel the need to condemn others and cast judgment.

TKZers, have you considered using psychology in your marketing? Do you use trigger words in book descriptions, keywords, and/or marketing?

Please note: I’ll be on the road today and will respond to comments later this afternoon. Hope you all have a fabulous day!

How Did I Get Here?

With Memorial Day upon us, many folks will be on the road, listening to music or daydreaming while stuck in traffic. Nothing at all interesting about it. Though we want our stories to mimic real life, showing every moment or mile gets boring and repetitive fast.

My characters are constantly on the move. If I showed the entire drive, boat ride, or flight, I’d destroy the pacing. Instead, move characters from point A to B by skipping the boring parts.

via GIPHY
When we jump ahead, tell the reader how much time has passed.

Nothing is more jarring than a character at home one minute and in the next paragraph they’re in a new location with no explanation of how they got there. Ground the reader in the first sentence. Or at least, in the first paragraph. Some writers include a scene break between paragraphs — either white space or *** — but that still does not absolve us from orienting the reader.

Show the characters getting into the car. Add a few lines of plot-related dialogue or trees zip past the window to show movement. And boom, they arrive at their new destination. Or, if nothing interesting happens, write something like…

Forty grueling minutes later without air conditioner, I arrived at the hotel with a wet scalp and my t-shirt molded to my chest.

A new chapter signals a time or POV change and/or a new setting.

It’s fine to speed past uneventful stretches in a story. In fact, it’s encouraged. Just be sure to give the reader a sense of how much time has lapsed, especially at the start of a new chapter. Even if we include a timestamp, we should still mention it as many readers will only recall whether the previous chapter took place during daylight or darkness.

Don’t make them have to backtrack to guess where or when the chapter begins.

If the action continues from the previous chapter, it’s still a good idea to set the scene with a brief mention of any time gaps or sensory cue to ground the reader. It doesn’t have to be complicated. “A few hours later” does the trick.

Establish who is present in every scene.

Nothing irks me more than a character appearing out of nowhere to offer a clue when they weren’t in the scene earlier. Too convenient. And frankly, obvious and lazy.

Again, adding a character to a scene needn’t be complicated…

The screen door slapped open, and Jack strolled out to the porch.

Now the reader knows he’s there, so when he offers that all-important clue, it makes sense within the scene.

Change in POV

As a reader and a writer, I don’t understand the fad of including the POV character’s name at the top of each chapter. In my opinion, it’s unnecessary. If we ground the reader in the character’s POV right away, they should know whose head they’re in without a label. If they don’t, then we’ve failed to set the scene. I prefer rotating POVs. They’re easy to follow and add to the overall rhythm of the story.

If you want to include the POV character’s name as a chapter heading, then by all means do so. It’s your story.

The main takeaway for this post is to orient the reader, whether the characters are on the move or we switch to a new POV.

For writers: How do you handle travel or signal a change in POV?

For readers: Have you ever been jarred out of a story due to a change in space or time?

Happy Memorial Day to TKZers in the U.S.!

Yes or No Questions in Dialogue

Image by <a href="https://pixabay.com/users/geralt-9301/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=973992">Gerd Altmann</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=973992">Pixabay</a>The other day, I stumbled across writing advice that was only half-true. The advice said to never use yes or no questions in dialogue. The writer made a valid point that yes/no questions stop the action. True. But that’s only half right.

If the MC asks a yes/no question, the action doesn’t need to stop if it’s in the right context, with body language that screams the opposite, or includes hints the character might be lying. We can also use “Yes/No, but” to maintain pace and the trajectory of the story and to create more conflict.

Let’s look at a few examples. I wrote these quick so no judgments. 😉

“Junior, did you steal another cookie from the jar?”

The little boy dragged the back of his wrist across chocolate-covered lips. “No, Mama.”

The story continues because the kid’s body language tells us he’s lying.

Big Dan stroked his daughter’s back. “Are you excited to marry Tommy?”

Yes, but not today.”

“We’re in the church!”

The wedding song blared from the speakers.

“Tell me what you want to do, honey.”

“Hide?”

There’s more to that story, right?

“Why didn’t you come home last night, sis?”

“I stayed at a hotel.”

“Which one?”

“Why? What’s it matter?”

“Jason didn’t come home, either.”

“You think I slept with your husband?”

“Did you?”

“Are you seriously asking me if I’m having an affair with Jason?”

Notice how she responds with another question? Sounds a lot like guilt. Or maybe it’s anger. We’ll keep reading to find out.

“Is that blood?”

Silent, he wiped his cheek.

“You promised me.”

He strode into the kitchen, with the nag on his heels. “I did not kill our babysitter.”

“Then where is she? I won’t go through it again. The cops, the jury, the reporters.” A continual tap of her foot clenched his jaw. “If you’re innocent, give me the basement key.”

No.” He sniggered. “But it’s about time I gave you a private tour.”

Will he kill her, or is he innocent? We’ll keep reading to find out.

This last example I borrowed from one of my novels. The “no, but” construction is in bold. For clarity, Poe is a crow.

“You bought Poe a necklace,” he said as a statement, not a question. “After eleven p.m.”

“Yep.”

“And you paid for the necklace?”

“Cost me three hundred bucks.”

“If you bought the jewelry, you could produce a receipt. Correct?”

Crap. “Not exactly.”

“Be honest with me. Did you steal the necklace?”

“No, sir. I swear I didn’t. Ask Poe if you don’t believe me.”

“Perhaps I should rephrase.” Praying hands tapped his lips. “Was the store open when you allegedly paid for the jewelry?”

I picked at my cuticles. “No, but I swear I didn’t steal it.”

“And the reason you couldn’t wait for the store to reopen is…?”

