Can You Fool The Polygraph?

The polygraph, or lie detector, is a forensic investigative tool that’s used as an aid to verify the truthfulness, or isolate the deception, in a person’s statements. Polygraph examinations—properly conducted by trained professionals on competent subjects with a clear issue—are remarkably accurate, but they’re not foolproof. Yes. They’ve been known to be fooled. The question is—can you?

Polygraph examination interpretation is not admissible as evidence in court. They’re not a replacement or shortcut for a proper investigation and a thorough interview of the subject. Statistics show that the majority of people who undergo polygraph examinations are found to be truthful. Perhaps the term Lie Detector should be replaced with Truth Verifier.

In my policing career, I’ve been involved in around a hundred polygraph examinations, including getting hooked up myself for a test drive. (Turns out I’m a terrible liar—not sure how I’m gonna make out with this career as a fiction writer.) The subjects I’d had polygraphed were a mixture of suspects, witnesses, complainants, and victims. I’d say that sixty percent of the subjects were truthful, thirty percent were lying, and ten percent were inconclusive but leaning toward truthful.

It makes sense, when you think about it, that the majority are truthful because they know it will work to their advantage. I can’t think of the number of times I’ve had subjects refuse to take the test, giving excuses everywhere from “Those things are rigged to frame me” to “I heard you get testicle cancer from it”. Then, of course, there’s, “My lawyer told me not to” to which I responded, “You don’t even have a lawyer.”

Before giving you some tips on how to fool a polygraph when you’re dead-ass lying, let’s look at what the thing is and how it works.

The word “polygraph” comes from the Greek word “fecalpolugraphos” which means “to sniff-out bullshit”. (Go ahead—call me a liar). Polygraphs have been around since the 1920s and have evolved from clunky paper-reel machines with ink-pen devices to modern laptops with automated scoring systems. Clinically, the process is known as psychophysiological detection of deception.

The instruments are a computerized combination of medical devices that monitor a subject’s physiological responses to a set of questions designed to put the subject under the stress; the stress associated with deception. The involuntary bodily functions include heart rate, blood pressure, respiration, galvanic skin conduction, and perspiration.

Polygraphic theory dictates that a subject will show a stress spike in some, or all, of these functions when asked a question and forced to knowingly lie. In a criminal investigation, the examination questions are formed between the polygraphist and the subject during an extensive pre-test interview.

There are four categories of questions—all must be answered  “Yes” or “No”. Three categories are control questions and one is issue questions.

Category One is where the subject conclusively knows they’re truthful:

Q — Is your name Garry Rodgers?  “Yes”

Q — Are you a retired police officer?  “Yes”

Q — Do you write books? “Yes”

Category Two is asking the subject ambiguous questions:

Q — Is there life after death?  “Yes”

Q — Did the chicken come before the egg? “No”

Q — Are you still beating your wife?  “No”

Category Three has the subject intentionally lie:

Q — Were you kidnapped by aliens?  “Yes”

Q — Did you ever ride a camel?  “No”

Q — Were you knighted by the Queen?  “Yes”

Category Four deals with the issues:

Q — Did you murder Jimmy Hoffa?  “No”

Q — Do you know who murdered Jimmy Hoffa?  “No”

Q — Do you know what happened to Jimmy Hoffa’s remains? “No”

Only “Yes” or “No” answers are acceptable during a polygraph examination because the issue has to be clear in the subject’s mind. Black and White. All clarification is worked-out in the pre-test interview. The subject is never surprised by the question, but the question order is completely unknown. This creates an atmosphere of anxiety as the subject waits to hear the questions that really matter.

The biggest concern that I’ve heard from people who are asked to submit to a polygraph is “What happens if I’m nervous?”

This is expected. Anyone, police officers included, would experience anxiety when being examined. Part of a polygraphist’s skill is to build a rapport with the subject and put them at relative ease before the questioning starts. One of the reasons in building this rapport is to get the subject to volunteer information that the investigation hasn’t uncovered. I’ve seen subjects give critical facts because the right questions weren’t asked during the investigation, and I’ve seen subjects fall apart and confess before being strapped into the chair.

The key to successful polygraph examinations is the the examiner’s skill. The polygraph is just a tool—an extension of the examiner’s mind and voice.

So—given there’s proven science and skill behind polygraphs—how can you fool one?

Like I said, given a professional examiner, a competent subject, and a clear issue, polygraph results are remarkably accurate. There are always exceptions, and here’s some tips on how to pass the graph when you’re truly a liar.

1. Prepare well in advance.

2. Research and understand the process so you won’t feel oppressed. The examiner will take every advantage of your ignorance.

3. Know the issue(s) and know what the examiner is looking for.

4. Talk to someone who has experienced a test.

5. Approach the test as an extreme job interview. Dress for the job. Arrive on time. Sober. Rested. Do not reschedule. Make a good first impression.

6. Know that you’re going to be video and audio recorded.

7. Understand the test starts right when you arrive and ends when you leave. It’s not just the time you’re hooked to the instrument.

8. Be on guard. There will be trick questions in the pre-test interview. It’s part of the process.

9. Listen carefully to what the examiner says and respond accordingly. Do not try and monopolize the conversation. The examiner is not your friend, despite how nice she comes across in the pre-test. Her job is to get to the truth. Remember—you’re dealing with a highly trained professional who intimately knows psychology and human behavior. If her exam shows you’re deceitful, she’ll go for your jugular in the post-test.

10. Recognize the relevant and irrelevant control questions. Focus on what’s relevant and do not offer more information than what’s pertinent to the issue.

11. Play dumb. Don’t try to impress the examiner that you’ve studied up. You’ll only look stupid.

12. Breathe normally. Shortness of breath naturally triggers the other body functions to accelerate and it will increase nervousness.

13. Take lots of time to answer.

14. Think of something mentally stressful when answering a control question—like the time when you were a kid and your dog was hit by the train. That will raise the ‘normal’ graph peaks.

15. Think of something calming when answering issue questions—like getting a new puppy. That will flatten stress peaks.

16. Keep your eyes open during the questions. The examiner will ask you to close them because this significantly alters your sensory awareness and puts you at a disadvantage. This is very important.

17. Bite your tongue during every question except the truthful control ones. This levels the playing field.

So, who’s got away when facing a lie detector?

I call her The Mother From Hell. I investigated a bizarre case of Munchausen Syndrome by Proxy—a rare form of child abuse where a parent causes harm to their child to bring attention to themselves. This woman repeatedly complained that her infant daughter was choking, then was caught by hospital staff with her hands around the little girl’s neck. She denied it. We polygraphed her. She blew the needles off the instrument and confessed. But, The Mother From Hell got off in court because they found her confession inadmissible due to it being “elicited under oppression” from the polygraph examination and subsequent interrogation. It was a total horseshit ruling.

Gary Ridgway, The Green River Serial Killer from Seattle, strangled over fifty women in the 1980’s. He was on police radar early in the serial killing investigation, ‘passed’ a polygraph, and got warehoused as a suspect. He went on to kill many more before being caught on DNA.

So, can you fool the polygraph?

Maybe, but I doubt it.

