By John Gilstrap

In the past few years, audiobooks have become the fastest growing segment of the book industry. In 2018, according to this article from GoodEReader, audio book sales in the United States alone topped $1.2 billion, for the first time eclipsing ebook sales, which brought in $983 million during the same period. That trend continues. The demographics are impressive, too, with the majority of audio books sold falling the in the mystery/suspense genres, and 57% of frequent audio book consumers being under 45 years old.

Personally, I don’t bond well with audio books, but I know for a fact that a large chunk of my readers do. I also know that they’re addicted to the characterizations provided by Basil Sands, a frequent contributor to the comments section here on TKZ. Those who listen to the Jonathan Grave books have come to hear the voices assigned by Basil to the actual voices of the characters.

Given the trends and business realities, I have become progressively more conscious of the role of audio in the reach and popularity of what I write. Fact is, some of the tricks we use on the page to tweak suspense and believability can fail completely in the transition to audio.

Nobody sees the paragraphs.

We all know that in dialogue, when a new speaker begins, that character gets a new paragraph. Because of that, we can get away with rapid-fire dialogue on the page with only intermittent use of dialogue tags. In audio, verbal gymnastics are required of the narrator to keep the listener from getting lost in the exchange. Given the growth in the audio market, I use far more dialogue tags than I used to. On the page, I believe they become invisible, and on audio, it keeps the listener on track.

Nobody sees italics.

Prior to the proliferation of audio sales, I would allow italicized passages to do all the lifting to show a character’s thoughts. This is a strictly visual trick that does not work at all on audio. Now, I write thought tags (I presume those are real things). I don’t like the way they junk up the written page, but there you go.

Accents and pronunciation pose a challenge.

Venice Alexander is one of the primary characters in my Jonathan Grave thriller series. In every book, I must explain that she pronounces her name as Ven-EE-chay. Think about the challenge that poses for the audio book narrator. To reveal to the listener the pronunciation of a name they’ve just heard pronounced properly is awkward. (In this case, I’ve started changing the audio script to point out that people who don’t know her assume from the spelling that her name is pronounced the same as the city in Italy.) The same problem exists when revealing a regional accent to readers in a way that won’t sound odd to listeners.

There are kids in the backseat.

I written here before that I’ve excised high-end profanity from my books, and that I’ve never been one to write graphic sex. I did that for reasons driven by reader input that made it clear that they didn’t like those things in thrillers. That’s when they’re reading silently. Imagine the response when the family is taking a cross country drive while listening to American Psycho.

It’s okay to have a chat with your audio book narrator.

Basil and I chat before each of the Grave projects he starts. He asks me is I anticipate any special challenges, and I encourage him to reach out to me if he finds any.

Okay, TKZ family, it’s your turn. Are you a fan of listening to books you “read”? Do you consider the presence of listeners when you write?

“I was as hollow and empty as the spaces between stars.” — Raymond Chandler

By PJ Parrish

I am not feeling hollow or empty today, but damn, I do love that Chandler line. More on him in a moment.

I’ve been doing a lot of reading this past fortnight, of newspapers, websites, scientific journals. It’s the times, I guess. Forcing me to focus more on the tough realities of life rather than the simple rewards of the creative process. Yet…amidst the gloom and doom, I’ve dug up some ores of joy. I hope you don’t mind me sharing a miscellany of writing wisdom today.

A Case For Being Merely Good

Sunday, Jim Bell wrote about inspiring quotes for writers, words that might help us all be better professionals. Sue followed that with inspiring rituals of great writers. So allow me to now offer something for the dilettantes among us.  This comes from Kurt Vonnegut, no less.

“When I was 15, I spent a month working on an archeological dig. I was talking to one of the archeologists one day during our lunch break and he asked those kinds of “getting to know you” questions you ask young people: Do you play sports? What’s your favorite subject? And I told him, no I don’t play any sports. I do theater, I’m in choir, I play the violin and piano, I used to take art classes.
And he went WOW. That’s amazing! And I said, “Oh no, but I’m not any good at ANY of them.”
And he said something then that I will never forget and which absolutely blew my mind because no one had ever said anything like it to me before: “I don’t think being good at things is the point of doing them. I think you’ve got all these wonderful experiences with different skills, and that all teaches you things and makes you an interesting person, no matter how well you do them.”
And that honestly changed my life. Because I went from a failure, someone who hadn’t been talented enough at anything to excel, to someone who did things because I enjoyed them. I had been raised in such an achievement-oriented environment, so inundated with the myth of Talent, that I thought it was only worth doing things if you could “Win” at them.”