“Because Pissy Pants over there”—I jutted a thumb at the little diva—“wouldn’t even gimme twenty-four hours. If anyone should be in trouble, it’s him. Unless you condone blackmail?”

He rocked back on his heels. “Blackmail?”

So, can we use a yes/no question in dialogue? Absolutely… if it leads to more conflict. Otherwise, we’ve wasted precious real estate.

Thoughts? There is a ton of terrible or incomplete writing advice online. Have any new ones to share? Please explain why the advice doesn’t make sense.

One Word Holds Power

Have you ever received a text from a family member or close friend and knew something was wrong even though the words indicated the opposite?

I’ll show you what I mean with a real-life example.

The Kid planned to drive up to deliver ducks to the couple who lives at the top of our mountain, off-the-grid in a year-round camp surrounded by tall pines, oak, birch, and maple trees. By 10 a.m. that morning, we still hadn’t heard from The Kid, which is unusual. He’s always been an early riser.

So, I shot him a text. “Still planning to come up today?”

Several minutes dragged by before he responded. “Yes.”

My intuition tapped me on the shoulder. Something’s wrong. He never responds with one word. Besides, a simple yes didn’t give me enough information. If he brought all three grandkids, I would need to plan to feed six rather than three.

Plus, I let my little fur-babies run around my office during the day, but our grandchildren have a habit of leaving doors open. So, when they visit, it’s safer to leave them in their guinea pig habitat.

I texted back, “The Joe and the chicks coming, too?”

Another long pause. “Just The Joe.”

“You okay? You sound… I dunno… off.”

The Kid knows I’m tuned into him. Over the years I’ve learned to trust my intuition, and it has never failed me. Lying would be pointless.

“I was chasing ducks.”

“Okay, cool,” I texted, but something told me “chasing ducks” wasn’t the full story. Regardless, I didn’t want to push the issue via text. “I get the feeling you won’t be staying long.”

“We can stay for a bit.” The five-minute pause seemed to last twenty. “The longer the better. LOL”

And there it was—the first hint of the real reason he seemed off. Which he’d spill in person. It’s much harder to hide behind a false façade while staring into a concerned parent’s eyes. Though I’d never want to come across as pushy—he is a grown man, after all—I can’t take it when my kid is hurting. I don’t care how old he is. I’ll always be fiercely protective of his beautiful heart.

I do have a point to all this.

With that one simple word—Yes—I, the reader, knew to pay attention. That yes held power. That yes held unlimited power, more powerful than if he’d written an entire paragraph.

Writers should do the same. It’s a simple but effective way to add tension to a scene, cause a disturbance, and cue the reader to pay attention. The one-word, staccato sentence is a tool used for emphasis.

Run. Now.

It’s short and to the point. It calls attention to itself and exploits a reader’s emotions. Varying sentence structure holds a reader’s attention.

The following example looks like an exaggeration, but I once had to critique the first few pages of a novel written just like it.

As he stared at me, I could not look away. As I moved around the room, his stare held me hostage. As he moved closer, I told him to stop. As I backed away, he kept coming.

Every sentence began with “As” for three, never-ending pages. Not only is it grueling and repetitive, it’s annoying to read.

Rewrite:

His wolf-like stare held me hostage. Stop. Please stop. He moved closer. I backed away. Dear God, no. Not again. My spine hit the wall, my fingers searching behind me for the doorframe.

See how much more immediate the second example sounds? We don’t want to overdo it, but nothing can replace a well-placed staccato sentence here and there.

Writers have access to a plethora of writing tips, but it’s important not to overlook simple ways to hone our craft, like the act of reading and sentence structure.

Thoughts? Let’s discuss. 

 

Warriors battle a ruthless animal trafficking ring in Yellowstone. They will protect the sacred lineage of American Buffalo by any means necessary.

Even murder.

Download a sample on Amazon

 

Writing Quotes, Inspiration, and Life Advice From Famous Authors

I love writing quotes. Recently, I stumbled across new-to-me writing, inspirational, and life advice quotes from famous authors. Too much spot-on advice not to share here on TKZ. Plus, I’m writing eighteen different articles to spread the news about my new eco-thriller. 😉

Writing Quotes

“The purpose of a writer is to keep civilization from destroying itself.” — Albert Camus

“As a writer, you should not judge, you should understand.” — Ernest Hemingway

“To produce a mighty book, you must choose a mighty theme.” — Herman Melville

“As for ‘Write what you know,’ I was regularly told this as a beginner. I think it’s very good rule and have always obeyed it. I write about imaginary countries, alien societies on other planets, dragons, wizards, the Napa Valley in 22002. I know these things. I know them better than anybody else possibly could, so it’s my duty to testify about them.” — Ursula K. Le Guin

“You should write because you love the shape of stories and sentences and the creation of different words on a page. Writing comes from reading, and reading is the finest teacher of how to write.” — Annie Proulx

“Find out the reason that commands you to write; see whether it has spread roots into the very depth of your heart; confess to yourself you have to die if you were forbidden to write.” — Rainer Maria Rilke

“A good writer possesses not only his own spirit but also the spirit of his friends.” — Friedrich Nietzsche

“Your writing voice is the deepest possible reflection of who you are. The job of your voice is not to seduce or flatter or make well-shaped sentences. In your voice, your readers should be able to hear the contents of your mind, your heart, your soul.” — Meg Rosoff

“Do not hoard what seems good for a later place in the book, or for another book. Give it, give it all, give it now.” — Annie Dillard

“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” — Toni Morrison

“Tears are words that need to be written.” — Paulo Coelho

Inspirational Quotes by Writers

“You cannot find peace by avoiding life.” — Virginia Woolf

“The strongest principle of growth lies in the human choice.” — George Eliot

“Focus more on your desire than on your doubt, and the dream will take care of itself.” — Mark Twain