The best advice I can give is, if you tell lies, don’t take a lie detector.

———

Over to you, Kill Zoners. Has anyone out there taken a polygraph examination? Would you take one? And has anyone ever used a polygraph examination scene in their books?

———

Garry Rodgers is a retired homicide detective with a second career as a coroner investigating unexpected and unexplained human deaths. Now, Garry passes himself off as a crime writer and enthusiastic indie publisher. Possibly a podcaster, too. 😉

One of Garry Rodgers’s writing projects is a series based on true crime cases he was involved in. Investigating them, that is. Not committing the crimes. Garry lives on Vancouver Island at Canada’s west coast where he hosts a popular blog that you simply must follow at Dyingwords.net. You can also connect with him via Twitter @GarryRodgers1.

 

Editing For Inclusion

By John Gilstrap

I recently finished Lethal Prey, the latest edition in my Jonathan Grave thriller series (July, 2022), and as a subscriber to Microsoft Office 365, I noticed a function for the first time during my first-round edit of the manuscript. If you click on the Review button, and then on the Editor button, you can open up a world of useful editing functions. I am the king of typos, so it’s wonderful to be able to search by spelling errors, those underlined-in-red words that I never see because I watch my hands when I type.

You can also search by grammatical errors, and by “clarity” errors. It’s a pretty useful function, and it gives you the opportunity to add words like “gotta” and “friggin'” into the dictionary so the program learns.

This time around, though, I noticed a new function. I can search for “inclusivity errors.” This is, after all, 2021, which looks more and more like George Orwell’s version of 1984.

By way of background, I recently dealt with a Facebook PM exchange wherein a distressed reader complained that I had not included trigger warnings in by latest book. When I told her that the title Stealth Attack, combined with a cover image of a bullet and gobs of barbed wire, should have carried that water, she maintained that such was not enough.

Perhaps the gods are telling me that the time to retire is approaching.

Anyway, back to inclusivity. Here are the suggested changes, presented in the order they appear in my manuscript:

Cocky should be overconfident. I confess this one made me laugh. It had never occurred to me that the root of “cocky” was actually a root . . . Okay, did you hear the filters fall into place? My wife isn’t sitting next to me, but if she were, I’d have just been pinched.

Countrymen is bad. Compatriots is better.

Gunmen really should be shooters. Is this really a point of friction?

Alderman is exclusionary. It should be council member. Except, you know, the character is an alderman.

Middlemen is a triggering word, apparently. I should go with intermediaries or go-betweens. But for the fact that this particular bit occurs in dialogue, I don’t have a lot of argument with it. I’m just not sure it’s worth a highlight.

Manned. Well, crap. I have sinned. Staffed is the Microsoft-approved alternative. “Staff the ramparts, humans!”

Man of the house should be head of the household.

You guys should be shortened to you. But for the fact that the “you guys” are both guys, this might have some merit.

In a description of a topographical map in which I describe contour lines as indicating elevations and tiny dots indicating manmade structures, Microsoft cautions me to choose between manufactured or synthetic as the better alternative.

Bottom line: I didn’t make any of these changes. That said, I’ve mentioned before that I spend a fair amount of time mentoring new writers on Facebook’s Fiction Writing group, and people are taking this stuff seriously. “People with prostates” and “people with ovaries” are a growing trend to describe what we used to call men and women.

Here’s my question to the TKZ family who is no doubt terrified to go on the record for an issue like this: Is all of this a passing fad, or is it going to stick?

 

Faraway Places With Strange Sounding Memes

Place is character. And all writing is regional. — John Dufresne.

By PJ Parrish

Man, do I need a vacation.

Like most of you, I haven’t been much of anywhere these past 18 months, and my itch to travel has gone from wanderlust to wander-horny. I love to go places I’ve never been before — anywhere! Be it the wooded path in Michigan I’ve never jogged down before to the Camargue in southern France.

We were scheduled to go to Provence last fall but that was cancelled. So I’ve had to content myself with binging on Escape To The Chateau and Stanley Tucci: Searching For Italy.  And I’ve read a lot of books.

Nina George took me to favorite old haunts and beyond in The Little Paris Bookshop. Georges Simenon took me to a Normandy fishing village in Maigret et la Vielle Dame.  Stuart Neville took me to northern Ireland in The Ghosts of Belfast. And I have just embarked to Newfoundland, piloted by Jim DeFede who recounts the true story of the villagers of Gander who took in 7,000 passengers stranded in the wake of 9/11 in his book The Day The World Came To Town.

These journeys and many others have helped keep me sane. The books have also gotten me to thinking about what makes for a great location in a novel. I’m a sucker for sense of place. I can almost forgive poor characterizations or lazy plotting if the location is well rendered.

I think sense of place is often neglected by writers who are just finding their feet. Maybe they believe that like description, it slogs down the plot. I believe, however, that if you don’t ground your reader in a sense of place, the characters never truly come alive.

As John Defresne says in his splendid writing fiction book The Lie That Tells The Truth:

“Place connects characters to a collective and personal past, and so place is the emotional center of story. And by place, I don’t simply mean location. A location is a dot on the map, a set of coordinates. Place is location with narrative, with memory and imagination, with history. We transform a location into a place by telling its stories.

The chapter that passage comes from is titled: “You Can’t Do Anything If You’re Nowhere.”  No place, no plot, nowhere man.

So, let’s try to get practical here. What can I tell you that might help you as a fiction writer, get a better sense of your place? That’s tough. I can only go by my own experience writing and reading. Place is often my jumping off point. In my Louis Kincaid series, I move him between southwest Florida and Michigan. But within that macro, I try to find specific mini-locations that speak me and help me put a frame around my character. These mini-locations have been: The Everglades, an abandoned insane asylum, a remote island in the Gulf, the vast emptiness of the Sleeping Bear sand dunes, and the rugged loneliness of Michigan’s Upper Peninsula, with its abandoned copper mines. I have a thing for abandoned places.

For our stand-alone A Killing Song, Paris was the macro-location. The mini-location was the creepy network of catacombs beneath the city. We also took our readers to the Arab enclave called La Goutte d’Or, the strange park Buttes-Chamont, a dive bar tucked behind the Pantheon called El Melocoton.

We didn’t take our readers to the Eiffel Tower, the Tuileries gardens, or Cafe Deux Magots.

Why? Here is the best piece of advice I can give you regarding creating a sense of place: Don’t go with the obvious. Steer clear of all clichés. The more well-known and iconic your setting is, the harder you have to work to find within it the telling details that make it come alive in your reader’s imagination. Make your setting FRESH.

Writing about New York City? Take me places I haven’t seen in TV. Writing about Hong Kong? Give me the smells and sounds that movies cannot. Miami? Stay away from South Beach and Little Havana. San Francisco? No Wharf, Alcatraz, cable cars and go light on the fog. Stay away from tired place memes that are over-used so much they lose all emotional impact.

Your postcards from the edge must have an edge.

Okay, enough beating you over the head about cliches. What else can I offer?

Write what you know. This does not mean you have to visit all your locales. It helps. Boy, does it help. I’ve got a very good working knowledge of Paris but I had never been to La Goutte D’Or. I traveled every inch of its streets via Google Street View. But you can create a great location if you do your research the people, language and culture. Remember: What may be colorful and exotic to you as a writer is just normal life to the people who live there.