I just love this. Because here are some things I love that I am pretty good at but not great at:  Piano playing, pickleball, cooking, gardening, oil painting, speaking French, juggling. It used to bother me that I did not excel at these things, but Vonnegut was onto something here. Being “good at things” is not the point. Enjoying the ride is.  I’m sure all of you have a similar list to mine. And to all of you still struggling with your first attempts at writing, or are feeling, like Vonnegut, “inundated with the myth of talent,” remember to take joy in the process.

Book Sales Soar

News we can use! From Publishers Weekly: In the first half of 2020, unit sales of print books surprised many in the industry by posting a 2.9% increase over the same period in 2019 at outlets that report to NPD BookScan, overcoming a slump in sales in early spring following the onset of the Covid-19 pandemic.

Print sales finished 2020 up 8.2% over 2019, and that strong performance continued into 2021, with units jumping 18.5% in the first six months over the comparable period in 2020. With the exception of the juvenile nonfiction category, all the major publishing categories had double-digit sales increases in the first half of the year. Backlist had the strongest gains, up 21.4%, but frontlist sales were also solid, rising 12.4%.

People are reading! And they are buying old books of published authors. I know this for a fact because I got an Amazon royalty check this week for $45.87 and spent it on diet dog food. Seriously, this is good news. YA fiction showed the biggest jump. Click here for full report.

Never Sell Yourself Short

When I was first starting out in the novel biz decades ago, I would accept any gig that came my way. Luncheon speaker for women’s club? I’m there! Book signing at mall craft fair? Count me in! Set up a card table at a street market even though it meant driving four hours one way? No problem!  Problem is, there was a problem. I thought that I had to accept every event possible to get the word out about my books. The problem was I wasn’t getting paid for my time, or reimbursed for travel or expenses. The problem was, I didn’t sell that many books. The problem was, I was exhausted, cannibalizing myself — my limited energy and TIME — and getting very little in return.

This sad history came back to me this week via a thread on an author-friend’s Facebook page. Louis Baynard asked the hive whether it was worth it to accept most invitations to sign or promote books. Most the published authors said the line they heard most was: “The exposure will be good for you.”  To which I wrote, nuts to that. It was my good friend Elaine Viets who set me straight and said that any organization that wanted to book me as a lunch speaker had to buy X-copies of my book and include it in the price the attendees paid. I took her advice and it worked. And I also learned how to gracefully say no.  Got more writing done and was happier for it. So, those of you just starting out, I advise this: Say yes to libraries because they will shelf your books. Say yes to indie bookstores because they will hand sell you. Say no to everyone who wants to pay you in “exposure.”

Don’t believe me? Well, listen to Harlan Ellison. Warning: The language gets a little…blue.

I Wanted To Be A Literary Novelist But I Realized I Liked Plot. 

Jean Hanff Korelitz was exhausted by wrestling with the second draft of a novel that was refusing to come together. She was nervous about a meeting with her editor, who had already turned the book down once. At the meeting, an idea for a thriller popped into her head and that was the beginning of a new writing life, complete with a blurb from Stephen King.  Not sure how I feel about this one. You tell me!  Click here. 

From Chandler With Love

A couple day ago was the 133rd anniversary of the birth of Raymond Chandler, patron saint of Los Angeles noir and perhaps the most famous crime fiction writer of all time. I came very late in life to Chandler, well after I had begun my own crime fiction journey. Probably just as well that I didn’t read him early on or I would have said, “screw this” and been content to take Vonnegut’s advice and be an unpublished bad poet. But darn, Chandler’s stuff just dances.

Over at Literary Hub, Dan Sheehan went through Chandler’s nine books and pulled out some of his most iconic lines. Just a sampler:

From The Big Sleep:

• Dead men are heavier than broken hearts.
• It seemed like a nice neighborhood to have bad habits in.
• I been shaking two nickels together for a month, trying to get them to mate.