“Jump off a cliff and build your wings on the way down.” — Ray Bradbury

“I hope that in this year to come, you make mistakes. Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re doing something.” — Neil Gaiman

“Don’t bend. Don’t water it down. Don’t try to make it logical. Don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly.” — Franz Kafka

“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” — Mark Twain

“Maybe it’s not about having a beautiful day, but about finding beautiful moments. Maybe a whole day is just too much to ask. I could choose to believe that in every day, in all things, no matter how dark and ugly, there are shards of beauty if I look for them.” — Anna White

“Trust our heart if the seas catch fire, live by love though the stars walk backwards.” — E. E. Cummings

“One day I find the right words, and they will be simple.” — Jack Kerouac

“I can be changed by what happens to me. But I refuse to be reduced by it.” — Maya Angelou

“The most common way people give up their power is by thinking they don’t have any.” — Alice Walker

Life Advice From Writers

“To live is the rarest thing in the world. Most people exist, that is all.” — Oscar Wilde

“That it will never come again is what makes life so sweet.” — Emily Dickinson

“It is never too late to be what you might have been.” — George Eliot

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” — Ralph Waldo Emerson

“Pain is inevitable. Suffering is optional.” — Haruki Murakami

“Be kind, for everyone you meet is fighting a hard battle.” — Plato

“Unable are the loved to die for love is immortality.” — Emily Dickinson

“Let me live, love, and say it well in good sentences.” — Sylvia Plath

“Don’t let your happiness depend on something you may lose.” — C.S. Lewis

Are you inspired yet? Great! Get to work. 😉 Do you have a favorite?

Amidst the wild and unforgiving landscapes of Yellowstone Park, eco-warriors Mayhem and Shawnee race against the clock to protect an American Buffalo herd from the ruthless Killzme Corporation.

With a massive bounty on their heads and an army of killers on their trail, Mayhem and Shawnee risk it all to preserve the sacred lineage of the Innocent Ones.

There is no line Shawnee and Mayhem won’t cross.

Even murder.

As the danger intensifies and the clock winds down, will they be able to save the herd? Or will this be the mission that finally breaks them?

Preorder for 99c. Sale ends on release day, April 11, 2024.

How To Use White Space

When I was first learning the craft, I studied many novels, searching for how the author drew me in, held me in suspense, and propelled me to turn the page. Still do. 😉 One of the things I noticed was their use of white space — the blank field around the words and paragraphs.

White space can help create drama, emotion, or add a quiet pause before the storm hits. With so many “rules” or guidelines, sometimes white space can get overlooked. Yet it’s a powerful tool when used with intent.

Let’s look at a few examples. The first two are from our own James Scott Bell.

Last Call from JSB:

“Yo,” she said. “Go back to your table, okay?”

He stiffened and his smile melted into his beard. “Real friendly.” He shook his head as he went back to his table. He turned his laptop around then sat with his back to her.

Just like the rest of the world.

Long Lost from JSB:

With the wind blowing outside, Stevie fell into a calm sleep. Deep like the desert night.

He woke up with a rough hand over his mouth. Pressing him down. Maybe it was Robert playing a game. But it wasn’t. It was something big.

A monster.

 

The eye is drawn to the last line in both examples. They’re sharp and dramatic when sectioned by white space.

In the Eyes of the Dead by Jordan Dane:

I wanted to fight it, but I couldn’t. The hopelessness of becoming a victim rushed over me like a floodgate opening. I nearly choked on the magnitude of it. Images of my ordeal bombarded me. I caught glimpses of another face. It all happened too fast, I wasn’t sure I could retain what I’d seen.

Just like last time.

Again, Jordan could’ve set the last line in the same paragraph, but it would lose its punch there.

We can also use white space to break up dialogue.

Here’s an example from Skinwalkers by Tony Hillerman:

“Then you know that if I was a witch, I could turn myself into something else. Into a burrowing owl. I could fly out the smoke hole and go away into the night.”

Silence.

“But I am not a witch. I am just a man. I am a singer. A yataalii. I have learned the ways to cure. Some of them. I know the songs to protect you against a witching. But I am not a witch.”

See how “silence” added to the drama? Had he put all the dialogue into one paragraph, it wouldn’t be as effective, even with an intriguing conversation.

The Killing Song by PJ Parish:

The cold nub that had formed in my gut was growing. I was never one to trust vague feelings. I was a reporter and trained to believe only what I could see, what I could prove.

But the feeling rising up and putting a choke hold on my heart now was real.

Mandy was gone.

That last line smacks you in the face — because it’s separated by white space.

Blonde Hair, Blue Eyes by Karin Slaughter:

The line finally moved, and Julia went into the first stall. She felt her pager vibrate as she started to unbutton her jeans. She didn’t scroll the number right away. She sat down on the toilet. She looked up at the ceiling. She looked at the posters taped to the back of the stall door. She finally looked down at the pager. She pressed the button to scroll the number.

222.

Her heart broke into a million pieces.

222.

Julia looked up, trying to keep her tears from falling. She sniffed. She counted to a slow one hundred. She looked down again, because maybe she was wrong.

222.

 

The repetition also draws you in. If the author were to continue too long, the rhythm would lose its value. When done with intent, it’s dramatic and effective.

The last example is from my new thriller, Savage Mayhem (releases once my designer completes my cover).

A hair-raising screech stopped me mid-stride, my heartbeat quickened to a fast pitter-patter, pitter-patter, pitter-patter. Quaking aspen leaves trembled as we passed. Night owls slalomed through the trees, oarlike wings emitting a whoosh with each stroke. To my left, sticks crunched under heavy paws. Or hooves.

Bear?

Moose?

Wolf?

Here, I used white space for a dramatic pause and to draw attention to each individual threat. Which allows the reader to wonder. I also used Onomatopoeia words to deepen the scene.