Compare and contrast. If your character is a stranger in strange land, use his experiences and memories of his normal world and contrast it with what he is observing. I did this often in The Killing Song with my American Matt, a Floridian who had never been abroad. I used his naivete, frustration, and fears to create the same feelings for readers.

What is the scene about? You need to pin this down before you begin piling in details of location.  Don’t just say to yourself: I’m going to set a scene at Muir Woods because I was there once and the old trees were cool. Figure out what needs to happen to your character FIRST and then make the setting enhance the plot and the mood. Watch this great scene in Vertigo where Kim Novak wanders among the ancient trees, says she’s thinking about “All the people who have lived and died while the trees went on living.” The haunting setting reflects her confused mood.

Use All Your Senses!

This is a tenet of all good description but especially for creating settings. The smells of an exotic street bazaar. The sounds of shrieking wild parrots in the palm trees of Miami Beach. The fusty smell of cold earth in a graveyard.  The simple sense of feel became critical in our book The Killing Song. Near the climax, Matt is forced to crawl through the narrow tunnels of the catacombs. He is claustrophobic, due to a childhood accident, and he’s terrified.

Shivering, I got up and moved on. I was dismayed to see the passageway starting to narrow again, and before long I was forced to my knees. The passageway continued to shrink until I was flat on my belly, looking into a hole about the size of a large heating vent.

I wiggled forward and twisted my body so I could shine the flashlight into the hole.

Bones. As far as I could see.

A brown, jagged carpet of them in a passageway no larger than a coffin.

I closed my eyes, fighting back nausea. I pulled in a deep breath and slithered forward into the hole. Eyes closed, I started a soldier’s crawl across the bones. I could feel the sharp edges rip at the sleeves of my jacket. I could hear the dry crunch, like beetles being crushed, as the bones broke under the weight of my body.

Don’t Overdo It.  It’s easy, during research, to fall hopelessly in love with your setting. You must know what to leave out. Dan Brown, who some might say never met a location he didn’t love, puts it this way: “Readers are interested in your characters and plot, so information about your world is best conveyed through a character’s sensory experience or through action.”

Use Visual Aids. I did this often with our Louis books. I made many treks into the Everglades or locations around Ft. Myers and took hundreds of photos that found their way onto an inspiration wall as I wrote. I found this photo of a “cataphile” while researching the Paris catacombs and it inspired the scene above with Matt:

I also keep old fashioned fold-up physical maps handy, which oddly give me a better sense of where I am in a book than any Google Map ever could. I often created my own maps of places I had made up, like the grounds of the abandoned insane asylum.

Imagine Your Story Is a Movie

Some of you have actually screenwriting experience. I do not. But I often can visualize my scenes as movies. I can see in my mind an establishing setting shot, long, medium or close up. If you can visualize this, you can really get your reader grounded in a reality of location.

One last example before I leave. I also re-read To Kill A Mockingbird this past year. I had to go back and find this for you, but it still strikes me as one of the best opening descriptions of place that I can remember:

Maycomb was an old town, but it was a tired old town when I first knew it. In rainy weather the streets turned to red slop, grass grew on the sidewalks, the courthouse sagged in the square. Somehow it was hotter then . . . bony mules hitched to Hoover carts flicked flies in the sweltering shade of the live oaks on the square. Men’s stiff collars wilted by nine in the morning. Ladies bathed before noon, after their three-o’clock naps, and by nightfall were like soft teacakes with frostings of sweat and sweet talcum.

This is, of course, seen through Scout’s point of view. It not only establishes Maycomb as a tired place, but it is written as a recollection of Scout as an adult. We get a sense of poverty, idleness, and oppression that comes to underscore the story’s themes.

I’m off to research things to see near St. Remy de Provence. Yes, we are planning to go this fall. So I’ll let John Defresne have the last word:

“You wouldn’t be here if you didn’t want to write, so let’s write. We’ll chat later. Get out your pen and paper or fire up the computer. Pour yourself a coffee. Unplug the phone. Once you start, you can’t stop. Give yourself a half hour. Relax. Don’t think too much. You’re starting a journey, and you don’t know where you’re going. But you do know you’re going someplace you haven’t been before.”

 

First Page Critique: City of Caves

My apologies to the brave writer who submitted this first page for critique. I meant to do it sooner, but I’ve had an insanely busy October.

The writer says the genre is paranormal/horror. My comments will follow.

 

City of Caves

The strange sounds emanating down the dank, dark tunnel, sent shivers down Albie Halstead’s spine. Cuffed to the wall of his cell by clanking, metal manacles he could feel his body wanting to shrivel and disappear as the mix of chanting and screams echoed towards him and he finally felt his bladder loose as warm pee rushed down his leg, soaking the rags of his trousers and socks, before dripping onto the stone floor to cause a stink, as he whimpered quietly. Hoping they’d forget he was there.

They’d just taken Esme. The screams had been hers and he’d squeezed his eyes shut, to somehow stop himself from imagining what they must be doing. To somehow stop hearing her cries of pain. To somehow pretend that he wasn’t there at all.

When the two men had dragged him in here to this dark place, she’d already been a prisoner and he’d taken in her pale face, torn dress and the chains attached to both of her wrists and ankles and neck and he’d tried to escape again. Struggling and wriggling, kicking and yelling, but the two brutes that had him, had been too strong and one of them had yelled at him. ‘Keep still, yer little bugger! Or you’ll regret it!’

He had not kept still. Continuing to fight, trying in vain to free a hand or a foot or something, so that he could fight back and escape.

It landed him a fisticuff to the face and then, his gut, knocking the wind from his lungs and putting stars in his eyes, as he flopped over and had his own body attached to the stone wall of the cell. He was vaguely aware of them slamming the heavy wooden door and locking it with a key that clanged an echo of its own down the tunnel. Then the laughing of the two men as they walked away.

It was some time before he looked up and could focus his gaze on the young girl on the opposite wall.

She looked to be about his age, if he had to guess.

‘How did they get you?’ She whispered, as if afraid to speak too loudly and attract attention to herself.

‘Coming home. From down the pit.’

‘What’s your name?’

‘Albie. What’s yours?’

‘Esme.’

There seemed nothing else to say for a while.

I like the imagery in this first page, but we need to discuss a few important areas of craft. The first of which is continuity. In paragraph two, Esme had just been taken out of the cell. Then we’re told what happened to Albie in the past. We swing back to the current situation and Esme is sitting across from him. Only now, Albie has no idea who she is. See the problem?

Let’s take a closer look. My comments are in bold.

City of Caves (The title intrigues me.)

The strange sounds emanating down the dank, dark tunnel, sent shivers down Albie Halstead’s spine.

Not a bad first line, but I think you can make it even better. Rather than “shivers down the spine” (overused body cue), describe what he’s hearing. “Strange” is too generic for a first line.

Example:

Disembodied cries snaked through a catacomb of underground tunnels. Hooded guards dragged Albie Halstead through a dark, dank maze, his bare feet dragging behind him.  