From Farewell My Lovely:

• It was a blonde. A blonde to make a bishop kick a hole in a stained-glass window.
• She gave me a smile I could feel in my hip pocket.
• The coffee shop smell was strong enough to build a garage on.

Click here to read more. You won’t regret it. Or, if you’re in the middle of wrestling your WIP to the mat, maybe you will.

And Just So You Won’t Feel Alone…

I leave you with a TikTok tidbit from another Facebook writer friend Jon Merz. Turn on your sound. You’re going to like his take on “What It’s Like Writing A Novel.” Although I do think Hendricks is far superior to Sapphire gin when things are going south.

@jonfmerz

True story. #booktok #booktoker #authortok #authorsoftiktok #fyp #fypシ #foryourpage #read

♬ original sound – Jon F Merz

My sixty-seven-year-old memory is somewhat fuzzy on distant particulars, but I recall sitting beside the open windows in my un-airconditioned freshman high school English class, listening to Miss Linda Adams talk about writing. Had I been sitting on the inside row with the other reluctant students against the wall that first day of class, we would’ve enjoyed the dubious luxury of hot air pushed by a large fan.

Instead, I got to look out the window, at the same time keeping an eye on my fresh-faced, just-out-of-college teacher. Miss Adams was…splendid…in a short skirt, white top, and loose blond hair enhanced with what back then was called a “fall” that came down past her shoulders.

I also recall white go-go boots, but that’s probably from an adolescent dream, long forgotten and dried. Teachers couldn’t dress that way back then, and even the girls in my class couldn’t wear jeans. The school district reluctantly allowed pant suits instead, as long as the top came down below their…um…buttocks.

Anyway, pardon my digression that sets the scene for My Awakening. I fell in love with when she leaned back against her desk and crossed her arms that distant day, finished with outlining what we’d do that semester. “We’re going to have some fun, too. Y’all know the rules of writing, and we’ll practice them in this class.”

Moans filled the room.

Her lips were red, as were her fingernails. I’m afraid my concentration was mostly on her appearance until the sweetest words I ever heard fell from those lips at the same time a bright beam of light illuminated her person, followed by an angelic chorus of beautiful voices.

“But when we get into creative writing, I want you to break all those rules you’ve learned in the past and explore the creative process as much as you can.”

That statement sizzled through my brain, yanking me back from a particularly enthusiastic fantasy and into class.

What’d she say!!!???

Since I’m a Gemini, I answered myself.

She said there were no rules in creative writing.

That means I can do what I want!

Apparently.

She’d freed me! I could break those dusty old shackles of formal writing and be myself.

Huzzah!

I rose and did the Happy Dance, a unique blend of gyrations taken from Snoopy, American Bandstand, and Elvis movies.

Not really, but I wanted to.

“Break the rules.” Her statement came to mind years afterward when I finally discovered my writing Voice in 1988 and published an inaugural humor column that was nothing like I’d ever read in a newspaper.

I was successful in getting published that first time because I broke the rules and created something no one else was doing in newspapers. I took a new and different trail again when I embarked on my first novel a dozen years later.

The opening chapter was in first person, from the viewpoint of ten-year-old Top Parker, and I learned pretty quick that writing the entire novel from Top’s POV was limiting, but I needed to see rural 1964 through a kids’ eyes. First person speaks to me, and the words flow with startling ease when I’m in those chapters.

But the next chapter switched to third person, the change was intentional, because I wanted readers to see the story from the boy’s granddad’s more experienced point of view. Both a farmer and the local constable in their rural community of Center Springs, Ned Parker’d already lived a lifetime before the youngster showed up.

The alternating POV worked well in my mind, and it never occurred to me at that time that I was breaking some sort of rule. I was simply describing what I saw as the first two chapters developed, because I think differently than many authors. When writing a novel, I see the story from different lenses, sometimes involving POVs for more than one character

I did the same thing in Burrows (a suspenseful and claustrophobic novel that people either love or hate, with no in between, but the critics loved it, so there) and I was on my way, blissfully ignorant of the fact that many editors, agents, and critically acclaimed and bestselling authors said it was wrong.