White space can help fix long, rambling passages of text, pacing issues, and story rhythm. It’s a tool we should never overlook. Use the precious real estate to your advantage.

With the exception of mine (this is NOT a shameless plug), I recommend all these books. They’re fabulous.

Have you read any of them? Did you notice the white space while reading? Do you pay attention to white space in your writing?

#BookTok Tips for Writers

Last week, Steve asked for a post about #BookTok on TikTok. Since I wrote an article for Anne R. Allen’s blog in October 2022, I’ll repost it here so all of TKZ can benefit. I’ve included 2024 updates in bold.

When the buzz of TikTok started spreading, I wanted no part of it. With two Facebook accounts, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Goodreads, etc. the last thing I needed was another social media site. I could barely juggle the audience I’d amassed on social media over the last twelve years. Then I discovered #BookTok, and my outlook changed.

#BookTok

The hashtag #BookTok opens a doorway to a subsection of TikTok where thousands of voracious readers spend their time, along with #WriterTok and a host of genre hashtags. #BookTok exploded over the last two years. In fact, #BookTokers call the dancing/singing videos “the wrong side of TikTok.” Rarely, if ever, do we venture outside of #BookTok — a loyal, generous community bonded by our love of the written word.

Remember when social media was your guilty pleasure, your happy place, and you looked forward to hopping online? For many of us, that drive faded away when politics and rants filled our timelines.

Yet, having a social media presence is a vital part of an author’s career. The problem is, once we form the emotional connection between social media and publishing, engaging with readers can start to feel a lot like work. #BookTok reignited my spark, and it can do the same for you. Not only is it a blast, TikTok in general is a selling machine.

WHAT IS TIKTOK?

TikTok calls itself an “entertainment platform.” Statistics show people spend more time watching TikTok videos than Netflix. Shocking, right? By its very nature, TikTok is a storytelling platform. The videos that reign supreme tell some sort of story, engaging the viewer through drama, comedy, or bewilderment.

The beauty of TikTok is that even with only a handful of followers, content can still go viral. I’ve personally witnessed new accounts gain 20-30K views on one video. Romance (all genres) do the best, followed by fantasy/sci-fi, mystery/thriller/suspense, YA, paranormal, and horror. True crime and nonfiction have their own massive audience. No matter what genre you write in, your audience is on #BookTok. All ages, all genres.

TIKTOK MYTHS

  1. I’m too old for TikTok.

As someone in their — ahem — mid-fifties, I thought the same thing. Nothing could be farther from the truth. When TikTok hit the scene, it did cater to a younger demographic. That’s changed over the years. #BookTokers range from 20s to 80s.

  1. I refuse to make a fool of myself to sell books.

Sure, there’s a lot of silliness on TikTok, but you don’t need to do anything that makes you uncomfortable. Be your beautiful, reserved, crazy, funny, introverted, or extroverted self. That’s who readers want to know, not some made-up version of yourself. Although, if you write spicy romance and want to conceal your identity, that’s okay, too.

  1. I don’t have time to learn another social media site that’ll probably disappear in a few years.

All writers suffer with the same issue. There simply aren’t enough hours in the day. Here’s a cold, hard truth: sooner or later authors won’t have a choice about joining TikTok. Our audience is turning away from Facebook and Twitter. At the end of last year (2021), Facebook reported its lowest daily views yet, and they attributed the loss to TikTok.

Of all the social media sites, X-Twitter has the lowest ROI for selling books. Do you know who has the highest? TikTok. Why? Because it’s unlike any other social media site.

  1. You must be tech-savvy to create videos.

TikTok does have an advanced video creator built into the app, but it’s very easy to use. They also provide video tutorials. If you still have trouble, head to YouTube. Creators post step-by-step instructions that anyone can follow.

  1. You must be comfortable in front of the camera to use TikTok.

I’ll tell you a little secret. The thought of shooting videos scared me half to death. The few videos I posted on social media took me forever to create, obsessing over every tiny detail, and I still wasn’t happy with the end result. Before I jumped on TikTok I froze in front of the camera. I wasn’t a fan of public speaking, either. Sure, I could hold my own at a book event, but I still trembled inside.

#BookTok helped me overcome that heart-stopping fear. And tomorrow, I fly out to film three episodes of a true crime series for TV (UPDATE: They’ve aired. Check out A Time to Kill, Season 6, on Investigation Discovery). Guess how the producers found me? Initially through my website — I still say authors need a home base — but they got a feel of my personality through my TikToks (videos). I can’t say that sealed the deal — they also read my books — but it definitely helped.

HOW DO AUTHORS START ON #BOOKTOK?

Download the app and setup an account. I started with a business account, but that was a mistake. Personal accounts get more views. Be sure to use your author name. If you use more than one pen name, then either create an account for each or umbrella them all under your real name. Choice is yours.

All you’ll be doing at first is lurking. Let me warn you. TikTok may seem overwhelming at first. You can spend hours watching talking dog videos, cooking videos, and any other passion you may have. Here’s the thing. The more content you watch that’s not book related the more you’ll confuse the algorithm. Learned that lesson the hard way.

Once you gain a thousand followers, the link in your bio becomes clickable. Still include one, though. People know to copy/paste a dead link. I use LinkTree. Back in 2016, LinkTree solved social media’s most annoying problem — only allowing one link in bios. Now, all your social media, newsletter sign-up page, website, blog(s), books, giveaways, etc. can be housed under one LinkTree link. And it’s free!

THE TIKTOK ALGORITHM

TikTok’s secret algorithm far exceeds all its competitors. When a new user signs up, it throws all kinds of videos at you, then watches and learns which ones you react to or re-watch. If you stop at every talking dog, the algorithm will flood your For You Page (timeline) with more talking animals. The longer you watch, the more it thinks that’s what you want. I can’t resist anything animal related. Hence why it took me a while to train the algorithm to gain more #BookTok followers.