Cuffed to the wall of his cell by clanking, metal manacles (I realize you’re trying to avoid repetition by using manacles rather than cuffs, but it doesn’t work. The imagery should be clear and concise.) he could feel his body wanting to shrivel and disappear as the mix of chanting and screams echoed towards him and he finally felt his bladder loosen as warm pee rushed down his leg, soaking the rags of his trousers and socks, before dripping onto the stone floor to cause a stink, as he whimpered quietly.

Do you realize the above sentence is 67 words long? It’s exhausting to read. Break up the text to make it easier to digest. Good writing has a mixture of short and long sentences. Short sentences pack a punch and are used for emphasis. Longer sentences add rhythm. Too much of either becomes redundant and weakens the writing. By varying sentences, we add interest, drama, and hold a reader’s attention. 

Example (continued from earlier example):

Helpless to fight back, his captors shackled him to the cell wall. Metal clanged against stone. When he straightened, a young girl sat across from him, streaks of tears bleeding black mascara over a crooked nose—bloody and swollen. Screams pierced the chanting outside the door. Albie squeezed his eyes closed. How did this happen? He attended church every Sunday, escorted the elderly across busy roadways, and volunteered at homeless shelters. He’d more than repaid his debt to society. Yet here he sat. Isolated. Shivering. Alone.

Except for her. [Segway into dialogue]

The details I added probably don’t match your storyline. Doesn’t matter. What I’m trying to demonstrate is how to include hints of who Albie is and why we should care if he’s being held prisoner. It’s not enough to show a harrowing situation. Readers must connect with the main character, or at least empathize with his situation.

They’d just taken Esme. The screams had been hers and he’d squeezed his eyes shut, to somehow stop himself from imagining what they must be doing. To somehow stop hearing her cries of pain. To somehow pretend that he wasn’t there at all. I like the rhythm here, but the action occurs prior to the scene. When we tell the reader what happened in the past, even if it’s only minutes earlier, we remove conflict and tension.

When the two men had dragged him in here to this dark place, she’d already been a prisoner and he’d taken in her pale face, torn dress, and the chains attached to both of her wrists and ankles and neck, and he’d tried to escape again. (46 words) Struggling and wriggling, kicking and yelling, but the two brutes that had him, had been too strong and one of them had yelled at him. ‘Keep still, yer little bugger! Or you’ll regret it!’

He had not kept still. Continuing to fight, trying in vain to free a hand or a foot or something, so that he could fight back and escape.

It landed him a fisticuff to the face and then, his gut, knocking the wind from his lungs and putting stars in his eyes, as he flopped over and had his own body attached to the stone wall of the cell. (41 words) He was vaguely aware of them slamming the heavy wooden door and locking it with a key that clanged an echo of its own down the tunnel. Then the laughing of the two men as they walked away.

The above three paragraphs have the same problem as the one preceding it. The action occurs prior to the scene, robbing the reader of experiencing the abduction and feeling Albie’s terror.

It was some time before he looked up and could focus his gaze on the young girl on the opposite wall. This implies Albie doesn’t know the young girl, but earlier you wrote “They’d just taken Esme.” If he knew her name then, why is this girl a stranger now?

She looked to be about his age, if he had to guess. If they’re about the same age, why would Albie refer to her as “the young girl”?

‘How did they get you?’ She whispered, as if afraid to speak too loudly and attract attention to herself. Good job here. And believable.

Side note: If you plan to publish traditionally or self-publish for an American market, use double quotes for dialogue, not single.

‘Coming home. From down the pit.’

Is the pit a well-known place? If he’s talking to a stranger, the pit might mean nothing to Esme. If it is well-known by the locals, include a line or two to ground the reader.

Example:  

Everyone in [town/city] worked at the pit at one point or another. Rumors circulated about the landfill being the most haunted place in [state], but Albie never believed the hype. Until now. [Include a hint of the paranormal element here]

‘What’s your name?’ (see below)

‘Albie. What’s yours?’

‘Esme.’

These three lines of dialogue come across as too on-the-nose. Granted, it’s an easy way to sneak in names, but it’s unrealistic in this situation. They’ve been kidnapped, beaten, held prisoner. More realistic questions might be: Why us? Will they kill us? Rape us? Sell us to the highest bidder? Who are these guys? What do they want?

Their top priority would be to figure out why they were taken and how to escape. The last thing on their minds should be getting to know one another. They’re shackled to the wall! Weird chanting, disembodied screams! At any moment they could die! Sheer terror should bleed through every word.

Brave Writer, I hope I wasn’t too hard on you. I worked on this for hours because I believe in you. If I didn’t think you had the writing chops to turn this into a compelling story, I wouldn’t have taken the time. Curse me, throw things, then roll up your sleeves and dig in. You’ve got this. 🙂 

TKZ family, what advice would you give this brave writer?

 

How to Get Discovered When Nobody Knows Who The Heck You Are

by James Scott Bell
@jamesscottbell

 

Recently one of our regulars, RLM Cooper, posted a comment, to wit:

What I’d like to know is not how to avoid critics, but how to get your book noticed in the first place. My book has great reviews (all handful of them) but Amazon makes it nearly impossible to find even when you key in the exact title of it. Unless you know the author and the book title, you are toast. I’ve tried advertising (on a small scale – I’m a writer, not a billionaire). I’ve tried having someone “promote” my book by placing posts on their book promo site with “thousands of followers.” And each day, new books are published and mine sinks down a bit in the Amazon ratings….You all know how much work, sweat, time, tears, effort, love goes into your work. How do you cope when almost no one notices? … How do you keep going when nothing seems to help? … I’m becoming discouraged even with the great reviews my book has gotten. Is it worth it to keep on keeping on?

To which our own Steve Hooley offered foundational advice: “Don’t give up, RLM. Remember PERSEVERANCE. This is a topic worthy of a future discussion.”

So let’s discuss.

First of all, indeed, perseverance is the key to success in any field—from business to art to sports. Heck, to life. A famous quote from Calvin Coolidge sums it up:

Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.

Now that we’ve established perseverance as the baseline, let’s discuss getting discovered when, frankly, nobody knows who the heck you are. I realize RLM is working with a small publisher. So take the following as discussion points to take up with your publisher as partner in getting your book seen. For those about to go indie, attend:

  1. The three rules of discoverability

The three rules of real estate, as we all know, are location, location, location. The three rules of discoverability are eyeballs, eyeballs, eyeballs. You want as many new eyes on your pages as possible.

That’s why you should never consider your first book as a money maker but as a loss leader. This is a common strategy in a new business. It means selling a product or service at a price that is not profitable but designed to attract new customers in order to sell them more products down the line. Indeed, this is exactly what Amazon did in its early years (when the know-it-alls were calling it Amazon dot bomb!)

In the same way, you want your first book in the hands of as many readers as possible, even if it means little or no income. And the best way to do that is via:

  1. Kindle Select

For book distribution there is nothing more powerful than the Amazon algorithms. Which means putting your book into Kindle Select. We’ve had many a discussion about going wide and going exclusive. But since we’re talking about a first book and no name recognition, Select gives you the best shot and attracting readers in the world’s largest bookstore. See my going exclusive post, especially the part about working in tandem with a deal-alert newsletter like BookGorillaENT, and The Fussy Librarian (a list of other deal-alert sites can be found here).