That little revelation came along as I was sitting in an audience between two well-known and very successful authors listening to a panel discussion at Bouchercon, the country’s largest conference devoted to mysteries and detective fiction. When it was his time to speak, one of my favorite and influential writers on the stage pulled microphone closer to his lips and stated with absolute authority, “You cannot switch back and forth between points of view. It’s a sin, and if you do it, Jesus won’t love you no more, and you’re going to Hell with your pockets full of dandruff and adverbs.”

He sat back to let that sink in.

Well, he didn’t say it that exact way, but the gist was the same. My friends on either side turned their heads to gauge my reaction, but I had nothing and refused to make eye contact. I was a sinner for sure and no amount of water was ever going to wash me clean.

But I didn’t care and I kept writing the way I wanted, because I had a Voice, and a style (which is dramatically different than these blog posts for some reason), and I wasn’t going to change. With twelve novels in print, one scheduled for release in February, 2022, and two others under contract for the next two years after that, I’ve continued this particular style of storytelling and have no intention of changing.

Because Miss Adams said it was okay.

by James Scott Bell
@jamesscottbell

Done!

Finito!

Sis boom bah!

The first draft of my next Mike Romeo thriller is finished!

Completing a novel is such a great feeling, don’t you agree?

Be ye plotter or pantser, plodder or pounder—whether you write like the Santa Ana winds or like the groundskeeper at the La Brea Tar Pits—typing that last page is always a lovely moment.

How could it not be? You’ve done something only a few people on earth ever do: You’ve transposed a fictive dream in your head to the pages of a completed manuscript so it can be shared with others.

Sure, your novel may be dreck, but by gum it’s your dreck! You labored over it and brought it forth into the world. The good news is dreck can be improved. As Nora Roberts once said, “I can fix a bad page. I can’t fix a blank page.”

So the first thing you should do when you finish a draft is this:

Luxuriate in the moment. Enjoy it. You earned it. Take the rest of the day off.

On the other hand, you could be like Anthony Trollope, the legendary quota man. If he wrote “The End” and saw that he needed another five hundred words for his quota, he’d sigh, take out a fresh sheet of paper, and write “Chapter One.”

Me, I like to take a full, one-day break and do something fun. Like drive to the ocean with Mrs. B after picking up a couple of world-famous fish tacos at Spencer Mackenzie’s. We have a favorite spot on PCH (Pacific Coast Highway for you out-of-towners) where we can park and listen to the waves as we munch.

Or pop some champagne at home and watch a classic movie.

Or anything else that springs to mind. The main thing is to do something to celebrate. Writers need rituals, too.

Then it’s time to get back to work, which means two things: revising your draft and working on your next project.

I’ve always counseled getting some distance (4-6 weeks) from a first draft, then sitting down and reading it through in hard copy, taking minimal notes. You’re trying to come at it like a reader, not the author. You want to analyze the big picture: plot, characters, scenes. Are they working? Are there holes that need patching? Are you sufficiently bonded to the characters? Is it page-turning?

I then fix—or strengthen—those elements.

Then I give the manuscript to a trusted editor for the first pass—Mrs. B. She has been the first reader on every one of my manuscripts and always improves them. She’s especially adept at picking up plot inconsistencies or confusions.

And she puts up with me. When she’s reading quietly in her nook I’ll sometimes walk by, casting her a glance, wondering what she thinks.

“Reading!” she’ll say.

“Oh, sorry. I was just on my way to get a glass of water.”

Cindy’s cop voice: “Move along now. Nothing to see.”

After I incorporate her notes and fixes, I submit to my beta readers.

Then final fixes.

Then a polish. I primarily look at dialogue and scene endings. I find that cutting is an almost foolproof technique. Cutting flab words in dialogue gives it extra verisimilitude. Cutting the last line or two of a scene almost instantly creates more forward momentum.

Then I get a proofread.

Then I’m ready to publish.

Launch day for me is more sedate, but still a time to enjoy the moment.

So let me ask you: Do you have a “ritual” for when you’ve typed that last page? Do you celebrate?

Do you have system (a series of steps) that you follow after your first draft?