Some authors advise to create two accounts. One to watch animals or whatever. The second for book related content. Alas, I use one account for everything, but I’m cognizant of the type of videos I watch. The algorithm has figured out that I love books and animals. Since I include animals in my books, I feel it’s related.

Pay close attention to authors in your genre.

  • What type of content do they create?
  • Do their videos get a lot of interaction?
  • Do they post only book content?
  • What other type of content do they post?
  • How does their audience react?

CREATING YOUR FIRST TIKTOK

Once you get comfortable with the app, you’ll feel the urge to jump in. Resist that urge for another week. I did nothing but lurk for a solid month. By the time I created my first TikTok *cringe* I felt I knew the rhythm of #BookTok. I didn’t. And neither will you. But that’s okay. The only way to learn the ins and out of #BookTok is to jump in headfirst.

Then why did you tell us to lurk first?

Because you’ll be ahead of the game if you do. All that knowledge you’ve acquired will benefit you when you’re ready. Think about this… You’re in #BookTok and stumble across a how-to video. If you don’t know what they’re talking about, you’ve wasted valuable information. For example, Trending Sounds or “how to invert” the title on your cover so it’s not a mirrored image.

WHAT IS A TRENDING SOUND?

A Trending Sound could be a fragment of music or a voiceover that helps you connect with an audience. All of TikTok uses Trends. You’ve probably seen the dance videos that everyone copies. Well, #BookTok has their own Trends and Trending Sounds.

2024 UPDATE: TikTok also owns CapCut, a video software app. If you use a trending CapCut, you’ll get more views. This video sold 100 books in one day. Why? Because I used a trending CapCut. When’s the last time one of your Facebook or Twitter posts sold that many books in a day? A video, I might add, that took me less than one minute to create.

It’s fantastic exposure. TikTok content lives forever. Unlike other social media sites, the algorithm constantly pushes old TikToks to new people.

Early on, I created a video of calling “my” murder of crows for breakfast. I showed the empty trees, me calling for Poe (the alpha), and the crows flying in moments later. That one video has over 5K views and climbing (2024 UPDATE: 31K views and climbing). It relates to my books because in my Mayhem Series, my antihero has three wild crow companions (Poe, Allan, and Edgar).

DUETS

Duets are when you, well, duet someone else’s video. Here’s an example of me duetting a cop’s video.

It works for my audience because I’m a crime writer. Romance writers duet male models, and their audience goes crazy. Paranormal writers might duet a medium or ghost hunter. If you write cozy mysteries in a library setting, duet a librarian. Write about vampires? No problem. Duet a vampire (yes, they’re on TikTok). Serial killer thriller author? Duet videos about serial killers. Think outside the box.

FINDING YOUR AUDIENCE

Are your books geared toward an older audience? Use the #GenX hashtag along with a genre hashtag. Are you targeting millennials? Use #GenY. Knowing who your audience is the key to finding potential readers. Niche down from there.

Some authors say never to follow other authors, but that’s a mistake. Writers are your people, your tribe. We learn from each other. We help boost each other’s views. #BookTok wouldn’t be nearly as fun without other writers. And we read, too!

TRENDS

We also start our own Trends, and they’re hilarious. Last week, a writer friend used the videotape filter. I’d need a whole other post to discuss filters. Suffice it to say, the TikTok looks like you’re being videotaped by someone else. In this case, the police were searching for a missing person: Grammarly. She was Suspect #1. In her video, she named me and a slew of other mystery/thriller authors as possible suspects, and we all created videos of being interrogated by the cops. Mystery & thriller readers loved it! We all gained new followers and sold books from that one idea.

And that, ladies and gentlemen, is the genius behind #BookTok. It’s marketing that doesn’t feel like marketing. Some savvy authors sell between 200-600 books per week from #BookTok alone. Still think it’s a waste of time?

FINAL THOUGHTS

I’m not sayin’ it’s easy to get started. Finding your groove takes time. But once you get the hang of it, you’ll find your audience much faster than any other social media site. If you’ve never watched a video review of one of your books, you’re missing out on something special. It’s humbling to witness the reaction of a reader who just closed the cover, tears still in her eyes while she gushes about how much she loved your characters or the story, and how she felt while reading.

Duet every review.

Authors can either “blind react” to a review or prepare themselves first, both done via the Duet feature, helping the review reach more and more readers. After watching a particularly emotional review of I AM MAYHEM, my son said to me, “Imagine how many other readers you’ve touched in the same way?” He’s right. Before #BookTok, authors never had the pleasure of witnessing immediate reactions from readers. Now we do.

Have you considered joining TikTok? Has this post inspired you to see if you’d be happy there? What are your biggest concerns?

How To Write a Dance Scene

I was eavesdropping on Quora again and stumbled across a thread about how to write a dance scene. Because I included a sensual dance in the WIP, the question piqued my interest. I’ve written dance scenes before, but my characters spent most of their time spying on bad guys. Nothing like the scene I wrote in the WIP (which also ties into the plot).

The writers who responded on Quora had such great advice, I had to share.

Each answer attributed to the writer, of course.

Original question: How can you describe a dance in writing?

Emma Thomas, Novelist wrote:

Here’s two examples of how not to do it.

She stepped onto the floor and awed them all with her dancing.

Under-descriptive. Dancing is such a physical and emotional movement that you have to balance those two in your writing and neither happened here (Sue: She means in the above example).

She gazed across the lacquered wooden tiles and, with a sudden burst of courage that she hadn’t known she’d possessed, stepped onto the dance floor. As the thrumming rhythm of classical music whispered into her ears, she began to dance.