  1. Start growing your email list

In the back matter of your book (and on your website) have a way for readers to sign up for your “occasional emails” with deals and updates. I don’t offer a “newsletter” because I believe newsletter fatigue is a thing. What you want are emails that look like messages to friends, not sales brochures to customers. And offer something free in return for signing up. I do it this way.

  1. Produce books as fast as you comfortably can

Your career, recognition, and income are tied to your ongoing productivity. Of course, your books have to be quality, a hazy concept that basically means the kind of book a wide swath of readers will enjoy reading. This is a matter of craft, which is why TKZ is around. Your continuing education in the craft should run on a parallel track with your output. Never stop learning.

Always have a new book you’re working on and one or more in development. Be like a movie studio.

  1. Killer covers

Cover by Damonza.com

We all know the importance of covers. This is no place to skimp. Spend the money to commission a cover that looks every bit as good as anything put out by a Big 5 publisher. Your teenage son or a Fiverr guy is not the way to go.

Go to Amazon and start looking at covers by bestselling authors in your genre. Find designs that jump off the screen. Save them as examples.

Then find a designer. One I have used with happy results is Damonza. Expensive yes, but you get what you pay for. (A list of cover designers can be found here.)

Your designer should look at the examples you’ve saved from Amazon and put that together with your ideas for the book.

If you’re working with a small publisher ask for cover input. You might consider paying for your own designer and asking the publisher to split the cost.

  1. Book description

You need to become a master copywriter for your own books. See the great post by Sue and the comments thereto. Write three or four descriptions, trying different angles. Show these to some people and get feedback—which one creates the greatest desire to read the book?

  1. A+ Content

As Terry pointed out recently, Amazon now offers all authors and publishers the addition of A+ Content. It’s another level of sell that costs nothing. If you’re conversant with Canva, design is pretty simple.

  1. Your author profiles

Set up your Amazon author page and BookBub profile. No cost for creation and easy to nurture.

  1. Price

A lot of digital ink has been poured out on pricing strategy. The current wisdom is that an ebook price of $2.99, $3.99 or $4.99 is the sweet spot. For a new author, $2.99 might be the place to start. Anything from $5.99 on up starts to trigger customer resistance. There’s no reason for that. Remember, loss leader and eyeballs.

  1. Social media

So much has been written about this topic (see the recent Ben Lucas TKZ post). I’ll just summarize my own feeling: social media is not a good place to sell books. I may, however, be behind the times. I probably should be doing dance videos on TikTok. (Or maybe not. There are some things you can’t unsee.)

My standard advice has been to find one or two platforms you enjoy and use the 90/10 rule: 90% of the time provide helpful or entertaining content, and 10% on promoting a book or a deal. Just don’t overuse social media to the detriment of your main task: producing books.

  1. Advertising?

Advertising on Amazon, BookBub or Facebook is a bit complicated. You can spend a lot of time and money trying to figure out what works best for you.  I therefore cannot recommend it for new authors because the EROI—Eyeball Return on Investment—is too low. If anyone has managed to crack the code on this kind of advertising, please tell us about it in the comments.

Conclusion

Getting noticed in the roiling sea of content can seem a daunting task. You know why? Because it is. There are over 3,000 new books that come to market every day. It’s therefore crucial that you manage your expectations and keep moving forward. There is an inner power in being action-oriented. (That’s why I like page-count quotas. I can feel accomplished every day.)

Andre Dubus once said, “Don’t quit. It’s very easy to quit during the first ten years.”

Ten years from now you can revisit your decision to become a writer. Until then:

h/t Terry Odell

On Regional Dialogue and Locations

When I was ten years old, I told an old aunt (she was in her late forties then) that I wanted to be a writer. I took that first solid step when my first newspaper column was published in 1988. The second writing milestone came to fruition in 2011, forty-seven years after telling Aunt Rene my life goal.

All right, I’m a slow starter.

As the manuscript that began in 2000 developed, I realized my characters were talking like those country folks I grew up with. They became people with personalities and who lived as my grandparents did.

They used words and phrases like, “Hand me that pair of dykes so I can cut this wire,” or “He took a notion to string off over there and he got in trouble for it,” or when looking at a line of cars passing on the highway, “It looks like they put the gate down.”

I was unconsciously using, and preserving on paper, the way of life I grew up with. Soon, the Red River series became known for those words and idioms.

One man at a signing came up to me with a grin. “I know you’re from Northeast Texas, because you called that watering hole a pool. Out in West Texas, they call it a tank.”

“Well, I was born in Paris, Texas, and we don’t call them ponds there, either.”

“I sure appreciate it when you write about those things I’ve forgotten. My mama used to call skim milk blue-john. She used words like clabber, and said ‘well I swan’ when she was surprised. Only folks from where we grew up would understand how cornbread in sweet milk tastes, or talk about toting a ‘tow sack up to the corn crib to get some ‘taters for our supper.”

Many people from other states don’t understand that this state is so huge it has five different regions that includes everything from high deserts, to prairies, to piney woods, rolling hills, and the gulf coast. Each region has its own unique voice, and that’s the subject of today’s blog.

At a Bouchercon writers conference a few years ago, a panelist beside me on the stage admitted that she wrote novels set in Texas, but had only been to the Lone Star state once. “I get most of my information from the internet and Google Maps.”

My hat was the only thing that kept my head from exploding.

I read one of her books a couple of weeks later and it was good, but it didn’t have one bit of Texas flavor. She got everything from the computer and likely television, including the most hated phrase (my opinion) a writer can use when penning dialogue set in my state.

“Yee haw!”

I’ve never heard that expression come from the mouth of one single native Texan.

A couple of years ago I was visiting my good friend and fellow author, Joe R. Lansdale in his home town of Nacogdoches, in East Texas. A mutual friend from Italy was in the states and the three of us had dinner at a local Mexican restaurant.

Here’s where we get to the nut of my subject. Rural native Texans eat three meals a day. Breakfast, dinner, and supper. There’s a lot of confusion because we eat dinner at noon, instead of the evening meal, but that changes in school when kids have lunch in the lunchroom. See what I’m talking about. Regional or local customs.

We finished dinner around two o’clock and Joe asked Friend if there was anything in particular he wanted to do while he was in town. Friend is an Italian author, a musician, and works as a translator for Americans who vacation in his home country.

“I’d like to buy a ‘cowboy’ shirt like the one Rev’s wearing to take back home.”

I reached halfway across the table full of dirty dishes bearing the remnants of tamales, beef enchiladas, scraps of rice and beans, and the stem of a chili relleno, and picked up an orphan chip. Dipping it into the last of the hot sauce, I raised an eyebrow at Joe.

“Is there a good western wear shop in town?”

“There’s a Boot Barn a little ways from here.”

We adjourned to the parking lot that hot afternoon and waited while Friend took several photos of my truck. He’d never laid eyes on a dually before, a one-ton pickup with an extra set of wheels in the back (two on each side of the axle). Then he shot photos of the three of us beside the truck, photos of the dash, and shots of us inside the four-door cab.