“Going wide” is a hostile issue for indies. It’s somewhere up there with the duke-it-out debate on plotting vs pantsing and the never-ending fight over show vs tell. For me, going wide was a no-brainer once a much-more-successful indie friend said, “Garry, you’re leaving a lot of money on the table by remaining exclusive on Amazon.”

So it was that last year, in the year whose name shall not be mentioned, I took the leap of faith and published my ebooks on Kobo and Nook. (Best damn book business decision I ever made.) I’m still with Amazon, though, and I freely admit I still make the most money letting the Zon pimp me out. However, Kobo is great, simple to use, and gives me a wider exposure than AZ. I’ve had Kobo downloads in 66 different countries. Nook, on the other hand, is barely worth the bother.

I couldn’t go wide on Apple until recently. That’s because I’m a PC guy and Apple publishing was exclusive to Mac users. That changed when Apple completely remodeled their ebook and audio book store and opened its Apple Books For Authors membership to PCers.

I bit into the Apple platform over the last few weeks and moved 8 publications in my based-on-true-crime series over to Apple Books. They’re now up and available if anyone wants to take a look. Publishing on Apple took a bit of time and, from the stats so far, seems to be worth it. But… there are a few things I’ve learned about Apple that I wish someone would have told me at the start. Hopefully this post will help someone who wants to know how to easily publish on Apple Books.

The Big Difference Between Apple Books and the Other E-Tailers

I’m probably like you in that I research things before I take them on. Publishing on Apple Books was no different than any other new venture, so I did my diligent homework before the dive. I read some blogs, watched a few videos, and took an Apple-sponsored webinar hosted on Alli – the Alliance of Independent Authors. All good stuff, but all failed to explain the big difference between Apple Books and the other e-tailers. And I had to find out a vital secret — the hard way.

Before exposing this vital secret, let me point you to a few good Apple Books publishing resources. First, go right through the Apple Books For Authors website and absorb it. It’ll take a while. There’s a lot there, but you’ll be poorly equipped for the trip unless you do so.

Second, check out these helpful articles:

David Gaughran — https://davidgaughran.com/apple-books-for-authors-launches-pc/

Reedsy — https://blog.reedsy.com/how-to-publish-on-apple-books/

Written Word Media — https://www.writtenwordmedia.com/how-to-self-publish-on-apple-books/

So these links, plus the info in this post, should get you onto Apple Books as smoothly and painlessly as possible. Something nobody tells you (the big difference between Apple Books For Authors and the other e-tailers) is that Apple has two separate publishing interfaces. Unlike Amazon, Kobo, and Nook, Apple has Apple Books For Authors as the mechanical part of publishing (uploading files, covers, metadata, etc.) and iTunes Connect as the financial end (setting up an account, setting prices, stores, tracking stats, getting paid, etc.).

Now for the hidden vital secret. There’s a glitch in the iTunes Connect interface that defies all logic and common sense. However, it’s there and if you don’t know about it, ITunes Connect won’t let you go forward with the Apple Books publishing side. Basically, you’re screwed unless you know the trick.

Once I found this out and cleared the incredibly frustrating roadblock apparently intentionally set-up to peeve-off a poor person like me, it was clear driving all the way to the Apple Store. Here’s a step-by-step hand-hold with applicable screenshots on how to easily publish on Apple Books. And a story to go with it.

Step 1 — Deal with iTunes Connect

Create an iTunes Connect account (if you don’t already have one). I didn’t have one because I don’t have a Mac device. BTW, the Alli webinar reported there are 1.5 billion Apple devices worldwide so you can imagine the depth of the Apple Books market.

Now the trouble started. Dave Gaughran said the iTunes Connect interface was “a bit clunky”. For me, it was a rattletrap. Simple things like entering your username (my email address) and my password were seamless. So was declaring myself as an individual as opposed to an organization. I clicked Accept on the Terms Of Service without reading them. Seriously, does anyone other than a Philadelphia lawyer ever read all that BS?

I moved on to the Complete The Agreement part. Here was the tax section which took a bit of figuring out but I struggled though it by telling the IRS that I was Canadian and to go talk to Revenue Canada about bloodsucking matters. They bought it and I made it to the next iTunes Connect round called Add New Bank Account.