Sliding her right foot back and the other one forward, she dropped low so that her dress brushed the ground, then sprang back up again, so quickly that she got whiplash. She threw her arms out and waved them from side to side, perfectly in tune with the beat, before jumping into the air. Her dress spun around her and for a moment it felt like she was flying … then the ground was beneath her again.

That hurt as much to write as it did to read. I shouldn’t be telling the reader each one of the movements that our dancer makes, unless I want an incredibly monotonous one-hundred page instruction manual on how to jump up and down and fling your hands in the air, like what the MC is doing here. Did you catch that? Possibly not; it sounded like it had taken an hour for her to dance when it was really just a split-second.

When you write about someone dancing, make sure that it’s obvious. It’s okay to say the word “dance.” Not everything has to be a ten-page description — but not everything can be a one-word summary, either. Tie in enough of the surroundings to establish a mood and a sense of place. Lastly, make sure that the dance conveys what you want it to — if it’s careless, make it sound careless. If it’s more meaningful, make it sound like that.

Let’s try this again.

She was dancing. Arms flailing in the sky above her, she whirled around and whooped her happiness into the sweat-stained air. Foot forward. Back. She couldn’t remember the last time she’d done this — why had she ever stopped? A hand grabbed hers and she was swung backward, dipped low, then soaring into the air, the flashing colors momentarily blinding her … she touched ground again and skidded to a smiling, breathless halt.

That’s a rough paragraph but it conveys what it needs to. It established a sense of place, action, and a connection with the dancer. Not under-descriptive or over-descriptive, just effective.

Aaaand that’s it. Hope it helped.

Shreya Pandey wrote:

Do not describe each and every dance step in detail. It’ll get complex and it’ll sound very mechanical. Describe one step, then follow it up by describing how a character felt while they did it. Do they feel dizzy? Happy? Feel an adrenaline rush? Feel scared?

Describe what they see. Does the room start to spin? Do they see the audience looking at them in awe? Describe the way their body moves. Is it effortless? Are they having trouble remembering the steps? Is any part of their body sore?

Describe the atmosphere. Are they dancing at a party? What kind of music is playing in [t]he background? What kind of beats does it have? Can they fee the bass thumping through their body? Is it a popular song? How many people are there? Are they dancing in a crowd, or alone on a stage? What are they wearing?

Give meaning to the dance. It must be significant if you are introducing it in your text. Why is it significant? Is it about how liberated, happy and care free the character feels when they dance? Is it an intimate dance sequence the character shares with someone they love? Does the dance bring back memories? Is it demonstrating their hard work? Is it something they are doing to lose some steam? Do they have a purpose behind it?

The dance scene is always more than just the movement of the character’s body. It is significant to the plot in some way. You need to subtly highlight that significance. At most, if it isn’t anything serious, it can be used to manipulate the reader’s senses. Make them feel, hear, touch, smell, move, see, etc. Transport them. Make them feel as if they are dancing, or as if they are the audience and they are watching someone dance from up close. Writing the perfect atmosphere perfectly is the key.

And my favorite answer…

James Sams, Writer/Editor wrote:

I’d like to caution you against “over describing”. Books are not movies. We can see every step of the Tango in a movie, but no one wants to read what every step is. If you write things like…

“He moved his left foot backward in a smooth motion, sliding across the slick floor. She slid her right foot forward, chasing his retreating foot with hers, like a fox on the hunt. Dipping forward and looking into her eyes, his fingers tightened on her ribs as his left foot came forward again, surprising her foot and chasing it back. They stopped, toe to toe, and he pulled her hips in close to his.

Threatening to brush his lips against hers, he looked to the left, and then to the right. She mimicked him, turning her head opposite. To the right, then to the left.

He pushed her away as though she were too terrible, yet to[o] wonderful, to be near, yet he held on to her left hand with his right, catching her as their arms pulled taut and spinning her out and away. Then he reeled her back in, unable to give her up.

She fell into him, his strong arms wrapping her tight, protecting her before casting her out again.”

… you can get away with it for a paragraph, maybe two. Even with the nice similes and small details, it will soon become agony for a reader to get through. You have become a puppet master, forcing the reader to imagine each foot, each hand, each head motion exactly the way you want it to be. Readers don’t like that. They like to use their imaginations. They want you to give them a coloring book outline and then hint at what colors they should use when they color it in with their imagination.

To give them those subtle colors, only give sweeping descriptions, and add in the senses. Put in the emotions, even if they are only faux representative ones [that] describe the types of movement.

The best thing you can do with a dance, is keep it short, at least in your description. Focus on the characters’ feelings, fears, hopes and thoughts, and then come back for another quick description. If you took the dance I wrote above and stretched it out for the full dance, describing every move in detail, I guarantee even an editor will begin skipping over it as they read. Even if you don’t give every little dance step, it will be too long and people will just let their eyes slide over it, looking for the place you stop describing and get back to the story.

Don’t be afraid to use a dance, just remember, readers are reading for the characters and their thoughts, feelings, and stories. The descriptions, backgrounds, clothes, etc. need to always take a back seat.

I hope that helped.

What do you think, TKZers? Have you written a dance scene? If so, did you follow these guidelines? Any other tips to share?

Cautionary Tale in the Zone or Flow State

This is a cautionary tale of how “the zone” or flow state can skew reality and common sense.

Several years ago, I turned the sunroom into my office. All the windows allow me a panoramic view of “Animal Planet,” the lower level of the yard where I feed my crows, ravens, jays, cardinals, barn birds, squirrels, chippies, and anyone else who needs an easy meal.

It’s my happy place.

For years, I dreaded winter. The cold weather meant I had to move my office into the spare bedroom, because my converted office had no heat. That changed with the installation of a mini split, an electrical unit for heat and AC. But they can only handle so much.