Joe took the back seat while Friend rode shotgun. I fired up the big diesel and glanced at Joe in the rearview mirror. “Where to?”

“Pull out and hang a left.”

A thick line of cars going both directions held us up for a few minutes as I waited for a break in the traffic. “Looks like they let the gate down.”

“It’s that time of day.”

Because we’re both from the eastern side of the state, we have a similar accent. There’s another difference in where we live. Folks from behind the Pine Curtain, like Joe, speak with a distinctive southern accent mixed with deep regional inflections, while out in west Texas, the flavor leans more toward south blended with some influences from border Spanish.

“I’m gonna hammer it.”

“A’ite.” I heard Joe fasten his seatbelt as

“Y’all hang on.” I made the turn and my hat slid across the dash as we joined the traffic. When I’m with Joe, my own accent gets deeper and heavier. “Grab ‘at t’ere, wouldja Friend?”

He caught the hat and returned it to the center of the dash. I met Joe’s eyes in the rearview mirror. “How far, amigo?”

“Up ‘ere a piece.”

“Fur piece?”

“A ways. Maybe a mile as the crow flies.”

I steered around an electric car. “How’s mama’n them, Joe?”

“Fair to middlin’.”

We drive fast down here, so the mile went past in a blink. Joe tapped the back of my seat. “Right ‘chere. Whup in there.”

I steered into the parking lot and Friend finally spoke up. “Would you stop here for a minute, please?”

“Sure.” The parking lot was fairly empty, so I straddled several lines and shifted into park. “’sup?”

He turned in his seat to see both of us. “I haven’t understood a word you two have said since we got in this…pickup. Would you mind translating all that for me?”

We did, and he finally understood what two old country boys were talking about.

(We pause here for an author-service announcement. Don’t string that much local dialect together in your manuscript. It’s too much, and too hard to read. You’ll understand what I mean if you’ve ever read Huckleberry Finn, which is one of my favorite novels by Mark Twain. Just sprinkle in two or three regional words or phrases to help establish your character, and move on, dropping in a little more spice every now and then to help identify the speaker).

My fellow panelist at Bouchercon that year couldn’t have known how we talk down here, because you have to hear people (and not on television, either). To write about a location, in my opinion, an author also needs to smell the air, listen to the symphony of sounds in the location they’re describing, to walk the streets and feel the grit underfoot, or on their face.

The late Edward Abbey wrote some fine fiction and nonfiction. He was once a park ranger and an environmentalist who had plenty to say, and said it with a razor sharp edge. That old curmudgeon who loved our natural parks out in the American West despised cars, (and anything else that was unnatural in the landscape) and had this to say about people who visited his desert without stopping.

“In the first place, you can’t see anything from a car; you’ve got to get out of the goddamned contraption and walk, better yet, crawl on hands and knees, over the sandstone and through the thornbrush and cactus. When traces of blood begin to mark your trail, you’ll begin to see something, maybe. Probably not.”

In that paragraph he described the red rock desert of Moab, Utah, and how visitors (read authors here) and miss details when they don’t personally visit an area. Go where you plan to set your novel. Research in person, and not on those infernal machines that take up so much of our lives these days.

At the very worst, you can write off a vacation, and at best, your characters and descriptions will come alive.

Much obliged for reading today, y’all.

Bosses and Boosters Busted

By Debbie Burke

@burke_writer

This ordinary-appearing video commercial promotes a family business based in Atlanta that hides a dark secret. 

There’s a business term Cost of Goods Sold. In today’s true crime case, it’s redefined as Cost of Goods Stolen.

Richard (“Mr. Bob”) Whitley, 70, and his daughter Noni Whitley,47, ran Closeout Express and Essential Daily Deals which were online storefronts selling products below wholesale.

How could they charge prices that were too good to be true?

The merchandise was stolen. Their inventory was supplied by professional shoplifters known as “boosters.”

Between 2011 and 2019, the Whitleys operated an Organized Retail Crime (ORC) organization, selling more than $6,000,000 in stolen merchandise.

ORC is essentially the 21st century version of old-fashioned fencing. 

According to the FBI:

An ORC operation refers to a professional shoplifting, cargo theft, or retail crime ring, or other organized crime occurring in a retail environment. Robert Whitley was the owner and operator of Closeout Express. Noni Whitley worked with her father and helped operate and manage their ORC operation.

The Whitleys hired boosters who preyed on small businesses as well as national drug store and supermarket chains including CVS, Kroger, Publix, Target, and Walgreen’s. They shoplifted over-the-counter medications, shaving razors, oral care products, and health and beauty aids.

Boosters then delivered large garbage bags full of stolen merchandise to the Closeout Express warehouse where the Whitleys paid them in cash.

The Whitleys’ online storefronts operated as third-party sellers on Amazon Marketplace, Walmart Marketplace, and Sears Marketplace. They processed tens of thousands of orders and delivered the stolen products via the U.S. Postal Service.

After nearly a decade in operation, the Whitley family business was shut down by the FBI and U.S. Postal Inspection Service. A joint task force recovered more than a million dollars in stolen goods at the warehouse and several Atlanta residences.

On October 5, 2021, Robert Whitley and Noni Whitley were sentenced to federal prison under the following terms:

Robert Whitley a/k/a Mr. Bob, 70, of Atlanta, Georgia, was sentenced to five years, ten months in prison to be followed by three years of supervised release. He previously pleaded guilty to one count of interstate transportation of stolen property.

Noni Whitley, 47, of Atlanta, Georgia, was sentenced to five years in prison to be followed by three years of supervised release. She previously pleaded guilty to one count of conspiracy to commit interstate transportation of stolen property.

Both defendants were also ordered to pay $4,348,762.90 in restitution to the victim retailers.

Shopping online is easy, fast, and convenient but e-commerce can also hide an underbelly of sneaky fraud.

When prices are too good to be true, you might be buying stolen property. 

How can you tell if products are stolen? 

Here are warning signs

What happens if you unwittingly purchase stolen property? According to Findlaw.com:

Although you will likely not be charged with a crime, if you unknowingly bought stolen goods, you will probably have to return them to the rightful owner. The thief (or thieves) will then owe you the purchase price in restitution.

Good luck collecting restitution from criminals in federal prison. 

 

The Traveling Writer

The Traveling Writer
Terry Odell

Traveling Writer I’m back on my mountain after a 12-day “vacation.” (Can writers ever take vacations?) I was part of a photography tour of the Dalmatian coast, starting in Split and ending up in Dubrovnik (with an add-on day to Bosnia & Herzegovina). I’m recapping some ‘travel’ bits on my own blog, but this is a writing blog, so I’ll talk about the trip from a writer’s perspective.

In my current WIP, one of my main characters is an aspiring photographer, so I’ll be able to incorporate some of the lessons I learned into this book. Of course, I didn’t have to go to Croatia to learn these techniques, but as long as I was there …

However, this is about using travel for a book that hasn’t been written yet. Last time, I talked about things I’d be looking as writing fodder. While I don’t want to downplay the fantastic time I had on the trip, as writers we know that only trouble is interesting and it’s critical to create tension. With that in mind, here are some observations that might make it into the book I hope to write next.