It’ll be easy, they said. Just enter your chosen currency (Tip—enter USD because it’s going to make it easier when you get through this part, sent over to Apple Books Publishing, and then get rerouted back to iTunes Connect to list your ebook pricing and the countries you’re selling to. Whatever country you bank in will have its own par-value to the United States Dollar and will do the current currency exchange. Trust me on this. Do your Apple business in USD.

Then you enter your banking institution name. For me, it’s TD (Toronto Dominion) Canada Trust which is a top-ten North American financial institute. Easy enough, I thought. This should be a breeze—just like entering my name here.  No problem again, same with my account number, and the last step was putting in the Transit Number or what’s also called the ABA Routing Number.

I entered 92220 which is my bank’s transit/routing number. A pop-up with a large yellow exclamation mark appeared and said “The Transit Number Is Invalid”. Hokay. Let’s try this again. Same thing. “The Transit Number Is Invalid”. I got up and got my file stashed away from when I opened my TD account, blew off the dust, and checked the information. There it was in faded black and white: Transit Number 92220. I went back to my PC and told iTunes Connect on its Apple interface that I was right and they were wrong.

Once more, “The Transit Number Is Invalid”. My wife heard my cursing. Rita had five years in the banking industry back when I first met the pretty little dish so she tried troubleshooting the matter. “They might want both the transit number and the institution number,” she said. “Here. Try entering 92220 followed by 004.” I did. Once more: “The Transit Number Is Invalid”.

The pop-up had me hostage. There was no way it was letting me past this gatekeeper, and there was no way I was ever going to get paid for selling on Apple Books without iTunes Connect brokering the deal which was the whole point of this entire exercise. “I know,” I told Rita. “I’ll go down to the bank. They’ll figure this out.” So I took a screenshot of this pesky pop-up, printed it out, and walked downtown.

With luck, my favorite teller was open. I showed Amy-Beth my sorrows. She checked the transit number, institution number, the account number, and even my name. “I don’t know, Garry.” Amy-Beth smiled a sweet smile that suited her name and shook her head. “Everything is in order. You shouldn’t be having this problem.”

“Did you, like, recently change your transit and institution numbers?” I struggled for answers.

Amy–Beth smiled less. “No, Garry. We’ve been in business since 1855. We’ve had the same numbers for a hundred and sixty-six years. They’re a standard in the international banking industry. Some things never change.”

I thanked Amy-Beth for her time and walked home. Rita had a suggestion. “Why don’t you call Apple Support? You can’t be the only one who’s had this difficulty.”

Good idea. I dialed 1-800-MY-APPLE. A service rep came on. Now, I live in North America. The service rep didn’t. I speak fairly fluent English. The service rep didn’t. I knew what my problem was. The service rep didn’t. Try as I might, there was no resolving it with the service rep.

I was frustrated as hell. Rita wasn’t. She came up with another idea. “Why don’t you ask Rachel? She’s a whiz at all things technical.”

FYI, Rachel is my close indie writer friend in the UK and the one who told me I was leaving a lot of money on the table by not going wide. By my reasoning, Rachel was the reason I was in this trouble with Apple so it was her responsibility to get me out. I emailed Rachel the situation.

Rachel replied right away. (British accent) “Blimey. I remember that snafu. If I reckon right, you have to put a zero in front of the transit number and the institution number. So it has to appear as 0XXXXXYYY. Sounds crazy, doesn’t it? But that’s the secret. A silly little zero.”

I asked Rachel how she found this out. She replied, “I had the same trouble, so I called Apple Support and they immediately solved it for me. Lovely folk, those blokes at Apple they are.”

So there you have it, Kill Zoners. The vital secret. A silly little zero, and you’re through the banking information turnstile and away you go. To clarify, my transit number looked like this and it worked.

092220004

In what universe this makes sense, I don’t know. But I know I’ll never have to deal with this strangeness again, and I’m happy to say the rest of the Apple publishing experience was excellent.

Step 2 — Publish on Apple Books For Authors

To start this step, as soon as you log onto your newly-created account at Apple Books For Authors, iTunes Connect will text you a one-time, six-figure, two-step verification code. Note: This happens every time you work with Apple Books For Authors and iTunes Connect, so get used to it.