Here in New Hampshire, the recent temps plummeted to single digits with “feels like” temperatures well below zero. It’s a big ask for a mini split. But I’m stubborn, so I bundle up in warm clothes and write for as long as possible before I must grab my MacBook and head into the living room for the rest of the day.

Yesterday (as of this writing), we had one of the coldest days we’ve had all winter. Downright frigid in my office, with frost crystalized around the windows. The mini split coughed out bursts of heat in between shutdowns to gain its bearings. Didn’t matter that I cranked the thermostat to 76 degrees.

The unit basically told me to pound sand. “Be happy with what I give you.”

Fair enough.

I’m at a point in the WIP where I’ve reached total obsession. You know that point in every project where things gel easier, words flow, excitement builds, milestones/goalposts whip by with less effort? Uh-ha, that’s the place. I’ve also had two scenes rolling around my head for days—weeks?—but it wasn’t time to write them yet.

There’s nothing wrong with jumping ahead to write a specific scene. Sometimes, I do the same. My preference is to let the scenes simmer inside me till they reach a boiling point. If my and my character’s obsession align, all that pent-up anticipation transfers to the page.

If you haven’t experienced this mild form of psychological torture, it’s effective. At least, it is for me.

Ahem. Anyway…

When my husband left for work at 4:30 a.m., I ventured into my office with a hot tea and the expectation that I’d only write at my desk till sunrise, then I’d snuggle up by the wood stove with my MacBook.

The first time I noticed the clock it read 10:30 a.m. But I was mid-scene. I couldn’t switch to my MacBook now. If I’m on a roll, I’ll never mess with the mojo that got me there.

Yes, I know how superstitious that sounds. Don’t we all have a few weird writing quirks?

The next time I glanced up from the screen, the clock read 2:30 p.m. But again, I was midway through another scene and not willing to risk losing momentum. At this point, I was also super high on craft and probably not in any condition to make decisions about my well-being, with serotonin, adrenaline, and dopamine coursing through my system. 😉

There I stayed in a suspended state of euphoria till the sun lowered toward the horizon. And I marveled at the pink sky interspersed with violet hues.

All my animal pals returned to their burrows, trees, and nests, the lower level now devoid of wildlife.

Still, I ignored the darkness swallowing daylight, my complete focus on the screen, my fingers barely able to keep up with the enticing hum of neurons firing.

When my husband returned from running errands after work, he strode into my cold, dark office. “Step away from the desk, honey. Now. That heater shut off hours ago.”

“It did?”

“Must’ve. It’s freezing in here.”

“Is it?”

I never once felt cold. Not once. I was so immersed in my story world, and drunk on intoxicating hormones, I left New Hampshire before dawn. All day I’d been chasing bad guys through the woods of Montana, dodging bullets and encounters with predators. I laughed. I cried. I feared. I rejoiced. I experienced the entire spectrum of emotions right alongside my characters from dawn to dusk.

It wasn’t till I strolled into the warm living room that I felt the first pang of stiffness, muscle aches, and joint pain.

What can we learn from this, kiddies?

There are worse ways to die. Kidding.

Sort of.

Clear Takeaways

  • Don’t sacrifice your wellbeing, or safety.
  • The human body needs blood flow. Get up and move.
  • The mind is a beautiful place. Take good care of it.
  • You only get one life. Don’t sacrifice a second.
  • Lastly, take the time to admire the natural beauty around you, like sunrises and sunsets.

Do I regret it?

The correct answer is yes, but I don’t. Not one bit. Those chapters rock. 😉 Do as I say, not as I do.

Have you ever gotten “lost” while writing? Tell us about it.

Who Is In Control of What You Do?

It’s no secret that I’m slightly obsessed with the brain. Okay, okay, it’s a full-blown obsession, but it’s such a fascinating organ!

The other day, I watched a neuroscience documentary (like I often do). One episode asked the question: Who is in control of what you do? The neuroscientist then said…

“Every action you take, every decision you make, every belief you hold is driven by parts of your brain that you have no access to. We call this hidden world the unconscious, and it runs much more of your life than you would ever imagine.”

Shocking, right? The entire episode blew my mind (no pun intended) and drove me down a rabbit hole of research. What I discovered shows just how many superpowers we writers possess.

Let’s dig in…

The conscious you, or conscious awareness, makes up the smallest part of your brain. The conscious brain believes it’s in full control of the body, when nothing could be farther from the truth.

Have you ever driven home and not remembered how you got there? One minute, a thought crosses your mind. And the next thing you know, you’re turning on to your street. It’s a wild feeling that we write off with, “I’ve driven this route so many times, the car knows its way.” But the truth is, this sensation occurs because the action is being done unconsciously and automatically. And somehow, you arrive home without harm.

Through clinical trials, Freud discovered that beneath the surface of each of us lies a swirling sea of hidden motivations, drives, and desires. The way we think and feel and act is profoundly influenced by our unconscious mind.

As the twentieth century progressed, many others dove into the brave new world of neuroscience. They were trying to uncover how much control the unconscious brain really has, but what they soon discovered was far stranger than anyone could have predicted.

In the 1960s, Eckhart Hess ran several experiments. In one, he asked men to look at women’s faces and make snap judgments about them.

  • How kind does she look?
  • How selfish or unselfish is she?
  • How friendly or unfriendly is she?
  • How attractive is she?

What the men didn’t know was how Hess manipulated the experiment. In half the photos, the women’s eyes were artificially dilated. Same women but with different sized pupils. Dilated eyes are, among other things, a biological sign of sexual arousal. This manipulation was meant to influence the choices made by the men, but without them being aware of it.

Can you guess the outcome?

The men found the women with dilated eyes more attractive. Here’s the important part. None of the men noticed the dilated pupils in the photographs, nor did any of the men know about the biological sign of sexual readiness. But somehow, their brains knew.