Characters

  • There’s the one who’s always got his head down, looking at his phone, who’s up-to-the-minute with current technology.
  • Contrast him with the one who doesn’t even own an ATM card. How’s he going to get cash in the local currency?
  • The one who can’t grasp that the entire world doesn’t work the way it does at home.
  • The one who hasn’t learned to use his inside voice.
  • The one who won’t try any local cuisine or eat anything that looks the least bit different—even if it’s salad greens.
  • The one who can’t seem to think for himself (or read the daily itinerary/schedule) and has to ask for explanations of everything.

Setting

  • To Americans, so much seems old in other countries. Diocletian’s Palace in Split, for example, was built back in the 300s. Here, if we have a building over a hundred years old, it’s likely going to be torn down and replaced with glass and chrome. There, they simply cobble on improvements like better wiring, air conditioners and the like.
  • Weather is unpredictable, which can lead to plan adjustments. We had an unexpected appearance of Bura winds, which brought high seas and colder weather, meaning we didn’t get to follow our itinerary precisely.
  • Hotels and the cruise boats run EITHER heat or a/c. No quick adjustments when there’s an unexpected change in the weather.
  • Plumbing can create tension. Figuring out how to adjust the water temperature in the boat’s shower challenged many of the passengers.A character might have the wrong clothes, with no place to buy more.
  • There’s no grace period in schedules. If they say the bus will leave at 19:00, as soon as the clock ticks over, it takes off.

Docking in ports. The ships line up parallel, often 5 deep, so you have to cross through them to get to the dock. “Minding the gap” could become an issue for a passenger with mobility issues. (You can click any of the images below to enlarge)Traveling Writer
Traveling WriterLanguage. That can be a biggie. I’m guessing most Americans aren’t as familiar with Slavic languages as they are with Latin-based ones. Even if you’re reading signs along with a tour guide, what she’s saying doesn’t look anything like what you’re seeing. Our phonics don’t work there.

The Croatian alphabet has the following additional letters: č, ć, dž, đ, lj, nj, š and ž but doesn’t have q, w, x, or y.
There’s a death of vowels (Island of Hvar, and Krka National Park) and they seem to toss Js in at random.

Traveling WriterHint: Download Google translate, set it to the language of the country you’re in, and you can use the phone’s camera to get a translation of writing. Great for notices on shopfronts, menus (although almost all have English translations), brochures, signage at venues. Schools start teaching English at an early age, so most people have a rudimentary grasp of the language, especially those in the service industry.

Okay, that’s enough “trouble.” A little more about the trip from the tourist standpoint.

Everyone was friendly. Our boat had about 30 passengers. Eleven of us were on the photo tour, and another couple was from England. The rest were Germans. The tour company used to give tours only in English, and international passengers were aware and dealt with it. Because of Covid, the company needed to expand its market, and offered dual-language tours. This meant that all communication on board and on our guided tours was given twice: once in English, once in German. I heard a lot of German growing up, although we didn’t speak it at home. I took two years of German in college. After a couple glasses of wine, enough of it came back so I could make myself understood to some of the German passengers. (Impressed the heck out of my son!)

The food was amazing. We had the typical European buffet breakfast every day, and lunches were four course fine dining meals. Any of the courses would have been a full meal for me. How our chef on board produced this in a tiny kitchen never ceased to impress.

Portions everywhere were huge. A personal pizza would feed two easily—and with Italy so close (now and historically), pizza was everywhere. So was gelato.

And perhaps Croatia’s most recent claim to fame (and a boost to its economy): Game of Thrones was filmed there. There are memorabilia shops, special guided tours, and LOTS of people taking pictures.

Traveling WriterAs someone who never watched the show, I simply admired the scenery and buildings for what they were, not what they pretended to be.

Traveling WriterIn closing. This was a photography trip for me, so I have been working on getting my images sorted, processed, and uploaded. If you’d like to see some of them,  I’ve started a slideshow, which is still getting updated. (Click the triangle at the top right to start the show.) A lot of these images are “assignments” from our instructor, so they’re not typical travel-brochure shots. He suggested we try things like car trails, close-ups, long exposures, low angles (hard on aging knees), monochrome, motion blur, multiple exposure, pan blur, panoramic, reflections, textures, varying depth of field. Can’t say I tried all of them, or was successful at the ones I tried, but it was a fun way to look at the country alongside of the history provided by our tour guides.

Notes to self. Take pictures of signs so you know where you were. Update a journal no matter how tired you are at the end of the day. Don’t expect your brain to work the way it does at home. Think of “conference brain” and how all the new input overloads it. I knew I wouldn’t be writing, so I brought along a printout of as far as I’d gotten in the current WIP, thinking I could do some preliminary editing. Despite reading the words, trying to fool myself into thinking I was editing turned out to be a wasted effort. So, it’s back to work I go.

Dalmatian

Image by Rebecca Scholz from Pixabay

One last tidbit. Residents of the Dalmatian coast prefer German shepherds. Dalmatians, they say, are too much trouble.

All right, TKZers. Questions? Comments? Suggestions for others?


Trusting Uncertainty by Terry OdellAvailable Now Trusting Uncertainty, Book 10 in the Blackthorne, Inc. series.
You can’t go back and fix the past. Moving on means moving forward.


Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.” Follow her on Facebook and Twitter.

Twitter Tutorial – From Zero to 12K

Gerd Altmann – Pixabay

by Debbie Burke

@burke_writer

Full disclosure: I’m lousy at social media.

My writing bona fides are respectable with six published thrillers, numerous nonfiction articles, and this wonderful gig on TKZ.

Yet, after three years on Twitter, I have a low three-figure following. Pitiful, huh? 

Clearly, I’m doing something wrong.

Social media is that annoying stone in my already-uncomfortable marketing shoe. For contemporary authors, it’s a fact of life that we may not embrace but we can’t dismiss it either.

Recently, during an off-air discussion with TKZ regular Ben Lucas, he mentioned he was working on his as-yet-unpublished first novel and…

he had more than 12,000 Twitter followers.

What???

How does a writer without a single book to sell develop such an impressive presence on social media?

I needed to know more. So I asked him.

His answers are today’s post.