Once you’re in the Apple Books For Authors portal you’ll see a screen titled Choose How To Publish. You have three options — Submit a New Book, Update a Previously Submitted Book, and Setup a Pre-Order. Click Submit a New Book, and follow along while I upload At The Cabin which is the 8^th book in my Based-On-True Crime Series.

I’ve got to stop the slideshow for a sec and say something about the book description section. Writing book descriptions, jacket copy, blurbs, or whatever you call them is an art on its own. That’s for another day, but I will say that Apple’s window is a bit tight to work in. It doesn’t like paragraph spaces and will look like a picket fence in real time if you try it. Also, it doesn’t have HTML features like some of the other e-platforms do. So if you want to use bold and/or italics, you’ll have to handwrite HTML code the old fashioned way like this: <b>bold</b> & <i>italics</i>.

That’s it! It’s just that easy, and Apple walks you right through it. All you do now is click the blue bar Upload Book to iTunes Connect and you’re going to head back to the interface that sells your book and pays you.

I’m going to back up and cover two important points in the first step where you upload your e-file and your cover art. Apple works off an ePub file, not Mobi like Amazon’s proprietary file. I write my manuscripts in MS Word.docx and convert them to ePub files through Calibre. From my experience (over 20 publications now on four platforms) I firmly believe the key to clean productions (other than proper editing /proofreading) is to format your Word.docx file properly. I wrote a Kill Zone post titled Top Ten Tips on Formatting eBooks from MS Word. Top take-away from that is never use Tabs or even the dog won’t like your e-file for breakfast.

I see Apple has an auto-convert feature built in that bypasses a specialized e-file converting software like Calibre. I didn’t try it, but I’ve gone that route on Kindle and Kobo and wasn’t satisfied with the final product. I’m very comfortable with converting MSWord.docx to EPub and Mobi on Calibre and it only takes two minutes. If it ain’t broke, don’t fix it but you can try the built-in conversion because, one way or the other, you’ll have to upload an ePub file to Apple.

Changing the subject to covers. It’s something for an upcoming post where I’ll have my cover designer, Elle Rossi of Evernight Designs, join the Kill Zone crowd for cover lessons. Apple has a specific artwork image requirement. They want a jpeg file in size 1400 x 2100 (same as Kobo).

Step 3 — Back to iTunes Connect

I promise you – no more monkey business once you’re back on the iTunes Connect interface. Once you’re past that @#$%^& Zero thing, it’s user-friendly. Here’s what happens:

That’s it! Hit done and iTunes Connect and Apple Books For Authors will do the rest for you. It takes a few hours to a day for your new book to go live in the Apple Book Store. They’ll send you an email confirmation with the website link.

Just a few comments about completing the metadata on iTunes Connect. (Metadata is just a fancy word for information.) DRM (Digital Rights Management) is an option you have and every source I’ve ever listened to all says to leave DRM off. I don’t exactly know what it entails, but I understand by opting in you somehow limits your exposure.

Speaking of exposure, make sure you click on the Select All for Countries and Regions. Seeing as Apple currently has 51 worldwide stores, I can’t imagine why any self-respecting indie would not want to be in every store. Sidenote: Since I went wide on Kobo last year, I’ve had eBook downloads in 66 different countries. It’ll be interesting to see how Apple’s performance compares.

One final thought is on pricing. My experience is that $2.99 USD is the sweet spot for my crime genre books. But you can price anywhere up or down the scale you want, and with Apple — unlike Amazon — you don’t take a royalty beating for going below $2.99 or above $9.99.

Okay. On to pubbing on Google Play! How about you Kill Zoners? Anything you’d like to add on this or any other subject that’s on your evil minds?

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Garry Rodgers is a retired homicide detective and coroner. Now, Garry has reinvented himself as an indie-published crime writer whose books can be downloaded on Apple, Amazon, Kobo, and Nook. Soon they’ll be out on Google Play.

Vancouver Island in British Columbia is home for Garry Rodgers. Garry lives there because he’s a wuss and it’s the warmest year-round place in Canada. You can reach him at garry.rodgers@shaw.ca, at his website DyingWords.net, or on Twitter (@GarryRodgers1).