Hess and his team ran deeply evolutionary programs to steer the men toward the right sort of mate (the feminist in me is holding back here; please do the same). The subjects’ brains analyzed and recognized tiny details in the photos and then acted upon them. All of this occurred without a flicker of conscious awareness.

This type of experiment revealed fundamental knowledge about how the brain operates. The job of this organ is to gather information from the world, then steer appropriate behavior. And it makes absolutely no difference whether you (your conscious awareness) are involved. Most of the time, you’re not. Most of the time, you’re not even aware of the decisions being made on your behalf.

Check out these findings:

  • If you’re holding a warm cup of coffee, you’ll describe your relationship to your mother as closer than if you’re holding an iced coffee.
  • When you’re in a foul-smelling environment, you’ll make harsher moral decisions.
  • If you sit next to a bottle of hand sanitizer, it’ll shift your political opinions a little toward the conservative side, because it reminds your brain of outside threats.

Every day we’re influenced in countless ways by the world around us. And most of this flies completely under the radar of our conscious awareness. Though clueless to us, the unconscious brain is continually reacting to the outside world and making decisions on our behalf.

What separates us from zombie-like beings?

Even when we’re on autopilot, if we come across something we weren’t expecting, our conscious mind is called into action to figure out if this new thing is a threat or opportunity. It’s one of the jobs of consciousness—to assess what’s going on and make sense of the situation. When our expectations are violated, our conscious mind is summoned to work out the appropriate reaction.

But reacting is not its only mission. The conscious brain plays a vital role in resolving internal conflict among the brain’s many automatic sub-systems, each working on its own task.

Take, for example, if you’re hungry but you just started a diet to drop a few holiday pounds. This is when the conscious brain needs to rise above the unconscious and make an executive decision on what to do. Consciousness is the arbiter of conflicting motivations in the brain, with a unique vantage point that no other part of the brain has access to. It’s a way for trillions of cells to see themselves as a unified whole.

For writers, our unconscious brain stores our superpowers.

Our unconscious is capable of truly remarkable feats if we stay out of its way. Therein lies the rub. We can train our unconscious to do many skills automatically, and some of them can seem almost superhuman. Through intense practice, we can harness the brain’s ability to run on autopilot to achieve almost anything.

See where I’m goin’ with this? Note the words “through intense practice.” Meaning, the more we practice, the more we hardwire our brains to work on autopilot. And yes, that includes writing. Those who write daily or several times per week have an easier time than writers who step away from the keyboard for weeks or months at a time.

We also enter the zone more often.

When our conscious awareness relinquishes control to our unconscious brain, we enter the flow state—a form of brain activity experienced by different kinds of people, from elite athletes and meditation experts to professional writers and musicians. Many of whom call this state “the zone,” which arrives during total emersion in a task. In flow states, neural circuits run without conscious mind interference. Our perception clears, our unconscious awareness heightens, and feel-good chemicals flood the brain, which allows for intense focus and gratification.

Thanks to neuroscience, a distinct pattern in the brain emerges when we’re in the zone.

When we first enter flow, dopamine increases attention, information flow, and pattern recognition. It’s essentially a skill booster.

Norepinephrine speeds up the heart rate, muscle tension, and respiration. It triggers a glucose response to give us more energy, increase arousal, attention, neural efficiency, and emotional control, thus producing a high.

Endorphins (rooted from the word “endogenous,” meaning naturally internal to the body) relieve pain and induce pleasure. Strangely, these chemicals function like opioids, with 100 times the power of morphine.

Anandamide (stemming from the Sanskrit word for “bliss”) is an endogenous cannabinoid and feels like the psychoactive effect of marijuana. In flow states, anandamide elevates mood, relieves pain, dilates blood vessels, and aids in respiration. It also amplifies lateral thinking—the ability to link ideas together.

At the end of a flow state, serotonin floods the brain with an after-glow effect. This leaves us with a feeling of bliss and only occurs once we exit the zone.

Unlike many ordinary people, writers dip in and out of the zone on a regular basis. Did I just call us extraordinary? You bet I did! We have a pretty cool superpower. Don’tcha think?

Tips to Achieving Flow

  1. Balance challenge and skill.

If you’ve never written nonfiction, for example, you may find it difficult to enter the zone because your conscious awareness is stressed out. You’re too afraid of making a mistake to enter flow.

If something isn’t challenging enough, you’ll get bored easily. In turn, so will your reader. Not only will adding plenty of conflict improve your plot, but you’ll enter the zone quicker while writing.

  1. Establish clear goals.

I will write for three hours. I will write at least 1000 words today. I will write two scenes or one chapter. By establishing a daily writing goal, it relieves the pressure of having to finish the entire first draft by a certain date. How you choose to establish those goals is up to you.

  1. Reduce distraction.

You will never enter the zone if you’re checking for social media notifications or email every ten minutes. When it’s time to write, write. Save play time and the inbox for later.

  1. Stop multitasking.

Have you ever turned down the radio while searching for a specific house number or highway exit? You’re instinctively helping your brain to concentrate on a visual task. For more on why multitasking is so difficult and why we should avoid it before a writing session, see my 2021 post entitled Can Multitasking Harm the Brain?

  1. Don’t force it.

Some days, you’ll enter the zone. Other days, you won’t. It’s okay. Don’t worry about it. You’ll still produce words and make progress.

  1. Enjoy the process.

You won’t enter flow unless you’re enjoying yourself. Simple as that. If you view writing as a chore, it may be time to step away from the WIP for a while. Yes, penning a novel is hard work, but it also should be enjoyable. If it’s not, you may want to ask yourself why you do it.

What were your biggest takeaways from this research? Are you surprised that we live on autopilot most of the time?