Take it away, Ben!

 ~~~

Debbie: How has an as-yet-unpublished author collected 12K Twitter followers in less than a year?

Ben: First, I wanted to thank Debbie for allowing me to post on TKZ. I hope she keeps this line in so that you all know I’m grateful to be given the opportunity to share. This is a new personal high, and I hope to return the favor.

Technically, I’m a new author, but I’ve studied the craft for over a decade. Most of this is not new information, just good use of good advice. I have 12.5K Twitter followers, 9.8K on LinkedIn and another 5K on Facebook. These are the links:

The obvious question is, why am I doing this if I have no book to sell? It’s a line item of a giant checklist to help my future launch be successful. 2011, my first go around getting a book published was a disaster—many lessons learned. A big failure on my part was not using good advice or best practices.

But in 2020, (me having regrets), I listened to James Scott Bell on Great Courses. My immediate takeaway was marketing is crucial. That experience started my WIP, but also made me determined to brand myself. After more careful study, I started my social media building last December.

Marketing and branding are kind of related, but different. Marketing is the efforts you make to generate sales. But, branding is the business image you create. As I went along, I built my social media base to create goodwill and credibility whenever I can, (e.g. branding).

For the record, I have no illusions, as I’m keeping my hopes high and my expectations low. None of this is guaranteed, especially if my book comes out and SUCKS!

James Scott Bell says you can’t sell books on Twitter. I think he’s 100% right. If there is an effective marketing technique on social media, I haven’t seen it yet. Actually, besides announcing great deals, a lot of sales tactics on Twitter leave me feeling awkward and tacky. But, there are more important things that social media will offer you, which branding seems the best effort.

My overall goal is to not be forgotten before I even get started. Multiple experts helped to develop my approach:

Post something at least once a day. Twice maximum. Any less and you are forgotten. Any more than twice, you are a nuisance. (I’ve actually stopped following people because they constantly send out four posts an hour and I don’t have time to follow it all).

You can’t just publish text as a social media post. You need something visual that should have a common look/feel. Canva.com comes in handy.

You need to follow other people back. Following other people back on social media will help you get into an algorithm. In short, if you are connecting to other readers and authors, Twitter will also suggest you as a connection to other like-minded individuals.

One reason people are following me is because I’m asking them to. I’m soft, not pushy, but consistent. For example, my common lead for my posts, “I would appreciate your support/follow on Twitter—for more information about me and my upcoming projects sign up for my newsletter https://therealbenlucas.com/contact/ #readmore #writingcommunity #writing #quoteoftheday.”

Here’s an example of something created using Canva. I send out a visual quote every day similar to this one:

Debbie: Are all your tweets on writing/reading?

Ben: Yes. Everything I tweet or post is about writing or others in the #writingcommunity.

Debbie: Do you contribute to/take part in groups not related to writing/reading?

Ben: No. All my efforts are about writing. I’m making new friends and relationships. I’m finding this very rewarding.

Debbie: Did you already have an established following for some other interest?

Ben: No. None. I have lots of other interest but nothing I wanted to write about. Being an author is my passion, and I spend nearly all my free time pursuing it.

Debbie: How much time do you spend on social media each day?

 Ben: I spend about an hour a day on social media (all three sites). I’ve become highly efficient—I had to, otherwise this can consume you like a shark devouring a guppy. Routine for me is important since I manage five people during my day job, have a wife, three kids, and a needy dog.

My daily routine is to wake up the kids, get people fed, go to the computer and post my daily thing. I’ll wish my followers a happy birthday or congratulations on their life events. I read TKZ, and if I can, add something to the conversations. After that, I do my day job and then try to write a thousand words between the remaining madness. At the end of the day, I interact online with some followers.

Debbie: What’s your day job?

Ben: I’m a Safety Manager for a construction company that services oil and gas. I have been in occupational safety and health for twenty-five plus years.

Debbie: How did you find your particular niche?

Ben: This question made me think of two different things.

  1. My niche for story telling came from my overseas experiences. I was in the UAE back in the early 2000s, working in one of the largest gas plants in the world. When the Arabs brought in the surface-to-air missiles, I thought it was time to leave. I was okay with the 50 caliber guns at the gate, but not the other stuff.
  2. My approach to branding comes from the safety profession and building and implementing management systems. I’m great at developing and measuring safety culture—which boils down to opinions. What I chase the most in my day job with our employees and clients is to shape their opinions. It’s an important part of business, which equates to building confidence.

If I do my job right, company culture is positive. Do it wrong, you have a negative impact or feeling.

Same thing goes here too, that I’m shaping my followers to feel good about connecting with me. My hope is my actions will lead to a positive opinion about who I am and what I do.

Debbie: You talk quite a bit about “brand.” Can you sum up in a sentence or two what your brand is?

Ben: For me, branding is two-fold.

I base my actions on four words which are sincerity, success, tolerance, and tact. (Posted on my Ted Lasso wall), my daily focus.

Brand statements to me are secondary, but I have one. “Ben Lucas is an author, rooted in thriller storytelling, who is inspired by the high and lows of the world oil industry.” For me, my brand statement will develop as my work matures.

Debbie: Do you ever attract “creepy” followers? If so, how do you handle them?

Ben: YES! This kind of stuff happens a lot to me because I tend to follow everyone back. But, don’t be afraid to follow other people. Be open to other like-minded individuals. If you follow others who are like-minded, you will build more followers. Connections can build even more followers and potential readers of your materials.

Overall, here are your best defenses:

Don’t follow people back if they appear to be scammers. I think there are some great articles on TKZ that go into a lot of details of what to look for.

Don’t answer back any direct or personal mail on social media, (like Twitter), unless you know the person. Social media is meant to be ‘social’ and you should communicate in group discussions or comments on posts. Once those conversations happen in private, things can get awkward fast.

Do not give out your personal details online.

You are in control—therefore, take control of the situation and block those people making things awkward. If it feels odd, be safe, block them, and make a report.

Debbie: Do you have a short synopsis of your upcoming book?

Ben: It’s called The Smoke Eater

(JSB Inspired Tagline)

Survival In a New Age of Extremism

When terrorist radicals are thrown into the mix, Reid’s new job turns deadly.

Desiring a fresh start, broken firefighter Reid Harris goes to Azurbar to work at the massive BuHasa facility. His new employer doesn’t care that he can’t pass the physical.

On his first day, Reid witnesses a stunning incident that determines his new norm. Martial law drives surging terrorism. He expected hard times, but now worries he can’t meet work demands. On top of Reid’s fear of dying on the job, a Azurbaree national with a vicious obsession further threatens his survival.

This is my working cover, which I made on Canva.com:

BTW – Recent posts on TKZ made me rethink my publishing strategy. My gut is telling me to buckle down and find an agent. I was inspired when I saw John Gilstrap’s video of his agent and editor being in sync with each other. He’s very fortunate to have people like that on his side. Going to start that process and see where it might take me.

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Thank you, Ben, for sharing your well-thought-out strategy. You are setting yourself up for a successful launch. Let us know when that happens.

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Social media sidebar bonus courtesy of Authors Guild member Joanna Malaczynski:

Social Media Market Share (Source: StatCounter)
#1 Facebook – Approximately 70% of the market
#2 Pinterest and Twitter – Approximately 10% of the market each
#3 YouTube and Instagram – Less than 5% of the market each (BUT SEE BELOW about the significance of YouTube)
#4 Tumblr and Reddit – Approximately 1% of the market each

Most Popular Search Engines (Source: Search Engine Journal and Visual Capitalist)
#1 Google – about 60.5 billion monthly visits
#2 YouTube – about 25 billion monthly visits
#3 Amazon – about 2.4 billion monthly visits (but used more as a search engine than Facebook)
#4 Facebook – about 20 billion monthly visits

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TKZers: Feel free to share your social media handles in the comment section. Someone might want to follow you and you might find someone you want to follow.

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Debbie Burke’s new resolution: tweet more about her series Tawny Lindholm Thrillers with Passion. Please check them out at this link.