By Deb Gorman
Today, we are honored to have Deb Gorman, one of our faithful TKZ community, presenting a post on a technique she has discovered for marketing. Pleas join me in welcoming Deb. And thanks, Deb, for agreeing to share your idea.
Steve Hooley
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Steve Hooley, you could’ve knocked me over with the proverbial avian integumentary appendage when I received your invitation to guest blog on TKZ. I was nervous about accepting because most of the time I feel I have a lot to learn from all of you, with nothing to offer in return.
But, of course, I couldn’t turn down the opportunity. I know every author starts out unpublished and that includes those who roam these hallowed halls, so I decided to take the plunge.
I get up every morning thinking, okay, today I’m going to create a page or a chapter or a section that will blow my readers away. And then I remember I have very few readers—and BTW, all are precious to me—so the blowing away won’t be a hurricane. Maybe a soft breeze.
As I write this post, my first two novels are with an agent. Scary. Very scary. She has read one and sent some work for me to do on it. I actually sent it back to her this morning. No contract, though . . . yet. (Note my confidence.) The other novel will be read in the next few weeks and she’ll get back to me. I have to remember that she asked to read them in their entirety . . . so I count that a minor miracle.
Whew! Got that out of the way. Now, to the subject of today’s post—a marketing method I’ve discovered. The newbie talking about the most difficult part of authoring? Hope I get this right.
As you might guess, I’m no marketing expert. (A nod to you TKZers who are, and I study every post you put out about it.) But, having said that, I have discovered a fabulously fun way of marketing a forthcoming novel. I may have mentioned it a time or two in TKZ comments.
It’s called Character Interviews.
Now, there’s nothing new about interviewing your characters. (Nod to JSB) Some of us have discovered secrets hoarded by our characters when we invite them to a private sit-down during the draft process.
But I took it a step further, deciding it might be a fun way to market the story before . . . well . . . the story. Full disclosure: this idea is not my own. I was trolling SM one day and someone (sorry, can’t recall who) mentioned it in passing. I jumped on it.
The idea is to wait until you have a draft of the entire story. Then go through it and search for your characters’ quirks, weird stuff they say and do, fears and failures. Pick your first character to put on the hot seat and sit him/her down and start the grilling. Just for yourself. I am amazed at how much I discover about what makes my rascally friends tick.
Then, I craft it into interview form. At this point, I pick and choose what to reveal to my blog post readers. I don’t want to give away the farm, just a chicken or two, to up their curiosity.
Here’s an excerpt from my latest character interview with the irascible Jake Gruber, from my WIP, No Tomorrows.
Deb: Jake, are you there? Were you able to retrieve your newspaper from the street?
Jake: Yeah, I’m here. Dang newspaper guy . . . hardly ever gets it to my porch these days. Things just ain’t like they used to be.
Deb: That must be aggravating. Have you complained?
Jake: Don’t do no good–but I’m sure your readers don’t want to hear about my newspaper problems. What do they want to hear? Can’t believe there’d be anything interesting enough about me–
Deb: I understand you’ve been neighbors of the Lees for quite a while. You must know them quite well after, what, twenty years or more?
Jake: Don’t hardly know ’em a ‘tall, Deb. We hardly speak. But that’s just fine with me. ‘Bout the only thing they ever say to me is “good morning”. And about the only thing I say to them, well, actually to that strappin’ young man, Roger, is “take care of your danged dandelions over there!”
Deb: Yeah, I think I heard something like that from Annie when I talked to her. But, let’s get to the rest of my questions, okay? Do you have a family? Annie wasn’t so sure you’d–
Jake: No.
Deb: No? There’s no one?
Jake: No.
Deb: But, I kinda heard through the character grapevine that you had–?
Jake: Move on. And what in blue blazes is a character grapevine? You authors are weird, almost certifiable I’ve heard. But that don’t mean I have to spill everything to people I don’t know . . . heck, people I can’t even see . . .
Deb: Okay, okay, Jake. So, I heard you were in Vietnam during the conflict. Would you be willing to tell us just a bit about that?
Jake: Sure I’ll tell you a bit. It wasn’t a conflict. It was war. Conflict’s just a word the government uses to deny responsibility for its boys and girls on the front lines. And you can quote me on that.
As I mentioned, I discover tidbits about my characters during this process. In Jake’s case, I knew he’d been to Vietnam, but I wasn’t aware of how he felt about the word conflict. Tiny detail, yes, but it plays out in the story when he has a conversation with the main character, Annie Lee. And did you notice how I discovered how he feels about authors? Before the interview, I had no idea.
During this interview, Jake goes on to become even more cranky and close-mouthed, especially after I try to get him to talk about . . . well, I won’t give away any more chickens today. The interview ended with him hanging up on me and my readers.
You can read two of my character interviews here and here. The first link is Jake’s interview in full; the second is one from my other forthcoming novel, The Master’s Inn.
Some of my friends and readers have commented, after reading an interview, “I can’t wait for your novel to be released!” Music to my ears, as you can imagine.
I’m discovering there are some quite creative ways out there to market ourselves and our stories. The trick is to find what works for you, and hone it as you would any other craft hack.
Okay, over to you, TKZers.
Do you interview your characters during the drafting process?
Can you think of ways to improve on this idea?
What other places besides my blog could I use this?
Thanks again, Steve, for asking me to guest post, and I hope my tiny offering sparks some creative marketing ideas for y’all.
I will be in and out today due to some unexpected family responsibilities and the funeral of a good friend. I will answer all comments as soon as I can. Thanks for your patience.
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Deb Gorman, owner of Debo Publishing, lives where she was born and raised, in the beautiful Pacific Northwest with her husband, Alan, and their very smart German Shepherd, Hoka. They have seven children, 24 grandchildren, and five great-grandchildren.
Deb enjoys writing stories of reconciliation and redemption in families who are hurting, interwoven with threads of suspense. And that describes most, if not all, human families.
You can connect with Deb here.
BOOKS BY DEB GORMAN
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